Camden National Corporation (CAC): Business Model Canvas [Jan-2025 Mis à jour]

Niché au cœur du Maine, Camden National Corporation (CAC) apparaît comme une puissance bancaire régionale dynamique, tissant des solutions financières innovantes et des liens communautaires profondément enracinés. En tirant stratégiquement une toile complète du modèle commercial, cette institution financière transforme les paradigmes bancaires traditionnels, offrant des services personnalisés qui mélangent de manière transparente l'innovation numérique avec une expertise locale axée sur les relations. De la gestion des pattes de patrimoine sur mesure aux plateformes numériques de pointe, CAC montre comment une banque régionale peut créer une valeur exceptionnelle en comprenant et en répondant aux besoins financiers nuancés du Maine et des clients commerciaux et individuels diversifiés de la Nouvelle-Angleterre.

Camden National Corporation (CAC) - Modèle d'entreprise: partenariats clés

Associations d'entreprises locales dans la région du Maine et de la Nouvelle-Angleterre

Camden National Corporation maintient des partenariats stratégiques avec:

• Chambre de commerce de l'État du Maine
• Association des banquiers de la Nouvelle-Angleterre
• Chambre de commerce régionale de Portland

Association	Focus de partenariat	Valeur de collaboration annuelle
Chambre de commerce de l'État du Maine	Extension du réseau d'entreprise	$125,000
Association des banquiers de la Nouvelle-Angleterre	Stratégie financière régionale	$87,500

Fournisseurs d'assurance pour les services financiers complémentaires

Les relations de partenariat d'assurance clés comprennent:

• Andover Companies
• Groupe mutuel du Maine
• Assurance mutuelle Liberty

Partenaire d'assurance	Type de service	Revenus de partenariat annuel
Andover Companies	Propriété & Assurance victime	2,3 millions de dollars
Groupe mutuel du Maine	Assurance commerciale	1,7 million de dollars

Vendeurs technologiques pour les plateformes bancaires numériques

Partenariats technologiques numériques:

• Jack Henry & Associés
• Finerv
• Services Cloud Microsoft

Partenaire technologique	Focus technologique	Investissement technologique annuel
Jack Henry & Associés	Logiciel bancaire de base	3,5 millions de dollars
Finerv	Solutions bancaires numériques	2,1 millions de dollars

Partenaires de réseau hypothécaire et de prêt

Réseaux de partenariat de prêt:

• Fannie Mae
• Freddie Mac
• Banque fédérale sur les prêts immobiliers de Boston

Partenaire de prêt	Portée du partenariat	Volume de prêt annuel
Fannie Mae	Prêts hypothécaires résidentiels	450 millions de dollars
Freddie Mac	Titres hypothécaires	350 millions de dollars

Organisations d'investissement et de développement communautaires

Partenariats de développement communautaire:

• Fondation communautaire du Maine
• Consortium de crédit d'impôt sur les nouveaux marchés
• Agences de développement économique locales

Partenaire communautaire	Focus d'investissement	Investissement communautaire annuel
Fondation communautaire du Maine	Développement économique régional	1,2 million de dollars
Consortium de crédit d'impôt sur les nouveaux marchés	Infrastructure communautaire	$850,000

Camden National Corporation (CAC) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et personnels

En 2024, Camden National Corporation exploite 61 bureaux bancaires dans le Maine. Le total des actifs déclarés à 8,2 milliards de dollars. Le revenu net des intérêts pour 2023 était de 238,4 millions de dollars.

Catégorie de service bancaire	Comptes totaux	Équilibre moyen
Vérification commerciale	15,342	$187,500
Vérification personnelle	87,654	$4,250
Comptes d'épargne	62,987	$12,750

Prêts hypothécaires et origine

Le portefeuille de prêts hypothécaires d'une valeur de 1,9 milliard de dollars en 2023. Les origines hypothécaires résidentielles ont totalisé 412 millions de dollars.

• Prêts hypothécaires résidentiels: 1,6 milliard de dollars
• Prêts immobiliers commerciaux: 1,1 milliard de dollars
• Prêts de construction et de développement: 287 millions de dollars

Advisory de gestion de la patrimoine et d'investissement

Total des actifs sous gestion: 2,3 milliards de dollars. La division de gestion de patrimoine génère 42,6 millions de dollars de revenus annuels.

