Alkami Technology, Inc. (ALKT) Business Model Canvas

Alkami Technology, Inc. (ALKT): Business Model Canvas [Dec-2025 Updated]

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You're looking to see how a pure-play digital banking platform scales in a competitive market, and frankly, the numbers for Alkami Technology, Inc. tell a compelling story of sticky, high-quality growth as of late 2025. With an Annual Recurring Revenue base hitting $449 million by Q3 2025 and serving over 20.9 million registered users, this isn't just another software vendor; they've built a fortress. Over 95% of their revenue comes from reliable subscriptions, which explains their historically low churn of under 1% of ARR annually. So, if you want to see exactly how they lock in regional banks and credit unions with a unified platform and what that means for their cost structure and partnerships, dive into the full Business Model Canvas below. It's a masterclass in SaaS execution for the financial sector.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Key Partnerships

You're looking at the core alliances that multiply Alkami Technology, Inc.'s platform value, which is critical when you see their Q3 2025 revenue hit $112.95 million, a 31.5% year-over-year increase. The strength of the platform is definitely tied to these external relationships.

Fintech Partner Ecosystem for complementary solutions (e.g., Spiral)

Alkami Technology, Inc. curates a partner ecosystem designed to act as a strategic multiplier for financial institutions. This ecosystem is built on platform extensibility, pairing Alkami Technology, Inc.'s core with pre-vetted, complementary solutions. The partnership with Spiral is an example, enabling financial institutions to grow deposits and primacy with Spiral's solutions directly within Alkami Technology, Inc.'s Digital Banking Platform, as seen with Texans Credit Union. Research commissioned by Alkami Technology, Inc. in early 2025 indicated that 84% of digital banking consumers value the quality of a digital experience when choosing a provider, underscoring the need for this integrated approach.

The quantifiable scope of this ecosystem as of late 2025 includes:

  • 270+ Integrations.
  • 60+ APIs.
  • 40+ Members.

This scale helps institutions compete in a market where IDC forecasts worldwide IT spending in financial services to reach $775 billion by 2028.

Strategic alliances with core banking system providers

While specific core provider names aren't detailed here, the platform's success relies on deep integration capabilities. The platform is designed to be extensible, allowing for seamless integration with the broader technology stack used by banks and credit unions. This is evidenced by the fact that Alkami Technology, Inc. reported a Free Cash Flow of $23.36 million in a recent period, suggesting operational efficiency derived partly from these integrated systems.

Collaboration with financial services influencers (e.g., Jim Marous) for market research

Alkami Technology, Inc. commissions proprietary research to inform its strategy, such as the 2025 study surveying 1,500 U.S. participants (ages 22-65). This research revealed that 85% of digital banking Americans expect their primary banking relationship to be their most important provider in the next year.

Integration partners for seamless deployment of the platform

The platform integrates solutions like Onboarding & Account Opening, Digital Banking, and Data & Marketing into a unified offering. The ability to integrate third-party solutions is a key component of the value proposition, allowing institutions to innovate with speed and trust. For example, the integration with Savvy Money allowed one client to provide free credit score monitoring directly in the app.

J.D. Power for independent platform certification and validation

Alkami Technology, Inc. has achieved independent validation from J.D. Power for its mobile offering for consecutive years. The company was certified by J.D. Power in both 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience." This certification requires successful completion of an audit and exceeding a customer experience benchmark based on a survey of recent servicing interactions.

Key quantitative partnership validation metrics are summarized below:

Partner Type/Metric Value Year/Context
J.D. Power Certification Years 2 (2024, 2025) Mobile App Platform Experience
Fintech Ecosystem Integrations 270+ Late 2025
Fintech Ecosystem APIs 60+ Late 2025
Fintech Ecosystem Members 40+ Late 2025
Research Survey Participants 1,500 2025 Study

The platform's success in driving client growth, such as one credit union seeing a 17% increase in active membership adoption post-conversion, is directly linked to these strategic collaborations.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Key Activities

Cloud-based digital banking platform development and maintenance (SaaS) is central to Alkami Technology, Inc.'s operations. Subscription revenue accounted for 95% of total revenue in the second quarter of 2025. Alkami Technology, Inc. exited the third quarter of 2025 with Annual Recurring Revenue (ARR) at $449 million, marking a 31% increase year-over-year. Registered users on the platform reached 20.9 million at the end of the second quarter of 2025, an increase of 2.3 million compared to the year-ago quarter. Revenue per registered user was $20.83 in the third quarter of 2025, representing a 19% increase compared to the year-ago quarter.

