Green Brick Partners, Inc. (GRBK): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Green Brick Partners, Inc. (GRBK) representa uma força dinâmica no cenário imobiliário residencial, transformando estrategicamente a experiência de construção de casas nos mercados do Texas. Ao integrar perfeitamente estratégias de desenvolvimento inovadoras, tecnologias de construção de ponta e uma abordagem centrada no cliente, esta empresa criou um nicho distinto na entrega de soluções habitacionais acessíveis e de alta qualidade. Sua abrangente modelo de negócios Canvas revela um projeto sofisticado que vai além da construção tradicional, oferecendo aos proprietários em potencial não apenas uma estrutura, mas um caminho meticulosamente criado para a propriedade de casas orientada por valor que ressoa com compradores iniciantes, jovens profissionais e famílias em crescimento.

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: Parcerias -chave

Desenvolvedores de terras e empresas de aquisição imobiliária

No quarto trimestre 2023, os parceiros de tijolos verdes colaboraram com 17 parceiros regionais de desenvolvimento de terras em todo o Texas. Os gastos totais de aquisição de terras da empresa foram de US $ 213,4 milhões em 2023.

Tipo de parceiro	Número de parcerias	Foco geográfico
Empresas de desenvolvimento da terra	17	Áreas metropolitanas do Texas

Fornecedores de materiais de construção

Os parceiros de tijolos verdes mantiveram relações estratégicas com 23 fornecedores de materiais de construção em 2023.

• Fornecedores de madeireira primária: 7 provedores regionais
• Fornecedores concretos e agregados: 6 empresas
• Materiais de cobertura e acabamento: 10 fornecedores especializados

Governo local e autoridades municipais

A empresa se envolveu com 12 autoridades municipais em todo o Texas para aprovações e licenças de desenvolvimento em 2023.

Região	Municípios envolvidos	Permitir aprovações
Dallas-Fort Worth	5	42 desenvolvimentos residenciais
Área metropolitana de Austin	4	28 desenvolvimentos residenciais
Região de Houston	3	19 desenvolvimentos residenciais

Instituições financeiras e parceiros de empréstimos

Em 2023, a Green Brick Partners trabalhou com 9 instituições financeiras para financiamento de projetos.

• Linhas de crédito totais: US $ 450 milhões
• Parceiros de empréstimos primários: Wells Fargo, Bank of America, JPMorgan Chase
• Taxas de juros médias: 6,75% - 7,25%

Empresas de arquitetura e design

A empresa colaborou com 15 empresas de arquitetura e design em 2023.

Tipo de empresa	Número de empresas	Especialização
Empresas de design residencial	12	Designs unifamiliares e multifamiliares
Empresas de planejamento urbano	3	Designs comunitários planejados mestre

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: Atividades -chave

Desenvolvimento residencial da terra

A partir do quarto trimestre 2023, os parceiros de tijolos verdes desenvolveram terras residenciais nos mercados do Texas, com 3.175 lotes totais em inventário. As despesas de desenvolvimento da terra para 2023 foram de aproximadamente US $ 128,5 milhões.

Mercado	Muito em inventário	Gasto de desenvolvimento
Dallas-Fort Worth	1.875 lotes	US $ 76,3 milhões
Austin	825 lotes	US $ 35,2 milhões
Houston	475 lotes	US $ 17 milhões

Construção de casas e vendas

Em 2023, os parceiros de tijolos verdes concluíram e vendidos 1.075 casas com um preço médio de venda de US $ 487.000.

• Casas unifamiliares: 825 unidades
• Townhomes: 250 unidades

Aquisição de propriedades e bancos de terras

O gasto total de aquisição de terras para 2023 foi de US $ 95,7 milhões, garantindo 4.250 acres de desenvolvimento futuro.

Região	Acres adquiridos	Custo de aquisição
Texas do norte	2.575 acres	US $ 58,3 milhões
Texas central	1.175 acres	US $ 26,4 milhões
Metro de Houston	500 acres	US $ 11 milhões

Gerenciamento de projetos de construção

Tempo médio do ciclo de construção: 8,5 meses. Custo total de construção por lar: US $ 345.000.

Pesquisa de mercado e planejamento estratégico

Investimento anual de pesquisa de mercado: US $ 2,3 milhões. Pesquisas focadas em mudanças demográficas, demanda de moradias e tendências de preços.

