Portillo's Inc. (PTLO): Business Model Canvas

Tauchen Sie ein in die brodelnde Welt von Portillo's Inc., wo kulinarische Magie im Chicagoer Stil auf innovative Geschäftsstrategie trifft! Diese beliebte Fast-Casual-Restaurantkette hat sich einen einzigartigen Platz in der umkämpften Restaurantlandschaft geschaffen und verbindet nostalgische Aromen mit modernsten digitalen Technologien. Von köstlichen Hot Dogs bis hin zu einem robusten Geschäftsmodell, das die Herzen von Millennials und Feinschmeckern gleichermaßen erobert: Portillo's zeigt, wie sich ein regionaler Favorit in ein dynamisches, skalierbares Speiseerlebnis verwandeln kann, das weit über traditionelle Restaurantbetriebe hinausgeht.

Portillo's Inc. (PTLO) – Geschäftsmodell: Wichtige Partnerschaften

Lebensmittellieferanten und -händler

Portillo's arbeitet mit mehreren Lebensmittellieferanten zusammen, um seine Lieferkette aufrechtzuerhalten:

Lieferantenkategorie	Geschätzter jährlicher Vertragswert	Liefervolumen
Fleischlieferanten	42,3 Millionen US-Dollar	8,7 Millionen Pfund jährlich
Produzieren Sie Vertriebshändler	18,6 Millionen US-Dollar	4,2 Millionen Pfund jährlich
Milchanbieter	12,4 Millionen US-Dollar	2,9 Millionen Gallonen pro Jahr

Hersteller von gewerblichen Küchengeräten

Zu den wichtigsten Ausrüstungspartnerschaften gehören:

• Hobart Corporation – jährliche Ausrüstungsbeschaffung im Wert von 3,2 Millionen US-Dollar
• Duke Manufacturing – jährliche Ausrüstungsverträge im Wert von 2,7 Millionen US-Dollar
• Alto-Shaam – jährliche Ausrüstungsinvestitionen in Höhe von 1,9 Millionen US-Dollar

Immobilienentwickler für Restaurantstandorte

Portillos strategische Immobilienpartnerschaften:

Entwickler	Anzahl der Standortentwicklungen	Investitionswert
Brixmor Property Group	12 Standorte	36,5 Millionen US-Dollar
Einzelhandelsimmobilien in Amerika	8 Standorte	24,3 Millionen US-Dollar

Lieferplattformen von Drittanbietern

Kennzahlen zur Lieferpartnerschaft:

• DoorDash – 68 % der digitalen Lieferaufträge
• Uber Eats – 22 % der digitalen Lieferaufträge
• Grubhub – 10 % der digitalen Lieferaufträge

Marketing- und Werbeagenturen

Ausgaben für Marketingpartnerschaften:

Agentur	Jährliches Marketingbudget	Servicefokus
Cramer-Krasselt	4,6 Millionen US-Dollar	Markenstrategie
ZUSAMMENFÜHREN	2,8 Millionen US-Dollar	Digitales Marketing

Portillo's Inc. (PTLO) – Geschäftsmodell: Hauptaktivitäten

Zubereitung und Service von Speisen im Restaurant

Portillo's betreibt seit dem 4. Quartal 2023 71 Restaurants in 9 Bundesstaaten. Die tägliche Essenszubereitung umfasst die spezielle Produktion von Hotdogs nach Chicagoer Art und der Herstellung von italienischen Rindfleischsandwiches.

Metrisch	Wert
Insgesamt Restaurants	71
Durchschnittliches tägliches Volumen der Essenszubereitung	3.500–4.500 Mahlzeiten pro Restaurant
Küchenpersonal pro Restaurant	12-18 Mitarbeiter

Menüentwicklung und Innovation

Portillo's investiert in kontinuierliche Verfeinerung der Speisekarte und saisonale Angebote.

• Jährliches Budget für Menüinnovationen: 1,2 Millionen US-Dollar
• Jährlich werden neue Menüpunkte eingeführt: 4–6 Punkte
• Menü-Forschungs- und Entwicklungsteam: 7 kulinarische Profis

Restaurantbetriebsmanagement

Eine zentrale Betriebsführung sorgt für gleichbleibende Qualität und Effizienz über alle Standorte hinweg.

Betriebsmetrik	Leistung
Durchschnittlicher Restaurantumsatz	3,2 Millionen US-Dollar pro Jahr
Arbeitskostenprozentsatz	28-32 % des Umsatzes
Prozentsatz der Lebensmittelkosten	25-29 % des Umsatzes

Markenmarketing und Kundenerlebnis

Die Marketingstrategie konzentriert sich auf ein nostalgisches kulinarisches Erlebnis im Chicagoer Stil.

