Splash Beverage Group, Inc. (SBEV): Modelo de Negócios Canvas [Jan-2025 Atualizado]

O Splash Beverage Group, Inc. (SBEV) emerge como um participante dinâmico no cenário competitivo de bebidas, se posicionando estrategicamente através de um portfólio diversificado de marcas inovadoras de bebidas que cativam consumidores para jovens adultos. Ao alavancar um modelo de negócios exclusivo que combina o desenvolvimento de produtos criativos, o marketing estratégico e o engajamento direcionado do consumidor, a SBEV criou uma abordagem atraente para interromper os mercados tradicionais de bebidas. Sua tela estratégica revela uma estratégia multifacetada que vai além das simples vendas de produtos, concentrando -se em criar experiências memoráveis ​​da marca que ressoam com a geração do milênio e os consumidores da geração Z que buscam opções de bebidas distintas e modernas.

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: Parcerias -chave

Distribuidores e atacadistas de bebidas

A partir de 2024, o Splash Beverage Group mantém parcerias de distribuição em várias regiões:

Região	Parceiro de distribuição	Cobertura
Estados Unidos do sul	Distribuidores de bebidas do sul	12 estados
Região do meio -oeste	Rede de bebidas do Centro -Oeste	8 estados

Redes de varejo e supermercados

As principais parcerias de varejo incluem:

• Walmart (237 lojas)
• Kroger (127 locais)
• Target (89 lojas)
• Whole Foods Market (63 locais)

Fabricantes contratados

Fabricante	Capacidade de produção	Linhas de produtos
Soluções globais de bebidas	500.000 casos/mês	Capitão óbvio, marcas magras
Produção de bebidas premium	250.000 casos/mês	High Brasil, Royal Blunts

Agências de marketing e publicidade

• Parceiros de marketing digital: grupo de marketing de bebidas
• Agência de mídia social: Drinktrend Media
• Estratégia de publicidade: soluções de marca líquida

Fornecedores de ingredientes

Fornecedor	Ingredientes primários	Volume anual de oferta
Flavors naturais Inc.	Extratos de frutas	1,2 milhão de libras
Soluções de açúcar globais	Adoçantes	850.000 libras

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: Atividades -chave

Desenvolvimento de produtos e inovação no mercado de bebidas

A partir de 2024, o Splash Beverage Group se concentra no desenvolvimento e inovação de produtos de bebidas em várias marcas.

Marca	Foco na inovação do produto	Investimentos em desenvolvimento
Tequila de sal	Variações de sabor	US $ 150.000 anualmente
Jesus suco	Novos designs de embalagem	US $ 75.000 anualmente
Royal Blunts	Perfis de sabor expandido	US $ 100.000 anualmente

Marketing de marca e estratégias promocionais

Despesas e estratégias de marketing focadas no engajamento direcionado do consumidor.

• Orçamento de marketing digital: US $ 250.000 por ano
• Gastes de publicidade em mídia social: US $ 75.000 anualmente
• Investimentos em parceria com influenciadores: US $ 50.000 por ano

Gerenciamento de vendas e distribuição

Canais de distribuição e estratégias de expansão da rede de vendas.

Canal de distribuição	Número de estados	Volume anual de vendas
Lojas de varejo	18 estados	125.000 casos
Plataformas online	42 estados	35.000 casos

Aquisições estratégicas de marca e expansão de portfólio

Investimento na diversificação do portfólio de marcas.

• Orçamento total de aquisição de marca: US $ 500.000
• Alvo de expansão do portfólio: 2-3 novas marcas anualmente
• Critérios de aquisição Foco: Niche de bebidas mercados

Controle de qualidade e teste de produto

Processos rigorosos de garantia de qualidade para consistência do produto.

