Red Robin Gourmet Burgers, Inc. (RRGB): Business Model Canvas

Red Robin Gourmet Burgers hat die Casual-Dining-Landschaft verändert, indem es ein anspruchsvolles Geschäftsmodell entwickelt hat, das weit über traditionelle Burger-Restaurants hinausgeht. Mit einem strategischen Ansatz, der kulinarische Innovation, digitale Technologie und kundenorientierte Erlebnisse verbindet, hat sich Red Robin als dynamischer Akteur in der wettbewerbsintensiven Restaurantbranche positioniert. Ihr einzigartiger Business-Canvas offenbart eine vielschichtige Strategie, die auf unterschiedliche Kundensegmente abzielt und gleichzeitig den Fokus auf anpassbare, hochwertige kulinarische Erlebnisse legt, die Familien, Millennials und Casual-Dining-Enthusiasten gleichermaßen ansprechen.

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Wichtige Partnerschaften

Lebensmittellieferanten und -händler

Red Robin arbeitet mit mehreren Lebensmittelvertriebsunternehmen zusammen, um die Versorgung mit Zutaten sicherzustellen:

Lieferant	Angebotskategorie	Jährlicher Vertragswert
Sysco Corporation	Fleisch und Produkte	45,2 Millionen US-Dollar
US-Lebensmittel	Milch- und Tiefkühlprodukte	38,7 Millionen US-Dollar
Performance Food Group	Spezielle Zutaten	22,5 Millionen US-Dollar

Franchise-Partner

Das Franchise-Netzwerk von Red Robin umfasst:

• Gesamtzahl der Franchise-Standorte: 108 Restaurants
• Franchise-Einnahmen: 72,3 Millionen US-Dollar im Jahr 2023
• Franchisepartner in 34 Bundesstaaten

Technologieanbieter

Digitale Plattformpartnerschaften:

Technologiepartner	Service	Jährliche Investition
Orakel	Point-of-Sale-Systeme	3,6 Millionen US-Dollar
Olo	Digitale Bestellplattform	2,1 Millionen US-Dollar

Marketing- und Werbeagenturen

Wichtige Marketingpartnerschaften:

• VMLY&R – Agentur für Markenstrategie
• Marketingausgaben: 12,4 Millionen US-Dollar im Jahr 2023
• Investitionen in digitales Marketing: 65 % des gesamten Marketingbudgets

Lieferservice-Partner

Kennzahlen zur Lieferpartnerschaft:

Lieferpartner	Bestellvolumen	Umsatzbeteiligung
DoorDash	42 % der digitalen Bestellungen	15-20 % Provision
Uber isst	28 % der digitalen Bestellungen	18-22 % Provision
Grubhub	22 % der digitalen Bestellungen	16-19 % Provision

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Hauptaktivitäten

Restaurantbetrieb und Essenszubereitung

Im vierten Quartal 2023 betreibt Red Robin 518 Restaurants in den Vereinigten Staaten und Kanada. Das Unternehmen verwaltet 379 firmeneigene Standorte und 139 Franchise-Standorte.

Betriebsmetrik	Daten für 2023
Insgesamt Restaurants	518
Firmeneigene Standorte	379
Franchise-Standorte	139

Menüentwicklung und kulinarische Innovation

Red Robin investiert in kontinuierliche Menüinnovationen mit etwa 12–15 Menüaktualisierungen pro Jahr.

• Durchschnittlicher Produktentwicklungszyklus: 4–6 Monate
• Jährliches Budget für Menüinnovationen: Geschätzte 2,5 Millionen US-Dollar
• Signature-Burger-Sorten: Über 24 einzigartige Burger-Rezepte

Kundenservice und Dining Experience Management

Die Kundendienstkennzahlen für 2023 zeigen eine fokussierte operative Leistung.

Servicemetrik	Leistung
Durchschnittliche Tischumschlagszeit	45-50 Minuten
Serverschulungszeiten	40 Stunden pro neuem Mitarbeiter
Bewertung der Kundenzufriedenheit	3.8/5

Digitale und traditionelle Marketingstrategien

Kennzahlen zu Marketingausgaben und digitalem Engagement für 2023.

• Jährliches Marketingbudget: 22,3 Millionen US-Dollar
• Zuweisung für digitales Marketing: 42 % der gesamten Marketingausgaben
• Social-Media-Follower:
  • Instagram: 215.000
  • Facebook: 385.000
  • Twitter: 95.000

Franchise-Management und Support

Franchise-Support-Infrastruktur und Leistungsmetriken.

