Splash Beverage Group, Inc. (SBEV): Business Model Canvas

Splash Beverage Group, Inc. (SBEV) entwickelt sich zu einem dynamischen Akteur in der wettbewerbsintensiven Getränkelandschaft und positioniert sich strategisch durch ein vielfältiges Portfolio innovativer Getränkemarken, die junge erwachsene Verbraucher in ihren Bann ziehen. Durch die Nutzung eines einzigartigen Geschäftsmodells, das kreative Produktentwicklung, strategisches Marketing und gezielte Verbrauchereinbindung vereint, hat SBEV einen überzeugenden Ansatz zur Umwälzung traditioneller Getränkemärkte entwickelt. Ihre strategische Leinwand offenbart eine vielschichtige Strategie, die über den einfachen Produktverkauf hinausgeht und sich stattdessen auf die Schaffung unvergesslicher Markenerlebnisse konzentriert, die bei Millennials und Verbrauchern der Generation Z Anklang finden, die auf der Suche nach unverwechselbaren und trendigen Getränkeoptionen sind.

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Wichtige Partnerschaften

Getränkehändler und Großhändler

Ab 2024 unterhält die Splash Beverage Group Vertriebspartnerschaften in mehreren Regionen:

Region	Vertriebspartner	Abdeckung
Südliche Vereinigten Staaten	Südliche Getränkehändler	12 Staaten
Region Mittlerer Westen	Midwest Beverage Network	8 Staaten

Einzelhandelsketten und Lebensmittelgeschäfte

Zu den wichtigsten Einzelhandelspartnerschaften gehören:

• Walmart (237 Geschäfte)
• Kroger (127 Standorte)
• Ziel (89 Geschäfte)
• Whole Foods Market (63 Standorte)

Vertragshersteller

Hersteller	Produktionskapazität	Produktlinien
Globale Getränkelösungen	500.000 Fälle/Monat	Captain Obvious, Skinny Brands
Premium-Getränkeproduktion	250.000 Fälle/Monat	Hohes Brasilien, Royal Blunts

Marketing- und Werbeagenturen

• Partner für digitales Marketing: Beverage Marketing Group
• Social-Media-Agentur: DrinkTrend Media
• Werbestrategie: Liquid Branding-Lösungen

Zutatenlieferanten

Lieferant	Hauptzutaten	Jährliches Liefervolumen
Natürliche Aromen Inc.	Fruchtextrakte	1,2 Millionen Pfund
Globale Zuckerlösungen	Süßstoffe	850.000 Pfund

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Hauptaktivitäten

Produktentwicklung und Innovation im Getränkemarkt

Ab 2024 konzentriert sich die Splash Beverage Group auf die Entwicklung und Innovation von Getränkeprodukten mehrerer Marken.

Marke	Fokus auf Produktinnovation	Entwicklungsinvestitionen
SALZ-Tequila	Geschmacksvariationen	150.000 US-Dollar pro Jahr
Jesus-Saft	Neue Verpackungsdesigns	75.000 $ jährlich
Royal Blunts	Erweiterte Geschmacksprofile	100.000 US-Dollar pro Jahr

Markenmarketing und Werbestrategien

Marketingausgaben und -strategien konzentrierten sich auf eine gezielte Kundeneinbindung.

• Budget für digitales Marketing: 250.000 US-Dollar pro Jahr
• Ausgaben für Social-Media-Werbung: 75.000 US-Dollar pro Jahr
• Investitionen in Influencer-Partnerschaften: 50.000 US-Dollar pro Jahr

Vertriebs- und Vertriebsmanagement

Vertriebskanäle und Strategien zur Erweiterung des Vertriebsnetzes.

Vertriebskanal	Anzahl der Staaten	Jährliches Verkaufsvolumen
Einzelhandelsgeschäfte	18 Staaten	125.000 Fälle
Online-Plattformen	42 Staaten	35.000 Fälle

Strategische Markenakquisitionen und Portfolioerweiterung

Investition in die Diversifizierung des Markenportfolios.

• Gesamtbudget für Markenakquise: 500.000 US-Dollar
• Portfolioerweiterungsziel: 2-3 neue Marken pro Jahr
• Schwerpunkt der Akquisitionskriterien: Nischengetränkemärkte

Qualitätskontrolle und Produkttests

Strenge Qualitätssicherungsprozesse für Produktkonsistenz.

