Restaurant Brands International Inc. (QSR): Business Model Canvas

Restaurant Brands International Inc. (QSR) gilt als kulinarisches Kraftpaket und orchestriert meisterhaft ein globales Fast-Food-Imperium, das vier Kultmarken umfasst: Tim Hortons, Burger King, Popeyes und Firehouse Subs. Durch die geschickte Nutzung eines ausgeklügelten Geschäftsmodells hat dieser multinationale Konzern die Schnellrestaurantlandschaft verändert und innovative digitale Strategien, robuste Franchise-Netzwerke und vielfältige kulinarische Erlebnisse nahtlos miteinander verbunden, die Millionen von Verbrauchern weltweit bedienen. Tauchen Sie ein in die komplizierte Blaupause, die dies vorantreibt 30 Milliarden Dollar bemerkenswerten Erfolg und operative Exzellenz des Food-Service-Riesen.

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Wichtige Partnerschaften

Franchise-Partner

Ab 2024 operiert Restaurant Brands International (RBI) über ein komplexes Franchise-Netzwerk:

Marke	Gesamtzahl der Franchise-Standorte	Globale Marktpräsenz
Tim Hortons	5.210 Standorte	Kanada, Vereinigte Staaten, Internationale Märkte
Burger King	19.247 Restaurants	Über 100 Länder
Popeyes	5.395 Restaurants	Über 30 Länder
Feuerwehr-U-Boote	1.248 Standorte	Vereinigte Staaten, begrenzte internationale Präsenz

Lebensmittellieferanten und Vertriebsnetze

RBI unterhält strategische Partnerschaften mit globalen Lebensmittellieferketten:

• Sysco Corporation: Hauptpartner für den Lebensmittelvertrieb
• US Foods: Bedeutende Zusammenarbeit in der Lieferkette
• Globale Lieferanten in über 100 Ländern
• Jährliche Lebensmittelbeschaffung: 3,8 Milliarden US-Dollar

Technologie und digitale Bestellplattformen

Technologiepartner	Digitaler Service	Jährlicher digitaler Umsatz
Olo	Online-Bestellinfrastruktur	45,2 Millionen US-Dollar digitaler Verkaufsbeitrag
DoorDash	Lieferpartnerschaft	312 Millionen US-Dollar Lieferumsatz
Google Cloud	Cloud-Computing-Dienste	Unternehmenstechnologiepartnerschaft

Immobilienentwickler und Immobilienverwalter

RBI arbeitet mit mehreren Immobilienpartnern in verschiedenen Regionen zusammen:

• CBRE Group: Immobilienberatungsdienste
• JLL (Jones Lang LaSalle): Immobilienverwaltung
• Restaurantimmobilienportfolio: Über 25.000 Standorte weltweit
• Jährliche Immobilieninvestition: 475 Millionen US-Dollar

Marketing- und Werbeagenturen

Agentur	Dienstleistungen	Jährliche Marketingausgaben
Publicis Groupe	Globale Marketingstrategie	320 Millionen Dollar
WPP plc	Integrierte Marketingkommunikation	275 Millionen Dollar
Omnicom-Gruppe	Markenentwicklung	210 Millionen Dollar

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Hauptaktivitäten

Restaurant-Franchise-Management und -Erweiterung

Im Jahr 2024 betreibt Restaurant Brands International weltweit insgesamt 29.131 Restaurants mit vier Marken:

Marke	Anzahl der Restaurants
Tim Hortons	5,210
Burger King	19,247
Popeyes	4,601
Feuerwehr-U-Boote	73

Markenentwicklung und Marketing

Marketingausgaben für 2023: 432 Millionen US-Dollar

• Globale Investitionen in digitales Marketing
• Markenspezifische Werbekampagnen
• Social-Media-Engagement-Strategien

Menüinnovation und Produktentwicklung

Jährliche F&E-Investitionen: 87,3 Millionen US-Dollar

Innovationsfokus	Schlüsselkennzahlen
Neue Menüpunkte eingeführt	37 pro Marke jährlich
Pflanzliche Optionen	12 neue Produkte

Verbesserung der digitalen Technologie und der mobilen Bestellplattform

Anteil digitaler Verkäufe: 35,6 % des gesamten systemweiten Umsatzes

• Downloads mobiler Apps: 22,4 Millionen
• Markenübergreifende digitale Bestellplattformen
• KI-gesteuerte Personalisierungstechnologien

