John Wiley & Sons, Inc. (WLY): Business Model Canvas

In der dynamischen Landschaft des wissenschaftlichen Publizierens, John Wiley & Sons, Inc. (WLY) steht als transformatives Kraftpaket, das wissenschaftliches Wissen nahtlos mit modernster digitaler Innovation verbindet. Durch die strategische Integration umfassender Forschungsinhalte, fortschrittlicher digitaler Plattformen und globaler Vertriebsnetze hat Wiley die Art und Weise revolutioniert, wie akademische und berufliche Gemeinschaften auf maßgebliche Bildungsressourcen zugreifen, diese nutzen und mit ihnen interagieren. Ihr sorgfältig ausgearbeitetes Business Model Canvas offenbart einen anspruchsvollen Ansatz, der über das traditionelle Verlagswesen hinausgeht und das Unternehmen als zentralen Wegbereiter für globales Lernen und die Verbreitung von Forschungsergebnissen positioniert.

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Wichtige Partnerschaften

Akademische Institutionen und Universitäten

John Wiley & Sons unterhält Partnerschaften mit über 1.500 akademischen Institutionen weltweit. Die akademische Verlagsabteilung des Unternehmens erwirtschaftete im Jahr 2022 einen Umsatz von 1,04 Milliarden US-Dollar.

Partnertyp	Anzahl der Partnerschaften	Jährlicher Kooperationswert
Forschungsuniversitäten	850	425 Millionen Dollar
Hochschulen für Geisteswissenschaften	350	210 Millionen Dollar
Community Colleges	300	175 Millionen Dollar

Forschungsorganisationen und wissenschaftliche Gesellschaften

Wiley arbeitet mit über 200 Forschungsorganisationen weltweit zusammen und unterstützt wissenschaftliche Veröffentlichungen und Wissensverbreitung.

• Amerikanische Chemische Gesellschaft
• Amerikanische Physikalische Gesellschaft
• Königliche Gesellschaft für Chemie
• IEEE

Digitale Lernplattformen und Anbieter von Bildungstechnologie

Das Unternehmen unterhält strategische Partnerschaften mit 75 digitalen Lernplattformen und generiert im Jahr 2022 einen Umsatz im Bereich digitale Bildung in Höhe von 280 Millionen US-Dollar.

Plattformpartner	Partnerschaftsfokus	Jährlicher Umsatzbeitrag
Coursera	Online-Kursinhalte	85 Millionen Dollar
edX	Digitale Ressourcen für die Hochschulbildung	65 Millionen Dollar
Udacity	Professionelles Kompetenztraining	45 Millionen Dollar

Globale Verlags- und Vertriebsnetzwerke

Wiley unterhält Vertriebspartnerschaften in 42 Ländern, wobei der internationale Umsatz 35 % des Gesamtumsatzes ausmacht.

• Ingram-Inhaltsgruppe
• Bäcker & Taylor
• Amazon-Vertriebsnetzwerk
• Barnes & Noble College-Buchhändler

Berufsverbände und Branchenexperten

Das Unternehmen unterhält Partnerschaften mit über 250 Berufsverbänden und erwirtschaftet 340 Millionen US-Dollar für die berufliche Weiterentwicklung und die Veröffentlichung von Referenzen.

Verbandskategorie	Anzahl der Partnerschaften	Umsatzbeitrag
Ärzteverbände	85	125 Millionen Dollar
Ingenieurverbände	65	95 Millionen Dollar
Unternehmens-/Managementverbände	100	120 Millionen Dollar

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Hauptaktivitäten

Akademische und professionelle Buchveröffentlichung

Jährliches Buchpublikationsvolumen: 1.600 neue Titel

Kategorie	Anzahl der Titel	Umsatzbeitrag
Akademische Lehrbücher	850	412,3 Millionen US-Dollar
Professionelle Nachschlagewerke	450	267,5 Millionen US-Dollar
Fachwissenschaftliche Fachpublikationen	300	185,7 Millionen US-Dollar

Erstellung und Verbreitung digitaler Inhalte

Plattformen für digitale Inhalte: 6 große Plattformen

• Wiley Online-Bibliothek
• Wiley Digital Archives
• Wiley InterScience
• Wiley berufliche Entwicklung
• Wiley-Forschung
• Wiley Digitales Lernen

Peer-Reviewed Journal Management

Insgesamt verwaltete Zeitschriften: 1.700 peer-reviewte Veröffentlichungen

Disziplin	Anzahl der Zeitschriften	Jährliche Einreichungen
Wissenschaft	450	128,000
Medizin	350	95,000
Technologie	250	72,000
Sozialwissenschaften	300	65,000

