The Goodyear Tire & Rubber Company (GT): Business Model Canvas [Dec-2025 Updated]

You're looking at a company in the middle of a major pivot, and honestly, understanding the nuts and bolts of The Goodyear Tire & Rubber Company's business model right now is crucial for any serious investor. We're seeing them push hard on the 'Goodyear Forward' plan, aiming for a 10% segment operating margin by the end of 2025, which is supposed to unlock about $750 million in benefits this year alone, all while navigating a projected $18.31 billion revenue year against serious cost inflation, like that expected $350 million jump in raw material costs in the first half of 2025. Below, I've broken down exactly how their key partnerships, value propositions, and cost structure are being rewired to make that target happen; it's a masterclass in operational restructuring, so take a look.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Key Partnerships

You're looking at how The Goodyear Tire & Rubber Company locks in its supply and sales channels, which is crucial for managing costs and market access.

Original Equipment Manufacturers (OEMs) for new vehicle fitments

Securing Original Equipment (OE) fitments is a direct pipeline for volume and brand validation. In 2024, OE accounted for 28% of Goodyear Tire & Rubber Company's total tire unit sales volume globally, with Replacement units making up the other 72%.

The OE business saw mixed results early in 2025. Fourth quarter 2024 OE unit volumes were up 8.5%, helped by new fitment wins. However, the first quarter of 2025 saw OE unit volume decrease by 3.2% year-over-year. By the second quarter of 2025, OE unit volume decreased 13.0%, driven by customer mix in China. Still, in the U.S. market during Q1 2025, Goodyear outperformed competitors, reflecting significant O.E. market share gains.

Here's a look at the 2024 unit volume breakdown by region:

OEM relationships are definitely a core part of the strategy.

TireHub LLC (Joint Venture with Bridgestone) for US distribution

TireHub, LLC, the joint distribution venture with Bridgestone Americas Inc., is a major piece of the replacement market puzzle in the U.S. This joint venture, founded in 2018, delivers the full passenger and light truck tire portfolios of both Goodyear and Bridgestone to U.S. tire and automotive retailers.

The company's estimated annual revenue is currently reported around $310.9M per year, though its revenue range is also cited as up to one billion dollars. TireHub expanded its physical footprint in early 2025 by opening its third Regional Distribution Center (RDC) in San Bernardino, California. Furthermore, in January 2025, TireHub began distributing Pirelli tires, broadening its premium product offerings.

The scale of this partnership is significant for market access:

• Founded in 2018.
• A 50-50 joint venture between Goodyear and Bridgestone.
• Began distributing Pirelli tires in early 2025.
• Reported estimated annual revenue of $310.9M (as of late 2025 estimates).
• Opened its third RDC in early 2025.

Luxembourg Institute of Science and Technology (LIST) for R&D on sustainable materials and sensors

The collaboration with the Luxembourg Institute of Science and Technology (LIST) is focused on future-proofing the product line through advanced research. The first phase of this strategic partnership, running from 2017 to 2022, involved a budget of approximately €50 million.

The second phase, which kicked off around April 2024 and spans six years, encompasses strategic programmes involving more than 30 projects. Key areas include developing tire products using bio-based and recyclable materials, and advancing data science to accelerate sensor prototyping timelines. The partnership also targets R&D in energy harvesting and storage for wireless sensors used for real-time tire wear monitoring.

Raw material suppliers (e.g., Dow Chemical, BASF SE) for synthetic rubber and polymers

Raw materials represent a substantial cost component, making supplier relationships critical for margin management. Raw materials constitute approximately 45% of tire Cost of Goods Sold (COGS).

Cost pressures were evident in early 2025. Goodyear anticipated raw material costs increasing by $175M in Q1 2025 alone. For the first half of 2025, the full-year raw material cost increase was projected at $350M. In Q1 2025, the company reported an unfavorable net price/mix versus raw material costs of $113 million. Historically, synthetic rubber accounted for about 50% of all rubber consumed by the company in 2022.

Here are some financial impacts related to raw materials in early 2025:

Commercial fleet operators for B2B tire and service contracts

The Commercial segment is a distinct channel for Goodyear. In 2024, Commercial sales units represented 17% of the company's total unit volume, versus 58% for Consumer.

