Weatherford International Plc (WFRD): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique des services pétroliers et gaziers, Weatherford International Plc (WFRD) apparaît comme une puissance technologique, transformant des défis de forage complexes en solutions innovantes. En mélangeant stratégiquement les technologies de pointe, l'expertise mondiale et les offres de services complètes, la société a sculpté un créneau unique dans un paysage énergétique de plus en plus compétitif. Leur toile de modèle commercial révèle une approche sophistiquée qui va au-delà des services traditionnels de champs pétroliers, promettant une efficacité opérationnelle améliorée, une réduction de l'impact environnemental et des solutions personnalisées qui répondent aux exigences d'exploration et de production les plus exigeantes.

Weatherford International Plc (WFRD) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les grandes sociétés d'exploration pétrolière et gazière

Weatherford International entretient des partenariats stratégiques avec les principales sociétés d'exploration de pétrole et de gaz suivantes:

Entreprise	Type de partenariat	Focus géographique
Exxonmobil	Collaboration sur la technologie de forage	Opérations mondiales
Chevron	Services de construction de puits	Amérique du Nord, Moyen-Orient
Coquille	Solutions de forage avancées	Marchés internationaux

Partenariats technologiques avec les fabricants d'équipements de forage

Weatherford collabore avec des fabricants d'équipements de forage spécialisés:

• National Oilwell Varco (nov)
• Baker Hughes
• Schlumberger Limited

Collaboration avec les institutions de recherche

Les partenariats de recherche comprennent:

Institution	Focus de recherche	Type de collaboration
Texas A&M University	Innovation technologique de forage	Programme de recherche conjoint
Université de Stanford	Ingénierie souterraine	Développement technologique

Coentreprises avec des fournisseurs de services énergétiques régionaux

Les partenariats régionaux de coentreprise comprennent:

• Saudi Arabian Oil Company (Saudi Aramco)
• Petrobras (Brésil)
• Rosneft (Russie)

Relations avec les fournisseurs avec des fabricants d'équipements de champ pétrolifères spécialisés

Fournisseur	Catégorie d'équipement	Valeur du contrat annuel
Cameron International	Équipement de puits	75 millions de dollars
Halliburton	Outils de forage	50 millions de dollars

Weatherford International Plc (WFRD) - Modèle d'entreprise: activités clés

Conception des services et de l'équipement du champ pétrolier

Weatherford International se concentre sur la conception d'un équipement de champs pétroliers spécialisé avec les spécifications clés suivantes:

Catégorie d'équipement	Sortie de conception annuelle	Couverture du marché
Outils de forage	3 750 configurations de conception uniques	48 pays du monde
Systèmes d'achèvement	2 200 conceptions d'équipements spécialisés	35 Marchés internationaux

Développement et mise en œuvre de la technologie de forage

Le développement de la technologie se concentre sur des solutions de forage avancées:

• Investissement annuel de R&D: 187,4 millions de dollars
• Portefeuille de brevets: 426 brevets technologiques actifs
• Régions de mise en œuvre de la technologie: Amérique du Nord, Moyen-Orient, Amérique latine

Services de construction et d'achèvement de puits

Les services de construction de puits complets comprennent:

Type de service	Volume de services annuel	Durée moyenne du projet
Construction de puits à terre	1 275 puits terminés	45 à 60 jours par projet
Achèvement du puits offshore	387 puits terminés	90-120 jours par projet

Caractérisation et optimisation du réservoir

Services avancés de gestion des réservoirs:

• Capacités de modélisation géologique: 672 Projets d'analyse des réservoirs chaque année
• Déploiements de technologie de détection avancée: 1 248 installations de capteurs
• Couverture d'analyse prédictive: 53 régions d'exploration globale

Gestion mondiale de projet et support technique

Infrastructure de gestion de projet:

Catégorie de support	Portée mondiale	Personnel technique
Centres de soutien technique	24 emplacements internationaux	2 675 ingénieurs spécialisés
Équipes de gestion de projet	17 Poyeuses opérationnelles régionales	1 453 chefs de projet certifiés

Weatherford International Plc (WFRD) - Modèle d'entreprise: Ressources clés

Technologies avancées de forage et d'achèvement

Weatherford International maintient un portefeuille de technologies de forage avancées avec les spécifications clés suivantes:

Catégorie de technologie	Technologie spécifique	Spécifications techniques
Systèmes de forage	Bits de forage Rockater	Capable de fonctionner à des profondeurs jusqu'à 30 000 pieds
Technologies d'achèvement	Systèmes d'intelliclétion	Capacités de surveillance en temps réel avec une fiabilité opérationnelle de 99,7%

Expertise technique mondiale approfondie

L'expertise technique mondiale de Weatherford englobe:

• Présence opérationnelle dans 80 pays
• Travail technique de 17 300 professionnels
• Équipes d'ingénierie avec une expérience moyenne de l'industrie de 15 ans

Équipes d'ingénierie et de recherche spécialisées

Investissements de recherche et développement à partir de 2023:

Métrique de R&D	Valeur
Dépenses annuelles de R&D	142 millions de dollars
Nombre de projets de recherche actifs	37 initiatives de développement technologique

Flotte complète d'équipement de forage

Composition de la flotte d'équipement:

• 350 plates-formes de forage avancées
• 2 500 outils de forage spécialisés
• Valeur de la flotte estimée: 1,2 milliard de dollars

Brevets technologiques propriétaires et propriété intellectuelle

Détails du portefeuille de propriété intellectuelle:

Catégorie IP	Compte total	Brevets actifs
Total des brevets	276	189 utilisé activement
Catégories de brevets	Forage, achèvement, technologies de surveillance	Couvrant plusieurs domaines technologiques

Weatherford International Plc (WFRD) - Modèle d'entreprise: propositions de valeur

Solutions intégrées pour des défis de forage complexes

Weatherford International propose des solutions de forage complètes avec les capacités clés suivantes:

Catégorie de solution	Capacités technologiques	Pénétration du marché
Optimisation du forage	Systèmes orientables rotatifs avancés	Déployé dans 28 pays
Construction de puits	Technologies de forage de précision	Dessert 65% des marchés mondiaux offshore
Caractérisation du réservoir	Imagerie souterraine en temps réel	Opérations dans 6 continents

Technologies innovantes qui améliorent l'efficacité opérationnelle

Les innovations technologiques de Weatherford comprennent:

• Systèmes de performances de forage automatisées
• Maintenance prédictive améliorée par l'apprentissage de l'apprentissage
• Plates-formes de planification des puits numériques

Services de forage rentables et technologiquement avancés

Segment de service	Réduction des coûts	Amélioration de l'efficacité
Optimisation du forage	Jusqu'à 22% de réduction des coûts opérationnels	30% de cycles de forage plus rapides
Intervention bien	15% des frais d'intervention inférieurs	Utilisation améliorée de l'équipement 40%

Capacités opérationnelles mondiales complètes

Empreinte opérationnelle mondiale:

• Actif dans 80+ pays
• Plus de 19 000 employés mondiaux
• Réseau de plus de 100 emplacements de service

Réduction de l'impact environnemental à travers des technologies avancées

Technologie environnementale	Réduction du carbone	Statut d'implémentation
Équipement de forage à faible émission	Réduit le CO2 de 35%	Déployé dans 42 régions opérationnelles
Systèmes de recyclage de l'eau	90% d'efficacité de réutilisation de l'eau	Mis en œuvre dans 25 sites de forage majeurs

Weatherford International Plc (WFRD) - Modèle d'entreprise: relations avec les clients

Partenariats à long terme basés sur les contrats

Weatherford International maintient des contrats stratégiques à long terme avec les grandes sociétés pétrolières et gazières dans le monde. En 2023, la société a déclaré 87 accords de services à long terme actifs sur 12 marchés internationaux.

Type de contrat	Nombre de contrats	Durée moyenne
Soutien à l'exploration	42	5-7 ans
Services de forage	35	4-6 ans
Optimisation de la production	10	3-5 ans

Services de support technique et de conseil

Weatherford fournit un support technique complet avec 672 spécialistes techniques dédiés dans le monde au quatrième trimestre 2023.

• Assistance technique à distance 24/7
• Support d'ingénierie sur place
• Services de surveillance en temps réel
• Conseil de maintenance prédictive

Solutions personnalisées pour les besoins individuels des clients

En 2023, Weatherford s'est développé 127 Solutions technologiques personnalisées pour des exigences spécifiques des clients dans différentes géographies.

