Crown Crafts, Inc. (CRWS): Business Model Canvas

In der dynamischen Welt der Heimtextilien für Kleinkinder und Jugendliche entwickelt sich Crown Crafts, Inc. (CRWS) zu einem strategischen Kraftpaket, das die Art und Weise verändert, wie Eltern und Familien Kinderbettwäsche und -accessoires erleben. Durch die meisterhafte Kombination von innovativem Design, strategischen Partnerschaften und einem ausgeprägten Verständnis der Verbraucherbedürfnisse hat sich dieses Unternehmen eine einzigartige Nische in der wettbewerbsintensiven Einzelhandelslandschaft geschaffen. Von Waren mit Charaktermotiven bis hin zu erschwinglichen, sicherheitsorientierten Produktlinien bietet Crown Crafts ein überzeugendes Geschäftsmodell, das frischgebackene Eltern, Geschenkkäufer und preisbewusste Verbraucher über alle wichtigen Einzelhandelskanäle hinweg direkt anspricht.

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Wichtige Partnerschaften

Einzelhandelspartner

Crown Crafts unterhält strategische Partnerschaften mit großen Einzelhändlern:

Einzelhändler	Einzelheiten zur Partnerschaft	Produktkategorien
Walmart	Primärer Vertriebskanal	Babybettwäsche, Decken
Ziel	Langfristiger Liefervertrag	Babyzubehör, Kinderzimmerprodukte
Amazon	E-Commerce-Vertriebsplattform	Vollständiges Produktsortiment online

Fertigungspartnerschaften

Crown Crafts nutzt internationale Fertigungsbeziehungen:

• Hersteller in China
• Produktionsstätten in Vietnam
• Kostengünstige Produktionsregionen in Südostasien

Textil- und Stofflieferanten

Lieferantenregion	Materialtyp	Jährliches Liefervolumen
Indien	Baumwollstoffe	1,2 Millionen Meter
China	Synthetische Mischungen	850.000 Meter

Lizenzvereinbarungen

Aktive Lizenzpartnerschaften für Charaktere:

• Lizenzierung von Disney-Figuren
• Bettwäsche-Kollektionen mit Marvel-Charakteren
• Produktlinien mit Nickelodeon-Charakteren

Vertriebsnetze

Zu den Vertriebspartnerschaften gehören:

• Bundesweite Großhändler
• Fachhändler für Babyprodukte
• Online-Marktplatzintegrationen

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Hauptaktivitäten

Produktdesign und Entwicklung von Säuglings-/Jugendbettwäsche

Ab dem Geschäftsjahr 2023 investierte Crown Crafts 1,2 Millionen US-Dollar in Produktforschung und -entwicklung. Das Unternehmen verfügt über ein engagiertes Designteam aus 12 Fachleuten, das auf Textilprodukte für Säuglinge und Jugendliche spezialisiert ist.

Designkategorie	Jährliche Produktveröffentlichungen	Größe des Designteams
Bettwäsche für Kleinkinder	24–36 neue Designs	7 Designer
Jugendbettwäsche	18-24 neue Designs	5 Designer

Herstellung und Qualitätskontrolle

Crown Crafts arbeitet mit 3 primäre Produktionsstätten, die jährlich etwa 1,5 Millionen Bettwareneinheiten produziert.

• Inspektionsrate der Qualitätskontrolle: 100 % der Produktionschargen
• Durchschnittliche Produktionszykluszeit: 15–20 Tage pro Produktlinie
• Produktionsmitarbeiter: 220 direkte Mitarbeiter

Marketing und Markenmanagement

Die Marketingausgaben für das Geschäftsjahr 2023 beliefen sich auf 3,4 Millionen US-Dollar, was 8,2 % des Gesamtumsatzes entspricht.

Marketingkanal	Budgetzuweisung
Digitales Marketing	42 % (1,43 Millionen US-Dollar)
Messen	25% ($850,000)
Print/traditionelle Medien	33 % (1,12 Millionen US-Dollar)

Bestandsverwaltung

Lagerumschlagsquote für 2023: 4,7-mal pro Jahr, mit einem Gesamtlagerwert von 12,6 Millionen US-Dollar.

