Brookdale Senior Living Inc. (BKD): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário complexo de Senior Living, a Brookdale Senior Living Inc. (BKD) surge como uma força pioneira, transformando a maneira como percebemos os cuidados idosos por meio de um modelo de negócios inovador e abrangente. Ao integrar estrategicamente serviços personalizados, tecnologias de saúde de ponta e uma rede nacional de instalações, Brookdale redefiniu a vida sênior de mera acomodação para um ecossistema holístico e de apoio que prioriza dignidade, bem-estar e qualidade de vida para os americanos envelhecidos.

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: Parcerias -chave

Provedores de saúde e redes de referência de hospitais

A Brookdale Senior Living mantém parcerias estratégicas com 1.187 instalações de saúde em 45 estados. A empresa estabeleceu acordos de referência com 328 redes hospitalares regionais.

Tipo de parceria	Número de parcerias	Cobertura geográfica
Redes de referência hospitalar	328	45 estados
Instalações de saúde	1,187	Em todo o país

Gerenciamento de Trusts de Investimento Imobiliário (REITs)

Brookdale possui parcerias ativas em gerenciamento de propriedades com três principais REITs, gerenciando aproximadamente 696 comunidades vidas seniores.

• Ventas, Inc. (VTR)
• Investidores Nacionais de Saúde (NHI)
• Omega Healthcare Investors (OHI)

Cobertura de atendimento sênior de companhias de seguros

Brookdale colabora com 47 prestadores de seguros nacionais e regionais para cobertura de atendimento sênior, cobrindo aproximadamente 82% de sua base residente.

Categoria de provedor de seguros	Número de parcerias	Porcentagem de cobertura
Fornecedores de seguros nacionais	27	62%
Provedores de seguros regionais	20	20%

Fornecedores de tecnologia Sistemas de gerenciamento de saúde

A Brookdale faz parceria com 12 fornecedores de tecnologia para sistemas integrados de gerenciamento de saúde, investindo US $ 24,3 milhões em infraestrutura tecnológica em 2023.

• Sistemas de registro eletrônico de saúde (EHR)
• Plataformas de telessaúde
• Tecnologias de monitoramento de pacientes

Organizações comunitárias locais Serviços de suporte sênior

A empresa mantém parcerias com 214 organizações comunitárias locais em suas regiões operacionais, apoiando programas de engajamento e bem -estar seniores.

Foco em parceria	Número de organizações	Tipos de programa
Serviços de apoio sênior	214	Engajamento da comunidade, bem -estar

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: Atividades -chave

Gerenciamento e operações de instalações de vida sênior

A partir do quarto trimestre de 2023, Brookdale opera 696 comunidades vivas em 41 estados. Total de unidades de vida sênior gerenciadas: 67.400.

Tipo de instalação	Número de comunidades	Unidades totais
Vida assistida	415	42,300
Cuidado com a memória	181	15,100
Vida independente	100	10,000

Serviços de vida e cuidados com a memória assistidos

2023 Receita dos Serviços de Vida Sênior: US $ 3,2 bilhões. Taxa média de ocupação mensal: 81,4%.

• Programas especializados de cuidados com a memória
• Monitoramento médico 24/7
• Planos de atendimento personalizado

Desenvolvimento do Programa de Saúde e Bem -Estar

Investimento anual em programas de saúde: US $ 45 milhões. As iniciativas de bem -estar cobrem:

Categoria de programa	Participantes anuais
Aptidão física	26,500
Treinamento cognitivo	19,800
Aconselhamento nutricional	22,300

Manutenção e reforma de propriedades

2023 Despesas de capital para atualizações de instalações: US $ 127 milhões.

• Orçamento anual de renovação de instalações
• Melhorias de infraestrutura de tecnologia
• Aprimoramentos de segurança e acessibilidade

Coordenação de cuidados e apoio sênior personalizado

Pessoal de coordenação de cuidados dedicados: 2.800 profissionais. Relação média de pessoal para residente: 1: 8.

