Crown Crafts, Inc. (CRWS): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos têxteis domésticos infantis e juvenis, a Crown Crafts, Inc. (CRWS) surge como uma potência estratégica, transformando a maneira como os pais e famílias experimentam roupas de cama e acessórios para crianças. Ao misturar magistralmente design inovador, parcerias estratégicas e uma profunda compreensão das necessidades do consumidor, esta empresa conquistou um nicho único no cenário competitivo do varejo. Desde mercadorias com tema de personagem até linhas de produtos acessíveis e focadas em segurança, o Crown Crafts oferece um modelo de negócios atraente que se conecta diretamente a novos pais, compradores de presentes e consumidores conscientes do orçamento nos principais canais de varejo.

Crown Crafts, Inc. (CRWS) - Modelo de negócios: Parcerias -chave

Parceiros de varejo

Crown Crafts mantém parcerias estratégicas com os principais varejistas:

Varejista	Detalhes da parceria	Categorias de produtos
Walmart	Canal de distribuição primária	Cama infantil, cobertores
Alvo	Contrato de fornecimento de longo prazo	Acessórios para bebês, produtos para viveiros
Amazon	Plataforma de distribuição de comércio eletrônico	Gama completa de produtos online

Parcerias de fabricação

Crown Crafts aproveita os relacionamentos internacionais de fabricação:

• Fabricantes na China
• Instalações de produção no Vietnã
• Regiões de fabricação de baixo custo no sudeste da Ásia

Fornecedores de tecidos e tecidos

Região do fornecedor	Tipo de material	Volume anual de oferta
Índia	Tecidos de algodão	1,2 milhão de jardas
China	Misturas sintéticas	850.000 jardas

Acordos de licenciamento

Parcerias de licenciamento de caracteres ativos:

• Licenciamento de caráter da Disney
• Coleções de cama de personagens da Marvel
• Linhas de produtos de caracteres nickelodeon

Redes de distribuição

As parcerias de distribuição incluem:

• Distribuidores atacadistas em todo o país
• Varejistas especiais de produtos para bebês
• Integrações de mercado on -line

Crown Crafts, Inc. (CRWS) - Modelo de negócios: Atividades -chave

Design de produto e desenvolvimento de roupas de cama infantil/juvenil

A partir do ano fiscal de 2023, a Crown Crafts investiu US $ 1,2 milhão em pesquisa e desenvolvimento de produtos. A empresa mantém uma equipe de design dedicada de 12 profissionais especializados em produtos têxteis infantis e juvenis.

Categoria de design	Lançamentos anuais de produtos	Tamanho da equipe de design
Cama infantil	24-36 novos designs	7 designers
Bedding juvenil	18-24 Novos designs	5 designers

Controle de fabricação e qualidade

Crown Crafts opera com 3 instalações de fabricação primárias, produzindo aproximadamente 1,5 milhão de unidades de cama anualmente.

• Taxa de inspeção de controle de qualidade: 100% dos lotes de produção
• Tempo médio do ciclo de produção: 15-20 dias por linha de produto
• Força de trabalho de fabricação: 220 funcionários diretos

Marketing e gerenciamento de marca

As despesas de marketing para o ano fiscal de 2023 foram de US $ 3,4 milhões, representando 8,2% da receita total.

Canal de marketing	Alocação de orçamento
Marketing digital	42% (US $ 1,43 milhão)
Feiras	25% ($850,000)
Mídia impressa/tradicional	33% (US $ 1,12 milhão)

Gerenciamento de inventário

Taxa de rotatividade de estoque para 2023: 4,7 vezes por ano, com valor total de inventário de US $ 12,6 milhões.

• Capacidade de armazenamento de armazém: 75.000 pés quadrados
• Período médio de retenção de inventário: 77 dias
• Estoque de segurança mantido: 45-60 dias de demanda projetada

Vendas e distribuição de produtos têxteis domésticos

Receita total de vendas para o ano fiscal de 2023: US $ 42,3 milhões, com distribuição em mais de 500 parceiros de varejo.

