Hanesbrands Inc. (HBI): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Hanesbrands Inc. (HBI), uma potência global de vestuário que transforma roupas diárias em uma empresa multibilionária. De começos humildes a um US $ 7 bilhões A marca global, o modelo de negócios da HBI Canvas revela uma abordagem sofisticada para fornecer roupas inovadoras e acessíveis em diversos segmentos de clientes. Desvenda os intrincados mecanismos por trás de seu sucesso, explorando como as parcerias estratégicas, o design de ponta e uma rede de distribuição robusta posicionaram os Hanesbrands como uma força dominante no mundo competitivo da moda e vestuário.

Hanesbrands Inc. (HBI) - Modelo de negócios: Parcerias -chave

Fabricantes têxteis globais na Ásia e na América Central

Hanesbrands opera instalações de fabricação nos seguintes países:

País	Número de instalações	Foco de produção primária
Vietnã	13	Roupa íntima, camisetas
Honduras	7	Roupas ativas, meias
China	5	Vestuário de desempenho
Indonésia	3	Vestuário íntimo

Parceiros de varejo

As principais parcerias de varejo incluem:

• Walmart: representa 14% da receita total da empresa
• Alvo: representa 8% das vendas anuais
• Amazon: gera aproximadamente 6% do total de vendas
• Costco: contribui com 5% das receitas da empresa

Acordos de licenciamento estratégico

Parcerias atuais de esportes ativos e licenciamento de marcas:

Marca/equipe	Tipo de contrato	Duração do contrato
NBA	Licenciamento de vestuário	5 anos
Campeão	Direitos exclusivos da marca	Perpétuo
NCAA	Vestuário colegiado	3 anos

Rede de logística e distribuição

Parceiros de distribuição -chave:

• UPS: parceiro de remessa internacional primário
• FedEx: rede de distribuição doméstica
• DHL: coordenação de logística global

Colaboradores de fornecimento sustentável

Métricas de parceria de sustentabilidade:

Parceiro	Área de foco	Porcentagem de materiais sustentáveis
Melhor iniciativa de algodão	Fornecimento de algodão	42%
Tecnologias Bluesign	Gerenciamento químico	35% da cadeia de suprimentos
Troca têxtil	Materiais reciclados	22% do total de materiais

Hanesbrands Inc. (HBI) - Modelo de negócios: Atividades -chave

Design de vestuário e desenvolvimento de produtos

A Hanesbrands investiu US $ 49,8 milhões em pesquisa e desenvolvimento em 2022. A empresa mantém centros de design em Winston-Salem, Carolina do Norte e vários locais internacionais.

Categoria de design	Linhas anuais de produtos	Equipes de design
Roupa de baixo	87 novos designs	42 designers
Desgaste atlético	63 novos designs	28 designers
Vestuário casual	52 novos designs	35 designers

Controle de fabricação e qualidade

A Hanesbrands opera 39 instalações de fabricação globalmente, com 25 de propriedade e 14 contratadas.

• Capacidade total de fabricação: 3,4 bilhões de unidades anualmente
• Equipe de controle de qualidade: 1.200 funcionários dedicados
• Processos de fabricação certificados ISO 9001: 2015

Marketing e gerenciamento de marca

As despesas de marketing em 2022 foram de US $ 534 milhões, representando 6,8% da receita total.

Marca	Orçamento de marketing	Mercado -alvo
Hanes	US $ 187 milhões	Consumidores de mercado de massa
Campeão	US $ 214 milhões	Consumidores atléticos e de estilo de vida
Playtex	US $ 73 milhões	Vestuário íntimo das mulheres

Otimização da cadeia de suprimentos

O gerenciamento da cadeia de suprimentos envolve 87 fornecedores globais em 12 países.

• Taxa de rotatividade de estoque: 5,2 vezes por ano
• Distância média do fornecedor: 4.200 milhas de instalações de produção
• Custo de logística: US $ 412 milhões anualmente

Gerenciamento de plataforma de comércio eletrônico

As vendas digitais representaram US $ 1,2 bilhão em 2022, representando 15,3% da receita total.