Serviço de suporte	Interações anuais
Consultas do plano de atendimento	58,600
Comunicação familiar	72,400
Coordenação médica	45,200

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: Recursos -chave

Rede extensa de instalações de vida sênior

A partir do terceiro trimestre de 2023, a Brookdale Senior Living opera 696 comunidades vivas em 41 estados nos Estados Unidos.

Tipo de instalação	Número de comunidades	Capacidade total
Vida independente	246	32.500 residentes
Vida assistida	362	45.800 residentes
Cuidado com a memória	88	11.200 residentes

Equipe treinada em saúde e suporte

Brookdale emprega aproximadamente 64.300 profissionais de saúde a partir de 2023.

• Enfermeiros registrados: 3.200
• Enfermeiras práticas licenciadas: 5.600
• Assistentes de Enfermagem Certificados: 22.500
• Equipe de suporte e administrativo: 33.000

Sistemas avançados de tecnologia e gerenciamento de saúde

Investimento anual em infraestrutura de tecnologia: US $ 18,7 milhões em 2022.

Categoria de tecnologia	Valor do investimento
Registros eletrônicos de saúde	US $ 6,2 milhões
Software de gerenciamento de cuidados	US $ 4,5 milhões
Sistemas de telessaúde	US $ 3,8 milhões

Forte reputação da marca

Métricas de liderança de mercado: Classificado como o número 1 nas comunidades vivas em 22 estados.

Capital financeiro

Recursos financeiros a partir do terceiro trimestre de 2023:

• Total de ativos: US $ 6,8 bilhões
• Caixa e equivalentes em dinheiro: US $ 347,6 milhões
• Dívida total: US $ 3,2 bilhões
• Despesas com capital anual: US $ 125,4 milhões

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: proposições de valor

Soluções Seniores abrangentes

A partir do quarto trimestre de 2023, a Brookdale Senior Living opera 696 comunidades vidas seniores em 41 estados, fornecendo 67.400 unidades de vida totais.

Tipo de comunidade	Número de comunidades	Total de unidades de vida
Vida independente	246	24,300
Vida assistida	387	35,600
Cuidado com a memória	63	7,500

Cuidados personalizados e apoio a idosos residentes

Brookdale fornece planos de assistência individualizados com uma proporção média de pessoal-residente de 1: 8 em comunidades de vida assistida.

• Equipe de enfermagem profissional 24/7
• Gerenciamento de medicamentos personalizados
• Programas de bem -estar personalizados
• Coordenação de cuidados individuais

Ambientes de vida seguros e confortáveis

Os investimentos em capital total em atualizações e reformas da comunidade em 2023 foram de US $ 54,3 milhões.

Recurso de segurança	Taxa de implementação
Sistemas de chamadas de emergência	100%
Monitoramento de segurança de 24 horas	98%
Modificações de acessibilidade	95%

Programas de saúde e bem -estar integrados

Em 2023, Brookdale investiu US $ 38,7 milhões em iniciativas de tecnologia e bem -estar em saúde.

• Programas de gerenciamento de doenças crônicas
• Serviços de telessaúde
• Fisioterapia e reabilitação
• Apoio à saúde mental

Engajamento social e serviços focados na comunidade

Orçamento médio de programação social mensal por comunidade: US $ 6.200.

Categoria de atividade social	Horas médias por mês
Eventos culturais	12
Workshops educacionais	8
Aulas de aptidão física	15
Reuniões sociais	20

Brookdale Senior Living Inc. (BKD) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de cuidados personalizados

A partir do quarto trimestre de 2023, a Living Senior Brookdale gerencia 696 comunidades vivas em 41 estados, com uma capacidade total de aproximadamente 67.000 residentes.

Métrica de gerenciamento de cuidados	Dados quantitativos
Planos de atendimento personalizado	92% dos residentes têm planos de atendimento individualizados
Proporção média de pessoal para residente	1: 8 para comunidades de vida assistida
Revisões anuais do plano de assistência	2 revisões abrangentes por residente anualmente

Comunicação familiar regular e atualizações

Brookdale mantém canais de comunicação estruturados com famílias residentes.