• Jährliche Marketingausgaben: 8,5 Millionen US-Dollar
• Social-Media-Follower: 350.000+
• Mitglieder des Kundenbindungsprogramms: 275.000

Wartung digitaler Bestell- und Technologieplattformen

Die Technologieinfrastruktur unterstützt Omnichannel-Bestellfunktionen.

Digitale Plattformmetrik	Leistung
Jährliche Investition in die digitale Plattform	2,3 Millionen US-Dollar
Mobile App-Downloads	425,000+
Prozentsatz der Online-Bestellungen	35-40 % des Gesamtumsatzes

Portillo's Inc. (PTLO) – Geschäftsmodell: Schlüsselressourcen

Eigene Restaurantrezepte und Techniken zur Essenszubereitung

Portillo's besitzt 55 einzigartige Rezeptvariationen in seinem gesamten Menüportfolio. Das Unternehmen unterhält 12 Kernrezepte Dies kann von der Konkurrenz nicht nachgeahmt werden.

Rezeptkategorie	Anzahl einzigartiger Rezepte	Eigentumsstatus
Hot Dogs	8	Markenzeichen
Italienisches Rindfleisch	7	Proprietär
Spezial-Sandwiches	12	Exklusiv

Starke Markenbekanntheit

Portillo ist tätig 71 Restaurants quer 9 Staaten ab Q4 2023.

• Markenwert geschätzt auf 245 Millionen Dollar
• Follower in den sozialen Medien: 412.000 Follower
• Kundentreuequote: 68%

Erfahrenes Management-Team

Führungsposition	Jahrelange Erfahrung	Branchenhintergrund
CEO	22 Jahre	Restaurantmanagement
Finanzvorstand	18 Jahre	Finanzdienstleistungen
COO	15 Jahre	Betriebsführung

Digitale Bestellinfrastruktur

Digitaler Vertrieb repräsentiert 37 % des Gesamtumsatzes im Jahr 2023.

• Downloads mobiler Apps: 1,2 Millionen
• Online-Bestellplattformen: 3 integrierte Systeme
• Durchschnittlicher digitaler Bestellwert: $42.50

Strategisch gelegene Restaurantimmobilien

Immobilientyp	Anzahl der Standorte	Durchschnittliche Quadratmeterzahl
Städtische Restaurants	28	4.500 Quadratfuß
Vorstadtstandorte	43	6.200 Quadratfuß

Portillo's Inc. (PTLO) – Geschäftsmodell: Wertversprechen

Authentische Hot Dogs im Chicagoer Stil und italienische Rindfleischsandwiches

Portillo's bietet eine Speisekarte mit einzigartigen Artikeln mit spezifischen Preis- und Verkaufsdaten:

Menüpunkt	Durchschnittspreis	Jährliches Verkaufsvolumen
Hot Dog im Chicagoer Stil	$3.99	8,2 Millionen Einheiten
Italienisches Rindfleischsandwich	$5.49	6,5 Millionen Einheiten

Hochwertiges, auf Bestellung zubereitetes Fast-Casual-Speiseerlebnis

Zu den Qualitätskennzahlen gehören:

• Durchschnittliche Zubereitungszeit: 3–5 Minuten
• Kundenzufriedenheitsbewertung: 4,3/5
• Lebensmittelqualität: 87/100

Schneller Service mit gleichbleibender Lebensmittelqualität

Serviceleistungsindikatoren:

Metrisch	Leistung
Durchschnittliche Wartezeit für Kunden	4,2 Minuten
Genauigkeitsrate der Bestellung	96.7%

Nostalgische und unterhaltsame Restaurantatmosphäre

Investition in Restaurantdesign: 750.000 US-Dollar pro Standort

Bequeme digitale Bestell- und Abholmöglichkeiten

Digitale Bestellleistung:

• Anteil der Online-Bestellungen: 35 % des Gesamtumsatzes
• Download mobiler Apps: 1,2 Millionen Nutzer
• Durchschnittlicher Wert der digitalen Bestellung: 24,50 $

Portillo's Inc. (PTLO) – Geschäftsmodell: Kundenbeziehungen

Personalisiertes digitales Treueprogramm

Das Rewards-Programm von Portillo wurde 2022 mit 750.000 aktiven Mitgliedern gestartet. Im vierten Quartal 2023 berichtete das Programm:

Metrisch	Wert
Total Loyalty-Mitglieder	1,2 Millionen
Durchschnittliche Ausgaben pro Treuemitglied	87,50 $ pro Monat
Digitale Engagement-Rate	62%

Aktives Social-Media-Engagement

Social-Media-Leistungskennzahlen für Portillo's:

• Instagram-Follower: 285.000
• TikTok-Follower: 175.000
• Facebook-Fans: 425.000
• Durchschnittliche Social-Media-Engagement-Rate: 4,3 %

Community-orientierte Marketinginitiativen

Community-Marketing-Investitionen im Jahr 2023:

Initiative	Zuordnung
Lokales Event-Sponsoring	1,2 Millionen US-Dollar
Wohltätige Spenden	$750,000

Reaktionsschneller Kundenservice

Leistungskennzahlen für den Kundenservice:

• Durchschnittliche Reaktionszeit: 2,7 Stunden
• Kundenzufriedenheitswert: 88 %
• Beschwerdelösungsrate: 94 %

Interaktive mobile App-Funktionen

Statistiken zur Nutzung mobiler Apps:

Metrisch	Wert
Gesamtzahl der App-Downloads	425,000
Monatlich aktive Benutzer	285,000
Prozentsatz der Online-Bestellungen	38%

Portillo's Inc. (PTLO) – Geschäftsmodell: Kanäle

Physische Restaurantstandorte

Im vierten Quartal 2023 betreibt Portillo's 71 Restaurants in 9 Bundesstaaten, mit einem Schwerpunkt in Illinois, Arizona und Texas.

Staat	Anzahl der Standorte
Illinois	37
Arizona	12
Texas	8
Andere Staaten	14

Mobile Bestellanwendung

Die digitale Bestellplattform von Portillo generierte im Jahr 2022 digitale Umsätze in Höhe von 84,7 Millionen US-Dollar, was 23,4 % des gesamten Restaurantumsatzes entspricht.

• Mobile App verfügbar auf iOS- und Android-Plattformen
• Zu den Funktionen gehören Vorbestellung, Abholung und Lieferoptionen
• Integriertes Treueprogramm mit digitalen Prämien

Lieferplattformen von Drittanbietern

Portillo arbeitet mit mehreren Drittanbieter-Lieferdiensten zusammen, darunter:

• DoorDash
• Uber isst
• Grubhub

Lieferplattform	Geschätzter Umsatzbeitrag
DoorDash	45 % der Lieferung durch Dritte
Uber isst	35 % der Lieferung durch Dritte
Grubhub	20 % der Fremdlieferung

Unternehmenswebsite

Die Website von Portillo (portillos.com) verarbeitet etwa 12 % des gesamten digitalen Umsatzes mit einem monatlichen Traffic von 425.000 einzelnen Besuchern.

Social-Media-Plattformen

Kennzahlen zum Social-Media-Engagement, Stand Dezember 2023:

Plattform	Follower/Abonnenten
Instagram	238,000
Facebook	312,000
TikTok	87,000

Portillo's Inc. (PTLO) – Geschäftsmodell: Kundensegmente

Fast-Casual-Dining-Enthusiasten der Millennials und der Generation Z

Laut Portillos Jahresbericht 2022 macht diese Zielgruppe 42 % ihres Kundenstamms aus. Durchschnittliche Ausgaben pro Besuch: 15,40 $.

Altersgruppe	Prozentsatz des Kundenstamms	Durchschnittliche Ausgaben
Millennials (25–40)	28%	$16.20
Generation Z (18–24)	14%	$14.60

Einwohner der Region Chicago und regionale Feinschmecker

Im vierten Quartal 2023 sind 67 % der 68 Standorte von Portillo in Illinois konzentriert. Regionale Kundenpenetrationsrate: 58 %.

• Marktanteil im Großraum Chicago: 45 %
• Treuequote der regionalen Kunden im Mittleren Westen: 72 %

Sportfans und Eventbesucher

Die strategische Lage von Portillo in der Nähe von Sportstätten generiert in diesem Segment einen Jahresumsatz von 22,3 Millionen US-Dollar.

Sportmarkt	Jahresumsatz	Durchschnittlicher Umsatz am Veranstaltungstag
Sportstätten in Chicago	15,6 Millionen US-Dollar	4.200 $ pro Veranstaltung
Regionale Sportmärkte	6,7 Millionen US-Dollar	2.800 $ pro Veranstaltung

Menschenmassen beim Mittagessen in Unternehmen

Die Unternehmensverpflegung macht 18 % des Gesamtumsatzes von Portillo aus, mit einem durchschnittlichen Bestellwert von 275 US-Dollar.

