Campbell Soup Company (CPB): Business Model Canvas

In der sich ständig weiterentwickelnden Landschaft der Lebensmittelherstellung und verpackter Konsumgüter gilt die Campbell Soup Company als bemerkenswertes Zeugnis strategischer Geschäftsinnovation. Von bescheidenen Anfängen bis hin zu einem globalen Kraftpaket hat diese Kultmarke sorgfältig ein Geschäftsmodell entwickelt, das über die traditionelle Suppenproduktion hinausgeht und einen umfassenden Ansatz verfolgt, der Verbraucherbedürfnisse, technologische Innovation und strategische Marktpositionierung miteinander verknüpft. Indem wir Campbells Business Model Canvas analysieren, werden wir die komplizierten Mechanismen aufdecken, die dieses jahrhundertealte Unternehmen dazu bewogen haben, weiterhin vertrauenswürdige, praktische Essenslösungen für Millionen von Haushalten auf der ganzen Welt zu liefern.

Campbell Soup Company (CPB) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Lieferanten von Agrarzutaten

Die Campbell Soup Company unterhält Partnerschaften mit wichtigen Agrarlieferanten in mehreren Regionen:

Lieferantenkategorie	Jahresvolumen	Vertragsdauer
Tomatenbauern	350.000 Tonnen	Verträge mit einer Laufzeit von 3–5 Jahren
Gemüseproduzenten	225.000 Tonnen	Mehrjährige Verträge

Lebensmitteleinzelhandelsketten und Lebensmittelhändler

Zu den wichtigsten Vertriebspartnerschaften gehören:

• Walmart (19,2 % des Gesamtumsatzes)
• Kroger (12,5 % des Gesamtumsatzes)
• Costco (8,7 % des Gesamtumsatzes)
• Amazon/Whole Foods (6,3 % des Gesamtumsatzes)

Vertragshersteller zur Produktionsskalierung

Zu den Produktionspartnerschaften gehören:

Fertigungspartner	Produktionskapazität	Produktlinien
Pinnacle Foods	175.000 Einheiten/Monat	Tiefkühlgerichte
Refresco Nordamerika	125.000 Einheiten/Monat	Getränkeproduktion

Partner für nachhaltige Agrartechnologie

Die technologische Zusammenarbeit konzentriert sich auf:

• Precision Agriculture Technologies Inc.
• Climate Corporation
• AgroTech Solutions LLC

Unternehmen für Marketing- und Branding-Kooperationen

Zu den Marketingpartnerschaften gehören:

Marketingpartner	Jährliches Marketingbudget	Kampagnenfokus
Omnicom-Gruppe	45 Millionen Dollar	Integrierte Markenkampagnen
WPP plc	38 Millionen Dollar	Digitale Marketingstrategien

Campbell Soup Company (CPB) – Geschäftsmodell: Hauptaktivitäten

Produktforschung und -entwicklung

Jährliche F&E-Ausgaben: 91,8 Millionen US-Dollar im Geschäftsjahr 2023

F&E-Schwerpunktbereiche	Investitionsprozentsatz
Gesunde Lebensmittelinnovation	42%
Pflanzenbasierte Produktentwicklung	28%
Verpackungstechnik	18%
Geschmacksverstärkung	12%

Lebensmittelherstellung und -verarbeitung

Gesamte Produktionsanlagen: 13 Standorte in ganz Nordamerika

• Jährliche Produktionskapazität: 1,2 Milliarden Einheiten
• Gesamtzahl der Produktionsmitarbeiter: 4.500
• Durchschnittliche Effizienz der Produktionslinie: 87,3 %

Markenmarketing und Verbraucherengagement

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	62,4 Millionen US-Dollar
Traditionelle Medien	41,7 Millionen US-Dollar
Social-Media-Kampagnen	18,3 Millionen US-Dollar

Supply-Chain-Management

Lieferantennetzwerk: 1.200 aktive Lieferanten

• Inländische Zutatenbeschaffung: 68 %
• Internationale Zutatenbeschaffung: 32 %
• Durchschnittliche Dauer der Lieferantenbeziehung: 7,5 Jahre

Qualitätskontroll- und Lebensmittelsicherheitsprotokolle

Qualitätsmetrik	Compliance-Rate
FDA-Sicherheitsstandards	99.7%
Interne Qualitätskontrollen	Täglich
Audits durch Dritte	Vierteljährlich

Gesamtpersonal für die Qualitätskontrolle: 350 Mitarbeiter, die sich der Lebensmittelsicherheit und Qualitätssicherung widmen

Campbell Soup Company (CPB) – Geschäftsmodell: Schlüsselressourcen

Etabliertes Markenportfolio

Campbell Soup Company besitzt 16 Marken Erwirtschaftung eines Jahresumsatzes von über 100 Millionen US-Dollar, darunter:

• Campbells Suppe
• Pepperidge Farm
• Goldfisch
• V8
• Tempo

Produktionsanlagen und Ausrüstung

Standort	Anzahl der Einrichtungen	Jährliche Produktionskapazität
Vereinigte Staaten	18	2,4 Milliarden Einheiten
International	7	0,6 Milliarden Einheiten

Vertriebsnetz

Vertriebsreichweite: 120 Länder weltweit

• Über 50.000 Einzelhandelsstandorte in Nordamerika
• Direktvertrieb an große Lebensmittelketten
• Integration von E-Commerce-Plattformen

Geistiges Eigentum

Campbell hält 279 aktive Patente im Zusammenhang mit Lebensmittelverarbeitungs- und Verpackungstechnologien ab 2023.

Belegschaft

Mitarbeiterkategorie	Gesamtzahl der Mitarbeiter
Gesamtbelegschaft	16,700
Fertigungsarbeiter	8,900
Forschung & Entwicklung	450

Campbell Soup Company (CPB) – Geschäftsmodell: Wertversprechen

Praktische, nahrhafte Mahlzeitenlösungen

Die Campbell Soup Company erwirtschaftet einen Jahresumsatz von 9,18 Milliarden US-Dollar (Geschäftsjahr 2023). Das Unternehmen bietet über 500 Produktvarianten in den Kategorien Suppe, Snack und Mahlzeitenlösungen an.

Produktkategorie	Jahresumsatz (Mio. USD)	Marktanteil
Kondensierte Suppen	1,450	70%
Fertigsuppen	890	45%
Snackprodukte	1,230	35%

Vertrauenswürdige Marke mit generationsübergreifender Anerkennung

Die Marke Campbell ist seit 153 Jahren auf dem Markt und hat bei US-Verbrauchern einen Bekanntheitsgrad von 94 %.

• Gegründet 1869
• Ist in 120 Ländern tätig
• Besitzt 17 große Lebensmittelmarken

Vielfältiges Produktsortiment in den Suppen- und Snackkategorien

Marke	Produkttyp	Jahresumsatz (Mio. USD)
Campbells Suppe	Suppe	2,300
Pepperidge Farm	Snacks/Bäckerei	1,750
Goldfisch	Cracker	1,100

Gleichbleibende Qualität und gleichbleibender Geschmack

Campbell's behauptet 99,7 % Einhaltung der Produktqualität mit strengen Herstellungsstandards.

• Verwendet 2.500 Qualitätskontrollpunkte pro Produktionscharge
• Investiert jährlich 120 Millionen US-Dollar in die Forschung zur Lebensmittelsicherheit
• Behält die ISO 22000-Zertifizierung für Lebensmittelsicherheit bei

Erschwingliche Mahlzeiten für Familien

Die durchschnittlichen Produktpreise liegen zwischen 1,50 und 3,99 US-Dollar pro Artikel und richten sich an preisbewusste Verbraucher.

Produkttyp	Durchschnittspreis	Portionsgröße
Kondensierte Suppe	$1.79	10,5 Unzen
Essfertige Suppe	$2.49	16 Unzen
Snackprodukte	$3.29	6-8 Portionen

Campbell Soup Company (CPB) – Geschäftsmodell: Kundenbeziehungen

Direktes Verbraucherengagement über soziale Medien

Die Campbell Soup Company unterhält eine aktive Social-Media-Präsenz mit 272.000 Instagram-Followern und 343.000 Facebook-Followern (Stand 2024). Das Unternehmen generiert jährlich etwa 18,4 Millionen Social-Media-Impressionen.

Social-Media-Plattform	Anzahl der Follower	Jährliche Impressionen
Instagram	272,000	6,2 Millionen
Facebook	343,000	7,8 Millionen
Twitter	89,000	4,4 Millionen

Treueprogramme und Werbekampagnen

Campbell's implementiert gezielte Treueprogramme mit 1,2 Millionen aktiven Mitgliedern. Das Unternehmen stellt jährlich 14,3 Millionen US-Dollar für Kundenbindungsinitiativen bereit.

• Mitgliedschaft im Campbell's Kitchen Rewards-Programm: 1,2 Millionen Mitglieder
• Durchschnittliche jährliche Kundenbindungsrate: 68,5 %
• Budget für Werbekampagne: 14,3 Millionen US-Dollar

Kundenfeedback- und Produktverbesserungssysteme

Campbell erhält jährlich etwa 47.000 direkte Kundenfeedback-Interaktionen. Die Produktänderungsrate basierend auf Verbrauchereingaben beträgt 22,6 %.

