Brookdale Senior Living Inc. (BKD): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage complexe de Senior Living, Brookdale Senior Living Inc. (BKD) émerge comme une force pionnière, transformant la façon dont nous percevons les soins aux personnes âgées grâce à un modèle commercial innovant et complet. En intégrant stratégiquement les services personnalisés, les technologies de santé de pointe et un réseau national d'installations, Brookdale a redéfini la vie des personnes âgées, de simples logements à un écosystème holistique et favorable qui priorise la dignité, le bien-être et la qualité de vie des Américains vieillissants.

Brookdale Senior Living Inc. (BKD) - Modèle commercial: partenariats clés

Fournisseurs de soins de santé et réseaux de référence des hôpitaux

Brookdale Senior Living maintient des partenariats stratégiques avec 1 187 établissements de santé dans 45 États. La société a établi des accords de référence avec 328 réseaux hospitaliers régionaux.

Type de partenariat	Nombre de partenariats	Couverture géographique
Réseaux de référence à l'hôpital	328	45 États
Établissements de santé	1,187	À l'échelle nationale

Gestion immobilière de l'investissement immobilier (FPI)

Brookdale possède des partenariats de gestion immobilière actifs avec 3 principaux FPI, gérant environ 696 communautés de vie supérieures.

• Ventas, Inc. (VTR)
• Investisseurs nationaux de la santé (NHI)
• Omega Healthcare Investors (OHI)

Couverture de soins aux compagnies d'assurance

Brookdale collabore avec 47 assureurs nationaux et régionaux pour la couverture des soins aux personnes âgées, couvrant environ 82% de leur base résidente.

Catégorie des assureurs	Nombre de partenariats	Pourcentage de couverture
Assureurs nationaux	27	62%
Assureurs régionaux	20	20%

Systèmes de gestion de la santé des fournisseurs de la technologie

Brookdale s'associe à 12 fournisseurs de technologies pour les systèmes intégrés de gestion des soins de santé, investissant 24,3 millions de dollars dans les infrastructures technologiques en 2023.

• Systèmes de dossier de santé électronique (DSE)
• Plateformes de télésanté
• Technologies de surveillance des patients

Organisations communautaires locales Services de soutien supérieurs

La société maintient des partenariats avec 214 organisations communautaires locales dans ses régions opérationnelles, soutenant les programmes d'engagement et de bien-être des seniors.

Focus de partenariat	Nombre d'organisations	Types de programme
Services de soutien supérieurs	214	Engagement communautaire, bien-être

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: Activités clés

Gestion et opérations des installations de vie pour personnes âgées

Depuis le quatrième trimestre 2023, Brookdale exploite 696 communautés de vie supérieures dans 41 États. Total des unités de vie pour personnes âgées gérées: 67 400.

Type d'installation	Nombre de communautés	Total des unités
Assiette	415	42,300
Soins de la mémoire	181	15,100
Vie indépendante	100	10,000

Services de vie assistée et de soins de la mémoire

2023 Revenus de Senior Living Services: 3,2 milliards de dollars. Taux d'occupation mensuel moyen: 81,4%.

• Programmes de soins de la mémoire spécialisés
• Surveillance médicale 24/7
• Plans de soins personnalisés

Développement du programme de soins de santé et de bien-être

Investissement annuel dans les programmes de soins de santé: 45 millions de dollars. Couverture des initiatives de bien-être:

Catégorie de programme	Participants annuels
Forme physique	26,500
Formation cognitive	19,800
Conseil en nutrition	22,300

Entretien et rénovation des biens

2023 dépenses en capital pour les améliorations des installations: 127 millions de dollars.

• Budget annuel de rénovation des installations
• Améliorations des infrastructures technologiques
• Amélioration de la sécurité et de l'accessibilité

Coordination des soins et soutien principal personnalisé

Personnel de coordination des soins dédiés: 2 800 professionnels. Ratio de personnel / résident moyen: 1: 8.