These B2B contracts are important for stable revenue streams. For instance, in the second quarter of 2025, EMEA net sales saw an increase driven by growth in Fleet Solutions.

The Commercial segment's contribution to 2024 unit volume was:

• Commercial Units Share (2024): 17%.
• Consumer Units Share (2024): 58%.
• Retail Units Share (2024): 13%.
• Other/Chemical/etc. Share (2024): 12%.

You should definitely track the growth in Fleet Solutions as a leading indicator for B2B contract strength.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Key Activities

You're looking at the core actions The Goodyear Tire & Rubber Company is executing to reshape its business for profitability and focus as of late 2025. This is all about turning strategy into tangible operational output.

Executing the 'Goodyear Forward' transformation plan for $750 million in 2025 benefits is the overarching activity driving many of the others. The company reported that Goodyear Forward delivered $200 million in benefits in the first quarter of 2025 and $185 million in the third quarter of 2025. The management forecast for the full year 2025 Goodyear Forward benefits remains targeted at $750 million. This plan originally aimed for a 10% segment operating income margin by the end of 2025 and gross proceeds in excess of $2 billion from portfolio optimization. The total expected run-rate benefit by year-end 2025 from the overall plan is approximately $1.5 billion.

Manufacturing optimization and modernization is clearly a priority, especially in the U.S. core. The Goodyear Tire & Rubber Company announced a $320 million investment over four years to expand its Lawton, Oklahoma facility, which is its largest plant globally. This capital deployment is set to boost annual production capacity by nearly 30%, adding 10 million units of capacity, specifically for premium, larger rim-diameter tires suitable for electric and autonomous vehicles. This follows a prior investment of $50 million between 2021 and 2023 at the same facility to install an advanced mixer.

R&D and new product launches are directly supporting the focus on premium segments. The company planned to introduce five new product lines in the U.S. during 2025. A key launch is the Assurance MaxLife 2, which is positioned as Goodyear's longest-lasting tire, backed by an 85,000-mile (or 140,000 km) limited treadlife warranty. This new product line launched with 58 size options to cover popular vehicles. The proprietary TredLife Technology within this tire represents a significant R&D investment aimed at longevity, a critical differentiator in the replacement market which drives approximately 75% of tire industry profits.

Strategic portfolio management and asset divestitures have been a massive undertaking to streamline the business. The company completed the divestitures of its Off-the-Road (OTR) tire business, the Dunlop brand, and the majority of its Chemical business in 2025. The total gross proceeds from these transactions surpassed the initial target, reaching approximately $2.2 billion. Specific cash proceeds include:

The use of these proceeds is intended to reduce net leverage to the target range of 2.0x - 2.5x by the end of 2025.

Global supply chain and logistics management is being actively optimized as part of the cost-reduction pillar of Goodyear Forward. The original plan targeted $1 billion in annual run-rate benefit by year-end 2025 through actions including optimizing purchasing and the supply chain. The company also made key leadership appointments, such as Don Metzelaar as SVP of Global Manufacturing and Supply Chain, to enhance operational efficiency. Despite these efforts, Q3 2025 results showed segment operating income was impacted by inflation and other costs totaling $137 million.

The key focus areas for operational improvement include:

• Optimizing plant operations.
• Streamlining purchasing processes.
• Enhancing the global supply chain structure.
• Reducing Selling, General, and Administrative (SG&A) expenses.

Finance: draft 13-week cash view by Friday.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Key Resources

You're looking at the core assets The Goodyear Tire & Rubber Company relies on to operate globally as of late 2025. These aren't just line items; they are the physical and intangible foundations of their business.

Global manufacturing footprint and production capacity

The Goodyear Tire & Rubber Company maintains a significant global manufacturing base, which is currently undergoing strategic capacity shifts to focus on higher-margin products.

The company manufactures its products in 48 facilities across 21 countries, employing approximately 66,000 associates as of 2025 data.

The Lawton, Oklahoma plant, the largest in the global network, is undergoing a major investment.

The Lawton expansion is designed to increase capacity by nearly 30% for premium tires.

Strong brand portfolio: Goodyear, Cooper, Kelly, Mastercraft, etc.

The portfolio is actively being optimized through divestitures to focus on core strengths.