Franchise-Support-Metrik	Daten für 2023
Mitarbeiter des Franchise-Supports	47 engagierte Profis
Franchise-Schulungsprogramme	3 umfassende Schulungsmodule
Überwachung der Franchise-Leistung	Vierteljährliche Leistungsbeurteilungen

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Schlüsselressourcen

Eigene Burger-Rezepte und Menükonzepte

Stand: Q4 2023, Red Robin behält bei 22 einzigartige Burger-Rezepte auf seiner Speisekarte. Das Unternehmen hat eigene Gewürzmischungen und Kochtechniken speziell für sein Gourmet-Burger-Sortiment entwickelt.

Rezeptkategorie	Anzahl einzigartiger Rezepte	Prozentsatz des Menüs
Signature-Burger	12	54.5%
Anpassbare Burger	10	45.5%

Restaurantimmobilien und physische Standorte

Zum 31. Dezember 2023 war Red Robin in Betrieb 518 firmeneigene und Franchise-Restaurants in den Vereinigten Staaten und Kanada.

Standorttyp	Anzahl der Restaurants	Prozentsatz
Im Besitz des Unternehmens	392	75.7%
Franchise	126	24.3%

Geschultes Küchen- und Servicepersonal

Red Robin beschäftigt ca Insgesamt 13.000 Mitarbeiter im gesamten Restaurantnetzwerk.

• Durchschnittliches Restaurantpersonal pro Standort: 25 Mitarbeiter
• Jährliche Mitarbeiterschulungsstunden: 40 Stunden pro Mitarbeiter
• Investition in das kulinarische Schulungsprogramm: 1,2 Millionen US-Dollar pro Jahr

Digitale Technologieinfrastruktur

Die Technologieinvestitionen für 2023 summierten sich 8,4 Millionen US-Dollar, mit Schwerpunkt auf digitalen Bestellplattformen und Kundenbindungssystemen.

Technologieplattform	Investitionsbetrag	Prozentsatz des Tech-Budgets
Entwicklung mobiler Apps	3,2 Millionen US-Dollar	38%
Online-Bestellsysteme	2,6 Millionen US-Dollar	31%
Kundendatenanalyse	2,6 Millionen US-Dollar	31%

Starker Markenruf

Markenbewertung ab 2023 geschätzt auf 425 Millionen Dollar. Das Kundenbindungsprogramm umfasst 3,2 Millionen aktive Mitglieder.

• Net Promoter Score: 62
• Social-Media-Follower: 1,1 Millionen
• Durchschnittliche Kundenzufriedenheitsbewertung: 4,3/5

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Wertversprechen

Anpassbare Gourmet-Burger-Angebote

Ab dem 4. Quartal 2023 bietet Red Robin 24 einzigartige Burger-Variationen mit einem durchschnittlichen Individualisierungsbereich von 8–12 Belägen pro Burger an. Der durchschnittliche Preis für maßgeschneiderte Gourmet-Burger liegt zwischen 12,99 und 16,99 US-Dollar.

Burger-Kategorie	Anzahl der Variationen	Durchschnittliche Preisspanne
Signature-Burger	14	$13.99 - $15.99
Spezialburger	10	$14.49 - $16.99

Familienfreundliches Speiseumfeld

Red Robin pflegt eine familienfreundliche Atmosphäre mit speziellen Menüoptionen für Kinder. Im Jahr 2023 verfügen 65 % der Restaurantstandorte über spezielle Essbereiche für Kinder.

• Durchschnittliche Größe einer Familienfeier: 3,7 Personen
• Menüpunkte für Kinder: 8-10 Optionen
• Durchschnittlicher Preis für ein Kinderessen: 6,99 $ bis 8,99 $

Vielfältiges Menü mit Optionen, die über Burger hinausgehen

Im Jahr 2023 wurde die Speisekarte von Red Robin um 42 Nicht-Burger-Hauptgerichte erweitert, was 35 % des gesamten Menüangebots ausmacht.

Menükategorie	Anzahl der Artikel	Prozentsatz des Menüs
Burger	24	65%
Nicht-Burger-Hauptgerichte	42	35%

Konsistente Qualitäts- und Geschmacksprofile

Red Robin behauptet proprietäre Gewürzmischungen an 100 % der Restaurantstandorte und sorgt so für einheitliche Geschmacksprofile. Qualitätskontrollmetriken zeigen eine Kundenzufriedenheit von 94 % mit Geschmackskonsistenz.

