Camden National Corporation (CAC): Business Model Canvas

Die im Herzen von Maine gelegene Camden National Corporation (CAC) entwickelt sich zu einem dynamischen regionalen Bankenkraftwerk, das innovative Finanzlösungen und tief verwurzelte Community-Verbindungen miteinander verbindet. Durch die strategische Nutzung eines umfassenden Business Model Canvas transformiert dieses Finanzinstitut traditionelle Bankparadigmen und bietet personalisierte Dienstleistungen an, die digitale Innovation nahtlos mit lokaler, beziehungsorientierter Expertise verbinden. Von maßgeschneiderter Vermögensverwaltung bis hin zu hochmodernen digitalen Plattformen zeigt CAC, wie eine Regionalbank außergewöhnlichen Wert schaffen kann, indem sie die differenzierten finanziellen Bedürfnisse der vielfältigen Geschäfts- und Privatkunden in Maine und New England versteht und darauf reagiert.

Camden National Corporation (CAC) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Wirtschaftsverbände in der Region Maine und New England

Camden National Corporation unterhält strategische Partnerschaften mit:

• Handelskammer des Staates Maine
• New England Bankers Association
• Regionale Handelskammer von Portland

Verein	Partnerschaftsfokus	Jährlicher Kooperationswert
Handelskammer des Staates Maine	Erweiterung des Geschäftsnetzwerks	$125,000
New England Bankers Association	Regionale Finanzstrategie	$87,500

Versicherungsanbieter für ergänzende Finanzdienstleistungen

Zu den wichtigsten Versicherungspartnerschaften gehören:

• Andover-Unternehmen
• Maine Mutual Group
• Liberty Mutual Insurance

Versicherungspartner	Servicetyp	Jährlicher Partnerschaftsumsatz
Andover-Unternehmen	Eigentum & Unfallversicherung	2,3 Millionen US-Dollar
Maine Mutual Group	Gewerbliche Versicherung	1,7 Millionen US-Dollar

Technologieanbieter für digitale Banking-Plattformen

Digitale Technologiepartnerschaften:

• Jack Henry & Mitarbeiter
• Fiserv
• Microsoft Cloud-Dienste

Technologiepartner	Technologiefokus	Jährliche Technologieinvestition
Jack Henry & Mitarbeiter	Kernbankensoftware	3,5 Millionen Dollar
Fiserv	Digitale Banking-Lösungen	2,1 Millionen US-Dollar

Netzwerkpartner für Hypotheken und Kredite

Kreditpartnerschaftsnetzwerke:

• Fannie Mae
• Freddie Mac
• Federal Home Loan Bank of Boston

Kreditpartner	Umfang der Partnerschaft	Jährliches Kreditvolumen
Fannie Mae	Hypothekendarlehen für Wohnimmobilien	450 Millionen Dollar
Freddie Mac	Hypothekenpapiere	350 Millionen Dollar

Gemeinschaftliche Investitions- und Entwicklungsorganisationen

Community-Entwicklungspartnerschaften:

• Maine Community Foundation
• Konsortium für Steuergutschriften für neue Märkte
• Lokale Wirtschaftsentwicklungsagenturen

Community-Partner	Investitionsfokus	Jährliche Gemeinschaftsinvestition
Maine Community Foundation	Regionale Wirtschaftsentwicklung	1,2 Millionen US-Dollar
Konsortium für Steuergutschriften für neue Märkte	Gemeinschaftsinfrastruktur	$850,000

Camden National Corporation (CAC) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Ab 2024 betreibt die Camden National Corporation 61 Bankbüros in ganz Maine. Die Gesamtaktiva belaufen sich auf 8,2 Milliarden US-Dollar. Der Nettozinsertrag für 2023 betrug 238,4 Millionen US-Dollar.

Kategorie Bankdienstleistungen	Gesamtkonten	Durchschnittlicher Kontostand
Kommerzielle Prüfung	15,342	$187,500
Persönliche Überprüfung	87,654	$4,250
Sparkonten	62,987	$12,750

Hypothekendarlehen und -vergabe

Hypothekendarlehensportfolio im Wert von 1,9 Milliarden US-Dollar im Jahr 2023. Die Gesamtsumme der Hypothekendarlehen für Wohnimmobilien belief sich auf 412 Millionen US-Dollar.