Service d'investissement	Total des clients	Valeur moyenne du compte
Planification de la retraite	8,765	$525,000
Avis d'investissement	6,432	$675,000

Développement de la plate-forme bancaire numérique

Les transactions bancaires numériques ont augmenté de 37% en 2023. Les utilisateurs des banques mobiles ont atteint 92 000.

• Utilisateurs bancaires en ligne: 127 500
• Téléchargements d'applications bancaires mobiles: 64 300
• Volume de transaction numérique: 3,2 millions par mois

Programmes d'éducation financière axés sur la communauté

A investi 1,2 million de dollars dans des initiatives de littératie financière dans le Maine en 2023.

• Ateliers financiers organisés: 87
• Les étudiants ont atteint les programmes d'éducation: 5 600
• Subventions communautaires pour l'éducation financière: 350 000 $

Camden National Corporation (CAC) - Modèle d'entreprise: Ressources clés

Strait réseau bancaire régional dans le Maine

Camden National Corporation exploite 61 bureaux bancaires au total dans le Maine en 2023. La banque maintient une présence concentrée dans 14 comtés de l'État.

Métrique géographique	Quantité
Total des bureaux bancaires	61
Les comtés servis	14
Actif total	7,9 milliards de dollars

Équipe de gestion financière expérimentée

L'équipe de direction comprend 7 cadres supérieurs avec une expérience bancaire moyenne de 22 ans.

• Gregory A. Dufour - Président et chef de la direction
• Kevin J. North - directeur financier
• Sean C. Gray - directeur de l'exploitation

Infrastructure de technologie bancaire numérique avancée

L'investissement technologique en 2023 a totalisé 12,4 millions de dollars, en se concentrant sur les plateformes bancaires numériques et les améliorations de la cybersécurité.

Catégorie d'investissement technologique	Dépense
Plate-forme bancaire numérique	6,2 millions de dollars
Cybersécurité	4,7 millions de dollars
Développement des banques mobiles	1,5 million de dollars

Systèmes de gestion de la relation client robustes

Camden National Corporation maintient Plus de 180 000 comptes clients actifs avec un système CRM complet suivant les interactions et les préférences des clients.

Portefeuille complet de produits financiers

• Services bancaires personnels
• Prêts commerciaux
• Gestion de la richesse
• Banque des petites entreprises
• Services hypothécaires

Catégorie de produits	Valeur totale du portefeuille
Prêts commerciaux	3,2 milliards de dollars
Hypothèques résidentielles	1,8 milliard de dollars
Prêts à la consommation	1,5 milliard de dollars

Camden National Corporation (CAC) - Modèle d'entreprise: propositions de valeur

Expérience bancaire locale personnalisée

Camden National Corporation propose des services bancaires personnalisés dans 61 succursales du Maine. Au quatrième trimestre 2023, la banque dessert environ 88 000 clients individuels et commerciaux avec des solutions financières localisées.

Catégorie de service	Nombre d'offres
Produits bancaires personnels	24
Produits bancaires d'entreprise	18
Services bancaires numériques	12

Taux d'intérêt concurrentiels et produits financiers

En janvier 2024, Camden National Corporation fournit des tarifs compétitifs:

• Compte d'épargne personnelle: 0,50% apy
• Compte du marché monétaire: 1,25% apy
• Compte de courant des entreprises: 0,25% apy
• Taux de CD à 5 ans: 4,35% APY

Engagement et soutien communautaires solides

En 2023, Camden National Corporation a investi 1,2 million de dollars dans des initiatives locales de développement communautaire dans le Maine.

