United Rentals, Inc. (URI): Modelo de negócios Canvas [Jan-2025 Atualizado]

A United Rentals, Inc. (URI) permanece como um titã na indústria de aluguel de equipamentos, revolucionando como as empresas acessam máquinas críticas sem o enorme investimento inicial de propriedade. Ao se posicionar estrategicamente como um fornecedor abrangente de soluções, eles transformaram o aluguel de equipamentos de um mero serviço transacional para um ecossistema sofisticado e orientado a tecnologia que capacita os setores de construção, industrial e infraestrutura com flexibilidade e eficiência sem precedentes. Seu modelo inovador de modelo de negócios revela uma abordagem complexa e multidimensional que vai muito além do arrendamento simples de equipamentos, criando valor por meio de parcerias estratégicas, plataformas digitais de ponta e uma rede nacional que serve diversos segmentos de clientes com precisão e confiabilidade incomparáveis.

United Rentals, Inc. (URI) - Modelo de negócios: Parcerias -chave

Fabricantes de equipamentos

A United Rentals mantém parcerias estratégicas com os principais fabricantes de equipamentos:

Fabricante	Detalhes da parceria	Tipos de equipamentos
Caterpillar Inc.	Fornecedor de equipamentos primários	Construção e máquinas industriais
John Deere	Contrato de aquisição de equipamentos de longo prazo	Equipamento agrícola e de construção
Kubota	Parceria de equipamentos especializados	Equipamento de construção compacta

Fornecedores de construção e equipamentos industriais

A United Rentals colabora com vários fornecedores de equipamentos para manter uma frota diversificada:

• Indústrias Genie
• JLG Industries
• Terex Corporation
• Máquinas de construção de Hitachi

Parceiros de rede de aluguel estratégicos

A United Rentals estabeleceu parcerias para expandir a cobertura da rede de aluguel:

Tipo de parceiro	Número de parceiros	Alcance geográfico
Empresas de aluguel de equipamentos locais	87	Mercado norte -americano
Redes de equipamentos internacionais	12	Estratégia de expansão global

Provedores de manutenção e serviço

As principais parcerias de manutenção incluem:

• Serviços de reparo de equipamentos móveis
• Redes técnicas certificadas
• Empreiteiros de manutenção de serviços regionais

Empresas de integração de tecnologia e software

A United Rentals faz parceria com fornecedores de tecnologia:

Parceiro de tecnologia	Foco de integração	Ano de implementação
SEIVA	Planejamento de recursos corporativos	2019
Salesforce	Gerenciamento de relacionamento com o cliente	2020
ServiceNow	Plataformas de fluxo de trabalho digital	2021

Total Partnership Investments: US $ 127,4 milhões em 2023

United Rentals, Inc. (URI) - Modelo de negócios: atividades -chave

Serviços de aluguel e leasing de equipamentos

A United Rentals opera a maior frota de aluguel de equipamentos do mundo, com aproximadamente 473.000 unidades de aluguel a partir de 2023. A empresa gera receita anual de aluguel de US $ 10,4 bilhões em relação ao seu extenso portfólio de equipamentos.

Categoria de equipamento	Porcentagem de frota	Receita anual de aluguel
Equipamento de construção	45%	US $ 4,68 bilhões
Equipamento industrial	30%	US $ 3,12 bilhões
Equipamento especializado	25%	US $ 2,60 bilhões

Gerenciamento e manutenção da frota

A United Rentals mantém um sofisticado sistema de gerenciamento de frotas com uma despesa anual de manutenção de US $ 385 milhões. A empresa opera 1.200 locais de serviço na América do Norte.

• Idade média da frota: 4,2 anos
• Investimento anual de substituição da frota: US $ 1,6 bilhão
• Taxa de utilização da frota: 68,5%

Vendas de equipamentos de aluguel usados

A empresa gera receita significativa com as vendas de equipamentos, com as vendas de equipamentos usados ​​atingindo US $ 1,2 bilhão em 2023.

Tipo de equipamento	Volume anual de vendas	Valor médio de revenda
Equipamento de construção	US $ 725 milhões	45-55% do custo original
Equipamento industrial	US $ 475 milhões	40-50% do custo original

Suporte ao cliente e assistência técnica

A United Rentals emprega 21.500 profissionais de serviço dedicados ao suporte ao cliente, com um orçamento anual de atendimento ao cliente de US $ 275 milhões.