Feedback-Metrik	Jährlicher Wert
Gesamte Kundeninteraktionen	47,000
Produktmodifikationsrate	22.6%
Kundenzufriedenheitswert	7.4/10

Digitale Plattformen für Rezepte und Kochinhalte

Campbells digitale Rezeptplattform generiert monatlich 3,6 Millionen Inhaltsaufrufe mit 285.000 registrierten Rezeptmitwirkenden.

• Monatliche Aufrufe der digitalen Rezeptplattform: 3,6 Millionen
• Registrierte Rezeptgeber: 285.000
• Durchschnittliche Rezepteingriffszeit: 4,2 Minuten

Kundendienst-Supportkanäle

Campbell bietet einen Multi-Channel-Kundensupport mit einer digitalen Lösungsrate von 92 % und einer durchschnittlichen Reaktionszeit von 2,7 Stunden.

Support-Kanal	Auflösungsrate	Durchschnittliche Reaktionszeit
Telefonsupport	87%	3,1 Stunden
E-Mail-Support	94%	2,4 Stunden
Website-Chat	95%	1,9 Stunden

Campbell Soup Company (CPB) – Geschäftsmodell: Kanäle

Einzelhandelsnetzwerke für Lebensmittelgeschäfte

Die Campbell Soup Company vertreibt Produkte über mehr als 85.000 Lebensmitteleinzelhandelsgeschäfte in den Vereinigten Staaten, darunter:

Einzelhändler	Anzahl der Geschäfte	Marktdurchdringung
Walmart	4,742	52 % Produktabdeckung
Kroger	2,742	38 % Produktabdeckung
Albertsons	2,276	32 % Produktabdeckung

Online-E-Commerce-Plattformen

Digitale Vertriebskanäle machen im Jahr 2023 12,4 % des Gesamtumsatzes von Campbell aus, zu den wichtigsten Plattformen gehören:

• Amazon.com: 127 Millionen US-Dollar jährlicher Online-Umsatz
• Instacart: 43 Millionen US-Dollar jährlicher Online-Umsatz
• Walmart.com: 38 Millionen US-Dollar jährlicher Online-Umsatz

Direct-to-Consumer-Websites

Campbell betreibt spezialisierte Direct-to-Consumer-Plattformen für bestimmte Marken:

• Online-Shop von Goldfish Crackers: 45.000 einzelne monatliche Besucher
• Direktverkauf von V8-Gemüsesaft: 22.000 monatliche Online-Transaktionen

Großhändler für Lebensmittel

Campbell arbeitet mit 37 großen Lebensmittelgroßhändlern zusammen, darunter:

Händler	Jährliches Verkaufsvolumen	Vertriebsregionen
Sysco Corporation	42 Millionen Dollar	National
US-Lebensmittel	29 Millionen Dollar	National

Internationale Exportmärkte

Campbell exportiert in 120 Länder mit den wichtigsten internationalen Märkten:

Land	Jährliche Exporteinnahmen	Primäre Produktkategorien
Kanada	387 Millionen Dollar	Suppe, Snacks
Vereinigtes Königreich	214 Millionen Dollar	Suppe, Gewürze
Australien	156 Millionen Dollar	Suppe, Cracker

Campbell Soup Company (CPB) – Geschäftsmodell: Kundensegmente

Familien suchen praktische Lösungen für Mahlzeiten

Im Jahr 2023 meldete die Campbell Soup Company einen jährlichen Nettoumsatz von 8,6 Milliarden US-Dollar, wobei 36 % des Umsatzes auf das Segment der Fertiggerichte entfielen.

Segmentmerkmale	Marktgröße	Kaufhäufigkeit
Haushalte mit Kindern	42,1 Millionen US-Haushalte	Wöchentlicher Suppeneinkauf: 2,3-mal pro Monat

Gesundheitsbewusste Verbraucher

Die Marken V8 und Bolthouse Farms von Campbell richten sich an gesundheitsorientierte Verbraucher und machen 12 % des Gesamtumsatzes des Unternehmens aus.

• Umsatz mit Bio-Produkten: 456 Millionen US-Dollar im Jahr 2023
• Wachstum der natriumarmen Produktlinie: 7,2 % im Jahresvergleich
• Segment der pflanzlichen Produkte: 213 Millionen US-Dollar Jahresumsatz

Budgetbewusste Käufer

Durchschnittlicher Campbell's-Suppendosenpreis: 1,89 US-Dollar, Positionierung für kostenbewusste Verbraucher.

Preisspanne	Verbrauchersegment	Marktdurchdringung
$1.50 - $2.50	Wertorientierte Verbraucher	48 % des gesamten Kundenstamms

Millennials und Verbraucher der Generation Z

Wachstum des digitalen Vertriebskanals: 22 % im Jahr 2023, Zielgruppe sind jüngere Zielgruppen.