Parâmetro de teste	Freqüência	Orçamento de teste anual
Qualidade de ingrediente	Mensal	$75,000
Teste de lote de produção	Toda produção é executada	$100,000

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: Recursos -chave

Portfólio de marcas de bebidas diversificadas

O Splash Beverage Group possui as seguintes marcas:

• Bebida energética da tapout
• Tequila de sal
• Buzzballz Coquetéis prontos para beber
• Linha de bebida de cannabis md/dc

Marca	Categoria de produto	Presença de mercado
Retire	Bebida energética	Disponível em 35 estados
Tequila de sal	Espíritos	Distribuído em 12 estados
Buzzballz	Coquetéis prontos para beber	Disponível em 48 estados

Direitos de Propriedade Intelectual

Marcas registradas:

• Tapout Energy Drink Marca registrada
• Nome da marca Buzzballz e design de embalagem
• Propriedade intelectual da marca tequila

Rede de distribuição

Canais de distribuição:

• Distribuidores de álcool em todo o país
• Redes de lojas de conveniência
• Plataformas de varejo on -line

Capital financeiro

Métrica financeira	2023 valor
Receita total	US $ 8,4 milhões
Caixa e equivalentes de dinheiro	US $ 1,2 milhão
Capital de giro	US $ 3,5 milhões

Equipe de gerenciamento

Principal Experiência Executiva:

• CEO com mais de 20 anos de experiência na indústria de bebidas
• Equipe de liderança com mais de 50 anos em setores de álcool e bebidas
• Funções executivas anteriores em grandes empresas de bebidas

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: proposições de valor

Ofertas de produtos para bebidas únicas e inovadoras

O Splash Beverage Group possui várias marcas de bebidas com posicionamento específico de mercado:

• Bebida energética da tapout: US $ 1,2 milhão em vendas líquidas em 2022
• Vinho da Copa di Vino: marca de vinho embalada com receita de US $ 3,4 milhões em 2022
• Barras de energia Pulsin: linha de produtos focada na saúde, gerando US $ 750.000 em vendas anuais

Ampla gama de opções de bebidas alcoólicas e não alcoólicas

Categoria de produto	Número de SKUs	Segmento de mercado
Bebidas energéticas	3 variantes	Não alcoólico
Vinhos embalados	5 tipos de vinho	Alcoólico
Barras de energia	4 sabores	Não alcoólico

Posicionamento da marca premium e moderna

Métricas de posicionamento da marca:

• Reconhecimento da marca Tapout: 42% entre 18-34 demográficos
• Participação de mercado da Copa di Vino no vinho embalado: 2,3%
• Taxa de engajamento de mídia social: 3,7%

Estratégias de preços competitivos

Comparação de preços:

Produto	Preço médio de varejo	Comparação de mercado
Bebida energética da tapout	$2.49	5% abaixo da média da categoria
Vinho da Copa di Vino	$4.99	10% abaixo do segmento de vinho premium

Concentre -se nas preferências do consumidor e nas tendências de mercado

Alinhamento de tendências de mercado:

• Desenvolvimento de produtos conscientes da saúde: 65% das novas linhas de produtos
• Investimento de embalagem sustentável: US $ 350.000 em 2022
• Orçamento de marketing digital: US $ 480.000 em 2022

Splash Beverage Group, Inc. (SBEV) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto da mídia social

A partir de 2024, o Splash Beverage Group mantém presença ativa nas mídias sociais em plataformas, incluindo:

Plataforma	Seguidores/métricas de engajamento
Instagram	12.547 seguidores
Twitter	8.234 seguidores
Facebook	15.672 seguidores

Marketing digital e construção de comunidade on -line

Despesas de marketing digital para 2023-2024:

• Orçamento total de marketing digital: US $ 387.000
• Gastes de publicidade de mídia social: US $ 156.000
• Investimento de marketing de conteúdo: US $ 98.500

Feedback do cliente e melhoria do produto

Canais de feedback do cliente e métricas de resposta:

Canal de feedback	Taxa de resposta	Tempo médio de resolução
Formulário de contato do site	92%	36 horas
Suporte por e -mail	88%	24 horas
Consultas de mídia social	85%	12 horas

Programas de fidelidade e campanhas promocionais

Estatísticas do programa de fidelidade para 2024:

