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Suzano S.A. (SUZ): Canvas du modèle d'entreprise [Jan-2025 Mis à jour] |
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Suzano S.A. (SUZ) Bundle
Dans le monde dynamique de la production forestière et papier durable, Suzano S.A. émerge comme une puissance brésilienne, révolutionnant la façon dont les industries mondiales abordent la responsabilité environnementale et la gestion des ressources innovantes. Cette toile complète du modèle commercial dévoile le plan stratégique d'une entreprise qui transforme les eucalyptus en produits de pâte et papier de grande valeur, tirant parti de la biotechnologie de pointe, des pratiques durables et une vision du marché mondial qui s'étend bien au-delà des paradigmes de fabrication traditionnels. Plongez dans les couches complexes de la stratégie commerciale de Suzano qui la positionne en tant que leader mondial dans des solutions forestières durables.
Suzano S.A. (SUZ) - Modèle d'entreprise: partenariats clés
Partenariats forestiers stratégiques
Suzano collabore avec environ 8 500 propriétaires fonciers et petits producteurs à travers le Brésil, couvrant 1,4 million d'hectares de zones forestières gérées.
| Type de partenariat | Nombre de partenaires | Superficie totale |
|---|---|---|
| Producteurs à petite échelle | 5,200 | 620 000 hectares |
| Grand propriétaire foncier | 3,300 | 780 000 hectares |
Fournisseurs d'équipement de fabrication
Suzano maintient des partenariats stratégiques avec les fabricants d'équipements mondiaux:
- Andritz AG (Autriche) - Équipement de traitement de la pulpe
- Valmet Corporation (Finlande) - Technologie de la machine papier
- Voith Group (Allemagne) - Solutions d'équipement industriel
Partenariats de recherche
Suzano investit 250 millions de R $ par an dans les collaborations de recherche avec les institutions brésiliennes.
| Institution de recherche | Domaine de mise au point | Investissement annuel |
|---|---|---|
| Université de São Paulo | Biotechnologie | 85 millions de R |
| Embropa | Recherche agricole | 95 millions de R |
| Université fédérale de Viçosa | Innovation forestière | 70 millions de R |
Partenariats de distribution internationaux
Suzano possède des coentreprises avec 12 sociétés internationales d'emballage et de distribution de papier sur 4 continents.
| Région | Nombre de partenaires | Volume de distribution annuel |
|---|---|---|
| Europe | 4 | 1,2 million de tonnes |
| Asie | 3 | 1,5 million de tonnes |
| Amérique du Nord | 3 | 800 000 tonnes |
| Amérique du Sud | 2 | 600 000 tonnes |
Certifications forestières durables
Suzano maintient des partenariats avec les organisations de certification environnementale:
- Forest Stewardship Council (FSC) - 100% des plantations certifiées
- Programme pour l'approbation de la certification forestière (PEFC)
- Cerflor - Programme de certification brésilienne de la foresterie
Suzano S.A. (SUZ) - Modèle d'entreprise: Activités clés
Culture des arbres d'eucalyptus et gestion durable des forêts
Suzano gère environ 2,4 millions d'hectares de forêts plantées au Brésil à partir de 2023. La production annuelle d'eucalyptus atteint 21,4 millions de mètres cubes de bois.
| Métrique de gestion forestière | Quantité |
|---|---|
| Zone forestière totale | 2,4 millions d'hectares |
| Production annuelle du bois | 21,4 millions de m³ |
| Zones forestières certifiées | 1,6 million d'hectares |
Production de pâtes et papier pour les marchés mondiaux
La capacité de production de Suzano atteint 11 millions de tonnes de pâte par an, avec 4,7 millions de tonnes de production papier.
- Capacité de production de la pâte: 11 millions de tonnes / an
- Production de papier: 4,7 millions de tonnes / an
- Marchés d'exportation: 50+ pays
Recherche et développement des technologies forestières avancées
| Investissement en R&D | Montant |
|---|---|
| Dépenses annuelles de R&D | 280 millions de rands |
| Programmes d'amélioration génétique | Plus de 15 ans de recherche |
Processus de fabrication et de production durables
Une réduction des émissions de carbone de 16,5% a été réalisée entre 2015-2022, avec un accent spécifique sur les processus industriels.
- Réduction de la consommation d'eau: 22% depuis 2015
- Utilisation d'énergie renouvelable: 94% de la matrice d'énergie totale
Innovation de produit dans les solutions d'emballage et papier
A développé 35 nouveaux produits dans les segments d'emballage et d'hygiène au cours de la période budgétaire 2022-2023.
| Métrique d'innovation | Quantité |
|---|---|
| Développements de nouveaux produits | 35 produits |
| Demandes de brevet | 12 nouvelles applications |
Suzano S.A. (SUZ) - Modèle d'entreprise: Ressources clés
Extensives de plantations d'Eucalyptus.