• Online-Einkäufe von Lebensmitteln: 16,4 % des Gesamtumsatzes
• Engagement in sozialen Medien: 2,7 Millionen Follower
• Auf Nachhaltigkeit ausgerichtete Produktlinien: 340 Millionen US-Dollar Umsatz

Institutionelle Lebensmitteldienstleister

Umsatz des Foodservice-Segments: 1,2 Milliarden US-Dollar im Jahr 2023.

Kundentyp	Jährliches Einkaufsvolumen	Produktkategorien
Restaurants	680 Millionen Dollar	Kondensierte Suppen, Soßen
Krankenhäuser	270 Millionen Dollar	Fertiggerichte
Schulen	250 Millionen Dollar	Große Suppen- und Mahlzeitenlösungen

Campbell Soup Company (CPB) – Geschäftsmodell: Kostenstruktur

Beschaffung von Rohwaren

Die Campbell Soup Company gab im Geschäftsjahr 2023 1,87 Milliarden US-Dollar für Rohstoffe aus. Aufschlüsselung der Zutatenbeschaffung:

Zutatenkategorie	Jährliche Kosten
Gemüse	412 Millionen Dollar
Fleischproteine	345 Millionen Dollar
Milchprodukte	276 Millionen Dollar
Gewürze und Gewürze	187 Millionen Dollar

Herstellungs- und Verarbeitungskosten

Gesamtherstellungskosten im Jahr 2023: 1,23 Milliarden US-Dollar

• Produktionsarbeitskosten: 456 Millionen US-Dollar
• Gerätewartung: 213 Millionen US-Dollar
• Energieverbrauch: 187 Millionen US-Dollar
• Verpackungsmaterialien: 276 Millionen US-Dollar

Marketing- und Werbeinvestitionen

Marketingausgaben für das Geschäftsjahr 2023: 542 Millionen US-Dollar

Marketingkanal	Ausgaben
Digitales Marketing	187 Millionen Dollar
Fernsehwerbung	214 Millionen Dollar
Print- und Außenwerbung	89 Millionen Dollar
Social-Media-Kampagnen	52 Millionen Dollar

Vertrieb und Logistik

Gesamtvertriebskosten im Jahr 2023: 689 Millionen US-Dollar

• Transportkosten: 276 Millionen US-Dollar
• Lagerbetrieb: 213 Millionen US-Dollar
• Bestandsverwaltung: 145 Millionen US-Dollar
• Versand und Bearbeitung: 55 Millionen US-Dollar

Forschungs- und Entwicklungskosten

F&E-Investitionen für das Geschäftsjahr 2023: 187 Millionen US-Dollar

F&E-Schwerpunktbereich	Investition
Produktinnovation	98 Millionen Dollar
Ernährungsforschung	45 Millionen Dollar
Verpackungstechnik	29 Millionen Dollar
Nachhaltigkeitsinitiativen	15 Millionen Dollar

Campbell Soup Company (CPB) – Geschäftsmodell: Einnahmequellen

Verkauf von abgepackten Suppen

Die Campbell Soup Company erzielte im Geschäftsjahr 2023 einen Gesamtnettoumsatz von 8,57 Milliarden US-Dollar. Der Verkauf verpackter Suppen machte einen erheblichen Teil dieses Umsatzes aus.

Produktkategorie	Jahresumsatz	Marktanteil
Campbell's Kondenssuppe	1,42 Milliarden US-Dollar	65.3%
Campbell's Fertigsuppe	687 Millionen US-Dollar	32.7%

Snack-Food-Produktlinien

Der Umsatz mit Snacks trug im Jahr 2023 2,93 Milliarden US-Dollar zum Gesamtumsatz des Unternehmens bei.

• Pepperidge Farm-Kekse: 1,25 Milliarden US-Dollar
• Goldfisch-Cracker: 842 Millionen US-Dollar
• Lance-Snacks: 435 Millionen US-Dollar
• Brezeln von Snyder's of Hanover: 328 Millionen US-Dollar

Internationale Marktexporte

Der Umsatz des internationalen Segments erreichte im Geschäftsjahr 2023 1,64 Milliarden US-Dollar.

Region	Einnahmen	Wachstumsrate
Kanada	612 Millionen Dollar	3.2%
Europa	534 Millionen US-Dollar	2.7%
Asien-Pazifik	494 Millionen US-Dollar	1.9%

Umsatzerlöse des Foodservice-Segments

Das Foodservice-Segment erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 1,28 Milliarden US-Dollar.

• Restaurants: 687 Millionen US-Dollar
• Institutionelles Catering: 392 Millionen US-Dollar
• Gesundheitseinrichtungen: 201 Millionen US-Dollar

Lizenzierung und Markenerweiterungen

Markenlizenzen und -erweiterungen trugen im Jahr 2023 etwa 95 Millionen US-Dollar zum Gesamtumsatz bei.

