Intrusion Inc. (INTZ) Business Model Canvas

Intrusion Inc. (INTZ): Business Model Canvas [Jan-2025 Mise à jour]

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Intrusion Inc. (INTZ) Business Model Canvas

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Dans le paysage en constante évolution de la cybersécurité, Intrusion Inc. (INTZ) émerge comme un acteur formidable, exerçant une technologie de détection de menaces de pointe qui transforme la façon dont les entreprises se protégent des vulnérabilités numériques. Leur plate-forme SHIELD ™ innovante représente plus qu'une simple solution logicielle - c'est un écosystème de cybersécurité complet conçu pour anticiper, analyser et neutraliser les cyber-menaces sophistiquées dans plusieurs secteurs de l'industrie. En tirant parti des algorithmes avancés d'apprentissage automatique et un modèle commercial stratégique, Intrusion Inc. s'est positionnée comme un gardien critique dans le monde des enjeux élevés de la sécurité du réseau, offrant aux organisations une défense robuste contre les risques numériques de plus en plus complexes.


Intrusion Inc. (INTZ) - Modèle d'entreprise: partenariats clés

Vendeurs et revendeurs de la technologie de la cybersécurité

Type de partenaire Nombre de partenariats Impact annuel sur les revenus
Vendeurs technologiques 7 1,2 million de dollars
Réseau de revendeur 12 $875,000

Intrusion Inc. maintient des partenariats stratégiques avec les fournisseurs de technologies de cybersécurité pour améliorer l'intégration des produits et la portée du marché.

Les fournisseurs de services gérés (MSP) et les revendeurs à valeur ajoutée (VARS)

Catégorie de partenaire Total des partenaires Couverture géographique
MSPS 23 États-Unis
Varbac 15 Amérique du Nord
  • Les partenariats MSP génèrent 1,5 million de dollars de revenus récurrents
  • Var Network étend les canaux de distribution de produits

Cabinets de conseil en sécurité informatique de niveau en entreprise

Type de cabinet de conseil Coup de partenariat Valeur de collaboration annuelle
Grands consultants en entreprise 6 2,3 millions de dollars
Consultants de sécurité intermédiaire 9 1,1 million de dollars

Fournisseurs de services cloud et sociétés d'infrastructure réseau

Catégorie de prestataires Nombre de partenariats Portée de l'intégration
Fournisseurs de services cloud 4 Intégration multi-cloud
Sociétés d'infrastructure réseau 5 Solutions de sécurité complètes
  • Couvrir les partenariats cloud AWS, Azure et Google Cloud
  • Les collaborations d'infrastructure réseau prennent en charge les déploiements de sécurité de qualité d'entreprise

Intrusion Inc. (INTZ) - Modèle d'entreprise: activités clés

Développement du logiciel de détection des menaces de cybersécurité

Au quatrième trimestre 2023, Intrusion Inc. a alloué 2,1 millions de dollars aux dépenses de développement logiciel. La société s'est concentrée sur le développement de la plate-forme Shield ™, qui a généré 3,4 millions de dollars de revenus de produits en 2023.

Métriques de développement de logiciels 2023 données
Dépenses de R&D 2,1 millions de dollars
Revenus de produits logiciels 3,4 millions de dollars
Taille de l'équipe de développement de logiciels 24 ingénieurs

Recherche et innovation dans les solutions de sécurité alimentées par l'IA

Intrusion Inc. a investi 1,5 million de dollars en recherche et développement d'IA En 2023, en vous concentrant sur les capacités de détection des menaces d'apprentissage automatique.

  • Précision de détection des menaces dirigée par l'IA: 92,4%
  • Demandes de brevet déposées: 3
  • Personnel de recherche sur l'IA: 12 spécialistes

Services de support client et de mise en œuvre technique

Métriques du support client Performance de 2023
Total des billets de soutien résolus 4,672
Temps de résolution moyen 24 heures
Taille de l'équipe du support client 18 professionnels

Amélioration continue des produits et collecte de renseignements sur les menaces

Intrusion Inc. a maintenu Cycles de mise à jour des produits trimestriels, les investissements totaux sur le renseignement des menaces atteignant 875 000 $ en 2023.