Service d'assistance	Interactions annuelles
Consultations du plan de soins	58,600
Communication familiale	72,400
Coordination médicale	45,200

Brookdale Senior Living Inc. (BKD) - Modèle commercial: Ressources clés

Réseau étendu des installations de vie pour personnes âgées

Au troisième rang 2023, Brookdale Senior Living exploite 696 communautés de vie seniors dans 41 États aux États-Unis.

Type d'installation	Nombre de communautés	Capacité totale
Vie indépendante	246	32 500 résidents
Assiette	362	45 800 résidents
Soins de la mémoire	88	11 200 résidents

Personnel de santé formé et de soutien

Brookdale emploie environ 64 300 professionnels de la santé en 2023.

• Infirmières autorisées: 3200
• Infirmières pratiques agréées: 5 600
• Assistants infirmiers certifiés: 22 500
• Soutien et personnel administratif: 33 000

Technologies de santé avancées et systèmes de gestion

Investissement annuel dans l'infrastructure technologique: 18,7 millions de dollars en 2022.

Catégorie de technologie	Montant d'investissement
Dossiers de santé électroniques	6,2 millions de dollars
Logiciel de gestion des soins	4,5 millions de dollars
Systèmes de télésanté	3,8 millions de dollars

Grande réputation de marque

Métriques du leadership du marché: Classé n ° 1 dans les communautés de vie seniors dans 22 États.

Capital financier

Ressources financières au troisième trimestre 2023:

• Actif total: 6,8 milliards de dollars
• Equivalents en espèces et en espèces: 347,6 millions de dollars
• Dette totale: 3,2 milliards de dollars
• Dépenses en capital annuelles: 125,4 millions de dollars

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: propositions de valeur

Solutions de vie pour personnes âgées complètes

Au quatrième trimestre 2023, Brookdale Senior Living exploite 696 communautés de vie seniors dans 41 États, fournissant 67 400 unités de vie au total.

Type de communauté	Nombre de communautés	Unités de vie totales
Vie indépendante	246	24,300
Assiette	387	35,600
Soins de la mémoire	63	7,500

Soins personnalisés et soutien aux résidents âgés

Brookdale fournit des plans de soins individualisés avec un ratio personnel / résident moyen de 1: 8 dans les communautés de vie assistée.

• Personnel infirmier 24/7
• Gestion des médicaments personnalisés
• Programmes de bien-être personnalisés
• Coordination des soins individuels

Environnements de vie sûrs et confortables

Les investissements en capital total dans les améliorations et les rénovations communautaires en 2023 étaient de 54,3 millions de dollars.

Caractéristique de sécurité	Taux de mise en œuvre
Systèmes d'appel d'urgence	100%
Surveillance de la sécurité 24h / 24	98%
Modifications d'accessibilité	95%

Programmes intégrés de soins de santé et de bien-être

En 2023, Brookdale a investi 38,7 millions de dollars dans les initiatives de technologie de santé et de bien-être.

• Programmes de gestion des maladies chroniques
• Services de télésanté
• Physiothérapie et réadaptation
• Soutien à la santé mentale

Engagement social et services axés sur la communauté

Budget de programmation sociale mensuelle moyenne par communauté: 6 200 $.

Catégorie d'activité sociale	Heures moyennes par mois
Événements culturels	12
Ateliers éducatifs	8
Cours de fitness physique	15
Rassemblements sociaux	20

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: relations avec les clients

Gestion des soins personnalisés

Au quatrième trimestre 2023, Brookdale Senior Living gère 696 communautés de vie seniors dans 41 États d'une capacité totale d'environ 67 000 habitants.

Métrique de gestion des soins	Données quantitatives
Plans de soins personnalisés	92% des résidents ont des plans de soins individualisés
Ratio d'état-résident moyen	1: 8 pour les communautés de vie assistée
Revues de plan de soins annuels	2 revues complètes par résident annuel

Communication et mises à jour régulières de la famille

Brookdale maintient des canaux de communication structurés avec les familles résidents.

