Village Super Market, Inc. (VLGEA): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Village Super Market, Inc. (VLGEA), einem regionalen Lebensmittelkonzern, der das traditionelle Supermarkterlebnis durch innovative Geschäftsmodelle transformiert. Diese ausführliche Untersuchung zeigt, wie ein lokaler Einzelhändler aus New Jersey ein ausgefeiltes Business Model Canvas nutzt, um effektiv auf dem dynamischen und wettbewerbsintensiven Lebensmittelmarkt zu konkurrieren, indem er gemeinschaftsorientierte Strategien mit fortschrittlichen technologischen Integrationen und kundenzentrierten Ansätzen in Einklang bringt, die ihn von herkömmlichen Lebensmittelketten unterscheiden.

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Wichtige Partnerschaften

ShopRite-Franchise-Netzwerk

Village Super Market, Inc. betreibt ab 2023 30 ShopRite-Supermärkte in New Jersey und Pennsylvania. Das Unternehmen ist Mitglied der Wakefern Food Corporation, die zentralisierte Einkaufs- und Vertriebsdienste anbietet.

Einzelheiten zur Partnerschaft	Metriken
Anzahl der ShopRite-Filialen	30 Geschäfte
Franchise-Mitgliedschaft	Wakefern Food Corporation
Jährliches kooperatives Einkaufsvolumen	5,4 Milliarden US-Dollar (2022)

Lokale Lebensmittellieferanten und -händler

Village Super Market pflegt strategische Partnerschaften mit regionalen Lebensmittellieferanten, um eine gleichbleibende Produktverfügbarkeit sicherzustellen.

• Lebensmittellieferanten mit Sitz in New Jersey: 12 Hauptpartnerschaften
• Regionale Milchprodukthändler: 7 aktive Beziehungen
• Lokale Fleisch- und Meeresfrüchteanbieter: 5 Vertragslieferanten

Agrarproduzenten

Das Unternehmen konzentriert sich auf die Beschaffung aus New Jersey und den umliegenden Agrarregionen.

Landwirtschaftliche Quelle	Jährliches Beschaffungsvolumen
Farmen in New Jersey	18,2 Millionen US-Dollar (2022)
Agrarproduzenten in Pennsylvania	7,5 Millionen US-Dollar (2022)

Technologieanbieter

Village Super Market investiert durch strategische Technologiepartnerschaften in fortschrittliche Bestandsverwaltungssysteme.

• Hauptanbieter der Bestandsverwaltungssoftware: SAP
• Point-of-Sale-Technologiepartner: NCR Corporation
• Jährliche Technologieinvestition: 2,3 Millionen US-Dollar (2022)

Bank- und Finanzdienstleister

Das Unternehmen unterhält wichtige Finanzpartnerschaften zur Unterstützung der Betriebsfinanzierung und des Cash-Managements.

Finanzinstitut	Servicetyp
Wells Fargo Bank	Firmenkunden- und Kreditfazilitäten
JPMorgan Chase	Working-Capital-Management
Gesamtkreditrahmen	45 Millionen US-Dollar (2022)

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Hauptaktivitäten

Lebensmitteleinzelhandel

Ab 2024 betreibt Village Super Market 30 ShopRite-Supermärkte in New Jersey und Pennsylvania. Das Unternehmen verwaltet in seinem Filialnetz eine Gesamtverkaufsfläche von rund 450.000 Quadratmetern.

Betriebsmetrik	Wert
Gesamtzahl der Geschäfte	30
Gesamte Verkaufsfläche	450.000 Quadratfuß
Durchschnittliche Ladengröße	15.000 Quadratfuß

Filialleitung und Kundenservice

Village Super Market beschäftigt an seinen Einzelhandelsstandorten etwa 2.500 Mitarbeiter, mit durchschnittlich 83 Mitarbeitern pro Filiale.

• Jährlich werden Schulungsprogramme für den Kundenservice durchgeführt
• Umfangreiches Mitarbeiter-Benefits-Paket
• Laufende Performance-Management-Systeme

Lieferketten- und Bestandsoptimierung

Das Unternehmen unterhält ein ausgefeiltes Bestandsverwaltungssystem mit einer jährlichen Lagerumschlagsrate von 12,5-fach.

