South Plains Financial, Inc. (SPFI): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da South Plains Financial, Inc. (SPFI), uma potência bancária regional que está transformando os serviços financeiros focados na comunidade no Texas e no Novo México. Com uma tela de modelo de negócios meticulosamente criada que equilibra soluções digitais inovadoras e experiências bancárias personalizadas, o SPFI demonstra como uma instituição financeira local pode aproveitar a tecnologia, raízes comunitárias profundas e estratégias de empréstimos direcionadas para criar valor exclusivo para pequenas empresas, empresas agrícolas e clientes individuais . Descubra como essa instituição financeira dinâmica navega no cenário bancário complexo com uma abordagem nítida para o setor bancário baseado em relacionamento e inovação tecnológica.

South Plains Financial, Inc. (SPFI) - Modelo de negócios: Parcerias -chave

Colaborações bancárias locais e regionais

A partir do quarto trimestre de 2023, a South Plains Financial mantém parcerias estratégicas com 27 instituições bancárias locais e regionais no Texas e no Novo México. O volume total de empréstimos colaborativos atingiu US $ 412,3 milhões em 2023.

Tipo de parceiro	Número de parceiros	Volume de empréstimo colaborativo
Bancos comunitários locais	18	US $ 267,5 milhões
Redes bancárias regionais	9	US $ 144,8 milhões

Redes de empréstimos agrícolas e comerciais

A SPFI colabora com 43 redes de empréstimos agrícolas e comerciais, com foco nos setores agrícola do Texas.

• Parcerias de empréstimos agrícolas: 23 redes
• Parcerias de empréstimos comerciais: 20 redes
• Valor total de empréstimos da rede: US $ 276,9 milhões em 2023

Provedores de serviços de tecnologia

A South Plains Financial Partners com 12 provedores de serviços de tecnologia para soluções bancárias digitais, investindo US $ 8,7 milhões em infraestrutura tecnológica em 2023.

Categoria de parceiro de tecnologia	Número de parceiros	Investimento
Sistemas bancários principais	4	US $ 3,2 milhões
Provedores de segurança cibernética	3	US $ 2,5 milhões
Plataformas bancárias digitais	5	US $ 3,0 milhões

Associações de pequenas empresas

A SPFI mantém parcerias com 37 associações de pequenas empresas no Texas e no Novo México, apoiando 1.842 empréstimos para pequenas empresas, totalizando US $ 129,6 milhões em 2023.

Intermediários de seguros e serviços financeiros

O Banco colabora com 19 intermediários de seguros e serviços financeiros, gerando US $ 54,3 milhões em receita entre referências durante 2023.

Tipo intermediário	Número de parceiros	Receita gerada
Provedores de seguros	11	US $ 32,7 milhões
Corretores de serviço financeiro	8	US $ 21,6 milhões

South Plains Financial, Inc. (SPFI) - Modelo de negócios: Atividades -chave

Empréstimos comerciais e agrícolas

A partir do quarto trimestre de 2023, a South Plains Financial reportou um portfólio total de empréstimos de US $ 2,05 bilhões, com empréstimos comerciais e agrícolas representando uma parcela significativa de suas atividades de empréstimos.

Categoria de empréstimo	Volume total	Porcentagem de portfólio
Imóveis comerciais	US $ 789,4 milhões	38.5%
Empréstimos agrícolas	US $ 412,6 milhões	20.1%
Comercial & Empréstimos industriais	US $ 356,2 milhões	17.4%

Serviços bancários de varejo

A South Plains Financial opera 57 locais bancários de serviço completo no Texas e no Novo México a partir de 2024.

• Contas de verificação e poupança do consumidor
• Produtos de empréstimos pessoais
• Serviços de empréstimos hipotecários
• Ofertas de cartão de crédito

Gerenciamento de depósito e investimento

Total de depósitos em 31 de dezembro de 2023: US $ 2,38 bilhões

Tipo de depósito	Volume total	Taxa de juro
Verificação não-interesse	US $ 612,3 milhões	0.00%
Verificação de juros	US $ 456,7 milhões	1.25%
Contas de poupança	US $ 389,5 milhões	0.75%
Depósitos de tempo	US $ 921,5 milhões	3.50%