• Portais da família digital com atualizações em tempo real
• Relatórios mensais de saúde abrangentes
• Conferências familiares trimestrais
• Acesso à comunicação 24/7

Suporte e assistência no local

Serviço de suporte	Disponibilidade
Equipe de enfermagem	24/7 de profissionais médicos no site
Coordenadores de atividade	Mínimo 2 por comunidade
Assistentes sociais	1 por 50 residentes

Plataformas de comunicação digital

Brookdale implementa tecnologias avançadas de comunicação digital.

• Aplicativo móvel com rastreamento residente
• Sistemas de mensagens compatíveis com HIPAA
• Ferramentas de comunicação familiar virtual
• Integração eletrônica de registro de saúde

Mecanismos de feedback de melhoria da qualidade contínua

Métrica de feedback	Dados de desempenho
Pesquisas anuais de satisfação	87% de taxa de feedback positiva para residentes
Tempo de resolução de reclamação	Janela de resposta média de 48 horas
Auditorias de qualidade externa	Avaliações trimestrais de terceiros

Brookdale Senior Living Inc. (BKD) - Modelo de Negócios: Canais

Equipes diretas de vendas e marketing

A partir do quarto trimestre de 2023, a Brookdale Senior Living mantém uma força de vendas dedicada de 1.247 profissionais de vendas diretas em 687 comunidades vivas em 42 estados.

Métrica da equipe de vendas	Quantidade
Total de representantes de vendas	1,247
Comunidades cobertas	687
Estados representados	42

Site online e plataformas digitais

O canal digital de Brookdale inclui um site abrangente com tráfego mensal de aproximadamente 325.000 visitantes únicos.

• URL do site: www.brookdale.com
• Visitantes únicos mensais: 325.000
• Taxa de conversão de consulta on -line: 7,2%

Redes de referência de prestadores de serviços de saúde

Brookdale mantém parcerias com 2.413 prestadores de serviços de saúde e hospitais para referências de vida seniores.

Métrica de rede de referência	Quantidade
Parceiros do profissional de saúde	2,413
Volume anual de referência	48,762

Exposições de vida sênior e eventos comunitários

Em 2023, Brookdale participou de 276 exposições e eventos da comunidade nos Estados Unidos.

• Total de eventos atendidos: 276
• Atendimento médio do evento: 1.150 participantes
• Geração de leads por evento: 37 residentes em potencial

Campanhas de marketing local e regional

Brookdale aloca US $ 24,3 milhões anualmente para iniciativas de marketing local e regional.

Métrica da campanha de marketing	Quantia
Orçamento anual de marketing	$24,300,000
Gastos de marketing digital	$8,750,000
Gastos tradicionais da mídia	$15,550,000

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: segmentos de clientes

Idosos que exigem serviços de vida assistida

A partir do terceiro trimestre de 2023, a Brookdale Senior Living atende a aproximadamente 82.000 residentes em 684 comunidades vidas seniores em 41 estados. O segmento de vida assistida representa 46% de sua população total de residentes.

Faixa etária	Porcentagem de residentes	Custo médio mensal
65-74 anos	22%	$4,500
75-84 anos	38%	$5,250
85 anos ou mais	40%	$6,100

Pacientes com tratamento de memória

Brookdale opera 185 comunidades dedicadas a cuidados com a memória, cumprindo aproximadamente 24.000 residentes com demência especializada e cuidados de Alzheimer.

• Custo médio de cuidados com a memória mensal: US $ 6.935
• Residentes de cuidados com a memória: 29% da população total de residentes
• Duração média da estadia: 2,3 anos

Residentes vivos independentes

O segmento de vida independente compreende 25% da população residente de Brookdale, com 189 comunidades dedicadas cumprindo aproximadamente 42.000 residentes.

Característica residente	Estatística
Aluguel mensal médio	$3,750
Idade média residente	78,4 anos
Taxa de ocupação	82%

Famílias que buscam soluções de atendimento sênior

Brookdale tem como alvo famílias com renda familiar média de US $ 85.000, principalmente em áreas suburbanas e metropolitanas.