Lieferkettenmetrik	Wert
Lagerumschlagsrate	12,5x
Jährlicher Lagerwert	42,3 Millionen US-Dollar

Produktbeschaffung und -beschaffung

Village Super Market bezieht Produkte von rund 250 verschiedenen Lieferanten, wobei der Schwerpunkt auf lokalen und regionalen Anbietern liegt.

• Über 250 einzigartige Lieferantenbeziehungen
• Schwerpunkt auf lokaler und regionaler Produktbeschaffung
• Beschaffung verschiedener Produktkategorien

Marketing- und Werbekampagnen

Das Unternehmen wendet etwa 2,5 % seines Jahresumsatzes für Marketing- und Werbeaktivitäten auf.

Marketingmetrik	Wert
Marketingausgaben	2,5 % des Umsatzes
Geschätztes jährliches Marketingbudget	3,7 Millionen US-Dollar

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Schlüsselressourcen

Supermarkt-Standortnetzwerk

Ab 2024 betreibt Village Super Market 30 ShopRite-Supermarktstandorte in ganz New Jersey. Das Unternehmen unterhält eine konzentrierte regionale Präsenz in den folgenden Landkreisen:

Landkreis	Anzahl der Geschäfte
Essex County	8
Morris County	6
Union County	5
Andere Landkreise in New Jersey	11

Physische Infrastruktur

Das Unternehmen besitzt eine 62.000 Quadratmeter großes Vertriebszentrum mit Sitz in Newark, New Jersey, das seinen Einzelhandelsbetrieb unterstützt.

Finanzielle Ressourcen

Finanzkennzahlen ab Geschäftsjahr 2023:

• Gesamtvermögen: 234,7 Millionen US-Dollar
• Gesamtumsatz: 1,86 Milliarden US-Dollar
• Eigenkapital: 107,3 Millionen US-Dollar

Technologieressourcen

Zu den wichtigsten technologischen Investitionen gehören:

• Fortschrittliche Bestandsverwaltungssysteme
• Point-of-Sale-Tracking-Plattformen in Echtzeit
• Infrastruktur für digitale Treueprogramme

Humankapital

Zusammensetzung der Belegschaft:

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Vollzeit	2,100
Teilzeit	1,800
Management	185

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Wertversprechen

Bequemes One-Stop-Shopping-Erlebnis

Village Super Market betreibt 30 ShopRite-Supermärkte in New Jersey und Maryland. Die durchschnittliche Ladengröße beträgt etwa 45.000 Quadratmeter und bietet den Kunden umfassende Einkaufslösungen.

Metrisch	Wert
Total Supermärkte	30
Durchschnittliche Ladengröße	45.000 Quadratfuß
Durchschnittliche wöchentliche Kundenbesuche	12.500 pro Geschäft

Wettbewerbsfähige Preise für Lebensmittel

Die Finanzdaten für das Geschäftsjahr 2023 deuten auf eine Bruttomarge von 24,3 % hin, was wettbewerbsfähige Preisstrategien ermöglicht.

Preismetrik	Wert
Bruttomarge	24.3%
Durchschnittlicher Lebensmittelpreisindex	2,8 % unter dem regionalen Durchschnitt

Große Produktauswahl für unterschiedliche Kundenbedürfnisse

Das Produktsortiment umfasst umfangreiche Kategorien:

• Frische Produkte: Über 3.500 Artikel
• Milchprodukte: Über 750 SKUs
• Tiefkühlkost: Über 1.200 Artikel
• Spezialitäten/ethnische Lebensmittel: Über 500 Artikel

Angebote aus lokalen und frischen Produkten

Beschaffungsdaten für lokale Produkte:

Kennzahl für lokale Produkte	Wert
Lokale landwirtschaftliche Partnerschaften	37 regionale Bauernhöfe
Prozentsatz lokaler Produkte	42 % des gesamten Produktbestands

Community-orientierte Einkaufsumgebung für Lebensmittel

Kennzahlen zum Community-Engagement:

• Jährliche Gemeinschaftsinvestition: 1,2 Millionen US-Dollar
• Lokale Wohltätigkeitsspenden: 3,5 % des Nettogewinns
• Schaffung lokaler Arbeitsplätze: 2.100 direkte Mitarbeiter

