Camden National Corporation (CAC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Aninhado no coração do Maine, a Camden National Corporation (CAC) surge como uma potência bancária regional dinâmica, tecendo soluções financeiras inovadoras e conexões comunitárias profundas. Ao aproveitar estrategicamente uma tela abrangente do modelo de negócios, essa instituição financeira transforma os paradigmas bancários tradicionais, oferecendo serviços personalizados que misturam perfeitamente a inovação digital com a experiência local orientada por relacionamento. Desde o gerenciamento de patrimônio personalizado até as plataformas digitais de ponta, o CAC demonstra como um banco regional pode criar um valor excepcional, entendendo e respondendo às necessidades financeiras diferenciadas dos diversos clientes e clientes individuais da Nova Inglaterra.

Camden National Corporation (CAC) - Modelo de Negócios: Principais Parcerias

Associações comerciais locais na região do Maine e Nova Inglaterra

Camden National Corporation mantém parcerias estratégicas com:

• Câmara de Comércio do Estado do Maine
• Associação de banqueiros da Nova Inglaterra
• Câmara de Comércio Regional de Portland

Associação	Foco em parceria	Valor anual de colaboração
Câmara de Comércio do Estado do Maine	Expansão da rede de negócios	$125,000
Associação de banqueiros da Nova Inglaterra	Estratégia Financeira Regional	$87,500

Provedores de seguros para serviços financeiros complementares

Os principais relacionamentos de parceria de seguro incluem:

• Empresas de Andover
• Grupo mútuo do Maine
• Liberty Mutual Insurance

Parceiro de seguro	Tipo de serviço	Receita anual de parceria
Empresas de Andover	Propriedade & Seguro contra acidentes	US $ 2,3 milhões
Grupo mútuo do Maine	Seguro comercial	US $ 1,7 milhão

Fornecedores de tecnologia para plataformas bancárias digitais

Parcerias de tecnologia digital:

• Jack Henry & Associados
• Fiserv
• Serviços em nuvem da Microsoft

Parceiro de tecnologia	Foco em tecnologia	Investimento de tecnologia anual
Jack Henry & Associados	Software bancário principal	US $ 3,5 milhões
Fiserv	Soluções bancárias digitais	US $ 2,1 milhões

Parceiros de rede de hipotecas e empréstimos

Redes de parceria em empréstimos:

• Fannie Mae
• Freddie Mac
• Banco Federal de Empréstimos à habitação de Boston

Parceiro de empréstimo	Escopo da parceria	Volume anual de empréstimos
Fannie Mae	Empréstimo de hipoteca residencial	US $ 450 milhões
Freddie Mac	Títulos hipotecários	US $ 350 milhões

Organizações de investimento e desenvolvimento comunitário

Parcerias de desenvolvimento comunitário:

• Maine Community Foundation
• Novos mercados consórcio de crédito tributário
• Agências de desenvolvimento econômico local

Parceiro comunitário	Foco de investimento	Investimento comunitário anual
Maine Community Foundation	Desenvolvimento Econômico Regional	US $ 1,2 milhão
Novos mercados consórcio de crédito tributário	Infraestrutura comunitária	$850,000

Camden National Corporation (CAC) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e pessoais

A partir de 2024, a Camden National Corporation opera 61 escritórios bancários em todo o Maine. Total de ativos relatados em US $ 8,2 bilhões. A receita de juros líquidos de 2023 foi de US $ 238,4 milhões.

Categoria de serviço bancário	Contas totais	Balanço médio
Verificação comercial	15,342	$187,500
Verificação pessoal	87,654	$4,250
Contas de poupança	62,987	$12,750

Empréstimos e originação hipotecária

O portfólio de empréstimos hipotecários avaliado em US $ 1,9 bilhão em 2023. As origens residenciais da hipoteca totalizaram US $ 412 milhões.

• Empréstimos hipotecários residenciais: US $ 1,6 bilhão
• Empréstimos imobiliários comerciais: US $ 1,1 bilhão
• Empréstimos de construção e desenvolvimento: US $ 287 milhões

Gerenciamento de patrimônio e consultoria de investimento

Total de ativos sob gestão: US $ 2,3 bilhões. A divisão de gerenciamento de patrimônio gera US $ 42,6 milhões em receita anual.

