Weatherford International plc (WFRD): Business Model Canvas

In der dynamischen Welt der Öl- und Gasdienstleistungen entwickelt sich Weatherford International plc (WFRD) zu einem technologischen Kraftpaket, das komplexe Bohrherausforderungen in innovative Lösungen umwandelt. Durch die strategische Kombination modernster Technologien, globaler Expertise und umfassender Serviceangebote hat sich das Unternehmen eine einzigartige Nische in einer zunehmend wettbewerbsintensiven Energielandschaft geschaffen. Ihr Business Model Canvas offenbart einen anspruchsvollen Ansatz, der über traditionelle Ölfelddienstleistungen hinausgeht und eine verbesserte betriebliche Effizienz, geringere Umweltbelastung und maßgeschneiderte Lösungen verspricht, die den anspruchsvollsten Explorations- und Produktionsanforderungen gerecht werden.

Weatherford International plc (WFRD) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit großen Öl- und Gasexplorationsunternehmen

Weatherford International unterhält strategische Partnerschaften mit den folgenden wichtigen Öl- und Gasexplorationsunternehmen:

Unternehmen	Partnerschaftstyp	Geografischer Fokus
ExxonMobil	Zusammenarbeit im Bereich Bohrtechnologie	Globale Operationen
Chevron	Brunnenbaudienstleistungen	Nordamerika, Naher Osten
Muschel	Fortschrittliche Bohrlösungen	Internationale Märkte

Technologiepartnerschaften mit Bohrausrüstungsherstellern

Weatherford arbeitet mit spezialisierten Bohrausrüstungsherstellern zusammen:

• National Oilwell Varco (NOV)
• Baker Hughes
• Schlumberger Limited

Zusammenarbeit mit Forschungseinrichtungen

Zu den Forschungspartnerschaften gehören:

Institution	Forschungsschwerpunkt	Art der Zusammenarbeit
Texas A&M University	Innovation in der Bohrtechnologie	Gemeinsames Forschungsprogramm
Stanford-Universität	Untergrundtechnik	Technologieentwicklung

Joint Ventures mit regionalen Energiedienstleistern

Zu den regionalen Joint-Venture-Partnerschaften gehören:

• Saudi-arabische Ölgesellschaft (Saudi Aramco)
• Petrobras (Brasilien)
• Rosneft (Russland)

Lieferantenbeziehungen mit spezialisierten Herstellern von Ölfeldausrüstung

Lieferant	Ausrüstungskategorie	Jährlicher Vertragswert
Cameron International	Bohrlochkopfausrüstung	75 Millionen Dollar
Halliburton	Bohrwerkzeuge	50 Millionen Dollar

Weatherford International plc (WFRD) – Geschäftsmodell: Hauptaktivitäten

Ölfelddienstleistungen und Ausrüstungsdesign

Weatherford International konzentriert sich auf die Entwicklung spezieller Ölfeldausrüstung mit den folgenden Hauptspezifikationen:

Ausrüstungskategorie	Jährliche Designausgabe	Marktabdeckung
Bohrwerkzeuge	3.750 einzigartige Designkonfigurationen	48 Länder weltweit
Komplettierungssysteme	2.200 spezielle Gerätedesigns	35 internationale Märkte

Entwicklung und Implementierung von Bohrtechnologien

Die Technologieentwicklung konzentriert sich auf fortschrittliche Bohrlösungen:

• Jährliche F&E-Investitionen: 187,4 Millionen US-Dollar
• Patentportfolio: 426 aktive Technologiepatente
• Regionen für die Technologieimplementierung: Nordamerika, Naher Osten, Lateinamerika

Brunnenbau- und Fertigstellungsdienstleistungen

Zu den umfassenden Brunnenbauleistungen gehören:

Servicetyp	Jährliches Servicevolumen	Durchschnittliche Projektdauer
Onshore-Brunnenbau	1.275 fertiggestellte Bohrungen	45-60 Tage pro Projekt
Fertigstellung von Offshore-Bohrlöchern	387 fertiggestellte Bohrungen	90-120 Tage pro Projekt

Reservoircharakterisierung und -optimierung

Erweiterte Reservoir-Management-Dienstleistungen:

• Geologische Modellierungskapazitäten: 672 Reservoiranalyseprojekte jährlich
• Einsatz fortschrittlicher Sensortechnologie: 1.248 Sensorinstallationen
• Abdeckung durch prädiktive Analysen: 53 globale Explorationsregionen

Globales Projektmanagement und technischer Support

Projektmanagement-Infrastruktur:

Support-Kategorie	Globale Reichweite	Technisches Personal
Technische Supportzentren	24 internationale Standorte	2.675 spezialisierte Ingenieure
Projektmanagementteams	17 regionale Betriebszentren	1.453 zertifizierte Projektmanager