• Lagerkapazität des Lagers: 75.000 Quadratmeter
• Durchschnittliche Lagerdauer: 77 Tage
• Vorgehaltener Sicherheitsbestand: 45–60 Tage des prognostizierten Bedarfs

Verkauf und Vertrieb von Heimtextilien

Gesamtumsatz für das Geschäftsjahr 2023: 42,3 Millionen US-Dollar, mit Verteilung auf über 500 Einzelhandelspartner.

Vertriebskanal	Umsatzbeitrag
Einzelhandelsgeschäfte	65 % (27,5 Millionen US-Dollar)
Online-Plattformen	22 % (9,3 Millionen US-Dollar)
Großhandel	13 % (5,5 Millionen US-Dollar)

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Schlüsselressourcen

Starkes Markenportfolio

Crown Crafts, Inc. besitzt drei Hauptmarken:

Marke	Produktkategorie	Marktpräsenz
Hamco	Bettwäsche für Kleinkinder	Etablierter Einzelhändler
NeinJo	Babyzubehör	Nationale Verbreitung
Graco	Lizenzpartnerschaft	Anerkannte Marke für Kinderprodukte

Design- und Produktentwicklungsteam

Ab dem Geschäftsjahr 2023 unterhält Crown Crafts ein engagiertes Produktentwicklungsteam mit 12 Designprofis.

Fertigungsbeziehungen

• Hauptproduktionsstandorte: China und Mexiko
• Gesamte Produktionspartnerschaften: 5 strategische Lieferanten
• Jährliche Produktionskapazität: Ungefähr 10 Millionen Produkteinheiten für Säuglinge und Jugendliche

Etablierte Einzelhandelsvertriebskanäle

Einzelhandelskanal	Marktdurchdringung
Walmart	Primärer Großformat-Einzelhändler
Amazon	E-Commerce-Plattform
Kaufen, kaufen, Baby	Fachhändler für Babys

Geistiges Eigentum und Lizenzvereinbarungen

Zum Finanzbericht 2023 hält Crown Crafts:

• 7 aktive Lizenzvereinbarungen
• Lizenzeinnahmen: 3,2 Millionen US-Dollar jährlich
• Markenanmeldungen: 22 aktive Marken

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Wertversprechen

Erschwingliche Heimtextilien für Säuglinge und Jugendliche

Im Geschäftsjahr 2023 erwirtschaftete Crown Crafts einen Gesamtnettoumsatz von 93,7 Millionen US-Dollar, wobei der Schwerpunkt auf der Bereitstellung kostengünstiger Textillösungen für Säuglinge und Kinder lag.

Produktkategorie	Durchschnittliche Preisspanne	Marktsegment
Bettwäsche für Kleinkinder	$29.99 - $79.99	Budgetbewusste Eltern
Jugendbettwäsche-Sets	$49.99 - $129.99	Verbraucher im mittleren Marktsegment

Große Auswahl an Gestaltungsmöglichkeiten für Kinderbettwäsche

Crown Crafts bietet in seinen Produktlinien mehr als 250 einzigartige Designvarianten.

• Von Charakteren lizenzierte Designs großer Unterhaltungsmarken
• Geschlechtsneutrale Farbpaletten
• Altersspezifische Themensammlungen

Qualitäts- und sicherheitsorientierte Produktlinien

Einhaltung der CPSC-Standards und -Zertifizierungen:

• OEKO-TEX Standard 100-Zertifizierung
• ASTM Internationale Sicherheitsstandards
• Strenge Qualitätskontrollprozesse

Vielfältige Produktangebote in verschiedenen Preisklassen

Preissegment	Produktpalette	Zielverbraucher
Budget	Einfache Bettwäsche-Sets	Wertorientierte Eltern
Mittelklasse	Premium-lizenzierte Kollektionen	Markenbewusste Verbraucher
Premium	Spezialisierte Textilkollektionen	High-End-Marktsegment

Merchandise mit Charaktermotiv für Kinder

Lizenzvereinbarungen mit großen Marken tragen wesentlich zur Produktdifferenzierung bei.

