El Banco de Princeton (BPRN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Ubicado en el corazón del paisaje bancario del Atlántico medio, el Banco de Princeton emerge como una potencia financiera estratégica, combinando la banca comunitaria tradicional con soluciones digitales innovadoras. Al crear meticulosamente un modelo de negocio que prioriza las relaciones locales, el servicio personalizado y la adaptabilidad tecnológica, este banco regional ha forjado un nicho único en un ecosistema financiero competitivo. Desde sus sólidas plataformas digitales hasta sus conexiones comunitarias profundas, BPRN demuestra cómo un banco regional puede aprovechar las asociaciones estratégicas, los segmentos de clientes específicos y los servicios bancarios integrales para crear un valor excepcional en el mercado financiero dinámico de hoy.

El Banco de Princeton (BPRN) - Modelo de negocios: asociaciones clave

Asociaciones comerciales locales en Nueva Jersey y Pensilvania

A partir de 2024, el Banco de Princeton mantiene asociaciones estratégicas con:

Asociación	Ubicación	Enfoque de asociación
Asociación de Banqueros de Nueva Jersey	Princeton, NJ	Cumplimiento regulatorio y redes
Asociación de Banqueros de Pensilvania	Harrisburg, PA	Desarrollo y promoción de negocios

Proveedores de software Fintech para soluciones de banca digital

Las asociaciones de tecnología clave incluyen:

• Jack Henry & Asociados (ingresos anuales: $ 1.89 mil millones en 2023)
• Fiserv, Inc. (Ingresos anuales: $ 15.8 mil millones en 2023)
• Q2 Holdings (ingresos anuales: $ 571.4 millones en 2023)

Empresas regionales de inversión y gestión de patrimonio

Empresa asociada	Activos bajo administración	Tipo de asociación
Valley National Financial Advisors	$ 2.3 mil millones	Referencia de gestión de patrimonio
Grupo financiero de Princeton	$ 1.7 mil millones	Servicios de asesoramiento de inversiones

Organizaciones de desarrollo comunitario

Detalles de la asociación:

• Capital de la comunidad de Nueva Jersey (inversiones comunitarias totales: $ 325 millones)
• Autoridad de Desarrollo Económico de Pensilvania
• Capítulos locales de la Cámara de Comercio

Redes de soporte de pequeñas empresas

Red	Soporte de pequeñas empresas	Alcance anual
Centro de desarrollo de pequeñas empresas (SBDC)	Programas de asistencia de préstamos	Más de 1.200 empresas locales
Asociación de puntaje	Tutoría y consultoría	Más de 500 consultas comerciales

El Banco de Princeton (BPRN) - Modelo de negocio: actividades clave

Servicios bancarios comerciales y personales

Activos totales a partir del cuarto trimestre 2023: $ 2.39 mil millones Depósitos totales: $ 2.09 mil millones Ingresos de intereses netos: $ 59.4 millones Cartera de préstamos comerciales: $ 1.16 mil millones

Categoría de servicio	Volumen total	Ingresos generados
Cuentas corrientes de negocios	3.742 cuentas	$ 4.2 millones
Cuentas de ahorro personal	12,584 cuentas	$ 6.7 millones

Originación de préstamo y suscripción

Originaciones totales de préstamo en 2023: $ 437 millones Desglose de tipos de préstamos:

• Préstamos inmobiliarios comerciales: $ 248 millones
• Préstamos comerciales e industriales: $ 112 millones
• Préstamos hipotecarios residenciales: $ 77 millones

Gestión de la plataforma de banca digital

Usuarios bancarios en línea: 28,436 Descargas de aplicaciones de banca móvil: 15,247 Volumen de transacciones digitales: $ 342 millones anuales

Asesoramiento financiero y gestión de patrimonio

Servicio	Activos totales del cliente	Ingresos anuales
Gestión de patrimonio	$ 412 millones	$ 8.3 millones
Aviso de inversión	$ 276 millones	$ 5.6 millones