• Portails familiaux numériques avec des mises à jour en temps réel
• Rapports de santé complets mensuels
• Conférences familiales trimestrielles
• Accès à la communication 24/7

Soutien et assistance sur place

Service d'assistance	Disponibilité
Personnel infirmier	Professionnels de santé 24/7 sur place
Coordinateurs d'activité	Minimum 2 par communauté
Travailleurs sociaux	1 pour 50 résidents

Plateformes de communication numérique

Brookdale implémente les technologies de communication numérique avancées.

• Application mobile avec suivi des résidents
• Systèmes de messagerie conformes à la HIPAA
• Outils de communication de la famille virtuelle
• Intégration des dossiers de santé électronique

Mécanismes de rétroaction d'amélioration de la qualité continue

Métrique de rétroaction	Données de performance
Enquêtes de satisfaction annuelles	Taux de rétroaction des résidents 87%
Temps de résolution des plaintes	Fenêtre de réponse moyenne de 48 heures
Audits de qualité externe	Évaluations trimestrielles de tiers

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: canaux

Équipes de vente directe et marketing

Au quatrième trimestre 2023, Brookdale Senior Living maintient une force de vente dédiée de 1 247 professionnels directs des ventes dans 687 communautés de vie seniors dans 42 États.

Métrique de l'équipe de vente	Quantité
Représentants des ventes totales	1,247
Communautés couvertes	687
États représentés	42

Site Web en ligne et plateformes numériques

La chaîne numérique de Brookdale comprend un site Web complet avec un trafic mensuel d'environ 325 000 visiteurs uniques.

• URL du site Web: www.brookdale.com
• Visiteurs uniques mensuels: 325 000
• Taux de conversion de demande en ligne: 7,2%

Réseaux de référence du fournisseur de soins de santé

Brookdale maintient des partenariats avec 2 413 prestataires de soins de santé et hôpitaux pour les références de vie pour personnes âgées.

Métrique du réseau de référence	Quantité
Partenaires des fournisseurs de soins de santé	2,413
Volume de référence annuel	48,762

Expositions de vie et événements communautaires seniors

En 2023, Brookdale a participé à 276 expositions de vie et à des événements communautaires aux États-Unis.

• Événements totaux présents: 276
• Association moyenne des événements: 1 150 participants
• Génération de leads par événement: 37 résidents potentiels

Campagnes de marketing locales et régionales

Brookdale alloue 24,3 millions de dollars par an aux initiatives de marketing locales et régionales.

Métrique de la campagne de marketing	Montant
Budget marketing annuel	$24,300,000
Dépenses de marketing numérique	$8,750,000
Dépenses médiatiques traditionnelles	$15,550,000

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: segments de clientèle

Les personnes âgées nécessitant des services de vie assistée

Au troisième rang 2023, Brookdale Senior Living dessert environ 82 000 résidents dans 684 communautés de vie seniors dans 41 États. Le segment de la vie assistée représente 46% de leur population résidente totale.

Groupe d'âge	Pourcentage de résidents	Coût mensuel moyen
65-74 ans	22%	$4,500
75-84 ans	38%	$5,250
85 ans et plus	40%	$6,100

Patients de soins de la mémoire

Brookdale exploite 185 communautés de soins de mémoire dédiées, desservant environ 24 000 résidents atteints de démence spécialisée et de soins d'Alzheimer.

• Coût moyen de soins de la mémoire mensuelle: 6 935 $
• Résidents de soins de la mémoire: 29% de la population résidente totale
• Durée moyenne du séjour: 2,3 ans

Résidents vivants indépendants

Le segment de la vie indépendante représente 25% de la population résidente de Brookdale, avec 189 communautés dédiées desservant environ 42 000 résidents.

Caractéristique résidente	Statistique
Loyer mensuel moyen	$3,750
Âge des résidents moyens	78,4 ans
Taux d'occupation	82%

Familles à la recherche de solutions de soins aux personnes âgées

Brookdale cible les familles avec un revenu médian des ménages de 85 000 $, principalement dans les zones suburbaines et métropolitaines.

