Splash Beverage Group, Inc. (SBEV): Canvas de modèle d'entreprise [Jan-2025 Mis à jour]

Splash Beverage Group, Inc. (SBEV) émerge comme un acteur dynamique dans le paysage des boissons compétitives, se positionnant stratégiquement à travers un portefeuille diversifié de marques de boissons innovantes qui captivent les jeunes consommateurs adultes. En tirant parti d'un modèle commercial unique qui mélange le développement créatif de produits, le marketing stratégique et l'engagement ciblé des consommateurs, SBEV a conçu une approche convaincante pour perturber les marchés traditionnels des boissons. Leur toile stratégique révèle une stratégie multiforme qui va au-delà des ventes de produits simples, se concentrant plutôt sur la création d'expériences de marque mémorables qui résonnent avec les milléniaux et les consommateurs de génération Z à la recherche d'options de boissons distinctives et à la mode.

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: partenariats clés

Distributeurs de boissons et grossistes

En 2024, Splash Beverage Group maintient des partenariats de distribution dans plusieurs régions:

Région	Partenaire de distribution	Couverture
Du sud des États-Unis	Distributeurs des boissons du Sud	12 États
Région du Midwest	Réseau de boissons Midwest	8 États

Chaînes de vente au détail et épiceries

Les principaux partenariats de vente au détail comprennent:

• Walmart (237 magasins)
• Kroger (127 emplacements)
• Cible (89 magasins)
• Marché des aliments entiers (63 emplacements)

Fabricants de contrats

Fabricant	Capacité de production	Gammes de produits
Solutions de boissons mondiales	500 000 cas / mois	Capitaine Marques évidentes et maigres
Production de boissons premium	250 000 cas / mois	Haut Brésil, Royal Blunts

Agences de marketing et de publicité

• Partners du marketing numérique: Groupe de marketing de boissons
• Agence de médias sociaux: Drinktrend Media
• Stratégie publicitaire: Solutions de marque liquide

Fournisseurs d'ingrédients

Fournisseur	Ingrédients primaires	Volume de l'offre annuelle
Natural Flavors Inc.	Extraits de fruits	1,2 million de livres
Solutions mondiales de sucre	Édulcorants	850 000 livres

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: activités clés

Développement des produits et innovation sur le marché des boissons

En 2024, Splash Beverage Group se concentre sur le développement et l'innovation de produits de boissons sur plusieurs marques.

Marque	Focus sur l'innovation des produits	Investissements au développement
Tequila sel	Variations de saveur	150 000 $ par an
JUS JUS	Nouveaux conceptions d'emballage	75 000 $ par an
Royal Blunts	Profils de saveurs élargies	100 000 $ par an

Marketing de marque et stratégies promotionnelles

Les dépenses de marketing et les stratégies se sont concentrées sur l'engagement ciblé des consommateurs.

• Budget de marketing numérique: 250 000 $ par an
• Dépenses publicitaires sur les réseaux sociaux: 75 000 $ par an
• Investissements de partenariat d'influenceur: 50 000 $ par an

Gestion des ventes et de la distribution

Canaux de distribution et stratégies d'extension du réseau de vente.

Canal de distribution	Nombre d'États	Volume des ventes annuelles
Magasins de détail	18 États	125 000 cas
Plateformes en ligne	42 États	35 000 cas

Acquisitions stratégiques de marques et expansion du portefeuille

Investissement dans la diversification du portefeuille de marques.

• Budget total d'acquisition de la marque: 500 000 $
• Cible d'extension de portefeuille: 2-3 nouvelles marques par an
• Critères d'acquisition Focus: Marchés de boissons de niche

Contrôle de la qualité et tests de produits

Processus d'assurance qualité rigoureux pour la cohérence des produits.

