The Bank of Princeton (BPRN): Business Model Canvas [Jan-2025 Mis à jour]

Niché au cœur du paysage bancaire moyen-atlantique, la Banque de Princeton apparaît comme une puissance financière stratégique, mélangeant la banque communautaire traditionnelle avec des solutions numériques innovantes. En créant méticuleusement un modèle commercial qui priorise les relations locales, le service personnalisé et l'adaptabilité technologique, cette banque régionale a creusé un créneau unique dans un écosystème financier compétitif. De ses solides plateformes numériques à ses connexions communautaires enracinées profondes, BPRN montre comment une banque régionale peut tirer parti des partenariats stratégiques, des segments de clients ciblés et des services bancaires complets pour créer une valeur exceptionnelle sur le marché financier dynamique d'aujourd'hui.

The Bank of Princeton (BPRN) - Modèle d'entreprise: partenariats clés

Associations d'entreprises locales dans le New Jersey et la Pennsylvanie

En 2024, la Banque de Princeton maintient des partenariats stratégiques avec:

Association	Emplacement	Focus de partenariat
Association des banquiers du New Jersey	Princeton, NJ	Conformité et réseautage réglementaires
PENNSYLVANIA Bankers Association	Harrisburg, PA	Développement des entreprises et plaidoyer

Fournisseurs de logiciels fintech pour les solutions bancaires numériques

Les partenariats technologiques clés comprennent:

• Jack Henry & Associés (revenus annuels: 1,89 milliard de dollars en 2023)
• Fiserv, Inc. (Revenu annuel: 15,8 milliards de dollars en 2023)
• Q2 Holdings (Revenu annuel: 571,4 millions de dollars en 2023)

Sociétés d'investissement régional et de gestion de la patrimoine

Entreprise partenaire	Actifs sous gestion	Type de partenariat
Valley National Financial Advisors	2,3 milliards de dollars	Référence de gestion de la patrimoine
Groupe financier de Princeton	1,7 milliard de dollars	Services de conseil en investissement

Organisations de développement communautaire

Détails du partenariat:

• Capital communautaire du New Jersey (Investissements communautaires totaux: 325 millions de dollars)
• PENNSYLVANIA Economic Development Authority
• Chapitres locaux de la Chambre de commerce

Réseaux de soutien aux petites entreprises

Réseau	Soutien aux petites entreprises	Portée annuelle
Centre de développement des petites entreprises (SBDC)	Programmes d'aide aux prêts	Plus de 1 200 entreprises locales
Score Association	Mentorat et consultation	Plus de 500 consultations commerciales

The Bank of Princeton (BPRN) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et personnels

Total des actifs auprès du quatrième trimestre 2023: 2,39 milliards de dollars Dépôts totaux: 2,09 milliards de dollars Revenu des intérêts nets: 59,4 millions de dollars Portefeuille de prêts commerciaux: 1,16 milliard de dollars

Catégorie de service	Volume total	Revenus générés
Comptes de chèques d'entreprise	3 742 comptes	4,2 millions de dollars
Comptes d'épargne personnels	12 584 comptes	6,7 millions de dollars

Origination du prêt et souscription

Originations totales de prêt en 2023: 437 millions de dollars Répartition des types de prêts:

• Prêts immobiliers commerciaux: 248 millions de dollars
• Prêts commerciaux et industriels: 112 millions de dollars
• Prêts hypothécaires résidentiels: 77 millions de dollars

Gestion de la plate-forme bancaire numérique

Utilisateurs bancaires en ligne: 28 436 Téléchargements d'applications bancaires mobiles: 15 247 Volume de transaction numérique: 342 millions de dollars par an

Conseil financier et gestion de la patrimoine

Service	Actifs totaux du client	Revenus annuels
Gestion de la richesse	412 millions de dollars	8,3 millions de dollars
Avis d'investissement	276 millions de dollars	5,6 millions de dollars