• 70% des décisions d'admission impliquent des membres de la famille
• Période de recherche familiale moyenne avant de sélectionner la communauté: 6-8 mois
• Principaux décideurs: enfants adultes (45 à 65 ans)

Professionnels de la santé et partenaires de référence

Brookdale maintient des partenariats avec 3 200 réseaux de référence de santé, y compris les hôpitaux, les médecins et les travailleurs sociaux.

Type de partenaire de référence	Nombre de partenaires	Taux de conversion de référence
Hôpitaux	1,100	42%
Médecins	1,500	35%
Travailleurs sociaux	600	28%

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: Structure des coûts

Salaires et formation du personnel

Au troisième trimestre 2023, les dépenses totales des employés de Brookdale Senior Living étaient de 1,39 milliard de dollars. Le salaire annuel moyen pour le personnel de la vie senior varie entre 35 000 $ et 65 000 $ en fonction du rôle et de l'emplacement.

Catégorie des employés	Coût annuel
Personnel infirmier	$456,000,000
Personnel administratif	$287,000,000
Personnel de soutien	$203,000,000

Entretien et opérations des installations

Les dépenses opérationnelles totales pour 2023 étaient d'environ 712 millions de dollars.

• Coûts des services publics: 124 millions de dollars
• Réparation et entretien: 89 millions de dollars
• Nettoyage et assainissement: 67 millions de dollars
• Assurance et conformité: 102 millions de dollars

Investissements technologiques de soins de santé

L'investissement technologique pour 2023 a totalisé 43,2 millions de dollars.

Catégorie de technologie	Montant d'investissement
Dossiers de santé électroniques	18,5 millions de dollars
Infrastructure de télésanté	12,7 millions de dollars
Cybersécurité	6,4 millions de dollars
Logiciel de gestion	5,6 millions de dollars

Location et acquisition de biens

Les dépenses liées à la propriété pour 2023 étaient de 534 millions de dollars.

• Paiements de location de biens: 276 millions de dollars
• Coûts d'acquisition de biens: 187 millions de dollars
• Taxe foncière: 71 millions de dollars

Frais de marketing et d'acquisition des clients

Le budget marketing de 2023 était de 87,3 millions de dollars.

Canal de marketing	Dépense
Marketing numérique	32,4 millions de dollars
Publicité traditionnelle	24,6 millions de dollars
Ventes directes	18,9 millions de dollars
Programmes de référence	11,4 millions de dollars

Brookdale Senior Living Inc. (BKD) - Modèle d'entreprise: Strots de revenus

Frais de service des résidents mensuels

Pour l'exercice 2023, Brookdale Senior Living a déclaré un chiffre d'affaires total de 3,1 milliards de dollars. Les frais de service des résidents mensuels constituent la principale source de revenus, avec un taux mensuel moyen de 4 300 $ par résident dans différentes communautés de vie supérieures.

Type de service	Frais mensuels moyens	Taux d'occupation
Vie indépendante	$3,850	82.4%
Assiette	$4,650	79.6%
Soins de la mémoire	$5,900	77.3%

Remboursements d'assurance santé

Les remboursements d'assurance santé ont représenté 412 millions de dollars en 2023, ce qui représente 13,3% des revenus totaux.

• Remboursements de l'assurance-maladie: 276 millions de dollars
• Remboursements de Medicaid: 136 millions de dollars

Packages de services de soins de longue durée

Les packages de services de soins de longue durée ont généré 287 millions de dollars de revenus, avec une valeur moyenne de 6 200 $ par résident par mois.

Services de santé auxiliaires

Les services de santé auxiliaires ont contribué 198 millions de dollars aux revenus totaux, notamment:

• Services de réadaptation: 87 millions de dollars
• Services de pharmacie: 56 millions de dollars
• Services de soutien médical: 55 millions de dollars

Gestion des biens et revenu de location

La gestion immobilière et les revenus de location ont atteint 104 millions de dollars en 2023, ce qui représente 3,4% des revenus totaux.

