Brookdale Senior Living Inc. (BKD): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el complejo paisaje de la vida mayor, Brookdale Senior Living Inc. (BKD) surge como una fuerza pionera, transformando la forma en que percibimos la atención de los ancianos a través de un modelo de negocio innovador e integral. Al integrar estratégicamente los servicios personalizados, las tecnologías de atención médica de vanguardia y una red de instalaciones a nivel nacional, Brookdale ha redefinido la vida mayor de la mera alojamiento a un ecosistema holístico y de apoyo que prioriza la dignidad, el bienestar y la calidad de la vida para los estadounidenses mayores.

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: asociaciones clave

Redes de referencia de proveedores de atención médica y hospitales

Brookdale Senior Living mantiene asociaciones estratégicas con 1.187 instalaciones de salud en 45 estados. La Compañía ha establecido acuerdos de referencia con 328 redes de hospitales regionales.

Tipo de asociación	Número de asociaciones	Cobertura geográfica
Redes de referencia del hospital	328	45 estados
Instalaciones de atención médica	1,187	A escala nacional

Gestión de propiedades de fideicomisos de inversión inmobiliaria (REIT)

Brookdale tiene asociaciones activas de gestión de propiedades con 3 REIT importantes, que administran aproximadamente 696 comunidades de vida de alto nivel.

• Ventas, Inc. (VTR)
• Inversores nacionales de salud (NHI)
• Inversores de Omega Healthcare (OHI)

Cobertura de atención para personas mayores de compañías de seguros

Brookdale colabora con 47 proveedores de seguros nacionales y regionales para la cobertura de atención superior, que cubre aproximadamente el 82% de su base de residentes.

Categoría de proveedor de seguros	Número de asociaciones	Porcentaje de cobertura
Proveedores de seguros nacionales	27	62%
Proveedores de seguros regionales	20	20%

Proveedores de tecnología Sistemas de gestión de la salud

Brookdale se asocia con 12 proveedores de tecnología para sistemas integrados de gestión de salud, invirtiendo $ 24.3 millones en infraestructura tecnológica en 2023.

• Sistemas de registro de salud electrónica (EHR)
• Plataformas de telesalud
• Tecnologías de monitoreo de pacientes

Organizaciones comunitarias locales Servicios de apoyo para personas mayores

La compañía mantiene asociaciones con 214 organizaciones comunitarias locales en sus regiones operativas, apoyando programas de participación y bienestar de alto nivel.

Enfoque de asociación	Número de organizaciones	Tipos de programas
Servicios de apoyo para personas mayores	214	Compromiso comunitario, bienestar

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: actividades clave

Gestión y operaciones de las instalaciones para personas mayores

A partir del cuarto trimestre de 2023, Brookdale opera 696 comunidades de vida para personas mayores en 41 estados. Total de unidades de vida para personas mayores administradas: 67,400.

Tipo de instalación	Número de comunidades	Unidades totales
Vida asistida	415	42,300
Cuidado de la memoria	181	15,100
Vida independiente	100	10,000

Servicios de cuidado de la vida asistida y de memoria

2023 Ingresos de Senior Living Services: $ 3.2 mil millones. Tasa de ocupación mensual promedio: 81.4%.

• Programas de cuidado de memoria especializados
• Monitoreo médico 24/7
• Planes de atención personalizados

Desarrollo del programa de salud y bienestar

Inversión anual en programas de atención médica: $ 45 millones. Cubra de iniciativas de bienestar:

Categoría de programa	Participantes anuales
Aptitud física	26,500
Entrenamiento cognitivo	19,800
Asesoramiento nutricional	22,300

Mantenimiento y renovación de la propiedad

2023 Gastos de capital para actualizaciones de instalaciones: $ 127 millones.

• Presupuesto de renovación de instalaciones anuales
• Mejoras de infraestructura tecnológica
• Mejoras de seguridad y accesibilidad

Coordinación de la atención y apoyo personalizado para personas mayores

Personal de coordinación de atención dedicada: 2.800 profesionales. Relación promedio de personal a residente: 1: 8.