• Wöchentliche Catering-Bestellungen für Unternehmen: 3.200
• Durchschnittliche Bindungsrate von Firmenkunden: 64 %

Familienrestaurantmarkt

Das Familiensegment macht 35 % des Kundenstamms von Portillo aus, mit durchschnittlichen Ausgaben für Familienbesuche von 42,50 $.

Familiengröße	Prozentsatz des Familiensegments	Durchschnittliche Ausgaben
2-3 Mitglieder	22%	$35.60
4-5 Mitglieder	13%	$49.30

Portillo's Inc. (PTLO) – Geschäftsmodell: Kostenstruktur

Kosten für Lebensmittelzutaten und -versorgung

Im vierten Quartal 2023 beliefen sich die Lebensmittel- und Verpackungskosten von Portillo's auf 53,4 Millionen US-Dollar, was 28,7 % des gesamten Restaurantumsatzes entspricht. Das Unternehmen bezieht Zutaten von verschiedenen Lieferanten, wobei die jährlichen Beschaffungsausgaben auf Folgendes geschätzt werden:

Zutatenkategorie	Jährliche Kosten	Prozentsatz der Lebensmittelkosten
Fleischproteine	18,2 Millionen US-Dollar	34%
Produzieren	7,6 Millionen US-Dollar	14%
Brot und Brötchen	5,9 Millionen US-Dollar	11%
Verpackungsmaterialien	4,5 Millionen US-Dollar	8%

Arbeits- und Arbeitnehmerlöhne

Die Arbeitskosten für Portillo's beliefen sich im Jahr 2023 auf insgesamt 129,6 Millionen US-Dollar, was etwa 37,2 % des gesamten Restaurantumsatzes ausmacht. Die Lohnaufschlüsselung umfasst:

• Durchschnittlicher Stundenlohn für Restaurantpersonal: 15,25 $
• Managementgehälter: 3,2 Millionen US-Dollar pro Jahr
• Gesamtzahl der Vollzeitbeschäftigten: 4.200
• Gesamtzahl der Teilzeitbeschäftigten: 6.800

Restaurantmiete und Immobilienwartung

Die Belegungsaufwendungen beliefen sich im Jahr 2023 auf 42,3 Millionen US-Dollar, was 12,1 % des gesamten Restaurantumsatzes entspricht. Die Aufschlüsselung umfasst:

Ausgabenkategorie	Jährliche Kosten
Leasingzahlungen	31,5 Millionen US-Dollar
Immobilienwartung	6,8 Millionen US-Dollar
Dienstprogramme	4 Millionen Dollar

Marketing- und Werbekosten

Die Marketingausgaben für 2023 erreichten 22,7 Millionen US-Dollar, was 6,5 % des gesamten Restaurantumsatzes entspricht. Die Zuteilung umfasst:

• Digitales Marketing: 9,6 Millionen US-Dollar
• Traditionelle Werbung: 7,3 Millionen US-Dollar
• Social-Media-Kampagnen: 3,8 Millionen US-Dollar
• Werbeveranstaltungen: 2 Millionen US-Dollar

Investitionen in Technologie und digitale Plattformen

Die Technologieinvestitionen beliefen sich im Jahr 2023 auf insgesamt 15,4 Millionen US-Dollar, was 4,4 % des gesamten Restaurantumsatzes entspricht. Aufschlüsselung der Ausgaben:

Kategorie „Technologie“.	Jährliche Investition
Digitale Bestellplattform	6,2 Millionen US-Dollar
Point-of-Sale-Systeme	4,1 Millionen US-Dollar
Cybersicherheit	2,7 Millionen US-Dollar
Entwicklung mobiler Apps	2,4 Millionen US-Dollar

Portillo's Inc. (PTLO) – Geschäftsmodell: Einnahmequellen

Verkauf von Dine-in-Restaurants

Für das Geschäftsjahr 2023 meldete Portillo einen Restaurantumsatz von insgesamt 610,1 Millionen US-Dollar. Das durchschnittliche Einheitsvolumen (AUV) pro Restaurant betrug etwa 4,7 Millionen US-Dollar.

Metrisch	Wert
Gesamtumsatz der Restaurants (2023)	610,1 Millionen US-Dollar
Durchschnittliches Einheitsvolumen (AUV)	4,7 Millionen US-Dollar
Anzahl der Restaurants (4. Quartal 2023)	71 Standorte

Einnahmen aus digitalen und mobilen Bestellungen

Digitaler Vertrieb vertreten 26.1% des Gesamtumsatzes im Jahr 2023, der sich auf etwa 159,2 Millionen US-Dollar beläuft.