Gestion des risques et surveillance de la conformité

Personnel de conformité: 42 employés Budget de conformité annuel: 3,2 millions de dollars Évaluation de l'examen réglementaire: 1 (note la plus élevée)

• Systèmes de surveillance de la conformité: 7 plates-formes intégrées
• Vérification anti-blanchiment de l'argent: 98,7% automatisé
• Investissement en cybersécurité: 1,7 million de dollars par an

The Bank of Princeton (BPRN) - Modèle d'entreprise: Ressources clés

Forte infrastructure bancaire régionale

Au quatrième trimestre 2023, la Banque de Princeton exploite 16 succursales à service complet dans le New Jersey et la Pennsylvanie. Actif bancaire total: 3,04 milliards de dollars. Base de dépôt: 2,75 milliards de dollars.

Succursales	Nombre
New Jersey	12
Pennsylvanie	4

Équipe de gestion financière expérimentée

Équipe de direction avec une expérience bancaire moyenne de 22 ans. Rémunération des cadres pour 2023: 4,2 millions de dollars.

• PDG: compensation totale de 1,3 million de dollars
• CFO: compensation totale 892 000 $
• Chief Risk Office: Compensation totale 675 000 $

Technologie des banques numériques avancées

Investissement technologique annuel: 3,5 millions de dollars. La plate-forme bancaire numérique dessert 68% de la clientèle.

Service numérique	Pourcentage d'utilisateur
Banque mobile	62%
Banque en ligne	68%

Connaissances et relations du marché local

Portfolio de prêt commercial: 1,2 milliard de dollars. Prêts aux petites entreprises: 425 millions de dollars.

Capital financier robuste et réserves

Ratio de capital de niveau 1: 12,4%. Total des réserves de capital: 378 millions de dollars. Le capital réglementaire bien au-dessus nécessitait des minimums.

Métrique capitale	Valeur
Ratio de capital de niveau 1	12.4%
Total des réserves de capital	378 millions de dollars

The Bank of Princeton (BPRN) - Modèle d'entreprise: propositions de valeur

Services bancaires personnalisés pour les communautés locales

La Banque de Princeton dessert 13 communautés à travers le New Jersey avec une présence régionale ciblée. Au quatrième trimestre 2023, la banque a maintenu 18 succursales à service complet avec un actif total de 2,89 milliards de dollars.

Catégorie de service	Segments de clientèle	Couverture géographique
Banque personnelle	Résidents locaux	Central et sud du New Jersey
Banque d'affaires	Petites à moyennes entreprises	13 communautés spécifiques

Taux d'intérêt concurrentiels pour les comptes commerciaux et personnels

En janvier 2024, BPRN offre les tarifs compétitifs suivants:

• Comptes d'épargne personnels: 0,75% apy
• Comptes de chèques d'entreprise: taux d'intérêt de 1,25%
• Comptes de marché monétaire: 1,50% apy
• Certificat de dépôt (12 mois): 3,75% APY

Service client réactif et axé sur les relations

BPRN maintient un Taux de rétention de la clientèle de 87,3% avec une durée moyenne de la relation client de 6,2 ans.

Solutions financières sur mesure pour les petites et moyennes entreprises

Produit de prêt	Volume total (2023)	Taille moyenne du prêt
Prêts immobiliers commerciaux	412 millions de dollars	1,3 million de dollars
Prêts aux petites entreprises	156 millions de dollars	$275,000

Expériences bancaires numériques et traditionnelles intégrées

Métriques bancaires numériques pour 2023:

• Utilisateurs de la banque mobile: 42% de la base client totale
• Volume de transaction en ligne: 2,3 millions de transactions
• Taux d'ouverture du compte numérique: 28% des nouveaux comptes

The Bank of Princeton (BPRN) - Modèle d'entreprise: relations avec les clients

Gestion des relations personnalisées

La Bank of Princeton maintient 14 succursales à service complet dans le New Jersey et la Pennsylvanie au quatrième trimestre 2023. La gestion de la relation client se concentre sur les expériences bancaires personnalisées avec un temps d'interaction client moyen de 22 minutes par visite.

