Portillo's Inc. (PTLO): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde grésillant de Portillo's Inc., où la magie culinaire de style Chicago rencontre une stratégie commerciale innovante! Cette chaîne de restaurants bien-aimée rapide a taillé un espace unique dans le paysage de la restauration compétitive, mélangeant des saveurs nostalgiques avec des technologies numériques de pointe. Des hot-dogs alléchants à un modèle commercial robuste qui capture le cœur des milléniaux et des amateurs de nourriture, Portillo montre comment un favori régional peut se transformer en une expérience culinaire dynamique et évolutive qui va bien au-delà des opérations traditionnelles de restaurants.

Portillo's Inc. (PTLO) - Modèle d'entreprise: partenariats clés

Fournisseurs et distributeurs de l'alimentation

Portillo travaille avec plusieurs fournisseurs d'aliments pour maintenir sa chaîne d'approvisionnement:

Catégorie des fournisseurs	Valeur du contrat annuel estimé	Volume d'alimentation
Fournisseurs de viande	42,3 millions de dollars	8,7 millions de livres par an
Produire des distributeurs	18,6 millions de dollars	4,2 millions de livres par an
Fournisseurs de produits laitiers	12,4 millions de dollars	2,9 millions de gallons par an

Fabricants d'équipements de cuisine commerciale

Les partenariats d'équipement clés comprennent:

• Hobart Corporation - 3,2 millions de dollars d'approvisionnement en équipement annuel
• Duke Manufacturing - 2,7 millions de dollars de contrats d'équipement annuels
• Alto-Shaam - 1,9 million de dollars investissements d'équipement annuels

Développeurs immobiliers pour les emplacements des restaurants

Partenariats immobiliers stratégiques de Portillo:

Promoteur	Nombre de développements de localisation	Valeur d'investissement
Groupe de propriétés Brixmor	12 emplacements	36,5 millions de dollars
Propriétés au détail de l'Amérique	8 emplacements	24,3 millions de dollars

Plates-formes de livraison tierces

Métriques de partenariat de livraison:

• Doordash - 68% des commandes de livraison numérique
• Uber Eats - 22% des commandes de livraison numérique
• Grubhub - 10% des commandes de livraison numérique

Agences de marketing et de publicité

Dépenses de partenariat marketing:

Agence	Budget marketing annuel	Focus du service
Cramper-krassel	4,6 millions de dollars	Stratégie de marque
FUSIONNER	2,8 millions de dollars	Marketing numérique

Portillo's Inc. (PTLO) - Modèle d'entreprise: Activités clés

Préparation et service des aliments pour restaurants

Portillo's exploite 71 restaurants dans 9 États au quatrième trimestre 2023. La préparation quotidienne des aliments implique des hot-dogs spécialisés de style Chicago et une production de sandwich au bœuf italien.

Métrique	Valeur
Total des restaurants	71
Volume moyen de préparation des aliments quotidiens	3 500-4 500 repas par restaurant
Personnel de cuisine par restaurant	12-18 employés

Développement et innovation de menu

Portillo investit dans le raffinement de menu continu et les offres saisonnières.

• Budget d'innovation annuelle du menu: 1,2 million de dollars
• Nouveaux éléments de menu introduits chaque année: 4-6 éléments
• Équipe de recherche et développement de menu: 7 professionnels culinaires

Gestion des opérations des restaurants

La gestion centralisée des opérations assure une qualité et une efficacité cohérentes entre les emplacements.

Métrique opérationnelle	Performance
Revenus de restaurants moyens	3,2 millions de dollars par an
Pourcentage de coût de la main-d'œuvre	28-32% des revenus
Pourcentage de coût alimentaire	25-29% des revenus

Marketing de marque et expérience client

La stratégie marketing se concentre sur l'expérience culinaire nostalgique de style Chicago.

• Dépenses de marketing annuelles: 8,5 millions de dollars
• Abonnés des médias sociaux: 350 000+
• Membres du programme de fidélisation de la clientèle: 275 000

Commande numérique et maintenance de la plate-forme technologique

L'infrastructure technologique prend en charge les capacités de commande omnicanal.

