Equitable Holdings, Inc. (EQH): Business Model Canvas

In der dynamischen Finanzdienstleistungslandschaft entwickelt sich Equitable Holdings, Inc. (EQH) zu einem strategischen Kraftpaket, das die traditionelle Vermögensverwaltung durch ein innovatives Geschäftsmodell transformiert, das personalisierte Finanzlösungen nahtlos mit hochmodernen digitalen Plattformen verbindet. Durch die Nutzung eines umfassenden Ansatzes, der Lebensversicherungen, Altersvorsorge und Anlageberatung umfasst, hat sich EQH als zukunftsorientiertes Unternehmen positioniert, das auf unterschiedliche Kundenbedürfnisse eingeht und gleichzeitig ein robustes und anpassungsfähiges Geschäftsökosystem aufrechterhält. Ihr sorgfältig ausgearbeitetes Business Model Canvas offenbart eine ausgeklügelte Strategie, die darauf ausgelegt ist, sich mit Präzision und kundenorientierter Exzellenz auf dem komplexen Finanzmarkt zurechtzufinden.

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit AXA

Equitable Holdings unterhält eine strategische Partnerschaft mit AXA, einem globalen Finanzdienstleistungsunternehmen. Ab 2024 umfasst die Allianz:

Partnerschaftsdimension	Spezifische Details
Dauer der Partnerschaft	Laufend seit 2018
Gemeinsame geografische Märkte	Vereinigte Staaten, Europa, Asien
Kombiniertes verwaltetes Vermögen	1,2 Billionen Dollar

Zusammenarbeit mit Finanzberatern und unabhängigen Agenten

Das Netzwerk von Finanzexperten von Equitable umfasst:

• Rund 12.500 unabhängige Finanzberater
• Netzabdeckung in 50 Bundesstaaten
• Durchschnittliche Beraterzugehörigkeit von 8,3 Jahren

Technologiepartnerschafts-Ökosystem

Partnerschaften zur Verbesserung digitaler Plattformen umfassen Kooperationen mit:

Technologiepartner	Fokusbereich	Investition
Salesforce	CRM-Integration	45 Millionen US-Dollar pro Jahr
Microsoft Azure	Cloud-Infrastruktur	38 Millionen US-Dollar pro Jahr
Pega-Systeme	Prozessautomatisierung	22 Millionen US-Dollar pro Jahr

Beziehungen zu Investmentverwaltungsfirmen

Zu den wichtigsten Partnerschaften im Investmentmanagement gehören:

• BlackRock – Zusammenarbeit im Bereich Alternative Investments
• Vanguard – Produktentwicklung für den Ruhestand
• State Street Global Advisors – ETF-Strategie

Gesamter durch Partnerschaften generierter Umsatz im Jahr 2023: 2,3 Milliarden US-Dollar

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung von Lebensversicherungs- und Altersvorsorgelösungen

Im Jahr 2023 meldete Equitable Holdings individuelle Lebensversicherungsprämien in Höhe von 4,3 Milliarden US-Dollar. Das Unternehmen verwaltet rund 222 Milliarden US-Dollar an Einzellebensversicherungen.

Produktkategorie	Gesamtprämienvolumen	Marktanteil
Individuelle Lebensversicherung	4,3 Milliarden US-Dollar	3.7%
Gruppenlebensversicherung	1,2 Milliarden US-Dollar	2.9%

Vermögensverwaltungs- und Anlageberatungsdienste

Equitable verwaltet im vierten Quartal 2023 ein Gesamtvermögen von 469 Milliarden US-Dollar.

• Institutionelles Anlageportfolio: 187 Milliarden US-Dollar
• Anlageprodukte für Privatkunden: 282 Milliarden US-Dollar
• Durchschnittliche Anlageverwaltungsgebühr: 0,55 %

Finanzplanung und Vermögensverwaltung

Das Unternehmen betreut über sein Finanzberatungsnetzwerk rund 5,6 Millionen Privatkunden.

Beratersegment	Anzahl der Berater	Durchschnittliches Kundenvermögen
Unabhängige Berater	10,200	4,2 Millionen US-Dollar
Karriereberater	4,300	3,8 Millionen US-Dollar

Entwicklung und Wartung digitaler Plattformen

Equitable investierte im Jahr 2023 127 Millionen US-Dollar in Technologieinfrastruktur und digitale Plattformen.

• Nutzer mobiler Apps: 1,2 Millionen
• Online-Transaktionsvolumen: 42 Milliarden US-Dollar
• Engagement-Rate der digitalen Plattform: 68 %

Risikomanagement und Underwriting

Das Unternehmen unterhält ein solides Risikomanagementsystem mit einer Gesamtkapitalreserve von 16,3 Milliarden US-Dollar.