Gestión de riesgos y monitoreo de cumplimiento

Personal de cumplimiento: 42 empleados Presupuesto anual de cumplimiento: $ 3.2 millones Calificación de examen regulatorio: 1 (Calificación más alta)

• Sistemas de monitoreo de cumplimiento: 7 plataformas integradas
• Checks anti-lavado de dinero: 98.7% automatizado
• Inversión de ciberseguridad: $ 1.7 millones anuales

El Banco de Princeton (BPRN) - Modelo de negocio: recursos clave

Infraestructura bancaria regional fuerte

A partir del cuarto trimestre de 2023, el Banco de Princeton opera 16 sucursales de servicio completo en Nueva Jersey y Pensilvania. Activos bancarios totales: $ 3.04 mil millones. Base de depósito: $ 2.75 mil millones.

Ubicaciones de ramas	Número
Nueva Jersey	12
Pensilvania	4

Equipo experimentado de gestión financiera

Equipo de liderazgo con experiencia bancaria promedio de 22 años. Compensación ejecutiva para 2023: $ 4.2 millones.

• CEO: Compensación total $ 1.3 millones
• CFO: compensación total $ 892,000
• Director de riesgos: Compensación total $ 675,000

Tecnología de banca digital avanzada

Inversión tecnológica anual: $ 3.5 millones. La plataforma de banca digital atiende al 68% de la base de clientes.

Servicio digital	Porcentaje de usuario
Banca móvil	62%
Banca en línea	68%

Conocimiento y relaciones del mercado local

Portafolio de préstamos comerciales: $ 1.2 mil millones. Préstamos para pequeñas empresas: $ 425 millones.

Capital financiero y reservas robustas

Relación de capital de nivel 1: 12.4%. Reservas totales de capital: $ 378 millones. El capital regulatorio muy por encima se requiere mínimos.

Métrico de capital	Valor
Relación de capital de nivel 1	12.4%
Reservas de capital total	$ 378 millones

El Banco de Princeton (BPRN) - Modelo de negocio: propuestas de valor

Servicios bancarios personalizados para comunidades locales

El Banco de Princeton atiende a 13 comunidades en Nueva Jersey con una presencia regional enfocada. A partir del cuarto trimestre de 2023, el banco mantuvo 18 ubicaciones de sucursales de servicio completo con activos totales de $ 2.89 mil millones.

Categoría de servicio	Segmentos de clientes	Cobertura geográfica
Banca personal	Residentes locales	Nueva Jersey central y sur
Banca de negocios	Empresas pequeñas a medianas	13 comunidades específicas

Tasas de interés competitivas para cuentas comerciales y personales

A partir de enero de 2024, BPRN ofrece las siguientes tarifas competitivas:

• Cuentas de ahorro personal: 0.75% APY
• Cuentas corrientes de negocios: 1.25% de tasa de interés
• Cuentas del mercado monetario: 1.50% APY
• Certificado de depósito (12 meses): 3.75% APY

Servicio al cliente receptivo y basado en relaciones

BPRN mantiene un Tasa de retención de clientes del 87.3% con una duración promedio de la relación con el cliente de 6.2 años.

Soluciones financieras personalizadas para pequeñas a medianas empresas

Producto de préstamo	Volumen total (2023)	Tamaño promedio del préstamo
Préstamos inmobiliarios comerciales	$ 412 millones	$ 1.3 millones
Préstamos para pequeñas empresas	$ 156 millones	$275,000

Experiencias bancarias digitales y tradicionales integradas

Métricas de banca digital para 2023:

• Usuarios de banca móvil: 42% de la base total de clientes
• Volumen de transacciones en línea: 2.3 millones de transacciones
• Tasa de apertura de cuenta digital: 28% de las cuentas nuevas

El Banco de Princeton (BPRN) - Modelo de negocios: relaciones con los clientes

Gestión de relaciones personalizadas

El Banco de Princeton mantiene 14 ubicaciones de sucursales de servicio completo en Nueva Jersey y Pensilvania a partir del cuarto trimestre de 2023. La gestión de la relación con el cliente se centra en experiencias bancarias personalizadas con un tiempo de interacción promedio de clientes de 22 minutos por visita.

