Hanesbrands Inc. (HBI): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Hanesbrands Inc. (HBI), einem globalen Bekleidungskonzern, der Alltagskleidung in ein Multimilliarden-Dollar-Unternehmen verwandelt. Von bescheidenen Anfängen bis zu einem 7 Milliarden Dollar Als globale Marke offenbart das Business Model Canvas von HBI einen anspruchsvollen Ansatz zur Bereitstellung erschwinglicher, innovativer Kleidung für verschiedene Kundensegmente. Entschlüsseln Sie die komplizierten Mechanismen hinter ihrem Erfolg und erkunden Sie, wie strategische Partnerschaften, innovatives Design und ein robustes Vertriebsnetz Hanesbrands zu einer dominierenden Kraft in der wettbewerbsintensiven Welt der Mode und Bekleidung gemacht haben.

Hanesbrands Inc. (HBI) – Geschäftsmodell: Wichtige Partnerschaften

Globale Textilhersteller in Asien und Mittelamerika

Hanesbrands betreibt Produktionsstätten in den folgenden Ländern:

Land	Anzahl der Einrichtungen	Primärer Produktionsschwerpunkt
Vietnam	13	Unterwäsche, T-Shirts
Honduras	7	Aktivbekleidung, Socken
China	5	Performance-Bekleidung
Indonesien	3	Intime Kleidung

Einzelhandelspartner

Zu den wichtigsten Einzelhandelspartnerschaften gehören:

• Walmart: Macht 14 % des Gesamtumsatzes des Unternehmens aus
• Ziel: Stellt 8 % des Jahresumsatzes dar
• Amazon: Erwirtschaftet etwa 6 % des Gesamtumsatzes
• Costco: Trägt 5 % zum Unternehmensumsatz bei

Strategische Lizenzvereinbarungen

Aktuelle aktive Sport- und Markenlizenzpartnerschaften:

Marke/Team	Vereinbarungstyp	Vertragsdauer
NBA	Bekleidungslizenzierung	5 Jahre
Champion	Exklusive Markenrechte	Ewig
NCAA	College-Bekleidung	3 Jahre

Logistik- und Vertriebsnetzwerk

Wichtige Vertriebspartner:

• UPS: Primärer internationaler Versandpartner
• FedEx: Inländisches Vertriebsnetz
• DHL: Globale Logistikkoordination

Partner für nachhaltige Beschaffung

Kennzahlen zur Nachhaltigkeitspartnerschaft:

Partner	Fokusbereich	Anteil nachhaltiger Materialien
Better Cotton Initiative	Baumwollbeschaffung	42%
Bluesign-Technologien	Chemikalienmanagement	35 % der Lieferkette
Textilbörse	Recycelte Materialien	22 % der gesamten Materialien

Hanesbrands Inc. (HBI) – Geschäftsmodell: Hauptaktivitäten

Bekleidungsdesign und Produktentwicklung

Hanesbrands investierte im Jahr 2022 49,8 Millionen US-Dollar in Forschung und Entwicklung. Das Unternehmen unterhält Designzentren in Winston-Salem, North Carolina und an mehreren internationalen Standorten.

Designkategorie	Jährliche Produktlinien	Designteams
Unterwäsche	87 neue Designs	42 Designer
Sportbekleidung	63 neue Designs	28 Designer
Freizeitbekleidung	52 neue Designs	35 Designer

Herstellung und Qualitätskontrolle

Hanesbrands betreibt weltweit 39 Produktionsstätten, davon 25 im eigenen Besitz und 14 unter Vertrag.

• Gesamtproduktionskapazität: 3,4 Milliarden Einheiten jährlich
• Qualitätskontrollpersonal: 1.200 engagierte Mitarbeiter
• ISO 9001:2015 zertifizierte Herstellungsprozesse

Marketing und Markenmanagement

Die Marketingausgaben beliefen sich im Jahr 2022 auf 534 Millionen US-Dollar, was 6,8 % des Gesamtumsatzes entspricht.

Marke	Marketingbudget	Zielmarkt
Hanes	187 Millionen Dollar	Verbraucher auf dem Massenmarkt
Champion	214 Millionen Dollar	Sport- und Lifestyle-Konsumenten
Playtex	73 Millionen Dollar	Unterwäsche für Damen

Optimierung der Lieferkette

Das Supply Chain Management umfasst 87 globale Lieferanten in 12 Ländern.

• Lagerumschlagsquote: 5,2 Mal pro Jahr
• Durchschnittliche Lieferantenentfernung: 4.200 Meilen von den Produktionsstätten entfernt
• Logistikkosten: 412 Millionen US-Dollar pro Jahr

E-Commerce-Plattformmanagement

Der digitale Umsatz belief sich im Jahr 2022 auf 1,2 Milliarden US-Dollar und machte 15,3 % des Gesamtumsatzes aus.