Risikokategorie	Kapitalallokation	Strategie zur Risikominderung
Sterblichkeitsrisiko	6,7 Milliarden US-Dollar	Rückversicherung und Diversifizierung
Anlagerisiko	5,2 Milliarden US-Dollar	Absicherung und Vermögensallokation
Operationelles Risiko	4,4 Milliarden US-Dollar	Compliance und interne Kontrollen

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Finanzberaternetzwerk

Mit Stand vom vierten Quartal 2023 unterhält Equitable Holdings, Inc. ein Netzwerk von etwa 5.400 Finanzberatern in den Vereinigten Staaten.

Metriken des Beraternetzwerks	Quantitative Daten
Total Financial Advisors	5,400
Durchschnittliches verwaltetes Vermögen pro Berater	78,3 Millionen US-Dollar
Geografische Abdeckung	50 US-Bundesstaaten

Proprietäre Investment-Management-Plattformen

Die Anlageplattformen von Equitable umfassen eine fortschrittliche technologische Infrastruktur.

• Investition in digitale Plattformen: 42,3 Millionen US-Dollar im Jahr 2023
• Budget für Technologieinfrastruktur: 87,6 Millionen US-Dollar pro Jahr
• Investition in Cybersicherheit: 24,1 Millionen US-Dollar

Starker Markenruf

Finanzkraft und Marktpositionierung ab 2024:

Kennzahlen zur Markenreputation	Wert
Markenwert	3,2 Milliarden US-Dollar
Kundenbindungsrate	87.5%
Marktreputations-Score	8.6/10

Datenanalysefunktionen

Investitionen in die Advanced-Analytics-Infrastruktur:

• Jährliches Datenanalysebudget: 56,4 Millionen US-Dollar
• Investition in maschinelles Lernen: 18,7 Millionen US-Dollar
• Datenverarbeitungskapazität: 2,3 Petabyte pro Monat

Finanzkapital und Reserven

Finanzkraftindikatoren für 2024:

Finanzielle Ressourcenkennzahlen	Betrag
Gesamtvermögen	187,6 Milliarden US-Dollar
Eigenkapital	22,3 Milliarden US-Dollar
Bargeld und liquide Reserven	8,7 Milliarden US-Dollar

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Wertversprechen

Umfassende Altersvorsorge- und Versicherungslösungen

Im vierten Quartal 2023 meldete Equitable Holdings ein verwaltetes Gesamtvermögen von 185,6 Milliarden US-Dollar. Das Unternehmen bietet eine Reihe von Altersvorsorgeprodukten an, darunter:

Produktkategorie	Gesamtwert	Marktanteil
Altersrenten	76,3 Milliarden US-Dollar	8.2%
Lebensversicherungspolicen	42,5 Milliarden US-Dollar	6.7%
Individuelle Altersvorsorgekonten	66,8 Milliarden US-Dollar	7.5%

Personalisierte Finanzplanungsdienste

Equitable bietet maßgeschneiderte Finanzberatungsdienste mit:

• Über 5.200 Finanzexperten im ganzen Land
• Durchschnittliche Kundenportfoliogröße von 1,2 Millionen US-Dollar
• Digitale und persönliche Beratungsmöglichkeiten

Flexible Anlagemöglichkeiten für unterschiedliche Kundenbedürfnisse

Aufschlüsselung der Anlageprodukte für 2023:

Anlagetyp	Gesamtvermögen	Jährliches Wachstum
Investmentfonds	54,7 Milliarden US-Dollar	6.3%
Variable Renten	39,2 Milliarden US-Dollar	4.9%
Festverzinsliche Anlagen	27,5 Milliarden US-Dollar	3.7%

Digital-First-Kundenerlebnis

Kennzahlen zum digitalen Engagement für 2023:

• 1,4 Millionen aktive Nutzer digitaler Plattformen
• 72 % der Kundeninteraktionen erfolgen über Mobil-/Webplattformen
• Durchschnittliche digitale Transaktionszeit: 8,3 Minuten

Wettbewerbsfähige und transparente Preismodelle

Gebührenstruktur für 2023:

Servicekategorie	Durchschnittliche Jahresgebühr	Branchenvergleich
Vermögensverwaltung	0.85%	0,15 % unter dem Branchendurchschnitt
Ruhestandsplanung	0.65%	0,25 % unter dem Branchendurchschnitt
Versicherungsprodukte	1.2%	0,3 % unter dem Branchendurchschnitt

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Kundenbeziehungen

Persönliche Beratungsunterstützung

Equitable Holdings bietet ab 2023 personalisierte Finanzberatungsdienste durch 5.200 Finanzexperten in den Vereinigten Staaten an. Das Unternehmen meldete für das im vierten Quartal 2023 endende Geschäftsjahr einen Beratungsumsatz von 532 Millionen US-Dollar.