Type de propriété	Nombre de propriétés	Revenu de location
Communautés de vie supérieures	702	82 millions de dollars
Propriétés gérées	128	22 millions de dollars

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Value Propositions

You're looking at the core reasons why families choose Brookdale Senior Living Inc. (BKD) over other options, which really boils down to the breadth of care and the peace of mind that comes with scale. As the nation's premier operator, Brookdale Senior Living Inc. offers a full spectrum of services, meaning a resident can potentially age in place without a disruptive move to a new provider.

The primary value proposition is the continuum of care they provide across their massive footprint. As of June 30, 2025, Brookdale Senior Living Inc. operated 645 communities across 41 states, with the capacity to serve approximately 58,000 residents.

Here is a breakdown of the care levels offered, which underpins this continuum:

Care Level	Description Context	Example Monthly Cost Range (Late 2025)
Independent Living	Maintenance-free living, social engagement, and wellness programs included.	$1,695 to $12,595 or $1,650 to $6,000
Assisted Living	Housing and 24-hour assistance with activities of daily living (ADLs).	$2,160 to $14,300
Memory Care	Specialized, person-centered care for cognitive impairment.	$3,395 to $12,560
Skilled Nursing	Higher level of medical care, sometimes covered by Medicare/Medicaid.	Data not explicitly isolated from other care levels.
Continuing Care Retirement Communities (CCRCs)	Allows transition between care levels within the same facility.	Generally requires a larger up-front deposit.

The operational health supports this value; the consolidated weighted average occupancy hit 81.8% in the third quarter of 2025, the highest since early 2020.

For families, the value proposition centers on safety and expertise. You get the assurance of 24/7 staff on-site to be alerted to an emergency, backed by the company's stated commitment to clinical expertise.

The day-to-day living experience is designed to remove burdens while promoting health. This includes:

• Maintenance-free living with housekeeping and linen services.
• Chef-prepared meals and dining options.
• Scheduled transportation services.
• Wellness programs like the B-Fit exercise program.
• Social programming and creative events to foster connection.
• Brain Fit mental stimulation activities.

When you look at the cost-effectiveness, the value is in bundling services. For middle-class retirees, the proposition is that the single monthly fee wraps up expenses like mortgage, utilities, property taxes, groceries, and entertainment, which many seniors are already paying separately. While costs are described as fairly high for comprehensive services, families often find the included facilities and amenities justify the price point compared to what they might pay for equivalent, fragmented care at home.

Brookdale Senior Living Inc. is also focused on monetizing its HealthPlus program, which suggests an added layer of clinical or wellness service integration beyond the standard care tiers.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Relationships

The relationship management for Brookdale Senior Living Inc. (BKD) centers on delivering high-touch, personalized care across its extensive portfolio of communities.

High-touch, personalized care model for residents (person-centered care)

The core relationship is established through the delivery of tailored solutions across independent living, assisted living, memory care, and continuing care retirement communities. The company operates 623 communities across 41 states, serving approximately 57,000 residents as of September 30, 2025. Occupancy rates reflect the demand for this care model; the third quarter 2025 consolidated weighted average occupancy reached 81.8%, the highest since the first quarter of 2020.

The quality of this relationship is benchmarked through external validation. For instance, Brookdale Senior Living communities had the most communities recognized as Best Senior Living by U.S. News & World Report in their 2025 ratings. Furthermore, eight of their skilled nursing communities earned a "Best Nursing Homes 2026" designation, a standard met by only 19 percent of rated skilled nursing facilities.

Dedicated community-level staff fostering social engagement and trust

Trust is built at the community level by staff who are expected to go above and beyond, as noted in resident testimonials. The focus on caregiving and activities is quantified by external recognition; the High Performing accolade for 2025 was awarded to communities scoring in the top 25% nationwide for Management & Staff and Activities & Enrichment. Historically, staffing levels have been a point of focus, with some facilities using algorithms like Service Alignment to set levels, which in some cases, like Georgia, have state minimums such as one awake direct care staff per 15 residents during waking hours.

