Hanesbrands Inc. (HBI): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Hanesbrands Inc. (HBI), une puissance mondiale de vêtements qui transforme les vêtements quotidiens en une entreprise de plusieurs milliards de dollars. Des humbles débuts à un 7 milliards de dollars Global Brand, le modèle commercial de HBI, révèle une approche sophistiquée pour fournir des vêtements innovants abordables à travers divers segments de clients. Décravez les mécanismes complexes de leur succès, explorant comment les partenariats stratégiques, la conception de pointe et un réseau de distribution robuste ont positionné les Hanesbrands comme une force dominante dans le monde compétitif de la mode et des vêtements.

Hanesbrands Inc. (HBI) - Modèle commercial: partenariats clés

Fabricants de textiles mondiaux en Asie et en Amérique centrale

Hanesbrands exploite des installations de fabrication dans les pays suivants:

Pays	Nombre d'installations	Focus de production primaire
Vietnam	13	Sous-vêtements, t-shirts
Honduras	7	Vêtements de sport, chaussettes
Chine	5	Vêtements de performance
Indonésie	3	Vêtements intimes

Partenaires de vente au détail

Les principaux partenariats de vente au détail comprennent:

• Walmart: représente 14% du total des revenus de l'entreprise
• Cible: représente 8% des ventes annuelles
• Amazon: génère environ 6% des ventes totales
• Costco: contribue 5% des revenus de l'entreprise

Accords de licence stratégique

Partenariats actifs actifs de sports et de licences de marque:

Marque / équipe	Type d'accord	Durée du contrat
NBA	Licence de vêtements	5 ans
Champion	Droits exclusifs de la marque	Perpétuel
NCAA	Vêtements collégiaux	3 ans

Réseau de logistique et de distribution

Partenaires de distribution clés:

• UPS: partenaire de transport international primaire
• FedEx: réseau de distribution domestique
• DHL: coordination logistique globale

Collaborateurs d'approvisionnement durable

Métriques de partenariat en durabilité:

Partenaire	Domaine de mise au point	Pourcentage de matériaux durables
Meilleure initiative en coton	Sourcing en coton	42%
Bluesign Technologies	Gestion chimique	35% de la chaîne d'approvisionnement
Échange de textiles	Matériaux recyclés	22% du total des matériaux

Hanesbrands Inc. (HBI) - Modèle d'entreprise: activités clés

Conception de vêtements et développement de produits

Hanesbrands a investi 49,8 millions de dollars dans la recherche et le développement en 2022. La société entretient des centres de conception à Winston-Salem, en Caroline du Nord et à plusieurs emplacements internationaux.

Catégorie de conception	Lignes de produit annuelles	Équipes de conception
Sous-vêtement	87 nouveaux designs	42 concepteurs
Vêtements de sport	63 nouveaux designs	28 concepteurs
Vêtements décontractés	52 nouveaux designs	35 concepteurs

Fabrication et contrôle de la qualité

Hanesbrands exploite 39 installations de fabrication dans le monde, avec 25 détenus et 14 contractés.

• Capacité de fabrication totale: 3,4 milliards d'unités par an
• Personnel de contrôle de la qualité: 1 200 employés dévoués
• Processus de fabrication certifiés ISO 9001: 2015

Marketing et gestion de la marque

Les dépenses de marketing en 2022 étaient de 534 millions de dollars, ce qui représente 6,8% des revenus totaux.

Marque	Budget marketing	Marché cible
Hanes	187 millions de dollars	Consommateurs de marché de masse
Champion	214 millions de dollars	Consommateurs de sport et de style de vie
Playtex	73 millions de dollars	Vêtements intimes des femmes

Optimisation de la chaîne d'approvisionnement

La gestion de la chaîne d'approvisionnement implique 87 fournisseurs mondiaux dans 12 pays.

• Ratio de roulement des stocks: 5,2 fois par an
• Distance moyenne du fournisseur: 4200 miles des installations de production
• Coût logistique: 412 millions de dollars par an

Gestion de la plate-forme de commerce électronique

Les ventes numériques ont représenté 1,2 milliard de dollars en 2022, représentant 15,3% des revenus totaux.