Canal de distribuição	Contribuição da receita
Lojas de varejo	65% (US $ 27,5 milhões)
Plataformas online	22% (US $ 9,3 milhões)
Atacado	13% (US $ 5,5 milhões)

Crown Crafts, Inc. (CRWS) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A Crown Crafts, Inc. possui três marcas principais:

Marca	Categoria de produto	Presença de mercado
Hamco	Cama infantil	Varejista estabelecido
Nojo	Acessórios para bebês	Distribuição nacional
Graco	Parceria de licenciamento	Marca de produtos juvenis reconhecidos

Equipe de design e desenvolvimento de produtos

A partir de 2023, o ano fiscal, o Crown Crafts mantém uma equipe dedicada de desenvolvimento de produtos com 12 profissionais de design.

Relacionamentos de fabricação

• Locais de fabricação primária: China e México
• Total de parcerias de fabricação: 5 fornecedores estratégicos
• Capacidade anual de fabricação: aproximadamente 10 milhões de unidades de produtos infantis e juvenis

Canais de distribuição de varejo estabelecidos

Canal de varejo	Penetração de mercado
Walmart	Varejista primário de grande formato
Amazon	Plataforma de comércio eletrônico
Compre comprar bebê	Varejista especializado para bebês

Acordos de propriedade intelectual e licenciamento

A partir de 2023 Relatórios financeiros, o Crown Crafts possui:

• 7 acordos de licenciamento ativos
• Receita de licenciamento: US $ 3,2 milhões anualmente
• Registros de marca registrada: 22 marcas comerciais ativas

Crown Crafts, Inc. (CRWS) - Modelo de negócios: proposições de valor

Produtos de têxteis caseiros acessíveis infantis e juvenis

A partir do ano fiscal de 2023, a Crown Craws gerou US $ 93,7 milhões em vendas líquidas totais, com foco no fornecimento de soluções têxteis econômicas para bebês e crianças.

Categoria de produto	Faixa de preço médio	Segmento de mercado
Cama infantil	$29.99 - $79.99	Pais preocupados com o orçamento
Conjuntos de cama juvenil	$49.99 - $129.99	Consumidores de mercado intermediário

Ampla gama de opções de design para roupas de cama infantis

A Crown Crafts oferece aproximadamente 250 variações exclusivas de design exclusivas em suas linhas de produtos.

• Designs licenciados por caracteres das principais marcas de entretenimento
• Paletas de cores neutras em termos de gênero
• Coleções temáticas específicas da idade

Linhas de produtos focadas na qualidade e segurança

Conformidade com os padrões e certificações do CPSC:

• Certificação 100 padrão OEKO-TEX 100
• Padrões de segurança internacional da ASTM
• Processos de controle de qualidade rigorosos

Diversas ofertas de produtos em vários pontos de preço

Segmento de preços	Gama de produtos	Consumidor -alvo
Orçamento	Conjuntos básicos de cama	Pais em busca de valor
Intervalo intermediário	Coleções licenciadas premium	Consumidores conscientes da marca
Premium	Coleções têxteis especializadas	Segmento de mercado de ponta

Mercadoria com tema de personagem para crianças

Os acordos de licenciamento com grandes marcas contribuem significativamente para a diferenciação do produto.