Direct relationship management with adult children and family decision-makers

Managing the relationship with family decision-makers is critical, as their viewpoints inform satisfaction ratings. The U.S. News & World Report 2025 designation is based on surveys reflecting the viewpoints of current residents and family members. The overall sentiment, however, shows room for improvement, with the company's overall Net Promoter Score (NPS) recorded at -52 as of November 2025, indicating that 73% of respondents were Detractors.

Customer satisfaction monitoring and continuous service improvement

Brookdale Senior Living Inc. monitors satisfaction through various channels, though results are mixed across the large enterprise. While the company earned a #1 ranking in J.D. Power's 2022 study for customer satisfaction, the overall rating across nearly 8,000 reviews averages 2.9 out of 5 stars. The NPS trend shows slight improvement, moving from -61 in November 2024 to -52 in November 2025.

Here's a quick look at key operational and perception metrics as of late 2025:

Metric Category	Specific Metric	Value (Late 2025)
Operational Scale (Q3 2025)	Consolidated Weighted Average Occupancy	81.8%
Operational Scale (Sept 30, 2025)	Number of Communities	623
Resident Perception (Nov 2025)	Net Promoter Score (NPS)	-52
Resident Perception (General)	Average Star Rating (Across Locations)	2.9/5
Financial Impact (Q3 2025)	Resident Fees	$775.1 million
Quality Recognition (2025)	Percentage of Communities in Top Tier for Caregiving/Staffing (High Performing)	Top 25%

The company's commitment to service improvement is reflected in the sequential occupancy gains, with September month-end consolidated occupancy reaching 83.8%. This suggests that efforts to improve the resident and family experience are translating into better retention or move-in rates.

• Third quarter same community weighted average occupancy increased 260 basis points year-over-year.
• The percentage of customers classified as Promoters in the NPS calculation was 21%.
• The company's overall Product Quality score, based on user ratings, was 2.5 out of 5 stars.
• Female customers rated the Customer Loyalty score 18% higher than Male customers.

If onboarding takes 14+ days, churn risk rises, which is a constant operational concern in this relationship-driven business.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Channels

The Channels block for Brookdale Senior Living Inc. centers on reaching prospective residents and their families through a mix of direct, localized efforts and broader professional partnerships. This is how Brookdale Senior Living Inc. gets its value proposition to the market.

In-house sales and marketing teams at each community location

Each of the 623 communities across 41 states employs dedicated on-site teams responsible for local lead generation and conversion efforts as of September 30, 2025. This localized approach is critical for driving move-ins, which contributed to the 70 basis points sequential increase in month-end consolidated occupancy to 83.8% in September 2025. The sales execution at the community level is a primary driver, evidenced by the strong move-in volume cited during periods of occupancy acceleration.

Online presence and company website for information and virtual tours

Brookdale Senior Living Inc. maintains a significant digital footprint, using its company website, brookdale.com, as a primary touchpoint for initial research and engagement. The digital channel supports the overall occupancy goals, which saw the third quarter weighted average consolidated occupancy reach 81.8% in 2025. The online presence facilitates access to information on their service segments, which include independent living, assisted living, memory care, and continuing care retirement communities.

Professional referral networks (hospitals, physicians, geriatric care managers)

Professional referral networks form a crucial, though sometimes volatile, source of move-ins. Historically, weakness in paid, third-party referral sources has been noted as a factor impacting sequential occupancy growth. Conversely, proprietary clinical programs are used as a channel advantage; for example, the HealthPlus program showed significant positive impact data, with enrolled communities seeing 80% fewer emergency department and urgent care visits and 66% fewer hospitalizations compared to seniors living at home. The company planned further expansion of this program in 2025.

Direct-to-consumer model for all service segments

The overall model is heavily direct-to-consumer, where the final decision and contract are made with the senior or their family, supported by the on-site sales teams. Revenue generated directly from residents through Resident Fees was a key financial driver, contributing to the 20.4% year-over-year growth in Adjusted EBITDA to $111.1 million in the third quarter of 2025. Resident fees increased by 4.2% to $775.1 million in Q3 2025, driven by higher occupancy and increased Revenue per Occupied Room (RevPOR).