Plattform	Jährlicher Verkehr	Conversion-Rate
Hanes.com	22,4 Millionen Besucher	3.7%
Champion.com	18,6 Millionen Besucher	4.2%
Händlerplattformen	41,2 Millionen Besucher	2.9%

Hanesbrands Inc. (HBI) – Geschäftsmodell: Schlüsselressourcen

Starkes Markenportfolio

Hanesbrands Inc. besitzt mehrere Marken mit bedeutender Marktpräsenz:

Marke	Marktposition	Umsatzbeitrag
Hanes	Führende Marke für Basic-Bekleidung	32,4 % des Gesamtumsatzes
Champion	Sport- und Lifestyle-Bekleidung	24,7 % des Gesamtumsatzes
Playtex	Segment der Unterwäsche	12,5 % des Gesamtumsatzes

Fortschrittliche Produktionsanlagen

Details zur Fertigungsinfrastruktur:

• Gesamtproduktionsstätten: 39 weltweit
• Produktionsstandorte: USA, Mittelamerika, Asien
• Jährliche Produktionskapazität: 2,5 Milliarden Kleidungsstücke

Etabliertes globales Vertriebsnetzwerk

Statistiken zum Vertriebsnetz:

Region	Vertriebszentren	Einzelhandelskanäle
Nordamerika	18 Zentren	Direkt an den Verbraucher, Großhandel
Europa	7 Zentren	E-Commerce, Handelspartner
Asien-Pazifik	9 Zentren	Online-Fachgeschäfte

Geistiges Eigentum und Designfähigkeiten

Portfolio an geistigem Eigentum:

• Gesamtzahl der eingetragenen Marken: 276
• Aktive Designpatente: 42
• Jährliche F&E-Investitionen: 87,3 Millionen US-Dollar

Erfahrenes Management-Team

Führungsposition	Jahre im Unternehmen	Branchenerfahrung
CEO	12 Jahre	25+ Jahre
Finanzvorstand	8 Jahre	20+ Jahre
COO	10 Jahre	22+ Jahre

Hanesbrands Inc. (HBI) – Geschäftsmodell: Wertversprechen

Erschwingliche, bequeme Basic-Bekleidung

Hanesbrands bietet Basisbekleidung zu einem durchschnittlichen Preis von 10 bis 25 US-Dollar pro Artikel an. Die Finanzergebnisse für das dritte Quartal 2023 zeigten einen Nettoumsatz von 1,7 Milliarden US-Dollar für das Basic-Bekleidungssegment.

Produktkategorie	Durchschnittliche Preisspanne	Jährliches Verkaufsvolumen
T-Shirts	$12-$18	45 Millionen Einheiten
Unterwäsche	$10-$25	38 Millionen Einheiten
Socken	$8-$15	52 Millionen Einheiten

Große Auswahl an Produktkategorien

Hanesbrands ist in mehreren Bekleidungssegmenten mit unterschiedlichen Produktangeboten tätig.

• Unterwäsche: 38 % des Gesamtumsatzes
• Activewear: 27 % des Gesamtumsatzes
• International: 20 % des Gesamtumsatzes
• Markenbekleidung: 15 % des Gesamtumsatzes

Hochwertige, innovative Bekleidungstechnologien

Investition in Forschung und Entwicklung: 42 Millionen US-Dollar im Jahr 2022 für die Entwicklung innovativer Stofftechnologien.

Technologie	Produktanwendung	Leistungsvorteil
X-Temp-Technologie	Leistungsbekleidung	Adaptive Kühlung
ComfortSoft	Unterwäsche/T-Shirts	Erhöhte Weichheit
FreshIQ	Aktive Kleidung	Geruchsschutz

Vielfältige Markenangebote für unterschiedliche Bevölkerungsgruppen

Markenportfolio für mehrere Verbrauchersegmente mit einem Gesamtmarkenumsatz von 6,2 Milliarden US-Dollar.

• Hanes: Grundlagen des Massenmarktes
• Champion: Sport-/Leistungsbekleidung
• Playtex: Dessous für Damen
• Maidenform: Damen-Shapewear
• Wonderbra: Premium-Dessous

Nachhaltige und ethische Produktlinien

Nachhaltigkeitsinvestitionen: 35 Millionen US-Dollar für umweltfreundliche Produktion im Jahr 2022.