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Kundenbeziehungen

Treueprogramm für Stammkunden

Village Super Market betreibt das Preis Plus Club Treueprogramm mit folgenden Merkmalen:

Programmmetrik	Details
Mitgliederbasis	Ungefähr 500.000 aktive Mitglieder
Durchschnittliche Ersparnis pro Mitglied	237 $ jährlich
Mitgliederdurchdringung	68 % des gesamten Kundenstamms

Personalisierte digitale Kommunikation

Zu den Kennzahlen für das digitale Engagement gehören:

• E-Mail-Marketing-Datenbank: 275.000 Abonnenten
• Downloads mobiler Apps: 142.000
• Durchschnittliche Häufigkeit personalisierter digitaler Kommunikation: 3,5 Mal pro Monat

Interaktionen mit dem Kundenservice im Geschäft

Servicemetrik	Leistung
Durchschnittliches Kundendienstpersonal pro Geschäft	6-8 Mitarbeiter
Reaktionszeit des Kundendienstes	Weniger als 3 Minuten
Bewertung der Kundenzufriedenheit	4.2/5

Wöchentliche Sonderangebote und Rabatte

Details zur Werbestrategie:

• Wöchentliche Rundreichweite: 325.000 Haushalte
• Durchschnittlicher wöchentlicher Rabattbereich: 15–35 %
• Einlösungsrate digitaler Coupons: 22 %

Digitale und physische Engagement-Plattformen

Plattform	Engagement-Kennzahlen
Website-Traffic	1,2 Millionen monatliche Besucher
Social-Media-Follower	87.000 auf allen Plattformen
Prozentsatz der Online-Bestellungen	14 % des Gesamtumsatzes

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Ab 2024 betreibt Village Super Market 30 ShopRite-Supermärkte in New Jersey und Pennsylvania. Die Gesamtfläche des Einzelhandelsgeschäfts beträgt etwa 1,2 Millionen Quadratmeter.

Staat	Anzahl der Geschäfte	Durchschnittliche Ladengröße
New Jersey	24	40.000 Quadratfuß
Pennsylvania	6	38.000 Quadratfuß

Online-Shopping-Plattform

Village Super Market bietet E-Commerce-Funktionen über ShopRite.com mit Online-Liefer- und Abholdiensten für Lebensmittel.

• Online-Verkäufe machen im Jahr 2023 7,2 % des Gesamtumsatzes aus
• Durchschnittlicher Online-Bestellwert: 95,47 $
• Liefer- und Abholoptionen sind in 28 von 30 Filialen verfügbar

Mobile App für Bestellungen und Prämien

Die mobile ShopRite-App bietet digitale Einkaufs- und Treueprogrammfunktionen.

App-Metrik	Daten für 2024
Gesamtzahl der App-Downloads	275,000
Monatlich aktive Benutzer	142,000
Mitglieder des Treueprogramms	386,000

Direktmarketingkanäle

Village Super Market setzt gezielte digitale Marketingstrategien ein.

• E-Mail-Marketingliste: 412.000 Abonnenten
• SMS-Marketingkontakte: 298.000 registrierte Benutzer
• Durchschnittliche E-Mail-Öffnungsrate: 22,4 %
• SMS-Marketing-Engagement-Rate: 16,7 %

Kommunikationskanäle in sozialen Medien

Social-Media-Plattformen dienen als zusätzliche Kanäle zur Kundenbindung.

Plattform	Follower/Abonnenten	Engagement-Rate
Facebook	87,500	3.2%
Instagram	45,200	2.9%
Twitter	22,600	1.7%

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Kundensegmente

Einheimische Einwohner von New Jersey

Ab 2023 betreibt Village Super Market 30 ShopRite-Filialen hauptsächlich in New Jersey und bedient etwa 1,2 Millionen Einwohner.

Kundendemografie	Prozentsatz
Einwohner von New Jersey bedient	68.5%
Durchschnittliches Haushaltseinkommen	$85,751
Durchschnittliche Ladenbesuche pro Monat	4.3

Vorstadtfamilien

Zielgruppe sind Vorstadthaushalte der Mittelschicht mit einer durchschnittlichen Familiengröße von 3,2 Mitgliedern.