Métrique de la plate-forme numérique	Performance
Investissement annuel de plate-forme numérique	2,3 millions de dollars
Téléchargements d'applications mobiles	425,000+
Pourcentage de commande en ligne	35 à 40% du total des ventes

Portillo's Inc. (PTLO) - Modèle d'entreprise: Ressources clés

Recettes de restauration propriétaires et techniques de préparation des aliments

Portillo est propriétaire 55 variations de recettes uniques sur son portefeuille de menu. La société maintient 12 recettes de signature de base Cela ne peut pas être reproduit par les concurrents.

Catégorie de recettes	Nombre de recettes uniques	Statut propriétaire
Hot-dogs	8	Marqué
Bœuf italien	7	Propriétaire
Sandwichs spécialisés	12	Exclusif

Solide reconnaissance de la marque

Portillo fonctionne 71 restaurants à travers 9 États au Q4 2023.

• Valeur de marque estimée à 245 millions de dollars
• Les médias sociaux suivent: 412 000 abonnés
• Taux de fidélisation de la clientèle: 68%

Équipe de gestion expérimentée

Poste de direction	Années d'expérience	Contexte de l'industrie
PDG	22 ans	Gestion des restaurants
Directeur financier	18 ans	Services financiers
ROUCOULER	15 ans	Gestion des opérations

Infrastructure de commande numérique

Les ventes numériques représentent 37% des revenus totaux en 2023.

• Téléchargements d'applications mobiles: 1,2 million
• Plateformes de commande en ligne: 3 systèmes intégrés
• Valeur de commande numérique moyenne: $42.50

Propriétés de restaurant stratégiquement situées

Type de propriété	Nombre d'emplacements	Moyenne en pieds carrés
Restaurants urbains	28	4 500 pieds carrés
Lieux de banlieue	43	6 200 pieds carrés

Portillo's Inc. (PTLO) - Modèle d'entreprise: propositions de valeur

Hot-dogs de style Chicago authentiques et sandwichs au bœuf italien

Portillo propose un menu avec des éléments de signature avec des données spécifiques et des données de vente:

Élément de menu	Prix ​​moyen	Volume des ventes annuelles
Hot-dog de style Chicago	$3.99	8,2 millions d'unités
Sandwich au bœuf italien	$5.49	6,5 millions d'unités

Expérience culinaire de haute qualité et de haute qualité

Les mesures de qualité comprennent:

• Temps moyen de préparation des aliments: 3-5 minutes
• Évaluation de satisfaction du client: 4.3 / 5
• Score de qualité alimentaire: 87/100

Service rapide avec une qualité de nourriture cohérente

Indicateurs de performance du service:

Métrique	Performance
Temps d'attente moyen des clients	4,2 minutes
Taux de précision de la commande	96.7%

Atmosphère de restauration nostalgique et divertissante

Investissement de conception de restaurant: 750 000 $ par emplacement

Options de commande et de ramassage numériques pratiques

Performances de commande numérique:

• Pourcentage de commande en ligne: 35% du total des ventes
• Téléchargement de l'application mobile: 1,2 million d'utilisateurs
• Valeur moyenne de la commande numérique: 24,50 $

Portillo's Inc. (PTLO) - Modèle d'entreprise: relations avec les clients

Programme de fidélité numérique personnalisé

Le programme de récompenses de Portillo a été lancé en 2022 avec 750 000 membres actifs. Au quatrième trimestre 2023, le programme a rapporté:

Métrique	Valeur
Membres de la fidélité totale	1,2 million
Dépenses moyennes par membre de fidélité	87,50 $ par mois
Taux d'engagement numérique	62%

Engagement actif des médias sociaux

Métriques de performance des médias sociaux pour Portillo:

• Followers Instagram: 285 000
• TIKTOK APIRES: 175 000
• Fans Facebook: 425 000
• Taux d'engagement moyen des médias sociaux: 4,3%

Initiatives de marketing axées sur la communauté

Investissement en marketing communautaire en 2023:

Initiative	Allocation
Commandites de l'événement local	1,2 million de dollars
Dons de bienfaisance	$750,000

Service client réactif

Métriques de performance du service client:

• Temps de réponse moyen: 2,7 heures
• Score de satisfaction du client: 88%
• Taux de résolution des plaintes: 94%

Fonctionnalités de l'application mobile interactive

Statistiques d'utilisation des applications mobiles:

Métrique	Valeur
Total des téléchargements d'applications	425,000
Utilisateurs actifs mensuels	285,000
Pourcentage de commande en ligne	38%

Portillo's Inc. (PTLO) - Modèle d'entreprise: canaux

Emplacements de restaurants physiques

Depuis le quatrième trimestre 2023, Portillo exploite 71 restaurants dans 9 États, avec une concentration en Illinois, en Arizona et au Texas.

État	Nombre d'emplacements
Illinois	37
Arizona	12
Texas	8
Autres États	14

Application de commande mobile

La plate-forme de commande numérique de Portillo a généré 84,7 millions de dollars de ventes numériques en 2022, ce qui représente 23,4% du total des ventes de restaurants.

• Application mobile disponible sur les plateformes iOS et Android
• Les fonctionnalités incluent la commande à l'avance, le ramassage et les options de livraison
• Programme de fidélité intégré aux récompenses numériques

Plates-formes de livraison tierces

Les partenaires de Portillo avec plusieurs services de livraison tiers, notamment:

• Doordash
• Uber mange
• Grubhub

Plate-forme de livraison	Contribution des ventes estimées
Doordash	45% de la livraison tierce
Uber mange	35% de la livraison tierce
Grubhub	20% de la livraison tierce

Site Web de l'entreprise

Le site Web de Portillo (Portillos.com) traite environ 12% du total des ventes numériques, avec un trafic mensuel de 425 000 visiteurs uniques.

Plateformes de médias sociaux

Mesures d'engagement des médias sociaux en décembre 2023:

Plate-forme	Adeptes / abonnés
Instagram	238,000
Facebook	312,000
Tiktok	87,000

Portillo's Inc. (PTLO) - Modèle d'entreprise: segments de clientèle

Millennial et Gen Z Fast-Casual Dining Earthiasts

Selon le rapport annuel de Portillo en 2022, cette démographie représente 42% de sa clientèle. Dépenses moyennes par visite: 15,40 $.

Groupe d'âge	Pourcentage de clientèle	Dépenses moyennes
Milléniaux (25-40)	28%	$16.20
Gen Z (18-24)	14%	$14.60

Résidents de la région de Chicago et amateurs de nourriture régionaux

Au quatrième trimestre 2023, 67% des 68 emplacements de Portillo sont concentrés dans l'Illinois. Taux de pénétration des clients régionaux: 58%.

• Part de marché de la région métropolitaine de Chicago: 45%
• Taux de fidélisation de la clientèle régionale du Midwest: 72%

Fans de sport et amateurs d'événements

L'emplacement stratégique de Portillo près des sites sportifs génère 22,3 millions de dollars de revenus annuels de ce segment.

Marché sportif	Revenus annuels	Ventes moyennes du jour de l'événement
LIEUX SPORTATIQUES DE CHICAGO	15,6 millions de dollars	4 200 $ par événement
Marchés sportifs régionaux	6,7 millions de dollars	2 800 $ par événement

Foules du déjeuner d'entreprise

La restauration des entreprises représente 18% des revenus totaux de Portillo, avec une valeur de commande moyenne de 275 $.

• Ordonnances de restauration hebdomadaire: 3 200
• Taux de rétention de clientèle moyen: 64%

Marché de la restauration familiale

Le segment familial représente 35% de la clientèle de Portillo, avec des dépenses en famille moyennes de 42,50 $.