Segment de clientèle	Approche de gestion des relations	Fréquence d'interaction annuelle moyenne
Clients bancaires personnels	Gestion de compte personnalisée	8-12 interactions par an
Clients bancaires d'entreprise	Gestionnaires de relations dédiées	15-20 interactions par an

Interaction des succursales locales et engagement communautaire

En 2023, la Banque de Princeton a investi 372 000 $ dans des programmes d'engagement communautaire locaux. Les mesures d'interaction communautaire comprennent:

• 16 événements communautaires locaux parrainés
• 125 000 $ en subventions de développement communautaire
• Évaluation de la satisfaction du client 87% pour les interactions de succursales locales

Canaux de support client numérique

Les plates-formes bancaires numériques à partir de 2024 incluent:

Canal numérique	Utilisateurs actifs mensuels	Volume de transaction
Application bancaire mobile	22 567 utilisateurs	342 000 transactions mensuelles
Portail bancaire en ligne	31 245 utilisateurs	287 000 transactions mensuelles

Banquiers de relations dédiés pour les clients commerciaux

La Banque de Princeton dessert 1 247 clients bancaires d'entreprise avec une gestion des relations spécialisées. La taille moyenne du portefeuille des clients commerciaux est de 4,2 millions de dollars.

Consultations de conseil financier régulières

Les services de conseil financier en 2024 comprennent:

• 1 876 consultations individuelles en gestion de patrimoine
• 247 Sessions de planification financière des entreprises
• Durée moyenne de la consultation: 65 minutes

The Bank of Princeton (BPRN) - Modèle d'entreprise: canaux

Réseau de succursale bancaire physique

En 2024, la Banque de Princeton exploite 25 succursales physiques dans le New Jersey et la Pennsylvanie. Les emplacements des succursales sont concentrés dans:

• Princeton, NJ (siège social)
• Montgomery Township, NJ
• Newtown, PA
• Cherry Hill, NJ

Région	Nombre de branches	Branche totale en pieds carrés
New Jersey	18	45 000 pieds carrés
Pennsylvanie	7	22 000 pieds carrés

Plateforme bancaire en ligne

Statistiques de la plate-forme bancaire numérique pour 2024:

• Utilisateurs bancaires en ligne actifs: 42 567
• Trafic mensuel du site Web: 98 345 visiteurs uniques
• Taux d'ouverture du compte en ligne: 1 245 nouveaux comptes par mois

Application bancaire mobile

Métriques de performance de l'application mobile:

• Téléchargements totaux d'applications mobiles: 67 890
• Utilisateurs mobiles actifs mensuels: 35 678
• Volume de transactions mobiles: 247 890 transactions par mois

Services bancaires téléphoniques

Métrique de service	2024 données
Personnel du centre d'appels	42 représentants
Appels quotidiens moyens	1,345
Temps d'attente moyen	3,2 minutes

Réseau ATM

Distribution des guichets automatiques entre les régions de service:

Région	Nombre de distributeurs automatiques de billets	Volume de transaction
New Jersey	38	126 890 transactions mensuelles
Pennsylvanie	22	87 456 transactions mensuelles

The Bank of Princeton (BPRN) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises du New Jersey

En 2023, la Banque de Princeton dessert environ 3 750 clients commerciaux de taille petite et moyenne dans le New Jersey. Le portefeuille de prêts commerciaux de la banque pour ce segment a totalisé 487,3 millions de dollars au quatrième trimestre 2023.

Métriques du segment des entreprises	2023 données
Clients commerciaux totaux	3,750
Portefeuille de prêts commerciaux	487,3 millions de dollars
Taille moyenne des prêts commerciaux	$325,000

Clients bancaires individuels locaux

La Banque de Princeton maintient 42 650 comptes bancaires individuels au 31 décembre 2023, avec une base de dépôt totale de 1,26 milliard de dollars pour les clients bancaires personnels.