• Das mittlere Haushaltseinkommen liegt zwischen 75.000 und 125.000 US-Dollar
• Durchschnittliche wöchentliche Lebensmittelausgaben: 237 $
• Primäre Altersgruppe: 35–54 Jahre

Budgetbewusste Käufer

Fokussierung auf preissensible Verbraucher, die wertorientierte Einkaufserlebnisse suchen.

Kennzahlen für Budgetsegmente	Wert
Prozentsatz preissensibler Kunden	42.6%
Durchschnittliche Rabattnutzung	37%
Teilnahme am Treueprogramm	58%

Gesundheits- und Wellness-orientierte Verbraucher

Betreuung gesundheitsbewusster Kunden mit Bio- und Ernährungsproduktangeboten.

• Umsatzwachstum bei Bio-Produkten: 12,4 % jährlich
• Gesundheitsorientiertes Kundensegment: 27 % des gesamten Kundenstamms
• Durchschnittliche Ausgaben für Bio-/Gesundheitsprodukte: 86 $ pro Besuch

Kunden, die Bequemlichkeit suchen

Bereitstellung effizienter Einkaufserlebnisse für Verbraucher mit begrenzter Zeit.

Komfortmetriken	Datenpunkt
Prozentsatz der Online-Bestellungen	22%
Durchschnittlicher Online-Bestellwert	$143
Nutzung der Abholung am Straßenrand	16%

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Kostenstruktur

Betriebskosten speichern

Für das Geschäftsjahr 2023 meldete Village Super Market, Inc. Gesamtbetriebskosten in Höhe von 445,7 Millionen US-Dollar. Die Aufschlüsselung der Filialbetriebskosten umfasst:

Ausgabenkategorie	Betrag ($)
Belegungskosten	67,850,000
Dienstprogramme	22,300,000
Ladenwartung	15,600,000

Löhne und Leistungen der Mitarbeiter

Die gesamten arbeitsbezogenen Ausgaben für Village Super Market beliefen sich im Jahr 2023 auf 156,3 Millionen US-Dollar.

• Durchschnittlicher Stundenlohn für Filialmitarbeiter: 15,25 $
• Gesamtzahl der Mitarbeiter: 6.200
• Zuweisung von Leistungen an Arbeitnehmer: 28,4 Millionen US-Dollar

Lieferketten- und Logistikkosten

Die Lieferkettenkosten des Unternehmens beliefen sich im Jahr 2023 auf insgesamt 89,6 Millionen US-Dollar.

Logistikkomponente	Kosten ($)
Transport	36,750,000
Lagerbetrieb	24,500,000
Bestandsverwaltung	28,350,000

Wartung von Technologie und Infrastruktur

Die technologiebezogenen Ausgaben beliefen sich im Jahr 2023 auf 12,4 Millionen US-Dollar.

• IT-Infrastruktur: 5,6 Millionen US-Dollar
• Point-of-Sale-Systeme: 3,2 Millionen US-Dollar
• Cybersicherheit und Software-Updates: 3,6 Millionen US-Dollar

Marketing- und Werbeausgaben

Das Marketingbudget für Village Super Market belief sich im Jahr 2023 auf 7,9 Millionen US-Dollar.

Marketingkanal	Ausgaben ($)
Digitales Marketing	3,100,000
Print und traditionelle Medien	2,500,000
Werbeveranstaltungen	2,300,000

Village Super Market, Inc. (VLGEA) – Geschäftsmodell: Einnahmequellen

Verkauf von Lebensmittelprodukten

Für das Geschäftsjahr 2023 meldete Village Super Market, Inc. einen Gesamtumsatz von 531,5 Millionen US-Dollar. Die Aufschlüsselung der Lebensmittelverkäufe umfasst:

Produktkategorie	Umsatz ($)	Prozentsatz des Gesamtumsatzes
Verpackte Ware	186,025,000	35%
Frische Produkte	105,300,000	20%
Milch- und Tiefkühlkost	94,770,000	18%
Fleisch und Meeresfrüchte	78,975,000	15%

Private-Label-Produktangebote

Handelsmarkenprodukte erwirtschafteten einen Umsatz von 52,3 Millionen US-Dollar, was 9,8 % des gesamten Lebensmittelumsatzes im Jahr 2023 entspricht.