Segmento de clientes	Enfoque de gestión de relaciones	Frecuencia de interacción anual promedio
Clientes bancarios personales	Gestión de cuentas personalizada	8-12 interacciones por año
Clientes bancarios de negocios	Gerentes de relaciones dedicadas	15-20 interacciones por año

Interacción de la sucursal local y compromiso comunitario

En 2023, el Banco de Princeton invirtió $ 372,000 en programas de participación de la comunidad local. Las métricas de interacción comunitaria incluyen:

• 16 eventos comunitarios locales patrocinados
• $ 125,000 en subvenciones de desarrollo comunitario
• 87% Clasificación de satisfacción del cliente para interacciones de sucursales locales

Canales de atención al cliente digital

Las plataformas de banca digital a partir de 2024 incluyen:

Canal digital	Usuarios activos mensuales	Volumen de transacción
Aplicación de banca móvil	22,567 usuarios	342,000 transacciones mensuales
Portal bancario en línea	31,245 usuarios	287,000 transacciones mensuales

Banqueros de relaciones dedicadas para clientes comerciales

El Banco de Princeton atiende a 1.247 clientes de banca comercial con gestión especializada de relaciones. El tamaño promedio de la cartera de clientes comerciales es de $ 4.2 millones.

Consultas de asesoramiento financiero regular

Los servicios de asesoramiento financiero en 2024 incluyen:

• 1.876 consultas individuales de gestión de patrimonio
• 247 sesiones de planificación financiera comercial
• Duración de consulta promedio: 65 minutos

El Banco de Princeton (BPRN) - Modelo de negocios: canales

Red de sucursales bancarias físicas

A partir de 2024, el Banco de Princeton opera 25 sucursales físicas en Nueva Jersey y Pensilvania. Las ubicaciones de las ramas se concentran en:

• Princeton, NJ (sede)
• Township de Montgomery, NJ
• Newtown, PA
• Cherry Hill, NJ

Región	Número de ramas	Total Branch Square pies
Nueva Jersey	18	45,000 pies cuadrados
Pensilvania	7	22,000 pies cuadrados

Plataforma bancaria en línea

Estadísticas de plataforma de banca digital para 2024:

• Usuarios bancarios en línea activos: 42,567
• Tráfico mensual del sitio web: 98,345 visitantes únicos
• Tasa de apertura de la cuenta en línea: 1,245 nuevas cuentas por mes

Aplicación de banca móvil

Métricas de rendimiento de la aplicación móvil:

• Descargas totales de aplicaciones móviles: 67,890
• Usuarios móviles activos mensuales: 35,678
• Volumen de transacciones móviles: 247,890 transacciones por mes

Servicios de banca telefónica

Métrico de servicio	2024 datos
Personal del centro de llamadas	42 representantes
Llamadas diarias promedio	1,345
Tiempo de espera promedio	3.2 minutos

Red de cajeros automáticos

Distribución de cajeros automáticos en las regiones de servicio:

Región	Número de cajeros automáticos	Volumen de transacción
Nueva Jersey	38	126,890 transacciones mensuales
Pensilvania	22	87,456 transacciones mensuales

El Banco de Princeton (BPRN) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas en Nueva Jersey

A partir de 2023, el Banco de Princeton atiende a aproximadamente 3.750 clientes comerciales pequeños a medianos dentro de Nueva Jersey. La cartera de préstamos comerciales del banco para este segmento totalizó $ 487.3 millones en el cuarto trimestre de 2023.

Métricas de segmento de negocios	2023 datos
Total de clientes comerciales	3,750
Cartera de préstamos comerciales	$ 487.3 millones
Tamaño promedio del préstamo comercial	$325,000

Clientes bancarios individuales locales

El Banco de Princeton mantiene 42,650 cuentas bancarias individuales al 31 de diciembre de 2023, con una base de depósito total de $ 1.26 mil millones para clientes bancarios personales.