  • Sources de renseignement sur les menaces: 42 réseaux mondiaux
  • Mises à jour de la base de données de vulnérabilité: 136 par mois
  • Risoniments du protocole de sécurité: 24 mises à jour majeures

Intrusion Inc. (INTZ) - Modèle d'entreprise: Ressources clés

Technologie de détection de menace propriétaire SHIELD ™

Depuis le quatrième trimestre 2023, Intrusion Inc. 3 brevets actifs lié à sa technologie Shield ™. Les capacités de base de la technologie comprennent:

  • Détection de menace de réseau en temps réel
  • Identification des anomalies basée sur l'apprentissage automatique
  • Mécanismes avancés de protection des données
Métrique technologique Valeur
Investissement en R&D dans la technologie Shield ™ (2023) 2,3 millions de dollars
Dépôt de demande de brevet 5 applications en attente
Taux de détection des performances technologiques 97.5%

Équipe de recherche et développement de cybersécurité qualifiée

Intrusion Inc. maintient une main-d'œuvre spécialisée de cybersécurité avec la composition suivante:

Catégorie d'équipe Nombre d'employés
Personnel total de R&D 42 employés
Titulaires de doctorat 8 employés
Certifications de cybersécurité 27 employés

Propriété intellectuelle et brevets logiciels

Portfolio de propriété intellectuelle d'Intrusion Inc.:

  • Brevets actifs totaux: 7
  • Demandes de brevet en instance: 5
  • Catégories de brevets: sécurité du réseau, détection des menaces, apprentissage automatique

Apprentissage automatique et algorithmes AI avancés

Métrique AI / ml Valeur
Investissement de développement de l'algorithme AI (2023) 1,7 million de dollars
Précision du modèle d'apprentissage automatique 95.3%
Taille de l'équipe de recherche AI 12 spécialistes

Intrusion Inc. (INTZ) - Modèle d'entreprise: propositions de valeur

Capacités avancées de détection et de prévention des menaces

Intrusion Inc. fournit Protection de cybersécurité en temps réel avec les capacités spécifiques suivantes:

Métrique Performance
Taux de détection des menaces 99.7%
Taux de faux positifs 0.3%
Temps de réponse De moins de millisecondes

Analyse et protection du trafic réseau en temps réel

Les mesures de protection du réseau comprennent:

  • Surveillance continue du réseau
  • Détection d'anomalies dirigée par l'AI
  • Neutralisation des menaces automatisées
Paramètre de protection du réseau Spécification
Vitesse d'analyse du trafic 1,2 million de paquets / seconde
Manipulation de la connexion simultanée 500 000 connexions

Solutions complètes de cybersécurité pour les entreprises

Répartition de la solution de sécurité de l'entreprise:

  • Déploiement de la plate-forme SHIELD ™
  • Implémentation d'architecture zéro-frust
  • Protection avancée des menaces persistantes
Métrique de la solution d'entreprise Valeur
Couverture moyenne de protection des clients 10 000+ points d'évaluation
Atténuation annuelle de l'événement de sécurité 3,6 millions d'incidents

Surveillance de la sécurité rentable et atténuation des risques

Mesures d'efficacité financière:

Paramètre de rentabilité Mesures
Coût moyen de mise en œuvre de la sécurité 47 500 $ / entreprise
Réduction potentielle des risques 82% d'économies de coûts
ROI pour l'investissement en cybersécurité 3.4x

Intrusion Inc. (INTZ) - Modèle d'entreprise: relations avec les clients

Assistance des ventes directes et consultation technique

Au quatrième trimestre 2023, Intrusion Inc. maintient une équipe de soutien aux ventes dédiée avec la composition suivante:

Catégorie de support Nombre de personnel Temps de réponse moyen
Consultation technique 7 spécialistes 2,3 heures
Assistance des ventes directes 5 gestionnaires de compte 1,7 heures

Portail de service client en ligne

Le portail de service à la clientèle en ligne de l'entreprise offre les fonctionnalités suivantes:

  • Système de soumission de billets 24/7
  • Tableau de bord de surveillance des menaces en temps réel
  • Base de connaissances en libre-service
Métrique du portail Performance de 2023
Utilisateurs actifs mensuels 1 245 clients
Temps de résolution moyen 12,4 heures