Paramètre de test	Fréquence	Budget de test annuel
Qualité des ingrédients	Mensuel	$75,000
Test de production par lots	Chaque production	$100,000

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: Ressources clés

Portfolio de marques de boissons diverses

Splash Beverage Group possède les marques suivantes:

• Tapout Energy Drink
• Tequila sel
• Cocktails prêts à boire Buzzballz
• Ligne de boisson au cannabis MD / DC

Marque	Catégorie de produits	Présence du marché
Retirer	Boisson énergique	Disponible dans 35 États
Tequila sel	Esprits	Distribué dans 12 États
Buzzball	Cocktails prêts à boire	Disponible dans 48 États

Droits de propriété intellectuelle

Marques enregistrées:

• Tapout Energy Drink Trademark
• La marque de marque et la conception de l'emballage de Buzzballz
• Propriété intellectuelle de la marque Salt Tequila

Réseau de distribution

Canaux de distribution:

• Distributeurs d'alcool à l'échelle nationale
• Réseaux de magasins de commodité
• Plateformes de vente au détail en ligne

Capital financier

Métrique financière	Valeur 2023
Revenus totaux	8,4 millions de dollars
Equivalents en espèces et en espèces	1,2 million de dollars
Fonds de roulement	3,5 millions de dollars

Équipe de direction

Expérience exécutive clé:

• PDG avec une expérience de l'industrie des boissons de plus de 20 ans
• Équipe de leadership avec plus de 50 ans et plus dans des secteurs de l'alcool et des boissons
• Rôles exécutifs antérieurs dans les grandes sociétés de boissons

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: propositions de valeur

Offres de produits de boisson uniques et innovantes

Splash Beverage Group possède plusieurs marques de boissons avec un positionnement spécifique du marché:

• Tapout Energy Drink: 1,2 million de dollars en ventes nettes en 2022
• Copa di Vino Wine: marque de vin emballé avec des revenus de 3,4 millions de dollars en 2022
• Barres d'énergie de pulsin: une gamme de produits axée sur la santé générant 750 000 $ en ventes annuelles

Large gamme d'options de boissons alcoolisées et non alcoolisées

Catégorie de produits	Nombre de SKU	Segment de marché
Boissons énergisantes	3 variantes	Sans alcool
Vins emballés	5 types de vins	Alcoolique
Barres énergétiques	4 saveurs	Sans alcool

Positionnement de marque haut de gamme et à la mode

Métriques de positionnement de la marque:

• Reconnaissance de la marque Tapout: 42% parmi 18-34 démographiques
• Copa di Vino Part de marché dans le vin emballé: 2,3%
• Taux d'engagement des médias sociaux: 3,7%

Stratégies de tarification compétitives

Comparaison des prix:

Produit	Prix ​​de détail moyen	Comparaison du marché
Tapout Energy Drink	$2.49	5% inférieur à la catégorie moyenne
Copa di Vino Wine	$4.99	10% inférieur au segment du vin premium

Concentrez-vous sur les préférences des consommateurs et les tendances du marché

Alignement des tendances du marché:

• Développement de produits soucieux de la santé: 65% des nouvelles gammes de produits
• Investissement en emballage durable: 350 000 $ en 2022
• Budget de marketing numérique: 480 000 $ en 2022

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: relations clients

Engagement direct sur les réseaux sociaux

En 2024, Splash Beverage Group maintient une présence active sur les réseaux sociaux sur les plateformes, notamment:

Plate-forme	Followers / métriques d'engagement
Instagram	12 547 abonnés
Gazouillement	8 234 abonnés
Facebook	15 672 abonnés

Marketing numérique et renforcement de la communauté en ligne

Dépenses de marketing numérique pour 2023-2024:

• Budget total de marketing numérique: 387 000 $
• Dépenses publicitaires sur les réseaux sociaux: 156 000 $
• Investissement en marketing de contenu: 98 500 $

Commentaires des clients et amélioration des produits

Canaux de rétroaction des clients et mesures de réponse:

Canal de rétroaction	Taux de réponse	Temps de résolution moyen
Formulaire de contact du site Web	92%	36 heures
Assistance par e-mail	88%	24 heures
Enquêtes sur les réseaux sociaux	85%	12 heures