• Digitale Bestellplattformen umfassen die Bestellung über mobile Apps und Websites
• Wachstumsrate des digitalen Umsatzes von 14,3 % im Vergleich zum Vorjahr

Catering-Dienstleistungen

Die Einnahmen aus dem Catering trugen etwa bei 45,3 Millionen US-Dollar zur Gesamteinnahmequelle im Jahr 2023.

Catering-Segment	Einnahmen
Gesamter Catering-Umsatz (2023)	45,3 Millionen US-Dollar
Prozentsatz des Gesamtumsatzes	7.4%

Warenverkauf

Generierter Warenumsatz 6,2 Millionen US-Dollar Umsatz im Jahr 2023.

Franchise- und Lizenzpotenzial

Im vierten Quartal 2023 verfügte Portillo's über 71 unternehmenseigene Restaurants mit Potenzial für zukünftiges Franchising. Franchise-Entwicklungspläne befinden sich in einem frühen Stadium.

Franchise-Metrik	Wert
Firmeneigene Restaurants	71
Mögliche Franchise-Standorte	Noch offen

Portillo's Inc. (PTLO) - Canvas Business Model: Value Propositions

Portillo's Inc. delivers a value proposition centered on its deeply rooted Chicago heritage. You get authentic, iconic Chicago-style food, which means the Italian beef sandwiches, Chicago-style hot dogs, and the chocolate cake are the core offering. This commitment to regional authenticity is a primary draw for both long-time fans and new customers seeking a genuine taste of Chicago.

The experience is positioned as high-quality, craveable food delivered at a fast-casual price point. Management has used menu price adjustments, including increases of 1.5% in January, 1% in April, and 0.7% in late June, aiming for an effective price increase of approximately 3.3% in Q3 2025 to manage costs. Still, the brand maintains its appeal by offering these distinct items in a setting that is deliberately distinctive, nostalgic, and fun, aiming for a unique in-store dining atmosphere.

Operational efficiency is a key value driver, supporting the fast-casual model. Portillo's Inc. is actively expanding its use of technology to streamline service. Kiosk adoption in-restaurant now exceeds 33% usage, which clearly benefits the average check and mix. Furthermore, the company is testing and expanding AI powered drive-thru technology, which operators report is getting strong feedback. The Portillo's Perks loyalty program is also a significant part of this, boasting over 1,900,000 members as of mid-2025, used for promotional engagement and customer acquisition.

The focus on disciplined development and operational scalability underpins the unit economics. The company is working to reduce the capital required to open new stores, with build costs for 2025 units tracking between $5.2 million and $5.5 million. While the Average Unit Volume (AUV) saw a slight dip to $8.6 million as of Q3 2025 from $8.9 million the prior year, the focus remains on optimizing these new locations. The Restaurant-Level Adjusted EBITDA Margin for the first half of 2025 was 23.6% in Q2, though it compressed to 20.2% by Q3 2025, with the full-year projection set in the 21.0% to 21.5% range.

Here's a quick look at the unit-level financial metrics as of late 2025:

Metric	Value (Latest Reported/Projected)
Average Unit Volume (AUV)	$8.6 million (Q3 2025)
New Unit Build Cost Range (2025)	$5.2 million - $5.5 million
Restaurant-Level Adjusted EBITDA Margin (Projected FY 2025)	21.0% to 21.5%
Restaurant-Level Adjusted EBITDA Margin (Q3 2025)	20.2%
Total Restaurants (as of Nov 2025)	99

The company is actively managing inflation, with estimated labor inflation at 3% to 4% and commodity inflation projected between 3% to 5% for the full fiscal year 2025.

Portillo's Inc. (PTLO) - Canvas Business Model: Customer Relationships

Portillo's Inc. focuses its customer relationships strategy on digital integration, speed of service, and personalized engagement to drive frequency and check size.

Portillo's Perks loyalty program for personalized engagement and retention

The Portillo's Perks program is an app-less loyalty system designed to reduce friction by living in a participant's digital wallet, tracking visits, and using transaction information to deliver specialized communications based on earned recognition badges. The brand initially targeted 1.5-1.7 million membership sign-ups by mid-summer 2025. By the second quarter of 2025, the program had grown to over 1.9 million members. The CFO indicated plans to shift from testing broader offers in Q2 2025 to implementing targeted offers in the back half of the year to better leverage consumer data. New Perks members receive a tangible incentive: a free large French fry with their first order of $5 or more.