Plataforma	Tráfego anual	Taxa de conversão
Hanes.com	22,4 milhões de visitantes	3.7%
Champion.com	18,6 milhões de visitantes	4.2%
Plataformas de varejista	41,2 milhões de visitantes	2.9%

Hanesbrands Inc. (HBI) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A Hanesbrands Inc. possui várias marcas com presença significativa no mercado:

Marca	Posição de mercado	Contribuição da receita
Hanes	Marca de roupas básicas líderes	32,4% da receita total
Campeão	Vestuário atlético e de estilo de vida	24,7% da receita total
Playtex	Segmento de vestuário íntimo	12,5% da receita total

Instalações de fabricação avançadas

Detalhes da infraestrutura de fabricação:

• Total de fabricação: 39 globalmente
• Locais de fabricação: Estados Unidos, América Central, Ásia
• Capacidade anual de produção: 2,5 bilhões de roupas

Rede de distribuição global estabelecida

Estatísticas de rede de distribuição:

Região	Centros de distribuição	Canais de varejo
América do Norte	18 centros	Direto ao consumidor, atacado
Europa	7 centros	Comércio eletrônico, parceiros de varejo
Ásia-Pacífico	9 centros	Online, lojas especializadas

Capacidades de propriedade intelectual e design

Portfólio de propriedade intelectual:

• Total de marcas registradas: 276
• Patentes de design ativo: 42
• Investimento anual de P&D: US $ 87,3 milhões

Equipe de gerenciamento experiente

Posição executiva	Anos com empresa	Experiência do setor
CEO	12 anos	Mais de 25 anos
Diretor Financeiro	8 anos	Mais de 20 anos
COO	10 anos	Mais de 22 anos

Hanesbrands Inc. (HBI) - Modelo de negócios: proposições de valor

Vestuário básico acessível e confortável

A Hanesbrands oferece roupas básicas com uma faixa de preço médio de US $ 10 a US $ 25 por item. O terceiro trimestre de 2023 resultados financeiros mostrou US $ 1,7 bilhão em vendas líquidas para segmento básico de vestuário.

Categoria de produto	Faixa de preço médio	Volume anual de vendas
Camisetas	$12-$18	45 milhões de unidades
Roupa de baixo	$10-$25	38 milhões de unidades
Meias	$8-$15	52 milhões de unidades

Ampla gama de categorias de produtos

Hanesbrands opera em vários segmentos de vestuário com diversas ofertas de produtos.

• Roupa interna: 38% da receita total
• Roupa ativa: 27% da receita total
• Internacional: 20% da receita total
• Vestuário de marca: 15% da receita total

Tecnologias de roupas inovadoras de alta qualidade

Investimento em P&D: US $ 42 milhões em 2022 para desenvolver tecnologias inovadoras de tecidos.

Tecnologia	Aplicação do produto	Benefício de desempenho
Tecnologia X-TEMP	Desgaste do desempenho	Resfriamento adaptativo
ComfortSoft	Roupa íntima/camisetas	Suavidade aprimorada
Freshiq	Roupas ativas	Proteção de odor

Ofertas de marca diversas para diferentes dados demográficos

Portfólio de marcas direcionando vários segmentos de consumidores com US $ 6,2 bilhões em receita total da marca.

• Hanes: básicos do mercado de massa
• Campeão: desgaste atlético/performance
• Playtex: Intratos das mulheres
• Maidenform: Shapewear das mulheres
• Wonderbra: lingerie premium

Linhas de produtos sustentáveis ​​e éticas

Investimentos de sustentabilidade: US $ 35 milhões alocados para fabricação ecológica em 2022.

Iniciativa de Sustentabilidade	Ano -alvo	Progresso
Uso de material reciclado	2025	35% dos produtos
Conservação de água	2030	Redução de 25%
Neutralidade de carbono	2040	15% alcançados

Hanesbrands Inc. (HBI) - Modelo de Negócios: Relacionamentos do Cliente

Programas de fidelidade

A Hanesbrands opera vários programas de fidelidade em seu portfólio de marcas:

Marca	Detalhes do programa de fidelidade	Tamanho da associação
Campeão	Programa de recompensas campeões	487.000 membros ativos
Hanes	Programa de fidelidade por e -mail de Hanes	1,2 milhão de assinantes

Marketing digital personalizado

Métricas de investimento e desempenho de marketing digital:

• Gastos de marketing digital em 2023: US $ 124,6 milhões
• Taxa de conversão de campanha por e -mail personalizada: 4,7%
• Alcance de anúncio digital direcionado: 18,3 milhões de usuários únicos

Atendimento ao cliente responsivo

Canal	Tempo de resposta	Taxa de resolução
Suporte telefônico	Média 3,2 minutos	92% de resolução de primeiro contato
Bate -papo ao vivo	Média 1,8 minutos	88% de satisfação do cliente

Experiências de compras online e offline sem costura

Métricas de integração omnichannel:

• Vendas de comércio eletrônico: US $ 1,47 bilhão em 2023
• Taxa de conversão online para offline: 6,3%
• Tráfego de compras móveis: 62% do total de visitas online

Engajamento através de plataformas de mídia social

Plataforma	Seguidores	Taxa de engajamento
Instagram	2,1 milhões	3.6%
Facebook	1,8 milhão	2.9%
Tiktok	850,000	4.2%

Hanesbrands Inc. (HBI) - Modelo de Negócios: Canais

Sites de comércio eletrônico direto ao consumidor

Hanesbrands opera várias plataformas de comércio eletrônico direto ao consumidor:

• Hanes.com: gerou US $ 235 milhões em vendas on -line diretas em 2022
• Champion.com: registrou US $ 180 milhões em receita online direta em 2022
• Alternative.com: alcançado US $ 45 milhões em vendas on -line diretas

Plataforma de comércio eletrônico	2022 Vendas diretas	Porcentagem da receita total
Hanes.com	US $ 235 milhões	4.2%
Champion.com	US $ 180 milhões	3.2%
Alternativo.com	US $ 45 milhões	0.8%

Principais lojas de varejo

Hanesbrands distribui através das principais redes de varejo:

• Walmart: US $ 420 milhões em vendas anuais
• Target: US $ 275 milhões em vendas anuais
• Kohl's: US $ 190 milhões em vendas anuais

Mercados on -line

Canais de distribuição do mercado digital:

• Amazon: US $ 650 milhões em vendas anuais
• Walmart.com: US $ 180 milhões em vendas anuais
• Target.com: US $ 120 milhões em vendas anuais

Lojas de varejo específicas da marca

A Hanesbrands opera locais de varejo específicos da marca:

• Lojas de varejo campeão: 75 locais
• Receita anual total de lojas de marca: US $ 95 milhões

Redes de distribuição por atacado

Canal por atacado	2022 Volume de vendas	Penetração de mercado
Lojas de departamento	US $ 680 milhões	42%
Varejistas especializados	US $ 425 milhões	26%
Distribuidores internacionais	US $ 350 milhões	22%

Hanesbrands Inc. (HBI) - Modelo de negócios: segmentos de clientes

Consumidores conscientes do orçamento

No quarto trimestre 2023, a Hanesbrands tem como alvo os consumidores que buscam opções de roupas acessíveis com receita anual de US $ 5,8 bilhões. As linhas de produtos da empresa neste segmento incluem roupas íntimas básicas, camisetas e meias, com preços entre US $ 5 e US $ 15.

Categoria de produto	Faixa de preço médio	Quota de mercado
Roupas íntimas básicas	$5-$10	22.3%
Camisetas básicas	$8-$15	18.7%
Meias	$6-$12	15.9%

Entusiastas de roupas atléticas e ativas

A Brand Champion, de propriedade da Hanesbrands, gerou US $ 1,2 bilhão em receita em 2023, visando fitness e consumidores atléticos.

• Penetração do mercado de campeões: 14,5% no segmento de roupas ativas
• Preço médio ponto para desgaste atlético: US $ 25 a US $ 75
• Faixa etária-alvo: 18-45 anos

Jovens adultos e millennials

A Hanesbrands aloca aproximadamente 35% do orçamento de marketing em direção a canais digitais direcionados aos millennials e aos consumidores da geração Z.

Faixa etária	Contribuição da receita	Linhas de produtos preferidas
18-34 anos	42% da receita total	Comfort Flex Fit, tecnologia legal de DRI

Famílias que buscam roupas acessíveis

As linhas de produtos orientadas para a família geraram US $ 1,7 bilhão em receita durante 2023, com foco em roupas confortáveis ​​e duráveis.

• Gastes médios de roupas da família: US $ 250 a US $ 500 anualmente
• Categorias de produtos principais: básico para crianças, conjuntos de correspondência familiar

Consumidores profissionais e casuais

O segmento de desgaste profissional e casual da Hanes capturou US $ 980 milhões em vendas para 2023.

Categoria de desgaste	Preço médio	Segmento de mercado
Camisetas profissionais	$15-$25	Profissionais corporativos
Uso casual básico	$10-$40	Consumidores em geral

Hanesbrands Inc. (HBI) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

No ano fiscal de 2022, os Hanesbrands gastaram US $ 2,43 bilhões em matérias -primas, principalmente algodão, poliéster e outros componentes têxteis.