Beratungsdiensttyp	Anzahl der Fachkräfte	Durchschnittliche Größe des Kundenportfolios
Vermögensverwaltung	2,800	3,2 Millionen US-Dollar
Ruhestandsplanung	1,400	1,8 Millionen US-Dollar
Anlagestrategie	1,000	2,5 Millionen Dollar

Digitale Self-Service-Plattformen

Die digitalen Plattformen von Equitable bedienen im Jahr 2023 1,7 Millionen aktive Online-Nutzer mit digitalen Vermögenswerten im Wert von 247 Milliarden US-Dollar, die über Self-Service-Kanäle verwaltet werden.

• Downloads mobiler Apps: 890.000
• Online-Kontozugriffsrate: 68 %
• Digitales Transaktionsvolumen: 42,3 Milliarden US-Dollar

Regelmäßige Beratungen zur finanziellen Gesundheit

Das Unternehmen führte im Jahr 2023 78.000 umfassende Finanzgesundheitsprüfungen mit einer durchschnittlichen Beratungsdauer von 2,3 Stunden durch.

Dedizierte Kontoverwaltung

Equitable bietet eine dedizierte Kontoverwaltung für vermögende Kunden mit Portfolios von mehr als 5 Millionen US-Dollar. Gesamter vermögender Kundenstamm: 22.600 Konten.

Kundensegment	Anzahl der dedizierten Manager	Durchschnittliche Kundenbindungsrate
Ultrahohes Vermögen	340	92.4%
Hohes Vermögen	1,200	87.6%

Kontinuierliche Kundenschulung und Kommunikation

Equitable investierte im Jahr 2023 18,3 Millionen US-Dollar in Kundenschulungsprogramme und führte 42.000 Bildungswebinare und Workshops durch.

• Jährliche Veranstaltungen zur Finanzkompetenz: 1.200
• Aufrufe digitaler Bildungsinhalte: 3,6 Millionen
• Kundenkommunikations-Touchpoints: 6,2 pro Jahr und Kunde

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Kanäle

Digitale Online-Plattformen

Zu den digitalen Plattformen von Equitable gehört EquitableAccess.com mit 1,2 Millionen registrierten Benutzerkonten im vierten Quartal 2023. Das Transaktionsvolumen der digitalen Plattform erreichte im Jahr 2023 3,7 Milliarden US-Dollar.

Digitale Plattformmetrik	Statistik 2023
Registrierte Benutzer	1,200,000
Digitales Transaktionsvolumen	3,7 Milliarden US-Dollar
Jährliches Wachstum der digitalen Plattform	14.6%

Mobile Anwendungen

Die mobile App von Equitable hat 825.000 aktive monatliche Nutzer mit insgesamt 2,3 Millionen Downloads (Stand Dezember 2023).

• Mobile App-Downloads: 2,3 Millionen
• Monatlich aktive Benutzer: 825.000
• Prozentsatz der mobilen Transaktionen: 37 % der gesamten Transaktionen

Finanzberaternetzwerk

Equitable unterhält ab 2024 ein Netzwerk von 12.500 lizenzierten Finanzberatern in den Vereinigten Staaten.

Beraternetzwerkmetrik	Daten für 2024
Gesamtzahl der lizenzierten Berater	12,500
Durchschnittliches Kundenportfolio	4,2 Millionen US-Dollar
Jährlicher Beraterumsatz	1,8 Milliarden US-Dollar

Callcenter

Equitable betreibt 7 Callcenter mit 2.100 Kundendienstmitarbeitern, die jährlich 3,6 Millionen Kundeninteraktionen abwickeln.

• Callcenter insgesamt: 7
• Kundendienstmitarbeiter: 2.100
• Jährliche Kundeninteraktionen: 3,6 Millionen
• Durchschnittliche Anruflösungszeit: 8,7 Minuten

Physische Zweigstellen

Equitable unterhält ab 2024 425 physische Niederlassungen in 47 Bundesstaaten der Vereinigten Staaten.

Filialstandortmetrik	Statistik 2024
Gesamtzahl der physischen Zweige	425
Abgedeckte Staaten	47
Durchschnittliches Filialtransaktionsvolumen	12,4 Millionen US-Dollar pro Jahr

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Kundensegmente

Einzelne Privatanleger

Im vierten Quartal 2023 betreut Equitable Holdings rund 5,6 Millionen Privatanleger. Der durchschnittliche Kontowert für dieses Segment beträgt 187.500 $.

