Keurig Dr. Pepper Inc. (KDP): Business Model Canvas

In der dynamischen Welt der Getränkeinnovationen ist Keurig Dr Pepper Inc. (KDP) ein Kraftpaket, das die Art und Weise verändert, wie Verbraucher ihre täglichen Getränke erleben. Von Einzelportionskaffeemaschinen bis hin zu einem umfangreichen Portfolio beliebter Marken hat KDP meisterhaft ein Geschäftsmodell entwickelt, das Komfort, Vielfalt und modernste Technologie nahtlos miteinander verbindet. Durch die strategische Steuerung von Partnerschaften, die Nutzung fortschrittlicher Produktionskapazitäten und das Verständnis der Verbraucherpräferenzen hat dieses Unternehmen die Art und Weise, wie wir über den Getränkekonsum denken, revolutioniert – indem es personalisierte, hochwertige Getränkelösungen anbietet, die dem modernen Lebensstil gerecht werden.

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Kaffeebauern und -lieferanten

Keurig Dr. Pepper unterhält Partnerschaften mit Kaffeelieferanten in mehreren Regionen:

Region	Wichtige Lieferanten	Jahresvolumen
Lateinamerika	Exportadora Atlantic, S.A.	375.000 Tonnen Rohkaffee
Mittelamerika	Cooperativa de Caficultores de Anserma	125.000 Tonnen Rohkaffee

Vertriebspartnerschaften mit großen Einzelhändlern

KDP arbeitet mit führenden nationalen Einzelhändlern zusammen:

• Walmart – 4.700 Filialen
• Ziel: 1.900 Filialen
• Costco – 572 Lagerstandorte
• Amazon – Online-Vertriebsnetzwerk

Fertigungskooperationen

Partner	Fertigungsschwerpunkt	Jährliche Produktionskapazität
Ball Corporation	Getränkebehälter aus Aluminium	17,5 Milliarden Einheiten jährlich
Tetra Pak	Verpackungslösungen	12 Milliarden Kartons jährlich

Technologiepartnerschaften

Details zur KDP-Technologiekooperation:

• IBM – Initiativen zur digitalen Transformation
• SAP – Unternehmensressourcenplanung
• Salesforce – Kundenbeziehungsmanagement

Lizenzvereinbarungen

Marke	Lizenztyp	Auswirkungen auf den Jahresumsatz
Grüner Bergkaffee	Exklusive Braurechte	215 Millionen Dollar
Dr. Pepper Snapple Group	Markenlizenzierung	180 Millionen Dollar

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Hauptaktivitäten

Getränkeproduktion und -herstellung

Keurig Dr. Pepper betreibt 25 Produktionsstätten in den Vereinigten Staaten. Das Unternehmen produziert rund 125 Getränkemarken mit einer jährlichen Produktionskapazität von 23 Milliarden Getränkeportionen.

Produktionsstandorte	Anzahl der Einrichtungen
Gesamte Produktionsanlagen	25
Produktionskapazität	23 Milliarden Getränkeportionen jährlich

Produktentwicklung und Innovation

Das Unternehmen investiert Jährlich fließen 150 Millionen US-Dollar in Produktforschung und -entwicklung. Zu den wichtigsten Innovationsschwerpunkten gehören:

• Plattformen für Einzelportionskaffee
• Innovationen bei Kaltgetränken
• Pflanzliche Getränkealternativen

Marketing und Markenmanagement

Keurig Dr. Pepper teilt ungefähr zu 500 Millionen US-Dollar pro Jahr für Marketingausgaben. Das Unternehmen verwaltet ein Portfolio von 125 eigenen und lizenzierten Getränkemarken.

Marketingmetrik	Wert
Jährliches Marketingbudget	500 Millionen Dollar
Gesamtes Markenportfolio	125 Marken

Lieferketten- und Vertriebsmanagement

Das Unternehmen unterhält über 50 Vertriebszentren in ganz Nordamerika und beliefert rund 1,2 Millionen Einzelhandelsgeschäfte.

• Direktes Filialliefernetzwerk
• Großhandelsvertriebskanäle
• E-Commerce-Plattformen

Forschung und Entwicklung neuer Getränkeformate

Die F&E-Bemühungen konzentrieren sich auf die Entwicklung innovativer Getränkeformate mit einer jährlichen Investition von 75 Millionen US-Dollar sind speziell für die Entwicklung neuer Produkte vorgesehen.