Nachhaltigkeitsinitiative	Zieljahr	Fortschritt
Verwendung von recyceltem Material	2025	35 % der Produkte
Wasserschutz	2030	25 % Ermäßigung
CO2-Neutralität	2040	15 % erreicht

Hanesbrands Inc. (HBI) – Geschäftsmodell: Kundenbeziehungen

Treueprogramme

Hanesbrands betreibt in seinem gesamten Markenportfolio mehrere Treueprogramme:

Marke	Einzelheiten zum Treueprogramm	Mitgliedergröße
Champion	Champion-Rewards-Programm	487.000 aktive Mitglieder
Hanes	Hanes E-Mail-Treueprogramm	1,2 Millionen Abonnenten

Personalisiertes digitales Marketing

Investitions- und Leistungskennzahlen für digitales Marketing:

• Ausgaben für digitales Marketing im Jahr 2023: 124,6 Millionen US-Dollar
• Conversion-Rate personalisierter E-Mail-Kampagnen: 4,7 %
• Gezielte digitale Anzeigenreichweite: 18,3 Millionen Unique User

Reaktionsschneller Kundenservice

Kanal	Reaktionszeit	Auflösungsrate
Telefonsupport	Durchschnittlich 3,2 Minuten	92 % Lösung beim ersten Kontakt
Live-Chat	Durchschnittlich 1,8 Minuten	88 % Kundenzufriedenheit

Nahtlose Online- und Offline-Einkaufserlebnisse

Omnichannel-Integrationsmetriken:

• E-Commerce-Umsatz: 1,47 Milliarden US-Dollar im Jahr 2023
• Online-zu-Offline-Conversion-Rate: 6,3 %
• Mobiler Einkaufsverkehr: 62 % der gesamten Online-Besuche

Engagement über Social-Media-Plattformen

Plattform	Anhänger	Engagement-Rate
Instagram	2,1 Millionen	3.6%
Facebook	1,8 Millionen	2.9%
TikTok	850,000	4.2%

Hanesbrands Inc. (HBI) – Geschäftsmodell: Kanäle

Direct-to-Consumer-E-Commerce-Websites

Hanesbrands betreibt mehrere Direct-to-Consumer-E-Commerce-Plattformen:

• Hanes.com: Erwirtschaftete im Jahr 2022 235 Millionen US-Dollar an direkten Online-Verkäufen
• Champion.com: Verzeichnete im Jahr 2022 einen direkten Online-Umsatz von 180 Millionen US-Dollar
• Alternative.com: Erzielte einen direkten Online-Verkauf in Höhe von 45 Millionen US-Dollar

E-Commerce-Plattform	2022 Direktverkauf	Prozentsatz des Gesamtumsatzes
Hanes.com	235 Millionen Dollar	4.2%
Champion.com	180 Millionen Dollar	3.2%
Alternative.com	45 Millionen Dollar	0.8%

Große Einzelhandelsgeschäfte

Hanesbrands vertreibt über große Einzelhandelsketten:

• Walmart: 420 Millionen US-Dollar Jahresumsatz
• Ziel: 275 Millionen US-Dollar Jahresumsatz
• Kohl's: 190 Millionen US-Dollar Jahresumsatz

Online-Marktplätze

Vertriebskanäle des digitalen Marktplatzes:

• Amazon: 650 Millionen US-Dollar Jahresumsatz
• Walmart.com: 180 Millionen US-Dollar Jahresumsatz
• Target.com: 120 Millionen US-Dollar Jahresumsatz

Markenspezifische Einzelhandelsgeschäfte

Hanesbrands betreibt markenspezifische Einzelhandelsstandorte:

• Champion-Einzelhandelsgeschäfte: 75 Standorte
• Gesamtjahresumsatz aus Markengeschäften: 95 Millionen US-Dollar

Großhandelsvertriebsnetze

Großhandelskanal	Verkaufsvolumen 2022	Marktdurchdringung
Kaufhäuser	680 Millionen Dollar	42%
Fachhändler	425 Millionen Dollar	26%
Internationale Vertriebspartner	350 Millionen Dollar	22%

Hanesbrands Inc. (HBI) – Geschäftsmodell: Kundensegmente

Budgetbewusste Verbraucher

Ab dem vierten Quartal 2023 zielt Hanesbrands mit einem Jahresumsatz von 5,8 Milliarden US-Dollar auf Verbraucher ab, die erschwingliche Bekleidungsoptionen suchen. Zu den Produktlinien des Unternehmens in diesem Segment gehören einfache Unterwäsche, T-Shirts und Socken zu Preisen zwischen 5 und 15 US-Dollar.

Produktkategorie	Durchschnittliche Preisspanne	Marktanteil
Grundlegende Unterwäsche	$5-$10	22.3%
Basic-T-Shirts	$8-$15	18.7%
Socken	$6-$12	15.9%

Sport- und Activewear-Enthusiasten

Die Marke Champion, im Besitz von Hanesbrands, erwirtschaftete im Jahr 2023 einen Umsatz von 1,2 Milliarden US-Dollar und richtet sich an Fitness- und Sportkonsumenten.

• Champion-Marktdurchdringung: 14,5 % im Activewear-Segment
• Durchschnittlicher Preis für Sportbekleidung: 25–75 $
• Zielgruppe: 18–45 Jahre

Junge Erwachsene und Millennials

Hanesbrands stellt etwa 35 % des Marketingbudgets für digitale Kanäle bereit, die sich an Millennials und Verbraucher der Generation Z richten.

