Campbell Soup Company (CPB): modelo de negócios [Jan-2025 Atualizado]

No cenário em constante evolução da fabricação de alimentos e produtos embalados com consumidores, a Campbell Soup Company é um testemunho notável da inovação estratégica de negócios. Desde o começo humilde até uma potência global, essa marca icônica criou meticulosamente um modelo de negócios que transcende a produção tradicional de sopa, adotando uma abordagem abrangente que entrelaça as necessidades do consumidor, a inovação tecnológica e o posicionamento estratégico do mercado. Ao dissecar a tela do modelo de negócios de Campbell, descobriremos os intrincados mecanismos que impulsionaram esta empresa centenária a continuar fornecendo soluções de refeições confiáveis ​​e convenientes para milhões de famílias em todo o mundo.

Campbell Soup Company (CPB) - Modelo de Negócios: Principais Parcerias

Fornecedores estratégicos de ingredientes agrícolas

A Campbell Soup Company mantém parcerias com os principais fornecedores agrícolas em várias regiões:

Categoria de fornecedores	Volume anual	Duração do contrato
Agricultores de tomate	350.000 toneladas	Acordos de 3-5 anos
Produtores de vegetais	225.000 toneladas	Contratos de vários anos

Cadeias de supermercados e distribuidores de alimentos de varejo

As principais parcerias de distribuição incluem:

• Walmart (19,2% do total de vendas)
• Kroger (12,5% do total de vendas)
• Costco (8,7% do total de vendas)
• Amazon/Whole Foods (6,3% do total de vendas)

Fabricantes contratados para escala de produção

As parcerias de produção incluem:

Parceiro de fabricação	Capacidade de produção	Linhas de produtos
Pinnacle Foods	175.000 unidades/mês	Refeições congeladas
Refresco North America	125.000 unidades/mês	Produção de bebidas

Parceiros de Tecnologia da Agricultura Sustentável

A colaboração de tecnologia se concentra em:

• Precision Agriculture Technologies Inc.
• Corporação Climática
• Agrotech Solutions LLC

Empresas de colaboração de marketing e marca

As parcerias de marketing incluem:

Parceiro de marketing	Orçamento anual de marketing	Foco na campanha
Omnicom Group	US $ 45 milhões	Campanhas de marca integradas
WPP plc	US $ 38 milhões	Estratégias de marketing digital

Campbell Soup Company (CPB) - Modelo de Negócios: Atividades -chave

Pesquisa e desenvolvimento de produtos

Gastos anuais de P&D: US $ 91,8 milhões no ano fiscal de 2023

Áreas de foco em P&D	Porcentagem de investimento
Inovação alimentar saudável	42%
Desenvolvimento de produtos à base de plantas	28%
Tecnologia de embalagem	18%
Melhoramento do sabor	12%

Fabricação e processamento de alimentos

Total de instalações de fabricação: 13 locais em toda a América do Norte

• Capacidade anual de produção: 1,2 bilhão de unidades
• Total de funcionários de manufatura: 4.500
• Eficiência média da linha de produção: 87,3%

Marketing de marca e engajamento do consumidor

Canal de marketing	Gastos anuais
Marketing digital	US $ 62,4 milhões
Mídia tradicional	US $ 41,7 milhões
Campanhas de mídia social	US $ 18,3 milhões

Gestão da cadeia de abastecimento

Rede de fornecedores: 1.200 fornecedores ativos

• Fornecimento de ingredientes domésticos: 68%
• Suprimento internacional de ingredientes: 32%
• Duração média do relacionamento do fornecedor: 7,5 anos

Controle de qualidade e protocolos de segurança alimentar

Métrica de qualidade	Taxa de conformidade
Padrões de segurança da FDA	99.7%
Verificações de qualidade interna	Diário
Auditorias de terceiros	Trimestral

Pessoal de controle de qualidade total: 350 funcionários dedicados à segurança alimentar e garantia de qualidade

Campbell Soup Company (CPB) - Modelo de negócios: Recursos -chave

Portfólio de marcas estabelecidas

Campbell Soup Company possui 16 marcas gerando mais de US $ 100 milhões em vendas anuais, incluindo:

• Sopa de Campbell
• Fazenda Pepperidge
• Peixe dourado
• V8
• Ritmo

Instalações de fabricação e equipamentos

Localização	Número de instalações	Capacidade de produção anual
Estados Unidos	18	2,4 bilhões de unidades
Internacional	7	0,6 bilhão de unidades

Rede de distribuição

Alcance de distribuição: 120 países em todo o mundo

• Mais de 50.000 locais de varejo na América do Norte
• Distribuição direta para as principais cadeias de supermercados
• Integração de plataformas de comércio eletrônico

Propriedade intelectual

Campbell segura 279 patentes ativas Relacionados às tecnologias de processamento e embalagem de alimentos a partir de 2023.