The following table summarizes key operational metrics related to the scale of the distribution network as of late 2025 data points:

Metric	Value (As of Late 2025 Data)	Reference Point
Total Communities Operated	623	September 30, 2025
Total States of Operation	41	September 30, 2025
Approximate Resident Capacity	57,000	September 30, 2025
Q3 2025 Weighted Average Consolidated Occupancy	81.8%	Third Quarter 2025
Q3 2025 Resident Fees Revenue	$775.1 million	Third Quarter 2025
Q3 2025 Adjusted EBITDA	$111.1 million	Third Quarter 2025

The sales and marketing focus is clearly on driving occupancy, as seen by the sequential growth in month-end occupancy to 84.0% in September 2025 for same communities. This operational momentum is the direct result of the effectiveness of these various channels working in concert.

• Move-in volume exceeded historical first-quarter average by 12% for comparable communities in Q1 2025.
• Move-out volume was 3% better than the historical average for the first quarter of 2025.
• The company's Q3 2025 GAAP loss was $114.7 million, despite operational improvements.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Customer Segments

You're looking at who Brookdale Senior Living Inc. serves as of late 2025. This isn't just about the residents; it's about the entire ecosystem making the care and financial choices. Brookdale Senior Living Inc. operates across the United States, serving approximately 57,000 residents across 623 communities in 41 states as of September 30, 2025.

The core customer groups align directly with the services provided, which are segmented into Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRs). The financial reality of Q3 2025 shows where the bulk of the business lies, which helps you understand the focus for these segments.

Seniors aged 80 and older requiring Assisted Living and Memory Care

This group represents the highest acuity and, consequently, the largest revenue driver for Brookdale Senior Living Inc. The company generates the majority of its revenue from this segment, which provides housing and assistance with activities of daily living. For the third quarter of 2025, the resident fees from the Assisted Living and Memory Care segment totaled $531.94 million. The overall consolidated weighted average occupancy across all services for Q3 2025 was 81.8%, showing strong demand for these care levels.

Active, self-sufficient seniors seeking Independent Living and amenities

This segment caters to seniors who need less daily assistance but desire community amenities and services. While smaller than the higher-acuity care, it remains a significant customer base. In the third quarter of 2025, the Independent Living segment contributed $157 million in revenue from resident fees. The same community weighted average occupancy for the entire portfolio reached 82.3% in Q3 2025, indicating healthy demand across the board.

You can see the revenue split from the main operating segments in the table below, which gives you a clear picture of the financial importance of each type of resident served:

Operating Segment (Related Customer Group)	Q3 2025 Resident Fees (Millions USD)
Assisted Living and Memory Care	$531.94
Independent Living	$157.00
Continuing Care Retirement Communities (CCRs)	$86.20

Adult children and family members making care and financial decisions

This group acts as the crucial economic buyer and influencer for the senior resident. While direct revenue figures aren't segmented by the decision-maker, their influence is captured in the overall operational metrics, such as the 290 basis point year-over-year increase in consolidated weighted average occupancy for Q3 2025. Their involvement is key to managing the financial aspects, including the $775.1 million in total resident fees reported for Q3 2025.

Individuals needing short-term rehabilitation or long-term Skilled Nursing care

Brookdale Senior Living Inc. offers continuing care retirement communities (CCRs) and various levels of care. While specific, standalone Skilled Nursing revenue for Q3 2025 isn't separately itemized from the CCRCs figure of $86.20 million, this care level is an integral part of the comprehensive service offering that attracts residents needing higher medical support. The company's commitment is to provide tailored solutions that help empower seniors.

Here are the key operational statistics that define the scale of the customer base:

• Total residents served as of September 30, 2025: Approximately 57,000.
• Total communities operated as of September 30, 2025: 623.
• Consolidated Weighted Average Occupancy (Q3 2025): 81.8%.
• Month-end Consolidated Occupancy (September 2025): 83.8%.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Cost Structure

You're looking at the core expenses Brookdale Senior Living Inc. has to cover to keep the lights on and the care flowing across its communities. Honestly, for a business this complex, the cost structure is where the real leverage-or the real drag-shows up.