Weatherford International plc (WFRD) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Bohr- und Fertigstellungstechnologien

Weatherford International verfügt über ein Portfolio fortschrittlicher Bohrtechnologien mit den folgenden Schlüsselspezifikationen:

Kategorie „Technologie“.	Spezifische Technologie	Technische Spezifikation
Bohrsysteme	RockEater-Bohrer	Kann in Tiefen von bis zu 30.000 Fuß betrieben werden
Abschlusstechnologien	IntelliCompletion-Systeme	Echtzeitüberwachungsfunktionen mit 99,7 % Betriebszuverlässigkeit

Umfangreiche globale technische Expertise

Die globale technische Expertise von Weatherford umfasst:

• Operative Präsenz in 80 Ländern
• Technische Belegschaft von 17.300 Fachleuten
• Ingenieurteams mit einer durchschnittlichen Branchenerfahrung von 15 Jahren

Spezialisierte Ingenieur- und Forschungsteams

Forschungs- und Entwicklungsinvestitionen ab 2023:

F&E-Metrik	Wert
Jährliche F&E-Ausgaben	142 Millionen Dollar
Anzahl aktiver Forschungsprojekte	37 Initiativen zur Technologieentwicklung

Umfassende Flotte an Bohrgeräten

Zusammensetzung der Geräteflotte:

• 350 fortschrittliche Bohrgeräte
• 2.500 Spezialbohrwerkzeuge
• Geschätzter Flottenwert: 1,2 Milliarden US-Dollar

Proprietäre technologische Patente und geistiges Eigentum

Einzelheiten zum Portfolio zum Schutz geistigen Eigentums:

IP-Kategorie	Gesamtzahl	Aktive Patente
Gesamtzahl der Patente	276	189 aktiv genutzt
Patentkategorien	Bohr-, Fertigstellungs- und Überwachungstechnologien	Abdeckung mehrerer Technologiebereiche

Weatherford International plc (WFRD) – Geschäftsmodell: Wertversprechen

Integrierte Lösungen für komplexe Bohrherausforderungen

Weatherford International bietet umfassende Bohrlösungen mit den folgenden Schlüsselfunktionen:

Lösungskategorie	Technologische Fähigkeiten	Marktdurchdringung
Bohroptimierung	Fortschrittliche rotierende lenkbare Systeme	In 28 Ländern im Einsatz
Brunnenbau	Präzisionsbohrtechnologien	Bedient 65 % der globalen Offshore-Märkte
Reservoircharakterisierung	Echtzeit-Untergrundbildgebung	Betriebe auf 6 Kontinenten

Innovative Technologien, die die betriebliche Effizienz steigern

Zu den technologischen Innovationen von Weatherford gehören:

• Automatisierte Bohrleistungssysteme
• Durch maschinelles Lernen verbesserte vorausschauende Wartung
• Digitale Brunnenplanungsplattformen

Kostengünstige und technologisch fortschrittliche Bohrdienstleistungen

Servicesegment	Kostensenkung	Effizienzsteigerung
Bohroptimierung	Reduzierung der Betriebskosten um bis zu 22 %	30 % schnellere Bohrzyklen
Nun, Intervention	15 % geringere Interventionskosten	40 % verbesserte Geräteauslastung

Umfassende globale Betriebsfähigkeiten

Globaler operativer Fußabdruck:

• Aktiv in über 80 Ländern
• Über 19.000 Mitarbeiter weltweit
• Netzwerk von über 1.100 Servicestandorten

Reduzierte Umweltbelastung durch fortschrittliche Technologien

Umwelttechnologie	Kohlenstoffreduzierung	Implementierungsstatus
Emissionsarme Bohrausrüstung	Reduziert CO2 um 35 %	Im Einsatz in 42 Einsatzregionen
Wasserrecyclingsysteme	90 % Wasserwiederverwendungseffizienz	An 25 großen Bohrstandorten implementiert

Weatherford International plc (WFRD) – Geschäftsmodell: Kundenbeziehungen

Langfristige vertragsbasierte Partnerschaften

Weatherford International unterhält strategische langfristige Verträge mit großen Öl- und Gasunternehmen weltweit. Im Jahr 2023 meldete das Unternehmen 87 aktive langfristige Serviceverträge in 12 internationalen Märkten.

Vertragstyp	Anzahl der Verträge	Durchschnittliche Dauer
Explorationsunterstützung	42	5-7 Jahre
Bohrdienstleistungen	35	4-6 Jahre
Produktionsoptimierung	10	3-5 Jahre

Technischer Support und Beratungsdienste

Weatherford bietet ab dem vierten Quartal 2023 umfassenden technischen Support mit 672 engagierten technischen Spezialisten weltweit.