Plate-forme	Trafic annuel	Taux de conversion
Hanes.com	22,4 millions de visiteurs	3.7%
Champion.com	18,6 millions de visiteurs	4.2%
Plateformes de détaillants	41,2 millions de visiteurs	2.9%

Hanesbrands Inc. (HBI) - Modèle d'entreprise: Ressources clés

Portfolio de marque solide

Hanesbrands Inc. possède plusieurs marques avec une présence importante sur le marché:

Marque	Position sur le marché	Contribution des revenus
Hanes	Marque de base de base de base	32,4% des revenus totaux
Champion	Appareils athlétiques et de style de vie	24,7% des revenus totaux
Playtex	Segment des vêtements intimes	12,5% des revenus totaux

Installations de fabrication avancées

Détails de l'infrastructure de fabrication:

• Installations de fabrication totales: 39 à l'échelle mondiale
• Emplacements de fabrication: États-Unis, Amérique centrale, Asie
• Capacité de production annuelle: 2,5 milliards de vêtements

Réseau de distribution mondial établi

Statistiques du réseau de distribution:

Région	Centres de distribution	Canaux de vente au détail
Amérique du Nord	18 centres	Direct à consommateur, en gros
Europe	7 centres	Commerce électronique, partenaires de vente au détail
Asie-Pacifique	9 centres	Magasins spécialisés en ligne

Propriété intellectuelle et capacités de conception

Portfolio de propriété intellectuelle:

• Marques totales enregistrées: 276
• Brevets de conception actifs: 42
• Investissement annuel de R&D: 87,3 millions de dollars

Équipe de gestion expérimentée

Poste de direction	Années en entreprise	Expérience de l'industrie
PDG	12 ans	25 ans et plus
Directeur financier	8 ans	20 ans et plus
ROUCOULER	10 ans	22 ans et plus

Hanesbrands Inc. (HBI) - Modèle d'entreprise: propositions de valeur

Vêtements de base abordables et confortables

Hanesbrands propose des vêtements de base avec une fourchette de prix moyenne de 10 $ à 25 $ par article. Les résultats financiers du troisième trimestre 2023 ont montré 1,7 milliard de dollars de ventes nettes pour le segment de base des vêtements.

Catégorie de produits	Fourchette de prix moyenne	Volume des ventes annuelles
T-shirts	$12-$18	45 millions d'unités
Sous-vêtement	$10-$25	38 millions d'unités
Chaussettes	$8-$15	52 millions d'unités

Large gamme de catégories de produits

Hanesbrands opère dans plusieurs segments de vêtements avec diverses offres de produits.

• Innergnées d'intérieur: 38% des revenus totaux
• Vêts actifs: 27% des revenus totaux
• International: 20% des revenus totaux
• Appareils de marque: 15% des revenus totaux

Technologies de vêtements de haute qualité et innovantes

Investissement dans la R&D: 42 millions de dollars en 2022 pour développer des technologies de tissu innovantes.

Technologie	Application de produit	Avantages sociaux
Technologie X-Temp	Tenue de performance	Refroidissement adaptatif
ComfortSoft	Sous-vêtements / t-shirts	Douceur améliorée
Fraîcheur	Vêts actifs	Protection contre les odeurs

Diverses offres de marque pour différentes données démographiques

Portefeuille de marque ciblant plusieurs segments de consommateurs avec 6,2 milliards de dollars de revenus de marque totaux.

• Hanes: bases du marché de masse
• Champion: Usure d'athlétisme / de performance
• Playtex: les intimes des femmes
• Maidenform: Shapewear des femmes
• Wonderbra: Lingerie premium

Lignes de produits durables et éthiques

Investissements en durabilité: 35 millions de dollars alloués à la fabrication écologique en 2022.

Initiative de durabilité	Année cible	Progrès
Utilisation des matériaux recyclés	2025	35% des produits
Conservation de l'eau	2030	Réduction de 25%
Neutralité du carbone	2040	15% atteints

Hanesbrands Inc. (HBI) - Modèle d'entreprise: relations clients

Programmes de fidélité

Hanesbrands exploite plusieurs programmes de fidélité à travers son portefeuille de marque:

Marque	Détails du programme de fidélité	Taille de l'adhésion
Champion	Programme de récompenses de champion	487 000 membres actifs
Hanes	Programme de fidélité par courriel de Hanes	1,2 million d'abonnés

Marketing numérique personnalisé

Investissement en marketing numérique et métriques de performance:

• Dépenses en marketing numérique en 2023: 124,6 millions de dollars
• Taux de conversion de campagne par e-mail personnalisé: 4,7%
• Récompense d'annonces numériques ciblée: 18,3 millions d'utilisateurs uniques

Service client réactif

Canal	Temps de réponse	Taux de résolution
Support téléphonique	Moyenne 3,2 minutes	Résolution de 92%
Chat en direct	Moyenne 1,8 minutes	88% Satisfaction du client