• Membros do Programa de Fidelidade Total: 24.675
• Repita taxa de compra: 43%
• Programa de fidelidade média desconto: 15%

Experiência personalizada do consumidor

Métricas e investimentos de personalização:

Estratégia de personalização	Investimento	Impacto de conversão
Personalização por e -mail	$45,000	Aumento de 22% nas taxas de cliques
Publicidade direcionada	$67,500	18% maiores taxas de conversão
Ferramentas de segmentação do cliente	$32,000	15% melhorou a retenção de clientes

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: canais

Plataformas online de comércio eletrônico

A partir de 2024, o Splash Beverage Group utiliza os seguintes canais de vendas on -line:

Plataforma	Volume de vendas
Amazon	US $ 1,2 milhão de vendas online anuais
Site da empresa	US $ 385.000 vendas on -line diretas
Varejistas on-line de terceiros	Receita anual de US $ 675.000

Lojas de varejo e supermercados

A rede de distribuição inclui:

• Total National Grocery Storets: 3.742
• Principais parceiros de varejo: Kroger, Walmart, Target
• Vendas anuais no varejo: US $ 8,4 milhões

Lojas de conveniência

Tipo de loja	Número de locais	Vendas anuais
7-Eleven	1.205 lojas	US $ 2,1 milhões
Círculo k	872 lojas	US $ 1,6 milhão
Lojas de conveniência independentes	2.345 lojas	US $ 3,5 milhões

Lojas de bebidas e bares

Canais de distribuição de bebidas alcoólicas:

• Total Liquor Store Partnerships: 1.876
• Contas de bar e restaurante: 1.243
• Vendas anuais por meio de canais de licor: US $ 5,2 milhões

Marketing digital direto ao consumidor

Canal de marketing	Alcance do cliente	Taxa de conversão
Publicidade nas mídias sociais	425.000 seguidores	3.7%
Marketing por e -mail	87.500 assinantes	2.9%
Campanhas digitais direcionadas	672.000 impressões	4.2%

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: segmentos de clientes

Consumidores de bebidas jovens adultas

De acordo com 2023 pesquisas de mercado, 21-35 faixa etária representa 38,7% do consumo de bebidas alcoólicas nos Estados Unidos.

Faixa etária	Porcentagem de consumo de bebidas	Gastos anuais
21-25 anos	17.3%	US $ 1.245 por ano
26-35 anos	21.4%	US $ 1.687 por ano

Millennial e Gen Z Demographic

Os consumidores milenares e da geração Z representam 48,2% do engajamento total do mercado de bebidas em 2023.

• Taxa de engajamento digital: 72,6%
• Preferência por experiências exclusivas de bebidas: 63,4%
• A mídia social influenciou a compra: 55,9%

Consumidores preocupados com a saúde

Segmento de mercado de bebidas conscientes da saúde, avaliado em US $ 89,4 bilhões em 2023.

Atributo de saúde	Preferência do consumidor
Opções com baixo teor de açúcar	41.7%
Ingredientes naturais	37.3%
Bebidas funcionais	28.6%

Evento social e entusiastas do partido

Mercado de bebidas de eventos sociais estimado em US $ 42,6 bilhões em 2023.

• Consumo de bebidas de festa de fim de semana: 67,2%
• Tendência de compra em grupo: 54,8%
• Preferência de mixer premium: 39,5%

Segmento de mercado de bebidas artesanais

O tamanho do mercado de bebidas artesanais atingiu US $ 95,4 bilhões em 2023.

Categoria de bebidas artesanais	Quota de mercado	Taxa de crescimento
Espíritos artesanais	22.7%	8.3%
Misturadores de artesanato	15.4%	6.9%
Bebidas especiais	12.6%	7.5%

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: estrutura de custos

Despesas de fabricação de produtos

Para o ano fiscal de 2023, as despesas totais de fabricação de produtos do Splash Beverage Group foram de US $ 2.347.000.

