Restaurant Brands International Inc. (QSR): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Restaurant Brands International Inc. (QSR) se erige como una potencia culinaria, orquestando magistralmente un imperio global de comida rápida que abarca cuatro marcas icónicas: Tim Hortons, Burger King, Popeyes y Firehouse Subs. Al aprovechar ingeniosamente un sofisticado lienzo de modelo de negocio, esta corporación multinacional ha transformado el panorama de restaurantes de servicio rápido, combinando sin problemas estrategias digitales innovadoras, redes de franquicias robustas y diversas experiencias gastronómicas que atienden a millones de consumidores en todo el mundo. Sumergirse en el intrincado plan que impulsa esto $ 30 mil millones El notable éxito y excelencia operacional del gigante de alimentos.

Restaurant Brands International Inc. (QSR) - Modelo de negocios: asociaciones clave

Socios de franquicia

A partir de 2024, Restaurant Brands International (RBI) opera a través de una compleja red de franquicias:

Marca	Total de ubicaciones franquiciadas	Presencia del mercado global
Tim Hortons	5.210 ubicaciones	Canadá, Estados Unidos, mercados internacionales
Rey Burger	19,247 restaurantes	Más de 100 países
Popeyes	5.395 restaurantes	Más de 30 países
Subsidios de bomberos	1,248 ubicaciones	Estados Unidos, presencia internacional limitada

Proveedores de alimentos y redes de distribución

RBI mantiene asociaciones estratégicas con cadenas globales de suministro de alimentos:

• Sysco Corporation: socio de distribución de alimentos primarios
• Alimentos estadounidenses: colaboración significativa de la cadena de suministro
• Proveedores globales en más de 100 países
• Adquisición anual de alimentos: $ 3.8 mil millones

Tecnología y plataformas de pedidos digitales

Socio tecnológico	Servicio digital	Ingresos digitales anuales
Olo	Infraestructura de pedidos en línea	$ 45.2 millones Contribución de ventas digitales
Doordash	Asociación de entrega	Ingresos por entrega de $ 312 millones
Google Cloud	Servicios de computación en la nube	Asociación de tecnología empresarial

Desarrolladores de bienes raíces y administradores de propiedades

RBI colabora con múltiples socios inmobiliarios en todas las regiones:

• CBRE Group: Servicios de asesoramiento inmobiliario
• JLL (Jones Lang LaSalle): Gestión de la propiedad
• Portafolio de propiedades del restaurante: más de 25,000 ubicaciones globales
• Inversión inmobiliaria anual: $ 475 millones

Agencias de marketing y publicidad

Agencia	Servicios	Gasto de marketing anual
Publicis groupe	Estrategia de marketing global	$ 320 millones
WPP PLC	Comunicaciones de marketing integradas	$ 275 millones
Grupo omnicom	Desarrollo de la marca	$ 210 millones

Restaurant Brands International Inc. (QSR) - Modelo de negocios: actividades clave

Gestión y expansión de la franquicia de restaurantes

A partir de 2024, Restaurant Brands International opera 29,131 restaurantes totales a nivel mundial en cuatro marcas:

Marca	Número de restaurantes
Tim Hortons	5,210
Rey Burger	19,247
Popeyes	4,601
Subsidios de bomberos	73

Desarrollo y marketing de la marca

Gastos de marketing para 2023: $ 432 millones

• Inversiones globales de marketing digital
• Campañas publicitarias específicas de la marca
• Estrategias de participación en las redes sociales

Innovación de menú y desarrollo de productos

Inversión anual de I + D: $ 87.3 millones

Enfoque de innovación	Métricas clave
Nuevos elementos de menú introducidos	37 por marca anualmente
Opciones a base de plantas	12 nuevos productos

Tecnología digital y mejora de la plataforma de pedidos móviles

Porcentaje de ventas digitales: 35.6% de las ventas totales en todo el sistema

• Descargas de aplicaciones móviles: 22.4 millones
• Plataformas de pedidos digitales en todas las marcas
• Tecnologías de personalización impulsadas por IA