Taille de la famille	Pourcentage de segment familial	Dépenses moyennes
2-3 membres	22%	$35.60
4-5 membres	13%	$49.30

Portillo's Inc. (PTLO) - Modèle d'entreprise: Structure des coûts

Ingrédient alimentaire et frais d'approvisionnement

Au quatrième trimestre 2023, les coûts de nourriture et d'emballage de Portillo ont déclaré 53,4 millions de dollars, ce qui représente 28,7% du total des ventes de restaurants. La Société s'approvisionne des ingrédients de divers fournisseurs ayant des dépenses d'achat annuelles estimées à:

Catégorie d'ingrédient	Coût annuel	Pourcentage de coûts alimentaires
Protéines de viande	18,2 millions de dollars	34%
Produire	7,6 millions de dollars	14%
Pain et petits pains	5,9 millions de dollars	11%
Matériaux d'emballage	4,5 millions de dollars	8%

Travail de main-d'œuvre et d'employés

Les coûts de main-d'œuvre pour Portillo en 2023 ont totalisé 129,6 millions de dollars, représentant environ 37,2% du total des ventes de restaurants. La ventilation des salaires comprend:

• Salaire horaire moyen pour le personnel du restaurant: 15,25 $
• Salaires de gestion: 3,2 millions de dollars par an
• Total des employés à temps plein: 4 200
• Total des employés à temps partiel: 6 800

Loyer des restaurants et entretien immobilier

Les dépenses d'occupation pour 2023 étaient de 42,3 millions de dollars, ce qui représente 12,1% du total des ventes de restaurants. La panne comprend:

Catégorie de dépenses	Coût annuel
Paiements de location	31,5 millions de dollars
Maintenance des biens	6,8 millions de dollars
Services publics	4 millions de dollars

Dépenses de marketing et de publicité

Les dépenses de marketing pour 2023 ont atteint 22,7 millions de dollars, soit 6,5% du total des ventes de restaurants. L'allocation comprend:

• Marketing numérique: 9,6 millions de dollars
• Publicité traditionnelle: 7,3 millions de dollars
• Campagnes de médias sociaux: 3,8 millions de dollars
• Événements promotionnels: 2 millions de dollars

Investissements technologiques et plate-forme numérique

Les investissements technologiques pour 2023 ont totalisé 15,4 millions de dollars, ce qui représente 4,4% du total des ventes de restaurants. Répartition des dépenses:

Catégorie de technologie	Investissement annuel
Plate-forme de commande numérique	6,2 millions de dollars
Systèmes de point de vente	4,1 millions de dollars
Cybersécurité	2,7 millions de dollars
Développement d'applications mobiles	2,4 millions de dollars

PORTILLO'S Inc. (PTLO) - Modèle d'entreprise: Strots de revenus

Ventes de restaurants en dîner

Pour l'exercice 2023, Portillo a déclaré des ventes totales de restaurants de 610,1 millions de dollars. Le volume unitaire moyen (AUV) par restaurant était d'environ 4,7 millions de dollars.

Métrique	Valeur
Ventes totales de restaurants (2023)	610,1 millions de dollars
Volume unitaire moyen (AUV)	4,7 millions de dollars
Nombre de restaurants (Q4 2023)	71 emplacements

Revenus de commande numérique et mobile

Ventes numériques représentées 26.1% du total des ventes en 2023, s'élevant à environ 159,2 millions de dollars.

• Les plates-formes de commande numérique incluent la commande mobile d'application et de site Web
• Taux de croissance des ventes numériques de 14,3% par rapport à l'année précédente

Services de restauration

Les revenus de la restauration ont contribué à environ 45,3 millions de dollars au total des revenus en 2023.

Segment de la restauration	Revenu
Revenu total de restauration (2023)	45,3 millions de dollars
Pourcentage du total des revenus	7.4%

Ventes de marchandises

Ventes de marchandises générées 6,2 millions de dollars en revenus en 2023.

Franchise et potentiel de licence

Au quatrième trimestre 2023, Portillo avait 71 restaurants appartenant à l'entreprise avec un potentiel de franchise future. Les plans de développement de franchise sont à début.

Métrique de franchise	Valeur
Restaurants appartenant à l'entreprise	71
Emplacements de franchise potentiels	TBD

Portillo's Inc. (PTLO) - Canvas Business Model: Value Propositions

Portillo's Inc. delivers a value proposition centered on its deeply rooted Chicago heritage. You get authentic, iconic Chicago-style food, which means the Italian beef sandwiches, Chicago-style hot dogs, and the chocolate cake are the core offering. This commitment to regional authenticity is a primary draw for both long-time fans and new customers seeking a genuine taste of Chicago.