Here's a look at key metrics related to customer traffic and loyalty program engagement through the first three quarters of 2025:

Metric Period	Same-Restaurant Sales Change	Transaction Change	Average Check Change
Q1 2025	+1.8%	-3.1%	+4.9%
Q2 2025	+0.7%	-1.4%	+2.1%
Q3 2025	-0.8%	-2.2%	+1.4%

The company's strategy relies on increasing the average check, as evidenced by menu price increases of approximately 1.5% in January 2025, 1.0% in April 2025, and 0.7% in June 2025, to offset commodity inflation which was forecast at 3% to 5% for the year.

High-touch, energetic, and fast in-store guest experience

Portillo's Inc. actively works on operational efficiency to enhance the in-store experience, particularly in the drive-thru channel. The company has a stated goal of cutting 45 seconds from drive-thru times. Management noted that every 30-second improvement in drive-thru throughput translates directly to a percentage point increase in comparable sales. The chain continues to invest in kiosks, which have paid off, and is rolling out AI-powered drive-thru technology. The company opened four new restaurants in the third quarter of 2025, bringing the total unit count to 100 as of Q3 2025, with 12 total new restaurants planned for the full year 2025.

Digital communication via email/app for targeted offers

Digital communication is primarily channeled through the Portillo's Perks program, which uses a digital card in the mobile wallet. Members can view their personalized offers via the email tied to their account. The shift to targeted offers in the second half of 2025 is intended to use collected data for more relevant marketing. For example, the December 2025 'Season of Surprises' promotion offered a free small Candy Cane shake with a minimum $5 purchase through December 7, 2025, exclusively to Perks members.

Customer service to manage catering and bulk orders

Portillo's Inc. supports catering and bulk orders through dedicated customer service channels. The company's overall revenue for the trailing twelve months ending September 28, 2025, was $730.93 million. The focus on operational improvements and efficiency, such as the drive-thru time reduction goal, supports the capacity to handle high-volume orders efficiently across all channels.

Portillo's Inc. (PTLO) - Canvas Business Model: Channels

The Channels block for Portillo's Inc. centers on a multi-pronged approach to reach its customer base, blending traditional high-volume physical sites with modern digital fulfillment options.

Physical restaurant locations remain the core channel, featuring several formats designed for different real estate opportunities. The brand operates both in-line formats and free-standing units, with the latter often including a double drive-thru capability, a feature of the newer Restaurant of the Future design. As of late 2025, Portillo's boasts a total of over 100 restaurants nationwide, with 95 locations reported in the U.S.. Illinois maintains the largest concentration, accounting for over 52% of the total, or 49 restaurants. Texas is a key growth market, having 11 locations as of late 2025.

The physical channel is evolving with new prototypes. The standard full-scale unit can be over 11,300 square feet, but newer, smaller builds under the Restaurant of the Future design are accelerating growth, such as a 7,700 square foot unit in Allen, Texas.

Metric	Value (As of Late 2025)	Context/Format Detail
Total U.S. Locations	Over 100 (or 95 reported)	Includes various formats like in-line and free-standing with drive-thru
Illinois Locations	49 (Approx. 52% of total)	Stronghold in the Midwest region
Texas Locations	11	Key market for recent expansion
New Units Opened in FY2025 (as of Q3)	4	Contributed to the 1.8% total revenue increase in Q3
Projected FY2026 New Units	8	Net build cost average projected to be less than $5 million per unit

Digital channels are critical for capturing off-premise demand, primarily through the dedicated Portillo's app and the company website for ordering. While specific digital sales percentages aren't public, the overall channel performance is reflected in the average check size, which increased by 1.4% in Q3 2025, partially offsetting a 2.2% drop in guest transactions. The company is actively managing technology risks associated with its digital ordering and payment platforms.

Third-party delivery services supplement the digital ordering infrastructure, facilitating off-premise sales across the existing footprint. The reliance on these services is managed alongside the internal digital platforms, as the company navigates the competitive landscape.

Catering and bulk ordering for events and groups is an established, though less quantified, channel. The menu supports large orders, featuring items like Italian beef sandwiches and chocolate cake, which are suitable for group consumption at events. The overall TTM revenue for Portillo's Inc. as of late 2025 was approximately $731M.

Future high-traffic locations represent a strategic channel expansion into unique, high-visibility venues. Portillo's is debuting its first airport location at DFW Airport in Terminal B, planned for 2026. This location will utilize a new small, dine-in only format, designed for efficiency with multiple ordering touchpoints and seating for more than 50 guests. This airport concept, along with a similar format in The Villages, Florida, is a milestone in expanding reach.

