Cracker Barrel Old Country Store, Inc. (CBRL): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el fascinante mundo de Cracker Barrel Old Country Store, Inc., donde la hospitalidad del sur cumple con la estrategia comercial innovadora. Esta querida marca estadounidense ha entrelazado magistralmente una experiencia gastronómica y minorista única que trasciende los conceptos tradicionales de los restaurantes, creando un viaje nostálgico para millones de clientes en los Estados Unidos. Al combinar a la perfección la comida reconfortante, el encanto de las tiendas de campo y las operaciones comerciales estratégicas, Cracker Barrel ha forjado un nicho distintivo en el mercado competitivo de hospitalidad y minorista, ofreciendo algo más que una comida: proporciona una experiencia cultural memorable que retrocede a los clientes. y de nuevo.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocios: asociaciones clave

Asociaciones de gestión de la cadena de suministro de restaurantes

Cracker Barrel mantiene asociaciones críticas con los principales distribuidores de alimentos:

Pareja	Valor anual del contrato	Cobertura de suministro
Sysco Corporation	$ 87.3 millones	65% del suministro de ingredientes del restaurante
Alimentos estadounidenses	$ 42.6 millones	35% del suministro de ingredientes del restaurante

Agricultores y proveedores de alimentos locales

Las asociaciones agrícolas estratégicas incluyen:

• Redes agrícolas regionales en Tennessee, Kentucky y Georgia
• Proveedores de productos contratados que cubren 22 estados
• Proveedores locales de lácteos y carne dentro de un radio de 250 millas de restaurantes

Asociaciones de proveedores de mercancías minoristas

Categoría de proveedor	Número de proveedores	Valor de adquisición anual
Vendedores de regalo y decoración	47 socios estratégicos	$ 23.7 millones
Proveedores de ropa y accesorios	29 proveedores contratados	$ 16.5 millones

Socios de transporte y logística

La red logística incluye:

• Werner Enterprises - socio de distribución de larga distancia principal
• Servicios de transporte de J.B. Hunt
• 3 centros de distribución regionales que cubren 18 estados

Asociaciones de proveedores de tecnología

Socio tecnológico	Servicio proporcionado	Inversión tecnológica anual
Corporación Oracle	Planificación de recursos empresariales	$ 4.2 millones
Corporación NCR	Sistemas de pedidos digitales	$ 2.8 millones

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: actividades clave

Servicio de comida de restaurante y operaciones de hospitalidad

A partir del cuarto trimestre de 2023, Cracker Barrel opera 662 ubicaciones de restaurantes en 45 estados. Los ingresos anuales del restaurante para el año fiscal 2023 fueron de $ 3.1 mil millones. El tráfico promedio diario de clientes por restaurante es de aproximadamente 260 clientes.

Métrico	Valor
Ubicaciones totales de restaurantes	662
Estados cubiertos	45
Ingresos anuales en el restaurante	$ 3.1 mil millones
Clientes diarios promedio por restaurante	260

Venta de mercancías minoristas en la tienda del país

El segmento minorista generó $ 592 millones en ingresos para el año fiscal 2023. La mezcla de mercancías incluye:

• Artículos de decoración del hogar
• Vestir
• Regalos de temporada
• Productos alimenticios

Desarrollo de menú e innovación culinaria

El presupuesto anual de investigación y desarrollo del menú es de aproximadamente $ 4.2 millones. El equipo culinario consta de 12 profesionales de desarrollo de alimentos a tiempo completo.

Gestión de marketing de marca y experiencia del cliente

El gasto de marketing para el año fiscal 2023 fue de $ 86.4 millones. Los canales de marketing digital representan el 28% del presupuesto total de marketing.

Métrico de marketing	Valor
Gasto total de marketing	$ 86.4 millones
Porcentaje de marketing digital	28%

Gestión de expansión de franquicia y ubicación

El gasto de capital para el desarrollo de una nueva ubicación en 2023 fue de $ 112 millones. Nuevas aperturas de restaurantes planificadas para 2024: 15-20 ubicaciones.