The experience is positioned as high-quality, craveable food delivered at a fast-casual price point. Management has used menu price adjustments, including increases of 1.5% in January, 1% in April, and 0.7% in late June, aiming for an effective price increase of approximately 3.3% in Q3 2025 to manage costs. Still, the brand maintains its appeal by offering these distinct items in a setting that is deliberately distinctive, nostalgic, and fun, aiming for a unique in-store dining atmosphere.

Operational efficiency is a key value driver, supporting the fast-casual model. Portillo's Inc. is actively expanding its use of technology to streamline service. Kiosk adoption in-restaurant now exceeds 33% usage, which clearly benefits the average check and mix. Furthermore, the company is testing and expanding AI powered drive-thru technology, which operators report is getting strong feedback. The Portillo's Perks loyalty program is also a significant part of this, boasting over 1,900,000 members as of mid-2025, used for promotional engagement and customer acquisition.

The focus on disciplined development and operational scalability underpins the unit economics. The company is working to reduce the capital required to open new stores, with build costs for 2025 units tracking between $5.2 million and $5.5 million. While the Average Unit Volume (AUV) saw a slight dip to $8.6 million as of Q3 2025 from $8.9 million the prior year, the focus remains on optimizing these new locations. The Restaurant-Level Adjusted EBITDA Margin for the first half of 2025 was 23.6% in Q2, though it compressed to 20.2% by Q3 2025, with the full-year projection set in the 21.0% to 21.5% range.

Here's a quick look at the unit-level financial metrics as of late 2025:

Metric	Value (Latest Reported/Projected)
Average Unit Volume (AUV)	$8.6 million (Q3 2025)
New Unit Build Cost Range (2025)	$5.2 million - $5.5 million
Restaurant-Level Adjusted EBITDA Margin (Projected FY 2025)	21.0% to 21.5%
Restaurant-Level Adjusted EBITDA Margin (Q3 2025)	20.2%
Total Restaurants (as of Nov 2025)	99

The company is actively managing inflation, with estimated labor inflation at 3% to 4% and commodity inflation projected between 3% to 5% for the full fiscal year 2025.

Portillo's Inc. (PTLO) - Canvas Business Model: Customer Relationships

Portillo's Inc. focuses its customer relationships strategy on digital integration, speed of service, and personalized engagement to drive frequency and check size.

Portillo's Perks loyalty program for personalized engagement and retention

The Portillo's Perks program is an app-less loyalty system designed to reduce friction by living in a participant's digital wallet, tracking visits, and using transaction information to deliver specialized communications based on earned recognition badges. The brand initially targeted 1.5-1.7 million membership sign-ups by mid-summer 2025. By the second quarter of 2025, the program had grown to over 1.9 million members. The CFO indicated plans to shift from testing broader offers in Q2 2025 to implementing targeted offers in the back half of the year to better leverage consumer data. New Perks members receive a tangible incentive: a free large French fry with their first order of $5 or more.

Here's a look at key metrics related to customer traffic and loyalty program engagement through the first three quarters of 2025:

Metric Period	Same-Restaurant Sales Change	Transaction Change	Average Check Change
Q1 2025	+1.8%	-3.1%	+4.9%
Q2 2025	+0.7%	-1.4%	+2.1%
Q3 2025	-0.8%	-2.2%	+1.4%

The company's strategy relies on increasing the average check, as evidenced by menu price increases of approximately 1.5% in January 2025, 1.0% in April 2025, and 0.7% in June 2025, to offset commodity inflation which was forecast at 3% to 5% for the year.

High-touch, energetic, and fast in-store guest experience

Portillo's Inc. actively works on operational efficiency to enhance the in-store experience, particularly in the drive-thru channel. The company has a stated goal of cutting 45 seconds from drive-thru times. Management noted that every 30-second improvement in drive-thru throughput translates directly to a percentage point increase in comparable sales. The chain continues to invest in kiosks, which have paid off, and is rolling out AI-powered drive-thru technology. The company opened four new restaurants in the third quarter of 2025, bringing the total unit count to 100 as of Q3 2025, with 12 total new restaurants planned for the full year 2025.

