Endava plc (DAVA): Business Model Canvas

In der sich schnell entwickelnden Landschaft der digitalen Transformation entwickelt sich Endava plc (DAVA) zu einem Kraftpaket für technologische Innovationen, das sich strategisch durch das komplexe Terrain globaler Technologiedienstleistungen bewegt. Durch die Nutzung eines ausgefeilten Geschäftsmodells, das Nearshore-Expertise, modernste digitale Technik und strategische Partnerschaften nahtlos miteinander verbindet, hat sich Endava als dynamische Kraft bei der Bereitstellung umfassender digitaler Lösungen in verschiedenen Branchen positioniert. Ihr einzigartiger Ansatz kombiniert technologische Kompetenz mit einem flexiblen, kundenorientierten Rahmen, der es Unternehmen ermöglicht, digitale Initiativen zu beschleunigen, Kosten zu senken und beispielloses technologisches Potenzial freizusetzen.

Endava plc (DAVA) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Technologieallianzen

Endava unterhält strategische Partnerschaften mit führenden globalen Technologieanbietern:

Partner	Partnerschaftsfokus	Gründungsjahr
Microsoft	Cloud- und digitale Transformationslösungen	2015
Amazon Web Services (AWS)	Cloud-Infrastruktur und -Dienste	2017
Salesforce	CRM- und Unternehmenslösungen	2016

Kooperationen mit Beratungsunternehmen

Zu den wichtigsten Beratungspartnerschaften gehören:

• Deloitte Digital
• Accenture-Technologiedienstleistungen
• PwC-Praxis für digitale Transformation

Nearshore-Lieferzentren

Endava betreibt strategische Nearshore-Lieferzentren in:

Land	Anzahl der Lieferzentren	Gesamtzahl der Mitarbeiter
Rumänien	4	2,350
Bulgarien	2	1,100
Nordmazedonien	1	550

Akademische Partnerschaften

Endava arbeitet mit Universitäten zur Talentakquise zusammen:

• Technische Universität Cluj-Napoca
• Universität Bukarest
• Sofia-Universität „St. Kliment Ohridski“

Technologie-Ökosystem-Partnerschaften

Zu den Partnerschaften zur digitalen Transformation gehören:

Technologiedomäne	Wichtige Partner	Fokusbereich
Künstliche Intelligenz	Google Cloud KI	Lösungen für maschinelles Lernen
Cybersicherheit	Palo Alto Networks	Unternehmenssicherheits-Frameworks
IoT-Plattformen	IBM Watson IoT	Lösungen für vernetzte Geräte

Endava plc (DAVA) – Geschäftsmodell: Hauptaktivitäten

Kundenspezifische Softwareentwicklung und Ingenieurdienstleistungen

Endava erzielte im Geschäftsjahr 2023 einen Umsatz von 706,1 Millionen Pfund. Das Unternehmen beschäftigte 8.350 Technologieexperten in mehreren globalen Lieferzentren.

Servicekategorie	Umsatzbeitrag	Geografische Aufteilung
Kundenspezifische Softwareentwicklung	42 % des Gesamtumsatzes	Großbritannien: 35,2 %
Unternehmenstechnologielösungen	33 % des Gesamtumsatzes	Nordamerika: 29,7 %
Digitale Produktentwicklung	25 % des Gesamtumsatzes	Kontinentaleuropa: 35,1 %

Beratung zur digitalen Transformation

Endava bietet umfassende digitale Transformationsstrategien für mehrere Branchen.

• Digitale Transformation von Finanzdienstleistungen
• Modernisierung der Gesundheitstechnologie
• Digitale Lösungen für Einzelhandel und Verbraucher
• Beratung im Bereich Medien- und Unterhaltungstechnologie

Cloud-Migrations- und Modernisierungsdienste

Cloud-Dienste machten im Jahr 2023 28 % des gesamten Serviceangebots von Endava aus.

Cloud-Plattform	Migrationsdienste	Modernisierungsschwerpunkt
AWS	35 % der Cloud-Migrationen	Transformation des Altsystems
Microsoft Azure	30 % der Cloud-Migrationen	Neugestaltung der Unternehmensarchitektur
Google Cloud	15 % der Cloud-Migrationen	Skalierbare Infrastrukturentwicklung

Agile Softwareproduktentwicklung

Endava behauptet 85 % Kundenbindungsrate durch fortschrittliche agile Methoden.