Desenvolvimento da plataforma bancária digital

Transações bancárias digitais em 2023: 4,2 milhões de média mensal

• Downloads de aplicativos bancários móveis: 78.500
• Usuários bancários online: 142.000
• Taxa de crescimento da transação digital: 18,3%

Gerenciamento de riscos e consultoria financeira

Ativos ponderados por risco a partir do quarto trimestre 2023: US $ 1,87 bilhão

Métrica de gerenciamento de riscos	Valor
Índice de capital de camada 1	12.4%
Índice de capital total	13.6%
Razão de empréstimos não-desempenho	0.87%

South Plains Financial, Inc. (SPFI) - Modelo de negócios: Recursos -chave

Forte infraestrutura bancária regional

A partir do quarto trimestre 2023, a South Plains Financial, Inc. opera 56 locais bancários totais no Texas e no Novo México. Total de ativos relatados em US $ 5,0 bilhões, com depósitos totais de US $ 4,4 bilhões.

Métrica de infraestrutura	Quantidade
Total de locais bancários	56
Estados de operação	Texas, Novo México
Total de ativos	US $ 5,0 bilhões
Total de depósitos	US $ 4,4 bilhões

Equipe de gestão financeira experiente

A liderança chave inclui:

• Curtis Griffith - Presidente e CEO
• Bob Harper - Diretor Financeiro
• PRODIÇÃO EXECUTIVO Média: 12,5 anos em bancos

Tecnologia Bancária Digital Avançada

As plataformas bancárias digitais incluem:

• Aplicativo bancário móvel
• Recursos de transação online
• Monitoramento de contas em tempo real

Rede extensa de locais de filiais locais

Estado	Número de ramificações
Texas	48
Novo México	8

Capital financeiro robusto e reservas

Métricas de capital financeiro em 31 de dezembro de 2023:

• Tier 1 Capital Ratio: 14,2%
• Total de rácio de capital baseado em risco: 15,6%
• Equidade dos acionistas: US $ 539,1 milhões

South Plains Financial, Inc. (SPFI) - Modelo de negócios: proposições de valor

Serviços bancários personalizados para comunidades locais

A partir do quarto trimestre de 2023, a South Plains Financial serve 27 centros bancários no Texas e no Novo México. O total de ativos relatados foi de US $ 4,18 bilhões, com uma carteira de empréstimos de US $ 3,42 bilhões.

Categoria de serviço	Número de ofertas	Alcance do cliente
Contas bancárias pessoais	12 tipos de conta distintos	Mais de 85.000 clientes
Produtos de poupança pessoal	7 variações da conta poupança	Cobertura regional do mercado

Produtos competitivos de empréstimos agrícolas e comerciais

Os empréstimos agrícolas representaram US $ 872 milhões da carteira total de empréstimos da SPFI em 2023.

• Produtos de empréstimos agrícolas: 15 programas de empréstimos especializados
• Faixa de empréstimos comerciais: US $ 50.000 a US $ 5 milhões
• Tamanho médio do empréstimo agrícola: US $ 624.000

Experiências bancárias digitais e pessoais convenientes

As métricas bancárias digitais para 2023 incluíram 62% da taxa de adoção de bancos móveis entre os clientes.

Serviço digital	Engajamento do usuário
Aplicativo bancário móvel	128.000 usuários ativos
Pagamento on -line	42% dos clientes bancários digitais

Soluções financeiras personalizadas para pequenas e médias empresas

O segmento bancário de negócios gerou US $ 186 milhões em receitas de empréstimos comerciais em 2023.

• Portfólio de empréstimos para pequenas empresas: US $ 642 milhões
• Tamanho médio de empréstimo comercial: US $ 387.000
• Base de clientes bancários de negócios: 4.200 contas comerciais ativas

Tomada de decisão local e bancos baseados em relacionamento

Decisões de empréstimos locais processadas dentro de 48 horas para 91% dos pedidos de empréstimo em 2023.

Métrica de decisão	Desempenho
Aprovações de empréstimos locais	Taxa de aprovação de 93%
Duração média do relacionamento do cliente	7,4 anos

South Plains Financial, Inc. (SPFI) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de relacionamento pessoal

A partir do quarto trimestre de 2023, a South Plains Financial mantém 24 locais bancários de serviço completo no Texas. O banco atende a aproximadamente 58.000 contas de clientes ativas com uma abordagem personalizada de gerenciamento de relacionamento.