Research and development focuses on advancing AI, personalization, and security features. The company's total operating expenses for the second quarter of 2025 were $61.5 million, representing 54.8% of revenue for that period. Alkami Technology, Inc. is working to meet consumer expectations where 84% of digital banking consumers value the quality of a digital experience when choosing a provider.

Sales and marketing efforts target regional and community financial institutions within an estimated total addressable market representing 250 million-plus digital users. Alkami Technology, Inc. signed 9 new digital banking platform clients in the second quarter of 2025. The third quarter of 2025 saw the successful launch of 13 new financial institutions, including 6 banks, which was a record for Alkami Technology, Inc. in a single quarter. The average industry contract length translates to approximately 500 contracts up for renewal annually.

Integrating acquired technology, such as the MANTL onboarding solution, is a key activity. Alkami Technology, Inc. completed the purchase of MANTL for $400.0 million on March 14, 2025. The MANTL integration accelerated, resulting in 39 new MANTL clients year-to-date through the second quarter of 2025, compared to 16 in the first quarter. MANTL clients raised over $3 billion in deposits from existing banking relationships in the first half of 2025. Notably, nine institutions generated more than $100 million in deposits each from existing account holders in the first half of 2025 using the MANTL technology.

Client onboarding and platform conversion services are critical for realizing revenue. Alkami Technology, Inc. implemented 4 clients in the second quarter of 2025. This brought the total digital platform client count to 280 at the end of the second quarter of 2025. The company's research indicates that digital onboarding must be seamless, taking less than five minutes to capture and convert new users.

Here are some key financial and operational metrics for Alkami Technology, Inc. as of late 2025:

Metric Value (Latest Reported/Guidance) Period/Context
GAAP Total Revenue Guidance (FY 2025) $442.5 million to $444.0 million Full Year 2025 Ending December 31, 2025
Subscription Revenue Percentage 95% Q2 2025
Annual Recurring Revenue (ARR) $449 million End of Q3 2025
Registered Users 20.9 million End of Q2 2025
Revenue per Registered User $20.83 Q3 2025
Non-GAAP Gross Margin 63.7% Q3 2025
Adjusted EBITDA Guidance (FY 2025 Midpoint) $56.5 million (Range: $56.0M to $57.0M) Full Year 2025
Total Digital Platform Clients 280 End of Q2 2025
MANTL Acquisition Cost $400.0 million March 14, 2025

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Key Resources

You're looking at the core assets Alkami Technology, Inc. relies on to run its business, the stuff that makes the whole operation tick. The foundation here is definitely the proprietary, multi-tenant cloud-based platform architecture. This architecture is what allows Alkami Technology, Inc. to serve many financial institutions from a single, scalable software instance, which is key for efficiency. As of the end of Q3 2025, this platform supported a massive user base, clocking in at 21.6 million registered digital users. That's a lot of people relying on their tech to bank digitally.

Here's a quick look at the hard numbers that back up the scale of these resources as of late 2025:

Resource Metric Value Reporting Period
Annual Recurring Revenue (ARR) $449 million Q3 2025
Registered Digital Users 21.6 million Q3 2025
Cash and Marketable Securities $87 million Q2 2025
Revenue per Registered User (RPU) $20.83 Q3 2025

That platform, combined with the intellectual property (IP) built around it, is what drives the recurring revenue. Honestly, the value of that IP is reflected in how much each user contributes. The Revenue per Registered User (RPU) hit $20.83 as of Q3 2025, showing a 19% increase compared to the year-ago quarter. That growth in RPU suggests you're successfully cross-selling or expanding usage of the underlying solutions. The IP isn't just one thing; it's a suite of capabilities designed to help financial institutions onboard, engage, and grow relationships.

The specific intellectual property assets that form a critical resource base include:

  • Proprietary code for the digital banking platform.
  • Technology for onboarding and account opening solutions.
  • Models and data sets for data and marketing solutions.
  • Core-agnostic technology supporting omnichannel delivery.
  • AI predictive models for customer acquisition and cross-selling.