Programmes de fidélité et campagnes promotionnelles

Statistiques du programme de fidélité pour 2024:

• Membres du programme de fidélité totale: 24 675
• Taux d'achat répété: 43%
• Remise du programme de fidélité moyen: 15%

Expérience de consommation personnalisée

Métriques et investissements de personnalisation:

Stratégie de personnalisation	Investissement	Impact de la conversion
Personnalisation par e-mail	$45,000	Augmentation de 22% des taux de clics
Publicité ciblée	$67,500	Taux de conversion 18% plus élevés
Outils de segmentation du client	$32,000	15% amélioré la fidélisation de la clientèle

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: canaux

Plateformes de commerce électronique en ligne

En 2024, Splash Beverage Group utilise les canaux de vente en ligne suivants:

Plate-forme	Volume des ventes
Amazone	1,2 million de dollars de ventes en ligne annuelles
Site Web de l'entreprise	385 000 $ Ventes en ligne directes
Détaillants en ligne tiers	675 000 $ de revenus annuels

Magasins de détail et supermarchés

Le réseau de distribution comprend:

• Total des débouchés nationaux d'épicerie: 3 742
• Partners de vente au détail principaux: Kroger, Walmart, Target
• Ventes de détail annuelles: 8,4 millions de dollars

Dépanneurs

Type de magasin	Nombre d'emplacements	Ventes annuelles
7-Eleven	1 205 magasins	2,1 millions de dollars
Cercle k	872 magasins	1,6 million de dollars
Magasins de commodité indépendants	2 345 magasins	3,5 millions de dollars

Magasins d'alcools et barreaux

Canaux de distribution des boissons alcoolisées:

• Partenariats totaux des magasins d'alcools: 1 876
• Comptes de bar et de restaurant: 1 243
• Ventes annuelles via les canaux d'alcool: 5,2 millions de dollars

Marketing numérique directement aux consommateurs

Canal de marketing	Client portée	Taux de conversion
Publicité sur les réseaux sociaux	425 000 abonnés	3.7%
E-mail marketing	87 500 abonnés	2.9%
Campagnes numériques ciblées	672 000 impressions	4.2%

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: segments de clientèle

Consommateurs de boissons pour jeunes adultes

Selon 2023 Études de marché, 21-35 groupes d'âge représentent 38,7% de la consommation de boissons alcoolisées aux États-Unis.

Groupe d'âge	Pourcentage de la consommation de boissons	Dépenses annuelles
21-25 ans	17.3%	1 245 $ par an
26-35 ans	21.4%	1 687 $ par an

Millennial et Gen Z démographique

Les consommateurs du millénaire et de la génération Z représentent 48,2% de l'engagement total du marché des boissons en 2023.

• Taux d'engagement numérique: 72,6%
• Préférence pour les expériences de boissons uniques: 63,4%
• Les médias sociaux ont influencé les achats: 55,9%

Consommateurs soucieux de leur santé

Segment du marché des boissons soucieux de la santé d'une valeur de 89,4 milliards de dollars en 2023.

Attribut de santé	Préférence des consommateurs
Options à faible teneur en sucre	41.7%
Ingrédients naturels	37.3%
Boissons fonctionnelles	28.6%

Événements sociaux et amateurs de fête

Marché des boissons sur les événements sociaux est estimé à 42,6 milliards de dollars en 2023.

• Consommation des boissons du week-end: 67,2%
• Tendance d'achat de groupe: 54,8%
• Préférence de mélangeur premium: 39,5%

Segment du marché des boissons artisanales

La taille du marché des boissons artisanales a atteint 95,4 milliards de dollars en 2023.

Catégorie de boissons artisanales	Part de marché	Taux de croissance
Spiritueux artisanal	22.7%	8.3%
Mélangeurs d'artisanat	15.4%	6.9%
Boissons spécialisées	12.6%	7.5%

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: Structure des coûts

Dépenses de fabrication de produits

Pour l'exercice 2023, les dépenses totales de fabrication de produits du Splash Beverage Group étaient de 2 347 000 $.

