South Plains Financial, Inc. (SPFI): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de South Plains Financial, Inc. (SPFI), une puissance bancaire régionale qui transforme les services financiers axés sur la communauté à travers le Texas et le Nouveau-Mexique. Avec une toile de modèle commercial méticuleusement conçu qui équilibre des solutions numériques innovantes et des expériences bancaires personnalisées, SPFI montre comment une institution financière locale peut exploiter la technologie, les racines communautaires profondes et les stratégies de prêt ciblées pour créer une valeur unique pour les petites entreprises, les entreprises agricoles et les clients individuels des clients individuels pour . Découvrez comment cette institution financière dynamique navigue dans le paysage bancaire complexe avec une approche trépide des rasoirs pour la banque basée sur les relations et l'innovation technologique.

South Plains Financial, Inc. (SPFI) - Modèle commercial: partenariats clés

Collaborations bancaires locales et régionales

Depuis le quatrième trimestre 2023, South Plains Financial maintient des partenariats stratégiques avec 27 institutions bancaires locales et régionales à travers le Texas et le Nouveau-Mexique. Le volume total des prêts collaboratifs a atteint 412,3 millions de dollars en 2023.

Type de partenaire	Nombre de partenaires	Volume de prêt collaboratif
Banques communautaires locales	18	267,5 millions de dollars
Réseaux bancaires régionaux	9	144,8 millions de dollars

Réseaux de prêts agricoles et commerciaux

SPFI collabore avec 43 réseaux de prêts agricoles et commerciaux, en mettant l'accent sur les secteurs agricoles du Texas.

• Partenariats sur les prêts agricoles: 23 réseaux
• Partenariats de prêts commerciaux: 20 réseaux
• Valeur de prêt du réseau total: 276,9 millions de dollars en 2023

Fournisseurs de services technologiques

South Plains Financial Partners avec 12 fournisseurs de services technologiques pour les solutions bancaires numériques, investissant 8,7 millions de dollars dans les infrastructures technologiques en 2023.

Catégorie de partenaires technologiques	Nombre de partenaires	Investissement
Systèmes bancaires de base	4	3,2 millions de dollars
Fournisseurs de cybersécurité	3	2,5 millions de dollars
Plateformes bancaires numériques	5	3,0 millions de dollars

Associations de petites entreprises

SPFI maintient des partenariats avec 37 associations de petites entreprises au Texas et au Nouveau-Mexique, soutenant 1 842 prêts aux petites entreprises totalisant 129,6 millions de dollars en 2023.

Intermédiaires d'assurance et de service financier

La banque collabore avec 19 intermédiaires d'assurance et de service financier, générant 54,3 millions de dollars de revenus croisés en 2023.

Type intermédiaire	Nombre de partenaires	Revenus générés
Assureurs	11	32,7 millions de dollars
Brokers de service financier	8	21,6 millions de dollars

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: Activités clés

Prêts commerciaux et agricoles

Au quatrième trimestre 2023, South Plains Financial a déclaré un portefeuille de prêts total de 2,05 milliards de dollars, les prêts commerciaux et agricoles représentant une partie importante de leurs activités de prêt.

Catégorie de prêt	Volume total	Pourcentage de portefeuille
Immobilier commercial	789,4 millions de dollars	38.5%
Prêts agricoles	412,6 millions de dollars	20.1%
Commercial & Prêts industriels	356,2 millions de dollars	17.4%

Services bancaires au détail

South Plains Financial exploite 57 emplacements bancaires à service complet à travers le Texas et le Nouveau-Mexique en 2024.

• Comptes de chèque et d'épargne des consommateurs
• Produits de prêt personnel
• Services de prêt hypothécaire
• Offres de cartes de crédit

Gestion des dépôts et des investissements

Dépôts totaux au 31 décembre 2023: 2,38 milliards de dollars

Type de dépôt	Volume total	Taux d'intérêt
Vérification sans intérêt	612,3 millions de dollars	0.00%
Vérification des intérêts	456,7 millions de dollars	1.25%
Comptes d'épargne	389,5 millions de dollars	0.75%
Dépôts de temps	921,5 millions de dollars	3.50%