Servicio de apoyo	Interacciones anuales
Consultas del plan de atención	58,600
Comunicación familiar	72,400
Coordinación médica	45,200

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: recursos clave

Extensa red de instalaciones para personas mayores

A partir del tercer trimestre de 2023, Brookdale Senior Living opera 696 comunidades de vida para personas mayores en 41 estados en los Estados Unidos.

Tipo de instalación	Número de comunidades	Capacidad total
Vida independiente	246	32,500 residentes
Vida asistida	362	45.800 residentes
Cuidado de la memoria	88	11,200 residentes

Personal capacitado de atención médica y apoyo

Brookdale emplea a aproximadamente 64,300 profesionales de la salud a partir de 2023.

• Enfermeras registradas: 3.200
• Enfermeras prácticas con licencia: 5.600
• Asistentes de enfermería certificados: 22,500
• Soporte y personal administrativo: 33,000

Sistemas avanzados de tecnología y gestión de la salud

Inversión anual en infraestructura tecnológica: $ 18.7 millones en 2022.

Categoría de tecnología	Monto de la inversión
Registros de salud electrónicos	$ 6.2 millones
Software de gestión de atención	$ 4.5 millones
Sistemas de telesalud	$ 3.8 millones

Reputación de marca fuerte

Métricas de liderazgo del mercado: Clasificado #1 en comunidades de vida mayor en 22 estados.

Capital financiero

Recursos financieros a partir del tercer trimestre 2023:

• Activos totales: $ 6.8 mil millones
• Equivalentes en efectivo y efectivo: $ 347.6 millones
• Deuda total: $ 3.2 mil millones
• Gastos de capital anuales: $ 125.4 millones

Brookdale Senior Living Inc. (BKD) - Modelo de negocio: propuestas de valor

Soluciones integrales de vida para personas mayores

A partir del cuarto trimestre de 2023, Brookdale Senior Living opera 696 comunidades de vida para personas mayores en 41 estados, proporcionando 67,400 unidades de vida en total.

Tipo comunitario	Número de comunidades	Unidades de vida total
Vida independiente	246	24,300
Vida asistida	387	35,600
Cuidado de la memoria	63	7,500

Atención personalizada y apoyo para residentes de edad avanzada

Brookdale ofrece planes de atención individualizados con una proporción promedio de personal a residente de 1: 8 en comunidades de vida asistida.

• Personal de enfermería profesional 24/7
• Gestión de medicamentos personalizados
• Programas de bienestar personalizados
• Coordinación de atención individual

Entornos de vida seguros y cómodos

Las inversiones totales de capital en mejoras y renovaciones de la comunidad en 2023 fueron de $ 54.3 millones.

Característica de seguridad	Tasa de implementación
Sistemas de llamadas de emergencia	100%
Monitoreo de seguridad las 24 horas	98%
Modificaciones de accesibilidad	95%

Programas integrados de atención médica y bienestar

En 2023, Brookdale invirtió $ 38.7 millones en tecnología de salud y iniciativas de bienestar.

• Programas de manejo de enfermedades crónicas
• Servicios de telesalud
• Fisioterapia y rehabilitación
• Apoyo de salud mental

Compromiso social y servicios centrados en la comunidad

Presupuesto promedio de programación social mensual por comunidad: $ 6,200.

Categoría de actividad social	Horas promedio por mes
Eventos culturales	12
Talleres educativos	8
Clases de fitness físicos	15
Reuniones sociales	20

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: relaciones con los clientes

Gestión de atención personalizada

A partir del cuarto trimestre de 2023, Brookdale Senior Living administra 696 comunidades de vida para personas mayores en 41 estados con una capacidad total de aproximadamente 67,000 residentes.

Métrica de gestión de la atención	Datos cuantitativos
Planes de atención personalizados	El 92% de los residentes tienen planes de atención individualizados
Relación promedio de personal a residente	1: 8 para comunidades de vida asistida
Revisiones de planes de atención anual	2 revisiones completas por residente anualmente

Comunicación familiar y actualizaciones regulares

Brookdale mantiene canales de comunicación estructurados con familias residentes.