Catégorie d'investissement communautaire	Montant investi
Subventions locales aux petites entreprises	$450,000
Bourses éducatives	$275,000
Projets d'infrastructure communautaire	$475,000

Solutions bancaires numériques et traditionnelles complètes

Adoption des services bancaires numériques à partir de 2023:

• Utilisateurs de la banque mobile: 62 000
• Utilisateurs bancaires en ligne: 71 500
• Volume de transaction numérique: 3,4 millions de transactions

Conseils financiers sur mesure pour les particuliers et les entreprises

Camden National Corporation fournit des services de conseil financier spécialisés:

Service consultatif	Nombre de conseillers dédiés
Planification financière personnelle	42
Consultants en banque commerciale	28
Spécialistes de la gestion de la patrimoine	16

Camden National Corporation (CAC) - Modèle d'entreprise: relations clients

Approche de service client personnalisé

Camden National Corporation maintient 61 succursales à service complet dans le Maine en 2023, avec une stratégie de service client axée sur les expériences bancaires individualisées.

Métrique du service client	2023 données
Évaluation moyenne de satisfaction du client	4.3/5
Taux de rétention de la clientèle	87.5%
Interactions annuelles de service à la clientèle	342,000

Gestion des relations avec les succursales

Couverture du réseau de succursale: 61 emplacements à travers le Maine, en fournissant un engagement direct client en personne.

• Banquiers personnels dédiés dans chaque succursale
• Services de consultation financière personnalisés
• Capacités de prise de décision locales

Assistance bancaire en ligne et mobile

Canal bancaire numérique	2023 Statistiques des utilisateurs
Utilisateurs de la banque mobile	48,700
Utilisateurs de la banque en ligne	62,500
Volume de transaction numérique	3,2 millions de transactions

Commanditaires des événements communautaires

Camden National Corporation a investi 275 000 $ dans des parrainages locaux d'événements communautaires en 2023.

• Parrainages du programme éducatif
• Événements locaux de développement économique
• Soutien de l'organisation à but non lucratif

Gestionnaires de relations dédiés pour les clients commerciaux

Segment bancaire d'entreprise	2023 données
Total des clients bancaires d'entreprise	4,200
Gestionnaires de relations dédiées	37
Portfolio client moyen par gestionnaire	113 clients

Camden National Corporation (CAC) - Modèle d'entreprise: canaux

Réseau de succursale physique dans le Maine

Camden National Corporation exploite 61 succursales à service complet dans le Maine en 2023.

Type de succursale	Nombre d'emplacements	Couverture géographique
Branches à service complet	61	À travers le Maine
Zones de service primaires	Régions du milieu de la côte et du sud du Maine	Présence concentrée

Plateforme bancaire en ligne

Camden National Corporation fournit des services bancaires en ligne complets avec les fonctionnalités suivantes:

• Plateforme Web sécurisée
• Capacités de gestion des comptes
• Accès à l'historique des transactions
• Services de paiement de factures
• Options de transfert de fonds

Application bancaire mobile

Disponibilité de la plate-forme	Télécharger des statistiques
IOS App Store	4.6 / 5
Google Play Store	4,5 / 5

Services bancaires téléphoniques

Support client 24/7 disponible avec une ligne d'assistance dédiée: (800) 870-9676

Réseau ATM

Type de guichet automatique	Nombre total	Gamme de services
MAT propriétaires	70	Couverture de l'État du Maine
ATM du réseau partagé	30,000+	Accès à l'échelle nationale

Camden National Corporation (CAC) - Modèle d'entreprise: segments de clientèle

Maine et les entreprises régionales de la Nouvelle-Angleterre

En 2024, Camden National Corporation dessert environ 575 clients commerciaux dans la région du Maine et de la Nouvelle-Angleterre. Portfolio total de prêts commerciaux: 1,2 milliard de dollars.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Fabrication	87	3,4 millions de dollars
Hospitalité	112	2,1 millions de dollars
Vente au détail	156	1,7 million de dollars

Clients bancaires de détail individuels

Total des clients bancaires au détail: 142 500. Déchange démographique:

• 18 à 35 ans: 35 625 clients
• 36 à 55 ans: 47 500 clients
• 56 ans et plus: 59 375 clients

Clients d'entreprise de petite à moyenne

Base de clientèle PME: 3 250 entreprises. Portfolio total de prêts aux PME: 425 millions de dollars.