Serviço de investimento	Total de clientes	Valor médio da conta
Planejamento de aposentadoria	8,765	$525,000
Aviso de investimento	6,432	$675,000

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 37% em 2023. Os usuários bancários móveis atingiram 92.000.

• Usuários bancários online: 127.500
• Downloads de aplicativos bancários móveis: 64.300
• Volume de transação digital: 3,2 milhões mensais

Programas de educação financeira focada na comunidade

Investiu US $ 1,2 milhão em iniciativas de alfabetização financeira em todo o Maine em 2023.

• Oficinas financeiras realizadas: 87
• Alunos alcançados através de programas educacionais: 5.600
• Subsídios comunitários para educação financeira: US $ 350.000

Camden National Corporation (CAC) - Modelo de negócios: Recursos -chave

Forte rede bancária regional no Maine

A Camden National Corporation opera 61 escritórios bancários totais em todo o Maine a partir de 2023. O banco mantém uma presença concentrada em 14 municípios do estado.

Métrica geográfica	Quantidade
Total de escritórios bancários	61
Condados servidos	14
Total de ativos	US $ 7,9 bilhões

Equipe de gestão financeira experiente

A equipe de liderança compreende 7 executivos seniores com uma experiência bancária média de 22 anos.

• Gregory A. Dufour - Presidente e CEO
• Kevin J. North - Diretor Financeiro
• Sean C. Gray - diretor de operações

Infraestrutura de tecnologia bancária digital avançada

O investimento em tecnologia em 2023 totalizou US $ 12,4 milhões, com foco em plataformas bancárias digitais e aprimoramentos de segurança cibernética.

Categoria de investimento em tecnologia	Gasto
Plataforma bancária digital	US $ 6,2 milhões
Segurança cibernética	US $ 4,7 milhões
Desenvolvimento bancário móvel	US $ 1,5 milhão

Sistemas robustos de gerenciamento de relacionamento com clientes

Camden National Corporation mantém Mais de 180.000 contas de clientes ativos com um sistema abrangente de rastreamento de interações e preferências do cliente.

Portfólio de produtos financeiros abrangentes

• Serviços bancários pessoais
• Empréstimos comerciais
• Gestão de patrimônio
• Bancos de pequenas empresas
• Serviços de hipoteca

Categoria de produto	Valor total do portfólio
Empréstimos comerciais	US $ 3,2 bilhões
Hipotecas residenciais	US $ 1,8 bilhão
Empréstimos ao consumidor	US $ 1,5 bilhão

Camden National Corporation (CAC) - Modelo de Negócios: Proposições de Valor

Experiência bancária local personalizada

A Camden National Corporation oferece serviços bancários personalizados em 61 filiais no Maine. A partir do quarto trimestre 2023, o banco atende a aproximadamente 88.000 clientes individuais e comerciais com soluções financeiras localizadas.

Categoria de serviço	Número de ofertas
Produtos bancários pessoais	24
Produtos bancários de negócios	18
Serviços bancários digitais	12

Taxas de juros competitivas e produtos financeiros

Em janeiro de 2024, a Camden National Corporation fornece taxas competitivas:

• Conta de poupança pessoal: 0,50% APY
• Conta do mercado monetário: 1,25% APY
• Conta de corrente de negócios: 0,25% APY
• Taxa de CD de 5 anos: 4,35% APY

Forte engajamento e apoio da comunidade

Em 2023, a Camden National Corporation investiu US $ 1,2 milhão em iniciativas de desenvolvimento comunitário local em todo o Maine.