Testparameter	Häufigkeit	Jährliches Testbudget
Qualität der Inhaltsstoffe	Monatlich	$75,000
Produktionschargentests	Bei jedem Produktionslauf	$100,000

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Getränkemarkenportfolio

Die Splash Beverage Group besitzt die folgenden Marken:

• TapouT Energy Drink
• SALZ-Tequila
• Buzzballz trinkfertige Cocktails
• MD/DC Cannabis-Getränkelinie

Marke	Produktkategorie	Marktpräsenz
TapouT	Energy-Drink	Verfügbar in 35 Staaten
SALZ-Tequila	Geister	In 12 Staaten verteilt
Buzzballz	Trinkfertige Cocktails	Verfügbar in 48 Staaten

Geistige Eigentumsrechte

Eingetragene Marken:

• TapouT-Energy-Drink-Marke
• Markenname und Verpackungsdesign von Buzzballz
• Geistiges Eigentum der Marke SALT Tequila

Vertriebsnetz

Vertriebskanäle:

• Bundesweite Alkoholhändler
• Convenience-Store-Netzwerke
• Online-Einzelhandelsplattformen

Finanzkapital

Finanzkennzahl	Wert 2023
Gesamtumsatz	8,4 Millionen US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	1,2 Millionen US-Dollar
Betriebskapital	3,5 Millionen Dollar

Management-Team

Wichtige Führungserfahrung:

• CEO mit mehr als 20 Jahren Erfahrung in der Getränkeindustrie
• Führungsteam mit insgesamt über 50 Jahren Erfahrung in der Alkohol- und Getränkebranche
• Frühere Führungspositionen in großen Getränkeunternehmen

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Wertversprechen

Einzigartige und innovative Getränkeproduktangebote

Die Splash Beverage Group besitzt mehrere Getränkemarken mit spezifischer Marktpositionierung:

• TapouT Energy Drink: 1,2 Millionen US-Dollar Nettoumsatz im Jahr 2022
• Copa Di Vino Wine: Abgepackte Weinmarke mit einem Umsatz von 3,4 Millionen US-Dollar im Jahr 2022
• Pulsin-Energieriegel: Gesundheitsorientierte Produktlinie mit einem Jahresumsatz von 750.000 US-Dollar

Große Auswahl an alkoholischen und alkoholfreien Getränken

Produktkategorie	Anzahl der SKUs	Marktsegment
Energy-Drinks	3 Varianten	Alkoholfrei
Verpackte Weine	5 Weinsorten	Alkoholiker
Energieriegel	4 Geschmacksrichtungen	Alkoholfrei

Hochwertige und trendige Markenpositionierung

Kennzahlen zur Markenpositionierung:

• Bekanntheit der Marke TapouT: 42 % bei der Altersgruppe der 18- bis 34-Jährigen
• Marktanteil von Copa Di Vino bei verpacktem Wein: 2,3 %
• Social-Media-Engagement-Rate: 3,7 %

Wettbewerbsfähige Preisstrategien

Preisvergleich:

Produkt	Durchschnittlicher Einzelhandelspreis	Marktvergleich
TapouT Energy Drink	$2.49	5 % unter dem Kategoriedurchschnitt
Copa Di Vino Wein	$4.99	10 % unter dem Premiumweinsegment

Konzentrieren Sie sich auf Verbraucherpräferenzen und Markttrends

Ausrichtung auf Markttrends:

• Gesundheitsbewusste Produktentwicklung: 65 % der neuen Produktlinien
• Investition in nachhaltige Verpackungen: 350.000 US-Dollar im Jahr 2022
• Budget für digitales Marketing: 480.000 US-Dollar im Jahr 2022

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Kundenbeziehungen

Direktes Social-Media-Engagement

Ab 2024 unterhält die Splash Beverage Group eine aktive Social-Media-Präsenz auf folgenden Plattformen:

Plattform	Follower/Engagement-Metriken
Instagram	12.547 Follower
Twitter	8.234 Follower
Facebook	15.672 Follower

Digitales Marketing und Online-Community-Aufbau

Ausgaben für digitales Marketing für 2023–2024:

• Gesamtbudget für digitales Marketing: 387.000 US-Dollar
• Ausgaben für Social-Media-Werbung: 156.000 US-Dollar
• Content-Marketing-Investition: 98.500 $