The Goodyear Tire & Rubber Company sold its Off-the-Road (OTR) tire business in February 2025 for gross cash proceeds totaling $905 million.

The company entered an agreement to sell the Dunlop brand rights in Europe, North America, and Oceania for consumer, commercial, and other specialty tires for $526 million, with an estimated pre-tax gain on sale in Q1 2025 of $260 million and a Q2 2025 gain of $385 million.

Global unit volumes sold in the first six months of 2025 totaled 76.4 million units.

The Americas segment sold 81.6 million units in 2024, EMEA sold 48.9 million units, and Asia Pacific sold 36.1 million units.

Intellectual property and tire technology patents

Protecting innovation through patents is a key resource, with activity concentrated in specific technological areas.

In Q2 2024, The Goodyear Tire & Rubber Company had 71 patent publications focused on the United States.

Of its granted patents, 59% were granted by the United States Patent Office, 14% by the European Patent Office (EPO), and 11% by China (CN).

Key innovation themes for the portfolio include industrial automation, machine learning, and circular economy.

The company is involved in a tax dispute where the IRS proposes to disallow income recognition totaling $1.5 billion associated with an intercompany sale of intellectual property from 2021.

Global distribution network and owned retail stores

The physical reach for sales and service is substantial, spanning owned locations and partnerships.

The distribution network includes approximately 1,240 tire and auto service centers as of 2024.

This network includes:

• Approximately ~800 company-owned retail outlets.
• Approximately ~350 warehouse distribution facilities.

The company also relies on affiliated tire distribution via TireHub, a joint venture.

Iconic brand equity (e.g., the Goodyear Blimp)

The airship fleet remains a unique, high-visibility marketing asset, celebrating a major anniversary.

The inaugural flight of the first branded airship, 'Pilgrim,' was in 1925, with the fleet celebrating 100 years in the skies in 2025.

The Goodyear Tire & Rubber Company operates three airships in the continental United States and one in Europe, totaling four globally.

The modern semi-rigid airships are 246 feet (or 75 meters) long.

The airships can reach top speeds up to 73 miles per hour (or 117 kilometers per hour).

The fleet travels more than 100 days per year.

The company employs 10 full-time airship pilots.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Value Propositions

Longevity and reliability is backed by the Goodyear Assurance MaxLife 2 tire, which features an 85,000-mile limited treadlife warranty.

Premium performance and technology is evident in the Electric Drive Ready EQMAX and EQMAX ULTRA tire range, which uses up to 55% sustainable materials. These EV-focused tires deliver up to 20% better mileage and 6% improved rolling resistance compared to prior models. The EnnoV EV-dedicated tire is targeting sales of 150,000 units in 2025 and aims for up to 35% of total sales from EV tires.

The multi-brand strategy covers diverse segments, with the Goodyear Eagle line leading in high-performance driving and the Cooper brand serving a broad customer base. For the first nine months of 2025, The Goodyear Tire & Rubber Company reported net sales of approximately $13.4 billion, with global tire unit volumes reaching 116.4 million units. In early 2025 U.S. market data, Goodyear held the #1 rank in dollar share at 13.9% and a unit share of 14.6%.

Comprehensive commercial fleet services are anchored by the Fleet HQ program, which serviced 5 million vehicles across North America by January 29, 2025. In the EMEA region, growth in Fleet Solutions contributed to Q2 2025 net sales of $1.3 billion, which was up 5.1% year-over-year.

Safety and advanced mobility solutions are promoted through brand visibility and service integration. The Goodyear Blimp generated 40 million social media impressions to date in 2025. The company also offers Tires-as-a-Service and TPMS Connect solutions for fleet management.

Key 2025 Performance and Product Metrics:

Financial context for Q2 2025 includes:

• Goodyear net sales: $4.5 billion.
• Goodyear net income: $254 million.
• Total tire unit volumes: 37.9 million.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Customer Relationships

You're looking at how The Goodyear Tire & Rubber Company (GT) structures its interactions with its various customer bases as of late 2025. It's a mix of deep, long-term partnerships and high-volume transactional sales.