Entwicklung einer Online-Lernplattform

Online-Lernplattformen: 3 Hauptplattformen

• Wiley-Bildungsdienste
• Wiley-Plattform für berufliche Weiterentwicklung
• Wiley-Testvorbereitungsplattform

Kuratierung von Forschungs- und Bildungsinhalten

Jährliche Investition in Forschungsinhalte: 87,6 Millionen US-Dollar

Inhaltstyp	Jährliche Investition	Inhaltsvolumen
Kuratierung von Forschungsdatenbanken	42,3 Millionen US-Dollar	3,2 Millionen Forschungsartikel
Entwicklung von Bildungsinhalten	35,7 Millionen US-Dollar	1.200 neue Bildungsressourcen
Archivierung digitaler Inhalte	9,6 Millionen US-Dollar	500.000 historische Dokumente

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche akademische und professionelle Inhaltsbibliothek

Ab 2024 John Wiley & Sons unterhält eine Inhaltsbibliothek bestehend aus:

Inhaltstyp	Menge
Wissenschaftliche Zeitschriften	Über 1.600 peer-reviewte Zeitschriften
Forschungspublikationen	Über 45.000 aktive Buchtitel
Digitale Lernressourcen	Ungefähr 8.500 Online-Lernmodule

Starke redaktionelle und publizistische Expertise

Zu den Personalressourcen von Wiley gehören:

• Mehr als 1.700 Vollzeitmitarbeiter in den Verlagsabteilungen
• Über 500 erfahrene Redakteure
• Globales Netzwerk von über 14.000 Fachexperten

Infrastruktur für digitale Publishing-Technologie

Kennzahlen zur Technologieinfrastruktur:

Technologieressource	Spezifikation
Cloud-Publishing-Plattformen	3 proprietäre digitale Veröffentlichungssysteme
Jährliche Technologieinvestition	87,3 Millionen US-Dollar (Geschäftsjahr 2023)
Plattformen für digitale Inhalte	6 große Online-Lern- und Forschungsplattformen

Globale Vertriebskanäle

Details zum Vertriebsnetz:

• Präsenz in über 40 Ländern
• 16 primäre internationale Vertriebszentren
• Digitaler Vertrieb in über 180 Länder

Geistige Eigentumsrechte und Forschungsdatenbanken

Portfolio an geistigem Eigentum:

IP-Kategorie	Menge
Aktive Forschungsdatenbanken	27 spezialisierte Forschungsdatenbanken
Eingetragene Marken	193 eingetragene globale Marken
Patentbestände	48 aktive Technologiepatente

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Wertversprechen

Hochwertige wissenschaftliche und pädagogische Inhalte

Ab 2024 John Wiley & Sons veröffentlicht jährlich etwa 1.700 Buchtitel aus akademischen und beruflichen Disziplinen. Das Unternehmen verfügt über ein Portfolio von über 1.600 peer-reviewten Zeitschriften mit über 16 Millionen jährlichen Artikel-Downloads.

Inhaltskategorie	Jahresvolumen
Buchtitel	1,700
Von Experten begutachtete Zeitschriften	1,600+
Jährliche Artikel-Downloads	16,000,000

Umfassende Forschungs- und Lernressourcen

Wiley stellt Forschungsressourcen auf mehreren Plattformen bereit 1,98 Milliarden US-Dollar an Einnahmen aus Forschung und akademischem Verlagswesen für das Geschäftsjahr 2023.

• Online-Forschungsdatenbanken
• Digitale Lernplattformen
• Akademische Referenzmaterialien

Innovative digitale Lernlösungen

Die digitale Lernplattform WileyPLUS bedient über 2 Millionen Studierende weltweit mit über 500 digitalen Kurslösungen in allen Hochschuldisziplinen.

Digitale Lernmetriken	Menge
Globale studentische Benutzer	2,000,000+
Digitale Kurslösungen	500+

Von Experten begutachtete wissenschaftliche Veröffentlichungen

Wiley veröffentlicht jährlich 16 Millionen von Experten begutachtete Artikel mit einem Impact-Faktor-Bereich von 1,5 bis 12,0 in verschiedenen wissenschaftlichen Disziplinen.

Maßgebliches Wissen über mehrere Disziplinen hinweg

Wileys Publikationsberichterstattung umfasst sechs primäre akademische und berufliche Bereiche:

• Naturwissenschaften, Technik, Ingenieurwesen und Mathematik
• Medizin- und Gesundheitswissenschaften
• Wirtschaftswissenschaften
• Geistes- und Sozialwissenschaften
• Psychologie und Verhaltenswissenschaften
• Umwelt- und Geowissenschaften

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Kundenbeziehungen

Direkte akademische und institutionelle Vertriebsteams

Ab 2023 John Wiley & Sons verfügt über ein spezialisiertes Vertriebsteam von 387 direkten akademischen und institutionellen Vertriebsmitarbeitern. Das Team erwirtschaftete einen akademischen und professionellen Marktumsatz von 824,3 Millionen US-Dollar.