Catégorie de coûts de fabrication	Dépenses annuelles
Coût des matières premières	$1,125,000
Travail de production	$687,000
Frais généraux d'usine	$535,000

Coûts de marketing et de publicité

Les dépenses de marketing pour SBEV en 2023 ont totalisé 1 456 000 $.

• Marketing numérique: 612 000 $
• Publicité médiatique traditionnelle: 414 000 $
• Salon du commerce et marketing d'événements: 430 000 $

Distribution et logistique

Les dépenses de distribution pour 2023 étaient de 1 789 000 $.

Composant de coût logistique	Dépenses annuelles
Transport	$987,000
Entrepôts	$452,000
Conditionnement	$350,000

Investissements de recherche et développement

Les dépenses de R&D pour Splash Beverage Group en 2023 étaient de 543 000 $.

• Développement de nouveaux produits: 312 000 $
• Innovation des ingrédients: 231 000 $

Surfaçon administratives et opérationnelles

Les coûts administratifs totaux pour 2023 étaient de 1 234 000 $.

Catégorie aérienne	Dépenses annuelles
Salaires exécutifs	$687,000
Frais opérationnels de bureau	$347,000
Services professionnels	$200,000

Splash Beverage Group, Inc. (SBEV) - Modèle d'entreprise: Strots de revenus

Ventes de boissons alcoolisées

Pour l'exercice 2023, Splash Beverage Group a annoncé un chiffre d'affaires alcoolisé des boissons de 3,2 millions de dollars, principalement de leurs marques de vin de Johnny Slices et Pulpoloco.

Marque	Revenus de vente 2023	Pénétration du marché
Johnny tranches	1,7 million de dollars	12 États
Vin de Pulpoloco	1,5 million de dollars	8 États

Ventes de boissons non alcoolisées

Les ventes de boissons non alcoolisées en 2023 ont généré 1,8 million de dollars, principalement de leur marque Tapout Energy Drink.

• Tapout Energy Drink: 1,8 million de dollars de revenus
• Canaux de distribution: dépanneurs, plates-formes en ligne

Accords de licence de marque

Les revenus de licence de marque pour 2023 ont totalisé 450 000 $, avec des accords dans plusieurs catégories de produits.

Partenariats de marque stratégique

Les partenariats stratégiques ont contribué environ 275 000 $ en sources de revenus supplémentaires au cours de 2023.

Expansion du marché international

Les ventes internationales ont atteint 625 000 $ en 2023, avec des marchés primaires au Canada et certains pays européens.

Région	Revenu 2023	Pourcentage de croissance
Canada	$425,000	18%
Europe	$200,000	12%

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Value Propositions

Diversified portfolio across high-growth categories (tequila, wine, functional drinks)

Splash Beverage Group, Inc. portfolio includes brands across alcoholic and non-alcoholic segments, such as flavored tequilas under the SALT Tequila and Chispo Tequila brand names, wine under the Copa DI Vino brand name, and sangria under the Pulpoloco Sangria brand. The company also markets TapouT performance hydration and recovery drink and Water Joe, a coffee-infused sparkling water. The projected revenue for Full Year 2025 is between $38 million and $42 million.

Premium, innovative products like Chispo Tequila and Pulpoloco Sangria

The company's brands demonstrating strong growth potential include Chispo Tequila and Pulpoloco Sangria. Pulpoloco Sangria is crafted and imported from Spain using a blend of true Spanish ingredients and is packed in a unique eco-friendly CartoCan®. This sangria line includes Smooth Red (Traditional Fruits), Soft Rosé (Strawberry Lemonade), and Crisp White (Lemon Ginger) varietals.