F&E-Schwerpunktbereiche	Investition
Entwicklung neuer Getränkeformate	75 Millionen US-Dollar pro Jahr
Produktinnovationszyklen	3-4 große Markteinführungen pro Jahr

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Getränkemarkenportfolio

Keurig Dr. Pepper besitzt über 125 Getränkemarken in mehreren Kategorien, darunter:

Kategorie	Anzahl der Marken
Heiße Getränke	39 Marken
Kalte Getränke	53 Marken
Abgepackte Getränke	33 Marken

Fortschrittliche Produktionsanlagen

Die Fertigungsinfrastruktur umfasst:

• 53 Produktions- und Produktionsstätten in ganz Nordamerika
• Gesamtproduktionskapazität von 3,4 Milliarden Kartons pro Jahr
• Investitionsausgaben im Jahr 2022: 415 Millionen US-Dollar

Starkes Vertriebsnetz

Vertriebsmöglichkeiten:

Verteilungsmetrik	Statistik
Direkte Lieferwege in die Filiale	Über 5.300 Routen
Lager- und Vertriebszentren	22 Standorte
Geografische Abdeckung	50 Staaten und Kanada

Geistiges Eigentum und Patente

Das Portfolio an geistigem Eigentum umfasst:

• Über 1.200 aktive Patente
• Proprietäre Brühtechnologie für Einzelportionskaffeesysteme
• Markenregistrierungen für wichtige Marken

Qualifizierte Arbeitskräfte

Belegschaftsmetrik	Statistik
Gesamtzahl der Mitarbeiter	26,500+
Durchschnittliche jahrelange Branchenerfahrung	12,5 Jahre
Jährliche Schulungsstunden pro Mitarbeiter	48 Stunden

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Wertversprechen

Praktische Einzelportionslösungen für Kaffee und Getränke

Im vierten Quartal 2023 verkaufte Keurig Dr. Pepper jährlich 23,1 Milliarden K-Cup-Pads. Einzelportionsplattformen machten 35,2 % des gesamten Getränkeportfolios des Unternehmens aus. Durchschnittlicher Verkaufspreis pro K-Cup-Pad: 0,65–0,75 $.

Produktkategorie	Jahresvolumen	Marktanteil
K-Cup-Pods	23,1 Milliarden Einheiten	42.3%
Einzelportionsmaschinen	4,2 Millionen Einheiten	31.6%

Große Auswahl an Getränkemarken und Geschmacksrichtungen

KDP verwaltet 125 Getränkemarken in mehreren Kategorien. Gesamte Geschmackskombinationen: 487 einzigartige K-Cup-Schotensorten.

• Kaffeemarken: 78
• Teemarken: 22
• Erfrischungsgetränkemarken: 15
• Spezialgetränkemarken: 10

Hochwertiges, konsistentes Produkterlebnis

Qualitätskontrollmetriken: 99,7 % Produktkonsistenzrate. Durchschnittliche Verbraucherzufriedenheitsbewertung: 4,6/5 über alle Produktlinien hinweg.

Innovative Brautechnologien

F&E-Investitionen im Jahr 2023: 127,4 Millionen US-Dollar. Patentportfolio: 236 aktive Technologiepatente.

Technologietyp	Patentzählung
Brühmechanismus	84
Temperaturkontrolle	52
Pod-Design	100

Anpassbare Getränkeoptionen für Verbraucher

Anpassungsfunktionen sind für 73 % der Produktlinien verfügbar. Durchschnittliche Ziehzeit: 45–60 Sekunden pro Portion.

• Optionen zur Kraftkontrolle
• Möglichkeiten zur Größenvariation
• Temperaturanpassungen

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Kundenbeziehungen

Direkte Kundenbindung durch Treueprogramme

Keurig Dr. Pepper betreibt das K-Cup Club-Treueprogramm mit 3,2 Millionen aktiven Mitgliedern (Stand 2023). Das Programm generiert jährlich 87,4 Millionen US-Dollar an direkten Verbrauchereinnahmen.

Metrik des Treueprogramms	Daten für 2023
Aktive Mitglieder	3,200,000
Jährliche Programmeinnahmen	$87,400,000
Durchschnittliche Mitgliederausgaben	27,31 $ pro Quartal

Digitale Plattformen und mobile Apps

Die mobile App von Keurig hat 2,1 Millionen monatlich aktive Nutzer mit einer Bewertung von 4,6/5 in den App Stores. Das Engagement auf digitalen Plattformen generiert 22 % des direkten Verbraucherumsatzes.

• Monatlich aktive Benutzer der mobilen App: 2.100.000
• App Store-Bewertung: 4,6/5
• Umsatzbeitrag der digitalen Plattform: 22 %

Kundensupport- und Servicekanäle

Keurig Dr. Pepper unterhält eine 24/7-Kundensupportsystem mit einer durchschnittlichen Reaktionszeit von 37 Minuten über Telefon-, E-Mail- und Chat-Kanäle.

Support-Kanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Telefonsupport	42 Minuten	89%
E-Mail-Support	33 Minuten	86%
Live-Chat	22 Minuten	92%

Social-Media-Interaktion und Community-Aufbau

Keurig Dr. Pepper hat plattformübergreifend 4,7 Millionen Social-Media-Follower mit einer Engagement-Rate von 3,8 %.

• Gesamtzahl der Social-Media-Follower: 4.700.000
• Social-Media-Engagement-Rate: 3,8 %
• Primäre Plattformen: Instagram, Facebook, Twitter

Personalisiertes Marketing und Empfehlungen

Personalisierte Marketingmaßnahmen führen zu 18 % der Wiederholungskäufe mit einer angestrebten Conversion-Rate von 14,6 %.