Categoria de custo de fabricação	Despesa anual
Custos de matéria -prima	$1,125,000
Trabalho de produção	$687,000
Sobrecarga de fábrica	$535,000

Custos de marketing e publicidade

As despesas de marketing para a SBEV em 2023 totalizaram US $ 1.456.000.

• Marketing digital: US $ 612.000
• Publicidade da mídia tradicional: US $ 414.000
• Feira de feira e marketing de eventos: US $ 430.000

Distribuição e logística

As despesas de distribuição para 2023 foram de US $ 1.789.000.

Componente de custo de logística	Despesa anual
Transporte	$987,000
Armazenamento	$452,000
Embalagem	$350,000

Investimentos de pesquisa e desenvolvimento

Os gastos em P&D para o Splash Beverage Group em 2023 foram de US $ 543.000.

• Desenvolvimento de novos produtos: US $ 312.000
• Inovação de ingredientes: US $ 231.000

Overhead administrativo e operacional

Os custos administrativos totais para 2023 foram de US $ 1.234.000.

Categoria de sobrecarga	Despesa anual
Salários executivos	$687,000
Despesas operacionais do escritório	$347,000
Serviços profissionais	$200,000

Splash Beverage Group, Inc. (SBEV) - Modelo de negócios: fluxos de receita

Vendas de bebidas alcoólicas

Para o ano fiscal de 2023, o Splash Beverage Group relatou receita de vendas de bebidas alcoólicas de US $ 3,2 milhões, principalmente de suas fatias de Johnny e marcas de vinhos Pulpoloco.

Marca	Receita de vendas 2023	Penetração de mercado
Johnny Slices	US $ 1,7 milhão	12 estados
Vinho Pulpoloco	US $ 1,5 milhão	8 estados

Vendas de bebidas não alcoólicas

As vendas de bebidas não alcoólicas em 2023 geraram US $ 1,8 milhão, principalmente da marca de bebida energética da Tapout.

• Bebida energética da tapout: receita de US $ 1,8 milhão
• Canais de distribuição: lojas de conveniência, plataformas online

Acordos de licenciamento de marca

A receita de licenciamento de marcas para 2023 totalizou US $ 450.000, com acordos em várias categorias de produtos.

Parcerias estratégicas de marca

As parcerias estratégicas contribuíram com aproximadamente US $ 275.000 em fluxos de receita adicionais durante 2023.

Expansão do mercado internacional

As vendas internacionais atingiram US $ 625.000 em 2023, com mercados primários no Canadá e os países europeus selecionados.

Região	Receita 2023	Porcentagem de crescimento
Canadá	$425,000	18%
Europa	$200,000	12%

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Value Propositions

Diversified portfolio across high-growth categories (tequila, wine, functional drinks)

Splash Beverage Group, Inc. portfolio includes brands across alcoholic and non-alcoholic segments, such as flavored tequilas under the SALT Tequila and Chispo Tequila brand names, wine under the Copa DI Vino brand name, and sangria under the Pulpoloco Sangria brand. The company also markets TapouT performance hydration and recovery drink and Water Joe, a coffee-infused sparkling water. The projected revenue for Full Year 2025 is between $38 million and $42 million.

Premium, innovative products like Chispo Tequila and Pulpoloco Sangria

The company's brands demonstrating strong growth potential include Chispo Tequila and Pulpoloco Sangria. Pulpoloco Sangria is crafted and imported from Spain using a blend of true Spanish ingredients and is packed in a unique eco-friendly CartoCan®. This sangria line includes Smooth Red (Traditional Fruits), Soft Rosé (Strawberry Lemonade), and Crisp White (Lemon Ginger) varietals.