• 70% das decisões de admissão envolvem membros da família
• Período médio de pesquisa familiar antes de selecionar a comunidade: 6-8 meses
• Tomadores de decisão primários: filhos adultos (idades de 45 a 65 anos)

Profissionais de saúde e parceiros de referência

Brookdale mantém parcerias com 3.200 redes de referência de saúde, incluindo hospitais, médicos e assistentes sociais.

Tipo de parceiro de referência	Número de parceiros	Taxa de conversão de referência
Hospitais	1,100	42%
Médicos	1,500	35%
Assistentes sociais	600	28%

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: estrutura de custos

Salários e treinamento da equipe

A partir do terceiro trimestre de 2023, as despesas totais de funcionários da Brookdale Senior Living foram de US $ 1,39 bilhão. O salário médio anual para funcionários vivos seniores varia entre US $ 35.000 e US $ 65.000, dependendo da função e da localização.

Categoria de funcionários	Custo anual
Equipe de enfermagem	$456,000,000
Equipe administrativo	$287,000,000
Equipe de apoio	$203,000,000

Manutenção e operações da instalação

As despesas operacionais da instalação total para 2023 foram de aproximadamente US $ 712 milhões.

• Custos de utilidade: US $ 124 milhões
• Reparo e manutenção: US $ 89 milhões
• Limpeza e saneamento: US $ 67 milhões
• Seguro e conformidade: US $ 102 milhões

Investimentos em tecnologia da saúde

O investimento em tecnologia para 2023 totalizou US $ 43,2 milhões.

Categoria de tecnologia	Valor do investimento
Registros eletrônicos de saúde	US $ 18,5 milhões
Infraestrutura de telessaúde	US $ 12,7 milhões
Segurança cibernética	US $ 6,4 milhões
Software de gerenciamento	US $ 5,6 milhões

Arrendamento de propriedades e aquisição

As despesas relacionadas à propriedade para 2023 foram de US $ 534 milhões.

• Pagamentos de arrendamento de propriedades: US $ 276 milhões
• Custos de aquisição de propriedades: US $ 187 milhões
• Imposto sobre a propriedade: US $ 71 milhões

Despesas de marketing e aquisição de clientes

O orçamento de marketing para 2023 foi de US $ 87,3 milhões.

Canal de marketing	Gasto
Marketing digital	US $ 32,4 milhões
Publicidade tradicional	US $ 24,6 milhões
Vendas diretas	US $ 18,9 milhões
Programas de referência	US $ 11,4 milhões

Brookdale Senior Living Inc. (BKD) - Modelo de negócios: fluxos de receita

Taxas mensais de serviço residente

Para o ano fiscal de 2023, a Brookdale Senior Living reportou receita total de US $ 3,1 bilhões. As taxas mensais de serviço residente constituem a fonte de receita primária, com uma taxa mensal média de US $ 4.300 por residente em diferentes comunidades de vida sênior.

Tipo de serviço	Taxa mensal média	Taxa de ocupação
Vida independente	$3,850	82.4%
Vida assistida	$4,650	79.6%
Cuidado com a memória	$5,900	77.3%

Reembolsos de seguro de saúde

Os reembolsos de seguros de saúde representaram US $ 412 milhões em 2023, representando 13,3% da receita total.

• Reembolsos do Medicare: US $ 276 milhões
• Reembolsos do Medicaid: US $ 136 milhões

Pacotes de serviço de cuidados de longo prazo

Os pacotes de serviços de cuidados de longo prazo geraram US $ 287 milhões em receita, com um valor médio do pacote de US $ 6.200 por residente por mês.

Serviços de assistência médica auxiliares

Os serviços de saúde auxiliares contribuíram com US $ 198 milhões para a receita total, incluindo:

• Serviços de reabilitação: US $ 87 milhões
• Serviços de farmácia: US $ 56 milhões
• Serviços de apoio médico: US $ 55 milhões

Gerenciamento de propriedades e renda de leasing

O gerenciamento de propriedades e a receita de leasing atingiram US $ 104 milhões em 2023, representando 3,4% da receita total.