• Tempo médio de resposta: 2,3 horas
• Classificação de satisfação do cliente: 87%
• Disponibilidade de suporte técnico 24/7

Plataforma digital e desenvolvimento de tecnologia

A empresa investe US $ 180 milhões anualmente em tecnologia digital e desenvolvimento de plataformas, com uma força de trabalho tecnológica dedicada de 750 profissionais.

• Transações de plataforma de aluguel online: 62% do total de aluguel
• Usuários ativos de aplicativos móveis: 185.000
• Investimento anual de aprimoramento da plataforma digital: US $ 45 milhões

United Rentals, Inc. (URI) - Modelo de negócios: Recursos -chave

Frota de equipamentos extensos

A partir do quarto trimestre de 2023, a United Rentals possui uma frota de equipamentos no valor de US $ 16,4 bilhões. A frota consiste em aproximadamente:

Categoria de equipamento	Quantidade
Equipamento de construção	487.000 unidades
Equipamento industrial	215.000 unidades
Máquinas especializadas	168.000 unidades

Rede nacional de aluguel

A United Rentals opera:

• 1.288 localizações de aluguel nos Estados Unidos
• 90 locais no Canadá
• Cobertura geográfica total que abrange 49 estados e 4 províncias canadenses

Sistemas de gerenciamento de aluguel digital

A infraestrutura tecnológica inclui:

• Link URI plataforma digital com rastreamento de equipamentos em tempo real
• Aplicativo móvel para gerenciamento de aluguel
• Investimento tecnológico anual de US $ 124 milhões em 2023

Recursos de força de trabalho

Métrica de funcionários	2023 dados
Total de funcionários	22,175
Equipe técnica	8,750
Posse média dos funcionários	7,3 anos

Recursos financeiros

Métricas de capital financeiro para 2023:

• Receita total: US $ 9,94 bilhões
• Linhas de crédito disponíveis: US $ 1,5 bilhão
• Caixa e equivalentes em dinheiro: US $ 375 milhões
• Dívida total: US $ 6,8 bilhões

United Rentals, Inc. (URI) - Modelo de negócios: proposições de valor

Soluções abrangentes de aluguel de equipamentos

A United Rentals oferece mais de 4.400 locais de aluguel de equipamentos em toda a América do Norte. A empresa fornece mais de 4.000 tipos de equipamentos com um valor total da frota de US $ 15,4 bilhões a partir de 2023.

Categoria de equipamento	Porcentagem de frota
Equipamento de construção	42%
Equipamento industrial	33%
Equipamento especializado	25%

Termos e opções de aluguel flexíveis

A United Rentals oferece várias opções de duração de aluguel:

• Aluguel diário
• Aluguel semanal
• Aluguel mensal
• Aluguel de projetos de longo prazo

Alternativa econômica à propriedade do equipamento

A economia média de custos para clientes variam entre 30-50% em comparação com a compra do equipamento. A receita de 2022 da empresa foi de US $ 9,4 bilhões, demonstrando demanda significativa do mercado por soluções de aluguel.

Ampla gama de equipamentos de alta qualidade e bem conservados

Métrica de manutenção de equipamentos	Desempenho
Investimento anual de manutenção de frota	US $ 800 milhões
Idade média do equipamento	4,3 anos
Porcentagem de tempo de atividade do equipamento	95%

Acesso sob demanda a máquinas industriais especializadas

A United Rentals serve vários setores industriais com equipamentos especializados:

• Petróleo e gás
• Geração de energia
• Petroquímico
• Fabricação
• Infraestrutura

Valor do inventário de equipamentos especializados total: US $ 3,6 bilhões

United Rentals, Inc. (URI) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de aluguel online e móveis

A United Rentals opera uma plataforma abrangente de aluguel digital com as seguintes especificações:

Métricas de plataforma digital	2023 Estatísticas
Transações de aluguel online	1,4 milhão de transações digitais
Downloads de aplicativos móveis	275.000 usuários ativos
Disponibilidade de inventário online	Mais de 4.300 tipos de equipamentos

Gerenciamento de conta dedicado

A United Rentals fornece serviços especializados de gerenciamento de contas:

• Gerentes de contas em nível corporativo para 3.200 clientes corporativos
• Valor médio do contrato: US $ 687.000 por cliente corporativo
• Soluções de equipamentos personalizados para projetos em larga escala

Serviços de suporte ao cliente 24/7

A infraestrutura de suporte ao cliente inclui:

Canal de suporte	Detalhes operacionais
Disponibilidade de call center	24/7 de apoio nacional
Tempo médio de resposta	12 minutos
Interações de suporte anual	2,3 milhões de pontos de contato do cliente

Consulta de equipamentos personalizados

Recurso dos Serviços de Consulta:

• 150 especialistas em equipamentos dedicados
• Consulta técnica para 87% das solicitações complexas de aluguel
• Serviços de configuração de equipamentos personalizados

Parcerias contratuais de longo prazo

Detalhes da parceria:

Categoria de parceria	2023 Estatísticas
Contratos de longo prazo	1.850 acordos de vários anos
Duração média do contrato	3,2 anos
Repetir a taxa de cliente	76% de retenção de clientes

United Rentals, Inc. (URI) - Modelo de Negócios: Canais

Site de aluguel online e aplicativo móvel

Em 2023, a United Rentals opera uma plataforma on -line com 1,7 milhão de usuários registrados. A plataforma digital processa aproximadamente 45% do total de transações de aluguel de equipamentos, gerando US $ 3,2 bilhões em receita on -line anual.

Métricas de canal digital	2023 dados
Usuários online registrados	1,7 milhão
Porcentagem de transações on -line	45%
Receita online	US $ 3,2 bilhões

Locais de aluguel físico em todo o país

A United Rentals mantém 1.345 locais de aluguel nos Estados Unidos e no Canadá a partir de 2023.

• Total de Centros de Aluguel: 1.345
• Cobertura geográfica: 49 estados dos EUA e 10 províncias canadenses
• Inventário médio por local: US $ 4,5 milhões

Equipe de vendas diretas

A empresa emprega 19.500 profissionais de vendas e serviços com uma receita média anual por representante de vendas de US $ 2,7 milhões.

Métricas da equipe de vendas	2023 dados
Total de profissionais de vendas	19,500
Receita média por representante	US $ 2,7 milhões

Feiras de equipamentos e eventos do setor

A United Rentals participa de 87 eventos do setor anualmente, gerando aproximadamente US $ 215 milhões em contratos relacionados ao evento direto.

Marketing digital e divulgação de clientes

O orçamento de marketing digital da empresa atinge US $ 42 milhões anualmente, com campanhas direcionadas no LinkedIn, plataformas da indústria da construção e canais digitais especializados.

• Orçamento anual de marketing digital: US $ 42 milhões
• Plataformas de marketing digital primárias: LinkedIn, sites da indústria da construção
• Alcance digital direcionado: 350.000 contatos profissionais

United Rentals, Inc. (URI) - Modelo de negócios: segmentos de clientes

Empresas de construção

A United Rentals atende a aproximadamente 135.000 clientes de construção em toda a América do Norte. A empresa gera US $ 9,4 bilhões em receita anual com aluguel de equipamentos de construção.

Quebra de segmento	Porcentagem de base de clientes de construção
Grandes empresas de construção	42%
Empresas de construção de médio porte	35%
Pequenas empresas de construção	23%

Fabricantes industriais

A United Rentals suporta 52.000 clientes de fabricação industrial com aluguel de equipamentos especializados, gerando aproximadamente US $ 1,8 bilhão em receita do segmento industrial.

• Aluguel de equipamentos de fabricação automotiva
• Suporte de máquinas pesadas
• Ferramenta de precisão e arrendamento de equipamentos

Agências governamentais

A United Rentals atende a 6.500 clientes da agência governamental, com US $ 750 milhões em contratos anuais relacionados ao governo.

Segmento do governo	Valor anual do contrato
Governo federal	US $ 325 milhões
Governos estaduais	US $ 275 milhões
Agências municipais	US $ 150 milhões

Projetos de desenvolvimento de infraestrutura

Os projetos de infraestrutura representam US $ 2,3 bilhões em receita anual da United Rentals, com 8.700 clientes de infraestrutura ativa.

