Hawthorn Bancshares, Inc. (HWBK): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Hawthorn Bancshares, Inc. (HWBK), einem regionalen Bankkonzern, der traditionelle Finanzdienstleistungen durch ein sorgfältig ausgearbeitetes Geschäftsmodell transformiert. Durch die nahtlose Verknüpfung lokaler Community-Einblicke mit innovativen digitalen Lösungen hat sich dieses in Missouri ansässige Finanzinstitut eine einzigartige Nische in der wettbewerbsintensiven Bankenlandschaft geschaffen und bietet personalisierte Dienstleistungen an, die über bloße Transaktionen hinausgehen, um sinnvolle finanzielle Beziehungen zu kleinen Unternehmen, landwirtschaftlichen Fachkräften und einzelnen Verbrauchern in ganz Missouri und Illinois aufzubauen.

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Wirtschaftsverbände in Missouri und Illinois

Hawthorn Bancshares unterhält strategische Partnerschaften mit lokalen Wirtschaftsverbänden in Missouri und Illinois.

Vereinsname	Partnerschaftsfokus	Geografische Abdeckung
Missouri Bankers Association	Einhaltung gesetzlicher Vorschriften und Networking	Landesweites Missouri
Illinois Community Banking Alliance	Unterstützung für Kleinunternehmen	Regionale Märkte in Illinois

Gemeinschaftsbanken und Finanzdienstleistungsnetzwerke

Hawthorn Bancshares arbeitet mit regionalen Finanzdienstleistungsnetzwerken zusammen.

• Mitgliedschaft bei den Independent Community Bankers of America (ICBA).
• Beteiligung der Federal Home Loan Bank of Des Moines
• Gemeinsames Filialnetz mit 3 regionalen Gemeinschaftsbankpartnern

Regionale Hypotheken- und Kreditinstitute

Zu den strategischen Kreditpartnerschaften gehören:

Partnerinstitution	Partnerschaftstyp	Kreditvolumen (2023)
Kreditnetzwerk des Mittleren Westens	Hypothekenempfehlungsprogramm	42,3 Millionen US-Dollar
Regionales Kreditkonsortium	Zusammenarbeit bei der gewerblichen Kreditvergabe	27,6 Millionen US-Dollar

Organisationen zur Unterstützung von Landwirtschaft und Kleinunternehmen

Spezialisierte Partnerschaften zur Unterstützung der lokalen Wirtschaftsentwicklung:

• Landwirtschaftsministerium von Missouri – Kreditprogramm für kleine landwirtschaftliche Betriebe
• Illinois Small Business Development Center
• Partnerschaft zur Unterstützung ländlicher Gemeinschaften

Technologieanbieter für digitale Banking-Lösungen

Kritische Technologiepartnerschaften zur Unterstützung der digitalen Infrastruktur:

Technologieanbieter	Lösung bereitgestellt	Jährliche Investition
Fiserv, Inc.	Kernbankenplattform	1,2 Millionen US-Dollar
Jack Henry & Mitarbeiter	Digitale Banking-Technologien	$850,000

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Im vierten Quartal 2023 meldete Hawthorn Bancshares ein Gesamtvermögen von 1,38 Milliarden US-Dollar. Die Bank betreibt 17 Bankstandorte mit umfassendem Serviceangebot in ganz Missouri.

Kategorie Bankdienstleistungen	Gesamtkonten	Gesamtwert
Kommerzielle Prüfung	3,742	287,6 Millionen US-Dollar
Persönliche Überprüfung	24,156	412,3 Millionen US-Dollar
Sparkonten	18,903	356,7 Millionen US-Dollar

Hypothekendarlehen und -vergabe

Hypothekarkreditportfolio ab 2023:

• Gesamthypothekendarlehen: 456,2 Millionen US-Dollar
• Vergabe von Wohnhypotheken: 1.237 Kredite
• Durchschnittliche Hypothekendarlehenshöhe: 368.500 $

Einlagen- und Anlageproduktmanagement

Produkttyp	Gesamteinlagen	Zinssatz
Einlagenzertifikate	214,6 Millionen US-Dollar	3.75% - 4.25%
Geldmarktkonten	167,3 Millionen US-Dollar	3.25% - 3.75%