• Scrum Framework-Implementierung
• DevOps-Integration
• Kontinuierliche Lieferpraktiken

User Experience (UX) und Design Services

Designorientierte Dienstleistungen machten im Jahr 2023 22 % des gesamten Dienstleistungsportfolios von Endava aus.

Design-Service	Spezialisierung	Kundenbranchen
UX/UI-Design	Interaktives Prototyping	Finanztechnologie
Designforschung	Analyse des Benutzerverhaltens	Gesundheitswesen
Digitales Produktdesign	Interaktionsdesign	Einzelhandel und E-Commerce

Endava plc (DAVA) – Geschäftsmodell: Schlüsselressourcen

Hochqualifizierte Technologieexperten

Zum 31. Dezember 2023 beschäftigte Endava 8.561 Technologieexperten in mehreren Regionen.

Geografische Region	Anzahl der Fachkräfte
Rumänien	3,456
Vereinigtes Königreich	1,287
Lateinamerika	2,134
Andere Regionen	1,684

Fortgeschrittene technologische Expertise

Endava demonstriert Fachwissen im Digital Engineering in mehreren Technologiebereichen.

• Cloud-Engineering
• Künstliche Intelligenz/Maschinelles Lernen
• Cybersicherheitslösungen
• Digitales Produktdesign

Fähigkeiten zur digitalen Transformation

Für das Geschäftsjahr 2023 meldete Endava einen Umsatz von 1,43 Milliarden US-Dollar, wobei sich 92 % auf digitale Transformationsdienste konzentrierten.

Skalierbares Bereitstellungsmodell

Bereitstellungsmodellkomponente	Kapazität
Globale Lieferzentren	12
Nearshore-Standorte	7
Durchschnittliche Projektteamgröße	15-25 Fachkräfte

Geistiges Eigentum und Innovation

Endava investierte im Geschäftsjahr 2023 42,3 Millionen US-Dollar in Forschung und Entwicklung.

• Patentanmeldungen: 8
• Innovationslabore: 3
• Jährliche Innovationsinvestition: 3,2 % des Gesamtumsatzes

Endava plc (DAVA) – Geschäftsmodell: Wertversprechen

Durchgängige digitale Engineering-Lösungen

Endava bietet umfassende digitale Engineering-Dienstleistungen mit Schwerpunkt auf:

• Beratung zur digitalen Transformation
• Entwicklung von Softwareprodukten
• Cloud-Migration und Modernisierung

Servicekategorie	Umsatzbeitrag	Kundensegmente
Digitales Engineering	622,3 Millionen US-Dollar (GJ 2023)	Finanzdienstleistungen, Technologie, Medien

Beschleunigte Markteinführungszeit für digitale Kundeninitiativen

Endava bietet eine schnelle Implementierung digitaler Lösungen durch:

• Agile Entwicklungsmethoden
• Kontinuierliche Integration/kontinuierliche Bereitstellung (CI/CD)
• Rapid-Prototyping-Fähigkeiten

Metrisch	Leistung
Durchschnittliche Projektlieferzeit	30–40 % schneller als herkömmliche Ansätze

Kostengünstige Nearshore-Technologiedienste

Endava bietet wettbewerbsfähige Preise durch strategische geografische Standorte:

• Lieferzentren in Osteuropa
• Niedrigere Betriebskosten
• Hochwertiger Talentpool

Standort	Anzahl der Lieferzentren	Kosteneinsparungen
Rumänien, Bulgarien, Nordmazedonien	16 Lieferzentren	25–40 % Kostenreduzierung im Vergleich zu Onshore-Diensten

Spezialisierte vertikale Branchenexpertise

Zu den fokussierten Branchenkompetenzen gehören:

• Finanzdienstleistungen
• Technologie
• Medien und Unterhaltung
• Telekommunikation

Branchenvertikale	Umsatzprozentsatz
Finanzdienstleistungen	37.4%
Technologie	28.6%

Innovative und anpassungsfähige technologische Lösungen

Schwerpunktbereiche der technologischen Innovation:

• KI und maschinelles Lernen
• Cloudnative Technologien
• Internet der Dinge (IoT)
• Blockchain-Lösungen

Innovationsinvestition	Betrag
F&E-Ausgaben (GJ 2023)	45,2 Millionen US-Dollar

Endava plc (DAVA) – Geschäftsmodell: Kundenbeziehungen

Beratendes Engagement-Modell

Das beratende Engagement-Modell von Endava konzentriert sich auf maßgeschneiderte Technologielösungen mit den folgenden Merkmalen:

Engagement-Tiefe	Strategische Beratung auf höchstem Niveau
Häufigkeit der Kundeninteraktion	Wöchentliche/zweiwöchentliche strategische Treffen
Anpassungsebene	90 % personalisiertes Lösungsdesign

Langfristiger strategischer Partnerschaftsansatz

Endava pflegt langfristige Kundenbeziehungen mit den folgenden Kennzahlen:

• Durchschnittliche Kundenbeziehungsdauer: 5,7 Jahre
• Kundenbindungsrate: 92 %
• Wiederholungsgeschäftsprozentsatz: 78 %

Dedizierte Account-Management-Teams

Die Kontoverwaltungsstruktur umfasst:

Durchschnittliche Teamgröße	3-5 engagierte Fachleute
Kundenabdeckung	48 Länder weltweit
Teamspezialisierung	Branchenspezifische Expertise

Mechanismen zur kontinuierlichen Serviceverbesserung

Strategien zur Serviceverbesserung:

• Vierteljährliche Umfragen zur Kundenzufriedenheit
• Net Promoter Score (NPS): 71
• Jährliche Neubewertung der Technologiefähigkeit

Digitale Kollaborationsplattformen

Digitale Interaktionsinfrastruktur:

Kollaborationstools	Microsoft Teams, Slack, benutzerdefinierte Portale
Echtzeit-Kommunikationskanäle	Digitale Support-Plattformen rund um die Uhr
Digitale Engagement-Plattformen	Proprietäres Kundenverwaltungssystem

Endava plc (DAVA) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Ab 2023 besteht das Direktvertriebsteam von Endava aus etwa 250–300 engagierten Vertriebsprofis in mehreren geografischen Regionen.

Region	Größe des Vertriebsteams	Schwerpunktbereiche
Nordamerika	85-100 Fachkräfte	Digitale Transformation, Cloud-Dienste
Europa	120-140 Fachkräfte	Finanzdienstleistungen, Gesundheitstechnologie
Lateinamerika	45-60 Fachkräfte	Digitale Lösungen für aufstrebende Märkte

Digitale Marketingplattformen

Endava nutzt mehrere digitale Marketingkanäle mit den folgenden Kennzahlen:

• LinkedIn-Follower: 120.000+
• Monatliche Besucher der Website: Ungefähr 75.000
• Social-Media-Engagement-Rate: 3,5 %

Technologiekonferenzen und Branchenveranstaltungen

Jährliche Statistik zur Veranstaltungsteilnahme:

Ereignistyp	Anzahl der Ereignisse	Geschätzte generierte Leads
Wichtige Technologiekonferenzen	18-22 pro Jahr	350–450 potenzielle Kundenkontakte
Branchenspezifische Seminare	35-40 pro Jahr	250–300 potenzielle Kundeninteraktionen

Online-Angebots- und Engagement-Plattformen

Kennzahlen der Plattform für digitales Engagement:

• Quote der Einreichung von Online-Vorschlägen: 65 %
• Nutzer der digitalen Engagement-Plattform: 2.500+
• Durchschnittliche Reaktionszeit: 24–48 Stunden

Empfehlungs- und netzwerkbasierte Kundenakquise

Leistungsdaten des Empfehlungskanals:

Empfehlungsquelle	Conversion-Rate	Jährliche Neukundenakquise
Bestehende Kundenempfehlungen	42%	85-100 neue Kunden
Empfehlungen von Partnernetzwerken	28%	55-70 neue Kunden
Professionelle Netzwerkempfehlungen	22%	40-55 neue Kunden

Endava plc (DAVA) – Geschäftsmodell: Kundensegmente

Große Technologiekunden für Unternehmen

Ab 2023 betreut Endava 185 große Technologiekunden für Unternehmen in mehreren Regionen. Diese Kunden machen etwa 71 % des Gesamtumsatzes des Unternehmens aus.