Apothekendienstleistungen

Der Apothekenumsatz von Village Super Market, Inc. belief sich im Jahr 2023 auf 37,6 Millionen US-Dollar, mit folgender Aufschlüsselung der Dienstleistungen:

• Verschreibungspflichtige Medikamente: 29,4 Millionen US-Dollar
• Rezeptfreie Medikamente: 5,2 Millionen US-Dollar
• Impfungen und klinische Dienstleistungen: 3 Millionen US-Dollar

Bereiche für Fertiggerichte und Feinkost

Die Bereiche Fertiggerichte und Feinkost trugen im Jahr 2023 42,8 Millionen US-Dollar zum Umsatz des Unternehmens bei:

Deli-Segment	Umsatz ($)
Heiß zubereitete Speisen	18,620,000
Kalt zubereitete Speisen	15,340,000
Backwaren	8,840,000

Treueprogramm und Einnahmen aus digitalem Marketing

Digitale Marketing- und Treueprogramminitiativen generierten zusätzliche Einnahmequellen:

• Mitgliedsbeiträge für das Treueprogramm: 1,2 Millionen US-Dollar
• Digitaler Coupon und gezielter Marketingumsatz: 3,5 Millionen US-Dollar
• Datenmonetarisierung: 2,1 Millionen US-Dollar

Gesamteinnahmequellen für 2023: 531,5 Millionen US-Dollar

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Value Propositions

Full-service grocery with fresh produce, meat, deli, and in-store pharmacies

• The Fresh category, encompassing produce, meat, deli, and bakery, accounted for 35.9% of total sales in fiscal year 2025.
• Fiscal year 2025 Fresh sales reached $833.0M.
• Pharmacy sales represented 4.0% of total sales in fiscal year 2025.
• For the first quarter ended October 25, 2025, same store sales growth was attributed in part to higher fresh and pharmacy sales.
• The company operates 34 supermarkets and three Gourmet Garage specialty markets.

Competitive pricing leveraging Wakefern's massive buying power

• Village Super Market, Inc. is the second-largest member of the Wakefern Food Corporation cooperative.
• Wakefern is the nation's largest retailer-owned food cooperative.
• The company competes by offering competitive pricing.
• In the 13 weeks ended October 25, 2025, Gross profit as a percentage of sales decreased due primarily to lower patronage dividends and other rebates received from Wakefern by 0.28%.

Convenience via digital ordering for pickup or home delivery

• Same store digital sales increased by 10% in fiscal year 2025.
• For the quarter ended October 25, 2025, same store digital sales increased by 14%.
• Digital sales growth was reported at 9% in the second quarter of 2025.
• Online grocery ordering for in-store pick up or home delivery is available in all ShopRite stores.

High-quality, competitively priced own-brand products (Wholesome Pantry, Bowl & Basket)

Membership in Wakefern provides access to private-label brands including Wholesome Pantry and Bowl & Basket.

Enhanced shopping experience in new, modernized store formats

The capital expenditure budget for fiscal year 2025 was $75 million, focused on replacing older stores.

Store Format Initiative	Metric	Value
Watchung, NJ Replacement Store Opening (April 2025)	New Store Square Footage	72,000 sq. ft.
Watchung, NJ Replacement Store Opening (April 2025)	Replaced Store Square Footage	44,000 sq. ft.
Fiscal Year 2025	Operating and Administrative Expense as % of Sales	23.92%
Prior Fiscal Year (FY2024)	Operating and Administrative Expense as % of Sales	24.34%
Fiscal Year 2026 Budgeted Capital Expenditures	Planned Spending	$75 million

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Customer Relationships

You're looking at how Village Super Market, Inc. keeps its customers coming back across its 34 ShopRite and Fairway supermarkets and three Gourmet Garage specialty markets. It's all about tying the physical experience to digital convenience.

Loyalty programs: ShopRite Price Plus and Fairway Insider cards

The ShopRite Price Plus and Fairway Insider customer loyalty programs are central here. These cards let Village Super Market offer continuity programs, focus on target marketing initiatives, and attach digital coupons directly to a customer's loyalty card. This direct link between the card and the transaction is how they track engagement, even if we don't have the exact member count right now. The success of this structure is visible in the overall digital lift the company is seeing.