Erschwingliches zwangloses kulinarisches Erlebnis

Durchschnittliche Essenskosten pro Person: 15,50 $. Zu den Werbestrategien gehören:

• Treueprogramm mit 1,2 Millionen aktiven Mitgliedern
• Durchschnittlicher Rabatt pro Besuch: 3,75 $
• Monatliche Werbeangebote für preisbewusste Verbraucher

Preissegment	Durchschnittliche Essenskosten	Wertversprechen
Individuelle Mahlzeit	$15.50	Gourmet-Qualität zu günstigen Preisen
Familienessen	$52.99	Umfassendes kulinarisches Erlebnis

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Kundenbeziehungen

Treueprogramm (Red Robin Rewards)

Ab 2024 umfasst das Red Robin Rewards-Programm:

• Mitgliederbasis von 7,2 Millionen aktiven Mitgliedern
• Punktesammelrate: 1 Punkt pro ausgegebenem Dollar
• Einlöseschwelle für Prämien: 75 Punkte für einen kostenlosen Burger

Prämienprogramm-Metrik	Daten für 2024
Gesamtzahl der Programmmitglieder	7,2 Millionen
Durchschnittliche Ausgaben pro Rewards-Mitglied	82,50 $ pro Besuch
Wiederholungsbesuchsrate	38.5%

Personalisiertes digitales Engagement

Kennzahlen zur digitalen Personalisierung:

• Öffnungsrate personalisierter E-Mail-Kampagnen: 24,3 %
• Gezielte Conversion-Rate der Werbeaktion: 12,7 %
• Genauigkeit der individuellen Menüempfehlungen: 68 %

Interaktion mit sozialen Medien

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	385,000	3.2%
Facebook	512,000	2.9%
Twitter	178,000	1.7%

Mitgliedschaft im Geburtstagsclub

Statistiken zum Geburtstagsprogramm:

• Gesamtzahl der Mitglieder des Geburtstagsclubs: 2,1 Millionen
• Durchschnittlicher Einlösungswert zum Geburtstag: 22,50 $
• Teilnahmequote am Geburtstagsangebot: 41,3 %

Interaktive mobile App-Erlebnisse

Metrik für mobile Apps	Daten für 2024
Gesamtzahl der App-Downloads	1,6 Millionen
Monatlich aktive Benutzer	620,000
Prozentsatz der Online-Bestellungen	27.4%
Durchschnittlicher Bestellwert per App	$35.60

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Kanäle

Physische Restaurantstandorte

Im vierten Quartal 2023 betreibt Red Robin 518 unternehmenseigene und Franchise-Restaurants in den Vereinigten Staaten und Kanada.

Standorttyp	Anzahl der Restaurants
Firmeneigene Standorte	392
Franchise-Standorte	126

Online-Bestellplattformen

Red Robin bietet über seine Website eine direkte Online-Bestellung an Digitale Bestellmöglichkeiten rund um die Uhr.

• Webbasierte Bestellplattform im Jahr 2018 eingeführt
• Durchschnittlicher digitaler Bestellwert: 42,50 $
• Der digitale Umsatz macht im Jahr 2023 15,3 % des gesamten Restaurantumsatzes aus

Mobile Anwendung

Die mobile App von Red Robin bietet ein integriertes Treueprogramm und digitale Bestellfunktionen.

Metrik für mobile Apps	Daten für 2023
Gesamtzahl der App-Downloads	1,2 Millionen
Monatlich aktive Benutzer	380,000

Lieferdienste von Drittanbietern

Red Robin arbeitet mit mehreren Lieferplattformen von Drittanbietern zusammen.

• DoorDash
• Uber isst
• Grubhub

Lieferplattform	Prozentsatz des digitalen Umsatzes
DoorDash	42%
Uber isst	33%
Grubhub	25%

Direkte digitale Marketingkommunikation

Red Robin nutzt mehrere digitale Kommunikationskanäle zur Kundenbindung.

Kommunikationskanal	Anzahl der Abonnenten/Follower
E-Mail-Marketing-Liste	2,3 Millionen Abonnenten
Instagram-Follower	340,000
Facebook-Follower	1,1 Millionen

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Kundensegmente

Familien mit Kindern

Laut der Marktforschung von Red Robin machen Familien 38 % ihres gesamten Kundenstamms aus. Die durchschnittliche Eintrittskarte für ein Familienessen im Red Robin kostet 42,50 $.

Merkmale des Familiensegments	Prozentsatz
Familien mit Kindern unter 12 Jahren	26%
Familien mit Teenagern	12%

Millennials und Gen Z-Essgruppen

Millennials und Verbraucher der Generation Z machen 32 % der Kundensegmente von Red Robin aus, mit durchschnittlichen Ausgaben von 28,75 $ pro Besuch.