• Cuentas corrientes personales: 28,500
• Cuentas de ahorro personal: 14,150
• Depósitos personales totales: $ 1.26 mil millones

Proveedores de servicios profesionales

El banco atiende a aproximadamente 1,250 empresas de servicios profesionales en sectores legales, médicos, de consultoría y contabilidad, con una cartera de banca comercial especializada de $ 215.6 millones en 2023.

Segmento de servicio profesional	2023 estadísticas
Total de clientes de la empresa profesional	1,250
Cartera comercial especializada	$ 215.6 millones

Empresas comerciales regionales

El Banco de Princeton admite 620 clientes de empresas comerciales regionales con una cartera de préstamos comerciales totales de $ 672.4 millones en 2023.

• Enterprisas de fabricación: 210 clientes
• Negocios minoristas: 185 clientes
• Firmas de bienes raíces: 225 clientes

Clientes de gestión de patrimonio

La división de gestión de patrimonio del banco administra $ 524.3 millones en activos para 1,100 clientes de alto valor de la red al 31 de diciembre de 2023.

Métricas de gestión de patrimonio	2023 datos
Clientes de gestión de patrimonio total	1,100
Activos bajo administración	$ 524.3 millones
Valor promedio de cartera de clientes	$476,636

El Banco de Princeton (BPRN) - Modelo de negocio: Estructura de costos

Compensación y beneficios de los empleados

A partir del informe anual de 2023, los gastos totales de compensación de los empleados: $ 20.4 millones

Categoría de gastos	Monto ($)
Salarios	15,600,000
Seguro médico	2,300,000
Beneficios de jubilación	2,500,000

Mantenimiento de la infraestructura tecnológica

Costos de infraestructura de tecnología total en 2023: $ 5.7 millones

• Mantenimiento del sistema bancario central: $ 2.1 millones
• Infraestructura de ciberseguridad: $ 1.8 millones
• Actualizaciones de la plataforma de banca digital: $ 1.2 millones
• Sistemas de red y comunicación: $ 600,000

Gastos operativos de rama

Costos operativos totales de la sucursal en 2023: $ 8.3 millones

Tipo de gasto	Monto ($)
Alquiler y servicios públicos	3,900,000
Mantenimiento	1,700,000
Equipos y suministros	2,700,000

Costos de cumplimiento regulatorio

Gastos de cumplimiento regulatorio total en 2023: $ 3.6 millones

• Tarifas legales y de consultoría: $ 1.5 millones
• Software y sistemas de cumplimiento: $ 1.2 millones
• Capacitación y documentación: $ 900,000

Gastos de marketing y adquisición de clientes

Gastos totales de marketing en 2023: $ 2.9 millones

Canal de marketing	Monto ($)
Marketing digital	1,200,000
Publicidad tradicional	800,000
Eventos y patrocinios comunitarios	900,000

El Banco de Princeton (BPRN) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, el Banco de Princeton informó ingresos por intereses netos de $ 57.4 millones. Los intereses totales e ingresos por dividendos fueron de $ 98.2 millones, con ingresos por intereses de préstamos a $ 83.6 millones e ingresos por intereses de valores de inversión a $ 14.6 millones.

Fuente de ingresos	Cantidad (2023)
Ingresos por intereses totales	$ 98.2 millones
Ingresos por intereses de préstamo	$ 83.6 millones
Intereses de valores de inversión	$ 14.6 millones

Tarifas de servicio y cargos de transacción

Los cargos de servicio en cuentas de depósito por 2023 totalizaron $ 7.3 millones. Otras tarifas de servicio incluyen:

• Tarifas de transacción de cajeros automáticos: $ 1.2 millones
• Tasas de transferencia de cables: $ 2.1 millones
• Tarifas de mantenimiento de la cuenta: $ 3.9 millones

Tarifas de asesoramiento de gestión de patrimonio

Los servicios de gestión de patrimonio y fideicomiso generaron $ 5.6 millones en tarifas de asesoramiento durante 2023, lo que representa un aumento del 4.2% respecto al año anterior.

