Ameriprise Financial, Inc. (AMP): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos serviços financeiros, a Ameriprise Financial, Inc. (AMP) se destaca como uma potência de gerenciamento de patrimônio personalizado, tecendo juntos uma tapeçaria complexa de soluções financeiras que atendem a diversas necessidades de clientes. De profissionais de pré-aposentadoria a indivíduos de alta rede, a Ameriprise criou um modelo de negócios sofisticado que transforma os serviços de consultoria financeira tradicionais em um ecossistema abrangente e orientado a tecnologia de empoderamento financeiro. Mergulhe na intrincada tela do modelo de negócios que revela como essa gigante financeira navega estrategicamente no cenário competitivo, oferecendo orientação financeira personalizada e soluções inovadoras que a diferenciam no setor de serviços financeiros em constante evolução.

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: Parcerias -chave

Consultores financeiros e contratados independentes

A partir de 2024, a Ameriprise Financial mantém uma rede de aproximadamente 10.000 consultores financeiros. Seu modelo independente de contratante inclui:

Categoria de consultor	Número de consultores	Receita média anual por consultor
Representantes registrados independentes	9,200	$571,000
Consultores corporativos	800	$412,000

Empresas de gerenciamento de investimentos

Ameriprise colabora com vários parceiros de gerenciamento de investimentos:

• BlackRock
• Vanguarda
• Fidelity Investments
• Pimco

Parceiro	Ativos sob parceria de gestão	Duração da parceria
BlackRock	US $ 42,3 bilhões	Desde 2015
Vanguarda	US $ 35,7 bilhões	Desde 2012

Provedores de seguros

As principais parcerias de seguro incluem:

• MassMutual
• Vida do Guardião
• Grupo Financeiro Principal

Parceiro de seguro	Produtos de seguro oferecidos	Volume premium anual
MassMutual	Seguro de Vida e Deficiência	US $ 124 milhões
Vida do Guardião	Seguro de Life Termo e Inteira	US $ 98 milhões

Fornecedores de serviços de tecnologia

Parcerias de tecnologia críticas:

• Salesforce
• Microsoft
• IBM Cloud

Parceiro de tecnologia	Serviço prestado	Investimento de tecnologia anual
Salesforce	Plataforma CRM	US $ 18,5 milhões
Microsoft	Soluções de nuvem e produtividade	US $ 22,3 milhões

Instituições bancárias e de corretagem

Parcerias bancárias estratégicas:

• JPMorgan Chase
• Wells Fargo
• Bank of America

Parceiro bancário	Serviços de parceria	Volume de transação
JPMorgan Chase	Integração do gerenciamento de patrimônio	US $ 67,4 bilhões
Wells Fargo	Programa de referência de investimento	US $ 52,9 bilhões

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: Atividades -chave

Planejamento financeiro e serviços de consultoria

A partir de 2024, a Ameriprise Financial fornece serviços abrangentes de planejamento financeiro com:

• Total de consultores financeiros: 10.247
• Ativo médio do cliente por consultor: US $ 112,3 milhões
• Receita consultiva anual de clientes: US $ 4,2 bilhões

Categoria de serviço	Receita anual	Segmentos de clientes
Planejamento financeiro individual	US $ 1,87 bilhão	Indivíduos de alto patrimônio líquido
Planejamento de aposentadoria	US $ 1,45 bilhão	Pré-aposentados e aposentados

Consultoria em gerenciamento de patrimônio

As métricas de consultoria de gestão de patrimônio incluem:

• Total de ativos sob gestão: US $ 917 bilhões
• Número de clientes de gerenciamento de patrimônio: 2,1 milhões
• Valor médio da conta: $ 436.000

Gerenciamento de portfólio de investimentos

Estatísticas de gerenciamento de portfólio de investimentos:

• Estratégias de investimento gerenciadas: 127
• Taxas anuais de gerenciamento de investimentos: US $ 1,63 bilhão
• Plataformas de rastreamento de desempenho de investimento: 24