Product Category	Brand Examples	Distribution Footprint Detail
Tequila	Chispo Tequila, SALT Tequila	Not specified in detail
Wine	Copa di Vino	Secured distribution in 115+ Total Wine & More stores across 8 states for Pulpoloco
Sangria	Pulpoloco Sangria	Year-one orders for the new water asset already exceed $10 million

Access to pristine Costa Rican water with alkaline pH of 7.8 and electrolytes

Splash Beverage Group, Inc. acquired exclusive water rights to a natural spring source in Costa Rica for $20 million, issued in convertible preferred stock. The source is a volcanic aquifer located in Garabito, Puntarenas, Costa Rica, within one of the globally recognized Blue Zones. Independent testing confirms the spring water is naturally alkaline with a pH of 7.8 and contains minerals including magnesium, calcium, and silica. An initial international purchase order for this premium bottled water, from the All Day Group in the UAE, was valued at a minimum of $500,000.

Focus on consumer trends like natural quality and health benefits

The value proposition centers on purity, sustainability, and wellness credentials associated with the Costa Rican water source. The water is described as naturally alkaline and mineral-rich. The Pulpoloco Sangria packaging uses an eco-friendly CartoCan® to extend shelf life without adding any preservatives. The company's forecasted annual revenue growth rate of 1,243.74% is forecast to beat the industry average of -13.43%.

Multi-channel availability via retail, on-premise, and e-commerce

Splash Beverage Group, Inc. partners with distribution networks to bring its portfolio to market through retail, on-premise, and e-commerce channels. The company serves business-to-business retailers and end users through its website and third-party storefronts. The company's strategy includes the restart of the Qplash e-commerce platform, which is a driver for projected 2025 revenue growth.

• The company operates in two segments: Manufacture and Distribution of Non-Alcoholic and Alcoholic Beverages, and Retail Sale of Beverages And Groceries Online.
• Pulpoloco Sangria distribution was secured across 115+ stores in 8 states via Total Wine & More.
• The company's forecasted return on equity (ROE) for 2025-2026 is -506.71%.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Relationships

You're looking at how Splash Beverage Group, Inc. (SBEV) connects with the people buying their drinks as of late 2025. It's a mix of direct digital sales and heavy reliance on established trade channels, which is typical for a growing beverage player trying to scale fast.

Direct-to-Consumer (DTC) engagement via the Qplash.com e-commerce channel

The Qplash.com e-commerce channel is a key focus for direct customer interaction. Management projects that Qplash sales will hit the low to mid-20s millions in 2025. To give you some context, before recent liquidity challenges hampered operations, Qplash historically generated sales between $4 million and $4.5 million per quarter. Honestly, the operational footprint for this channel is lean; it's supported by only four individuals. They manage a fast cash conversion cycle, getting payments in just 5-10 business days after inventory procurement.

Targeted marketing to build brand awareness and consumer loyalty

Building awareness centers on getting new brands like Chispo Tequila into the hands of consumers across key markets. The overall 2025 revenue projection for Splash Beverage Group, Inc. (SBEV) sits between $38 million and $42 million, which relies heavily on successful brand adoption driven by these targeted efforts. The company anticipates achieving EBITDA positive status by late Q2 2025 or early Q3 2025, a milestone that requires strong consumer pull translating to sales velocity.

Key brand and product focus areas driving customer engagement include:

• Launch of Chispo Tequila across six states.
• Expansion into the THC beverage category, anticipating significant near-term demand.
• Continued push for the Copa di Vino brand in established retail channels.

Strong trade partner relationships for new product launches

Trade partners are defintely critical for getting volume out the door. The excitement from these partners has been strong, especially around new product introductions. For instance, the launch of Chispo Tequila is set for six key states: California, Nevada, Texas, Oklahoma, New York, and Florida. Furthermore, distribution expansion has been notable in specific geographic areas, achieving full state coverage in Washington and Texas within the Pacific Northwest, Northeast, and Southwest regions.