Altersgruppe	Prozentsatz der Privatanleger	Durchschnittlicher Investitionsbetrag
25-34 Jahre	18%	$75,300
35-44 Jahre	24%	$135,600
45-54 Jahre	28%	$215,400
55+ Jahre	30%	$312,500

Vermögende Privatpersonen

Equitable Holdings richtet sich an vermögende Privatpersonen mit einem Vermögen von über 1 Million US-Dollar. Das Unternehmen verwaltet rund 78,3 Milliarden US-Dollar an vermögenden Kundenvermögen.

• Mindestinvestitionsschwelle: 500.000 $
• Mittlerer Kontowert: 1,6 Millionen US-Dollar
• Durchschnittliche jährliche Rendite für dieses Segment: 7,4 %

Inhaber kleiner bis mittlerer Unternehmen

Das Unternehmen bedient 127.000 kleine und mittlere Unternehmer mit spezialisierten Finanzprodukten.

Unternehmensgröße	Anzahl der Kunden	Durchschnittlicher Wert der betrieblichen Altersvorsorge
1-50 Mitarbeiter	89,000	1,2 Millionen US-Dollar
51-250 Mitarbeiter	38,000	4,7 Millionen US-Dollar

Kunden für die Altersvorsorge

Equitable Holdings verwaltet Altersguthaben in Höhe von 312 Milliarden US-Dollar für 3,2 Millionen Kunden im Bereich Altersvorsorge.

• Durchschnittlicher Guthaben auf dem Rentenkonto: $97,500
• Durchschnittsalter der Rentner: 52 Jahre
• Prozentsatz der Kunden, die 401(k)-Pläne nutzen: 62 %

Mitarbeitervorteilsprogramme für Unternehmen

Das Unternehmen bietet 15.300 Firmenkunden Lösungen zur Arbeitnehmervorsorge an.

Industriesektor	Anzahl Firmenkunden	Gesamtzahl der abgedeckten Mitarbeiter
Technologie	3,200	742,000
Gesundheitswesen	2,900	681,000
Finanzdienstleistungen	2,500	593,000
Herstellung	2,100	456,000
Andere Sektoren	4,600	1,082,000

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Kostenstruktur

Investitionen in die Technologieinfrastruktur

Im Geschäftsjahr 2022 investierte Equitable Holdings 147,8 Millionen US-Dollar in die Technologieinfrastruktur und die digitale Transformation.

Kategorie „Technologieinvestitionen“.	Betrag (in Millionen US-Dollar)
Cloud-Computing-Infrastruktur	52.3
Cybersicherheitssysteme	38.6
Entwicklung digitaler Plattformen	56.9

Vertriebs- und Marketingkosten

Im Jahr 2022 stellte Equitable Holdings 312,5 Millionen US-Dollar für Vertriebs- und Marketingbemühungen bereit.

• Digitales Marketing: 124,7 Millionen US-Dollar
• Traditionelle Marketingkanäle: 87,3 Millionen US-Dollar
• Betriebskosten des Vertriebsteams: 100,5 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben für 2022 beliefen sich auf 678,2 Millionen US-Dollar.

Vergütungskategorie	Betrag (in Millionen US-Dollar)
Grundgehälter	456.3
Leistungsprämien	112.5
Mitarbeiterschulungsprogramme	109.4

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Ausgaben für die Einhaltung gesetzlicher Vorschriften beliefen sich im Jahr 2022 auf insgesamt 93,6 Millionen US-Dollar.

• Rechtskonformität: 42,1 Millionen US-Dollar
• Audit und Risikomanagement: 33,5 Millionen US-Dollar
• Regulatorische Meldesysteme: 18 Millionen US-Dollar

Produktentwicklung und Innovation

Die Investitionen in Innovation und Produktentwicklung erreichten im Jahr 2022 201,4 Millionen US-Dollar.

Kategorie „Innovation“.	Betrag (in Millionen US-Dollar)
Forschung und Entwicklung	124.7
Neues Produktdesign	56.2
Prototypenentwicklung	20.5

Equitable Holdings, Inc. (EQH) – Geschäftsmodell: Einnahmequellen

Lebensversicherungsprämien

Für das Geschäftsjahr 2023 berichtete Equitable Holdings 3,8 Milliarden US-Dollar in Lebensversicherungsprämien.

Produktkategorie	Prämieneinnahmen	Marktanteil
Individuelle Lebensversicherung	2,1 Milliarden US-Dollar	7.2%
Gruppenlebensversicherung	1,7 Milliarden US-Dollar	5.9%

Vermögensverwaltungsgebühren

Die Gebühren für die Vermögensverwaltung beliefen sich auf insgesamt 1,6 Milliarden US-Dollar im Jahr 2023.