• Portales familiares digitales con actualizaciones en tiempo real
• Informes de salud integrales mensuales
• Conferencias familiares trimestrales
• Acceso de comunicación 24/7

Soporte y asistencia en el sitio

Servicio de apoyo	Disponibilidad
Personal de enfermería	Profesionales médicos en el lugar 24/7
Coordinadores de actividad	Mínimo 2 por comunidad
Trabajadores sociales	1 por 50 residentes

Plataformas de comunicación digital

Brookdale implementa tecnologías avanzadas de comunicación digital.

• Aplicación móvil con seguimiento de residentes
• Sistemas de mensajería compatibles con HIPAA
• Herramientas de comunicación familiar virtual
• Integración de registros de salud electrónicos

Mecanismos de retroalimentación de mejora de la calidad continua

Métrico de retroalimentación	Datos de rendimiento
Encuestas anuales de satisfacción	87% Tasa de retroalimentación positiva para los residentes
Tiempo de resolución de la queja	Ventana de respuesta promedio de 48 horas
Auditorías de calidad externa	Evaluaciones trimestrales de terceros

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: canales

Equipos directos de ventas y marketing

A partir del cuarto trimestre de 2023, Brookdale Senior Living mantiene una fuerza de ventas dedicada de 1,247 profesionales de ventas directas en 687 comunidades de vida senior en 42 estados.

Métrica del equipo de ventas	Cantidad
Representantes de ventas totales	1,247
Comunidades cubiertas	687
Estados representados	42

Sitio web en línea y plataformas digitales

El canal digital de Brookdale incluye un sitio web completo con tráfico mensual de aproximadamente 325,000 visitantes únicos.

• URL del sitio web: www.brookdale.com
• Visitantes únicos mensuales: 325,000
• Tasa de conversión de consulta en línea: 7.2%

Redes de referencia de proveedores de atención médica

Brookdale mantiene asociaciones con 2,413 proveedores de atención médica y hospitales para referencias de vivienda para personas mayores.

Métrica de red de referencia	Cantidad
Socios proveedores de atención médica	2,413
Volumen de referencia anual	48,762

Eventos de la vida para personas mayores y eventos comunitarios

En 2023, Brookdale participó en 276 exposiciones de vida senior y eventos comunitarios en los Estados Unidos.

• Total de los eventos atendidos: 276
• Asistencia a eventos promedio: 1.150 participantes
• Generación de leads por evento: 37 residentes potenciales

Campañas de marketing locales y regionales

Brookdale asigna $ 24.3 millones anuales a iniciativas de marketing local y regional.

Métrica de campaña de marketing	Cantidad
Presupuesto anual de marketing	$24,300,000
Gasto de marketing digital	$8,750,000
Gasto de medios tradicional	$15,550,000

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: segmentos de clientes

Seniors que requieren servicios de vida asistida

A partir del tercer trimestre de 2023, Brookdale Senior Living atiende a aproximadamente 82,000 residentes en 684 comunidades de vida para personas mayores en 41 estados. El segmento de vida asistida representa el 46% de su población de residentes totales.

Grupo de edad	Porcentaje de residentes	Costo mensual promedio
65-74 años	22%	$4,500
75-84 años	38%	$5,250
85+ años	40%	$6,100

Pacientes de cuidado de la memoria

Brookdale opera 185 comunidades dedicadas de cuidado de la memoria, atendiendo a aproximadamente 24,000 residentes con demencia especializada y cuidado de Alzheimer.

• Costo promedio de cuidado de memoria mensual: $ 6,935
• Residentes del cuidado de la memoria: 29% de la población de residentes totales
• Duración promedio de la estadía: 2.3 años

Residentes vivos independientes

El segmento de vida independiente comprende el 25% de la población de residentes de Brookdale, con 189 comunidades dedicadas que atienden a aproximadamente 42,000 residentes.

Característica de residente	Estadística
Alquiler mensual promedio	$3,750
Edad promedio de residente	78.4 años
Tasa de ocupación	82%

Familias que buscan soluciones de atención para personas mayores

Brookdale se dirige a familias con ingresos familiares medios de $ 85,000, principalmente en áreas suburbanas y metropolitanas.