Segmento de clientes	Estratégia de gerenciamento de relacionamento	Frequência de interação média
Banking de negócios	Gerentes de relacionamento dedicados	Consultas pessoais mensais
Bancos pessoais	Atendimento ao cliente personalizado	Revisões financeiras trimestrais

Atendimento ao cliente focado na comunidade

Em 2023, a South Plains Financial investiu US $ 1,2 milhão em programas comunitários de divulgação e envolvimento de clientes locais.

• Patrocínio de eventos comunitários: 42 eventos locais
• Programas de alfabetização financeira: 18 workshops
• Contribuições de caridade locais: US $ 385.000

Canais de suporte bancário digital

As plataformas bancárias digitais a partir de 2024 incluem:

Canal digital	Usuários ativos	Volume de transação
Aplicativo bancário móvel	38.500 usuários	1,2 milhão de transações mensais
Plataforma bancária online	45.700 usuários	980.000 transações mensais

Abordagem de empréstimo baseada em relacionamento

Métricas de relacionamento de empréstimos para 2023:

• Portfólio de empréstimos totais: US $ 2,3 bilhões
• Duração média do relacionamento em empréstimo: 7,4 anos
• Taxa de empréstimo recorrente do cliente: 62%

Serviços regulares de consulta financeira

Estatísticas do Serviço de Consulta Financeira para 2023:

Tipo de consulta	Número de consultas	Duração média
Planejamento financeiro pessoal	3.200 consultas	1,5 horas
Estratégia Financeira de Negócios	1.100 consultas	2,3 horas

South Plains Financial, Inc. (SPFI) - Modelo de Negócios: Canais

Rede de ramificação física

Em 2024, a South Plains Financial opera 57 locais bancários no Texas e no Novo México. Distribuição específica de ramo:

Estado	Número de ramificações	Áreas de serviço primário
Texas	48	LUBBOCK, AMARILLO, MIDLAND-ODESSA
Novo México	9	Regiões Orientais do Novo México

Plataforma bancária online

Recursos da plataforma bancária digital:

• Acesso à conta para 92.437 usuários bancários online ativos
• Volume da transação: 3,4 milhões de transações digitais em 2023
• Recursos de segurança, incluindo autenticação multifator

Aplicativo bancário móvel

Estatísticas de aplicativos móveis:

• 59.283 usuários ativos de aplicativos móveis
• Disponível em plataformas iOS e Android
• Funcionalidade de captura de depósito móvel
• Monitoramento de contas em tempo real

Centros de atendimento ao cliente

Localização	Contagem de funcionários	Horário de funcionamento
LUBBOCK, TX	42 representantes	7:30 - 18:00 CST
Suporte remoto	18 representantes	Suporte digital 24/7

Rede ATM

Detalhes da infraestrutura ATM:

• Contagem total de caixas eletrônicos: 87 máquinas
• Locais do Texas ATM: 74
• Novo México ATM Localizações: 13
• Volume médio mensal de transação: 213.500 atm transações

South Plains Financial, Inc. (SPFI) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a South Plains Financial atende aproximadamente 3.750 clientes comerciais pequenos e médios no Texas e no Novo México. Portfólio total de empréstimos comerciais para SMBs: US $ 487,3 milhões.

Segmento de negócios	Número de clientes	Valor total do empréstimo
Negócios de varejo	1,275	US $ 156,2 milhões
Serviços profissionais	982	US $ 213,7 milhões
Fabricação	497	US $ 117,4 milhões

Empresas do setor agrícola

Os empréstimos agrícolas representam 22,6% da carteira total de empréstimos da SPFI, com 1.650 clientes agrícolas ativos. Volume total de empréstimos agrícolas: US $ 342,6 milhões.

• Empréstimos de produção agrícola: US $ 187,3 milhões
• Operações de gado: US $ 105,4 milhões
• Financiamento de equipamentos agrícolas: US $ 49,9 milhões

Clientes bancários de varejo individuais

Base de clientes bancários de varejo total: 47.500 indivíduos. As contas de depósito totalizam US $ 1,2 bilhão.

