AAON, Inc. (AAON): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da HVAC Innovation, a AAON, Inc. é uma potência tecnológica, transformando o controle climático por meio de sua engenhosa tela de modelo de negócios. Ao integrar meticulosamente a engenharia de ponta, o design sustentável e as soluções centradas no cliente, a AAON esculpiu um nicho distinto na paisagem comercial de HVAC. Sua abordagem vai além da fabricação tradicional, tecendo juntas capacidades tecnológicas avançadas, parcerias estratégicas e um compromisso implacável com a eficiência energética que redefine como as empresas pensam sobre aquecimento, refrigeração e desempenho ambiental.

AAON, Inc. (AAON) - Modelo de negócios: Parcerias -chave

Distribuidores e contratados de equipamentos HVAC

Aaon mantém parcerias estratégicas com os distribuidores nacionais e regionais de HVAC:

Distribuidor	Detalhes da parceria	Cobertura geográfica
Ferguson Hvac	Rede de distribuição primária	50 estados
Watsco, Inc.	Distribuição de equipamentos comerciais em todo o país	47 estados

Empresas de construção de edifícios e engenharia

Aaon colabora com empresas de engenharia especializadas em projetos comerciais e industriais:

• Skanska EUA
• Turner Construction Company
• Aecom

Fornecedores de componentes para sistemas HVAC

Categoria de componente	Principais fornecedores	Valor anual de compras
Compressores	Copeland/Emerson	US $ 42,3 milhões
Componentes elétricos	Schneider Electric	US $ 27,6 milhões

Organizações de consultoria de eficiência energética

A AAON faz parceria com organizações de eficiência energética:

• Departamento de Energia dos EUA
• Estrela de energia
• Conselho de Construção Verde

Instituições de pesquisa para desenvolvimento de tecnologia

Instituição	Foco na pesquisa	Orçamento anual de colaboração
Universidade Estadual de Oklahoma	Inovação do sistema HVAC	US $ 1,2 milhão
Universidade de Oklahoma	Tecnologias avançadas de refrigeração	$875,000

AAON, Inc. (AAON) - Modelo de negócios: Atividades -chave

Projetar e fabricar sistemas comerciais de HVAC

A AAON registrou US $ 669,4 milhões em receita total para o ano fiscal de 2022, com sistemas comerciais de HVAC representando uma parcela significativa de seu portfólio de produtos.

Categoria de produto	Volume anual de produção	Contribuição da receita
Sistemas HVAC comerciais	15.000 unidades	US $ 412,5 milhões

Engenharia personalizada de soluções de aquecimento e resfriamento

A AAON investiu US $ 32,1 milhões em pesquisa e desenvolvimento em 2022, com foco em recursos de engenharia personalizados.

• Tamanho da equipe de engenharia: 187 engenheiros especializados
• Tempo de desenvolvimento de solução personalizado: 4-6 semanas
• Taxa de sucesso da solução personalizada: 92%

Pesquisa e inovação contínuas de produtos

Aaon mantém 116 patentes ativas a partir de 2022, demonstrando comprometimento com a inovação tecnológica.

Métrica de inovação	2022 dados
Despesas de P&D	US $ 32,1 milhões
Patentes ativas	116

Fabricação e montagem de equipamentos HVAC

A AAON opera várias instalações de fabricação com uma capacidade total de produção de 20.000 unidades anualmente.

• Locais de fabricação: Oklahoma, Texas
• Capacidade anual de produção: 20.000 unidades
• Força de trabalho de fabricação: 2.300 funcionários

Fornecendo tecnologias de controle climático com eficiência energética

Os produtos com eficiência energética da AAON alcançaram uma classificação de eficiência média de 18 vidente em 2022.

Métrica de eficiência energética	2022 Performance
Classificação média do SEER	18 Seer
Potencial de economia de energia	Até 40% em comparação com sistemas padrão

AAON, Inc. (AAON) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançada em Oklahoma

A AAON opera várias instalações de fabricação localizadas em Tulsa, Oklahoma, com um espaço total de fabricação de aproximadamente 1,9 milhão de pés quadrados a partir de 2023.

Localização	Tipo de instalação	Metragem quadrada
Tulsa, Oklahoma	Instalação de fabricação primária	1.900.000 pés quadrados

Recursos de engenharia e design proprietários

Aaon mantém Recursos de design e fabricação 100% internos para equipamentos e componentes de HVAC.