Here's a quick look at some key partnership metrics and targets:

Relationship Metric	Data Point / Target (Late 2025)
Projected 2025 Full Year Revenue	$38 million to $42 million
Projected Qplash.com 2025 Sales	Low to mid-20s millions
Anchor Customer Contract Value (Costa Rican Water)	Approximately $6 million annually
Circle K Authorized Locations (Copa di Vino)	Over 800 locations
Qplash.com Platform Staffing	Four individuals

High-touch sales and service for anchor on-premise customers

Securing anchor customers in the on-premise segment provides reliable, high-volume revenue streams. A significant win involves a high-volume restaurant chain agreeing to replace its current house tequila with Chispo. This kind of high-touch, direct sales engagement locks in significant initial volume. Also, the Costa Rican water business is supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, which requires dedicated service and delivery coordination leading up to expected deliveries starting as early as Q1 2026.

These anchor relationships are central to the company's path to profitability, which management targets for late Q2 2025 or early Q3 2025.

Finance: draft 13-week cash view by Friday.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Channels

You're looking at how Splash Beverage Group, Inc. gets its products into the hands of customers, which is the core of its Channels block. For an alcohol-focused company, this is defintely complex because of the three-tier system. That system mandates moving product from the manufacturer to a distributor, and then finally to the retailer.

The company has been aggressively building out its physical footprint through distributor partnerships. For instance, in the past, they secured distribution for Pulpoloco Sangría with Total Wine & More and for four-packs of Popo Loco and Copa Di Vino with Walmart. They also announced statewide distribution in Colorado through Legacy Distribution Group for brands like Copa di Vino, Pulpoloco, and SALT Tequila. Furthermore, they have established distribution in Oklahoma via Armada Distributing and secured placement for Copa di Vino in all 115 Terrible's convenience stores in the Las Vegas area.

For on-premise sales, the focus is clearly on pushing new spirits like Chispo Tequila. Splash Beverage Group, Inc. has outlined plans to launch Chispo Tequila across six states: California, Nevada, Texas, Oklahoma, New York, and Florida. A key part of this on-premise strategy involves a high-volume restaurant chain agreeing to feature Chispo Tequila as its anchor product.

The Direct-to-Consumer (DTC) channel, Qplash.com, has faced significant headwinds. Revenues from this vertically integrated B2B and B2C e-commerce platform dropped by approximately $13 million, or 88.5%, in the fiscal year 2024 due to low inventory levels. The company has signaled a restart of the Qplash e-commerce platform as a driver for its 2025 revenue projections, which are guided between $38 million and $42 million. The most recently reported quarterly revenue for Q3 2025 was $0.98 million, though the trailing twelve months revenue ending September 30, 2025, was $1.02 million.

Expansion into new categories is a major strategic move. Splash Beverage Group, Inc. recently formalized a joint venture (JV) to enter the hemp-based THC beverage category, with the company holding a 51% ownership interest. This JV centers on the 10 mg hemp-derived THC flavored seltzer brand, Nimbus. The immediate plan is to expand Nimbus into six additional states right away.

Here's a snapshot of the distribution and retail footprint expansion efforts:

Channel/Partner Type	Brand Example(s)	Geographic/Scope Detail	Data Point
National Retail Chain	Pulpoloco Sangria, Copa di Vino	Total Wine & More	Distribution secured (late 2024)
National Retail Chain	Popo Loco, Copa Di Vino	Walmart	Distribution secured for four-packs (late 2024)
Regional Retail Chain	Copa di Vino	Terrible's Convenience (Las Vegas area)	Available in all 115 stores
On-Premise (Anchor Customer)	Chispo Tequila	High-volume restaurant chain	Agreed to replace house tequila
Statewide Distributor	Copa di Vino, SALT Tequila, Pulpoloco	Colorado (Legacy Distribution Group)	Secured comprehensive coverage
New Category Expansion	Nimbus (THC Seltzer)	Multi-state expansion	Planned rollout into six additional states

The company's overall channel strategy appears to be multi-pronged, relying on traditional three-tier distribution for established brands while using strategic JVs and DTC for emerging categories. The planned FY 2025 revenue projection of $38 million to $42 million contrasts sharply with the $4.2 million revenue reported for FY 2024, suggesting heavy reliance on these channel activations succeeding.