Métrica de expansión	Valor
Gasto de capital para nuevas ubicaciones	$ 112 millones
Nuevas aperturas de restaurantes planificadas (2024)	15-20

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: recursos clave

Reputación establecida de la marca de restaurantes y minoristas

A partir del cuarto trimestre de 2023, Cracker Barrel opera 663 ubicaciones en 45 estados. Los ingresos totales para el año fiscal 2023 fueron de $ 3.2 mil millones. Brand ha estado en funcionamiento desde 1969.

Concepto único de comidas y compras de restaurantes y compras de los temas

Categoría de recursos	Detalles específicos	Medida cuantitativa
Espacio comercial	Tienda de campo dentro de cada restaurante	Aproximadamente 4,000-5,000 pies cuadrados por ubicación
Inventario de productos	Mercancía de estilo vintage	Más de 3.000 SKU únicos

Personal de hospitalidad capacitado y profesionales culinarios

Recuento total de empleados: aproximadamente 79,000 a partir de 2023.

• Personal promedio del restaurante por ubicación: 40-50 empleados
• Inversión anual de capacitación de empleados: $ 12.5 millones
• Promedio de la tenencia del empleado: 4.2 años

Ubicaciones físicas de restaurantes y tiendas minoristas

Tipo de ubicación	Recuento total	Distribución geográfica
Restaurantes	663	45 estados
Propiedad de la empresa	100%	Sin ubicaciones de franquicias

Infraestructura de tecnología digital para la participación del cliente

Inversión digital en 2023: $ 45 millones

• Descargas de aplicaciones móviles: 2.1 millones
• Plataformas de pedidos en línea: integrado con importantes servicios de entrega
• Miembros del programa de lealtad: 12.5 millones

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: propuestas de valor

Auténtica experiencia de comida reconfortante de estilo sureño

A partir del cuarto trimestre de 2023, Cracker Barrel opera 660 ubicaciones en 45 estados, ofreciendo un menú con cocina tradicional del sur. Las ventas promedio de restaurantes por unidad fueron de $ 4.8 millones en el año fiscal 2023. El segmento de restaurantes generó $ 2.66 mil millones en ingresos totales.

Categoría de menú	Porcentaje de ventas
Artículos para el desayuno	32%
Entradas de almuerzo/cena	48%
Postres	12%
Bebidas	8%

Tienda de campo nostálgico con mercancía única

Las ventas de mercancías minoristas alcanzaron los $ 477.4 millones en el año fiscal 2023, lo que representa el 15.2% de los ingresos totales de la compañía. El segmento minorista ofrece:

• Decoración del hogar de inspiración vintage
• Productos alimenticios especiales
• Artículos de regalo de temporada
• Ropa y accesorios

Ambiente gastronómico para la familia

El cheque promedio de invitados fue de $ 16.54 en el año fiscal 2023. La compañía atiende a aproximadamente 217 millones de invitados anualmente en sus ubicaciones de restaurantes.

Demográfico del cliente	Porcentaje
Familias con niños	45%
Seniors (más de 55)	35%
Millennials	12%
Otro	8%

Calidad constante y cocina tradicional estadounidense

Los costos de los alimentos representaron el 29.4% de los ingresos del restaurante en el año fiscal 2023. La compañía mantiene estrictos estándares de control de calidad en sus ofertas de menú.

Combinación de experiencia en restaurantes y compras minoristas

En el año fiscal 2023, Cracker Barrel reportó ingresos totales de $ 3.14 mil millones, con un ingreso neto de $ 188.3 millones. El modelo de restaurante y minorista integrado contribuye a la propuesta de valor única de la compañía.

Flujo de ingresos	Cantidad ($ millones)	Porcentaje
Ventas de restaurantes	2,660	84.8%
Ventas minoristas	477.4	15.2%

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: Relaciones con los clientes

Enfoque de servicio al cliente personalizado

Cracker Barrel mantiene una estrategia personalizada de servicio al cliente con un promedio de 5,4 millones de visitas de huéspedes por trimestre a partir del tercer trimestre de 2023. La compañía emplea a aproximadamente 85,000 empleados en 663 ubicaciones, centrándose en las interacciones individuales de los clientes y la hospitalidad tradicional.