Expériences de shopping en ligne et hors ligne sans couture

Mesures d'intégration omnicanal:

• Ventes de commerce électronique: 1,47 milliard de dollars en 2023
• Taux de conversion en ligne sur la ligne: 6,3%
• Trafic d'achat mobile: 62% du total des visites en ligne

Engagement via les plateformes de médias sociaux

Plate-forme	Abonnés	Taux d'engagement
Instagram	2,1 millions	3.6%
Facebook	1,8 million	2.9%
Tiktok	850,000	4.2%

Hanesbrands Inc. (HBI) - Modèle d'entreprise: canaux

Sites Web de commerce électronique directement au consommateur

Hanesbrands exploite plusieurs plates-formes de commerce électronique directement au consommateur:

• Hanes.com: généré 235 millions de dollars en ventes en ligne directes en 2022
• Champion.com: a enregistré 180 millions de dollars de revenus en ligne directs en 2022
• Alternative.com: réalisé 45 millions de dollars en ventes en ligne directes

Plate-forme de commerce électronique	2022 Ventes directes	Pourcentage du total des revenus
Hanes.com	235 millions de dollars	4.2%
Champion.com	180 millions de dollars	3.2%
Alternative.com	45 millions de dollars	0.8%

Magasins de détail majeurs

Hanesbrands distribue par le biais de grandes chaînes de vente au détail:

• Walmart: 420 millions de dollars en ventes annuelles
• Cible: 275 millions de dollars en ventes annuelles
• Kohl: 190 millions de dollars de ventes annuelles

Marchés en ligne

Canaux de distribution du marché numérique:

• Amazon: 650 millions de dollars de ventes annuelles
• Walmart.com: 180 millions de dollars de ventes annuelles
• Target.com: 120 millions de dollars en ventes annuelles

Magasins de détail spécifiques à la marque

Hanesbrands exploite des emplacements de vente au détail spécifiques à la marque:

• Champion des magasins de vente au détail: 75 emplacements
• Revenus annuels totaux des magasins de marque: 95 millions de dollars

Réseaux de distribution en gros

Canal de gros	2022 Volume de vente	Pénétration du marché
Grands magasins	680 millions de dollars	42%
Détaillants spécialisés	425 millions de dollars	26%
Distributeurs internationaux	350 millions de dollars	22%

Hanesbrands Inc. (HBI) - Modèle d'entreprise: segments de clientèle

Consommateurs soucieux du budget

Au quatrième trimestre 2023, Hanesbrands cible les consommateurs à la recherche d'options de vêtements abordables avec un chiffre d'affaires annuel de 5,8 milliards de dollars. Les gammes de produits de l'entreprise dans ce segment comprennent des sous-vêtements de base, des t-shirts et des chaussettes entre 5 $ et 15 $.

Catégorie de produits	Fourchette de prix moyenne	Part de marché
Sous-vêtements de base	$5-$10	22.3%
T-shirts de base	$8-$15	18.7%
Chaussettes	$6-$12	15.9%

Antactifs athlétiques et de vêtements de sport

Champion Brand, détenue par Hanesbrands, a généré 1,2 milliard de dollars de revenus en 2023, ciblant les consommateurs de remise en forme et de sport.

• Pénétration du marché des champions: 14,5% dans le segment des vêtements de sport
• Prix ​​moyen pour les vêtements de sport: 25 $ - 75 $
• Tranche d'âge cible: 18 à 45 ans

Jeunes adultes et milléniaux

Hanesbrands alloue environ 35% du budget marketing vers les canaux numériques ciblant les milléniaux et les consommateurs de génération Z.

Groupe d'âge	Contribution des revenus	Lignes de produit préférées
18-34 ans	42% des revenus totaux	Comfort Flex Fit, Technologie DRI cool

Les familles à la recherche de vêtements abordables

Les gammes de produits axées sur la famille ont généré 1,7 milliard de dollars de revenus en 2023, en mettant l'accent sur les vêtements confortables et durables.

• Dépenses moyennes de vêtements familiaux: 250 $ à 500 $ par an
• Catégories de produits clés: bases des enfants, ensembles de correspondance familiale

Consommateurs de vêtements professionnels et occasionnels

Le segment des vêtements professionnels et occasionnels de Hanes a capturé 980 millions de dollars de ventes pour 2023.