Taille de l'entreprise	Nombre de clients	Ligne de crédit moyenne
Micro-entreprises	1,450	$125,000
Petites entreprises	1,350	$350,000
Entreprises moyennes	450	$750,000

Clients de gestion de patrimoine et d'investissement

Clients totaux de gestion de patrimoine: 8 750. Actif sous gestion: 1,8 milliard de dollars.

• Individus à haute valeur nette: 2 625 clients
• Masse aisé: 4 375 clients
• Planification de la retraite: 1 750 clients

Organisations locales à but non lucratif et communautaires

Base de clients à but non lucratif: 215 organisations. Investissement total de la communauté: 12,5 millions de dollars.

Type d'organisation	Nombre de clients	Soutien annuel moyen
Établissements d'enseignement	45	$85,000
Organisations de soins de santé	62	$125,000
Groupes de services communautaires	108	$45,000

Camden National Corporation (CAC) - Modèle d'entreprise: Structure des coûts

Opérations de succursales et d'entretien

En 2023, Camden National Corporation a maintenu 62 succursales dans le Maine. Les coûts annuels de maintenance et d'exploitation des succursales étaient d'environ 8,4 millions de dollars.

Catégorie de coûts	Dépenses annuelles
Entretien d'installation	3,2 millions de dollars
Services publics	1,6 million de dollars
Loyer et occupation	3,6 millions de dollars

Investissement infrastructure technologique

Les dépenses d'infrastructure technologique pour 2023 ont totalisé 5,7 millions de dollars.

• Investissements en cybersécurité: 1,9 million de dollars
• Mises à niveau de la plate-forme bancaire numérique: 2,3 millions de dollars
• Maintenance matérielle et logicielle: 1,5 million de dollars

Salaires et avantages sociaux des employés

Les dépenses totales du personnel pour 2023 étaient de 48,3 millions de dollars.

Type de dépenses	Montant
Salaires de base	35,6 millions de dollars
Avantages sociaux	6,2 millions de dollars
Contributions à la retraite	4,5 millions de dollars
Autre compensation	2 millions de dollars

Frais de conformité réglementaire

Les coûts liés à la conformité pour 2023 s'élevaient à 3,9 millions de dollars.

• Frais juridiques et de conseil: 1,7 million de dollars
• Frais d'audit et de rapport: 1,2 million de dollars
• Formation en conformité: 1 million de dollars

Coûts de marketing et d'acquisition des clients

Les dépenses de marketing totales en 2023 étaient de 2,6 millions de dollars.

Canal de marketing	Dépenses
Marketing numérique	1,1 million de dollars
Publicité traditionnelle	0,8 million de dollars
Parrainages communautaires	0,4 million de dollars
Programmes d'acquisition de clients	0,3 million de dollars

Camden National Corporation (CAC) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et hypothèques

Pour l'exercice 2023, Camden National Corporation a déclaré un revenu net d'intérêts de 218,4 millions de dollars. La répartition du portefeuille de prêts comprend:

Catégorie de prêt	Solde total
Prêts immobiliers commerciaux	2,1 milliards de dollars
Prêts hypothécaires résidentiels	1,3 milliard de dollars
Prêts commerciaux	892 millions de dollars
Prêts à la consommation	413 millions de dollars

Frais de service bancaire

Les frais de service bancaire pour 2023 ont totalisé 42,6 millions de dollars, avec les catégories de frais suivants:

• Frais de maintenance du compte: 15,3 millions de dollars
• Frais de transaction: 12,8 millions de dollars
• Frais de découvert: 8,5 millions de dollars
• Autres frais de service bancaire: 6 millions de dollars

Frais de conseil en gestion de la patrimoine

Les services de conseil en gestion de patrimoine ont généré 27,3 millions de dollars de revenus pour 2023, avec des actifs sous gestion (AUM) de 1,9 milliard de dollars.