• Infraestrutura de transporte
• Infraestrutura de utilidade
• Projetos do setor de energia

Pequenas e médias empresas

A United Rentals suporta 45.000 clientes comerciais pequenos e médios, gerando US $ 1,5 bilhão em receita de aluguel.

Tamanho comercial	Número de clientes	Contribuição da receita
Pequenas empresas (1-50 funcionários)	32,000	US $ 750 milhões
Empresas médias (51-500 funcionários)	13,000	US $ 750 milhões

United Rentals, Inc. (URI) - Modelo de negócios: estrutura de custos

Aquisição e manutenção de equipamentos

A United Rentals reportou um investimento total na frota de US $ 4,3 bilhões em 2022. Os custos anuais de manutenção de equipamentos foram de aproximadamente US $ 687 milhões. As despesas de substituição e expansão da frota totalizaram US $ 1,9 bilhão no mesmo ano fiscal.

Categoria de custo	Valor (2022)
Investimento total da frota	US $ 4,3 bilhões
Custos de manutenção de equipamentos	US $ 687 milhões
Substituição/expansão da frota	US $ 1,9 bilhão

Força de trabalho e despesas de pessoal

A United Rentals empregou 21.700 funcionários em 2022. O total de despesas com pessoal, incluindo salários e benefícios, foi de US $ 1,6 bilhão.

• Compensação média dos funcionários: US $ 73.972 por ano
• Alocação de benefícios dos funcionários: 28% do total de despesas de pessoal
• Investimento de treinamento e desenvolvimento: US $ 42 milhões

Investimentos de tecnologia e plataforma digital

Os custos de infraestrutura de tecnologia e plataforma digital atingiram US $ 127 milhões em 2022. Os investimentos em segurança cibernética foram de aproximadamente US $ 18,5 milhões.

Categoria de investimento em tecnologia	Valor (2022)
Desenvolvimento total da plataforma digital	US $ 127 milhões
Investimentos de segurança cibernética	US $ 18,5 milhões

Custos de sobrecarga e instalação operacionais

A United Rentals conseguiu 1.341 localizações de aluguel em 2022. As despesas totais de instalações e despesas gerais operacionais foram de US $ 612 milhões.

• Manutenção da instalação: US $ 94 milhões
• Despesas de aluguel e arrendamento: US $ 203 milhões
• Custos de utilidade: US $ 47 milhões

Despesas de marketing e vendas

As despesas de marketing e vendas totalizaram US $ 338 milhões em 2022. O marketing digital representou 42% do orçamento total de marketing.

Categoria de despesa de marketing	Valor (2022)
Despesas totais de marketing e vendas	US $ 338 milhões
Orçamento de marketing digital	US $ 142 milhões

United Rentals, Inc. (URI) - Modelo de negócios: fluxos de receita

Aluguel de equipamentos de curto prazo

Em 2023, a United Rentals registrou receita total de US $ 16,4 bilhões. O aluguel de equipamentos de curto prazo constitui uma parcela significativa deste fluxo de receita.

Categoria de aluguel	Contribuição da receita	Faixa de taxa de aluguel
Equipamento de construção	US $ 8,7 bilhões	$ 150 - US $ 5.000 por dia
Equipamento industrial	US $ 4,2 bilhões	$ 200 - $ 3.500 por dia
Equipamento especializado	US $ 1,9 bilhão	$ 300 - US $ 6.000 por dia

Leasing de equipamentos de longo prazo

O arrendamento de equipamentos de longo prazo gerou aproximadamente US $ 2,5 bilhões em receita para aluguel da United em 2023.

• Duração média do arrendamento: 12-36 meses
• Faixa do valor do contrato de arrendamento: US $ 50.000 - $ 500.000
• Indústrias primárias: construção, energia, fabricação

Vendas de equipamentos usados

A United Rentals gerou US $ 1,3 bilhão em vendas de equipamentos usados ​​em 2023.

Tipo de equipamento	Volume de vendas	Valor médio de revenda
Máquinas de construção	4.200 unidades	US $ 85.000 por unidade
Equipamento industrial	2.100 unidades	US $ 65.000 por unidade

Serviços de manutenção e reparo

Os serviços de manutenção e reparo contribuíram com US $ 600 milhões para a receita da United Rentals em 2023.