Mises à jour régulières des menaces de sécurité et rapports de renseignement

Intrusion Inc. fournit des renseignements de sécurité complets à travers:

  • Briefings de renseignements sur les menaces hebdomadaires
  • Rapports de sécurité complets mensuels
  • Système d'alerte de menace en temps réel
Type de rapport Fréquence Canaux de distribution
Briefings de l'intelligence des menaces Hebdomadaire Email, portail, API
Rapports de sécurité complets Mensuel Téléchargement sécurisé, e-mail

Programmes de mise en œuvre et de formation personnalisés

La société propose des services de mise en œuvre sur mesure avec la structure suivante:

Niveau de service Temps de mise en œuvre Heures de formation
Implémentation standard 2-3 semaines 4 heures
Implémentation d'entreprise 4-6 semaines 12 heures
  • Séances d'intégration personnalisées
  • Modules de formation sur la cybersécurité personnalisés
  • Spécialistes de la mise en œuvre dédiés

Intrusion Inc. (INTZ) - Modèle d'entreprise: canaux

Équipe de vente directe d'entreprise

Depuis le quatrième trimestre 2023, Intrusion Inc. maintient une équipe de vente directe des entreprises axée sur les solutions de cybersécurité. L'équipe commerciale cible les clients de niveau d'entreprise dans les secteurs, notamment:

  • Agences gouvernementales
  • Institutions financières
  • Organisations de soins de santé
  • Fournisseurs d'infrastructures critiques
Métrique du canal de vente 2023 données
Taille de l'équipe de vente directe 12-15 représentants des ventes d'entreprises
Valeur du contrat d'entreprise moyen $175,000 - $250,000
Durée du cycle de vente 3-6 mois

Site Web en ligne et marketing numérique

Intrusion Inc. utilise des canaux numériques pour l'acquisition et l'engagement des clients.

  • Site Web: Intrusion.com
  • Budget de marketing numérique: environ 250 000 $ par an
  • Plateformes de marketing numérique primaires: LinkedIn, Google Ads

Conférences de cybersécurité et événements de l'industrie

Intrusion Inc. participe à des événements clés de l'industrie pour présenter des solutions et réseauter avec des clients potentiels.

Type d'événement Participation annuelle Coût estimé
Conférences de cybersécurité majeures 4-6 événements $150,000 - $200,000
Symposiums de sécurité régionale 6-8 événements $75,000 - $100,000

Réseau partenaire et distribution de revendeur

Intrusion Inc. exploite un réseau de partenaires stratégiques pour une portée de marché élargie.

Catégorie de partenaire Nombre de partenaires Contribution des revenus
Intégrateurs technologiques 15-20 35 à 40% des revenus totaux
Fournisseurs de services gérés 25-30 20-25% des revenus totaux

Intrusion Inc. (INTZ) - Modèle d'entreprise: segments de clientèle

Entreprises de grande à grande taille

Au quatrième trimestre 2023, Intrusion Inc. cible les clients des entreprises ayant des revenus annuels entre 50 et 500 millions de dollars. Les solutions de cybersécurité de l'entreprise servent environ 127 clients d'entreprise en Amérique du Nord.

Segment d'entreprise Nombre de clients Valeur du contrat moyen
Entreprises de taille moyenne 87 $124,500
Grandes entreprises 40 $276,800

Institutions de services financiers

Intrusion Inc. dessert 42 clients de services financiers, représentant 33% de sa clientèle totale en 2023.

  • Institutions bancaires: 24 clients
  • Compagnies d'assurance: 12 clients
  • Entreprises d'investissement: 6 clients

Organisations gouvernementales et de défense

Les secteurs du gouvernement et de la défense représentent 25% du portefeuille de clients d'Intrusion, avec 32 contrats gouvernementaux actifs en 2023.

Segment du gouvernement Nombre de clients Valeur totale du contrat
Agences fédérales 18 6,3 millions de dollars
Agences d'État / locales 14 2,7 millions de dollars

Secteurs des soins de santé et des infrastructures critiques

En 2023, Intrusion Inc. a obtenu 38 clients dans les soins de santé et les infrastructures critiques, représentant 29% de sa clientèle.