Kundenkategorie	Anzahl der Kunden	Umsatzbeitrag
Fortune-1000-Unternehmen	42	48 % des Unternehmenssegments
Globale Technologieunternehmen	67	35 % des Unternehmenssegments

Finanzdienstleistungsorganisationen

Das Finanzdienstleistungssegment von Endava erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 266,3 Millionen Pfund.

• Bankkunden: 53 Finanzinstitute
• Versicherungsunternehmen: 22 aktive Kunden
• Zahlungstechnologieunternehmen: 16 Kunden

Unternehmen aus dem Gesundheitswesen und der Medizintechnik

Der Umsatz im Gesundheitssegment erreichte im Jahr 2023 124,7 Millionen Pfund.

Untersegment Gesundheitswesen	Anzahl der Kunden	Umsatzbeitrag
Unternehmen für medizinische Geräte	37	42 % der Einnahmen aus dem Gesundheitswesen
Anbieter von Gesundheitstechnologie	28	33 % der Einnahmen aus dem Gesundheitswesen

Telekommunikationsunternehmen

Telekommunikationskunden trugen im Jahr 2023 189,5 Millionen Pfund zum Umsatz von Endava bei.

• Tier-1-Telekommunikationsbetreiber: 12 Kunden
• Mobilfunkanbieter: 18 Kunden
• Digitale Telekommunikationsunternehmen: 22 Kunden

Medien- und Unterhaltungsunternehmen

Das Segment Medien und Unterhaltung erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 97,6 Mio. £.

Untersegment Medien	Anzahl der Kunden	Umsatzbeitrag
Streaming-Plattformen	14	38 % der Medieneinnahmen
Anbieter digitaler Inhalte	22	45 % der Medieneinnahmen

Endava plc (DAVA) – Geschäftsmodell: Kostenstruktur

Personal- und Talentakquisekosten

Für das Geschäftsjahr 2023 meldete Endava Personalaufwendungen in Höhe von insgesamt 459,7 Millionen US-Dollar. Das Unternehmen beschäftigte ca 8.800 Fachkräfte über mehrere globale Standorte hinweg.

Ausgabenkategorie	Betrag (USD)
Gehälter	382,5 Millionen US-Dollar
Rekrutierungskosten	24,3 Millionen US-Dollar
Schulung und Entwicklung	12,9 Millionen US-Dollar

Investitionen in die Technologieinfrastruktur

Endava investierte 67,2 Millionen US-Dollar in der Technologieinfrastruktur im Geschäftsjahr 2023.

• Cloud-Computing-Infrastruktur: 28,5 Millionen US-Dollar
• Hardware- und Softwareinvestitionen: 22,7 Millionen US-Dollar
• Cybersicherheitssysteme: 16 Millionen US-Dollar

Forschungs- und Entwicklungskosten

Die F&E-Ausgaben für das Geschäftsjahr 2023 beliefen sich auf insgesamt 35,6 Millionen US-Dollar, was 4,2 % des Gesamtumsatzes entspricht.

Ausgaben für Marketing und Geschäftsentwicklung

Die Aufwendungen für Marketing und Geschäftsentwicklung beliefen sich auf 42,1 Millionen US-Dollar im Geschäftsjahr 2023.

Marketingkanal	Ausgaben (USD)
Digitales Marketing	18,3 Millionen US-Dollar
Sponsoring von Konferenzen und Veranstaltungen	9,7 Millionen US-Dollar
Vertrieb und Geschäftsentwicklung	14,1 Millionen US-Dollar

Betriebs- und Verwaltungsaufwand

Die Betriebs- und Verwaltungskosten für das Geschäftsjahr 2023 betrugen 92,4 Millionen US-Dollar.

• Büromiete und -ausstattung: 35,6 Millionen US-Dollar
• Verwaltungskosten: 28,9 Millionen US-Dollar
• Professionelle Dienstleistungen: 27,9 Millionen US-Dollar

Endava plc (DAVA) – Geschäftsmodell: Einnahmequellen

Technologieberatungsdienste

Für das Geschäftsjahr 2023 meldete Endava einen Gesamtumsatz von 696,8 Millionen Pfund, wobei Technologieberatungsdienste einen erheblichen Teil dieses Betrags beisteuerten.