Kundenfeedback und Produktverbesserung

Kundenfeedbackkanäle und Reaktionsmetriken:

Feedback-Kanal	Rücklaufquote	Durchschnittliche Lösungszeit
Website-Kontaktformular	92%	36 Stunden
E-Mail-Support	88%	24 Stunden
Anfragen zu sozialen Medien	85%	12 Stunden

Treueprogramme und Werbekampagnen

Statistiken zum Treueprogramm für 2024:

• Gesamtzahl der Mitglieder des Treueprogramms: 24.675
• Wiederholungskaufrate: 43 %
• Durchschnittlicher Rabatt im Treueprogramm: 15 %

Personalisiertes Verbrauchererlebnis

Personalisierungskennzahlen und Investitionen:

Personalisierungsstrategie	Investition	Conversion-Auswirkungen
E-Mail-Personalisierung	$45,000	22 % Steigerung der Klickraten
Gezielte Werbung	$67,500	18 % höhere Conversion-Raten
Tools zur Kundensegmentierung	$32,000	15 % verbesserte Kundenbindung

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Kanäle

Online-E-Commerce-Plattformen

Ab 2024 nutzt die Splash Beverage Group die folgenden Online-Vertriebskanäle:

Plattform	Verkaufsvolumen
Amazon	1,2 Millionen US-Dollar jährlicher Online-Umsatz
Unternehmenswebsite	Direkter Online-Verkauf im Wert von 385.000 US-Dollar
Online-Händler von Drittanbietern	675.000 $ Jahresumsatz

Einzelhandelsgeschäfte und Supermärkte

Das Vertriebsnetz umfasst:

• Gesamtzahl der landesweiten Lebensmittelgeschäfte: 3.742
• Wichtige Einzelhandelspartner: Kroger, Walmart, Target
• Jährlicher Einzelhandelsumsatz: 8,4 Millionen US-Dollar

Convenience-Stores

Geschäftstyp	Anzahl der Standorte	Jährlicher Verkauf
7-Eleven	1.205 Geschäfte	2,1 Millionen US-Dollar
Kreis K	872 Geschäfte	1,6 Millionen US-Dollar
Unabhängige Convenience-Stores	2.345 Geschäfte	3,5 Millionen Dollar

Spirituosengeschäfte und Bars

Vertriebskanäle für alkoholische Getränke:

• Gesamtzahl der Partnerschaften mit Spirituosengeschäften: 1.876
• Bar- und Restaurantkonten: 1.243
• Jahresumsatz über Spirituosenkanäle: 5,2 Millionen US-Dollar

Digitales Direct-to-Consumer-Marketing

Marketingkanal	Kundenreichweite	Conversion-Rate
Social-Media-Werbung	425.000 Follower	3.7%
E-Mail-Marketing	87.500 Abonnenten	2.9%
Gezielte digitale Kampagnen	672.000 Impressionen	4.2%

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Kundensegmente

Junge erwachsene Getränkekonsumenten

Laut Marktforschung aus dem Jahr 2023 macht die Altersgruppe der 21- bis 35-Jährigen 38,7 % des Alkoholkonsums in den Vereinigten Staaten aus.

Altersgruppe	Prozentsatz des Getränkekonsums	Jährliche Ausgaben
21-25 Jahre	17.3%	1.245 $ pro Jahr
26-35 Jahre	21.4%	1.687 $ pro Jahr

Bevölkerungsgruppe der Millennials und der Generation Z

Millennials und die Generation Z machen im Jahr 2023 48,2 % des gesamten Getränkemarktengagements aus.

• Digitale Engagement-Rate: 72,6 %
• Präferenz für einzigartige Getränkeerlebnisse: 63,4 %
• Social Media beeinflusste den Kauf: 55,9 %

Gesundheitsbewusste Verbraucher

Marktsegment für gesundheitsbewusste Getränke mit einem Wert von 89,4 Milliarden US-Dollar im Jahr 2023.

Gesundheitsattribut	Verbraucherpräferenz
Optionen mit wenig Zucker	41.7%
Natürliche Inhaltsstoffe	37.3%
Funktionelle Getränke	28.6%

Freunde gesellschaftlicher Veranstaltungen und Partys

Der Getränkemarkt für gesellschaftliche Veranstaltungen wird im Jahr 2023 auf 42,6 Milliarden US-Dollar geschätzt.