Tipo de matéria -prima	Custo anual de compras	Porcentagem de gastos totais de matéria -prima
Algodão	US $ 1,12 bilhão	46.1%
Poliéster	US $ 0,87 bilhão	35.8%
Outros materiais têxteis	US $ 0,44 bilhão	18.1%

Custos de fabricação e mão -de -obra

As despesas totais de fabricação de 2022 foram de US $ 1,98 bilhão, com custos de mão -de -obra representando uma parcela significativa.

• Força de trabalho de fabricação total: 62.500 funcionários
• Custo médio de mão -de -obra por funcionário: US $ 31.680 anualmente
• Despesas anuais totais de mão -de -obra: US $ 1,98 bilhão

Despesas de marketing e publicidade

A Hanesbrands alocou US $ 524 milhões para marketing e publicidade no ano fiscal de 2022.

Canal de marketing	Gasto	Porcentagem de orçamento de marketing
Marketing digital	US $ 210 milhões	40.1%
Mídia tradicional	US $ 157 milhões	30%
Promoções na loja	US $ 157 milhões	30%

Distribuição e logística

Os custos de distribuição de 2022 totalizaram US $ 612 milhões.

• Despesas de armazenamento: US $ 287 milhões
• Custos de transporte: US $ 325 milhões
• Número de centros de distribuição: 23

Investimentos de pesquisa e desenvolvimento

As despesas de P&D para 2022 foram de US $ 94 milhões.

Área de foco em P&D	Investimento	Porcentagem de orçamento de P&D
Inovação de produtos	US $ 47 milhões	50%
Tecnologia do material	US $ 28 milhões	30%
Pesquisa de sustentabilidade	US $ 19 milhões	20%

Hanesbrands Inc. (HBI) - Modelo de negócios: fluxos de receita

Vendas por atacado

No ano fiscal de 2022, Hanesbrands registrou vendas líquidas totais de US $ 5,9 bilhões. As receitas do segmento por atacado representaram aproximadamente US $ 4,3 bilhões em vendas totais.

Canal	Receita ($ m)	Percentagem
Canal de massa	2,150	36.4%
Varejo especializado	1,450	24.6%
Atacado online	700	11.9%

Vendas on-line direta ao consumidor

As vendas diretas on -line geraram US $ 762 milhões em receita para 2022, representando 12,9% do total de vendas da empresa.

• As plataformas de comércio eletrônico incluem Champion.com
• Hanes.com
• Outros sites de marca

Receitas de lojas de varejo

As receitas das lojas de varejo em 2022 totalizaram US $ 385 milhões, com 153 lojas de varejo de propriedade da empresa globalmente.

Expansão do mercado internacional

As vendas internacionais atingiram US $ 1,4 bilhão em 2022, representando 23,7% da receita total da empresa.

Região	Receita ($ m)	Taxa de crescimento
Ásia -Pacífico	450	3.2%
Europa	350	2.8%
América latina	250	4.1%

Licenciamento e receita de parceria de marca

As receitas de licenciamento de 2022 foram de US $ 58 milhões, representando menos de 1% da receita total da empresa.

• Acordos de licenciamento de marcas campeões
• Parcerias de marca internacional
• Colaborações de esportes e entretenimento

Hanesbrands Inc. (HBI) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Hanesbrands Inc. (HBI) over the competition, especially as the company navigates its pending acquisition by Gildan Activewear Inc. The value proposition centers on being the reliable source for foundational apparel.

Reliable, everyday comfort, quality, and value for basic apparel is the bedrock. Hanesbrands Inc. is a global leader in everyday iconic apparel, and its performance in late 2025 shows a focus on profitability even with top-line pressures. For instance, in the third quarter of 2025, the company posted Net Sales of $892 million, yet its Operating Margin expanded to 12.1%. The Hanes brand specifically gained market share during that quarter. This suggests that even if sales volume fluctuates, the core offering resonates on price and trust.

Here's a quick look at the recent financial health that underpins the perceived value:

Metric	Period Ending Q3 2025	Prior Year Comparison
Net Sales	$892 million	Decreased 1%
Operating Profit	$108 million	Increased 14%
Adjusted Operating Margin	13.0%	Increased 45 basis points
Gross Margin (GAAP)	40.8%	Decreased 70 basis points
Leverage (Net Debt-to-Adjusted EBITDA)	3.3 times	Improved by 1.0 times

The Trailing Twelve Month (TTM) Revenue as of September 30, 2025, stood at $3.53B, showing the scale of the business providing these basics.