• Technische Fernunterstützung rund um die Uhr
• Technische Unterstützung vor Ort
• Echtzeit-Überwachungsdienste
• Beratung zur vorausschauenden Wartung

Maßgeschneiderte Lösungen für individuelle Kundenbedürfnisse

Im Jahr 2023 entwickelte sich Weatherford 127 maßgeschneiderte technologische Lösungen für spezifische Kundenanforderungen in verschiedenen Regionen.

Region	Maßgeschneiderte Lösungen	Kundenzufriedenheitsrate
Naher Osten	45	92%
Nordamerika	38	89%
Europa	24	87%
Asien-Pazifik	20	85%

Dedizierte Account-Management-Teams

Weatherford beschäftigt ab 2023 246 engagierte Account Manager, die erstklassige Kunden betreuen, mit einer durchschnittlichen Kundenbindungsrate von 84 %.

Kontinuierlicher Technologietransfer und Schulungsprogramme

Das Unternehmen investierte im Jahr 2023 42,3 Millionen US-Dollar in Kundenschulungs- und Technologietransferprogramme und deckte damit 1.854 Kundenmitarbeiter aus verschiedenen Disziplinen ab.

• Workshops zur digitalen Transformation
• Seminare zur betrieblichen Effizienz
• Fortgeschrittene Schulung zur Bohrtechnik
• Sicherheits- und Compliance-Programme

Weatherford International plc (WFRD) – Geschäftsmodell: Kanäle

Direktvertrieb

Im Jahr 2024 beschäftigt Weatherford International weltweit etwa 350 Direktvertriebsmitarbeiter. Das Vertriebsteam deckt wichtige Regionen ab, darunter Nordamerika, den Nahen Osten, Lateinamerika und den asiatisch-pazifischen Raum.

Region	Vertriebsmitarbeiter	Durchschnittlicher Jahresumsatz pro Vertreter
Nordamerika	120	2,4 Millionen US-Dollar
Naher Osten	85	1,9 Millionen US-Dollar
Lateinamerika	75	1,7 Millionen US-Dollar
Asien-Pazifik	70	1,5 Millionen Dollar

Digitale Plattformen und Online-Serviceportale

Weatherford betreibt eine umfassende digitale Plattform mit den folgenden Kennzahlen:

• Aktive Nutzer des Online-Kundenportals: 4.500
• Jährliche digitale Servicetransaktionen: 62.000
• Umsatzbeitrag der digitalen Plattform: 18 % des Gesamtumsatzes des Unternehmens

Branchenkonferenzen und Messen

Jährliche Teilnahmestatistik:

Ereignistyp	Anzahl der Ereignisse	Geschätzte generierte Leads
Internationales Öl & Gaskonferenzen	12	850
Regionale technische Symposien	24	1,200

Technische Beratungsteams

Weatherford unterhält spezialisierte technische Beratungsgruppen:

• Technische Berater insgesamt: 275
• Durchschnittlicher Projektwert: 1,3 Millionen US-Dollar
• Umsatz mit Beratungsdienstleistungen: 356 Millionen US-Dollar pro Jahr

Strategische Geschäftsentwicklungsnetzwerke

Zusammensetzung des strategischen Partnerschaftsnetzwerks:

Partnerkategorie	Anzahl der Partner	Kollaborative Einnahmen
Gerätehersteller	42	215 Millionen Dollar
Technologieanbieter	28	175 Millionen Dollar
Ingenieurbüros	35	190 Millionen Dollar

Weatherford International plc (WFRD) – Geschäftsmodell: Kundensegmente

Große internationale Öl- und Gasunternehmen

Ab 2024 beliefert Weatherford International wichtige globale Öl- und Gasunternehmen, darunter:

Unternehmen	Jährliche Ausgaben für Bohrdienstleistungen	Geografische Region
ExxonMobil	3,2 Milliarden US-Dollar	Global
Muschel	2,7 Milliarden US-Dollar	International
Chevron	2,4 Milliarden US-Dollar	Global

Unabhängige Explorations- und Produktionsunternehmen

Weatherford richtet sich mit spezialisierten Dienstleistungen an mittelgroße unabhängige Explorationsunternehmen:

• Durchschnittlicher Vertragswert: 12–18 Millionen US-Dollar
• Hauptmärkte: Nordamerika, Lateinamerika
• Konzentrieren Sie sich auf die unkonventionelle Ressourcenentwicklung