Ingresos del servicio de banca comercial

Los servicios de banca comercial contribuyeron con $ 12.7 millones en ingresos para 2023, con segmentos clave que incluyen:

Fuentes de ingresos bancarios comerciales	Cantidad (2023)
Tarifas bancarias corporativas	$ 6.3 millones
Servicios de gestión del tesoro	$ 4.2 millones
Tarifas de préstamos comerciales	$ 2.2 millones

Monetización de la plataforma de banca digital

Los ingresos de la plataforma de banca digital alcanzaron los $ 3.4 millones en 2023, con las tarifas de transacciones de banca en línea y móvil que representan $ 2.1 millones y suscripciones de servicios digitales que generan $ 1.3 millones.

• Tarifas de transacción bancaria en línea: $ 2.1 millones
• Suscripciones de servicios digitales: $ 1.3 millones

The Bank of Princeton (BPRN) - Canvas Business Model: Value Propositions

You're looking at what The Bank of Princeton offers its customers that makes them choose BPRN over others. It's all about local focus and specialized lending, backed by solid, recent financial performance.

Personalized, high-touch community banking service

The Bank of Princeton emphasizes serving its local communities, operating a network that includes 35 offices and employing 241 people as of September 30, 2025. This scale supports a service model where you likely deal with familiar faces.

• Local decision-making is a core part of this high-touch service.
• The bank offers an expanded range of deposit products and services.

Expertise in commercial real estate and business lending

The Bank of Princeton maintains a clear focus on commercial lending, which is evident in its asset mix. As of the third quarter of 2025, loans secured by real estate totaled $1,736,206 thousand, representing a significant portion of the average total loans of $1,817,551 thousand. This concentration shows where their underwriting expertise lies.

Here's a snapshot of the loan portfolio composition as of September 30, 2025, showing the emphasis on secured lending:

Loan Category (as of 9/30/2025)	Amount (in thousands USD)	Percentage of Average Total Loans
Loans secured by real estate	$1,736,206	Approximately 95.5%
Commercial and industrial loans	$57,570	Approximately 3.2%

The bank also experienced a decrease in its Commercial Real Estate (CRE) portfolio by $32.0 million in the first half of 2025, while residential mortgages increased by $40.5 million over the same period.

Full range of business and personal banking products

The offering covers the spectrum from basic transactional accounts to specialized lending. You can access:

• Business Checking and Business Savings accounts.
• Commercial Lending and Business Money Market options.
• Personal Checking, Savings, CDs & IRAs.
• One-to-four-family residential mortgage loans and consumer loans.

Local decision-making for faster loan approvals

The commitment to local decision-making is a direct value proposition tied to their community bank structure. This structure is designed to translate directly into quicker turnaround times for loan applications compared to larger, multi-state institutions.

Upgraded, convenient digital banking experience

The Bank of Princeton has invested in its technology stack. During the first quarter of 2025, the bank upgraded its online banking system and mobile apps, increasing functionality, convenience, and security. This upgrade brings digital capabilities that rival those of larger financial institutions.

The bank's strong operational performance in Q3 2025, with Net Income at $6.5 million and a Net Interest Margin of 3.77%, supports the resources dedicated to these value-added services.

Finance: draft 13-week cash view by Friday.

The Bank of Princeton (BPRN) - Canvas Business Model: Customer Relationships

The Bank of Princeton (BPRN) structures its customer relationships around a hybrid model, balancing dedicated personal attention for core business clients with scalable digital convenience for the broader base.

Dedicated, relationship-manager model for commercial clients

The Bank of Princeton targets the commercial real estate and small business communities for its lending needs. This focus necessitates a high-touch approach where relationship managers serve as the primary point of contact. While specific commercial client-to-manager ratios aren't public, the bank's strategy implies a low ratio to support complex commercial transactions. The success of this model is reflected in the balance sheet, with Net Loans & Leases reaching $1,773,346 thousand as of September 30, 2025. This segment drives the core lending activity, supported by Total Deposits of $1,933,484 thousand at the same date.