Commissions de produits d'investissement

Les commissions de produits d'investissement pour 2023 ont atteint 18,7 millions de dollars, dérivé de:

Produit d'investissement	Revenus de commission
Fonds communs de placement	8,2 millions de dollars
Produits de planification de la retraite	6,5 millions de dollars
Services de courtage	4 millions de dollars

Revenus des transactions bancaires numériques

Les revenus des transactions bancaires numériques pour 2023 s'élevaient à 12,4 millions de dollars, avec la ventilation du service numérique suivant:

• Transactions bancaires mobiles: 6,9 millions de dollars
• Services de paiement de factures en ligne: 3,2 millions de dollars
• Traitement des paiements numériques: 2,3 millions de dollars

Camden National Corporation (CAC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Camden National Corporation over others in Northern New England. It boils down to a blend of local focus and regional scale, backed by solid financials.

Camden National Corporation, as Northern New England's largest publicly traded bank holding company, offers a value proposition built on its expanded size following the January 2, 2025, merger with Northway Financial, Inc..

Financial Metric	Value (As of Late 2025)
Total Assets	$7.0 billion
Total Loans	$5.0 billion (As of September 30, 2025)
Total Deposits	$5.6 billion (As of March 31, 2025)
Q3 2025 Net Income	$21.2 million (Record performance)
Q3 2025 Diluted EPS	$1.25

Full-service community banking with personalized, high-touch service

Camden National Bank emphasizes a community-oriented approach, complementing its digital offerings with personal interaction. This is evidenced by its operational structure and recent performance metrics.

• Delivers a broad array of banking and other financial services to consumer, institutional, municipal, non-profit and commercial customers.
• Maintains a strong asset quality profile, with non-performing assets at 0.12% of total assets as of September 30, 2025.
• Achieved a non-GAAP efficiency ratio of 52.47% for the third quarter of 2025, reflecting operational efficiency.
• Reported a loan-to-deposit ratio of 93% in Q3 2025.

Comprehensive wealth management through Camden National Wealth Management

The wealth management division provides fiduciary and asset management services to individuals and institutions, contributing significantly to non-interest income.

The segment showed strong momentum in the third quarter of 2025.

• Non-interest income rose by 8% to $14.1 million in Q3 2025, bolstered by wealth and brokerage business lines.
• Assets Under Administration (AUA) for the combined entity was approximately $2.0 billion following the merger.
• Services are delivered by Camden National Wealth Management.

Convenience of a large regional footprint in Northern New England

The acquisition of Northway Financial, Inc. expanded the physical presence across Maine and New Hampshire, creating a contiguous regional footprint.

Here's the quick math on the physical scale:

Geographic Metric	Count (As of Early/Mid 2025)
Total Banking Centers/Branches	73
States Served	Maine and New Hampshire

Financial stability and a long-standing history since 1875

The institution's longevity provides a foundation of trust, reinforced by strong capital metrics as of late 2025.

• Camden National Bank was founded in 1875.
• The parent company, Camden National Corporation, went public in 1997.
• Return on average equity (ROE) for Q3 2025 was 12.75%.
• Return on average tangible equity (non-GAAP) for Q3 2025 was 19.14%.
• Book value per share increased by 4% to $39.97 in Q3 2025.

Finance: draft pro-forma capital ratio comparison for Q4 2025 by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Customer Relationships

Relationship-based banking via in-branch personal consultation remains central to Camden National Corporation's model, even with digital expansion. You see this in the physical footprint supporting local decision-making. As of the third quarter of 2025, Camden National Bank operates 72 banking centers across Maine and New Hampshire. These physical locations are still the engine for core business, generating over 60% of new commercial loan originations and 45% of new consumer deposit accounts in Q1 2025.

Dedicated commercial and wealth management relationship managers are key for high-value segments. The focus on integrated services is clear: clients utilizing both banking and Camden National Wealth Management services show a churn rate of less than 2%, a significant retention advantage over the over 8% churn rate for single-service users. To support this, Camden National Wealth Management expanded its team in June 2025 with the addition of a Senior Wealth Relationship Manager and a Portfolio Manager.

Self-service digital tools handle routine needs, blending convenience with the local brand promise. The 'Maine Made Banking' campaign specifically drove a 17% growth in mobile deposit users. Furthermore, the 2024 digital lending platform launch resulted in a 20% increase in new business checking account openings in the subsequent quarter.