Développement de la plate-forme bancaire numérique

Transactions bancaires numériques en 2023: 4,2 millions moyens mensuels

• Téléchargements d'applications bancaires mobiles: 78 500
• Utilisateurs bancaires en ligne: 142 000
• Taux de croissance des transactions numériques: 18,3%

Gestion des risques et avis financier

Actifs pondérés au risque au T2 2023: 1,87 milliard de dollars

Métrique de gestion des risques	Valeur
Ratio de capital de niveau 1	12.4%
Ratio de capital total	13.6%
Ratio de prêts non performants	0.87%

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: Ressources clés

Forte infrastructure bancaire régionale

Au quatrième trimestre 2023, South Plains Financial, Inc. exploite 56 emplacements bancaires au total au Texas et au Nouveau-Mexique. Les actifs totaux ont déclaré 5,0 milliards de dollars avec des dépôts totaux de 4,4 milliards de dollars.

Métrique d'infrastructure	Quantité
Emplacements bancaires totaux	56
États d'opération	Texas, Nouveau-Mexique
Actif total	5,0 milliards de dollars
Dépôts totaux	4,4 milliards de dollars

Équipe de gestion financière expérimentée

Le leadership clé comprend:

• Curtis Griffith - Président et chef de la direction
• Bob Harper - directeur financier
• Tiration exécutive moyenne: 12,5 ans dans les services bancaires

Technologie des banques numériques avancées

Les plates-formes bancaires numériques comprennent:

• Application bancaire mobile
• Capacités de transaction en ligne
• Surveillance du compte en temps réel

Réseau étendu de succursales locales

État	Nombre de branches
Texas	48
New Mexico	8

Capital financier robuste et réserves

Mesures de capital financière au 31 décembre 2023:

• Ratio de capital de niveau 1: 14,2%
• Ratio de capital total basé sur les risques: 15,6%
• Présentation des actionnaires: 539,1 millions de dollars

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: propositions de valeur

Services bancaires personnalisés pour les communautés locales

Au quatrième trimestre 2023, South Plains Financial dessert 27 centres bancaires à travers le Texas et le Nouveau-Mexique. Le total des actifs déclarés était de 4,18 milliards de dollars, avec un portefeuille de prêts de 3,42 milliards de dollars.

Catégorie de service	Nombre d'offres	Client portée
Comptes bancaires personnels	12 types de compte distincts	Plus de 85 000 clients
Produits d'épargne personnelles	7 variations de compte d'épargne	Couverture du marché régional

Produits de prêt agricoles et commerciaux compétitifs

Les prêts agricoles représentaient 872 millions de dollars du portefeuille total de prêts de SPFI en 2023.

• Produits de prêt agricole: 15 programmes de prêt spécialisés
• Gamme de prêts commerciaux: 50 000 $ à 5 millions de dollars
• Taille moyenne des prêts agricoles: 624 000 $

Expériences bancaires numériques et en personne pratique

Les métriques des banques numériques pour 2023 comprenaient un taux d'adoption des banques mobiles de 62% parmi les clients.

Service numérique	Engagement des utilisateurs
Application bancaire mobile	128 000 utilisateurs actifs
Payage des factures en ligne	42% des clients bancaires numériques

Solutions financières sur mesure pour les petites et moyennes entreprises

Le segment des banques d'entreprise a généré 186 millions de dollars de revenus de prêts commerciaux en 2023.

• Portfolio de prêts aux petites entreprises: 642 millions de dollars
• Taille moyenne des prêts commerciaux: 387 000 $
• Client de la clientèle des entreprises: 4 200 comptes d'entreprise actifs

Prise de décision locale et banque basée sur les relations

Les décisions de prêts locaux traitées dans les 48 heures pour 91% des demandes de prêt en 2023.

Métrique de décision	Performance
Approbations de prêts locaux	Taux d'approbation de 93%
Durée moyenne de la relation client	7,4 ans

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: relations avec les clients

Gestion des relations personnelles

Au quatrième trimestre 2023, South Plains Financial maintient 24 emplacements bancaires à service complet à travers le Texas. La banque dessert environ 58 000 comptes clients actifs avec une approche de gestion des relations personnalisée.