• Comptes de chèques personnels: 28 500
• Comptes d'épargne personnels: 14 150
• Dépôts personnels totaux: 1,26 milliard de dollars

Fournisseurs de services professionnels

La banque dessert environ 1 250 entreprises de services professionnels dans des secteurs juridiques, médicaux, de conseil et de comptabilité, avec un portefeuille bancaire commercial spécialisé de 215,6 millions de dollars en 2023.

Segment de service professionnel	2023 statistiques
Clients professionnels totaux professionnels	1,250
Portfolio commercial spécialisé	215,6 millions de dollars

Entreprises commerciales régionales

La Banque de Princeton soutient 620 clients régionaux commerciaux avec un portefeuille de prêts commerciaux total de 672,4 millions de dollars en 2023.

• Entreprises de fabrication: 210 clients
• Commerces de détail: 185 clients
• Entreprises immobilières: 225 clients

Clients de gestion de la patrimoine

La division de gestion de patrimoine de la banque gère 524,3 millions de dollars d'actifs pour 1 100 clients à haute teneur en noueur au 31 décembre 2023.

Métriques de gestion de la patrimoine	2023 données
Clients totaux de gestion de patrimoine	1,100
Actifs sous gestion	524,3 millions de dollars
Valeur moyenne du portefeuille client	$476,636

The Bank of Princeton (BPRN) - Modèle d'entreprise: Structure des coûts

Compensation et avantages sociaux des employés

À partir du rapport annuel en 2023, les frais totaux de rémunération des employés: 20,4 millions de dollars

Catégorie de dépenses	Montant ($)
Salaires	15,600,000
Assurance maladie	2,300,000
Prestations de retraite	2,500,000

Maintenance des infrastructures technologiques

Total des coûts d'infrastructure technologique en 2023: 5,7 millions de dollars

• Maintenance du système bancaire de base: 2,1 millions de dollars
• Infrastructure de cybersécurité: 1,8 million de dollars
• Mises à niveau de la plate-forme bancaire numérique: 1,2 million de dollars
• Systèmes de réseau et de communication: 600 000 $

Succursale des dépenses opérationnelles

Total des coûts d'exploitation des succursales en 2023: 8,3 millions de dollars

Type de dépenses	Montant ($)
Loyer et services publics	3,900,000
Entretien	1,700,000
Équipement et fournitures	2,700,000

Coûts de conformité réglementaire

Total des dépenses de conformité réglementaire en 2023: 3,6 millions de dollars

• Frais juridiques et de conseil: 1,5 million de dollars
• Logiciel et systèmes de conformité: 1,2 million de dollars
• Formation et documentation: 900 000 $

Frais de marketing et d'acquisition des clients

Total des dépenses de marketing en 2023: 2,9 millions de dollars

Canal de marketing	Montant ($)
Marketing numérique	1,200,000
Publicité traditionnelle	800,000
Événements communautaires et parrainages	900,000

The Bank of Princeton (BPRN) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des investissements

Pour l'exercice 2023, la Banque de Princeton a déclaré un revenu net d'intérêts de 57,4 millions de dollars. Les intérêts totaux et les revenus de dividendes étaient de 98,2 millions de dollars, les revenus des intérêts des prêts à 83,6 millions de dollars et les revenus d'intérêts des titres d'investissement à 14,6 millions de dollars.

Source de revenus	Montant (2023)
Revenu total des intérêts	98,2 millions de dollars
Bénéfice des intérêts de prêt	83,6 millions de dollars
Intérêt des titres d'investissement	14,6 millions de dollars

Frais de service et frais de transaction

Les frais de service sur les comptes de dépôt pour 2023 ont totalisé 7,3 millions de dollars. Autres frais de service inclus:

• Frais de transaction ATM: 1,2 million de dollars
• Frais de transfert de fil: 2,1 millions de dollars
• Frais de maintenance du compte: 3,9 millions de dollars

Frais de conseil en gestion de la patrimoine

Les services de gestion de patrimoine et de fiducie ont généré 5,6 millions de dollars en frais de conseil en 2023, ce qui représente une augmentation de 4,2% par rapport à l'année précédente.