Dedicated B2B sales and service for OE and commercial fleets

The relationship with Original Equipment (OE) manufacturers and commercial fleet operators is managed through dedicated B2B channels. This segment shows resilience; for instance, in the first quarter of 2025, The Goodyear Tire & Rubber Company's original equipment tire unit volume in the U.S. actually increased by 3.0%, showing market share gains against competitors despite overall market softness. Also, in the EMEA region during the second quarter of 2025, net sales saw growth partly driven by the expansion in Fleet Solutions business.

The company's strategic focus post-divestitures is on core premium tires, but the B2B relationship remains critical for volume and technology validation. The sale of the Off-the-Road (OTR) tire business in February 2025 for $905 million streamlined this focus toward on-road commercial and OE relationships.

Brand loyalty and affinity built via the Goodyear Blimp and racing heritage

Brand affinity is actively cultivated through high-visibility, heritage-linked assets. The motorsports involvement is a key relationship builder, demonstrating technical prowess. The annual NASCAR sponsorship is valued at an estimated $25 million, and in 2025, fan recognition for heritage brands like The Goodyear Tire & Rubber Company reached 64%. Furthermore, The Goodyear Tire & Rubber Company unified its motorsport strategy in September 2025, bringing teams supporting NASCAR, NHRA, WEC (LMGT3 class), and BTCC under one Global Racing organization.

The Goodyear Blimp also plays a direct role in consumer engagement. The company's "Blimps Are Cool" campaign in 2025 has already generated 40 million impressions across social media channels, tying the physical presence of the airship directly to driving brand preference at the point of sale.

Transactional sales through third-party retail and e-commerce

The vast majority of consumer sales flow through third-party channels, which are inherently more transactional. This channel faced headwinds in early 2025; for example, the replacement tire unit volume in the Americas decreased by 3.1% in the first quarter of 2025. This was compounded by low-cost imported product growth of 10% among non-USTMA members in the United States during that same quarter. Specific financial figures for e-commerce as a percentage of total sales are not publicly itemized, but this channel falls under the general replacement market volume.

Full-service model via owned retail centers (Goodyear Auto Service Centers)

The full-service model is anchored by company-owned and operated retail locations. The Goodyear Tire & Rubber Company has historically maintained a significant physical footprint for direct customer service, which is positioned as an approachable, expert-driven alternative to purely transactional retail. As of the latest reported figures, The Goodyear Tire & Rubber Company operates approximately 1,240 tire and auto service centers worldwide. These centers offer a range of services beyond just tire sales, including oil changes, brake service, and wheel alignment, fostering a deeper, recurring service relationship.

Here's a quick look at the scale of the retail and brand investment relationship drivers:

The strategy involves using the high-touch service centers to capture customer lifetime value while using brand equity from racing and the Blimp to drive traffic to both owned and third-party retail points.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Channels

The Goodyear Tire & Rubber Company utilizes a multi-faceted channel strategy to move its products from manufacturing to the end consumer, spanning wholesale distribution, direct manufacturer sales, and owned retail presence.

Joint venture distribution network (TireHub LLC)

The Goodyear Tire & Rubber Company leverages its joint venture, TireHub LLC, co-founded with Bridgestone Americas Inc., for national distribution to tire and automotive retailers. This network focuses on delivering the full passenger and light truck tire portfolios of both parent companies. As of January 2025, TireHub announced the opening of its third Regional Distribution Center (RDC) in San Bernardino, California, which is a 422,000-square-foot facility designed to increase overall capacity to stock and distribute premium product offerings. TireHub also began distributing Pirelli tires in early 2025. Derek Poole assumed the role of Vice President of Supply Chain and Inventory Strategy at TireHub in 2025, where he is responsible for leading the end-to-end Supply Chain function, including direct procurement.

Direct sales to Original Equipment Manufacturers (OEMs)

Direct sales to Original Equipment Manufacturers (OEMs) show regional variation in unit volume performance through the first three quarters of 2025. The Americas segment reported a decrease in consumer original equipment tire unit volume of 3.2% in the first quarter of 2025, though the company noted significant O.E. market share gains in the U.S. during that period. Conversely, the EMEA segment saw original equipment tire unit volumes increase by 3.0% in Q1 2025, followed by a substantial increase of 10.9% in Q2 2025. In the third quarter of 2025, the Americas segment reported a consumer original equipment tire unit volume increase of 4.1%, again driven by U.S. market share gains.