• Hypothekendarlehen für Wohnimmobilien: 1,6 Milliarden US-Dollar
• Gewerbliche Immobilienkredite: 1,1 Milliarden US-Dollar
• Bau- und Entwicklungskredite: 287 Millionen US-Dollar

Vermögensverwaltung und Anlageberatung

Gesamtes verwaltetes Vermögen: 2,3 Milliarden US-Dollar. Die Vermögensverwaltungsabteilung erwirtschaftet einen Jahresumsatz von 42,6 Millionen US-Dollar.

Investmentservice	Gesamtzahl der Kunden	Durchschnittlicher Kontowert
Ruhestandsplanung	8,765	$525,000
Anlageberatung	6,432	$675,000

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen stiegen im Jahr 2023 um 37 %. Die Zahl der Mobile-Banking-Nutzer erreichte 92.000.

• Online-Banking-Nutzer: 127.500
• Downloads von Mobile-Banking-Apps: 64.300
• Digitales Transaktionsvolumen: 3,2 Millionen monatlich

Community-orientierte Finanzbildungsprogramme

Investierte im Jahr 2023 1,2 Millionen US-Dollar in Initiativen zur finanziellen Bildung in ganz Maine.

• Durchgeführte Finanzworkshops: 87
• Durch Bildungsprogramme erreichte Studierende: 5.600
• Gemeinschaftszuschüsse für Finanzbildung: 350.000 US-Dollar

Camden National Corporation (CAC) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk in Maine

Die Camden National Corporation betreibt ab 2023 insgesamt 61 Bankbüros in ganz Maine. Die Bank unterhält eine konzentrierte Präsenz in 14 Landkreisen des Bundesstaates.

Geografische Metrik	Menge
Gesamtzahl der Bankfilialen	61
Landkreise bedient	14
Gesamtvermögen	7,9 Milliarden US-Dollar

Erfahrenes Finanzmanagement-Team

Das Führungsteam besteht aus 7 leitende Angestellte mit einer durchschnittlichen Bankerfahrung von 22 Jahren.

• Gregory A. Dufour – Präsident und CEO
• Kevin J. North – Finanzvorstand
• Sean C. Gray – Chief Operating Officer

Fortschrittliche digitale Banking-Technologie-Infrastruktur

Die Technologieinvestitionen im Jahr 2023 beliefen sich auf insgesamt 12,4 Millionen US-Dollar und konzentrierten sich auf digitale Bankplattformen und Verbesserungen der Cybersicherheit.

Kategorie „Technologieinvestitionen“.	Ausgaben
Digitale Banking-Plattform	6,2 Millionen US-Dollar
Cybersicherheit	4,7 Millionen US-Dollar
Entwicklung des Mobile Banking	1,5 Millionen Dollar

Robuste Kundenbeziehungsmanagementsysteme

Camden National Corporation behauptet über 180.000 aktive Kundenkonten mit einem umfassenden CRM-System, das Kundeninteraktionen und -präferenzen verfolgt.

Umfassendes Finanzproduktportfolio

• Persönliche Bankdienstleistungen
• Kommerzielle Kreditvergabe
• Vermögensverwaltung
• Banking für kleine Unternehmen
• Hypothekendienstleistungen

Produktkategorie	Gesamtwert des Portfolios
Gewerbliche Kredite	3,2 Milliarden US-Dollar
Wohnhypotheken	1,8 Milliarden US-Dollar
Verbraucherkredite	1,5 Milliarden US-Dollar

Camden National Corporation (CAC) – Geschäftsmodell: Wertversprechen

Personalisiertes lokales Bankerlebnis

Die Camden National Corporation bietet personalisierte Bankdienstleistungen in 61 Filialen in Maine an. Im vierten Quartal 2023 betreut die Bank rund 88.000 Privat- und Geschäftskunden mit lokalisierten Finanzlösungen.

Servicekategorie	Anzahl der Angebote
Persönliche Bankprodukte	24
Business-Banking-Produkte	18
Digitale Bankdienstleistungen	12

Wettbewerbsfähige Zinssätze und Finanzprodukte

Ab Januar 2024 bietet die Camden National Corporation wettbewerbsfähige Tarife:

• Persönliches Sparkonto: 0,50 % APY
• Geldmarktkonto: 1,25 % effektiver Jahreszins
• Geschäfts-Girokonto: 0,25 % APY
• 5-Jahres-CD-Satz: 4,35 % effektiver Jahreszins

Starkes Engagement und Unterstützung der Gemeinschaft

Im Jahr 2023 investierte die Camden National Corporation 1,2 Millionen US-Dollar in lokale Gemeindeentwicklungsinitiativen in ganz Maine.

