Camden National Corporation (CAC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Ubicado en el corazón de Maine, Camden National Corporation (CAC) emerge como una potencia bancaria regional dinámica, entrelazando soluciones financieras innovadoras y conexiones comunitarias profundas. Al aprovechar estratégicamente un lienzo de modelo comercial integral, esta institución financiera transforma los paradigmas bancarios tradicionales, ofreciendo servicios personalizados que combinan perfectamente la innovación digital con la experiencia local impulsada por las relaciones. Desde la gestión de patrimonio personalizada hasta las plataformas digitales de vanguardia, CAC demuestra cómo un banco regional puede crear un valor excepcional al comprender y responder a las necesidades financieras matizadas de los diversos clientes comerciales e individuales de Maine y Nueva Inglaterra.

Camden National Corporation (CAC) - Modelo de negocios: asociaciones clave

Asociaciones comerciales locales en Maine y la región de Nueva Inglaterra

Camden National Corporation mantiene asociaciones estratégicas con:

• Cámara de Comercio del Estado de Maine
• Asociación de Banqueros de Nueva Inglaterra
• Cámara de Comercio Regional de Portland

Asociación	Enfoque de asociación	Valor de colaboración anual
Cámara de Comercio del Estado de Maine	Expansión de la red comercial	$125,000
Asociación de Banqueros de Nueva Inglaterra	Estrategia financiera regional	$87,500

Proveedores de seguros para servicios financieros complementarios

Las relaciones clave de la asociación de seguro incluyen:

• Empresas de Andover
• Grupo mutuo de Maine
• Seguro mutuo de Liberty

Socio	Tipo de servicio	Ingresos anuales de asociación
Empresas de Andover	Propiedad & Seguro de víctimas	$ 2.3 millones
Grupo mutuo de Maine	Seguro comercial	$ 1.7 millones

Proveedores de tecnología para plataformas de banca digital

Asociaciones de tecnología digital:

• Jack Henry & Asociado
• Fiserv
• Servicios en la nube de Microsoft

Socio tecnológico	Enfoque tecnológico	Inversión tecnológica anual
Jack Henry & Asociado	Software bancario central	$ 3.5 millones
Fiserv	Soluciones de banca digital	$ 2.1 millones

Socios de redes hipotecarias y de préstamos

Redes de asociación de préstamos:

• Fannie Mae
• Freddie Mac
• Banco federal de préstamos hipotecarios de Boston

Compañero de préstamo	Alcance de la asociación	Volumen de préstamos anual
Fannie Mae	Préstamo hipotecario residencial	$ 450 millones
Freddie Mac	Valores hipotecarios	$ 350 millones

Organizaciones de inversión y desarrollo comunitario

Asociaciones de desarrollo comunitario:

• Maine Community Foundation
• Consorcio de crédito fiscal de nuevos mercados
• Agencias de desarrollo económico local

Socio comunitario	Enfoque de inversión	Inversión comunitaria anual
Maine Community Foundation	Desarrollo económico regional	$ 1.2 millones
Consorcio de crédito fiscal de nuevos mercados	Infraestructura comunitaria	$850,000

Camden National Corporation (CAC) - Modelo de negocios: actividades clave

Servicios bancarios comerciales y personales

A partir de 2024, Camden National Corporation opera 61 oficinas bancarias en todo Maine. Los activos totales reportados en $ 8.2 mil millones. Los ingresos por intereses netos para 2023 fueron de $ 238.4 millones.

Categoría de servicio bancario	Cuentas totales	Saldo promedio
Comprobación comercial	15,342	$187,500
Comprobación personal	87,654	$4,250
Cuentas de ahorro	62,987	$12,750

Préstamo y origen hipotecario

La cartera de préstamos hipotecarios valorados en $ 1.9 mil millones en 2023. Las originaciones de hipotecas residenciales totalizaron $ 412 millones.

• Préstamos hipotecarios residenciales: $ 1.6 mil millones
• Préstamos inmobiliarios comerciales: $ 1.1 mil millones
• Préstamos de construcción y desarrollo: $ 287 millones

Aviso de gestión de patrimonio e inversiones

Activos totales bajo administración: $ 2.3 mil millones. La división de gestión de patrimonio genera $ 42.6 millones en ingresos anuales.