High-touch, in-person service at branch locations

In-person service remains a cornerstone, especially for complex needs and relationship building. The Bank of Princeton operates a physical footprint designed to be accessible within its local and neighboring market areas, extending from New York to Philadelphia. As of the third quarter of 2025, the bank maintained 35 domestic office locations. This physical presence supports the high-touch service expectation, contrasting with the industry trend where the number of physical bank branches in the U.S. declined by 4.11% in 2025.

Here is a snapshot of the operational scale supporting in-person relationships:

Metric	Amount (As of Q3 2025)
Number of Offices	35
Number of Employees	241
Total Assets (USD, in thousands)	2,228,708

The bank has recently expanded this physical network, adding new locations including Moorestown, Voorhees, Woodbury, and Burlington, New Jersey, to strengthen its local presence.

Automated self-service via digital and mobile platforms

The Bank of Princeton has made substantial investments in digital technologies to empower remote access. This digital channel supports transactional needs, which aligns with the broader market where 77% of U.S. adults manage their bank accounts via mobile apps or computers as of 2025. The bank's commitment is to enhance convenience for current clients and attract new customers.

Key digital service capabilities likely include:

• Mobile check deposit capability, used by over 63.8% of consumers in 2025.
• Digital platforms rated as "excellent," "very good" or "good" by 96% of consumers generally.
• AI-powered tools for fraud detection, which 90% of financial institutions now utilize.
• Digital innovations that make banking services more easily accessible for 83% of customers.

The challenge remains in differentiation, as industry data shows that after heavy investment, parity is common, with only 16% of institutions offering subscription management tools.

Community engagement to foster local loyalty

Fostering local loyalty is achieved through tangible community involvement. The Bank of Princeton employees dedicate hundreds of hours each year to worthy causes. This commitment is visible through support for numerous local organizations, solidifying the bank's role as a true community partner. The bank's board and employees are dedicated to delivering exceptional customer care and fostering these strong local relationships.

Examples of supported community entities include:

• Arm In Arm
• Hopewell Valley YMCA
• Princeton Public Library
• Burlington County Regional Chamber of Commerce
• Arts Council of Princeton

This visible partnership approach is intended to build advocacy, which is critical when nearly 1 in 5 consumers (17%) are likely to change financial institutions during 2025.

The Bank of Princeton (BPRN) - Canvas Business Model: Channels

The Bank of Princeton utilizes a multi-pronged approach to reach its customer segments, blending a physical presence with modern digital access points.

The physical branch network is a core component, serving its community banking mission across its operating states of New Jersey, New York, and Pennsylvania. As of late 2025, the network consists of 35 domestic locations. This footprint was expanded by six additional branch locations following the August 2024 integration of Cornerstone Bank, which helped fill market presence between Trenton, New Jersey, and Gloucester County in southern New Jersey.

Digital channels are actively being enhanced to support both retail and business customers. The Bank upgraded its online banking system and mobile apps in the first quarter of 2025 to increase functionality, convenience, and security. Furthermore, in October 2025, the Bank debuted a chat bubble feature accessible through its website, online banking portal, and mobile applications for instant messaging support.

The Bank continues to rely on its relationship-focused teams for loan origination and business development, which is critical for its core mission targeting commercial real estate and small business lending.

Channel Metric	Value as of Late 2025	Reference Date/Context
Physical Offices	35 domestic locations	November 28, 2025
Total Employees	241	Quarter Ended September 30, 2025
Total Assets	$2,228,708 thousand	Quarter Ended September 30, 2025
Total Deposits	$1,933,484 thousand	Quarter Ended September 30, 2025
Digital Support Feature Launch	Chat bubble debut	October 2025

The relationship-based channel is staffed by specialized personnel, including commercial loan officers, who are key to the Bank's lending strategy. The total employee count provides an indication of the scale of these teams.