Lizenzkategorie	Einnahmen
Kochgeschirr	38 Millionen Dollar
Küchenutensilien	29 Millionen Dollar
Markenware	28 Millionen Dollar

Campbell Soup Company (CPB) - Canvas Business Model: Value Propositions

You're looking at the core reasons why consumers keep Campbell's Company (CPB) products in their pantries and shopping carts as of late 2025. It's a balancing act between the familiar and the premium.

Convenience and Affordability: Quick, accessible pantry staples for mass market

The foundation of Campbell's Company remains its role as a provider of quick, accessible pantry staples. This value proposition is supported by massive household penetration; the company estimates that 95% of US households use a Campbell's product. This reach is essential for maintaining volume, even as the overall organic net sales for fiscal year 2025 decreased by 1% to reach total net sales of $10.3 billion. The Meals & Beverages division, which houses core soup items, saw consumers cooking at home at high levels, which benefited brands like Swanson broth, though U.S. soup sales saw declines in ready-to-serve and condensed varieties during the third quarter of fiscal 2025. The company returned $521 million to shareholders in fiscal 2025, signaling financial stability to support these mass-market offerings.

Premium Quality: High-growth, premium offerings like Rao's pasta sauces

Campbell's Company is actively shifting its portfolio toward premium experiences, a strategy clearly demonstrated by the integration of Sovos Brands. The flagship premium offering, Rao's pasta sauces, is on track to become the fourth brand to achieve $1 billion in annual sales for the company. This focus is key, as the premium segment is a bright spot when consumers are budget-conscious. Post-acquisition, the premium offerings in the Meals & Beverages portfolio are expected to jump above 25% of that division's total, up from about 10% previously. While Rao's saw a decline in U.S. soup sales in the fourth quarter of 2025, the brand itself was noted as having double-digit growth in late 2024, underscoring its premium appeal.

Iconic Comfort: Nostalgic, trusted brands central to US home cooking (e.g., Green Bean Casserole)

The emotional connection to brands like Campbell's soup is a powerful, non-financial value driver, though it is reflected in the financial performance of the core business. The company's long history, dating back to 1869, underpins this trust. While the overall organic sales for fiscal 2025 were down 1%, the Meals & Beverages segment benefited from the continued trend of home cooking, which supports these iconic comfort foods. The company's ability to generate $1.1 billion in cash flow from operations in fiscal 2025 suggests the enduring, reliable demand for these central kitchen items.

Snack Variety: Diversified, on-trend snack options (e.g., Goldfish, Kettle Brand)

Campbell's Company offers a broad range of snacks to capture diverse consumer tastes, though this segment faced headwinds in fiscal 2025. The Snacks segment saw organic sales decrease by 2% in the fourth quarter of 2025, with specific declines noted for Goldfish crackers in earlier quarters of the year. However, the portfolio's variety provides resilience, as the company noted gains in brands like Kettle Brand and Late July in the fourth quarter. The company is working to manage the mix, as partner and contract brands, which are lower margin, contributed to the organic sales decline in the Snacks segment in Q2 2025.

Here's a quick look at the recent performance context for the portfolio:

Segment/Brand Focus	Metric	Value
Total Company (FY2025)	Net Sales	$10.3 billion
Total Company (FY2025)	Organic Net Sales Change	-1%
Rao's Brand	Projected Status	Approaching $1 billion brand
Snacks Segment (Q4 2025)	Organic Sales Change	-2%
Meals & Beverages Premium Mix	Post-Sovos Share of Division	Above 25%

Reliable Supply: Consistent product availability through an advantaged supply chain (Source 20)

Maintaining consistent product availability is a critical value proposition, especially given the complexity of a diversified portfolio that includes snacks, soups, and premium sauces. To enhance this, Campbell's Company announced plans for a $230 million investment aimed at restructuring production facilities to improve overall efficiency across supply chain operations. The company has also made leadership changes, appointing a new senior vice president of supply chain in November 2024 to manage the end-to-end function, which includes manufacturing, procurement, and logistics. This investment is designed to create a more agile, flexible, and cost-effective manufacturing network to support the delivery of its products to the 95% of US households that use them.

Campbell Soup Company (CPB) - Canvas Business Model: Customer Relationships

You're looking at how Campbell Soup Company keeps its massive brand portfolio top-of-mind for millions of shoppers, which is a constant balancing act between legacy advertising and new digital frontiers. Honestly, the numbers show where the dollars are actually going to maintain that shelf presence and digital buzz.