Segment de clientèle	Stratégie de gestion des relations	Fréquence d'interaction moyenne
Banque d'affaires	Gestionnaires de relations dédiées	Consultations personnelles mensuelles
Banque personnelle	Service client personnalisé	Revues financières trimestrielles

Service client axé sur la communauté

En 2023, South Plains Financial a investi 1,2 million de dollars dans les programmes de sensibilisation communautaire et d'engagement client local.

• Communissants d'événements communautaires: 42 événements locaux
• Programmes de littératie financière: 18 ateliers
• Contributions de bienfaisance locales: 385 000 $

Canaux de support bancaire numérique

Les plates-formes bancaires numériques à partir de 2024 incluent:

Canal numérique	Utilisateurs actifs	Volume de transaction
Application bancaire mobile	38 500 utilisateurs	1,2 million de transactions mensuelles
Plateforme bancaire en ligne	45 700 utilisateurs	980 000 transactions mensuelles

Approche de prêt basée sur les relations

Métriques de la relation de prêt pour 2023:

• Portfolio total de prêts: 2,3 milliards de dollars
• Durée moyenne des relations de prêt: 7,4 ans
• Taux de prêt client répété: 62%

Services de consultation financière réguliers

Statistiques des services de consultation financière pour 2023:

Type de consultation	Nombre de consultations	Durée moyenne
Planification financière personnelle	3 200 consultations	1,5 heures
Stratégie financière d'entreprise	1 100 consultations	2,3 heures

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: canaux

Réseau de succursale physique

En 2024, South Plains Financial exploite 57 sites bancaires à travers le Texas et le Nouveau-Mexique. Distribution spécifique des succursales:

État	Nombre de branches	Zones de service primaires
Texas	48	Lubbock, Amarillo, Midland-Odessa
New Mexico	9	Régions orientales du Nouveau-Mexique

Plateforme bancaire en ligne

Caractéristiques de la plate-forme bancaire numérique:

• Accès du compte pour 92 437 utilisateurs bancaires en ligne actifs
• Volume de transaction: 3,4 millions de transactions numériques en 2023
• Fonctionnalités de sécurité, y compris l'authentification multi-facteurs

Application bancaire mobile

Statistiques des applications mobiles:

• 59 283 utilisateurs d'applications mobiles actifs
• Disponible sur les plateformes iOS et Android
• Fonctionnalité de capture de dépôt mobile
• Surveillance du compte en temps réel

Centres d'appels de service client

Emplacement	Compte	Heures d'opération
Lubbock, TX	42 représentants	7h30 - 18h00 CST
Support à distance	18 représentants	Support numérique 24/7

Réseau ATM

Détails de l'infrastructure ATM:

• Nombre de guichets automatiques totaux: 87 machines
• Emplacements ATM du Texas: 74
• Emplacements ATM du Nouveau-Mexique: 13
• Volume de transaction mensuel moyen: 213 500 transactions ATM

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: segments de clients

Petites et moyennes entreprises

Au quatrième trimestre 2023, South Plains Financial dessert environ 3 750 clients commerciaux de taille petite et moyenne à travers le Texas et le Nouveau-Mexique. Portfolio total de prêts commerciaux pour PME: 487,3 millions de dollars.

Segment d'entreprise	Nombre de clients	Valeur totale du prêt
Commerces de détail	1,275	156,2 millions de dollars
Services professionnels	982	213,7 millions de dollars
Fabrication	497	117,4 millions de dollars

Entreprises du secteur agricole

Les prêts agricoles représentent 22,6% du portefeuille total de prêts de SPFI, avec 1 650 clients agricoles actifs. Volume total de prêts agricoles: 342,6 millions de dollars.

• Prêts de production agricole: 187,3 millions de dollars
• Opérations du bétail: 105,4 millions de dollars
• Financement de l'équipement agricole: 49,9 millions de dollars

Clients bancaires de détail individuels

Total de la clientèle des services bancaires au détail: 47 500 personnes. Les comptes de dépôt totalisent 1,2 milliard de dollars.