Owned retail stores (e.g., Just Tires, Goodyear Auto Service Centers)

The Goodyear Tire & Rubber Company maintains a physical footprint through owned retail outlets, which also provide automotive repair services, particularly in the Europe, Middle East and Africa segment. As of the latest reported data, The Goodyear Tire & Rubber Company operated 1,240 tire and auto service centers across its network, alongside 57 facilities. The company's 2024 revenue was reported as US$18.88 billion.

Independent dealer networks and third-party distributors

Beyond the TireHub joint venture, The Goodyear Tire & Rubber Company relies on extensive independent dealer networks and other third-party distributors globally to reach the replacement market. In the U.S. replacement market during Q1 2025, non-USTMA members, generally representing low-cost imported product, grew by 10% in the United States, indicating the competitive landscape within the independent dealer channel. The Goodyear Tire & Rubber Company maintained the number one rank in U.S. tire dollar share at 13.9% in early 2025, despite a 1.4 percentage point decline year-over-year.

E-commerce platforms for direct-to-consumer sales

The digital channel is an increasingly important part of the overall sales mix, with manufacturers like The Goodyear Tire & Rubber Company engaging in direct-to-consumer sales online. Data from Q2 2025 suggests that 31% of tire shoppers start their journey online, but only 13% of shoppers actually complete their purchase online. The Goodyear Tire & Rubber Company is listed among the manufacturers using e-commerce platforms for direct sales, competing with specialist merchants and general e-commerce giants.

Here are some key channel-related statistics:

The company's overall net sales for Q3 2025 were $4.6 billion, with total tire unit volumes of 40.0 million for the quarter.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Customer Segments

The Goodyear Tire & Rubber Company (GT) serves a diverse set of customers, primarily categorized by their end-use application and purchasing channel. The company's financial reporting segments are Americas, Europe, Middle East and Africa (EMEA), and Asia Pacific, which collectively serve these distinct customer groups.

For the first nine months of 2025, The Goodyear Tire & Rubber Company reported net sales of $13.4 billion. Total net sales for the third quarter of 2025 were $4.6 billion.

The primary customer base is segmented as follows, with data points reflecting the latest available 2025 figures:

• Consumer Replacement Market (premium, mid-range, value segments).
• Original Equipment (OE) Manufacturers (focused on luxury, EV, light truck).
• Commercial Fleets (trucking, logistics, and specialized vehicles).
• Aviation and Military sectors.

The Consumer Replacement Market is a core driver, though facing inventory headwinds. In the U.S. consumer replacement market during the first quarter of 2025, volume was approximately flat. However, EMEA replacement unit volumes decreased 7.3% in the second quarter of 2025 due to consumer replacement channel destocking. The company is focusing on premium segments, announcing a $10 million modernization project at the Oklahoma facility to add 10M units of premium tire capacity by 2025-2026.

Original Equipment (OE) Manufacturers show mixed volume results across regions. In EMEA during the second quarter of 2025, original equipment tire unit volumes increased 10.9%, reflecting significant market share gains. Conversely, the U.S. OE industry declined 9% in the first quarter of 2025, with Americas OE tire unit volume decreasing 3.2% in that same quarter. By the third quarter of 2025, Asia Pacific OE unit volume increased 18.7%.

The Commercial Fleets segment, which includes trucking and logistics, experienced industry-wide challenges. For the third quarter of 2025, the commercial business saw a sharp contraction in industry demand. In EMEA, the second quarter of 2025 saw higher sales in other tire-related businesses driven by growth in Fleet Solutions, which partly offset lower tire volume.

The Aviation and Military sectors represent a strategic, high-value area. The Goodyear Tire & Rubber Company reinforced its commitment to this area by unifying its global Aviation business under a single structure as of October 31, 2025. Goodyear's products in this segment serve commercial airlines, military fleets, and private aircraft.

The following table summarizes the financial scale of the geographical segments, which house these customer types, based on 2025 interim results:

The company reaffirmed targets for its Goodyear Forward transformation plan, which is expected to deliver approximately $750 million in benefits for the full year 2025.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Cost Structure

The Cost Structure for The Goodyear Tire & Rubber Company is heavily influenced by input costs, ongoing transformation, and necessary capital investment to modernize its global manufacturing base. This structure reflects a commitment to efficiency while navigating volatile commodity markets.