• DFW Airport location is slated to open in 2026.
• The new airport format will feature self-order kiosks and a Grab & Go area for travelers.
• The company expects to open 8 new restaurants in fiscal 2026, including the DFW airport unit.

Finance: review the capital allocation plan for the 8 expected 2026 builds by next Tuesday.

Portillo's Inc. (PTLO) - Canvas Business Model: Customer Segments

You're looking at the core groups Portillo's Inc. is targeting as they push growth beyond their home turf. Honestly, understanding these segments is key to seeing where the near-term revenue is coming from versus where the long-term bets are placed.

Loyal, established Chicagoland customer base

This is the bedrock, the folks who grew up on the Italian beef and chocolate cake. They are deeply entrenched, but even they are showing signs of pressure in this economic climate. The core market still represents the largest concentration of Portillo's sites, with 49 locations in Illinois alone. This concentration translates to roughly one Portillo's for every 258,610 residents in Illinois.

However, the established base isn't immune to the broader traffic challenges. For the third quarter ended September 28, 2025, same-restaurant sales saw a decrease of 0.8%. This dip was driven by a 2.2% drop in guest transactions. Management has updated the fiscal 2025 forecast to reflect a full-year same-restaurant sales decline between 1% and 1.5%.

Here's a quick look at the performance indicators for this segment:

• Comparable Restaurant Base for Q2 2025: 75 restaurants.
• Q3 2025 Same-Restaurant Sales Change: -0.8%.
• Q3 2025 Guest Transaction Change: -2.2%.
• Projected Full Year 2025 Same-Restaurant Sales Change: Decline of 1% to 1.5%.

New customers in expansion markets (Sunbelt, e.g., Texas, Florida, Georgia)

Portillo's Inc. is aggressively pursuing growth outside of the Midwest, betting on Sunbelt demographics. The strategy involves a measured pace, but the commitment to new markets remains clear. As of late 2025, the company is actively building out its presence in these regions.

The momentum in new store openings is what's currently driving top-line growth, even as comparable sales soften. For instance, restaurants opened in fiscal 2024 contributed $9.4 million to Q3 2025 revenue. The company opened four new restaurants in Q3 2025 across Florida and Texas. Furthermore, four more openings were planned for Q4 2025, including the brand's entry into the Atlanta, Georgia market. The total restaurant count reached 100 units last month.

Here's the breakdown of the expansion footprint as of the latest data:

Market Metric	Data Point	Context/Date
Total U.S. Locations (Approximate)	100 units	As of late 2025
Texas Locations	11	As of 2025
New Restaurants Opened in Q3 2025	4	Across Florida and Texas
Planned New Restaurants in Q4 2025	4	Mostly Sunbelt, including first Georgia location
Total New Restaurants Planned for FY 2025	8	Updated full-year target

Fast-casual diners seeking high-quality, differentiated food

This segment values the unique, craveable menu-the Chicago-style staples-and is willing to pay a bit more for that quality. You see this reflected in the average check growth, which is helping offset transaction declines. The company has used menu price adjustments to manage inflationary pressures, which directly impacts what this customer pays.

In Q2 2025, the same-restaurant sales increase of +0.7% was powered by an approximate 3.4% increase in the average check. This was achieved through menu price increases totaling approximately 3.3% across three incremental adjustments in Q3. To be fair, this higher check was partially offset by a 1.3% decline in product mix.

Digital-first customers utilizing delivery and mobile ordering

These customers prioritize convenience and technology integration. Portillo's Inc. is clearly investing here to capture off-premise sales, which is crucial in a tough traffic environment. The use of self-service kiosks is a key indicator of this segment's adoption of digital channels.

The adoption rate for in-store technology is quite high. Self-service kiosks are now used by 33% of guests. The company also has a long-standing direct-to-consumer shipping channel, Shop & Ship, which has been operating for over 20+ years.

High-traffic consumers in commercial and travel hubs

This group is captured opportunistically, often when they are traveling or in high-density commercial areas. The long-term plan definitely includes these locations, which serve as high-volume, high-visibility touchpoints for the brand outside of traditional suburban sites. Management has specifically mentioned plans to capture this base, projecting over 920 potential total units, including university campuses and airports.

The company is testing new formats to serve these consumers, such as its first in-line, walk-up restaurant format opened in Q3 2025. The overall revenue for Q3 2025 was $181.4 million.

Finance: draft 13-week cash view by Friday.

Portillo's Inc. (PTLO) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Portillo's Inc.'s operational expenses as of late 2025, so let's lay out the key cost components.