• Sistemas HVAC de engenharia personalizada
• Sistemas de controle proprietários
• Tecnologias avançadas de engenharia térmica

Engenharia qualificada e força de trabalho técnica

Categoria de força de trabalho	Número de funcionários
Total de funcionários	2.657 (em 31 de dezembro de 2022)
Pessoal de engenharia	Aproximadamente 15% da força de trabalho total

Portfólio de propriedade intelectual

A AAON possui várias patentes relacionadas à tecnologia HVAC e inovações de design.

• Patentes ativas: 28 a partir de 2022
• Aplicações de patentes pendentes: 12

Infraestrutura de pesquisa e desenvolvimento

Aaon investiu US $ 55,4 milhões em despesas de pesquisa e desenvolvimento em 2022.

Métrica de P&D	2022 Valor
Despesas de P&D	US $ 55,4 milhões
P&D como porcentagem de receita	4.2%

AAON, Inc. (AAON) - Modelo de negócios: proposições de valor

Sistemas HVAC de alta eficiência e ambientalmente sustentáveis

Os sistemas HVAC da AAON alcançam até 40% maior eficiência energética comparado aos modelos padrão da indústria. O relatório anual de 2023 da empresa indica classificações de eficiência energética que variam de 16 a 25 vidente para suas linhas de produtos.

Linha de produtos	Classificação de eficiência energética	Economia anual de energia
Sistemas HVAC comerciais	18-22 Seer	US $ 3.200 a US $ 4.800 por unidade
Sistemas industriais de HVAC	20-25 Seer	US $ 4.500 a US $ 6.200 por unidade

Soluções personalizáveis ​​para requisitos de construção complexos

Aaon oferece Soluções HVAC de modificação 100% personalizadas com recursos de design modular.

• As opções de personalização cobrem 97% dos tipos de construção comerciais
• Média de tempo de entrega para soluções personalizadas: 6-8 semanas
• Flexibilidade do projeto para edifícios que variam de 5.000 a 500.000 pés quadrados

Desempenho energético superior e custos operacionais reduzidos

Os sistemas AAON demonstram Redução de custos operacionais de 35-45% Comparado aos sistemas tradicionais de HVAC.

Tipo de construção	Economia anual de custos de energia	Período de ROI
Edifícios de escritórios	$12,500-$18,700	3-4 anos
Instalações de saúde	$22,000-$35,000	2,5-3,5 anos

Inovação tecnológica avançada no controle climático

Aaon investiu US $ 42,3 milhões em P&D durante 2023, representando 4,7% da receita total.

• 15 Aplicações de patente ativas na tecnologia de controle climático
• Ciclo médio de desenvolvimento de produtos: 18-24 meses
• Integração da IoT em 92% das novas linhas de produtos

Garantia abrangente e suporte técnico

Aaon fornece Cobertura de garantia líder do setor.

Categoria de produto	Duração da garantia	Detalhes da cobertura
Sistemas HVAC comerciais	10 anos	Peças e trabalho
Sistemas industriais de HVAC	12 anos	Cobertura abrangente do sistema

AAON, Inc. (AAON) - Modelo de Negócios: Relacionamentos do Cliente

Suporte de vendas diretas para grandes clientes comerciais

A equipe de vendas direta da AAON atendeu 1.247 clientes comerciais em 2023, com foco em soluções complexas de HVAC. A força de vendas da empresa gerou US $ 589,3 milhões em receita de segmento comercial.

Segmento de clientes	Número de clientes	Contribuição da receita
Grandes clientes comerciais	1,247	US $ 589,3 milhões

Serviços técnicos de consulta e engenharia

A AAON fornece suporte especializado em engenharia com 87 profissionais de consulta técnica dedicados. A empresa investiu US $ 42,1 milhões em pesquisa e desenvolvimento em 2023.

• 87 engenheiros de consulta técnica
• Investimento de P&D: US $ 42,1 milhões
• Soluções de engenharia personalizadas para 76% dos clientes comerciais

Acordos de manutenção e apoio a longo prazo

A Companhia mantém 532 contratos de serviço de longo prazo ativos com um valor médio de contrato de US $ 215.000. A receita total do contrato de manutenção atingiu US $ 114,38 milhões em 2023.