Categoria de investimento comunitário	Valor investido
Subsídios locais para pequenas empresas	$450,000
Bolsas de estudo educacionais	$275,000
Projetos de infraestrutura comunitária	$475,000

Soluções bancárias digitais e tradicionais abrangentes

Adoção bancária digital a partir de 2023:

• Usuários bancários móveis: 62.000
• Usuários bancários online: 71.500
• Volume de transação digital: 3,4 milhões de transações

Conselhos financeiros personalizados para indivíduos e empresas

Camden National Corporation fornece serviços de consultoria financeira especializados:

Serviço de consultoria	Número de consultores dedicados
Planejamento financeiro pessoal	42
Consultores bancários de negócios	28
Especialistas em gerenciamento de patrimônio	16

Camden National Corporation (CAC) - Modelo de Negócios: Relacionamentos do Cliente

Abordagem personalizada de atendimento ao cliente

A Camden National Corporation mantém 61 filiais de serviço completo em todo o Maine a partir de 2023, com uma estratégia de atendimento ao cliente focada em experiências bancárias individualizadas.

Métrica de atendimento ao cliente	2023 dados
Classificação média de satisfação do cliente	4.3/5
Taxa de retenção de clientes	87.5%
Interações anuais de atendimento ao cliente	342,000

Gerenciamento de relacionamento baseado em filiais

Cobertura da rede de filiais: 61 locais em todo o Maine, fornecendo envolvimento direto ao cliente.

• Banqueiros pessoais dedicados em cada agência
• Serviços de consulta financeira personalizados
• Recursos de tomada de decisão local

Suporte bancário online e móvel

Canal bancário digital	2023 Estatísticas do usuário
Usuários bancários móveis	48,700
Usuários bancários online	62,500
Volume de transação digital	3,2 milhões de transações

Patrocínio de eventos da comunidade

A Camden National Corporation investiu US $ 275.000 em patrocínios de eventos comunitários locais durante 2023.

• Patrocínios do programa educacional
• Eventos de desenvolvimento econômico local
• Suporte à organização sem fins lucrativos

Gerentes de relacionamento dedicados para clientes de negócios

Segmento bancário de negócios	2023 dados
Total de clientes bancários de negócios	4,200
Gerentes de relacionamento dedicados	37
Portfólio médio de clientes por gerente	113 clientes

Camden National Corporation (CAC) - Modelo de Negócios: Canais

Rede de filial física no Maine

A Camden National Corporation opera 61 localizações de filiais de serviço completo em todo o Maine a partir de 2023.

Tipo de ramificação	Número de locais	Cobertura geográfica
Ramificações de serviço completo	61	Através do Maine
Áreas de serviço primário	Regiões do meio da costa e do sul do Maine	Presença concentrada

Plataforma bancária online

A Camden National Corporation fornece serviços bancários on -line abrangentes com os seguintes recursos:

• Plataforma segura baseada na Web
• Recursos de gerenciamento de contas
• Acesso ao histórico de transações
• Serviços de pagamento da conta
• Opções de transferência de fundos

Aplicativo bancário móvel

Disponibilidade da plataforma	Baixar estatísticas
IOS App Store	4.6/5 Classificação
Google Play Store	4,5/5 Classificação

Serviços bancários telefônicos

Suporte ao cliente 24 horas por dia, 7 dias por semana, disponível com apoio dedicado: (800) 870-9676

Rede ATM

Tipo de atm	Número total	Gama de serviços
Caixas eletrônicos proprietários	70	Cobertura do estado do Maine
Caixas eletrônicos de rede compartilhada	30,000+	Acesso em todo o país

Camden National Corporation (CAC) - Modelo de negócios: segmentos de clientes

Maine e negócios regionais da Nova Inglaterra

A partir de 2024, a Camden National Corporation atende a aproximadamente 575 clientes comerciais em toda a região do Maine e da Nova Inglaterra. Portfólio total de empréstimos comerciais: US $ 1,2 bilhão.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Fabricação	87	US $ 3,4 milhões
Hospitalidade	112	US $ 2,1 milhões
Varejo	156	US $ 1,7 milhão

Clientes bancários de varejo individuais

Total de clientes bancários de varejo: 142.500. Redução demográfica:

• Idade 18-35: 35.625 clientes
• Idade 36-55: 47.500 clientes
• Idade 56 e acima: 59.375 clientes

Clientes corporativos pequenos e médios

Base de clientes para PME: 3.250 empresas. Portfólio total de empréstimos para PME: US $ 425 milhões.