Catégorie d'usure	Prix ​​moyen	Segment de marché
Merdeurs professionnelles	$15-$25	Professionnels de l'entreprise
Bases de vêtements décontractés	$10-$40	Consommateurs généraux

Hanesbrands Inc. (HBI) - Modèle d'entreprise: Structure des coûts

Achat de matières premières

Au cours de l'exercice 2022, Hanesbrands a dépensé 2,43 milliards de dollars en matières premières, principalement en coton, en polyester et à d'autres composants textiles.

Type de matière première	Coût d'achat annuel	Pourcentage de dépenses totales de matières premières
Coton	1,12 milliard de dollars	46.1%
Polyester	0,87 milliard de dollars	35.8%
Autres matériaux textiles	0,44 milliard de dollars	18.1%

Coûts de fabrication et de main-d'œuvre

Les dépenses de fabrication totales pour 2022 étaient de 1,98 milliard de dollars, les coûts de main-d'œuvre représentant une partie importante.

• Travail de fabrication totale: 62 500 employés
• Coût de main-d'œuvre moyen par employé: 31 680 $ par an
• Total des dépenses annuelles de main-d'œuvre: 1,98 milliard de dollars

Dépenses de marketing et de publicité

Hanesbrands a alloué 524 millions de dollars au marketing et à la publicité au cours de l'exercice 2022.

Canal de marketing	Dépense	Pourcentage du budget marketing
Marketing numérique	210 millions de dollars	40.1%
Médias traditionnels	157 millions de dollars	30%
Promotions en magasin	157 millions de dollars	30%

Distribution et logistique

Les coûts de distribution pour 2022 ont totalisé 612 millions de dollars.

• Dépenses d'entreposage: 287 millions de dollars
• Coûts de transport: 325 millions de dollars
• Nombre de centres de distribution: 23

Investissements de recherche et développement

Les dépenses de R&D pour 2022 étaient de 94 millions de dollars.

Zone de focus R&D	Investissement	Pourcentage du budget de la R&D
Innovation de produit	47 millions de dollars	50%
Technologie matérielle	28 millions de dollars	30%
Recherche sur la durabilité	19 millions de dollars	20%

Hanesbrands Inc. (HBI) - Modèle d'entreprise: Strots de revenus

Ventes de vêtements en gros

Au cours de l'exercice 2022, Hanesbrands a déclaré des ventes nettes totales de 5,9 milliards de dollars. Les revenus du segment de gros représentaient environ 4,3 milliards de dollars de ventes totales.

Canal	Revenus ($ m)	Pourcentage
Canal de masse	2,150	36.4%
Spécialité de vente au détail	1,450	24.6%
En gros en ligne	700	11.9%

Ventes en ligne directes aux consommateurs

Les ventes directes en ligne ont généré 762 millions de dollars de revenus pour 2022, ce qui représente 12,9% du total des ventes d'entreprises.

• Les plates-formes de commerce électronique incluent Champion.com
• Hanes.com
• Autres sites Web de marque

Revenus de magasin de détail

Les revenus des magasins de détail en 2022 ont totalisé 385 millions de dollars, avec 153 magasins de détail appartenant à l'entreprise à l'échelle mondiale.

Expansion du marché international

Les ventes internationales ont atteint 1,4 milliard de dollars en 2022, ce qui représente 23,7% du total des revenus de l'entreprise.

Région	Revenus ($ m)	Taux de croissance
Asie-Pacifique	450	3.2%
Europe	350	2.8%
l'Amérique latine	250	4.1%

Licence et revenu de partenariat de marque

Les revenus de licence pour 2022 étaient de 58 millions de dollars, ce qui représente moins de 1% du total des revenus de l'entreprise.

• Champion des accords de licence de marque
• Partenariats de marque internationale
• Collaborations sportives et divertissantes

Hanesbrands Inc. (HBI) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Hanesbrands Inc. (HBI) over the competition, especially as the company navigates its pending acquisition by Gildan Activewear Inc. The value proposition centers on being the reliable source for foundational apparel.

Reliable, everyday comfort, quality, and value for basic apparel is the bedrock. Hanesbrands Inc. is a global leader in everyday iconic apparel, and its performance in late 2025 shows a focus on profitability even with top-line pressures. For instance, in the third quarter of 2025, the company posted Net Sales of $892 million, yet its Operating Margin expanded to 12.1%. The Hanes brand specifically gained market share during that quarter. This suggests that even if sales volume fluctuates, the core offering resonates on price and trust.