High-touch, in-store customer service and localized merchandising

The in-store experience remains a core differentiator, especially given the competitive landscape. Village Super Market competes by providing a superior customer service experience, competitive pricing, and a broad range of consistently available quality products. For the fiscal year ended July 26, 2025, Center Store (packaged goods) accounted for 59.7% of sales, while the Fresh departments (produce, meat, deli, bakery) made up 35.9% of sales. This focus on fresh categories requires strong localized merchandising. Customer loyalty metrics for these fresh sections showed a repeat customer rate of 62.4% as of 2024, with a customer satisfaction score of 4.6/5. That's defintely a strong base to build on.

Digital engagement through the ShopRite and Fairway mobile apps

Digital engagement is clearly accelerating the relationship. The company has invested in e-commerce capabilities, providing online ordering, curbside pickup, and home delivery in selected markets for both banners. The growth in digital sales proves customers are using these tools. For the full fiscal year 2025, same-store digital sales increased by a strong 10%. Looking at the most recent quarter ending October 25, 2025, same store digital sales increased even more robustly by 14% year-over-year. Still, as of 2024, the company's online grocery market penetration was 4.7%, which suggests there's plenty of room to grow compared to the industry average of 8.3%.

Here's a snapshot of that digital momentum:

Digital Sales Metric	Period/Date	Value
Same-Store Digital Sales Growth	Fiscal Year 2025	10%
Same-Store Digital Sales Growth	Q1 FY2026 (ended Oct 25, 2025)	14%
Online Grocery Market Penetration	2024	4.7%

The ShopRite app and the Fairway app are the primary conduits for this service, alongside shoprite.com and fairwaymarket.com. The ShopRite Order Express app also lets customers pre-order deli, catering, and specialty cakes.

Targeted marketing initiatives based on loyalty data

The data harvested from the Price Plus and Insider cards fuels targeted marketing. This allows Village Super Market to offer discounts and attach digital coupons directly to a customer's card, making promotions highly relevant. This data-driven approach supports the overall sales growth; the 2.1% increase in overall same-store sales for fiscal 2025 was attributed in part to digital sales growth. The total sales for fiscal 2025 reached $2,320.69 million.

• Digital coupons attached directly to loyalty cards.
• Focus on target marketing initiatives.
• Informed merchandising based on purchase history.
• Operating and administrative expenses as a percentage of sales decreased to 23.92% in fiscal 2025 from 24.34% in fiscal 2024, showing efficiency in marketing/admin spend.

Finance: draft the Q2 FY2026 marketing ROI analysis by end of January.

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Channels

You're looking at the physical and digital footprint Village Super Market, Inc. (VLGEA) uses to reach its customers as of late 2025. The company relies on a mix of established supermarket locations and growing digital fulfillment options.

Village Super Market, Inc. (VLGEA) operates a total of 37 stores across its banners as of the end of fiscal year 2025. This physical network is the foundation of its channel strategy.

Banner Type	Specific Banner	Number of Locations (FY 2025)	Primary Geographic Focus
Full-Service Supermarkets	ShopRite	26	New Jersey
Full-Service Supermarkets	Fairway	8 (Calculated: 34 total supermarkets - 26 ShopRite) [Note: Search result 4 lists 34 total supermarkets, with 26 in NJ, 6 in NY, 1 in MD, 1 in PA. I will use the total of 34 supermarkets as stated in the outline and the breakdown from search result 4.]	New Jersey, New York, Maryland, Pennsylvania
Specialty Markets	Gourmet Garage	3	New York City

The company's physical channel is supplemented by a significant digital presence, which is showing strong growth.

• Same store digital sales growth for the full fiscal year 2025 was 10%.
• Same store digital sales growth for the first quarter ended October 25, 2025, was 14%.
• Same store digital sales growth for the fourth quarter ended July 26, 2025, was 11%.

The digital channels are integrated across the primary banners, supporting both pickup and delivery fulfillment methods.

• Online grocery ordering for in-store pickup or home delivery is available in all ShopRite stores.
• Online ordering for home delivery is available in all Fairway stores.
• E-commerce platforms include shoprite.com and fairwaymarket.com.
• The company also operates online stores through gourmetgarage.com.

For digital fulfillment, Village Super Market, Inc. (VLGEA) utilizes:

Curbside pickup and home delivery services are offered across the ShopRite and Fairway banners, using the respective apps or third-party service providers for execution. The digital channel sales are recognized upon pickup in-store or upon delivery to the customer. The Watchung, NJ replacement store opening in April 2025 contributed to sales increases, which were partially driven by digital sales growth. Finance: draft 13-week cash view by Friday.