Suzano possède environ 2,4 millions d'hectares de terres au Brésil dédiées à la culture de l'eucalyptus. Répartition de la distribution des terres:
| Région | Hectares | Pourcentage |
|---|---|---|
| État de São Paulo | 670,000 | 27.9% |
| État de Minas Gerais | 530,000 | 22.1% |
| État de Bahia | 480,000 | 20% |
| État de Maranhão | 370,000 | 15.4% |
| Autres régions | 350,000 | 14.6% |
Biotechnologie avancée et recherche génétique
Suzano investit 150 millions de R $ par an dans la recherche en biotechnologie. Capacités de recherche clés:
- Amélioration génétique des clones d'eucalyptus
- Développement de variétés d'arbres résistantes aux maladies
- Techniques d'amélioration de la productivité
- Recherche d'adaptation climatique
Installations de fabrication
Capacité de production et détails des installations:
| Emplacement | Capacité de pâte annuelle | Année établie |
|---|---|---|
| Mucuri (bahia) | 2,2 millions de tonnes | 2009 |
| Imperatriz (Maranhão) | 1,7 million de tonnes | 2013 |
| Aracruz (Espírito Santo) | 1,5 million de tonnes | 2002 |
Portefeuille de propriété intellectuelle
Le portefeuille de propriété intellectuelle de Suzano comprend:
- 38 brevets enregistrés dans les technologies forestières
- 22 demandes de brevet en cours
- Biotechnology Innovation Portfolio évalué à environ 250 millions de rands
Main-d'œuvre qualifiée
Composition et expertise de la main-d'œuvre:
| Catégorie | Nombre d'employés | Expérience moyenne |
|---|---|---|
| Total des employés | 13,500 | N / A |
| Recherche & Développement | 350 | 12,5 ans |
| Opérations forestières | 4,200 | 8,7 ans |
| Fabrication | 5,600 | 7,3 ans |
Suzano S.A. (SUZ) - Modèle d'entreprise: propositions de valeur
Produits de pâte et de papier durables de haute qualité
Suzano a produit 2,4 millions de tonnes de pâte en 2022, avec 1,9 million de tonnes de pâte de marché exportées à l'échelle mondiale. Le portefeuille de produits de l'entreprise comprend:
| Catégorie de produits | Volume de production annuel | Part de marché |
|---|---|---|
| Pulpe d'eucalyptus | 2,2 millions de tonnes | 20% du marché mondial |
| Cellulose spécialisée | 400 000 tonnes | 15% du marché mondial |
| Produits en papier | 1,1 million de tonnes | 12% du marché brésilien |
Pratiques de gestion des forêts responsables de l'environnement
Mesures de gestion forestière:
- 1,4 million d'hectares de forêts plantées
- 96% des forêts certifiées par FSC
- Stock de carbone de 1,1 milliard de tonnes de CO2
Solutions innovantes pour les industries des emballages et du papier
Suzano a investi 1,6 milliard de RS dans la recherche et le développement en 2022, en se concentrant sur:
- Solutions d'emballage biodégradables
- Technologies de matériel renouvelable
- Initiatives de transformation numérique
Prix compétitifs grâce à des méthodes de production efficaces
| Métrique de l'efficacité de la production | 2022 Performance |
|---|---|
| Coût de production en espèces | 327 $ par tonne |
| Marge opérationnelle | 44.3% |
| Réduction des coûts de production | 7,2% d'une année à l'autre |
Engagement à réduire l'empreinte carbone
Mesures de réduction de l'impact environnemental:
- 44% de réduction des émissions de gaz à effet de serre spécifiques depuis 2015
- 100% d'énergie renouvelable dans les opérations industrielles
- Cible des émissions de carbone nettes zéro d'ici 2030
Suzano S.A. (SUZ) - Modèle d'entreprise: relations avec les clients
Contrats à long terme avec les fabricants mondiaux de papier et d'emballage
En 2024, Suzano maintient des contrats d'approvisionnement à long terme avec plus de 50 fabricants mondiaux de papier et d'emballage dans 30 pays. La durée moyenne du contrat est de 5 à 7 ans, avec des valeurs de contrat annuelles allant de 10 millions à 75 millions de dollars.
| Région | Nombre de contrats à long terme | Valeur du contrat moyen |
|---|---|---|
| Europe | 15 | 45 millions de dollars |
| Amérique du Nord | 12 | 55 millions de dollars |
| Asie | 18 | 40 millions de dollars |
| l'Amérique latine | 8 | 35 millions de dollars |
Support technique et développement de produits personnalisés
Suzano investit 25 millions de dollars par an dans le support technique et la personnalisation des produits. La société maintient une équipe dédiée de 180 ingénieurs techniques spécialisés dans les solutions spécifiques au client.