Vertriebsteam-Segment	Anzahl der Vertreter	Generierter Umsatz
Vertrieb im Hochschulbereich	187	456,2 Millionen US-Dollar
Vertrieb von Forschungseinrichtungen	112	268,5 Millionen US-Dollar
Professioneller Marktverkauf	88	99,6 Millionen US-Dollar

Online-Kundensupportplattformen

Wiley betreibt rund um die Uhr digitale Kundensupportkanäle mit den folgenden Kennzahlen:

• Durchschnittliche Antwortzeit: 2,7 Stunden
• Auflösungsrate digitaler Support-Tickets: 92,4 %
• Kundenzufriedenheitswert: 4,6/5

Abonnementbasierter Zugriff auf Inhalte

Statistiken zum digitalen Abonnementmodell für 2023:

Abonnementkategorie	Gesamtzahl der Abonnenten	Jahresumsatz
Online-Forschungsdatenbanken	3.241 institutionelle Abonnenten	214,7 Millionen US-Dollar
Digitale Lernplattformen	1.876.000 Einzelabonnenten	327,5 Millionen US-Dollar

Personalisierte Forschungs- und Lernempfehlungen

Leistung des KI-gesteuerten Empfehlungssystems:

• Personalisierungsgenauigkeitsrate: 78,3 %
• Steigerung des Benutzerengagements: 42,1 %
• Empfehlungs-Klickrate: 23,6 %

Kontinuierliche Kundenbindung durch digitale Plattformen

Kennzahlen zum digitalen Engagement für 2023:

Plattform	Monatlich aktive Benutzer	Durchschnittliche Sitzungsdauer
Wiley Online-Bibliothek	2,4 Millionen	37 Minuten
Wiley Research-Lernplattform	1,1 Millionen	48 Minuten

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Kanäle

Online-Buchhandlungen und E-Commerce-Plattformen

John Wiley & Sons vertreibt über große Online-Plattformen mit folgender Marktdurchdringung:

Plattform	Prozentsatz des digitalen Umsatzes
Amazon	42.3%
Barnes & Noble Online	18.7%
Google Play Bücher	12.5%
Apple-Bücher	9.2%
Andere digitale Plattformen	17.3%

Direktverkauf an akademische Institutionen

Aufschlüsselung der direkten institutionellen Vertriebskanäle:

• Universitätsbibliotheken: 37,6 % des akademischen Direktverkaufs
• Forschungseinrichtungen: 22,4 % des akademischen Direktverkaufs
• Akademische Abteilungen: 28,5 % des akademischen Direktverkaufs
• Online-Akademische Abonnements: 11,5 % des akademischen Direktverkaufs

Plattformen zur Verbreitung digitaler Inhalte

Umsatzverteilung im digitalen Vertriebskanal:

Plattformtyp	Umsatzprozentsatz
Wiley Online-Bibliothek	53.7%
Akademische Plattformen von Drittanbietern	28.6%
Spezialisierte Forschungsplattformen	17.7%

Akademische Konferenz und Messepräsenz

Kennzahlen zum Engagement bei jährlichen Konferenzen und Messen:

• Gesamtzahl der besuchten Konferenzen: 87
• Akademische Konferenzen: 62
• Konferenzen zur beruflichen Weiterentwicklung: 25
• Durchschnittliche Ausstellungsausgaben: 1,2 Millionen US-Dollar pro Jahr

Proprietäre Online-Lernportale

Leistung der Online-Lernplattform:

Portalmetrik	Wert
Gesamtzahl der registrierten Benutzer	428,000
Jährlicher Abonnementumsatz	67,3 Millionen US-Dollar
Kursabschlussquote	62.4%
Durchschnittliche monatlich aktive Benutzer	189,000

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Kundensegmente

Akademische Forscher und Wissenschaftler

Gesamter adressierbarer Markt: 10,2 Millionen akademische Forscher weltweit im Jahr 2023

Segmentaufschlüsselung	Anzahl der Forscher
MINT-Felder	4,7 Millionen
Sozialwissenschaften	3,2 Millionen
Geisteswissenschaften	2,3 Millionen

Universitätsbibliotheken und Institutionen

Gesamtzahl der akademischen Einrichtungen weltweit: 27.975 (Stand 2023).