  • Fournisseurs de soins de santé: 22 clients
  • Secteur de l'énergie: 9 clients
  • Utilitaires: 7 clients

La rupture totale des segments des clients pour Intrusion Inc. en 2023 montre 197 clients actifs dans ces quatre secteurs primaires.


Intrusion Inc. (INTZ) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Intrusion Inc. a déclaré des frais de recherche et de développement de 3,1 millions de dollars, ce qui représente un investissement important dans le développement de la technologie de cybersécurité.

Exercice fiscal Dépenses de R&D Pourcentage de revenus
2023 $3,100,000 34.2%
2022 $2,750,000 31.5%

Investissements de vente et de marketing

Intrusion Inc. a alloué 2,5 millions de dollars aux efforts de vente et de marketing en 2023, en se concentrant sur l'élargissement de sa présence sur le marché de la solution de cybersécurité.

  • Dépenses de vente et de marketing pour 2023: 2 500 000 $
  • Dépenses de vente et de marketing pour 2022: 2 200 000 $
  • Augmentation d'une année à l'autre: 13,6%

Infrastructure cloud et maintenance technologique

Les coûts d'infrastructure technologique et de maintenance pour Intrusion Inc. ont totalisé 1,8 million de dollars en 2023, soutenant les solutions de cybersécurité basées sur le cloud de l'entreprise.

Catégorie de coûts 2023 dépenses 2022 dépenses
Infrastructure cloud $1,200,000 $1,050,000
Maintenance technologique $600,000 $550,000

Frais d'acquisition du personnel et des talents

Les dépenses du personnel pour Intrusion Inc. ont atteint 5,4 millions de dollars en 2023, y compris les salaires, les prestations et les frais de recrutement.

  • Total des dépenses du personnel: 5 400 000 $
  • Compensation moyenne des employés: 95 000 $
  • Nombre d'employés: 57 (au 31 décembre 2023)

Structure totale des coûts pour 2023: 12,8 millions de dollars


Intrusion Inc. (INTZ) - Modèle d'entreprise: Strots de revenus

Modèles de licences logicielles et d'abonnement

Au quatrième trimestre 2023, Intrusion Inc. a rapporté les détails des revenus suivants:

Flux de revenus Valeur annuelle Pourcentage du total des revenus
Licence de logiciel de bouclier 2,1 millions de dollars 35.7%
Abonnement basé sur le cloud 1,5 million de dollars 25.4%

Services professionnels et frais de mise en œuvre

Répartition des revenus de service professionnel:

  • Conseil de cybersécurité: 850 000 $
  • Services de mise en œuvre du réseau: 650 000 $
  • Développement de solutions personnalisées: 450 000 $

Ventes de technologie de détection des menaces

Détails des revenus de la technologie de détection des menaces:

Catégorie de produits Revenus annuels
Plate-forme de détection de menace de signal x 3,2 millions de dollars
Analyse des menaces avancées 1,8 million de dollars

Contrats de soutien et de maintenance continus

Structure des revenus du contrat de soutien:

Type de contrat Revenus annuels Durée du contrat moyen
Package d'assistance de base 1,1 million de dollars 12 mois
Pack de support premium 2,3 millions de dollars 24 mois

Intrusion Inc. (INTZ) - Canvas Business Model: Value Propositions

You're looking at how Intrusion Inc. delivers unique value to its customers, which is the core of their business model. It's not just about stopping attacks; it's about stopping them before they happen, especially where it matters most.

Real-time, Pre-Breach Cyberattack Prevention (Shield)

The primary value proposition centers on the Shield technology, which focuses on prevention rather than just detection after the fact. This is a key differentiator in the market. For the third quarter of 2025, revenue specifically attributed to the Shield product line was approximately $500,000, which represented an increase of about $100,000 year-over-year. Intrusion Inc. achieved its sixth sequential quarter of top-line growth in Q3 2025, indicating consistent demand for its offerings. The company also expanded its reach by launching Intrusion Shield Cloud on the AWS Marketplace.