Tipo de conta	Número de clientes	Total de depósitos
Contas de verificação	28,300	US $ 592,4 milhões
Contas de poupança	15,200	US $ 387,6 ​​milhões
Contas do mercado monetário	4,000	US $ 220,0 milhões

Clientes bancários comunitários locais

O segmento bancário da comunidade cobre 12 municípios do Texas e do Novo México. Total de relacionamentos bancários comunitários: 5.600 clientes.

• Contas do governo local: 87
• Organizações sem fins lucrativos: 213
• Instituições comunitárias: 156

Investidores imobiliários comerciais

Portfólio de empréstimos imobiliários comerciais: US $ 612,4 milhões, atendendo a 425 clientes de investidores imobiliários ativos.

Categoria imobiliária	Número de investidores	Valor total do empréstimo
Investimento residencial	187	US $ 246,7 milhões
Propriedades comerciais	138	US $ 365,9 milhões
Desenvolvimento da terra	100	US $ 0,8 milhão

South Plains Financial, Inc. (SPFI) - Modelo de negócios: estrutura de custos

Despesas operacionais de ramificação

A partir de 2023 Relatório Anual, a South Plains Financial relatou as despesas operacionais totais de filial de US $ 23,4 milhões. A quebra dessas despesas inclui:

Categoria de despesa	Valor ($)
Custos de ocupação	8,750,000
Utilitários	2,340,000
Manutenção	3,510,000
Segurança	1,170,000

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para SPFI em 2023 totalizaram US $ 7,8 milhões, com a seguinte alocação:

• Hardware de TI: US $ 2,34 milhões
• Licenciamento de software: US $ 3,12 milhões
• Sistemas de segurança cibernética: US $ 1,56 milhão
• Manutenção da rede: US $ 780.000

Compensação e benefícios dos funcionários

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 45,6 milhões:

Categoria de compensação	Valor ($)
Salários da base	31,920,000
Bônus de desempenho	6,840,000
Seguro de saúde	3,690,000
Benefícios de aposentadoria	3,150,000

Custos de conformidade regulatória

As despesas regulatórias de conformidade em 2023 totalizaram US $ 5,4 milhões:

• Taxas legais e de consultoria: US $ 2,16 milhões
• Software de conformidade: US $ 1,08 milhão
• Programas de treinamento: US $ 540.000
• Despesas de auditoria: US $ 1,62 milhão

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 4,2 milhões:

Canal de marketing	Valor ($)
Publicidade digital	1,470,000
Mídia tradicional	840,000
Patrocínio da comunidade	630,000
Campanhas de aquisição de clientes	1,260,000

South Plains Financial, Inc. (SPFI) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos

Para o ano fiscal de 2023, relatou South Plains Financial, Inc. US $ 135,2 milhões na receita total de juros. A quebra da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Saldo total de empréstimo	Receita de juros
Empréstimos comerciais	US $ 742,3 milhões	US $ 58,6 milhões
Empréstimos imobiliários	US $ 1,1 bilhão	US $ 62,4 milhões
Empréstimos ao consumidor	US $ 223,5 milhões	US $ 14,2 milhões

Taxas de serviço bancário

Receita de taxa de serviço para 2023 totalizou US $ 24,7 milhões, com a seguinte distribuição:

• Taxas de manutenção de conta: US $ 8,3 milhões
• Taxas de cheque especial: US $ 5,9 milhões
• Taxas de transação ATM: US $ 4,2 milhões
• Taxas de transferência de fio: US $ 3,5 milhões
• Outros serviços bancários: US $ 2,8 milhões

Serviços de investimento e gerenciamento de patrimônio

A divisão de gestão de patrimônio gerada US $ 12,6 milhões em receita para 2023, com a seguinte quebra de serviço:

Tipo de serviço	Receita
Taxas de gerenciamento de ativos	US $ 6,9 milhões
Serviços de Consultoria Financeira	US $ 3,7 milhões
Planejamento de aposentadoria	US $ 2,0 milhões

Receita de transação bancária digital

Transações bancárias digitais geradas US $ 6,4 milhões em receita para 2023, com as seguintes métricas:

• Taxas de transação bancária online: US $ 3,2 milhões
• Taxas de transação bancária móvel: US $ 2,1 milhões
• Processamento de pagamento digital: US $ 1,1 milhão

Ofertas de produtos bancários comerciais

Produtos bancários comerciais contribuíram US $ 22,5 milhões para os fluxos de receita em 2023:

Categoria de produto	Receita
Serviços de empréstimos para negócios	US $ 9,6 milhões
Serviços de Gerenciamento do Tesouro	US $ 7,3 milhões
Serviços comerciais	US $ 5,6 milhões

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Value Propositions

You're looking at what South Plains Financial, Inc. offers its customers and the market, which is built on a deep, localized banking foundation. The core value is providing full-service commercial and consumer financial services for local markets, primarily through its subsidiary, City Bank.