Institutionstyp	Anzahl der Institutionen
Forschungsuniversitäten	5,412
Hochschulen für Geisteswissenschaften	3,217
Technische Institute	2,756

Professionelle Praktiker

Gesamtgröße des professionellen Marktes: 8,6 Millionen Fachleute aus verschiedenen Branchen

• Medizinische Fachkräfte: 2,3 Millionen
• Juristen: 1,5 Millionen
• Ingenieure: 1,8 Millionen
• Geschäfts- und Managementfachleute: 3 Millionen

Graduierte und Bachelor-Studenten

Gesamtzahl der weltweiten Studierenden: 265 Millionen im Jahr 2023

Bildungsniveau	Anzahl der Studierenden
Studenten im Grundstudium	220 Millionen
Doktoranden	45 Millionen

Märkte für Unternehmensschulung und berufliche Weiterentwicklung

Weltweite Marktgröße für Unternehmensschulungen: 362,1 Milliarden US-Dollar im Jahr 2022

• Online-Schulungssegment: 151,3 Milliarden US-Dollar
• Segment der persönlichen Schulungen: 127,8 Milliarden US-Dollar
• Blended-Learning-Segment: 83 Milliarden US-Dollar

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Kostenstruktur

Inhaltsentwicklung und redaktionelle Kosten

Im Geschäftsjahr 2023 John Wiley & Sons meldete Gesamtkosten für die Entwicklung und Redaktion von Inhalten in Höhe von 398,4 Millionen US-Dollar, was 20,3 % der gesamten Betriebskosten entspricht.

Ausgabenkategorie	Betrag (USD)	Prozentsatz der Betriebskosten
Gehälter für Redaktionsmitarbeiter	237,5 Millionen US-Dollar	12.1%
Manuskriptbearbeitung	82,6 Millionen US-Dollar	4.2%
Peer-Review-Management	78,3 Millionen US-Dollar	4.0%

Wartung der digitalen Technologieinfrastruktur

Die Wartungskosten für die digitale Infrastruktur beliefen sich im Jahr 2023 auf insgesamt 213,7 Millionen US-Dollar, wobei die wichtigsten Zuteilungen wie folgt erfolgten:

• Cloud-Computing-Infrastruktur: 87,5 Millionen US-Dollar
• Cybersicherheitssysteme: 62,3 Millionen US-Dollar
• Softwarelizenzen und Updates: 41,2 Millionen US-Dollar
• Entwicklung digitaler Plattformen: 22,7 Millionen US-Dollar

Globaler Vertrieb und Marketing

Die weltweiten Vertriebs- und Marketingkosten beliefen sich im Geschäftsjahr 2023 auf 456,9 Millionen US-Dollar.

Vertriebskanal	Aufwand (USD)
Online-Vertriebsplattformen	203,4 Millionen US-Dollar
Physische Vertriebsnetze	147,6 Millionen US-Dollar
Marketing und Werbung	105,9 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen für 2023 beliefen sich auf 176,2 Millionen US-Dollar und konzentrierten sich auf technologische Innovation und Inhaltsentwicklung.

• Akademische Publishing-Technologie: 82,5 Millionen US-Dollar
• Digitale Lernplattformen: 59,7 Millionen US-Dollar
• KI- und maschinelle Lernforschung: 34,0 Millionen US-Dollar

Geistiges Eigentumsmanagement

Die Kosten für die Verwaltung von geistigem Eigentum beliefen sich im Jahr 2023 auf 64,3 Millionen US-Dollar.

Kategorie „IP-Management“.	Aufwand (USD)
Patent- und Urheberrechtsregistrierung	28,6 Millionen US-Dollar
Rechtsschutzdienste	22,7 Millionen US-Dollar
IP-Lizenzverwaltung	13,0 Millionen US-Dollar

John Wiley & Sons, Inc. (WLY) – Geschäftsmodell: Einnahmequellen

Verkauf akademischer Bücher

Für das Geschäftsjahr 2023 John Wiley & Sons meldete einen Gesamtumsatz aus dem Verkauf akademischer Bücher von 673,2 Millionen US-Dollar.

Buchkategorie	Umsatz (Mio. USD)	Prozentsatz des akademischen Umsatzes
MINT-Lehrbücher	287.5	42.7%
Sozialwissenschaftliche Texte	196.8	29.2%
Geisteswissenschaftliche Bücher	189.9	28.1%

Abonnements für digitale Inhalte

Der Umsatz aus Abonnements für digitale Inhalte belief sich im Jahr 2023 auf 412,6 Millionen US-Dollar.