Operaciones de restaurantes globales y control de calidad

Presupuesto de control de calidad: $ 129.5 millones

Métrica operacional	Actuación
Auditorías de seguridad alimentaria	4.782 realizado anualmente
Verificaciones de cumplimiento del proveedor	1.246 proveedores monitoreados

Restaurant Brands International Inc. (QSR) - Modelo de negocios: recursos clave

Cartera de múltiples marcas

Restaurant Brands International Inc. opera cuatro marcas globales:

• Tim Hortons: 5.400 restaurantes
• Burger King: 19,247 restaurantes
• Popeyes: 5.760 restaurantes
• Subs de Firehouse: 1,270 restaurantes

Red de franquicia global

Marca	Restaurantes totales	Porcentaje de franquicia
Rey Burger	19,247	99.7% franquiciado
Tim Hortons	5,400	98.5% franquiciado
Popeyes	5,760	95.5% franquiciado
Subsidios de bomberos	1,270	100% franquiciado

Plataformas digitales

Rendimiento de los canales de ventas digitales en 2022:

• Tim Hortons Ventas digitales: 30% de las ventas totales
• Ventas digitales de Burger King: 25% de las ventas totales
• Popeyes Ventas digitales: 20% de las ventas totales

Recursos financieros

Rendimiento financiero 2022:

Métrico	Cantidad
Ingresos totales	$ 6.5 mil millones
Lngresos netos	$ 1.2 mil millones
Venta global de restaurantes	$ 33.8 mil millones

Reconocimiento de marca

Ubicaciones de restaurantes globales por marca:

• Burger King: 19,247 restaurantes en más de 100 países
• Tim Hortons: 5.400 restaurantes principalmente en Canadá y mercados internacionales seleccionados
• Popeyes: 5,760 restaurantes en más de 30 países
• Subs de Firehouse: 1,270 restaurantes en los Estados Unidos

Experiencia operativa

Empleados y gestión:

Categoría	Número
Total de empleados	18,000+
Ubicaciones de la sede corporativa	3 (Toronto, Miami, Atlanta)

Restaurant Brands International Inc. (QSR) - Modelo de negocios: propuestas de valor

Marcas de comida rápida diversas y reconocidas a nivel mundial

Restaurant Brands International administra tres principales marcas globales:

• Tim Hortons: 5,210 restaurantes a nivel mundial a partir del cuarto trimestre de 2023
• Burger King: 19,247 restaurantes en todo el mundo a partir del cuarto trimestre de 2023
• Popeyes: 5.762 restaurantes internacionalmente a partir del cuarto trimestre de 2023

Marca	Ubicaciones globales	Ingresos en 2023 (USD)
Tim Hortons	5,210	$ 3.2 mil millones
Rey Burger	19,247	$ 10.1 mil millones
Popeyes	5,762	$ 2.9 mil millones

Calidad constante y ofertas de alimentos estandarizados

Punto de precio promedio del menú en todas las marcas:

• Tim Hortons: $ 5.50 - $ 8.00
• Burger King: $ 6.00 - $ 10.00
• Popeyes: $ 5.50 - $ 9.00

Experiencias gastronómicas convenientes y rápidas

Tasas de penetración de pedidos digitales:

• Ventas digitales: 35.2% de las ventas totales de todo el sistema en 2023
• Descargas de aplicaciones móviles: 22 millones de usuarios activos
• Valor de pedido digital promedio: $ 14.50

Pedidos digitales innovadores y participación del cliente

Plataforma digital	Tasa de adopción	Transacciones anuales
Aplicación móvil	28%	412 millones
Pedidos en línea	42%	589 millones

Opciones de comida asequibles y accesibles

Rango promedio de precios de la comida en todas las marcas:

• Opciones de desayuno: $ 3.50 - $ 6.00
• Combos de almuerzo: $ 6.99 - $ 9.99
• Cena de cena: $ 7.50 - $ 12.00

Restaurant Brands International Inc. (QSR) - Modelo de negocios: relaciones con los clientes

Programas de lealtad digital

El programa de recompensas de Tim Hortons tiene 2.1 millones de miembros activos a partir del tercer trimestre de 2023. El Programa de lealtad de Burger King Royal Perks reportó 16 millones de miembros en 2023. La membresía total en lealtad digital en todas las marcas alcanzó los 23.5 millones de miembros.