The company emphasizes a deep community banking presence with local decision-making. City Bank is one of the largest independent banks in West Texas, with operations extending into the Dallas, El Paso, Greater Houston, Permian Basin, and College Station, Texas markets, plus Ruidoso, New Mexico. This local focus helps them serve small and medium-sized businesses and individuals effectively.

The breadth of offerings is a key proposition, covering a wide range of services: banking, investment, trust, and mortgage. Specifically, you see:

• Deposit products like demand, interest-bearing, and savings accounts, plus certificates of deposit.
• Traditional trust services, including real estate and family trust administration.
• Investment services such as self-directed IRAs, mutual funds, and various bonds.
• A full suite of lending, including commercial real estate, general commercial, residential construction, 1-4 family residential, and auto loans.
• Mortgage banking services.

The financial health underpinning these services is a major value driver. South Plains Financial, Inc. maintains solid credit quality with nonperforming assets to total assets at 0.26% (Q3 2025). That low ratio, reported as of September 30, 2025, shows excellent asset management compared to the 0.59% seen in Q3 2024.

For shareholders, the commitment is clear through strong shareholder returns with seven consecutive years of dividend increases. The latest declared quarterly dividend was $0.16 per share, with an ex-date of October 27, 2025. The one-year dividend growth was reported at 10.71%.

Here's a quick look at some key financial metrics that back up the stability of these value propositions as of the third quarter of 2025:

Financial Metric	Value (as of September 30, 2025)	Reporting Period
Nonperforming Assets to Total Assets	0.26%	Q3 2025
Return on Average Assets (ROAA)	1.47%	Q3 2025
Tangible Book Value per Share	$28.14	As of September 30, 2025
Total Deposits	$3.88 billion	As of September 30, 2025
Common Equity Tier 1 Capital Ratio	14.41%	As of September 30, 2025

Also, consider the capital strength; the consolidated total risk-based capital ratio stood at 17.34%, and the tier 1 leverage ratio was 12.37% at September 30, 2025. These figures significantly exceed regulatory minimums, which is a value proposition of safety for depositors and stability for investors. Finance: draft the pro forma asset quality impact of the BOH Holdings merger by next Tuesday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Customer Relationships

South Plains Financial, Inc. (SPFI) centers its model on a relationship-driven, community-focused banking model. This is evidenced by management's stated focus on recruiting experienced lenders to bring in high-quality customer relationships to support loan and deposit growth. The bank's organic growth strategy is key, even while considering mergers. As of the second quarter of 2025, the company was actively working to accelerate loan origination capacity through strategic hiring, particularly in the Dallas market. The full-year 2025 loan growth guidance was set at the lower end of the company's low to mid-single-digit range. This approach prioritizes deep, established connections over purely transactional volume.

The structure supporting this relationship focus involves dedicated commercial and retail lending officers. While the exact count of dedicated officers isn't public, the overall employee count for South Plains Financial, Inc. as of late 2025 was reported as 600 employees. The bank provides a wide range of services that require specialized relationship managers, including commercial real estate loans, general and specialized commercial loans (covering agriculture, energy, retail, etc.), residential construction loans, and 1-4 family residential loans.

For high-touch service for trust and investment clients, South Plains Financial, Inc., through City Bank, offers traditional trust products and services. This includes specialized administration for family trusts, revocable and irrevocable trusts, and charitable trusts for both individuals and corporations. Investment services provided directly to clients include self-directed IRAs, money market funds, mutual funds, and various fixed-income securities like treasury bills and tax-exempt municipal bonds.