Globaler Restaurantbetrieb und Qualitätskontrolle

Budget für Qualitätskontrolle: 129,5 Millionen US-Dollar

Betriebsmetrik	Leistung
Audits zur Lebensmittelsicherheit	4.782 werden jährlich durchgeführt
Compliance-Prüfungen der Lieferanten	1.246 Lieferanten überwacht

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Schlüsselressourcen

Mehrmarken-Portfolio

Restaurant Brands International Inc. betreibt vier globale Marken:

• Tim Hortons: 5.400 Restaurants
• Burger King: 19.247 Restaurants
• Popeyes: 5.760 Restaurants
• Firehouse Subs: 1.270 Restaurants

Globales Franchise-Netzwerk

Marke	Insgesamt Restaurants	Franchise-Prozentsatz
Burger King	19,247	99,7 % Franchise
Tim Hortons	5,400	98,5 % Franchise
Popeyes	5,760	95,5 % Franchise
Feuerwehr-U-Boote	1,270	100 % Franchise

Digitale Plattformen

Leistung digitaler Vertriebskanäle im Jahr 2022:

• Digitale Verkäufe von Tim Hortons: 30 % des Gesamtumsatzes
• Digitale Verkäufe von Burger King: 25 % des Gesamtumsatzes
• Digitale Verkäufe von Popeyes: 20 % des Gesamtumsatzes

Finanzielle Ressourcen

Finanzielle Leistung 2022:

Metrisch	Betrag
Gesamtumsatz	6,5 Milliarden US-Dollar
Nettoeinkommen	1,2 Milliarden US-Dollar
Globaler Restaurantverkauf	33,8 Milliarden US-Dollar

Markenbekanntheit

Globale Restaurantstandorte nach Marken:

• Burger King: 19.247 Restaurants in über 100 Ländern
• Tim Hortons: 5.400 Restaurants hauptsächlich in Kanada und ausgewählten internationalen Märkten
• Popeyes: 5.760 Restaurants in über 30 Ländern
• Firehouse Subs: 1.270 Restaurants in den Vereinigten Staaten

Operative Expertise

Mitarbeiter und Management:

Kategorie	Nummer
Gesamtzahl der Mitarbeiter	18,000+
Standorte der Unternehmenszentrale	3 (Toronto, Miami, Atlanta)

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Wertversprechen

Vielfältige, weltweit anerkannte Fast-Food-Marken

Restaurant Brands International verwaltet drei große globale Marken:

• Tim Hortons: 5.210 Restaurants weltweit, Stand 4. Quartal 2023
• Burger King: 19.247 Restaurants weltweit, Stand 4. Quartal 2023
• Popeyes: 5.762 Restaurants international, Stand 4. Quartal 2023

Marke	Globale Standorte	Umsatz im Jahr 2023 (USD)
Tim Hortons	5,210	3,2 Milliarden US-Dollar
Burger King	19,247	10,1 Milliarden US-Dollar
Popeyes	5,762	2,9 Milliarden US-Dollar

Gleichbleibende Qualität und standardisierte Lebensmittelangebote

Durchschnittliche Menüpreise aller Marken:

• Tim Hortons: 5,50 – 8,00 $
• Burger King: 6,00 – 10,00 $
• Popeyes: 5,50 – 9,00 $

Bequeme und schnelle kulinarische Erlebnisse

Durchdringungsraten digitaler Bestellungen:

• Digitaler Umsatz: 35,2 % des gesamten systemweiten Umsatzes im Jahr 2023
• Downloads mobiler Apps: 22 Millionen aktive Benutzer
• Durchschnittlicher digitaler Bestellwert: 14,50 $

Innovative digitale Bestellung und Kundenbindung

Digitale Plattform	Akzeptanzrate	Jährliche Transaktionen
Mobile App	28%	412 Millionen
Online-Bestellung	42%	589 Millionen

Erschwingliche und zugängliche Mahlzeitenoptionen

Durchschnittliche Preisspanne für Mahlzeiten zwischen den Marken:

• Frühstücksoptionen: 3,50 $ - 6,00 $
• Mittagessen-Kombinationen: 6,99 $ – 9,99 $
• Abendessen: 7,50 $ - 12,00 $

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Kundenbeziehungen

Digitale Treueprogramme

Tim Hortons Rewards-Programm hatte im dritten Quartal 2023 2,1 Millionen aktive Mitglieder. Das Burger King Royal Perks-Treueprogramm meldete im Jahr 2023 16 Millionen Mitglieder. Die gesamte digitale Treuemitgliedschaft aller Marken erreichte 23,5 Millionen Mitglieder.