Type de compte	Nombre de clients	Dépôts totaux
Comptes chèques	28,300	592,4 millions de dollars
Comptes d'épargne	15,200	387,6 ​​millions de dollars
Comptes de marché monétaire	4,000	220,0 millions de dollars

Clients bancaires communautaires locaux

Le segment bancaire communautaire couvre 12 comtés au Texas et au Nouveau-Mexique. Relations totales de la banque communautaire: 5 600 clients.

• Comptes du gouvernement local: 87
• Organisations à but non lucratif: 213
• Institutions communautaires: 156

Investisseurs immobiliers commerciaux

Portefeuille de prêts immobiliers commerciaux: 612,4 millions de dollars, desservant 425 clients des investisseurs immobiliers actifs.

Catégorie immobilière	Nombre d'investisseurs	Valeur totale du prêt
Investissement résidentiel	187	246,7 millions de dollars
Propriétés commerciales	138	365,9 millions de dollars
Développement	100	0,8 million de dollars

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: Structure des coûts

Succursale des dépenses opérationnelles

À partir du rapport annuel de 2023, South Plains Financial a déclaré des frais d'exploitation totale de 23,4 millions de dollars. La répartition de ces dépenses comprend:

Catégorie de dépenses	Montant ($)
Frais d'occupation	8,750,000
Services publics	2,340,000
Entretien	3,510,000
Sécurité	1,170,000

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour SPFI en 2023 ont totalisé 7,8 millions de dollars, avec l'allocation suivante:

• Le matériel informatique: 2,34 millions de dollars
• Licence logicielle: 3,12 millions de dollars
• Systèmes de cybersécurité: 1,56 million de dollars
• Maintenance du réseau: 780 000 $

Compensation et avantages sociaux des employés

Les dépenses totales liées aux employés pour 2023 étaient de 45,6 millions de dollars:

Catégorie de compensation	Montant ($)
Salaires de base	31,920,000
Bonus de performance	6,840,000
Assurance maladie	3,690,000
Prestations de retraite	3,150,000

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire pour 2023 s'élevaient à 5,4 millions de dollars:

• Frais juridiques et de conseil: 2,16 millions de dollars
• Logiciel de conformité: 1,08 million de dollars
• Programmes de formation: 540 000 $
• Dépenses d'audit: 1,62 million de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 ont totalisé 4,2 millions de dollars:

Canal de marketing	Montant ($)
Publicité numérique	1,470,000
Médias traditionnels	840,000
Parrainages communautaires	630,000
Campagnes d'acquisition de clients	1,260,000

South Plains Financial, Inc. (SPFI) - Modèle d'entreprise: Strots de revenus

Intérêt des prêts

Pour l'exercice 2023, South Plains Financial, Inc. 135,2 millions de dollars dans le revenu total des intérêts. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total des prêts	Revenu d'intérêt
Prêts commerciaux	742,3 millions de dollars	58,6 millions de dollars
Prêts immobiliers	1,1 milliard de dollars	62,4 millions de dollars
Prêts à la consommation	223,5 millions de dollars	14,2 millions de dollars

Frais de service bancaire

Les revenus des frais de service pour 2023 ont totalisé 24,7 millions de dollars, avec la distribution suivante:

• Frais de maintenance du compte: 8,3 millions de dollars
• Frais de découvert: 5,9 millions de dollars
• Frais de transaction ATM: 4,2 millions de dollars
• Frais de transfert de fil: 3,5 millions de dollars
• Autres services bancaires: 2,8 millions de dollars

Services d'investissement et de gestion de la patrimoine

La division de gestion de patrimoine générée 12,6 millions de dollars en revenus pour 2023, avec la ventilation du service suivante:

Type de service	Revenu
Frais de gestion des actifs	6,9 millions de dollars
Services de conseil financier	3,7 millions de dollars
Planification de la retraite	2,0 millions de dollars

Revenus des transactions bancaires numériques

Transactions bancaires numériques générées 6,4 millions de dollars en revenus pour 2023, avec les mesures suivantes:

• Frais de transaction bancaire en ligne: 3,2 millions de dollars
• Frais de transaction bancaire mobile: 2,1 millions de dollars
• Traitement des paiements numériques: 1,1 million de dollars

Offres de produits bancaires commerciaux

Les produits bancaires commerciaux ont contribué 22,5 millions de dollars aux sources de revenus en 2023:

Catégorie de produits	Revenu
Services de prêt d'entreprise	9,6 millions de dollars
Services de gestion du Trésor	7,3 millions de dollars
Services marchands	5,6 millions de dollars

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Value Propositions

You're looking at what South Plains Financial, Inc. offers its customers and the market, which is built on a deep, localized banking foundation. The core value is providing full-service commercial and consumer financial services for local markets, primarily through its subsidiary, City Bank.