• Frequência de análise de mercado: trimestral
• Sessões de planejamento estratégico: BI-Anual

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: Recursos -chave

Força de trabalho de construção e desenvolvimento qualificada

No quarto trimestre 2023, a Green Brick Partners empregou 332 funcionários em período integral em suas operações. Redução de funcionários:

Departamento	Número de funcionários
Gerenciamento de construção	124
Desenvolvimento da terra	68
Vendas e marketing	92
Administração corporativa	48

Portfólio de terras proprietário

Lands Ações em 31 de dezembro de 2023:

• Inventário Toal de Terras: 3.421 acres
• Valor da terra estimado: US $ 412,6 milhões
• Concentração geográfica:
  • Dallas-Fort Worth: 1.876 acres
  • Austin: 892 acres
  • Houston: 653 acres

Capital financeiro e linhas de crédito

Recursos Financeiros a partir do quarto trimestre 2023:

Métrica financeira	Quantia
Caixa total e equivalentes de caixa	US $ 87,3 milhões
Linhas de crédito disponíveis	US $ 250 milhões
Equidade total dos acionistas	US $ 539,2 milhões

Tecnologia de construção avançada

Investimentos de tecnologia em 2023:

• Plataformas de gerenciamento de construção digital: US $ 2,4 milhões
• Licenças de software de modelagem de informações de construção (BIM): US $ 620.000
• Equipamento de levantamento de drones: US $ 340.000

Reputação de marca estabelecida

Métricas de desempenho da marca:

Métrica	Valor
Total de casas entregues em 2023	1,247
Preço médio da casa	$489,600
Classificação de satisfação do cliente	4.6/5

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: proposições de valor

Habitação residencial de alta qualidade e acessível

A partir do quarto trimestre 2023, o Green Brick Partners relatou:

Métrica	Valor
Preço médio da casa	$425,000
Casas entregues	1.257 unidades
Receita de vendas residenciais	US $ 535,4 milhões

Opções de design de casa personalizáveis

Green Brick Partners oferece flexibilidade de design entre mercados:

• 3-5 variações da planta por comunidade
• Seleções de design externo personalizado
• Pacotes de acabamento interno que variam de US $ 15.000 a US $ 50.000

Foco de mercado geográfico estratégico

Mercado	Casas vendidas	Receita
Texas	872 unidades	US $ 370,2 milhões
Georgia	385 unidades	US $ 165,2 milhões

Processos de construção e desenvolvimento eficientes

Métricas de eficiência de construção:

• Tempo médio de construção: 4-6 meses
• Custo de aquisição de terras: 15-20% do custo total do projeto
• Margem bruta nas vendas domésticas: 22,4%

Oportunidades de propriedade de casas orientadas por valor

Métrica de propriedade	Valor
Preço médio da casa	$425,000
Taxa de qualificação de hipoteca	68%
Porcentagem pela primeira vez	42%

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: Relacionamentos do cliente

Experiência personalizada de compra de casa

A partir do quarto trimestre de 2023, a Green Brick Partners registrou 1.246 fechamentos domésticos totais com um preço médio de venda de US $ 487.300. A empresa mantém uma abordagem personalizada por meio de representantes de vendas dedicados para cada potencial comprador.

Métrica de interação do cliente	2023 dados
Tempo médio de interação do cliente	4,2 horas por comprador em potencial
Taxa de satisfação do cliente	87.6%
Repetir a taxa de cliente	22.3%

Plataformas de vendas e marketing digitais

Os parceiros de tijolos verdes utilizam vários canais digitais para aquisição de clientes:

• Tráfego do site: 342.000 visitantes únicos em 2023
• Engajamento de mídia social: 78.500 seguidores em plataformas
• Taxa de conversão de leads online: 14,7%

Suporte ao cliente em todo o processo de compra da casa

A empresa mantém um Equipe dedicada de suporte ao cliente com as seguintes métricas:

Canal de suporte	Tempo de resposta	Volume anual
Suporte telefônico	Média de 12 minutos	24.300 ligações
Suporte por e -mail	6 horas em média	18.750 e -mails
Bate -papo ao vivo	3 minutos em média	42.600 interações

Serviços de garantia e manutenção pós-venda

Green Brick Partners oferece serviços abrangentes de pós-venda:

• Cobertura de garantia padrão: 10 anos estrutural, mecânica de 2 anos
• Solicitações de serviço de manutenção em 2023: 3.750
• Tempo médio de resolução: 48 horas

Mecanismos de envolvimento da comunidade e feedback do cliente

Os canais de feedback do cliente incluem:

Método de feedback	2023 Participação	Classificação média
Pesquisas online	2.100 entrevistados	4.3/5
Revisões pós-compra	1.850 envios	4.2/5
Eventos da comunidade	12 eventos	93% da satisfação dos participantes

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: canais

Equipes de vendas diretas

A partir do quarto trimestre 2023, a Green Brick Partners emprega aproximadamente 87 representantes de vendas diretas nos mercados do Texas.