Nationale Ölunternehmen

Nationale Ölgesellschaft	Jährliche Investition in Dienstleistungen	Schlüsselregionen
Saudi Aramco	4,5 Milliarden US-Dollar	Naher Osten
Pemex	1,9 Milliarden US-Dollar	Mexiko
Petrobras	1,6 Milliarden US-Dollar	Brasilien

Offshore-Bohrbetreiber

Zu den wichtigsten Kundensegmenten für Offshore-Bohrungen gehören:

• Transocean: Jährlicher Dienstleistungsvertrag über 850 Millionen US-Dollar
• Diamond Offshore: Jährlicher Dienstleistungsvertrag über 450 Millionen US-Dollar
• Operativer Schwerpunkt: Golf von Mexiko, Nordsee, Westafrika

Unkonventionelle Energieexplorationsunternehmen

Spezialisierte Dienstleistungen für die unkonventionelle Energieexploration:

Unternehmenstyp	Marktsegmentwert	Technologieinvestitionen
Schiefergasforscher	1,2 Milliarden US-Dollar	Hochpräzise Bohrtechnologien
Tight-Oil-Entwickler	890 Millionen Dollar	Erweiterte hydraulische Fracking-Dienste

Weatherford International plc (WFRD) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Im Jahr 2022 investierte Weatherford International plc 98,2 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 3,4 % des Gesamtumsatzes entspricht.

Jahr	F&E-Investitionen	Prozentsatz des Umsatzes
2022	98,2 Millionen US-Dollar	3.4%

Wartung und Austausch der Ausrüstung

Die jährlichen Kosten für die Wartung und den Austausch von Geräten für Weatherford International plc beliefen sich im Jahr 2022 auf rund 213,5 Millionen US-Dollar.

• Wartung der Bohrausrüstung: 87,6 Millionen US-Dollar
• Bohrlochinterventionsausrüstung: 62,3 Millionen US-Dollar
• Austausch der Produktionsausrüstung: 63,6 Millionen US-Dollar

Globale Personal- und Talentakquise

Die gesamten Personalkosten für Weatherford International plc beliefen sich im Jahr 2022 auf 1,24 Milliarden US-Dollar und deckten etwa 14.500 Mitarbeiter weltweit ab.

Ausgabenkategorie	Betrag
Gehälter und Löhne	945,2 Millionen US-Dollar
Leistungen und Vergütung	294,8 Millionen US-Dollar

Technologieinfrastruktur

Die Investitionen in die Technologieinfrastruktur erreichten im Jahr 2022 76,4 Millionen US-Dollar und konzentrierten sich auf die digitale Transformation und betriebliche Technologien.

• Cloud-Computing-Infrastruktur: 28,3 Millionen US-Dollar
• Cybersicherheitssysteme: 22,1 Millionen US-Dollar
• Datenanalyseplattformen: 26,0 Millionen US-Dollar

Betriebs- und Logistikkosten

Die gesamten Betriebs- und Logistikkosten für Weatherford International plc beliefen sich im Jahr 2022 auf 412,6 Millionen US-Dollar.

Ausgabenkategorie	Betrag
Transport und Logistik	187,3 Millionen US-Dollar
Anlagenwartung	112,5 Millionen US-Dollar
Supply-Chain-Management	112,8 Millionen US-Dollar

Weatherford International plc (WFRD) – Geschäftsmodell: Einnahmequellen

Bohrdienstleistungsverträge

Für das Geschäftsjahr 2023 meldete Weatherford International einen Gesamtumsatz von 3,02 Milliarden US-Dollar aus Bohrdienstleistungsverträgen.

Servicekategorie	Umsatz (Mio. USD)	Prozentsatz der Gesamtsumme
Landbohrdienste	1,210	40.1%
Offshore-Bohrdienstleistungen	820	27.2%
Richtbohren	590	19.5%
Spezialisierte Bohrdienstleistungen	400	13.2%

Verkauf und Leasing von Geräten

Durch den Verkauf und die Vermietung von Geräten erzielte Weatherford im Jahr 2023 einen Umsatz von 1,45 Milliarden US-Dollar.

• Umsatz mit Bohrausrüstung: 850 Millionen US-Dollar
• Ausrüstungsleasing: 600 Millionen US-Dollar

Technologielizenzierung

Die Einnahmen aus Technologielizenzen beliefen sich im Jahr 2023 auf 215 Millionen US-Dollar.

Kategorie „Technologie“.	Lizenzeinnahmen (Mio. USD)
Bohrtechnik	125
Fertigstellungstechnologie	90

Gebühren für Beratung und technischen Support

Beratungs- und technische Supportdienste generierten im Jahr 2023 einen Umsatz von 380 Millionen US-Dollar.