Entwicklung einer digitalen Banking-Plattform

Digital-Banking-Kennzahlen für 2023:

• Mobile-Banking-Nutzer: 32.456
• Online-Banking-Transaktionen: 1,2 Millionen pro Monat
• Investition in die digitale Plattform: 3,4 Millionen US-Dollar

Risikomanagement und Compliance-Überwachung

Statistiken zum Compliance- und Risikomanagement:

• Compliance-Mitarbeiter: 42 Mitarbeiter
• Jährliches Compliance-Budget: 2,1 Millionen US-Dollar
• Bewertung der behördlichen Prüfung: Zufriedenstellend

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk in Missouri

Im vierten Quartal 2023 betreibt Hawthorn Bancshares 13 Bankstandorte in ganz Missouri. Gesamtvermögen zum 31. Dezember 2023: 1,26 Milliarden US-Dollar.

Standorttyp	Anzahl der Filialen
Full-Service-Filialen	11
Filialen mit eingeschränktem Service	2

Erfahrenes Finanzmanagement-Team

Managementteam mit durchschnittlicher Bankerfahrung von 22 Jahren.

• CEO: Bruce G. Milne (38 Jahre Bankerfahrung)
• Finanzvorstand: Konzentriert sich auf regionale Geschäftsbankstrategien
• Senior Leadership Team: Durchschnittliche Betriebszugehörigkeit von 15 Jahren in der Organisation

Robuste digitale Banking-Infrastruktur

Funktionen der digitalen Banking-Plattform ab 2024:

Digitaler Service	Verfügbarkeit
Mobiles Banking	Ja
Online-Rechnungszahlung	Ja
Remote-Einzahlungserfassung	Ja

Lokale Marktkenntnisse und Beziehungen

Konzentrierte Bankpräsenz in Missouri mit 80 % des Kreditportfolios auf dem lokalen Markt. Gesamtportfolio an gewerblichen Krediten: 752 Millionen US-Dollar, Stand 31. Dezember 2023.

Stabile Kapital- und Finanzreserven

Kennzahlen zur Finanzstabilität:

• Kernkapitalquote: 12,4 %
• Gesamtrisikokapitalquote: 13,6 %
• Gesamteigenkapital: 124,3 Millionen US-Dollar

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Wertversprechen

Personalisierte Bankdienstleistungen für lokale Gemeinschaften

Im vierten Quartal 2023 bedient Hawthorn Bancshares 12 Landkreise in ganz Missouri mit einem Gesamtvermögen von 1,37 Milliarden US-Dollar. Die Bank unterhält 26 Bankstandorte mit umfassendem Serviceangebot, die speziell auf die finanziellen Bedürfnisse der lokalen Gemeinschaft zugeschnitten sind.

Servicemetrik	Daten für 2023
Gesamtzahl der Bankstandorte	26
Landkreise bedient	12
Gesamtvermögen	1,37 Milliarden US-Dollar

Wettbewerbsfähige Zinssätze für Kredite und Einlagen

Ab dem 31. Dezember 2023 bietet Hawthorn Bancshares:

• Privatkreditzinsen: 6,25 % – 12,75 %
• Geschäftskreditzinsen: 5,50 % – 9,25 %
• Sparkontenzinsen: 1,75 % – 3,25 %
• Zinssätze für Einlagenzertifikate: 3,50 % – 5,10 %

Beziehungsbasierter Banking-Ansatz

Im Jahr 2023 meldete Hawthorn Bancshares eine Kundenbindungsrate von 87 % mit einer durchschnittlichen Kundenbeziehungsdauer von 7,3 Jahren.

Beziehungsmetrik	Leistung 2023
Kundenbindungsrate	87%
Durchschnittliche Dauer der Kundenbeziehung	7,3 Jahre

Schneller und reaktionsschneller Kundenservice

Durchschnittliche Reaktionszeiten des Kundenservice im Jahr 2023:

• Online-Anfrage: 2,5 Stunden
• Telefonischer Support: 7 Minuten
• Wartezeit in der Filiale: 12 Minuten

Maßgeschneiderte Finanzlösungen für kleine Unternehmen

Im Jahr 2023 stellte Hawthorn Bancshares Folgendes bereit:

• Vergebene Kleinunternehmenskredite: 342
• Gesamtkreditvolumen für Kleinunternehmen: 87,6 Millionen US-Dollar
• Durchschnittliche Kredithöhe für Kleinunternehmen: 256.000 $

Kennzahl zur Kreditvergabe an Kleinunternehmen	Daten für 2023
Ausgegebene Kredite	342
Gesamtkreditvolumen	87,6 Millionen US-Dollar
Durchschnittliche Kredithöhe	$256,000

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Kundenbeziehungen

Persönliche Filialinteraktionen

Ab 2024 betreibt Hawthorn Bancshares 15 physische Filialen in ganz Missouri. Durchschnittliche tägliche Kundeninteraktionen pro Filiale: 87 Kunden.

Filialstandorttyp	Anzahl der Filialen	Durchschnittlicher täglicher Kundenverkehr
Städtische Zweige	7	112 Kunden
Vorstadtfilialen	6	65 Kunden
Ländliche Zweige	2	42 Kunden

Persönliche Kontoverwaltung

Zu den personalisierten Kontoverwaltungsdiensten gehören:

• Dedizierte Kundenbetreuer für Geschäftskunden
• Maßgeschneiderte Finanzberatungsdienstleistungen
• Individuelle Portfolio-Review-Sitzungen

Online- und Mobile-Banking-Unterstützung

Digitale Bankstatistiken für Hawthorn Bancshares:

Digitale Plattform	Anzahl der aktiven Benutzer	Monatliche Transaktionen
Mobile-Banking-App	42.500 Benutzer	387.000 Transaktionen
Online-Banking-Portal	38.200 Benutzer	312.000 Transaktionen

Community-Engagement und lokale Veranstaltungen

Kennzahlen zur Community-Interaktion:

• Jährliche Gemeinschaftsveranstaltungen: 24
• Lokale Patenschaften: 17
• Durchgeführte Workshops zur Finanzkompetenz: 36

Engagiertes Kundendienstteam

Leistungskennzahlen für den Kundenservice:

Servicekanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Telefonsupport	2,7 Minuten	92%
E-Mail-Support	4,1 Stunden	88%
Live-Chat	1,9 Minuten	95%

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Kanäle

Standorte physischer Bankfilialen

Ab 2024 betreibt Hawthorn Bancshares, Inc. 13 physische Bankfilialen, die sich hauptsächlich auf Missouri konzentrieren.

Staat	Anzahl der Filialen
Missouri	13

Online-Banking-Plattform

Funktionen des digitalen Bankings:

• Kontoverwaltung
• Geldtransfers
• Rechnungszahlungsdienste
• Erklärungs-Downloads

Mobile-Banking-Anwendung

Mobile App verfügbar für iOS- und Android-Plattformen mit den folgenden Funktionen:

• Mobile Scheckeinzahlung
• Kontostandverfolgung
• Transaktionsverlauf
• Kartenkontrollen

Telefon-Banking-Dienste

Automatisiertes Telefon-Banking-System rund um die Uhr mit folgenden Angeboten:

• Abfragen des Kontostandes
• Transaktionsverlauf
• Kundenbetreuung

ATM-Netzwerk

Geldautomatentyp	Anzahl Geldautomaten
Eigene Geldautomaten	8
Netzwerk-Geldautomaten	35

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere lokale Unternehmen

Im vierten Quartal 2023 betreut Hawthorn Bancshares etwa 1.247 kleine und mittlere Unternehmen in Missouri und Illinois.

Geschäftssegment	Anzahl der Kunden	Gesamtes Geschäftskreditvolumen
Einzelhandelsunternehmen	412	37,6 Millionen US-Dollar
Dienstleistungsunternehmen	328	28,4 Millionen US-Dollar
Professionelle Dienstleistungen	507	45,2 Millionen US-Dollar

Einzelverbraucher in Missouri und Illinois

Gesamtkundenbasis für Privatkunden: 54.683 zum 31. Dezember 2023.

• Persönliche Girokonten: 31.245
• Persönliche Sparkonten: 22.438
• Durchschnittlicher persönlicher Kontostand: 14.672 $

Fachleute aus dem Agrarsektor

Agrarkreditportfolio im Wert von 89,3 Millionen US-Dollar im Jahr 2023.