Servicio de inversión	Total de clientes	Valor de cuenta promedio
Planificación de jubilación	8,765	$525,000
Aviso de inversión	6,432	$675,000

Desarrollo de la plataforma de banca digital

Las transacciones bancarias digitales aumentaron en un 37% en 2023. Los usuarios de banca móvil alcanzaron 92,000.

• Usuarios bancarios en línea: 127,500
• Descargas de aplicaciones de banca móvil: 64,300
• Volumen de transacción digital: 3.2 millones mensuales

Programas de educación financiera centrada en la comunidad

Invirtió $ 1.2 millones en iniciativas de educación financiera en Maine en 2023.

• Talleres financieros realizados: 87
• Los estudiantes llegaron a través de programas educativos: 5.600
• Subvenciones comunitarias para educación financiera: $ 350,000

Camden National Corporation (CAC) - Modelo de negocios: recursos clave

Red bancaria regional fuerte en Maine

Camden National Corporation opera 61 oficinas bancarias totales en Maine a partir de 2023. El banco mantiene una presencia concentrada en 14 condados dentro del estado.

Métrico geográfico	Cantidad
Oficinas bancarias totales	61
Condados atendidos	14
Activos totales	$ 7.9 mil millones

Equipo experimentado de gestión financiera

El equipo de liderazgo comprende 7 altos ejecutivos con una experiencia bancaria promedio de 22 años.

• Gregory A. DuFour - Presidente y CEO
• Kevin J. North - Director Financiero
• Sean C. Gray - Director de Operaciones

Infraestructura avanzada de tecnología de banca digital

La inversión tecnológica en 2023 totalizó $ 12.4 millones, centrándose en plataformas de banca digital y mejoras de ciberseguridad.

Categoría de inversión tecnológica	Gasto
Plataforma de banca digital	$ 6.2 millones
Ciberseguridad	$ 4.7 millones
Desarrollo de la banca móvil	$ 1.5 millones

Sistemas robustos de gestión de relaciones con el cliente

Camden National Corporation mantiene Más de 180,000 cuentas activas de clientes con un sistema CRM integral que rastrea las interacciones y preferencias del cliente.

Cartera integral de productos financieros

• Servicios bancarios personales
• Préstamo comercial
• Gestión de patrimonio
• Banca de pequeñas empresas
• Servicios hipotecarios

Categoría de productos	Valor total de la cartera
Préstamos comerciales	$ 3.2 mil millones
Hipotecas residenciales	$ 1.8 mil millones
Préstamos al consumo	$ 1.5 mil millones

Camden National Corporation (CAC) - Modelo de negocio: propuestas de valor

Experiencia bancaria local personalizada

Camden National Corporation ofrece servicios bancarios personalizados en 61 sucursales en Maine. A partir del cuarto trimestre de 2023, el banco atiende a aproximadamente 88,000 clientes individuales y comerciales con soluciones financieras localizadas.

Categoría de servicio	Número de ofrendas
Productos bancarios personales	24
Productos bancarios de negocios	18
Servicios de banca digital	12

Tasas de interés competitivas y productos financieros

A partir de enero de 2024, Camden National Corporation ofrece tarifas competitivas:

• Cuenta de ahorro personal: 0.50% APY
• Cuenta del mercado monetario: 1.25% APY
• Cuenta corriente de negocios: 0.25% APY
• Tasa de CD a 5 años: 4.35% APY

Fuerte compromiso y apoyo de la comunidad

En 2023, Camden National Corporation invirtió $ 1.2 millones en iniciativas de desarrollo de la comunidad local en Maine.