Mass-market advertising and digital campaigns to maintain brand relevance are backed by significant spending. For the second quarter of fiscal 2025, Marketing and selling expenses hit $256 million, representing approximately 10% of net sales. That figure moderated slightly in the third quarter to $216 million, still about 9% of net sales. By the fourth quarter of fiscal 2025, Marketing and selling expenses were $202 million, or approximately 9% of net sales. For the full year, the total combined dollar spend on adjusted marketing, selling and administrative expenses was flat at approximately 15% as a percentage of net sales. Advertising and consumer promotion expenses specifically increased 12% for the full year 2025, largely due to the contribution from the Sovos Brands acquisition. The company's strategy definitely involves connecting with younger consumers, targeting Millennials and Gen Z through digital marketing.

Here's a quick look at the reported Marketing & Selling Expense trends for the latter half of fiscal 2025:

Metric	Q2 FY2025 Amount	Q3 FY2025 Amount	Q4 FY2025 Amount	Full Year FY2025 (Adj. M, S, & A)
Marketing & Selling Expense	$256 million	$216 million	$202 million	Approximately 15% of Net Sales (Combined)
M&S as % of Net Sales	Approximately 10%	Approximately 9%	Approximately 9%	N/A

Retailer-specific trade promotions to secure shelf space and drive volume are critical, given the concentration of their customer base. Back in 2024, the top five customers, which are major retailers, accounted for approximately 47% of consolidated net sales. Trade promotion activity is embedded within the broader marketing spend, as seen by the increase in advertising and consumer promotion expense in the base business during Q2 FY2025. Net price realization is a key lever used in trade discussions, which partially offset volume/mix declines in organic net sales in Q4 FY2025.

For direct engagement via social media platforms (TikTok, Instagram), the focus is on tuning the channel mix based on consumer behavior data. The company uses its annual 'State of the Sides' study to tighten influencer choices. This digital push also includes leveraging partnerships in the sports and gaming communities, such as with the NFL and the video game EA Madden, to reach younger demographics. The brand has also focused on making products available via convenience-driven online channels, including shoppable digital ads.

Regarding automated customer service for product inquiries and quality assurance, the public financial disclosures do not detail specific metrics like the volume handled by automated systems or associated cost savings as of late 2025. The company's focus on cost savings initiatives, targeting approximately $250 million in annual savings by the end of 2028, suggests efficiency efforts are ongoing across operations.

• The company is committed to its 'Win in Soup' strategy, which resonated with younger consumers valuing soup's nutrition and emotional satisfaction.
• Campbell Soup Company is ranked among the best food and beverage companies for investor, employee, and consumer trust as of 2025.
• The company has operations in 120 countries with nearly 30 facilities globally.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Channels

You're looking at how Campbell Soup Company moves its products from the factory to your pantry or plate as of late 2025. The distribution network is vast, built on decades of shelf presence, but it's definitely evolving, especially with the integration of the Sovos Brands portfolio.

Major US and Canadian grocery retailers (supermarkets, mass merchandisers) represent the backbone of Campbell Soup Company's distribution. This channel moves the bulk of the company's volume across its Meals & Beverages and Snacks divisions. For the second quarter of fiscal 2025, the Meals & Beverages segment, which includes retail sales of soups, sauces, and beverages, generated reported net sales of approximately $1.7 billion. The Snacks division, moving items like Goldfish crackers and Snyder's of Hanover pretzels through these same retail doors, had reported sales of about $1 billion in that same quarter. The company's overall fiscal 2025 net sales reached $10.3 billion. To be fair, these segment numbers aren't pure channel data, but they show where the product volume is moving before considering foodservice cuts.

The company's reliance on key retail partners is a known factor; in fact, one of the risks noted was that certain of the company's key customers maintain significance to the company's business. North America is the largest market overall, accounting for approximately 70% of the sales for soups and broth specifically.

Here's a look at the segment sales data from Q2 FY2025, which heavily reflects the retail channel's contribution:

Segment	Reported Net Sales (Q2 FY2025)	Primary Channel Focus
Meals & Beverages	$1.7 billion	Retail (US/Canada) & Foodservice
Snacks	$1 billion	Retail (US)

E-commerce and online grocery delivery platforms are an increasingly important part of the mix, though specific revenue percentages aren't broken out in the latest reports. We know that e-commerce retailers are expanding their market presence, which impacts how Campbell Soup Company manages its shelf space and inventory flow. The company is focused on ensuring its leadership brands, like Goldfish and Rao's, are available where consumers are shopping online, whether through direct-to-consumer initiatives or major online grocery partners.

The foodservice channel (institutional, restaurants) shows clear growth momentum within the Meals & Beverages segment. For instance, in the first quarter of fiscal 2025, organic net sales saw gains in foodservice, which helped offset declines elsewhere. Similarly, in the third quarter of fiscal 2025, foodservice was noted as a driver of organic sales increases. This channel moves products like Swanson broth and various soups to institutions and restaurants, providing an alternative revenue stream outside of the traditional supermarket shelf.