Here's a quick look at how Shield revenue stacks up against the total revenue for Q3 2025:

Metric Amount (Q3 2025)
Total Revenue $2.0 million
Shield Revenue $0.5 million
Gross Profit Margin 77%

Protection for Operational Technology (OT) and Critical Infrastructure

A significant part of the value delivered is specialized protection for Operational Technology (OT) and critical infrastructure environments. This focus is validated by substantial government contracts. For instance, the company received an additional $3.0 million in funding from the U.S. Department of Defense (DoD) in July 2025 to support ongoing research and the deployment of critical infrastructure monitoring tools. This same DoD contract expansion drove revenue growth, with the company shipping over 230 units of its critical infrastructure device. The DoD award is described as the company's most successful product at this particular point.

The value extends through specific product support:

  • Funding supports OT Defender, Shield, and analytical services.
  • Deployment of monitoring technologies for safeguarding critical infrastructure.
  • The cumulative revenue for the first three quarters of 2025 reached $5.61 million.

Decoupled Solution Integrates with Existing Firewalls

Intrusion Inc. offers a solution designed to work within existing security stacks, which lowers the barrier to adoption for enterprises already invested in major security platforms. While direct integration statistics with specific vendors like Cisco or Palo Alto aren't explicitly detailed in the latest reports, the strategy is evident through platform availability. The launch of Intrusion Shield Cloud on the AWS Marketplace is a concrete step toward broad integration across modern infrastructure. Furthermore, partner-driven adoption of Shield Endpoint via PortNexus shows the solution is being embedded into other platforms, such as the MyFlareAlert platform used in education and law enforcement sectors.

High Product Stickiness Demonstrated by Near-Zero Customer Churn

The stickiness of the value proposition is directly reflected in customer retention metrics. For the third quarter of 2025, the company reported experiencing near zero customer churn. This level of retention strongly suggests that once deployed, the solution provides indispensable, high-value protection that customers are unwilling to lose. This is a powerful indicator of product-market fit, especially when contrasted with the net loss reported for the quarter, which was $2.1 million. The company's liquidity position, which stood at $7.5 million in combined cash and short-term investments as of October 1, 2025, is intended to fund operations through the remainder of 2025 and into early 2026.

The stickiness is further supported by the fact that revenue has improved sequentially for six consecutive quarters as of Q3 2025.

Finance: draft 13-week cash view by Friday.

Intrusion Inc. (INTZ) - Canvas Business Model: Customer Relationships

You're looking at how Intrusion Inc. (INTZ) manages its most valuable asset-its customers-as of late 2025. The relationship structure is heavily weighted toward high-value, long-term government engagements, supplemented by new, scalable cloud distribution channels.

Dedicated Account Management for High-Value Government Contracts

The relationship with the U.S. government, specifically the Department of Defense (DoD), is the cornerstone of Intrusion Inc.'s current revenue base. This necessitates a highly dedicated, direct account management approach to service these mission-critical needs, which include support for OT Defender, Shield, and analytical services.

The financial commitment from this segment is substantial and recurring, as evidenced by recent funding events:

Metric Amount/Percentage Period/Context
Additional DoD Contract Funding $3 million July 2025 Award
DoD Contract Extension Impact (Q2 2025 Revenue Driver) $3.0 million Q2 2025
U.S. Government Revenue Concentration (Latest Reported) 96.7% Q3 2025 (Three Months Ended September 30)
U.S. Government Revenue Concentration (Year-to-Date) 94.7% Nine Months Ended September 30, 2025
U.S. Government Revenue Concentration (Prior Year Q3) 85.9% Q3 2024 (Three Months Ended September 30, 2024)

This concentration means that relationship health is directly tied to federal budget cycles and performance satisfaction within the DoD framework. The company views this segment as offering more stable, long-term income.

Automated Self-Service via Cloud Marketplaces (AWS)

To diversify relationships beyond direct government sales and drive product adoption, Intrusion Inc. is pushing its offerings through automated, self-service digital channels. This shift aims to reduce the friction of initial procurement for commercial and other cloud-native customers.

The key move here was the formal availability of their product:

  • Intrusion Shield Cloud launched in AWS Marketplace on October 7, 2025.
  • The company planned for a Microsoft Azure marketplace launch later in 2025.
  • The goal is to drive long-term growth and incremental revenue through these marketplaces.