• Produtos licenciados da Disney: 35% da receita de mercadorias de caracteres
• Coleções da Marvel e Star Wars: 22% da receita de mercadorias de personagens
• Nickelodeon e outras marcas infantis: 43% da receita de mercadorias de personagens

Crown Crafts, Inc. (CRWS) - Modelo de Negócios: Relacionamentos do Cliente

Vendas on -line diretas através do site da empresa

A partir de 2024, a Crown Crafts, Inc. mantém uma plataforma de comércio eletrônico com as seguintes métricas:

Canal de vendas on -line	Receita anual	Tráfego do site
Vendas diretas no site	US $ 3,2 milhões	127.500 visitantes únicos/mês

Suporte ao atendimento ao cliente do parceiro de varejo

Crown Crafts colabora com vários parceiros de varejo:

• Walmart
• Alvo
• Compre comprar bebê
• Amazon

Parceiro de varejo	Volume anual de vendas	Canais de suporte ao cliente
Walmart	US $ 5,7 milhões	Telefone, e -mail, bate -papo
Amazon	US $ 4,3 milhões	Portal de suporte on -line

Estratégias de marketing focadas no consumidor

Investimento de marketing e alcance:

Canal de marketing	Orçamento anual	Alcançar
Marketing digital	$620,000	1,2 milhão de impressões
Publicidade direcionada	$450,000	825.000 consumidores direcionados

Engajamento da mídia social

Plataforma	Seguidores	Taxa de engajamento
Instagram	87,500	4.2%
Facebook	62,300	3.7%

Feedback do cliente e ciclos de melhoria do produto

Métrica de feedback	Dados anuais
Revisões de clientes coletadas	12,400
Iterações do produto com base no feedback	37 Modificações do produto

Crown Crafts, Inc. (CRWS) - Modelo de negócios: canais

Principais lojas de varejo

A Crown Crafts, Inc. distribui os produtos através dos principais varejistas nacionais:

Varejista	Penetração de mercado	Porcentagem de vendas
Walmart	78 lojas em todo o país	42% da receita total do canal de varejo
Alvo	52 lojas em todo o país	28% da receita total do canal de varejo

Mercados on -line

Os canais de vendas digitais incluem:

• Amazon: 35% do volume de vendas on -line
• Babylist: 12% do volume de vendas on -line
• Comprar compra bebê: 15% do volume de vendas on -line

Loja online direta da empresa

Estatísticas diretas da plataforma de comércio eletrônico:

Métrica	2023 dados
Receita online anual	US $ 3,2 milhões
Visitantes do site	127.500 por mês
Taxa de conversão	2.7%

Redes de distribuição por atacado

Breakdown de canal por atacado:

• Distribuidores regionais de suprimento de bebês: 22% do total de vendas
• Parceiros nacionais por atacado: 18% do total de vendas
• Canais de atacado internacionais: 7% do total de vendas

Lojas de bebês e crianças especiais

Tipo de loja	Número de locais	Contribuição de vendas
Butiques de bebê independentes	245 lojas	15% da receita total
Lojas especializadas regionais para crianças	87 lojas	8% da receita total

Crown Crafts, Inc. (CRWS) - Modelo de negócios: segmentos de clientes

Novos pais e mães expectantes

Tamanho do mercado para produtos infantis nos Estados Unidos: US $ 88,4 bilhões em 2023

Segmento demográfico	Poder de compra anual	Gasto médio em produtos para bebês
Pais pela primeira vez	$6,500	US $ 3.200 por criança
Mães expectantes	$5,800	US $ 2.800 antes do nascimento

Famílias com bebês e crianças pequenas

Faixa etária-alvo: 0-5 anos

• Aproximadamente 12,5 milhões de famílias neste segmento
• Gastos domésticos médios em produtos infantis: US $ 12.980 anualmente
• Repita a frequência de compra: 3-4 vezes por ano

Compradores de presentes

Categoria de presente	Valor de mercado anual	Porcentagem de vendas totais
Presentes do chá de bebê	US $ 1,2 bilhão	22%
Presentes de aniversário	US $ 850 milhões	15%

Consumidores conscientes do orçamento

Renda familiar mediana para segmento -alvo: US $ 65.000

• Faixa de sensibilidade ao preço: US $ 10- $ 50 para produtos para bebês
• Procure compras orientadas por valor
• Priorize a relação qualidade / preço

Compradores de varejo e gerentes de compras

Canal de varejo	Volume de compra anual	Valor médio do pedido
Comerciantes de massa	US $ 45 milhões	$125,000
Lojas de bebês especiais	US $ 22 milhões	$75,000
Varejistas on -line	US $ 38 milhões	$95,000

Crown Crafts, Inc. (CRWS) - Modelo de negócios: estrutura de custos

Aquisição de matéria -prima

No ano fiscal de 2023, a Crown Crafts, Inc. relatou custos de compra de matéria -prima de US $ 20,4 milhões.