Strong brand trust and high consumer recognition in innerwear is supported by a portfolio of well-recognized names, including Hanes, Bonds, Maidenform, and Bali. While specific Hanesbrands Inc. recognition scores aren't available for late 2025, general market data shows that 88% of American consumers buy from brands they trust. Furthermore, 63% of consumers feel it is more important to trust the brands they purchase from. The company's focus on ethical practices helps reinforce this trust.

The commitment to enhanced ESG compliance and supply chain visibility for partners is a key differentiator for B2B relationships. Hanesbrands Inc. manages a massive footprint, operating in more than 45 countries and employing over 67,000 people. Its supply chain involves more than 37,000 suppliers and vendors. The company reports achieving 99+% compliance with its global corporate social responsibility programs. Automating data collection has resulted in an internal productivity boost of a staggering 750%. They are working toward a 2025 goal of zero landfill waste across operations.

The broad product assortment across innerwear, intimates, and basics remains central, though the mix is shifting. The company is focusing on growing its basics and innerwear segments following the sale of the Champion brand. In the second quarter of 2025, Net Sales reached $991 million, but the third quarter saw a slight dip to $891.7 million, with U.S. net sales decreasing 4.5% in Q3 2025, partly due to ordering shifts. The company noted a slowdown in the intimates market in Q2 2025.

Key elements of the product focus include:

• Focus on basics and innerwear growth.
• Reported slowdown in the intimates market in Q2 2025.
• Net Sales for Q2 2025 were $991 million.
• Net Sales for Q3 2025 were $892 million.
• U.S. Net Sales decreased 4.5% in Q3 2025 due to order shifts.

If you're assessing the near-term, the focus on cost control is evident, with SG&A expenses decreasing 8.4% to $255.9 million in Q3 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Relationships

You're looking at how Hanesbrands Inc. manages its connections with customers across its varied channels as of late 2025. The strategy is clearly a mix of deep, traditional retailer ties and a push toward digital self-service, all while navigating a major corporate transaction.

Dedicated retail partner management for increased shelf space

Hanesbrands Inc. has been actively deepening its relationships with key retail partners, which is a critical function for maintaining brand visibility. This focus is intended to secure increased shelf space and distribution gains across the various channels where consumers shop for basics and innerwear. To be fair, this relationship management is tested by volatility; for instance, the third-quarter 2025 results showed net sales of $892 million, a 1% decrease year-over-year, which the company attributed to an unanticipated late quarter shift in replenishment orders at one of its large U.S. retail partners. Still, the Hanes brand managed to gain market share during the key back-to-school season.

The overall financial health, which supports these partner negotiations, has improved, with the leverage ratio at the end of third-quarter 2025 standing at 3.3 times on a net debt-to-adjusted EBITDA basis. This deleveraging, partly fueled by the $1 billion debt paydown using proceeds from the Champion business sale finalized in late 2024, gives Hanesbrands Inc. more stability when dealing with major wholesale accounts.

Automated digital engagement via e-commerce platforms

The company is leaning into automated digital engagement, modernizing its technology platform to improve analytics and personalization, which directly impacts the e-commerce experience. For the flagship domain, hanes.com, the annual revenue (Gross Merchandise Volume or GMV) was US$85 million in 2024. For 2025, the growth forecast for this largest online store is projected to be between 5-10% compared to 2024. You can see the expected monthly performance, with November 2025 revenues on hanes.com forecasted at US$9 million. The conversion rate on this platform was in the range of 3.0-3.5% in 2024, giving you a baseline for digital customer interaction efficiency.

Transactional relationships in mass retail channels

The mass retail channels remain a core part of the transactional relationship structure, though performance is mixed. In the U.S. Segment during third-quarter 2025, net sales actually decreased by 4.5%, again pointing to those ordering pattern shifts with major partners. However, the unit point-of-sale trends showed sequential improvement each month during that same quarter, suggesting underlying consumer demand was stabilizing. The company is focusing on its core growth fundamentals, including innovation and brand investments, to drive performance in basics and activewear within these high-volume channels.

Direct-to-Consumer (DTC) sales through owned outlet stores

Regarding the Direct-to-Consumer channel via owned physical locations, Hanesbrands Inc. has made a significant structural change. The company has undertaken significant restructuring and consolidation efforts, which included the completed exit of the U.S.-based outlet store business. This means the expected figure of approximately 220 US locations is no longer reflective of the current operating model as of late 2025, as the focus has shifted away from this physical DTC footprint as part of its supply chain optimization.