Força de trabalho

Categoria de funcionários	Total de funcionários
Força de trabalho total	16,700
Trabalhadores manufatureiros	8,900
Pesquisar & Desenvolvimento	450

Campbell Soup Company (CPB) - Modelo de Negócios: Proposições de Valor

Soluções de refeição convenientes e nutritivas

A Campbell Soup Company gera US $ 9,18 bilhões em receita anual (2023 ano fiscal). A empresa oferece mais de 500 variedades de produtos nas categorias de sopa, lanche e solução de refeições.

Categoria de produto	Vendas anuais ($ m)	Quota de mercado
Sopas condensadas	1,450	70%
Sopas prontas para comer	890	45%
Produtos para lanches	1,230	35%

Marca confiável com reconhecimento geracional

A marca de Campbell está no mercado há 153 anos, com 94% de reconhecimento de marca entre os consumidores dos EUA.

• Fundado em 1869
• Opera em 120 países
• Possui 17 principais marcas de alimentos

Diversas produtos de produtos nas categorias de sopa e lanches

Marca	Tipo de produto	Receita anual ($ m)
Sopa de Campbell	Sopa	2,300
Fazenda Pepperidge	Lanches/padaria	1,750
Peixe dourado	Biscoitos	1,100

Qualidade e sabor consistentes

Campbell's mantém 99,7% de conformidade da qualidade do produto com padrões rígidos de fabricação.

• Usa 2.500 pontos de verificação de qualidade por lote de produção
• Investe US $ 120 milhões anualmente em pesquisa de segurança alimentar
• Mantém a certificação ISO 22000 de segurança alimentar

Opções de refeições acessíveis para famílias

Os preços médios do produto variam de US $ 1,50 a US $ 3,99 por item, direcionando os consumidores conscientes do orçamento.

Tipo de produto	Preço médio	Tamanho da porção
Sopa condensada	$1.79	10,5 onças
Sopa pronta para comer	$2.49	16 onças
Produtos para lanches	$3.29	6-8 porções

Campbell Soup Company (CPB) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto do consumidor através da mídia social

A Campbell Soup Company mantém a presença ativa das mídias sociais com 272.000 seguidores do Instagram e 343.000 seguidores do Facebook a partir de 2024. A empresa gera aproximadamente 18,4 milhões de impressões de mídia social anualmente.

Plataforma de mídia social	Contagem de seguidores	Impressões anuais
Instagram	272,000	6,2 milhões
Facebook	343,000	7,8 milhões
Twitter	89,000	4,4 milhões

Programas de fidelidade e campanhas promocionais

Os implementos de Campbell direcionaram programas de fidelidade com 1,2 milhão de membros ativos. A empresa aloca US $ 14,3 milhões anualmente para iniciativas de retenção de clientes.

• Associação do programa de recompensas de cozinha de Campbell: 1,2 milhão de membros
• Taxa média de retenção anual de clientes: 68,5%
• Orçamento da campanha promocional: US $ 14,3 milhões

Feedback do cliente e sistemas de melhoria do produto

Campbell recebe aproximadamente 47.000 interações diretas de feedback do cliente anualmente. A taxa de modificação do produto com base na entrada do consumidor é de 22,6%.

Métrica de feedback	Valor anual
Interações totais do cliente	47,000
Taxa de modificação do produto	22.6%
Pontuação de satisfação do cliente	7.4/10

Receita digital e plataformas de conteúdo de cozinha

A plataforma de receita digital de Campbell gera 3,6 milhões de visualizações mensais de conteúdo com 285.000 colaboradores de receitas registrados.

• Visualizações mensais de plataforma de receita digital: 3,6 milhões
• Contribuintes da receita registrada: 285.000
• Tempo médio de engajamento da receita: 4,2 minutos

Canais de suporte ao cliente

A Campbell mantém o suporte ao cliente multicanal com taxa de resolução digital de 92% e tempo médio de resposta de 2,7 horas.