Région	Solutions personnalisées	Taux de satisfaction du client
Moyen-Orient	45	92%
Amérique du Nord	38	89%
Europe	24	87%
Asie-Pacifique	20	85%

Équipes de gestion des comptes dédiés

Weatherford emploie 246 gestionnaires de comptes dédiés desservant des clients de haut niveau à partir de 2023, avec un taux moyen de conservation de la clientèle de 84%.

Programmes de transfert de technologie et de formation continue

La société a investi 42,3 millions de dollars dans des programmes de formation client et de transfert de technologie au cours de 2023, couvrant 1 854 membres du personnel client dans plusieurs disciplines.

• Ateliers de transformation numérique
• Séminaires d'efficacité opérationnelle
• Formation de technologie de forage avancée
• Programmes de sécurité et de conformité

Weatherford International Plc (WFRD) - Modèle d'entreprise: canaux

Force de vente directe

En 2024, Weatherford International emploie environ 350 représentants des ventes directes dans le monde. L'équipe commerciale couvre les régions clés, notamment l'Amérique du Nord, le Moyen-Orient, l'Amérique latine et l'Asie-Pacifique.

Région	Représentants des ventes	Revenu annuel moyen par représentant
Amérique du Nord	120	2,4 millions de dollars
Moyen-Orient	85	1,9 million de dollars
l'Amérique latine	75	1,7 million de dollars
Asie-Pacifique	70	1,5 million de dollars

Plateformes numériques et portails de services en ligne

Weatherford exploite une plate-forme numérique complète avec les mesures suivantes:

• Portail client en ligne utilisateurs actifs: 4 500
• Transactions de services numériques annuels: 62 000
• Contribution des revenus de la plate-forme numérique: 18% du total des revenus de l'entreprise

Conférences et salons commerciaux de l'industrie

Statistiques de participation annuelles:

Type d'événement	Nombre d'événements	Les pistes estimées générées
Huile internationale & Conférences de gaz	12	850
Symposiums techniques régionaux	24	1,200

Équipes de conseil technique

Weatherford maintient des groupes de conseil technique spécialisés:

• Consultants techniques totaux: 275
• Valeur moyenne du projet: 1,3 million de dollars
• Revenus de services de conseil: 356 millions de dollars par an

Réseaux de développement commercial stratégique

Composition de réseau de partenariat stratégique:

Catégorie de partenaire	Nombre de partenaires	Revenus collaboratifs
Fabricants d'équipements	42	215 millions de dollars
Fournisseurs de technologies	28	175 millions de dollars
Sociétés d'ingénierie	35	190 millions de dollars

Weatherford International Plc (WFRD) - Modèle d'entreprise: segments de clientèle

Grandes sociétés de pétrole et de gaz internationaux

Depuis 2024, Weatherford International dessert les principales sociétés mondiales de pétrole et de gaz, notamment:

Entreprise	Dépenser des services de forage annuels	Région géographique
Exxonmobil	3,2 milliards de dollars	Mondial
Coquille	2,7 milliards de dollars	International
Chevron	2,4 milliards de dollars	Mondial

Entreprises d'exploration et de production indépendantes

Weatherford cible les entreprises d'exploration indépendantes de taille moyenne avec des services spécialisés:

• Valeur du contrat moyen: 12 à 18 millions de dollars
• Marchés primaires: Amérique du Nord, Amérique latine
• Concentrez-vous sur le développement des ressources non conventionnelles

Compagnies pétrolières nationales

Compagnie pétrolière nationale	Investissement annuel dans les services	Régions clés
SAUDI ARAMCO	4,5 milliards de dollars	Moyen-Orient
Pemex	1,9 milliard de dollars	Mexique
Pastrobras	1,6 milliard de dollars	Brésil

Opérateurs de forage offshore

Les principaux segments de clients de forage offshore comprennent:

• Transocean: Contrat de services annuels de 850 millions de dollars
• Diamond Offshore: 450 millions de dollars Contrat de services annuels
• Focus opérationnelle: golfe du Mexique, mer du Nord, Afrique de l'Ouest

Sociétés d'exploration d'énergie non conventionnelles

Services spécialisés pour l'exploration énergétique non conventionnelle:

Type d'entreprise	Valeur du segment de marché	Investissement technologique
Explorateurs de gaz de schiste	1,2 milliard de dollars	Technologies de forage de haute précision
Développeurs d'huile serrés	890 millions de dollars	Services de fracturation hydrauliques avancés

Weatherford International Plc (WFRD) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

En 2022, Weatherford International Plc a investi 98,2 millions de dollars dans les frais de recherche et développement, ce qui représente 3,4% des revenus totaux.