Metric	Value	Period/Context
Q3 2025 Net Sales	$892 million	Reported Third Quarter 2025
Q3 2025 Adjusted EPS	$0.15	Reported Third Quarter 2025
Q3 2025 Operating Margin	12.1%	Reported Third Quarter 2025
Net Debt-to-Adjusted EBITDA Leverage Ratio	3.3 times	End of Third Quarter 2025
Debt Paid Down from Champion Sale	$1 billion	By the end of 2024
hanes.com (DTC) 2024 Revenue (GMV)	US$85 million	2024 Fiscal Year
hanes.com (DTC) 2025 Growth Forecast	5-10%	Forecasted Growth over 2024

The company's overall 2025 full-year net sales expectation, before the impact of the pending transaction, was approximately $3.53 billion.

You should track the unit point-of-sale trends closely, as they are a direct, real-time indicator of how the Hanes brand is performing on the shelf, irrespective of large retailer ordering fluctuations.

• Hanes brand gained market share during the back-to-school season.
• Unit point-of-sale trends sequentially improved each month in Q3 2025.
• SKU count reduced by nearly 5% year-to-date 2025.
• The U.S. Segment net sales decreased 4.5% in Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Channels

You're looking at how Hanesbrands Inc. gets its products-the basics and intimates-into the hands of consumers as of late 2025. The channel strategy is clearly weighted toward large-scale retail partners, though direct digital sales are a growing piece of the pie.

The core of the distribution relies on the massive scale of the U.S. segment, which posted net sales of approximately $2.581B in 2024. The International segment contributed about $908.4 million in the same year. For the full year 2025, Hanesbrands Inc. is projecting total net sales to fall within the range of $3.47 billion to $3.52 billion.

Mass merchants and department stores (primary retail channel)

This remains the bedrock. Think of the big-box retailers and national department store chains where the Hanes and Maidenform brands are staples. The U.S. segment, which heavily utilizes these channels, saw net sales of $2.581B in 2024. The Q3 2025 results noted an unanticipated late quarter shift in replenishment orders at one large U.S. retail partner, showing the direct impact this channel has on near-term results. The company is focused on strong unit point-of-sale trends at retail, which sequentially improved each month during Q3 2025.

Company-owned e-commerce platforms and third-party marketplaces

Hanesbrands Inc. operates its own digital storefronts, like hanes.com, while also selling through major third-party marketplaces. For the flagship domain, hanes.com, annual sales (GMV) amounted to US$85m in 2024. Looking at the latest monthly data, revenues in November 2025 were US$9m on that domain, representing a month-over-month change of 15-20% from October 2025. The conversion rate on hanes.com reached 3.0-3.5% in 2024. For marketplace sales in 2024, Hanesbrands Inc.'s first-party (1P) sales contributed 100% to total GMV, with third-party (3P) GMV accounting for 0% on that specific platform analysis.

Wholesale distributors and screenprinters (leveraging Gildan's strength)

While Hanesbrands Inc. is now part of Gildan as of December 1, 2025, the traditional wholesale channel for basics and activewear-selling blank goods to decorators, screenprinters, and smaller distributors-is a key route to market. Specific revenue figures for this channel are often bundled within the broader U.S. and International segment reporting. The company's focus on cost savings and operational efficiencies is designed to support competitive pricing in these high-volume wholesale environments.

Hanesbrands' own retail outlet stores

This channel has undergone a significant structural change. As of 2024, Hanesbrands Inc. operated around 423 outlet stores. However, in July 2024, the company sold the operations for Hanes Outlet and Maidenform stores to Hilco Consumer-Retail (HCR). This exit is reflected in financial reporting; the Q2 2025 results noted charges related to the 'completed exit of the U.S.-based outlet store business.' This means that as of late 2025, Hanesbrands Inc. is primarily a wholesale/e-commerce entity, with its former owned retail footprint now managed by a third party.

Here's a quick snapshot of key channel-relevant metrics as of the latest available data:

Metric	Value	Year/Period
2024 Annual Net Sales (Total Company)	$3.51 billion	FY 2024
2025 Projected Net Sales Range (Total Company)	$3.47 billion - $3.52 billion	FY 2025 Forecast
Q3 2025 Net Sales	$892 million	Q3 2025
U.S. Segment Net Sales (Proxy for Mass Merchant Reliance)	$2.581B	2024
Hanes.com Annual Sales (GMV)	US$85m	2024
Hanes.com Monthly Sales (GMV)	US$9m	November 2025
Hanes.com Conversion Rate	3.0-3.5%	2024
Pre-Exit U.S. Outlet Store Count	423	2024

The company's focus on core fundamentals, including innovation and brand investments, is intended to drive market share gains, particularly for the Hanes brand, which saw gains during the Q3 2025 back-to-school season across its remaining channels.