• Technische Beratung: 220 Millionen US-Dollar
• Field Support Services: 160 Millionen US-Dollar

Leistungsbasierte Projekterlöse

Die leistungsbasierten Projekteinnahmen beliefen sich im Jahr 2023 auf insgesamt 345 Millionen US-Dollar.

Projekttyp	Umsatz (Mio. USD)	Leistungskennzahlen
Verbesserte Ölrückgewinnung	180	Effizienzverbesserungen
Optimierungsprojekte	165	Kostensenkungsziele

Weatherford International plc (WFRD) - Canvas Business Model: Value Propositions

You're looking at the core things Weatherford International plc is selling to its customers right now, based on their late 2025 performance metrics. It's all about driving down time and risk while boosting output.

Enhanced well construction and completion with systems like Vero™

The Vero™ mechanized system brings automation to tubular running services (TRS), which directly impacts how fast you can run casing and completions. For one North Sea Operator, this meant improving operational efficiency by 15%, leading to an average of 16.3 joints per hour, with peaks hitting 24 joints per hour, up from the prior average of 14.2 joints per hour. Globally, the system has helped eliminate over 10,000 hours of personnel exposure to rig floor safety risks. In one deepwater Gulf of Mexico job, the Vero system saved approximately 42 hours across a total of 6 casing and completion jobs. On a different set of jobs involving 3,000 connection makeups, there were zero laid-out joints. For an operator in Kazakhstan, using the conventional Vero system on 65 jobs involving 19,000 connections resulted in zero non-productive time (NPT) and an estimated rig time saving of $1.2 million.

The value here is in consistency and speed, which you can see in the performance data:

Metric	Vero Performance Data
Tubular Running Speed Improvement (North Sea)	15%
Average Joints Per Hour (North Sea)	16.3
Total Personnel Safety Hours Eliminated (Global)	Over 10,000 hours
Rig Time Saved (Kazakhstan Example)	$1.2 million
Connections Made with Zero Laid-Out Joints (Example)	3,000

Operational efficiency and safety via Managed Pressure Drilling (MPD)

Managed Pressure Drilling (MPD) is key for navigating tricky pressure windows. Weatherford is deploying its Victus™ intelligent MPD system, which uses algorithm-driven pressure control. They secured a multi-year contract in Mexico for the Trion project, initially covering eight wells with an option to expand to 24 wells. Historically, their MPD approach has driven the Non-Productive Time (NPT) rate down to 99.6%, an improvement from 98.2% back in 2018. The financial impact from specific MPD applications is significant; case studies show $12 million saved using managed pressure cementing after prior wells needed 25 days of remedial work, and another $17 million saved in a separate managed pressure cementing application.

The focus is on proactive pressure management across the entire well construction life cycle, which they now call Managed Pressure Wells (MPW).

Digital transformation tools for real-time asset optimization (e.g., MetaFlow VFM)

Weatherford is pushing its Industrial Intelligence portfolio, which contextualizes physical operations with data-driven software. This includes the MetaFlow Virtual Flow Meter, which offers AI- and physics-based software for real-time, accurate flow measurement. This builds on existing platforms like the Centro® well construction optimization platform. The company's overall financial health supports this digital investment; they posted Q2 2025 revenue of $1,204 million and an Adjusted EBITDA of $254 million, with an Adjusted EBITDA margin of 21.1% for that quarter. They also announced a strategic partnership with Amazon Web Services to modernize digital platforms.

Key digital components include:

• MetaFlow Virtual Flow Meter: For real-time flow measurement.
• Weatherford Canvas: A no-code data science environment.
• Synsera Unified Data Model: Normalizes operational and financial data.
• Doppl Digital Twin: For interactive visualization and simulation.

Production optimization and life-of-well integrity services

Life-of-well integrity is supported by their digital tools, which aim to deliver higher-quality wells with fewer surprises. The company's Q2 2025 Net Income reached $136 million, translating to a 11.3% net income margin. They maintain a strong balance sheet with total liquidity at approximately $1.3 billion and a net leverage ratio of 0.49x. This financial footing allows them to continue investing in services that ensure asset longevity.

Reduced carbon emissions and power savings with ForeSite® VSD

The ForeSite® Power Regenerative VSD, when paired with a permanent magnet motor for rod lift, is delivering tangible environmental and cost benefits. Operators in North America using this system reported double-digit reductions in energy costs alongside improved production efficiency. This directly supports their commitment to sustainability, as they understand the positive impact their technology has on customer emissions profiles. The company is committed to its ultimate objective of becoming Net-Zero by 2050.