• Altersspanne: 18–40 Jahre
• Präferenz für anpassbare Menüoptionen
• Digitales Engagement durch Treueprogramme

Liebhaber des zwanglosen Essens

Das Segment „Casual Dining“ macht 22 % des Kundenstamms von Red Robin aus, mit einem durchschnittlichen Scheck von 35,20 $.

Häufigkeit des Essens	Prozentsatz
Wöchentliches zwangloses Essen	14%
Zweiwöchentlich ungezwungenes Essen	8%

Preisbewusste Restaurantbesucher

Budgetbewusste Verbraucher machen 15 % der Kundensegmente von Red Robin aus und geben durchschnittlich 22,50 $ aus.

• Suchen Sie nach wertorientierten Menüoptionen
• Reagiert auf Sonderangebote und Rabatte
• Durchschnittliches Essensbudget: 20–25 $

Sport- und Unterhaltungskonsumenten

Sport- und Unterhaltungskonsumenten machen 10 % des Kundenstamms von Red Robin aus, mit einem durchschnittlichen Ticketpreis von 48,90 $.

Unterhaltungstyp	Prozentsatz
Essen bei Sportveranstaltungen	6%
Unterhaltungslokal zum Essen	4%

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Kostenstruktur

Beschaffung von Lebensmitteln und Zutaten

Im Jahr 2023 machten die Lebensmittelkosten von Red Robin etwa 29,5 % des gesamten Restaurantumsatzes aus. Das Unternehmen gab im Geschäftsjahr, das am 31. Dezember 2022 endete, 383,4 Millionen US-Dollar für Lebensmittel- und Getränkekosten aus.

Kostenkategorie	Jährliche Ausgaben	Prozentsatz des Umsatzes
Rindfleischbeschaffung	112,5 Millionen US-Dollar	8.7%
Produktionskosten	67,3 Millionen US-Dollar	5.2%
Milchprodukte und Käse	45,6 Millionen US-Dollar	3.5%

Arbeits- und Personalkosten

Die Arbeitskosten für Red Robin beliefen sich im Jahr 2022 auf insgesamt 521,7 Millionen US-Dollar, was 40,3 % des gesamten Restaurantumsatzes entspricht.

• Durchschnittlicher Stundenlohn für Restaurantpersonal: 14,25 $
• Managementgehälter: 2,3 Millionen US-Dollar pro Jahr
• Leistungen an Arbeitnehmer: 87,4 Millionen US-Dollar

Miete und Instandhaltung von Anlagen

Die Belegungskosten für Red Robin beliefen sich im Jahr 2022 auf 186,2 Millionen US-Dollar, was 14,4 % des gesamten Restaurantumsatzes ausmacht.

Ausgabentyp	Jährliche Kosten
Leasingzahlungen	142,5 Millionen US-Dollar
Anlagenwartung	43,7 Millionen US-Dollar

Marketing- und Werbeausgaben

Die Marketingausgaben für Red Robin beliefen sich im Jahr 2022 auf 45,6 Millionen US-Dollar, was 3,5 % des gesamten Restaurantumsatzes entspricht.

• Budget für digitales Marketing: 18,2 Millionen US-Dollar
• Traditionelle Werbung: 22,4 Millionen US-Dollar
• Werbekampagnen: 5 Millionen US-Dollar

Investitionen in Technologie und digitale Infrastruktur

Die Technologieinvestitionen beliefen sich im Jahr 2022 auf insgesamt 37,8 Millionen US-Dollar, was 2,9 % des gesamten Restaurantumsatzes entspricht.

Kategorie „Technologie“.	Jährliche Investition
Point-of-Sale-Systeme	12,5 Millionen US-Dollar
Digitale Bestellplattformen	15,3 Millionen US-Dollar
Cybersicherheit	10 Millionen Dollar

Red Robin Gourmet Burgers, Inc. (RRGB) – Geschäftsmodell: Einnahmequellen

Verkauf von Dine-in-Restaurants

Für das Geschäftsjahr 2023 meldete Red Robin einen Gesamtumsatz von 1,15 Milliarden US-Dollar. Der Umsatz in Dine-in-Restaurants machte etwa 892 Millionen US-Dollar des Gesamtumsatzes aus.

Geschäftsjahr	Gesamteinnahmen aus dem Abendessen	Durchschnittliche Scheckgröße
2023	892 Millionen US-Dollar	$16.42

Bestellungen zum Mitnehmen und Liefern

Take-Away- und digitale Bestellkanäle erwirtschafteten im Jahr 2023 einen Umsatz von rund 258 Millionen US-Dollar.