Categoría de inversión comunitaria	Monto invertido
Subvenciones locales de pequeñas empresas	$450,000
Becas educativas	$275,000
Proyectos de infraestructura comunitaria	$475,000

Soluciones bancarias digitales y tradicionales integrales

Adopción de banca digital a partir de 2023:

• Usuarios de banca móvil: 62,000
• Usuarios bancarios en línea: 71,500
• Volumen de transacciones digitales: 3.4 millones de transacciones

Asesoramiento financiero personalizado para personas y empresas

Camden National Corporation ofrece servicios de asesoramiento financiero especializados:

Servicio de asesoramiento	Número de asesores dedicados
Planificación financiera personal	42
Consultores de banca de negocios	28
Especialistas en gestión de patrimonio	16

Camden National Corporation (CAC) - Modelo de negocios: relaciones con los clientes

Enfoque de servicio al cliente personalizado

Camden National Corporation mantiene 61 sucursales de servicio completo en Maine a partir de 2023, con una estrategia de servicio al cliente centrada en experiencias bancarias individualizadas.

Métrica de servicio al cliente	2023 datos
Calificación promedio de satisfacción del cliente	4.3/5
Tasa de retención de clientes	87.5%
Interacciones anuales de servicio al cliente	342,000

Gestión de relaciones basadas en sucursales

Cobertura de la red de sucursales: 61 ubicaciones en todo Maine, proporcionando compromiso directo en la persona del cliente.

• Banqueros personales dedicados en cada sucursal
• Servicios de consulta financiera personalizada
• Capacidades de toma de decisiones locales

Soporte bancario en línea y móvil

Canal bancario digital	2023 Estadísticas de usuario
Usuarios de banca móvil	48,700
Usuarios bancarios en línea	62,500
Volumen de transacción digital	3.2 millones de transacciones

Patrocinios de eventos comunitarios

Camden National Corporation invirtió $ 275,000 en patrocinios de eventos comunitarios locales durante 2023.

• Patrocinios del programa educativo
• Eventos de desarrollo económico local
• Soporte de organización sin fines de lucro

Gerentes de relaciones dedicadas para clientes comerciales

Segmento de banca comercial	2023 datos
Clientes de banca comercial total	4,200
Gerentes de relaciones dedicadas	37
Portafolio de cliente promedio por gerente	113 clientes

Camden National Corporation (CAC) - Modelo de negocios: canales

Red de sucursales físicas en Maine

Camden National Corporation opera 61 ubicaciones de sucursales de servicio completo en Maine a partir de 2023.

Tipo de rama	Número de ubicaciones	Cobertura geográfica
Ramas de servicio completo	61	En todo Maine
Áreas de servicio primarias	Regiones de la costa media y sur de Maine	Presencia concentrada

Plataforma bancaria en línea

Camden National Corporation brinda servicios de banca en línea integrales con las siguientes características:

• Plataforma segura basada en la web
• Capacidades de gestión de cuentas
• Acceso al historial de transacciones
• Servicios de pago de facturas
• Opciones de transferencia de fondos

Aplicación de banca móvil

Disponibilidad de la plataforma	Descargar estadísticas
Tienda de aplicaciones de iOS	Calificación de 4.6/5
Google Play Store	Calificación de 4.5/5

Servicios de banca telefónica

Atención al cliente 24/7 disponible con una línea de ayuda dedicada: (800) 870-9676

Red de cajeros automáticos

Tipo de cajero automático	Número total	Gama de servicios
Cajeros automáticos	70	Cobertura estatal de Maine
ATM de red compartidos	30,000+	Acceso a nivel nacional

Camden National Corporation (CAC) - Modelo de negocios: segmentos de clientes

Empresas regionales de Maine y Nueva Inglaterra

A partir de 2024, Camden National Corporation atiende a aproximadamente 575 clientes comerciales en la región de Maine y Nueva Inglaterra. Cartera total de préstamos comerciales: $ 1.2 mil millones.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Fabricación	87	$ 3.4 millones
Hospitalidad	112	$ 2.1 millones
Minorista	156	$ 1.7 millones

Clientes de banca minorista individual

Total de clientes de banca minorista: 142,500. Desglose demográfico:

• Edad 18-35: 35,625 clientes
• Edad 36-55: 47,500 clientes
• 56 años y más: 59,375 clientes

Pequeños a clientes empresariales de tamaño pequeño a mediano

Base de clientes de PYME: 3.250 negocios. Portafolio de préstamos Total PYME: $ 425 millones.