Kategorie „Gemeinschaftliche Investitionen“.	Investierter Betrag
Lokale Zuschüsse für Kleinunternehmen	$450,000
Bildungsstipendien	$275,000
Community-Infrastrukturprojekte	$475,000

Umfassende digitale und traditionelle Banklösungen

Einführung des digitalen Bankings ab 2023:

• Mobile-Banking-Nutzer: 62.000
• Online-Banking-Nutzer: 71.500
• Digitales Transaktionsvolumen: 3,4 Millionen Transaktionen

Maßgeschneiderte Finanzberatung für Privatpersonen und Unternehmen

Camden National Corporation bietet spezialisierte Finanzberatungsdienste an:

Beratungsdienst	Anzahl der dedizierten Berater
Persönliche Finanzplanung	42
Unternehmensbankberater	28
Spezialisten für Vermögensverwaltung	16

Camden National Corporation (CAC) – Geschäftsmodell: Kundenbeziehungen

Personalisierter Kundenservice-Ansatz

Die Camden National Corporation unterhält ab 2023 61 Full-Service-Filialen in ganz Maine, deren Kundendienststrategie sich auf individuelle Bankerlebnisse konzentriert.

Kundendienstmetrik	Daten für 2023
Durchschnittliche Kundenzufriedenheitsbewertung	4.3/5
Kundenbindungsrate	87.5%
Jährliche Kundendienstinteraktionen	342,000

Filialbasiertes Beziehungsmanagement

Abdeckung des Filialnetzes: 61 Standorte in ganz Maine, die eine direkte persönliche Kundenansprache bieten.

• Engagierte Privatbankiers in jeder Filiale
• Maßgeschneiderte Finanzberatungsleistungen
• Lokale Entscheidungsfähigkeiten

Online- und Mobile-Banking-Unterstützung

Digital-Banking-Kanal	Benutzerstatistik 2023
Mobile-Banking-Benutzer	48,700
Online-Banking-Benutzer	62,500
Digitales Transaktionsvolumen	3,2 Millionen Transaktionen

Sponsoring von Gemeinschaftsveranstaltungen

Die Camden National Corporation investierte im Jahr 2023 275.000 US-Dollar in das Sponsoring lokaler Gemeinschaftsveranstaltungen.

• Sponsoring von Bildungsprogrammen
• Veranstaltungen zur lokalen Wirtschaftsförderung
• Unterstützung gemeinnütziger Organisationen

Dedizierte Kundenbetreuer für Geschäftskunden

Geschäftskundensegment	Daten für 2023
Gesamtzahl der Geschäftsbankkunden	4,200
Engagierte Beziehungsmanager	37
Durchschnittliches Kundenportfolio pro Manager	113 Kunden

Camden National Corporation (CAC) – Geschäftsmodell: Kanäle

Physisches Filialnetz in Maine

Die Camden National Corporation betreibt ab 2023 61 Full-Service-Filialen in ganz Maine.

Zweigtyp	Anzahl der Standorte	Geografische Abdeckung
Full-Service-Filialen	61	Quer durch Maine
Hauptversorgungsbereiche	Regionen an der mittleren Küste und im Süden von Maine	Konzentrierte Präsenz

Online-Banking-Plattform

Camden National Corporation bietet umfassende Online-Banking-Dienste mit den folgenden Funktionen:

• Sichere webbasierte Plattform
• Kontoverwaltungsfunktionen
• Zugriff auf den Transaktionsverlauf
• Rechnungszahlungsdienste
• Optionen für den Geldtransfer

Mobile-Banking-Anwendung

Plattformverfügbarkeit	Statistiken herunterladen
iOS App Store	4,6/5 Bewertung
Google Play Store	4,5/5 Bewertung

Telefon-Banking-Dienste

Kundensupport rund um die Uhr verfügbar mit spezieller Hotline: (800) 870-9676

ATM-Netzwerk

Geldautomatentyp	Gesamtzahl	Leistungsspektrum
Eigene Geldautomaten	70	Berichterstattung über den Bundesstaat Maine
Gemeinsam genutzte Netzwerk-Geldautomaten	30,000+	Bundesweiter Zugriff