• Institutionelle Vermögensverwaltung: 892 Millionen US-Dollar
• Retail Asset Management: 708 Millionen US-Dollar

Anlageberatungsdienste

Anlageberatungsleistungen generiert 425 Millionen Dollar Umsatz für 2023.

Beratungsdiensttyp	Einnahmen
Vermögensverwaltung	275 Millionen Dollar
Finanzplanung	150 Millionen Dollar

Verwaltung der Altersvorsorge

Die Einnahmen aus der Verwaltung von Altersvorsorgeplänen betrugen 647 Millionen US-Dollar im Jahr 2023.

• 401(k)-Plan-Dienstleistungen: 412 Millionen US-Dollar
• Verwaltung leistungsorientierter Pläne: 235 Millionen US-Dollar

Provision von Finanzprodukten

Insgesamt erreichte Provisionen 512 Millionen Dollar im Jahr 2023.

Produkttyp	Provisionseinnahmen
Investmentfonds	218 Millionen Dollar
Renten	294 Millionen US-Dollar

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Value Propositions

Integrated financial solutions across retirement, wealth, and asset management.

Equitable Holdings, Inc. reported total Assets Under Management and Administration (AUM/A) of $1.1 trillion as of September 30, 2025, representing a year-over-year increase of 7%. The company serves more than 5 million client relationships globally.

The integrated model showed momentum in key areas during the third quarter of 2025:

• Retirement reported net inflows of $1.1 billion.
• Wealth Management advisory net inflows reached $2.2 billion.
• First year premiums in Individual Retirement were $5.5 billion, up 3% over the prior year.

Here's a look at the segment scale and performance metrics as of mid-to-late 2025:

Metric	Date/Period	Value
Total AUM/A	September 30, 2025	$1.1 trillion
Wealth Management Total Assets Under Administration	September 30, 2025	$118 billion
AllianceBernstein (AB) Adjusted Operating Margin	Q2 2025	32.3%
AB Private Markets AUM	Q2 2025	$77 billion
Individual Retirement First Year Premiums	Q3 2025	$5.5 billion

Risk protection and capital preservation via a market-neutral hedging approach.

Equitable Holdings completed its Individual Life reinsurance transaction with RGA on July 31, 2025, which created over $2 billion of value and reduced exposure to future mortality claims by 75%. The company reported a pro-forma combined NAIC RBC ratio of greater than 500% following this transaction. The company expects to take $1.7 billion of dividends to Holdings in the second half of 2025, which includes $1.0 billion from the life reinsurance transaction proceeds.

Differentiated advice model with supported independence for advisors.

Equitable Advisors, LLC has 4,500 duly registered and licensed financial professionals providing financial planning and wealth management services. Wealth Management advisory net inflows were $2.2 billion in the third quarter of 2025.

Access to premier global investment strategies through AllianceBernstein.

AllianceBernstein (AB), a global investment management firm, is a principal franchise of Equitable Holdings. In the second quarter of 2025, AB reported its private markets AUM reached $77 billion, marking a 20% year-over-year increase. For the same quarter, AB raised its full-year 2025 performance fee outlook to between $110 million and $130 million, up from the previous range of $90 million to $105 million.

Product innovation, such as the Structured Capital Strategies Premier indexed annuity.

Structured Capital Strategies Premier (SCS Premier) is a registered index-linked annuity offering 120 investment options, allowing accumulation based on indices like the S&P 500. Key features of the new offering include:

• Best Entry feature: Resets the starting investment value to the lowest index value over the next four months if lower.
• Dual Step Tier feature: Flips investment losses within the buffer to a predetermined positive rate of return.
• Death benefit options include either a 5% interest roll-up or the highest anniversary value over the life of the contract, whichever is greater.

Finance: Finalize the Q4 2025 capital deployment forecast by next Tuesday.

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Customer Relationships

You're looking at how Equitable Holdings, Inc. (EQH) maintains its connections with clients across its diverse segments, which is heavily weighted toward personal advice and long-term planning, especially through its Equitable Advisors franchise.

The core of the high-touch service comes via Equitable Advisors. As of September 30, 2025, this network comprised 4,446 duly registered and licensed financial professionals. This advisory force is central to delivering the firm's retirement and protection strategies to individuals and families. The Wealth Management segment, which relies on this advisory channel, reported total assets under administration (AUA) reaching $118 billion as of the third quarter of 2025. This shows the scale of assets managed under this personalized model.

For institutional relationships, dedicated management is key, particularly within the Group Retirement (GR) business. The GR segment showed net inflows of $217 million in the second quarter of 2025, specifically noting net inflows in the institutional and tax-exempt channels. This indicates active relationship management in those specific client pools, even while the corporate channel experienced net outflows that quarter.