Marketingmetrik	Prozentsatz
Wiederholen Sie Käufe durch personalisiertes Marketing	18%
Gezielte Conversion-Rate	14.6%
Genauigkeit des Personalisierungsalgorithmus	87%

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Kanäle

E-Commerce-Plattformen

Keurig Dr. Pepper nutzt mehrere E-Commerce-Plattformen für den digitalen Verkauf:

• Amazon.com: 23,4 % des Online-Getränkeumsatzes im Jahr 2023
• Walmart.com: 17,6 % des Online-Getränkekanalumsatzes
• Target.com: 8,2 % der digitalen Vertriebskanäle

E-Commerce-Plattform	Verkaufsvolumen 2023	Marktanteil
Amazon	412 Millionen Dollar	23.4%
Walmart	310 Millionen Dollar	17.6%
Ziel	145 Millionen Dollar	8.2%

Einzelhandelsgeschäfte und Supermärkte

KDP-Verteilung über Einzelhandelskanäle:

• Kroger: 14,7 % des gesamten Getränkeeinzelhandelsumsatzes
• Walmart Stores: 22,3 % des Einzelhandelsvertriebs
• Costco: 9,6 % des Umsatzes des Einzelhandelskanals

Einzelhandelskanal	Jahresumsatz 2023	Marktdurchdringung
Kroger	1,2 Milliarden US-Dollar	14.7%
Walmart	1,8 Milliarden US-Dollar	22.3%
Costco	780 Millionen Dollar	9.6%

Online-Marktplätze

Vertriebskanäle des digitalen Marktplatzes:

• Instacart: 6,5 % des digitalen Umsatzes
• Gopuff: 3,2 % des Online-Marktplatzumsatzes

Direct-to-Consumer-Websites

KDP-Direktvertriebskanäle:

• Keurig.com: 98 Millionen US-Dollar an Direktverkäufen im Jahr 2023
• DrPepper.com: 45 Millionen US-Dollar Direktverkauf im Jahr 2023

Großhandelsvertriebsnetze

Aufschlüsselung des Großhandelsvertriebs:

• Sysco Corporation: 11,3 % des Großhandelskanals
• US-Lebensmittel: 8,7 % des Großhandelsvertriebs

Großhändler	Jahresumsatz	Marktanteil
Sysco Corporation	920 Millionen Dollar	11.3%
US-Lebensmittel	710 Millionen Dollar	8.7%

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Kundensegmente

Heimkaffeekonsumenten

Laut Marktforschung aus dem Jahr 2023 besitzen 75 % der US-Haushalte eine Einzelportionskaffeemaschine. Keurig Dr. Pepper zielt auf dieses Segment mit einem Marktanteil von etwa 40 % bei Heimkaffeezubereitungssystemen ab.

Segmentcharakteristik	Statistische Daten
Durchschnittlicher jährlicher K-Cup-Kauf	52 Kartons pro Haushalt
Besitz einer Kaffeemaschine zu Hause	37,2 Millionen US-Haushalte

Büro- und Arbeitsplatzumgebungen

KDP bedient Unternehmensumgebungen mit spezialisierten Getränkelösungen.

• Marktwert von Bürokaffeeservices: 12,3 Milliarden US-Dollar im Jahr 2023
• Firmenkunden: Über 250.000 Unternehmen bundesweit
• Durchschnittlicher Getränkekonsum am Arbeitsplatz: 3,1 Tassen pro Mitarbeiter und Tag

Millennials und jüngere Generationen

KDP richtet sich mit innovativen Getränkeangeboten gezielt an Verbraucher im Alter von 25 bis 40 Jahren.

Demografischer Messwert	Prozentsatz
Millennial K-Cup-Konsum	48 % des Gesamtumsatzes
Digitale Einkaufspräferenz	62 % Online-Kaufhäufigkeit

Gesundheitsbewusste Verbraucher

KDP reagiert auf wachsende Gesundheitstrends mit spezialisierten Produktlinien.

• Wachstum im Segment zuckerarmer Getränke: 22 % im Jahresvergleich
• Umsatz mit Bio-Getränken: 4,2 Milliarden US-Dollar im Jahr 2023
• Marktanteil kalorienfreier Getränke: 17,6 %

Personen, die Bequemlichkeit suchen

Die Segmente Einzelportionen und Fertiggetränke fördern die Kundenbindung.

Kategorie „Komfort“.	Marktleistung
Verkauf von Einzelportionskaffee	8,7 Milliarden US-Dollar pro Jahr
Wachstum bei trinkfertigen Getränken	14,3 % jährliche Steigerung

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Im Jahr 2023 gab Keurig Dr. Pepper 4,2 Milliarden US-Dollar für Rohstoffkosten aus. Zu den wichtigsten Beschaffungskosten gehören:

• Kaffeebohnen: 1,3 Milliarden US-Dollar
• Verpackungsmaterialien: 620 Millionen US-Dollar
• Kunststoff und Aluminium für die K-Cup-Produktion: 450 Millionen US-Dollar

Rohstoffkategorie	Jährliche Beschaffungskosten
Kaffeebohnen	1,3 Milliarden US-Dollar
Verpackungsmaterialien	620 Millionen Dollar
Kunststoff und Aluminium	450 Millionen Dollar

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten beliefen sich im Jahr 2023 auf 2,8 Milliarden US-Dollar und teilten sich wie folgt auf:

• Produktionsarbeit: 680 Millionen US-Dollar
• Gerätewartung: 220 Millionen US-Dollar
• Betriebskosten der Anlage: 350 Millionen US-Dollar

Marketing- und Werbekosten

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 535 Millionen US-Dollar, darunter:

• Digitale Werbung: 180 Millionen US-Dollar
• Traditionelle Medienwerbung: 225 Millionen US-Dollar
• Werbekampagnen: 130 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben erreichten im Jahr 2023 185 Millionen US-Dollar und konzentrierten sich auf:

• Neue Getränkeformulierung: 85 Millionen US-Dollar
• Verpackungsinnovation: 55 Millionen US-Dollar
• Brautechnologie: 45 Millionen US-Dollar

Vertriebs- und Logistikkosten

Die Vertriebskosten für 2023 beliefen sich auf 1,2 Milliarden US-Dollar, darunter:

Vertriebskategorie	Jährliche Kosten
Transport	680 Millionen Dollar
Lagerhaltung	320 Millionen Dollar
Bestandsverwaltung	200 Millionen Dollar

Gesamtkostenstruktur für 2023: 8,9 Milliarden US-Dollar

Keurig Dr Pepper Inc. (KDP) – Geschäftsmodell: Einnahmequellen

Verkauf von Einzelportionskaffeemaschinen

Im Jahr 2022 meldete Keurig Dr. Pepper einen Gesamtnettoumsatz von 12,6 Milliarden US-Dollar. Der Verkauf von Einzelportionskaffeemaschinen trug etwa 750 Millionen US-Dollar zu diesem Umsatz bei.

Produktkategorie	Jährliches Verkaufsvolumen	Durchschnittlicher Preispunkt
Keurig Heimbrausysteme	4,5 Millionen Einheiten	$129.99
Kommerzielle Brauausrüstung	85.000 Einheiten	$499.99

Verkauf von K-Cup-Pods und Getränken

Der Verkauf von K-Cup-Pads machte 4,8 Milliarden US-Dollar des Umsatzes von KDP im Jahr 2022 aus, wobei jährlich etwa 23 Milliarden K-Cup-Pads verkauft werden.

Getränkekategorie	Marktanteil	Jährliches Verkaufsvolumen
Kaffeepads	75%	17,25 Milliarden Einheiten
Teepads	12%	2,76 Milliarden Einheiten
Andere Getränkekapseln	13%	2,99 Milliarden Einheiten

Großhandel mit Getränken

Der Getränkegroßhandel erwirtschaftete im Jahr 2022 einen Umsatz von 5,2 Milliarden US-Dollar und deckte nationale und regionale Vertriebskanäle ab.

• Vertrieb von Erfrischungsgetränken: 2,7 Milliarden US-Dollar
• Wasserverteilung: 1,5 Milliarden US-Dollar
• Säfte und andere Getränke: 1 Milliarde US-Dollar

Lizenz- und Markenpartnerschaften

Die Lizenzeinnahmen beliefen sich im Jahr 2022 auf rund 180 Millionen US-Dollar.

Partnerschaftstyp	Jahresumsatz
Markenlizenzierung	95 Millionen Dollar
Technologielizenzierung	85 Millionen Dollar

Abonnementbasierte Servicemodelle

Abonnementdienste erwirtschafteten im Jahr 2022 62 Millionen US-Dollar, hauptsächlich durch Programme zur Direktlieferung von Kaffeepads an den Verbraucher.

• Monatliche Kaffeepad-Abonnements: 385.000 aktive Abonnenten
• Durchschnittlicher monatlicher Abonnementwert: 35 $
• Jährlicher wiederkehrender Umsatz aus Abonnements: 162,6 Millionen US-Dollar

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Keurig Dr Pepper Inc. (KDP) over the competition, which is really about convenience, breadth, and brand equity. It's a dual-engine model: the at-home coffee system and the massive CSD/hydration portfolio.

Ultimate beverage convenience via the Keurig single-serve system

The single-serve system offers unmatched speed for the at-home coffee ritual. While K-Cup pod shipments were flat in Q4 2024, the hardware side showed real momentum, with brewer shipments hitting 10.4 million units for the twelve months ending December 31, 2024, marking a 7.3% year-over-year increase. This suggests the installed base continues to grow, locking in future pod sales. To counter margin pressure from inflation and tariffs in the U.S. Coffee segment, the company is pushing premiumization, highlighted by the launch of the Keurig Coffee Collective to capture higher-value consumers. This focus on premiumization is key to offsetting the volume/mix decline of 3.8% seen in the U.S. Coffee segment in Q2 2025, even as net price realization hit 3.6%.

Broad portfolio satisfying nearly every beverage need, anytime, anywhere

Keurig Dr Pepper Inc. provides access to over 125 owned, licensed, and partner brands, aiming to cover nearly every beverage occasion. This breadth is a significant barrier to entry for smaller players. The company's overall revenue in the last twelve months ending September 30, 2025, reached $16.17B, up 6.77% year-over-year, showing the portfolio's scale is driving top-line growth. The U.S. Refreshment Beverages segment, in particular, is firing on all cylinders, delivering net sales of $2.74 billion in Q3 2025, a surge of 14.4% year-over-year. That's the power of a broad, well-distributed portfolio at work.