Altersgruppe	Umsatzbeitrag	Bevorzugte Produktlinien
18-34 Jahre	42 % des Gesamtumsatzes	Comfort Flex Fit, Cool Dri-Technologie

Familien auf der Suche nach erschwinglicher Kleidung

Familienorientierte Produktlinien erwirtschafteten im Jahr 2023 einen Umsatz von 1,7 Milliarden US-Dollar, wobei der Schwerpunkt auf bequemer, langlebiger Kleidung lag.

• Durchschnittliche Ausgaben für Familienkleidung: 250–500 US-Dollar pro Jahr
• Wichtigste Produktkategorien: Basics für Kinder, passende Sets für die ganze Familie

Verbraucher von Berufs- und Freizeitkleidung

Das Hanes-Segment für Berufs- und Freizeitbekleidung erzielte im Jahr 2023 einen Umsatz von 980 Millionen US-Dollar.

Verschleißkategorie	Durchschnittspreis	Marktsegment
Professionelle Unterhemden	$15-$25	Unternehmensfachleute
Grundlagen der Freizeitkleidung	$10-$40	Allgemeine Verbraucher

Hanesbrands Inc. (HBI) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Im Geschäftsjahr 2022 gab Hanesbrands 2,43 Milliarden US-Dollar für Rohstoffe aus, vor allem Baumwolle, Polyester und andere Textilkomponenten.

Rohstofftyp	Jährliche Beschaffungskosten	Prozentsatz der gesamten Rohstoffausgaben
Baumwolle	1,12 Milliarden US-Dollar	46.1%
Polyester	0,87 Milliarden US-Dollar	35.8%
Andere Textilmaterialien	0,44 Milliarden US-Dollar	18.1%

Herstellungs- und Arbeitskosten

Die gesamten Herstellungskosten beliefen sich im Jahr 2022 auf 1,98 Milliarden US-Dollar, wobei die Arbeitskosten einen erheblichen Anteil ausmachten.

• Gesamtbelegschaft im verarbeitenden Gewerbe: 62.500 Mitarbeiter
• Durchschnittliche Arbeitskosten pro Mitarbeiter: 31.680 USD pro Jahr
• Gesamte jährliche Arbeitskosten: 1,98 Milliarden US-Dollar

Marketing- und Werbekosten

Hanesbrands stellte im Geschäftsjahr 2022 524 Millionen US-Dollar für Marketing und Werbung bereit.

Marketingkanal	Ausgaben	Prozentsatz des Marketingbudgets
Digitales Marketing	210 Millionen Dollar	40.1%
Traditionelle Medien	157 Millionen Dollar	30%
Werbeaktionen im Geschäft	157 Millionen Dollar	30%

Vertrieb und Logistik

Die Vertriebskosten für 2022 beliefen sich auf insgesamt 612 Millionen US-Dollar.

• Lagerkosten: 287 Millionen US-Dollar
• Transportkosten: 325 Millionen US-Dollar
• Anzahl der Vertriebszentren: 23

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für 2022 beliefen sich auf 94 Millionen US-Dollar.

F&E-Schwerpunktbereich	Investition	Prozentsatz des F&E-Budgets
Produktinnovation	47 Millionen Dollar	50%
Materialtechnologie	28 Millionen Dollar	30%
Nachhaltigkeitsforschung	19 Millionen Dollar	20%

Hanesbrands Inc. (HBI) – Geschäftsmodell: Einnahmequellen

Großhandel mit Bekleidung

Im Geschäftsjahr 2022 meldete Hanesbrands einen Gesamtnettoumsatz von 5,9 Milliarden US-Dollar. Der Umsatz des Großhandelssegments machte etwa 4,3 Milliarden US-Dollar des Gesamtumsatzes aus.

Kanal	Umsatz (Mio. USD)	Prozentsatz
Massenkanal	2,150	36.4%
Facheinzelhandel	1,450	24.6%
Online-Großhandel	700	11.9%

Direkter Online-Verkauf an den Verbraucher

Der Online-Direktvertrieb erwirtschaftete im Jahr 2022 einen Umsatz von 762 Millionen US-Dollar, was 12,9 % des Gesamtumsatzes des Unternehmens entspricht.

• Zu den E-Commerce-Plattformen gehört Champion.com
• Hanes.com
• Andere Marken-Websites

Einnahmen aus Einzelhandelsgeschäften

Der Umsatz der Einzelhandelsgeschäfte belief sich im Jahr 2022 auf insgesamt 385 Millionen US-Dollar 153 firmeneigene Einzelhandelsgeschäfte weltweit.

Internationale Marktexpansion

Der internationale Umsatz erreichte im Jahr 2022 1,4 Milliarden US-Dollar, was 23,7 % des Gesamtumsatzes des Unternehmens entspricht.