• El 70% de las decisiones de admisión involucran miembros de la familia
• Período promedio de investigación familiar antes de seleccionar la comunidad: 6-8 meses
• Los principales tomadores de decisiones: niños adultos (edades 45-65)

Profesionales de la salud y socios de referencia

Brookdale mantiene asociaciones con 3.200 redes de referencia de atención médica, incluidos hospitales, médicos y trabajadores sociales.

Tipo de socio de referencia	Número de socios	Tasa de conversión de referencia
Hospitales	1,100	42%
Médicos	1,500	35%
Trabajadores sociales	600	28%

Brookdale Senior Living Inc. (BKD) - Modelo de negocio: Estructura de costos

Salarios y capacitación del personal

A partir del tercer trimestre de 2023, los gastos totales de los empleados de Brookdale Senior Living fueron de $ 1.39 mil millones. El salario anual promedio para el personal de la vida senior oscila entre $ 35,000 y $ 65,000 dependiendo del rol y la ubicación.

Categoría de empleado	Costo anual
Personal de enfermería	$456,000,000
Personal administrativo	$287,000,000
Personal de apoyo	$203,000,000

Mantenimiento y operaciones de las instalaciones

Los gastos operativos de la instalación total para 2023 fueron de aproximadamente $ 712 millones.

• Costos de servicios públicos: $ 124 millones
• Reparación y mantenimiento: $ 89 millones
• Limpieza y saneamiento: $ 67 millones
• Seguro y cumplimiento: $ 102 millones

Inversiones de tecnología de salud

La inversión tecnológica para 2023 totalizó $ 43.2 millones.

Categoría de tecnología	Monto de la inversión
Registros de salud electrónicos	$ 18.5 millones
Infraestructura de telesalud	$ 12.7 millones
Ciberseguridad	$ 6.4 millones
Software de gestión	$ 5.6 millones

Arrendamiento y adquisición de propiedades

Los gastos relacionados con la propiedad para 2023 fueron de $ 534 millones.

• Pagos de arrendamiento de propiedades: $ 276 millones
• Costos de adquisición de propiedades: $ 187 millones
• Impuesto a la propiedad: $ 71 millones

Gastos de marketing y adquisición de clientes

El presupuesto de marketing para 2023 fue de $ 87.3 millones.

Canal de marketing	Gasto
Marketing digital	$ 32.4 millones
Publicidad tradicional	$ 24.6 millones
Ventas directas	$ 18.9 millones
Programas de referencia	$ 11.4 millones

Brookdale Senior Living Inc. (BKD) - Modelo de negocios: flujos de ingresos

Tarifas mensuales de servicio para residentes

Para el año fiscal 2023, Brookdale Senior Living reportó ingresos totales de $ 3.1 mil millones. Las tarifas de servicio mensuales para residentes constituyen la fuente de ingresos primario, con una tarifa mensual promedio de $ 4,300 por residente en diferentes comunidades de vida de alto nivel.

Tipo de servicio	Tarifa mensual promedio	Tasa de ocupación
Vida independiente	$3,850	82.4%
Vida asistida	$4,650	79.6%
Cuidado de la memoria	$5,900	77.3%

Reembolsos de seguro de salud

Los reembolsos de seguros de salud representaron $ 412 millones en 2023, lo que representa el 13.3% de los ingresos totales.

• Reembolsos de Medicare: $ 276 millones
• Reembolsos de Medicaid: $ 136 millones

Paquetes de servicio de atención a largo plazo

Los paquetes de servicio de atención a largo plazo generaron $ 287 millones en ingresos, con un valor de paquete promedio de $ 6,200 por residente por mes.

Servicios de atención médica auxiliar

Los servicios de atención médica auxiliar contribuyeron a $ 198 millones a los ingresos totales, que incluyen:

• Servicios de rehabilitación: $ 87 millones
• Servicios de farmacia: $ 56 millones
• Servicios de apoyo médico: $ 55 millones

Gestión de propiedades y ingresos de arrendamiento

La administración de propiedades y los ingresos de arrendamiento alcanzaron los $ 104 millones en 2023, lo que representa el 3.4% de los ingresos totales.