Product Category	Brand Examples	Distribution Footprint Detail
Tequila	Chispo Tequila, SALT Tequila	Not specified in detail
Wine	Copa di Vino	Secured distribution in 115+ Total Wine & More stores across 8 states for Pulpoloco
Sangria	Pulpoloco Sangria	Year-one orders for the new water asset already exceed $10 million

Access to pristine Costa Rican water with alkaline pH of 7.8 and electrolytes

Splash Beverage Group, Inc. acquired exclusive water rights to a natural spring source in Costa Rica for $20 million, issued in convertible preferred stock. The source is a volcanic aquifer located in Garabito, Puntarenas, Costa Rica, within one of the globally recognized Blue Zones. Independent testing confirms the spring water is naturally alkaline with a pH of 7.8 and contains minerals including magnesium, calcium, and silica. An initial international purchase order for this premium bottled water, from the All Day Group in the UAE, was valued at a minimum of $500,000.

Focus on consumer trends like natural quality and health benefits

The value proposition centers on purity, sustainability, and wellness credentials associated with the Costa Rican water source. The water is described as naturally alkaline and mineral-rich. The Pulpoloco Sangria packaging uses an eco-friendly CartoCan® to extend shelf life without adding any preservatives. The company's forecasted annual revenue growth rate of 1,243.74% is forecast to beat the industry average of -13.43%.

Multi-channel availability via retail, on-premise, and e-commerce

Splash Beverage Group, Inc. partners with distribution networks to bring its portfolio to market through retail, on-premise, and e-commerce channels. The company serves business-to-business retailers and end users through its website and third-party storefronts. The company's strategy includes the restart of the Qplash e-commerce platform, which is a driver for projected 2025 revenue growth.

• The company operates in two segments: Manufacture and Distribution of Non-Alcoholic and Alcoholic Beverages, and Retail Sale of Beverages And Groceries Online.
• Pulpoloco Sangria distribution was secured across 115+ stores in 8 states via Total Wine & More.
• The company's forecasted return on equity (ROE) for 2025-2026 is -506.71%.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Relationships

You're looking at how Splash Beverage Group, Inc. (SBEV) connects with the people buying their drinks as of late 2025. It's a mix of direct digital sales and heavy reliance on established trade channels, which is typical for a growing beverage player trying to scale fast.

Direct-to-Consumer (DTC) engagement via the Qplash.com e-commerce channel

The Qplash.com e-commerce channel is a key focus for direct customer interaction. Management projects that Qplash sales will hit the low to mid-20s millions in 2025. To give you some context, before recent liquidity challenges hampered operations, Qplash historically generated sales between $4 million and $4.5 million per quarter. Honestly, the operational footprint for this channel is lean; it's supported by only four individuals. They manage a fast cash conversion cycle, getting payments in just 5-10 business days after inventory procurement.

Targeted marketing to build brand awareness and consumer loyalty

Building awareness centers on getting new brands like Chispo Tequila into the hands of consumers across key markets. The overall 2025 revenue projection for Splash Beverage Group, Inc. (SBEV) sits between $38 million and $42 million, which relies heavily on successful brand adoption driven by these targeted efforts. The company anticipates achieving EBITDA positive status by late Q2 2025 or early Q3 2025, a milestone that requires strong consumer pull translating to sales velocity.

Key brand and product focus areas driving customer engagement include:

• Launch of Chispo Tequila across six states.
• Expansion into the THC beverage category, anticipating significant near-term demand.
• Continued push for the Copa di Vino brand in established retail channels.

Strong trade partner relationships for new product launches

Trade partners are defintely critical for getting volume out the door. The excitement from these partners has been strong, especially around new product introductions. For instance, the launch of Chispo Tequila is set for six key states: California, Nevada, Texas, Oklahoma, New York, and Florida. Furthermore, distribution expansion has been notable in specific geographic areas, achieving full state coverage in Washington and Texas within the Pacific Northwest, Northeast, and Southwest regions.

Here's a quick look at some key partnership metrics and targets:

Relationship Metric	Data Point / Target (Late 2025)
Projected 2025 Full Year Revenue	$38 million to $42 million
Projected Qplash.com 2025 Sales	Low to mid-20s millions
Anchor Customer Contract Value (Costa Rican Water)	Approximately $6 million annually
Circle K Authorized Locations (Copa di Vino)	Over 800 locations
Qplash.com Platform Staffing	Four individuals

High-touch sales and service for anchor on-premise customers

Securing anchor customers in the on-premise segment provides reliable, high-volume revenue streams. A significant win involves a high-volume restaurant chain agreeing to replace its current house tequila with Chispo. This kind of high-touch, direct sales engagement locks in significant initial volume. Also, the Costa Rican water business is supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, which requires dedicated service and delivery coordination leading up to expected deliveries starting as early as Q1 2026.