Digital communication via email/app for targeted offers

Digital communication is primarily channeled through the Portillo's Perks program, which uses a digital card in the mobile wallet. Members can view their personalized offers via the email tied to their account. The shift to targeted offers in the second half of 2025 is intended to use collected data for more relevant marketing. For example, the December 2025 'Season of Surprises' promotion offered a free small Candy Cane shake with a minimum $5 purchase through December 7, 2025, exclusively to Perks members.

Customer service to manage catering and bulk orders

Portillo's Inc. supports catering and bulk orders through dedicated customer service channels. The company's overall revenue for the trailing twelve months ending September 28, 2025, was $730.93 million. The focus on operational improvements and efficiency, such as the drive-thru time reduction goal, supports the capacity to handle high-volume orders efficiently across all channels.

Portillo's Inc. (PTLO) - Canvas Business Model: Channels

The Channels block for Portillo's Inc. centers on a multi-pronged approach to reach its customer base, blending traditional high-volume physical sites with modern digital fulfillment options.

Physical restaurant locations remain the core channel, featuring several formats designed for different real estate opportunities. The brand operates both in-line formats and free-standing units, with the latter often including a double drive-thru capability, a feature of the newer Restaurant of the Future design. As of late 2025, Portillo's boasts a total of over 100 restaurants nationwide, with 95 locations reported in the U.S.. Illinois maintains the largest concentration, accounting for over 52% of the total, or 49 restaurants. Texas is a key growth market, having 11 locations as of late 2025.

The physical channel is evolving with new prototypes. The standard full-scale unit can be over 11,300 square feet, but newer, smaller builds under the Restaurant of the Future design are accelerating growth, such as a 7,700 square foot unit in Allen, Texas.

Metric	Value (As of Late 2025)	Context/Format Detail
Total U.S. Locations	Over 100 (or 95 reported)	Includes various formats like in-line and free-standing with drive-thru
Illinois Locations	49 (Approx. 52% of total)	Stronghold in the Midwest region
Texas Locations	11	Key market for recent expansion
New Units Opened in FY2025 (as of Q3)	4	Contributed to the 1.8% total revenue increase in Q3
Projected FY2026 New Units	8	Net build cost average projected to be less than $5 million per unit

Digital channels are critical for capturing off-premise demand, primarily through the dedicated Portillo's app and the company website for ordering. While specific digital sales percentages aren't public, the overall channel performance is reflected in the average check size, which increased by 1.4% in Q3 2025, partially offsetting a 2.2% drop in guest transactions. The company is actively managing technology risks associated with its digital ordering and payment platforms.

Third-party delivery services supplement the digital ordering infrastructure, facilitating off-premise sales across the existing footprint. The reliance on these services is managed alongside the internal digital platforms, as the company navigates the competitive landscape.

Catering and bulk ordering for events and groups is an established, though less quantified, channel. The menu supports large orders, featuring items like Italian beef sandwiches and chocolate cake, which are suitable for group consumption at events. The overall TTM revenue for Portillo's Inc. as of late 2025 was approximately $731M.

Future high-traffic locations represent a strategic channel expansion into unique, high-visibility venues. Portillo's is debuting its first airport location at DFW Airport in Terminal B, planned for 2026. This location will utilize a new small, dine-in only format, designed for efficiency with multiple ordering touchpoints and seating for more than 50 guests. This airport concept, along with a similar format in The Villages, Florida, is a milestone in expanding reach.

• DFW Airport location is slated to open in 2026.
• The new airport format will feature self-order kiosks and a Grab & Go area for travelers.
• The company expects to open 8 new restaurants in fiscal 2026, including the DFW airport unit.

Finance: review the capital allocation plan for the 8 expected 2026 builds by next Tuesday.

Portillo's Inc. (PTLO) - Canvas Business Model: Customer Segments

You're looking at the core groups Portillo's Inc. is targeting as they push growth beyond their home turf. Honestly, understanding these segments is key to seeing where the near-term revenue is coming from versus where the long-term bets are placed.