Tipo de propiedad	Número de propiedades	Arrendamiento de ingresos
Comunidades vivas de alto nivel	702	$ 82 millones
Propiedades administradas	128	$ 22 millones

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Value Propositions

You're looking at the core reasons why families choose Brookdale Senior Living Inc. (BKD) over other options, which really boils down to the breadth of care and the peace of mind that comes with scale. As the nation's premier operator, Brookdale Senior Living Inc. offers a full spectrum of services, meaning a resident can potentially age in place without a disruptive move to a new provider.

The primary value proposition is the continuum of care they provide across their massive footprint. As of June 30, 2025, Brookdale Senior Living Inc. operated 645 communities across 41 states, with the capacity to serve approximately 58,000 residents.

Here is a breakdown of the care levels offered, which underpins this continuum:

Care Level	Description Context	Example Monthly Cost Range (Late 2025)
Independent Living	Maintenance-free living, social engagement, and wellness programs included.	$1,695 to $12,595 or $1,650 to $6,000
Assisted Living	Housing and 24-hour assistance with activities of daily living (ADLs).	$2,160 to $14,300
Memory Care	Specialized, person-centered care for cognitive impairment.	$3,395 to $12,560
Skilled Nursing	Higher level of medical care, sometimes covered by Medicare/Medicaid.	Data not explicitly isolated from other care levels.
Continuing Care Retirement Communities (CCRCs)	Allows transition between care levels within the same facility.	Generally requires a larger up-front deposit.

The operational health supports this value; the consolidated weighted average occupancy hit 81.8% in the third quarter of 2025, the highest since early 2020.

For families, the value proposition centers on safety and expertise. You get the assurance of 24/7 staff on-site to be alerted to an emergency, backed by the company's stated commitment to clinical expertise.

The day-to-day living experience is designed to remove burdens while promoting health. This includes:

• Maintenance-free living with housekeeping and linen services.
• Chef-prepared meals and dining options.
• Scheduled transportation services.
• Wellness programs like the B-Fit exercise program.
• Social programming and creative events to foster connection.
• Brain Fit mental stimulation activities.

When you look at the cost-effectiveness, the value is in bundling services. For middle-class retirees, the proposition is that the single monthly fee wraps up expenses like mortgage, utilities, property taxes, groceries, and entertainment, which many seniors are already paying separately. While costs are described as fairly high for comprehensive services, families often find the included facilities and amenities justify the price point compared to what they might pay for equivalent, fragmented care at home.

Brookdale Senior Living Inc. is also focused on monetizing its HealthPlus program, which suggests an added layer of clinical or wellness service integration beyond the standard care tiers.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Relationships

The relationship management for Brookdale Senior Living Inc. (BKD) centers on delivering high-touch, personalized care across its extensive portfolio of communities.

High-touch, personalized care model for residents (person-centered care)

The core relationship is established through the delivery of tailored solutions across independent living, assisted living, memory care, and continuing care retirement communities. The company operates 623 communities across 41 states, serving approximately 57,000 residents as of September 30, 2025. Occupancy rates reflect the demand for this care model; the third quarter 2025 consolidated weighted average occupancy reached 81.8%, the highest since the first quarter of 2020.

The quality of this relationship is benchmarked through external validation. For instance, Brookdale Senior Living communities had the most communities recognized as Best Senior Living by U.S. News & World Report in their 2025 ratings. Furthermore, eight of their skilled nursing communities earned a "Best Nursing Homes 2026" designation, a standard met by only 19 percent of rated skilled nursing facilities.

Dedicated community-level staff fostering social engagement and trust

Trust is built at the community level by staff who are expected to go above and beyond, as noted in resident testimonials. The focus on caregiving and activities is quantified by external recognition; the High Performing accolade for 2025 was awarded to communities scoring in the top 25% nationwide for Management & Staff and Activities & Enrichment. Historically, staffing levels have been a point of focus, with some facilities using algorithms like Service Alignment to set levels, which in some cases, like Georgia, have state minimums such as one awake direct care staff per 15 residents during waking hours.