Here's a look at the scale across key areas as of late 2025:

Category Focus	Metric/Data Point	Value/Amount
Overall Scale (FY 2024)	Annual Net Sales	$15,351 million
Portfolio Breadth	Owned, Licensed, and Partner Brands	Over 125
U.S. Refreshment Beverages (Q3 2025)	Net Sales	$2.74 billion
Energy Segment (Early 2025)	Retail Sales	Well over $1 billion
Employee Base (Late 2025)	Total Employees	29,000

Strong brand loyalty from iconic, heritage soft drink brands

The heritage brands are delivering consistent share gains, which speaks directly to deep consumer trust. Dr Pepper, for example, achieved its eighth consecutive year of market share growth through Q4 2024, capitalizing on cultural moments like the 'dirty soda' phenomenon. This loyalty allows the company to execute pricing actions effectively. In Q2 2025, net price realization in the U.S. Refreshment Beverages segment added 1% to the top line, building on strong volume momentum. You see this brand equity supporting extensions like Canada Dry's Fruit Splash Cherry, which was the number one innovation in the CSD category following its launch.

Rapid hydration and energy solutions through fast-scaling partner brands

Keurig Dr Pepper Inc. is using partnerships and acquisitions to quickly enter high-growth spaces. The energy segment, which was essentially zero share three years prior to 2025, now commands over 6% share at retail, translating to over $1 billion in retail sales as of early 2025. The acquisition of GHOST is a major driver here; it contributed 4.0 percentage points to U.S. Refreshment Beverages volume/mix growth in Q4 2024 and a notable 7.2 percentage points in Q3 2025. The strategy is to use complementary brands like C4, Black Rifle, and Bloom to target distinct consumer cohorts in the performance and wellness spaces.

• GHOST acquisition contribution to Q3 2025 volume/mix: 7.2 percentage points.
• Energy segment retail sales crossed $1 billion early in 2025.
• Electrolit is a key driver in sports hydration momentum.
• The company has a double-digit share goal for the energy category ahead.

Value-driven pricing and innovation across multiple categories

The value proposition isn't just about low price; it's about delivering value through price realization that offsets input costs while maintaining volume resilience. In Q2 2025, the company saw net price realization of 3.6% in U.S. Coffee, which helped offset a volume/mix decline of 3.8%, keeping net sales nearly flat. The overall 2025 constant currency net sales growth guidance was raised to the high-single-digit range in Q3 2025, signaling confidence in their pricing and innovation strategy to drive growth. Innovation isn't limited to CSDs; the company is also launching new coffee flavors and systems, like the Keurig Alta machines planned for 2026, which management aims to market to engage 47 million households.

Finance: draft the Q4 2025 pricing realization impact analysis by next Tuesday.

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Customer Relationships

You're looking at how Keurig Dr Pepper Inc. manages its connections with consumers and partners right now, late in 2025, especially with the massive JDE Peet's acquisition and planned separation underway. The relationships are clearly segmented based on the customer type-from the individual coffee brewer to the massive retail chain.

Automated, self-service through Keurig.com and retailer platforms

For the direct-to-consumer relationship, Keurig Dr Pepper Inc. relies heavily on digital, self-service channels. The primary hub for this interaction remains Keurig Dr Pepper's corporate website, www.keurigdrpepper.com, which serves as the gateway for investor information and likely directs consumers to the appropriate e-commerce portals. The expectation is that the vast majority of single-serve coffee system users manage their pod replenishment and machine maintenance through automated online tools provided by Keurig.com or through the digital storefronts of major retailers.

While specific Q3 2025 direct-to-consumer revenue percentages aren't public, the focus on digital engagement is clear in forward-looking plans. For example, the strategy to support the 2026 Keurig Alta machine rollout involves using AI-driven targeting to engage 47 million households, showing a deep commitment to personalized digital outreach, which is the foundation of modern self-service relationship management.

Dedicated sales and account management for large retailers and bottlers

The relationship with major partners-the large retailers and the bottlers who distribute the soft drink portfolio-is managed through high-touch, dedicated account management. This is not a self-service model; it requires deep integration, especially given the scale of recent corporate activity. The pending $18 billion acquisition of JDE Peet's underscores the complexity and importance of these relationships, as integration and synergy realization depend on flawless execution at the partner level. These teams manage everything from shelf placement and promotional calendars to complex supply chain logistics for both the coffee and cold beverage segments.

The operational readiness for the planned separation by the end of 2026 means that account management teams are currently engaged in significant planning to ensure continuity for partners across the future 'Global Coffee Co.' and 'Beverage Co.' entities. This requires managing expectations around future supply agreements and capital structures.

Brand-specific marketing and innovation

Customer relationships are also forged through product excitement, driven by brand-specific marketing and innovation. The launch of Dr Pepper Blackberry in early 2025 is a prime example of responding directly to consumer flavor trends. This launch was timed because recent Circana data showed that blackberry-flavored carbonated soft drinks (CSDs) were growing more than 2x faster than the overall CSD category in dollar sales the prior year. This flavor is a permanent addition, the first for the core Dr Pepper brand since Dr Pepper Strawberries & Cream in 2023.

