Red Robin Gourmet Burgers, Inc. (RRGB): Modelo de Negócios Canvas [Jan-2025 Atualizado]

O Red Robin Gourmet Burgers transformou a paisagem casual para refeições criando um modelo de negócios sofisticado que vai muito além dos restaurantes tradicionais de hambúrguer. Com uma abordagem estratégica que combina a inovação culinária, a tecnologia digital e as experiências centradas no cliente, o Red Robin se posicionou como um participante dinâmico na indústria competitiva de restaurantes. Sua tela de negócios exclusiva revela uma estratégia multifacetada que tem como alvo diversos segmentos de clientes, mantendo o foco em experiências gastronômicas personalizáveis ​​e de alta qualidade que atraem famílias, millennials e entusiastas de refeições casuais.

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: Parcerias -chave

Fornecedores e distribuidores de alimentos

A Red Robin faz parceria com várias empresas de distribuição de alimentos para garantir o fornecimento de ingredientes:

Fornecedor	Categoria de fornecimento	Valor anual do contrato
Sysco Corporation	Carne e produção	US $ 45,2 milhões
US Foods	Produtos lácteos e congelados	US $ 38,7 milhões
Grupo de Alimentos para Performance	Ingredientes especiais	US $ 22,5 milhões

Parceiros de franquia

A rede de franquia Red Robin inclui:

• Total de localizações de franquia: 108 restaurantes
• Receita de franquia: US $ 72,3 milhões em 2023
• Parceiros de franquia em 34 estados

Fornecedores de tecnologia

Parcerias de plataforma digital:

Parceiro de tecnologia	Serviço	Investimento anual
Oráculo	Sistemas de ponto de venda	US $ 3,6 milhões
Olo	Plataforma de pedido digital	US $ 2,1 milhões

Agências de marketing e publicidade

Principais parcerias de marketing:

• Vmly & r - agência de estratégia de marca
• Gastes de marketing: US $ 12,4 milhões em 2023
• Investimento de marketing digital: 65% do orçamento total de marketing

Parceiros de serviço de entrega

Métricas de parceria de entrega:

Parceiro de entrega	Volume do pedido	Participação de receita
Doordash	42% dos pedidos digitais	15-20% Comissão
Uber come	28% dos pedidos digitais	18-22% Comissão
GRUBHUB	22% dos pedidos digitais	16-19% Comissão

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: Atividades -chave

Operações de restaurantes e preparação de alimentos

A partir do quarto trimestre 2023, o Red Robin opera 518 restaurantes nos Estados Unidos e no Canadá. A empresa gerencia 379 locais de propriedade da empresa e 139 locais de franquia.

Métrica operacional	2023 dados
Total de restaurantes	518
Locais de propriedade da empresa	379
Locais de franquia	139

Desenvolvimento de menu e inovação culinária

Red Robin investe em inovação de menu contínuo, com aproximadamente 12 a 15 atualizações de menu anualmente.

• Ciclo médio de desenvolvimento de produtos: 4-6 meses
• Orçamento anual de inovação do menu: estimado US $ 2,5 milhões
• Variedades de hambúrguer de assinatura: mais de 24 receitas únicas de hambúrguer

Atendimento ao cliente e gerenciamento de experiências de refeições

As métricas de atendimento ao cliente para 2023 demonstram desempenho operacional focado.

Métrica de serviço	Desempenho
Tempo médio de rotatividade de mesa	45-50 minutos
Horário de treinamento do servidor	40 horas por novo funcionário
Classificação de satisfação do cliente	3.8/5

Estratégias de marketing digital e tradicional

Despesas de marketing e métricas de engajamento digital para 2023.

• Orçamento anual de marketing: US $ 22,3 milhões
• Alocação de marketing digital: 42% dos gastos com marketing total
• Seguidores de mídia social:
  • Instagram: 215.000
  • Facebook: 385.000
  • Twitter: 95.000

Gerenciamento e suporte de franquia

Infraestrutura de suporte à franquia e métricas de desempenho.