Direct relationship management with adult children and family decision-makers

Managing the relationship with family decision-makers is critical, as their viewpoints inform satisfaction ratings. The U.S. News & World Report 2025 designation is based on surveys reflecting the viewpoints of current residents and family members. The overall sentiment, however, shows room for improvement, with the company's overall Net Promoter Score (NPS) recorded at -52 as of November 2025, indicating that 73% of respondents were Detractors.

Customer satisfaction monitoring and continuous service improvement

Brookdale Senior Living Inc. monitors satisfaction through various channels, though results are mixed across the large enterprise. While the company earned a #1 ranking in J.D. Power's 2022 study for customer satisfaction, the overall rating across nearly 8,000 reviews averages 2.9 out of 5 stars. The NPS trend shows slight improvement, moving from -61 in November 2024 to -52 in November 2025.

Here's a quick look at key operational and perception metrics as of late 2025:

Metric Category	Specific Metric	Value (Late 2025)
Operational Scale (Q3 2025)	Consolidated Weighted Average Occupancy	81.8%
Operational Scale (Sept 30, 2025)	Number of Communities	623
Resident Perception (Nov 2025)	Net Promoter Score (NPS)	-52
Resident Perception (General)	Average Star Rating (Across Locations)	2.9/5
Financial Impact (Q3 2025)	Resident Fees	$775.1 million
Quality Recognition (2025)	Percentage of Communities in Top Tier for Caregiving/Staffing (High Performing)	Top 25%

The company's commitment to service improvement is reflected in the sequential occupancy gains, with September month-end consolidated occupancy reaching 83.8%. This suggests that efforts to improve the resident and family experience are translating into better retention or move-in rates.

• Third quarter same community weighted average occupancy increased 260 basis points year-over-year.
• The percentage of customers classified as Promoters in the NPS calculation was 21%.
• The company's overall Product Quality score, based on user ratings, was 2.5 out of 5 stars.
• Female customers rated the Customer Loyalty score 18% higher than Male customers.

If onboarding takes 14+ days, churn risk rises, which is a constant operational concern in this relationship-driven business.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Channels

The Channels block for Brookdale Senior Living Inc. centers on reaching prospective residents and their families through a mix of direct, localized efforts and broader professional partnerships. This is how Brookdale Senior Living Inc. gets its value proposition to the market.

In-house sales and marketing teams at each community location

Each of the 623 communities across 41 states employs dedicated on-site teams responsible for local lead generation and conversion efforts as of September 30, 2025. This localized approach is critical for driving move-ins, which contributed to the 70 basis points sequential increase in month-end consolidated occupancy to 83.8% in September 2025. The sales execution at the community level is a primary driver, evidenced by the strong move-in volume cited during periods of occupancy acceleration.

Online presence and company website for information and virtual tours

Brookdale Senior Living Inc. maintains a significant digital footprint, using its company website, brookdale.com, as a primary touchpoint for initial research and engagement. The digital channel supports the overall occupancy goals, which saw the third quarter weighted average consolidated occupancy reach 81.8% in 2025. The online presence facilitates access to information on their service segments, which include independent living, assisted living, memory care, and continuing care retirement communities.

Professional referral networks (hospitals, physicians, geriatric care managers)

Professional referral networks form a crucial, though sometimes volatile, source of move-ins. Historically, weakness in paid, third-party referral sources has been noted as a factor impacting sequential occupancy growth. Conversely, proprietary clinical programs are used as a channel advantage; for example, the HealthPlus program showed significant positive impact data, with enrolled communities seeing 80% fewer emergency department and urgent care visits and 66% fewer hospitalizations compared to seniors living at home. The company planned further expansion of this program in 2025.