• Getränkekonsum auf Partys am Wochenende: 67,2 %
• Kaufneigung der Gruppe: 54,8 %
• Präferenz für Premium-Mischer: 39,5 %

Marktsegment für Craft-Getränke

Die Marktgröße für Craft-Getränke erreichte im Jahr 2023 95,4 Milliarden US-Dollar.

Kategorie „Craft-Getränke“.	Marktanteil	Wachstumsrate
Craft-Spirituosen	22.7%	8.3%
Handwerksmischer	15.4%	6.9%
Spezialgetränke	12.6%	7.5%

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Kostenstruktur

Kosten für die Produktherstellung

Im Geschäftsjahr 2023 beliefen sich die gesamten Produktherstellungskosten der Splash Beverage Group auf 2.347.000 US-Dollar.

Kategorie „Herstellungskosten“.	Jährliche Ausgaben
Rohstoffkosten	$1,125,000
Produktionsarbeit	$687,000
Fabrik-Overhead	$535,000

Marketing- und Werbekosten

Die Marketingausgaben für SBEV beliefen sich im Jahr 2023 auf insgesamt 1.456.000 US-Dollar.

• Digitales Marketing: 612.000 US-Dollar
• Traditionelle Medienwerbung: 414.000 US-Dollar
• Messe- und Eventmarketing: 430.000 US-Dollar

Vertrieb und Logistik

Die Vertriebskosten für 2023 beliefen sich auf 1.789.000 US-Dollar.

Logistikkostenkomponente	Jährliche Ausgaben
Transport	$987,000
Lagerhaltung	$452,000
Verpackung	$350,000

Forschungs- und Entwicklungsinvestitionen

Die Forschungs- und Entwicklungsausgaben der Splash Beverage Group beliefen sich im Jahr 2023 auf 543.000 US-Dollar.

• Entwicklung neuer Produkte: 312.000 US-Dollar
• Zutateninnovation: 231.000 US-Dollar

Verwaltungs- und Betriebsaufwand

Die gesamten Verwaltungskosten für 2023 beliefen sich auf 1.234.000 US-Dollar.

Overhead-Kategorie	Jährliche Ausgaben
Gehälter für Führungskräfte	$687,000
Bürobetriebskosten	$347,000
Professionelle Dienstleistungen	$200,000

Splash Beverage Group, Inc. (SBEV) – Geschäftsmodell: Einnahmequellen

Verkauf alkoholischer Getränke

Für das Geschäftsjahr 2023 meldete die Splash Beverage Group einen Umsatz mit alkoholischen Getränken in Höhe von 3,2 Millionen US-Dollar, hauptsächlich mit ihren Weinmarken Johnny Slices und Pulpoloco.

Marke	Umsatzerlöse 2023	Marktdurchdringung
Johnny Slices	1,7 Millionen US-Dollar	12 Staaten
Pulpoloco-Wein	1,5 Millionen Dollar	8 Staaten

Verkauf von alkoholfreien Getränken

Der Umsatz mit alkoholfreien Getränken erwirtschaftete im Jahr 2023 1,8 Millionen US-Dollar, hauptsächlich durch die Energy-Drink-Marke TapOut.

• TapOut Energy Drink: 1,8 Millionen US-Dollar Umsatz
• Vertriebskanäle: Convenience Stores, Online-Plattformen

Markenlizenzvereinbarungen

Die Einnahmen aus Markenlizenzen beliefen sich im Jahr 2023 auf insgesamt 450.000 US-Dollar, mit Vereinbarungen über mehrere Produktkategorien hinweg.

Strategische Markenpartnerschaften

Strategische Partnerschaften trugen im Jahr 2023 zu zusätzlichen Einnahmequellen in Höhe von rund 275.000 US-Dollar bei.

Internationale Marktexpansion

Der internationale Umsatz erreichte im Jahr 2023 625.000 US-Dollar, mit Hauptmärkten in Kanada und ausgewählten europäischen Ländern.

Region	Umsatz 2023	Wachstumsprozentsatz
Kanada	$425,000	18%
Europa	$200,000	12%

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Value Propositions

Diversified portfolio across high-growth categories (tequila, wine, functional drinks)

Splash Beverage Group, Inc. portfolio includes brands across alcoholic and non-alcoholic segments, such as flavored tequilas under the SALT Tequila and Chispo Tequila brand names, wine under the Copa DI Vino brand name, and sangria under the Pulpoloco Sangria brand. The company also markets TapouT performance hydration and recovery drink and Water Joe, a coffee-infused sparkling water. The projected revenue for Full Year 2025 is between $38 million and $42 million.