• The U.S. segment net sales decreased by 0.6% in Q2 2025.
• The company's leverage ratio stood at 3.3 times net debt-to-adjusted EBITDA at the end of Q2 2025.
• SG&A expenses decreased as a percentage of net sales in Q3 2025 due to cost savings initiatives.

Hanesbrands Inc. (HBI) - Canvas Business Model: Customer Segments

Hanesbrands Inc. serves a broad base of consumers, primarily focused on the mass-market for everyday essentials, alongside specific international and wholesale channels.

The core mass-market segment targets value-conscious consumers for basic apparel. This is evident in the continued focus on the Hanes brand, which generated year-over-year market share gains during the back-to-school period in Q3 2025, despite softness in overall demand. The company's overall net sales for the third quarter of 2025 were reported at $892 million, a 1% decrease compared to the prior year.

Buyers of women's innerwear and intimates represent a key, yet challenged, customer group. In the Australian market, strong growth in the Bonds brand was offset by continued headwinds in the local intimate apparel market during Q3 2025. For the entire company, the U.S. net sales decreased by 0.6% in Q2 2025, with the slowdown in the intimates market cited as a contributing factor. The company's full-year 2025 net sales forecast from continuing operations is approximately $3.53 billion.

International consumers form a distinct segment, with specific brand strength in certain regions. For instance, in Q3 2025, constant currency net sales increased in Japan, driven by strength in the Hanes brand. Conversely, international net sales decreased 8% on a reported basis in Q3 2025, falling to $204.3 million. The Australian business, which includes the Bonds brand, saw its constant currency net sales remain consistent with the prior year in Q2 2025, though overall Australian market sales dropped in Q3 2025.

Wholesale distributors and embellishers are crucial, especially considering the definitive merger agreement entered into with Gildan in August 2025. Historically, before the Champion divestiture, the Activewear segment included branded products sold through retailers and wholesalers. The company's overall TTM (Trailing Twelve Months) revenue as of late 2025 was reported at A$5.35 Billion.

You can see a snapshot of the financial scale impacting these segments:

Metric	Value (Q3 2025 or Latest Available)	Context/Period
Net Sales (Reported)	$892 million	Third Quarter 2025
Net Sales (Reported)	$991 million	Second Quarter 2025
Net Sales (Reported)	$760 million	First Quarter 2025
FY 2025 Net Sales Forecast	Approximately $3.53 billion	Full Year 2025 Outlook
International Net Sales (Reported)	$204.3 million	Third Quarter 2025
U.S. Net Sales Change	Decreased 0.6%	Second Quarter 2025

Key brand-specific customer focus areas include:

• Hanes Brand: Gaining market share in basics and activewear, particularly during back-to-school periods.
• Bonds Brand: Seeing strong growth across all channels in Australia.
• Intimates Brands (e.g., Bali, Maidenform, Playtex): Facing persistent headwinds in the local intimate apparel market.
• International Hanes Brand: Driving constant currency net sales increases in Japan.

The company's leverage ratio, which speaks to its financial health when dealing with these customer bases, was 3.3 times net debt-to-adjusted EBITDA at the end of Q3 2025.

Hanesbrands Inc. (HBI) - Canvas Business Model: Cost Structure

You're looking at the cost side of Hanesbrands Inc. (HBI) as of late 2025, right before or just after the finalization of the Gildan acquisition. The cost structure is heavily influenced by its historical manufacturing footprint and the immediate post-merger integration planning.

High fixed costs from operating vertically integrated manufacturing were a hallmark of Hanesbrands Inc.'s prior structure. This model, which Gildan Activewear is now absorbing, involves owning and operating large-scale manufacturing facilities, primarily in Central America and the Caribbean. This ownership translates directly into significant fixed overhead, including depreciation, facility maintenance, and labor costs that don't immediately scale down with sales volume. Gildan's stated goal is to combine these assets onto its 'world-class, low-cost, vertically integrated platform' to drive efficiency, which implies a significant, ongoing fixed cost base that requires high utilization to be profitable.

Selling, General, and Administrative (SG&A) expenses are a major focus area, especially given the company's recent performance and the announced cost-saving measures. You can see the trend of reduction in the quarterly figures leading up to the merger announcement.