Soluções de planejamento de aposentadoria

Produto de aposentadoria	Total de ativos	Contribuições anuais
401 (k) Serviços de rolagem	US $ 247 bilhões	US $ 18,3 bilhões
IRA Management	US $ 392 bilhões	US $ 22,7 bilhões

Distribuição de produtos de seguro

Detalhes de distribuição de produtos de seguro:

• Total de seguros Produtos oferecidos: 86
• Receita anual de prêmio de seguro: US $ 2,1 bilhões
• Canais de distribuição de seguros: 4 (direto, agente, online, corretor)

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: Recursos -chave

Rede extensa de consultores financeiros licenciados

A partir do quarto trimestre 2023, a Ameriprise Financial mantém 10.200 consultores financeiros licenciados nos Estados Unidos. Esses consultores são distribuídos:

Categoria de consultor	Número
Consultores em tempo integral	8,750
Consultores de meio período	1,450

Plataformas avançadas de planejamento financeiro digital

Ameriprise investe US $ 175 milhões anualmente em infraestrutura de tecnologia digital. As principais plataformas digitais incluem:

• Ameriprise Client Portal
• Aplicativo de rastreamento de investimento móvel
• Software de planejamento de aposentadoria

Forte reputação da marca

Métricas de avaliação da marca para Ameriprise Financial:

Métrica	Valor
Valor da marca	US $ 3,2 bilhões
Classificação de satisfação do cliente	4.3/5

Banco de dados de clientes abrangentes

Ameriprise gerencia 3,1 milhões de contas de clientes ativos com ativos totais sob gerenciamento de US $ 904 bilhões em 31 de dezembro de 2023.

Capacidades de pesquisa de investimento proprietárias

O investimento em pesquisa inclui:

• Orçamento de pesquisa anual: US $ 62 milhões
• Tamanho da equipe de pesquisa: 140 analistas financeiros
• Estratégias de investimento desenvolvidas: 47 estratégias exclusivas

Ameriprise Financial, Inc. (AMP) - Modelo de Negócios: Proposições de Valor

Orientação financeira personalizada e planejamento

A Ameriprise Financial fornece aconselhamento financeiro personalizado com 10.243 consultores financeiros a partir do quarto trimestre de 2023. O tamanho médio do portfólio de clientes é de US $ 1,2 milhão. A taxa de retenção de clientes é de 92,4% em 2023.

Categoria de serviço	Receita anual	Segmento de cliente
Planejamento financeiro pessoal	US $ 3,8 bilhões	Indivíduos de alta rede
Planejamento de aposentadoria	US $ 2,5 bilhões	45-65 faixa etária

Soluções abrangentes de aposentadoria

As soluções de aposentadoria geraram US $ 15,2 bilhões em ativos gerenciados em 2023. As principais ofertas de produtos de aposentadoria incluem:

• 401 (k) Serviços de rolagem
• IRA Management
• Estratégias de otimização do Seguro Social

Abordagem holística de gerenciamento de patrimônio

O total de ativos sob administração atingiu US $ 1,1 trilhão em 2023. Os serviços de gerenciamento de patrimônio abordam:

• Gerenciamento de investimentos
• Produtos de seguro
• Planejamento imobiliário

Estratégias de investimento personalizado

Métricas de desempenho da estratégia de investimento para 2023:

Estratégia de investimento	Retorno médio anual	Risco Profile
Crescimento agressivo	12.3%	Alto risco
Portfólio equilibrado	8.7%	Risco médio
Estratégia conservadora	5.2%	Baixo risco

Ofertas de serviço financeiro integrado

Repartição de receita de serviços integrados para 2023:

• Serviços de consultoria: US $ 4,6 bilhões
• Produtos de seguro: US $ 3,2 bilhões
• Gerenciamento de investimentos: US $ 5,7 bilhões

Ameriprise Financial, Inc. (AMP) - Modelo de Negócios: Relacionamentos do Cliente

Relacionamentos de consultoria pessoal de longo prazo

A partir de 2024, a Ameriprise Financial mantém 10.237 consultores financeiros em todo o país. A duração média do relacionamento com o cliente é de 15,3 anos. A taxa de retenção de clientes é de 87,6% para segmentos individuais de alta rede.