High cost of raw materials remains a primary driver of operating expenses. Management projected a significant headwind, with full-year raw material costs expected to increase by an estimated $350 million in the first half of 2025 alone. This pressure stems from the inherent volatility in prices for natural and synthetic rubber, key inputs for The Goodyear Tire & Rubber Company.

Manufacturing and labor costs are substantial components, particularly given the company's global footprint and its relationship with a unionized workforce across several key operating regions. While specific total labor cost figures aren't isolated here, operational efficiency is a core focus of the ongoing transformation plan to mitigate these fixed and variable expenses.

Sustained investment in the production network is evident through planned Capital expenditures for modernization. The Goodyear Tire & Rubber Company planned capital expenditures of approximately $950 million for the full fiscal year 2025, signaling a commitment to facility upgrades and increasing capacity for higher-margin products.

The ongoing 'Goodyear Forward' transformation plan involves specific, non-recurring costs alongside the realization of savings. These transformation and restructuring efforts are tracked closely as they impact near-term reported expenses.

Here's a breakdown of the transformation-related charges incurred through the first half of 2025:

The sum of the rationalization charges for the first half of 2025 totals $140 million, aligning with the expected magnitude of charges in that category.

Distribution and logistics expenses are bundled within broader inflation and operating costs. For instance, in the second quarter of 2025, inflation and other costs represented a headwind of $127 million to segment operating income, which captures a portion of these logistical and general inflationary pressures. The company is actively working to offset these through pricing actions and supply chain optimization.

Other cost pressures impacting segment operating income in Q2 2025 included:

• Unfavorable net price/mix versus raw material costs: $83 million headwind (after OTR adjustment).
• Lower tire volume impact: $37 million headwind (after OTR adjustment).
• Unfavorable foreign currency translation: $12 million headwind (in Q1 2025).

The Goodyear Tire & Rubber Company is using the 'Goodyear Forward' plan to counter these costs, expecting an additional benefit of $750 million to segment operating income from the program in the full year 2025, with $200 million already achieved in the first quarter of 2025.

The Goodyear Tire & Rubber Company (GT) - Canvas Business Model: Revenue Streams

You're looking at how The Goodyear Tire & Rubber Company brings in cash as of late 2025, and it's a story of core business strength mixed with strategic portfolio pruning. The overall picture for the year points to a projected 2025 annual revenue of approximately $18.31 billion. This figure reflects the ongoing transformation, especially following the completion of major asset divestitures.

The fundamental revenue streams for The Goodyear Tire & Rubber Company are built around the global movement of tires, though the mix is shifting. The largest volume and margin driver is still the Sale of replacement tires-the tires you buy when your old ones wear out or need changing. This is the bread and butter of the business. Also critical is the Sale of Original Equipment (OE) tires to vehicle manufacturers, meaning the tires fitted on new cars, trucks, and SUVs coming off the assembly line. Finally, the company generates revenue through Commercial tire sales and service contracts, which often involve fleet management solutions, like those offered through its commercial service network.

A major financial event impacting the current revenue base was the strategic divestiture of the Off-the-Road (OTR) tire business, which closed in February 2025. This sale brought in proceeds of approximately $905 million in cash, which The Goodyear Tire & Rubber Company is using to reduce debt and fund its Goodyear Forward transformation plan. This divestiture means that revenue previously generated by the OTR segment, which served mining, construction, and quarry sectors, is no longer part of the core top line, streamlining the focus onto consumer and commercial tires.

To give you a sense of the revenue base after this strategic shift, here's how the remaining core business segments looked in the third quarter of 2025. Remember, these are geographical segments, which house the replacement, OE, and commercial sales activities within those regions.

The ongoing revenue generation is heavily influenced by the success of the company's internal efficiency program, which is designed to improve margins across these core areas. You should track the following components as they directly feed the top line:

• Sale of replacement tires (largest volume driver).
• Sale of Original Equipment (OE) tires.
• Commercial tire sales and service contracts.
• Benefits from pricing actions offsetting raw material costs.

Finance: draft 13-week cash view by Friday.