- Temps de réponse moyen pour le support technique: 4 heures
- Nombre de développements de produits personnalisés par an: 42
- Taux de satisfaction client pour le support technique: 94%
Plateformes numériques pour l'engagement et le service des clients
La plate-forme numérique de Suzano dessert 230 clients d'entreprise actifs, avec un taux d'engagement numérique de 78%. La plate-forme traite environ 3 500 demandes de service mensuelles.
| Métriques de plate-forme numérique | 2024 statistiques |
|---|---|
| Utilisateurs actifs | 230 clients d'entreprise |
| Taux d'engagement numérique | 78% |
| Demandes de services mensuels | 3,500 |
| Investissement de la plate-forme | 8,5 millions de dollars |
Initiatives de rapports sur la durabilité et de transparence
Suzano publie des rapports complets de durabilité couvrant les émissions de carbone, la gestion des forêts et la responsabilité sociale. La société alloue 3,2 millions de dollars par an aux initiatives de transparence et de rapport.
- Téléchargements de rapports sur la durabilité: 12 500 par an
- Conformité à la certification tierce: 100%
- Évaluation de l'indice de durabilité: AAA
Canaux de communication réguliers avec les principaux clients industriels
Suzano entretient des réunions de revue des entreprises trimestrielles avec 95% de ses 50 principaux clients industriels, avec une durée moyenne de 3 heures.
| Canal de communication | Fréquence | Couverture client |
|---|---|---|
| Avis sur les entreprises trimestrielles | 4 fois par an | 95% des 50 meilleurs clients |
| Conférences stratégiques annuelles | 1 fois par an | 100% des meilleurs clients |
| Mises à jour numériques mensuelles | 12 fois par an | 85% de la clientèle |
Suzano S.A. (SUZ) - Modèle d'entreprise: canaux
Équipe de vente directe pour les clients industriels et d'entreprise
Suzano maintient une force de vente directe dédiée ciblant les clients industriels et d'entreprises dans plusieurs secteurs. En 2023, la société a signalé une équipe de vente de 287 représentants professionnels spécialisés dans la distribution des produits de la pâte et papier.
| Segment du canal de vente | Nombre de représentants | Marchés cibles |
|---|---|---|
| Ventes de pâte | 142 | Fabricants de papier mondial |
| Ventes de produits en papier | 95 | Industries d'emballage et d'impression |
| Ventes de produits spécialisés | 50 | Hygiène et marchés spécialisés |
Plateformes de vente en ligne et solutions de commerce électronique
Suzano a investi 12,3 millions de R $ dans l'infrastructure des ventes numériques en 2023, développant des plateformes en ligne complètes pour l'engagement des clients.
- Marché numérique B2B lancé en septembre 2023
- Système de suivi des stocks en temps réel
- Plateforme de gestion de la relation client intégrée
Réseaux de distribution mondiaux et partenaires commerciaux
En 2023, Suzano a maintenu des partenariats stratégiques avec 64 sociétés commerciales internationales dans 27 pays.
| Région | Nombre de partenaires commerciaux | Volume de distribution annuel |
|---|---|---|
| Asie | 22 | 3,2 millions de tonnes |
| Europe | 18 | 2,7 millions de tonnes |
| Amérique du Nord | 12 | 1,5 million de tonnes |
| Autres régions | 12 | 1,1 million de tonnes |
Salons commerciaux de l'industrie et expositions internationales
Suzano a participé à 17 événements commerciaux internationaux en 2023, avec un investissement total de 4,8 millions de rands de R dans des activités d'exposition et de réseautage.
Plateformes de marketing et de communication numériques
Les dépenses de marketing numérique ont atteint 6,2 millions de R $ en 2023, en mettant l'accent sur les stratégies de communication numérique ciblées.
- Reach des médias sociaux: 2,1 millions d'abonnés
- LinkedIn Engagement des entreprises: 487 000 connexions professionnelles
- Plateformes de contenu numérique: 42 canaux actifs
Suzano S.A. (SUZ) - Modèle d'entreprise: segments de clientèle
Fabricants mondiaux de papier et d'emballage
Suzano dessert les principaux fabricants mondiaux de papier et d'emballage avec des mesures de marché spécifiques:
| Région | Part de marché | Volume annuel (tonnes) |
|---|---|---|
| Amérique du Nord | 18.5% | 1,200,000 |
| Europe | 15.3% | 980,000 |
| Asie-Pacifique | 22.7% | 1,450,000 |
Industries d'impression et d'édition
Segment de clientèle clé avec des caractéristiques spécifiques:
- Consommation de papier annuelle: 750 000 tonnes
- Marchés primaires: Brésil, États-Unis, Europe
- Contribution des revenus: 22% du total des ventes
Hygiène et sociétés de produits de soins personnels
Segment de marché spécialisé avec des offres de produits ciblées:
| Type de produit | Pénétration du marché | Volume des ventes annuelles |
|---|---|---|
| Papier de soie | 35.6% | 620 000 tonnes |
| Papiers spécialisés | 27.4% | 450 000 tonnes |
Emballages et conversion des entreprises
Répartition détaillée du segment des clients:
- Marché total adressable: 4,2 milliards de dollars
- Couverture du marché: 28% du segment du papier d'emballage
- Régions clés: Brésil, Amérique latine, marchés internationaux
Sociétés et distributeurs internationaux
Métriques du réseau mondial de distribution:
| Région | Canaux de distribution | Volume de trading annuel |
|---|---|---|
| Europe | 12 distributeurs primaires | 680 000 tonnes |
| Asie | 8 distributeurs primaires | 520 000 tonnes |
| Amérique du Nord | 6 distributeurs primaires | 420 000 tonnes |
Suzano S.A. (SUZ) - Modèle d'entreprise: Structure des coûts
Investissements d'entretien des plantations forestières
En 2023, Suzano a investi 1,4 milliard de RS dans l'entretien des forêts et l'expansion des plantations d'eucalyptus à travers le Brésil.