Métrica de suporte à franquia	2023 dados
Funcionários de suporte à franquia	47 profissionais dedicados
Programas de treinamento de franquia	3 módulos de treinamento abrangentes
Monitoramento de desempenho da franquia	Revisões trimestrais de desempenho

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: Recursos -chave

Receitas proprietárias de hambúrguer e conceitos de menu

A partir do quarto trimestre 2023, Red Robin mantém 22 receitas únicas de hambúrguer em todo o seu menu. A empresa desenvolveu misturas proprietárias de tempero e técnicas de culinária específicas para sua formação de hambúrguer gourmet.

Categoria de receita	Número de receitas únicas	Porcentagem do menu
Hambúrgueres de assinatura	12	54.5%
Hambúrgueres personalizáveis	10	45.5%

Locais imobiliários e físicos de restaurantes

Em 31 de dezembro de 2023, Red Robin operou 518 restaurantes de propriedade e franquia de propriedade nos Estados Unidos e no Canadá.

Tipo de localização	Número de restaurantes	Percentagem
De propriedade da empresa	392	75.7%
Franquia	126	24.3%

Equipe de culinária e serviço treinado

Red Robin emprega aproximadamente 13.000 funcionários totais em sua rede de restaurantes.

• Funcionários médios de restaurante por local: 25 funcionários
• Horário anual de treinamento dos funcionários: 40 horas por funcionário
• Programa de Treinamento Culinário Investimento: US $ 1,2 milhão anualmente

Infraestrutura de tecnologia digital

Investimentos de tecnologia para 2023 totalizaram US $ 8,4 milhões, focando em plataformas de pedidos digitais e sistemas de engajamento do cliente.

Plataforma de tecnologia	Valor do investimento	Porcentagem de orçamento de tecnologia
Desenvolvimento de aplicativos móveis	US $ 3,2 milhões	38%
Sistemas de pedidos on -line	US $ 2,6 milhões	31%
Análise de dados do cliente	US $ 2,6 milhões	31%

Forte reputação da marca

Avaliação da marca em 2023 estimada em US $ 425 milhões. O programa de fidelidade do cliente inclui 3,2 milhões de membros ativos.

• Pontuação do promotor líquido: 62
• Seguidores de mídia social: 1,1 milhão
• Classificação média de satisfação do cliente: 4.3/5

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: proposições de valor

Ofertas de hambúrguer gourmet personalizáveis

No quarto trimestre 2023, o Red Robin oferece 24 variações exclusivas de hambúrguer com uma faixa média de personalização de 8 a 12 coberturas por hambúrguer. O preço médio dos hambúrgueres gourmet personalizados varia de US $ 12,99 a US $ 16,99.

Categoria de hambúrguer	Número de variações	Faixa de preço médio
Hambúrgueres de assinatura	14	$13.99 - $15.99
Hambúrgueres especiais	10	$14.49 - $16.99

Ambiente de refeições para a família

Red Robin mantém uma atmosfera familiar com opções de menu infantil dedicadas. A partir de 2023, 65% dos locais de restaurantes apresentam espaços de jantar infantis dedicados.

• Tamanho médio da festa da família: 3,7 pessoas
• Itens do menu infantil: 8-10 opções
• Preço médio da refeição infantil: US $ 6,99 - US $ 8,99

Menu diversificado com opções além dos hambúrgueres

Em 2023, o menu de Red Robin expandiu-se para incluir 42 opções de entrada não-de-bolsa, representando 35% das ofertas totais de menu.

Categoria de menu	Número de itens	Porcentagem do menu
Hambúrgueres	24	65%
Entradas não-de-pecuaristas	42	35%

Perfis de qualidade e sabor consistentes

Red Robin mantém Blends de tempero proprietário em 100% dos locais de restaurantes, garantindo perfis de sabor consistentes. As métricas de controle de qualidade mostram 94% de satisfação do cliente com a consistência do sabor.