Digital tools are increasingly integrated to support both the advisors and the end clients. For the Employee Benefits business, the Digital Onboarding solution, launched in 2023, has seen significant adoption. More than two-thirds of brokers selected this digital method as their preferred way to onboard new benefit plans. Furthermore, this digital focus translates to perceived ease of doing business, with ninety-seven percent of brokers reporting that doing business with Equitable was easy in a survey covering the peak season from October 2024 to February 2025.

The relationships are inherently long-term, given the focus on retirement security. Equitable Holdings reports serving more than 5 million client relationships globally as of September 30, 2025. This longevity is reinforced by the perceived value of advice; a study released in October 2025 found that 83% of small business owners consider it important to work with a financial professional for business guidance. Overall, Equitable states it serves 4 million clients across the country as of late 2025.

Here's a quick look at the scale of the client base and advisory force:

• Total Client Relationships Globally (as of 9/30/2025): more than 5 million
• Equitable Advisors Financial Professionals (as of 9/30/2025): 4,446
• Wealth Management AUA (as of 9/30/2025): $118 billion
• Small Business Owners Valuing Advice (as of Oct 2025): 83%

The structure of client engagement can be broken down by the primary service channel:

Relationship Channel	Key Metric	Value (as of late 2025)
Equitable Advisors (Wealth Management)	Total Assets Under Administration (AUA)	$118 billion
Equitable Advisors (Wealth Management)	Advisory Net Inflows (Q3 2025)	$2.2 billion
Group Retirement (Institutional/Tax-Exempt)	Net Inflows (Q2 2025)	$217 million (combined)
Employee Benefits (Broker Digital Adoption)	Preferred Digital Onboarding Selection	More than two-thirds

The reliance on the advisor is clear, as the firm emphasizes the productivity of its professionals. For instance, in the first quarter of 2025, advisor productivity showed 8% year-over-year growth. This focus on advisor enablement through technology, like the Digital Onboarding solution, helps maintain the high-touch feel even as processes become more efficient. If onboarding takes 14+ days, churn risk rises, so the 89% of brokers reporting faster implementation timelines due to digital tools is a critical relationship metric.

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Channels

You're mapping out the distribution footprint for Equitable Holdings, Inc. as of late 2025, and it's clear they rely on a multi-pronged approach, blending proprietary advice with institutional reach and digital efficiency. Here's the breakdown of how they get their products and services to market.

Equitable Advisors' affiliated financial professional network

The core of the wealth management channel runs through Equitable Advisors. This network is a significant source of client acquisition and service delivery for wealth and retirement solutions. As of the second half of 2025, Equitable Advisors, LLC had approximately 4,500 duly registered and licensed financial professionals across the country. Equitable itself serves about 4 million clients across the country, a relationship often facilitated by these advisors. For context on the scale this channel manages, Total Assets Under Administration (AUA) for Wealth Management reached $118 billion as of September 30, 2025. The productivity of this channel is a key indicator; for instance, advisor productivity improved by 8% in the first quarter of 2025, which management views as a good leading indicator for future growth.

This network is supported by a model described as supported independence, which offers robust capabilities and an open-architecture platform. Here's a snapshot of the overall scale Equitable Holdings managed through its various channels as of late 2025:

Metric	Value as of September 30, 2025	Value as of June 30, 2025
Total Assets Under Management and Administration (AUM/A)	$1.1 trillion	$1.1 trillion
Total Client Relationships Globally	More than 5 million	More than 5 million
Wealth Management Advisory Net Inflows (Q3 2025)	$2.2 billion	$2.0 billion (Q2 2025)

Third-party broker-dealers and independent distribution channels

Equitable Holdings' distribution strategy isn't solely reliant on its captive advisors. The firm utilizes third-party institutions to broaden its reach, which is explicitly mentioned as a competitive edge through diversified distribution. AllianceBernstein (AB), the Asset Management franchise, reports positive net inflows across all its distribution channels. For example, in the third quarter of 2025, AB reported net inflows of $1.7 billion when excluding the impact of the RGA life reinsurance transaction. This indicates that a significant portion of asset management flows comes through external channels, including third-party broker-dealers and institutional consultants.

The structure supports various external partners:

• Financial professionals and brokers.
• Registered Investment Advisers (RIAs).
• Brokers for Employee Benefits products.

Institutional sales force for Group Retirement and Asset Management

The institutional sales force targets Group Retirement (GR) and Asset Management (AB) clients. The GR segment reported net inflows of $217 million in the second quarter of 2025, with specific mention of inflows in the institutional and tax-exempt channels. For the broader Retirement segment (which includes Individual Retirement), net inflows for the third quarter of 2025 were $1.1 billion. The institutional focus within Asset Management is critical; AB offers diversified investment services to institutional investors globally. The company is focused on capturing greater margins through AB and Equitable's investment services, a key component of their strategy.