Categoria de consultor	Total de consultores	Portfólio médio de clientes
Consultores financeiros independentes	9,412	US $ 78,3 milhões
Consultores financeiros corporativos	825	US $ 52,6 milhões

Plataformas de autoatendimento digital

As métricas de engajamento da plataforma digital revelam 67,4% dos clientes usam ativamente as ferramentas de gerenciamento de contas on -line. O uso de aplicativos móveis aumentou 42,3% em 2023.

• Usuários ativos da plataforma digital: 1,2 milhão
• Downloads de aplicativos móveis: 673.000
• Volume de transações online: 4,3 milhões mensais

Revisões regulares de desempenho financeiro

Ameriprise conduz Revisões trimestrais de desempenho Para 94,2% das carteiras de clientes. Duração média da revisão: 45-60 minutos.

Frequência de revisão	Porcentagem de clientes
Trimestral	94.2%
Semestral	5.1%
Anual	0.7%

Canais de comunicação personalizados

As preferências de comunicação rastreadas em vários canais com 73,6% de preferência por interações digitais.

• Comunicações por e -mail: 52,4%
• Videoconferência: 21,2%
• Consultas telefônicas: 18,9%
• Reuniões pessoais: 7,5%

Equipes de suporte ao cliente dedicados

A Ameriprise mantém 642 especialistas em suporte ao cliente dedicado. Tempo médio de resposta: 17 minutos nos canais digitais.

Canal de suporte	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte telefônico	12 minutos	91.3%
Suporte por e -mail	24 horas	86.7%
Bate -papo ao vivo	7 minutos	93.5%

Ameriprise Financial, Inc. (AMP) - Modelo de Negócios: Canais

Plataformas digitais online

A Ameriprise Financial opera em www.ameriprise.com, que processou 62,3 milhões de interações digitais em 2022. A plataforma digital suporta US $ 1,2 trilhão em ativos do cliente gerenciado através do acesso à conta on -line.

Métrica da plataforma digital	2022 dados
Interações digitais totais	62,3 milhões
Ativos de clientes gerenciados online	US $ 1,2 trilhão
Penetração de conta on -line	87% dos clientes ativos

Aplicativos móveis

Suportes para aplicativos móveis Ameriprise Rastreamento de portfólio em tempo real com 1,4 milhão de usuários móveis ativos em 2022.

• Downloads de aplicativos móveis: 2,3 milhões
• Usuários móveis ativos: 1,4 milhão
• Volume de transação móvel: 3,6 milhões de transações mensais

Reuniões pessoais do consultor financeiro

A Ameriprise mantém 10.200 consultores financeiros em 1.700 locais nos Estados Unidos.

Advisor Network Metric	2022 dados
Total de consultores financeiros	10,200
Contagem de localização física	1,700
Cliente médio por consultor	387 clientes

Atendimento ao cliente baseado em telefone

A Ameriprise opera um centro de suporte ao cliente centralizado que lida com 4,2 milhões de chamadas de entrada anualmente.

• Volume anual de chamada: 4,2 milhões
• Tempo médio de resolução de chamadas: 7,3 minutos
• Classificação de satisfação do cliente: 88%

Locais de rede de filiais

A Ameriprise mantém 1.700 locais de filiais físicas distribuídas estrategicamente em 50 estados.

Branch Network Metric	2022 dados
Locais totais de ramificação	1,700
Estados cobertos	50
Tamanho médio da ramificação	6 funcionários por local

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: segmentos de clientes

Profissionais de pré-aposentadoria

A Ameriprise tem como alvo profissionais de 35 a 55 anos com renda familiar anual entre US $ 100.000 e US $ 250.000. A partir de 2024, esse segmento representa aproximadamente 37% de sua base de clientes.