Região de vendas	Número de representantes de vendas	Volume médio de vendas
Dallas-Fort Worth	42	US $ 38,7 milhões
Austin	22	US $ 24,3 milhões
Houston	23	US $ 19,5 milhões

Site on -line e plataformas de marketing digital

Métricas de canal digital para 2023:

• Website Visitantes mensais: 127.500
• Taxa de conversão de leads online: 3,2%
• Gastes de marketing digital: US $ 1,4 milhão anualmente

Redes de corretores imobiliários

Estatísticas de parceria de corretores:

Tipo de rede	Número de parceiros	Estrutura da comissão
Corretores independentes	63	2.5% - 3.0%
Corretores regionais	22	2.0% - 2.5%

Modelo Home Showcases

Detalhes do modelo da Home Showcase:

• Total Model Homes: 18
• Tráfego médio do visitante por mês: 1.200
• Taxa de conversão de visitas domiciliares modelo: 4,7%

Mídia social e publicidade digital

Plataforma	Seguidores/alcance	Taxa de engajamento
Facebook	42,300	2.8%
Instagram	35,700	3.2%
LinkedIn	12,500	1.9%

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: segmentos de clientes

Primeiros compradores de casas

A partir do quarto trimestre 2023, os parceiros de tijolos verdes visam compradores iniciantes pela primeira vez com características específicas do mercado:

Segmento demográfico	Dados estatísticos
Faixa etária	25-40 anos
Renda mediana	$75,000 - $110,000
Tamanho do mercado -alvo	32% do mercado de compras em casa

Mover compradores residenciais

Green Brick Partners se concentra em mover compradores residenciais com o seguinte profile:

• Renda familiar: US $ 125.000 - US $ 250.000
• Faixa de preço típica da casa: US $ 350.000 - US $ 600.000
• Concentração geográfica: áreas metropolitanas do Texas

Famílias de renda média

Análise de segmento de mercado para famílias de renda média:

Categoria	Dados específicos
Renda familiar anual	$65,000 - $120,000
Volume de compra de casa	27% do mercado residencial total
Tamanho da casa preferido	1.800 - 2.800 pés quadrados

Jovens profissionais

Características de segmento profissional jovens direcionadas:

• Faixa etária: 28-38 anos
• Renda anual média: US $ 95.000
• Localização preferida: áreas urbanas e suburbanas
• Faixa de preço da casa: US $ 250.000 - US $ 450.000

Residentes de mercado suburbano e metropolitano

Repartição do mercado para clientes suburbanos e metropolitanos:

Tipo de mercado	Porcentagem de base de clientes	Valor médio da casa
Mercados suburbanos	62%	$375,000
Mercados metropolitanos	38%	$425,000

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: estrutura de custos

Despesas de aquisição de terras

A partir do quarto trimestre de 2023, os parceiros de tijolos verdes gastaram US $ 138,4 milhões em aquisição e desenvolvimento de terras. O custo médio por lote foi de aproximadamente US $ 85.000.

Categoria de aquisição de terras	Despesa total ($ m)
Portfólio de terras do Texas	92.6
Portfólio de terras da Geórgia	45.8

Material de construção e custos de mão -de -obra

Os custos de construção de 2023 totalizaram US $ 354,2 milhões, com despesas com materiais representando 62% do total de despesas de construção.

• Custos de madeira: US $ 87,3 milhões
• Concreto e alvenaria: US $ 53,6 milhões
• Salários trabalhistas: US $ 112,5 milhões
• Despesas de subcontratados: US $ 100,8 milhões

Despesas de marketing e vendas

As despesas de marketing de 2023 foram de US $ 22,1 milhões, representando 3,2% da receita total.