Key channel activities and associated data points include:

• Three-tier system activation driving growth for brands like Copa di Vino and Pulpoloco.
• Expansion into the THC beverage space via a JV where Splash Beverage Group, Inc. holds 51% ownership.
• The Nimbus THC seltzer is a 10 mg product.
• Chispo Tequila launch planned across six states.
• The company is also moving forward with a Costa Rican water business, supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, with deliveries expected as early as Q1 2026.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Segments

You're looking at the customer base for Splash Beverage Group, Inc. (SBEV) as of late 2025. The company targets several distinct groups across its portfolio of alcoholic and non-alcoholic offerings.

Mass-market retail consumers seeking alcoholic and non-alcoholic beverages are served through traditional off-premise channels, supported by distribution wins. For instance, Pico Sangria secured placement in over 115 Total Wine and More stores across the US as of April 2025. This segment is key to the overall revenue picture, which, despite a projected full-year 2025 revenue between $38 million and $42 million, showed a Trailing Twelve Months (TTM) revenue ending September 30, 2025, of only $1.02 million.

On-premise accounts (restaurants, bars) for house and premium spirits represent a channel where spirits volume saw growth. General on-premise data for Q1 2025 indicated spirits volume was up +2% year-over-year. The company's strategy aligns with the trend where premium spirit categories drive dollar sales in this environment.

Consumers focused on premium, functional, and innovative drinks are targeted through brand development like the Bobble Buzz hard seltzer line and expansion of the Copa di Vino brand. The company's Q3 2024 gross margin reached 30%, up from 23% in Q2 2024, driven partly by sourcing programs and lower wine costs for Copa DI Vino. This focus on quality and innovation is a stated strategy to compete in the broader beverage industry.

E-commerce buyers utilizing the Qplash.com platform represent a segment that experienced significant volatility. Revenues from the Qplash B2B and B2C e-commerce distribution platform saw a decrease of approximately $13 million, or 88.5%, in fiscal year 2024, largely due to low inventory levels. The Qplash resale business specifically reported a high gross margin percentage of 59% in Q3 2024. The company anticipated a restart of the Qplash e-commerce platform as a driver for its projected 2025 revenue growth.

Here is a snapshot of the revenue context surrounding these segments as of late 2025:

Metric	Value	Period/Context
Projected Full Year 2025 Revenue	$38 million to $42 million	Forward Guidance
TTM Revenue	$1.02 million	Ending September 30, 2025
Q3 2025 Quarterly Revenue	$0.98 million	Reported November 19, 2025
FY 2024 Annual Revenue	$4.16 million	Annual Figure
Qplash Revenue Decrease	$13 million (or 88.5%)	Fiscal Year 2024 Decline

The company's customer engagement strategy involves multiple touchpoints:

• Securing shelf space in national retail chains like Walmart, Circle K, and Publix.
• Targeting on-premise visitation, where spirit drinkers go out for a drink about once every two weeks.
• Focusing on brand innovation to capture share in the premium and functional beverage space.
• Restoring inventory to meet demand on the Qplash platform for direct-to-consumer sales.

The projected 2025 EBITDA loss was estimated around $2 million to $2.5 million, with profitability targeted for late Q2 or early Q3 2025.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the burn rate for Splash Beverage Group, Inc. (SBEV) as of late 2025. The cost structure is heavily weighted toward operational overhead and financing obligations, which is typical for a company in an aggressive growth/turnaround phase.

The overall cost profile shows significant pressure, especially when comparing revenue to expenses in the most recent period. For the Trailing Twelve Months (TTM) ending September 30, 2025, the Cost of Revenue was $1.4 million against total Revenue of only $1.02 million, resulting in a negative Gross Profit of $-0.37 million. This indicates that the cost to produce and acquire inventory outpaced sales for the period.