Plus, you have the balance sheet strength, with $87 million in cash and marketable securities available as of Q2 2025, which gives Alkami Technology, Inc. the flexibility to invest in further developing this IP base. Finance: draft 13-week cash view by Friday.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Value Propositions

You're looking at the core benefits Alkami Technology, Inc. delivers to financial institutions (FIs) through its platform.

Unified Digital Sales & Service Platform for retail and business banking is the foundation. This Platform combines three integrated solutions: the Onboarding & Account Opening Solution, the Digital Banking Solution, and the Data & Marketing Solution, all designed to help financial institutions onboard, engage, and grow account holder relationships across all segments.

The platform directly addresses the competitive pressure from non-bank entities. Research shows that 84% of digital banking consumers value the quality of a digital experience when choosing a provider. Furthermore, half of digital banking users are willing to switch providers for a better digital experience; 31% already have.

You see evidence of this superior experience in third-party validation. Alkami Technology, Inc. has been certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience" for two years in a row in 2024 and 2025. This means the Mobile App Platform scores within the top 20% when measured against the J.D. Power mobile experience benchmark.

This digital capability directly translates to financial acceleration for your clients. The 2025 Update to the Retail Digital Sales & Service Maturity Model indicates that the most digitally mature institutions report up to 5x higher annual revenue growth compared to less mature peers. Here's a quick look at that impact:

FI Digital Maturity Level Annual Revenue Growth (Relative)
Most Advanced Institutions Up to 5x higher
Less Mature Peers Baseline

The Data & Marketing Solution is key to driving this growth and efficiency. This solution is purpose-built for financial institutions and leverages significant data assets, providing 50,000 descriptive data tags and a dozen AI predictive models trained on analyzing more than 18 billion core transactions. This powers improved personalized targeting and cross-selling efforts, which supports the overall financial health of the platform users; for example, Alkami's Q3 2025 Adjusted EBITDA reached $16.0 million, up from $8.3 million in the year-ago quarter.

The platform enables deeper engagement, which is reflected in user metrics. Revenue per registered user for Alkami was $20.83 in Q3 2025, representing an 19% increase compared to the year-ago quarter. The company forecasts full-year 2025 GAAP total revenue to be in the range of $442.5 million to $444.0 million.

  • The Digital Banking Solution is the fastest-growing among all banks and credit unions combined.
  • 42% of digitally mature institutions actively use generative AI, compared to 26% of less mature ones.
  • The platform supports omnichannel onboarding across retail, business, and commercial segments.

Finance: draft the Q4 2025 cash flow projection by next Tuesday.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Customer Relationships

You're looking at how Alkami Technology, Inc. keeps its financial institution clients locked in and growing. It's not just about selling software; it's about deep, ongoing partnership, which is key when your revenue is tied to long-term contracts.

Dedicated, high-touch relationship management for institutional clients is central to Alkami Technology, Inc.'s approach. The strategy is built around empowering the client's own relationship managers, turning them into strategic advisors for their own customers. This is framed as a key trend for 2025: Building Profitable Relationships, where data is used to provide tailored solutions. As of the third quarter of 2025, Alkami Technology, Inc. served 291 financial institutions (FIs) through its core Digital Sales and Service Platform. The focus on deep engagement is also reflected in the platform's scale, supporting 21.6M registered users by the end of Q3 2025.

The stickiness of these relationships is evident in the low client churn. Alkami Technology, Inc. managed churn exceptionally well, with only 4 clients leaving in 2025, representing less than 1% of Annual Recurring Revenue (ARR) for the year. This is significantly better than the company's long-term expected annual churn modeled at 2-3%. This low attrition rate speaks directly to the value delivered post-sale.

The subscription-based model is the engine fostering these long-term connections. As of September 30, 2025, the subscription revenue mix accounted for 96% of the company's revenue structure. The total ARR reached $449 million at the end of Q3 2025, marking a 31% increase year-over-year. Furthermore, the Remaining Performance Obligation (RPO) stood at $1.6 billion as of that date, which is 3.6 times the live ARR, showing a substantial amount of contracted, future recurring revenue. The company also reported 16 client renewals for the first nine months of 2025, underscoring the long-term contract structure.