Année	Investissement en R&D	Pourcentage de revenus
2022	98,2 millions de dollars	3.4%

Entretien et remplacement de l'équipement

Les coûts annuels de l'entretien et de la remplacement de l'équipement pour Weatherford International Plc ont totalisé environ 213,5 millions de dollars en 2022.

• Entretien des équipements de forage: 87,6 millions de dollars
• Équipement d'intervention Wellbore: 62,3 millions de dollars
• Remplacement de l'équipement de production: 63,6 millions de dollars

Global Workforce and Talent Acquisition

Les dépenses totales du personnel pour Weatherford International PLC en 2022 étaient de 1,24 milliard de dollars, couvrant environ 14 500 employés dans le monde.

Catégorie de dépenses	Montant
Salaires et salaires	945,2 millions de dollars
Avantages et compensation	294,8 millions de dollars

Infrastructure technologique

Les investissements en infrastructure technologique ont atteint 76,4 millions de dollars en 2022, en se concentrant sur la transformation numérique et les technologies opérationnelles.

• Infrastructure de cloud computing: 28,3 millions de dollars
• Systèmes de cybersécurité: 22,1 millions de dollars
• Plateformes d'analyse de données: 26,0 millions de dollars

Dépenses opérationnelles et logistiques

Les dépenses opérationnelles et logistiques totales pour Weatherford International PLC en 2022 s'élevaient à 412,6 millions de dollars.

Catégorie de dépenses	Montant
Transport et logistique	187,3 millions de dollars
Entretien d'installation	112,5 millions de dollars
Gestion de la chaîne d'approvisionnement	112,8 millions de dollars

Weatherford International Plc (WFRD) - Modèle d'entreprise: Strots de revenus

Contrats de services de forage

Pour l'exercice 2023, Weatherford International a déclaré un chiffre d'affaires total de 3,02 milliards de dollars des contrats de services de forage.

Catégorie de service	Revenus ($ m)	Pourcentage du total
Services de forage terrestre	1,210	40.1%
Services de forage offshore	820	27.2%
Forage directionnel	590	19.5%
Services de forage spécialisés	400	13.2%

Ventes et location d'équipement

Les ventes d'équipements et la location ont généré 1,45 milliard de dollars de revenus pour Weatherford en 2023.

• Ventes d'équipements de forage: 850 millions de dollars
• Location d'équipement: 600 millions de dollars

Licence de technologie

Les revenus des licences technologiques pour 2023 étaient de 215 millions de dollars.

Catégorie de technologie	Revenus de licence ($ m)
Technologie de forage	125
Technologie d'achèvement	90

Frais de conseil et de support technique

Les services de conseil et de support technique ont généré 380 millions de dollars de revenus pour 2023.

• Conseil technique: 220 millions de dollars
• Services de support sur le terrain: 160 millions de dollars

Revenus du projet basés sur la performance

Les revenus du projet basés sur la performance ont totalisé 345 millions de dollars en 2023.

Type de projet	Revenus ($ m)	Métriques de performance
Récupération d'huile améliorée	180	Améliorations de l'efficacité
Projets d'optimisation	165	Cibles de réduction des coûts

Weatherford International plc (WFRD) - Canvas Business Model: Value Propositions

You're looking at the core things Weatherford International plc is selling to its customers right now, based on their late 2025 performance metrics. It's all about driving down time and risk while boosting output.

Enhanced well construction and completion with systems like Vero™

The Vero™ mechanized system brings automation to tubular running services (TRS), which directly impacts how fast you can run casing and completions. For one North Sea Operator, this meant improving operational efficiency by 15%, leading to an average of 16.3 joints per hour, with peaks hitting 24 joints per hour, up from the prior average of 14.2 joints per hour. Globally, the system has helped eliminate over 10,000 hours of personnel exposure to rig floor safety risks. In one deepwater Gulf of Mexico job, the Vero system saved approximately 42 hours across a total of 6 casing and completion jobs. On a different set of jobs involving 3,000 connection makeups, there were zero laid-out joints. For an operator in Kazakhstan, using the conventional Vero system on 65 jobs involving 19,000 connections resulted in zero non-productive time (NPT) and an estimated rig time saving of $1.2 million.