Camden National Corporation (CAC) – Geschäftsmodell: Kundensegmente

Regionale Unternehmen in Maine und New England

Im Jahr 2024 betreut die Camden National Corporation etwa 575 Geschäftskunden in der Region Maine und New England. Gesamtportfolio an gewerblichen Krediten: 1,2 Milliarden US-Dollar.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Herstellung	87	3,4 Millionen US-Dollar
Gastfreundschaft	112	2,1 Millionen US-Dollar
Einzelhandel	156	1,7 Millionen US-Dollar

Privatkunden im Privatkundengeschäft

Gesamtkundenzahl im Privatkundengeschäft: 142.500. Demografische Aufteilung:

• Alter 18–35: 35.625 Kunden
• Alter 36-55: 47.500 Kunden
• Ab 56 Jahren: 59.375 Kunden

Kleine bis mittlere Unternehmenskunden

KMU-Kundenstamm: 3.250 Unternehmen. Gesamtes KMU-Kreditportfolio: 425 Millionen US-Dollar.

Unternehmensgröße	Anzahl der Kunden	Durchschnittlicher Kreditrahmen
Kleinstunternehmen	1,450	$125,000
Kleine Unternehmen	1,350	$350,000
Mittlere Unternehmen	450	$750,000

Vermögensverwaltungs- und Anlagekunden

Gesamtzahl der Vermögensverwaltungskunden: 8.750. Verwaltetes Vermögen: 1,8 Milliarden US-Dollar.

• Vermögende Privatpersonen: 2.625 Kunden
• Massenwohlhabende: 4.375 Kunden
• Altersvorsorge: 1.750 Kunden

Lokale gemeinnützige und gemeinschaftliche Organisationen

Gemeinnütziger Kundenstamm: 215 Organisationen. Gesamtinvestition der Gemeinschaft: 12,5 Millionen US-Dollar.

Organisationstyp	Anzahl der Kunden	Durchschnittlicher jährlicher Support
Bildungseinrichtungen	45	$85,000
Gesundheitsorganisationen	62	$125,000
Zivildienstgruppen	108	$45,000

Camden National Corporation (CAC) – Geschäftsmodell: Kostenstruktur

Zweigbetrieb und Wartung

Ab 2023 unterhielt die Camden National Corporation 62 Niederlassungen in ganz Maine. Die jährlichen Wartungs- und Betriebskosten der Niederlassung beliefen sich auf etwa 8,4 Millionen US-Dollar.

Kostenkategorie	Jährliche Ausgaben
Anlagenwartung	3,2 Millionen US-Dollar
Dienstprogramme	1,6 Millionen US-Dollar
Miete und Belegung	3,6 Millionen US-Dollar

Investitionen in die Technologieinfrastruktur

Die Ausgaben für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 5,7 Millionen US-Dollar.

• Investitionen in Cybersicherheit: 1,9 Millionen US-Dollar
• Upgrades der digitalen Banking-Plattform: 2,3 Millionen US-Dollar
• Hardware- und Softwarewartung: 1,5 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die gesamten Personalkosten für 2023 beliefen sich auf 48,3 Millionen US-Dollar.

Ausgabentyp	Betrag
Grundgehälter	35,6 Millionen US-Dollar
Gesundheitsleistungen	6,2 Millionen US-Dollar
Altersvorsorgebeiträge	4,5 Millionen US-Dollar
Sonstige Vergütung	2 Millionen Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Kosten beliefen sich im Jahr 2023 auf 3,9 Millionen US-Dollar.

• Rechts- und Beratungskosten: 1,7 Millionen US-Dollar
• Prüfungs- und Berichterstattungskosten: 1,2 Millionen US-Dollar
• Compliance-Schulung: 1 Million US-Dollar

Kosten für Marketing und Kundenakquise

Die gesamten Marketingausgaben beliefen sich im Jahr 2023 auf 2,6 Millionen US-Dollar.

Marketingkanal	Ausgaben
Digitales Marketing	1,1 Millionen US-Dollar
Traditionelle Werbung	0,8 Millionen US-Dollar
Gemeinschaftspatenschaften	0,4 Millionen US-Dollar
Kundengewinnungsprogramme	0,3 Millionen US-Dollar

Camden National Corporation (CAC) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Hypotheken

Für das Geschäftsjahr 2023 meldete die Camden National Corporation einen Nettozinsertrag von 218,4 Millionen US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamtsaldo
Gewerbliche Immobilienkredite	2,1 Milliarden US-Dollar
Hypothekendarlehen für Wohnimmobilien	1,3 Milliarden US-Dollar
Gewerbliche Geschäftskredite	892 Millionen US-Dollar
Verbraucherkredite	413 Millionen US-Dollar