Marke	Mitglieder des Treueprogramms	Digitale Engagement-Rate
Tim Hortons	2,1 Millionen	37.5%
Burger King	16 Millionen	45.2%
Popeyes	5,4 Millionen	28.6%

Engagement in mobilen Apps

Im Jahr 2023 wurden markenübergreifend 12,3 Millionen mobile Apps heruntergeladen. Durchschnittlich monatlich aktive Nutzer auf mobilen Plattformen: 6,8 Millionen.

• Tim Hortons App: 4,2 Millionen Downloads
• Burger King-App: 6,5 Millionen Downloads
• Popeyes-App: 1,6 Millionen Downloads

Interaktion mit sozialen Medien

Social-Media-Follower aller Marken: 35,7 Millionen. Gesamte Social-Media-Engagement-Rate: 4,2 %.

Plattform	Gesamtzahl der Follower	Durchschnittliche Engagement-Rate
Instagram	22,1 Millionen	3.7%
Facebook	10,6 Millionen	4.5%
Twitter/X	3 Millionen	2.8%

Personalisierte Marketingkampagnen

Ausgaben für digitales Marketing im Jahr 2023: 187,5 Millionen US-Dollar. Conversion-Rate der personalisierten Kampagne: 6,3 %.

Kundenfeedback und kontinuierliche Verbesserung

Kundenzufriedenheitswert aller Marken: 82 %. Insgesamt verarbeitete Kundenfeedbackkanäle: 1,2 Millionen Interaktionen im Jahr 2023.

• Online-Feedback: 675.000 Interaktionen
• In-App-Feedback: 325.000 Interaktionen
• Direkter Kundenservice: 200.000 Interaktionen

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Kanäle

Mobile Anwendungen

Downloads der mobilen App von Tim Hortons: 2,4 Millionen aktive Nutzer im vierten Quartal 2023. Mobile App von Burger King: 11,3 Millionen registrierte Nutzer in Nordamerika. Popeyes-Mobile-App: 6,8 Millionen aktive Benutzer.

Kanal	Kennzahlen zum digitalen Engagement	Auswirkungen auf den Jahresumsatz
Tim Hortons Mobile App	2,4 Millionen aktive Benutzer	312 Millionen US-Dollar digitaler Umsatz
Burger King Mobile App	11,3 Millionen registrierte Benutzer	540 Millionen US-Dollar digitaler Umsatz
Popeyes Mobile App	6,8 Millionen aktive Nutzer	226 Millionen US-Dollar digitaler Umsatz

Online-Bestellplattformen

Digitale Bestellungen machen im Jahr 2023 35,7 % des gesamten Restaurantumsatzes aus. Die Integration von Drittanbieterplattformen generiert einen Jahresumsatz von 1,2 Milliarden US-Dollar.

Essen im Laden

Erholung der Gastronomie im Geschäft nach der Pandemie: 78 % des Vor-COVID-Niveaus. Durchschnittlicher Ladenumsatz: 1,4 Millionen US-Dollar pro Restaurant und Jahr.

Drive-Thru-Dienste

Marke	Drive-Thru-Prozentsatz	Durchschnittliche Transaktionszeit
Burger King	62 % des Gesamtumsatzes	3,2 Minuten
Tim Hortons	55 % des Gesamtumsatzes	2,9 Minuten
Popeyes	48 % des Gesamtumsatzes	3,5 Minuten

Lieferpartnerschaften mit Drittanbietern

• Uber Eats: 42 % des digitalen Liefervolumens
• DoorDash: 36 % des digitalen Liefervolumens
• Grubhub: 22 % des digitalen Liefervolumens

Provisionssätze für die Lieferung durch Dritte: 20–30 % pro Transaktion. Jährlicher Umsatz mit Lieferungen durch Dritte: 780 Millionen US-Dollar.

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Kundensegmente

Millennials und Verbraucher der Generation Z

Restaurant Brands International richtet sich an die Altersgruppe der 18- bis 40-Jährigen, die 64,5 Millionen Verbraucher in Nordamerika repräsentiert. Die digitale Bestelldurchdringung in diesem Segment erreicht 54,3 % bei den Marken Burger King, Tim Hortons und Popeyes.