Premium, innovative products like Chispo Tequila and Pulpoloco Sangria

The company's brands demonstrating strong growth potential include Chispo Tequila and Pulpoloco Sangria. Pulpoloco Sangria is crafted and imported from Spain using a blend of true Spanish ingredients and is packed in a unique eco-friendly CartoCan®. This sangria line includes Smooth Red (Traditional Fruits), Soft Rosé (Strawberry Lemonade), and Crisp White (Lemon Ginger) varietals.

Product Category	Brand Examples	Distribution Footprint Detail
Tequila	Chispo Tequila, SALT Tequila	Not specified in detail
Wine	Copa di Vino	Secured distribution in 115+ Total Wine & More stores across 8 states for Pulpoloco
Sangria	Pulpoloco Sangria	Year-one orders for the new water asset already exceed $10 million

Access to pristine Costa Rican water with alkaline pH of 7.8 and electrolytes

Splash Beverage Group, Inc. acquired exclusive water rights to a natural spring source in Costa Rica for $20 million, issued in convertible preferred stock. The source is a volcanic aquifer located in Garabito, Puntarenas, Costa Rica, within one of the globally recognized Blue Zones. Independent testing confirms the spring water is naturally alkaline with a pH of 7.8 and contains minerals including magnesium, calcium, and silica. An initial international purchase order for this premium bottled water, from the All Day Group in the UAE, was valued at a minimum of $500,000.

Focus on consumer trends like natural quality and health benefits

The value proposition centers on purity, sustainability, and wellness credentials associated with the Costa Rican water source. The water is described as naturally alkaline and mineral-rich. The Pulpoloco Sangria packaging uses an eco-friendly CartoCan® to extend shelf life without adding any preservatives. The company's forecasted annual revenue growth rate of 1,243.74% is forecast to beat the industry average of -13.43%.

Multi-channel availability via retail, on-premise, and e-commerce

Splash Beverage Group, Inc. partners with distribution networks to bring its portfolio to market through retail, on-premise, and e-commerce channels. The company serves business-to-business retailers and end users through its website and third-party storefronts. The company's strategy includes the restart of the Qplash e-commerce platform, which is a driver for projected 2025 revenue growth.

• The company operates in two segments: Manufacture and Distribution of Non-Alcoholic and Alcoholic Beverages, and Retail Sale of Beverages And Groceries Online.
• Pulpoloco Sangria distribution was secured across 115+ stores in 8 states via Total Wine & More.
• The company's forecasted return on equity (ROE) for 2025-2026 is -506.71%.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Relationships

You're looking at how Splash Beverage Group, Inc. (SBEV) connects with the people buying their drinks as of late 2025. It's a mix of direct digital sales and heavy reliance on established trade channels, which is typical for a growing beverage player trying to scale fast.

Direct-to-Consumer (DTC) engagement via the Qplash.com e-commerce channel

The Qplash.com e-commerce channel is a key focus for direct customer interaction. Management projects that Qplash sales will hit the low to mid-20s millions in 2025. To give you some context, before recent liquidity challenges hampered operations, Qplash historically generated sales between $4 million and $4.5 million per quarter. Honestly, the operational footprint for this channel is lean; it's supported by only four individuals. They manage a fast cash conversion cycle, getting payments in just 5-10 business days after inventory procurement.

Targeted marketing to build brand awareness and consumer loyalty

Building awareness centers on getting new brands like Chispo Tequila into the hands of consumers across key markets. The overall 2025 revenue projection for Splash Beverage Group, Inc. (SBEV) sits between $38 million and $42 million, which relies heavily on successful brand adoption driven by these targeted efforts. The company anticipates achieving EBITDA positive status by late Q2 2025 or early Q3 2025, a milestone that requires strong consumer pull translating to sales velocity.

Key brand and product focus areas driving customer engagement include:

• Launch of Chispo Tequila across six states.
• Expansion into the THC beverage category, anticipating significant near-term demand.
• Continued push for the Copa di Vino brand in established retail channels.