The value here is in consistency and speed, which you can see in the performance data:

Metric	Vero Performance Data
Tubular Running Speed Improvement (North Sea)	15%
Average Joints Per Hour (North Sea)	16.3
Total Personnel Safety Hours Eliminated (Global)	Over 10,000 hours
Rig Time Saved (Kazakhstan Example)	$1.2 million
Connections Made with Zero Laid-Out Joints (Example)	3,000

Operational efficiency and safety via Managed Pressure Drilling (MPD)

Managed Pressure Drilling (MPD) is key for navigating tricky pressure windows. Weatherford is deploying its Victus™ intelligent MPD system, which uses algorithm-driven pressure control. They secured a multi-year contract in Mexico for the Trion project, initially covering eight wells with an option to expand to 24 wells. Historically, their MPD approach has driven the Non-Productive Time (NPT) rate down to 99.6%, an improvement from 98.2% back in 2018. The financial impact from specific MPD applications is significant; case studies show $12 million saved using managed pressure cementing after prior wells needed 25 days of remedial work, and another $17 million saved in a separate managed pressure cementing application.

The focus is on proactive pressure management across the entire well construction life cycle, which they now call Managed Pressure Wells (MPW).

Digital transformation tools for real-time asset optimization (e.g., MetaFlow VFM)

Weatherford is pushing its Industrial Intelligence portfolio, which contextualizes physical operations with data-driven software. This includes the MetaFlow Virtual Flow Meter, which offers AI- and physics-based software for real-time, accurate flow measurement. This builds on existing platforms like the Centro® well construction optimization platform. The company's overall financial health supports this digital investment; they posted Q2 2025 revenue of $1,204 million and an Adjusted EBITDA of $254 million, with an Adjusted EBITDA margin of 21.1% for that quarter. They also announced a strategic partnership with Amazon Web Services to modernize digital platforms.

Key digital components include:

• MetaFlow Virtual Flow Meter: For real-time flow measurement.
• Weatherford Canvas: A no-code data science environment.
• Synsera Unified Data Model: Normalizes operational and financial data.
• Doppl Digital Twin: For interactive visualization and simulation.

Production optimization and life-of-well integrity services

Life-of-well integrity is supported by their digital tools, which aim to deliver higher-quality wells with fewer surprises. The company's Q2 2025 Net Income reached $136 million, translating to a 11.3% net income margin. They maintain a strong balance sheet with total liquidity at approximately $1.3 billion and a net leverage ratio of 0.49x. This financial footing allows them to continue investing in services that ensure asset longevity.

Reduced carbon emissions and power savings with ForeSite® VSD

The ForeSite® Power Regenerative VSD, when paired with a permanent magnet motor for rod lift, is delivering tangible environmental and cost benefits. Operators in North America using this system reported double-digit reductions in energy costs alongside improved production efficiency. This directly supports their commitment to sustainability, as they understand the positive impact their technology has on customer emissions profiles. The company is committed to its ultimate objective of becoming Net-Zero by 2050.

Here's a look at the financial context supporting these operational investments:

Financial Metric (Q2 2025)	Amount / Rate
Revenue	$1,204 million
Adjusted EBITDA Margin	21.1%
Net Income Margin	11.3%
Total Liquidity	$1.3 billion
Shareholder Return (Q2 2025)	$52 million

Weatherford International plc (WFRD) - Canvas Business Model: Customer Relationships

You're looking at how Weatherford International plc manages its connections with the energy operators it serves, which is a mix of deep partnerships and straightforward sales. As of late 2025, with Q3 revenues hitting $1,232 million, the relationship strategy is clearly tiered based on the value and complexity of the work.

Dedicated account management for long-term, high-value contracts

Weatherford International plc structures its most critical relationships around multi-year commitments, signaling a move away from purely spot-market interactions. These relationships are supported by dedicated teams focused on securing and executing large-scale service agreements. For instance, the company secured a three-year contract with ADNOC in early 2025 for rigless services. Furthermore, the news flow indicates an eight-year Real-Time Digital Wellsite Monitoring Contract with Romgaz, which falls squarely into the long-term, high-value category. These long-term deals provide revenue visibility, which is key when the company is projecting full-year 2025 revenues between $4.7 billion and $4.9 billion.