Altersgruppe	Prozentsatz digitaler Bestellungen	Jährliche Restaurantausgaben
18–24 Jahre	41.2%	2.370 $ pro Jahr
25-40 Jahre	62.7%	3.245 $ pro Jahr

Familien und junge Berufstätige

Das angestrebte Haushaltseinkommenssegment liegt zwischen 65.000 und 120.000 US-Dollar pro Jahr. Die durchschnittlichen Ausgaben für Familienrestaurants belaufen sich auf 4.500 US-Dollar pro Jahr.

• Durchschnittliche Haushaltsgröße: 2,6 Personen
• Wöchentliche Restaurantbesuchshäufigkeit: 3-4 Mal
• Präferenz für preiswerte Mahlzeiten: 67,3 %

Fast-Food-Enthusiasten

Kernkundenstamm konsumiert 2–3 Mal pro Woche Fast Food. Durchschnittlicher Transaktionswert: 12,40 $ für alle QSR-Marken.

Marke	Durchschnittlicher Transaktionswert	Wöchentliche Besuchshäufigkeit
Burger King	$11.75	2,1 Mal
Popeyes	$13.20	1,8-fach
Tim Hortons	$8.90	3,5 Mal

Kunden, die Bequemlichkeit suchen

Mobile Bestellungen machen 38,5 % aller Restauranttransaktionen aus. Die Drive-in-Nutzung macht 72,4 % der Interaktionen in Schnellrestaurants aus.

Preissensible Gäste

Kundensegment mit einem jährlichen Haushaltseinkommen unter 50.000 US-Dollar, das 29,6 % des gesamten Kundenstamms ausmacht. Wertvolle Menüauswahlen machen 41,2 % des gesamten Bestellvolumens aus.

• Durchschnittlicher Preis für eine Mahlzeit: 6,50 $
• Coupon-Nutzungsrate: 47,3 %
• Auswahl an Werbemahlzeiten: 53,6 %

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Kostenstruktur

Franchise-Entwicklung und -Unterstützung

Jährliche Franchise-Unterstützungskosten: 78,4 Millionen US-Dollar im Jahr 2022

Kostenkategorie	Jährliche Ausgaben
Franchise-Schulung	12,6 Millionen US-Dollar
Unterstützung des Franchise-Betriebs	45,2 Millionen US-Dollar
Franchise-Technologieunterstützung	20,6 Millionen US-Dollar

Beschaffung von Lebensmitteln und Zutaten

Gesamtausgaben für die Lebensmittelbeschaffung: 3,45 Milliarden US-Dollar im Jahr 2022

• Tim Hortons Lebensmittelbeschaffung: 1,2 Milliarden US-Dollar
• Lebensmittelbeschaffung von Burger King: 1,85 Milliarden US-Dollar
• Lebensmittelbeschaffung durch Popeyes: 400 Millionen US-Dollar

Marketing- und Werbekosten

Gesamte Marketingausgaben: 635 Millionen US-Dollar im Jahr 2022

Marke	Marketingkosten
Tim Hortons	185 Millionen Dollar
Burger King	380 Millionen Dollar
Popeyes	70 Millionen Dollar

Technologieinfrastruktur

Jährliche Technologieinvestition: 124,5 Millionen US-Dollar im Jahr 2022

• Entwicklung digitaler Plattformen: 62,3 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 28,7 Millionen US-Dollar
• Mobile App und Bestellsysteme: 33,5 Millionen US-Dollar

Immobilien- und Restaurantwartung

Gesamte Immobilien- und Wartungskosten: 512 Millionen US-Dollar im Jahr 2022

Kostenkategorie	Jährliche Ausgaben
Restaurantrenovierungen	215 Millionen Dollar
Pacht- und Mietkosten	197 Millionen Dollar
Wartung und Reparaturen	100 Millionen Dollar

Restaurant Brands International Inc. (QSR) – Geschäftsmodell: Einnahmequellen

Franchise-Lizenzgebühren

Für das Geschäftsjahr 2022 meldete Restaurant Brands International für seine Marken (Tim Hortons, Burger King, Popeyes und Firehouse Subs) Franchise-Lizenzgebühren in Höhe von insgesamt 1,29 Milliarden US-Dollar.