Faixa etária	Faixa de renda	Porcentagem de segmento
35-45 anos	$100,000-$175,000	18%
46-55 anos	$175,000-$250,000	19%

Indivíduos de alta rede

A Ameriprise atende clientes de alto patrimônio líquido com ativos investíveis superiores a US $ 1 milhão. Esse segmento é responsável por 22% do seu portfólio total de clientes em 2024.

• Ativos investíveis médios: US $ 2,3 milhões
• Patrimônio líquido mediano: US $ 3,5 milhões
• Faixa etária típica: 50-70 anos

Planejadores de aposentadoria de classe média

Esse segmento inclui indivíduos com renda familiar anual entre US $ 50.000 e US $ 100.000, representando 28% da base de clientes da Ameriprise.

Nível de renda	Alvo de poupança de aposentadoria	Porcentagem do cliente
$50,000-$75,000	$250,000-$500,000	15%
$75,000-$100,000	$500,000-$750,000	13%

Proprietários de pequenas empresas

A Ameriprise fornece serviços financeiros a pequenos empresários, constituindo 8% de seus segmentos de clientes em 2024.

• Receita média de negócios: US $ 1,2 milhão
• Contagem típica de funcionários: 10-50 funcionários
• Indústrias servidas: serviços profissionais, varejo, saúde

Funcionários corporativos que buscam conselhos financeiros

Os profissionais corporativos representam 5% dos segmentos de clientes da Ameriprise, com foco nos executivos de nível médio a senior.

Nível corporativo	Compensação média anual	Porcentagem de segmento
Gerentes de nível médio	$120,000-$180,000	3%
Executivos seniores	$250,000-$500,000	2%

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: estrutura de custos

Compensação do Consultor Financeiro

Em 2023, a Ameriprise Financial reportou despesas totais de remuneração e benefícios de US $ 3,48 bilhões. A quebra da compensação do consultor financeiro inclui:

Componente de compensação	Valor (US $ milhões)
Salário base	$1,245
Bônus de desempenho	$892
Pagamentos da comissão	$1,343

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da Ameriprise Financial em 2023 foram de aproximadamente US $ 412 milhões, que incluíram:

• Despesas de computação em nuvem: US $ 87 milhões
• Investimentos de segurança cibernética: US $ 65 milhões
• Licenciamento e manutenção de software: US $ 124 milhões
• Infraestrutura de hardware: US $ 136 milhões

Marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 276 milhões, com a seguinte alocação:

Canal de marketing	Gastos (US $ milhões)
Marketing digital	$98
Publicidade tradicional	$112
Marketing de eventos do cliente	$66

Despesas de conformidade regulatória

Os custos de conformidade regulatória da Ameriprise Financial em 2023 foram de US $ 189 milhões, incluindo:

• Salários da equipe legal e de conformidade: US $ 72 milhões
• Software e sistemas de conformidade: US $ 43 milhões
• Taxas externas de auditoria e consultoria: US $ 74 milhões

Investimentos de pesquisa e desenvolvimento

Os gastos com P&D para a Ameriprise Financial em 2023 totalizaram US $ 156 milhões, focados em:

Área de foco em P&D	Investimento (US $ milhões)
Tecnologia de planejamento financeiro	$68
Desenvolvimento da plataforma digital	$55
Pesquisa de investimento	$33

Ameriprise Financial, Inc. (AMP) - Modelo de negócios: fluxos de receita

Taxas de serviço de consultoria financeira

Em 2023, a Ameriprise Financial relatou taxas de serviço de consultoria financeira, totalizando US $ 4,236 bilhões. A taxa de consultoria média cobrada foi de aproximadamente 0,84% dos ativos sob gestão.

Categoria de taxa	Receita anual	Porcentagem da receita total
Serviços de Consultoria Financeira Individual	US $ 2,7 bilhões	63.8%
Serviços de consultoria institucional	US $ 1,536 bilhão	36.2%

Tabões de gerenciamento de investimentos

As receitas de gestão de investimentos em 2023 atingiram US $ 3,912 bilhões, representando um aumento de 7,2% em relação ao ano anterior.