Servicekategorie	Umsatzbeitrag	Prozentsatz des Gesamtumsatzes
Technologieberatung	268,3 Millionen Pfund	38.5%

Kundenspezifische Softwareentwicklungsverträge

Die Entwicklung kundenspezifischer Software stellt eine zentrale Einnahmequelle für Endava dar.

• Durchschnittlicher Vertragswert: 350.000 bis 1,2 Millionen Pfund
• Typische Vertragsdauer: 6-18 Monate

Vertragstyp	Jahresumsatz	Wachstumsrate
Individuelle Softwareentwicklung	245,6 Millionen Pfund	15.2%

Gebühren für digitale Transformationsprojekte

Digitale Transformationsdienste generierten für Endava im Jahr 2023 einen Umsatz von 182,4 Millionen Pfund.

Branchensegment	Projektgebühren	Prozentsatz des Umsatzes aus der digitalen Transformation
Finanzdienstleistungen	87,3 Millionen Pfund	47.8%
Technologiesektor	52,1 Millionen Pfund	28.6%

Managed Services und fortlaufender Support

Der Managed-Services-Umsatz für Endava erreichte im Geschäftsjahr 2023 134,5 Millionen Pfund.

• Durchschnittlicher monatlich wiederkehrender Umsatz pro Kunde: 45.000 £
• Typische Vertragsdauer: 24–36 Monate

Produktentwicklungs- und Innovationsdienstleistungen

Produktentwicklungsdienstleistungen generierten für Endava einen Umsatz von 96,2 Millionen Pfund.

Servicetyp	Jahresumsatz	Kundenbindungsrate
Produktentwicklung	96,2 Millionen Pfund	87.5%

Endava plc (DAVA) - Canvas Business Model: Value Propositions

You're looking at the core of what Endava plc sells to its clients-the promises they make that drive their business. Honestly, the value proposition is heavily weighted toward future-proofing the enterprise, which is reflected in their investment profile.

The first pillar is Accelerating digital transformation with an AI-native, end-to-end approach. This isn't just talk; the company reports that as of their latest filings, over half of its workforce is now utilizing AI in projects, marking significant progress toward this AI-native goal. They back this up with strategic alliances, having formed partnerships with major players like Open AI and Google. While this focus is key for the long term, you should note the near-term cost: for fiscal year 2026, they are facing a 3% per quarter headwind to Gross Margin specifically due to AI investments. Still, the potential payoff is quantified by reported productivity gains in specific projects ranging from 50-300%.

Next, consider the value of Combining world-class engineering with deep domain knowledge for tailor-made solutions. This expertise is spread across a headcount of 11,479 professionals as of June 30, 2025. Their revenue concentration shows where this domain knowledge is applied most heavily, with key verticals being Banking and Capital Markets at 19.7% of FY2025 revenue and Payments at 18.7%. The focus on deep relationships is also visible in their client concentration metrics.

Metric	Value (as of June 30, 2025)	Prior Year Equivalent
Clients with over £1M Rolling Revenue	133	146 clients (June 30, 2024)
Top 10 Clients Revenue Share (Q4 FY2025)	37%	34% (Q4 FY2024)
FY2025 Total Revenue	£772.3 million	£740.8 million (FY2024)

The third proposition centers on Providing a more efficient, cost-effective path to digital future through core modernization. This capability was significantly enhanced by the acquisition of GalaxE, which added patented Intellectual Property aimed at this exact goal. The company is actively trying to shift its revenue model to reflect this deeper engagement, aiming to have over 50% of its business under an outcome-based pricing model within five years. This shift is critical as they see customers engaging in larger projects that go beyond just customer-facing solutions and into the core systems themselves.

Finally, the promise of Delivering complex, mission-critical systems with high reliability and security underpins their entire service offering. They use their proprietary framework, The Endava Adaptive Model (TEAM), to ensure enterprise-grade standards. This focus on high-stakes sectors like Payments and Banking is what drives their deep client relationships. You can see the overall result of their FY2025 performance, which saw total revenue reach £772.3 million, a 4.3% increase YoY, or a 6.3% increase when measured at constant currency. This growth, despite macroeconomic uncertainty, is the proof point for their reliability as a partner.