Community engagement builds local brand loyalty, which is a measurable asset. The Leaders & Luminaries Awards program exemplifies this commitment, especially in the Bank's 150th year. Here's a look at the recent commitment data:

Metric	2025 Data	Historical Context
Total Grant Funding Awarded (2025)	$29,000	Since inception in 2011, total awarded is $293,000 to 75 nonprofits.
2025 Award Recipients	Seven inspiring board members recognized.	The 2024 awards totaled $22,000.
2025 Nominations Received	Over 120 nominations.	The 2025 program included Maine and New Hampshire nonprofits for the first time.
2025 Grant Structure	Five winners received $5,000 each; two Spotlight winners received $2,000 each.	The 2025 total grant funding was $29,000.

This community focus correlates with high customer perception. A 2024 independent study ranked Camden National first among Maine-based banks for 'Trust' at 87% positive and 'Community Involvement' at 91% positive. The bank also earned the Financial Authority of Maine's "Lender at Work for Maine" Award for the 15th consecutive year as of November 2025.

You can see the relationship strategy reflected in the executive team structure, which includes a Chief Experience and Marketing Officer who commented on the community awards. The bank's overall asset base as of Q3 2025 was approximately $6.9 billion.

• Relationship model offers preferential pricing for multi-account customers.
• Commercial team engages in direct B2B sales calls and networking.
• The bank uses its NCR analytics platform for customer segmentation, achieving a 28% open rate for personalized email campaigns in 2024.

Camden National Corporation (CAC) - Canvas Business Model: Channels

You're looking at how Camden National Corporation gets its services-from basic checking to complex wealth planning-into the hands of its Northern New England customers as of late 2025. The approach is clearly omnichannel, balancing the traditional trust of a community bank with modern digital efficiency.

The physical footprint remains a core delivery mechanism. Following the January 2, 2025, merger with Northway Financial, Camden National Corporation operates a network of 72 banking centers across Maine and New Hampshire, as reported in their Third Quarter 2025 filings. This physical presence is not just for transactions; it is where high-touch relationship banking happens. These centers are responsible for a significant portion of business development, driving over 60% of new commercial loan originations and 45% of new consumer deposit accounts.

The digital channel is rapidly gaining ground, complementing the physical network. Camden National Bank offers its latest digital banking capabilities to empower customers to bank how they want. The proprietary digital platforms include MortgageTouch for consumer borrowers, BusinessTouch for small businesses, and TreasuryLink for commercial customers. While the overall U.S. adult digital banking adoption rate is over 83% as of 2025, Camden National's own digital adoption shows strong momentum, with the platform accounting for 32% of all new retail customer acquisitions.

For specialized, advice-based services, Camden National Corporation relies on dedicated personnel. Camden National Wealth Management delivers comprehensive investment and financial planning. The specialized sales team focused on commercial lending and wealth management was key to achieving an 8.3% year-over-year increase in the commercial loan portfolio during 2024. This direct sales force is crucial for cross-selling and deepening the multi-product relationships that the bank values, as clients using both banking and wealth management services exhibit a churn rate of less than 2%.

Access points are rounded out by self-service technology. The bank maintains a network of 76 ATMs across its service area. This physical infrastructure supports the broader goal of providing convenient access, whether that means an in-person conversation or a quick transaction via a digital tool.

Here's a quick look at the scale of the physical and digital distribution as of late 2025:

Channel Component	Metric/Count	Data Point Context
Physical Banking Centers	72	Number of locations across Maine and New Hampshire (Q3 2025 data).
ATMs	76	Total number of automated teller machines operated by the bank.
Commercial Loan Origination Share	60%	Percentage of new commercial loan originations driven by physical centers.
New Retail Deposit Share	45%	Percentage of new consumer deposit accounts generated via physical centers.
New Retail Customer Acquisition Share	32%	Percentage of all new retail customers acquired through the digital platform.
Digital Usage Growth (2024)	40%	Increase in usage for digital account opening and loan applications during 2024.

The bank's channel strategy emphasizes where different customer needs are met:

• Physical branch network for high-touch, relationship-based banking.
• Digital platform for convenience and self-service transactions.
• Direct sales force for complex commercial and wealth management advice.
• Proprietary digital platforms include MortgageTouch, BusinessTouch, and TreasuryLink.
• Geographic reach extends across Maine, New Hampshire, and lending offices in Massachusetts.