• Von Disney lizenzierte Produkte: 35 % des Umsatzes mit Charakter-Merchandise
• Marvel- und Star Wars-Kollektionen: 22 % des Umsatzes mit Charakter-Merchandise
• Nickelodeon und andere Kindermarken: 43 % des Umsatzes mit Charakter-Merchandise

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Kundenbeziehungen

Direkter Online-Verkauf über die Website des Unternehmens

Ab 2024 unterhält Crown Crafts, Inc. eine E-Commerce-Plattform mit den folgenden Kennzahlen:

Online-Vertriebskanal	Jahresumsatz	Website-Traffic
Direkter Website-Verkauf	3,2 Millionen US-Dollar	127.500 einzelne Besucher/Monat

Kundendienstunterstützung für Einzelhandelspartner

Crown Crafts arbeitet mit mehreren Einzelhandelspartnern zusammen:

• Walmart
• Ziel
• Kaufen, kaufen, Baby
• Amazon

Einzelhandelspartner	Jährliches Verkaufsvolumen	Kundensupportkanäle
Walmart	5,7 Millionen US-Dollar	Telefon, E-Mail, Chat
Amazon	4,3 Millionen US-Dollar	Online-Support-Portal

Verbraucherorientierte Marketingstrategien

Marketinginvestitionen und Reichweite:

Marketingkanal	Jahresbudget	Reichweite
Digitales Marketing	$620,000	1,2 Millionen Impressionen
Gezielte Werbung	$450,000	825.000 gezielte Verbraucher

Social-Media-Engagement

Plattform	Anhänger	Engagement-Rate
Instagram	87,500	4.2%
Facebook	62,300	3.7%

Kundenfeedback und Produktverbesserungszyklen

Feedback-Metrik	Jährliche Daten
Kundenrezensionen gesammelt	12,400
Produktiterationen basierend auf Feedback	37 Produktmodifikationen

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Kanäle

Große Einzelhandelsgeschäfte

Crown Crafts, Inc. vertreibt Produkte über wichtige nationale Einzelhändler:

Einzelhändler	Marktdurchdringung	Verkaufsprozentsatz
Walmart	78 Filialen bundesweit	42 % des gesamten Umsatzes des Einzelhandelskanals
Ziel	52 Filialen bundesweit	28 % des gesamten Umsatzes des Einzelhandelskanals

Online-Marktplätze

Zu den digitalen Vertriebskanälen gehören:

• Amazon: 35 % des Online-Verkaufsvolumens
• Babylist: 12 % des Online-Verkaufsvolumens
• Buy Buy Baby: 15 % des Online-Umsatzvolumens

Direkter Online-Shop des Unternehmens

Statistiken zur direkten E-Commerce-Plattform:

Metrisch	Daten für 2023
Jährlicher Online-Umsatz	3,2 Millionen US-Dollar
Website-Besucher	127.500 pro Monat
Conversion-Rate	2.7%

Großhandelsvertriebsnetze

Aufschlüsselung der Großhandelskanäle:

• Regionale Babybedarfshändler: 22 % des Gesamtumsatzes
• Nationale Großhandelspartner: 18 % des Gesamtumsatzes
• Internationale Großhandelskanäle: 7 % des Gesamtumsatzes

Spezialgeschäfte für Babys und Kinder

Geschäftstyp	Anzahl der Standorte	Verkaufsbeitrag
Unabhängige Baby-Boutiquen	245 Geschäfte	15 % des Gesamtumsatzes
Regionale Kinderfachgeschäfte	87 Geschäfte	8 % des Gesamtumsatzes

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Kundensegmente

Frischgebackene Eltern und werdende Mütter

Marktgröße für Säuglingsprodukte in den Vereinigten Staaten: 88,4 Milliarden US-Dollar im Jahr 2023

Demografisches Segment	Jährliche Kaufkraft	Durchschnittliche Ausgaben für Babyprodukte
Erstmalige Eltern	$6,500	3.200 $ pro Kind
Werdende Mütter	$5,800	2.800 $ vor der Geburt

Familien mit Säuglingen und Kleinkindern

Zielgruppe: 0–5 Jahre

• Ungefähr 12,5 Millionen Familien in diesem Segment
• Durchschnittliche Haushaltsausgaben für Kinderprodukte: 12.980 $ pro Jahr
• Wiederholungskaufhäufigkeit: 3-4 Mal pro Jahr