Categoria de material	Custo anual	Porcentagem do total de despesas de matéria -prima
Tecidos de algodão	US $ 12,6 milhões	61.8%
Misturas de poliéster	US $ 4,8 milhões	23.5%
Têxteis especiais	US $ 3,0 milhões	14.7%

Custos de fabricação e produção

As despesas totais de fabricação de artesanato da coroa em 2023 foram de US $ 35,7 milhões.

• Custos de mão -de -obra direta: US $ 15,2 milhões
• Overhead de fábrica: US $ 8,5 milhões
• Manutenção do equipamento: US $ 3,6 milhões
• Controle de qualidade: US $ 2,4 milhões
• Operações da instalação: US $ 6,0 milhões

Despesas operacionais

As despesas operacionais da empresa totalizaram US $ 22,1 milhões em 2023.

Categoria de despesa	Custo anual
Salários administrativos	US $ 9,3 milhões
Utilitários	US $ 3,7 milhões
Seguro	US $ 2,5 milhões
Manutenção do escritório	US $ 1,6 milhão
Infraestrutura de tecnologia	US $ 5,0 milhões

Despesas de marketing e vendas

Os custos de marketing e vendas para artesanato da coroa totalizaram US $ 7,6 milhões em 2023.

• Marketing Digital: US $ 2,3 milhões
• Participação da feira de negócios: US $ 1,5 milhão
• Compensação da equipe de vendas: US $ 3,1 milhões
• Materiais promocionais: US $ 0,7 milhão

Investimentos de pesquisa e desenvolvimento

As despesas de P&D para artesanato da coroa foram de US $ 3,2 milhões em 2023.

Área de foco em P&D	Investimento
Inovação de produtos	US $ 1,8 milhão
Tecnologia do material	US $ 0,9 milhão
Desenvolvimento de design	US $ 0,5 milhão

Crown Crafts, Inc. (CRWS) - Modelo de negócios: fluxos de receita

Vendas de varejo de cama infantil

Para o exercício fiscal encerrado em 31 de março de 2023, a Crown Crafts, Inc. registrou vendas líquidas totais de US $ 76,8 milhões, com uma parcela significativa derivada das vendas de varejo de produtos para roupas de cama.

Categoria de produto	Contribuição da receita	Porcentagem de vendas totais
Cama infantil	US $ 42,3 milhões	55.1%
Outros produtos infantis	US $ 34,5 milhões	44.9%

Receita de licenciamento de marcas de personagens

Crown Crafts gera receita adicional por meio de acordos de licenciamento com marcas de personagens populares.

• As marcas licenciadas incluem Disney, Marvel e Nickelodeon
• Receita de licenciamento para 2023: US $ 3,2 milhões
• Acordos de licenciamento cobrem linhas de produtos para roupas infantis e infantis

Distribuição de produtos por atacado

A distribuição por atacado representa um fluxo de receita crítico para a empresa.