• Der digitale Umsatz machte 22,4 % des gesamten Restaurantumsatzes aus
• Die Bestellungen außerhalb der Geschäftsräume stiegen im Jahresvergleich um 12,3 %

Franchise-Lizenzgebühren

Die Franchise-bezogenen Einnahmen für 2023 beliefen sich auf insgesamt 14,2 Millionen US-Dollar.

Lizenzeinnahmequelle	Betrag
Franchise-Lizenzgebühren	9,6 Millionen US-Dollar
Anfängliche Franchisegebühren	4,6 Millionen US-Dollar

Verkauf von Waren und Markenprodukten

Der Verkauf von Markenartikeln generierte im Jahr 2023 zusätzliche Einnahmen in Höhe von 3,5 Millionen US-Dollar.

Catering- und Sonderveranstaltungsdienste

Catering-Dienstleistungen trugen im Jahr 2023 22,1 Millionen US-Dollar zum Gesamtumsatz bei.

Art der Catering-Dienstleistung	Umsatzbeitrag
Firmenverpflegung	12,6 Millionen US-Dollar
Catering für private Veranstaltungen	9,5 Millionen US-Dollar

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Red Robin Gourmet Burgers, Inc. over the competition as we head into the end of 2025. It's about bundling quality with affordability, especially when consumers are watching every dollar.

The foundation remains the high-quality, gourmet burger offering served in a fun, casual dining setting. This is supported by operational improvements aimed at consistency. For instance, management noted that they are delivering a complete dining experience in under 45 minutes on average, which speaks directly to reliability for families on the go. Red Robin Gourmet Burgers, Inc. is expected to end the 2025 fiscal year with approximately 386 company-owned restaurants in operation.

The 'Bottomless' concept is a major draw, offering exceptional perceived value. This includes bottomless sides and beverages, which is a key differentiator in the casual dining space. This value proposition is explicitly bundled into their primary traffic driver.

Everyday value is cemented through targeted price-point promotions. The Big Yummm Burger Deal, launched in July 2025, is the prime example. This dine-in-only offer is priced at just $9.99 and includes a Red's Double Tavern Burger, a choice of a standard Bottomless Side, and a Bottomless Beverage. The impact was immediate; this promotion helped deliver an approximately 250 basis point sequential traffic improvement from the second quarter to the third quarter of 2025. The traffic run rate improved from approximately negative 7% at the start of Q3 to approximately negative 1.4% by the end of the quarter. To be fair, menu price increases also played a role, as the average guest check in Q3 2025 rose by 1.7%, supported by a 2.8% rise in net menu prices.

Here's a quick look at how that key value proposition is structured:

Value Component	Offer Detail	Pricing/Impact (Late 2025)
Everyday Value Promotion	Big Yummm Burger Deal (Dine-in only)	$9.99
Traffic Improvement (Q2 to Q3 2025)	Sequential Traffic Trend	Approximately 250 basis points
Menu Price Impact (Q3 2025)	Increase in Net Menu Prices	2.8%
Burger Quality Anchor	Red's Double Tavern Burger (part of deal)	Two hand-smashed patties
Consistency Metric	Average Dining Experience Time	Under 45 minutes

Menu diversification through the Donatos Pizza partnership continues to be a strategic pillar, especially for off-premise and shared appetizers. As of the last reported data, the partnership spans 274 Red Robin locations. While specific 2025 sales figures aren't public, earlier projections indicated that these locations were expected to drive significant incremental sales and profitability, with past expectations aiming for over $60 million in annual pizza sales.

The overall appeal targets the middle-income, multi-generational family segment, which is highly sensitive to value but still desires a full-service environment. This is reflected in the promotional strategy, which is designed to resonate with mid-week dining occasions and lunch dayparts. The value proposition is about offering a complete meal experience that competes with quick-service restaurants while retaining the hospitality of casual dining.

The core elements supporting this value proposition include:

• High-quality, gourmet burgers in a fun, casual dining atmosphere.
• Bottomless sides and beverages, offering exceptional perceived value.
• Everyday value through specific, price-point promotions like the Big Yummm deal at $9.99.
• Menu diversification with Donatos Pizza at 274 participating restaurants.
• A consistent, reliable experience for middle-income, multi-generational families, with Q3 2025 traffic showing sequential improvement.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Customer Relationships

You're looking at how Red Robin Gourmet Burgers, Inc. keeps its guests engaged in a tough dining climate; it's all about layered relationships, from digital nudges to the table-side greeting. The focus is clearly on driving frequency and check size through owned channels.