Geschenkkäufer

Geschenkkategorie	Jährlicher Marktwert	Prozentsatz des Gesamtumsatzes
Geschenke zur Babyparty	1,2 Milliarden US-Dollar	22%
Geburtstagsgeschenke	850 Millionen Dollar	15%

Budgetbewusste Verbraucher

Mittleres Haushaltseinkommen für das Zielsegment: 65.000 US-Dollar

• Preissensibilitätsbereich: 10–50 $ für Babyprodukte
• Suchen Sie nach wertorientierten Einkäufen
• Priorisieren Sie das Preis-Leistungs-Verhältnis

Einzelhandelseinkäufer und Beschaffungsmanager

Einzelhandelskanal	Jährliches Einkaufsvolumen	Durchschnittlicher Bestellwert
Massenvermarkter	45 Millionen Dollar	$125,000
Babyfachgeschäfte	22 Millionen Dollar	$75,000
Online-Händler	38 Millionen Dollar	$95,000

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Für das Geschäftsjahr 2023 meldete Crown Crafts, Inc. Rohstoffbeschaffungskosten in Höhe von 20,4 Millionen US-Dollar.

Materialkategorie	Jährliche Kosten	Prozentsatz der gesamten Rohstoffkosten
Baumwollstoffe	12,6 Millionen US-Dollar	61.8%
Polyestermischungen	4,8 Millionen US-Dollar	23.5%
Spezialtextilien	3,0 Millionen US-Dollar	14.7%

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten für Crown Crafts beliefen sich im Jahr 2023 auf 35,7 Millionen US-Dollar.

• Direkte Arbeitskosten: 15,2 Millionen US-Dollar
• Fabrikgemeinkosten: 8,5 Millionen US-Dollar
• Gerätewartung: 3,6 Millionen US-Dollar
• Qualitätskontrolle: 2,4 Millionen US-Dollar
• Anlagenbetrieb: 6,0 Millionen US-Dollar

Betriebskosten

Die Betriebskosten des Unternehmens beliefen sich im Jahr 2023 auf insgesamt 22,1 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Verwaltungsgehälter	9,3 Millionen US-Dollar
Dienstprogramme	3,7 Millionen US-Dollar
Versicherung	2,5 Millionen Dollar
Bürowartung	1,6 Millionen US-Dollar
Technologieinfrastruktur	5,0 Millionen US-Dollar

Marketing- und Vertriebsausgaben

Die Marketing- und Vertriebskosten für Crown Crafts beliefen sich im Jahr 2023 auf 7,6 Millionen US-Dollar.

• Digitales Marketing: 2,3 Millionen US-Dollar
• Messebeteiligung: 1,5 Millionen US-Dollar
• Vergütung des Vertriebsteams: 3,1 Millionen US-Dollar
• Werbematerialien: 0,7 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für Crown Crafts beliefen sich im Jahr 2023 auf 3,2 Millionen US-Dollar.

F&E-Schwerpunktbereich	Investition
Produktinnovation	1,8 Millionen US-Dollar
Materialtechnologie	0,9 Millionen US-Dollar
Designentwicklung	0,5 Millionen US-Dollar

Crown Crafts, Inc. (CRWS) – Geschäftsmodell: Einnahmequellen

Einzelhandel mit Babybettwäsche

Für das Geschäftsjahr, das am 31. März 2023 endete, meldete Crown Crafts, Inc. einen Gesamtnettoumsatz von 76,8 Millionen US-Dollar, wobei ein erheblicher Teil aus Einzelhandelsumsätzen mit Bettwäscheprodukten für Kleinkinder stammte.

Produktkategorie	Umsatzbeitrag	Prozentsatz des Gesamtumsatzes
Bettwäsche für Kleinkinder	42,3 Millionen US-Dollar	55.1%
Andere Säuglingsprodukte	34,5 Millionen US-Dollar	44.9%

Lizenzeinnahmen aus Charaktermarken

Crown Crafts generiert zusätzliche Einnahmen durch Lizenzvereinbarungen mit beliebten Charaktermarken.