The bank integrates digital self-service options via the technology platform to complement its high-touch service. As of September 30, 2025, the bank maintained a significant base of low-cost funding, with noninterest-bearing deposits totaling $1.05 billion. These noninterest-bearing deposits represented 27.0% of the total deposits, which stood at $3.88 billion at that date. The company directs customers to its technology platform via its website, spfi.bank.

The commitment to proactive communication during M&A transitions was clearly demonstrated with the December 1, 2025, announcement of the definitive merger agreement with BOH Holdings, Inc. The communication strategy explicitly sought to limit customer attrition risk by stressing continuity. For Bank of Houston customers, the messaging confirmed that until the data migration on May 8, 2026, account numbers, cards, routing numbers, branch and ATM access, and hours were expected to remain unchanged. This proactive stability messaging is crucial for maintaining customer relationships during structural change.

Here's a look at the scale and expected pro forma footprint following the announced acquisition:

Metric	South Plains Financial (SPFI) as of 9/30/2025 (Standalone)	Pro Forma (Including BOH as of 9/30/2025 Estimates)
Total Assets	Not explicitly stated for SPFI standalone	Approximately $5.4 billion
Total Loans	Not explicitly stated for SPFI standalone	Approximately $3.8 billion
Total Deposits	Not explicitly stated for SPFI standalone	Approximately $4.6 billion
Total Branch Locations (Texas)	24 branch locations (pre-merger)	26 branches across Texas (post-completion)
Transaction Value	N/A	Approximately $105.9 million

The relationship focus is also supported by the bank's overall financial health, which provides the capital base to support client expansion:

• Tangible book value (non-GAAP) per share was $28.14 as of September 30, 2025.
• The consolidated common equity tier 1 risk-based capital ratio was 13.86% at June 30, 2025.
• The tier 1 leverage ratio was 12.12% at June 30, 2025.
• The allowance for credit losses to loans held for investment ratio was 1.45% as of September 30, 2025.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Channels

You're looking at how South Plains Financial, Inc. (SPFI), through its City Bank operations, physically and digitally connects with its customers as of late 2025. The channel strategy is clearly anchored in a physical footprint across key Southwestern markets, supplemented by specialized lending offices and digital access.

The core physical network, as reported just before the BOH Holdings, Inc. merger finalization, included a substantial presence in Texas and New Mexico.

Physical branch network across Texas and New Mexico

City Bank operates a network of physical locations designed to serve its community bank base. As of the end of 2025, before the full integration of the BOH Holdings, Inc. acquisition, the network stood at:

• The existing City Bank network comprised 24 branch locations.
• These branches are situated across Texas and Eastern New Mexico.

The announced merger with BOH Holdings, Inc., effective December 1, 2025, is set to expand this physical reach. The pro forma entity is projected to have 26 branches across Texas upon closing, expected in April 2026, which includes the addition of the Bank of Houston locations.

Mortgage and lending offices for specialized services

For focused credit origination, South Plains Financial, Inc. maintains dedicated offices separate from the main branch structure. These offices handle specialized lending needs, particularly mortgages.

• The company operates seven mortgage locations across Texas and New Mexico.
• The services offered through these channels include commercial real estate loans and 1-4 family residential loans.

Here's a quick look at the physical channel scale, incorporating the near-term merger impact:

Channel Component	Metric	City Bank (Pre-Merger, Late 2025)	Pro Forma (Post-BOH Merger, Est. 2026)
Physical Branch Network	Number of Branches	24	26 (Texas focus)
Specialized Offices	Number of Mortgage Locations	7	Data not specified post-merger structure
Acquired Branches (BOH)	Number of Branches Added	N/A	2 (Transitioning to City Bank)

Digital banking platform (online and mobile)

South Plains Financial, Inc. supports its physical presence with digital access points. The bank offers both online and mobile banking modes for customers to manage their accounts, which include demand deposit accounts, savings, and certificates of deposit.

• Digital channels facilitate ongoing customer interaction and transaction processing.
• The bank provides debit and credit card services, which are integral to digital channel use.

Direct sales force for commercial and private banking

For higher-value commercial and private banking relationships, SPFI relies on a direct engagement model. The strategy mentioned involves adding experienced lenders to drive organic loan growth, which points to a dedicated sales/relationship management team.