Canal de suporte	Taxa de resolução	Tempo médio de resposta
Suporte telefônico	87%	3,1 horas
Suporte por e -mail	94%	2,4 horas
Chat do site	95%	1,9 horas

Campbell Soup Company (CPB) - Modelo de Negócios: Canais

Redes de varejo de mercearia

A Campbell Soup Company distribui produtos através de mais de 85.000 supermercados de varejo nos Estados Unidos, incluindo:

Varejista	Número de lojas	Penetração de mercado
Walmart	4,742	52% de cobertura do produto
Kroger	2,742	38% de cobertura do produto
Albertsons	2,276	32% de cobertura do produto

Plataformas online de comércio eletrônico

Os canais de vendas digitais representam 12,4% da receita total de Campbell em 2023, com plataformas -chave incluindo:

• Amazon.com: US $ 127 milhões em vendas anuais online
• Instacart: US $ 43 milhões em vendas anuais online
• Walmart.com: US $ 38 milhões em vendas anuais online

Sites direta ao consumidor

Campbell opera plataformas diretas ao consumidor especializadas para marcas específicas:

• Goldfish Crackers Online Store: 45.000 visitantes mensais únicos
• V8 VENDAS VENDIDAS DIRETAS DO JOGO VEGETAL: 22.000 transações on -line mensais

Distribuidores de alimentos por atacado

Campbell trabalha com 37 principais distribuidores de alimentos por atacado, incluindo:

Distribuidor	Volume anual de vendas	Regiões de distribuição
Sysco Corporation	US $ 42 milhões	Nacional
US Foods	US $ 29 milhões	Nacional

Mercados de exportação internacionais

Campbell exporta para 120 países, com os principais mercados internacionais:

País	Receita anual de exportação	Categorias de produtos primários
Canadá	US $ 387 milhões	Sopa, lanches
Reino Unido	US $ 214 milhões	Sopa, condimentos
Austrália	US $ 156 milhões	Sopa, bolachas

Campbell Soup Company (CPB) - Modelo de negócios: segmentos de clientes

Famílias que buscam soluções convenientes de refeições

Em 2023, a Campbell Soup Company registrou US $ 8,6 bilhões em vendas líquidas anuais, com 36% da receita de segmentos de refeições convenientes.

Características do segmento	Tamanho de mercado	Frequência de compra
Famílias com filhos	42,1 milhões de famílias dos EUA	Compras semanais de sopa: 2,3 vezes por mês

Consumidores preocupados com a saúde

As marcas V8 e Bolthouse Farms de Campbell têm como alvo consumidores orientados para a saúde, representando 12% da receita total da empresa.

• Vendas de produtos orgânicos: US $ 456 milhões em 2023
• Crescimento da linha de produtos de baixo sódio: 7,2% ano a ano
• Segmento de produtos à base de plantas: US $ 213 milhões em vendas anuais

Compradores com orçamento limitado

O preço médio da sopa de Campbell: US $ 1,89, posicionamento para consumidores conscientes de custos.

Faixa de preço	Segmento do consumidor	Penetração de mercado
$1.50 - $2.50	Consumidores em busca de valor	48% da base total de clientes

Millennials e Consumidores da Gen Z

Crescimento do canal de vendas digital: 22% em 2023, visando a demografia mais jovem.

• Compras de supermercado online: 16,4% do total de vendas
• Engajamento de mídia social: 2,7 milhões de seguidores
• Linhas de produtos focadas na sustentabilidade: US $ 340 milhões em receita

Provedores institucionais de serviço de alimentação

Receita do segmento de serviço de alimentos: US $ 1,2 bilhão em 2023.

Tipo de cliente	Volume de compra anual	Categorias de produtos
Restaurantes	US $ 680 milhões	Sopas condensadas, molhos
Hospitais	US $ 270 milhões	Refeições prontas para comer
Escolas	US $ 250 milhões	Soluções de sopa e refeição a granel

Campbell Soup Company (CPB) - Modelo de Negócios: Estrutura de Custo

Compras de ingrediente crua

A Campbell Soup Company gastou US $ 1,87 bilhão em matérias -primas no ano fiscal de 2023. Remoção de compras de ingredientes:

Categoria de ingredientes	Custo anual
Vegetais	US $ 412 milhões
Proteínas de carne	US $ 345 milhões
Produtos lácteos	US $ 276 milhões
Especiarias e temperos	US $ 187 milhões