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 42,6 Millionen US-Dollar, mit den folgenden Gebührenkategorien:

• Kontoführungsgebühren: 15,3 Millionen US-Dollar
• Transaktionsgebühren: 12,8 Millionen US-Dollar
• Überziehungsgebühren: 8,5 Millionen US-Dollar
• Sonstige Gebühren für Bankdienstleistungen: 6 Millionen US-Dollar

Beratungsgebühren für die Vermögensverwaltung

Die Vermögensverwaltungsberatungsdienste erwirtschafteten im Jahr 2023 einen Umsatz von 27,3 Millionen US-Dollar mit einem verwalteten Vermögen (AUM) von 1,9 Milliarden US-Dollar.

Provisionen für Anlageprodukte

Die Provisionen für Anlageprodukte beliefen sich im Jahr 2023 auf 18,7 Millionen US-Dollar, abgeleitet aus:

Anlageprodukt	Provisionseinnahmen
Investmentfonds	8,2 Millionen US-Dollar
Produkte zur Altersvorsorge	6,5 Millionen Dollar
Maklerdienstleistungen	4 Millionen Dollar

Einnahmen aus digitalen Banktransaktionen

Die Einnahmen aus digitalen Banktransaktionen beliefen sich im Jahr 2023 auf 12,4 Millionen US-Dollar, mit folgender Aufschlüsselung der digitalen Dienste:

• Mobile Banking-Transaktionen: 6,9 Millionen US-Dollar
• Online-Rechnungszahlungsdienste: 3,2 Millionen US-Dollar
• Digitale Zahlungsabwicklung: 2,3 Millionen US-Dollar

Camden National Corporation (CAC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Camden National Corporation over others in Northern New England. It boils down to a blend of local focus and regional scale, backed by solid financials.

Camden National Corporation, as Northern New England's largest publicly traded bank holding company, offers a value proposition built on its expanded size following the January 2, 2025, merger with Northway Financial, Inc..

Financial Metric	Value (As of Late 2025)
Total Assets	$7.0 billion
Total Loans	$5.0 billion (As of September 30, 2025)
Total Deposits	$5.6 billion (As of March 31, 2025)
Q3 2025 Net Income	$21.2 million (Record performance)
Q3 2025 Diluted EPS	$1.25

Full-service community banking with personalized, high-touch service

Camden National Bank emphasizes a community-oriented approach, complementing its digital offerings with personal interaction. This is evidenced by its operational structure and recent performance metrics.

• Delivers a broad array of banking and other financial services to consumer, institutional, municipal, non-profit and commercial customers.
• Maintains a strong asset quality profile, with non-performing assets at 0.12% of total assets as of September 30, 2025.
• Achieved a non-GAAP efficiency ratio of 52.47% for the third quarter of 2025, reflecting operational efficiency.
• Reported a loan-to-deposit ratio of 93% in Q3 2025.

Comprehensive wealth management through Camden National Wealth Management

The wealth management division provides fiduciary and asset management services to individuals and institutions, contributing significantly to non-interest income.

The segment showed strong momentum in the third quarter of 2025.

• Non-interest income rose by 8% to $14.1 million in Q3 2025, bolstered by wealth and brokerage business lines.
• Assets Under Administration (AUA) for the combined entity was approximately $2.0 billion following the merger.
• Services are delivered by Camden National Wealth Management.

Convenience of a large regional footprint in Northern New England

The acquisition of Northway Financial, Inc. expanded the physical presence across Maine and New Hampshire, creating a contiguous regional footprint.

Here's the quick math on the physical scale:

Geographic Metric	Count (As of Early/Mid 2025)
Total Banking Centers/Branches	73
States Served	Maine and New Hampshire

Financial stability and a long-standing history since 1875

The institution's longevity provides a foundation of trust, reinforced by strong capital metrics as of late 2025.

• Camden National Bank was founded in 1875.
• The parent company, Camden National Corporation, went public in 1997.
• Return on average equity (ROE) for Q3 2025 was 12.75%.
• Return on average tangible equity (non-GAAP) for Q3 2025 was 19.14%.
• Book value per share increased by 4% to $39.97 in Q3 2025.

Finance: draft pro-forma capital ratio comparison for Q4 2025 by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Customer Relationships

Relationship-based banking via in-branch personal consultation remains central to Camden National Corporation's model, even with digital expansion. You see this in the physical footprint supporting local decision-making. As of the third quarter of 2025, Camden National Bank operates 72 banking centers across Maine and New Hampshire. These physical locations are still the engine for core business, generating over 60% of new commercial loan originations and 45% of new consumer deposit accounts in Q1 2025.