Marca	Miembros del programa de fidelización	Tasa de compromiso digital
Tim Hortons	2.1 millones	37.5%
Rey Burger	16 millones	45.2%
Popeyes	5.4 millones	28.6%

Compromiso de aplicaciones móviles

Las descargas de aplicaciones móviles en todas las marcas alcanzaron los 12.3 millones en 2023. Usuarios activos mensuales promedio en plataformas móviles: 6.8 millones.

• Aplicación Tim Hortons: 4.2 millones de descargas
• Aplicación Burger King: 6.5 millones de descargas
• Aplicación Popeyes: 1.6 millones de descargas

Interacción en las redes sociales

Seguidores de redes sociales en todas las marcas: 35.7 millones. Tasa total de compromiso de las redes sociales: 4.2%.

Plataforma	Total de seguidores	Tasa de compromiso promedio
Instagram	22.1 millones	3.7%
Facebook	10.6 millones	4.5%
Twitter/X	3 millones	2.8%

Campañas de marketing personalizadas

Gasto de marketing digital en 2023: $ 187.5 millones. Tasa de conversión de campaña personalizada: 6.3%.

Comentarios de los clientes y mejora continua

Puntaje de satisfacción del cliente en todas las marcas: 82%. Canales totales de comentarios de los clientes procesados: 1.2 millones de interacciones en 2023.

• Comentarios en línea: 675,000 interacciones
• Comentarios en la aplicación: 325,000 interacciones
• Servicio al cliente directo: 200,000 interacciones

Restaurant Brands International Inc. (QSR) - Modelo de negocios: canales

Aplicaciones móviles

Descargas de aplicaciones móviles de Tim Hortons: 2.4 millones de usuarios activos a partir del cuarto trimestre 2023. Burger King App: 11.3 millones de usuarios registrados en América del Norte. Aplicación móvil Popeyes: 6.8 millones de usuarios activos.

Canal	Métricas de compromiso digital	Impacto anual de ingresos
Aplicación móvil de Tim Hortons	2.4 millones de usuarios activos	$ 312 millones de ventas digitales
Aplicación móvil de Burger King	11.3 millones de usuarios registrados	$ 540 millones de ventas digitales
Aplicación móvil Popeyes	6.8 millones de usuarios activos	$ 226 millones de ventas digitales

Plataformas de pedidos en línea

El pedido digital representa el 35.7% de las ventas totales de restaurantes en 2023. La integración de la plataforma de terceros genera $ 1.2 mil millones en ingresos anuales.

Cena en la tienda

Recuperación de comidas en la tienda Post-Pandemia: 78% de los niveles previos al covid. Ventas promedio de la tienda: $ 1.4 millones por restaurante anualmente.

Servicios de entrada

Marca	Porcentaje de thru	Tiempo de transacción promedio
Rey Burger	62% de las ventas totales	3.2 minutos
Tim Hortons	55% de las ventas totales	2.9 minutos
Popeyes	48% de las ventas totales	3.5 minutos

Asociaciones de entrega de terceros

• Uber come: 42% del volumen de entrega digital
• Doordash: 36% del volumen de entrega digital
• Grubhub: 22% del volumen de entrega digital

Tasas de comisión de entrega de terceros: 20-30% por transacción. Ingresos anuales de entrega de terceros: $ 780 millones.

Restaurant Brands International Inc. (QSR) - Modelo de negocios: segmentos de clientes

Millennials y los consumidores de la Generación Z

Restaurant Brands International se dirige a 18-40 edad demográfica que representa a 64.5 millones de consumidores en América del Norte. La penetración de pedidos digitales para este segmento alcanza el 54.3% entre las marcas Burger King, Tim Hortons y Popeyes.

Grupo de edad	Porcentaje de pedidos digitales	Gasto anual de restaurantes
18-24 años	41.2%	$ 2,370 por año
25-40 años	62.7%	$ 3,245 por año

Familias y jóvenes profesionales

El segmento objetivo de ingresos del hogar oscila entre $ 65,000 y $ 120,000 anuales. El gasto promedio de los restaurantes familiares alcanza los $ 4,500 por año.