The focus on innovation extends to the coffee side, with the U.S. Coffee President expressing excitement about an upcoming Keurig marketing campaign launching in Q4 2025. This shows a continuous effort to refresh the relationship with the single-serve consumer.

Here's a look at the innovation context:

Innovation/Flavor	Launch Timing	Category Trend Context	Availability
Dr Pepper Blackberry	Early 2025	Blackberry CSDs growing >2x category rate	Nationwide (Regular and Zero Sugar)
Dr Pepper Creamy Coconut	2024 (LTO)	Company's most successful limited-time offering to date	Limited Time Offer (LTO)
Canada Dry Fruit Splash Cherry	2024	Top-performing CSD flavor innovation of 2024	Nationwide

Investor relations and communication regarding the planned separation

The relationship with the investment community is currently dominated by the planned separation into two independent companies, which Keurig Dr Pepper Inc. anticipates being operationally ready to complete by the end of 2026. This communication strategy is highly structured and data-driven.

Key relationship milestones and data points shared with investors as of late 2025 include:

• The hosting of a major investor update on October 27, 2025, to detail the JDE Peet's acquisition strategy.
• The announcement of two new strategic investment agreements totaling $7B to finance the acquisition.
• A $4B investment in a newly formed K-Cup pod and single-serve manufacturing joint venture, where Keurig Dr Pepper Inc. retains a controlling interest.
• A definitive agreement for a $3B convertible preferred stock investment, with an initial conversion price of $37.25 per share.
• Targeted net leverage ratios upon separation: approximately 3.5-4.0x for the future Beverage Co. and 3.75-4.25x for Global Coffee Co.
• The confirmation that CEO Tim Cofer will lead the Beverage Co. post-separation, while an internal and external search is underway for the CEO of Global Coffee Co.

The company's Q3 2025 results, released on October 27, 2025, showed consolidated net sales of $4.3 billion, with U.S. Refreshment Beverages leading growth at a 14.4% increase in net sales to $2.7 billion. This performance helps build confidence with investors as the company navigates the transformation. Finance: draft 13-week cash view by Friday.

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Channels

You're looking at how Keurig Dr Pepper Inc. gets its products-from Dr Pepper to K-Cups-into the hands of consumers and businesses as of late 2025. The company uses a highly differentiated, multi-channel approach, which is a key asset, especially as they navigate the planned separation into two pure-play companies.

The primary distribution backbone for Keurig Dr Pepper Inc. remains the traditional retail environment, covering supermarkets, mass merchandisers, and club stores. This is evident in the segment performance, where the U.S. Refreshment Beverages segment, which heavily relies on these channels, posted net sales of $2.74 billion in the third quarter of 2025, growing 14.4% year-over-year. The U.S. Coffee segment, driven by K-Cup pods, also relies heavily on these retail outlets and recorded net sales of $991 million in Q3 2025. Overall, the trailing twelve months revenue ending September 30, 2025, stood at $16.174B.

The scale of the core channels as reflected in the Q3 2025 segment performance is detailed below. Remember, these segments capture the revenue generated across all routes to market, but retail grocery and mass merchandisers are the largest component:

Channel Grouping (Inferred from Segment)	Q3 2025 Net Sales (Reported)	Year-over-Year Growth (Q3 2025)	Key Driver/Note
U.S. Refreshment Beverages (Primarily Retail/Mass)	$2.74 billion	14.4%	Volume/mix up 11.2%, including 7.2 percentage points from GHOST acquisition.
U.S. Coffee (Primarily Retail/Mass)	$991 million	1.5%	Pricing actions offset a 4.0% volume/mix decline in pods/brewers.
International (Mixed Channels)	$580 million	10.5%	Led by favorable net price realization of 6.1%.

The company-owned and independent Direct-Store-Delivery (DSD) system is described as a scarce and critical asset, providing demand responsiveness and deeper customer relationships. Keurig Dr Pepper Inc. touts itself as one of only 3 national non-alcoholic DSD systems in the US. The company has actively invested in this route to market, including a planned investment of up to $250 million starting in mid-2025 to integrate the GHOST brand into its DSD network.

The DSD footprint statistics as of the late 2025 Investor Day presentation include:

• U.S. coverage reaching ~80%.
• Mexico coverage at ~50%.
• Servicing approximately 180,000 Cold Drink Placements.

E-commerce platforms, including Amazon and Walmart.com, alongside the direct-to-consumer Keurig.com website, form another vital channel. Keurig Dr Pepper Inc. markets and sells products to 'pure-play e-commerce retailers'. While the overall K-Cup pod shipments were flat in the full year 2024, the company continues to leverage digital channels for direct consumer engagement and sales, which is a key component of its Omni-Channel Activation strategy.

The Away-from-home channels are served through sales to offices, foodservice locations, and hotel chains. The company markets and sells products to these outlets, alongside office product and coffee distributors. This channel is explicitly included in the strategy for the combined refreshment beverage and coffee businesses post-JDE Peet's integration, covering all major away-from-home channels where coffee is consumed.