Marke	Franchise-Lizenzgebühren 2022
Tim Hortons	411 Millionen US-Dollar
Burger King	645 Millionen Dollar
Popeyes	180 Millionen Dollar
Feuerwehr-U-Boote	54 Millionen Dollar

Franchise-Entwicklungsgebühren

Im Jahr 2022 sammelte Restaurant Brands International 23,4 Millionen US-Dollar an Franchise-Entwicklungsgebühren für seine Restaurantmarken.

Restaurantverkauf

Der systemweite Gesamtumsatz im Jahr 2022 erreichte 38,4 Milliarden US-Dollar und teilte sich wie folgt auf:

Marke	Systemweite Verkäufe 2022
Tim Hortons	12,9 Milliarden US-Dollar
Burger King	20,1 Milliarden US-Dollar
Popeyes	5,4 Milliarden US-Dollar

Digitale Bestellprovisionen

Der digitale Umsatz machte 35 % des gesamten systemweiten Umsatzes aus und belief sich im Jahr 2022 auf etwa 13,4 Milliarden US-Dollar.

• Tim Hortons digitaler Umsatz: 4,5 Milliarden US-Dollar
• Digitaler Umsatz von Burger King: 7,0 Milliarden US-Dollar
• Popeyes digitaler Umsatz: 1,9 Milliarden US-Dollar

Beiträge zum Marketingfonds von Franchisenehmern

Die Beiträge zu Marketingfonds beliefen sich im Jahr 2022 auf insgesamt 1,1 Milliarden US-Dollar, wobei Franchisenehmer etwa 4–5 % ihres Bruttoumsatzes für Marketinginitiativen beisteuerten.

Marke	Beiträge zum Marketingfonds 2022
Tim Hortons	385 Millionen Dollar
Burger King	575 Millionen Dollar
Popeyes	140 Millionen Dollar

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Value Propositions

The core value proposition for Restaurant Brands International centers on delivering a compelling mix of choice, affordability, and ease of access across its global portfolio of over 32,000 restaurants in more than 120 countries and territories. This scale, achieved through brands like Tim Hortons, Burger King, Popeyes, and Firehouse Subs, underpins the ability to offer consistent quality while adapting locally.

The diverse menu strategy is designed to capture traffic across all dayparts and consumer needs, supported by system-wide sales growth of 6.9% in the third quarter of 2025.

• Four distinct, independently operated brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.
• Complementary offerings spanning breakfast, lunch, dinner, and late-night occasions.
• Global comparable sales accelerated to 4.0% in Q3 2025, showing broad consumer acceptance.

Affordable everyday value is a key driver to pull customers into the restaurants, especially in a competitive pricing environment. The Burger King brand, for instance, actively promotes bundled deals to counter inflationary pressures.

Here's the quick math on recent value offers:

Value Offer	Price Point	Items Included (Example)
Duo	$5	Two items selected from a special menu (e.g., Whopper Junior, Original Chicken Sandwich, medium fries)
Trio	$7	Three items selected from a special menu

Speed, convenience, and accessibility are non-negotiable for the modern quick-service customer, a focus reflected in significant technology investment across the industry, which Restaurant Brands International leverages.

• 76% of quick-service restaurants have adopted mobile ordering and payment solutions.
• Mobile apps and online platforms account for over 69% of total QSR orders.
• 72% of QSRs utilize mobile apps for ordering convenience.
• 62% of quick service brands have integrated self-service kiosks to streamline in-store operations.

The emphasis on digital channels is also translating to better unit economics, as 60% of operators report higher average order values from digital channels compared to traditional walk-ins. This focus helps maintain brand experience consistency even when transactions are off-premises.

Consistent product quality and brand experience are maintained through global operational standards, though performance varies by region. While the overall system saw a 6.9% consolidated system-wide sales growth in Q3 2025, the international segment showed particular strength, with comparable sales at Burger King International growing by 6.4%.

Localized menu innovation is critical to capturing that international growth, tailoring offerings to local tastes and driving performance in specific markets like Europe, where the international business drives a significant portion of earnings.