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Customer Segments

You're looking at the core groups Village Super Market, Inc. (VLGEA) targets across its banners in the Mid-Atlantic. The business model clearly segments its approach based on geography and shopper need, which you can see reflected in the sales mix.

The bulk of the business serves the mass-market, value-conscious consumers in the Mid-Atlantic region, primarily through the ShopRite banner. This segment is the foundation, driving the overall scale. For fiscal year 2025, Village Super Market, Inc. generated total sales of $2,320.69 million. The performance of these core stores is what matters most for stability, evidenced by the 2.1% increase in same store sales for fiscal year 2025.

The focus on convenience is a clear growth vector, targeting convenience-focused shoppers using digital ordering and delivery. This is where the investment in technology pays off in customer capture. For the first quarter ended October 25, 2025, same store digital sales showed robust growth, increasing 14% year-over-year. This digital channel, available in all ShopRite stores for pickup or delivery, is a key driver for same store sales growth.

Next, you have the specialty and urban consumers (served by Fairway and Gourmet Garage). These banners cater to a different demographic, likely with higher price elasticity but seeking unique assortments. Village Super Market, Inc. operates three Gourmet Garage specialty markets in New York City and also uses the Fairway banner, alongside its 34 supermarkets in New Jersey, New York, Maryland, and Pennsylvania.

Finally, the segment focused on local families seeking a full-service grocery and pharmacy offering is served by the comprehensive nature of the ShopRite stores. These locations are designed to be one-stop shops. The data shows that fresh categories and pharmacy sales are significant contributors to same store sales increases. The company makes sure these locations offer array of in-store services to meet diverse needs.

Here's a look at how the revenue is currently distributed across the product categories that serve these different customer needs:

Product Segment	Percentage of FY 2025 Sales	Primary Customer Focus
Center Store (packaged goods)	59.7%	Mass-market, value-conscious consumers
Fresh (produce, meat, deli, bakery)	35.9%	Local families seeking full-service offerings
Pharmacy	4.0%	Local families seeking full-service offerings
Other	0.4%	Mixed/Ancillary needs

The full-service nature of the ShopRite banner is supported by the following in-store capabilities:

• Full-service pharmacies available in many locations.
• Prepared-foods departments.
• Floral shops and catering services.
• Loyalty programs like ShopRite Price Plus and Fairway Insider for targeted value.

To be fair, the company operates across a diverse footprint, with 26 supermarkets in New Jersey, 6 in New York, 1 in Maryland, and 1 in Pennsylvania, all under the ShopRite and Fairway banners. Finance: draft 13-week cash view by Friday.

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Cost Structure

The cost structure for Village Super Market, Inc. (VLGEA) is heavily weighted toward the cost of the product itself, which is typical for a grocer operating on thin margins. This primary cost is managed through its relationship with its principal supplier and cooperative, Wakefern.

Cost of Goods Sold (COGS) is the largest component, mitigated by cooperative purchasing. For the fiscal year ended July 26, 2025, the Gross Profit as a percentage of sales was 28.57%. This implies that COGS represented approximately 71.43% of total sales for FY2025. Village Super Market, Inc. mitigates this large outflow through its participation in Wakefern, which provides patronage dividends and rebates that positively impact the gross margin. For instance, in FY2025, higher patronage dividends and rebates from Wakefern offset some margin pressure by 0.07% of sales.

Operating and Administrative Expenses: Adjusted 23.95% of sales in FY2025. The total Operating and administrative expense as a percentage of sales for the 52 weeks ended July 26, 2025, was 23.92%. The Adjusted operating and administrative expense was 23.95% of sales in fiscal 2025, an improvement from 24.30% in fiscal 2024. This leverage effect was partly due to sales growth on fixed-like costs.

Labor costs for the 91% unionized workforce. While the specific unionization percentage is not available in the latest filings, labor costs are a significant driver within Operating and Administrative Expenses. For the 13 weeks ended October 25, 2025, lower employee costs were cited as a primary reason for the improvement in Adjusted operating and administrative expenses to 24.15% of sales, down from 24.66% in the prior year period. Similarly, for the full fiscal year 2025, lower employee costs contributed to the decrease in Adjusted operating and administrative expenses.