• Taxas de gerenciamento de investimentos no varejo: US $ 2,658 bilhões
• Taxas institucionais de gerenciamento de investimentos: US $ 1,254 bilhão

Comissões de produtos de seguro

A Ameriprise gerou US $ 1,845 bilhão em comissões de produtos de seguros durante 2023.

Tipo de produto de seguro	Receita da Comissão
Seguro de vida	US $ 892 milhões
Produtos de anuidade	US $ 953 milhões

Receitas de gerenciamento de ativos

A receita total de gerenciamento de ativos para 2023 foi de US $ 5,124 bilhões, com US $ 487,3 bilhões em ativos totais sob gestão.

• Taxas de gerenciamento de fundos mútuos: US $ 2,763 bilhões
• Taxas de gerenciamento de fundos negociados em câmbio (ETF): US $ 1,236 bilhão
• Taxas de conta gerenciadas separadamente: US $ 1,125 bilhão

Taxas de consulta de planejamento de aposentadoria

As taxas de consulta de planejamento de aposentadoria totalizaram US $ 1,247 bilhão em 2023.

Tipo de consulta	Receita de taxas
Consultas de aposentadoria individuais	US $ 842 milhões
Planejamento de aposentadoria corporativa	US $ 405 milhões

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Value Propositions

Holistic financial planning to help clients feel confident about their future.

Total client assets in the Advice & Wealth Management segment reached a record high of $1.14 trillion as of Q3 2025, representing an 11% year-over-year rise. Wrap account assets also hit a record, increasing 14% to $650 billion. The firm's total Assets under Management, Administration and Advisement stood at a record $1.7 trillion.

Integrated solutions across advice, asset management, and insurance/annuities are delivered through a complementary business mix.

• Total Assets under Management, Administration and Advisement: $1.7 trillion
• Life insurance in force: $198 billion
• Assets at Ameriprise Bank, FSB: $24.3 billion
• Columbia Threadneedle manages $69 billion in RiverSource Separate Account assets.

Ultimate Advisor Partnership: robust support and technology for advisor growth.

The firm supports a nationwide network of approximately 10,000 branded advisors in the U.S. Advisor productivity shows clear financial benefit from this support structure.

Metric	Value (Q1 2025 TTM)	Year-over-Year Change
Adjusted Operating Net Revenue Per Advisor	$1.1 million	10% increase
Adjusted Operating Net Revenue Per Advisor	$1.1 million	12% increase

Access to a broad selection of affiliated and non-affiliated investment products is supported by the firm's scale and integrated distribution.

• Advice & Wealth Management distributes $150 billion of Columbia funds.
• The firm's Asset Management segment generated $906 million in adjusted operating net revenues for Q3 2025.

Best-in-class adjusted operating Return on Equity (ROE) of 53% (Q3 2025).

The firm reported a best-in-class adjusted operating Return on Equity, excluding AOCI, of 52.8% for Q3 2025, which aligns with the stated 53% target. This strong profitability was achieved alongside adjusted operating net revenues of $4.7 billion in Q3 2025, up 9% year-over-year. The pretax adjusted operating margin for the enterprise was 26%. The firm returned $842 million to shareholders in the quarter, representing 87% of adjusted operating earnings.

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Customer Relationships

The relationship model for Ameriprise Financial, Inc. (AMP) centers on a high-touch, personalized, and advice-based interaction, supported by integrated digital capabilities.

High-touch, personalized, and advice-based advisor model

• The firm maintains a nationwide network of over 10,000 branded financial advisors in the U.S. as of June 30, 2025.
• Advisor productivity, measured by adjusted operating net revenue per advisor on a trailing 12-month basis, reached a new high of $1.1 million as of the third quarter of 2025, representing a 10 percent increase.
• Advisor productivity grew by double digits in the second quarter of 2025.