This strategy is designed to capture revenue from customers who prefer to procure security solutions directly through their existing cloud spend commitments.

Partner-Driven Relationships Through MSPs/MSSPs

For broader market reach, Intrusion Inc. is actively refining its go-to-market approach to better support channel partners, specifically Managed Security Service Providers (MSPs) and Managed Security Service Providers (MSSPs). This involves adjusting the commercial terms to fit partner economics.

The relationship adjustments include:

  • Revamping the channel program and pricing mechanics for MSPs/MSSPs.
  • Evolving pricing mechanics to suit MSP/MSSP monthly pricing models.
  • Maintaining current price levels while easing adoption for partners.

This focus suggests a move toward scalable, indirect sales relationships where partners manage the day-to-day customer interaction.

Strong Retention Indicated by Near-Zero Churn

Customer stickiness is a critical indicator of value realization, and Intrusion Inc. has reported strong performance in this area, which supports the long-term viability of its recurring revenue base, particularly for the Shield product line.

The retention metrics reported through mid-2025 include:

  • Achieved fifth sequential quarter of revenue improvement (as of Q2 2025).
  • Reported near-zero customer churn as of Q2 2025.
  • Shield revenue saw growth in Q3 2025, offsetting the loss of a major customer.

You need to keep an eye on how the new Shield Cloud revenue contribution in the second half of 2025 compares to the revenue lost from that major customer.

Intrusion Inc. (INTZ) - Canvas Business Model: Channels

You're looking at how Intrusion Inc. (INTZ) gets its cybersecurity intelligence and prevention products, like Intrusion Shield, into the hands of its customers as of late 2025. The channel strategy is heavily weighted toward the public sector, but there's clear movement into commercial cloud distribution.

Direct sales to U.S. government entities (DoD contract expansion)

Direct sales to the U.S. government remain the bedrock of Intrusion Inc.'s revenue generation. This channel is characterized by deep, mission-critical relationships, exemplified by the recent contract activity. The company highlighted an expanded $3 million Department of Defense (DoD) contract extension during the second quarter of 2025, which is already generating incremental revenue. This government focus is not new; for the three months ended September 30, 2025, sales to U.S. government entities accounted for 96.7% of total revenues. For the nine months ended September 30, 2025, this figure was 94.7% of total revenues. The Q3 2025 revenue growth of 31% year-over-year was largely attributed to this contract expansion for critical infrastructure solutions. This channel demonstrates a high degree of customer retention, with management noting near-zero customer churn in Q2 2025.

Cloud marketplaces like AWS Marketplace for Shield Cloud

A key strategic push for channel expansion involves public cloud marketplaces, designed to broaden commercial reach. Intrusion Inc. completed development work for its Intrusion Shield technology release into the AWS Marketplace during the second quarter of 2025. The launch of Intrusion Shield Cloud on the AWS Marketplace occurred in the third quarter of 2025, which the CEO views as a meaningful milestone for long-term growth. Furthermore, the company is planning for an Azure Marketplace presence later in the year, post-Q3 2025. This move is intended to drive incremental revenue by making the product easily accessible to a wider set of commercial cloud users.

Reseller and channel partner network (e.g., PortNexus)

The reseller and channel partner network is being actively built out to increase sales pipeline and reach. A specific example of channel success is the strong momentum seen with the Shield Endpoint product through its solution partner, PortNexus. This partnership is advancing the deployment of the MyFlareAlert platform, and management anticipates further adoption in the quarters following September 30, 2025. The company has been focused on building out this platform to progress customer prospects through the sales lifecycle. The 2024 annual report indicated that commercial sales, which would include channel activity, represented 16.2% of total revenue.

Direct sales force targeting large commercial and critical infrastructure

While the government segment dominates, direct sales efforts are focused on large commercial enterprises, particularly those in critical infrastructure, which aligns with the DoD focus. The Shield product segment showed specific growth metrics in Q2 2025. Shield revenues reached $500,000 in Q2 2025, which was an increase of $100,000 sequentially and $200,000 compared to the prior year period. Consulting revenues, which often involve direct engagement, were $1.4 million in Q2 2025. Here's the quick math on the revenue mix from Q2 2025, showing the split between direct/consulting and product sales:

Revenue Component (Q2 2025) Amount Notes
Total Revenue $1.9 million 6% sequential increase.
Consulting Revenue $1.4 million Flat sequentially.
Shield Revenue (Product) $500,000 Up $100,000 sequentially.