Revenus des services bancaires commerciaux

Les services bancaires commerciaux ont contribué à 12,7 millions de dollars de revenus pour 2023, avec des segments clés, notamment:

Sources de revenus bancaires commerciaux	Montant (2023)
Frais de la banque d'entreprise	6,3 millions de dollars
Services de gestion du Trésor	4,2 millions de dollars
Frais de prêt commercial	2,2 millions de dollars

Monétisation de la plate-forme bancaire numérique

Les revenus de la plate-forme bancaire numérique ont atteint 3,4 millions de dollars en 2023, avec des frais de transaction bancaire en ligne et mobiles représentant 2,1 millions de dollars et des abonnements de services numériques générant 1,3 million de dollars.

• Frais de transaction bancaire en ligne: 2,1 millions de dollars
• Abonnements de services numériques: 1,3 million de dollars

The Bank of Princeton (BPRN) - Canvas Business Model: Value Propositions

You're looking at what The Bank of Princeton offers its customers that makes them choose BPRN over others. It's all about local focus and specialized lending, backed by solid, recent financial performance.

Personalized, high-touch community banking service

The Bank of Princeton emphasizes serving its local communities, operating a network that includes 35 offices and employing 241 people as of September 30, 2025. This scale supports a service model where you likely deal with familiar faces.

• Local decision-making is a core part of this high-touch service.
• The bank offers an expanded range of deposit products and services.

Expertise in commercial real estate and business lending

The Bank of Princeton maintains a clear focus on commercial lending, which is evident in its asset mix. As of the third quarter of 2025, loans secured by real estate totaled $1,736,206 thousand, representing a significant portion of the average total loans of $1,817,551 thousand. This concentration shows where their underwriting expertise lies.

Here's a snapshot of the loan portfolio composition as of September 30, 2025, showing the emphasis on secured lending:

Loan Category (as of 9/30/2025)	Amount (in thousands USD)	Percentage of Average Total Loans
Loans secured by real estate	$1,736,206	Approximately 95.5%
Commercial and industrial loans	$57,570	Approximately 3.2%

The bank also experienced a decrease in its Commercial Real Estate (CRE) portfolio by $32.0 million in the first half of 2025, while residential mortgages increased by $40.5 million over the same period.

Full range of business and personal banking products

The offering covers the spectrum from basic transactional accounts to specialized lending. You can access:

• Business Checking and Business Savings accounts.
• Commercial Lending and Business Money Market options.
• Personal Checking, Savings, CDs & IRAs.
• One-to-four-family residential mortgage loans and consumer loans.

Local decision-making for faster loan approvals

The commitment to local decision-making is a direct value proposition tied to their community bank structure. This structure is designed to translate directly into quicker turnaround times for loan applications compared to larger, multi-state institutions.

Upgraded, convenient digital banking experience

The Bank of Princeton has invested in its technology stack. During the first quarter of 2025, the bank upgraded its online banking system and mobile apps, increasing functionality, convenience, and security. This upgrade brings digital capabilities that rival those of larger financial institutions.

The bank's strong operational performance in Q3 2025, with Net Income at $6.5 million and a Net Interest Margin of 3.77%, supports the resources dedicated to these value-added services.

Finance: draft 13-week cash view by Friday.

The Bank of Princeton (BPRN) - Canvas Business Model: Customer Relationships

The Bank of Princeton (BPRN) structures its customer relationships around a hybrid model, balancing dedicated personal attention for core business clients with scalable digital convenience for the broader base.

Dedicated, relationship-manager model for commercial clients

The Bank of Princeton targets the commercial real estate and small business communities for its lending needs. This focus necessitates a high-touch approach where relationship managers serve as the primary point of contact. While specific commercial client-to-manager ratios aren't public, the bank's strategy implies a low ratio to support complex commercial transactions. The success of this model is reflected in the balance sheet, with Net Loans & Leases reaching $1,773,346 thousand as of September 30, 2025. This segment drives the core lending activity, supported by Total Deposits of $1,933,484 thousand at the same date.