• Tamaño promedio del hogar: 2.6 personas
• Frecuencia semanal de visita de restaurantes: 3-4 veces
• Preferencia por las comidas de valor: 67.3%

Entusiastas de la comida rápida

Base de clientes centrales que consume comida rápida 2-3 veces por semana. Valor de transacción promedio: $ 12.40 en las marcas QSR.

Marca	Valor de transacción promedio	Frecuencia de visita semanal
Rey Burger	$11.75	2.1 veces
Popeyes	$13.20	1.8 veces
Tim Hortons	$8.90	3.5 veces

Clientes de búsqueda de conveniencia

El pedido móvil representa el 38.5% de las transacciones totales de restaurantes. El uso de thru representa el 72.4% de las interacciones de restaurante de servicio rápido.

Comensales sensibles a los precios

Segmento de clientes con ingresos familiares anuales por debajo de $ 50,000 que representan el 29.6% de la base total de clientes. Las selecciones de menú de valor constituyen el 41.2% del volumen de pedido total.

• Valor promedio Precio de la comida: $ 6.50
• Tasa de uso del cupón: 47.3%
• Selección de comidas promocionales: 53.6%

Restaurant Brands International Inc. (QSR) - Modelo de negocios: Estructura de costos

Desarrollo y apoyo de la franquicia

Costos de soporte de franquicia anual: $ 78.4 millones en 2022

Categoría de costos	Gasto anual
Entrenamiento de franquicia	$ 12.6 millones
Soporte de operaciones de franquicia	$ 45.2 millones
Soporte de tecnología de franquicia	$ 20.6 millones

Adquisición de alimentos e ingredientes

Gastos totales de adquisición de alimentos: $ 3.45 mil millones en 2022

• Adquisición de alimentos de Tim Hortons: $ 1.2 mil millones
• Adquisición de alimentos de Burger King: $ 1.85 mil millones
• Popeyes Adquisición de alimentos: $ 400 millones

Gastos de marketing y publicidad

Gasto total de marketing: $ 635 millones en 2022

Marca	Gasto de marketing
Tim Hortons	$ 185 millones
Rey Burger	$ 380 millones
Popeyes	$ 70 millones

Infraestructura tecnológica

Inversión tecnológica anual: $ 124.5 millones en 2022

• Desarrollo de la plataforma digital: $ 62.3 millones
• Infraestructura de ciberseguridad: $ 28.7 millones
• Aplicación móvil y sistemas de pedidos: $ 33.5 millones

Mantenimiento de bienes raíces y restaurantes

Costos totales de bienes raíces y mantenimiento: $ 512 millones en 2022

Categoría de costos	Gasto anual
Renovaciones de restaurantes	$ 215 millones
Gastos de arrendamiento y alquiler	$ 197 millones
Mantenimiento y reparaciones	$ 100 millones

Restaurant Brands International Inc. (QSR) - Modelo de negocios: flujos de ingresos

Tarifas de regalías de franquicia

Para el año fiscal 2022, Restaurant Brands International reportó tarifas de regalías totales de franquicias de $ 1.29 mil millones en sus marcas (Tim Hortons, Burger King, Popeyes y Firehouse Subs).

Marca	Tasas de regalías de franquicia 2022
Tim Hortons	$ 411 millones
Rey Burger	$ 645 millones
Popeyes	$ 180 millones
Subsidios de bomberos	$ 54 millones

Tarifas de desarrollo de franquicias

En 2022, Restaurant Brands International recaudó $ 23.4 millones en tarifas de desarrollo de franquicias en sus marcas de restaurantes.

Ventas de restaurantes

Las ventas totales en todo el sistema para 2022 alcanzaron $ 38.4 mil millones, con un desglose de la siguiente manera:

Marca	Ventas en todo el sistema 2022
Tim Hortons	$ 12.9 mil millones
Rey Burger	$ 20.1 mil millones
Popeyes	$ 5.4 mil millones

Comisiones de pedidos digitales

Las ventas digitales representaron el 35% de las ventas totales en todo el sistema, ascendiendo a aproximadamente $ 13.4 mil millones en 2022.