Direct-to-consumer model for all service segments

The overall model is heavily direct-to-consumer, where the final decision and contract are made with the senior or their family, supported by the on-site sales teams. Revenue generated directly from residents through Resident Fees was a key financial driver, contributing to the 20.4% year-over-year growth in Adjusted EBITDA to $111.1 million in the third quarter of 2025. Resident fees increased by 4.2% to $775.1 million in Q3 2025, driven by higher occupancy and increased Revenue per Occupied Room (RevPOR).

The following table summarizes key operational metrics related to the scale of the distribution network as of late 2025 data points:

Metric	Value (As of Late 2025 Data)	Reference Point
Total Communities Operated	623	September 30, 2025
Total States of Operation	41	September 30, 2025
Approximate Resident Capacity	57,000	September 30, 2025
Q3 2025 Weighted Average Consolidated Occupancy	81.8%	Third Quarter 2025
Q3 2025 Resident Fees Revenue	$775.1 million	Third Quarter 2025
Q3 2025 Adjusted EBITDA	$111.1 million	Third Quarter 2025

The sales and marketing focus is clearly on driving occupancy, as seen by the sequential growth in month-end occupancy to 84.0% in September 2025 for same communities. This operational momentum is the direct result of the effectiveness of these various channels working in concert.

• Move-in volume exceeded historical first-quarter average by 12% for comparable communities in Q1 2025.
• Move-out volume was 3% better than the historical average for the first quarter of 2025.
• The company's Q3 2025 GAAP loss was $114.7 million, despite operational improvements.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Segments

You're looking at who Brookdale Senior Living Inc. serves as of late 2025. This isn't just about the residents; it's about the entire ecosystem making the care and financial choices. Brookdale Senior Living Inc. operates across the United States, serving approximately 57,000 residents across 623 communities in 41 states as of September 30, 2025.

The core customer groups align directly with the services provided, which are segmented into Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRs). The financial reality of Q3 2025 shows where the bulk of the business lies, which helps you understand the focus for these segments.

Seniors aged 80 and older requiring Assisted Living and Memory Care

This group represents the highest acuity and, consequently, the largest revenue driver for Brookdale Senior Living Inc. The company generates the majority of its revenue from this segment, which provides housing and assistance with activities of daily living. For the third quarter of 2025, the resident fees from the Assisted Living and Memory Care segment totaled $531.94 million. The overall consolidated weighted average occupancy across all services for Q3 2025 was 81.8%, showing strong demand for these care levels.

Active, self-sufficient seniors seeking Independent Living and amenities

This segment caters to seniors who need less daily assistance but desire community amenities and services. While smaller than the higher-acuity care, it remains a significant customer base. In the third quarter of 2025, the Independent Living segment contributed $157 million in revenue from resident fees. The same community weighted average occupancy for the entire portfolio reached 82.3% in Q3 2025, indicating healthy demand across the board.

You can see the revenue split from the main operating segments in the table below, which gives you a clear picture of the financial importance of each type of resident served:

Operating Segment (Related Customer Group)	Q3 2025 Resident Fees (Millions USD)
Assisted Living and Memory Care	$531.94
Independent Living	$157.00
Continuing Care Retirement Communities (CCRs)	$86.20

Adult children and family members making care and financial decisions

This group acts as the crucial economic buyer and influencer for the senior resident. While direct revenue figures aren't segmented by the decision-maker, their influence is captured in the overall operational metrics, such as the 290 basis point year-over-year increase in consolidated weighted average occupancy for Q3 2025. Their involvement is key to managing the financial aspects, including the $775.1 million in total resident fees reported for Q3 2025.

Individuals needing short-term rehabilitation or long-term Skilled Nursing care

Brookdale Senior Living Inc. offers continuing care retirement communities (CCRs) and various levels of care. While specific, standalone Skilled Nursing revenue for Q3 2025 isn't separately itemized from the CCRCs figure of $86.20 million, this care level is an integral part of the comprehensive service offering that attracts residents needing higher medical support. The company's commitment is to provide tailored solutions that help empower seniors.