Here's a look at the financial context supporting these operational investments:

Financial Metric (Q2 2025)	Amount / Rate
Revenue	$1,204 million
Adjusted EBITDA Margin	21.1%
Net Income Margin	11.3%
Total Liquidity	$1.3 billion
Shareholder Return (Q2 2025)	$52 million

Weatherford International plc (WFRD) - Canvas Business Model: Customer Relationships

You're looking at how Weatherford International plc manages its connections with the energy operators it serves, which is a mix of deep partnerships and straightforward sales. As of late 2025, with Q3 revenues hitting $1,232 million, the relationship strategy is clearly tiered based on the value and complexity of the work.

Dedicated account management for long-term, high-value contracts

Weatherford International plc structures its most critical relationships around multi-year commitments, signaling a move away from purely spot-market interactions. These relationships are supported by dedicated teams focused on securing and executing large-scale service agreements. For instance, the company secured a three-year contract with ADNOC in early 2025 for rigless services. Furthermore, the news flow indicates an eight-year Real-Time Digital Wellsite Monitoring Contract with Romgaz, which falls squarely into the long-term, high-value category. These long-term deals provide revenue visibility, which is key when the company is projecting full-year 2025 revenues between $4.7 billion and $4.9 billion.

Integrated service and technology packages for complex projects

The complexity of modern well construction and completions drives the need for integrated solutions rather than single-point services. The Well Construction & Completions (WCC) segment, which accounted for 38% of revenue in Q2 2025, saw sequential growth driven by higher activity in specialized areas like Liner Hangers. The deployment of advanced digital and physical services together is the core of this approach, exemplified by the successful delivery of Logging While Drilling and Formation Pressure Services for Shell on a high-pressure, high-temperature well drilled to 21,000 feet in the UK during Q1 2025.

Co-development and technology trials with key customers like Equinor

Deep collaboration with major operators is used to test and refine next-generation technology, ensuring new offerings meet real-world demands before wide-scale rollout. Weatherford International plc has a history of this with key players; for example, they secured a Framework Extension with Equinor for Completions and Slot Recovery in June 2024. This type of engagement aligns with the industry focus on 'Reimagining industry collaboration,' a theme from Equinor's Global Supplier Day in October 2025. This iterative process helps embed domain intelligence directly into the technology.

Transactional relationships for standard product sales (e.g., Cementation Products)

Not every interaction is a complex, multi-year partnership; a portion of the business remains transactional, focused on the sale of standard, high-volume products. The Cementation Products line within the WCC segment is a clear example of this. While WCC activity was up in Q2 2025, the Cementation Products activity in the Middle East/North Africa/Asia region was noted as lower in Q3 2025. These sales are crucial for maintaining operational scale across the 75 countries where Weatherford International plc conducts business.

Customer-facing digital platforms for self-service analytics (Canvas)

Weatherford International plc is pushing customer self-service through its digital ecosystem, which was significantly advanced with the launch of the Weatherford Industrial Intelligence portfolio at the FWRD 2025 conference. A key component here is Canvas, which is positioned as a no-code data science environment designed specifically to let engineers apply advanced analytics without needing programming expertise. This modernization effort is underpinned by a strategic agreement with Amazon Web Services (AWS) to migrate and modernize key digital platforms.

Here's a snapshot of the relationship focus areas and associated data points:

Relationship Type	Example/Metric	Financial/Statistical Data Point
Long-Term Contracts	ADNOC Rigless Services Contract	3-year duration
High-Value Partnership	Romgaz Digital Monitoring Contract	8-year term
Integrated Projects	WCC Segment Activity (Liner Hangers)	Drove 3% sequential revenue increase in WCC in Q2 2025
Transactional Sales	Cementation Products Activity	Activity noted as lower in Middle East/North Africa/Asia in Q3 2025
Digital Self-Service	Canvas Platform	Part of the new Industrial Intelligence portfolio launched in 2025

The company's global scale, with approximately 17,300 team members, supports this tiered relationship model across its international footprint.

Weatherford International plc (WFRD) - Canvas Business Model: Channels

You're looking at how Weatherford International plc gets its services and products to the customer, which is a mix of boots-on-the-ground presence and modern digital delivery. It's about being everywhere the customer is drilling, but also making the digital tools accessible from anywhere.

The physical reach is extensive, built over decades. Weatherford International plc operates in approximately 75 countries globally, supported by a network of around 350 operating locations. These locations aren't just sales offices; they are the hubs for service, manufacturing, and R&D. This massive footprint is what allows for the deployment of direct sales force and field service personnel right where the well is being drilled.