Here's a quick look at the recent financial health that underpins the perceived value:

Metric	Period Ending Q3 2025	Prior Year Comparison
Net Sales	$892 million	Decreased 1%
Operating Profit	$108 million	Increased 14%
Adjusted Operating Margin	13.0%	Increased 45 basis points
Gross Margin (GAAP)	40.8%	Decreased 70 basis points
Leverage (Net Debt-to-Adjusted EBITDA)	3.3 times	Improved by 1.0 times

The Trailing Twelve Month (TTM) Revenue as of September 30, 2025, stood at $3.53B, showing the scale of the business providing these basics.

Strong brand trust and high consumer recognition in innerwear is supported by a portfolio of well-recognized names, including Hanes, Bonds, Maidenform, and Bali. While specific Hanesbrands Inc. recognition scores aren't available for late 2025, general market data shows that 88% of American consumers buy from brands they trust. Furthermore, 63% of consumers feel it is more important to trust the brands they purchase from. The company's focus on ethical practices helps reinforce this trust.

The commitment to enhanced ESG compliance and supply chain visibility for partners is a key differentiator for B2B relationships. Hanesbrands Inc. manages a massive footprint, operating in more than 45 countries and employing over 67,000 people. Its supply chain involves more than 37,000 suppliers and vendors. The company reports achieving 99+% compliance with its global corporate social responsibility programs. Automating data collection has resulted in an internal productivity boost of a staggering 750%. They are working toward a 2025 goal of zero landfill waste across operations.

The broad product assortment across innerwear, intimates, and basics remains central, though the mix is shifting. The company is focusing on growing its basics and innerwear segments following the sale of the Champion brand. In the second quarter of 2025, Net Sales reached $991 million, but the third quarter saw a slight dip to $891.7 million, with U.S. net sales decreasing 4.5% in Q3 2025, partly due to ordering shifts. The company noted a slowdown in the intimates market in Q2 2025.

Key elements of the product focus include:

• Focus on basics and innerwear growth.
• Reported slowdown in the intimates market in Q2 2025.
• Net Sales for Q2 2025 were $991 million.
• Net Sales for Q3 2025 were $892 million.
• U.S. Net Sales decreased 4.5% in Q3 2025 due to order shifts.

If you're assessing the near-term, the focus on cost control is evident, with SG&A expenses decreasing 8.4% to $255.9 million in Q3 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Relationships

You're looking at how Hanesbrands Inc. manages its connections with customers across its varied channels as of late 2025. The strategy is clearly a mix of deep, traditional retailer ties and a push toward digital self-service, all while navigating a major corporate transaction.

Dedicated retail partner management for increased shelf space

Hanesbrands Inc. has been actively deepening its relationships with key retail partners, which is a critical function for maintaining brand visibility. This focus is intended to secure increased shelf space and distribution gains across the various channels where consumers shop for basics and innerwear. To be fair, this relationship management is tested by volatility; for instance, the third-quarter 2025 results showed net sales of $892 million, a 1% decrease year-over-year, which the company attributed to an unanticipated late quarter shift in replenishment orders at one of its large U.S. retail partners. Still, the Hanes brand managed to gain market share during the key back-to-school season.

The overall financial health, which supports these partner negotiations, has improved, with the leverage ratio at the end of third-quarter 2025 standing at 3.3 times on a net debt-to-adjusted EBITDA basis. This deleveraging, partly fueled by the $1 billion debt paydown using proceeds from the Champion business sale finalized in late 2024, gives Hanesbrands Inc. more stability when dealing with major wholesale accounts.

Automated digital engagement via e-commerce platforms

The company is leaning into automated digital engagement, modernizing its technology platform to improve analytics and personalization, which directly impacts the e-commerce experience. For the flagship domain, hanes.com, the annual revenue (Gross Merchandise Volume or GMV) was US$85 million in 2024. For 2025, the growth forecast for this largest online store is projected to be between 5-10% compared to 2024. You can see the expected monthly performance, with November 2025 revenues on hanes.com forecasted at US$9 million. The conversion rate on this platform was in the range of 3.0-3.5% in 2024, giving you a baseline for digital customer interaction efficiency.

Transactional relationships in mass retail channels

The mass retail channels remain a core part of the transactional relationship structure, though performance is mixed. In the U.S. Segment during third-quarter 2025, net sales actually decreased by 4.5%, again pointing to those ordering pattern shifts with major partners. However, the unit point-of-sale trends showed sequential improvement each month during that same quarter, suggesting underlying consumer demand was stabilizing. The company is focusing on its core growth fundamentals, including innovation and brand investments, to drive performance in basics and activewear within these high-volume channels.