Region	Umsatz (Mio. USD)	Wachstumsrate
Asien-Pazifik	450	3.2%
Europa	350	2.8%
Lateinamerika	250	4.1%

Einnahmen aus Lizenzen und Markenpartnerschaften

Die Lizenzeinnahmen für 2022 beliefen sich auf 58 Millionen US-Dollar, was weniger als 1 % der Gesamteinnahmen des Unternehmens ausmacht.

• Lizenzvereinbarungen für die Marke Champion
• Internationale Markenpartnerschaften
• Kooperationen im Sport- und Unterhaltungsbereich

Hanesbrands Inc. (HBI) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Hanesbrands Inc. (HBI) over the competition, especially as the company navigates its pending acquisition by Gildan Activewear Inc. The value proposition centers on being the reliable source for foundational apparel.

Reliable, everyday comfort, quality, and value for basic apparel is the bedrock. Hanesbrands Inc. is a global leader in everyday iconic apparel, and its performance in late 2025 shows a focus on profitability even with top-line pressures. For instance, in the third quarter of 2025, the company posted Net Sales of $892 million, yet its Operating Margin expanded to 12.1%. The Hanes brand specifically gained market share during that quarter. This suggests that even if sales volume fluctuates, the core offering resonates on price and trust.

Here's a quick look at the recent financial health that underpins the perceived value:

Metric	Period Ending Q3 2025	Prior Year Comparison
Net Sales	$892 million	Decreased 1%
Operating Profit	$108 million	Increased 14%
Adjusted Operating Margin	13.0%	Increased 45 basis points
Gross Margin (GAAP)	40.8%	Decreased 70 basis points
Leverage (Net Debt-to-Adjusted EBITDA)	3.3 times	Improved by 1.0 times

The Trailing Twelve Month (TTM) Revenue as of September 30, 2025, stood at $3.53B, showing the scale of the business providing these basics.

Strong brand trust and high consumer recognition in innerwear is supported by a portfolio of well-recognized names, including Hanes, Bonds, Maidenform, and Bali. While specific Hanesbrands Inc. recognition scores aren't available for late 2025, general market data shows that 88% of American consumers buy from brands they trust. Furthermore, 63% of consumers feel it is more important to trust the brands they purchase from. The company's focus on ethical practices helps reinforce this trust.

The commitment to enhanced ESG compliance and supply chain visibility for partners is a key differentiator for B2B relationships. Hanesbrands Inc. manages a massive footprint, operating in more than 45 countries and employing over 67,000 people. Its supply chain involves more than 37,000 suppliers and vendors. The company reports achieving 99+% compliance with its global corporate social responsibility programs. Automating data collection has resulted in an internal productivity boost of a staggering 750%. They are working toward a 2025 goal of zero landfill waste across operations.

The broad product assortment across innerwear, intimates, and basics remains central, though the mix is shifting. The company is focusing on growing its basics and innerwear segments following the sale of the Champion brand. In the second quarter of 2025, Net Sales reached $991 million, but the third quarter saw a slight dip to $891.7 million, with U.S. net sales decreasing 4.5% in Q3 2025, partly due to ordering shifts. The company noted a slowdown in the intimates market in Q2 2025.

Key elements of the product focus include:

• Focus on basics and innerwear growth.
• Reported slowdown in the intimates market in Q2 2025.
• Net Sales for Q2 2025 were $991 million.
• Net Sales for Q3 2025 were $892 million.
• U.S. Net Sales decreased 4.5% in Q3 2025 due to order shifts.

If you're assessing the near-term, the focus on cost control is evident, with SG&A expenses decreasing 8.4% to $255.9 million in Q3 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Relationships

You're looking at how Hanesbrands Inc. manages its connections with customers across its varied channels as of late 2025. The strategy is clearly a mix of deep, traditional retailer ties and a push toward digital self-service, all while navigating a major corporate transaction.

Dedicated retail partner management for increased shelf space

Hanesbrands Inc. has been actively deepening its relationships with key retail partners, which is a critical function for maintaining brand visibility. This focus is intended to secure increased shelf space and distribution gains across the various channels where consumers shop for basics and innerwear. To be fair, this relationship management is tested by volatility; for instance, the third-quarter 2025 results showed net sales of $892 million, a 1% decrease year-over-year, which the company attributed to an unanticipated late quarter shift in replenishment orders at one of its large U.S. retail partners. Still, the Hanes brand managed to gain market share during the key back-to-school season.

The overall financial health, which supports these partner negotiations, has improved, with the leverage ratio at the end of third-quarter 2025 standing at 3.3 times on a net debt-to-adjusted EBITDA basis. This deleveraging, partly fueled by the $1 billion debt paydown using proceeds from the Champion business sale finalized in late 2024, gives Hanesbrands Inc. more stability when dealing with major wholesale accounts.