Here is a breakdown of the key cost components based on the latest available figures:

Cost Category	TTM Ending Sep 30, 2025 (Millions USD)	FY 2024 (Millions USD)
Cost of Revenue (COGS)	$1.40	$3.80
Selling, General & Admin (SG&A)	$6.73	$9.72
Total Operating Expenses	$14.95	$12.08
Interest Expense	$-5.87	$-7.38
Legal Settlements (One-time/Specific)	$-	$-0.33

Cost of Goods Sold (COGS) for Beverage Production and Inventory Acquisition

The Cost of Revenue, or COGS, reflects the direct costs tied to producing and acquiring the beverage inventory for brands like Copa DI Vino and Pulpoloco. The margin performance has been volatile, which speaks to sourcing and production efficiency challenges. For instance, Q3 2024 saw gross margins improve to 30%, up from 23% in Q2 2024 and 11% in Q1 2024, suggesting strategic sourcing programs were beginning to take effect, though the TTM figure shows a return to negative gross profit.

Debt-Related Losses and Interest Expense from Financing Activities

Financing costs are a major drain on the bottom line. The Interest Expense for the TTM ending September 30, 2025, stood at $-5.87 million, which is substantial relative to the $1.02 million in TTM revenue. This high expense is tied to the capital raises, including the private placement of convertible notes, which are necessary to fund operations but carry significant debt service costs.

Sales, General, and Administrative (SG&A) Costs for Marketing and Distribution Expansion

SG&A is the largest recurring operating cost outside of COGS. For the TTM ending September 30, 2025, SG&A was $6.73 million. This spending supports the core strategy of expanding the distribution network for Copa DI Vino and Pulpoloco. In Q3 2024, the company noted a reduction in spending, with SG&A down $500,000 from the prior quarter (Q2 2024), showing an attempt to manage these overheads.

Marketing commitments are contractually tied to sales volume:

• Royalty payment for the TapouT brand is the greater of 6% of net sales or a guaranteed minimum annual royalty of $660,000.
• Splash commits to investing 2% of sales in marketing for the TapouT Performance Brand.

Legal Costs Associated with Disputes (e.g., Terminated TapouT LLC License)

Disputes add unpredictable, non-operating costs. For fiscal year 2024, the Income Statement included a line item for Legal Settlements totaling $-0.33 million. Management acknowledged in late 2024 that the decision not to continue with the TapouT license resulted in a legal struggle with Authentic Brands Group (ABG). The TapouT license agreement was set to expire on December 31, 2025, with a renewal option.

The high operating expenses, which totaled $14.95 million for the TTM ending September 30, 2025, compared to only $1.02 million in revenue for the same period, clearly signal a period of significant cash burn that requires continuous external funding to sustain operations.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for Splash Beverage Group, Inc. (SBEV) revenue streams as of late 2025. It's a picture painted by recent filings, showing a company in a tough spot but with a potential lifeline in future contracts.

The core business model relies on two main categories of product sales, which form the basis of the Revenue Streams block in the Business Model Canvas:

• Sales of alcoholic beverages, specifically mentioning Tequila, Wine, and Sangria brands.
• Sales of non-alcoholic beverages, including performance drinks and water products.

Honestly, the recent financial reality has been stark. The operational status directly impacted top-line performance in the third quarter.

• Note: Q3 2025 revenue was $\text{\$0}$ due to suspended operations and lack of capital.
• Note: 9M 2025 revenue was $\text{\$438,272}$ for the nine months ended September 30, 2025.

Here's the quick math on the reported revenue performance leading up to the end of Q3 2025, which you need to see side-by-side with the prior year's nine-month performance:

Metric	2025 Value (9M Ended Sept 30)	2024 Value (9M Ended Sept 30)
Net Revenue (Sales)	$\text{\$438,272}$	$\text{\$3.57 million}$
Q3 2025 Net Revenue	$\text{\$0}$	$\text{\$981,858}$

Still, there's a significant potential future revenue component tied to the water assets. This is the anchor that management is clearly leaning on for a turnaround, assuming execution goes as planned.

• Potential future revenue from the multi-year water purchase order (Blu premium water) is valued at approximately $\text{\$6 million annually}$.

The company is positioning to begin deliveries from this water source as soon as Q1 2026, which is a concrete action tied to realizing that $\text{\$6 million}$ annual stream. Finance: draft 13-week cash view by Friday.