Canal de marketing	Despesa ($ m)
Marketing digital	8.4
Publicidade tradicional	6.7
Comissão de Vendas	7.0

Sobrecarga administrativa

Os custos administrativos de 2023 totalizaram US $ 41,3 milhões.

• Compensação de executivos: US $ 12,6 milhões
• Despesas do escritório corporativo: US $ 7,9 milhões
• Serviços profissionais: US $ 5,8 milhões
• Benefícios dos funcionários: US $ 15,0 milhões

Investimentos de tecnologia e infraestrutura

Os investimentos em tecnologia totalizaram US $ 9,7 milhões em 2023.

Categoria de investimento em tecnologia	Despesa ($ m)
Software e serviços em nuvem	4.2
Infraestrutura de hardware	2.5
Segurança cibernética	3.0

Green Brick Partners, Inc. (GRBK) - Modelo de negócios: fluxos de receita

Receita de vendas domésticas

No terceiro trimestre de 2023, a Green Brick Partners reportou US $ 456,7 milhões em receita de vendas domésticas. A empresa vendeu 1.081 casas durante esse período, com um preço médio de venda de US $ 422.500.

Métrica	Valor
Total de casas vendidas (Q3 2023)	1,081
Preço médio de venda em casa	$422,500
Receita total de vendas domésticas	US $ 456,7 milhões

Vendas de desenvolvimento de terras

As vendas de desenvolvimento de terras para parceiros de tijolos verdes geraram US $ 87,3 milhões em receita durante 2023, representando 15,2% da receita total da empresa.

• Receita total de desenvolvimento da terra: US $ 87,3 milhões
• Porcentagem de receita total: 15,2%
• Mercados geográficos: Texas e Geórgia

Apreciação da propriedade

O portfólio de propriedades da empresa apreciado por 7.4% Em 2023, gerando valor adicional de US $ 124,6 milhões.

Taxas de hipoteca e financiamento

As taxas de hipoteca e financiamento contribuíram com US $ 23,5 milhões para a receita da empresa em 2023.

Serviço de financiamento	Receita
Taxas de originação hipotecária	US $ 18,2 milhões
Taxas de processamento de empréstimos	US $ 5,3 milhões

Serviços imobiliários auxiliares

Os serviços auxiliares geraram US $ 42,1 milhões em receita adicional durante 2023.

• Taxas de gerenciamento de propriedades: US $ 16,7 milhões
• Serviços de consultoria: US $ 12,4 milhões
• Serviços de renovação em casa: US $ 13,0 milhões

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Green Brick Partners, Inc. over the competition as of late 2025. It's not just about the house; it's about the execution and the financial stability backing the build.

The company consistently delivers industry-leading profitability, which is a huge value proposition because it suggests better operational control and financial health for the customer. For the third quarter of 2025, Green Brick Partners, Inc. reported homebuilding gross margins of 31.1%. This marks the tenth consecutive quarter that these gross margins have remained above 30%, positioning Green Brick Partners, Inc. at the top of the public homebuilding industry in this metric.

This focus on high margins is tied directly to their land strategy. Approximately 80% of home closings revenue in Q3 2025 came from homes built in infill and infill-adjacent locations. This strategy of sourcing and self-developing land in these desirable submarkets is what management believes provides a meaningful competitive advantage.

You see the quality of their customer relationships reflected in their low cancellation rate. In Q3 2025, the sales cancellation rate was only 6.7%. Management noted this figure is among the lowest when compared to their public company peers.

Here's a quick look at how some of these operational strengths translate:

• Homebuilding Gross Margin (Q3 2025): 31.1%
• Sales Cancellation Rate (Q3 2025): 6.7%
• Revenue from Infill Locations (Q3 2025): Approximately 80%
• Net New Orders (Q3 2025): 898 units, a record for any third quarter

Green Brick Partners, Inc. also offers an integrated homebuying experience. They operate wholly owned subsidiaries for financial services, specifically Green Brick Mortgage and Green Brick Insurance. The plan is to expand these in-house companies throughout their operating markets.

The commitment to superior customer service and quality craftsmanship is evidenced by the recognition their subsidiary builders receive. For example, in November 2025, CB JENI Homes was named a Top Workplace in Dallas-Fort Worth for 2025, and The Providence Group won multiple OBIE Awards, including two Community of the Year honors.