Professional services and support are integrated to ensure platform implementation and client growth. While the core is subscription, these services contribute directly to onboarding success and adoption. For the nine months ended September 30, 2025, the revenue breakdown shows this support structure in action:

Revenue Component (9 Months Ended 9/30/2025) Amount (USD)
SaaS Subscription Services $306.5 million
Implementation Services $9.0 million
Other Services $7.3 million

The total GAAP revenue for Q3 2025 was $113.0 million. The company's focus on expanding product penetration within the existing base is also a key relationship driver, evidenced by the Revenue per Registered User (RPU) growing 19% year-over-year to $20.83 in Q3 2025. This growth in RPU suggests successful cross-selling and increased usage, which is a direct outcome of effective post-implementation support and relationship management.

You can see the depth of the relationship through these key metrics:

  • Digital Banking Clients as of 9/30/25: 291
  • Total Clients (including acquired products): Over 1,000
  • ARR as of 9/30/25: $449M
  • Annual Client Retention (Modeled Long-Term): 2-3% expected churn
  • Client Churn (2025 YTD): Less than 1%

Finance: draft 13-week cash view by Friday.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Channels

You're looking at how Alkami Technology, Inc. gets its platform in front of regional and community banks and credit unions. It's a multi-pronged approach, blending direct selling with a curated partner network.

Direct sales force targeting financial institution executives

The direct sales effort is clearly focused on driving new logos and expanding within the existing client base, especially following the MANTL acquisition. The company consolidated the Alkami and MANTL sales teams under a single leader to maximize the power of the integrated platform, even while MANTL operates as a stand-alone brand. This team is clearly driving results, as evidenced by the pipeline and recent wins.

Here's a look at the sales execution results through Q3 2025:

Metric Value (as of late 2025) Context
Total Registered Users 20.9 million As of Q2 2025 end, up 2.3 million over the prior year.
Annual Recurring Revenue (ARR) Backlog $68 million Reported as of Q2 2025.
Digital Users in Pipeline 1.3 million Reported as of Q2 2025.
New Institutions Onboarded (Q3 2025) 13 New clients added in the third quarter.

The focus on cross-selling is also a key channel output. For example, in the second quarter alone, MANTL added 23 new clients, which included 6 cross-sell wins to existing Alkami digital banking clients.

Strategic go-to-market with fintech and core system partners

Alkami Technology, Inc. views its partner ecosystem as a strategic multiplier, not just a vendor list. They curate this ecosystem to solve real gaps and amplify institutional strengths. This is critical because, as of early 2025 research, 85% of digital banking Americans expect their primary banking relationship to be their most important provider in the next year, meaning a holistic, integrated experience is non-negotiable.

The platform's extensibility is a core channel enabler, allowing for deep integration with other solutions. The platform supports integration with over 300 real-time systems.

The partner ecosystem metrics as of mid-2025 look like this:

  • Integrations: 270+
  • APIs: 60+
  • Members: 40+

The strategy involves blending Alkami's platform with pre-vetted, complementary solutions, such as the recent partnership with Spiral announced in November 2025, which allows financial institutions to grow deposits and primacy with Spiral's solutions inside the Alkami Digital Banking Platform.

Industry events and thought leadership (e.g., 2025 Digital Banking Playbook)

Thought leadership serves as a major channel for establishing Alkami Technology, Inc. as an authority in digital transformation. A key output in this area was the release of the 2025 Update to the Retail Digital Sales & Service Maturity Model in June 2025.

This research was based on a survey of over 200 U.S. financial institutions, specifically those with a minimum asset size of $200M. The findings from this thought leadership directly inform the sales narrative:

  • Digitally mature institutions reported up to 5x higher annual average revenue growth than their less mature peers.
  • 42% of the most digitally mature institutions actively use generative AI, compared to 26% of the least mature.
  • One-third of the most mature institutions have less than $500M in assets, showing maturity isn't solely tied to size.

This content helps position Alkami's platform as the necessary technology to move clients into the higher-growth maturity cohorts.

Online presence and investor relations for market communication

The company maintains a clear online presence for both prospective clients and the investment community. The primary investor relations website is located at investors.alkami.com.