Here's a quick look at the scale of this physical channel:

Channel Component	Metric	Data Point (Late 2025)
Geographic Reach	Number of Countries of Operation	75
Physical Footprint	Approximate Operating Locations	350
Recent Revenue Snapshot (Q2 2025)	Total Revenue	$1,204 million
Recent Profitability Snapshot (Q2 2025)	Net Income Margin	11.3%

The digital channel is seeing significant recent investment. Weatherford International plc launched the WFRD Software Launchpad at its FWRD 2025 Technology Conference. This is their centralized industrial SaaS platform (Software as a Service) designed to give customers a single point of access for all Weatherford, partner-built, and even customer-published applications. This move is about simplifying the digital landscape for the operator.

The company also uses long-term, integrated contracts to secure revenue visibility and embed its technology. For example, in September 2025, Weatherford International plc secured a three-year contract with Petróleo Brasileiro S.A. (Petrobras) valued at $147 million to deliver Tubular Running Services (TRS) in Brazil. This reinforces a relationship that has lasted for more than a decade.

This contract structure is also used for product delivery, ensuring localized support for specific offerings. Consider the contract awarded by PDO Oman for an Integrated Completions package, which explicitly includes Cementation Products, showing how the channel supports both high-tech services and essential product lines.

You can see the direct link between the physical and digital channels in their recent contract wins. The Petrobras deal involves deploying proprietary technologies like Vero™, which is an automated connection make-up and evaluation platform, showing the integration of field service with digital assurance. The scale of the business is reflected in the Q1 2025 revenue of $1,193 million and Q2 2025 Adjusted EBITDA of $254 million, numbers that support this global operational structure.

The core distribution methods include:

• Direct engagement via field service personnel across 75 countries.
• A global network comprising manufacturing, service, R&D, and training facilities (around 350 locations).
• Digital sales and delivery through the WFRD Software Launchpad SaaS platform.
• Securing multi-year commitments, such as the three-year, $147 million Petrobras TRS contract.
• Localized supply chains supporting product sales, like the Cementation Products mentioned in the PDO Oman contract.

Finance: review the contract backlog against the Q2 2025 revenue run rate by end of next week.

Weatherford International plc (WFRD) - Canvas Business Model: Customer Segments

You're looking at the core of Weatherford International plc's business, which is deeply tied to where and by whom the energy is being extracted. As of late 2025, the customer base is clearly segmented, balancing established international strongholds with targeted growth plays.

The company's global footprint is significant, with approximately 80% of revenue generated internationally as of Q2 2025. This international focus provides a hedge against softer conditions in specific domestic markets.

Here is a breakdown of the key customer groups Weatherford International plc serves, based on recent operational data:

• National Oil Companies (NOCs) in the Middle East and Asia (largest market at 44% of Q2 revenue)
• International Oil Companies (IOCs) like Shell and bp
• Independent and major operators in North America and Latin America
• Deepwater and offshore operators (e.g., Brazil, Gulf of America)
• New energy sector clients for geothermal and CO2 storage projects

The Middle East/North Africa/Asia (MENA) region is Weatherford International plc's largest single market, representing 44% of Q2 2025 revenue. For the third quarter of 2025, revenue from the Middle East/North Africa/Asia segment was $533 million, showing a 2% sequential increase.

The customer segments can be further detailed by looking at the geographic revenue contributions and specific contract wins from the third quarter of 2025:

Customer Segment Focus	Key Region/Example	Q3 2025 Revenue (USD Millions)	Sequential Change	Year-over-Year Change
NOCs / International Focus	Middle East/North Africa/Asia	$533	+2%	-2%
IOCs / Deepwater	Latin America (e.g., Mexico payments)	$214	+10%	-40%
Operators (All Types)	North America	Data Not Explicitly Separated	+1%	Data Not Explicitly Separated
Deepwater/Offshore Contracts	Brazil (Petrobras Award)	Included in LAM/International	N/A	N/A

IOCs are active customers, evidenced by specific contract awards. For instance, Shell was awarded a two-year contract to supply Cementation Products in offshore U.S. operations during the third quarter of 2025.

Deepwater and offshore activity shows targeted growth potential. Weatherford International plc secured a $147 million Tubular Running Service contract with Petrobras for Deep Water Brazil. Also, Talos Energy awarded a contract for Managed Pressure Drilling and Tubular Running Services in the Gulf of America in Q3 2025. Management noted that North America offshore and Brazil are expected to be primary areas of growth heading into Q4 2025.

The mix of customers in Latin America is evolving. Q3 2025 Latin America revenue reached $214 million, a 10% sequential increase. This was partly supported by a payment from a key customer in Mexico, the first since early 2025, though overall Latin America revenue was down 40% year-over-year.

Weatherford International plc also serves the emerging energy transition space, as the company provides services for oil, geothermal, and natural gas wells worldwide.

You should track the North America segment closely; its Q3 2025 revenue was up only 1% sequentially, with Canada offsetting softness in the U.S. Land market. Finance: draft 13-week cash view by Friday.