Teilsektor Landwirtschaft	Anzahl der Kunden	Gesamtkreditvolumen
Pflanzenbau	187	42,6 Millionen US-Dollar
Viehhaltung	93	23,7 Millionen US-Dollar
Landwirtschaftliche Unterstützungsdienste	64	23 Millionen Dollar

Kommunalverwaltung und kommunale Körperschaften

Kommunale Bankbeziehungen: 42 Kommunalverwaltungen im Jahr 2023.

• Gesamte kommunale Einlagen: 76,5 Millionen US-Dollar
• Durchschnittliche kommunale Kontogröße: 1,82 Millionen US-Dollar
• Kommunales Kreditvolumen: 54,3 Millionen US-Dollar

Vermögende Privatanleger

Details zum vermögenden Kundensegment für 2023:

Vermögensklasse	Anzahl der Kunden	Gesamtes verwaltetes Vermögen
1 Mio. $ – 5 Mio. $ Nettowert	276	542,7 Millionen US-Dollar
Nettowert von 5 bis 10 Millionen US-Dollar	87	612,3 Millionen US-Dollar
Über 10 Millionen US-Dollar Nettowert	39	486,5 Millionen US-Dollar

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Im Jahresbericht 2022 meldete Hawthorn Bancshares Gesamtbetriebskosten der Filiale in Höhe von 6,3 Millionen US-Dollar, darunter:

Ausgabenkategorie	Betrag ($)
Belegungskosten	2,100,000
Dienstprogramme	540,000
Wartung	660,000
Versicherung	450,000
Sonstige Betriebskosten der Zweigstelle	2,550,000

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2022 auf 12,4 Millionen US-Dollar und teilte sich wie folgt auf:

• Grundgehälter: 8.750.000 $
• Leistungsprämien: 1.860.000 $
• Krankenversicherung: 920.000 $
• Altersvorsorge: 870.000 US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2022 auf insgesamt 3,2 Millionen US-Dollar:

Technologieaufwand	Betrag ($)
Hardwarewartung	780,000
Softwarelizenzierung	1,100,000
Cybersicherheit	620,000
Gehälter für IT-Mitarbeiter	700,000

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Aufwendungen für 2022 beliefen sich auf 2,5 Millionen US-Dollar, darunter:

• Rechtsberatung: 850.000 $
• Prüfungsgebühren: 720.000 US-Dollar
• Gehälter für Compliance-Personal: 630.000 US-Dollar
• Regulatorische Meldesysteme: 300.000 US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2022 beliefen sich auf 1,8 Millionen US-Dollar:

Marketingkanal	Betrag ($)
Digitale Werbung	540,000
Print und traditionelle Medien	420,000
Sponsoring von Gemeinschaftsveranstaltungen	360,000
Aktionen zur Kundengewinnung	480,000

Hawthorn Bancshares, Inc. (HWBK) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen

Für das Geschäftsjahr 2023 meldete Hawthorn Bancshares einen Gesamtzinsertrag von 55,3 Millionen US-Dollar. Aufschlüsselung der Kreditzinsen:

Kreditkategorie	Zinserträge ($)
Gewerbliche Kredite	28,750,000
Immobilienkredite	19,600,000
Verbraucherkredite	6,950,000

Gebühren für Bankdienstleistungen

Die Einnahmen aus Servicegebühren beliefen sich im Jahr 2023 auf insgesamt 12,4 Millionen US-Dollar, mit folgender Verteilung:

• Kontoführungsgebühren: 4.200.000 $
• Gebühren für Geldautomatentransaktionen: 2.800.000 $
• Überziehungsgebühren: 3.600.000 $
• Gebühren für Überweisungen: 1.800.000 USD

Gebühren für die Vergabe von Hypotheken

Die hypothekenbezogenen Einnahmen für 2023 beliefen sich auf 7,6 Millionen US-Dollar und setzten sich zusammen aus:

Hypothekentyp	Erstellungsgebühren ($)
Wohnhypotheken	5,400,000
Gewerbliche Hypotheken	2,200,000

Provisionen für Anlageprodukte

Der investitionsbezogene Umsatz erreichte im Jahr 2023 3,9 Millionen US-Dollar:

• Provisionen für Investmentfonds: 1.500.000 USD
• Gebühren für die Verwaltung des Altersvorsorgekontos: 1.200.000 USD
• Vermögensverwaltungsdienste: 1.200.000 $

Einnahmen aus digitalen Banktransaktionen

Der Umsatz aus digitalen Banktransaktionen belief sich im Jahr 2023 auf 2,5 Millionen US-Dollar:

Digitaler Service	Umsatz ($)
Online-Banking-Transaktionen	1,200,000
Gebühren für Mobile Banking	800,000
Digitale Zahlungsabwicklung	500,000

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Value Propositions

You're looking at what Hawthorn Bancshares, Inc. (HWBK) offers its customers-the core reasons they choose Hawthorn Bank over the big national players. It really boils down to local presence and solid financials.

Deeply rooted community banking philosophy and local decision-making

The value here is knowing your banker is local. Hawthorn Bank has served families and businesses for more than 150 years, which is a deep commitment to the Missouri communities it serves, including Jefferson City, Columbia, Springfield, and the greater Kansas City area. Decisions aren't made three states away; they're made right here.

Full-service financial suite: commercial lending, retail banking, and wealth management

You get a comprehensive set of tools under one roof. Hawthorn Bancshares, Inc. operates through two reporting segments: the Bank and the Wealth Management business, which started reporting separately in Q1 2025. This means you can handle your business operating loan, your personal checking account, and your estate planning all in one relationship.

• Commercial banking for small and mid-sized businesses.
• Retail banking, including mortgage lending and deposit accounts.
• Wealth Management services like trust and asset management.

Financial stability and strong credit quality (NPA/loans at 0.48% in Q3 2025)

Stability is a key proposition, especially when the market gets choppy. You can see the strength in the Q3 2025 numbers; credit quality remained strong with non-performing assets (NPA) to total loans at 0.48% as of September 30, 2025. That's better than the 0.58% seen in Q3 2024. Also, the total risk-based capital ratio stood at 14.90%, keeping them well above those required thresholds. Here's a quick look at some key Q3 2025 performance indicators:

Metric	Value (Q3 2025)
NPA/Loans Ratio	0.48%
Total Risk-Based Capital	14.90%
Net Interest Margin (FTE)	3.97%
Book Value Per Share	$23.76
Efficiency Ratio	62.30%

The bank grew its loan portfolio by 3.5% quarter-over-quarter, reaching $1.51 billion in loans held for investment as of September 30, 2025.

Personalized, high-touch relationship banking services

The bank focuses on expanding customer relationships, which is the engine behind that loan growth. You get personalized service that national chains often can't match. The CEO specifically highlighted growth in customer relationships as a driver for the loan portfolio increase in Q3 2025.

Competitive loan products for commercial real estate and small business

Hawthorn Bank specializes in commercial banking for small and mid-sized businesses. Their offerings include specific products like equipment loans, operating lines of credit, commercial real estate financing, and Small Business Administration (SBA) loans. They are actively growing this portfolio, evidenced by the $51.1 million loan increase quarter-over-quarter.

Finance: draft a comparison of Q3 2025 commercial loan growth vs. Q3 2024 by next Tuesday.

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Customer Relationships

Hawthorn Bancshares, Inc. operates with a core philosophy centered on a relationship-driven and community-focused approach. This strategy is directly tied to quantifiable results, as evidenced by the growth in the loan portfolio, which expanded by $51.1 million, or 3.5%, in the third quarter of 2025 compared to the prior quarter. The Chief Executive Officer noted that loan portfolio growth was achieved by expanding customer relationships. The company also reported growth in its wealth management group in the third quarter of 2025.

The high-touch service model is designed to build long-term relationships through local decision-making and personalized service. This focus supports the overall financial health, with the Net Interest Margin (FTE) reaching 3.97% in the third quarter of 2025, up from 3.36% in the prior year quarter. Furthermore, the company maintained strong credit quality, with non-performing assets to total loans at 0.48% as of September 30, 2025.