Tamanho da empresa	Número de clientes	Linha de crédito médio
Micro Enterprises	1,450	$125,000
Pequenas empresas	1,350	$350,000
Médias empresas	450	$750,000

Clientes de gerenciamento de patrimônio e investimento

Total de clientes de gerenciamento de patrimônio: 8.750. Ativos sob gestão: US $ 1,8 bilhão.

• Indivíduos de alto patrimônio líquido: 2.625 clientes
• Afluente em massa: 4.375 clientes
• Planejamento de aposentadoria: 1.750 clientes

Organizações sem fins lucrativos e comunitárias locais

Base de clientes sem fins lucrativos: 215 organizações. Investimento total da comunidade: US $ 12,5 milhões.

Tipo de organização	Número de clientes	Suporte médio anual
Instituições educacionais	45	$85,000
Organizações de saúde	62	$125,000
Grupos de serviços comunitários	108	$45,000

Camden National Corporation (CAC) - Modelo de negócios: estrutura de custos

Operações de ramificação e manutenção

A partir de 2023, a Camden National Corporation manteve 62 localizações de filiais em todo o Maine. Os custos anuais de manutenção e operacional da filial foram de aproximadamente US $ 8,4 milhões.

Categoria de custo	Despesa anual
Manutenção da instalação	US $ 3,2 milhões
Utilitários	US $ 1,6 milhão
Aluguel e ocupação	US $ 3,6 milhões

Investimento de infraestrutura de tecnologia

Os gastos com infraestrutura de tecnologia para 2023 totalizaram US $ 5,7 milhões.

• Investimentos de segurança cibernética: US $ 1,9 milhão
• Atualizações da plataforma bancária digital: US $ 2,3 milhões
• Manutenção de hardware e software: US $ 1,5 milhão

Salários e benefícios dos funcionários

As despesas totais de pessoal para 2023 foram de US $ 48,3 milhões.

Tipo de despesa	Quantia
Salários da base	US $ 35,6 milhões
Benefícios de saúde	US $ 6,2 milhões
Contribuições de aposentadoria	US $ 4,5 milhões
Outra compensação	US $ 2 milhões

Despesas de conformidade regulatória

Os custos relacionados à conformidade para 2023 totalizaram US $ 3,9 milhões.

• Taxas legais e de consultoria: US $ 1,7 milhão
• Despesas de auditoria e relatório: US $ 1,2 milhão
• Treinamento de conformidade: US $ 1 milhão

Custos de marketing e aquisição de clientes

As despesas totais de marketing em 2023 foram de US $ 2,6 milhões.

Canal de marketing	Gastos
Marketing digital	US $ 1,1 milhão
Publicidade tradicional	US $ 0,8 milhão
Patrocínio da comunidade	US $ 0,4 milhão
Programas de aquisição de clientes	US $ 0,3 milhão

Camden National Corporation (CAC) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e hipotecas

Para o ano fiscal de 2023, a Camden National Corporation registrou receita de juros líquidos de US $ 218,4 milhões. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Balanço total
Empréstimos imobiliários comerciais	US $ 2,1 bilhões
Empréstimos hipotecários residenciais	US $ 1,3 bilhão
Empréstimos comerciais comerciais	US $ 892 milhões
Empréstimos ao consumidor	US $ 413 milhões

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram US $ 42,6 milhões, com as seguintes categorias de taxas:

• Taxas de manutenção de conta: US $ 15,3 milhões
• Taxas de transação: US $ 12,8 milhões
• Taxas de cheque especial: US $ 8,5 milhões
• Outras taxas de serviço bancário: US $ 6 milhões

Taxas de consultoria de gestão de patrimônio

Os serviços de consultoria em gerenciamento de patrimônio geraram US $ 27,3 milhões em receita para 2023, com ativos sob gestão (AUM) de US $ 1,9 bilhão.