• Valor médio do contrato de serviço: US $ 15.000 - US $ 75.000
• Tempo de resposta de serviço: 4-24 horas
• Cobertura de serviço: Rede Nacional

Serviços complementares relacionados ao equipamento

Os serviços suplementares geraram aproximadamente US $ 400 milhões em receita adicional.

Tipo de serviço	Receita	Taxa de serviço médio
Transporte de equipamentos	US $ 180 milhões	$ 500 - US $ 2.500 por transporte
Treinamento e certificação	US $ 120 milhões	$ 250 - US $ 1.500 por sessão
Consultoria técnica	US $ 100 milhões	$ 1.000 - US $ 10.000 por projeto

United Rentals, Inc. (URI) - Canvas Business Model: Value Propositions

You're looking at how United Rentals, Inc. delivers unique value to its diverse customer base as of late 2025. It's not just about renting a machine; it's about providing a complete solution that drives the customer's project forward.

One-stop-shop for general and specialized equipment rentals

United Rentals, Inc. positions itself as the single source for nearly all equipment needs, which simplifies procurement and logistics for customers. This comprehensive offering is a key differentiator in the fragmented North American equipment rental market, where United Rentals, Inc. holds a dominant 15% market share, significantly ahead of competitors like Sunbelt at 11%. The scale allows them to support massive projects with both standard and niche gear. In the third quarter of 2025, the specialty rental segment alone generated a record $1.265 billion in revenue, underscoring the breadth of the one-stop-shop proposition.

Increased customer productivity through reliable, modern equipment

Reliability translates directly into uptime, which is critical for project timelines. United Rentals, Inc. actively manages a massive fleet, evidenced by its significant capital investment plans. The company lifted its full-year 2025 capital expenditure guidance to a range of $4.0 billion to $4.2 billion to support current and anticipated growth. This investment keeps the fleet modern, which is reflected in operational metrics. For instance, fleet productivity, which combines rates, utilization, and mix, increased by 2.0% year-over-year in the third quarter of 2025. That's how you keep a customer's job moving.

Financial flexibility by avoiding large capital equipment purchases

For customers, renting equipment converts a large, illiquid capital expenditure (CapEx) into a predictable operating expense. This preserves working capital for core business activities. You can see the capital United Rentals, Inc. is deploying into its fleet, but the value proposition for the customer is the avoidance of that outlay. Year-to-date through September 30, 2025, United Rentals, Inc. returned $1.633 billion to shareholders through $1.283 billion in share repurchases and $350 million in dividends paid. That capital, which customers avoid tying up in owned assets, is being actively managed and returned to the market.

Specialized solutions (e.g., Trench Safety, Power & HVAC) with expert consultation

The specialty segment is a major growth engine, proving that expertise in niche areas is a powerful value driver. This segment's revenue reached $1.265 billion in Q3 2025, marking an 11.4% year-over-year increase. The specialty portfolio, which includes Trench Safety and Power & HVAC, now represents 33.4% of total revenue as of Q1 2025. Customers aren't just getting a shield; they are getting engineered solutions compliant with OSHA standards, backed by consultation to ensure proper application and compliance.

Industry-leading safety programs and risk management tools

Safety is non-negotiable, and United Rentals, Inc. embeds this into its offering through technology and training. They provide risk management tools like equipment access management using RFID readers to restrict use to trained operators, which reduces risks like rollovers. Furthermore, the company supports compliance and worker protection through its United Academy, which trains thousands of construction professionals annually on general safety and OSHA regulations.

Here is a snapshot of the financial context supporting these value drivers as of late 2025:

Metric	Value / Rate (As of Late 2025 Data)	Context
Projected Full-Year 2025 Total Revenue	$16.0 billion to $16.2 billion	Raised guidance reflects strong customer demand
Q3 2025 Specialty Rental Revenue	$1.265 billion	Represents an 11.4% year-over-year increase
Market Share (North America)	15%	Industry leader, ahead of Sunbelt (11%)
Q3 2025 Fleet Productivity Growth (YoY)	2.0%	Indicates effective management of the rental fleet
Total Shareholder Returns (YTD Sept 30, 2025)	$1.633 billion	Comprised of $1.283 billion in buybacks and $350 million in dividends

Finance: review the impact of the raised $4.0 billion to $4.2 billion CapEx guidance on Q4 free cash flow projections by Monday.