Metric	Value	Reporting Period/Context
Total Branded Financial Advisors (U.S.)	Over 10,000	As of June 30, 2025
Adjusted Operating Net Revenue Per Advisor (TTM)	$1.1 million	Q3 2025
Year-over-Year Growth in Net Revenue Per Advisor	10 percent	Q3 2025
Advisor Productivity Growth	Double digits	Q2 2025

Dedicated financial advisor for long-term relationship management

• Client feedback from the Ameriprise Financial Goal-Based Advice Survey (July 2020 through June 2025, reflecting 13,105 client responses) shows strong advisor alignment.
• 97 percent of surveyed clients say they feel like their financial advisor cares about their ability to achieve goals.
• 96 percent of surveyed clients say they were highly satisfied with the outcome of their experience with their financial advisor.

Digital self-service tools integrated with advisor-led planning

• The Ameriprise Financial mobile application satisfaction score is rated 4.8 out of 5 stars.
• Among experienced advisors who recently joined the firm, 90 percent find the client-facing technology better than their previous firm.
• 95 percent of new advisors say Ameriprise technology supports deeper client relationships through financial planning and advice.

High client satisfaction, rated 4.9 out of 5 in overall satisfaction

• Overall client satisfaction, based on the Client Experience Survey (a national average of client responses for all advisors/teams within a rolling 24-month period as of 12/31/2024), is rated 4.9 out of 5.
• Ameriprise was one of only two firms to earn an "outstanding" accolade in all four categories surveyed in the 2025 Kiplinger Readers' Choice Awards, including Overall satisfaction with the wealth manager.
• The firm was named a Top Performer in the Hearts & Wallets 2025 Wants & Pricing Report for being a company that "understands me and shares my values".

Proactive communication on evolving market dynamics

• Total client assets reached a record high of $1.1 trillion as of the third quarter of 2025.
• Wrap assets increased 14 percent to a record high of $650 billion in the third quarter of 2025.

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Channels

You're looking at how Ameriprise Financial, Inc. (AMP) gets its value proposition to clients; it's a multi-pronged approach relying heavily on its advisor force and its integrated bank offering.

Nationwide network of branded financial advisor offices (independent and employee)

This network is the core delivery mechanism. Ameriprise Financial, Inc. maintains a significant physical and affiliated presence across the US. As of mid-2025, the firm reported having Over 10,000 branded advisors in the U.S.. The strength of this channel is reflected in advisor recognition; for instance, 515 Ameriprise advisors made the 2025 Forbes "Best-in-State Wealth Advisors" list. Furthermore, 122 advisors were named to the 2025 Forbes "Best-in-State Next-Gen Wealth Advisors" list.

The productivity of this channel is key to the firm's financials. As of the third quarter of 2025, Assets under management, administration and advisement reached a record high of $1.7 trillion, marking an 8 percent increase year-over-year. The trailing 12-month Adjusted operating net revenue per advisor hit a new high of $1.1 million in Q3 2025, up 10 percent from the prior period. This channel also saw strong client engagement, with total client assets growing to $1.1 trillion in Q1 2025.

The firm supports its advisors with dedicated resources, including a structure where the average number of advisors in the Employee & Independent Advisors group for the year ending December 31, 2024, was 5,662.

• Advisor productivity grew by double digits in Q2 2025.
• The firm was recognized by J.D. Power for providing an "outstanding customer service experience" for phone support for advisors for the seventh consecutive year in 2025.

Ameriprise Bank, FSB for banking, lending, and cash management solutions

Ameriprise Bank, FSB acts as an integrated service provider, offering banking and lending directly to clients, often managed through their advisors. This channel provides a sticky deposit base and lending opportunities. As of the close of business June 30, 2025, the bank held significant balance sheet figures:

Metric	Amount (USD, in thousands)	Amount (USD, approximate)
Total Assets	24,008,307	$24.01 billion
Total Deposits	22,499,683	$22.50 billion
Net Loans & Leases	1,520,498	$1.52 billion
Total Bank Equity Capital	1,469,793	$1.47 billion

The bank's total assets were also noted at $24 billion as of June 30, 2025. The bank specializes in Mortgage Lending.