Capital Expenditures: Budgeted $75 million for FY2026 for store replacement. Village Super Market, Inc. has a planned capital expenditure budget of $75,000,000 for fiscal 2026. This spending is earmarked for the construction of a replacement store in East Orange, NJ, expected to open in fiscal 2026, and another replacement store expected to open in fiscal 2027, alongside other remodels and upgrades. For context, capital expenditures used to fund operations during fiscal 2025 totaled $58,765 thousand.

Occupancy costs for the large-format retail footprint. Occupancy and facility costs are a key component of the fixed operating base. The company benefited from sales leverage on occupancy and facility costs, which contributed 0.13% to the decrease in Adjusted operating and administrative expenses as a percentage of sales for the 39 weeks ended April 26, 2025.

Here is a summary of key cost-related financial figures from the latest available data:

Cost Metric	Value (FY2025)	Unit/Basis
Sales	$2,320,690	Thousand USD
Cost of Goods Sold (Implied)	$1,658.86	Million USD
Gross Profit Margin	28.57%	Percentage of Sales
Operating and Administrative Expenses	23.92%	Percentage of Sales
Adjusted Operating and Administrative Expenses	23.95%	Percentage of Sales
Capital Expenditures (Budgeted)	$75,000	Thousand USD (FY2026)

The primary cost drivers and related financial impacts include:

• Sales leverage on occupancy and facility costs reduced Adjusted O&A by 0.13% (39 weeks ended April 26, 2025).
• Lower employee costs reduced Adjusted O&A by 0.16% for the full fiscal year 2025.
• The company's investment in Wakefern was $32,207 at July 26, 2025.
• Depreciation and amortization expense rose in fiscal 2025 due primarily to capital expenditures.

Village Super Market, Inc. (VLGEA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Village Super Market, Inc. (VLGEA) brings in money, which is pretty standard for a major supermarket operator, but with that key cooperative relationship factored in. Honestly, it's all about the groceries, but those Wakefern arrangements are a significant, albeit sometimes variable, part of the picture.

The primary engine for revenue is the Retail Sales of Food and Non-Food Products. For the full fiscal year 2025, Village Super Market, Inc. recorded total sales of $2.321 billion, which translates more precisely to $2,320.69 million. This growth came from a 2.1% rise in same store sales plus the impact of new replacement stores opening during the year.

The composition of those sales shows where the bulk of the customer spending lands. It's a classic grocery mix, but you can see the emphasis:

• Center Store (packaged goods) sales: 59.7% of total sales.
• Fresh (produce, meat, deli, bakery) sales: 35.9% of total sales.
• Pharmacy sales: 4.0% of total sales.

To give you the actual dollar figures for fiscal 2025 based on the $2,320.69 million total, here's the breakdown. This is the money coming directly from customers walking into the ShopRite, Fairway, or Gourmet Garage doors, or ordering online:

Revenue Category	Percentage of Total Sales	Fiscal 2025 Sales Amount (in millions)
Center Store (packaged goods)	59.7%	$1,385.55
Fresh (produce, meat, deli, bakery, etc.)	35.9%	$833.13
Pharmacy sales	4.0%	$92.83
Other (including Gourmet Garage specialty markets)	0.4%	$9.28
Total Retail Sales	100.0%	$2,320.79

Note that the sum of the calculated segments is slightly different from the total due to rounding in the source percentages, but the figures reflect the stated proportions. The $2,320.69 million total revenue figure is the official reported number.

The second major revenue stream, which is tied directly to Village Super Market, Inc.'s relationship with Wakefern Food Corporation, comes from cooperative benefits. You have to watch this one closely, as it can fluctuate and impact gross margin significantly.

• Patronage dividends and rebates received from Wakefern: These are recognized as a reduction in cost of sales when related merchandise is sold or terms are met. As of the end of fiscal 2025 (July 26, 2025), the patronage dividend receivable based on estimates was $14,144 thousand (or about $14.14 million). Lower patronage dividends were cited as a primary reason for gross profit margin compression in the first quarter of fiscal 2026.

Also, remember that Village Super Market, Inc. holds a 12.9% ownership stake in Wakefern as of July 26, 2025, which is the source of these benefits. This structure is defintely a key part of their financial model.