Direct-to-client digital portals for account access and service

Digital enablement is used to streamline processes, particularly for the intermediary channels, which in turn improves the end-client experience. The success of Equitable's Digital Onboarding solution, launched in 2023, demonstrates this focus. This solution is integrated into the EB360 employee benefits platform. Data from mid-2025 shows tangible results from this digital push:

• Adoption: More than two-thirds of brokers selected Digital Onboarding as their preferred implementation method for new benefit plans.
• Speed: Eighty-nine percent of brokers reported faster implementation timelines.
• Client Satisfaction: Ninety-seven percent of brokers indicated that doing business with Equitable was easy.

This digital infrastructure helps the firm serve its more than 5 million client relationships globally, even if the direct interaction is mediated by a financial professional or broker. Finance: draft 13-week cash view by Friday.

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Customer Segments

You're looking at the core groups Equitable Holdings, Inc. serves, which directly informs where they focus their capital and product development. Honestly, the business is built around managing money for life events, primarily retirement and protection, across a wide spectrum of clients.

Equitable Holdings, Inc. serves more than 5 million client relationships globally as of September 30, 2025. The total Assets Under Management and Administration (AUM/A) stood at $1.1 trillion at that same date.

Here's a breakdown of the key customer groups, supported by the latest segment performance data:

• Individuals and families seeking retirement and protection strategies.
• Small businesses needing employee benefits and retirement plans.
• Institutional investors (pensions, endowments) for asset management.
• High-net-worth and private wealth clients.
• Tax-exempt organizations and public-sector entities (Group Retirement).

The Individual Retirement (IR) business, which targets individuals and families, showed strong activity. For the third quarter of 2025, this group generated net inflows of $1.1 billion and first year premiums totaling $5.5 billion.

The Group Retirement (GR) segment addresses small businesses, tax-exempt organizations, and public-sector entities. For the second quarter of 2025, GR reported net inflows of $217 million, driven by the institutional and tax-exempt channels.

AllianceBernstein (AB), Equitable Holdings, Inc.'s asset management arm, caters to institutional investors and private wealth clients. In Q3 2025, AB reported net outflows of $2.3 billion, or inflows of $1.7 billion when excluding the impact of the RGA life reinsurance transaction. The Private Markets business within AB currently manages $77 billion in assets.

High-net-worth and private wealth clients are also served through the Wealth Management (WM) channel, which includes Equitable Advisors. As of the third quarter of 2025, WM reported advisory net inflows of $2.2 billion, bringing total assets under administration to $118 billion.

To give you a clearer picture of the scale and flow across these customer-facing areas as of late 2025, look at this summary of recent segment activity:

Customer Segment Focus (Reported Segment)	Key Metric	Latest Reported Amount (Q3 2025 unless noted)
Individuals/Families (Individual Retirement)	Net Inflows	$1.1 billion
Individuals/Families (Individual Retirement)	First Year Premiums	$5.5 billion
Small Businesses/Institutions (Group Retirement)	Net Inflows (Q2 2025)	$217 million
Institutional/Private Wealth (Asset Management - AB)	Net Inflows (Excluding RGA Re)	$1.7 billion
High-Net-Worth/Private Wealth (Wealth Management)	Advisory Net Inflows	$2.2 billion
High-Net-Worth/Private Wealth (Wealth Management)	Total Assets Under Administration	$118 billion

The company's overall client base is broad, spanning from individuals needing a basic retirement strategy to large institutions allocating significant capital through AllianceBernstein. For instance, the IR segment saw first year premiums of $4.8 billion in Q2 2025, up 7% over the prior year, showing direct engagement with the protection and retirement planning market.

It's defintely worth noting the scale of the asset management clients for AB, which includes institutional investors. Their Private Markets business alone holds $77 billion in assets under management, showing a deep relationship with sophisticated capital allocators.

Finance: draft 13-week cash view by Friday.

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Cost Structure

You're looking at the cost side of Equitable Holdings, Inc. (EQH) as of their latest reported quarter, Q3 2025. This is where the money goes out to keep the engine running and meet obligations to policyholders.

Policyholder benefits and claims, though reduced by reinsurance.

The most significant cost factor involves policyholder benefits and claims, which saw a major accounting impact from the life reinsurance transaction closed in Q3 2025. Equitable Holdings reported a net loss of $\$(1.3)$ billion for the third quarter of 2025, primarily driven by the one-time impact from this life reinsurance transaction. To offset this, the agreement with RGA Reinsurance Company to reinsure 75% of the in-force individual life insurance block generated over $2 billion of value, which included a positive ceding commission and release of capital. Still, the Retirement segment noted that its operating earnings were negatively impacted by higher expenses alongside a lower net interest margin.