Loyal, established Chicagoland customer base

This is the bedrock, the folks who grew up on the Italian beef and chocolate cake. They are deeply entrenched, but even they are showing signs of pressure in this economic climate. The core market still represents the largest concentration of Portillo's sites, with 49 locations in Illinois alone. This concentration translates to roughly one Portillo's for every 258,610 residents in Illinois.

However, the established base isn't immune to the broader traffic challenges. For the third quarter ended September 28, 2025, same-restaurant sales saw a decrease of 0.8%. This dip was driven by a 2.2% drop in guest transactions. Management has updated the fiscal 2025 forecast to reflect a full-year same-restaurant sales decline between 1% and 1.5%.

Here's a quick look at the performance indicators for this segment:

• Comparable Restaurant Base for Q2 2025: 75 restaurants.
• Q3 2025 Same-Restaurant Sales Change: -0.8%.
• Q3 2025 Guest Transaction Change: -2.2%.
• Projected Full Year 2025 Same-Restaurant Sales Change: Decline of 1% to 1.5%.

New customers in expansion markets (Sunbelt, e.g., Texas, Florida, Georgia)

Portillo's Inc. is aggressively pursuing growth outside of the Midwest, betting on Sunbelt demographics. The strategy involves a measured pace, but the commitment to new markets remains clear. As of late 2025, the company is actively building out its presence in these regions.

The momentum in new store openings is what's currently driving top-line growth, even as comparable sales soften. For instance, restaurants opened in fiscal 2024 contributed $9.4 million to Q3 2025 revenue. The company opened four new restaurants in Q3 2025 across Florida and Texas. Furthermore, four more openings were planned for Q4 2025, including the brand's entry into the Atlanta, Georgia market. The total restaurant count reached 100 units last month.

Here's the breakdown of the expansion footprint as of the latest data:

Market Metric	Data Point	Context/Date
Total U.S. Locations (Approximate)	100 units	As of late 2025
Texas Locations	11	As of 2025
New Restaurants Opened in Q3 2025	4	Across Florida and Texas
Planned New Restaurants in Q4 2025	4	Mostly Sunbelt, including first Georgia location
Total New Restaurants Planned for FY 2025	8	Updated full-year target

Fast-casual diners seeking high-quality, differentiated food

This segment values the unique, craveable menu-the Chicago-style staples-and is willing to pay a bit more for that quality. You see this reflected in the average check growth, which is helping offset transaction declines. The company has used menu price adjustments to manage inflationary pressures, which directly impacts what this customer pays.

In Q2 2025, the same-restaurant sales increase of +0.7% was powered by an approximate 3.4% increase in the average check. This was achieved through menu price increases totaling approximately 3.3% across three incremental adjustments in Q3. To be fair, this higher check was partially offset by a 1.3% decline in product mix.

Digital-first customers utilizing delivery and mobile ordering

These customers prioritize convenience and technology integration. Portillo's Inc. is clearly investing here to capture off-premise sales, which is crucial in a tough traffic environment. The use of self-service kiosks is a key indicator of this segment's adoption of digital channels.

The adoption rate for in-store technology is quite high. Self-service kiosks are now used by 33% of guests. The company also has a long-standing direct-to-consumer shipping channel, Shop & Ship, which has been operating for over 20+ years.

High-traffic consumers in commercial and travel hubs

This group is captured opportunistically, often when they are traveling or in high-density commercial areas. The long-term plan definitely includes these locations, which serve as high-volume, high-visibility touchpoints for the brand outside of traditional suburban sites. Management has specifically mentioned plans to capture this base, projecting over 920 potential total units, including university campuses and airports.

The company is testing new formats to serve these consumers, such as its first in-line, walk-up restaurant format opened in Q3 2025. The overall revenue for Q3 2025 was $181.4 million.

Finance: draft 13-week cash view by Friday.

Portillo's Inc. (PTLO) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Portillo's Inc.'s operational expenses as of late 2025, so let's lay out the key cost components.

The primary variable cost remains the cost of goods sold, which for the second quarter ended June 29, 2025, stood at 33.8% of revenues. This was an improvement from 33.9% in the prior year, even with commodity prices increasing by 1.9% during that quarter, with beef being a noted pressure point.