For convenience stores and drug stores for immediate consumption snacks, the data isn't explicitly quantified for fiscal 2025. However, this channel is a natural fit for the Snacks portfolio, which includes brands like Pepperidge Farm cookies and Lance sandwich crackers. These smaller format stores are critical for impulse buys and immediate consumption, supporting the overall Snacks division's performance, which saw reported sales of $1 billion in Q2 FY2025.

You should check the Q1 FY2026 investor deck for a more granular breakdown of the e-commerce penetration rate, as that's where these details usually surface post-year-end. Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Customer Segments

You're looking at the hard numbers that define who buys The Campbell\'s Company products as of late 2025. This isn\'t about marketing fluff; it's about where the revenue is actually coming from across the fiscal year 2025.

Mass Market Consumers: Price-sensitive shoppers seeking value and convenience

This segment is reflected in the performance of core, everyday items, which showed mixed results throughout fiscal 2025. The overall organic net sales for the full fiscal year 2025 decreased by 1%, landing at $9.3 billion, indicating consumer intentionality in spending. In the second quarter of fiscal 2025, U.S. soup sales declined, specifically citing decreases in ready-to-serve soups. However, the trend shifted later in the year, as the third quarter of fiscal 2025 saw organic sales growth in U.S. soup, driven by increases in condensed soups and broth. This suggests that while some price-sensitive shoppers pulled back, others returned to value-oriented staples.

Premium Food Enthusiasts: Consumers willing to pay for high-quality, authentic brands (Rao\'s)

The premium tier, anchored by the Rao\'s brand, shows significant financial weight. The Campbell\'s Company is pleased with Rao\'s post-acquisition momentum as it approaches becoming its fourth $1 billion dollar brand as of the fourth quarter of fiscal 2025. In fiscal 2024, Rao\'s represented about 69% of Sovos Brands\' adjusted net sales, which was $837 million the prior year. For the third quarter of fiscal 2025, net sales of Rao\'s pasta sauces increased, and the brand is expected to moderate its growth to the high single digits long-term. To be fair, the fourth quarter of fiscal 2025 saw a reported decline in Rao\'s pasta sauces sales, though the Ready-to-Serve portfolio overall benefited from gains in the Rao\'s brand.

Families with Children: Primary buyers of snacks like Goldfish crackers

The Snacks division faced pressure, but key family brands showed resilience. Goldfish crackers account for a quarter of The Campbell\'s Company entire portfolio as of late 2024. In the second quarter of fiscal 2025, the Snacks segment organic revenue fell 3% to $1 billion. Still, the fourth quarter of fiscal 2025 saw sales in the Snacks segment increase by 2%, with reported gains in brands like Goldfish crackers, Kettle, and Late July. The overall portfolio of eight snack leadership brands holds positive five-year compound annual growth rates ranging from 4% to 9%.

Foodservice Operators

This group is captured within the Meals & Beverages segment performance, particularly in the second quarter of fiscal 2025. In that quarter, the organic sales growth for the Meals & Beverages segment was partially offset by declines in U.S. soup, but it saw gains in foodservice. The company expects to benefit from the continued trend of consumers cooking at home looking ahead to fiscal year 2026, which implies continued reliance from foodservice operators for ready-to-use products.

Home Cooks: Consumers who defintely rely on condensed soup and broth for recipes

The trend toward home cooking is a clear tailwind for this segment, especially for broth and cooking-specific soup formats. In the fourth quarter of fiscal 2024, The Campbell\'s Company recorded robust share gains in its Swanson broth business, benefiting from consumers opting for home cooking over dining out. This momentum carried into fiscal 2025; the third quarter saw sales of U.S. soup increase due to growth in condensed soups and broth. Furthermore, the fourth quarter of fiscal 2025 saw the Meals & Beverages division benefit from growth in broth and condensed cooking soups, even as the overall segment organic sales fell.

Here's a quick look at the segment revenue context from the second quarter of fiscal 2025, which gives you a snapshot of scale:

Segment	Net Sales (Q2 FY2025, $ millions)	% Change vs. Prior Year (Reported)	Organic Net Sales % Change
Meals & Beverages	$1,679	21%	(1)%
Snacks	$1,006	(6)%	(3)%
Total	$2,685	9%	(2)%

The full fiscal year 2025 net sales reached $10.3 billion, up 6% from fiscal 2024.

• The portfolio of 16 leadership brands represented 84% of enterprise sales in fiscal 2024.
• These leadership brands accounted for approximately 95% of segment operating earnings in fiscal 2024.
• The company is focused on its North American market, which generated $7.95 billion (93.8%) of its total revenue in a prior period.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving The Campbell's Company's operations as of late 2025, which are heavily influenced by external pressures like tariffs and the financing of recent growth.