• Tim Hortons Ventas digitales: $ 4.5 mil millones
• Ventas digitales de Burger King: $ 7.0 mil millones
• Popeyes Ventas digitales: $ 1.9 mil millones

Contribuciones de fondos de marketing de franquiciados

Las contribuciones del fondo de marketing totalizaron $ 1.1 mil millones en 2022, y los franquiciados contribuyeron aproximadamente al 4-5% de sus ventas brutas a iniciativas de marketing.

Marca	Contribuciones del fondo de marketing 2022
Tim Hortons	$ 385 millones
Rey Burger	$ 575 millones
Popeyes	$ 140 millones

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Value Propositions

The core value proposition for Restaurant Brands International centers on delivering a compelling mix of choice, affordability, and ease of access across its global portfolio of over 32,000 restaurants in more than 120 countries and territories. This scale, achieved through brands like Tim Hortons, Burger King, Popeyes, and Firehouse Subs, underpins the ability to offer consistent quality while adapting locally.

The diverse menu strategy is designed to capture traffic across all dayparts and consumer needs, supported by system-wide sales growth of 6.9% in the third quarter of 2025.

• Four distinct, independently operated brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.
• Complementary offerings spanning breakfast, lunch, dinner, and late-night occasions.
• Global comparable sales accelerated to 4.0% in Q3 2025, showing broad consumer acceptance.

Affordable everyday value is a key driver to pull customers into the restaurants, especially in a competitive pricing environment. The Burger King brand, for instance, actively promotes bundled deals to counter inflationary pressures.

Here's the quick math on recent value offers:

Value Offer	Price Point	Items Included (Example)
Duo	$5	Two items selected from a special menu (e.g., Whopper Junior, Original Chicken Sandwich, medium fries)
Trio	$7	Three items selected from a special menu

Speed, convenience, and accessibility are non-negotiable for the modern quick-service customer, a focus reflected in significant technology investment across the industry, which Restaurant Brands International leverages.

• 76% of quick-service restaurants have adopted mobile ordering and payment solutions.
• Mobile apps and online platforms account for over 69% of total QSR orders.
• 72% of QSRs utilize mobile apps for ordering convenience.
• 62% of quick service brands have integrated self-service kiosks to streamline in-store operations.

The emphasis on digital channels is also translating to better unit economics, as 60% of operators report higher average order values from digital channels compared to traditional walk-ins. This focus helps maintain brand experience consistency even when transactions are off-premises.

Consistent product quality and brand experience are maintained through global operational standards, though performance varies by region. While the overall system saw a 6.9% consolidated system-wide sales growth in Q3 2025, the international segment showed particular strength, with comparable sales at Burger King International growing by 6.4%.

Localized menu innovation is critical to capturing that international growth, tailoring offerings to local tastes and driving performance in specific markets like Europe, where the international business drives a significant portion of earnings.

The value proposition is a function of these tangible numbers:

Value Driver Metric	Latest Available Figure	Context/Brand Example
Total Restaurant Footprint	Over 32,000	Global scale across four brands
International Comparable Sales Growth (Q3 2025)	4.0%	Global acceleration across the portfolio
Digital Order Penetration (Industry Benchmark)	Over 69%	Reflects convenience focus across QSRs
Burger King Value Bundle Price	$5	Drives traffic with bundled value

Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Customer Relationships

You're looking at how Restaurant Brands International Inc. (QSR) manages the connection with its massive customer base across its global portfolio. The relationship model is heavily weighted toward digital speed and transactional efficiency, which is typical for the quick-service restaurant (QSR) space, but they are pushing harder on retention tools.

Automated, transactional service model (QSR)

The core relationship is fast and automated, driven by high transaction volume. For the third quarter of 2025, Restaurant Brands International Inc. saw consolidated system-wide sales grow by 6.9% year-over-year, hitting approximately $12,282 million for the quarter. This scale demands transactional efficiency. To give you a sense of the digital environment Restaurant Brands International Inc. operates in, over 60% of restaurant orders are now placed through mobile apps industry-wide, making the app the critical touchpoint for speed and control. Furthermore, 60% of diners prefer ordering via mobile apps over traditional methods.