The company emphasizes a deep community banking presence with local decision-making. City Bank is one of the largest independent banks in West Texas, with operations extending into the Dallas, El Paso, Greater Houston, Permian Basin, and College Station, Texas markets, plus Ruidoso, New Mexico. This local focus helps them serve small and medium-sized businesses and individuals effectively.

The breadth of offerings is a key proposition, covering a wide range of services: banking, investment, trust, and mortgage. Specifically, you see:

• Deposit products like demand, interest-bearing, and savings accounts, plus certificates of deposit.
• Traditional trust services, including real estate and family trust administration.
• Investment services such as self-directed IRAs, mutual funds, and various bonds.
• A full suite of lending, including commercial real estate, general commercial, residential construction, 1-4 family residential, and auto loans.
• Mortgage banking services.

The financial health underpinning these services is a major value driver. South Plains Financial, Inc. maintains solid credit quality with nonperforming assets to total assets at 0.26% (Q3 2025). That low ratio, reported as of September 30, 2025, shows excellent asset management compared to the 0.59% seen in Q3 2024.

For shareholders, the commitment is clear through strong shareholder returns with seven consecutive years of dividend increases. The latest declared quarterly dividend was $0.16 per share, with an ex-date of October 27, 2025. The one-year dividend growth was reported at 10.71%.

Here's a quick look at some key financial metrics that back up the stability of these value propositions as of the third quarter of 2025:

Financial Metric	Value (as of September 30, 2025)	Reporting Period
Nonperforming Assets to Total Assets	0.26%	Q3 2025
Return on Average Assets (ROAA)	1.47%	Q3 2025
Tangible Book Value per Share	$28.14	As of September 30, 2025
Total Deposits	$3.88 billion	As of September 30, 2025
Common Equity Tier 1 Capital Ratio	14.41%	As of September 30, 2025

Also, consider the capital strength; the consolidated total risk-based capital ratio stood at 17.34%, and the tier 1 leverage ratio was 12.37% at September 30, 2025. These figures significantly exceed regulatory minimums, which is a value proposition of safety for depositors and stability for investors. Finance: draft the pro forma asset quality impact of the BOH Holdings merger by next Tuesday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Customer Relationships

South Plains Financial, Inc. (SPFI) centers its model on a relationship-driven, community-focused banking model. This is evidenced by management's stated focus on recruiting experienced lenders to bring in high-quality customer relationships to support loan and deposit growth. The bank's organic growth strategy is key, even while considering mergers. As of the second quarter of 2025, the company was actively working to accelerate loan origination capacity through strategic hiring, particularly in the Dallas market. The full-year 2025 loan growth guidance was set at the lower end of the company's low to mid-single-digit range. This approach prioritizes deep, established connections over purely transactional volume.

The structure supporting this relationship focus involves dedicated commercial and retail lending officers. While the exact count of dedicated officers isn't public, the overall employee count for South Plains Financial, Inc. as of late 2025 was reported as 600 employees. The bank provides a wide range of services that require specialized relationship managers, including commercial real estate loans, general and specialized commercial loans (covering agriculture, energy, retail, etc.), residential construction loans, and 1-4 family residential loans.

For high-touch service for trust and investment clients, South Plains Financial, Inc., through City Bank, offers traditional trust products and services. This includes specialized administration for family trusts, revocable and irrevocable trusts, and charitable trusts for both individuals and corporations. Investment services provided directly to clients include self-directed IRAs, money market funds, mutual funds, and various fixed-income securities like treasury bills and tax-exempt municipal bonds.

The bank integrates digital self-service options via the technology platform to complement its high-touch service. As of September 30, 2025, the bank maintained a significant base of low-cost funding, with noninterest-bearing deposits totaling $1.05 billion. These noninterest-bearing deposits represented 27.0% of the total deposits, which stood at $3.88 billion at that date. The company directs customers to its technology platform via its website, spfi.bank.