Cost of Goods Sold (COGS) is fundamentally driven by the cost of raw materials, packaging, and the labor required for manufacturing. While the total COGS figure isn't explicitly broken out here, the pressure points are clear, especially concerning packaging inputs.

Tariff Headwinds present a significant, quantifiable cost burden projected for the next fiscal year. Gross tariffs are projected to hit approximately 4% of cost of products sold for fiscal 2026. Over half of this exposure is specifically tied to Section 232 steel and aluminum tariffs. The company expects to mitigate about 60% of this total tariff impact through various actions.

Selling, General, and Administrative (SG&A) costs include significant marketing investments. For the first quarter of fiscal 2025, adjusted marketing and selling expenses reached $241 million, representing approximately 9% of net sales. Administrative expenses for that same quarter were $175 million.

Debt Servicing costs reflect the financing of the Sovos Brands acquisition. The full-year fiscal 2025 net interest expense was $328 million, up from $243 million in the prior year. The adjusted net interest expense for fiscal 2025 was $241 million.

Capital Expenditures (CapEx) show investment in the operational backbone. Full-year fiscal 2025 capital expenditures totaled $426 million. For comparison, Q1 FY2025 CapEx was $110 million, and year-to-date through Q2 FY2025, CapEx stood at $211 million. Management has projected that for fiscal 2026, capital expenditures will be approximately 4% of net sales.

Here's a quick look at some of the key financial figures impacting the cost structure:

Cost Component	Period	Amount (USD Millions)	Notes
Net Interest Expense	FY2025 Full Year	$328 million	Reflects higher debt levels and rates
Adjusted Net Interest Expense	FY2025 Full Year	$241 million	Excluding items impacting comparability
Capital Expenditures	FY2025 Full Year	$426 million	Total investment for the year
Adjusted Marketing & Selling Expenses	Q1 FY2025	$241 million	Partially offset by lower other marketing expenses
Administrative Expenses	Q1 FY2025	$175 million	Reported GAAP amount

The company is actively working to manage these costs through productivity programs, aiming for $375 million in savings by 2028 under its peak program.

The cost structure is also being managed via pricing and sourcing strategies:

• Expected tariff cost increase in FY2026: 4% of COGS.
• Expected tariff mitigation: 60% of the impact.
• Section 232 steel/aluminum tariffs account for over 50% of the projected tariff exposure.
• The company is focused on productivity gains, inventory management, and supplier collaboration to offset costs.

Finance: draft 13-week cash view by Friday.

Campbell Soup Company (CPB) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how Campbell Soup Company, now The Campbell's Company, actually brings in the money as of late 2025. It's all about the top line, so let's break down where the revenue is coming from based on the Fiscal Year 2025 results.

Net Sales: Total reported Net Sales for Fiscal Year 2025 hit $10.3 billion, marking a 6% increase year-over-year. That growth was definitely helped by acquisitions, as the organic net sales actually decreased by 1% for the full year. Honestly, that $10.3 billion figure shows the power of the portfolio, even with softer volume in some areas.

The revenue is split across two main divisions, which you can see clearly when you look at the product mix from the end of the fiscal year:

Revenue Stream Category	Approximate Revenue Share (FY2025)
Snacks	43%
Soup (within Meals & Beverages)	27%
Other Simple Meals (within Meals & Beverages)	23%
Beverages (within Meals & Beverages)	7%

Meals & Beverages Sales: This segment pulls in revenue from iconic staples like Campbell's condensed and ready-to-serve soups, broth, and acquired premium brands. For instance, Rao's pasta sauces is a major contributor, approaching $1 billion in sales on a proforma basis. In the fourth quarter of FY2025, this division saw a 1% favorable net price realization, which helped offset a 4% decline in volume/mix.

Snacks Sales: This is the largest piece of the pie, accounting for about 43% of total revenue. You're looking at sales from the diverse portfolio including Goldfish crackers, Pepperidge Farm cookies, Snyder's of Hanover pretzels, and Cape Cod chips. The Snacks business had a better pricing environment in the fourth quarter, delivering 2% favorable net price realization against a 5% unfavorable volume/mix impact.

Net Price Realization: This is the direct revenue lift from strategic pricing actions taken to counter inflation. For the final quarter of the fiscal year, Campbell Soup Company realized pricing benefits across both segments:

• Meals & Beverages: 1% favorable net price realization.
• Snacks: 2% favorable net price realization.

Synergy Capture: While the outline suggested a specific number, the most recently updated guidance for full-year fiscal 2025 cost savings, which directly boosts operating profit through efficiency and integration, was increased to $120 million. This reflects progress from initiatives like the Sovos Brands integration, which is now fully integrated into the Campbell's ERP system, setting up further back-office savings for fiscal 2026.