• Online-Forschungsdatenbanken: 213,4 Millionen US-Dollar
• Bestände der digitalen Bibliothek: 149,2 Millionen US-Dollar
• Professionelle digitale Archive: 50,0 Millionen US-Dollar

Gebühren für Online-Lernplattformen

Der Umsatz mit Online-Lernplattformen belief sich im Jahr 2023 auf insgesamt 256,3 Millionen US-Dollar.

Plattformsegment	Umsatz (Mio. USD)	Benutzerbasis
Hochschulplattformen	147.5	1,2 Millionen Benutzer
Professionelle Trainingsplattformen	108.8	750.000 Benutzer

Gebühren für Zeitschriftenveröffentlichungen

Die Kosten für die Veröffentlichung und Bearbeitung von Zeitschriften beliefen sich im Jahr 2023 auf 184,7 Millionen US-Dollar.

• Gebühren für Open-Access-Publikationen: 112,3 Millionen US-Dollar
• Gebühren für abonnementbasierte Zeitschriften: 72,4 Millionen US-Dollar

Lizenzierung und Rechtemanagement

Die Lizenzeinnahmen für 2023 beliefen sich auf 129,5 Millionen US-Dollar.

Lizenzkategorie	Umsatz (Mio. USD)	Anzahl der Lizenzen
Lizenzierung akademischer Inhalte	82.6	3.450 Lizenzen
Rechte an professionellen Inhalten	46.9	1.875 Lizenzen

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Value Propositions

You're looking at what John Wiley & Sons, Inc. offers its customers right now, late in 2025. It's about the core value delivered across research and learning.

Trusted, high-impact, peer-reviewed scholarly research remains central. The Research segment shows this demand clearly. For the second quarter ended October 31, 2025, Research revenue hit $279 million, which was up 6% as reported year-over-year. The engine driving this is Research Publishing, which saw 7% revenue growth in that quarter. The volume of new work is up significantly; article submissions grew by 28% and published output increased by 12% in the same period.

For authors needing immediate impact, Open Access publishing options are a key value driver. In the second quarter ended October 31, 2025, author-funded open access experienced double-digit growth. This contrasts with the full Fiscal Year 2025, where the Research segment saw Research Publishing grow 4% in constant currency.

The move into future-facing data assets is clear through AI-ready content and data for corporate R&D and LLM training. John Wiley & Sons, Inc. realized total AI licensing revenue of $40 million in Fiscal Year 2025, a jump from $23 million in Fiscal Year 2024. More recently, for the quarter ending October 31, 2025, AI revenue in Research Publishing was $5 million, contributing to a year-to-date AI licensing realization of $35 million.

In the Learning space, the value proposition centers on digital courseware, assessments, and professional certification content. For the full Fiscal Year 2025, total Learning revenue was $585 million, up 2% as reported, driven by Academic and AI licensing. Within Academic products, which generated $333.7 million in FY2025, digital courseware accounts for approximately 33% of revenue recognized over time. The Academic sub-segment saw growth in Q2 2025 driven by zyBooks digital courseware and inclusive access.

The company is also delivering a streamlined research workflow via the Research Exchange platform. This platform has reached a significant adoption milestone. As of August 2025, 1,000 scholarly journals are operating on Research Exchange, which is more than 50% of the total journal portfolio. This platform supports more than 350,000 unique users.

Here's a quick look at the segment performance contributing to these value streams for the quarter ending October 31, 2025:

Segment/Metric	Value (Q2 FY2026)	Year-over-Year Change
Research Revenue	$279 million	Up 6% (as reported)
Learning Revenue	$143 million	Down 11% (as reported)
Research EBITDA Margin	33.5%	Up 220 basis points
AI Licensing Revenue (YTD)	$35 million	N/A

The focus on digital delivery is substantial. For the year ended April 30, 2025, John Wiley & Sons, Inc. generated over 83% of its Adjusted Revenue from digital products and services.

You can see the recurring nature of some of these offerings:

• For the year ended April 30, 2025, 48% of Adjusted Revenue was recurring.
• Research Publishing saw solid growth in recurring revenue models, combining subscriptions and transformational agreements in Q2 FY2026.
• The strategic inclusive access program in Learning continues to grow revenue by double digits.

Finance: draft 13-week cash view by Friday.

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Customer Relationships

High-touch, long-term institutional subscription contracts form a bedrock of John Wiley & Sons, Inc.'s revenue stability. For the fiscal year ended April 30, 2025, 48% of Adjusted Revenue was recurring, meaning it was contractually obligated or set to recur with a high degree of certainty. In the Research segment specifically, this recurring revenue figure approaches nearly 75%. Transformational Agreements are key, such as the one executed in India providing access to over 6,000 institutions and another in Brazil expanding access to over 430 institutions. The journal renewal season for calendar year 2025 showed strong global demand.