Despesas de fabricação e processamento

Custos de fabricação totais em 2023: US $ 1,23 bilhão

• Custos de mão -de -obra de produção: US $ 456 milhões
• Manutenção do equipamento: US $ 213 milhões
• Consumo de energia: US $ 187 milhões
• Materiais de embalagem: US $ 276 milhões

Investimentos de marketing e publicidade

Despesas de marketing para o ano fiscal de 2023: US $ 542 milhões

Canal de marketing	Gastos
Marketing digital	US $ 187 milhões
Publicidade na televisão	US $ 214 milhões
Publicidade impressa e externa	US $ 89 milhões
Campanhas de mídia social	US $ 52 milhões

Distribuição e logística

Despesas totais de distribuição em 2023: US $ 689 milhões

• Custos de transporte: US $ 276 milhões
• Operações de armazém: US $ 213 milhões
• Gerenciamento de inventário: US $ 145 milhões
• Envio e manuseio: US $ 55 milhões

Custos de pesquisa e desenvolvimento

Investimento de P&D para o ano fiscal de 2023: US $ 187 milhões

Área de foco em P&D	Investimento
Inovação de produtos	US $ 98 milhões
Pesquisa nutricional	US $ 45 milhões
Tecnologia de embalagem	US $ 29 milhões
Iniciativas de sustentabilidade	US $ 15 milhões

Campbell Soup Company (CPB) - Modelo de negócios: fluxos de receita

Vendas de sopa embaladas

A Campbell Soup Company gerou US $ 8,57 bilhões em vendas líquidas totais para o ano fiscal de 2023. As vendas de sopa embaladas representaram uma parcela significativa dessa receita.

Categoria de produto	Receita anual	Quota de mercado
Sopa condensada de Campbell	US $ 1,42 bilhão	65.3%
Sopa pronta para comer de Campbell	US $ 687 milhões	32.7%

Linhas de produtos para alimentos para lanches

As receitas de alimentos para lanches contribuíram com US $ 2,93 bilhões para as vendas totais da empresa em 2023.

• Cookies da fazenda de Pepperidge: US $ 1,25 bilhão
• Brackers de peixe dourado: US $ 842 milhões
• Lance Snacks: US $ 435 milhões
• Snyder's of Hanover Pretzels: US $ 328 milhões

Exportações do mercado internacional

As receitas do segmento internacional atingiram US $ 1,64 bilhão no ano fiscal de 2023.

Região	Receita	Taxa de crescimento
Canadá	US $ 612 milhões	3.2%
Europa	US $ 534 milhões	2.7%
Ásia -Pacífico	US $ 494 milhões	1.9%

Receitas de segmento de serviço de alimentos

O segmento de serviço de alimentos gerou US $ 1,28 bilhão em vendas durante o ano fiscal de 2023.

• Restaurantes: US $ 687 milhões
• Catering institucional: US $ 392 milhões
• Instalações de saúde: US $ 201 milhões

Licenciamento e extensões de marca

O licenciamento e as extensões da marca contribuíram com aproximadamente US $ 95 milhões para a receita total em 2023.

Categoria de licenciamento	Receita
Utensílios de cozinha	US $ 38 milhões
Utensílios de cozinha	US $ 29 milhões
Mercadoria de marca	US $ 28 milhões

Campbell Soup Company (CPB) - Canvas Business Model: Value Propositions

You're looking at the core reasons why consumers keep Campbell's Company (CPB) products in their pantries and shopping carts as of late 2025. It's a balancing act between the familiar and the premium.

Convenience and Affordability: Quick, accessible pantry staples for mass market

The foundation of Campbell's Company remains its role as a provider of quick, accessible pantry staples. This value proposition is supported by massive household penetration; the company estimates that 95% of US households use a Campbell's product. This reach is essential for maintaining volume, even as the overall organic net sales for fiscal year 2025 decreased by 1% to reach total net sales of $10.3 billion. The Meals & Beverages division, which houses core soup items, saw consumers cooking at home at high levels, which benefited brands like Swanson broth, though U.S. soup sales saw declines in ready-to-serve and condensed varieties during the third quarter of fiscal 2025. The company returned $521 million to shareholders in fiscal 2025, signaling financial stability to support these mass-market offerings.