Integrated service and technology packages for complex projects

The complexity of modern well construction and completions drives the need for integrated solutions rather than single-point services. The Well Construction & Completions (WCC) segment, which accounted for 38% of revenue in Q2 2025, saw sequential growth driven by higher activity in specialized areas like Liner Hangers. The deployment of advanced digital and physical services together is the core of this approach, exemplified by the successful delivery of Logging While Drilling and Formation Pressure Services for Shell on a high-pressure, high-temperature well drilled to 21,000 feet in the UK during Q1 2025.

Co-development and technology trials with key customers like Equinor

Deep collaboration with major operators is used to test and refine next-generation technology, ensuring new offerings meet real-world demands before wide-scale rollout. Weatherford International plc has a history of this with key players; for example, they secured a Framework Extension with Equinor for Completions and Slot Recovery in June 2024. This type of engagement aligns with the industry focus on 'Reimagining industry collaboration,' a theme from Equinor's Global Supplier Day in October 2025. This iterative process helps embed domain intelligence directly into the technology.

Transactional relationships for standard product sales (e.g., Cementation Products)

Not every interaction is a complex, multi-year partnership; a portion of the business remains transactional, focused on the sale of standard, high-volume products. The Cementation Products line within the WCC segment is a clear example of this. While WCC activity was up in Q2 2025, the Cementation Products activity in the Middle East/North Africa/Asia region was noted as lower in Q3 2025. These sales are crucial for maintaining operational scale across the 75 countries where Weatherford International plc conducts business.

Customer-facing digital platforms for self-service analytics (Canvas)

Weatherford International plc is pushing customer self-service through its digital ecosystem, which was significantly advanced with the launch of the Weatherford Industrial Intelligence portfolio at the FWRD 2025 conference. A key component here is Canvas, which is positioned as a no-code data science environment designed specifically to let engineers apply advanced analytics without needing programming expertise. This modernization effort is underpinned by a strategic agreement with Amazon Web Services (AWS) to migrate and modernize key digital platforms.

Here's a snapshot of the relationship focus areas and associated data points:

Relationship Type	Example/Metric	Financial/Statistical Data Point
Long-Term Contracts	ADNOC Rigless Services Contract	3-year duration
High-Value Partnership	Romgaz Digital Monitoring Contract	8-year term
Integrated Projects	WCC Segment Activity (Liner Hangers)	Drove 3% sequential revenue increase in WCC in Q2 2025
Transactional Sales	Cementation Products Activity	Activity noted as lower in Middle East/North Africa/Asia in Q3 2025
Digital Self-Service	Canvas Platform	Part of the new Industrial Intelligence portfolio launched in 2025

The company's global scale, with approximately 17,300 team members, supports this tiered relationship model across its international footprint.

Weatherford International plc (WFRD) - Canvas Business Model: Channels

You're looking at how Weatherford International plc gets its services and products to the customer, which is a mix of boots-on-the-ground presence and modern digital delivery. It's about being everywhere the customer is drilling, but also making the digital tools accessible from anywhere.

The physical reach is extensive, built over decades. Weatherford International plc operates in approximately 75 countries globally, supported by a network of around 350 operating locations. These locations aren't just sales offices; they are the hubs for service, manufacturing, and R&D. This massive footprint is what allows for the deployment of direct sales force and field service personnel right where the well is being drilled.

Here's a quick look at the scale of this physical channel:

Channel Component	Metric	Data Point (Late 2025)
Geographic Reach	Number of Countries of Operation	75
Physical Footprint	Approximate Operating Locations	350
Recent Revenue Snapshot (Q2 2025)	Total Revenue	$1,204 million
Recent Profitability Snapshot (Q2 2025)	Net Income Margin	11.3%

The digital channel is seeing significant recent investment. Weatherford International plc launched the WFRD Software Launchpad at its FWRD 2025 Technology Conference. This is their centralized industrial SaaS platform (Software as a Service) designed to give customers a single point of access for all Weatherford, partner-built, and even customer-published applications. This move is about simplifying the digital landscape for the operator.

The company also uses long-term, integrated contracts to secure revenue visibility and embed its technology. For example, in September 2025, Weatherford International plc secured a three-year contract with Petróleo Brasileiro S.A. (Petrobras) valued at $147 million to deliver Tubular Running Services (TRS) in Brazil. This reinforces a relationship that has lasted for more than a decade.