• This channel targets small and medium-sized businesses and individuals for complex financial products.
• Services delivered via this force include general and specialized commercial loans, and trust products.

ATM network and indirect lending channels

Customer access extends to automated teller machines and through third-party arrangements. The merger announcement confirmed that ATM access for the acquired Bank of Houston customers is expected to remain unchanged until May 8, 2026, indicating integration of ATM networks is a planned step.

• City Bank offers indirect lending as one of its additional banking services.
• ATM access continuity is maintained for acquired customers during the transition period.

Finance: draft the pro forma branch map update based on the BOH acquisition by next Tuesday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Customer Segments

You're mapping out the core customer base for South Plains Financial, Inc. (SPFI), the holding company for City Bank, right as they finalize a major strategic move. Honestly, their customer segments are deeply rooted in the Texas community banking model, serving both the Main Street businesses and the folks who bank there.

The primary audience is split between commercial clients and retail consumers across their footprint, which, as of late 2025, spans Texas and Eastern New Mexico. Following the announced merger with BOH Holdings, Inc., the pro forma entity is set to have a significantly expanded presence, particularly in the high-growth Houston MSA.

Here's a look at the scale and reach across these segments, based on the latest reported figures as of September 30, 2025, reflecting the combined entity's projected size:

Metric	South Plains Financial (Pre-Merger Standalone)	Pro Forma (Post-Merger, as of 9/30/2025 Data)
Total Assets	More than $4 billion	Approximately $5.4 billion
Total Loans Held for Investment (LHI)	$3.08 billion (as of 3/31/2025)	Approximately $3.8 billion
Total Deposits	$3.88 billion (as of 9/30/2025)	Approximately $4.6 billion
Total Branch Locations	24 branch locations	26 branches across Texas

Small and medium-sized businesses (SMBs) in core markets are a bedrock for South Plains Financial. They are the recipients of the commercial loan growth that has been broad across the portfolio. The bank provides a wide array of commercial financial services tailored to these local enterprises in its established markets like Lubbock, Dallas, and El Paso.

Individuals and consumers are the base for the retail banking side. They use the standard deposit products-demand accounts, savings, and certificates of deposit-alongside debit and credit cards. As of September 30, 2025, noninterest-bearing deposits totaled $1.05 billion, which is 27.0% of all deposits, showing a solid core of transactional customer money.

For high-net-worth individuals utilizing trust and investment services, South Plains Financial offers traditional trust products. These services include real estate administration, family trust administration, and both revocable and irrevocable trusts. While specific asset under management figures aren't immediately available, the offering confirms this segment is served.

Customers in high-growth Texas markets are a key focus for near-term strategy. The acquisition of BOH Holdings specifically deepens the commitment to the Houston MSA, a fast-growing area. Post-merger, the combined entity is projected to hold the 11th most deposits of any Texas-headquartered bank in Houston, which is a clear indicator of targeting scale in this market.

Residential mortgage borrowers are served through the bank's seven mortgage locations and the loan portfolio itself. While the bank focuses on commercial and CRE, the loan book as of March 31, 2025, shows specific allocation to housing-related lending within its Non-Owner Occupied CRE (NOO CRE) portfolio:

• Residential Construction loans represented 8% of the NOO CRE portfolio.
• Multi-family loans accounted for 25% of the NOO CRE portfolio.

The NOO CRE portfolio itself was 40.0% of total Loans Held for Investment as of March 31, 2025, broken down further into income-producing loans of $878.0 million and construction/development loans of $350.9 million.

Finance: draft the Key Partners section based on the BOH merger details by Monday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Cost Structure

You're looking at the core expenses South Plains Financial, Inc. (SPFI) manages to run City Bank across its markets in Texas and New Mexico. The cost structure is heavily weighted toward funding costs and personnel, which is typical for a community bank focused on lending and relationship building.

The most significant recurring cost is the expense associated with funding their balance sheet. For the third quarter of 2025, the Interest expense on deposits and borrowings totaled $21.5 million. This figure reflects the cost of the deposits they hold-which totaled $3.88 billion as of September 30, 2025-and any other borrowings used to support lending activities. Honestly, managing that cost of funds is key, especially when deposit costs are fluctuating.