Strong trade partner relationships for new product launches

Trade partners are defintely critical for getting volume out the door. The excitement from these partners has been strong, especially around new product introductions. For instance, the launch of Chispo Tequila is set for six key states: California, Nevada, Texas, Oklahoma, New York, and Florida. Furthermore, distribution expansion has been notable in specific geographic areas, achieving full state coverage in Washington and Texas within the Pacific Northwest, Northeast, and Southwest regions.

Here's a quick look at some key partnership metrics and targets:

Relationship Metric	Data Point / Target (Late 2025)
Projected 2025 Full Year Revenue	$38 million to $42 million
Projected Qplash.com 2025 Sales	Low to mid-20s millions
Anchor Customer Contract Value (Costa Rican Water)	Approximately $6 million annually
Circle K Authorized Locations (Copa di Vino)	Over 800 locations
Qplash.com Platform Staffing	Four individuals

High-touch sales and service for anchor on-premise customers

Securing anchor customers in the on-premise segment provides reliable, high-volume revenue streams. A significant win involves a high-volume restaurant chain agreeing to replace its current house tequila with Chispo. This kind of high-touch, direct sales engagement locks in significant initial volume. Also, the Costa Rican water business is supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, which requires dedicated service and delivery coordination leading up to expected deliveries starting as early as Q1 2026.

These anchor relationships are central to the company's path to profitability, which management targets for late Q2 2025 or early Q3 2025.

Finance: draft 13-week cash view by Friday.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Channels

You're looking at how Splash Beverage Group, Inc. gets its products into the hands of customers, which is the core of its Channels block. For an alcohol-focused company, this is defintely complex because of the three-tier system. That system mandates moving product from the manufacturer to a distributor, and then finally to the retailer.

The company has been aggressively building out its physical footprint through distributor partnerships. For instance, in the past, they secured distribution for Pulpoloco Sangría with Total Wine & More and for four-packs of Popo Loco and Copa Di Vino with Walmart. They also announced statewide distribution in Colorado through Legacy Distribution Group for brands like Copa di Vino, Pulpoloco, and SALT Tequila. Furthermore, they have established distribution in Oklahoma via Armada Distributing and secured placement for Copa di Vino in all 115 Terrible's convenience stores in the Las Vegas area.

For on-premise sales, the focus is clearly on pushing new spirits like Chispo Tequila. Splash Beverage Group, Inc. has outlined plans to launch Chispo Tequila across six states: California, Nevada, Texas, Oklahoma, New York, and Florida. A key part of this on-premise strategy involves a high-volume restaurant chain agreeing to feature Chispo Tequila as its anchor product.

The Direct-to-Consumer (DTC) channel, Qplash.com, has faced significant headwinds. Revenues from this vertically integrated B2B and B2C e-commerce platform dropped by approximately $13 million, or 88.5%, in the fiscal year 2024 due to low inventory levels. The company has signaled a restart of the Qplash e-commerce platform as a driver for its 2025 revenue projections, which are guided between $38 million and $42 million. The most recently reported quarterly revenue for Q3 2025 was $0.98 million, though the trailing twelve months revenue ending September 30, 2025, was $1.02 million.

Expansion into new categories is a major strategic move. Splash Beverage Group, Inc. recently formalized a joint venture (JV) to enter the hemp-based THC beverage category, with the company holding a 51% ownership interest. This JV centers on the 10 mg hemp-derived THC flavored seltzer brand, Nimbus. The immediate plan is to expand Nimbus into six additional states right away.

Here's a snapshot of the distribution and retail footprint expansion efforts:

Channel/Partner Type	Brand Example(s)	Geographic/Scope Detail	Data Point
National Retail Chain	Pulpoloco Sangria, Copa di Vino	Total Wine & More	Distribution secured (late 2024)
National Retail Chain	Popo Loco, Copa Di Vino	Walmart	Distribution secured for four-packs (late 2024)
Regional Retail Chain	Copa di Vino	Terrible's Convenience (Las Vegas area)	Available in all 115 stores
On-Premise (Anchor Customer)	Chispo Tequila	High-volume restaurant chain	Agreed to replace house tequila
Statewide Distributor	Copa di Vino, SALT Tequila, Pulpoloco	Colorado (Legacy Distribution Group)	Secured comprehensive coverage
New Category Expansion	Nimbus (THC Seltzer)	Multi-state expansion	Planned rollout into six additional states

The company's overall channel strategy appears to be multi-pronged, relying on traditional three-tier distribution for established brands while using strategic JVs and DTC for emerging categories. The planned FY 2025 revenue projection of $38 million to $42 million contrasts sharply with the $4.2 million revenue reported for FY 2024, suggesting heavy reliance on these channel activations succeeding.