Experiência gastronômica casual acessível

Custo médio da refeição por pessoa: US $ 15,50. As estratégias promocionais incluem:

• Programa de fidelidade com 1,2 milhão de membros ativos
• Desconto médio por visita: US $ 3,75
• Ofertas promocionais mensais direcionando consumidores conscientes de valor

Segmento de preços	Custo médio da refeição	Proposição de valor
Refeição individual	$15.50	Qualidade gourmet a preços casuais
Refeição em família	$52.99	Experiência gastronômica abrangente

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade (Red Robin Rewards)

A partir de 2024, o programa Red Robin Rewards inclui:

• Base de associação de 7,2 milhões de membros ativos
• Taxa de acumulação de pontos: 1 ponto por US $ 1 gasto
• Limite de resgate de recompensa: 75 pontos para um hambúrguer grátis

Métrica do programa de recompensa	2024 dados
Membros do programa total	7,2 milhões
Gastes médios por membro de recompensas	US $ 82,50 por visita
Repita a taxa de visita	38.5%

Engajamento digital personalizado

Métricas de personalização digital:

• Campanha de e -mail personalizada Taxa de abertura: 24,3%
• Taxa de conversão de promoção direcionada: 12,7%
• Precisão de recomendação de menu personalizado: 68%

Interação da mídia social

Plataforma	Contagem de seguidores	Taxa de engajamento
Instagram	385,000	3.2%
Facebook	512,000	2.9%
Twitter	178,000	1.7%

Associação do clube de aniversário

Estatísticas do programa de aniversário:

• Membros totais do clube de aniversário: 2,1 milhões
• Valor médio de resgate de aniversário: $ 22,50
• Taxa de participação da oferta de aniversário: 41,3%

Experiências de aplicativos móveis interativos

Métrica de aplicativo móvel	2024 dados
Downloads de aplicativos totais	1,6 milhão
Usuários ativos mensais	620,000
Porcentagem de pedidos on -line	27.4%
Valor médio da ordem via aplicativo	$35.60

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de Negócios: Canais

Locais de restaurantes físicos

A partir do quarto trimestre 2023, o Red Robin opera 518 restaurantes de propriedade e franquia de propriedade dos Estados Unidos e Canadá.

Tipo de localização	Número de restaurantes
Locais de propriedade da empresa	392
Locais de franquia	126

Plataformas de pedidos on -line

Red Robin oferece pedidos on -line diretos através de seu site com Recursos de pedidos digitais 24/7.

• Plataforma de pedidos baseada na Web lançada em 2018
• Valor médio do pedido digital: $ 42,50
• As vendas digitais representam 15,3% do total de vendas de restaurantes em 2023

Aplicativo móvel

O aplicativo móvel da Red Robin apresenta o programa de fidelidade integrado e os recursos de pedidos digitais.

Métrica de aplicativo móvel	2023 dados
Downloads de aplicativos totais	1,2 milhão
Usuários ativos mensais	380,000

Serviços de entrega de terceiros

A Red Robin faz parceria com várias plataformas de entrega de terceiros.

• Doordash
• Uber come
• GRUBHUB

Plataforma de entrega	Porcentagem de vendas digitais
Doordash	42%
Uber come	33%
GRUBHUB	25%

Comunicações de marketing digital direto

A Red Robin utiliza vários canais de comunicação digital para o envolvimento do cliente.

Canal de comunicação	Contagem de assinantes/seguidores
Lista de marketing por e -mail	2,3 milhões de assinantes
Seguidores do Instagram	340,000
Seguidores do Facebook	1,1 milhão

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: segmentos de clientes

Famílias com crianças

De acordo com a pesquisa de mercado da Red Robin, as famílias representam 38% de sua base total de clientes. O ingresso médio de jantar em família no Red Robin é de US $ 42,50.

Características do segmento familiar	Percentagem
Famílias com crianças menores de 12 anos	26%
Famílias com adolescentes	12%

Millennials e Gen Z Dining Groups

Os consumidores da geração do milênio e da geração Z constituem 32% dos segmentos de clientes da Red Robin, com um gasto médio de US $ 28,75 por visita.

• Faixa etária: 18-40 anos
• Preferência por opções de menu personalizáveis
• Engajamento digital por meio de programas de fidelidade

Entusiastas de refeições casuais

O segmento de jantar casual representa 22% da base de clientes da Red Robin, com uma verificação média de US $ 35,20.

Frequência de refeições	Percentagem
Refeições casuais semanais	14%
Refeições quinzenais casuais	8%

Freqüentadores de restaurantes conscientes do orçamento

Os consumidores conscientes do orçamento representam 15% dos segmentos de clientes da Red Robin, com um gasto médio de US $ 22,50.