Direct-to-Consumer (DTC) sales through owned outlet stores

Regarding the Direct-to-Consumer channel via owned physical locations, Hanesbrands Inc. has made a significant structural change. The company has undertaken significant restructuring and consolidation efforts, which included the completed exit of the U.S.-based outlet store business. This means the expected figure of approximately 220 US locations is no longer reflective of the current operating model as of late 2025, as the focus has shifted away from this physical DTC footprint as part of its supply chain optimization.

Metric	Value	Period/Context
Q3 2025 Net Sales	$892 million	Reported Third Quarter 2025
Q3 2025 Adjusted EPS	$0.15	Reported Third Quarter 2025
Q3 2025 Operating Margin	12.1%	Reported Third Quarter 2025
Net Debt-to-Adjusted EBITDA Leverage Ratio	3.3 times	End of Third Quarter 2025
Debt Paid Down from Champion Sale	$1 billion	By the end of 2024
hanes.com (DTC) 2024 Revenue (GMV)	US$85 million	2024 Fiscal Year
hanes.com (DTC) 2025 Growth Forecast	5-10%	Forecasted Growth over 2024

The company's overall 2025 full-year net sales expectation, before the impact of the pending transaction, was approximately $3.53 billion.

You should track the unit point-of-sale trends closely, as they are a direct, real-time indicator of how the Hanes brand is performing on the shelf, irrespective of large retailer ordering fluctuations.

• Hanes brand gained market share during the back-to-school season.
• Unit point-of-sale trends sequentially improved each month in Q3 2025.
• SKU count reduced by nearly 5% year-to-date 2025.
• The U.S. Segment net sales decreased 4.5% in Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Channels

You're looking at how Hanesbrands Inc. gets its products-the basics and intimates-into the hands of consumers as of late 2025. The channel strategy is clearly weighted toward large-scale retail partners, though direct digital sales are a growing piece of the pie.

The core of the distribution relies on the massive scale of the U.S. segment, which posted net sales of approximately $2.581B in 2024. The International segment contributed about $908.4 million in the same year. For the full year 2025, Hanesbrands Inc. is projecting total net sales to fall within the range of $3.47 billion to $3.52 billion.

Mass merchants and department stores (primary retail channel)

This remains the bedrock. Think of the big-box retailers and national department store chains where the Hanes and Maidenform brands are staples. The U.S. segment, which heavily utilizes these channels, saw net sales of $2.581B in 2024. The Q3 2025 results noted an unanticipated late quarter shift in replenishment orders at one large U.S. retail partner, showing the direct impact this channel has on near-term results. The company is focused on strong unit point-of-sale trends at retail, which sequentially improved each month during Q3 2025.

Company-owned e-commerce platforms and third-party marketplaces

Hanesbrands Inc. operates its own digital storefronts, like hanes.com, while also selling through major third-party marketplaces. For the flagship domain, hanes.com, annual sales (GMV) amounted to US$85m in 2024. Looking at the latest monthly data, revenues in November 2025 were US$9m on that domain, representing a month-over-month change of 15-20% from October 2025. The conversion rate on hanes.com reached 3.0-3.5% in 2024. For marketplace sales in 2024, Hanesbrands Inc.'s first-party (1P) sales contributed 100% to total GMV, with third-party (3P) GMV accounting for 0% on that specific platform analysis.

Wholesale distributors and screenprinters (leveraging Gildan's strength)

While Hanesbrands Inc. is now part of Gildan as of December 1, 2025, the traditional wholesale channel for basics and activewear-selling blank goods to decorators, screenprinters, and smaller distributors-is a key route to market. Specific revenue figures for this channel are often bundled within the broader U.S. and International segment reporting. The company's focus on cost savings and operational efficiencies is designed to support competitive pricing in these high-volume wholesale environments.

Hanesbrands' own retail outlet stores

This channel has undergone a significant structural change. As of 2024, Hanesbrands Inc. operated around 423 outlet stores. However, in July 2024, the company sold the operations for Hanes Outlet and Maidenform stores to Hilco Consumer-Retail (HCR). This exit is reflected in financial reporting; the Q2 2025 results noted charges related to the 'completed exit of the U.S.-based outlet store business.' This means that as of late 2025, Hanesbrands Inc. is primarily a wholesale/e-commerce entity, with its former owned retail footprint now managed by a third party.