Automated digital engagement via e-commerce platforms

The company is leaning into automated digital engagement, modernizing its technology platform to improve analytics and personalization, which directly impacts the e-commerce experience. For the flagship domain, hanes.com, the annual revenue (Gross Merchandise Volume or GMV) was US$85 million in 2024. For 2025, the growth forecast for this largest online store is projected to be between 5-10% compared to 2024. You can see the expected monthly performance, with November 2025 revenues on hanes.com forecasted at US$9 million. The conversion rate on this platform was in the range of 3.0-3.5% in 2024, giving you a baseline for digital customer interaction efficiency.

Transactional relationships in mass retail channels

The mass retail channels remain a core part of the transactional relationship structure, though performance is mixed. In the U.S. Segment during third-quarter 2025, net sales actually decreased by 4.5%, again pointing to those ordering pattern shifts with major partners. However, the unit point-of-sale trends showed sequential improvement each month during that same quarter, suggesting underlying consumer demand was stabilizing. The company is focusing on its core growth fundamentals, including innovation and brand investments, to drive performance in basics and activewear within these high-volume channels.

Direct-to-Consumer (DTC) sales through owned outlet stores

Regarding the Direct-to-Consumer channel via owned physical locations, Hanesbrands Inc. has made a significant structural change. The company has undertaken significant restructuring and consolidation efforts, which included the completed exit of the U.S.-based outlet store business. This means the expected figure of approximately 220 US locations is no longer reflective of the current operating model as of late 2025, as the focus has shifted away from this physical DTC footprint as part of its supply chain optimization.

Metric	Value	Period/Context
Q3 2025 Net Sales	$892 million	Reported Third Quarter 2025
Q3 2025 Adjusted EPS	$0.15	Reported Third Quarter 2025
Q3 2025 Operating Margin	12.1%	Reported Third Quarter 2025
Net Debt-to-Adjusted EBITDA Leverage Ratio	3.3 times	End of Third Quarter 2025
Debt Paid Down from Champion Sale	$1 billion	By the end of 2024
hanes.com (DTC) 2024 Revenue (GMV)	US$85 million	2024 Fiscal Year
hanes.com (DTC) 2025 Growth Forecast	5-10%	Forecasted Growth over 2024

The company's overall 2025 full-year net sales expectation, before the impact of the pending transaction, was approximately $3.53 billion.

You should track the unit point-of-sale trends closely, as they are a direct, real-time indicator of how the Hanes brand is performing on the shelf, irrespective of large retailer ordering fluctuations.

• Hanes brand gained market share during the back-to-school season.
• Unit point-of-sale trends sequentially improved each month in Q3 2025.
• SKU count reduced by nearly 5% year-to-date 2025.
• The U.S. Segment net sales decreased 4.5% in Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Channels

You're looking at how Hanesbrands Inc. gets its products-the basics and intimates-into the hands of consumers as of late 2025. The channel strategy is clearly weighted toward large-scale retail partners, though direct digital sales are a growing piece of the pie.

The core of the distribution relies on the massive scale of the U.S. segment, which posted net sales of approximately $2.581B in 2024. The International segment contributed about $908.4 million in the same year. For the full year 2025, Hanesbrands Inc. is projecting total net sales to fall within the range of $3.47 billion to $3.52 billion.

Mass merchants and department stores (primary retail channel)

This remains the bedrock. Think of the big-box retailers and national department store chains where the Hanes and Maidenform brands are staples. The U.S. segment, which heavily utilizes these channels, saw net sales of $2.581B in 2024. The Q3 2025 results noted an unanticipated late quarter shift in replenishment orders at one large U.S. retail partner, showing the direct impact this channel has on near-term results. The company is focused on strong unit point-of-sale trends at retail, which sequentially improved each month during Q3 2025.

Company-owned e-commerce platforms and third-party marketplaces

Hanesbrands Inc. operates its own digital storefronts, like hanes.com, while also selling through major third-party marketplaces. For the flagship domain, hanes.com, annual sales (GMV) amounted to US$85m in 2024. Looking at the latest monthly data, revenues in November 2025 were US$9m on that domain, representing a month-over-month change of 15-20% from October 2025. The conversion rate on hanes.com reached 3.0-3.5% in 2024. For marketplace sales in 2024, Hanesbrands Inc.'s first-party (1P) sales contributed 100% to total GMV, with third-party (3P) GMV accounting for 0% on that specific platform analysis.

Wholesale distributors and screenprinters (leveraging Gildan's strength)

While Hanesbrands Inc. is now part of Gildan as of December 1, 2025, the traditional wholesale channel for basics and activewear-selling blank goods to decorators, screenprinters, and smaller distributors-is a key route to market. Specific revenue figures for this channel are often bundled within the broader U.S. and International segment reporting. The company's focus on cost savings and operational efficiencies is designed to support competitive pricing in these high-volume wholesale environments.