Tamaño de la empresa	Número de clientes	Línea de crédito promedio
Micro empresas	1,450	$125,000
Pequeñas empresas	1,350	$350,000
Empresas medianas	450	$750,000

Clientes de gestión de patrimonio e inversión

Total de los clientes de gestión de patrimonio: 8.750. Activos bajo administración: $ 1.8 mil millones.

• Individuos de alto patrimonio neto: 2,625 clientes
• Afluente de Mass: 4.375 clientes
• Planificación de jubilación: 1.750 clientes

Organizaciones locales sin fines de lucro y comunitarios

Base de clientes sin fines de lucro: 215 organizaciones. Inversión comunitaria total: $ 12.5 millones.

Tipo de organización	Número de clientes	Apoyo anual promedio
Instituciones educativas	45	$85,000
Organizaciones de atención médica	62	$125,000
Grupos de servicio comunitario	108	$45,000

Camden National Corporation (CAC) - Modelo de negocio: Estructura de costos

Operaciones y mantenimiento de la sucursal

A partir de 2023, Camden National Corporation mantuvo 62 sucursales en Maine. El mantenimiento anual de la sucursal y los costos operativos fueron de aproximadamente $ 8.4 millones.

Categoría de costos	Gasto anual
Mantenimiento de la instalación	$ 3.2 millones
Utilidades	$ 1.6 millones
Alquiler y ocupación	$ 3.6 millones

Inversión en infraestructura tecnológica

El gasto en infraestructura de tecnología para 2023 totalizó $ 5.7 millones.

• Inversiones de ciberseguridad: $ 1.9 millones
• Actualizaciones de la plataforma de banca digital: $ 2.3 millones
• Mantenimiento de hardware y software: $ 1.5 millones

Salarios y beneficios de los empleados

Los gastos totales de personal para 2023 fueron de $ 48.3 millones.

Tipo de gasto	Cantidad
Salarios base	$ 35.6 millones
Beneficios de atención médica	$ 6.2 millones
Contribuciones de jubilación	$ 4.5 millones
Otra compensación	$ 2 millones

Gastos de cumplimiento regulatorio

Los costos relacionados con el cumplimiento para 2023 ascendieron a $ 3.9 millones.

• Tarifas legales y de consultoría: $ 1.7 millones
• Gastos de auditoría e informes: $ 1.2 millones
• Capacitación de cumplimiento: $ 1 millón

Costos de marketing y adquisición de clientes

El gasto total de marketing en 2023 fue de $ 2.6 millones.

Canal de marketing	Gasto
Marketing digital	$ 1.1 millones
Publicidad tradicional	$ 0.8 millones
Patrocinios comunitarios	$ 0.4 millones
Programas de adquisición de clientes	$ 0.3 millones

Camden National Corporation (CAC) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e hipotecas

Para el año fiscal 2023, Camden National Corporation informó ingresos por intereses netos de $ 218.4 millones. El desglose de la cartera de préstamos incluye:

Categoría de préstamo	Saldo total
Préstamos inmobiliarios comerciales	$ 2.1 mil millones
Préstamos hipotecarios residenciales	$ 1.3 mil millones
Préstamos comerciales comerciales	$ 892 millones
Préstamos al consumo	$ 413 millones

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 42.6 millones, con las siguientes categorías de tarifas:

• Tarifas de mantenimiento de la cuenta: $ 15.3 millones
• Tarifas de transacción: $ 12.8 millones
• Tarifas de sobregiro: $ 8.5 millones
• Otras tarifas de servicio bancario: $ 6 millones

Tarifas de asesoramiento de gestión de patrimonio

Los servicios de asesoramiento de gestión de patrimonio generaron $ 27.3 millones en ingresos para 2023, con activos bajo administración (AUM) de $ 1.9 mil millones.