| Catégorie de coûts | Investissement annuel (R $) |
|---|---|
| Préparation des terres | 352 millions |
| Production de semis | 215 millions |
| Gestion des plantations | 612 millions |
| Protection contre les forêts | 223 millions |
Dépenses de recherche et développement
Suzano a alloué 330 millions de R $ à la recherche et au développement en 2023, en se concentrant sur:
- Amélioration génétique de l'eucalyptus
- Innovations de biotechnologie
- Technologies de production durables
Coûts d'infrastructure de fabrication et de production
L'investissement total des infrastructures manufacturières en 2023 était de 2,1 milliards de rands, distribué à travers:
| Segment des infrastructures | Investissement (R $) |
|---|---|
| Installations de production de pâte | 1,2 milliard |
| Fabrication de papier | 540 millions |
| Modernisation de l'équipement | 360 millions |
Frais de logistique et de transport
Suzano a dépensé 890 millions de rands de rands en logistique et en transport en 2023, avec la rupture suivante:
- Transport intérieur: 412 millions de rands
- Expédition internationale: 368 millions de R $
- Entrepôt et distribution: 110 millions de R
Investissements de conformité en matière de durabilité et de certification
Les investissements en durabilité ont totalisé 215 millions de R $ en 2023, notamment:
| Zone de certification | Investissement (R $) |
|---|---|
| Certification FSC | 62 millions |
| Conformité environnementale | 93 millions |
| Programmes de responsabilité sociale | 60 millions |
Suzano S.A. (SUZ) - Modèle d'entreprise: Strots de revenus
Ventes de pulpe aux marchés mondiaux
En 2023, Suzano a généré un chiffre d'affaires net total de 32,5 milliards de rands, les ventes de pâte, représentant une partie importante. Les volumes d'exportation de la pulpe ont atteint environ 10,8 millions de tonnes.
| Segment de marché | Revenus (R $ milliards) | Volume d'exportation (millions de tonnes) |
|---|---|---|
| Pulpe de bois dur | 22.3 | 8.6 |
| Pulpe de bois tendu | 5.7 | 2.2 |
Fabrication et distribution de produits en papier
Les ventes de produits en papier ont généré 6,2 milliards de dollars de revenus pour Suzano en 2023.
- Segment de papier de soie: 2,8 milliards de dollars
- Segment de papier d'emballage: 3,4 milliards de dollars
Offres de produits de cellulose spécialisés
Les produits de cellulose spécialisés ont contribué à 3,5 milliards de R $ des revenus de Suzano en 2023.
| Type de produit | Revenus (R $ millions) |
|---|---|
| Pulpe de dissolution | 1,750 |
| Cellulose spécialisée | 1,750 |
Génération et trading de crédit en carbone
Suzano a généré environ 14,5 millions de crédits de carbone en 2023, avec un chiffre d'affaires estimé de 290 millions de rands de rands à partir de négociation de crédit au carbone.
Services de licence et de conseil technologique
Les services de technologie et de conseil ont généré des revenus supplémentaires de 250 millions de R $ pour Suzano en 2023.
| Catégorie de service | Revenus (R $ millions) |
|---|---|
| Conseil de gestion forestière | 150 |
| Licence de technologie | 100 |
Suzano S.A. (SUZ) - Canvas Business Model: Value Propositions
You're looking at the core value Suzano S.A. delivers to its customers and the market as of late 2025. It's not just about selling wood fiber; it's about scale, cost discipline, and sustainable material innovation. Honestly, their value proposition is built on being the biggest and the most efficient in their core commodity, while aggressively pivoting into higher-value bio-based alternatives.
Lowest-cost global producer of hardwood pulp, driving margin expansion
Suzano S.A. is the world's largest hardwood pulp producer, which gives it inherent scale advantages. This massive operation, centered in Brazil, is designed for structural cost competitiveness. The company's ability to drive down costs is a key differentiator, especially when commodity prices are volatile.