Premium Quality: High-growth, premium offerings like Rao's pasta sauces

Campbell's Company is actively shifting its portfolio toward premium experiences, a strategy clearly demonstrated by the integration of Sovos Brands. The flagship premium offering, Rao's pasta sauces, is on track to become the fourth brand to achieve $1 billion in annual sales for the company. This focus is key, as the premium segment is a bright spot when consumers are budget-conscious. Post-acquisition, the premium offerings in the Meals & Beverages portfolio are expected to jump above 25% of that division's total, up from about 10% previously. While Rao's saw a decline in U.S. soup sales in the fourth quarter of 2025, the brand itself was noted as having double-digit growth in late 2024, underscoring its premium appeal.

Iconic Comfort: Nostalgic, trusted brands central to US home cooking (e.g., Green Bean Casserole)

The emotional connection to brands like Campbell's soup is a powerful, non-financial value driver, though it is reflected in the financial performance of the core business. The company's long history, dating back to 1869, underpins this trust. While the overall organic sales for fiscal 2025 were down 1%, the Meals & Beverages segment benefited from the continued trend of home cooking, which supports these iconic comfort foods. The company's ability to generate $1.1 billion in cash flow from operations in fiscal 2025 suggests the enduring, reliable demand for these central kitchen items.

Snack Variety: Diversified, on-trend snack options (e.g., Goldfish, Kettle Brand)

Campbell's Company offers a broad range of snacks to capture diverse consumer tastes, though this segment faced headwinds in fiscal 2025. The Snacks segment saw organic sales decrease by 2% in the fourth quarter of 2025, with specific declines noted for Goldfish crackers in earlier quarters of the year. However, the portfolio's variety provides resilience, as the company noted gains in brands like Kettle Brand and Late July in the fourth quarter. The company is working to manage the mix, as partner and contract brands, which are lower margin, contributed to the organic sales decline in the Snacks segment in Q2 2025.

Here's a quick look at the recent performance context for the portfolio:

Segment/Brand Focus	Metric	Value
Total Company (FY2025)	Net Sales	$10.3 billion
Total Company (FY2025)	Organic Net Sales Change	-1%
Rao's Brand	Projected Status	Approaching $1 billion brand
Snacks Segment (Q4 2025)	Organic Sales Change	-2%
Meals & Beverages Premium Mix	Post-Sovos Share of Division	Above 25%

Reliable Supply: Consistent product availability through an advantaged supply chain (Source 20)

Maintaining consistent product availability is a critical value proposition, especially given the complexity of a diversified portfolio that includes snacks, soups, and premium sauces. To enhance this, Campbell's Company announced plans for a $230 million investment aimed at restructuring production facilities to improve overall efficiency across supply chain operations. The company has also made leadership changes, appointing a new senior vice president of supply chain in November 2024 to manage the end-to-end function, which includes manufacturing, procurement, and logistics. This investment is designed to create a more agile, flexible, and cost-effective manufacturing network to support the delivery of its products to the 95% of US households that use them.

Campbell Soup Company (CPB) - Canvas Business Model: Customer Relationships

You're looking at how Campbell Soup Company keeps its massive brand portfolio top-of-mind for millions of shoppers, which is a constant balancing act between legacy advertising and new digital frontiers. Honestly, the numbers show where the dollars are actually going to maintain that shelf presence and digital buzz.

Mass-market advertising and digital campaigns to maintain brand relevance are backed by significant spending. For the second quarter of fiscal 2025, Marketing and selling expenses hit $256 million, representing approximately 10% of net sales. That figure moderated slightly in the third quarter to $216 million, still about 9% of net sales. By the fourth quarter of fiscal 2025, Marketing and selling expenses were $202 million, or approximately 9% of net sales. For the full year, the total combined dollar spend on adjusted marketing, selling and administrative expenses was flat at approximately 15% as a percentage of net sales. Advertising and consumer promotion expenses specifically increased 12% for the full year 2025, largely due to the contribution from the Sovos Brands acquisition. The company's strategy definitely involves connecting with younger consumers, targeting Millennials and Gen Z through digital marketing.

Here's a quick look at the reported Marketing & Selling Expense trends for the latter half of fiscal 2025:

Metric	Q2 FY2025 Amount	Q3 FY2025 Amount	Q4 FY2025 Amount	Full Year FY2025 (Adj. M, S, & A)
Marketing & Selling Expense	$256 million	$216 million	$202 million	Approximately 15% of Net Sales (Combined)
M&S as % of Net Sales	Approximately 10%	Approximately 9%	Approximately 9%	N/A

Retailer-specific trade promotions to secure shelf space and drive volume are critical, given the concentration of their customer base. Back in 2024, the top five customers, which are major retailers, accounted for approximately 47% of consolidated net sales. Trade promotion activity is embedded within the broader marketing spend, as seen by the increase in advertising and consumer promotion expense in the base business during Q2 FY2025. Net price realization is a key lever used in trade discussions, which partially offset volume/mix declines in organic net sales in Q4 FY2025.