The physical presence supports face-to-face interaction across its service area. Hawthorn Bank has served families and businesses for more than 150 years, with locations concentrated throughout Missouri and Kansas. This local footprint includes markets such as:

• Jefferson City headquarters
• Greater Kansas City metropolitan area
• Columbia
• Springfield
• Clinton

To complement the in-person service, Hawthorn Bancshares, Inc. provides self-service options via digital and mobile platforms, including internet banking. While specific Hawthorn Bancshares, Inc. digital adoption rates for late 2025 aren't public, the broader industry trend shows that improving digital experiences is a key priority for 52% of institutions in 2025.

Here are key financial metrics from the third quarter of 2025 that reflect the success of the relationship-focused strategy:

Metric	Value (Q3 2025)	Context/Comparison
Net Income	$6.1 million	Improved 34.1% from Q3 2024
Earnings Per Diluted Share (EPS)	$0.88	Improved 33% from $0.66 in Q3 2024
Total Deposits	$1.53 billion	Increased $7.9 million (or 0.5%) from Q2 2025
Loans Held for Investment	$1.51 billion (as of 9/30/2025)	Increased $51.1 million (or 3.5%) from Q2 2025
Net Interest Margin (FTE)	3.97%	Up from 3.89% in Q2 2025
Average Cost of Deposits	2.36%	Down from 2.74% in Q3 2024
Book Value Per Share	$23.76	Increase of $1.23 (or 5.5%) from Q2 2025

The focus on core relationship growth is also supported by the composition of the deposit base, which indicates customer stickiness:

• Non-interest bearing demand deposits were 27.8% of total deposits as of September 30, 2025.
• Total deposits stood at $1.53 billion at September 30, 2025.
• Total assets were $1,932,105 thousand as of September 30, 2025.

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Channels

The Channels block for Hawthorn Bancshares, Inc. centers on a hybrid approach, blending the traditional, high-touch community bank presence with necessary digital capabilities to serve its defined geographic footprint across Missouri and Kansas.

Physical branch network across Missouri and Kansas

The primary physical channel is the network of Hawthorn Bank banking centers. This network is concentrated in key Missouri markets, supplemented by strategic expansion into Kansas. This physical presence is key to maintaining the relationship-driven community bank model you are known for. As of early 2025, the network included established locations in:

• Jefferson City, Missouri (Headquarters)
• Greater Kansas City metropolitan area (Missouri side)
• Columbia, Missouri
• Springfield, Missouri
• Clinton, Missouri

Furthermore, the company executed a strategic channel expansion by opening a new banking center location in Overland Park, Kansas, in February 2025. This move signals a direct channel push into the Kansas market, specifically aiming to mirror success in wealth management there, similar to what the trust and investment teams have achieved in mid- and southern Missouri. While the exact number of banking centers is not publicly itemized, the operational footprint is anchored by these key Missouri and Kansas communities.

Robust online and mobile banking platforms

To meet modern customer expectations, Hawthorn Bancshares, Inc. deploys digital channels that allow for 24/7 account management. These platforms are essential for transactional efficiency, reducing reliance on physical visits for routine tasks.

• Enables customers to manage accounts, transfer funds, and pay bills remotely.
• Supports mobile check deposit capabilities.
• Provides secure, around-the-clock access to account statements.

Extensive proprietary and affiliated ATM network

For immediate cash access, the bank utilizes a combination of its own machines and network affiliations. This extends the reach beyond the physical branch footprint for basic cash withdrawals and balance inquiries. The network is described as extensive, though the precise count of proprietary versus affiliated machines is not a reported metric.

Dedicated wealth management and trust advisors

This channel is explicitly managed as a distinct reporting segment since the first quarter of 2025, showing its importance as a dedicated revenue driver. The growth in this area is a noted positive in recent results. The channel is supported by dedicated advisors providing personalized strategies.

Here are the reported financial results for this channel as of the third quarter of 2025:

Metric	Value (Q3 2025)	Value (Nine Months Ended Sept 30, 2025)
Net Income	$285 thousand	$515 thousand
Interest Income	$0 thousand	$0 thousand

The CEO specifically highlighted growth in the wealth management group in the third quarter of 2025, indicating this channel is actively being cultivated.

Direct sales force for commercial and industrial (C&I) lending

The C&I lending channel relies on a direct sales approach, integrated with the community banking teams, to originate loans for small and mid-sized businesses. This force is part of the overall employee base supporting the Bank segment. As of late 2025, the total company headcount was reported at 259 employees, with total assets for the Bank segment at $1.9 billion as of March 31, 2025. The C&I loan portfolio, which includes equipment, operating, and commercial real estate loans, is a core focus for growth, supported by these direct relationship managers.