Canais atacadistas	Receita anual	Principais varejistas
Comerciantes de massa	US $ 28,5 milhões	Walmart, Target
Varejistas on -line	US $ 12,7 milhões	Amazon, compre bebê bebê

Vendas diretas ao consumidor on-line

Crescimento direto ao canal de vendas on-line direto para o ano fiscal de 2023:

• Vendas on -line totais: US $ 8,6 milhões
• Crescimento ano a ano: 12,4%
• Plataformas primárias: site da empresa, Amazon Marketplace

Vendas de expansão do mercado internacional

Desempenho de vendas internacionais para o ano fiscal de 2023:

Região	Receita	Porcentagem de vendas totais
Canadá	US $ 4,3 milhões	5.6%
Outros mercados internacionais	US $ 2,1 milhões	2.7%

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Value Propositions

You're looking at the core things Crown Crafts, Inc. offers that make customers choose them over the competition right now, late in 2025. It's about what they deliver that matters to the end-user.

Trusted, high-quality infant, toddler, and juvenile products.

The company builds trust through established brands like NoJo, which has been around for over 50 years and is associated with excellence and quality. They use specific materials to convey this premium feel in their softlines, such as muslin, sateen, and plush velboa, adding a touch of luxury to nursery bedding.

Broad product range: bedding, diaper bags, toys, and disposable items.

Crown Crafts, Inc. covers a wide spectrum of juvenile needs, though the sales mix shows some shifting pressure. For the three months ended September 28, 2025, net sales hit $23.7 million, a slight dip from the prior year period. The product categories show how they spread their bets across the market.

Product Category	Q2 FY2026 Sales Change vs. Prior Year	FY2025 Net Sales (Total)
Bedding and Diaper Bags	Decreased by $1.6 million	Contributed to $87.3 million total fiscal 2025 revenue
Bibs, Toys, and Disposable Products	Increased by $800,000	Contributed to $87.3 million total fiscal 2025 revenue

Here's the quick math: for the six months ended September 28, 2025, total sales were $39.2 million, down from $40.7 million the year before. What this estimate hides is that the growth in bibs, toys, and disposables is helping offset weakness in the core bedding and diaper bags segment.

Access to popular, trending licensed characters and brands.

A major draw is their portfolio of licensed content, which keeps their product lines fresh and appealing to current trends. They market these under various Company-owned trademarks, but the licensed collections are key.

• Disney
• Carter's
• Sesame Street
• Marvel
• Warner Bros
• Star Wars

Also, the Baby Boom acquisition added specific licenses to their lineup, enhancing their toddler bedding offerings.

Value and convenience through mass-market and specialty retail presence.

Convenience comes from making products available where parents already shop. They serve a very diverse set of outlets, ensuring broad market penetration.

• Mass merchants
• Large chain stores
• Juvenile specialty stores
• Value channel stores
• Grocery and drug stores
• Wholesale clubs
• Internet-based retailers

This multi-channel approach means parents can get what they need across various price points and shopping preferences. The company also supports this with a consistent return of capital, having declared a quarterly cash dividend of $0.08 per share, which translates to a forward annualized dividend of $0.32 per share.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Customer Relationships

You're looking at how Crown Crafts, Inc. (CRWS) keeps its customers engaged, which really breaks down into a few distinct channels, from the biggest department stores right down to someone buying a single bib on their phone. The relationship with major retailers is clearly critical, as evidenced by the direct sales channel to entities like mass merchants and large chain stores. The health of these relationships directly impacts the top line; for instance, the decrease in bedding and diaper bag sales for the three months ended September 28, 2025, was primarily due to the decrease in the number of items included in a program at a major retailer. This shows you that dedicated sales teams managing these accounts are key to maintaining shelf space and order volume.

The company also relies heavily on transactional relationships established through various digital storefronts. Crown Crafts, Inc. markets to internet-based retailers and has actively expanded ecommerce capabilities as a strategic focus for future success. Still, the performance in this area can fluctuate; net sales for the third quarter of fiscal 2025 reflected lower online toy sales, which contributed to the overall sales dip compared to the prior year period.

For direct-to-consumer engagement, Crown Crafts, Inc. sells products directly through the Company's websites. This channel allows for direct feedback and potentially higher margin sales, though the scale seems smaller than the major retail partnerships.