High-touch, in-person service at branch locations

In-person service remains a cornerstone, especially for complex needs and relationship building. The Bank of Princeton operates a physical footprint designed to be accessible within its local and neighboring market areas, extending from New York to Philadelphia. As of the third quarter of 2025, the bank maintained 35 domestic office locations. This physical presence supports the high-touch service expectation, contrasting with the industry trend where the number of physical bank branches in the U.S. declined by 4.11% in 2025.

Here is a snapshot of the operational scale supporting in-person relationships:

Metric	Amount (As of Q3 2025)
Number of Offices	35
Number of Employees	241
Total Assets (USD, in thousands)	2,228,708

The bank has recently expanded this physical network, adding new locations including Moorestown, Voorhees, Woodbury, and Burlington, New Jersey, to strengthen its local presence.

Automated self-service via digital and mobile platforms

The Bank of Princeton has made substantial investments in digital technologies to empower remote access. This digital channel supports transactional needs, which aligns with the broader market where 77% of U.S. adults manage their bank accounts via mobile apps or computers as of 2025. The bank's commitment is to enhance convenience for current clients and attract new customers.

Key digital service capabilities likely include:

• Mobile check deposit capability, used by over 63.8% of consumers in 2025.
• Digital platforms rated as "excellent," "very good" or "good" by 96% of consumers generally.
• AI-powered tools for fraud detection, which 90% of financial institutions now utilize.
• Digital innovations that make banking services more easily accessible for 83% of customers.

The challenge remains in differentiation, as industry data shows that after heavy investment, parity is common, with only 16% of institutions offering subscription management tools.

Community engagement to foster local loyalty

Fostering local loyalty is achieved through tangible community involvement. The Bank of Princeton employees dedicate hundreds of hours each year to worthy causes. This commitment is visible through support for numerous local organizations, solidifying the bank's role as a true community partner. The bank's board and employees are dedicated to delivering exceptional customer care and fostering these strong local relationships.

Examples of supported community entities include:

• Arm In Arm
• Hopewell Valley YMCA
• Princeton Public Library
• Burlington County Regional Chamber of Commerce
• Arts Council of Princeton

This visible partnership approach is intended to build advocacy, which is critical when nearly 1 in 5 consumers (17%) are likely to change financial institutions during 2025.

The Bank of Princeton (BPRN) - Canvas Business Model: Channels

The Bank of Princeton utilizes a multi-pronged approach to reach its customer segments, blending a physical presence with modern digital access points.

The physical branch network is a core component, serving its community banking mission across its operating states of New Jersey, New York, and Pennsylvania. As of late 2025, the network consists of 35 domestic locations. This footprint was expanded by six additional branch locations following the August 2024 integration of Cornerstone Bank, which helped fill market presence between Trenton, New Jersey, and Gloucester County in southern New Jersey.

Digital channels are actively being enhanced to support both retail and business customers. The Bank upgraded its online banking system and mobile apps in the first quarter of 2025 to increase functionality, convenience, and security. Furthermore, in October 2025, the Bank debuted a chat bubble feature accessible through its website, online banking portal, and mobile applications for instant messaging support.

The Bank continues to rely on its relationship-focused teams for loan origination and business development, which is critical for its core mission targeting commercial real estate and small business lending.

Channel Metric	Value as of Late 2025	Reference Date/Context
Physical Offices	35 domestic locations	November 28, 2025
Total Employees	241	Quarter Ended September 30, 2025
Total Assets	$2,228,708 thousand	Quarter Ended September 30, 2025
Total Deposits	$1,933,484 thousand	Quarter Ended September 30, 2025
Digital Support Feature Launch	Chat bubble debut	October 2025

The relationship-based channel is staffed by specialized personnel, including commercial loan officers, who are key to the Bank's lending strategy. The total employee count provides an indication of the scale of these teams.