Tipo de propriedade	Número de propriedades	Renda de arrendamento
Comunidades de vida seniores	702	US $ 82 milhões
Propriedades gerenciadas	128	US $ 22 milhões

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Value Propositions

You're looking at the core reasons why families choose Brookdale Senior Living Inc. (BKD) over other options, which really boils down to the breadth of care and the peace of mind that comes with scale. As the nation's premier operator, Brookdale Senior Living Inc. offers a full spectrum of services, meaning a resident can potentially age in place without a disruptive move to a new provider.

The primary value proposition is the continuum of care they provide across their massive footprint. As of June 30, 2025, Brookdale Senior Living Inc. operated 645 communities across 41 states, with the capacity to serve approximately 58,000 residents.

Here is a breakdown of the care levels offered, which underpins this continuum:

Care Level	Description Context	Example Monthly Cost Range (Late 2025)
Independent Living	Maintenance-free living, social engagement, and wellness programs included.	$1,695 to $12,595 or $1,650 to $6,000
Assisted Living	Housing and 24-hour assistance with activities of daily living (ADLs).	$2,160 to $14,300
Memory Care	Specialized, person-centered care for cognitive impairment.	$3,395 to $12,560
Skilled Nursing	Higher level of medical care, sometimes covered by Medicare/Medicaid.	Data not explicitly isolated from other care levels.
Continuing Care Retirement Communities (CCRCs)	Allows transition between care levels within the same facility.	Generally requires a larger up-front deposit.

The operational health supports this value; the consolidated weighted average occupancy hit 81.8% in the third quarter of 2025, the highest since early 2020.

For families, the value proposition centers on safety and expertise. You get the assurance of 24/7 staff on-site to be alerted to an emergency, backed by the company's stated commitment to clinical expertise.

The day-to-day living experience is designed to remove burdens while promoting health. This includes:

• Maintenance-free living with housekeeping and linen services.
• Chef-prepared meals and dining options.
• Scheduled transportation services.
• Wellness programs like the B-Fit exercise program.
• Social programming and creative events to foster connection.
• Brain Fit mental stimulation activities.

When you look at the cost-effectiveness, the value is in bundling services. For middle-class retirees, the proposition is that the single monthly fee wraps up expenses like mortgage, utilities, property taxes, groceries, and entertainment, which many seniors are already paying separately. While costs are described as fairly high for comprehensive services, families often find the included facilities and amenities justify the price point compared to what they might pay for equivalent, fragmented care at home.

Brookdale Senior Living Inc. is also focused on monetizing its HealthPlus program, which suggests an added layer of clinical or wellness service integration beyond the standard care tiers.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Relationships

The relationship management for Brookdale Senior Living Inc. (BKD) centers on delivering high-touch, personalized care across its extensive portfolio of communities.

High-touch, personalized care model for residents (person-centered care)

The core relationship is established through the delivery of tailored solutions across independent living, assisted living, memory care, and continuing care retirement communities. The company operates 623 communities across 41 states, serving approximately 57,000 residents as of September 30, 2025. Occupancy rates reflect the demand for this care model; the third quarter 2025 consolidated weighted average occupancy reached 81.8%, the highest since the first quarter of 2020.

The quality of this relationship is benchmarked through external validation. For instance, Brookdale Senior Living communities had the most communities recognized as Best Senior Living by U.S. News & World Report in their 2025 ratings. Furthermore, eight of their skilled nursing communities earned a "Best Nursing Homes 2026" designation, a standard met by only 19 percent of rated skilled nursing facilities.

Dedicated community-level staff fostering social engagement and trust

Trust is built at the community level by staff who are expected to go above and beyond, as noted in resident testimonials. The focus on caregiving and activities is quantified by external recognition; the High Performing accolade for 2025 was awarded to communities scoring in the top 25% nationwide for Management & Staff and Activities & Enrichment. Historically, staffing levels have been a point of focus, with some facilities using algorithms like Service Alignment to set levels, which in some cases, like Georgia, have state minimums such as one awake direct care staff per 15 residents during waking hours.