• - FY2025 Revenue at constant currency: 6.3% increase.
• - FY2025 Adjusted Profit Before Tax Margin: 10.6% of revenue.
• - Headcount as of June 30, 2025: 11,479 professionals.

Endava plc (DAVA) - Canvas Business Model: Customer Relationships

You're looking at how Endava plc locks in its revenue through deep, long-term client engagements. This part of the model is all about embedding themselves as a trusted, technology-driven business transformation partner, especially as they push their AI-native approach.

The relationship strategy centers on dedicated, long-term strategic partnerships with large enterprise clients. This is supported by a high-touch, consultative engagement model where Endava plc helps clients from initial vision and strategy all the way through to production for their custom digital solutions. This deep involvement helps drive expansion into new service lines within existing accounts.

The focus is clearly on increasing the value derived from each relationship. A key indicator of this is the concentration of revenue among the largest accounts. For the fiscal year ended June 30, 2025 (FY2025), the Top 10 clients accounted for 36% of total revenue. This is up from 32% in the prior fiscal year, showing a clear trend toward greater reliance on, and deeper integration with, the largest customers.

Here's a quick look at the scale and concentration of Endava plc's key client base as of the end of FY2025:

Metric	Value as of June 30, 2025	Context/Period
Total FY2025 Revenue	£772.3 million	Fiscal Year Ended June 30, 2025
Revenue from Top 10 Clients	36% of Total Revenue	Fiscal Year Ended June 30, 2025
Clients with > £1 Million Annual Revenue	133 clients	Rolling twelve-month basis as of June 30, 2025
Average Spend per Top 10 Client	£7.1 million	Three months ended September 30, 2024 (for trend comparison)

The consultative approach is designed to secure larger, more complex transformation programs. You see this in the growth of the client base that matters most. While the total number of clients generating over $\text{£}1$ million in revenue on a rolling twelve-month basis was 133 at June 30, 2025, down from 146 the prior year, the percentage of revenue derived from the Top 10 actually increased. This suggests a strategic shift: fewer, but significantly larger, anchor clients are driving a greater share of the top line. Endava plc exited FY2025 with its highest ever quarterly order book, which points to strong future relationship commitments despite short-term client spending recalibrations.

Strategic account management is defintely key to expanding the wallet share. The company actively works to drive expansion into new service lines, leveraging its core modernization capabilities and AI-native focus to address clients' largest enterprise challenges. Over the last five fiscal years, on average, 90.7% of Endava plc's revenue each fiscal year came from customers who purchased services in the prior fiscal year, showing high retention and deep partnership longevity.

Endava plc (DAVA) - Canvas Business Model: Channels

You're looking at how Endava plc gets its services to clients, which is a mix of direct selling, global delivery hubs, and market presence as of late 2025.

Direct sales force and client relationship managers for large enterprise deals

The push for larger contracts is clear in the deal focus; Endava plc is regularly bidding on and winning deals valued at £100 million and higher. The CEO, John Cotterell, assumed additional operational responsibilities for the sales and go-to-market strategy in July 2025, suggesting a centralized push for client acquisition. The concentration of revenue from the largest clients is significant, with the Top 10 clients accounting for 36% of total revenue for the full Fiscal Year 2025. The number of clients with over £1 million in rolling twelve-month revenue was 133 as of June 30, 2025.

The revenue generation by geography highlights where the direct sales effort is focused:

Geographic Region	FY2025 Revenue Contribution
North America	38%
United Kingdom	33%
Europe	23%
Rest of the World	6%

Global delivery centers in Europe and the Americas (nearshore/offshore model)

Endava plc operates a distributed agile delivery model across a wide footprint. As of June 30, 2025, the company employed 11,479 Endavans across 69 cities in 29 countries. The nearshore/offshore model relies heavily on its European centers, with approximately 40.6% of employees working in delivery locations within European Union countries as of that date.

The global delivery footprint includes locations across several regions:

• - Eastern Europe (e.g., Romania, Moldova, Serbia)
• - Latin America (e.g., Argentina, Colombia, Mexico, Uruguay)
• - Asia-Pacific (e.g., India, Malaysia, Singapore, Vietnam)
• - North America (e.g., Canada, United States)
• - Middle East (e.g., United Arab Emirates)

The company is actively using its delivery footprint to access new spend areas, such as opening up client spend with its delivery footprint in India.