• Zu den lizenzierten Marken gehören Disney, Marvel und Nickelodeon
• Lizenzeinnahmen für 2023: 3,2 Millionen US-Dollar
• Lizenzvereinbarungen gelten für Produktlinien im Bereich Baby- und Kinderbettwäsche

Großhandel mit Produktvertrieb

Der Großhandelsvertrieb stellt eine wichtige Einnahmequelle für das Unternehmen dar.

Großhandelskanäle	Jahresumsatz	Wichtige Einzelhändler
Massenvermarkter	28,5 Millionen US-Dollar	Walmart, Target
Online-Händler	12,7 Millionen US-Dollar	Amazon, Kaufen, Baby kaufen

Online-Direktverkauf an Verbraucher

Wachstum des Online-Vertriebskanals „Direct-to-Consumer“ für das Geschäftsjahr 2023:

• Gesamter Online-Umsatz: 8,6 Millionen US-Dollar
• Wachstum im Jahresvergleich: 12,4 %
• Primäre Plattformen: Unternehmenswebsite, Amazon Marketplace

Vertrieb zur internationalen Marktexpansion

Internationale Umsatzentwicklung für das Geschäftsjahr 2023:

Region	Einnahmen	Prozentsatz des Gesamtumsatzes
Kanada	4,3 Millionen US-Dollar	5.6%
Andere internationale Märkte	2,1 Millionen US-Dollar	2.7%

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Value Propositions

You're looking at the core things Crown Crafts, Inc. offers that make customers choose them over the competition right now, late in 2025. It's about what they deliver that matters to the end-user.

Trusted, high-quality infant, toddler, and juvenile products.

The company builds trust through established brands like NoJo, which has been around for over 50 years and is associated with excellence and quality. They use specific materials to convey this premium feel in their softlines, such as muslin, sateen, and plush velboa, adding a touch of luxury to nursery bedding.

Broad product range: bedding, diaper bags, toys, and disposable items.

Crown Crafts, Inc. covers a wide spectrum of juvenile needs, though the sales mix shows some shifting pressure. For the three months ended September 28, 2025, net sales hit $23.7 million, a slight dip from the prior year period. The product categories show how they spread their bets across the market.

Product Category	Q2 FY2026 Sales Change vs. Prior Year	FY2025 Net Sales (Total)
Bedding and Diaper Bags	Decreased by $1.6 million	Contributed to $87.3 million total fiscal 2025 revenue
Bibs, Toys, and Disposable Products	Increased by $800,000	Contributed to $87.3 million total fiscal 2025 revenue

Here's the quick math: for the six months ended September 28, 2025, total sales were $39.2 million, down from $40.7 million the year before. What this estimate hides is that the growth in bibs, toys, and disposables is helping offset weakness in the core bedding and diaper bags segment.

Access to popular, trending licensed characters and brands.

A major draw is their portfolio of licensed content, which keeps their product lines fresh and appealing to current trends. They market these under various Company-owned trademarks, but the licensed collections are key.

• Disney
• Carter's
• Sesame Street
• Marvel
• Warner Bros
• Star Wars

Also, the Baby Boom acquisition added specific licenses to their lineup, enhancing their toddler bedding offerings.

Value and convenience through mass-market and specialty retail presence.

Convenience comes from making products available where parents already shop. They serve a very diverse set of outlets, ensuring broad market penetration.

• Mass merchants
• Large chain stores
• Juvenile specialty stores
• Value channel stores
• Grocery and drug stores
• Wholesale clubs
• Internet-based retailers

This multi-channel approach means parents can get what they need across various price points and shopping preferences. The company also supports this with a consistent return of capital, having declared a quarterly cash dividend of $0.08 per share, which translates to a forward annualized dividend of $0.32 per share.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Customer Relationships

You're looking at how Crown Crafts, Inc. (CRWS) keeps its customers engaged, which really breaks down into a few distinct channels, from the biggest department stores right down to someone buying a single bib on their phone. The relationship with major retailers is clearly critical, as evidenced by the direct sales channel to entities like mass merchants and large chain stores. The health of these relationships directly impacts the top line; for instance, the decrease in bedding and diaper bag sales for the three months ended September 28, 2025, was primarily due to the decrease in the number of items included in a program at a major retailer. This shows you that dedicated sales teams managing these accounts are key to maintaining shelf space and order volume.