Direct relationship management with adult children and family decision-makers

Managing the relationship with family decision-makers is critical, as their viewpoints inform satisfaction ratings. The U.S. News & World Report 2025 designation is based on surveys reflecting the viewpoints of current residents and family members. The overall sentiment, however, shows room for improvement, with the company's overall Net Promoter Score (NPS) recorded at -52 as of November 2025, indicating that 73% of respondents were Detractors.

Customer satisfaction monitoring and continuous service improvement

Brookdale Senior Living Inc. monitors satisfaction through various channels, though results are mixed across the large enterprise. While the company earned a #1 ranking in J.D. Power's 2022 study for customer satisfaction, the overall rating across nearly 8,000 reviews averages 2.9 out of 5 stars. The NPS trend shows slight improvement, moving from -61 in November 2024 to -52 in November 2025.

Here's a quick look at key operational and perception metrics as of late 2025:

Metric Category	Specific Metric	Value (Late 2025)
Operational Scale (Q3 2025)	Consolidated Weighted Average Occupancy	81.8%
Operational Scale (Sept 30, 2025)	Number of Communities	623
Resident Perception (Nov 2025)	Net Promoter Score (NPS)	-52
Resident Perception (General)	Average Star Rating (Across Locations)	2.9/5
Financial Impact (Q3 2025)	Resident Fees	$775.1 million
Quality Recognition (2025)	Percentage of Communities in Top Tier for Caregiving/Staffing (High Performing)	Top 25%

The company's commitment to service improvement is reflected in the sequential occupancy gains, with September month-end consolidated occupancy reaching 83.8%. This suggests that efforts to improve the resident and family experience are translating into better retention or move-in rates.

• Third quarter same community weighted average occupancy increased 260 basis points year-over-year.
• The percentage of customers classified as Promoters in the NPS calculation was 21%.
• The company's overall Product Quality score, based on user ratings, was 2.5 out of 5 stars.
• Female customers rated the Customer Loyalty score 18% higher than Male customers.

If onboarding takes 14+ days, churn risk rises, which is a constant operational concern in this relationship-driven business.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Channels

The Channels block for Brookdale Senior Living Inc. centers on reaching prospective residents and their families through a mix of direct, localized efforts and broader professional partnerships. This is how Brookdale Senior Living Inc. gets its value proposition to the market.

In-house sales and marketing teams at each community location

Each of the 623 communities across 41 states employs dedicated on-site teams responsible for local lead generation and conversion efforts as of September 30, 2025. This localized approach is critical for driving move-ins, which contributed to the 70 basis points sequential increase in month-end consolidated occupancy to 83.8% in September 2025. The sales execution at the community level is a primary driver, evidenced by the strong move-in volume cited during periods of occupancy acceleration.

Online presence and company website for information and virtual tours

Brookdale Senior Living Inc. maintains a significant digital footprint, using its company website, brookdale.com, as a primary touchpoint for initial research and engagement. The digital channel supports the overall occupancy goals, which saw the third quarter weighted average consolidated occupancy reach 81.8% in 2025. The online presence facilitates access to information on their service segments, which include independent living, assisted living, memory care, and continuing care retirement communities.

Professional referral networks (hospitals, physicians, geriatric care managers)

Professional referral networks form a crucial, though sometimes volatile, source of move-ins. Historically, weakness in paid, third-party referral sources has been noted as a factor impacting sequential occupancy growth. Conversely, proprietary clinical programs are used as a channel advantage; for example, the HealthPlus program showed significant positive impact data, with enrolled communities seeing 80% fewer emergency department and urgent care visits and 66% fewer hospitalizations compared to seniors living at home. The company planned further expansion of this program in 2025.