Market communication is anchored by regular financial reporting, such as the Q3 2025 results announced on October 30, 2025. At the time of the November 18, 2025 market data point, Alkami Technology, Inc. held a Market Cap of approximately $2.2B.

The company provides specific guidance through these channels, such as the full-year 2025 GAAP total revenue forecast in the range of $442.5 million to $444.0 million, with Adjusted EBITDA forecasted between $56.0 million and $57.0 million as of the Q3 announcement.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Customer Segments

You're looking at the core of Alkami Technology, Inc.'s business-who they sell their digital banking platform to. Honestly, the focus is sharp: U.S. financial institutions that need to modernize their digital front door.

The primary customer base is clearly defined by geography and type. Alkami is making big strides with US regional and community banks, as noted by their CEO after the third quarter of 2025. They are targeting institutions where the need for digital transformation is acute, as many are still on legacy platforms that don't meet current consumer expectations.

For Credit Unions across various asset sizes, Alkami is showing significant penetration. In the third quarter of 2025, they added six credit unions as new clients. To be fair, their success in this segment is notable; Alkami now serves five of the top 20 credit unions in the United States.

The overall client base shows the breadth of their offering, which includes the core digital banking platform plus add-ons like ACH Alert, Segmint, or MANTL. As of September 30, 2025, Alkami served 291 financial institutions (FIs) specifically through their Digital Sales and Service Platform. When you count all product subscriptions, the total client count was over 1,000.

Here's a quick look at the scale of their user base and recent acquisition activity:

  • Exited Q3 2025 with 21.6 million registered users on the Alkami platform.
  • Added 10 new clients in Q3 2025 (six credit unions and four banks).
  • Reported 16 total digital banking contract signings (new wins plus renewals) in Q3 2025.
  • In Q2 2025, the platform supported 20.9 million users.

The focus on FIs with a minimum asset size of $200 million is evident in their market research, which is a key part of understanding the digital transformation landscape. Their 2025 Update to the Retail Digital Sales & Service Maturity Model was based on a survey of over 200 U.S. financial institutions, all meeting that $200M minimum asset size threshold. This research helps Alkami map the needs of institutions focused on digital transformation and growth, showing that size isn't everything; one-third of the most mature institutions surveyed had less than $500M in assets.

You can see the core customer metrics laid out here:

Metric Value as of September 30, 2025 Context
Total Financial Institutions (Digital Sales and Service Platform) 291 Core platform clients
Total Clients (Including ACH Alert, Segmint, MANTL) Over 1,000 Total customer count across all products
Total Registered Users on Platform 21.6 million Total end-users served
New Clients Added in Q3 2025 10 Six credit unions and four banks
Top 20 Credit Unions Served 5 Penetration among the largest credit unions

The target market for their research clearly sets the floor for who they are analyzing: FIs with at least $200 million in assets. This segment represents the sweet spot for institutions ready to invest in a holistic digital sales and service platform to drive growth.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Cost Structure

You're looking at where Alkami Technology, Inc. is spending its money to keep the digital banking platform running and growing. For a Software-as-a-Service (SaaS) company like Alkami Technology, Inc., the cost structure is heavily weighted toward technology and sales efforts. These are the real numbers we see shaping the cost base as of late 2025.

The investment in future product capability is substantial, which translates directly into high fixed costs associated with Technology and Development (R&D). For the three months ended June 30, 2025, the GAAP research and development expense was reported at $30,231 thousand. This significant outlay supports ongoing product innovation, which is crucial for maintaining a competitive edge in the financial institution technology space. Also, the company is actively managing its hosting expenses, which are part of the cost of revenue, as evidenced by management noting they 'achieved gross margin expansion through continued improvement in our hosting costs driven by platform investments.'

Sales and Marketing (S&M) is another major component of the operating expense structure, reflecting the push for new financial institution clients and user adoption. Alkami Technology, Inc. projects that Sales and Marketing expense, excluding stock-based compensation, will fall between 15% to 16% of revenue for 2025. This is a clear indicator of the ongoing investment needed to capture market share, especially following strategic acquisitions.