The company also relies heavily on transactional relationships established through various digital storefronts. Crown Crafts, Inc. markets to internet-based retailers and has actively expanded ecommerce capabilities as a strategic focus for future success. Still, the performance in this area can fluctuate; net sales for the third quarter of fiscal 2025 reflected lower online toy sales, which contributed to the overall sales dip compared to the prior year period.

For direct-to-consumer engagement, Crown Crafts, Inc. sells products directly through the Company's websites. This channel allows for direct feedback and potentially higher margin sales, though the scale seems smaller than the major retail partnerships.

To give you a snapshot of the financial context surrounding these customer interactions, here are some key figures from the latest reported periods:

Metric	Value (Latest Reported Period)	Period/Date Reference
Net Sales	$23.7 million	Three months ended September 28, 2025
Net Sales	$39.2 million	Six months ended September 28, 2025
Gross Margin	27.7%	Three months ended September 28, 2025
Marketing and Administrative Expenses (% of Net Sales)	19.9%	Three months ended September 28, 2025
Net Income	$893,000	Third Quarter Fiscal 2025
Operating Cash Flow (Year-to-Date)	$7.0 million	Third Quarter Fiscal 2025

Now, let's talk about the relationship with the ultimate owners-the shareholders. Crown Crafts, Inc. has been committed to maintaining a consistent return for them, which is a signal of financial stability, even when facing margin pressures. The Board of Directors declared a quarterly cash dividend of $0.08 per share of Series A common stock for the payment date of July 3, 2025. This consistent payout results in an annualized distribution of $0.32 per share. The current dividend yield has been reported as high as 11.72%, which is significantly higher than the Consumer Cyclical sector average of 2.69%.

The dividend policy is a direct communication to the investment community, reinforcing the relationship with shareholders through:

• Consistent quarterly payments of $0.08 per share.
• An annualized dividend distribution of $0.32 per share.
• A current dividend yield of approximately 11.7%.
• A commitment to maintaining the dividend despite a challenging macroeconomic environment.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Channels

You're looking at how Crown Crafts, Inc. gets its infant, toddler, and juvenile products into the hands of consumers as of late 2025. The distribution setup is heavily reliant on established, high-volume retail relationships, which is typical for this sector.

Mass merchants and large chain stores (primary volume drivers).

This segment represents the core of Crown Crafts, Inc.'s volume. Sales are made directly to these retailers, which include the mass merchants and large chain stores. The concentration risk here is clear: the top two customers accounted for approximately 66% of gross sales in fiscal year 2025. This concentration underscores the critical nature of maintaining strong working relationships with these major retail partners, as mentioned in their commentary. A dip in orders from just one of these key accounts can materially affect the top line.

Juvenile specialty stores and wholesale clubs.

Crown Crafts, Inc. also sells directly to juvenile specialty stores. While not explicitly quantified separately from mass merchants in the latest reports, these specialty outlets are part of the traditional direct-to-retailer model. Wholesale clubs are another listed channel, though specific revenue contribution data isn't broken out for this segment in the public filings reviewed.

Value channel stores, grocery, and drug stores.

The company's sales structure explicitly includes distribution to value channel stores, grocery stores, and drug stores. Performance across these channels shows volatility tied to specific retailer programs. For instance, a decrease in the number of items included in a program at a major retailer was cited as a primary reason for a sales decline in the six months ended September 28, 2025, contributing to the period's net sales of $39.2 million.

Internet-based retailers and direct-to-consumer websites.

E-commerce capabilities are a strategic focus for Crown Crafts, Inc., with management noting efforts to expand these channels. However, this area has shown sensitivity to product mix and external factors. Lower online toy sales were specifically noted as a factor contributing to the net sales decline in the third quarter of fiscal 2025, which totaled $23.3 million. The company ended the first quarter of fiscal 2026 (ended June 29, 2025) with net sales of $15.5 million, which management attributed partly to inventory shortages resulting from strategies to minimize tariff impacts.