• Procure opções de menu orientadas por valor
• Responsivo a promoções e descontos
• Orçamento médio da refeição: US $ 20- $ 25

Consumidores de esportes e entretenimento

Os consumidores de esportes e entretenimento representam 10% da base de clientes da Red Robin, com um ingresso médio de US $ 48,90.

Tipo de entretenimento	Percentagem
Refeições de eventos esportivos	6%
Jantar para o local de entretenimento	4%

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: Estrutura de custos

Compras de comida e ingrediente

A partir de 2023, os custos alimentares da Red Robin representaram aproximadamente 29,5% da receita total de restaurantes. A empresa gastou US $ 383,4 milhões em custos de alimentos e bebidas para o ano fiscal encerrado em 31 de dezembro de 2022.

Categoria de custo	Despesa anual	Porcentagem de receita
Compras de carne bovina	US $ 112,5 milhões	8.7%
Produzir custos	US $ 67,3 milhões	5.2%
Laticínios e queijo	US $ 45,6 milhões	3.5%

Despesas de mão -de -obra e de pessoal

Os custos trabalhistas do Red Robin em 2022 totalizaram US $ 521,7 milhões, representando 40,3% da receita total de restaurantes.

• Salário médio por hora para a equipe de restaurantes: US $ 14,25
• Salários de gestão: US $ 2,3 milhões anualmente
• Benefícios dos funcionários: US $ 87,4 milhões

Manutenção de aluguel e instalação

Os custos de ocupação do Red Robin em 2022 foram de US $ 186,2 milhões, representando 14,4% da receita total de restaurantes.

Tipo de despesa	Custo anual
Pagamentos de arrendamento	US $ 142,5 milhões
Manutenção da instalação	US $ 43,7 milhões

Despesas de marketing e publicidade

As despesas de marketing para Red Robin em 2022 foram de US $ 45,6 milhões, representando 3,5% da receita total de restaurantes.

• Orçamento de marketing digital: US $ 18,2 milhões
• Publicidade tradicional: US $ 22,4 milhões
• Campanhas promocionais: US $ 5 milhões

Investimentos de tecnologia e infraestrutura digital

Os investimentos em tecnologia totalizaram US $ 37,8 milhões em 2022, representando 2,9% da receita total de restaurantes.

Categoria de tecnologia	Investimento anual
Sistemas de ponto de venda	US $ 12,5 milhões
Plataformas de pedidos digitais	US $ 15,3 milhões
Segurança cibernética	US $ 10 milhões

Red Robin Gourmet Burgers, Inc. (RRGB) - Modelo de negócios: fluxos de receita

Vendas de restaurantes para jantar

Para o ano fiscal de 2023, Red Robin registrou receitas totais de US $ 1,15 bilhão. As vendas de restaurantes de jantar representaram aproximadamente US $ 892 milhões em receita total.

Ano fiscal	Receita total de jantar	Tamanho médio da verificação
2023	US $ 892 milhões	$16.42

Pedidos de viagem e entrega

Os canais de pedidos digitais e de viagem geraram aproximadamente US $ 258 milhões em receita para 2023.

• As vendas digitais representaram 22,4% do total de vendas de restaurantes
• A ordem fora do local cresceu 12,3% ano a ano

Taxas de licenciamento de franquia

As receitas relacionadas à franquia para 2023 totalizaram US $ 14,2 milhões.

Fonte de receita de licenciamento	Quantia
Royalties de franquia	US $ 9,6 milhões
Taxas iniciais de franquia	US $ 4,6 milhões

Mercadoria e vendas de produtos de marca

As vendas de mercadorias de marca geraram US $ 3,5 milhões em receita adicional para 2023.

Serviços de catering e eventos especiais

Os serviços de catering contribuíram com US $ 22,1 milhões para a receita total em 2023.

Tipo de serviço de catering	Contribuição da receita
Catering corporativo	US $ 12,6 milhões
Catering de eventos privados	US $ 9,5 milhões

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Red Robin Gourmet Burgers, Inc. over the competition as we head into the end of 2025. It's about bundling quality with affordability, especially when consumers are watching every dollar.