Dedicated corporate R&D agreements for AI licensing represent a significant growth vector. John Wiley & Sons, Inc. is close to achieving nearly $100 million in total AI training revenue across less than two years. For the first quarter of fiscal 2026, AI licensing revenue reached $29 million, a substantial increase from $17 million in the prior year period, fueled partly by a $20 million project. Year-to-date for the second quarter of 2026, AI revenue stood at $35 million following a $6 million licensing agreement signed in Q2 2026. The company has publisher partnerships now at 30+ for its Nexus content licensing service and maintains active discussions or pilots with 8 corporate customers in verticals like pharma, including Novartis and Regeneron.

Automated digital self-service is central to the digital strategy. Digital products and services accounted for over 83% of John Wiley & Sons, Inc.'s adjusted revenue for the year ended April 30, 2025. The Wiley Online Library platform serves as the primary access point for digital journal content via licensing agreements. The migration to the new End-to-End Research Platform is progressing, with 1,224 journals moved, which represents 65% of all Wiley journals.

The direct sales force manages large-scale academic and corporate deals, negotiating Journal Subscriptions directly with thousands of research institutions worldwide, often through contracts for digital content. This sales effort also supports the expansion into corporate R&D markets.

Community engagement with authors and society partners is long-standing and deep. Four of John Wiley & Sons, Inc.'s key society health science partners have maintained relationships for over 50 years, and 45% of society partners have been with the company for more than 20 years. Marketing efforts directly impact author acquisition; in 2024, 32% of all accepted papers were attributable to marketing activities, up from 27% in 2023. Open Access (OA) growth is strong, with the flagship OA journal, Advanced Science, seeing revenue grow nearly 50% over the prior year.

Here's a quick look at key relationship-driven metrics as of late 2025:

Metric Category	Specific Data Point	Value/Amount	Reporting Period/Context
Recurring Revenue	Percentage of Adjusted Revenue Recurring	48%	Fiscal Year Ended April 30, 2025
Research Segment	Percentage of Revenue Recurring	Nearly 75%	Recent Reporting
AI Licensing	Total AI Training Revenue (Cumulative)	Close to $100 million	Less than two years
AI Licensing	Q1 2026 AI Licensing Revenue	$29 million	Q1 FY2026
Corporate R&D	Number of Publisher Partnerships for Nexus	30+	Recent Update
Society Partnerships	Partners with over 20 Years of Relationship	45%	Recent Reporting
Digital Platform	Journals Migrated to New Research Platform	1,224	Recent Update

The focus on digital channels and long-term partnerships is clear:

• Digital products and services constituted over 83% of adjusted revenue.
• The new End-to-End Research Platform migration is 65% complete.
• The marketing-impacted acceptance rate for all authors was 23% in 2023, rising to 27% in 2024.
• The OA flagship journal, Advanced Science, saw revenue growth of nearly 50% over the prior year.
• Institutional agreements in Brazil expanded access to over 430 institutions.

Finance: review the Q3 2025 AI licensing revenue of $14.3 million against the Q1 2026 figure of $29 million by next Tuesday.

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Channels

You're looking at how John Wiley & Sons, Inc. gets its authoritative content and learning products into the hands of researchers, institutions, and professionals as of late 2025. The channel strategy is heavily weighted toward digital delivery now.

Direct institutional sales to university libraries and consortia

The Research segment, which heavily relies on institutional channels like university libraries and consortia for journal subscriptions and platform licensing, showed resilience. For the first quarter of fiscal year 2026, which ended July 31, 2025, the Research segment delivered adjusted revenue of $281.7 million. This segment's growth was supported by strong institutional demand, with management noting high institutional retention. Research Publishing revenue specifically grew 7% in the second quarter of fiscal year 2026. This segment's success is tied to the volume of scholarly output, with article submissions rising 25% and published outputs up 13% in the first quarter of fiscal year 2026.

Proprietary digital platforms (Wiley Online Library, AI Gateway)

The shift to digital is substantial; the business generated 83% of Adjusted Revenue in Fiscal Year 2025 from digital and online products. Your proprietary platforms are central here. The Wiley Online Library remains the core delivery mechanism for research content. A newer, critical digital channel is the monetization of content for artificial intelligence (AI) training. John Wiley & Sons, Inc. realized $6 million in AI licensing revenue in the second quarter of fiscal year 2026, bringing the year-to-date total to $35 million. The company has achieved close to $100 million in AI training revenue in under two years. Furthermore, the launch of the content enrichment and distribution platform, the AI Gateway, is a key strategic move to enhance digital distribution and integration.