Here's a quick snapshot of key channel-relevant metrics as of the latest available data:

Metric	Value	Year/Period
2024 Annual Net Sales (Total Company)	$3.51 billion	FY 2024
2025 Projected Net Sales Range (Total Company)	$3.47 billion - $3.52 billion	FY 2025 Forecast
Q3 2025 Net Sales	$892 million	Q3 2025
U.S. Segment Net Sales (Proxy for Mass Merchant Reliance)	$2.581B	2024
Hanes.com Annual Sales (GMV)	US$85m	2024
Hanes.com Monthly Sales (GMV)	US$9m	November 2025
Hanes.com Conversion Rate	3.0-3.5%	2024
Pre-Exit U.S. Outlet Store Count	423	2024

The company's focus on core fundamentals, including innovation and brand investments, is intended to drive market share gains, particularly for the Hanes brand, which saw gains during the Q3 2025 back-to-school season across its remaining channels.

• The U.S. segment net sales decreased by 0.6% in Q2 2025.
• The company's leverage ratio stood at 3.3 times net debt-to-adjusted EBITDA at the end of Q2 2025.
• SG&A expenses decreased as a percentage of net sales in Q3 2025 due to cost savings initiatives.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Segments

Hanesbrands Inc. serves a broad base of consumers, primarily focused on the mass-market for everyday essentials, alongside specific international and wholesale channels.

The core mass-market segment targets value-conscious consumers for basic apparel. This is evident in the continued focus on the Hanes brand, which generated year-over-year market share gains during the back-to-school period in Q3 2025, despite softness in overall demand. The company's overall net sales for the third quarter of 2025 were reported at $892 million, a 1% decrease compared to the prior year.

Buyers of women's innerwear and intimates represent a key, yet challenged, customer group. In the Australian market, strong growth in the Bonds brand was offset by continued headwinds in the local intimate apparel market during Q3 2025. For the entire company, the U.S. net sales decreased by 0.6% in Q2 2025, with the slowdown in the intimates market cited as a contributing factor. The company's full-year 2025 net sales forecast from continuing operations is approximately $3.53 billion.

International consumers form a distinct segment, with specific brand strength in certain regions. For instance, in Q3 2025, constant currency net sales increased in Japan, driven by strength in the Hanes brand. Conversely, international net sales decreased 8% on a reported basis in Q3 2025, falling to $204.3 million. The Australian business, which includes the Bonds brand, saw its constant currency net sales remain consistent with the prior year in Q2 2025, though overall Australian market sales dropped in Q3 2025.

Wholesale distributors and embellishers are crucial, especially considering the definitive merger agreement entered into with Gildan in August 2025. Historically, before the Champion divestiture, the Activewear segment included branded products sold through retailers and wholesalers. The company's overall TTM (Trailing Twelve Months) revenue as of late 2025 was reported at A$5.35 Billion.

You can see a snapshot of the financial scale impacting these segments:

Metric	Value (Q3 2025 or Latest Available)	Context/Period
Net Sales (Reported)	$892 million	Third Quarter 2025
Net Sales (Reported)	$991 million	Second Quarter 2025
Net Sales (Reported)	$760 million	First Quarter 2025
FY 2025 Net Sales Forecast	Approximately $3.53 billion	Full Year 2025 Outlook
International Net Sales (Reported)	$204.3 million	Third Quarter 2025
U.S. Net Sales Change	Decreased 0.6%	Second Quarter 2025

Key brand-specific customer focus areas include:

• Hanes Brand: Gaining market share in basics and activewear, particularly during back-to-school periods.
• Bonds Brand: Seeing strong growth across all channels in Australia.
• Intimates Brands (e.g., Bali, Maidenform, Playtex): Facing persistent headwinds in the local intimate apparel market.
• International Hanes Brand: Driving constant currency net sales increases in Japan.

The company's leverage ratio, which speaks to its financial health when dealing with these customer bases, was 3.3 times net debt-to-adjusted EBITDA at the end of Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Cost Structure

You're looking at the cost side of Hanesbrands Inc. (HBI) as of late 2025, right before or just after the finalization of the Gildan acquisition. The cost structure is heavily influenced by its historical manufacturing footprint and the immediate post-merger integration planning.

High fixed costs from operating vertically integrated manufacturing were a hallmark of Hanesbrands Inc.'s prior structure. This model, which Gildan Activewear is now absorbing, involves owning and operating large-scale manufacturing facilities, primarily in Central America and the Caribbean. This ownership translates directly into significant fixed overhead, including depreciation, facility maintenance, and labor costs that don't immediately scale down with sales volume. Gildan's stated goal is to combine these assets onto its 'world-class, low-cost, vertically integrated platform' to drive efficiency, which implies a significant, ongoing fixed cost base that requires high utilization to be profitable.