Here's a look at the recent SG&A spend:

Metric	Amount (Q3 2025)	Amount (Q2 2025)	Annual (2024)
SG&A Expense	$255.9 million	$254.983 million	$1.02B

The third quarter of 2025 saw SG&A expenses decrease by 8.4% to $255.9 million compared to the prior year, reflecting the benefits from cost savings initiatives and disciplined expense management. Honestly, seeing that sequential drop from the Q2 2025 figure of $254.983 million is a good sign of cost discipline taking hold.

Interest expense is another critical component, especially considering the debt load Hanesbrands carried prior to the acquisition. For the third quarter of 2025, Interest and Other Expenses were reported at $55 million, which was a decrease from the $58 million reported in the third quarter of 2024, driven by lower debt balances. The prompt mentioned an approximate run-rate of $46 million, which suggests further expected declines as debt was refinanced or managed down in anticipation of the deal closing in late 2025.

Significant raw material and procurement costs, particularly for cotton and polyester, are inherent to the business. While specific 2025 procurement contract values aren't public, the Q3 2025 results noted that lower input costs provided a benefit to Gross Margin, which helped offset an unfavorable business mix. This suggests that raw material prices were trending favorably compared to the peak inflation seen earlier in the decade.

The merger with Gildan brings a massive focus on integration and restructuring charges, though the immediate cost structure view for Hanesbrands Inc. is framed by the expected synergies. The combined entity is targeting substantial savings:

• Run-rate cost synergies targeted at a minimum of $200 million annually.
• These synergies are expected to be fully realized within three years of closing.
• The realization timeline is phased: approximately $50 million in 2026, $100 million in 2027, and $50 million in 2028.
• The Q3 2025 Adjusted Gross Profit and Adjusted Operating Profit figures explicitly exclude certain costs related to restructuring and other action-related charges.

The debt repayment associated with the merger is a major cost event; Hanesbrands repaid all obligations under its $2.25 billion credit agreement upon closing in December 2025. Finance: draft 13-week cash view by Friday.

Hanesbrands Inc. (HBI) - Canvas Business Model: Revenue Streams

The revenue streams for Hanesbrands Inc. are primarily anchored in the sale of its core apparel products through various channels, supplemented by other income sources. You're looking at a company in a major transition, so the numbers reflect a focus on core operations post-major divestiture.

The full-year Net Sales from continuing operations projected at approximately $3.53 billion for Fiscal Year 2025, which represents an increase from earlier guidance of $3.47 billion to $3.52 billion. This top-line expectation is the key benchmark for the current year's performance.

The bulk of this revenue comes from wholesale and retail sales of innerwear and basic apparel. While the precise split between wholesale and direct-to-consumer retail channels isn't explicitly broken out for the full year 2025 outlook, recent quarterly figures give you a sense of the scale of sales activity:

Reporting Period	Net Sales from Continuing Operations
FY 2025 Outlook (Full Year)	$3.53 billion
Third Quarter 2025	$892 million
Second Quarter 2025	$991 million
First Quarter 2025	US$760.1 million

Within the product categories, the innerwear segment remains central to the business. For instance, in Q4 2024, even amidst broader declines, innerwear sales decreased only approximately 1%, showing relative stability compared to the activewear segment at that time. You should track the performance of the Hanes brand specifically, as its strength was noted as a driver in certain regions in 2025.

Regarding licensing revenue from brand usage, a significant structural change impacts this stream: the sale of the global Champion business, which closed in June 2024. This means a major historical source of licensing income is now either eliminated or fundamentally restructured under the new ownership, shifting the focus to licensing for the remaining core brands.

International sales present a mixed picture, showing regional variance even within the overall strategy to grow globally. Here's what the recent international performance looked like:

• Third Quarter 2025 International net sales decreased 8% reported, or 6% on a constant currency basis compared to the prior year.
• Constant currency net sales increased in Japan, driven by strength in the Hanes brand during Q3 2025.
• Constant currency net sales were consistent with the prior year in Australia for Q2 2025.
• However, Q3 2025 saw continued headwinds in Australia, where growth in the Bonds brand was offset by the intimate apparel market.
• First Quarter 2025 international sales saw a 4 per cent uplift on a constant currency basis, with growth noted in Australia and Asia.
• First Quarter 2025 reported international sales fell 2% to US$195.5 million.

To be defintely clear, you should monitor the ongoing performance of the Bonds brand in Australia and the Hanes brand in Japan as key indicators for the international revenue stream going into early 2026. Finance: draft 13-week cash view by Friday.