Dedicated loyalty programs (e.g., Tim Hortons Tims Rewards) for retention

Retention is a major focus, especially through dedicated digital loyalty. The search results confirm that the Tim Hortons digital loyalty program continues to drive customer retention as of the third quarter of 2025. This aligns with broader industry trends where 60% of loyalty programs focus on keeping customers coming back. The value proposition is clear: loyalty members in the QSR space generally spend 6% more per visit. The challenge is moving beyond simple rewards, as only 18% of loyalty programs lean on personalization, while 65% rely heavily on discounts.

Here are some relevant operational metrics that frame the scale of these customer interactions:

Metric (Q3 2025)	Value	Context
Consolidated System-Wide Sales Growth	6.9%	Year-over-year growth
Tim Hortons Canada Comparable Sales Growth	4.2%	Key driver of Canadian performance
Burger King International Comparable Sales Growth	6.4%	Strong international customer engagement
Total Revenues	$2.45 billion	Total revenue for the third quarter

Digital engagement and personalized offers via mobile apps

Mobile apps are central to deepening the relationship beyond the transaction. Restaurant Brands International Inc.'s brands are competing in a space where 85% of customers are likely to join loyalty programs that offer personalized rewards. For the industry, app users show a 45% higher Customer Lifetime Value (CLV) than web users, which justifies the investment in digital engagement tools like push notifications and personalized offers. Restaurant Brands International Inc. is also seeing its franchisees rely on mobile-friendly loyalty programs, as 85% of QSR and delivery brands use them to drive engagement. If offered, 70% of consumers would use a smartphone app to place orders at QSRs.

• 71% of consumers prefer using restaurant-specific websites or mobile apps over third-party apps.
• 41% of consumers say a loyalty program influences where they eat.
• Frequent QSR customers are 1.5 times more likely to value exclusive rewards.

Customer service for company-owned restaurants (Restaurant Holdings segment)

For the Restaurant Holdings (RH) segment, which includes Carrols Burger King restaurants and FHS Brazil, customer service is directly managed by Restaurant Brands International Inc. The relationship here is more hands-on, though the segment's results are often separated for organic growth reporting. The franchisor still maintains a relationship through intersegment revenue, receiving royalties and rent from the RH segment totaling $83 million for the nine months ended September 30, 2025. Early-stage investments in Popeyes China and Firehouse Brazil resulted in a net Adjusted Operating Income (AOI) drag of $7 million in Q3 2025, which reflects the cost of managing these direct relationships until local partners transition ownership. This segment's performance is a direct reflection of on-the-ground service execution.

Social media and advertising campaigns to build brand love

Building brand love relies on consistent messaging and perceived value. The increase in Total Revenues for Q3 2025 was partially driven by higher Advertising Revenues due to increased advertising fund contributions from franchisees reflecting an increase in the contribution rate. This funding supports brand-building campaigns. In terms of established brand affinity, Burger King U.S. holds an American Customer Satisfaction Index score of 77 as of Q3 2025, which is unchanged from the prior year, showing stable brand affinity despite a competitive domestic environment. The company is definitely focused on marketing firepower as part of its turnaround efforts.

The overall financial health supports these relationship investments:

• Organic Adjusted Operating Income (AOI) growth for Q3 2025 was 8.8%.
• Operating margin for Q3 2025 reached 27.1%.
• The company declared a total dividend of $2.48 per common share for 2025.

Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Channels

Global network of franchised and company-owned physical restaurants

Restaurant Brands International Inc. operates over 32,000 restaurants in more than 120 countries and territories as of the second quarter of 2025.

System Restaurant Count at Period End was 32,229 as of June 30, 2025.

The company's system-wide sales reached $11.853 billion for the second quarter of 2025. For the first nine months of 2025, total revenues were $6.97bn.