To be fair, the average selling price (ASP) did decrease year-over-year to $524,000 in Q3 2025 as they adjusted pricing to address affordability pressures. Still, the ability to maintain margins above 30% while managing price points is a key differentiator.

Value Proposition Component	Metric / Data Point	Period / Context
Profitability Leadership	Homebuilding Gross Margin of 31.1%	Q3 2025
Location Quality	Revenue from Infill/Infill-Adjacent Locations	Approximately 80% in Q3 2025
Customer Retention/Trust	Sales Cancellation Rate of 6.7%	Q3 2025
Service Quality Recognition	Awards won by subsidiary builders (e.g., OBIE Awards)	November 2025
Integrated Experience	Wholly owned Mortgage and Insurance companies	Expansion planned throughout markets

Finance: review the Q3 2025 SG&A as a percentage of residential unit revenue (11.6%) against the peer group for the next margin analysis by Tuesday.

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Customer Relationships

You're looking at how Green Brick Partners, Inc. manages its customer interactions as of late 2025. It's all about local execution through a decentralized brand structure, supported by integrated financial services.

The high-touch, local service model is delivered via its seven distinct builder brands, each with a strategic market niche. For instance, as of early 2025, the company operated in Texas, Georgia, and Florida, with Trophy Signature Homes expanding into Houston, planning community openings for the fall of 2025. The company's portfolio of brands includes five in Texas, one in Atlanta, Georgia, and one in Port St. Lucie, Florida.

Here's a breakdown of the brands and their primary operating areas based on early 2025 data:

Builder Brand Category	Key Markets	Ownership Stake
Five Texas Builders (e.g., CB JENI Homes, Normandy Homes)	Dallas-Fort Worth, Austin, Houston	100% or 90% (Centre Living Homes)
The Providence Group	Atlanta, Georgia	Controlling Interest
GHO Homes	Port St. Lucie, Florida	80% Interest

The effectiveness of the direct sales force, which is part of the company's total workforce of 650 employees as of September 30, 2025, is reflected in the sales velocity metrics reported for the third quarter of 2025. The company achieved a record 898 net new home orders in Q3 2025, representing a 2.4% increase year-over-year. The monthly sales pace was just under 3.0 sales per community during that period.

The company closed 953 new homes in Q3 2025, with a sales cancellation rate of only 6.7%, which management noted was among the lowest for public homebuilding peers. To maintain this pace against affordability pressures, incentives for new orders in Q3 2025 rose to 8.9% of the residential unit revenue.

Dedicated mortgage and title services are integrated to create a seamless transaction for the buyer. Green Brick Partners retains 100% ownership in Green Brick Title and GRBK Mortgage. Green Brick Mortgage, which launched in December 2024, was expected to contribute meaningful net income in the latter half of 2025. As of March 31, 2025, the outstanding balance on GRBK Mortgage's warehouse facility commitment was $40,000 thousand. For title closing services related to its GHO subsidiary, fees incurred during the three months ended March 31, 2025, were de minimis.

The focus on strong customer satisfaction is cited as a factor helping generate referrals and reduce warranty-related costs. The company's Q1 2025 sales cancellation rate was 6.1%, which was the lowest among public homebuilders.

Key performance indicators related to customer acquisition and retention for the latest reported periods include:

• Q3 2025 Net New Orders: 898 units.
• Q3 2025 Sales Cancellation Rate: 6.7%.
• Q3 2025 Monthly Sales Pace: Just under 3.0 sales per community.
• Q1 2025 Sales Cancellation Rate: 6.1%.
• Q1 2025 Incentives on New Orders: 6.7%, declining to 6.3% by March 2025.

Finance: review Q4 2025 mortgage origination volume for GRBK Mortgage by end of February.

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Channels

You're looking at how Green Brick Partners, Inc. gets its homes and services in front of customers, which is a mix of physical locations and integrated financial services. This approach is designed to capture the customer early and keep them within the Green Brick Partners ecosystem.

The primary physical channel revolves around the active selling environments. As of the third quarter of 2025, Green Brick Partners maintained an average of 103 active selling communities. This physical footprint is where the direct sales happen, supported by the local expertise of their affiliated homebuilder brands.