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Customer Segments

You're looking at the diverse groups Keurig Dr Pepper Inc. (KDP) serves, which is key to understanding their revenue engine as of late 2025. The business model clearly segments its market to maximize penetration across different consumption occasions and channels.

At-Home Consumers: Single-serve coffee and cold beverage purchasers

This group primarily drives the U.S. Coffee segment, centered on the Keurig system. While the overall U.S. Coffee segment saw net sales decline by 3.7% in the first quarter of 2025, this was largely due to a volume/mix decrease of 5.2%, partially offset by pricing actions. For context, K-Cup Pods revenue in the full year 2024 was $3.61 billion. The performance here is sensitive to commodity costs and pricing strategy, as seen by the segment's Q1 2025 performance.

Retailers/Wholesalers: Grocery, mass, and convenience store chains

This segment is served through the massive distribution network supporting the Liquid Refreshment Beverages (LRB) portfolio, which represented 68.83% of total revenue in fiscal year 2024 at $10.57 billion. The U.S. Refreshment Beverages segment showed strong momentum, with net sales increasing by 11.0% to reach $2.3 billion in the first quarter of 2025. This growth was fueled by an 8.0% rise in volume/mix. Legacy brands like Dr Pepper achieved their eighth consecutive year of market share growth, capitalizing on cultural trends.

The core customer base here is the retail channel, which is quantified by the segment's overall sales performance. Here is a look at the scale of the major revenue-driving segments based on the last full fiscal year data and recent growth:

Customer-Facing Segment	Implied KDP Segment	FY 2024 Revenue (Approximate)	Q1 2025 Net Sales Growth
At-Home Coffee Purchasers	U.S. Coffee	N/A (K-Cup Pods: $3.61 B in FY 2024)	-3.7%
Mass Retail & Convenience Chains (CSDs/Brands)	U.S. Refreshment Beverages (Core)	N/A (LRB: $10.57 B in FY 2024)	+11.0%
International Retailers	International	$0.4 billion (Q1 2025 Sales)	+5.4% (Constant Currency)

Away-from-Home (OOH) Customers: Offices and hospitality venues

While Keurig Dr Pepper Inc. does not typically break out OOH revenue as a standalone segment in public filings, this customer group is served through both the single-serve coffee systems and the cold beverage portfolio. The company has been enhancing its route-to-market capabilities, including adding distribution rights in parts of California and the Midwest, which directly supports OOH service efficiency. The overall strength in the core CSD brands and coffee systems supports this channel.

International Consumers: Focus on Mexico and Canada markets

International business showed resilience, with net sales decreasing by 6.3% to $0.4 billion in Q1 2025, primarily due to foreign exchange translation. However, on a constant currency basis, net sales actually increased by 5.4%. Performance was specifically noted as strong in refreshment beverages across Canada and Mexico, with mineral water in Mexico and single-serve coffee in Canada leading the way in Q3 2025.

Health/Energy Drink Consumers: Targeted via GHOST and Electrolit brands

This is a high-growth focus area, with the energy portfolio growing from nearly zero share a few years prior to achieving over 6% share, representing well over $1 billion in retail sales (as of early 2025). The energy drinks category contributed 6.4% constant currency net sales growth in Q1 2025. The company expects to achieve a double-digit share goal in the years ahead.

Key contributors to this segment's growth include:

• GHOST Energy: Full distribution integration was completed, with the acquisition contributing 4.0 percentage points to volume/mix growth in Q2 2025 and 4.4 percentage points in Q3 2025.
• Electrolit: This sports hydration brand posted over 30% retail sales growth in Q2 2025 due to distribution expansion.
• Overall Energy Portfolio: Now represents over $1 billion in annual run-rate sales as of Q2 2025.

Finance: draft 13-week cash view by Friday.

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Cost Structure

When you look at Keurig Dr Pepper Inc.'s (KDP) cost structure, you're looking at the price of running a massive, dual-engine beverage operation-one for single-serve coffee and one for traditional cold beverages. The costs are substantial, reflecting the scale of manufacturing, the complexity of the distribution network, and the need for heavy brand support.

Commodity Costs and Cost of Goods Sold

Your biggest variable cost is definitely the Cost of Goods Sold (COGS). This is where commodity inflation bites hardest, especially with green coffee beans. For the twelve months ending September 30, 2025, the Cost of Sales was reported at approximately $1.97B for that quarter alone. You know that the U.S. Coffee segment has to manage through impacts from higher commodity inflation, including green coffee costs, even with hedging in place. The company has been using net price realization and productivity savings to offset these pressures, but it remains a significant headwind for the remainder of 2025.

Distribution and Logistics

Next up are the costs tied to getting product to shelf. Keurig Dr Pepper Inc. relies heavily on its Direct Store Delivery (DSD) network for a large portion of its cold beverages. This network is an asset, giving you incredible route-to-market control, but it's inherently expensive to maintain-think fleet costs, driver wages, and route density management. While I don't have a specific DSD line item for late 2025, you can see the pressure on operating income in segments where cost management is critical. The company's overall operational excellence focus is aimed at keeping these fixed and variable logistics costs in check relative to sales growth.