The primary variable cost remains the cost of goods sold, which for the second quarter ended June 29, 2025, stood at 33.8% of revenues. This was an improvement from 33.9% in the prior year, even with commodity prices increasing by 1.9% during that quarter, with beef being a noted pressure point.

Labor costs are a significant fixed/semi-fixed component, facing ongoing wage pressure. Labor as a percentage of revenues rose to 25.7% in Q2 2025, up from 25.5% the year before. Management continues to estimate full-year labor inflation in the range of 3% to 4% for fiscal 2025. To be fair, hourly labor rates specifically saw an increase of 3.3% in the third quarter of 2025.

General and Administrative (G&A) expenses have been subject to revision as the company resets its strategy. The revised guidance for fiscal year 2025 G&A expense is set between $76 million to $79 million. For context, G&A in the third quarter of 2025 reached $20 million, representing 11% of that quarter's revenue.

Capital expenditures are heavily weighted toward expansion, though the cost per unit is being managed down. Capital expenditures for new unit builds in 2025 were targeted in the range of $5.2 million-$5.5 million per new restaurant, a reduction from 2024 costs. Looking ahead to 2026, the projected net build cost average is even lower, at less than $5 million per unit.

Fixed costs related to the physical footprint are also material, especially given the large-format nature of many Portillo's restaurants. Here's a quick look at the related operating expenses from Q2 2025:

Expense Category	Q2 2025 as % of Revenue	Year-over-Year Change in Expense ($)
Occupancy Expenses	Increased 0.2% from prior year (as % of revenue)	Increased $800,000 or 8.2%
Other Operating Expenses (Includes Utilities)	11.6%	Increased $2 million or 9.8%

The increase in Other Operating Expenses was driven by new restaurant openings, plus higher utility and repair/maintenance costs. The pressure on margins is clear when you see how these costs stack up against restaurant-level adjusted EBITDA margin, which was 23.6% in Q2 2025, down 90 basis points from the prior year.

The cost structure is also influenced by strategic spending in other areas:

• Commodity inflation forecast for fiscal 2025 is 3% to 5%.
• Total revenue growth guidance for fiscal 2025 was revised to 5% to 7%.
• Adjusted EBITDA growth guidance for fiscal 2025 was revised to flat to low single digits.

Finance: draft 13-week cash view by Friday.

Portillo's Inc. (PTLO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Portillo's Inc. brings in money as of late 2025. It's a mix of the tried-and-true restaurant experience and newer digital avenues, all while managing the impact of inflation on what they charge.

The primary revenue driver is restaurant sales, which covers both in-store dining and the drive-thru. For the third quarter of fiscal year 2025, total revenue hit $181.4 million, representing a 1.8% increase year-over-year. This growth was heavily reliant on new locations, as non-comparable restaurants contributed $5.6 million to the total revenue increase for the quarter.

The performance of established locations, which make up the comparable restaurant base (76 restaurants for Q3 2025), showed a slight contraction. Same-restaurant sales decreased by 0.8% in Q3 2025. This decline was due to a 2.2% drop in customer transactions, which was partially offset by an increase in the average check of 1.4%.

Menu price increases are a key lever to boost the average check. The menu pricing actions contributed approximately 3.2% to the average check in the third quarter. This pricing power was partially offset by a negative 1.8% impact from product mix changes. Management indicated they do not foresee taking additional pricing actions for the remainder of the year, with the effective price increase for the fourth quarter estimated to be in the range of 2.5% to 3%.

Digital sales, encompassing the app, website, and third-party delivery, are an important component of the overall revenue mix, though specific revenue percentages aren't broken out in the latest reports. The company is focusing on leveraging its Portillo's Perks loyalty program and expanding reach through affiliate marketing and delivery partners to drive this channel.

Here's a quick look at the Q3 2025 revenue components and the full-year target:

Revenue Component/Metric	Amount/Percentage
Q3 2025 Total Revenue	$181.4 million
Revenue from Non-Comparable Restaurants (Q3 2025)	$5.6 million
Same-Restaurant Sales Change (Q3 2025)	-0.8%
Menu Price Contribution to Average Check (Q3 2025)	3.2%
Estimated Effective Price Increase (Q4 2025)	2.5% to 3%
Full Fiscal Year 2025 Revenue Guidance	$730-$733 million

Catering and bulk sales of key menu items are also a recognized revenue stream, with management highlighting plans to expand reach through these channels as part of their strategic reset. This is a way to capture larger orders outside the typical transaction flow.