The company's structure relies heavily on its decentralized builder network. Green Brick Partners operates through a network of seven affiliated homebuilder brands, which allows for specialized local market penetration across Texas, Georgia, and Florida. For instance, Trophy Signature Homes accounted for 37% of Q3 2025 revenues, showing the significant channel contribution from a single brand. Geographically, operations generating approximately 90% of Q3 2025 revenues were concentrated in the Dallas-Fort Worth and Atlanta markets, with a strategic focus on infill and infill-adjacent submarkets, which represented about 80% of 2025 revenues.

The integrated financial services subsidiaries act as crucial channels for both customer retention and revenue diversification. Green Brick Mortgage, LLC, and Green Brick Insurance Services, LLC, are explicitly part of the corporate structure, and management noted plans to expand these services throughout its markets. This vertical integration is a key differentiator in their channel strategy.

Here's a quick look at the core channel components and their associated scale as of late 2025:

Channel Component	Metric/Data Point	Value/Amount
On-site Sales Centers (Average)	Active Selling Communities (Q3 2025 Average)	103 Communities
Affiliated Homebuilder Brands	Total Number of Brands	Seven
Key Brand Revenue Contribution	Trophy Signature Homes Share of Q3 2025 Revenue	37%
Geographic Revenue Concentration	Percentage of Revenue from DFW/Atlanta (Q3 2025)	Approximately 90%
Land Strategy Channel Focus	Percentage of 2025 Revenue from Infill/Infill-Adjacent	Approximately 80%
Integrated Financial Services	Subsidiaries Mentioned in Corporate Reporting	Green Brick Mortgage, LLC; Green Brick Insurance Services, LLC

Beyond the physical and captive financial channels, Green Brick Partners utilizes digital outreach. The online presence and digital marketing efforts are essential for lead generation, supporting the sales pace, which increased slightly year-over-year to just under 3.0 sales per community in the third quarter.

The company is actively developing its channel reach, with expansion plans including breaking ground on a master-planned community in the Houston market, with sales anticipated to start in early 2026. This shows a clear intent to broaden the physical channel footprint.

• - On-site sales centers at active communities (average 103 communities in Q3 2025)
• - Network of seven affiliated homebuilder brands (e.g., CB JENI Homes)
• - Green Brick Mortgage and Green Brick Insurance subsidiaries (with plans for expansion throughout markets)
• - Online presence and digital marketing for lead generation (supporting a Q3 2025 sales pace of just under 3.0 sales per community)

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Green Brick Partners, Inc. as of late 2025, based on their latest reported performance metrics. This is who is buying their homes and where those sales are concentrated.

The geographic focus is tight, which is a key part of their strategy to maintain those industry-leading margins. Operations are heavily concentrated in two of the largest single-family starts markets in the country. Specifically, the single-family homebuyers in Dallas-Fort Worth and Atlanta generated approximately 90% of Green Brick Partners' revenue for the third quarter of 2025.

The type of land they develop directly influences who they sell to. Green Brick Partners maintains a strategic focus on supply-constrained infill and infill-adjacent submarkets. These specific locations accounted for approximately 80% of the company's revenues in 2025. This focus on desirable, supply-constrained areas is what helps them maintain a competitive edge, even as the broader market deals with affordability pressures.

The Trophy Signature Homes brand specifically targets a segment of the market that includes entry-level and first-time move-up buyers. To give you a sense of that brand's current weight in the overall business, Trophy was responsible for approximately 37% of Green Brick Partners' Q3 2025 revenues.

When you look at the actual transaction value, the average sales price (ASP) for homes sold year-to-date through Q3 2025 settled around $531,000. This reflects management's efforts to adjust pricing to meet buyer affordability thresholds in the current rate environment. For context, the ASP for the third quarter alone was slightly lower at approximately $524,000.

Here's a quick look at the key customer segment metrics from the Q3 2025 reporting period and year-to-date:

Segment Characteristic	Key Metric/Value	Time Frame/Context
Geographic Revenue Concentration	90% of Revenue	Q3 2025 (Dallas-Fort Worth & Atlanta)
Location Focus	80% of Revenues	2025 (Infill and Infill-Adjacent)
Average Sales Price (YTD)	$531,000	Year to Date Q3 2025
Average Sales Price (Quarterly)	$524,000	Q3 2025
Trophy Brand Revenue Contribution	37% of Revenue	Q3 2025
Incentives as % of Unit Revenue	8.9%	Q3 2025 New Orders

The company is clearly leaning on its core geographic and land-positioning strengths to capture sales velocity, as shown by the record net new orders of 898 units in the third quarter.