To give you a snapshot of the financial context surrounding these customer interactions, here are some key figures from the latest reported periods:

Metric	Value (Latest Reported Period)	Period/Date Reference
Net Sales	$23.7 million	Three months ended September 28, 2025
Net Sales	$39.2 million	Six months ended September 28, 2025
Gross Margin	27.7%	Three months ended September 28, 2025
Marketing and Administrative Expenses (% of Net Sales)	19.9%	Three months ended September 28, 2025
Net Income	$893,000	Third Quarter Fiscal 2025
Operating Cash Flow (Year-to-Date)	$7.0 million	Third Quarter Fiscal 2025

Now, let's talk about the relationship with the ultimate owners-the shareholders. Crown Crafts, Inc. has been committed to maintaining a consistent return for them, which is a signal of financial stability, even when facing margin pressures. The Board of Directors declared a quarterly cash dividend of $0.08 per share of Series A common stock for the payment date of July 3, 2025. This consistent payout results in an annualized distribution of $0.32 per share. The current dividend yield has been reported as high as 11.72%, which is significantly higher than the Consumer Cyclical sector average of 2.69%.

The dividend policy is a direct communication to the investment community, reinforcing the relationship with shareholders through:

• Consistent quarterly payments of $0.08 per share.
• An annualized dividend distribution of $0.32 per share.
• A current dividend yield of approximately 11.7%.
• A commitment to maintaining the dividend despite a challenging macroeconomic environment.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Channels

You're looking at how Crown Crafts, Inc. gets its infant, toddler, and juvenile products into the hands of consumers as of late 2025. The distribution setup is heavily reliant on established, high-volume retail relationships, which is typical for this sector.

Mass merchants and large chain stores (primary volume drivers).

This segment represents the core of Crown Crafts, Inc.'s volume. Sales are made directly to these retailers, which include the mass merchants and large chain stores. The concentration risk here is clear: the top two customers accounted for approximately 66% of gross sales in fiscal year 2025. This concentration underscores the critical nature of maintaining strong working relationships with these major retail partners, as mentioned in their commentary. A dip in orders from just one of these key accounts can materially affect the top line.

Juvenile specialty stores and wholesale clubs.

Crown Crafts, Inc. also sells directly to juvenile specialty stores. While not explicitly quantified separately from mass merchants in the latest reports, these specialty outlets are part of the traditional direct-to-retailer model. Wholesale clubs are another listed channel, though specific revenue contribution data isn't broken out for this segment in the public filings reviewed.

Value channel stores, grocery, and drug stores.

The company's sales structure explicitly includes distribution to value channel stores, grocery stores, and drug stores. Performance across these channels shows volatility tied to specific retailer programs. For instance, a decrease in the number of items included in a program at a major retailer was cited as a primary reason for a sales decline in the six months ended September 28, 2025, contributing to the period's net sales of $39.2 million.

Internet-based retailers and direct-to-consumer websites.

E-commerce capabilities are a strategic focus for Crown Crafts, Inc., with management noting efforts to expand these channels. However, this area has shown sensitivity to product mix and external factors. Lower online toy sales were specifically noted as a factor contributing to the net sales decline in the third quarter of fiscal 2025, which totaled $23.3 million. The company ended the first quarter of fiscal 2026 (ended June 29, 2025) with net sales of $15.5 million, which management attributed partly to inventory shortages resulting from strategies to minimize tariff impacts.

Here's a quick look at how recent quarterly net sales have tracked, which reflects the ebb and flow across these various channels:

Reporting Period End Date	Net Sales Amount	Comparison to Prior Year Period
June 29, 2025 (Q1 FY2026)	$15.5 million	Decrease of 4.5%
September 28, 2025 (Q2 FY2026)	$23.7 million	Decrease of 3.1%
December 29, 2024 (Q3 FY2025)	$23.3 million	Decrease from $23.8 million (Prior Year Q3)
March 30, 2025 (Q4 FY2025)	$23.2 million	Increase of 2.9% (driven by acquisition)

The overall fiscal 2025 net sales were $87.3 million. The company is actively working to strengthen its market position by adding products through acquisition, such as Baby Boom Consumer Products, which added diaper bag sales, and securing more popular brand licenses.