• Physical branch network of 35 offices across New Jersey, New York, and Pennsylvania.
• Online banking portal supporting both retail and business customers, upgraded in Q1 2025.
• Mobile banking application for remote transactions, also upgraded in Q1 2025.
• Local loan officers and business development teams driving commercial and small business relationships.
• 11.15 Tier 1 Leverage Ratio as of September 30, 2025.

The Bank of Princeton (BPRN) - Canvas Business Model: Customer Segments

You're looking at the core clientele The Bank of Princeton targets, which is heavily concentrated in the New Jersey, Pennsylvania, and New York regional market. The bank's mission explicitly centers on serving the commercial real estate and small business communities for their lending requirements.

Small to medium-sized businesses (SMBs)

The Bank of Princeton targets small to mid-sized businesses within its market area, primarily to fund working capital needs. The Commercial and Industrial Loans portfolio saw a decrease in the first quarter of 2025.

Here's a look at the Commercial and Industrial (C&I) loan segment:

Metric	Amount/Percentage	Date
C&I Loans (Dollar Amount)	$51.0 million	December 31, 2023
C&I Loans (Portfolio Share)	3.3%	December 31, 2023
C&I Loan Change (Q1 2025 vs. YE 2024)	Decrease of $2.9 million	March 31, 2025

Commercial real estate investors and developers

Commercial real estate (CRE) is a key focus area for The Bank of Princeton's lending strategy. The CRE portfolio showed growth in the first quarter of 2025, while construction lending saw a reduction.

The changes in the CRE and related construction loan segments for the first quarter of 2025 were:

Loan Type	Change Amount (Q1 2025 vs. YE 2024)	Date
Commercial Real Estate Loans	Increase of $19.0 million	March 31, 2025
Construction Loans	Decrease of $8.0 million	March 31, 2025

Affluent and mass-affluent individuals

While specific data on the affluent segment's deposit or loan volume is not explicitly detailed, the bank offers traditional retail banking services, including personal checking, savings, CDs & IRAs, mortgages, and consumer lending. The overall deposit base saw shifts in composition during the first quarter of 2025.

Changes in specific deposit categories for the quarter ended March 31, 2025, compared to December 31, 2024, were:

• Interest-bearing demand deposits increased by $30.5 million.
• Savings deposits increased by $1.7 million.
• Money market deposits decreased by $26.5 million.
• Certificates of deposit decreased by $17.1 million.
• Non-interest-bearing deposits decreased by $10.5 million.

Local retail customers within the New Jersey/Pennsylvania/New York footprint

The Bank of Princeton operates through a network of branches that extends its reach across key areas in New Jersey, Pennsylvania, and New York. As of late 2023, the bank had 29 branches. The primary service area is generally within an approximate 50-mile radius of Princeton, NJ.

The geographic concentration includes:

• New Jersey Counties: Burlington, Camden, Gloucester, Hunterdon, Mercer, Middlesex, Ocean, and Somerset.
• Pennsylvania Counties: Portions of Philadelphia, Montgomery, and Bucks.
• New York: Select areas of the New York City metropolitan area for retail branches and loan origination.

The total asset base for Princeton Bancorp, Inc. stood at $2.32 billion as of March 31, 2025. Total deposits on that date decreased by $22.0 million, or 1.08%, compared to December 31, 2024. Residential first-lien loans were $38.0 million, representing 2.5% of the total loan portfolio at December 31, 2023.

The Bank of Princeton (BPRN) - Canvas Business Model: Cost Structure

You're looking at the cost side of The Bank of Princeton's operations as of late 2025. For a community bank, the cost structure is heavily weighted toward funding (interest paid) and people. Here's what the latest numbers from the third quarter of 2025 tell us about where the money is going.

Interest expense on deposits and borrowed funds is a major variable cost. While we don't have the absolute dollar amount for interest expense for Q3 2025, we know the cost of funds is being managed effectively. Net interest income rose to $19.6 million in Q3 2025, which was supported by a decrease in interest expense of $820 thousand, or 5.9%, compared to the second quarter of 2025. This reduction in funding costs helped push the net interest margin up to 3.77%.