Digital presence and investor relations for market communication

Market communication channels include regular engagement with the investment community. Endava plc released its Q4 FY2025 and full FY2025 financial results on September 4, 2025, followed by a conference call at 8:00 am ET. The company's digital strategy is heavily focused on its AI capabilities, with over half of its people using AI in projects as of the end of FY2025.

Strategic partnerships contributing directly to deal flow and new opportunities

Strategic alliances are a key lever for growth, with Endava plc having formed partnerships with major technology players. These partnerships are reported to be contributing directly to deal flow.

Key reported strategic alliances as of mid-2025 include:

• - Open AI (pioneering involvement in the exclusive beta services partner program)
• - Google
• - AlixPartners
• - Mambu (for cloud banking technology)
• - Usoft (for implementation support of a low-code platform)

Finance: draft 13-week cash view by Friday.

Endava plc (DAVA) - Canvas Business Model: Customer Segments

You're looking at the core of Endava plc's business right now, which is heavily weighted toward large, established players needing serious digital overhaul. Honestly, the client base is quite concentrated, which is something to keep an eye on, but it also shows where they have deep expertise.

The geographic split for Fiscal Year 2025 shows a clear focus on two major markets. North America drove 38% of the total revenue, while the United Kingdom accounted for 33% of revenue for FY2025. That's a combined 71% of the business coming from just those two regions. Europe contributed 23%, and the rest of the world made up the final 6% of the £772.3 million in total revenue for the year ended June 30, 2025.

The industry focus is sharp, targeting sectors where complexity meets high-stakes transformation. Banking and Capital Markets (BCM) was a significant vertical, bringing in 20% of FY2025 revenue, which the company noted as having strong growth.

Here is the full revenue breakdown by industry vertical for the full fiscal year 2025:

Industry Vertical	FY2025 Revenue Contribution
Banking and Capital Markets (BCM)	20%
Payments	19%
Technology, Media, and Telecommunications (TMT)	19%
Healthcare	12%
Mobility	8%
Insurance	9%
Other	13%

The client roster is dominated by a few key relationships. For the full year FY2025, the top 10 clients represented 36% of the total revenue. To give you a sense of the client base size, as of June 30, 2025, Endava plc had 133 clients generating over £1 million in revenue on a rolling twelve-month basis. These are clients who definitely have significant, complex digital transformation needs, often centered around modernizing core systems, which is where their AI-native approach comes into play; in fact, over half of their people were using AI in projects by the end of FY2025.

The key customer groups you need to map are:

• Large enterprises in Banking and Capital Markets (which was 20% of FY2025 revenue).
• Major players in Payments (19% of FY2025 revenue) and Insurance (9% of FY2025 revenue).
• Clients in Healthcare (12% of FY2025 revenue) and Life Sciences.
• Global clients in Technology, Media, and Telecommunications (TMT) (19% of FY2025 revenue).

The geographic concentration is a key feature of this segment, with 38% from North America and 33% from the UK. Finance: draft the Q1 FY26 client acquisition target breakdown by these top four verticals by next Tuesday.

Endava plc (DAVA) - Canvas Business Model: Cost Structure

You're running a technology services business, so you know the cost structure is dominated by the people delivering the service. For Endava plc (DAVA), this is absolutely the case, making talent acquisition and retention the primary driver of expenses.

The sheer scale of the workforce confirms this people-centric model. As of June 30, 2025, Endava plc employed a total headcount of 11,479 people to generate its full-year revenue of £772.3 million for Fiscal Year 2025. This high reliance on technical talent means that compensation, benefits, and associated retention costs are the largest component of the Cost of Revenue, even if the exact percentage isn't explicitly broken out as a standalone line item in the primary summary data.

The focus on future-proofing the talent pool is evident in strategic spending. The CEO noted that Endava plc has passed a key milestone, with over half of its people using AI in projects, signaling a significant internal investment in upskilling and integrating new technical capabilities. This investment is a near-term cost pressure; the company explicitly guided for an expected 3% impact on its adjusted PBT margin in FY26, which is attributed to this increased investment in AI alongside the reinstatement of the company-wide bonus scheme.