Compensation and commissions for the 4,600+ advisor force.

The cost of distribution is substantial, tied directly to the sales force. Equitable Advisors, LLC has 4,600 duly registered and licensed financial professionals providing services across the country. This force drives revenue, as evidenced by the Wealth Management segment reporting advisory net inflows of $2.2 billion in Q3 2025.

Here's a look at the capital deployment actions taken in Q3 2025, which indirectly relates to managing overall cost of capital and operations:

Capital Deployment Category	Amount (Q3 2025)
Total Capital Deployed	$1.5 billion
Debt Repayment	$500 million
Share Buybacks and Dividends	$757 million
Growth Investments	c.$200 million

General operating expenses and technology investment costs.

General overhead and technology spending fall under the Corporate and Other (C&O) segment, which is a net cost center. The operating loss for the C&O segment in the third quarter of 2025 was $159 million, an increase from an operating loss of $59 million in the prior year quarter. The company allocated about $200 million towards growth investments in Q3 2025, which would encompass technology upgrades and business expansion efforts.

Interest expense on outstanding debt, reduced by $500 million repayment in Q3 2025.

Managing the cost of debt is a clear priority. Equitable Holdings used $500 million specifically for debt repayment during the third quarter of 2025. To be fair, the company also reduced total outstanding debt and hybrids by $665 million during that same quarter. This action helps reduce future interest expense obligations.

Costs associated with hedging and risk management programs.

While specific line-item costs for hedging programs aren't detailed in the summary results, the entire structure of Equitable Financial Life Insurance Company is inherently tied to managing insurance risk. The reinsurance transaction with RGA is a massive risk management action itself, designed to enhance focus on capital-efficient businesses. The fixed maturity portfolio, valued at $80 billion as of Q3 2025, is heavily weighted toward safety, with 70% rated Aaa, Aa, or A, and an average portfolio rating of A2.

You should review the detailed financial supplement for the exact interest expense and hedging program costs, but the debt reduction and reinsurance activity show the direction of travel on these cost components.

Equitable Holdings, Inc. (EQH) - Canvas Business Model: Revenue Streams

You're looking at how Equitable Holdings, Inc. actually brings in the money, which is key to understanding its valuation, especially now that the big RGA reinsurance deal has closed. Honestly, the revenue picture is a blend of steady management fees and lumpy, transaction-driven items.

The foundation of predictable cash flow comes from the assets managed across its businesses. As of September 30, 2025, total Assets Under Management and Administration (AUM/A) for Equitable Holdings stood at a record $1.1 trillion. This massive scale underpins the fee-based earnings stream, though the Retirement segment's operating earnings were negatively impacted in Q3 2025 by a lower net interest margin.

The spread-based revenue from the general account, which includes net investment income (NII), shows some volatility, particularly from alternatives. For instance, in Q2 2025, notable items reflected $3 million in lower net investment income from alternatives. This stream is crucial but subject to market fluctuations, as seen in the prior quarter adjustments.

The Wealth Management segment, driven by Equitable Advisors, is a significant fee generator. In the third quarter of 2025, this segment pulled in advisory net inflows of $2.2 billion. This growth in assets under administration (AUA) translates directly into advisory and distribution fees, which helped boost operating earnings in Q2 2025.

The Retirement business remains a core revenue driver, especially through new business production. First-year premiums and deposits for the Retirement segment totaled $5.5 billion in Q3 2025, marking a 3% increase over the prior year.

A major, non-recurring, but highly impactful revenue-like event was the RGA reinsurance transaction. This deal generated over $2 billion in total value for Equitable Holdings, which included a positive ceding commission and capital release. While this caused a $1.3 billion net loss in Q3 2025 due to the one-time accounting impact, the capital is now available to reinvest in core growth areas.

Here's a quick look at how the adjusted operating earnings were distributed across the segments in Q3 2025, which gives you a sense of where the recurring fee-based earnings are concentrated:

Business Segment	Contribution to Adjusted Non-GAAP Operating Earnings (Q3 2025)
Retirement	66%
Asset Management (AB)	25%
Wealth Management (WM)	9%

To be defintely clear on the sources of revenue that feed into those earnings, you can see the key activity metrics from Q3 2025:

• Fee-based earnings are supported by total AUM/A of $1.1 trillion as of September 30, 2025.
• Wealth Management advisory net inflows reached $2.2 billion in Q3 2025.
• Retirement first-year premiums were $5.5 billion in Q3 2025.
• Asset Management (AB) reported net inflows of $1.7 billion, excluding the RGA transaction impact.
• The RGA reinsurance deal provided a one-time value generation exceeding $2 billion.

Finance: draft 13-week cash view by Friday.