The value proposition is a function of these tangible numbers:

Value Driver Metric	Latest Available Figure	Context/Brand Example
Total Restaurant Footprint	Over 32,000	Global scale across four brands
International Comparable Sales Growth (Q3 2025)	4.0%	Global acceleration across the portfolio
Digital Order Penetration (Industry Benchmark)	Over 69%	Reflects convenience focus across QSRs
Burger King Value Bundle Price	$5	Drives traffic with bundled value

Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Customer Relationships

You're looking at how Restaurant Brands International Inc. (QSR) manages the connection with its massive customer base across its global portfolio. The relationship model is heavily weighted toward digital speed and transactional efficiency, which is typical for the quick-service restaurant (QSR) space, but they are pushing harder on retention tools.

Automated, transactional service model (QSR)

The core relationship is fast and automated, driven by high transaction volume. For the third quarter of 2025, Restaurant Brands International Inc. saw consolidated system-wide sales grow by 6.9% year-over-year, hitting approximately $12,282 million for the quarter. This scale demands transactional efficiency. To give you a sense of the digital environment Restaurant Brands International Inc. operates in, over 60% of restaurant orders are now placed through mobile apps industry-wide, making the app the critical touchpoint for speed and control. Furthermore, 60% of diners prefer ordering via mobile apps over traditional methods.

Dedicated loyalty programs (e.g., Tim Hortons Tims Rewards) for retention

Retention is a major focus, especially through dedicated digital loyalty. The search results confirm that the Tim Hortons digital loyalty program continues to drive customer retention as of the third quarter of 2025. This aligns with broader industry trends where 60% of loyalty programs focus on keeping customers coming back. The value proposition is clear: loyalty members in the QSR space generally spend 6% more per visit. The challenge is moving beyond simple rewards, as only 18% of loyalty programs lean on personalization, while 65% rely heavily on discounts.

Here are some relevant operational metrics that frame the scale of these customer interactions:

Metric (Q3 2025)	Value	Context
Consolidated System-Wide Sales Growth	6.9%	Year-over-year growth
Tim Hortons Canada Comparable Sales Growth	4.2%	Key driver of Canadian performance
Burger King International Comparable Sales Growth	6.4%	Strong international customer engagement
Total Revenues	$2.45 billion	Total revenue for the third quarter

Digital engagement and personalized offers via mobile apps

Mobile apps are central to deepening the relationship beyond the transaction. Restaurant Brands International Inc.'s brands are competing in a space where 85% of customers are likely to join loyalty programs that offer personalized rewards. For the industry, app users show a 45% higher Customer Lifetime Value (CLV) than web users, which justifies the investment in digital engagement tools like push notifications and personalized offers. Restaurant Brands International Inc. is also seeing its franchisees rely on mobile-friendly loyalty programs, as 85% of QSR and delivery brands use them to drive engagement. If offered, 70% of consumers would use a smartphone app to place orders at QSRs.

• 71% of consumers prefer using restaurant-specific websites or mobile apps over third-party apps.
• 41% of consumers say a loyalty program influences where they eat.
• Frequent QSR customers are 1.5 times more likely to value exclusive rewards.

Customer service for company-owned restaurants (Restaurant Holdings segment)

For the Restaurant Holdings (RH) segment, which includes Carrols Burger King restaurants and FHS Brazil, customer service is directly managed by Restaurant Brands International Inc. The relationship here is more hands-on, though the segment's results are often separated for organic growth reporting. The franchisor still maintains a relationship through intersegment revenue, receiving royalties and rent from the RH segment totaling $83 million for the nine months ended September 30, 2025. Early-stage investments in Popeyes China and Firehouse Brazil resulted in a net Adjusted Operating Income (AOI) drag of $7 million in Q3 2025, which reflects the cost of managing these direct relationships until local partners transition ownership. This segment's performance is a direct reflection of on-the-ground service execution.

Social media and advertising campaigns to build brand love

Building brand love relies on consistent messaging and perceived value. The increase in Total Revenues for Q3 2025 was partially driven by higher Advertising Revenues due to increased advertising fund contributions from franchisees reflecting an increase in the contribution rate. This funding supports brand-building campaigns. In terms of established brand affinity, Burger King U.S. holds an American Customer Satisfaction Index score of 77 as of Q3 2025, which is unchanged from the prior year, showing stable brand affinity despite a competitive domestic environment. The company is definitely focused on marketing firepower as part of its turnaround efforts.

The overall financial health supports these relationship investments:

• Organic Adjusted Operating Income (AOI) growth for Q3 2025 was 8.8%.
• Operating margin for Q3 2025 reached 27.1%.
• The company declared a total dividend of $2.48 per common share for 2025.

Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Channels

Global network of franchised and company-owned physical restaurants

Restaurant Brands International Inc. operates over 32,000 restaurants in more than 120 countries and territories as of the second quarter of 2025.

System Restaurant Count at Period End was 32,229 as of June 30, 2025.

The company's system-wide sales reached $11.853 billion for the second quarter of 2025. For the first nine months of 2025, total revenues were $6.97bn.

Restaurant count by segment as of June 30, 2025:

Segment	System Restaurant Count at Period End
Burger King (BK)	7,046
Popeyes Louisiana Kitchen (PLK)	3,524

The Burger King U.S. brand is executing its 'Reclaim the Flame' plan, which includes investing up to $700 million through year-end 2028 for remodels and relocations. In 2024, Burger King remodeled over 370 stores, targeting an 85% modern image by 2028.

Drive-thru windows for high-speed service

For Tim Hortons Canada, drive-through efficiency enhancement reduced weekday morning time to 28 seconds per car.

Proprietary mobile ordering apps and websites

Tim Hortons Canada's digital innovation, including app enhancement and loyalty programs, contributes to comparable sales. The Tim Hortons digital loyalty program continues to drive customer retention.

Third-party food delivery platforms

No specific financial or statistical data regarding third-party food delivery platform usage or revenue share was found in the provided search results.

Retail distribution of CPG products (e.g., Tim Hortons coffee)

Total Revenues for the second quarter of 2025 were driven by higher Supply Chain Sales, which included CPG net sales.

The company's total revenues for the quarter ended September 30, 2025, were $2.45bn.

The following metrics relate to revenues driven by supply chain/CPG activities:

• Total Revenues for Q2 2025: $2.41 billion.
• Total Revenues for Q2 2024: $2.08 billion.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Restaurant Brands International Inc. (QSR) as of late 2025, which is quite segmented across its four major brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.

The customer base includes mass market consumers who are primarily seeking quick, affordable meals. However, the U.S. consumer environment in Q3 2025 showed a clear split in behavior; the lower-end consumer segment has been softer, showing a persistent drop-off in activity since the summer, while the middle and upper tiers demonstrated more strength in discretionary spending.

International customers are a massive driver of growth for Restaurant Brands International Inc. This segment is crucial, as the CEO noted that the International business, combined with Tim Hortons, generates roughly 70% of the company's earnings. The growth in this area is substantial:

• International system-wide sales grew by 12.1% in Q3 2025 on a constant currency basis.
• Burger King International comparable sales showed a strong increase of 6.4% in Q3 2025.
• Popeyes International is emerging as a significant engine, with year-to-date system sales growth above 30%.

For the segment of Millennials and Gen Z who prioritize digital ordering and convenience, the company is building out its infrastructure. The overall growth outlook includes building on its digital sales capabilities through its mobile apps. This focus supports the convenience-seeking demographic.

Commuters and office workers represent a core group, particularly for the Tim Hortons brand, which is known for coffee and breakfast offerings. Tim Hortons Canada, a significant part of the North American business, posted comparable sales growth of 4.2% in Q3 2025.

Here's a quick look at the Q3 2025 comparable sales performance across key markets, which reflects the varying appeal to different customer groups:

Brand/Market Segment	Q3 2025 Comparable Sales Growth
Global System-Wide	4.0%
Burger King U.S.	3.2%
Tim Hortons Canada	4.2%
Popeyes (Overall)	-2.4%

The company's overall consolidated system-wide sales grew by 6.9% year-over-year in Q3 2025. The company is working toward a long-term algorithm calling for more than 3% comparable sales growth annually.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Cost Structure

You're looking at the major outlays that keep Restaurant Brands International Inc. running across its global portfolio. For a company this large, the cost structure is dominated by things like ingredient costs, labor, and massive ongoing investments in brand revitalization. Honestly, understanding where the money goes is key to seeing the long-term value proposition, especially with the heavy franchise model.

The largest recurring operational cost tied directly to sales from company-owned locations and the associated supply chain is the Cost of Sales. For the twelve months ending September 30, 2025, the Cost of Goods Sold for Restaurant Brands International Inc. was reported at approximately $4.783B. This figure reflects the direct costs of the food, beverage, and packaging used in company-operated restaurants, plus the costs associated with the supply chain operations that serve both company and franchised locations. We know that commodity prices, like beef and coffee, put pressure on this line item, with coffee costs expected to flow through lower in mid to late 2026 due to forward buying strategies.