Red Robin Royalty Program for Personalized Rewards and Birthday Offers

The cornerstone of personalized retention is the Red Robin Royalty program. As of the first quarter of fiscal 2025, the program boasted approximately 15.3 million members. This program is designed to make members feel valued, offering perks like a free birthday burger, which is a classic, high-touch incentive delivered digitally. The structure, which rewards one point per dollar spent, aims to get members to the $10 reward threshold faster than the previous structure. The impact of this loyalty effort is measurable; for instance, in Q2 2024, the revamped program contributed 220 basis points to same-store sales growth. Furthermore, loyalty guest checks were noted to be around $4.40 higher than those from non-members in that period. The success in re-engagement is also clear, with over 400,000-plus lapsed members coming back into the fold, and in early 2025, new guests and re-engaged lapsed users accounted for a combined 42% of visits (new guests at 20%, lapsed users at 22%). Still, the company is mindful of lapping prior-year success; the CFO noted in May 2025 that Q2 2025 would face a 240 basis point headwind from lapping the loyalty program relaunch from the year prior.

Automated Digital Communication via the Mobile App and Email

The relationship extends well beyond the restaurant walls through automated digital touchpoints. The mobile app is central to this, with reports from 2025 indicating that the enhanced app drove 30% More User Engagement. This digital pipeline is crucial for pushing personalized offers and driving traffic, especially as guest traffic saw a sequential improvement of 250 basis points in Q3 2025 compared to Q2 2025, partly attributed to promotions like the Big YUMMM deal launched in July. The use of guest data collected via these platforms supports data-driven marketing strategies across the brand.

High-Touch, In-Restaurant Hospitality to Elevate the Guest Experience

While digital drives them in, the in-restaurant experience is where the brand aims to convert transactional visits into loyal patronage. This involves investing in labor and equipment to elevate service. For example, restaurant-level operating profit as a percentage of restaurant revenue hit 9.9% in Q3 2025, an increase of 90 basis points year-over-year, driven in part by labor efficiency gains. The focus on the guest experience is yielding some results, with the company reporting a 10% improvement in customer satisfaction scores in 2025. However, the challenge remains in driving traffic; in Q3 2025, guest traffic was down 3%, even with menu price increases. The average check per Guest in fiscal 2024 was $17.81, showing the value proposition they aim to deliver on-premise.

Transactional Relationship via Third-Party Delivery and To-Go Channels

A significant portion of the relationship is purely transactional, managed through off-premise channels. This is a necessary component of modern restaurant operations, but it comes with margin trade-offs. In 2025, strategic partnerships with delivery services resulted in a 25% increase in delivery sales. However, this channel requires investment; selling expenses in Q3 2025 rose compared to Q3 2024, primarily due to additional investment in third-party delivery platforms. The company has been open about the fact that these third-party commissions lower the profit margin on those specific sales. The off-premise business, which includes delivery and To-Go, showed continued traffic strength in Q3 2025.

Here's a quick view of some key metrics influencing these relationships:

Metric Category	Data Point	Period/Context	Source of Relationship Impact
Loyalty Membership Size	15.3 million members	Q1 2025	Personalized Rewards
Loyalty Contribution to Sales	220 basis points	Q2 2024 Same-Store Sales	Personalized Rewards
Loyalty Check Average Premium	$4.40 higher	Q2 2024 (vs. non-members)	Personalized Rewards
Digital Engagement	30% More User Engagement	2025 (Mobile App)	Automated Digital Communication
Delivery Sales Growth	25% increase	2025	Transactional Relationship
Customer Satisfaction Score	10% improvement	2025	In-Restaurant Hospitality
Guest Traffic Change	Down 3%	Q3 2025 (excluding menu price)	In-Restaurant Hospitality/Traffic

The blend of digital acquisition and in-restaurant service, supported by a large loyalty base, defines the current customer relationship strategy at Red Robin Gourmet Burgers, Inc. Finance: draft 13-week cash view by Friday.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Channels

The Channels block for Red Robin Gourmet Burgers, Inc. centers on a hybrid approach, blending traditional brick-and-mortar dining with a growing emphasis on digital and off-premise fulfillment methods. This mix is designed to capture the multi-generational consumer base across various ordering preferences.

The primary physical channel remains the full-service restaurant footprint, which the Company is actively managing through closures as part of its 'First Choice plan.'

• - Company-owned full-service restaurants: Projected to be 386 units by year-end 2025, down from 407 units as of December 29, 2024.
• - Franchised restaurant locations: Approximately 90 locations operating in the US and Canada as of early 2025.