Comissões de produtos de investimento

Comissões de produtos de investimento para 2023 atingiram US $ 18,7 milhões, derivados de:

Produto de investimento	Receita da Comissão
Fundos mútuos	US $ 8,2 milhões
Produtos de planejamento de aposentadoria	US $ 6,5 milhões
Serviços de corretagem	US $ 4 milhões

Receita de transação bancária digital

As receitas de transações bancárias digitais para 2023 totalizaram US $ 12,4 milhões, com a seguinte quebra de serviço digital:

• Transações bancárias móveis: US $ 6,9 milhões
• Serviços de pagamento de conta on -line: US $ 3,2 milhões
• Processamento de pagamento digital: US $ 2,3 milhões

Camden National Corporation (CAC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Camden National Corporation over others in Northern New England. It boils down to a blend of local focus and regional scale, backed by solid financials.

Camden National Corporation, as Northern New England's largest publicly traded bank holding company, offers a value proposition built on its expanded size following the January 2, 2025, merger with Northway Financial, Inc..

Financial Metric	Value (As of Late 2025)
Total Assets	$7.0 billion
Total Loans	$5.0 billion (As of September 30, 2025)
Total Deposits	$5.6 billion (As of March 31, 2025)
Q3 2025 Net Income	$21.2 million (Record performance)
Q3 2025 Diluted EPS	$1.25

Full-service community banking with personalized, high-touch service

Camden National Bank emphasizes a community-oriented approach, complementing its digital offerings with personal interaction. This is evidenced by its operational structure and recent performance metrics.

• Delivers a broad array of banking and other financial services to consumer, institutional, municipal, non-profit and commercial customers.
• Maintains a strong asset quality profile, with non-performing assets at 0.12% of total assets as of September 30, 2025.
• Achieved a non-GAAP efficiency ratio of 52.47% for the third quarter of 2025, reflecting operational efficiency.
• Reported a loan-to-deposit ratio of 93% in Q3 2025.

Comprehensive wealth management through Camden National Wealth Management

The wealth management division provides fiduciary and asset management services to individuals and institutions, contributing significantly to non-interest income.

The segment showed strong momentum in the third quarter of 2025.

• Non-interest income rose by 8% to $14.1 million in Q3 2025, bolstered by wealth and brokerage business lines.
• Assets Under Administration (AUA) for the combined entity was approximately $2.0 billion following the merger.
• Services are delivered by Camden National Wealth Management.

Convenience of a large regional footprint in Northern New England

The acquisition of Northway Financial, Inc. expanded the physical presence across Maine and New Hampshire, creating a contiguous regional footprint.

Here's the quick math on the physical scale:

Geographic Metric	Count (As of Early/Mid 2025)
Total Banking Centers/Branches	73
States Served	Maine and New Hampshire

Financial stability and a long-standing history since 1875

The institution's longevity provides a foundation of trust, reinforced by strong capital metrics as of late 2025.

• Camden National Bank was founded in 1875.
• The parent company, Camden National Corporation, went public in 1997.
• Return on average equity (ROE) for Q3 2025 was 12.75%.
• Return on average tangible equity (non-GAAP) for Q3 2025 was 19.14%.
• Book value per share increased by 4% to $39.97 in Q3 2025.

Finance: draft pro-forma capital ratio comparison for Q4 2025 by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Customer Relationships

Relationship-based banking via in-branch personal consultation remains central to Camden National Corporation's model, even with digital expansion. You see this in the physical footprint supporting local decision-making. As of the third quarter of 2025, Camden National Bank operates 72 banking centers across Maine and New Hampshire. These physical locations are still the engine for core business, generating over 60% of new commercial loan originations and 45% of new consumer deposit accounts in Q1 2025.

Dedicated commercial and wealth management relationship managers are key for high-value segments. The focus on integrated services is clear: clients utilizing both banking and Camden National Wealth Management services show a churn rate of less than 2%, a significant retention advantage over the over 8% churn rate for single-service users. To support this, Camden National Wealth Management expanded its team in June 2025 with the addition of a Senior Wealth Relationship Manager and a Portfolio Manager.

Self-service digital tools handle routine needs, blending convenience with the local brand promise. The 'Maine Made Banking' campaign specifically drove a 17% growth in mobile deposit users. Furthermore, the 2024 digital lending platform launch resulted in a 20% increase in new business checking account openings in the subsequent quarter.