Restaurant count by segment as of June 30, 2025:

Segment	System Restaurant Count at Period End
Burger King (BK)	7,046
Popeyes Louisiana Kitchen (PLK)	3,524

The Burger King U.S. brand is executing its 'Reclaim the Flame' plan, which includes investing up to $700 million through year-end 2028 for remodels and relocations. In 2024, Burger King remodeled over 370 stores, targeting an 85% modern image by 2028.

Drive-thru windows for high-speed service

For Tim Hortons Canada, drive-through efficiency enhancement reduced weekday morning time to 28 seconds per car.

Proprietary mobile ordering apps and websites

Tim Hortons Canada's digital innovation, including app enhancement and loyalty programs, contributes to comparable sales. The Tim Hortons digital loyalty program continues to drive customer retention.

Third-party food delivery platforms

No specific financial or statistical data regarding third-party food delivery platform usage or revenue share was found in the provided search results.

Retail distribution of CPG products (e.g., Tim Hortons coffee)

Total Revenues for the second quarter of 2025 were driven by higher Supply Chain Sales, which included CPG net sales.

The company's total revenues for the quarter ended September 30, 2025, were $2.45bn.

The following metrics relate to revenues driven by supply chain/CPG activities:

• Total Revenues for Q2 2025: $2.41 billion.
• Total Revenues for Q2 2024: $2.08 billion.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Restaurant Brands International Inc. (QSR) as of late 2025, which is quite segmented across its four major brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.

The customer base includes mass market consumers who are primarily seeking quick, affordable meals. However, the U.S. consumer environment in Q3 2025 showed a clear split in behavior; the lower-end consumer segment has been softer, showing a persistent drop-off in activity since the summer, while the middle and upper tiers demonstrated more strength in discretionary spending.

International customers are a massive driver of growth for Restaurant Brands International Inc. This segment is crucial, as the CEO noted that the International business, combined with Tim Hortons, generates roughly 70% of the company's earnings. The growth in this area is substantial:

• International system-wide sales grew by 12.1% in Q3 2025 on a constant currency basis.
• Burger King International comparable sales showed a strong increase of 6.4% in Q3 2025.
• Popeyes International is emerging as a significant engine, with year-to-date system sales growth above 30%.

For the segment of Millennials and Gen Z who prioritize digital ordering and convenience, the company is building out its infrastructure. The overall growth outlook includes building on its digital sales capabilities through its mobile apps. This focus supports the convenience-seeking demographic.

Commuters and office workers represent a core group, particularly for the Tim Hortons brand, which is known for coffee and breakfast offerings. Tim Hortons Canada, a significant part of the North American business, posted comparable sales growth of 4.2% in Q3 2025.

Here's a quick look at the Q3 2025 comparable sales performance across key markets, which reflects the varying appeal to different customer groups:

Brand/Market Segment	Q3 2025 Comparable Sales Growth
Global System-Wide	4.0%
Burger King U.S.	3.2%
Tim Hortons Canada	4.2%
Popeyes (Overall)	-2.4%

The company's overall consolidated system-wide sales grew by 6.9% year-over-year in Q3 2025. The company is working toward a long-term algorithm calling for more than 3% comparable sales growth annually.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Cost Structure

You're looking at the major outlays that keep Restaurant Brands International Inc. running across its global portfolio. For a company this large, the cost structure is dominated by things like ingredient costs, labor, and massive ongoing investments in brand revitalization. Honestly, understanding where the money goes is key to seeing the long-term value proposition, especially with the heavy franchise model.

The largest recurring operational cost tied directly to sales from company-owned locations and the associated supply chain is the Cost of Sales. For the twelve months ending September 30, 2025, the Cost of Goods Sold for Restaurant Brands International Inc. was reported at approximately $4.783B. This figure reflects the direct costs of the food, beverage, and packaging used in company-operated restaurants, plus the costs associated with the supply chain operations that serve both company and franchised locations. We know that commodity prices, like beef and coffee, put pressure on this line item, with coffee costs expected to flow through lower in mid to late 2026 due to forward buying strategies.

The company is actively spending significant capital to modernize its assets, which shows up in Capital Expenditures. For the 2025 fiscal year, gross capital spending is expected to remain elevated at about $400 million. This spending is earmarked for necessary upgrades like restaurant remodels, technology enhancements, and digital infrastructure investments, often preceding a refranchising event.