The operational efficiency is clearly visible in the latest cost figures. For the third quarter of 2025 (3Q25), the cash cost of pulp production, excluding downtime, was reported at R$801 per tonne, marking a 7% reduction year-over-year compared to 3Q24. This follows a cost of R$832 per tonne in 2Q25. This downward trend in costs, boosted by the full ramp-up of the Ribas do Rio Pardo mill, is expected to translate into better financial resilience; the forecast free cash flow yield for 2025 is 12%, up from approximately 9% in 2024.
Here's a quick look at the scale supporting this cost position:
| Metric | Value (as of late 2025) | Context |
| Global Position | World's largest hardwood pulp producer | |
| Total Pulp Capacity (Nominal) | 13.4 million tons per year (as of Aug 2025) | Includes eight pulp mills in Brazil |
| Cerrado Project Incremental Volume | 2.3 million tons per year (approx. 20% increase) | New mill operational since July 2024 |
| Pulp Cash Cost (3Q25, excl. downtime) | R$801 per tonne | 7% reduction year-on-year |
High-quality, sustainable, and certified eucalyptus fiber (BEK)
Suzano S.A. offers high-quality bleached eucalyptus kraftwood pulp (BEKP) fiber, which is valued for its uniformity, homogeneity, and smoothness in the paper furnish. This allows customers better control and softness in their final products. The company backs this with a significant commitment to its renewable resource base.
- Forest base size: Approximately 2.6 million hectares (as of 2022).
- Planted forests: About 1.5 million hectares of the total forest base.
- Innovation: Development of pulps with superior mechanical properties, such as the Eucastrong family, to optimize strength in BEKP applications.
- Green Power Generation: The new Ribas do Rio Pardo mill produces an average of 180 MW of surplus green power monthly from renewable biomass.
Diversified product portfolio: market pulp, paper, paperboard, and tissue
While pulp is the foundation, Suzano S.A. has strategically diversified into paper, paperboard, and tissue, leveraging its integrated operations. You can see this mix clearly in the 3Q25 revenue breakdown.
In 3Q25, the net revenue breakdown showed:
- Pulp: 75%
- Printing & Writing Paper: 11%
- Other Paper: 8%
- Paperboard: 6%
The volume growth reflects this diversification. In 3Q25, combined pulp and paper sales reached 3.6 million tonnes, a 20% increase from the same period last year. The company's total paper capacity is around 1.5 million tons per year. Furthermore, its Consumer Goods tissue division has expanded its total capacity to 340,000 tpy following recent investments. The company's trailing twelve-month revenue as of September 30, 2025, stood at $8.97B.
Bio-based solutions replacing fossil-based materials for industrial partners
Suzano S.A. is actively positioning its eucalyptus fiber as a renewable alternative to fossil-based materials across various sectors. This is a core strategic avenue, moving beyond traditional paper uses.
The company is exploring markets where substitution is needed, such as textiles, which is a market over 100 million tonnes, where renewable textile production currently accounts for less than 10 million tonnes. Suzano Ventures is backing this with concrete investments, such as up to US$5 million into Bioform Technologies for bio-based plastic alternatives. In consumer-facing applications, the company previously distributed 70,000 paper cups made from its Bluecup Bio® product at a single event in 2022. The integration of its U.S. paperboard assets, acquired in October 2024, also contributes to this diversified offering.
Supply security from a single, large-scale, integrated Brazilian operation
Supply security comes from the sheer scale and integration of its Brazilian assets. Suzano operates a vertically integrated model, controlling the process from its proprietary forest base to final sales. The Cerrado Project, a massive R$ 22.2 billion (approximately U$4.3 billion) investment, solidified this by adding the world's largest single-line eucalyptus pulp mill, increasing total capacity by more than 20%. This integration, which includes logistics advantages like proximity of the new mill to farms to reduce transport time, helps ensure reliable delivery to its customers in over 100 countries.
You should note the scale of the operation in the table below:
| Operational Metric | Value | Significance |
| Total Pulp Mills in Brazil | Eight | Core of the integrated operation |
| Cerrado Project Investment | R$ 22.2 billion (approx. U$4.3 billion) | One of Brazil's largest private investments |
| Global Export Reach | Over 100 countries | Demonstrates global supply capability |
| Cash Position (End of 3Q25) | US$6.5bn | Indicates strong liquidity supporting operations |
Suzano S.A. (SUZ) - Canvas Business Model: Customer Relationships
You're looking at how Suzano S.A. builds and keeps its most important customer ties as of late 2025. It's not just about shipping wood pulp; it's deeply rooted in technical partnership and long-term volume commitments. Honestly, in this commodity space, that relationship layer is what separates the top players.