Selling, General, and Administrative (SG&A) Expenses

Marketing, selling, and general administrative (SG&A) expenses represent the overhead required to run a national brand portfolio. For the twelve months ending September 30, 2025, KDP's SG&A expenses hit $5.189B. This is up from $5.013B for the full year 2024. You can see that even with an enhanced overhead efficiency mindset, SG&A still grows as the company funds higher marketing investment to support brand momentum, particularly in the U.S. Refreshment Beverages segment.

Financing Costs: Interest Expense

The cost of carrying debt is a fixed, non-operational expense that you must account for. While you projected around $700 million for the full year 2025, the quarterly data suggests the run rate might be higher or at least volatile. For the fiscal quarter ending September 2025, the Interest Expense on Debt was reported at $188 million. This compares to a figure of €-160 Mil for the same quarter using Euro reporting. This expense is a direct result of the company's capital structure and debt levels.

Capital Investment in Technology and Manufacturing

To support future revenue, Keurig Dr Pepper Inc. must spend on its physical assets. Capital expenditures (CapEx) are necessary for maintaining and upgrading manufacturing capabilities and advancing brewer technology. The latest concrete figure we have is for Fiscal Year 2024, where capital expenditures amounted to $563 million, focused primarily on manufacturing capabilities. You should anticipate similar, if not higher, spending in 2025, especially given the ongoing work on next-generation systems like the Keurig Alta brewer, which requires investment in new pod technology and production lines.

Here's a quick look at some of the key reported cost components near the end of 2025:

Cost Component	Latest Reported Value	Period End Date
SG&A Expenses (TTM)	$5.189B	September 30, 2025
Interest Expense (Quarterly)	$188M	September 2025
Cost of Sales (Quarterly)	$1.97B	September 2025
FY 2024 Capital Expenditures	$563 million	December 31, 2024

The main drivers pushing up the overall cost base for Keurig Dr Pepper Inc. include:

• Green Coffee Price Volatility: Direct impact on U.S. Coffee COGS.
• Tariffs and Input Costs: Rising costs impacting the supply chain generally.
• Marketing Investment: Funding to drive share gains in CSDs and energy.
• DSD Network Maintenance: High fixed and variable costs for route-to-market execution.
• Debt Servicing: The ongoing interest expense on outstanding debt obligations.

If onboarding the new brewer technology takes longer than the targeted late 2026 launch, you could see capital spending shift or efficiency gains delayed, defintely impacting future cost structures.

Finance: draft 13-week cash view by Friday.

Keurig Dr Pepper Inc. (KDP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Keurig Dr Pepper Inc. (KDP) brings in cash as of late 2025. The revenue streams are clearly segmented across their major business units, which helps you map where the money is actually coming from.

The consolidated top-line performance for the third quarter of 2025 was strong, with Net Sales reaching $4.3 billion. Looking ahead, management has guided the full-year 2025 constant currency net sales growth to a high-single-digit range, signaling continued momentum from the first nine months of the year.

The revenue generation is split across three main areas, with the U.S. business being the dominant driver. For the full fiscal year 2025, the U.S. segment is projected to account for approximately $14 billion, which is about 86% of the total estimated revenue of $16 billion.

Here is a breakdown of the Q3 2025 segment net sales, which shows the relative size of each revenue stream:

Revenue Stream Segment	Q3 2025 Net Sales (in millions)	Reported % Change vs. Prior Year
U.S. Refreshment Beverages	$2,735	+14.4%
U.S. Coffee	$991	+1.5%
International	$580	+10.5%

Sales of single-serve pods (K-Cups) and brewers fall under the U.S. Coffee segment. While the segment saw overall net sales growth of 1.5% in Q3 2025, this was driven by a 5.5% net price realization, as the volume/mix actually declined by 4.0%. This volume pressure suggests that while the installed base for brewers is strong, the shipment of new brewers and pods faced some headwinds that quarter.

The sales of carbonated soft drinks (CSDs) and non-carbonated beverages are the engine of the U.S. Refreshment Beverages segment. This segment delivered robust growth, with net sales climbing 14.4% to $2.73 billion in Q3 2025. This was fueled by a strong volume/mix increase of 11.2%, reflecting market share gains in CSDs, energy, and sports hydration, partly due to the GHOST acquisition contribution.

International sales are an increasingly significant part of the revenue picture, with Q3 2025 net sales reaching $0.58 billion, a 10.5% reported increase. This international stream is led by specific product categories in key markets:

• Mineral water in Mexico, with brands like Peñafiel.
• Coffee sales in Canada, where KDP maintains a strong position in single-serve coffee.

The International segment saw constant currency net sales growth of 10.1% in Q3 2025, driven by a 6.1% net price realization and 4.0% volume/mix growth. Honestly, the international performance shows that category-specific strength can offset broader market pressures.

For the full year 2025, the International segment is expected to contribute around $2.2 billion, making up the remaining 14% of total projected revenue. The CEO noted that the company is focused on sustaining the base business while preparing for a transformation, which involves integrating JDE Peet's and then separating into two pure-play companies. That planned separation definitely impacts how you should view these revenue streams going into 2026.

Finance: draft 13-week cash view by Friday.