• Sales are made directly to retailers.
• Key product categories include infant bedding, toddler bedding, diaper bags, bibs, toys, and disposable products.
• The company markets products under Company-owned trademarks, licensed collections, and exclusive private label programs.
• Management is focused on expanding e-commerce capabilities.
• The company continues to have good working relationships with its major retail partners.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Crown Crafts, Inc. as of late 2025. The business model clearly targets several distinct groups, though the financial data suggests a heavy reliance on a few key players in the retail space.

The overall scale of the business, based on the most recently completed full fiscal year, shows total net sales for fiscal 2025 were $87.3 million. This gives you the backdrop for the volume these customer segments drive.

Here is a breakdown of the primary customer segments Crown Crafts, Inc. serves:

• Mass-market retailers seeking high-volume, branded juvenile products.
• Specialty juvenile retailers focusing on higher-margin, niche items.
• Parents and gift-givers of infants, toddlers, and juveniles.
• International retailers reached via distributor networks.

The direct sales channel to retailers is the most explicitly defined segment, encompassing three main types of partners. You see this structure reflected in the quarterly performance, where a loss of program volume at one customer can immediately impact the top line. For instance, in the quarter ending September 28, 2025, sales decreased by $765 thousand, primarily due to a decrease in the number of items included in a program at a major retailer.

To give you a sense of the revenue context across the fiscal 2025 reporting periods:

Period	Net Sales Amount	Key Driver/Context
Fiscal Year 2025 (Ended March 30, 2025)	$87.3 million	Flat compared to fiscal 2024
Q4 Fiscal 2025 (Ended March 30, 2025)	$23.2 million	Increased 2.9% year-over-year, driven by the Baby Boom acquisition
Q2 Fiscal 2025 (Ended September 29, 2024)	$24.5 million	Included $3.4 million in sales from the Baby Boom acquisition

The focus on the end-user-parents and gift-givers-is served through the products sold to the retailers mentioned above, but also directly. Crown Crafts, Inc. also serves this segment directly through its e-commerce presence at www.babybedding.com.

Regarding international reach, the company has been streamlining. Fiscal 2025 included $244,000 in costs associated with the closure of the subsidiary in the United Kingdom. This suggests a shift away from direct international operations toward the distributor networks mentioned in the segment description, which is a common move to reduce fixed overhead.

Management has flagged the concentration risk, noting the extent to which the business is concentrated in a small number of customers. This is a defintely important factor when assessing the stability of the revenue streams flowing from the mass-market and large chain store segments.

• Sales channels include: Mass Merchants, Large Chain Stores, Juvenile Specialty Stores.
• Direct-to-consumer channel: www.babybedding.com.
• International exposure reduced via UK subsidiary closure in FY2025.
• Risk noted regarding concentration in a small number of key customers.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Cost Structure

You're looking at the major drains on the bottom line for Crown Crafts, Inc. as of late 2025, focusing strictly on the reported numbers from the full Fiscal Year 2025.

The overall cost profile for Fiscal Year 2025 was significantly shaped by a major non-cash event, alongside the ongoing pressures from operations and a recent acquisition. The company recorded a GAAP net loss of $(9.4) million for the full fiscal year 2025, but the adjusted net income, which strips out the largest non-operating charge, was $1.0 million.

The primary expense categories that hit the income statement for the full fiscal year 2025 are detailed below. Note that the gross margin for FY2025 settled at 24.4%, a decrease of 1.8% compared to fiscal 2024.