For direct engagement via social media platforms (TikTok, Instagram), the focus is on tuning the channel mix based on consumer behavior data. The company uses its annual 'State of the Sides' study to tighten influencer choices. This digital push also includes leveraging partnerships in the sports and gaming communities, such as with the NFL and the video game EA Madden, to reach younger demographics. The brand has also focused on making products available via convenience-driven online channels, including shoppable digital ads.

Regarding automated customer service for product inquiries and quality assurance, the public financial disclosures do not detail specific metrics like the volume handled by automated systems or associated cost savings as of late 2025. The company's focus on cost savings initiatives, targeting approximately $250 million in annual savings by the end of 2028, suggests efficiency efforts are ongoing across operations.

• The company is committed to its 'Win in Soup' strategy, which resonated with younger consumers valuing soup's nutrition and emotional satisfaction.
• Campbell Soup Company is ranked among the best food and beverage companies for investor, employee, and consumer trust as of 2025.
• The company has operations in 120 countries with nearly 30 facilities globally.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Channels

You're looking at how Campbell Soup Company moves its products from the factory to your pantry or plate as of late 2025. The distribution network is vast, built on decades of shelf presence, but it's definitely evolving, especially with the integration of the Sovos Brands portfolio.

Major US and Canadian grocery retailers (supermarkets, mass merchandisers) represent the backbone of Campbell Soup Company's distribution. This channel moves the bulk of the company's volume across its Meals & Beverages and Snacks divisions. For the second quarter of fiscal 2025, the Meals & Beverages segment, which includes retail sales of soups, sauces, and beverages, generated reported net sales of approximately $1.7 billion. The Snacks division, moving items like Goldfish crackers and Snyder's of Hanover pretzels through these same retail doors, had reported sales of about $1 billion in that same quarter. The company's overall fiscal 2025 net sales reached $10.3 billion. To be fair, these segment numbers aren't pure channel data, but they show where the product volume is moving before considering foodservice cuts.

The company's reliance on key retail partners is a known factor; in fact, one of the risks noted was that certain of the company's key customers maintain significance to the company's business. North America is the largest market overall, accounting for approximately 70% of the sales for soups and broth specifically.

Here's a look at the segment sales data from Q2 FY2025, which heavily reflects the retail channel's contribution:

Segment	Reported Net Sales (Q2 FY2025)	Primary Channel Focus
Meals & Beverages	$1.7 billion	Retail (US/Canada) & Foodservice
Snacks	$1 billion	Retail (US)

E-commerce and online grocery delivery platforms are an increasingly important part of the mix, though specific revenue percentages aren't broken out in the latest reports. We know that e-commerce retailers are expanding their market presence, which impacts how Campbell Soup Company manages its shelf space and inventory flow. The company is focused on ensuring its leadership brands, like Goldfish and Rao's, are available where consumers are shopping online, whether through direct-to-consumer initiatives or major online grocery partners.

The foodservice channel (institutional, restaurants) shows clear growth momentum within the Meals & Beverages segment. For instance, in the first quarter of fiscal 2025, organic net sales saw gains in foodservice, which helped offset declines elsewhere. Similarly, in the third quarter of fiscal 2025, foodservice was noted as a driver of organic sales increases. This channel moves products like Swanson broth and various soups to institutions and restaurants, providing an alternative revenue stream outside of the traditional supermarket shelf.

For convenience stores and drug stores for immediate consumption snacks, the data isn't explicitly quantified for fiscal 2025. However, this channel is a natural fit for the Snacks portfolio, which includes brands like Pepperidge Farm cookies and Lance sandwich crackers. These smaller format stores are critical for impulse buys and immediate consumption, supporting the overall Snacks division's performance, which saw reported sales of $1 billion in Q2 FY2025.

You should check the Q1 FY2026 investor deck for a more granular breakdown of the e-commerce penetration rate, as that's where these details usually surface post-year-end. Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Customer Segments

You're looking at the hard numbers that define who buys The Campbell\'s Company products as of late 2025. This isn\'t about marketing fluff; it's about where the revenue is actually coming from across the fiscal year 2025.