Here's a quick look at how recent quarterly net sales have tracked, which reflects the ebb and flow across these various channels:

Reporting Period End Date	Net Sales Amount	Comparison to Prior Year Period
June 29, 2025 (Q1 FY2026)	$15.5 million	Decrease of 4.5%
September 28, 2025 (Q2 FY2026)	$23.7 million	Decrease of 3.1%
December 29, 2024 (Q3 FY2025)	$23.3 million	Decrease from $23.8 million (Prior Year Q3)
March 30, 2025 (Q4 FY2025)	$23.2 million	Increase of 2.9% (driven by acquisition)

The overall fiscal 2025 net sales were $87.3 million. The company is actively working to strengthen its market position by adding products through acquisition, such as Baby Boom Consumer Products, which added diaper bag sales, and securing more popular brand licenses.

• Sales are made directly to retailers.
• Key product categories include infant bedding, toddler bedding, diaper bags, bibs, toys, and disposable products.
• The company markets products under Company-owned trademarks, licensed collections, and exclusive private label programs.
• Management is focused on expanding e-commerce capabilities.
• The company continues to have good working relationships with its major retail partners.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Crown Crafts, Inc. as of late 2025. The business model clearly targets several distinct groups, though the financial data suggests a heavy reliance on a few key players in the retail space.

The overall scale of the business, based on the most recently completed full fiscal year, shows total net sales for fiscal 2025 were $87.3 million. This gives you the backdrop for the volume these customer segments drive.

Here is a breakdown of the primary customer segments Crown Crafts, Inc. serves:

• Mass-market retailers seeking high-volume, branded juvenile products.
• Specialty juvenile retailers focusing on higher-margin, niche items.
• Parents and gift-givers of infants, toddlers, and juveniles.
• International retailers reached via distributor networks.

The direct sales channel to retailers is the most explicitly defined segment, encompassing three main types of partners. You see this structure reflected in the quarterly performance, where a loss of program volume at one customer can immediately impact the top line. For instance, in the quarter ending September 28, 2025, sales decreased by $765 thousand, primarily due to a decrease in the number of items included in a program at a major retailer.

To give you a sense of the revenue context across the fiscal 2025 reporting periods:

Period	Net Sales Amount	Key Driver/Context
Fiscal Year 2025 (Ended March 30, 2025)	$87.3 million	Flat compared to fiscal 2024
Q4 Fiscal 2025 (Ended March 30, 2025)	$23.2 million	Increased 2.9% year-over-year, driven by the Baby Boom acquisition
Q2 Fiscal 2025 (Ended September 29, 2024)	$24.5 million	Included $3.4 million in sales from the Baby Boom acquisition

The focus on the end-user-parents and gift-givers-is served through the products sold to the retailers mentioned above, but also directly. Crown Crafts, Inc. also serves this segment directly through its e-commerce presence at www.babybedding.com.

Regarding international reach, the company has been streamlining. Fiscal 2025 included $244,000 in costs associated with the closure of the subsidiary in the United Kingdom. This suggests a shift away from direct international operations toward the distributor networks mentioned in the segment description, which is a common move to reduce fixed overhead.

Management has flagged the concentration risk, noting the extent to which the business is concentrated in a small number of customers. This is a defintely important factor when assessing the stability of the revenue streams flowing from the mass-market and large chain store segments.

• Sales channels include: Mass Merchants, Large Chain Stores, Juvenile Specialty Stores.
• Direct-to-consumer channel: www.babybedding.com.
• International exposure reduced via UK subsidiary closure in FY2025.
• Risk noted regarding concentration in a small number of key customers.

Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Cost Structure

You're looking at the major drains on the bottom line for Crown Crafts, Inc. as of late 2025, focusing strictly on the reported numbers from the full Fiscal Year 2025.

The overall cost profile for Fiscal Year 2025 was significantly shaped by a major non-cash event, alongside the ongoing pressures from operations and a recent acquisition. The company recorded a GAAP net loss of $(9.4) million for the full fiscal year 2025, but the adjusted net income, which strips out the largest non-operating charge, was $1.0 million.

The primary expense categories that hit the income statement for the full fiscal year 2025 are detailed below. Note that the gross margin for FY2025 settled at 24.4%, a decrease of 1.8% compared to fiscal 2024.