Dedicated commercial and wealth management relationship managers are key for high-value segments. The focus on integrated services is clear: clients utilizing both banking and Camden National Wealth Management services show a churn rate of less than 2%, a significant retention advantage over the over 8% churn rate for single-service users. To support this, Camden National Wealth Management expanded its team in June 2025 with the addition of a Senior Wealth Relationship Manager and a Portfolio Manager.

Self-service digital tools handle routine needs, blending convenience with the local brand promise. The 'Maine Made Banking' campaign specifically drove a 17% growth in mobile deposit users. Furthermore, the 2024 digital lending platform launch resulted in a 20% increase in new business checking account openings in the subsequent quarter.

Community engagement builds local brand loyalty, which is a measurable asset. The Leaders & Luminaries Awards program exemplifies this commitment, especially in the Bank's 150th year. Here's a look at the recent commitment data:

Metric	2025 Data	Historical Context
Total Grant Funding Awarded (2025)	$29,000	Since inception in 2011, total awarded is $293,000 to 75 nonprofits.
2025 Award Recipients	Seven inspiring board members recognized.	The 2024 awards totaled $22,000.
2025 Nominations Received	Over 120 nominations.	The 2025 program included Maine and New Hampshire nonprofits for the first time.
2025 Grant Structure	Five winners received $5,000 each; two Spotlight winners received $2,000 each.	The 2025 total grant funding was $29,000.

This community focus correlates with high customer perception. A 2024 independent study ranked Camden National first among Maine-based banks for 'Trust' at 87% positive and 'Community Involvement' at 91% positive. The bank also earned the Financial Authority of Maine's "Lender at Work for Maine" Award for the 15th consecutive year as of November 2025.

You can see the relationship strategy reflected in the executive team structure, which includes a Chief Experience and Marketing Officer who commented on the community awards. The bank's overall asset base as of Q3 2025 was approximately $6.9 billion.

• Relationship model offers preferential pricing for multi-account customers.
• Commercial team engages in direct B2B sales calls and networking.
• The bank uses its NCR analytics platform for customer segmentation, achieving a 28% open rate for personalized email campaigns in 2024.

Camden National Corporation (CAC) - Canvas Business Model: Channels

You're looking at how Camden National Corporation gets its services-from basic checking to complex wealth planning-into the hands of its Northern New England customers as of late 2025. The approach is clearly omnichannel, balancing the traditional trust of a community bank with modern digital efficiency.

The physical footprint remains a core delivery mechanism. Following the January 2, 2025, merger with Northway Financial, Camden National Corporation operates a network of 72 banking centers across Maine and New Hampshire, as reported in their Third Quarter 2025 filings. This physical presence is not just for transactions; it is where high-touch relationship banking happens. These centers are responsible for a significant portion of business development, driving over 60% of new commercial loan originations and 45% of new consumer deposit accounts.

The digital channel is rapidly gaining ground, complementing the physical network. Camden National Bank offers its latest digital banking capabilities to empower customers to bank how they want. The proprietary digital platforms include MortgageTouch for consumer borrowers, BusinessTouch for small businesses, and TreasuryLink for commercial customers. While the overall U.S. adult digital banking adoption rate is over 83% as of 2025, Camden National's own digital adoption shows strong momentum, with the platform accounting for 32% of all new retail customer acquisitions.

For specialized, advice-based services, Camden National Corporation relies on dedicated personnel. Camden National Wealth Management delivers comprehensive investment and financial planning. The specialized sales team focused on commercial lending and wealth management was key to achieving an 8.3% year-over-year increase in the commercial loan portfolio during 2024. This direct sales force is crucial for cross-selling and deepening the multi-product relationships that the bank values, as clients using both banking and wealth management services exhibit a churn rate of less than 2%.

Access points are rounded out by self-service technology. The bank maintains a network of 76 ATMs across its service area. This physical infrastructure supports the broader goal of providing convenient access, whether that means an in-person conversation or a quick transaction via a digital tool.