Direct-to-consumer model for all service segments

The overall model is heavily direct-to-consumer, where the final decision and contract are made with the senior or their family, supported by the on-site sales teams. Revenue generated directly from residents through Resident Fees was a key financial driver, contributing to the 20.4% year-over-year growth in Adjusted EBITDA to $111.1 million in the third quarter of 2025. Resident fees increased by 4.2% to $775.1 million in Q3 2025, driven by higher occupancy and increased Revenue per Occupied Room (RevPOR).

The following table summarizes key operational metrics related to the scale of the distribution network as of late 2025 data points:

Metric	Value (As of Late 2025 Data)	Reference Point
Total Communities Operated	623	September 30, 2025
Total States of Operation	41	September 30, 2025
Approximate Resident Capacity	57,000	September 30, 2025
Q3 2025 Weighted Average Consolidated Occupancy	81.8%	Third Quarter 2025
Q3 2025 Resident Fees Revenue	$775.1 million	Third Quarter 2025
Q3 2025 Adjusted EBITDA	$111.1 million	Third Quarter 2025

The sales and marketing focus is clearly on driving occupancy, as seen by the sequential growth in month-end occupancy to 84.0% in September 2025 for same communities. This operational momentum is the direct result of the effectiveness of these various channels working in concert.

• Move-in volume exceeded historical first-quarter average by 12% for comparable communities in Q1 2025.
• Move-out volume was 3% better than the historical average for the first quarter of 2025.
• The company's Q3 2025 GAAP loss was $114.7 million, despite operational improvements.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Segments

You're looking at who Brookdale Senior Living Inc. serves as of late 2025. This isn't just about the residents; it's about the entire ecosystem making the care and financial choices. Brookdale Senior Living Inc. operates across the United States, serving approximately 57,000 residents across 623 communities in 41 states as of September 30, 2025.

The core customer groups align directly with the services provided, which are segmented into Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRs). The financial reality of Q3 2025 shows where the bulk of the business lies, which helps you understand the focus for these segments.

Seniors aged 80 and older requiring Assisted Living and Memory Care

This group represents the highest acuity and, consequently, the largest revenue driver for Brookdale Senior Living Inc. The company generates the majority of its revenue from this segment, which provides housing and assistance with activities of daily living. For the third quarter of 2025, the resident fees from the Assisted Living and Memory Care segment totaled $531.94 million. The overall consolidated weighted average occupancy across all services for Q3 2025 was 81.8%, showing strong demand for these care levels.

Active, self-sufficient seniors seeking Independent Living and amenities

This segment caters to seniors who need less daily assistance but desire community amenities and services. While smaller than the higher-acuity care, it remains a significant customer base. In the third quarter of 2025, the Independent Living segment contributed $157 million in revenue from resident fees. The same community weighted average occupancy for the entire portfolio reached 82.3% in Q3 2025, indicating healthy demand across the board.

You can see the revenue split from the main operating segments in the table below, which gives you a clear picture of the financial importance of each type of resident served:

Operating Segment (Related Customer Group)	Q3 2025 Resident Fees (Millions USD)
Assisted Living and Memory Care	$531.94
Independent Living	$157.00
Continuing Care Retirement Communities (CCRs)	$86.20

Adult children and family members making care and financial decisions

This group acts as the crucial economic buyer and influencer for the senior resident. While direct revenue figures aren't segmented by the decision-maker, their influence is captured in the overall operational metrics, such as the 290 basis point year-over-year increase in consolidated weighted average occupancy for Q3 2025. Their involvement is key to managing the financial aspects, including the $775.1 million in total resident fees reported for Q3 2025.

Individuals needing short-term rehabilitation or long-term Skilled Nursing care

Brookdale Senior Living Inc. offers continuing care retirement communities (CCRs) and various levels of care. While specific, standalone Skilled Nursing revenue for Q3 2025 isn't separately itemized from the CCRCs figure of $86.20 million, this care level is an integral part of the comprehensive service offering that attracts residents needing higher medical support. The company's commitment is to provide tailored solutions that help empower seniors.