Métrica do contrato de manutenção	Valor
Contratos de serviço ativo	532
Valor médio do contrato	$215,000
Receita total de manutenção	US $ 114,38 milhões

Suporte ao cliente online e recursos digitais

A plataforma de suporte digital da AAON lidou com 24.763 interações com os clientes em 2023, com uma taxa de resolução de 92,4% de primeiro contato. A empresa mantém três canais de suporte on -line dedicados.

• Interações totais de clientes digitais: 24.763
• Taxa de resolução do primeiro contato: 92,4%
• Canais de suporte online: 3

Abordagem colaborativa de desenvolvimento de produtos

A AAON se envolveu com 143 clientes -chave em iniciativas colaborativas de desenvolvimento de produtos, resultando em 17 novos projetos de solução HVAC personalizados em 2023.

Métrica de desenvolvimento colaborativo	Valor
Clientes envolvidos no co-desenvolvimento	143
Novos designs HVAC personalizados	17

AAON, Inc. (AAON) - Modelo de Negócios: Canais

Equipe de vendas diretas

Aaon mantém uma equipe de vendas direta de 185 profissionais de vendas a partir do quarto trimestre de 2023, cobrindo várias regiões nos Estados Unidos.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	185
Cobertura média de território de vendas	3-4 estados por representante
Geração anual de receita da equipe de vendas	US $ 537,4 milhões (2023 ano fiscal)

Catálogo de produtos on -line e site

A plataforma digital da AAON www.aaon.com recebe aproximadamente 72.000 visitantes mensais únicos.

• Recursos de site Ferramentas de seleção de produtos interativos
• Recursos de configuração online para sistemas HVAC
• Downloads de especificação de produto digital

Feiras de comércio e conferências da indústria de HVAC

Aaon participa de 12 a 15 grandes conferências do setor anualmente.

Tipo de conferência	Participação anual
Conferências nacionais de HVAC	8
Feiras regionais de HVAC	4-7
Geração média de chumbo por evento	127 contatos potenciais de clientes

Rede de distribuidores autorizados

Aaon mantém relacionamentos com 87 distribuidores autorizados em toda a América do Norte.

• Cobertura do distribuidor em 48 estados
• 5 províncias canadenses
• Vendas médias do distribuidor Volume: US $ 4,2 milhões anualmente

Plataformas de marketing digital e comunicação técnica

O AAON utiliza vários canais de comunicação digital para o envolvimento técnico.

Plataforma digital	Engajamento mensal
Seguidores do LinkedIn	24,700
Vídeos técnicos do YouTube	47 Vídeos de demonstração do produto
Participação técnica no webinar	1.236 participantes anuais

AAON, Inc. (AAON) - Modelo de negócios: segmentos de clientes

Desenvolvedores de edifícios comerciais

A AAON serve desenvolvedores de construção comercial com soluções HVAC em vários segmentos de mercado.

Segmento de mercado	Tamanho anual estimado do mercado	Penetração do mercado de Aaon
Edifícios de escritórios	US $ 12,4 bilhões	7.3%
Complexos de varejo	US $ 8,7 bilhões	5.9%
Desenvolvimentos de uso misto	US $ 6,2 bilhões	4.5%

Gerenciamento de instalações institucionais

A AAON fornece soluções HVAC especializadas para gerenciamento de instalações institucionais.

• Valor de mercado institucional total: US $ 24,6 bilhões
• Gastos anuais de equipamentos HVAC: US ​​$ 3,8 bilhões
• AAON Market Spoty: 6,2%

Complexos industriais e de fabricação

A AAON fornece sistemas HVAC personalizados para ambientes industriais.

Setor industrial	Investimento anual de HVAC	Taxa de implantação de AAON
Fabricação	US $ 5,6 bilhões	8.1%
Armazenamento	US $ 3,2 bilhões	5.7%
Processamento químico	US $ 2,9 bilhões	6.5%

Instituições de saúde e educação

O AAON é especializado em soluções HVAC de precisão para ambientes sensíveis.