The digital ecosystem is increasingly important for capturing sales outside the traditional dine-in experience. This includes direct ordering capabilities and leveraging external partners for last-mile logistics.

• - Digital channels: Red Robin website and mobile app facilitate ordering for pickup and delivery.
• - Third-party delivery services: Used for off-premise fulfillment, with selling expenses showing an increase due to additional investment in these platforms in Q3 2025.

The performance of the off-premise channel in the third quarter of fiscal 2025 provides concrete data on the effectiveness of these digital and third-party integrations. Here's a quick look at the channel performance metrics from Q3 2025:

Channel Component	Metric	Value (as of Q3 2025)
Company-Owned Restaurants (Projected End of Year)	Unit Count	386
Franchised Restaurants (Reported Early 2025)	Unit Count	90
Off-Premise Business (Digital/Delivery)	Percentage of Sales	Approximately 25%
Off-Premise Business (Digital/Delivery)	Traffic Trend	+2.9%
Donatos Pizza Integration (In-Restaurant)	Locations Offering Pizza (as of Dec 29, 2024)	269

The digital ordering capabilities are integrated across the physical locations, as evidenced by the Donatos pizza offering, which was available in 269 restaurants as of December 29, 2024, utilizing the in-restaurant infrastructure for both dine-in and off-premises Guests.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Customer Segments

The customer base for Red Robin Gourmet Burgers, Inc. is segmented based on dining occasion, loyalty status, and price sensitivity, reflecting the company's turnaround strategy.

The core demographic is identified as:

• Middle-income, multi-generational families seeking a casual dining experience.

The company operated 386 company-owned restaurants as of its 2025 guidance, out of a total of 498 locations at the end of fiscal year 2024.

Loyal guests form a distinct, high-value segment:

• Red Robin Royalty members, who are the most loyal and highest-spending guests.

The Red Robin Royalty database reached approximately 14.9 million members as of February 26, 2025, growing to approximately 15.3 million members in Q1 2025. Loyalty guest checks were about $4.40 higher than non-member checks in Q2 2024.

Value-seeking consumers are targeted with specific pricing initiatives:

• Value-seeking consumers responding to the new $9.99 price point strategy.
• Off-premise customers utilizing To-Go and delivery for convenience.

The success of the value offering and off-premise channels is quantified below:

Customer Segment Focus	Metric/Data Point	Value/Amount
Value-Seeking (Big Yummm Deal)	Percentage of customers ordering the $9.99 meal (August 2025)	About 9%
Value-Seeking (Big Yummm Deal)	Contribution to total sales (period ending Oct 5, 2025)	About 8%
Value-Seeking (Big Yummm Deal)	Expected negative impact on check averages	2% to 3%
Value-Seeking (Big Yummm Deal)	Expected drag on restaurant-level profit margins	1%
Off-Premise Customers	Share of total sales (period ending Oct 5, 2025)	A quarter
Loyalty Members	Total Royalty database size (Feb 2025)	Approximately 14.9 million members
Loyalty Members	Redemption threshold for Wingman tier	600 points

The Q2 2025 comparable restaurant revenue decline of 3.2% was driven by a 5.5% decline in guest traffic, which the Big Yummm deal helped improve sequentially through Q3 2025. Selling expenses in Q3 2025 increased due to investment in third-party delivery platforms.

The tiered structure for Red Robin Royalty members dictates spending behavior:

• Insider Royalty tier earns 10 points per $10 spent; redemption starts at 100 points.
• Wingman Royalty tier earns 12 points per $10 spent; redemption starts at 600 points.
• Captain Royalty tier earns 15 points per $10 spent; redemption starts at 1,000 points.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive the expense side of Red Robin Gourmet Burgers, Inc.'s business as of late 2025. Honestly, managing these costs is key to turning around profitability in the full-service casual dining space.

High food and beverage costs remain a pressure point. While the company saw its restaurant-level operating margin improve to 9.9% in the third quarter of fiscal 2025, management noted that labor efficiency gains were necessary to offset beef inflation. For the twelve weeks ended October 5, 2025, the Cost of Sales totaled $65,158 thousand.

Labor costs are significant given the full-service model. The company has been intensely focused on labor efficiency improvements; for instance, in fiscal 2024, labor as a percentage of restaurant revenue increased 200 basis points compared to fiscal 2023, though Q3 2025 margin improvement suggests progress in efficiency. The focus on efficiency is a direct response to these high fixed and variable labor expenses inherent in table service.