Key channel activities and associated data points include:

• Three-tier system activation driving growth for brands like Copa di Vino and Pulpoloco.
• Expansion into the THC beverage space via a JV where Splash Beverage Group, Inc. holds 51% ownership.
• The Nimbus THC seltzer is a 10 mg product.
• Chispo Tequila launch planned across six states.
• The company is also moving forward with a Costa Rican water business, supported by a multi-year anchor customer purchase order valued at approximately $6 million annually, with deliveries expected as early as Q1 2026.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Customer Segments

You're looking at the customer base for Splash Beverage Group, Inc. (SBEV) as of late 2025. The company targets several distinct groups across its portfolio of alcoholic and non-alcoholic offerings.

Mass-market retail consumers seeking alcoholic and non-alcoholic beverages are served through traditional off-premise channels, supported by distribution wins. For instance, Pico Sangria secured placement in over 115 Total Wine and More stores across the US as of April 2025. This segment is key to the overall revenue picture, which, despite a projected full-year 2025 revenue between $38 million and $42 million, showed a Trailing Twelve Months (TTM) revenue ending September 30, 2025, of only $1.02 million.

On-premise accounts (restaurants, bars) for house and premium spirits represent a channel where spirits volume saw growth. General on-premise data for Q1 2025 indicated spirits volume was up +2% year-over-year. The company's strategy aligns with the trend where premium spirit categories drive dollar sales in this environment.

Consumers focused on premium, functional, and innovative drinks are targeted through brand development like the Bobble Buzz hard seltzer line and expansion of the Copa di Vino brand. The company's Q3 2024 gross margin reached 30%, up from 23% in Q2 2024, driven partly by sourcing programs and lower wine costs for Copa DI Vino. This focus on quality and innovation is a stated strategy to compete in the broader beverage industry.

E-commerce buyers utilizing the Qplash.com platform represent a segment that experienced significant volatility. Revenues from the Qplash B2B and B2C e-commerce distribution platform saw a decrease of approximately $13 million, or 88.5%, in fiscal year 2024, largely due to low inventory levels. The Qplash resale business specifically reported a high gross margin percentage of 59% in Q3 2024. The company anticipated a restart of the Qplash e-commerce platform as a driver for its projected 2025 revenue growth.

Here is a snapshot of the revenue context surrounding these segments as of late 2025:

Metric	Value	Period/Context
Projected Full Year 2025 Revenue	$38 million to $42 million	Forward Guidance
TTM Revenue	$1.02 million	Ending September 30, 2025
Q3 2025 Quarterly Revenue	$0.98 million	Reported November 19, 2025
FY 2024 Annual Revenue	$4.16 million	Annual Figure
Qplash Revenue Decrease	$13 million (or 88.5%)	Fiscal Year 2024 Decline

The company's customer engagement strategy involves multiple touchpoints:

• Securing shelf space in national retail chains like Walmart, Circle K, and Publix.
• Targeting on-premise visitation, where spirit drinkers go out for a drink about once every two weeks.
• Focusing on brand innovation to capture share in the premium and functional beverage space.
• Restoring inventory to meet demand on the Qplash platform for direct-to-consumer sales.

The projected 2025 EBITDA loss was estimated around $2 million to $2.5 million, with profitability targeted for late Q2 or early Q3 2025.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the burn rate for Splash Beverage Group, Inc. (SBEV) as of late 2025. The cost structure is heavily weighted toward operational overhead and financing obligations, which is typical for a company in an aggressive growth/turnaround phase.

The overall cost profile shows significant pressure, especially when comparing revenue to expenses in the most recent period. For the Trailing Twelve Months (TTM) ending September 30, 2025, the Cost of Revenue was $1.4 million against total Revenue of only $1.02 million, resulting in a negative Gross Profit of $-0.37 million. This indicates that the cost to produce and acquire inventory outpaced sales for the period.