United Rentals, Inc. (URI) - Canvas Business Model: Customer Relationships

You're looking at how United Rentals, Inc. (URI) keeps its customers coming back, which is really about making the rental process as frictionless as possible, especially for the big players. The relationship strategy hinges on a multi-pronged approach, blending high-touch service for complex needs with powerful digital tools for everyday transactions.

Dedicated account managers for large, long-term contracts

For the largest construction and industrial customers, the relationship is managed directly. This ensures alignment on massive, multi-year infrastructure or industrial maintenance projects. While specific account manager count isn't public, the focus on large projects is clear: Rental revenue in the third quarter of 2025 reached a record of $3.665 billion, supported again by growth from large projects and key verticals. This segment demands a dedicated, consultative approach to ensure fleet deployment and service reliability match complex schedules.

High-touch, expert consultation for complex specialty projects

United Rentals, Inc. heavily leans into its specialty business, which acts as a significant differentiator and relationship builder. This segment, covering things like power, climate control, and trench safety, requires deep technical knowledge. Specialty rental revenue hit $1.1 billion in the second quarter of 2025, marking a 14.0% year-over-year increase. The company plans to open at least 50 total specialty locations in 2025, showing a commitment to bringing expert solutions closer to the customer. This expert consultation builds a sticky relationship because the equipment is often niche and mission-critical.

Digital self-service via the online marketplace and mobile apps

For the majority of transactions, the relationship is increasingly digital and self-service. This is where you see the most concrete numbers reflecting customer adoption. The company's digital initiatives are definitely paying off in terms of ease of use and speed.

Here's the quick math on digital adoption as of mid-2025:

Digital Metric	Latest Reported Figure (2025)	Context/Change
Revenue from Digital Tool Users	76% of revenue	Up from 70% in 2023.
Online Revenue Growth (YoY)	22% increase	Reported in Q2 2025.
Online Payments Growth (YoY)	31% growth	Reported in Q2 2025.
Online Field Service Requests (YoY)	23% increase	Reported in Q2 2025.
Time Reduction with Smart Suggestions	27% reduction	Time to identify/order equipment.

What this estimate hides is the sheer scale of the fleet being managed digitally. United Rentals, Inc. has the largest number of telematics-enabled equipment in the industry, with over 375,000 units providing remote usage data through the Total Control solution.

Focus on being the 'partner of choice' for construction and industrial customers

This is the stated goal driving the relationship strategy. CEO Matthew Flannery reiterated this focus in Q3 2025, noting that the team's commitment to living the One UR culture and focusing on being the partner of choice allows them to deliver expected results. The company maintains an industry-leading market share of 15% in North America, ahead of competitors like Sunbelt at 11%. This market position is a direct reflection of customer preference.

Loyalty driven by fleet availability and service reliability

Ultimately, loyalty in this business comes down to having the right asset, at the right time, and keeping it running. Fleet productivity, which combines rental rates, time utilization, and mix changes, increased 3.3% year-over-year in Q2 2025. The total original cost of the fleet stood at $22.09 billion as of August 2025, and the company is investing heavily to maintain and grow this asset base, with gross rental capital expenditures planned between $4 billion and $4.2 billion for the full year 2025. This massive investment directly supports the promise of availability and reliability.

The relationship structure can be summarized by the service channels:

• Dedicated Sales/Account Managers for major accounts.
• Expert teams for specialty solutions.
• Self-service via Mobile App and Online Marketplace.
• Telematics integration for remote fleet optimization.

Finance: draft 13-week cash view by Friday.

United Rentals, Inc. (URI) - Canvas Business Model: Channels

The Channels block for United Rentals, Inc. centers on an integrated physical and digital approach to reach its diverse customer base, spanning construction, industrial, utilities, and municipalities.

Physical branch network for equipment pickup and service represents the backbone of United Rentals, Inc.'s accessibility. This network is designed for immediate customer access and local service delivery.

The scale of this physical presence as of late 2025 is substantial, supporting the company's market leadership.

Channel Metric	Value (As of 2025 Data)
Total Rental Locations	1,625
North America Rental Locations	1,504
Europe Rental Locations	38
Australia Rental Locations	23
New Zealand Rental Locations	19

This physical footprint is complemented by dedicated personnel focused on high-value customer relationships.