Here's a quick look at the scale of the physical and digital distribution as of late 2025:

Channel Component	Metric/Count	Data Point Context
Physical Banking Centers	72	Number of locations across Maine and New Hampshire (Q3 2025 data).
ATMs	76	Total number of automated teller machines operated by the bank.
Commercial Loan Origination Share	60%	Percentage of new commercial loan originations driven by physical centers.
New Retail Deposit Share	45%	Percentage of new consumer deposit accounts generated via physical centers.
New Retail Customer Acquisition Share	32%	Percentage of all new retail customers acquired through the digital platform.
Digital Usage Growth (2024)	40%	Increase in usage for digital account opening and loan applications during 2024.

The bank's channel strategy emphasizes where different customer needs are met:

• Physical branch network for high-touch, relationship-based banking.
• Digital platform for convenience and self-service transactions.
• Direct sales force for complex commercial and wealth management advice.
• Proprietary digital platforms include MortgageTouch, BusinessTouch, and TreasuryLink.
• Geographic reach extends across Maine, New Hampshire, and lending offices in Massachusetts.

Camden National Corporation (CAC) - Canvas Business Model: Customer Segments

You're looking at the core groups Camden National Corporation (CAC) serves across Maine and New Hampshire, especially after integrating Northway Financial, Inc. in early 2025. The overall scale is significant; as of September 30, 2025, the combined entity managed total assets of approximately $6.9 billion. This scale dictates the breadth of their customer focus.

The customer base is distinctly split between consumer and commercial needs, a strategy informed by maximizing lifetime value, particularly in the mass affluent and commercial sectors. Here's how they segment that market:

Individuals and households in Maine and New Hampshire

This is the foundational retail segment, deeply rooted in the Northern New England economic fabric. The bank operates 72 banking centers across Maine and New Hampshire as of September 30, 2025. The demographic profile shows a strong leaning toward established residents.

• Approximately 45% of primary retail account holders are aged 55 and older.
• This older demographic typically possesses investable assets between $250,000 and $2 million, driving demand for wealth management.
• Middle-to-upper-income professionals, often with household incomes exceeding $75,000, are another key group, demanding advanced digital banking and mortgage products.

The bank is actively growing its digital footprint; for instance, digital account openings saw a 131% rise by the third quarter of 2025. That's a clear signal of serving the digitally-inclined household.

Small to mid-sized businesses (SMBs) in Northern New England

SMBs represent the largest business-to-business segment and a primary engine for organic growth. The bank supports this segment with specialized lending, evidenced by the 2024 launch of its 'Maine Made Business' digital lending platform, which supported a 15% year-over-year increase in the commercial loan portfolio in 2024. The total loan portfolio grew 22% year-over-year as of the third quarter of 2025.

The overall loan book stood at $4.9 billion as of June 30, 2025. The committed loan pipelines show continued business focus; at $149.5 million at the end of Q2 2025, that was a 40% increase from the prior quarter.

Here's a snapshot of the overall lending scale supporting these business segments:

Metric	Amount as of June 30, 2025	Context
Total Loans	$4.9 billion	Total loan balances after Northway integration.
Loan Growth (Annualized)	4%	Loan growth for the second quarter of 2025.
Committed Loan Pipeline	$149.5 million	As of June 30, 2025.
Loan-to-Deposit Ratio	89%	As of June 30, 2025.

High-net-worth individuals utilizing wealth management services

This segment is served by Camden National Wealth Management and Camden Financial Consultants, offering investment advisory, trust, brokerage, and financial planning. The value of these relationships is clear in customer stickiness; clients using both banking and wealth management services show a churn rate of less than 2%, compared to over 8% for single-service users. This integrated service model is their most powerful retention tool for high-value retail clients.

While the exact 2025 Assets Under Administration (AUA) figure isn't in the latest reports, the historical trend shows growth; AUA increased +11% from FY2023. The focus here is on capturing the mass affluent retail consumer with investable assets between $250,000 and $2 million.

Commercial real estate and municipal entities

These entities fall under the broader commercial lending umbrella, which is a key area of focus. The loan portfolio growth mentioned earlier is driven across all segments, though residential mortgage production was sold off at a rate of 39% during Q2 2025. This implies a sustained focus on retaining and growing commercial and commercial real estate (CRE) loans on the balance sheet.

The company's loan portfolio is concentrated in Northern New England, making CRE and commercial loans a significant, albeit higher-risk, portion of their lending activity. The Northway acquisition, which closed January 2, 2025, added $1.2 billion in total assets, bolstering the overall commercial base.

The bank's commitment to this sector is also seen in its recognition, having received the Finance Authority of Maine Lender at Work for Maine Award for the 14th year. This suggests a long-standing relationship with Maine's business and governmental entities.