Personnel is the next big bucket. As of Q3 2025, The Bank of Princeton has 241 employees. This headcount supports their operations across their network, which includes 28 branches across New Jersey, plus locations in Pennsylvania and New York. The cost associated with this team saw an uptick; salaries and employee benefits expense increased by $537 thousand in the third quarter of 2025 compared to the prior quarter.

The overall Non-interest expense is a key area to watch for operational efficiency. For the first quarter of 2025, total non-interest expense was $13.8 million, which represented an increase of $1.0 million, or 8.0%, when compared to the fourth quarter of 2024.

We can break down some of the components driving that non-interest expense, focusing on the most recent quarterly comparison available (Q3 2025 vs. Q2 2025) to see near-term trends:

Cost Component (Q3 2025 Change vs. Q2 2025)	Amount of Change	Notes
Salaries and Employee Benefits Expense	Increase of $537 thousand	Reflects costs associated with 241 employees
Data Processing and Communications Expenses	Increase of $252 thousand	Technology investment/usage
Professional Fees	Increase of $413 thousand
Office Expense (part of network maintenance)	Decrease of $125 thousand	A small efficiency gain in the quarter

Regarding Technology and data processing investments, the Q3 2025 results show an increase in data processing and communications expenses of $252 thousand over the second quarter. To give you a slightly longer view, this category also increased by $268 thousand in the first quarter of 2025 over the prior quarter.

For Branch network maintenance and operational costs, beyond the office expense change noted above, we know the physical footprint includes 28 branches in New Jersey, plus others in PA and NY. The specific total maintenance cost isn't itemized, but the operational costs are embedded within the total non-interest expense figures, such as the $13.8 million reported for Q1 2025.

Here's a look at the key non-interest expense drivers from Q1 2025, which showed the required $1.0 million sequential increase:

• Salaries and employee benefits expense increased by $654 thousand
• Data processing and communications expenses increased by $268 thousand
• Federal deposit insurance expense increased by $256 thousand

Finance: draft the Q3 2025 non-interest expense breakdown by Friday.

The Bank of Princeton (BPRN) - Canvas Business Model: Revenue Streams

The Bank of Princeton (BPRN)'s revenue generation centers heavily on traditional banking activities, with the loan portfolio serving as the engine for the majority of its earnings.

Net Interest Income (NII) from loan portfolio, the primary source

The core revenue stream for The Bank of Princeton is Net Interest Income (NII), which is the difference between the interest earned on its assets, primarily loans, and the interest paid on its liabilities, like deposits. This spread is the fundamental measure of profitability for a lending institution.

Here are the recent NII figures:

Period	Net Interest Income (NII)
Q2 2025	$18.8 million
Q3 2025	$19.62 million

You can see the NII improved sequentially, rising to $19.62 million in Q3 2025, up 4% quarter-over-quarter, driven by a net interest margin expansion to 3.77%.

Noninterest Income from service charges and fees

Beyond interest earnings, The Bank of Princeton generates revenue through various noninterest sources, which include service charges and fees for customer transactions and services. This segment provides diversification to the overall revenue base.

The required figure for this component is:

• Total NonInterest Income year-to-date Q3 2025: $5.6 million

To give you a sense of the quarterly movement, Non-interest income in Q3 2025 actually fell $343 thousand quarter-over-quarter, partly due to a net loss on an equity investment.

Loan fees, which increased by $38 thousand in Q1 2025

Within the Noninterest Income category, loan fees represent a specific, measurable component of fee revenue. This stream saw positive movement early in the year.

The data shows:

• Loan fees increased by $38 thousand in Q1 2025 compared to the fourth quarter of 2024.

This increase in Q1 2025 loan fees contributed to a total non-interest income increase of $163 thousand or 8.0% compared to Q4 2024 for that quarter.

The Bank of Princeton's revenue streams, therefore, rely on the core spread from its assets, supplemented by service charges and specific loan-related fees.