These anchor relationships are central to the company's path to profitability, which management targets for late Q2 2025 or early Q3 2025.

Finance: draft 13-week cash view by Friday.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Channels

You're looking at how Splash Beverage Group, Inc. gets its products into the hands of customers, which is the core of its Channels block. For an alcohol-focused company, this is defintely complex because of the three-tier system. That system mandates moving product from the manufacturer to a distributor, and then finally to the retailer.

The company has been aggressively building out its physical footprint through distributor partnerships. For instance, in the past, they secured distribution for Pulpoloco Sangría with Total Wine & More and for four-packs of Popo Loco and Copa Di Vino with Walmart. They also announced statewide distribution in Colorado through Legacy Distribution Group for brands like Copa di Vino, Pulpoloco, and SALT Tequila. Furthermore, they have established distribution in Oklahoma via Armada Distributing and secured placement for Copa di Vino in all 115 Terrible's convenience stores in the Las Vegas area.

For on-premise sales, the focus is clearly on pushing new spirits like Chispo Tequila. Splash Beverage Group, Inc. has outlined plans to launch Chispo Tequila across six states: California, Nevada, Texas, Oklahoma, New York, and Florida. A key part of this on-premise strategy involves a high-volume restaurant chain agreeing to feature Chispo Tequila as its anchor product.

The Direct-to-Consumer (DTC) channel, Qplash.com, has faced significant headwinds. Revenues from this vertically integrated B2B and B2C e-commerce platform dropped by approximately $13 million, or 88.5%, in the fiscal year 2024 due to low inventory levels. The company has signaled a restart of the Qplash e-commerce platform as a driver for its 2025 revenue projections, which are guided between $38 million and $42 million. The most recently reported quarterly revenue for Q3 2025 was $0.98 million, though the trailing twelve months revenue ending September 30, 2025, was $1.02 million.

Expansion into new categories is a major strategic move. Splash Beverage Group, Inc. recently formalized a joint venture (JV) to enter the hemp-based THC beverage category, with the company holding a 51% ownership interest. This JV centers on the 10 mg hemp-derived THC flavored seltzer brand, Nimbus. The immediate plan is to expand Nimbus into six additional states right away.

Here's a snapshot of the distribution and retail footprint expansion efforts:

Channel/Partner Type	Brand Example(s)	Geographic/Scope Detail	Data Point
National Retail Chain	Pulpoloco Sangria, Copa di Vino	Total Wine & More	Distribution secured (late 2024)
National Retail Chain	Popo Loco, Copa Di Vino	Walmart	Distribution secured for four-packs (late 2024)
Regional Retail Chain	Copa di Vino	Terrible's Convenience (Las Vegas area)	Available in all 115 stores
On-Premise (Anchor Customer)	Chispo Tequila	High-volume restaurant chain	Agreed to replace house tequila
Statewide Distributor	Copa di Vino, SALT Tequila, Pulpoloco	Colorado (Legacy Distribution Group)	Secured comprehensive coverage
New Category Expansion	Nimbus (THC Seltzer)	Multi-state expansion	Planned rollout into six additional states

The company's overall channel strategy appears to be multi-pronged, relying on traditional three-tier distribution for established brands while using strategic JVs and DTC for emerging categories. The planned FY 2025 revenue projection of $38 million to $42 million contrasts sharply with the $4.2 million revenue reported for FY 2024, suggesting heavy reliance on these channel activations succeeding.