Dedicated technical support and co-development via the I-Hub innovation center
Suzano S.A. uses its global network of innovation centers to embed itself directly into customer processes. The Suzano Asia Innovability Hub (I-Hub) in Shanghai, for instance, represents a RMB 70 million investment, acting as a critical bridge between Suzano's R&D and specific market needs in Asia. This isn't just theoretical work; the I-Hub has provided over 40 days of on-site pilot production support to help customers fine-tune their operations. This technical hand-holding is key to strengthening the partnership, moving beyond a simple supplier role to that of an invested ally.
Long-term, high-volume supply contracts with major global manufacturers
The backbone of Suzano S.A.'s customer relationship strategy involves locking in volume through long-term agreements. This provides revenue stability for Suzano and supply assurance for major global players. For example, looking at the third quarter of 2025 (3Q25), the company reported pulp sales of 3,165 thousand tonnes and paper sales of 436 thousand tonnes. These volumes are often secured through these multi-year arrangements. Furthermore, strategic moves, like the landmark joint venture announced with Kimberly-Clark in Q2 2025, solidify these high-volume, value-accretive relationships by integrating assets and supply chains.
Here's a look at the sales volume performance that these contracts support:
| Metric | 3Q25 Volume ('000 t) | Year-over-Year Change vs 3Q24 |
| Pulp Sales | 3,165 | +20% |
| Paper Sales | 436 | +21% |
Direct, relationship-based sales model with industrial customers
Suzano relies heavily on direct engagement, especially in international markets, which mitigates reliance on spot market volatility. In the fourth quarter of 2024, exports accounted for 81% of total revenue. This direct channel allows for better price realization and deeper customer insight. For instance, the average net pulp price charged in the export market during 3Q25 was US$524/t. Managing this direct sales flow requires dedicated teams that understand the nuances of each region, ensuring that pricing agreements under long-term contracts align with established global benchmarks like the BEKP price schedule.
Customer-specific solutions for fiber flexibility and cost optimization
The relationship extends into co-developing solutions to address industry-wide constraints, like the shortage and high cost of softwood pulp. Suzano's Fiber-to-Fiber (F2F) strategy is a direct response to this, helping customers substitute scarce fibers with stable eucalyptus supply. This isn't just about swapping materials; it involves tailoring the fiber properties. A concrete example of this co-development is the work on 100% BEK tissue recipes, which helps customers reduce softwood reliance while maintaining product quality. This focus on tangible operational improvements is what translates into perceived value for the customer.
Key areas of customer-specific technical engagement include:
- Developing alternative fiber applications.
- Optimizing refining technologies.
- Creating new technical services for operational improvements.
- Translating operational gains into tangible business advantages.
The goal is to move at the speed of the customer's business.
Suzano S.A. (SUZ) - Canvas Business Model: Channels
You're looking at how Suzano S.A. gets its products-pulp and paper-out to the world, and the numbers for late 2025 show a massive reliance on international movement. Honestly, the scale of their export operation is what stands out first.
The global export market was the engine for revenue in the third quarter of 2025 (3Q25). Exports accounted for 81.1% of Suzano S.A.'s net revenue for that period. Considering the total net revenue in 3Q25 was R$12,153 million, that means a huge chunk of the business is happening outside of Brazil. The total sales volume for the company in 3Q25 was 3,601 thousand tonnes (kt).
Suzano S.A. focuses on direct sales to industrial customers across key continents. For pulp, the average net price charged in the export market during 3Q25 settled at US$524/t. Pulp sales volumes saw a strong year-over-year increase of 20% vs. 3Q24, with significant volume growth directed toward Asia and North America.
The paper segment also has a significant international footprint. In 3Q25, international paper sales specifically reached 188 thousand tonnes, which represented 43% of the total paper sales volume for the quarter. This international paper volume was up 6% compared to the second quarter of 2025 (2Q25). Overall paper sales volume grew 21% vs. 3Q24, helped by both domestic strength and these export channels. Paper revenues for the quarter were R$3.10 billion.
Here's a quick look at the sales volume distribution for 3Q25:
| Metric | Value (3Q25) | Comparison |
| Total Sales Volume | 3,601 kt | +20% vs. 3Q24 |
| Pulp Sales Volume | 3,165 kt | +20% vs. 3Q24 |
| Paper Sales Volume | 436 kt | +21% vs. 3Q24 |
| Paper International Sales Volume | 188 kt | +6% vs. 2Q25 |
Moving goods of this magnitude requires a serious logistics backbone. Suzano S.A. uses an integrated network to manage this flow. The company operates 10 ships that transport Suzano Biopulp exclusively, which helps maintain agility during global logistical snags. A major part of this network involves Portocel, a terminal partnership situated in Aracruz (ES).
The logistics expansion is clearly tied to new capacity. For instance, the outbound logistics for the massive Cerrado Project involved an earmarked investment of R$ 6.3 billion (~US$1.2 billion). Furthermore, Portocel expanded its presence at Terminal 32 (T32) in the Port of Santos. This renovation increased the storage area by over 32%, moving it from 21,278.98 m² to 28,120.09 m², adding approximately 7,000 m² of new storage capacity.