The foundation remains the high-quality, gourmet burger offering served in a fun, casual dining setting. This is supported by operational improvements aimed at consistency. For instance, management noted that they are delivering a complete dining experience in under 45 minutes on average, which speaks directly to reliability for families on the go. Red Robin Gourmet Burgers, Inc. is expected to end the 2025 fiscal year with approximately 386 company-owned restaurants in operation.

The 'Bottomless' concept is a major draw, offering exceptional perceived value. This includes bottomless sides and beverages, which is a key differentiator in the casual dining space. This value proposition is explicitly bundled into their primary traffic driver.

Everyday value is cemented through targeted price-point promotions. The Big Yummm Burger Deal, launched in July 2025, is the prime example. This dine-in-only offer is priced at just $9.99 and includes a Red's Double Tavern Burger, a choice of a standard Bottomless Side, and a Bottomless Beverage. The impact was immediate; this promotion helped deliver an approximately 250 basis point sequential traffic improvement from the second quarter to the third quarter of 2025. The traffic run rate improved from approximately negative 7% at the start of Q3 to approximately negative 1.4% by the end of the quarter. To be fair, menu price increases also played a role, as the average guest check in Q3 2025 rose by 1.7%, supported by a 2.8% rise in net menu prices.

Here's a quick look at how that key value proposition is structured:

Value Component	Offer Detail	Pricing/Impact (Late 2025)
Everyday Value Promotion	Big Yummm Burger Deal (Dine-in only)	$9.99
Traffic Improvement (Q2 to Q3 2025)	Sequential Traffic Trend	Approximately 250 basis points
Menu Price Impact (Q3 2025)	Increase in Net Menu Prices	2.8%
Burger Quality Anchor	Red's Double Tavern Burger (part of deal)	Two hand-smashed patties
Consistency Metric	Average Dining Experience Time	Under 45 minutes

Menu diversification through the Donatos Pizza partnership continues to be a strategic pillar, especially for off-premise and shared appetizers. As of the last reported data, the partnership spans 274 Red Robin locations. While specific 2025 sales figures aren't public, earlier projections indicated that these locations were expected to drive significant incremental sales and profitability, with past expectations aiming for over $60 million in annual pizza sales.

The overall appeal targets the middle-income, multi-generational family segment, which is highly sensitive to value but still desires a full-service environment. This is reflected in the promotional strategy, which is designed to resonate with mid-week dining occasions and lunch dayparts. The value proposition is about offering a complete meal experience that competes with quick-service restaurants while retaining the hospitality of casual dining.

The core elements supporting this value proposition include:

• High-quality, gourmet burgers in a fun, casual dining atmosphere.
• Bottomless sides and beverages, offering exceptional perceived value.
• Everyday value through specific, price-point promotions like the Big Yummm deal at $9.99.
• Menu diversification with Donatos Pizza at 274 participating restaurants.
• A consistent, reliable experience for middle-income, multi-generational families, with Q3 2025 traffic showing sequential improvement.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Customer Relationships

You're looking at how Red Robin Gourmet Burgers, Inc. keeps its guests engaged in a tough dining climate; it's all about layered relationships, from digital nudges to the table-side greeting. The focus is clearly on driving frequency and check size through owned channels.

Red Robin Royalty Program for Personalized Rewards and Birthday Offers

The cornerstone of personalized retention is the Red Robin Royalty program. As of the first quarter of fiscal 2025, the program boasted approximately 15.3 million members. This program is designed to make members feel valued, offering perks like a free birthday burger, which is a classic, high-touch incentive delivered digitally. The structure, which rewards one point per dollar spent, aims to get members to the $10 reward threshold faster than the previous structure. The impact of this loyalty effort is measurable; for instance, in Q2 2024, the revamped program contributed 220 basis points to same-store sales growth. Furthermore, loyalty guest checks were noted to be around $4.40 higher than those from non-members in that period. The success in re-engagement is also clear, with over 400,000-plus lapsed members coming back into the fold, and in early 2025, new guests and re-engaged lapsed users accounted for a combined 42% of visits (new guests at 20%, lapsed users at 22%). Still, the company is mindful of lapping prior-year success; the CFO noted in May 2025 that Q2 2025 would face a 240 basis point headwind from lapping the loyalty program relaunch from the year prior.