Finance: draft a comparison of Q2 2025 vs Q3 2025 loan pipeline activity by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Camden National Corporation's expenses as of late 2025.

The reported non-GAAP efficiency ratio for Camden National Corporation in Q3 2025 was 52.47%. This compares to 54.94% on a GAAP basis for the same period.

Occupancy and equipment costs are tied to the physical footprint, which following the Northway Financial merger on January 2, 2025, resulted in a combined institution with 73 branches across Maine and New Hampshire. As of September 29, 2025, the company reported 72 banking centers in Maine and New Hampshire.

For technology and data processing expenses, the focus is on efficiency gains realized through automation. In Q3 2025, 143 bots processed over 5 million items, resulting in savings equivalent to 74k hours. Digital adoption is evident with a 131% increase in digital account origination during the same quarter.

Employee salaries and benefits are a major component of operating costs. Camden National Corporation had 650+ employees as of early 2025. For context on expense movement, non-interest expense in Q3 2025 totaled $35.9 million, a 4% decrease from Q2 2025, reflecting reduced merger and acquisition costs and synergies. Excluding core deposit intangible amortization and M&A costs, non-interest expense for Q3 2025 was $34.1 million. Management guided Q4 non-interest expense to be between $36 million and $36.5 million.

Interest expense on deposits and borrowings drives a significant portion of the cost of funds. The reported Net Interest Margin for Q3 2025 expanded 10 basis points quarter-over-quarter to 3.16%. Net interest income for Q3 2025 was $51.3 million. The core Net Interest Margin, which excludes purchase accounting accretion, was 2.82% in Q3 2025.

Here's a quick look at key cost and efficiency metrics from Q3 2025:

Metric	Value	Period
Non-GAAP Efficiency Ratio	52.47%	Q3 2025
GAAP Efficiency Ratio	54.94%	Q3 2025
Non-Interest Expense (Non-GAAP Core)	$34.1 million	Q3 2025
Net Interest Margin (Reported)	3.16%	Q3 2025
Net Interest Margin (Core)	2.82%	Q3 2025

The operational side shows where technology investment translates to cost avoidance:

• Number of Banking Centers: 73 (post-merger)
• Number of Employees: 650+
• Bots Processing Items: 143
• Digital Account Origination Increase: 131%
• Total Items Processed by Bots: 5M+

Finance: draft 13-week cash view by Friday.

Camden National Corporation (CAC) - Canvas Business Model: Revenue Streams

You're looking at how Camden National Corporation actually brings in the money, which is the core of any business model. For a bank like Camden National Corporation, the revenue streams are pretty standard, but the recent acquisition of Northway Financial, Inc. definitely shifted the scale of these numbers, especially as they realize those cost synergies.

The primary engine remains the spread between what they earn on assets and what they pay for liabilities. You can see the quarterly movement in the two main income components here:

Revenue Component	Period	Amount
Net Interest Income (NII)	Q1 2025	$48.9 million
Net Interest Income (NII)	Q2 2025	$49.2 million
Non-interest Income	Q2 2025	$13.06 million

Net Interest Income (NII) from loans and investments was reported at $49.2 million for the second quarter of 2025. This is up from the first quarter of 2025, where NII was $48.9 million. Also, the core net interest margin improved to 2.70% for Q2 2025, up from 2.68% in Q1 2025. That's a small but meaningful tick up in profitability on the core lending business.

Non-interest income, which covers things like service charges and fees, is the second major piece. For the first quarter of 2025, Camden National Corporation projected fee income to land between $12.5 million and $13 million. By the second quarter of 2025, total non-interest income hit $13.06 million. This stream also includes revenue from wealth management and trust services, which Camden National Corporation delivers through Camden National Wealth Management, a division of Camden National Bank.

Another component feeding into non-interest income is the activity in the mortgage pipeline. Camden National Corporation continues to sell the majority of its residential mortgage production, which generates gains on sale. Here's the split on what they sold:

• For the first quarter of 2025, they sold 58% of their residential mortgage production.
• For the second quarter of 2025, that percentage decreased to 39% of total production.

The decrease in Q1 2025 mortgage banking income was noted as being driven partly by the negative change in fair value on residential mortgage loan pipelines, which is a direct result of this sales strategy and market conditions. The wealth management and trust services are offered alongside other services like investment management, financial planning, and trust administration, where they can serve as a corporate Trustee, Co-Trustee, or Agent for Trustee across the United States.

Finance: draft 13-week cash view by Friday.