The commitment to proactive communication during M&A transitions was clearly demonstrated with the December 1, 2025, announcement of the definitive merger agreement with BOH Holdings, Inc. The communication strategy explicitly sought to limit customer attrition risk by stressing continuity. For Bank of Houston customers, the messaging confirmed that until the data migration on May 8, 2026, account numbers, cards, routing numbers, branch and ATM access, and hours were expected to remain unchanged. This proactive stability messaging is crucial for maintaining customer relationships during structural change.

Here's a look at the scale and expected pro forma footprint following the announced acquisition:

Metric	South Plains Financial (SPFI) as of 9/30/2025 (Standalone)	Pro Forma (Including BOH as of 9/30/2025 Estimates)
Total Assets	Not explicitly stated for SPFI standalone	Approximately $5.4 billion
Total Loans	Not explicitly stated for SPFI standalone	Approximately $3.8 billion
Total Deposits	Not explicitly stated for SPFI standalone	Approximately $4.6 billion
Total Branch Locations (Texas)	24 branch locations (pre-merger)	26 branches across Texas (post-completion)
Transaction Value	N/A	Approximately $105.9 million

The relationship focus is also supported by the bank's overall financial health, which provides the capital base to support client expansion:

• Tangible book value (non-GAAP) per share was $28.14 as of September 30, 2025.
• The consolidated common equity tier 1 risk-based capital ratio was 13.86% at June 30, 2025.
• The tier 1 leverage ratio was 12.12% at June 30, 2025.
• The allowance for credit losses to loans held for investment ratio was 1.45% as of September 30, 2025.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Channels

You're looking at how South Plains Financial, Inc. (SPFI), through its City Bank operations, physically and digitally connects with its customers as of late 2025. The channel strategy is clearly anchored in a physical footprint across key Southwestern markets, supplemented by specialized lending offices and digital access.

The core physical network, as reported just before the BOH Holdings, Inc. merger finalization, included a substantial presence in Texas and New Mexico.

Physical branch network across Texas and New Mexico

City Bank operates a network of physical locations designed to serve its community bank base. As of the end of 2025, before the full integration of the BOH Holdings, Inc. acquisition, the network stood at:

• The existing City Bank network comprised 24 branch locations.
• These branches are situated across Texas and Eastern New Mexico.

The announced merger with BOH Holdings, Inc., effective December 1, 2025, is set to expand this physical reach. The pro forma entity is projected to have 26 branches across Texas upon closing, expected in April 2026, which includes the addition of the Bank of Houston locations.

Mortgage and lending offices for specialized services

For focused credit origination, South Plains Financial, Inc. maintains dedicated offices separate from the main branch structure. These offices handle specialized lending needs, particularly mortgages.

• The company operates seven mortgage locations across Texas and New Mexico.
• The services offered through these channels include commercial real estate loans and 1-4 family residential loans.

Here's a quick look at the physical channel scale, incorporating the near-term merger impact:

Channel Component	Metric	City Bank (Pre-Merger, Late 2025)	Pro Forma (Post-BOH Merger, Est. 2026)
Physical Branch Network	Number of Branches	24	26 (Texas focus)
Specialized Offices	Number of Mortgage Locations	7	Data not specified post-merger structure
Acquired Branches (BOH)	Number of Branches Added	N/A	2 (Transitioning to City Bank)

Digital banking platform (online and mobile)

South Plains Financial, Inc. supports its physical presence with digital access points. The bank offers both online and mobile banking modes for customers to manage their accounts, which include demand deposit accounts, savings, and certificates of deposit.

• Digital channels facilitate ongoing customer interaction and transaction processing.
• The bank provides debit and credit card services, which are integral to digital channel use.

Direct sales force for commercial and private banking

For higher-value commercial and private banking relationships, SPFI relies on a direct engagement model. The strategy mentioned involves adding experienced lenders to drive organic loan growth, which points to a dedicated sales/relationship management team.

• This channel targets small and medium-sized businesses and individuals for complex financial products.
• Services delivered via this force include general and specialized commercial loans, and trust products.