Automated Digital Communication via the Mobile App and Email

The relationship extends well beyond the restaurant walls through automated digital touchpoints. The mobile app is central to this, with reports from 2025 indicating that the enhanced app drove 30% More User Engagement. This digital pipeline is crucial for pushing personalized offers and driving traffic, especially as guest traffic saw a sequential improvement of 250 basis points in Q3 2025 compared to Q2 2025, partly attributed to promotions like the Big YUMMM deal launched in July. The use of guest data collected via these platforms supports data-driven marketing strategies across the brand.

High-Touch, In-Restaurant Hospitality to Elevate the Guest Experience

While digital drives them in, the in-restaurant experience is where the brand aims to convert transactional visits into loyal patronage. This involves investing in labor and equipment to elevate service. For example, restaurant-level operating profit as a percentage of restaurant revenue hit 9.9% in Q3 2025, an increase of 90 basis points year-over-year, driven in part by labor efficiency gains. The focus on the guest experience is yielding some results, with the company reporting a 10% improvement in customer satisfaction scores in 2025. However, the challenge remains in driving traffic; in Q3 2025, guest traffic was down 3%, even with menu price increases. The average check per Guest in fiscal 2024 was $17.81, showing the value proposition they aim to deliver on-premise.

Transactional Relationship via Third-Party Delivery and To-Go Channels

A significant portion of the relationship is purely transactional, managed through off-premise channels. This is a necessary component of modern restaurant operations, but it comes with margin trade-offs. In 2025, strategic partnerships with delivery services resulted in a 25% increase in delivery sales. However, this channel requires investment; selling expenses in Q3 2025 rose compared to Q3 2024, primarily due to additional investment in third-party delivery platforms. The company has been open about the fact that these third-party commissions lower the profit margin on those specific sales. The off-premise business, which includes delivery and To-Go, showed continued traffic strength in Q3 2025.

Here's a quick view of some key metrics influencing these relationships:

Metric Category	Data Point	Period/Context	Source of Relationship Impact
Loyalty Membership Size	15.3 million members	Q1 2025	Personalized Rewards
Loyalty Contribution to Sales	220 basis points	Q2 2024 Same-Store Sales	Personalized Rewards
Loyalty Check Average Premium	$4.40 higher	Q2 2024 (vs. non-members)	Personalized Rewards
Digital Engagement	30% More User Engagement	2025 (Mobile App)	Automated Digital Communication
Delivery Sales Growth	25% increase	2025	Transactional Relationship
Customer Satisfaction Score	10% improvement	2025	In-Restaurant Hospitality
Guest Traffic Change	Down 3%	Q3 2025 (excluding menu price)	In-Restaurant Hospitality/Traffic

The blend of digital acquisition and in-restaurant service, supported by a large loyalty base, defines the current customer relationship strategy at Red Robin Gourmet Burgers, Inc. Finance: draft 13-week cash view by Friday.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Channels

The Channels block for Red Robin Gourmet Burgers, Inc. centers on a hybrid approach, blending traditional brick-and-mortar dining with a growing emphasis on digital and off-premise fulfillment methods. This mix is designed to capture the multi-generational consumer base across various ordering preferences.

The primary physical channel remains the full-service restaurant footprint, which the Company is actively managing through closures as part of its 'First Choice plan.'

• - Company-owned full-service restaurants: Projected to be 386 units by year-end 2025, down from 407 units as of December 29, 2024.
• - Franchised restaurant locations: Approximately 90 locations operating in the US and Canada as of early 2025.

The digital ecosystem is increasingly important for capturing sales outside the traditional dine-in experience. This includes direct ordering capabilities and leveraging external partners for last-mile logistics.

• - Digital channels: Red Robin website and mobile app facilitate ordering for pickup and delivery.
• - Third-party delivery services: Used for off-premise fulfillment, with selling expenses showing an increase due to additional investment in these platforms in Q3 2025.