Here is a breakdown of the key cost components based on the latest available figures:

Cost Category	TTM Ending Sep 30, 2025 (Millions USD)	FY 2024 (Millions USD)
Cost of Revenue (COGS)	$1.40	$3.80
Selling, General & Admin (SG&A)	$6.73	$9.72
Total Operating Expenses	$14.95	$12.08
Interest Expense	$-5.87	$-7.38
Legal Settlements (One-time/Specific)	$-	$-0.33

Cost of Goods Sold (COGS) for Beverage Production and Inventory Acquisition

The Cost of Revenue, or COGS, reflects the direct costs tied to producing and acquiring the beverage inventory for brands like Copa DI Vino and Pulpoloco. The margin performance has been volatile, which speaks to sourcing and production efficiency challenges. For instance, Q3 2024 saw gross margins improve to 30%, up from 23% in Q2 2024 and 11% in Q1 2024, suggesting strategic sourcing programs were beginning to take effect, though the TTM figure shows a return to negative gross profit.

Debt-Related Losses and Interest Expense from Financing Activities

Financing costs are a major drain on the bottom line. The Interest Expense for the TTM ending September 30, 2025, stood at $-5.87 million, which is substantial relative to the $1.02 million in TTM revenue. This high expense is tied to the capital raises, including the private placement of convertible notes, which are necessary to fund operations but carry significant debt service costs.

Sales, General, and Administrative (SG&A) Costs for Marketing and Distribution Expansion

SG&A is the largest recurring operating cost outside of COGS. For the TTM ending September 30, 2025, SG&A was $6.73 million. This spending supports the core strategy of expanding the distribution network for Copa DI Vino and Pulpoloco. In Q3 2024, the company noted a reduction in spending, with SG&A down $500,000 from the prior quarter (Q2 2024), showing an attempt to manage these overheads.

Marketing commitments are contractually tied to sales volume:

• Royalty payment for the TapouT brand is the greater of 6% of net sales or a guaranteed minimum annual royalty of $660,000.
• Splash commits to investing 2% of sales in marketing for the TapouT Performance Brand.

Legal Costs Associated with Disputes (e.g., Terminated TapouT LLC License)

Disputes add unpredictable, non-operating costs. For fiscal year 2024, the Income Statement included a line item for Legal Settlements totaling $-0.33 million. Management acknowledged in late 2024 that the decision not to continue with the TapouT license resulted in a legal struggle with Authentic Brands Group (ABG). The TapouT license agreement was set to expire on December 31, 2025, with a renewal option.

The high operating expenses, which totaled $14.95 million for the TTM ending September 30, 2025, compared to only $1.02 million in revenue for the same period, clearly signal a period of significant cash burn that requires continuous external funding to sustain operations.

Splash Beverage Group, Inc. (SBEV) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for Splash Beverage Group, Inc. (SBEV) revenue streams as of late 2025. It's a picture painted by recent filings, showing a company in a tough spot but with a potential lifeline in future contracts.

The core business model relies on two main categories of product sales, which form the basis of the Revenue Streams block in the Business Model Canvas:

• Sales of alcoholic beverages, specifically mentioning Tequila, Wine, and Sangria brands.
• Sales of non-alcoholic beverages, including performance drinks and water products.

Honestly, the recent financial reality has been stark. The operational status directly impacted top-line performance in the third quarter.

• Note: Q3 2025 revenue was $\text{\$0}$ due to suspended operations and lack of capital.
• Note: 9M 2025 revenue was $\text{\$438,272}$ for the nine months ended September 30, 2025.

Here's the quick math on the reported revenue performance leading up to the end of Q3 2025, which you need to see side-by-side with the prior year's nine-month performance:

Metric	2025 Value (9M Ended Sept 30)	2024 Value (9M Ended Sept 30)
Net Revenue (Sales)	$\text{\$438,272}$	$\text{\$3.57 million}$
Q3 2025 Net Revenue	$\text{\$0}$	$\text{\$981,858}$

Still, there's a significant potential future revenue component tied to the water assets. This is the anchor that management is clearly leaning on for a turnaround, assuming execution goes as planned.

• Potential future revenue from the multi-year water purchase order (Blu premium water) is valued at approximately $\text{\$6 million annually}$.

The company is positioning to begin deliveries from this water source as soon as Q1 2026, which is a concrete action tied to realizing that $\text{\$6 million}$ annual stream. Finance: draft 13-week cash view by Friday.