Direct sales force and account management teams drive penetration in key accounts and complex projects. You're engaging with a large, established team.

• Member count of the sales team: 3,400+.
• Sales roles include field-based positions in national accounts and government sales.
• Entry-level roles are available for college graduates to grow into outside sales.

The digital evolution is a critical component, moving customers toward self-service and efficiency gains.

Digital marketplace/e-commerce platform enhances customer experience and operational efficiency. The growth in digital adoption is clear.

• Online revenue growth year-over-year (as of Q1 2025): 22%.
• Percentage of total revenue utilizing digital channels (as of Q1 2025): 76%.

Finally, getting the equipment to the job site is managed through a sophisticated internal capability.

Delivery and logistics services for on-site equipment deployment are essential, especially for large projects and specialty rentals. This capability is significant enough to rank United Rentals, Inc. highly among private carriers.

• United Rentals, Inc. ranks No. 11 on the Transport Topics Top 100 list of the largest private carriers.
• High delivery costs were noted in Q2 2025, driven by strong growth in the matting business and ongoing fleet repositioning across the footprint.

United Rentals, Inc. (URI) - Canvas Business Model: Customer Segments

You're looking at the core customer base United Rentals, Inc. serves, which drives its position as the North American market leader with a reported 15% market share.

The customer base is primarily served through two main reporting segments: General Rentals and Specialty Rentals, which map directly to the types of customers listed.

Large construction companies and general contractors form a significant portion of the General Rentals segment. This segment generated rental revenue of $2.268 billion in the second quarter of 2025 and an implied $2.400 billion in the third quarter of 2025, based on total rental revenue of $3.665 billion and specialty rental revenue of $1.265 billion for Q3 2025.

Small to mid-sized contractors and local businesses are also served through the General Rentals segment, which supports a broad spectrum of non-national account customers. The company's physical footprint, with 1,601 North American locations as of March 31, 2025, is structured to serve these local needs, comprising 995 General Rental branches.

Industrial sectors: oil and gas, power generation, manufacturing, along with customers engaged in Infrastructure projects (e.g., government, utilities, large-scale public works), are key drivers for both segments, but particularly the Specialty business. CEO Matthew Flannery noted continued strength in serving both specialty equipment needs and large projects as a fuel for growth through the third quarter of 2025.

Specialty end-markets requiring specific, high-value equipment are captured by the Specialty Rentals segment, which has been a major focus for United Rentals, Inc. This segment achieved record rental revenue of $1.265 billion in the third quarter of 2025. As of the first quarter of 2025, the Specialty business represented 33.4% of total revenue, up from 14.5% in 2014.

The company supports this diverse customer base with a fleet valued at an average original equipment at cost (OEC) of approximately $21 billion as of March 31, 2025.

Here's a quick look at the scale and performance metrics tied to serving these segments as of mid-2025:

Metric	Value (Latest Reported)	Period/Date
Total Revenue Guidance (FY 2025)	$15.8 billion to $16.1 billion	Full Year 2025
Total Revenue (TTM)	$15.99 billion	As of September 30, 2025
Specialty Revenue (% of Total Revenue)	33.4%	As of Q1 2025
Specialty Rentals Segment Rental Revenue	$1.265 billion	Q3 2025
General Rentals Segment Rental Revenue	$2.400 billion (Implied)	Q3 2025
Total North American Locations	1,601	March 31, 2025

The customer engagement model is supported by specific operational focuses:

• Focus on serving customers across both construction and industrial end-markets.
• Maintaining 606 Specialty branches across North America as of March 31, 2025.
• Delivering value through a one-stop-shop model and industry-leading technology.
• Achieving fleet productivity growth of 2.0% year-over-year in the third quarter of 2025.

Finance: review the capital expenditure plan against the projected $2.2 billion to $2.5 billion net rental capital expenditure guidance for 2025.

United Rentals, Inc. (URI) - Canvas Business Model: Cost Structure

You're looking at the major expenses that keep the massive fleet of United Rentals, Inc. moving and growing, which is key to understanding their cost structure as of late 2025. Honestly, for a capital-intensive business like this, the fleet itself drives most of the costs.