• Physical branch network of 35 offices across New Jersey, New York, and Pennsylvania.
• Online banking portal supporting both retail and business customers, upgraded in Q1 2025.
• Mobile banking application for remote transactions, also upgraded in Q1 2025.
• Local loan officers and business development teams driving commercial and small business relationships.
• 11.15 Tier 1 Leverage Ratio as of September 30, 2025.

The Bank of Princeton (BPRN) - Canvas Business Model: Customer Segments

You're looking at the core clientele The Bank of Princeton targets, which is heavily concentrated in the New Jersey, Pennsylvania, and New York regional market. The bank's mission explicitly centers on serving the commercial real estate and small business communities for their lending requirements.

Small to medium-sized businesses (SMBs)

The Bank of Princeton targets small to mid-sized businesses within its market area, primarily to fund working capital needs. The Commercial and Industrial Loans portfolio saw a decrease in the first quarter of 2025.

Here's a look at the Commercial and Industrial (C&I) loan segment:

Metric	Amount/Percentage	Date
C&I Loans (Dollar Amount)	$51.0 million	December 31, 2023
C&I Loans (Portfolio Share)	3.3%	December 31, 2023
C&I Loan Change (Q1 2025 vs. YE 2024)	Decrease of $2.9 million	March 31, 2025

Commercial real estate investors and developers

Commercial real estate (CRE) is a key focus area for The Bank of Princeton's lending strategy. The CRE portfolio showed growth in the first quarter of 2025, while construction lending saw a reduction.

The changes in the CRE and related construction loan segments for the first quarter of 2025 were:

Loan Type	Change Amount (Q1 2025 vs. YE 2024)	Date
Commercial Real Estate Loans	Increase of $19.0 million	March 31, 2025
Construction Loans	Decrease of $8.0 million	March 31, 2025

Affluent and mass-affluent individuals

While specific data on the affluent segment's deposit or loan volume is not explicitly detailed, the bank offers traditional retail banking services, including personal checking, savings, CDs & IRAs, mortgages, and consumer lending. The overall deposit base saw shifts in composition during the first quarter of 2025.

Changes in specific deposit categories for the quarter ended March 31, 2025, compared to December 31, 2024, were:

• Interest-bearing demand deposits increased by $30.5 million.
• Savings deposits increased by $1.7 million.
• Money market deposits decreased by $26.5 million.
• Certificates of deposit decreased by $17.1 million.
• Non-interest-bearing deposits decreased by $10.5 million.

Local retail customers within the New Jersey/Pennsylvania/New York footprint

The Bank of Princeton operates through a network of branches that extends its reach across key areas in New Jersey, Pennsylvania, and New York. As of late 2023, the bank had 29 branches. The primary service area is generally within an approximate 50-mile radius of Princeton, NJ.

The geographic concentration includes:

• New Jersey Counties: Burlington, Camden, Gloucester, Hunterdon, Mercer, Middlesex, Ocean, and Somerset.
• Pennsylvania Counties: Portions of Philadelphia, Montgomery, and Bucks.
• New York: Select areas of the New York City metropolitan area for retail branches and loan origination.

The total asset base for Princeton Bancorp, Inc. stood at $2.32 billion as of March 31, 2025. Total deposits on that date decreased by $22.0 million, or 1.08%, compared to December 31, 2024. Residential first-lien loans were $38.0 million, representing 2.5% of the total loan portfolio at December 31, 2023.

The Bank of Princeton (BPRN) - Canvas Business Model: Cost Structure

You're looking at the cost side of The Bank of Princeton's operations as of late 2025. For a community bank, the cost structure is heavily weighted toward funding (interest paid) and people. Here's what the latest numbers from the third quarter of 2025 tell us about where the money is going.

Interest expense on deposits and borrowed funds is a major variable cost. While we don't have the absolute dollar amount for interest expense for Q3 2025, we know the cost of funds is being managed effectively. Net interest income rose to $19.6 million in Q3 2025, which was supported by a decrease in interest expense of $820 thousand, or 5.9%, compared to the second quarter of 2025. This reduction in funding costs helped push the net interest margin up to 3.77%.