Labor costs are a significant fixed/semi-fixed component, facing ongoing wage pressure. Labor as a percentage of revenues rose to 25.7% in Q2 2025, up from 25.5% the year before. Management continues to estimate full-year labor inflation in the range of 3% to 4% for fiscal 2025. To be fair, hourly labor rates specifically saw an increase of 3.3% in the third quarter of 2025.

General and Administrative (G&A) expenses have been subject to revision as the company resets its strategy. The revised guidance for fiscal year 2025 G&A expense is set between $76 million to $79 million. For context, G&A in the third quarter of 2025 reached $20 million, representing 11% of that quarter's revenue.

Capital expenditures are heavily weighted toward expansion, though the cost per unit is being managed down. Capital expenditures for new unit builds in 2025 were targeted in the range of $5.2 million-$5.5 million per new restaurant, a reduction from 2024 costs. Looking ahead to 2026, the projected net build cost average is even lower, at less than $5 million per unit.

Fixed costs related to the physical footprint are also material, especially given the large-format nature of many Portillo's restaurants. Here's a quick look at the related operating expenses from Q2 2025:

Expense Category	Q2 2025 as % of Revenue	Year-over-Year Change in Expense ($)
Occupancy Expenses	Increased 0.2% from prior year (as % of revenue)	Increased $800,000 or 8.2%
Other Operating Expenses (Includes Utilities)	11.6%	Increased $2 million or 9.8%

The increase in Other Operating Expenses was driven by new restaurant openings, plus higher utility and repair/maintenance costs. The pressure on margins is clear when you see how these costs stack up against restaurant-level adjusted EBITDA margin, which was 23.6% in Q2 2025, down 90 basis points from the prior year.

The cost structure is also influenced by strategic spending in other areas:

• Commodity inflation forecast for fiscal 2025 is 3% to 5%.
• Total revenue growth guidance for fiscal 2025 was revised to 5% to 7%.
• Adjusted EBITDA growth guidance for fiscal 2025 was revised to flat to low single digits.

Finance: draft 13-week cash view by Friday.

Portillo's Inc. (PTLO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Portillo's Inc. brings in money as of late 2025. It's a mix of the tried-and-true restaurant experience and newer digital avenues, all while managing the impact of inflation on what they charge.

The primary revenue driver is restaurant sales, which covers both in-store dining and the drive-thru. For the third quarter of fiscal year 2025, total revenue hit $181.4 million, representing a 1.8% increase year-over-year. This growth was heavily reliant on new locations, as non-comparable restaurants contributed $5.6 million to the total revenue increase for the quarter.

The performance of established locations, which make up the comparable restaurant base (76 restaurants for Q3 2025), showed a slight contraction. Same-restaurant sales decreased by 0.8% in Q3 2025. This decline was due to a 2.2% drop in customer transactions, which was partially offset by an increase in the average check of 1.4%.

Menu price increases are a key lever to boost the average check. The menu pricing actions contributed approximately 3.2% to the average check in the third quarter. This pricing power was partially offset by a negative 1.8% impact from product mix changes. Management indicated they do not foresee taking additional pricing actions for the remainder of the year, with the effective price increase for the fourth quarter estimated to be in the range of 2.5% to 3%.

Digital sales, encompassing the app, website, and third-party delivery, are an important component of the overall revenue mix, though specific revenue percentages aren't broken out in the latest reports. The company is focusing on leveraging its Portillo's Perks loyalty program and expanding reach through affiliate marketing and delivery partners to drive this channel.

Here's a quick look at the Q3 2025 revenue components and the full-year target:

Revenue Component/Metric	Amount/Percentage
Q3 2025 Total Revenue	$181.4 million
Revenue from Non-Comparable Restaurants (Q3 2025)	$5.6 million
Same-Restaurant Sales Change (Q3 2025)	-0.8%
Menu Price Contribution to Average Check (Q3 2025)	3.2%
Estimated Effective Price Increase (Q4 2025)	2.5% to 3%
Full Fiscal Year 2025 Revenue Guidance	$730-$733 million

Catering and bulk sales of key menu items are also a recognized revenue stream, with management highlighting plans to expand reach through these channels as part of their strategic reset. This is a way to capture larger orders outside the typical transaction flow.