ATM network and indirect lending channels

Customer access extends to automated teller machines and through third-party arrangements. The merger announcement confirmed that ATM access for the acquired Bank of Houston customers is expected to remain unchanged until May 8, 2026, indicating integration of ATM networks is a planned step.

• City Bank offers indirect lending as one of its additional banking services.
• ATM access continuity is maintained for acquired customers during the transition period.

Finance: draft the pro forma branch map update based on the BOH acquisition by next Tuesday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Customer Segments

You're mapping out the core customer base for South Plains Financial, Inc. (SPFI), the holding company for City Bank, right as they finalize a major strategic move. Honestly, their customer segments are deeply rooted in the Texas community banking model, serving both the Main Street businesses and the folks who bank there.

The primary audience is split between commercial clients and retail consumers across their footprint, which, as of late 2025, spans Texas and Eastern New Mexico. Following the announced merger with BOH Holdings, Inc., the pro forma entity is set to have a significantly expanded presence, particularly in the high-growth Houston MSA.

Here's a look at the scale and reach across these segments, based on the latest reported figures as of September 30, 2025, reflecting the combined entity's projected size:

Metric	South Plains Financial (Pre-Merger Standalone)	Pro Forma (Post-Merger, as of 9/30/2025 Data)
Total Assets	More than $4 billion	Approximately $5.4 billion
Total Loans Held for Investment (LHI)	$3.08 billion (as of 3/31/2025)	Approximately $3.8 billion
Total Deposits	$3.88 billion (as of 9/30/2025)	Approximately $4.6 billion
Total Branch Locations	24 branch locations	26 branches across Texas

Small and medium-sized businesses (SMBs) in core markets are a bedrock for South Plains Financial. They are the recipients of the commercial loan growth that has been broad across the portfolio. The bank provides a wide array of commercial financial services tailored to these local enterprises in its established markets like Lubbock, Dallas, and El Paso.

Individuals and consumers are the base for the retail banking side. They use the standard deposit products-demand accounts, savings, and certificates of deposit-alongside debit and credit cards. As of September 30, 2025, noninterest-bearing deposits totaled $1.05 billion, which is 27.0% of all deposits, showing a solid core of transactional customer money.

For high-net-worth individuals utilizing trust and investment services, South Plains Financial offers traditional trust products. These services include real estate administration, family trust administration, and both revocable and irrevocable trusts. While specific asset under management figures aren't immediately available, the offering confirms this segment is served.

Customers in high-growth Texas markets are a key focus for near-term strategy. The acquisition of BOH Holdings specifically deepens the commitment to the Houston MSA, a fast-growing area. Post-merger, the combined entity is projected to hold the 11th most deposits of any Texas-headquartered bank in Houston, which is a clear indicator of targeting scale in this market.

Residential mortgage borrowers are served through the bank's seven mortgage locations and the loan portfolio itself. While the bank focuses on commercial and CRE, the loan book as of March 31, 2025, shows specific allocation to housing-related lending within its Non-Owner Occupied CRE (NOO CRE) portfolio:

• Residential Construction loans represented 8% of the NOO CRE portfolio.
• Multi-family loans accounted for 25% of the NOO CRE portfolio.

The NOO CRE portfolio itself was 40.0% of total Loans Held for Investment as of March 31, 2025, broken down further into income-producing loans of $878.0 million and construction/development loans of $350.9 million.

Finance: draft the Key Partners section based on the BOH merger details by Monday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Cost Structure

You're looking at the core expenses South Plains Financial, Inc. (SPFI) manages to run City Bank across its markets in Texas and New Mexico. The cost structure is heavily weighted toward funding costs and personnel, which is typical for a community bank focused on lending and relationship building.

The most significant recurring cost is the expense associated with funding their balance sheet. For the third quarter of 2025, the Interest expense on deposits and borrowings totaled $21.5 million. This figure reflects the cost of the deposits they hold-which totaled $3.88 billion as of September 30, 2025-and any other borrowings used to support lending activities. Honestly, managing that cost of funds is key, especially when deposit costs are fluctuating.