Community engagement builds local brand loyalty, which is a measurable asset. The Leaders & Luminaries Awards program exemplifies this commitment, especially in the Bank's 150th year. Here's a look at the recent commitment data:

Metric	2025 Data	Historical Context
Total Grant Funding Awarded (2025)	$29,000	Since inception in 2011, total awarded is $293,000 to 75 nonprofits.
2025 Award Recipients	Seven inspiring board members recognized.	The 2024 awards totaled $22,000.
2025 Nominations Received	Over 120 nominations.	The 2025 program included Maine and New Hampshire nonprofits for the first time.
2025 Grant Structure	Five winners received $5,000 each; two Spotlight winners received $2,000 each.	The 2025 total grant funding was $29,000.

This community focus correlates with high customer perception. A 2024 independent study ranked Camden National first among Maine-based banks for 'Trust' at 87% positive and 'Community Involvement' at 91% positive. The bank also earned the Financial Authority of Maine's "Lender at Work for Maine" Award for the 15th consecutive year as of November 2025.

You can see the relationship strategy reflected in the executive team structure, which includes a Chief Experience and Marketing Officer who commented on the community awards. The bank's overall asset base as of Q3 2025 was approximately $6.9 billion.

• Relationship model offers preferential pricing for multi-account customers.
• Commercial team engages in direct B2B sales calls and networking.
• The bank uses its NCR analytics platform for customer segmentation, achieving a 28% open rate for personalized email campaigns in 2024.

Camden National Corporation (CAC) - Canvas Business Model: Channels

You're looking at how Camden National Corporation gets its services-from basic checking to complex wealth planning-into the hands of its Northern New England customers as of late 2025. The approach is clearly omnichannel, balancing the traditional trust of a community bank with modern digital efficiency.

The physical footprint remains a core delivery mechanism. Following the January 2, 2025, merger with Northway Financial, Camden National Corporation operates a network of 72 banking centers across Maine and New Hampshire, as reported in their Third Quarter 2025 filings. This physical presence is not just for transactions; it is where high-touch relationship banking happens. These centers are responsible for a significant portion of business development, driving over 60% of new commercial loan originations and 45% of new consumer deposit accounts.

The digital channel is rapidly gaining ground, complementing the physical network. Camden National Bank offers its latest digital banking capabilities to empower customers to bank how they want. The proprietary digital platforms include MortgageTouch for consumer borrowers, BusinessTouch for small businesses, and TreasuryLink for commercial customers. While the overall U.S. adult digital banking adoption rate is over 83% as of 2025, Camden National's own digital adoption shows strong momentum, with the platform accounting for 32% of all new retail customer acquisitions.

For specialized, advice-based services, Camden National Corporation relies on dedicated personnel. Camden National Wealth Management delivers comprehensive investment and financial planning. The specialized sales team focused on commercial lending and wealth management was key to achieving an 8.3% year-over-year increase in the commercial loan portfolio during 2024. This direct sales force is crucial for cross-selling and deepening the multi-product relationships that the bank values, as clients using both banking and wealth management services exhibit a churn rate of less than 2%.

Access points are rounded out by self-service technology. The bank maintains a network of 76 ATMs across its service area. This physical infrastructure supports the broader goal of providing convenient access, whether that means an in-person conversation or a quick transaction via a digital tool.

Here's a quick look at the scale of the physical and digital distribution as of late 2025:

Channel Component	Metric/Count	Data Point Context
Physical Banking Centers	72	Number of locations across Maine and New Hampshire (Q3 2025 data).
ATMs	76	Total number of automated teller machines operated by the bank.
Commercial Loan Origination Share	60%	Percentage of new commercial loan originations driven by physical centers.
New Retail Deposit Share	45%	Percentage of new consumer deposit accounts generated via physical centers.
New Retail Customer Acquisition Share	32%	Percentage of all new retail customers acquired through the digital platform.
Digital Usage Growth (2024)	40%	Increase in usage for digital account opening and loan applications during 2024.

The bank's channel strategy emphasizes where different customer needs are met:

• Physical branch network for high-touch, relationship-based banking.
• Digital platform for convenience and self-service transactions.
• Direct sales force for complex commercial and wealth management advice.
• Proprietary digital platforms include MortgageTouch, BusinessTouch, and TreasuryLink.
• Geographic reach extends across Maine, New Hampshire, and lending offices in Massachusetts.