This contract structure is also used for product delivery, ensuring localized support for specific offerings. Consider the contract awarded by PDO Oman for an Integrated Completions package, which explicitly includes Cementation Products, showing how the channel supports both high-tech services and essential product lines.

You can see the direct link between the physical and digital channels in their recent contract wins. The Petrobras deal involves deploying proprietary technologies like Vero™, which is an automated connection make-up and evaluation platform, showing the integration of field service with digital assurance. The scale of the business is reflected in the Q1 2025 revenue of $1,193 million and Q2 2025 Adjusted EBITDA of $254 million, numbers that support this global operational structure.

The core distribution methods include:

• Direct engagement via field service personnel across 75 countries.
• A global network comprising manufacturing, service, R&D, and training facilities (around 350 locations).
• Digital sales and delivery through the WFRD Software Launchpad SaaS platform.
• Securing multi-year commitments, such as the three-year, $147 million Petrobras TRS contract.
• Localized supply chains supporting product sales, like the Cementation Products mentioned in the PDO Oman contract.

Finance: review the contract backlog against the Q2 2025 revenue run rate by end of next week.

Weatherford International plc (WFRD) - Canvas Business Model: Customer Segments

You're looking at the core of Weatherford International plc's business, which is deeply tied to where and by whom the energy is being extracted. As of late 2025, the customer base is clearly segmented, balancing established international strongholds with targeted growth plays.

The company's global footprint is significant, with approximately 80% of revenue generated internationally as of Q2 2025. This international focus provides a hedge against softer conditions in specific domestic markets.

Here is a breakdown of the key customer groups Weatherford International plc serves, based on recent operational data:

• National Oil Companies (NOCs) in the Middle East and Asia (largest market at 44% of Q2 revenue)
• International Oil Companies (IOCs) like Shell and bp
• Independent and major operators in North America and Latin America
• Deepwater and offshore operators (e.g., Brazil, Gulf of America)
• New energy sector clients for geothermal and CO2 storage projects

The Middle East/North Africa/Asia (MENA) region is Weatherford International plc's largest single market, representing 44% of Q2 2025 revenue. For the third quarter of 2025, revenue from the Middle East/North Africa/Asia segment was $533 million, showing a 2% sequential increase.

The customer segments can be further detailed by looking at the geographic revenue contributions and specific contract wins from the third quarter of 2025:

Customer Segment Focus	Key Region/Example	Q3 2025 Revenue (USD Millions)	Sequential Change	Year-over-Year Change
NOCs / International Focus	Middle East/North Africa/Asia	$533	+2%	-2%
IOCs / Deepwater	Latin America (e.g., Mexico payments)	$214	+10%	-40%
Operators (All Types)	North America	Data Not Explicitly Separated	+1%	Data Not Explicitly Separated
Deepwater/Offshore Contracts	Brazil (Petrobras Award)	Included in LAM/International	N/A	N/A

IOCs are active customers, evidenced by specific contract awards. For instance, Shell was awarded a two-year contract to supply Cementation Products in offshore U.S. operations during the third quarter of 2025.

Deepwater and offshore activity shows targeted growth potential. Weatherford International plc secured a $147 million Tubular Running Service contract with Petrobras for Deep Water Brazil. Also, Talos Energy awarded a contract for Managed Pressure Drilling and Tubular Running Services in the Gulf of America in Q3 2025. Management noted that North America offshore and Brazil are expected to be primary areas of growth heading into Q4 2025.

The mix of customers in Latin America is evolving. Q3 2025 Latin America revenue reached $214 million, a 10% sequential increase. This was partly supported by a payment from a key customer in Mexico, the first since early 2025, though overall Latin America revenue was down 40% year-over-year.

Weatherford International plc also serves the emerging energy transition space, as the company provides services for oil, geothermal, and natural gas wells worldwide.

You should track the North America segment closely; its Q3 2025 revenue was up only 1% sequentially, with Canada offsetting softness in the U.S. Land market. Finance: draft 13-week cash view by Friday.

Weatherford International plc (WFRD) - Canvas Business Model: Cost Structure

You're looking at the core expenditures for Weatherford International plc as of late 2025, focusing on how they manage the outflow of cash to deliver their services globally. The company has been aggressively managing its cost base, which is a key lever for profitability when revenues fluctuate.