You can see the customer base is defined by geography and land type, which feeds directly into their value proposition of building in supply-constrained areas. Finance: draft the sensitivity analysis on the $531,000 ASP against a 50 basis point rate increase by Monday.

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Cost Structure

You're looking at the major cost drivers for Green Brick Partners, Inc. as of late 2025. The company's cost structure is heavily influenced by its land strategy, which is a key differentiator for them.

The most significant upfront cost, which they plan to manage aggressively, is tied to securing future inventory. Green Brick Partners continues to project approximately $300 million in land development spending for the full year 2025, though this figure is partially offset by reimbursements from public infrastructure costs on some projects. This focus on self-developing lots, where they self-develop approximately 98% of their total lots owned and controlled as of the end of 2024, is designed to control the finished lot cost, which is the most significant input cost for a new home.

Direct construction costs-materials, labor, and subcontractors-are embedded within the overall gross margin performance. For the third quarter of 2025, Green Brick Partners reported homebuilding gross margins of 31.1%, which, while down year-over-year, still led the public homebuilding industry and marked the tenth consecutive quarter above 30%.

Operating expenses are also a critical component. Selling, General, and Administrative (SG&A) expenses were reported at 11.6% of residential unit revenue for the third quarter of 2025. This was slightly higher than the prior year, driven by personnel costs and investments in IT platforms. Anyway, they plan to break out their financial services business next year to help reduce that SG&A expense going forward.

Financing costs are managed through a conservative balance sheet approach. At the end of the third quarter of 2025, the homebuilding debt-to-total capital ratio stood at 15.3%, which management noted positions them among the most financially strong homebuilders. This low leverage helps keep the interest expense component manageable relative to peers.

Here's a quick view of some key cost-related metrics from the Q3 2025 reporting period:

Cost/Financial Metric	Value/Rate	Period/Context
Expected Full Year 2025 Land Development Spending	$300 million	Full Year 2025 Projection
Homebuilding Gross Margin	31.1%	Q3 2025
SG&A as % of Residential Unit Revenue	11.6%	Q3 2025
Homebuilding Debt-to-Total Capital Ratio	15.3%	Q3 2025 End
Incentives as % of New Order Revenue	8.9%	Q3 2025

The company's strategy emphasizes controlling the largest input cost-land-through direct ownership and self-development, rather than relying on third-party developers. This defintely impacts their overall cost profile compared to land-light competitors.

• Self-developed lots as a percentage of total lots owned and controlled (End of 2024): 98%
• Percentage of home closings revenue from infill and infill-adjacent locations: 80%
• Sales cancellation rate (Q3 2025): 6.7%

Finance: draft 13-week cash view by Friday.

Green Brick Partners, Inc. (GRBK) - Canvas Business Model: Revenue Streams

You're looking at how Green Brick Partners, Inc. actually brings in the money based on their late 2025 filings. It's all about the homes, but the other bits help round out the picture, defintely.

The revenue streams are structured around their core homebuilding activity, supplemented by ancillary financial services and land monetization.

• - Primary: Home closings revenue ($499 million in Q3 2025)
• - Secondary: Financial services income from Green Brick Mortgage and Insurance
• - Land sales to unconsolidated entities (equity in income of unconsolidated entities)
• - Total trailing twelve-month revenue as of Q3 2025 was $2.11 billion

Here's a quick look at the key quantitative drivers from that third quarter performance:

Metric	Value	Context
Q3 2025 Home Closings Revenue	$499 million	Primary revenue driver for the quarter.
Q3 2025 New Homes Deliveries	953 units	Volume supporting the closing revenue.
Q3 2025 Net Income Attributable	$78 million	Bottom-line result for the quarter.
Q3 2025 Homebuilding Gross Margin	31.1%	Margin percentage maintained for the tenth consecutive quarter above 30%.
Q3 2025 Net New Orders	898 units	Record for any third quarter in Company history.
Trailing Twelve-Month Revenue (TTM)	$2.11 billion	Total revenue generated over the preceding four quarters ending Q3 2025.

The home closings revenue of $499 million in Q3 2025 came from delivering 953 new homes. Also, note that approximately 80% of that home closings revenue was generated from infill and infill-adjacent locations.

The total trailing twelve-month revenue stands at $2.11 billion USD. This shows the scale of operations leading up to that Q3 2025 report.