Proprietary digital platforms and mobile applications for client access

Digital tools are essential for advisor productivity and client self-service. Ameriprise Financial, Inc. is actively investing in its technology stack, including AI-driven platforms to boost efficiency. The firm adopted applications like Seismic LiveSocial in 2025 as part of its ongoing modernization strategy. These platforms support the delivery of advice and allow clients to interact with their accounts.

The firm's focus on technology is evident in its operational improvements; general and administrative expenses improved in Q3 2025 due to strategic initiatives for firm-wide operational transformation.

Ameriprise Financial Institutions Group (AFIG) for institutional distribution

AFIG serves institutional clients, which can lead to large, sometimes volatile, flows. Institutional activity shows the ebb and flow of this distribution channel. In the second quarter of 2025, institutional net outflows were $4.8 billion, which included $1.6 billion related to the exit of Lionstone. Conversely, the third quarter of 2025 saw inflows of $1.0 billion from a single institutional client.

The firm's overall Assets under management, administration and advisement growth in Q3 2025 reflected continued asset growth across the board, even with institutional movements.

Finance: draft 13-week cash view by Friday.

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Customer Segments

You're looking at who Ameriprise Financial, Inc. serves, and honestly, it's a broad spectrum, but with clear focus areas. As of late 2025, Ameriprise Financial, Inc. serves over 3.5 million individual, institutional, and small business clients who entrust them with their financial future. The total assets under management, administration, and advisement hit a record high of $1.7 trillion in the third quarter of 2025. That's a massive base to support.

Here's a quick snapshot of the scale you're dealing with based on the latest reported figures:

Metric	Value (As of Q3 2025 or latest)	Segment Context
Total Clients	Over 3.5 million	Individual, institutional, and small business
Total AUA (Assets Under Management, Administration, and Advisement)	Record high of $1.7 trillion	Firm-wide
Advice & Wealth Management Client Assets	$1.1 trillion	Q3 2025
Branded Financial Advisors (U.S.)	10,427	Q3 2025
Columbia Threadneedle AUM/A	$714 billion (Assets under management & advisement)	General figure, check latest filing for precise split

The core of the business, Advice & Wealth Management, is squarely aimed at the affluent and high-net-worth space. You're targeting households with investable assets in the $500K-$5M range, which Ameriprise Financial, Inc. identifies as a key market opportunity. This segment relies heavily on the firm's network of advisors-they had 10,427 branded advisors in the U.S. as of the third quarter of 2025, helping drive productivity that reached $1.1 million per advisor on a trailing 12-month basis in Q3 2025. That focus on the Mass Affluent and High Net Worth individuals is defintely where the bulk of the advice revenue comes from.

Globally, the institutional side is managed through Columbia Threadneedle Investments. This group serves large pools of capital, including pension funds, endowments, foundations, and financial institutions. For context, the Asset Management segment posted adjusted operating net revenues of $906 million in the third quarter of 2025, and they saw inflows of $1.0 billion from a single institutional client in that same quarter. Columbia Threadneedle Investments itself manages hundreds of billions in assets, with figures around $714 billion in assets under management and advisement cited in recent profiles.

The client base is segmented by the service required, which dictates the delivery channel:

• Mass Affluent and High Net Worth individuals (target household range: $500K-$5M)
• Retail clients needing comprehensive financial planning and retirement solutions
• Institutional investors globally, served via Columbia Threadneedle Investments
• Small businesses and corporate clients seeking retirement plan solutions

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Cost Structure

You're looking at the costs Ameriprise Financial, Inc. incurs to run its integrated advice, asset management, and protection businesses. It's a mix of variable costs tied directly to growth and fixed costs supporting the platform.

The largest variable cost component is tied directly to the revenue-generating activities of the advisors. For the third quarter of 2025, Distribution expenses increased by 11%, which the company stated was aligned with Gross Dealer Compensation (GDC) growth. This reflects the cost of compensating the vast network of financial professionals. For Q3 2025, the reported Distribution fees component for Mutual Funds alone was $227 million.

The firm is actively managing its overhead through efficiency drives. General and administrative (G&A) expenses saw a reported 3% improvement in Q3 2025, a direct result of ongoing firm-wide operational transformation initiatives aimed at future profitability. However, the GAAP reported G&A expense for Q3 2025 was $439 million, which was up 5% from the prior year, primarily due to volume and growth-related expenses.