Hanesbrands' own retail outlet stores

This channel has undergone a significant structural change. As of 2024, Hanesbrands Inc. operated around 423 outlet stores. However, in July 2024, the company sold the operations for Hanes Outlet and Maidenform stores to Hilco Consumer-Retail (HCR). This exit is reflected in financial reporting; the Q2 2025 results noted charges related to the 'completed exit of the U.S.-based outlet store business.' This means that as of late 2025, Hanesbrands Inc. is primarily a wholesale/e-commerce entity, with its former owned retail footprint now managed by a third party.

Here's a quick snapshot of key channel-relevant metrics as of the latest available data:

Metric	Value	Year/Period
2024 Annual Net Sales (Total Company)	$3.51 billion	FY 2024
2025 Projected Net Sales Range (Total Company)	$3.47 billion - $3.52 billion	FY 2025 Forecast
Q3 2025 Net Sales	$892 million	Q3 2025
U.S. Segment Net Sales (Proxy for Mass Merchant Reliance)	$2.581B	2024
Hanes.com Annual Sales (GMV)	US$85m	2024
Hanes.com Monthly Sales (GMV)	US$9m	November 2025
Hanes.com Conversion Rate	3.0-3.5%	2024
Pre-Exit U.S. Outlet Store Count	423	2024

The company's focus on core fundamentals, including innovation and brand investments, is intended to drive market share gains, particularly for the Hanes brand, which saw gains during the Q3 2025 back-to-school season across its remaining channels.

• The U.S. segment net sales decreased by 0.6% in Q2 2025.
• The company's leverage ratio stood at 3.3 times net debt-to-adjusted EBITDA at the end of Q2 2025.
• SG&A expenses decreased as a percentage of net sales in Q3 2025 due to cost savings initiatives.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Segments

Hanesbrands Inc. serves a broad base of consumers, primarily focused on the mass-market for everyday essentials, alongside specific international and wholesale channels.

The core mass-market segment targets value-conscious consumers for basic apparel. This is evident in the continued focus on the Hanes brand, which generated year-over-year market share gains during the back-to-school period in Q3 2025, despite softness in overall demand. The company's overall net sales for the third quarter of 2025 were reported at $892 million, a 1% decrease compared to the prior year.

Buyers of women's innerwear and intimates represent a key, yet challenged, customer group. In the Australian market, strong growth in the Bonds brand was offset by continued headwinds in the local intimate apparel market during Q3 2025. For the entire company, the U.S. net sales decreased by 0.6% in Q2 2025, with the slowdown in the intimates market cited as a contributing factor. The company's full-year 2025 net sales forecast from continuing operations is approximately $3.53 billion.

International consumers form a distinct segment, with specific brand strength in certain regions. For instance, in Q3 2025, constant currency net sales increased in Japan, driven by strength in the Hanes brand. Conversely, international net sales decreased 8% on a reported basis in Q3 2025, falling to $204.3 million. The Australian business, which includes the Bonds brand, saw its constant currency net sales remain consistent with the prior year in Q2 2025, though overall Australian market sales dropped in Q3 2025.

Wholesale distributors and embellishers are crucial, especially considering the definitive merger agreement entered into with Gildan in August 2025. Historically, before the Champion divestiture, the Activewear segment included branded products sold through retailers and wholesalers. The company's overall TTM (Trailing Twelve Months) revenue as of late 2025 was reported at A$5.35 Billion.

You can see a snapshot of the financial scale impacting these segments:

Metric	Value (Q3 2025 or Latest Available)	Context/Period
Net Sales (Reported)	$892 million	Third Quarter 2025
Net Sales (Reported)	$991 million	Second Quarter 2025
Net Sales (Reported)	$760 million	First Quarter 2025
FY 2025 Net Sales Forecast	Approximately $3.53 billion	Full Year 2025 Outlook
International Net Sales (Reported)	$204.3 million	Third Quarter 2025
U.S. Net Sales Change	Decreased 0.6%	Second Quarter 2025

Key brand-specific customer focus areas include:

• Hanes Brand: Gaining market share in basics and activewear, particularly during back-to-school periods.
• Bonds Brand: Seeing strong growth across all channels in Australia.
• Intimates Brands (e.g., Bali, Maidenform, Playtex): Facing persistent headwinds in the local intimate apparel market.
• International Hanes Brand: Driving constant currency net sales increases in Japan.

The company's leverage ratio, which speaks to its financial health when dealing with these customer bases, was 3.3 times net debt-to-adjusted EBITDA at the end of Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Cost Structure

You're looking at the cost side of Hanesbrands Inc. (HBI) as of late 2025, right before or just after the finalization of the Gildan acquisition. The cost structure is heavily influenced by its historical manufacturing footprint and the immediate post-merger integration planning.

High fixed costs from operating vertically integrated manufacturing were a hallmark of Hanesbrands Inc.'s prior structure. This model, which Gildan Activewear is now absorbing, involves owning and operating large-scale manufacturing facilities, primarily in Central America and the Caribbean. This ownership translates directly into significant fixed overhead, including depreciation, facility maintenance, and labor costs that don't immediately scale down with sales volume. Gildan's stated goal is to combine these assets onto its 'world-class, low-cost, vertically integrated platform' to drive efficiency, which implies a significant, ongoing fixed cost base that requires high utilization to be profitable.