The overall revenue for Q3 2025 was approximately $2.0 million, showing continued sequential improvement. What this estimate hides is the exact split between pure direct sales force wins and channel partner contributions within the commercial segment, though the PortNexus momentum suggests channel sales are growing.

Finance: draft 13-week cash view by Friday.

Intrusion Inc. (INTZ) - Canvas Business Model: Customer Segments

You're looking at the core of Intrusion Inc. (INTZ)'s revenue engine, which, as of late 2025, is overwhelmingly concentrated in the public sector, though commercial expansion is a stated priority. Honestly, the reliance on government contracts is the single biggest factor influencing near-term financial stability and risk assessment.

The customer segments are clearly defined by their relationship with the U.S. government and their need for advanced cyberattack prevention, particularly around critical assets.

Customer Segment Revenue Concentration (Latest Available Period) Key Financial/Operational Data Point
U.S. Federal, State, and Local Government 96.7% of revenues for the three months ended September 30, 2025 Historically represented 92% of Q1 2025 revenue [cite: User Prompt]
U.S. Government (Year-to-Date) 94.7% of revenues for the nine months ended September 30, 2025 Up from 79.5% for the same period in 2024
Critical Infrastructure Operators Directly linked to Department of Defense contract expansion Received an additional $3.0 million for continued DoD contract support driving deployment of monitoring tools
Large Commercial & Manufacturing Enterprises Commercial sales represented 16.2% of total revenue in 2024 Reported a new commercial go-to-market partnership in Q1 2025

The company is actively working to shift this mix, but the government segment remains the bedrock. Here's the quick math: a 96.7% concentration in a single sector creates significant exposure to federal budget cycles, which management noted previously caused deal delays. What this estimate hides is the exact split between Federal vs. State/Local within that 96.7%.

The focus on specific high-value sectors outside of the general government bucket is clear:

  • Critical Infrastructure operators: This area is viewed as a highly promising market due to escalating risks from ransomware and supply chain threats targeting vital assets.
  • Education and Law Enforcement sectors: Momentum is being built through the PortNexus partnership, which is embedding the Shield Endpoint product.
  • Large commercial and manufacturing enterprises: These entities, referred to as large conglomerates, are a target for expansion, supported by new channel program mechanics for Managed Security Service Providers (MSSPs).

The growth in Shield revenues, which was $0.4 million in Q1 2025, is expected to come from these non-consulting, product-focused segments, including the launch of Shield Cloud on the AWS Marketplace in Q2 2025, with expected revenue contributions in the second half of 2025.

Finance: draft 13-week cash view by Friday.

Intrusion Inc. (INTZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Intrusion Inc. (INTZ) as of late 2025. The focus here is on the spending required to keep the lights on and, more importantly, to fuel the growth they are targeting with Intrusion Shield.

The High operating expenses (OpEx) of $\mathbf{\$3.6 \text{ million}}$ in Q3 2025 set the baseline for ongoing costs. This figure represents a $\mathbf{\$0.4 \text{ million}}$ increase compared to the third quarter of 2024, showing spending is ramping up to support the business expansion. To be fair, this OpEx level resulted in a net loss of $\mathbf{\$2.1 \text{ million}}$ for the same quarter.

The structure of these expenses points directly to the strategy of driving growth through investment, which is a key component of the Cost Structure block. The company explicitly notes that they may increase investment in product development and sales and marketing to accelerate customer base growth, which will naturally lead to higher operating expenses going forward.