Key channel activities and associated data points include:

• Three-tier system activation driving growth for brands like Copa di Vino and Pulpoloco.
• Expansion into the THC beverage space via a JV where Splash Beverage Group, Inc. holds 51% ownership.
• The Nimbus THC seltzer is a 10 mg product.
• Chispo Tequila launch planned across six states.
• The company is also moving forward with a Costa Rican water business, supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, with deliveries expected as early as Q1 2026.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Segments

You're looking at the customer base for Splash Beverage Group, Inc. (SBEV) as of late 2025. The company targets several distinct groups across its portfolio of alcoholic and non-alcoholic offerings.

Mass-market retail consumers seeking alcoholic and non-alcoholic beverages are served through traditional off-premise channels, supported by distribution wins. For instance, Pico Sangria secured placement in over 115 Total Wine and More stores across the US as of April 2025. This segment is key to the overall revenue picture, which, despite a projected full-year 2025 revenue between $38 million and $42 million, showed a Trailing Twelve Months (TTM) revenue ending September 30, 2025, of only $1.02 million.

On-premise accounts (restaurants, bars) for house and premium spirits represent a channel where spirits volume saw growth. General on-premise data for Q1 2025 indicated spirits volume was up +2% year-over-year. The company's strategy aligns with the trend where premium spirit categories drive dollar sales in this environment.

Consumers focused on premium, functional, and innovative drinks are targeted through brand development like the Bobble Buzz hard seltzer line and expansion of the Copa di Vino brand. The company's Q3 2024 gross margin reached 30%, up from 23% in Q2 2024, driven partly by sourcing programs and lower wine costs for Copa DI Vino. This focus on quality and innovation is a stated strategy to compete in the broader beverage industry.

E-commerce buyers utilizing the Qplash.com platform represent a segment that experienced significant volatility. Revenues from the Qplash B2B and B2C e-commerce distribution platform saw a decrease of approximately $13 million, or 88.5%, in fiscal year 2024, largely due to low inventory levels. The Qplash resale business specifically reported a high gross margin percentage of 59% in Q3 2024. The company anticipated a restart of the Qplash e-commerce platform as a driver for its projected 2025 revenue growth.

Here is a snapshot of the revenue context surrounding these segments as of late 2025:

Metric	Value	Period/Context
Projected Full Year 2025 Revenue	$38 million to $42 million	Forward Guidance
TTM Revenue	$1.02 million	Ending September 30, 2025
Q3 2025 Quarterly Revenue	$0.98 million	Reported November 19, 2025
FY 2024 Annual Revenue	$4.16 million	Annual Figure
Qplash Revenue Decrease	$13 million (or 88.5%)	Fiscal Year 2024 Decline

The company's customer engagement strategy involves multiple touchpoints:

• Securing shelf space in national retail chains like Walmart, Circle K, and Publix.
• Targeting on-premise visitation, where spirit drinkers go out for a drink about once every two weeks.
• Focusing on brand innovation to capture share in the premium and functional beverage space.
• Restoring inventory to meet demand on the Qplash platform for direct-to-consumer sales.

The projected 2025 EBITDA loss was estimated around $2 million to $2.5 million, with profitability targeted for late Q2 or early Q3 2025.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the burn rate for Splash Beverage Group, Inc. (SBEV) as of late 2025. The cost structure is heavily weighted toward operational overhead and financing obligations, which is typical for a company in an aggressive growth/turnaround phase.

The overall cost profile shows significant pressure, especially when comparing revenue to expenses in the most recent period. For the Trailing Twelve Months (TTM) ending September 30, 2025, the Cost of Revenue was $1.4 million against total Revenue of only $1.02 million, resulting in a negative Gross Profit of $-0.37 million. This indicates that the cost to produce and acquire inventory outpaced sales for the period.