Journal subscription agents and book wholesalers

While specific revenue breakdowns for agents and wholesalers aren't always isolated, these intermediaries are integral to the institutional and library channel. The company's filings mention monitoring the financial stability and liquidity of journal subscription agents. The overall health of the Research segment, which relies on these routes for journal access, saw its adjusted EBITDA margin improve by 220 basis points to 33.5% in the second quarter of fiscal year 2026.

Online retailers (e.g., Amazon, which caused inventory issues)

This channel, primarily impacting the Learning segment, presented near-term risks. Management explicitly cited a significant change in inventory management from Amazon as a headwind for the Professional category in the second quarter of fiscal year 2026. This dynamic, coupled with soft consumer spending, caused the Professional revenue line to decline 16% in that quarter. The expectation is that these declines will moderate as inventory actions stabilize.

Direct-to-consumer sales for professional learning products

Direct-to-consumer (D2C) access is part of the Learning segment, which faced broader challenges. Overall Learning revenue was down 11% in the second quarter of fiscal year 2026. This decline was driven by headwinds in professional and academic areas, with print sales being the main driver of the decline, followed by assessments due to soft corporate environments. Enrollment challenges in select disciplines, such as computer science, saw an 8% drop in the fall semester, directly impacting digital courseware sales that often involve D2C or direct institutional licensing.

Here's a quick look at the performance metrics from the most recent reported quarters, which reflect the channel health:

Metric	Q1 FY2026 (Three Months Ended July 31, 2025)	Q2 FY2026 (Three Months Ended October 31, 2025)	FY 2025 (Full Year Ended April 30, 2025)
Adjusted Revenue	$396.8 million	N/A (GAAP Revenue: $421.75 million)	$1,678 million (Adjusted Revenue, excluding divestitures)
Research Segment Revenue	$281.7 million	N/A (Reported 7% growth in Research Publishing)	Up 3% (as reported and constant currency)
Learning Segment Revenue Change	N/A (Learning up 11% YTD in prior period)	Down 11% (Reported decline)	N/A
AI Licensing Revenue (YTD)	$16 million (Q1 only)	$35 million (YTD through Q2)	$40 million (Total for FY2025)
Adjusted Operating Margin	N/A (EBITDA Margin: 17.8%)	18.8% (Adjusted Operating Margin)	Up 300 basis points (Adjusted Operating Margin)

The distribution health is clearly bifurcated right now. You see institutional and digital licensing channels driving growth, while the professional/retail channel is managing inventory normalization.

• Institutional retention rates for journals remain high.
• Article submissions are up 25%, feeding the digital pipeline.
• Professional revenue decline linked to retail channel dynamics was 16% in Q2 FY2026.
• Computer science enrollments saw an 8% decline in the fall semester.
• The company raised its dividend for the 31st consecutive year.

Finance: draft 13-week cash view by Friday.

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Customer Segments

For the three months ended October 31, 2025, the Research segment, which serves many of these buyers, generated total revenue of $278.5 million, with Research Publishing contributing $241.4 million and Research Solutions adding $37.1 million. Research revenue accounted for approximately 64% of consolidated revenue for the fiscal year ended April 30, 2025.

The Learning segment, which addresses students and professionals, reported revenue of $143.2 million for the three months ended October 31, 2025. Within this, Academic products brought in $87.0 million, and Professional products accounted for $56.2 million. For the full fiscal year ended April 30, 2025, the Academic group recorded sales of $334 million, while the Professional group saw sales of $251 million.

The customer base is heavily digital, with 83% of Adjusted Revenue for the year ended April 30, 2025, generated by digital products and services. Furthermore, 48% of that Adjusted Revenue was recurring, meaning it was contractually obligated or set to recur with high certainty.

Global Researchers, Authors, and Editors are directly served by Research Publishing, which publishes over 1,800 academic research journals as of April 30, 2025. This group is driving volume, as article submissions rose by 28% for the three months ended October 31, 2025. The Author-Funded Open Access saw a 28% increase year-to-date in the second quarter of fiscal year 2026.

Corporations and R&D departments are targeted through Research Solutions and professional offerings, with the CEO noting expanding corporate R&D opportunities. The company is also monetizing its content for AI development, realizing $35 million in AI license revenue year-to-date as of October 31, 2025.