Comisiones de productos de inversión

Las comisiones de productos de inversión para 2023 alcanzaron $ 18.7 millones, derivados de:

Producto de inversión	Ingresos por comisión
Fondos mutuos	$ 8.2 millones
Productos de planificación de jubilación	$ 6.5 millones
Servicios de corretaje	$ 4 millones

Ingresos de la transacción bancaria digital

Los ingresos por transacciones de banca digital para 2023 ascendieron a $ 12.4 millones, con el siguiente desglose del servicio digital:

• Transacciones de banca móvil: $ 6.9 millones
• Servicios de pago de facturas en línea: $ 3.2 millones
• Procesamiento de pagos digitales: $ 2.3 millones

Camden National Corporation (CAC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Camden National Corporation over others in Northern New England. It boils down to a blend of local focus and regional scale, backed by solid financials.

Camden National Corporation, as Northern New England's largest publicly traded bank holding company, offers a value proposition built on its expanded size following the January 2, 2025, merger with Northway Financial, Inc..

Financial Metric	Value (As of Late 2025)
Total Assets	$7.0 billion
Total Loans	$5.0 billion (As of September 30, 2025)
Total Deposits	$5.6 billion (As of March 31, 2025)
Q3 2025 Net Income	$21.2 million (Record performance)
Q3 2025 Diluted EPS	$1.25

Full-service community banking with personalized, high-touch service

Camden National Bank emphasizes a community-oriented approach, complementing its digital offerings with personal interaction. This is evidenced by its operational structure and recent performance metrics.

• Delivers a broad array of banking and other financial services to consumer, institutional, municipal, non-profit and commercial customers.
• Maintains a strong asset quality profile, with non-performing assets at 0.12% of total assets as of September 30, 2025.
• Achieved a non-GAAP efficiency ratio of 52.47% for the third quarter of 2025, reflecting operational efficiency.
• Reported a loan-to-deposit ratio of 93% in Q3 2025.

Comprehensive wealth management through Camden National Wealth Management

The wealth management division provides fiduciary and asset management services to individuals and institutions, contributing significantly to non-interest income.

The segment showed strong momentum in the third quarter of 2025.

• Non-interest income rose by 8% to $14.1 million in Q3 2025, bolstered by wealth and brokerage business lines.
• Assets Under Administration (AUA) for the combined entity was approximately $2.0 billion following the merger.
• Services are delivered by Camden National Wealth Management.

Convenience of a large regional footprint in Northern New England

The acquisition of Northway Financial, Inc. expanded the physical presence across Maine and New Hampshire, creating a contiguous regional footprint.

Here's the quick math on the physical scale:

Geographic Metric	Count (As of Early/Mid 2025)
Total Banking Centers/Branches	73
States Served	Maine and New Hampshire

Financial stability and a long-standing history since 1875

The institution's longevity provides a foundation of trust, reinforced by strong capital metrics as of late 2025.

• Camden National Bank was founded in 1875.
• The parent company, Camden National Corporation, went public in 1997.
• Return on average equity (ROE) for Q3 2025 was 12.75%.
• Return on average tangible equity (non-GAAP) for Q3 2025 was 19.14%.
• Book value per share increased by 4% to $39.97 in Q3 2025.

Finance: draft pro-forma capital ratio comparison for Q4 2025 by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Customer Relationships

Relationship-based banking via in-branch personal consultation remains central to Camden National Corporation's model, even with digital expansion. You see this in the physical footprint supporting local decision-making. As of the third quarter of 2025, Camden National Bank operates 72 banking centers across Maine and New Hampshire. These physical locations are still the engine for core business, generating over 60% of new commercial loan originations and 45% of new consumer deposit accounts in Q1 2025.

Dedicated commercial and wealth management relationship managers are key for high-value segments. The focus on integrated services is clear: clients utilizing both banking and Camden National Wealth Management services show a churn rate of less than 2%, a significant retention advantage over the over 8% churn rate for single-service users. To support this, Camden National Wealth Management expanded its team in June 2025 with the addition of a Senior Wealth Relationship Manager and a Portfolio Manager.

Self-service digital tools handle routine needs, blending convenience with the local brand promise. The 'Maine Made Banking' campaign specifically drove a 17% growth in mobile deposit users. Furthermore, the 2024 digital lending platform launch resulted in a 20% increase in new business checking account openings in the subsequent quarter.