Overall operational costs are tracked under Noninterest expense. For the second quarter of 2025, this category was reported at $33.5 million. This number is a composite of several key areas that drive the bank's day-to-day operations and strategic growth initiatives.

Here's a breakdown of the major components of that noninterest expense structure, using the latest available quarterly figures:

Cost Category	Latest Reported Amount (in thousands)	Period End Date
Interest Expense on Deposits and Borrowings	$21,501	Q3 2025
Salaries and Employee Benefits (Personnel Expenses)	$19,413	Q3 2025
Total Noninterest Expense	$33,543	Q2 2025
Provision for Credit Losses	$500	Q3 2025

Personnel expenses are a substantial part of the operating cost. For the third quarter of 2025, Salaries and employee benefits amounted to $19,413 thousand. Management has been clear about their strategy here; they are actively investing in human capital. South Plains Financial, Inc. noted they have 'added exceptional talent across the Bank' and expect to further increase their lending team by up to 20% to drive organic growth. This focus on adding experienced commercial lenders is a deliberate investment in future revenue generation.

The bank is also making specific investments in its operational backbone, which shows up in professional fees and technology spending. Management has stated they are making 'necessary investments in our technology platform that positions South Plains to efficiently scale our operations.' This is a forward-looking cost. We see evidence of this in the quarterly movements; for instance, professional service expenses in the second quarter of 2025 increased by $144 thousand from the first quarter, with some of the prior year's consulting tied to technology projects. You can expect these costs to remain elevated as they integrate new systems and support expansion, such as the planned acquisition of BOH Holdings, Inc.

Finally, the cost set aside to cover potential loan defaults is the Provision for credit losses. This was a relatively small figure in Q3 2025 at $500 thousand. This low provision, alongside a nonperforming asset ratio of 0.26% as of September 30, 2025, suggests credit quality is currently stable, which helps keep this specific cost component down. The key cost drivers you need to watch are:

• Interest expense on deposits, tied to market rates.
• Salaries and benefits for the expanding lending team.
• Ongoing professional services for technology upgrades.
• The level of the provision for credit losses.

Finance: draft 13-week cash view by Friday.

South Plains Financial, Inc. (SPFI) - Canvas Business Model: Revenue Streams

South Plains Financial, Inc. generates its revenue primarily through traditional banking activities, heavily weighted toward interest income, supplemented by various fee-based services. You're looking at the core drivers of the top line, which is what keeps the lights on and funds growth initiatives.

The primary measure of core earnings power is Net Interest Income (NII), which was $43.0 million in Q3 2025. This number reflects the difference between what South Plains Financial, Inc. earns on its assets, like loans, and what it pays out on its liabilities, like deposits and borrowings. For context, the Interest Expense for that same period was $21.5 million.

The total Interest income from loans and other earning assets, which represents the gross interest earned before deducting interest expense, totaled $64.5 million for Q3 2025. This figure is the foundation of the interest-based revenue stream, supported by an average yield on loans of 6.92% in the third quarter of 2025.

Beyond the balance sheet spread, Noninterest income from fees, trust, and mortgage services provided a meaningful contribution, totaling $11.2 million in Q3 2025. This stream demonstrates the diversification of South Plains Financial, Inc.'s earnings base, moving beyond pure lending margins.

The overall revenue structure for Q3 2025 shows a clear reliance on interest earnings, but the fee income is a significant secondary component. Here is a breakdown of the key revenue elements for the third quarter of 2025:

Revenue Component	Q3 2025 Amount (Millions)
Net Interest Income (NII)	$43.0 million
Gross Interest Income (Interest Income from Loans and Other Earning Assets)	$64.5 million
Noninterest Income (Total Fees and Other)	$11.2 million
Total Reported Revenue (NII + Noninterest Income)	$54.18 million

The noninterest income segment is composed of several service-related charges, which you need to monitor for consistency. While the exact Q3 2025 dollar amounts for each sub-component aren't fully detailed in the latest reports, the business model relies on these specific fee categories:

• Loan fees and service charges on deposit accounts
• Investment and trust management fees
• Mortgage banking revenues (which saw a $1.0 million sequential decrease in Q3 2025)

The composition of the noninterest income is vital because it often carries a lower capital charge than loan growth. For example, historical data suggests that fees like Interchange Fees and Service Charges on Deposits are significant drivers of this segment.