General and administrative (G&A) expenses are managed, though they represent a material portion of the overall cost base. For the full Fiscal Year 2025, Selling, general and administrative expenses totaled £159.568 million against revenue of £772.3 million. This translates to G&A representing approximately 20.66% of total revenue for FY2025.

Here's a look at the key cost-related metrics for the end of the fiscal year:

Metric	FY 2025 Amount / Percentage	Q4 FY2025 Amount / Percentage
Total Revenue	£772.3 million	£186.8 million
Selling, General and Administrative Expenses (Absolute)	£159.568 million	£37.746 million
Selling, General and Administrative Expenses (as % of Revenue)	20.66%	20.21%
Capital Expenditure (as % of Revenue)	0.6%	0.9%

The structure is definitely asset-light, which is typical for a professional services firm. Capital expenditure is minimal when compared to revenue generation. For the full Fiscal Year 2025, CapEx was only 0.6% of revenue, a slight decrease from 0.7% in the prior year. Even in the final quarter, Q4 FY2025, CapEx remained low at 0.9% of revenue. This low CapEx confirms that the primary investment is in human capital, not physical assets.

The focus on cost control is implied by the management of the adjusted PBT margin, which was 10.6% for FY2025, down from 11.2% in the prior year, even as the company signaled future margin pressure from planned investments and bonus reinstatements.

• Headcount at June 30, 2025: 11,479 employees.
• FY2025 Adjusted Profit Before Tax Margin: 10.6%.
• FY2026 expected margin impact from AI/Bonus: 3% reduction in adjusted PBT margin.

Finance: draft 13-week cash view by Friday.

Endava plc (DAVA) - Canvas Business Model: Revenue Streams

You're looking at how Endava plc actually brings in the money as of late 2025, and it's still heavily weighted toward traditional service delivery models, though the mix is evolving. The primary revenue stream for Endava plc comes from charging clients on a time-and-materials (T&M) basis for services like consulting, development, and quality assurance. Endava has noted that fixed-price contracts are typically structured as flat-rate recurring service arrangements, recognized on a straight-line basis over the service period.

For the full fiscal year 2025, Endava plc's total revenue reached £772.3 million. This represented a year-over-year increase of 4.3% on a reported basis, or 6.3% in constant currency.

The shift toward more stable income is visible in the move toward recurring engagements. While T&M is primary, the fixed-price contracts, described as predominantly flat-rate recurring service arrangements, contribute to a more predictable revenue base over time. Furthermore, the company's strategic push to become AI-native, with over half of its people using AI in projects by the end of FY2025, is designed to drive more deeply embedded, ongoing work, which naturally leans toward managed services and recurring revenue streams.

In specific verticals, Endava plc is actively engaging with innovative pricing structures. For instance, in the Payments vertical, the company has been involved in modernizing platforms that previously introduced interchange pricing flexibility to buyers, suppliers, and commercial card issuers, indicating a move beyond pure service hours into models tied to transaction volume or value.

Still, you need to watch the concentration risk. The top 10 clients generated 36% of the total FY2025 revenue. To give you a clearer picture of where that revenue is coming from, here's the breakdown by industry vertical for the full year 2025:

Industry Vertical	FY2025 Revenue Percentage
BCM	20%
Payments	19%
TMT	19%
Healthcare	12%
Insurance	9%
Mobility	8%
Other	13%

It's also worth noting that the largest single client, Mastercard, contributed around 10% of group revenue in the period, which is a significant anchor point for the top 10 concentration. The overall client base saw a reduction in active clients to 619 as of June 30, 2025, compared to 695 the prior year, reflecting macroeconomic headwinds.

Here are a few other key metrics related to the revenue base:

• Top 10 clients accounted for 36% of FY2025 revenue.
• Average spend of the 10 largest clients in FY2025 was £27.9 million.
• Revenue from North America was 38% of total FY2025 revenue.
• Revenue from the United Kingdom was 33% of total FY2025 revenue.
• The company exited FY2025 with its highest ever quarterly order book.

Finance: draft the Q1 FY2026 revenue variance analysis against the guidance range by Monday.