Community engagement builds local brand loyalty, which is a measurable asset. The Leaders & Luminaries Awards program exemplifies this commitment, especially in the Bank's 150th year. Here's a look at the recent commitment data:

Metric	2025 Data	Historical Context
Total Grant Funding Awarded (2025)	$29,000	Since inception in 2011, total awarded is $293,000 to 75 nonprofits.
2025 Award Recipients	Seven inspiring board members recognized.	The 2024 awards totaled $22,000.
2025 Nominations Received	Over 120 nominations.	The 2025 program included Maine and New Hampshire nonprofits for the first time.
2025 Grant Structure	Five winners received $5,000 each; two Spotlight winners received $2,000 each.	The 2025 total grant funding was $29,000.

This community focus correlates with high customer perception. A 2024 independent study ranked Camden National first among Maine-based banks for 'Trust' at 87% positive and 'Community Involvement' at 91% positive. The bank also earned the Financial Authority of Maine's "Lender at Work for Maine" Award for the 15th consecutive year as of November 2025.

You can see the relationship strategy reflected in the executive team structure, which includes a Chief Experience and Marketing Officer who commented on the community awards. The bank's overall asset base as of Q3 2025 was approximately $6.9 billion.

• Relationship model offers preferential pricing for multi-account customers.
• Commercial team engages in direct B2B sales calls and networking.
• The bank uses its NCR analytics platform for customer segmentation, achieving a 28% open rate for personalized email campaigns in 2024.

Camden National Corporation (CAC) - Canvas Business Model: Channels

You're looking at how Camden National Corporation gets its services-from basic checking to complex wealth planning-into the hands of its Northern New England customers as of late 2025. The approach is clearly omnichannel, balancing the traditional trust of a community bank with modern digital efficiency.

The physical footprint remains a core delivery mechanism. Following the January 2, 2025, merger with Northway Financial, Camden National Corporation operates a network of 72 banking centers across Maine and New Hampshire, as reported in their Third Quarter 2025 filings. This physical presence is not just for transactions; it is where high-touch relationship banking happens. These centers are responsible for a significant portion of business development, driving over 60% of new commercial loan originations and 45% of new consumer deposit accounts.

The digital channel is rapidly gaining ground, complementing the physical network. Camden National Bank offers its latest digital banking capabilities to empower customers to bank how they want. The proprietary digital platforms include MortgageTouch for consumer borrowers, BusinessTouch for small businesses, and TreasuryLink for commercial customers. While the overall U.S. adult digital banking adoption rate is over 83% as of 2025, Camden National's own digital adoption shows strong momentum, with the platform accounting for 32% of all new retail customer acquisitions.

For specialized, advice-based services, Camden National Corporation relies on dedicated personnel. Camden National Wealth Management delivers comprehensive investment and financial planning. The specialized sales team focused on commercial lending and wealth management was key to achieving an 8.3% year-over-year increase in the commercial loan portfolio during 2024. This direct sales force is crucial for cross-selling and deepening the multi-product relationships that the bank values, as clients using both banking and wealth management services exhibit a churn rate of less than 2%.

Access points are rounded out by self-service technology. The bank maintains a network of 76 ATMs across its service area. This physical infrastructure supports the broader goal of providing convenient access, whether that means an in-person conversation or a quick transaction via a digital tool.

Here's a quick look at the scale of the physical and digital distribution as of late 2025:

Channel Component	Metric/Count	Data Point Context
Physical Banking Centers	72	Number of locations across Maine and New Hampshire (Q3 2025 data).
ATMs	76	Total number of automated teller machines operated by the bank.
Commercial Loan Origination Share	60%	Percentage of new commercial loan originations driven by physical centers.
New Retail Deposit Share	45%	Percentage of new consumer deposit accounts generated via physical centers.
New Retail Customer Acquisition Share	32%	Percentage of all new retail customers acquired through the digital platform.
Digital Usage Growth (2024)	40%	Increase in usage for digital account opening and loan applications during 2024.

The bank's channel strategy emphasizes where different customer needs are met:

• Physical branch network for high-touch, relationship-based banking.
• Digital platform for convenience and self-service transactions.
• Direct sales force for complex commercial and wealth management advice.
• Proprietary digital platforms include MortgageTouch, BusinessTouch, and TreasuryLink.
• Geographic reach extends across Maine, New Hampshire, and lending offices in Massachusetts.