• Healthcare HVAC Market: US $ 14,3 bilhões
• Instalações educacionais HVAC Market: US $ 9,7 bilhões
• Penetração do mercado de AAON em assistência médica: 5,6%
• Aaon no mercado penetração na educação: 4,9%

Projetos de infraestrutura governamental e municipal

A AAON fornece soluções HVAC especializadas para infraestrutura pública.

Setor governamental	Despesas anuais de HVAC	Taxa de contrato AAON
Edifícios federais	US $ 2,7 bilhões	4.3%
Infraestrutura do Estado	US $ 3,5 bilhões	5.2%
Instalações municipais	US $ 1,9 bilhão	3.8%

AAON, Inc. (AAON) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a AAON investiu US $ 40,2 milhões em despesas de pesquisa e desenvolvimento, representando 4,3% da receita total.

Ano fiscal	Investimento em P&D	Porcentagem de receita
2022	US $ 40,2 milhões	4.3%
2021	US $ 36,5 milhões	4.1%

Equipamento de fabricação e manutenção de instalações

As despesas de capital da AAON em 2022 totalizaram US $ 98,3 milhões, dedicadas principalmente às atualizações de instalações de fabricação e investimentos em equipamentos.

Aquisição de matéria -prima

Os custos de matéria -prima da AAON para 2022 foram de aproximadamente US $ 362,5 milhões, representando 38,7% da receita total.

• Matérias -primas primárias incluem componentes de aço, cobre, alumínio e eletrônicos
• A estratégia de integração vertical ajuda a controlar os custos de compras

Despesas de força de trabalho e trabalho técnico

As despesas totais de mão -de -obra da AAON em 2022 foram de US $ 274,6 milhões, cobrindo aproximadamente 3.200 funcionários.

Categoria de funcionários	Número de funcionários	Custo médio da mão -de -obra
Trabalhadores manufatureiros	2,100	$155,000
Equipe de Engenharia/Técnico	650	$185,000
Equipe administrativo	450	$95,000

Infraestrutura de marketing e vendas

As despesas de marketing e vendas da AAON em 2022 totalizaram US $ 52,4 milhões, representando 5,6% da receita total.

• Despesas diretas da equipe de vendas
• Feira de feira e participação no evento do setor
• Atividades de marketing digital e promocional

AAON, Inc. (AAON) - Modelo de negócios: fluxos de receita

Vendas de equipamentos HVAC personalizados

A AAON registrou receita total de US $ 638,7 milhões para o ano fiscal de 2022. As vendas personalizadas de equipamentos de HVAC constituíam a fonte de receita primária.

Categoria de produto	Contribuição da receita	Percentagem
Unidades na cobertura	US $ 287,6 milhões	45%
Unidades de manuseio de ar	US $ 198,3 milhões	31%
Sistemas HVAC personalizados	US $ 152,8 milhões	24%

Contratos de manutenção e serviço recorrentes

As receitas do contrato de serviço para 2022 atingiram US $ 42,5 milhões, representando 6,7% da receita total da empresa.

Peças e componentes de reposição

As vendas de peças de reposição geraram US $ 53,2 milhões em 2022, com uma margem bruta de 38,6%.

Categoria de peça	Vendas anuais
Componentes de reposição de HVAC	US $ 31,7 milhões
Sistemas de controle especializados	US $ 21,5 milhões

Serviços de consulta de engenharia

Os serviços de consulta geraram US $ 22,6 milhões em 2022, com uma taxa horária média de US $ 275.

Licenciamento de tecnologia e propriedade intelectual

O licenciamento de propriedade intelectual da AAON gerou US $ 4,3 milhões em receitas de royalties para 2022.

• Portfólio de patentes: 87 patentes ativas
• Crescimento da receita de licenciamento: 12,4% ano a ano

AAON, Inc. (AAON) - Canvas Business Model: Value Propositions

The value proposition for AAON, Inc. (AAON) centers on delivering engineered performance that translates into lower long-term costs and superior operational capability for critical environments.

Custom-engineered, right-sized HVAC solutions.

AAON, Inc. (AAON) provides highly configurable and custom-made equipment designed to meet exact needs. This focus on customization drives strong order momentum in key channels.

• Bookings for AAON-branded equipment increased 44.9% year-over-year in the first quarter of 2025.
• National account bookings increased 96% in the third quarter of 2025.
• National account orders were up 163% in the second quarter of 2025.

Industry-leading energy efficiency for decarbonization.