Personnel is the next big bucket. As of Q3 2025, The Bank of Princeton has 241 employees. This headcount supports their operations across their network, which includes 28 branches across New Jersey, plus locations in Pennsylvania and New York. The cost associated with this team saw an uptick; salaries and employee benefits expense increased by $537 thousand in the third quarter of 2025 compared to the prior quarter.

The overall Non-interest expense is a key area to watch for operational efficiency. For the first quarter of 2025, total non-interest expense was $13.8 million, which represented an increase of $1.0 million, or 8.0%, when compared to the fourth quarter of 2024.

We can break down some of the components driving that non-interest expense, focusing on the most recent quarterly comparison available (Q3 2025 vs. Q2 2025) to see near-term trends:

Cost Component (Q3 2025 Change vs. Q2 2025)	Amount of Change	Notes
Salaries and Employee Benefits Expense	Increase of $537 thousand	Reflects costs associated with 241 employees
Data Processing and Communications Expenses	Increase of $252 thousand	Technology investment/usage
Professional Fees	Increase of $413 thousand
Office Expense (part of network maintenance)	Decrease of $125 thousand	A small efficiency gain in the quarter

Regarding Technology and data processing investments, the Q3 2025 results show an increase in data processing and communications expenses of $252 thousand over the second quarter. To give you a slightly longer view, this category also increased by $268 thousand in the first quarter of 2025 over the prior quarter.

For Branch network maintenance and operational costs, beyond the office expense change noted above, we know the physical footprint includes 28 branches in New Jersey, plus others in PA and NY. The specific total maintenance cost isn't itemized, but the operational costs are embedded within the total non-interest expense figures, such as the $13.8 million reported for Q1 2025.

Here's a look at the key non-interest expense drivers from Q1 2025, which showed the required $1.0 million sequential increase:

• Salaries and employee benefits expense increased by $654 thousand
• Data processing and communications expenses increased by $268 thousand
• Federal deposit insurance expense increased by $256 thousand

Finance: draft the Q3 2025 non-interest expense breakdown by Friday.

The Bank of Princeton (BPRN) - Canvas Business Model: Revenue Streams

The Bank of Princeton (BPRN)'s revenue generation centers heavily on traditional banking activities, with the loan portfolio serving as the engine for the majority of its earnings.

Net Interest Income (NII) from loan portfolio, the primary source

The core revenue stream for The Bank of Princeton is Net Interest Income (NII), which is the difference between the interest earned on its assets, primarily loans, and the interest paid on its liabilities, like deposits. This spread is the fundamental measure of profitability for a lending institution.

Here are the recent NII figures:

Period	Net Interest Income (NII)
Q2 2025	$18.8 million
Q3 2025	$19.62 million

You can see the NII improved sequentially, rising to $19.62 million in Q3 2025, up 4% quarter-over-quarter, driven by a net interest margin expansion to 3.77%.

Noninterest Income from service charges and fees

Beyond interest earnings, The Bank of Princeton generates revenue through various noninterest sources, which include service charges and fees for customer transactions and services. This segment provides diversification to the overall revenue base.

The required figure for this component is:

• Total NonInterest Income year-to-date Q3 2025: $5.6 million

To give you a sense of the quarterly movement, Non-interest income in Q3 2025 actually fell $343 thousand quarter-over-quarter, partly due to a net loss on an equity investment.

Loan fees, which increased by $38 thousand in Q1 2025

Within the Noninterest Income category, loan fees represent a specific, measurable component of fee revenue. This stream saw positive movement early in the year.

The data shows:

• Loan fees increased by $38 thousand in Q1 2025 compared to the fourth quarter of 2024.

This increase in Q1 2025 loan fees contributed to a total non-interest income increase of $163 thousand or 8.0% compared to Q4 2024 for that quarter.

The Bank of Princeton's revenue streams, therefore, rely on the core spread from its assets, supplemented by service charges and specific loan-related fees.