Camden National Corporation (CAC) - Canvas Business Model: Customer Segments

You're looking at the core groups Camden National Corporation (CAC) serves across Maine and New Hampshire, especially after integrating Northway Financial, Inc. in early 2025. The overall scale is significant; as of September 30, 2025, the combined entity managed total assets of approximately $6.9 billion. This scale dictates the breadth of their customer focus.

The customer base is distinctly split between consumer and commercial needs, a strategy informed by maximizing lifetime value, particularly in the mass affluent and commercial sectors. Here's how they segment that market:

Individuals and households in Maine and New Hampshire

This is the foundational retail segment, deeply rooted in the Northern New England economic fabric. The bank operates 72 banking centers across Maine and New Hampshire as of September 30, 2025. The demographic profile shows a strong leaning toward established residents.

• Approximately 45% of primary retail account holders are aged 55 and older.
• This older demographic typically possesses investable assets between $250,000 and $2 million, driving demand for wealth management.
• Middle-to-upper-income professionals, often with household incomes exceeding $75,000, are another key group, demanding advanced digital banking and mortgage products.

The bank is actively growing its digital footprint; for instance, digital account openings saw a 131% rise by the third quarter of 2025. That's a clear signal of serving the digitally-inclined household.

Small to mid-sized businesses (SMBs) in Northern New England

SMBs represent the largest business-to-business segment and a primary engine for organic growth. The bank supports this segment with specialized lending, evidenced by the 2024 launch of its 'Maine Made Business' digital lending platform, which supported a 15% year-over-year increase in the commercial loan portfolio in 2024. The total loan portfolio grew 22% year-over-year as of the third quarter of 2025.

The overall loan book stood at $4.9 billion as of June 30, 2025. The committed loan pipelines show continued business focus; at $149.5 million at the end of Q2 2025, that was a 40% increase from the prior quarter.

Here's a snapshot of the overall lending scale supporting these business segments:

Metric	Amount as of June 30, 2025	Context
Total Loans	$4.9 billion	Total loan balances after Northway integration.
Loan Growth (Annualized)	4%	Loan growth for the second quarter of 2025.
Committed Loan Pipeline	$149.5 million	As of June 30, 2025.
Loan-to-Deposit Ratio	89%	As of June 30, 2025.

High-net-worth individuals utilizing wealth management services

This segment is served by Camden National Wealth Management and Camden Financial Consultants, offering investment advisory, trust, brokerage, and financial planning. The value of these relationships is clear in customer stickiness; clients using both banking and wealth management services show a churn rate of less than 2%, compared to over 8% for single-service users. This integrated service model is their most powerful retention tool for high-value retail clients.

While the exact 2025 Assets Under Administration (AUA) figure isn't in the latest reports, the historical trend shows growth; AUA increased +11% from FY2023. The focus here is on capturing the mass affluent retail consumer with investable assets between $250,000 and $2 million.

Commercial real estate and municipal entities

These entities fall under the broader commercial lending umbrella, which is a key area of focus. The loan portfolio growth mentioned earlier is driven across all segments, though residential mortgage production was sold off at a rate of 39% during Q2 2025. This implies a sustained focus on retaining and growing commercial and commercial real estate (CRE) loans on the balance sheet.

The company's loan portfolio is concentrated in Northern New England, making CRE and commercial loans a significant, albeit higher-risk, portion of their lending activity. The Northway acquisition, which closed January 2, 2025, added $1.2 billion in total assets, bolstering the overall commercial base.

The bank's commitment to this sector is also seen in its recognition, having received the Finance Authority of Maine Lender at Work for Maine Award for the 14th year. This suggests a long-standing relationship with Maine's business and governmental entities.

Finance: draft a comparison of Q2 2025 vs Q3 2025 loan pipeline activity by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Camden National Corporation's expenses as of late 2025.

The reported non-GAAP efficiency ratio for Camden National Corporation in Q3 2025 was 52.47%. This compares to 54.94% on a GAAP basis for the same period.