The commitment to energy efficiency is evident in the development of heat pump technology addressing decarbonization mandates. The Alpha Class air-source heat pump rooftop units are a prime example of this focus.

• Alpha Class air-source heat pump rooftop units are certified operable down to zero degrees Fahrenheit.
• AAON planned to introduce heat pump solutions operable down to negative 20 degrees Fahrenheit in 2025.
• Sales of Alpha Class units in 2024 exceeded $100 million, growing year-over-year by approximately 40%.
• Bookings for the Alpha Class lineup increased 61% in the second quarter of 2025.

High-performance liquid and air-side cooling for data centers (BASX).

The BASX brand is the primary growth engine, focused on high-performance cooling solutions for data centers, especially those supporting high-density computing like AI infrastructure. The demand has resulted in record backlog figures.

Metric	Q3 2025 Value	Year-over-Year Change
BASX-branded Sales	$124.8 million	Up 95.8%
BASX-branded Sales (Q1 2025)	N/A	Up 374.8%
BASX-branded Sales (Q2 2025)	$68.0 million	Up 20.4%
BASX-branded Backlog	$896.8 million	Up 119.5%
Total Company Backlog	$1.32 billion	Up 103.8%

The customized solutions include a free cooling chiller system designed for Applied Digital's Polaris Forge 1 site, which operates in three optimized modes. In the Full Free Cooling mode, the system rejects 100% of the IT load using only pumps and fans.

Superior quality equipment for longer life and lower total ownership cost.

AAON, Inc. (AAON) equipment is historically designed for a competitive total cost of ownership over the equipment's life span. Operational improvements are making the initial cost more competitive.

• Historically, AAON equipment was sold at a higher average price compared to most of the competition.
• Operational efficiency improvements have made the cost of semi-custom equipment more comparable to the standard equipment market.

Finance: review Q4 2025 operational efficiency metrics against the Q3 2025 Gross Profit Margin of 27.8% by end of January 2026.

AAON, Inc. (AAON) - Canvas Business Model: Customer Relationships

You're looking at how AAON, Inc. builds and maintains its connection with the market, which is clearly leaning heavily on high-value, complex project sales as of late 2025. This isn't just about selling units; it's about deep, consultative partnerships, especially as they chase massive data center demand.

The Dedicated National Account strategy is showing real traction. This focus on large, recurring customers is paying off significantly, which is critical given the softness in the broader nonresidential construction market. National account bookings jumped an impressive 96% in the third quarter of 2025 alone. Furthermore, year-to-date, these bookings are up 92%, representing 35% of total bookings for the year. This concentration in national accounts is a deliberate move to secure high-volume, long-term revenue streams, which helped push Q3 2025 net sales up 17.4% year-over-year to $384.2 million.

Here's a quick look at how key customer-facing metrics stacked up in Q3 2025:

Metric	Value/Percentage	Context
Q3 2025 Net Sales	$384.2 million	Year-over-year increase of 17.4%
Total Company Backlog (End of Q3 2025)	$1.32 billion	Up 103.8% year-over-year
National Account Bookings (Q3 2025)	Up 96%	Reflecting market share gains
BASX-branded Sales (Q3 2025)	$124.8 million	Up 95.8% year-over-year, data center focus
BASX Backlog (End of Q3 2025)	Almost $897.0 million	Up 119.5% year-over-year

AAON, Inc. prioritizes direct engagement with engineers and building owners through a solutions-based sales channel model. Sales representatives use AAON equipment alongside products from 20-30 complimentary OEMs to customize the ideal overall solution for the end customer. Honestly, building owners prefer this integrated approach over dealing with multiple sub-contractors. This strategy is particularly effective with the Alpha Class heat pump, which serves as a huge conversation starter for national account customers focused on decarbonization across their facility portfolios. The company's own engineers are central to this, working at the world-class innovation center and testing lab in Tulsa, Oklahoma, to push boundaries.

The nature of the equipment-highly configurable and custom-made-necessitates long-term, consultative relationships for complex projects. This is especially true for the BASX segment, which is driving much of the growth, with its backlog nearly reaching $897.0 million. Management is guiding full-year 2025 sales growth to the mid-teens, signaling confidence that these complex, custom projects will continue to convert from the record backlog. The focus is on delivering a premier ownership experience through superior engineering and customization, which builds that necessary long-term trust.