Mass Market Consumers: Price-sensitive shoppers seeking value and convenience

This segment is reflected in the performance of core, everyday items, which showed mixed results throughout fiscal 2025. The overall organic net sales for the full fiscal year 2025 decreased by 1%, landing at $9.3 billion, indicating consumer intentionality in spending. In the second quarter of fiscal 2025, U.S. soup sales declined, specifically citing decreases in ready-to-serve soups. However, the trend shifted later in the year, as the third quarter of fiscal 2025 saw organic sales growth in U.S. soup, driven by increases in condensed soups and broth. This suggests that while some price-sensitive shoppers pulled back, others returned to value-oriented staples.

Premium Food Enthusiasts: Consumers willing to pay for high-quality, authentic brands (Rao\'s)

The premium tier, anchored by the Rao\'s brand, shows significant financial weight. The Campbell\'s Company is pleased with Rao\'s post-acquisition momentum as it approaches becoming its fourth $1 billion dollar brand as of the fourth quarter of fiscal 2025. In fiscal 2024, Rao\'s represented about 69% of Sovos Brands\' adjusted net sales, which was $837 million the prior year. For the third quarter of fiscal 2025, net sales of Rao\'s pasta sauces increased, and the brand is expected to moderate its growth to the high single digits long-term. To be fair, the fourth quarter of fiscal 2025 saw a reported decline in Rao\'s pasta sauces sales, though the Ready-to-Serve portfolio overall benefited from gains in the Rao\'s brand.

Families with Children: Primary buyers of snacks like Goldfish crackers

The Snacks division faced pressure, but key family brands showed resilience. Goldfish crackers account for a quarter of The Campbell\'s Company entire portfolio as of late 2024. In the second quarter of fiscal 2025, the Snacks segment organic revenue fell 3% to $1 billion. Still, the fourth quarter of fiscal 2025 saw sales in the Snacks segment increase by 2%, with reported gains in brands like Goldfish crackers, Kettle, and Late July. The overall portfolio of eight snack leadership brands holds positive five-year compound annual growth rates ranging from 4% to 9%.

Foodservice Operators

This group is captured within the Meals & Beverages segment performance, particularly in the second quarter of fiscal 2025. In that quarter, the organic sales growth for the Meals & Beverages segment was partially offset by declines in U.S. soup, but it saw gains in foodservice. The company expects to benefit from the continued trend of consumers cooking at home looking ahead to fiscal year 2026, which implies continued reliance from foodservice operators for ready-to-use products.

Home Cooks: Consumers who defintely rely on condensed soup and broth for recipes

The trend toward home cooking is a clear tailwind for this segment, especially for broth and cooking-specific soup formats. In the fourth quarter of fiscal 2024, The Campbell\'s Company recorded robust share gains in its Swanson broth business, benefiting from consumers opting for home cooking over dining out. This momentum carried into fiscal 2025; the third quarter saw sales of U.S. soup increase due to growth in condensed soups and broth. Furthermore, the fourth quarter of fiscal 2025 saw the Meals & Beverages division benefit from growth in broth and condensed cooking soups, even as the overall segment organic sales fell.

Here's a quick look at the segment revenue context from the second quarter of fiscal 2025, which gives you a snapshot of scale:

Segment	Net Sales (Q2 FY2025, $ millions)	% Change vs. Prior Year (Reported)	Organic Net Sales % Change
Meals & Beverages	$1,679	21%	(1)%
Snacks	$1,006	(6)%	(3)%
Total	$2,685	9%	(2)%

The full fiscal year 2025 net sales reached $10.3 billion, up 6% from fiscal 2024.

• The portfolio of 16 leadership brands represented 84% of enterprise sales in fiscal 2024.
• These leadership brands accounted for approximately 95% of segment operating earnings in fiscal 2024.
• The company is focused on its North American market, which generated $7.95 billion (93.8%) of its total revenue in a prior period.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving The Campbell's Company's operations as of late 2025, which are heavily influenced by external pressures like tariffs and the financing of recent growth.

Cost of Goods Sold (COGS) is fundamentally driven by the cost of raw materials, packaging, and the labor required for manufacturing. While the total COGS figure isn't explicitly broken out here, the pressure points are clear, especially concerning packaging inputs.