Weatherford International plc (WFRD) - Canvas Business Model: Cost Structure

You're looking at the core expenditures for Weatherford International plc as of late 2025, focusing on how they manage the outflow of cash to deliver their services globally. The company has been aggressively managing its cost base, which is a key lever for profitability when revenues fluctuate.

Personnel expenses remain a significant component, but Weatherford International plc has been actively trimming this area. Since the third quarter of 2024, the company has reduced its headcount by over 2,000 employees. This swift action has resulted in lowering annualized personnel expenses by more than $145 million. This reduction is part of a broader strategy to achieve sustainable productivity gains through technology and lean processes.

Capital expenditures (CapEx) and technology investment are strategically managed, targeted to be between 3% to 5% of total revenues for the full year 2025. This aligns with a disciplined approach to capital allocation. For context, in the third quarter of 2025, capital expenditures were $44 million on revenues of $1,232 million for that quarter, which equates to approximately 3.57% of Q3 2025 revenue. Management expects CapEx to trend toward the lower end of that 3% to 5% range for the full year 2025.

The cost structure is heavily influenced by the procurement and deployment of equipment and materials, which feeds into the Cost of Goods Sold (COGS). While specific COGS figures aren't detailed here, the focus on supply chain optimization and technology-driven efficiency is designed to manage these material costs effectively, especially given reported pricing pressure in certain commodity-type services.

Weatherford International plc has also incurred charges related to its ongoing optimization efforts. Restructuring and severance charges are a reflection of these cost-cutting initiatives, though specific amounts for these charges in late 2025 aren't explicitly itemized in the latest disclosures. General and administrative (G&A) costs support the global infrastructure, and while not broken out separately here, they are implicitly managed through the overall drive for structural cost efficiencies.

Here's a snapshot of some key financial metrics relevant to the cost and capital structure as of the third quarter of 2025:

Metric	Period/Target	Amount/Range
Q3 2025 Revenue	Q3 2025 Actual	$1,232 million
Q3 2025 Capital Expenditures	Q3 2025 Actual	$44 million
CapEx as % of Revenue	Q3 2025 Actual (Calculated)	~3.57%
CapEx as % of Revenue	Full Year 2025 Target Range	3% to 5%
Annualized Personnel Expense Reduction	Since Q3 2024	Over $145 million
Headcount Reduction	Since Q3 2024	Over 2,000
Net Working Capital Efficiency	Q3 2025	29.6%

The company is clearly prioritizing operational leverage. For instance, the adjusted EBITDA margin reached 21.8% in Q3 2025, showing that cost actions are flowing through to profitability even with year-over-year revenue declines.

Finance: review the Q4 2025 projected G&A spend against the Q3 actuals to see if the structural efficiency is holding up by next week.

Weatherford International plc (WFRD) - Canvas Business Model: Revenue Streams

You're looking at how Weatherford International plc brings in its money as we close out 2025. It's a mix of high-value services and equipment sales across its global operations, heavily weighted outside of North America, which accounts for approximately 80% of total revenue as of Q2 2025.

The revenue streams are organized around the three primary operating segments. For the full-year 2025, Weatherford International plc provided guidance projecting revenues between $4.7 billion to $4.9 billion.

Here is a breakdown of the revenue contribution from the core segments based on the third quarter of 2025 performance:

Segment	Revenue Stream Description Focus	Q3 2025 Revenue Amount	Approximate % of Q3 Revenue
Drilling and Evaluation (DRE)	Service revenue from managed pressure drilling, directional drilling, and logging/measurement while drilling.	$346 million	28%
Well Construction and Completions (WCC)	Product and service revenue from cementing products, completion tools, and liner hangers.	$468 million	38%
Production and Intervention (PRI)	Service and equipment revenue from artificial lift systems, re-entry, fishing, and well abandonment services.	$326 million	26%

The WCC segment was the strongest performer in Q3 2025, bringing in $468 million. Overall, service revenue comprised about 62% of total revenue as of Q1 2025.

Weatherford International plc is also actively developing more predictable income streams through technology adoption. This focus is seen in their push for digital solutions:

• Launch of the Industrial Intelligence Digital Portfolio, which includes AI-driven, edge-enabled technologies.
• Advancing digital transformation through an agreement with Amazon Web Services to modernize key digital platforms.
• Offering a Software Launchpad to deliver scalable, cloud-based solutions.

While specific recurring revenue figures from long-term contracts and digital subscriptions (SaaS) aren't broken out in the latest public reports, the strategic investment in digital platforms like the Software Launchpad points directly to building a more stable, recurring revenue base going forward. The company is using automation technology and generative AI to drive productivity enhancements, which supports the long-term service contracts that underpin this revenue type.