Finally, the commitment to the installed base is evident in the stated strategy to focus on parts and service. Supporting the sales channel in building a world-class services operation is described as key to their solutions-based offering. This focus helps ensure customer satisfaction long after installation, which is vital for repeat business and maintaining the premium brand perception. The company is actively leveraging its marketing function, which has seen its budget increase 10x since its creation in 2022, to strengthen market penetration and brand recognition, which supports both new sales and service attachment.

• Solutions-based sales channel preferred by building owners.
• Alpha Class product drives conversations on decarbonization.
• BASX segment backlog grew 119.5% year-over-year.
• Focus on parts and service supports long-term relationships.
• Management expects gross margin to reach 28% to 28.5% for full-year 2025.

Finance: draft 13-week cash view by Friday.

AAON, Inc. (AAON) - Canvas Business Model: Channels

You're looking at how AAON, Inc. gets its high-performance HVAC solutions into the hands of customers; it's a mix of established partnerships and direct engagement for specialized, high-growth areas like data centers.

Network of independent sales representatives and dealers

AAON, Inc. primarily uses a network of independent manufacturers' representatives to sell its products to property owners and contractors. This go-to-market strategy is distinct because most larger competitors maintain control over their own sales channels. AAON values this independent channel, believing the entrepreneurial nature attracts top talent and offers greater financial incentives for salespeople. The company held its National Sales Meeting, 'Boundless,' in 2025 to connect with and equip these sales reps for the evolving market. The company recognized its most impactful rep firms for 2024 performance in April 2025.

The performance of this channel is reflected in the segment sales data, though the independent nature means sales are often aggregated. For instance, the AAON Oklahoma segment, which relies on this channel for semi-custom and custom systems, saw net sales decline 23.0% year-over-year in the first quarter of 2025, partly due to refrigerant transitions and supply chain issues affecting production rates. However, bookings for AAON-branded equipment rebounded strongly in Q1 2025, with the backlog increasing 44.9% year-over-year.

Select Channel Performance Metrics (2024-2025)

Metric	Value	Period/Context
AAON-branded Bookings Increase (YoY)	44.9%	Q1 2025
AAON Oklahoma Segment Net Sales Decrease (YoY)	23.0%	Q1 2025
Alpha Class Unit Sales (2024)	Exceeded $100 million	Fiscal Year 2024
Alpha Class Unit Sales Growth (YoY)	Approximately 40%	Fiscal Year 2024

Direct sales channel for large BASX data center projects

The BASX brand is the direct sales focus for the rapidly growing data center market, often involving custom-designed thermal management systems. AAON, Inc. secured significant orders from a single data center customer in October 2024 totaling approximately $174.5 million, with most production and delivery expected in the first half of 2025. The company's executive leadership structure was realigned effective January 1, 2025, with a dedicated Executive VP & General Manager for BASX products to support this growth.

The success in this direct channel is evident in segment results:

• BASX-branded sales rose 95.8% to $124.8 million in Q3 2025.
• BASX-branded sales were up 374.8% year-over-year in Q1 2025.
• BASX-branded data center sales were up 127% in Q2 2025.
• National account bookings increased 96% in Q3 2025.

The total company backlog reflected this strength, reaching a record $1.32 billion in Q3 2025, up 103.8% year-over-year. The annualized run rate of data center equipment production at the end of 2024 was over $187 million.

Corporate website and trade shows for product information

Product information dissemination relies on the corporate website and industry events. The AAON.com site features a 'FIND YOUR REP' tool, accessible by entering a postal code, to connect users with local assistance for product selection and technical guidance. The general contact email is marketing@aaon.com, and the main phone number is 918-583-2266. The company showcases innovation, such as the new Alpha Class™ heat pump tiers (ECO, PRO, and EXTREME Series), which address decarbonization demands.

New manufacturing footprint providing geographic diversification

AAON, Inc. is actively expanding its manufacturing base to support demand and diversify operations. The company purchased a 787,000 square foot facility in Memphis, Tennessee, announced in November 2024, which is primarily for growing data center market demand under the BASX brand. This facility is projected to create 828 skilled jobs over five years and was expected to have limited production in early 2025, becoming fully operational in approximately 12 months from the announcement. This move adds geographic diversification, mitigating operational risks.