Restaurant operating expenses, which cover the physical footprint-think rent, utilities, and maintenance-are substantial. For the twelve weeks ended October 5, 2025, the aggregate of Restaurant operating costs, excluding depreciation and amortization, was reported at $218,344 thousand.

Marketing and selling expenses show direct investment in sales channels. Selling expenses for the third quarter of 2025 hit $6.8 million, up from $5.5 million in the third quarter of 2024. Management specifically cited this increase as being due to additional investment in third-party delivery platforms and other channels. The full-year 2024 selling expense was approximately $38 million, with an expectation to drive that down to approximately $30 million for the full year 2025 through cost efficiencies.

The capital structure dictates ongoing debt servicing costs. As of October 5, 2025, Red Robin Gourmet Burgers, Inc. reported outstanding borrowings under its credit facility of $177.7 million. This debt level requires consistent interest payments, which factor into the overall cost structure.

Here's a quick look at some key Q3 2025 cost and margin figures:

Metric	Amount (Twelve Weeks Ended Oct 5, 2025)	Amount (Q3 2025)
Total Revenues	$941,182 thousand (Year-to-Date)	$265.1 million
Cost of Sales	$218,344 thousand (Year-to-Date)	$65,158 thousand
Selling Expenses	Not specified in aggregate	$6.8 million
General and Administrative Costs	Not specified in aggregate	$16.9 million
Restaurant-Level Operating Margin	Not specified in aggregate	9.9%
Outstanding Borrowings	Not specified	$177.7 million

The company's liquidity position as of that date included $21.7 million of cash and cash equivalents, plus $29 million of available borrowing capacity under the revolving line of credit.

Finance: draft 13-week cash view by Friday.

Red Robin Gourmet Burgers, Inc. (RRGB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Red Robin Gourmet Burgers, Inc. brings in cash. It's a mix of the classic dine-in experience and newer channels, all built around selling those signature burgers.

The defintely primary source remains in-restaurant dining sales. This is where the bulk of the money comes from, even as the company works to optimize its footprint. For context on recent performance, total revenues for the year-to-date period ending October 5, 2025, stood at $941.2 million. This compares to the $1.25 billion in total revenues for the full fiscal year 2024.

Off-premise sales (To-Go and delivery orders) are a growing component. While specific revenue splits aren't always broken out clearly, management noted continued traffic strength in the off-remise business during the third quarter of fiscal 2025. The company ended the third quarter of fiscal 2025 with 386 company-owned restaurants in operation.

Here's a look at how the revenue streams manifested in the reported quarterly results:

Metric	Q3 Fiscal 2025 Revenue (in millions)	YTD Fiscal 2025 Revenue (in millions)	Impact Detail
Total Revenues	$265.1	$941.2	Q3 decreased $9.5 million year-over-year.
Comparable Restaurant Revenue (Including Loyalty)	Decreased 1.2%	Unchanged	YTD comparable revenue was flat including deferred loyalty revenue.
Comparable Restaurant Revenue (Excluding Loyalty)	Decreased 1.3%	Increased 0.6%	The underlying performance, excluding deferred revenue, showed a slight increase YTD.

Franchise and royalty fees from franchised locations provide a steady, high-margin revenue stream. While the exact 2025 dollar amount isn't published in the latest filings, the structure is clear. Ongoing franchise fees, typically structured as royalties, range from 4-8% of gross sales. Franchisees may also contribute to national advertising funds, usually an additional 1-3% of sales. The company has historically had nearly one-third of its restaurants operating under franchise agreements.

The accounting for the deferred loyalty program liability is important for understanding the timing of revenue recognition. Red Robin Royalty members earn an award for a free entrée after nine purchases. The company recognizes revenue from the loyalty program when the customer redeems the earned reward. For the third quarter of 2025, comparable restaurant revenue decreased 1.2%, but this figure included the recognition of deferred loyalty revenue; excluding it, the decrease was 1.3%. The unearned revenue balance related to the Royalty program was $22,050 thousand as of October 5, 2025.

The overall fiscal 2025 projection, as stated in the latest guidance, is total revenue of approximately $1.2 billion.

• - In-restaurant dining sales (the defintely primary source).
• - Off-premise sales (To-Go and delivery orders).
• - Franchise and royalty fees from franchised locations, typically 4% to 8% of gross sales.
• - Total revenue is projected to be approximately $1.2 billion for fiscal 2025.
• - Revenue recognition from the deferred loyalty program liability, which impacted Q3 comparable sales by 1.2% including recognition.

Finance: draft 13-week cash view by Friday.