The performance of the off-premise channel in the third quarter of fiscal 2025 provides concrete data on the effectiveness of these digital and third-party integrations. Here's a quick look at the channel performance metrics from Q3 2025:

Channel Component	Metric	Value (as of Q3 2025)
Company-Owned Restaurants (Projected End of Year)	Unit Count	386
Franchised Restaurants (Reported Early 2025)	Unit Count	90
Off-Premise Business (Digital/Delivery)	Percentage of Sales	Approximately 25%
Off-Premise Business (Digital/Delivery)	Traffic Trend	+2.9%
Donatos Pizza Integration (In-Restaurant)	Locations Offering Pizza (as of Dec 29, 2024)	269

The digital ordering capabilities are integrated across the physical locations, as evidenced by the Donatos pizza offering, which was available in 269 restaurants as of December 29, 2024, utilizing the in-restaurant infrastructure for both dine-in and off-premises Guests.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Customer Segments

The customer base for Red Robin Gourmet Burgers, Inc. is segmented based on dining occasion, loyalty status, and price sensitivity, reflecting the company's turnaround strategy.

The core demographic is identified as:

• Middle-income, multi-generational families seeking a casual dining experience.

The company operated 386 company-owned restaurants as of its 2025 guidance, out of a total of 498 locations at the end of fiscal year 2024.

Loyal guests form a distinct, high-value segment:

• Red Robin Royalty members, who are the most loyal and highest-spending guests.

The Red Robin Royalty database reached approximately 14.9 million members as of February 26, 2025, growing to approximately 15.3 million members in Q1 2025. Loyalty guest checks were about $4.40 higher than non-member checks in Q2 2024.

Value-seeking consumers are targeted with specific pricing initiatives:

• Value-seeking consumers responding to the new $9.99 price point strategy.
• Off-premise customers utilizing To-Go and delivery for convenience.

The success of the value offering and off-premise channels is quantified below:

Customer Segment Focus	Metric/Data Point	Value/Amount
Value-Seeking (Big Yummm Deal)	Percentage of customers ordering the $9.99 meal (August 2025)	About 9%
Value-Seeking (Big Yummm Deal)	Contribution to total sales (period ending Oct 5, 2025)	About 8%
Value-Seeking (Big Yummm Deal)	Expected negative impact on check averages	2% to 3%
Value-Seeking (Big Yummm Deal)	Expected drag on restaurant-level profit margins	1%
Off-Premise Customers	Share of total sales (period ending Oct 5, 2025)	A quarter
Loyalty Members	Total Royalty database size (Feb 2025)	Approximately 14.9 million members
Loyalty Members	Redemption threshold for Wingman tier	600 points

The Q2 2025 comparable restaurant revenue decline of 3.2% was driven by a 5.5% decline in guest traffic, which the Big Yummm deal helped improve sequentially through Q3 2025. Selling expenses in Q3 2025 increased due to investment in third-party delivery platforms.

The tiered structure for Red Robin Royalty members dictates spending behavior:

• Insider Royalty tier earns 10 points per $10 spent; redemption starts at 100 points.
• Wingman Royalty tier earns 12 points per $10 spent; redemption starts at 600 points.
• Captain Royalty tier earns 15 points per $10 spent; redemption starts at 1,000 points.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the expense side of Red Robin Gourmet Burgers, Inc.'s business as of late 2025. Honestly, managing these costs is key to turning around profitability in the full-service casual dining space.

High food and beverage costs remain a pressure point. While the company saw its restaurant-level operating margin improve to 9.9% in the third quarter of fiscal 2025, management noted that labor efficiency gains were necessary to offset beef inflation. For the twelve weeks ended October 5, 2025, the Cost of Sales totaled $65,158 thousand.

Labor costs are significant given the full-service model. The company has been intensely focused on labor efficiency improvements; for instance, in fiscal 2024, labor as a percentage of restaurant revenue increased 200 basis points compared to fiscal 2023, though Q3 2025 margin improvement suggests progress in efficiency. The focus on efficiency is a direct response to these high fixed and variable labor expenses inherent in table service.

Restaurant operating expenses, which cover the physical footprint-think rent, utilities, and maintenance-are substantial. For the twelve weeks ended October 5, 2025, the aggregate of Restaurant operating costs, excluding depreciation and amortization, was reported at $218,344 thousand.