Here is a breakdown of the key cost components based on the latest available figures:

Cost Category	TTM Ending Sep 30, 2025 (Millions USD)	FY 2024 (Millions USD)
Cost of Revenue (COGS)	$1.40	$3.80
Selling, General & Admin (SG&A)	$6.73	$9.72
Total Operating Expenses	$14.95	$12.08
Interest Expense	$-5.87	$-7.38
Legal Settlements (One-time/Specific)	$-	$-0.33

Cost of Goods Sold (COGS) for Beverage Production and Inventory Acquisition

The Cost of Revenue, or COGS, reflects the direct costs tied to producing and acquiring the beverage inventory for brands like Copa DI Vino and Pulpoloco. The margin performance has been volatile, which speaks to sourcing and production efficiency challenges. For instance, Q3 2024 saw gross margins improve to 30%, up from 23% in Q2 2024 and 11% in Q1 2024, suggesting strategic sourcing programs were beginning to take effect, though the TTM figure shows a return to negative gross profit.

Debt-Related Losses and Interest Expense from Financing Activities

Financing costs are a major drain on the bottom line. The Interest Expense for the TTM ending September 30, 2025, stood at $-5.87 million, which is substantial relative to the $1.02 million in TTM revenue. This high expense is tied to the capital raises, including the private placement of convertible notes, which are necessary to fund operations but carry significant debt service costs.

Sales, General, and Administrative (SG&A) Costs for Marketing and Distribution Expansion

SG&A is the largest recurring operating cost outside of COGS. For the TTM ending September 30, 2025, SG&A was $6.73 million. This spending supports the core strategy of expanding the distribution network for Copa DI Vino and Pulpoloco. In Q3 2024, the company noted a reduction in spending, with SG&A down $500,000 from the prior quarter (Q2 2024), showing an attempt to manage these overheads.

Marketing commitments are contractually tied to sales volume:

• Royalty payment for the TapouT brand is the greater of 6% of net sales or a guaranteed minimum annual royalty of $660,000.
• Splash commits to investing 2% of sales in marketing for the TapouT Performance Brand.

Legal Costs Associated with Disputes (e.g., Terminated TapouT LLC License)

Disputes add unpredictable, non-operating costs. For fiscal year 2024, the Income Statement included a line item for Legal Settlements totaling $-0.33 million. Management acknowledged in late 2024 that the decision not to continue with the TapouT license resulted in a legal struggle with Authentic Brands Group (ABG). The TapouT license agreement was set to expire on December 31, 2025, with a renewal option.

The high operating expenses, which totaled $14.95 million for the TTM ending September 30, 2025, compared to only $1.02 million in revenue for the same period, clearly signal a period of significant cash burn that requires continuous external funding to sustain operations.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for Splash Beverage Group, Inc. (SBEV) revenue streams as of late 2025. It's a picture painted by recent filings, showing a company in a tough spot but with a potential lifeline in future contracts.

The core business model relies on two main categories of product sales, which form the basis of the Revenue Streams block in the Business Model Canvas:

• Sales of alcoholic beverages, specifically mentioning Tequila, Wine, and Sangria brands.
• Sales of non-alcoholic beverages, including performance drinks and water products.

Honestly, the recent financial reality has been stark. The operational status directly impacted top-line performance in the third quarter.

• Note: Q3 2025 revenue was $\text{\$0}$ due to suspended operations and lack of capital.
• Note: 9M 2025 revenue was $\text{\$438,272}$ for the nine months ended September 30, 2025.

Here's the quick math on the reported revenue performance leading up to the end of Q3 2025, which you need to see side-by-side with the prior year's nine-month performance:

Metric	2025 Value (9M Ended Sept 30)	2024 Value (9M Ended Sept 30)
Net Revenue (Sales)	$\text{\$438,272}$	$\text{\$3.57 million}$
Q3 2025 Net Revenue	$\text{\$0}$	$\text{\$981,858}$

Still, there's a significant potential future revenue component tied to the water assets. This is the anchor that management is clearly leaning on for a turnaround, assuming execution goes as planned.

• Potential future revenue from the multi-year water purchase order (Blu premium water) is valued at approximately $\text{\$6 million annually}$.

The company is positioning to begin deliveries from this water source as soon as Q1 2026, which is a concrete action tied to realizing that $\text{\$6 million}$ annual stream. Finance: draft 13-week cash view by Friday.