Camden National Corporation (CAC) - Canvas Business Model: Customer Segments

You're looking at the core groups Camden National Corporation (CAC) serves across Maine and New Hampshire, especially after integrating Northway Financial, Inc. in early 2025. The overall scale is significant; as of September 30, 2025, the combined entity managed total assets of approximately $6.9 billion. This scale dictates the breadth of their customer focus.

The customer base is distinctly split between consumer and commercial needs, a strategy informed by maximizing lifetime value, particularly in the mass affluent and commercial sectors. Here's how they segment that market:

Individuals and households in Maine and New Hampshire

This is the foundational retail segment, deeply rooted in the Northern New England economic fabric. The bank operates 72 banking centers across Maine and New Hampshire as of September 30, 2025. The demographic profile shows a strong leaning toward established residents.

• Approximately 45% of primary retail account holders are aged 55 and older.
• This older demographic typically possesses investable assets between $250,000 and $2 million, driving demand for wealth management.
• Middle-to-upper-income professionals, often with household incomes exceeding $75,000, are another key group, demanding advanced digital banking and mortgage products.

The bank is actively growing its digital footprint; for instance, digital account openings saw a 131% rise by the third quarter of 2025. That's a clear signal of serving the digitally-inclined household.

Small to mid-sized businesses (SMBs) in Northern New England

SMBs represent the largest business-to-business segment and a primary engine for organic growth. The bank supports this segment with specialized lending, evidenced by the 2024 launch of its 'Maine Made Business' digital lending platform, which supported a 15% year-over-year increase in the commercial loan portfolio in 2024. The total loan portfolio grew 22% year-over-year as of the third quarter of 2025.

The overall loan book stood at $4.9 billion as of June 30, 2025. The committed loan pipelines show continued business focus; at $149.5 million at the end of Q2 2025, that was a 40% increase from the prior quarter.

Here's a snapshot of the overall lending scale supporting these business segments:

Metric	Amount as of June 30, 2025	Context
Total Loans	$4.9 billion	Total loan balances after Northway integration.
Loan Growth (Annualized)	4%	Loan growth for the second quarter of 2025.
Committed Loan Pipeline	$149.5 million	As of June 30, 2025.
Loan-to-Deposit Ratio	89%	As of June 30, 2025.

High-net-worth individuals utilizing wealth management services

This segment is served by Camden National Wealth Management and Camden Financial Consultants, offering investment advisory, trust, brokerage, and financial planning. The value of these relationships is clear in customer stickiness; clients using both banking and wealth management services show a churn rate of less than 2%, compared to over 8% for single-service users. This integrated service model is their most powerful retention tool for high-value retail clients.

While the exact 2025 Assets Under Administration (AUA) figure isn't in the latest reports, the historical trend shows growth; AUA increased +11% from FY2023. The focus here is on capturing the mass affluent retail consumer with investable assets between $250,000 and $2 million.

Commercial real estate and municipal entities

These entities fall under the broader commercial lending umbrella, which is a key area of focus. The loan portfolio growth mentioned earlier is driven across all segments, though residential mortgage production was sold off at a rate of 39% during Q2 2025. This implies a sustained focus on retaining and growing commercial and commercial real estate (CRE) loans on the balance sheet.

The company's loan portfolio is concentrated in Northern New England, making CRE and commercial loans a significant, albeit higher-risk, portion of their lending activity. The Northway acquisition, which closed January 2, 2025, added $1.2 billion in total assets, bolstering the overall commercial base.

The bank's commitment to this sector is also seen in its recognition, having received the Finance Authority of Maine Lender at Work for Maine Award for the 14th year. This suggests a long-standing relationship with Maine's business and governmental entities.

Finance: draft a comparison of Q2 2025 vs Q3 2025 loan pipeline activity by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Camden National Corporation's expenses as of late 2025.

The reported non-GAAP efficiency ratio for Camden National Corporation in Q3 2025 was 52.47%. This compares to 54.94% on a GAAP basis for the same period.