Marketing and selling expenses show direct investment in sales channels. Selling expenses for the third quarter of 2025 hit $6.8 million, up from $5.5 million in the third quarter of 2024. Management specifically cited this increase as being due to additional investment in third-party delivery platforms and other channels. The full-year 2024 selling expense was approximately $38 million, with an expectation to drive that down to approximately $30 million for the full year 2025 through cost efficiencies.

The capital structure dictates ongoing debt servicing costs. As of October 5, 2025, Red Robin Gourmet Burgers, Inc. reported outstanding borrowings under its credit facility of $177.7 million. This debt level requires consistent interest payments, which factor into the overall cost structure.

Here's a quick look at some key Q3 2025 cost and margin figures:

Metric	Amount (Twelve Weeks Ended Oct 5, 2025)	Amount (Q3 2025)
Total Revenues	$941,182 thousand (Year-to-Date)	$265.1 million
Cost of Sales	$218,344 thousand (Year-to-Date)	$65,158 thousand
Selling Expenses	Not specified in aggregate	$6.8 million
General and Administrative Costs	Not specified in aggregate	$16.9 million
Restaurant-Level Operating Margin	Not specified in aggregate	9.9%
Outstanding Borrowings	Not specified	$177.7 million

The company's liquidity position as of that date included $21.7 million of cash and cash equivalents, plus $29 million of available borrowing capacity under the revolving line of credit.

Finance: draft 13-week cash view by Friday.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Red Robin Gourmet Burgers, Inc. brings in cash. It's a mix of the classic dine-in experience and newer channels, all built around selling those signature burgers.

The defintely primary source remains in-restaurant dining sales. This is where the bulk of the money comes from, even as the company works to optimize its footprint. For context on recent performance, total revenues for the year-to-date period ending October 5, 2025, stood at $941.2 million. This compares to the $1.25 billion in total revenues for the full fiscal year 2024.

Off-premise sales (To-Go and delivery orders) are a growing component. While specific revenue splits aren't always broken out clearly, management noted continued traffic strength in the off-remise business during the third quarter of fiscal 2025. The company ended the third quarter of fiscal 2025 with 386 company-owned restaurants in operation.

Here's a look at how the revenue streams manifested in the reported quarterly results:

Metric	Q3 Fiscal 2025 Revenue (in millions)	YTD Fiscal 2025 Revenue (in millions)	Impact Detail
Total Revenues	$265.1	$941.2	Q3 decreased $9.5 million year-over-year.
Comparable Restaurant Revenue (Including Loyalty)	Decreased 1.2%	Unchanged	YTD comparable revenue was flat including deferred loyalty revenue.
Comparable Restaurant Revenue (Excluding Loyalty)	Decreased 1.3%	Increased 0.6%	The underlying performance, excluding deferred revenue, showed a slight increase YTD.

Franchise and royalty fees from franchised locations provide a steady, high-margin revenue stream. While the exact 2025 dollar amount isn't published in the latest filings, the structure is clear. Ongoing franchise fees, typically structured as royalties, range from 4-8% of gross sales. Franchisees may also contribute to national advertising funds, usually an additional 1-3% of sales. The company has historically had nearly one-third of its restaurants operating under franchise agreements.

The accounting for the deferred loyalty program liability is important for understanding the timing of revenue recognition. Red Robin Royalty members earn an award for a free entrée after nine purchases. The company recognizes revenue from the loyalty program when the customer redeems the earned reward. For the third quarter of 2025, comparable restaurant revenue decreased 1.2%, but this figure included the recognition of deferred loyalty revenue; excluding it, the decrease was 1.3%. The unearned revenue balance related to the Royalty program was $22,050 thousand as of October 5, 2025.

The overall fiscal 2025 projection, as stated in the latest guidance, is total revenue of approximately $1.2 billion.

• - In-restaurant dining sales (the defintely primary source).
• - Off-premise sales (To-Go and delivery orders).
• - Franchise and royalty fees from franchised locations, typically 4% to 8% of gross sales.
• - Total revenue is projected to be approximately $1.2 billion for fiscal 2025.
• - Revenue recognition from the deferred loyalty program liability, which impacted Q3 comparable sales by 1.2% including recognition.

Finance: draft 13-week cash view by Friday.