Here are the key operational statistics that define the scale of the customer base:

• Total residents served as of September 30, 2025: Approximately 57,000.
• Total communities operated as of September 30, 2025: 623.
• Consolidated Weighted Average Occupancy (Q3 2025): 81.8%.
• Month-end Consolidated Occupancy (September 2025): 83.8%.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Cost Structure

You're looking at the core expenses Brookdale Senior Living Inc. has to cover to keep the lights on and the care flowing across its communities. Honestly, for a business this complex, the cost structure is where the real leverage-or the real drag-shows up.

The largest component of the day-to-day running cost is the Facility operating expenses. For the third quarter of 2025, this figure hit $567.0 million. This increase over prior periods was mainly driven by higher wage rates and estimated group health insurance expense, though utility costs also played a part.

Next up, you have the overhead that keeps the corporate ship sailing, the General and administrative (G&A) expenses. In Q3 2025, BKD reported G&A at $50.9 million. That number included about $5.1 million in transaction, legal, and organizational restructuring costs, showing the ongoing expense of streamlining operations.

The cost of the physical footprint is split between owned and leased properties. For the leased communities, the Cash operating lease payments are a significant outflow. The expectation for the fourth quarter of 2025 is around $46 million. This is a number that management is actively trying to reduce through acquisitions of leased properties, which is a key part of their strategy to shift costs.

The table below breaks down some of these key quarterly and semi-annual cost components based on the latest available 2025 figures:

Cost Component	Period/Date	Amount (USD)
Facility Operating Expenses	Q3 2025	$567.0 million
General and Administrative (G&A) Expenses	Q3 2025	$50.9 million
Expected Cash Operating Lease Payments	Q4 2025 Expected	~$46 million
Non-development Capital Expenditures, net of lessor reimbursements	Six Months Ended June 30, 2025	$89.941 million

When you look at the cost of capital, you see two main buckets: debt service and lease payments. For Debt service and interest expense on owned real estate and assumed debt, the Interest Expense on Debt for the quarter ending June 2025 (Q2 2025) was reported at $63.11 million. This is separate from the financing lease obligations interest expense, which was $1.764 million for Q3 2025.

Finally, there's the money set aside for keeping the assets in good shape, the Capital expenditures for community maintenance and strategic improvements. The reported Non-development capital expenditures, net of lessor reimbursements, for the first six months of 2025 totaled $89.941 million. This category covers maintenance, upgrades, and major building projects for the existing communities, excluding new developments or major repositioning projects.

You should keep an eye on these cost drivers:

• Wage rate inflation impacting facility operating expenses.
• The success of G&A reduction efforts post-restructuring.
• The ongoing shift from operating leases to owned assets to lower variable lease payments.
• Lessor reimbursements affecting the net spend on capital expenditures.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Revenue Streams

Brookdale Senior Living Inc.'s revenue streams are anchored by the fees collected from residents utilizing their senior living accommodations and support services. This forms the core of their financial intake.

• Resident fees for housing and services, the primary source (Q3 2025: $775.1 million)
• Management fees from managed communities (Q1 2025: $2.62 million)
• Ancillary service charges for personalized health and support services
• Entrance fees and amortization from Continuing Care Retirement Communities (CCRs)

The company's overall financial health expectation for the year is reflected in its profitability guidance. Full-year 2025 Adjusted EBITDA guidance is between $455 million and $460 million.

To give you a clearer picture of the revenue components based on recent filings, here is a look at the figures from the first quarter of 2025, which helps illustrate the relative size of the known streams:

Revenue Component	Period	Amount (Millions USD)
Resident fees	Q1 2025	777.5
Management fees	Q1 2025	2.62
Total Revenue (Reported)	Q1 2025	813.86

The revenue generation model relies heavily on the core service fees, which saw a 4.5 percent increase year-over-year in Q1 2025, reaching $777.5 million, primarily from higher Revenue Per Occupied Room (RevPOR) and occupancy growth. The management fees, while a smaller component, are a distinct stream from contracted communities.

The remaining requested streams, ancillary service charges and entrance fees/amortization from CCRCs, are part of the overall revenue mix that supports the business, though specific, recent standalone figures for these were not detailed in the latest public reports available at this time. You know the main drivers, though.