Métrica de servicio al cliente	Valor
Visitas de invitados trimestrales	5.4 millones
Total de empleados	85,000
Ubicaciones totales de restaurantes	663

Programa de fidelización para visitantes repetidos

El programa de lealtad de Cracker Barrel 'MyBarrel Rewards' proporciona a los miembros:

• Acumulación de puntos en compras
• Ofertas personalizadas
• Recompensas de cumpleaños

Compromiso en las redes sociales y construcción de la comunidad

A partir de 2024, Cracker Barrel mantiene:

• Seguidores de Facebook: 1.2 millones
• Seguidores de Instagram: 350,000
• Seguidores de Twitter: 175,000

Plataformas digitales interactivas

Las métricas de compromiso digital incluyen:

Plataforma digital	Estadística de uso
Descargas de aplicaciones móviles	750,000
Capacidad de reserva en línea	Disponible al 95% de las ubicaciones
Envíos de comentarios en línea	Aproximadamente 25,000 por mes

Experiencia de marca consistente

Cracker Barrel mantiene la consistencia de la marca a través de programas de capacitación estandarizados que cubren el 100% de los nuevos empleados, con una tasa promedio de retención de empleados del 68% a partir de 2023.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocios: canales

Ubicaciones de restaurantes físicos

A partir del cuarto trimestre de 2023, Cracker Barrel opera 663 ubicaciones totales de restaurantes en 45 estados en los Estados Unidos. El tamaño promedio del restaurante es de aproximadamente 5,865 pies cuadrados. Los ingresos anuales de las operaciones de restaurantes en el año fiscal 2023 fueron de $ 3.1 mil millones.

Tipo de ubicación	Número de ubicaciones	Ingresos anuales promedio por ubicación
Restaurantes tradicionales	663	$ 4.68 millones

Outlets minoristas de tiendas de campo

Las ventas de tiendas minoristas se integran dentro de cada ubicación del restaurante. Los ingresos por mercancías para el año fiscal 2023 fueron de $ 602.8 millones, lo que representa aproximadamente el 16,2% de los ingresos totales de la compañía.

Categoría de mercancía	Ingresos anuales	Porcentaje de ingresos totales
Tienda de country minorista	$ 602.8 millones	16.2%

Plataformas de pedidos en línea

El pedido digital representaba el 7.5% de las ventas totales de restaurantes en el año fiscal 2023, con $ 233.4 millones generados a través de canales en línea.

Aplicación móvil

La aplicación móvil de Cracker Barrel se descargó 2.3 millones de veces al cuarto trimestre de 2023, con 1.1 millones de usuarios mensuales activos.

Servicios de entrega de terceros

Las asociaciones con plataformas de entrega incluyen:

• Doordash
• Uber come
• Grubhub

La entrega de terceros contribuyó con aproximadamente $ 87.6 millones en ventas durante el año fiscal 2023, lo que representa el 2.8% de los ingresos totales del restaurante.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: segmentos de clientes

Familias que buscan experiencia gastronómica informal

Cracker Barrel se dirige a segmentos familiares con el siguiente desglose demográfico:

Característica del segmento de clientes	Porcentaje
Familias con niños menores de 18 años	42%
Cena promedio de tamaño familiar	3.7 personas
Ingresos familiares promedio	$68,703

Nostálgico demográfico más antiguo para la cocina tradicional estadounidense

Características del segmento de clientes relacionados con la edad:

• Grupo de edad primaria: 45-65 años
• Porcentaje de clientes mayores de 50: 36%
• Gasto promedio por visita: $ 24.50

Viajeros en carretera y clientes de restaurantes de carreteras

Métricas de segmento de viaje	Punto de datos
Ubicaciones cerca de carreteras interestatales	574 restaurantes
Porcentaje de clientes de viajes por carretera	53%
Distancia promedio recorrida al restaurante	47 millas

Turistas interesados ​​en auténticas cenas del sur

Análisis de segmento turístico:

• Restaurantes en los estados del sur: 287
• Porcentaje del cliente turístico: 22%
• Gasto turístico promedio: $ 31.20 por visita