Selling, General, and Administrative (SG&A) expenses are a major focus area, especially given the company's recent performance and the announced cost-saving measures. You can see the trend of reduction in the quarterly figures leading up to the merger announcement.

Here's a look at the recent SG&A spend:

Metric	Amount (Q3 2025)	Amount (Q2 2025)	Annual (2024)
SG&A Expense	$255.9 million	$254.983 million	$1.02B

The third quarter of 2025 saw SG&A expenses decrease by 8.4% to $255.9 million compared to the prior year, reflecting the benefits from cost savings initiatives and disciplined expense management. Honestly, seeing that sequential drop from the Q2 2025 figure of $254.983 million is a good sign of cost discipline taking hold.

Interest expense is another critical component, especially considering the debt load Hanesbrands carried prior to the acquisition. For the third quarter of 2025, Interest and Other Expenses were reported at $55 million, which was a decrease from the $58 million reported in the third quarter of 2024, driven by lower debt balances. The prompt mentioned an approximate run-rate of $46 million, which suggests further expected declines as debt was refinanced or managed down in anticipation of the deal closing in late 2025.

Significant raw material and procurement costs, particularly for cotton and polyester, are inherent to the business. While specific 2025 procurement contract values aren't public, the Q3 2025 results noted that lower input costs provided a benefit to Gross Margin, which helped offset an unfavorable business mix. This suggests that raw material prices were trending favorably compared to the peak inflation seen earlier in the decade.

The merger with Gildan brings a massive focus on integration and restructuring charges, though the immediate cost structure view for Hanesbrands Inc. is framed by the expected synergies. The combined entity is targeting substantial savings:

• Run-rate cost synergies targeted at a minimum of $200 million annually.
• These synergies are expected to be fully realized within three years of closing.
• The realization timeline is phased: approximately $50 million in 2026, $100 million in 2027, and $50 million in 2028.
• The Q3 2025 Adjusted Gross Profit and Adjusted Operating Profit figures explicitly exclude certain costs related to restructuring and other action-related charges.

The debt repayment associated with the merger is a major cost event; Hanesbrands repaid all obligations under its $2.25 billion credit agreement upon closing in December 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Revenue Streams

The revenue streams for Hanesbrands Inc. are primarily anchored in the sale of its core apparel products through various channels, supplemented by other income sources. You're looking at a company in a major transition, so the numbers reflect a focus on core operations post-major divestiture.

The full-year Net Sales from continuing operations projected at approximately $3.53 billion for Fiscal Year 2025, which represents an increase from earlier guidance of $3.47 billion to $3.52 billion. This top-line expectation is the key benchmark for the current year's performance.

The bulk of this revenue comes from wholesale and retail sales of innerwear and basic apparel. While the precise split between wholesale and direct-to-consumer retail channels isn't explicitly broken out for the full year 2025 outlook, recent quarterly figures give you a sense of the scale of sales activity:

Reporting Period	Net Sales from Continuing Operations
FY 2025 Outlook (Full Year)	$3.53 billion
Third Quarter 2025	$892 million
Second Quarter 2025	$991 million
First Quarter 2025	US$760.1 million

Within the product categories, the innerwear segment remains central to the business. For instance, in Q4 2024, even amidst broader declines, innerwear sales decreased only approximately 1%, showing relative stability compared to the activewear segment at that time. You should track the performance of the Hanes brand specifically, as its strength was noted as a driver in certain regions in 2025.

Regarding licensing revenue from brand usage, a significant structural change impacts this stream: the sale of the global Champion business, which closed in June 2024. This means a major historical source of licensing income is now either eliminated or fundamentally restructured under the new ownership, shifting the focus to licensing for the remaining core brands.

International sales present a mixed picture, showing regional variance even within the overall strategy to grow globally. Here's what the recent international performance looked like:

• Third Quarter 2025 International net sales decreased 8% reported, or 6% on a constant currency basis compared to the prior year.
• Constant currency net sales increased in Japan, driven by strength in the Hanes brand during Q3 2025.
• Constant currency net sales were consistent with the prior year in Australia for Q2 2025.
• However, Q3 2025 saw continued headwinds in Australia, where growth in the Bonds brand was offset by the intimate apparel market.
• First Quarter 2025 international sales saw a 4 per cent uplift on a constant currency basis, with growth noted in Australia and Asia.
• First Quarter 2025 reported international sales fell 2% to US$195.5 million.

To be defintely clear, you should monitor the ongoing performance of the Bonds brand in Australia and the Hanes brand in Japan as key indicators for the international revenue stream going into early 2026. Finance: draft 13-week cash view by Friday.