High gross rental capital expenditures (CapEx) for fleet

The investment in new equipment to meet demand is substantial. Year-to-date through the third quarter of 2025, gross rental capital expenditures totaled $3.760 billion. This aggressive spending led United Rentals, Inc. to raise its full-year 2025 guidance for gross rental purchases to a range of $4.0-$4.2 billion. This high CapEx is a direct result of supporting stronger-than-expected demand.

Here's a look at the investment scale:

Metric	Amount/Range	Period/Context
YTD Gross Rental CapEx	$3.760 billion	Year-to-date Q3 2025
FY 2025 Gross Rental Purchases Guidance	$4.0 billion to $4.2 billion	Full Year 2025 Outlook
Q3 2025 Gross Rental CapEx	$1.49 billion	Third Quarter 2025

The fleet size United Rentals, Inc. manages is valued at approximately $23 billion as of Q3 2025.

Significant fleet maintenance and repair costs

While specific maintenance and repair dollar figures aren't broken out separately in the immediate results, the impact is seen in margin compression. The general rentals segment rental gross margin decreased by 90 basis points year-over-year in Q3 2025, primarily due to inflation and normal cost variability. Increased depreciation expense, which is tied to the value and age of the fleet, also contributed to margin pressure in the specialty rentals segment.

Labor and personnel costs

United Rentals, Inc. supports its operations with a large workforce. As of late 2025, the company employed approximately 27,900 employees across its global branch locations. These personnel include branch staff, technicians for repairs, and delivery drivers, all contributing to the overall Selling, General & Administrative (SG&A) expenses, which increased by $23 million in Q3 2025, in line with revenue growth.

Delivery, logistics, and fleet repositioning costs

Moving equipment is a persistent and growing cost challenge. In the third quarter of 2025, delivery costs specifically increased by 20% year-on-year, while rental revenue only grew by roughly 6%. This gap translated to over $30 million of additional cost year-on-year, dragging EBITDA margins down by almost 80 basis points. This was driven by higher fleet repositioning costs to support large projects and increased use of third-party outside haul to meet strong demand.

Interest expense on debt used to finance the fleet

Financing the large fleet requires significant debt, leading to interest expense. For the three months ended June 30, 2025, interest expense, net decreased slightly year-over-year, with the weighted average interest rate on variable debt instruments at 5.6 percent. However, looking at the first half of 2025, interest expense, net increased by 6.6 percent year-over-year for the six months ended June 30, 2025. Earlier in the year, for the first quarter ended March 31, 2025, interest expense, net had increased by 15.0 percent year-over-year, reflecting increased average debt.

You should track that variable rate closely; it definitely changes the cost of capital.

United Rentals, Inc. (URI) - Canvas Business Model: Revenue Streams

You see the core of United Rentals, Inc.'s (URI) cash engine is definitely the rental and leasing of equipment. This is where the bulk of the money comes from, plain and simple. For the third quarter of 2025, the rental revenue alone hit a record of $3.665 billion. That number shows you the sheer scale of their operations in that period.

Next up, you have the proceeds from selling off equipment that has cycled out of the rental fleet. This is a crucial part of managing asset value. In Q3 2025, the company generated $333 million in proceeds from used equipment sales. This stream helps offset the cost of new fleet investment.

Here's a quick look at how those key components stack up against the full-year expectation you are tracking. Remember, this guidance was raised based on strong demand seen through Q3.

Revenue Component	Amount (Q3 2025)	Full Year 2025 Guidance
Rental Revenue	$3.665 billion	Total Revenue Range: $16.0 billion to $16.2 billion
Used Equipment Sales Proceeds	$333 million	Total Revenue Midpoint Implied Growth (vs. 2024): Roughly 5%
Total Revenue (Q3 2025)	$4.229 billion	Adjusted EBITDA Range (Raised): $7.325 billion to $7.425 billion

Beyond the headline rental and sales figures, United Rentals, Inc. pulls in revenue from services that support the primary rental transaction. These are the add-ons that make their one-stop-shop model work. Management noted that growth in ancillary revenues was a key driver when they raised guidance back in Q2, so it's an important, though smaller, piece of the puzzle. You should defintely keep an eye on these areas as they often carry higher margins.

• Delivery, maintenance, and fuel charges associated with equipment deployment and use.
• Fees collected for value-added services, such as safety training programs for customer crews.
• Revenue generated from fleet management tools and other technology-enabled services offered to customers.