The total manufacturing footprint as of mid-2025 stands at 4 million square feet across five locations. This includes adding approximately one million square feet of space across the Longview, Texas (237,500 sq. ft.) and Memphis facilities. Capital expenditures for 2025 are outlined at approximately $220 million, following $213.2 million spent in 2024 to support these capacity expansions.

Manufacturing Footprint Expansion Data

Location	Square Footage Added/Total	Context/Timeline
Memphis, Tennessee Facility	787,000 square feet	Purchased late 2024; limited production early 2025
Longview, Texas Facility Addition	237,500 square feet	Added for BASX products
Total Manufacturing Footprint	4 million square feet	Across five locations as of June 2025
Capital Expenditure Program	Approximately $220 million	Budgeted for Fiscal Year 2025

AAON, Inc. (AAON) - Canvas Business Model: Customer Segments

You're looking at the core customer groups AAON, Inc. (AAON) serves as of late 2025, where the focus has clearly shifted toward high-density computing needs.

Hyperscale and colocation Data Center operators (BASX brand).

This group is driving the most significant growth, evidenced by the performance of the BASX segment. The total addressable market for data center cooling is projected to hit $25.8 billion by 2025. The urgency here is clear; cooling demand signals rising digital infrastructure expansion.

• BASX-branded sales rose 95.8% year-over-year in the third quarter of 2025, reaching $124.8 million in that period.
• The BASX-branded backlog stood at $896.8 million at the end of the third quarter of 2025, up 119.5% from a year ago.
• Liquid cooling equipment sales, a key BASX offering, contributed $46.5 million to AAON-branded sales in Q3 2025, a category not in production the prior year.

Non-residential commercial buildings (e.g., retail, education, healthcare).

This segment is primarily served by the traditional AAON-branded equipment, which saw a year-over-year sales decrease in the third quarter of 2025, though it showed sequential improvement.

• AAON-branded sales in Q3 2025 were $259.5 million, a year-over-year decrease of 1.5%.
• The AAON Oklahoma segment, which handles semi-custom and custom systems for these markets, saw sales decline 4.4% in the first quarter of 2025 due to refrigerant transitions and weakened construction demand.
• The global heat pump market, relevant to energy-efficient commercial solutions, was valued at $88.9 billion in 2025.

Mission-critical industrial and cleanroom environments.

The BASX brand also serves these environments, which require high-performance, precision cooling similar to data centers. The company is leveraging its technical pedigree from this niche across its specialized offerings.

Large National Accounts seeking standardized, high-efficiency fleets.

This group is a key focus for the AAON-branded equipment, showing strong order momentum despite overall AAON-branded sales softness.

• National account bookings increased 96% in the third quarter of 2025 compared to the prior year.
• In the second quarter of 2025, national accounts represented approximately 35% of total AAON branded orders, up from about 20% the year prior.

Here's a quick look at the financial context surrounding these segments as of late 2025:

Metric	Value as of Late 2025 Data Point	Context/Period
Projected FY2025 Revenue	$1.35 billion	Fiscal Year 2025 Projection
Total Backlog	$1.32 billion	End of Q3 2025
Q3 2025 Total Net Sales	$384.2 million	Quarterly Result
AAON-branded Sales (Q3 2025)	$259.5 million	Year-over-year comparison
BASX-branded Sales (Q3 2025)	$124.8 million	Year-over-year comparison
AAON-branded Backlog Growth (YoY)	77.1% increase	End of Q3 2025

The company's market capitalization was reported at $8.16 billion in the third quarter of 2025.

AAON, Inc. (AAON) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive AAON, Inc.'s expenses as of late 2025. This structure shows where the money is going, especially with the recent operational hurdles.

High Capital Expenditures (CapEx) projected between $180 million and $220 million for 2025. The company continued its heavy investment cycle, with capital expenditures expected to reach approximately $220 million for the full year 2025. Year-to-date through the first half of 2025, capital expenditures totaled $89.6 million.

The overall cost structure is heavily influenced by manufacturing throughput, as seen in the Cost of Goods Sold (COGS) performance, which is reflected in the gross margin figures. For the second quarter of 2025, the consolidated gross profit margin was 26.6%.