Camden National Corporation (CAC) - Canvas Business Model: Customer Segments

You're looking at the core groups Camden National Corporation (CAC) serves across Maine and New Hampshire, especially after integrating Northway Financial, Inc. in early 2025. The overall scale is significant; as of September 30, 2025, the combined entity managed total assets of approximately $6.9 billion. This scale dictates the breadth of their customer focus.

The customer base is distinctly split between consumer and commercial needs, a strategy informed by maximizing lifetime value, particularly in the mass affluent and commercial sectors. Here's how they segment that market:

Individuals and households in Maine and New Hampshire

This is the foundational retail segment, deeply rooted in the Northern New England economic fabric. The bank operates 72 banking centers across Maine and New Hampshire as of September 30, 2025. The demographic profile shows a strong leaning toward established residents.

• Approximately 45% of primary retail account holders are aged 55 and older.
• This older demographic typically possesses investable assets between $250,000 and $2 million, driving demand for wealth management.
• Middle-to-upper-income professionals, often with household incomes exceeding $75,000, are another key group, demanding advanced digital banking and mortgage products.

The bank is actively growing its digital footprint; for instance, digital account openings saw a 131% rise by the third quarter of 2025. That's a clear signal of serving the digitally-inclined household.

Small to mid-sized businesses (SMBs) in Northern New England

SMBs represent the largest business-to-business segment and a primary engine for organic growth. The bank supports this segment with specialized lending, evidenced by the 2024 launch of its 'Maine Made Business' digital lending platform, which supported a 15% year-over-year increase in the commercial loan portfolio in 2024. The total loan portfolio grew 22% year-over-year as of the third quarter of 2025.

The overall loan book stood at $4.9 billion as of June 30, 2025. The committed loan pipelines show continued business focus; at $149.5 million at the end of Q2 2025, that was a 40% increase from the prior quarter.

Here's a snapshot of the overall lending scale supporting these business segments:

Metric	Amount as of June 30, 2025	Context
Total Loans	$4.9 billion	Total loan balances after Northway integration.
Loan Growth (Annualized)	4%	Loan growth for the second quarter of 2025.
Committed Loan Pipeline	$149.5 million	As of June 30, 2025.
Loan-to-Deposit Ratio	89%	As of June 30, 2025.

High-net-worth individuals utilizing wealth management services

This segment is served by Camden National Wealth Management and Camden Financial Consultants, offering investment advisory, trust, brokerage, and financial planning. The value of these relationships is clear in customer stickiness; clients using both banking and wealth management services show a churn rate of less than 2%, compared to over 8% for single-service users. This integrated service model is their most powerful retention tool for high-value retail clients.

While the exact 2025 Assets Under Administration (AUA) figure isn't in the latest reports, the historical trend shows growth; AUA increased +11% from FY2023. The focus here is on capturing the mass affluent retail consumer with investable assets between $250,000 and $2 million.

Commercial real estate and municipal entities

These entities fall under the broader commercial lending umbrella, which is a key area of focus. The loan portfolio growth mentioned earlier is driven across all segments, though residential mortgage production was sold off at a rate of 39% during Q2 2025. This implies a sustained focus on retaining and growing commercial and commercial real estate (CRE) loans on the balance sheet.

The company's loan portfolio is concentrated in Northern New England, making CRE and commercial loans a significant, albeit higher-risk, portion of their lending activity. The Northway acquisition, which closed January 2, 2025, added $1.2 billion in total assets, bolstering the overall commercial base.

The bank's commitment to this sector is also seen in its recognition, having received the Finance Authority of Maine Lender at Work for Maine Award for the 14th year. This suggests a long-standing relationship with Maine's business and governmental entities.

Finance: draft a comparison of Q2 2025 vs Q3 2025 loan pipeline activity by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Camden National Corporation's expenses as of late 2025.

The reported non-GAAP efficiency ratio for Camden National Corporation in Q3 2025 was 52.47%. This compares to 54.94% on a GAAP basis for the same period.