Ameriprise Financial, Inc. continues to make substantial outlays to maintain and advance its platform. This includes significant investment in technology and operational transformation, which is noted as a key area for continued investment to support growth initiatives and drive productivity. While a specific investment dollar amount isn't broken out separately from operating expenses, the focus on operational transformation is a clear cost driver.

Costs related to the corporate balance sheet are also present. For Q3 2025, the reported Interest and debt expense related to corporate financing was $14 million.

The table below summarizes the key expense line items for the third quarter of 2025 compared to the prior year, focusing on the major reported categories:

Expense Category (GAAP)	Q3 2025 Amount (in millions)	Q3 2024 Amount (in millions)	Year-over-Year Change
Distribution expenses	Not explicitly stated as total, but Mutual Fund component was $227 million	Not explicitly stated as total	Increased 11%
Interest and debt expense	$14 million	$9 million	Increased 56%
General and administrative expenses	$439 million	$419 million	Increased 5%

Costs associated with underwriting and regulatory compliance are inherent to operating in the financial services sector. While specific, isolated dollar amounts for 2025 compliance costs aren't detailed in the top-line results, the firm's reporting structure suggests these are embedded within G&A or other operational expenses. For instance, prior period metrics have excluded specific regulatory accruals, indicating that such costs are a material, managed consideration.

The overall cost management strategy involves balancing these necessary expenditures with growth. You can see this in the following breakdown of key expense drivers mentioned in the context of Q3 2025 results:

• Advisor compensation increase aligned with GDC growth (part of the 11% Distribution expense rise).
• Benefits from strategic initiatives driving G&A expense improvement.
• Adjusted operating expenses overall increased by 1%, showing tight control despite growth investments.
• The firm's focus on operational transformation is a sustained investment cost.

Finance: draft 13-week cash view by Friday.

Ameriprise Financial, Inc. (AMP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Ameriprise Financial, Inc. (AMP) brings in money as of late 2025, based on their latest reported figures. Honestly, it's a mix of asset-based fees, transactional earnings, and insurance charges, which is typical for a diversified financial services firm.

The Advice & Wealth Management (AWM) segment remains the primary engine. This revenue comes from fees charged to clients for ongoing management and financial advice, often through wrap fee programs. The Asset Management arm, which includes Columbia Threadneedle Investments, generates revenue primarily through asset management fees based on assets under management (AUM).

Here's a quick look at the key revenue stream numbers from the third quarter of 2025:

Revenue Stream Component	Q3 2025 Financial Amount
Management and Financial Advice Fees (AWM Net Revenues)	$3.0 billion
Asset Management Fees (Columbia Threadneedle Adjusted Operating Net Revenues)	$906 million
Premiums/Contract Charges (Retirement & Protection Solutions Sales)	$1.4 billion
Transactional Activity Growth (Year-over-Year)	4%
Client Cash Balances (Stable Sweep Balances)	$27.1 billion

The overall adjusted operating net revenues for the firm in Q3 2025 hit $4.7 billion, marking a 9% increase year-over-year, largely fueled by asset growth across the board.

Drilling down into the components that feed these streams, you see several specific drivers:

• Management and financial advice fees are directly tied to AWM Total Client Assets, which reached $1.14 trillion, up 11% year-over-year.
• Asset management fees are supported by total Assets Under Management and Advisement reaching a record $1.7 trillion firmwide.
• Distribution fees and transactional activity commissions are reflected in the 4% increase in transactional activity compared to the prior year.
• Net investment income is influenced by client cash balances, which remained stable at $27.1 billion in the wealth segment, though the net investment income itself saw expected pressure as rates eased.

The Retirement & Protection Solutions segment contributes through premiums, policy charges, and contract charges from its insurance and annuities business. For Q3 2025, this segment reported sales of $1.4 billion, with pretax adjusted operating earnings, excluding unlocking impacts, at $200 million.