Overall spending on operations in the middle of the year was significant. For the second quarter of 2025, total operating expense hit $61.5 million, which represented 54.8% of revenue for that period. The company is focused on realizing operating leverage across these expenses, particularly in R&D and General and Administrative (G&A) areas.

A specific, non-operational cost tied to growth strategy is the amortization of acquired technology. This expense reflects the intangible assets brought onto the books from acquisitions, such as MANTL. For the three months ended September 30, 2025, the amortization of acquired technology was $4.9 million. Looking at the longer trend, the amortization for the nine months ended September 30, 2025, reached $11.7 million.

Here's a quick look at some of the key cost-related figures from the recent reporting periods:

Cost Metric Period Amount (in thousands USD)
Total Operating Expenses Three Months Ended June 30, 2025 $61,500
GAAP Research and Development Expense Three Months Ended June 30, 2025 $30,231
Amortization of Acquired Technology Three Months Ended September 30, 2025 $4,900
Amortization of Acquired Technology Nine Months Ended September 30, 2025 $11,700

The cost structure also involves variable elements directly tied to service delivery, which Alkami Technology, Inc. is actively managing for efficiency. These include:

  • Costs related to cloud infrastructure and data center operations.
  • Hosting costs, where improvements are actively sought to expand gross margin.
  • Stock-based compensation expense, which is excluded from non-GAAP metrics like Non-GAAP Sales and Marketing Expense.

To be fair, the high R&D spend is the price of staying ahead, but the S&M projection shows they are spending aggressively to convert that technology into revenue. Finance: draft 13-week cash view by Friday.

Alkami Technology, Inc. (ALKT) - Canvas Business Model: Revenue Streams

You're looking at how Alkami Technology, Inc. (ALKT) actually brings in the money, and honestly, it's heavily weighted toward the recurring side of the house. The core engine here is the software platform itself, which is priced based on the number of registered users your financial institution has on the platform. This structure is why Annual Recurring Revenue (ARR) is such a closely watched metric for Alkami Technology, Inc. (ALKT).

The reliance on subscription fees is clear; in the third quarter of 2025, subscription revenue accounted for 96% of total revenue. That's a massive concentration, which is typical for a mature SaaS model, but it means the health of the installed base is paramount. For the full fiscal year 2025, Alkami Technology, Inc. (ALKT) is guiding GAAP total revenue in a tight range of $442.5 million to $444.0 million. This guidance was slightly narrowed from prior expectations, but the underlying subscription growth remains strong.

We can track the value extracted from that user base directly. As of the third quarter of 2025, the Revenue per Registered User (RPU) stood at $20.83, which represented a 19% increase compared to the year-ago quarter. That RPU expansion shows you the success of the land-and-expand strategy, driven by cross-selling additional modules like the MANTL onboarding solution or data and marketing tools.

It isn't all pure subscription, though. You definitely see revenue coming from professional services, which covers the initial implementation and any consulting work needed to get a new financial institution live on the Alkami Digital Banking Platform. Also, keep an eye on non-recurring items, specifically client termination fees. For instance, in the second quarter of 2025, about $1.0 million of the revenue beat was attributed to termination fees being pulled forward from the second half of the year, which is important context when looking at the pure subscription run-rate.

Here's a quick snapshot of the key revenue-related metrics as of the latest reported quarter:

Metric Value as of Q3 2025 Year-over-Year Change
GAAP Total Revenue (Q3 2025) $113.0 million 31.5% increase
Annual Recurring Revenue (ARR) $449 million 31% increase
Revenue Per Registered User (RPU) $20.83 19% increase
Subscription Revenue Share (Q3 2025) 96% of total revenue N/A

The revenue generation model is clearly focused on embedding deeper within the client's technology stack. This is supported by the backlog of contracted but unearned revenue, which gives you visibility into future recognized revenue. The company reported approximately $67 million of ARR in backlog for implementation at the end of Q3 2025.

The drivers for this revenue stream are straightforward, but you need to watch the velocity:

  • New Logo Acquisition: Adding new financial institutions to the platform.
  • User Growth: The base number of registered users expanding across the existing client base.
  • Product Attach Rates: Selling add-on modules like MANTL or Data & Marketing, which directly lifts RPU.
  • Implementation Services: Non-recurring revenue recognized as new clients go live.

Finance: draft 13-week cash view by Friday.


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