Manufacturing labor and overhead costs have been directly impacted by the Enterprise Resource Planning (ERP) system inefficiencies. This is clear when looking at segment performance:

• The AAON Coil Products segment saw its gross margin contract year-over-year to 22.0%.
• The AAON Oklahoma segment's gross margin contracted to 27.5% from 37.2% in the comparable quarter of 2024, driven by lower production rates causing sub optimal overhead absorption.
• Gross margin was impacted by approximately $20 million due to ERP implementation issues in the second quarter.
• The new Memphis facility contributed $3.0 million in cost of sales in the second quarter with minimal offsetting net sales.

Selling, General, and Administrative (SG&A) expenses have risen as the company invests in capacity and technology to support growth, even while managing the ERP rollout. For the second quarter of 2025, SG&A expenses were $59.1 million, representing 19.0% of sales. The full-year 2025 outlook projected adjusted SG&A as a percentage of sales to be between 16.5% and 17%. Research and Development (R&D) costs are bundled with CapEx in some reporting periods; trailing twelve months data as of June 30, 2025, showed CapEx and R&D as a percent of sales at 22.5%.

Here's a quick look at the key 2025 financial metrics and projections:

Metric	Reported/Projected Value (2025)	Period/Context
Projected Full-Year CapEx	$220 million	Full Year 2025 Outlook
Year-to-Date CapEx	$89.6 million	Through First Half 2025
Projected Full-Year Gross Margin	28% to 29%	Full Year 2025 Outlook
Reported Gross Margin	26.6%	Second Quarter 2025
Reported SG&A Expense	$59.1 million	Second Quarter 2025
Projected SG&A as % of Sales	16.5% to 17%	Full Year 2025 Outlook
Debt Balance	$317.3 million	As of June 30, 2025

The cost structure is currently burdened by temporary operational drag, but the company is spending heavily to build future capacity. Finance: review the impact of the $3.4 million in one-time incentive fees related to the Memphis facility incurred in Q2 on the H2 cost forecast by Monday.

AAON, Inc. (AAON) - Canvas Business Model: Revenue Streams

You're looking at how AAON, Inc. makes its money, which is heavily weighted toward selling specialized, high-performance heating, ventilation, and air conditioning (HVAC) equipment. The revenue streams are clearly segmented by product brand and application focus as of late 2025.

The overall financial target for the full year 2025 is a significant milestone, with the projection set to reach $1.35 billion.

The core revenue generation comes from two distinct product lines, which are detailed below, alongside the latest quarterly figures available:

Revenue Stream Component	Latest Quarterly Revenue (Q3 2025)	Year-over-Year Change (Q3)
Sales of AAON-branded semi-custom HVAC equipment	$259.5 million	-1.5%
Sales of BASX-branded custom data center cooling solutions	$124.8 million	+95.8%
Total Net Sales (Q3 2025)	$384.2 million	+17.4%

Sales of AAON-branded semi-custom HVAC equipment represent the traditional backbone of the business, though this stream saw a slight year-over-year decrease in the third quarter of 2025. For the third quarter ending September 30, 2025, AAON-branded sales were $259.5 million, a decline of 1.5% compared to the prior year period.

The high-growth area is definitely the Sales of BASX-branded custom data center cooling solutions. This segment is capitalizing on the massive demand for AI and high-density computing infrastructure. In Q3 2025, BASX-branded sales reached $124.8 million, marking an increase of 95.8% year-over-year. This growth trajectory has been explosive; for instance, BASX-branded product sales were up 374.8% year-over-year in the first quarter of 2025.

The AAON Oklahoma segment, which houses the traditional semi-custom/custom HVAC business and aftermarket revenue, had net sales of $161.8 million in the first quarter of 2025, which was a year-over-year decline of 23.0%. This segment is where the Aftermarket parts and service revenue is generated, alongside controls solutions and standard HVAC systems.

The company's overall revenue performance for the trailing twelve months ending September 30, 2025, stood at $1.32 billion. This is built upon the quarterly performance, which shows a clear shift in the revenue mix:

• Sales of AAON-branded equipment were $189.5 million in Q1 2025.
• BASX-branded equipment sales surged to $132.6 million in Q1 2025.
• The total backlog, which signals future revenue visibility, hit a record $1.32 billion as of Q3 2025.