Here are the key operational statistics that define the scale of the customer base:

• Total residents served as of September 30, 2025: Approximately 57,000.
• Total communities operated as of September 30, 2025: 623.
• Consolidated Weighted Average Occupancy (Q3 2025): 81.8%.
• Month-end Consolidated Occupancy (September 2025): 83.8%.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Cost Structure

You're looking at the core expenses Brookdale Senior Living Inc. has to cover to keep the lights on and the care flowing across its communities. Honestly, for a business this complex, the cost structure is where the real leverage-or the real drag-shows up.

The largest component of the day-to-day running cost is the Facility operating expenses. For the third quarter of 2025, this figure hit $567.0 million. This increase over prior periods was mainly driven by higher wage rates and estimated group health insurance expense, though utility costs also played a part.

Next up, you have the overhead that keeps the corporate ship sailing, the General and administrative (G&A) expenses. In Q3 2025, BKD reported G&A at $50.9 million. That number included about $5.1 million in transaction, legal, and organizational restructuring costs, showing the ongoing expense of streamlining operations.

The cost of the physical footprint is split between owned and leased properties. For the leased communities, the Cash operating lease payments are a significant outflow. The expectation for the fourth quarter of 2025 is around $46 million. This is a number that management is actively trying to reduce through acquisitions of leased properties, which is a key part of their strategy to shift costs.

The table below breaks down some of these key quarterly and semi-annual cost components based on the latest available 2025 figures:

Cost Component	Period/Date	Amount (USD)
Facility Operating Expenses	Q3 2025	$567.0 million
General and Administrative (G&A) Expenses	Q3 2025	$50.9 million
Expected Cash Operating Lease Payments	Q4 2025 Expected	~$46 million
Non-development Capital Expenditures, net of lessor reimbursements	Six Months Ended June 30, 2025	$89.941 million

When you look at the cost of capital, you see two main buckets: debt service and lease payments. For Debt service and interest expense on owned real estate and assumed debt, the Interest Expense on Debt for the quarter ending June 2025 (Q2 2025) was reported at $63.11 million. This is separate from the financing lease obligations interest expense, which was $1.764 million for Q3 2025.

Finally, there's the money set aside for keeping the assets in good shape, the Capital expenditures for community maintenance and strategic improvements. The reported Non-development capital expenditures, net of lessor reimbursements, for the first six months of 2025 totaled $89.941 million. This category covers maintenance, upgrades, and major building projects for the existing communities, excluding new developments or major repositioning projects.

You should keep an eye on these cost drivers:

• Wage rate inflation impacting facility operating expenses.
• The success of G&A reduction efforts post-restructuring.
• The ongoing shift from operating leases to owned assets to lower variable lease payments.
• Lessor reimbursements affecting the net spend on capital expenditures.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Revenue Streams

Brookdale Senior Living Inc.'s revenue streams are anchored by the fees collected from residents utilizing their senior living accommodations and support services. This forms the core of their financial intake.

• Resident fees for housing and services, the primary source (Q3 2025: $775.1 million)
• Management fees from managed communities (Q1 2025: $2.62 million)
• Ancillary service charges for personalized health and support services
• Entrance fees and amortization from Continuing Care Retirement Communities (CCRs)

The company's overall financial health expectation for the year is reflected in its profitability guidance. Full-year 2025 Adjusted EBITDA guidance is between $455 million and $460 million.

To give you a clearer picture of the revenue components based on recent filings, here is a look at the figures from the first quarter of 2025, which helps illustrate the relative size of the known streams:

Revenue Component	Period	Amount (Millions USD)
Resident fees	Q1 2025	777.5
Management fees	Q1 2025	2.62
Total Revenue (Reported)	Q1 2025	813.86

The revenue generation model relies heavily on the core service fees, which saw a 4.5 percent increase year-over-year in Q1 2025, reaching $777.5 million, primarily from higher Revenue Per Occupied Room (RevPOR) and occupancy growth. The management fees, while a smaller component, are a distinct stream from contracted communities.

The remaining requested streams, ancillary service charges and entrance fees/amortization from CCRCs, are part of the overall revenue mix that supports the business, though specific, recent standalone figures for these were not detailed in the latest public reports available at this time. You know the main drivers, though.