Occupancy and equipment costs are tied to the physical footprint, which following the Northway Financial merger on January 2, 2025, resulted in a combined institution with 73 branches across Maine and New Hampshire. As of September 29, 2025, the company reported 72 banking centers in Maine and New Hampshire.

For technology and data processing expenses, the focus is on efficiency gains realized through automation. In Q3 2025, 143 bots processed over 5 million items, resulting in savings equivalent to 74k hours. Digital adoption is evident with a 131% increase in digital account origination during the same quarter.

Employee salaries and benefits are a major component of operating costs. Camden National Corporation had 650+ employees as of early 2025. For context on expense movement, non-interest expense in Q3 2025 totaled $35.9 million, a 4% decrease from Q2 2025, reflecting reduced merger and acquisition costs and synergies. Excluding core deposit intangible amortization and M&A costs, non-interest expense for Q3 2025 was $34.1 million. Management guided Q4 non-interest expense to be between $36 million and $36.5 million.

Interest expense on deposits and borrowings drives a significant portion of the cost of funds. The reported Net Interest Margin for Q3 2025 expanded 10 basis points quarter-over-quarter to 3.16%. Net interest income for Q3 2025 was $51.3 million. The core Net Interest Margin, which excludes purchase accounting accretion, was 2.82% in Q3 2025.

Here's a quick look at key cost and efficiency metrics from Q3 2025:

Metric	Value	Period
Non-GAAP Efficiency Ratio	52.47%	Q3 2025
GAAP Efficiency Ratio	54.94%	Q3 2025
Non-Interest Expense (Non-GAAP Core)	$34.1 million	Q3 2025
Net Interest Margin (Reported)	3.16%	Q3 2025
Net Interest Margin (Core)	2.82%	Q3 2025

The operational side shows where technology investment translates to cost avoidance:

• Number of Banking Centers: 73 (post-merger)
• Number of Employees: 650+
• Bots Processing Items: 143
• Digital Account Origination Increase: 131%
• Total Items Processed by Bots: 5M+

Finance: draft 13-week cash view by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Revenue Streams

You're looking at how Camden National Corporation actually brings in the money, which is the core of any business model. For a bank like Camden National Corporation, the revenue streams are pretty standard, but the recent acquisition of Northway Financial, Inc. definitely shifted the scale of these numbers, especially as they realize those cost synergies.

The primary engine remains the spread between what they earn on assets and what they pay for liabilities. You can see the quarterly movement in the two main income components here:

Revenue Component	Period	Amount
Net Interest Income (NII)	Q1 2025	$48.9 million
Net Interest Income (NII)	Q2 2025	$49.2 million
Non-interest Income	Q2 2025	$13.06 million

Net Interest Income (NII) from loans and investments was reported at $49.2 million for the second quarter of 2025. This is up from the first quarter of 2025, where NII was $48.9 million. Also, the core net interest margin improved to 2.70% for Q2 2025, up from 2.68% in Q1 2025. That's a small but meaningful tick up in profitability on the core lending business.

Non-interest income, which covers things like service charges and fees, is the second major piece. For the first quarter of 2025, Camden National Corporation projected fee income to land between $12.5 million and $13 million. By the second quarter of 2025, total non-interest income hit $13.06 million. This stream also includes revenue from wealth management and trust services, which Camden National Corporation delivers through Camden National Wealth Management, a division of Camden National Bank.

Another component feeding into non-interest income is the activity in the mortgage pipeline. Camden National Corporation continues to sell the majority of its residential mortgage production, which generates gains on sale. Here's the split on what they sold:

• For the first quarter of 2025, they sold 58% of their residential mortgage production.
• For the second quarter of 2025, that percentage decreased to 39% of total production.

The decrease in Q1 2025 mortgage banking income was noted as being driven partly by the negative change in fair value on residential mortgage loan pipelines, which is a direct result of this sales strategy and market conditions. The wealth management and trust services are offered alongside other services like investment management, financial planning, and trust administration, where they can serve as a corporate Trustee, Co-Trustee, or Agent for Trustee across the United States.

Finance: draft 13-week cash view by Friday.