Tariff Headwinds present a significant, quantifiable cost burden projected for the next fiscal year. Gross tariffs are projected to hit approximately 4% of cost of products sold for fiscal 2026. Over half of this exposure is specifically tied to Section 232 steel and aluminum tariffs. The company expects to mitigate about 60% of this total tariff impact through various actions.

Selling, General, and Administrative (SG&A) costs include significant marketing investments. For the first quarter of fiscal 2025, adjusted marketing and selling expenses reached $241 million, representing approximately 9% of net sales. Administrative expenses for that same quarter were $175 million.

Debt Servicing costs reflect the financing of the Sovos Brands acquisition. The full-year fiscal 2025 net interest expense was $328 million, up from $243 million in the prior year. The adjusted net interest expense for fiscal 2025 was $241 million.

Capital Expenditures (CapEx) show investment in the operational backbone. Full-year fiscal 2025 capital expenditures totaled $426 million. For comparison, Q1 FY2025 CapEx was $110 million, and year-to-date through Q2 FY2025, CapEx stood at $211 million. Management has projected that for fiscal 2026, capital expenditures will be approximately 4% of net sales.

Here's a quick look at some of the key financial figures impacting the cost structure:

Cost Component	Period	Amount (USD Millions)	Notes
Net Interest Expense	FY2025 Full Year	$328 million	Reflects higher debt levels and rates
Adjusted Net Interest Expense	FY2025 Full Year	$241 million	Excluding items impacting comparability
Capital Expenditures	FY2025 Full Year	$426 million	Total investment for the year
Adjusted Marketing & Selling Expenses	Q1 FY2025	$241 million	Partially offset by lower other marketing expenses
Administrative Expenses	Q1 FY2025	$175 million	Reported GAAP amount

The company is actively working to manage these costs through productivity programs, aiming for $375 million in savings by 2028 under its peak program.

The cost structure is also being managed via pricing and sourcing strategies:

• Expected tariff cost increase in FY2026: 4% of COGS.
• Expected tariff mitigation: 60% of the impact.
• Section 232 steel/aluminum tariffs account for over 50% of the projected tariff exposure.
• The company is focused on productivity gains, inventory management, and supplier collaboration to offset costs.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how Campbell Soup Company, now The Campbell's Company, actually brings in the money as of late 2025. It's all about the top line, so let's break down where the revenue is coming from based on the Fiscal Year 2025 results.

Net Sales: Total reported Net Sales for Fiscal Year 2025 hit $10.3 billion, marking a 6% increase year-over-year. That growth was definitely helped by acquisitions, as the organic net sales actually decreased by 1% for the full year. Honestly, that $10.3 billion figure shows the power of the portfolio, even with softer volume in some areas.

The revenue is split across two main divisions, which you can see clearly when you look at the product mix from the end of the fiscal year:

Revenue Stream Category	Approximate Revenue Share (FY2025)
Snacks	43%
Soup (within Meals & Beverages)	27%
Other Simple Meals (within Meals & Beverages)	23%
Beverages (within Meals & Beverages)	7%

Meals & Beverages Sales: This segment pulls in revenue from iconic staples like Campbell's condensed and ready-to-serve soups, broth, and acquired premium brands. For instance, Rao's pasta sauces is a major contributor, approaching $1 billion in sales on a proforma basis. In the fourth quarter of FY2025, this division saw a 1% favorable net price realization, which helped offset a 4% decline in volume/mix.

Snacks Sales: This is the largest piece of the pie, accounting for about 43% of total revenue. You're looking at sales from the diverse portfolio including Goldfish crackers, Pepperidge Farm cookies, Snyder's of Hanover pretzels, and Cape Cod chips. The Snacks business had a better pricing environment in the fourth quarter, delivering 2% favorable net price realization against a 5% unfavorable volume/mix impact.

Net Price Realization: This is the direct revenue lift from strategic pricing actions taken to counter inflation. For the final quarter of the fiscal year, Campbell Soup Company realized pricing benefits across both segments:

• Meals & Beverages: 1% favorable net price realization.
• Snacks: 2% favorable net price realization.

Synergy Capture: While the outline suggested a specific number, the most recently updated guidance for full-year fiscal 2025 cost savings, which directly boosts operating profit through efficiency and integration, was increased to $120 million. This reflects progress from initiatives like the Sovos Brands integration, which is now fully integrated into the Campbell's ERP system, setting up further back-office savings for fiscal 2026.