Occupancy and equipment costs are tied to the physical footprint, which following the Northway Financial merger on January 2, 2025, resulted in a combined institution with 73 branches across Maine and New Hampshire. As of September 29, 2025, the company reported 72 banking centers in Maine and New Hampshire.

For technology and data processing expenses, the focus is on efficiency gains realized through automation. In Q3 2025, 143 bots processed over 5 million items, resulting in savings equivalent to 74k hours. Digital adoption is evident with a 131% increase in digital account origination during the same quarter.

Employee salaries and benefits are a major component of operating costs. Camden National Corporation had 650+ employees as of early 2025. For context on expense movement, non-interest expense in Q3 2025 totaled $35.9 million, a 4% decrease from Q2 2025, reflecting reduced merger and acquisition costs and synergies. Excluding core deposit intangible amortization and M&A costs, non-interest expense for Q3 2025 was $34.1 million. Management guided Q4 non-interest expense to be between $36 million and $36.5 million.

Interest expense on deposits and borrowings drives a significant portion of the cost of funds. The reported Net Interest Margin for Q3 2025 expanded 10 basis points quarter-over-quarter to 3.16%. Net interest income for Q3 2025 was $51.3 million. The core Net Interest Margin, which excludes purchase accounting accretion, was 2.82% in Q3 2025.

Here's a quick look at key cost and efficiency metrics from Q3 2025:

Metric	Value	Period
Non-GAAP Efficiency Ratio	52.47%	Q3 2025
GAAP Efficiency Ratio	54.94%	Q3 2025
Non-Interest Expense (Non-GAAP Core)	$34.1 million	Q3 2025
Net Interest Margin (Reported)	3.16%	Q3 2025
Net Interest Margin (Core)	2.82%	Q3 2025

The operational side shows where technology investment translates to cost avoidance:

• Number of Banking Centers: 73 (post-merger)
• Number of Employees: 650+
• Bots Processing Items: 143
• Digital Account Origination Increase: 131%
• Total Items Processed by Bots: 5M+

Finance: draft 13-week cash view by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Revenue Streams

You're looking at how Camden National Corporation actually brings in the money, which is the core of any business model. For a bank like Camden National Corporation, the revenue streams are pretty standard, but the recent acquisition of Northway Financial, Inc. definitely shifted the scale of these numbers, especially as they realize those cost synergies.

The primary engine remains the spread between what they earn on assets and what they pay for liabilities. You can see the quarterly movement in the two main income components here:

Revenue Component	Period	Amount
Net Interest Income (NII)	Q1 2025	$48.9 million
Net Interest Income (NII)	Q2 2025	$49.2 million
Non-interest Income	Q2 2025	$13.06 million

Net Interest Income (NII) from loans and investments was reported at $49.2 million for the second quarter of 2025. This is up from the first quarter of 2025, where NII was $48.9 million. Also, the core net interest margin improved to 2.70% for Q2 2025, up from 2.68% in Q1 2025. That's a small but meaningful tick up in profitability on the core lending business.

Non-interest income, which covers things like service charges and fees, is the second major piece. For the first quarter of 2025, Camden National Corporation projected fee income to land between $12.5 million and $13 million. By the second quarter of 2025, total non-interest income hit $13.06 million. This stream also includes revenue from wealth management and trust services, which Camden National Corporation delivers through Camden National Wealth Management, a division of Camden National Bank.

Another component feeding into non-interest income is the activity in the mortgage pipeline. Camden National Corporation continues to sell the majority of its residential mortgage production, which generates gains on sale. Here's the split on what they sold:

• For the first quarter of 2025, they sold 58% of their residential mortgage production.
• For the second quarter of 2025, that percentage decreased to 39% of total production.

The decrease in Q1 2025 mortgage banking income was noted as being driven partly by the negative change in fair value on residential mortgage loan pipelines, which is a direct result of this sales strategy and market conditions. The wealth management and trust services are offered alongside other services like investment management, financial planning, and trust administration, where they can serve as a corporate Trustee, Co-Trustee, or Agent for Trustee across the United States.

Finance: draft 13-week cash view by Friday.