Cost/Charge Component	Fiscal Year 2025 Amount	Context
Marketing and administrative expenses	$18.7 million	Represents a 16% increase compared to fiscal 2024
Non-cash goodwill impairment charge	$13.8 million	Recorded during the quarter ended March 30, 2025
Acquisition-related costs (Baby Boom)	$1.2 million	Included within the Marketing and administrative expenses for the year

The cost structure is heavily influenced by external factors impacting the Cost of Goods Sold (COGS) line, even though a total COGS figure isn't provided here. The gross margin compression to 24.4% reflects these pressures.

• Cost of goods sold, heavily impacted by tariffs and sourcing costs.
• Marketing and administrative expenses, which were $18.7 million in FY2025.
• Warehouse and logistics costs, including high rent at the Compton facility.
• Acquisition-related costs, such as the $1.2 million for Baby Boom in FY2025.
• Non-cash goodwill impairment charge of $13.8 million in FY2025.

Tariffs are a clear, quantifiable headwind. For instance, in the fourth quarter of fiscal 2025 alone, there was $324,000 of higher tariffs associated with products imported from China, contributing to the lower gross margin that quarter. The company also noted that the lower full-year gross margin was primarily a result of higher rent at the Compton facility, alongside higher closeout sales. The $1.2 million in Baby Boom costs is part of the overall SG&A, which also included $244,000 related to the closure of the UK subsidiary. That's a lot of one-time hits in one year.

The major non-cash charge of $13.8 million for goodwill impairment was triggered by the depressed market price of the common stock. This single item dwarfs the year's adjusted net income of $1.0 million. Finance: draft 13-week cash view by Friday.

Crown Crafts, Inc. (CRWS) - Canvas Business Model: Revenue Streams

You're looking at the core ways Crown Crafts, Inc. brings in money as of late 2025. The business model heavily relies on moving physical goods through established retail channels, but strategic moves like acquisitions and inventory management also play a role in the final revenue tally.

Sales of infant and juvenile products to retailers remain the primary revenue source for Crown Crafts, Inc. The company designs, markets, and distributes its range of infant, toddler, and juvenile consumer products directly to major retailers. This includes sales to mass merchants, large chain stores, and juvenile specialty stores. This direct-to-retailer model is fundamental to their top line.

The overall financial performance for the most recently completed fiscal year shows the scale of these operations. Net sales for fiscal 2025 totaled $87.3 million. This figure was essentially flat compared to fiscal 2024. The company also generates revenue through other, more specialized channels that support the main retail push.

Revenue from licensed collections and exclusive private label programs is a key component, often bundled within the overall sales figures but representing distinct value propositions. The recent acquisition of Baby Boom Consumer Products, for example, enhanced the portfolio with several popular brand licenses, which feeds into this revenue stream. Similarly, exclusive private label programs provide steady, contract-based income from specific retail partners.

The company also utilizes close-out sales to reduce inventory levels as a tactical revenue driver, though this can impact profitability metrics. For instance, in the fourth quarter of fiscal 2025, the gross margin saw a decrease partly due to a higher mix of these close-out sales, which were executed in preparation for future warehouse consolidation. This shows a dynamic element where inventory management directly translates into revenue realization, even if at a lower margin.

Here is a snapshot of the key financial figures for the fiscal year 2025:

Financial Metric	Amount (Fiscal Year 2025)
Net Sales	$87.3 million
Gross Profit Margin	24.4%
Marketing and Administrative Expenses	$18.7 million
GAAP Net Loss	$(9.4) million
Adjusted Net Income (Excluding Impairment)	$1.0 million

You can see the revenue streams are supported by specific product categories, which contribute to the overall sales volume. The company's product mix includes:

• Sales of bedding and diaper bags.
• Sales of bibs, toys, and disposable products.
• Revenue from acquired entities like Baby Boom.

To be defintely clear on where the money is coming from, the primary sales channels driving the $87.3 million in net sales are:

• Direct sales to mass merchants.
• Direct sales to large chain stores.
• Direct sales to juvenile specialty stores.

Finance: draft 13-week cash view by Friday.