The North American market is served, in part, by the Suzano Packaging US operation, which is key for the paperboard segment. This US unit, acquired in October 2024, showed clear operational turnaround by 3Q25. The operation delivered its first positive Adjusted EBITDA of R$43 million in the quarter. That's a significant jump from the negative R$66 million Adjusted EBITDA reported in the prior quarter (2Q25). This integration directly supported the 21% year-over-year growth in total paper sales volume.
You can see the channel impact on the paper business:
- Paper sales volume increased 21% vs. 3Q24.
- Suzano Packaging US contributed to a 6% increase in international paper volumes in 3Q25.
- The US operation helped deliver a positive Adjusted EBITDA of R$43 million in 3Q25.
- The company's total paper sales volume in 3Q25 was 436 kt.
Finance: draft the 13-week cash flow view by Friday.
Suzano S.A. (SUZ) - Canvas Business Model: Customer Segments
The customer base for Suzano S.A. is segmented across global industrial users and converters of wood fiber products, with specific focus areas driving recent strategic moves, such as the U.S. packaging expansion.
Global tissue and sanitary paper manufacturers (e.g., Kimberly-Clark JV)
- The consumer goods unit, which includes tissue, has played a more significant role in the paper business results since the third quarter of 2023, following the acquisition of Kimberly Clark\'s tissue business in Brazil.
- One of Suzano\'s customers in tissue paper manufacturing cited the partner\'s tailored solutions for improving efficiency and product quality.
Printing and writing paper producers worldwide
The global market for printing and writing (P&W) paper is a core segment, though demand in Brazil saw a contraction in the third quarter of 2025.
- Total demand in Brazil for paper market segments accessible to Suzano decreased by 6% in the first two months of the third quarter of 2025 relative to the same period in 2024, according to Ibá data.
- The focus in traditional P&W markets remains on evolving the exclusive go-to-market model to expand customer base and regions served.
Packaging and paperboard converters, including the new U.S. segment
This segment has seen significant recent investment, particularly with the integration of the U.S. packaging operations.
- The Suzano Packaging US Unit (including Pine Bluff and Waynesville assets) delivered its first positive Adjusted EBITDA in the third quarter of 2025.
- Suzano acquired two U.S. industrial facilities from Pactiv Evergreen for $110 million, adding approximately 420,000 metric tonnes of annual paperboard capacity to become a major North American supplier for liquid packaging board production.
- The company is investing in its innovation-focused product portfolio in Brazil, using existing assets to target packaging solutions and the replacement of single-use plastics.
The following table summarizes the key operational data for the paper business unit, which encompasses tissue, P&W, and packaging/paperboard, for the third quarter of 2025 (3Q25).
| Metric | 3Q2025 Value | Year-over-Year Change (vs 3Q2024) | Notes |
| Total Paper Sales Volume | 436 thousand tonnes | +21% | Includes consumer goods (tissue) and Suzano Packaging US Unit. |
| Domestic Paper Sales Volume (Brazil) | 248 thousand tonnes | Not directly comparable to 3Q24 | Represents printing & writing, paperboard, and tissue in the Brazilian market. |
| International Paper Sales Volume | 188 thousand tonnes | Implied growth from total increase | Accounted for 43% of total paper sales volume in 3Q2025. |
| Net Revenue from Paper Sales | R$3,103 million | +26% | Boosted by the new Suzano Packaging US operation. |
Industrial customers seeking bio-based functional materials (e.g., rubber, tires)
Suzano is actively developing new business collaborators to integrate bio-based solutions, aiming to replace fossil-based materials.
- The company signed a partnership agreement to commercialize the use of Suzano Ecolig® (kraft lignin) in rubber products, serving as a sustainable alternative to chemical additives and fossil-based antioxidants.
- This material is targeted for use in a wide range of applications, including rubber goods, retreaded tires, conveyor belts, and shoe soles.
- One of Suzano\'s customers in the functional material for the rubber and tire industry noted that the partnership transformed their business with proactive support and tailored solutions.
Suzano S.A. (SUZ) - Canvas Business Model: Cost Structure
You're looking at the core expenses that drive Suzano S.A.'s operations as of late 2025. Honestly, for a company this size, the cost structure is dominated by massive, long-term capital commitments and the day-to-day cost of getting wood from the forest to the customer.
The investment cycle is still heavy, even after the big push of the Cerrado Project. You saw the 2025 Capital Expenditure (CAPEX) estimate get revised up to R$13.3 billion. That's a significant outlay, and it tells you where the money is going-it's not just maintenance; it's about future efficiency and growth.
Here's a quick look at how those major 2025 investment dollars were planned to be spent, based on the revised guidance:
- R$7.8 billion for Maintenance.
- R$1.5 billion for Expansion, Modernization, and Other.