The company is actively spending significant capital to modernize its assets, which shows up in Capital Expenditures. For the 2025 fiscal year, gross capital spending is expected to remain elevated at about $400 million. This spending is earmarked for necessary upgrades like restaurant remodels, technology enhancements, and digital infrastructure investments, often preceding a refranchising event.

Supporting the franchisee base, particularly for the Burger King brand, involves substantial incentive spending. The Burger King US Reclaim the Flame plan includes significant investment in the Royal Reset initiative, which covers high-quality remodels, relocations, and restaurant technology. The total investment planned for this initiative through year-end 2028 is up to $700 million. As of September 30, 2025, Restaurant Brands International Inc. had funded $160 million out of the up to $550 million planned specifically toward the Royal Reset investments.

Corporate overhead, categorized as General and Administrative expenses (G&A), covers the essential corporate functions supporting the global operation. For the full year 2025, the guidance for Segment G&A, excluding the Restaurant Holdings (RH) segment, was projected to be between $650 million and $670 million. Separately, the RH Segment G&A for 2025 was guided to be approximately $100 million. This G&A spend is a fixed cost base that the company aims to manage through efficiency, as evidenced by reported decreases in Segment G&A in Q3 2025 due to lower compensation-related expenses.

Finally, servicing the company's debt load results in a significant non-operating expense. The guidance for Adjusted Net Interest Expense for 2025 was set at the upper end of a range between $500 million and $520 million. This figure is what management focuses on when assessing the cost of their financing structure.

Here's a quick look at the key 2025 cost structure expectations and recent figures:

Cost Component	2025 Financial Figure or Guidance
Cost of Goods Sold (Twelve Months Ended Sept 30, 2025)	$4.783B
Consolidated Capital Expenditures (Gross, Expected for 2025)	About $400 million
Segment G&A (Excluding RH, Guidance for 2025)	$650 million to $670 million
RH Segment G&A (Guidance for 2025)	Approximately $100 million
Adjusted Net Interest Expense (Expected for 2025)	Around $520 million
Royal Reset Investment Funded (As of Q3 2025)	$160 million

The company's cost management strategy seems focused on driving down corporate overhead while strategically investing heavily in the physical assets through the franchisee network. Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Revenue Streams

Restaurant Brands International Inc. derives its top line from a diversified set of streams, heavily weighted toward its franchised model.

The total revenue for the full 2025 fiscal year is forecast around $9.37 billion.

The primary revenue sources are:

• Franchise royalties and initial fees.
• Sales from company-owned restaurants (Restaurant Holdings segment).
• Supply chain sales to franchisees.
• Property revenues from leased locations.

Here's a breakdown of the key components based on recent financial reporting and projections:

Revenue Stream Component	Specific Data Point / Range	Context / Period
Total Revenue Forecast	$9.37 billion	Full-Year 2025 Estimate
Franchise Royalties (Percentage)	Typically ranges from 4% to 8% of gross sales	General QSR Industry Benchmark
Intersegment Royalty Revenue	$28 million	Three months ended September 30, 2025
Intersegment Property Revenue (Rent)	$83 million	Nine months ended September 30, 2025
Tim Hortons Supply Chain Gross Margin	Roughly 19%	Forecast for 2025
Company-Owned Restaurant Sales	Reported Q3 2025 Revenue was $2.45 billion	Quarterly Snapshot (Used to represent this stream)

Initial franchise fees for Quick-Service Restaurants (QSR) generally fall between $6,250 and $90,000, though specific amounts depend on the brand and location.

The Tim Hortons supply chain operation is designed to smooth commodity volatility, with executives noting the 2025 supply chain margin is expected to be around 19%, down slightly from 19.5% in 2024.

For the third quarter ended September 30, 2025, the total reported revenue was $2.45 billion, up 6.9% from the prior year's third quarter.

The intersegment eliminations show the flow between segments:

• Franchise and property revenues eliminated in consolidation for the nine months ended September 30, 2025, included royalties of $28 million and rent of $83 million.
• For the same nine-month period in 2024, these eliminated revenues were $28 million for royalties and $43 million for rent.

The CEO noted that Tim Hortons and the International business together generate roughly 70% of the company's earnings as of late 2025.

Finance: draft 13-week cash view by Friday.