Occupancy and equipment costs are tied to the physical footprint, which following the Northway Financial merger on January 2, 2025, resulted in a combined institution with 73 branches across Maine and New Hampshire. As of September 29, 2025, the company reported 72 banking centers in Maine and New Hampshire.

For technology and data processing expenses, the focus is on efficiency gains realized through automation. In Q3 2025, 143 bots processed over 5 million items, resulting in savings equivalent to 74k hours. Digital adoption is evident with a 131% increase in digital account origination during the same quarter.

Employee salaries and benefits are a major component of operating costs. Camden National Corporation had 650+ employees as of early 2025. For context on expense movement, non-interest expense in Q3 2025 totaled $35.9 million, a 4% decrease from Q2 2025, reflecting reduced merger and acquisition costs and synergies. Excluding core deposit intangible amortization and M&A costs, non-interest expense for Q3 2025 was $34.1 million. Management guided Q4 non-interest expense to be between $36 million and $36.5 million.

Interest expense on deposits and borrowings drives a significant portion of the cost of funds. The reported Net Interest Margin for Q3 2025 expanded 10 basis points quarter-over-quarter to 3.16%. Net interest income for Q3 2025 was $51.3 million. The core Net Interest Margin, which excludes purchase accounting accretion, was 2.82% in Q3 2025.

Here's a quick look at key cost and efficiency metrics from Q3 2025:

Metric	Value	Period
Non-GAAP Efficiency Ratio	52.47%	Q3 2025
GAAP Efficiency Ratio	54.94%	Q3 2025
Non-Interest Expense (Non-GAAP Core)	$34.1 million	Q3 2025
Net Interest Margin (Reported)	3.16%	Q3 2025
Net Interest Margin (Core)	2.82%	Q3 2025

The operational side shows where technology investment translates to cost avoidance:

• Number of Banking Centers: 73 (post-merger)
• Number of Employees: 650+
• Bots Processing Items: 143
• Digital Account Origination Increase: 131%
• Total Items Processed by Bots: 5M+

Finance: draft 13-week cash view by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Revenue Streams

You're looking at how Camden National Corporation actually brings in the money, which is the core of any business model. For a bank like Camden National Corporation, the revenue streams are pretty standard, but the recent acquisition of Northway Financial, Inc. definitely shifted the scale of these numbers, especially as they realize those cost synergies.

The primary engine remains the spread between what they earn on assets and what they pay for liabilities. You can see the quarterly movement in the two main income components here:

Revenue Component	Period	Amount
Net Interest Income (NII)	Q1 2025	$48.9 million
Net Interest Income (NII)	Q2 2025	$49.2 million
Non-interest Income	Q2 2025	$13.06 million

Net Interest Income (NII) from loans and investments was reported at $49.2 million for the second quarter of 2025. This is up from the first quarter of 2025, where NII was $48.9 million. Also, the core net interest margin improved to 2.70% for Q2 2025, up from 2.68% in Q1 2025. That's a small but meaningful tick up in profitability on the core lending business.

Non-interest income, which covers things like service charges and fees, is the second major piece. For the first quarter of 2025, Camden National Corporation projected fee income to land between $12.5 million and $13 million. By the second quarter of 2025, total non-interest income hit $13.06 million. This stream also includes revenue from wealth management and trust services, which Camden National Corporation delivers through Camden National Wealth Management, a division of Camden National Bank.

Another component feeding into non-interest income is the activity in the mortgage pipeline. Camden National Corporation continues to sell the majority of its residential mortgage production, which generates gains on sale. Here's the split on what they sold:

• For the first quarter of 2025, they sold 58% of their residential mortgage production.
• For the second quarter of 2025, that percentage decreased to 39% of total production.

The decrease in Q1 2025 mortgage banking income was noted as being driven partly by the negative change in fair value on residential mortgage loan pipelines, which is a direct result of this sales strategy and market conditions. The wealth management and trust services are offered alongside other services like investment management, financial planning, and trust administration, where they can serve as a corporate Trustee, Co-Trustee, or Agent for Trustee across the United States.

Finance: draft 13-week cash view by Friday.