Cost/Charge Component	Fiscal Year 2025 Amount	Context
Marketing and administrative expenses	$18.7 million	Represents a 16% increase compared to fiscal 2024
Non-cash goodwill impairment charge	$13.8 million	Recorded during the quarter ended March 30, 2025
Acquisition-related costs (Baby Boom)	$1.2 million	Included within the Marketing and administrative expenses for the year

The cost structure is heavily influenced by external factors impacting the Cost of Goods Sold (COGS) line, even though a total COGS figure isn't provided here. The gross margin compression to 24.4% reflects these pressures.

• Cost of goods sold, heavily impacted by tariffs and sourcing costs.
• Marketing and administrative expenses, which were $18.7 million in FY2025.
• Warehouse and logistics costs, including high rent at the Compton facility.
• Acquisition-related costs, such as the $1.2 million for Baby Boom in FY2025.
• Non-cash goodwill impairment charge of $13.8 million in FY2025.

Tariffs are a clear, quantifiable headwind. For instance, in the fourth quarter of fiscal 2025 alone, there was $324,000 of higher tariffs associated with products imported from China, contributing to the lower gross margin that quarter. The company also noted that the lower full-year gross margin was primarily a result of higher rent at the Compton facility, alongside higher closeout sales. The $1.2 million in Baby Boom costs is part of the overall SG&A, which also included $244,000 related to the closure of the UK subsidiary. That's a lot of one-time hits in one year.

The major non-cash charge of $13.8 million for goodwill impairment was triggered by the depressed market price of the common stock. This single item dwarfs the year's adjusted net income of $1.0 million. Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Revenue Streams

You're looking at the core ways Crown Crafts, Inc. brings in money as of late 2025. The business model heavily relies on moving physical goods through established retail channels, but strategic moves like acquisitions and inventory management also play a role in the final revenue tally.

Sales of infant and juvenile products to retailers remain the primary revenue source for Crown Crafts, Inc. The company designs, markets, and distributes its range of infant, toddler, and juvenile consumer products directly to major retailers. This includes sales to mass merchants, large chain stores, and juvenile specialty stores. This direct-to-retailer model is fundamental to their top line.

The overall financial performance for the most recently completed fiscal year shows the scale of these operations. Net sales for fiscal 2025 totaled $87.3 million. This figure was essentially flat compared to fiscal 2024. The company also generates revenue through other, more specialized channels that support the main retail push.

Revenue from licensed collections and exclusive private label programs is a key component, often bundled within the overall sales figures but representing distinct value propositions. The recent acquisition of Baby Boom Consumer Products, for example, enhanced the portfolio with several popular brand licenses, which feeds into this revenue stream. Similarly, exclusive private label programs provide steady, contract-based income from specific retail partners.

The company also utilizes close-out sales to reduce inventory levels as a tactical revenue driver, though this can impact profitability metrics. For instance, in the fourth quarter of fiscal 2025, the gross margin saw a decrease partly due to a higher mix of these close-out sales, which were executed in preparation for future warehouse consolidation. This shows a dynamic element where inventory management directly translates into revenue realization, even if at a lower margin.

Here is a snapshot of the key financial figures for the fiscal year 2025:

Financial Metric	Amount (Fiscal Year 2025)
Net Sales	$87.3 million
Gross Profit Margin	24.4%
Marketing and Administrative Expenses	$18.7 million
GAAP Net Loss	$(9.4) million
Adjusted Net Income (Excluding Impairment)	$1.0 million

You can see the revenue streams are supported by specific product categories, which contribute to the overall sales volume. The company's product mix includes:

• Sales of bedding and diaper bags.
• Sales of bibs, toys, and disposable products.
• Revenue from acquired entities like Baby Boom.

To be defintely clear on where the money is coming from, the primary sales channels driving the $87.3 million in net sales are:

• Direct sales to mass merchants.
• Direct sales to large chain stores.
• Direct sales to juvenile specialty stores.

Finance: draft 13-week cash view by Friday.