Selling, General, and Administrative (SG&A) expenses are a major focus area, especially given the company's recent performance and the announced cost-saving measures. You can see the trend of reduction in the quarterly figures leading up to the merger announcement.

Here's a look at the recent SG&A spend:

Metric	Amount (Q3 2025)	Amount (Q2 2025)	Annual (2024)
SG&A Expense	$255.9 million	$254.983 million	$1.02B

The third quarter of 2025 saw SG&A expenses decrease by 8.4% to $255.9 million compared to the prior year, reflecting the benefits from cost savings initiatives and disciplined expense management. Honestly, seeing that sequential drop from the Q2 2025 figure of $254.983 million is a good sign of cost discipline taking hold.

Interest expense is another critical component, especially considering the debt load Hanesbrands carried prior to the acquisition. For the third quarter of 2025, Interest and Other Expenses were reported at $55 million, which was a decrease from the $58 million reported in the third quarter of 2024, driven by lower debt balances. The prompt mentioned an approximate run-rate of $46 million, which suggests further expected declines as debt was refinanced or managed down in anticipation of the deal closing in late 2025.

Significant raw material and procurement costs, particularly for cotton and polyester, are inherent to the business. While specific 2025 procurement contract values aren't public, the Q3 2025 results noted that lower input costs provided a benefit to Gross Margin, which helped offset an unfavorable business mix. This suggests that raw material prices were trending favorably compared to the peak inflation seen earlier in the decade.

The merger with Gildan brings a massive focus on integration and restructuring charges, though the immediate cost structure view for Hanesbrands Inc. is framed by the expected synergies. The combined entity is targeting substantial savings:

• Run-rate cost synergies targeted at a minimum of $200 million annually.
• These synergies are expected to be fully realized within three years of closing.
• The realization timeline is phased: approximately $50 million in 2026, $100 million in 2027, and $50 million in 2028.
• The Q3 2025 Adjusted Gross Profit and Adjusted Operating Profit figures explicitly exclude certain costs related to restructuring and other action-related charges.

The debt repayment associated with the merger is a major cost event; Hanesbrands repaid all obligations under its $2.25 billion credit agreement upon closing in December 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Revenue Streams

The revenue streams for Hanesbrands Inc. are primarily anchored in the sale of its core apparel products through various channels, supplemented by other income sources. You're looking at a company in a major transition, so the numbers reflect a focus on core operations post-major divestiture.

The full-year Net Sales from continuing operations projected at approximately $3.53 billion for Fiscal Year 2025, which represents an increase from earlier guidance of $3.47 billion to $3.52 billion. This top-line expectation is the key benchmark for the current year's performance.

The bulk of this revenue comes from wholesale and retail sales of innerwear and basic apparel. While the precise split between wholesale and direct-to-consumer retail channels isn't explicitly broken out for the full year 2025 outlook, recent quarterly figures give you a sense of the scale of sales activity:

Reporting Period	Net Sales from Continuing Operations
FY 2025 Outlook (Full Year)	$3.53 billion
Third Quarter 2025	$892 million
Second Quarter 2025	$991 million
First Quarter 2025	US$760.1 million

Within the product categories, the innerwear segment remains central to the business. For instance, in Q4 2024, even amidst broader declines, innerwear sales decreased only approximately 1%, showing relative stability compared to the activewear segment at that time. You should track the performance of the Hanes brand specifically, as its strength was noted as a driver in certain regions in 2025.

Regarding licensing revenue from brand usage, a significant structural change impacts this stream: the sale of the global Champion business, which closed in June 2024. This means a major historical source of licensing income is now either eliminated or fundamentally restructured under the new ownership, shifting the focus to licensing for the remaining core brands.

International sales present a mixed picture, showing regional variance even within the overall strategy to grow globally. Here's what the recent international performance looked like:

• Third Quarter 2025 International net sales decreased 8% reported, or 6% on a constant currency basis compared to the prior year.
• Constant currency net sales increased in Japan, driven by strength in the Hanes brand during Q3 2025.
• Constant currency net sales were consistent with the prior year in Australia for Q2 2025.
• However, Q3 2025 saw continued headwinds in Australia, where growth in the Bonds brand was offset by the intimate apparel market.
• First Quarter 2025 international sales saw a 4 per cent uplift on a constant currency basis, with growth noted in Australia and Asia.
• First Quarter 2025 reported international sales fell 2% to US$195.5 million.

To be defintely clear, you should monitor the ongoing performance of the Bonds brand in Australia and the Hanes brand in Japan as key indicators for the international revenue stream going into early 2026. Finance: draft 13-week cash view by Friday.