- R$3.1 billion allocated to Land and Forests.
- R$0.9 billion for the Cerrado Project.
The focus on the forest base is a direct cost driver. In the third quarter of 2025 (3Q25) alone, Suzano S.A. disbursed R$1.39 billion in land and forest investments, which included the first installment of R$878 million related to that strategic wood swap deal with Eldorado Brasil Celulose S.A. This type of upfront cost is meant to lower future operational expenses, which is key to their strategy.
Speaking of operations, the company maintains a structural cost advantage in pulp production. For 3Q25, the pulp cash production cost, excluding downtime, hit a highly competitive R$801/tonne. That's a 7% year-on-year decrease, largely thanks to the efficiency gains from the new Ribas do Rio Pardo mill. That low operational cost is your primary defense when pulp prices dip.
But you can't ignore the balance sheet costs. Financial expenses are significant because of the debt load carried to fund those massive projects. As of the second quarter of 2025 (2Q25), the net debt in USD stood at US$13 billion. Even with a net leverage ratio of 3.1 times in USD at that time, servicing that debt is a major fixed cost. For instance, in 3Q25, interest payments alone totaled R$1.87 billion.
Global distribution adds another layer of expense. While the Eldorado transaction is expected to help reduce logistics and industrial costs, getting product to global customers is inherently expensive. This includes outbound freight for the millions of tonnes sold internationally-exports accounted for 81.1% of revenue in 3Q25.
To put these key cost components side-by-side, here's a snapshot of the financial figures we're tracking:
| Cost Component | Period/Year | Amount/Rate |
|---|---|---|
| Revised 2025 CAPEX | FY 2025 (Revised) | R$13.3 billion |
| Pulp Cash Production Cost (Ex-Downtime) | 3Q25 | R$801/tonne |
| Net Debt | 2Q25 | US$13 billion |
| Land and Forest Investments Disbursed | 3Q25 | R$1.39 billion |
| Interest Payments | 3Q25 | R$1.87 billion |
| CAPEX Allocation for Land and Forests | FY 2025 Projection | R$3.1 billion |
The structure is clear: high upfront CAPEX, especially in forestry assets, to drive down the variable operational cost per tonne, all while managing substantial interest expense from the net debt. Finance: draft 13-week cash view by Friday.
Suzano S.A. (SUZ) - Canvas Business Model: Revenue Streams
You're looking at how Suzano S.A. converts its massive forestry and industrial base into actual cash flow as of late 2025. The revenue streams are heavily concentrated, but there's clear strategic diversification happening, especially with the recent US packaging integration.
The overall top-line performance for the third quarter of 2025 (3Q25) saw Suzano S.A. report a consolidated net revenue of R$12.2 billion. This figure was broadly flat compared to the same period last year, which is a solid result given the headwinds in global pulp pricing.
Here's a breakdown of the key revenue components for 3Q25:
| Revenue Stream Component | 3Q25 Financial Data | Context/Volume Data |
| Consolidated Net Revenue | R$12.2 billion | Broadly flat YoY |
| Market Pulp Sales Revenue | R$9.05 billion (LTM 3Q25) | Representing approximately 75% of net revenue (Source states 76.5% of LTM 3Q25 revenue) |
| Paper, Paperboard, & Tissue Sales Revenue | R$3,103 million (as specified) | Sales volume of 436 thousand tonnes (+21% YoY) |
| Suzano Packaging US Operations Contribution | First positive Adjusted EBITDA of R$43 million | Acquired assets from October 2024 integration |
The core of Suzano S.A.'s revenue still comes from its primary commodity: market pulp. Sales of market pulp (BEK) represented about 75% of the total 3Q25 net revenue, translating to revenues of R$9.05 billion when looking at the LTM 3Q25 figure. Pulp sales volume was up 20% year-over-year, reaching 3,165 thousand tonnes.
The paper, paperboard, and consumer goods (tissue) segment is the next largest piece. These sales totaled R$3,103 million for the quarter, which aligns closely with the reported R$3.10 billion. This segment saw a 6.0% sequential increase in sales volumes, hitting 436 thousand tonnes in 3Q25.
A notable strategic development is the revenue contribution from the new Suzano Packaging US operations. These assets, integrated after the October 2024 acquisition, achieved their first positive Adjusted EBITDA of R$43 million in the quarter, signaling a shift toward value-added packaging revenue streams.
While Suzano S.A. generates bioenergy from its mill operations, the specific revenue amount from sales of surplus bioenergy generated from mill operations was not explicitly detailed in the available 3Q25 financial highlights.
You can see the volume performance underpinning these revenue streams:
- Total combined pulp and paper sales volume: 3,601 thousand tonnes in 3Q25.
- Total combined pulp and paper sales volume increase YoY: 20%.
- Average net pulp price in the export market: US$524/t in 3Q25.
- Average net paper price in 3Q25: R$7,118/t.
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