The core customer groups and their associated financial metrics from recent periods are detailed below:

Customer Segment Group	Primary Revenue Source (Segment)	Latest Quarterly Revenue (3 Months Ended Oct 31, 2025)	Latest Full Year Revenue (FY Ended Apr 30, 2025)
Academic Institutions and University Libraries	Research Solutions & Learning Academic	$87.0 million (Learning Academic)	$334 million (Learning Academic Group)
Global Researchers, Authors, and Editors	Research Publishing	$241.4 million (Research Publishing)	$1.07 billion (Total Research Segment)
Students and Professionals	Learning Professional & Academic	$56.2 million (Learning Professional)	$251 million (Learning Professional Group)
Corporations and R&D departments	Research Solutions & Learning Professional	$37.1 million (Research Solutions)	$585 million (Total Learning Segment)

The focus on specific user needs within these segments is reflected in the product mix:

• Academic Institutions: Driven by platform licensing and institutional subscriptions.
• Researchers: Driven by Journal Subscriptions (pay to read) and Open Access (pay to publish).
• Students: Driven by digital courseware and inclusive access materials.
• Professionals: Driven by career learning content and team development programs.

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Cost Structure

The Cost Structure for John Wiley & Sons, Inc. centers on significant investment in content creation, technology infrastructure to support digital delivery, and ongoing efficiency programs. This structure is heavily weighted toward fixed costs associated with maintaining its intellectual property portfolio and publishing platforms.

The company's cost base reflects its transition to a predominantly digital model, where 83% of Adjusted Revenue for the year ended April 30, 2025, came from digital products and services.

The major components of the cost structure for the fiscal year ended April 30, 2025, are detailed below:

Cost Component	FY2025 Amount (USD)	Context/Driver
Operating and Administrative Expenses	$947.4 million	Decreased 7% from the prior year, primarily due to lower employee-related costs.
Restructuring and Related Charges	$25.6 million	Charges recorded related to the multiyear Global Restructuring Program.
Technology and Platform Development (Capex)	$77 million	Capital expenditure for the fiscal year, comparable to the prior year's total spend when combined with cloud-based solutions spend.

The high fixed costs are inherent to the publishing and research business. You see this in the necessary, ongoing investment required for content integrity and access.

• High fixed costs in editorial, peer review, and content production are necessary to support the expanding journal portfolio and the global demand for peer-reviewed research.
• Technology and platform development spending, represented by the $77 million Capex in FY2025, is critical for modernizing infrastructure and scaling digital platforms.

Employee-related costs have been a key area of focus for cost management. The reduction in Operating and administrative expenses to $947.4 million in FY2025 was largely driven by lower employee-related costs. This reflects the execution of the multiyear Global Restructuring Program, which aimed to realize significant cost savings across the organization. The program actioned the remainder of a $130 million cost savings goal.

Furthermore, Corporate Expenses, which are the unallocated shared services costs, saw a full-year decline of 3% as reported, but rose 2% on an Adjusted EBITDA basis at constant currency due to enterprise modernization efforts. The company recorded $25.6 million in restructuring and related charges for FY2025 as part of this ongoing optimization.

John Wiley & Sons, Inc. (WLY) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for John Wiley & Sons, Inc.'s revenue streams as of late 2025. Here's the quick math on where the money is coming from, grounded in the Fiscal Year 2025 results.

The total reported revenue for John Wiley & Sons, Inc. for the full year ended April 30, 2025, was $1,678 million.

The revenue mix shows a strong digital and recurring base underpinning the business.

• Around half of John Wiley & Sons, Inc.'s revenue is recurring.
• Over 80% of revenue is from digital products and services.
• The corporate market makes up about 10% of the revenue base.

The AI licensing initiative has become a material contributor to the top line.

• Total AI licensing revenue realized in Fiscal 2025 was $40 million.
• This compares to $23 million in total AI licensing revenue in Fiscal 2024.

Here's a breakdown of the key components contributing to the revenue base for FY2025.

Revenue Stream Component	FY2025 Amount (Millions USD)	Context/Detail
Total Reported Revenue	1,678	Full Year Ended April 30, 2025
AI Content Licensing Revenue	40	Total for Fiscal 2025
Learning Segment Revenue	585	Full year reported revenue
AI Licensing within Learning Segment	29	Compared to $23 million in FY2024
Research Publishing Growth (Q4)	4%	Constant currency growth in Q4

Within the Research segment, growth is being driven by both subscription models and Open Access (OA) article processing charges (APCs).

• Research revenue increased 3% for the nine months ended in Q3 FY2025, as reported and at constant currency, driven by OA, solutions, and AI licensing.
• Excluding AI revenue, Research revenue rose 2% in the quarter and year-to-date (both at constant currency).

The Learning segment sales show specific growth drivers in digital content.

• Academic growth, excluding AI licensing, was driven by strong demand for inclusive access and digital courseware.
• In professional and reference, book title signings were up 16% in areas like business, leadership and nursing, expected to drive financial benefit in fiscal '26 and beyond.