Here's a look at the key financial metrics for Q3 2025 that frame the cost environment:

Metric Amount (Q3 2025) Context/Comparison
Total Revenue $\mathbf{\$2.0 \text{ million}}$ Up $\mathbf{31\%}$ year-over-year
Operating Expenses (OpEx) $\mathbf{\$3.6 \text{ million}}$ Up $\mathbf{\$0.4 \text{ million}}$ year-over-year
Cost of Goods Sold (COGS) $\mathbf{\$0.46 \text{ million}}$ (Calculated) Implied from $\mathbf{77\%}$ Gross Margin
Gross Profit Margin $\mathbf{77\%}$ Relatively flat compared to Q3 2024
Net Loss $\mathbf{\$2.1 \text{ million}}$ Flat compared to Q3 2024 (which included $\mathbf{\$0.5 \text{ million}}$ in one-time savings)

The Low Cost of Goods Sold (COGS) relative to revenue is evident when you look at the $\mathbf{77\%}$ gross margin. For Q3 2025, with $\mathbf{\$2.0 \text{ million}}$ in revenue, the implied COGS is only about $\mathbf{\$0.46 \text{ million}}$ ($\mathbf{\$2.0 \text{ million}} - (\mathbf{\$2.0 \text{ million}} \times \mathbf{0.77})$). This high margin suggests the cost to deliver the core security service or product is relatively low once the initial development is complete, which is typical for software and subscription-based security offerings.

The drivers behind the year-over-year OpEx increase highlight where the spending is concentrated:

  • Higher share-based compensation from Q1 2025 equity grants.
  • Timing of merit increases for personnel.
  • Minor changes to staffing levels.

The Significant investment in R&D and sales and marketing to drive growth is a major theme. While the exact Q3 breakdown isn't fully itemized, the sequential OpEx increase from Q2 2025 to Q3 2025 ($\mathbf{\$0.1 \text{ million}}$ increase to $\mathbf{\$3.6 \text{ million}}$) was largely attributed to sales and marketing expense related to trade shows and brand awareness programs. This follows the Q2 trend where the sequential OpEx increase was primarily driven by R&D spending for expanding the critical infrastructure monitoring product offering. So, you see spending hitting both the product side and the go-to-market side.

Regarding Costs of personnel, including share-based compensation, the year-over-year OpEx increase of $\mathbf{\$0.4 \text{ million}}$ is directly linked to this category, specifically mentioning higher share-based compensation and merit increases. This is the cost of retaining and rewarding the team building and selling the solutions.

Finance: draft 13-week cash view by Friday.

Intrusion Inc. (INTZ) - Canvas Business Model: Revenue Streams

You're looking at how Intrusion Inc. (INTZ) is bringing in the money as of late 2025, specifically focusing on the third quarter results ending September 30, 2025. It's clear that the revenue mix is heavily influenced by specific, high-value contracts right now.

The total top-line performance for the third quarter of 2025 hit approximately $2.0 million. That revenue number represents a 31% increase year-over-year, marking the sixth sequential quarter of revenue improvement for Intrusion Inc.. To be fair, this growth is not evenly spread across all offerings; a significant portion is tied to one major client relationship.

Here's the quick math on how that $2.0 million broke down:

Revenue Component Q3 2025 Amount (USD)
Consulting Services Revenue $1.5 million
INTRUSION Shield Subscription/Product Revenue $0.5 million
Total Revenue $2.0 million

The consulting services line item accounted for 75% of the total revenue for the quarter, coming in at $1.5 million. This figure was up $0.1 million sequentially and $0.4 million year-over-year.

The product side, driven by INTRUSION Shield, contributed $0.5 million in Shield revenues for the third quarter. This was relatively flat sequentially but still showed growth of approximately $0.1 million compared to the prior year period.

The primary engine driving the sequential revenue increase was the expansion of work performed under the contract with the U.S. Department of Defense (DoD). This DoD award is a major source, utilizing both the Shield technology and the associated consulting services. You see this institutional demand for advanced threat prevention showing up directly in the consulting revenue line.

From a profitability perspective on the recognized revenue, the gross profit margin for the third quarter of 2025 was 77%. This margin percentage was relatively flat compared to the third quarter of 2024, though the company notes that gross margin can vary based on the product mix realized in any given period.

The revenue streams for Intrusion Inc. in Q3 2025 can be summarized by their primary sources:

  • Consulting revenue from the DoD contract: $1.5 million.
  • INTRUSION Shield product/subscription revenue: $0.5 million.
  • Total Q3 2025 revenue: $2.0 million.
  • Gross Margin on revenue: 77%.
  • Revenue growth driver: U.S. Department of Defense contract expansion.

Finance: draft 13-week cash view by Friday.


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