The largest component of the day-to-day running cost is the Facility operating expenses. For the third quarter of 2025, this figure hit $567.0 million. This increase over prior periods was mainly driven by higher wage rates and estimated group health insurance expense, though utility costs also played a part.

Next up, you have the overhead that keeps the corporate ship sailing, the General and administrative (G&A) expenses. In Q3 2025, BKD reported G&A at $50.9 million. That number included about $5.1 million in transaction, legal, and organizational restructuring costs, showing the ongoing expense of streamlining operations.

The cost of the physical footprint is split between owned and leased properties. For the leased communities, the Cash operating lease payments are a significant outflow. The expectation for the fourth quarter of 2025 is around $46 million. This is a number that management is actively trying to reduce through acquisitions of leased properties, which is a key part of their strategy to shift costs.

The table below breaks down some of these key quarterly and semi-annual cost components based on the latest available 2025 figures:

Cost Component	Period/Date	Amount (USD)
Facility Operating Expenses	Q3 2025	$567.0 million
General and Administrative (G&A) Expenses	Q3 2025	$50.9 million
Expected Cash Operating Lease Payments	Q4 2025 Expected	~$46 million
Non-development Capital Expenditures, net of lessor reimbursements	Six Months Ended June 30, 2025	$89.941 million

When you look at the cost of capital, you see two main buckets: debt service and lease payments. For Debt service and interest expense on owned real estate and assumed debt, the Interest Expense on Debt for the quarter ending June 2025 (Q2 2025) was reported at $63.11 million. This is separate from the financing lease obligations interest expense, which was $1.764 million for Q3 2025.

Finally, there's the money set aside for keeping the assets in good shape, the Capital expenditures for community maintenance and strategic improvements. The reported Non-development capital expenditures, net of lessor reimbursements, for the first six months of 2025 totaled $89.941 million. This category covers maintenance, upgrades, and major building projects for the existing communities, excluding new developments or major repositioning projects.

You should keep an eye on these cost drivers:

• Wage rate inflation impacting facility operating expenses.
• The success of G&A reduction efforts post-restructuring.
• The ongoing shift from operating leases to owned assets to lower variable lease payments.
• Lessor reimbursements affecting the net spend on capital expenditures.

Finance: draft 13-week cash view by Friday.

Brookdale Senior Living Inc. (BKD) - Canvas Business Model: Revenue Streams

Brookdale Senior Living Inc.'s revenue streams are anchored by the fees collected from residents utilizing their senior living accommodations and support services. This forms the core of their financial intake.

• Resident fees for housing and services, the primary source (Q3 2025: $775.1 million)
• Management fees from managed communities (Q1 2025: $2.62 million)
• Ancillary service charges for personalized health and support services
• Entrance fees and amortization from Continuing Care Retirement Communities (CCRs)

The company's overall financial health expectation for the year is reflected in its profitability guidance. Full-year 2025 Adjusted EBITDA guidance is between $455 million and $460 million.

To give you a clearer picture of the revenue components based on recent filings, here is a look at the figures from the first quarter of 2025, which helps illustrate the relative size of the known streams:

Revenue Component	Period	Amount (Millions USD)
Resident fees	Q1 2025	777.5
Management fees	Q1 2025	2.62
Total Revenue (Reported)	Q1 2025	813.86

The revenue generation model relies heavily on the core service fees, which saw a 4.5 percent increase year-over-year in Q1 2025, reaching $777.5 million, primarily from higher Revenue Per Occupied Room (RevPOR) and occupancy growth. The management fees, while a smaller component, are a distinct stream from contracted communities.

The remaining requested streams, ancillary service charges and entrance fees/amortization from CCRCs, are part of the overall revenue mix that supports the business, though specific, recent standalone figures for these were not detailed in the latest public reports available at this time. You know the main drivers, though.