Supporting the franchisee base, particularly for the Burger King brand, involves substantial incentive spending. The Burger King US Reclaim the Flame plan includes significant investment in the Royal Reset initiative, which covers high-quality remodels, relocations, and restaurant technology. The total investment planned for this initiative through year-end 2028 is up to $700 million. As of September 30, 2025, Restaurant Brands International Inc. had funded $160 million out of the up to $550 million planned specifically toward the Royal Reset investments.

Corporate overhead, categorized as General and Administrative expenses (G&A), covers the essential corporate functions supporting the global operation. For the full year 2025, the guidance for Segment G&A, excluding the Restaurant Holdings (RH) segment, was projected to be between $650 million and $670 million. Separately, the RH Segment G&A for 2025 was guided to be approximately $100 million. This G&A spend is a fixed cost base that the company aims to manage through efficiency, as evidenced by reported decreases in Segment G&A in Q3 2025 due to lower compensation-related expenses.

Finally, servicing the company's debt load results in a significant non-operating expense. The guidance for Adjusted Net Interest Expense for 2025 was set at the upper end of a range between $500 million and $520 million. This figure is what management focuses on when assessing the cost of their financing structure.

Here's a quick look at the key 2025 cost structure expectations and recent figures:

Cost Component	2025 Financial Figure or Guidance
Cost of Goods Sold (Twelve Months Ended Sept 30, 2025)	$4.783B
Consolidated Capital Expenditures (Gross, Expected for 2025)	About $400 million
Segment G&A (Excluding RH, Guidance for 2025)	$650 million to $670 million
RH Segment G&A (Guidance for 2025)	Approximately $100 million
Adjusted Net Interest Expense (Expected for 2025)	Around $520 million
Royal Reset Investment Funded (As of Q3 2025)	$160 million

The company's cost management strategy seems focused on driving down corporate overhead while strategically investing heavily in the physical assets through the franchisee network. Finance: draft 13-week cash view by Friday.

Restaurant Brands International Inc. (QSR) - Canvas Business Model: Revenue Streams

Restaurant Brands International Inc. derives its top line from a diversified set of streams, heavily weighted toward its franchised model.

The total revenue for the full 2025 fiscal year is forecast around $9.37 billion.

The primary revenue sources are:

• Franchise royalties and initial fees.
• Sales from company-owned restaurants (Restaurant Holdings segment).
• Supply chain sales to franchisees.
• Property revenues from leased locations.

Here's a breakdown of the key components based on recent financial reporting and projections:

Revenue Stream Component	Specific Data Point / Range	Context / Period
Total Revenue Forecast	$9.37 billion	Full-Year 2025 Estimate
Franchise Royalties (Percentage)	Typically ranges from 4% to 8% of gross sales	General QSR Industry Benchmark
Intersegment Royalty Revenue	$28 million	Three months ended September 30, 2025
Intersegment Property Revenue (Rent)	$83 million	Nine months ended September 30, 2025
Tim Hortons Supply Chain Gross Margin	Roughly 19%	Forecast for 2025
Company-Owned Restaurant Sales	Reported Q3 2025 Revenue was $2.45 billion	Quarterly Snapshot (Used to represent this stream)

Initial franchise fees for Quick-Service Restaurants (QSR) generally fall between $6,250 and $90,000, though specific amounts depend on the brand and location.

The Tim Hortons supply chain operation is designed to smooth commodity volatility, with executives noting the 2025 supply chain margin is expected to be around 19%, down slightly from 19.5% in 2024.

For the third quarter ended September 30, 2025, the total reported revenue was $2.45 billion, up 6.9% from the prior year's third quarter.

The intersegment eliminations show the flow between segments:

• Franchise and property revenues eliminated in consolidation for the nine months ended September 30, 2025, included royalties of $28 million and rent of $83 million.
• For the same nine-month period in 2024, these eliminated revenues were $28 million for royalties and $43 million for rent.

The CEO noted that Tim Hortons and the International business together generate roughly 70% of the company's earnings as of late 2025.

Finance: draft 13-week cash view by Friday.