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Customer Segments

Hawthorn Bancshares, Inc. serves a defined geographic footprint, primarily across southwest Missouri and select markets in nearby states, operating through Hawthorn Bank.

Small-to-Midsize Businesses (SMBs) needing commercial loans and treasury services are a core focus, supported by the bank's commitment to local decision-making.

Commercial Real Estate (CRE) investors and developers are served with specialized financing. For example, at September 30, 2025, the non-owner occupied CRE loan portfolio included Multi Family loans totaling $188,299 thousand, which represented 29.9 % of that specific portfolio segment as of that date.

Affluent individuals requiring wealth management and trust services represent a growing segment, as management noted experienced growth in their wealth management group during the third quarter of 2025.

Local retail customers seeking checking, savings, and mortgage products form the base of the deposit funding. As of September 30, 2025, total deposits stood at $1.53 billion. Furthermore, non-interest bearing demand deposits, often associated with business operating accounts but also including retail, made up 27.8 % of total deposits at that same date.

Agricultural clients in rural Missouri markets receive financing for agricultural operations as part of the commercial lending offerings.

The overall balance sheet supporting these segments as of the end of the third quarter 2025 was:

Metric	Amount (as of September 30, 2025)	Amount (as of June 30, 2025)
Loans held for investment	$1,514,002 thousand	$1,462,898 thousand
Total Deposits	$1,525,917 thousand	$1,517,986 thousand

The services tailored to these groups include:

• Treasury Management Services: remote deposit capture, positive pay, and ACH origination.
• Consumer Lending: residential mortgages, auto loans, and personal loans.
• Deposit Products: checking, savings, and money market accounts.

The loan portfolio growth reflects expanding customer relationships across these segments, with total loans held for investment increasing by $51.1 million, or 3.5%, compared to the prior quarter ending June 30, 2025.

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Cost Structure

The cost structure for Hawthorn Bancshares, Inc. (HWBK) is heavily influenced by the cost of funding its assets and the expenses associated with its operational footprint, which includes a physical branch network. As of late 2025, based on third-quarter performance, managing these costs is central to maintaining the improved efficiency ratio of 62.30% reported for Q3 2025.

Interest expense paid on deposits, a key funding cost

The cost of funding is a primary driver of the overall cost base. Hawthorn Bancshares, Inc. has seen its average cost of deposits fluctuate, reflecting the competitive rate environment. For the third quarter of 2025, the average cost of deposits stood at 2.36%. This was a slight increase from the 2.35% reported in the prior quarter (Q2 2025), but a notable decrease from the 2.74% recorded in the prior year quarter (Q3 2024). The composition of deposits also plays a role; non-interest bearing demand deposits represented 27.8% of total deposits as of September 30, 2025.

Personnel expenses, including salaries and benefits (a rising non-interest expense)

Personnel costs are a significant component of non-interest expense. Total non-interest expense for the third quarter of 2025 was $12.8 million, which was an increase of $0.8 million, or 6.9%, from the prior year quarter. The increase in total non-interest expense for the nine months ended September 30, 2025, to $37.6 million, was primarily attributed to an increase in salaries and employee benefits. This suggests that personnel costs are the main upward pressure point within the operating expense category. The company is actively managing this, as evidenced by the efficiency ratio improvement despite this rise.

Operating expenses for maintaining the physical branch network

The cost of maintaining the physical branch network is embedded within the total non-interest expense. While a specific line item for branch operating costs isn't isolated in the summary data, the overall non-interest expense of $12.8 million in Q3 2025 covers all operational overhead, including physical infrastructure, occupancy, and other administrative costs. The company has taken steps that impact fixed costs, such as closing an operational center, which resulted in moving the property to other real estate owned in Q2 2025.

Provision for credit losses, which was $0.4 million in Q3 2025

The expense related to potential loan defaults, the provision for credit losses, was a positive charge in Q3 2025. Hawthorn Bancshares, Inc. provided a provision for credit losses of $0.4 million for the third quarter 2025. This compares to a release of provision of $0.1 million in the prior quarter (Q2 2025) and a provision of $0.5 million in the prior year quarter (Q3 2024). The allowance for credit losses at September 30, 2025, stood at $21.9 million, covering non-performing loans 446.02% over.