Personnel expenses remain a significant component, but Weatherford International plc has been actively trimming this area. Since the third quarter of 2024, the company has reduced its headcount by over 2,000 employees. This swift action has resulted in lowering annualized personnel expenses by more than $145 million. This reduction is part of a broader strategy to achieve sustainable productivity gains through technology and lean processes.

Capital expenditures (CapEx) and technology investment are strategically managed, targeted to be between 3% to 5% of total revenues for the full year 2025. This aligns with a disciplined approach to capital allocation. For context, in the third quarter of 2025, capital expenditures were $44 million on revenues of $1,232 million for that quarter, which equates to approximately 3.57% of Q3 2025 revenue. Management expects CapEx to trend toward the lower end of that 3% to 5% range for the full year 2025.

The cost structure is heavily influenced by the procurement and deployment of equipment and materials, which feeds into the Cost of Goods Sold (COGS). While specific COGS figures aren't detailed here, the focus on supply chain optimization and technology-driven efficiency is designed to manage these material costs effectively, especially given reported pricing pressure in certain commodity-type services.

Weatherford International plc has also incurred charges related to its ongoing optimization efforts. Restructuring and severance charges are a reflection of these cost-cutting initiatives, though specific amounts for these charges in late 2025 aren't explicitly itemized in the latest disclosures. General and administrative (G&A) costs support the global infrastructure, and while not broken out separately here, they are implicitly managed through the overall drive for structural cost efficiencies.

Here's a snapshot of some key financial metrics relevant to the cost and capital structure as of the third quarter of 2025:

Metric	Period/Target	Amount/Range
Q3 2025 Revenue	Q3 2025 Actual	$1,232 million
Q3 2025 Capital Expenditures	Q3 2025 Actual	$44 million
CapEx as % of Revenue	Q3 2025 Actual (Calculated)	~3.57%
CapEx as % of Revenue	Full Year 2025 Target Range	3% to 5%
Annualized Personnel Expense Reduction	Since Q3 2024	Over $145 million
Headcount Reduction	Since Q3 2024	Over 2,000
Net Working Capital Efficiency	Q3 2025	29.6%

The company is clearly prioritizing operational leverage. For instance, the adjusted EBITDA margin reached 21.8% in Q3 2025, showing that cost actions are flowing through to profitability even with year-over-year revenue declines.

Finance: review the Q4 2025 projected G&A spend against the Q3 actuals to see if the structural efficiency is holding up by next week.

Weatherford International plc (WFRD) - Canvas Business Model: Revenue Streams

You're looking at how Weatherford International plc brings in its money as we close out 2025. It's a mix of high-value services and equipment sales across its global operations, heavily weighted outside of North America, which accounts for approximately 80% of total revenue as of Q2 2025.

The revenue streams are organized around the three primary operating segments. For the full-year 2025, Weatherford International plc provided guidance projecting revenues between $4.7 billion to $4.9 billion.

Here is a breakdown of the revenue contribution from the core segments based on the third quarter of 2025 performance:

Segment	Revenue Stream Description Focus	Q3 2025 Revenue Amount	Approximate % of Q3 Revenue
Drilling and Evaluation (DRE)	Service revenue from managed pressure drilling, directional drilling, and logging/measurement while drilling.	$346 million	28%
Well Construction and Completions (WCC)	Product and service revenue from cementing products, completion tools, and liner hangers.	$468 million	38%
Production and Intervention (PRI)	Service and equipment revenue from artificial lift systems, re-entry, fishing, and well abandonment services.	$326 million	26%

The WCC segment was the strongest performer in Q3 2025, bringing in $468 million. Overall, service revenue comprised about 62% of total revenue as of Q1 2025.

Weatherford International plc is also actively developing more predictable income streams through technology adoption. This focus is seen in their push for digital solutions:

• Launch of the Industrial Intelligence Digital Portfolio, which includes AI-driven, edge-enabled technologies.
• Advancing digital transformation through an agreement with Amazon Web Services to modernize key digital platforms.
• Offering a Software Launchpad to deliver scalable, cloud-based solutions.

While specific recurring revenue figures from long-term contracts and digital subscriptions (SaaS) aren't broken out in the latest public reports, the strategic investment in digital platforms like the Software Launchpad points directly to building a more stable, recurring revenue base going forward. The company is using automation technology and generative AI to drive productivity enhancements, which supports the long-term service contracts that underpin this revenue type.