Overall operational costs are tracked under Noninterest expense. For the second quarter of 2025, this category was reported at $33.5 million. This number is a composite of several key areas that drive the bank's day-to-day operations and strategic growth initiatives.

Here's a breakdown of the major components of that noninterest expense structure, using the latest available quarterly figures:

Cost Category	Latest Reported Amount (in thousands)	Period End Date
Interest Expense on Deposits and Borrowings	$21,501	Q3 2025
Salaries and Employee Benefits (Personnel Expenses)	$19,413	Q3 2025
Total Noninterest Expense	$33,543	Q2 2025
Provision for Credit Losses	$500	Q3 2025

Personnel expenses are a substantial part of the operating cost. For the third quarter of 2025, Salaries and employee benefits amounted to $19,413 thousand. Management has been clear about their strategy here; they are actively investing in human capital. South Plains Financial, Inc. noted they have 'added exceptional talent across the Bank' and expect to further increase their lending team by up to 20% to drive organic growth. This focus on adding experienced commercial lenders is a deliberate investment in future revenue generation.

The bank is also making specific investments in its operational backbone, which shows up in professional fees and technology spending. Management has stated they are making 'necessary investments in our technology platform that positions South Plains to efficiently scale our operations.' This is a forward-looking cost. We see evidence of this in the quarterly movements; for instance, professional service expenses in the second quarter of 2025 increased by $144 thousand from the first quarter, with some of the prior year's consulting tied to technology projects. You can expect these costs to remain elevated as they integrate new systems and support expansion, such as the planned acquisition of BOH Holdings, Inc.

Finally, the cost set aside to cover potential loan defaults is the Provision for credit losses. This was a relatively small figure in Q3 2025 at $500 thousand. This low provision, alongside a nonperforming asset ratio of 0.26% as of September 30, 2025, suggests credit quality is currently stable, which helps keep this specific cost component down. The key cost drivers you need to watch are:

• Interest expense on deposits, tied to market rates.
• Salaries and benefits for the expanding lending team.
• Ongoing professional services for technology upgrades.
• The level of the provision for credit losses.

Finance: draft 13-week cash view by Friday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Revenue Streams

South Plains Financial, Inc. generates its revenue primarily through traditional banking activities, heavily weighted toward interest income, supplemented by various fee-based services. You're looking at the core drivers of the top line, which is what keeps the lights on and funds growth initiatives.

The primary measure of core earnings power is Net Interest Income (NII), which was $43.0 million in Q3 2025. This number reflects the difference between what South Plains Financial, Inc. earns on its assets, like loans, and what it pays out on its liabilities, like deposits and borrowings. For context, the Interest Expense for that same period was $21.5 million.

The total Interest income from loans and other earning assets, which represents the gross interest earned before deducting interest expense, totaled $64.5 million for Q3 2025. This figure is the foundation of the interest-based revenue stream, supported by an average yield on loans of 6.92% in the third quarter of 2025.

Beyond the balance sheet spread, Noninterest income from fees, trust, and mortgage services provided a meaningful contribution, totaling $11.2 million in Q3 2025. This stream demonstrates the diversification of South Plains Financial, Inc.'s earnings base, moving beyond pure lending margins.

The overall revenue structure for Q3 2025 shows a clear reliance on interest earnings, but the fee income is a significant secondary component. Here is a breakdown of the key revenue elements for the third quarter of 2025:

Revenue Component	Q3 2025 Amount (Millions)
Net Interest Income (NII)	$43.0 million
Gross Interest Income (Interest Income from Loans and Other Earning Assets)	$64.5 million
Noninterest Income (Total Fees and Other)	$11.2 million
Total Reported Revenue (NII + Noninterest Income)	$54.18 million

The noninterest income segment is composed of several service-related charges, which you need to monitor for consistency. While the exact Q3 2025 dollar amounts for each sub-component aren't fully detailed in the latest reports, the business model relies on these specific fee categories:

• Loan fees and service charges on deposit accounts
• Investment and trust management fees
• Mortgage banking revenues (which saw a $1.0 million sequential decrease in Q3 2025)

The composition of the noninterest income is vital because it often carries a lower capital charge than loan growth. For example, historical data suggests that fees like Interchange Fees and Service Charges on Deposits are significant drivers of this segment.