Technology and data processing costs for digital platforms

Specific figures for technology and data processing costs are not explicitly broken out in the high-level Q3 2025 summaries. However, these costs are part of the total non-interest expense. The CEO noted growth in the wealth management group, which suggests ongoing investment in platforms supporting those services. The overall non-interest expense for the quarter was $12.8 million.

Here is a summary of the key cost-related financial metrics from Q3 2025:

Cost Component/Metric	Amount / Rate	Period
Provision for Credit Losses	$0.4 million	Q3 2025
Total Non-Interest Expense	$12.8 million	Q3 2025
Total Non-Interest Expense (YTD)	$37.6 million	Nine Months Ended Sept 30, 2025
Average Cost of Deposits	2.36%	Q3 2025
Non-Interest Bearing Deposits (% of Total Deposits)	27.8%	As of Sept 30, 2025
Non-Interest Expense YoY Increase	$0.8 million or 6.9%	Q3 2025 vs Q3 2024

You'll want to track the year-to-date increase in salaries and benefits, as that is clearly driving the rise in non-interest expense. Finance: draft 13-week cash view by Friday.

Hawthorn Bancshares, Inc. (HWBK) - Canvas Business Model: Revenue Streams

You're looking at how Hawthorn Bancshares, Inc. actually brings in the money, which for a bank like this, boils down to interest earned versus fees collected. Honestly, the core of the business is still the balance sheet spread.

For the third quarter of 2025, the primary driver was Net Interest Income (NII) from lending activities, which totaled $\mathbf{\$16.9 \text{ million}}$. This figure reflects the difference between the interest income generated from loans and securities and the interest expense paid on deposits and borrowings. Management noted that the Net Interest Margin (FTE) expanded to $\mathbf{3.97\%}$ in Q3 2025, up from $\mathbf{3.36\%}$ in the prior year quarter, driven by higher loan yields and contained deposit costs.

The secondary, but still important, component is Non-interest income. For Q3 2025, this stream was $\mathbf{\$3.7 \text{ million}}$. This income category is where you find the revenue from services provided, which is key for diversification.

Here's a quick look at the main Q3 2025 revenue components for Hawthorn Bancshares, Inc.:

Revenue Component	Q3 2025 Amount	YoY Change Context
Net Interest Income (NII)	$\mathbf{\$16.9 \text{ million}}$	Increase of $\mathbf{\$2.5 \text{ million}}$ from prior year quarter
Total Non-interest Income	$\mathbf{\$3.7 \text{ million}}$	Decrease of $\mathbf{1.8\%}$ from prior year quarter
Total Reported Revenue	$\mathbf{\$20.21 \text{ million}}$	Up $\mathbf{14.74\%}$ year over year

The CEO specifically pointed to growth in the wealth management group during the Q3 2025 results call, suggesting that fees from wealth management, trust, and brokerage services are a growing part of that non-interest income pie. You can see this momentum in the nine-month figures, where NII was $\mathbf{\$48.3 \text{ million}}$, an increase of $\mathbf{\$5.1 \text{ million}}$ compared to the first nine months of 2024.

The remaining revenue streams, which fall under non-interest income, include:

• Loan origination and servicing fees, which would capture income from originating new loans or servicing existing ones, including any mortgage brokerage income.
• Dividends and interest earned from the portfolio of investment securities held by Hawthorn Bancshares, Inc.

For the nine months ended September 30, 2025, total non-interest income was $\mathbf{\$10.7 \text{ million}}$. That's a slight dip of $\mathbf{\$0.1 \text{ million}}$ compared to the same period in 2024. Still, the growth in core lending income, evidenced by the $\mathbf{3.5\%}$ sequential loan growth in Q3 2025, is definitely the story here.

The total revenue for the trailing twelve months ending September 30, 2025, reached $\mathbf{\$77.61 \text{ million}}$. That represents significant growth of $\mathbf{255.6\%}$ year over year, though you should check the specific components driving that massive annual jump, as reported revenue figures can sometimes be calculated differently across reporting periods.