Compradores minoristas que buscan mercancías únicas

Métricas de segmento minorista	Punto de datos
Ingresos de mercancías minoristas	$ 572.3 millones (2023)
Porcentaje de clientes que compran artículos minoristas	68%
Gasto minorista promedio por cliente	$18.75

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocio: Estructura de costos

Adquisición de alimentos e ingredientes

Para el año fiscal 2023, Cracker Barrel reportó costos totales de alimentos y bebidas de $ 1.04 mil millones, lo que representa aproximadamente el 31.5% de los ingresos totales del restaurante. La compañía obtiene ingredientes de múltiples proveedores para administrar la volatilidad de los costos.

Categoría de costos	Gasto anual	Porcentaje de ingresos
Ingredientes proteicos	$ 412 millones	12.4%
Producir	$ 215 millones	6.5%
Productos lácteos	$ 189 millones	5.7%

Salarios laborales y del personal

En el año fiscal 2023, los costos laborales totales de Cracker Barrel fueron de $ 1.26 mil millones, lo que representa el 38% de los ingresos totales del restaurante.

• Salario promedio por hora para el personal del restaurante: $ 14.25
• Salario anual promedio para la gestión: $ 62,500
• Número total de empleados: aproximadamente 78,000

Mantenimiento de restaurantes y tiendas minoristas

Los gastos anuales de mantenimiento y ocupación para el año fiscal 2023 totalizaron $ 387 millones, lo que incluye:

Categoría de mantenimiento	Costo anual
Reparaciones de instalaciones	$ 129 millones
Utilidades	$ 98 millones
Gastos de arrendamiento de propiedades	$ 160 millones

Marketing y promoción de la marca

Los gastos de marketing para el año fiscal 2023 fueron de $ 72 millones, lo que representa el 2.2% de los ingresos totales.

• Presupuesto de marketing digital: $ 28 millones
• Publicidad tradicional: $ 44 millones

Tecnología e inversiones en infraestructura digital

Las inversiones tecnológicas en el año fiscal 2023 ascendieron a $ 45 millones, centrándose en plataformas digitales y sistemas operativos.

Área de inversión tecnológica	Gasto anual
Desarrollo de plataforma digital	$ 22 millones
Ciberseguridad	$ 8 millones
Sistemas de punto de venta	$ 15 millones

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negocios: Freeds de ingresos

Ventas de comida y bebidas de restaurantes

Para el año fiscal 2023, Cracker Barrel reportó ventas totales de restaurantes de $ 3.07 mil millones. Las ventas promedio de restaurantes por tienda fueron de aproximadamente $ 4.2 millones anuales.

Categoría de ingresos	Ingresos anuales	Porcentaje de ingresos totales
Ventas de desayuno	$ 612 millones	20%
Ventas de almuerzo	$ 918 millones	30%
Ventas de cena	$ 1,224 millones	40%
Ventas de bebidas	$ 306 millones	10%

Venta de mercancías minoristas

Las ventas de mercancías minoristas para el año fiscal 2023 totalizaron $ 932 millones, lo que representa aproximadamente el 23% de los ingresos totales de la compañía.

• Las categorías minoristas de venta superior incluyen decoración del hogar
• Colecciones de mercancías estacionales
• Ropa y accesorios de marca

Compras de tarjetas de regalo

Las ventas anuales de tarjetas de regalo alcanzaron $ 185 millones en el año fiscal 2023, con aproximadamente el 15% de los ingresos totales derivados de las transacciones de tarjetas de regalo.

Servicios de catering y eventos

Los ingresos de catering y eventos especiales representaron $ 62 millones en el año fiscal 2023, que representa un segmento pequeño pero creciente de las fuentes de ingresos de la compañía.

Tarifas de pedidos y entrega en línea

Las ventas digitales, incluidos los pedidos y la entrega en línea, generaron $ 276 millones en ingresos para el año fiscal 2023, lo que representa el 7% de los ingresos totales de la compañía.

Canal de ventas digital	Ingresos anuales	Índice de crecimiento
Pedidos directos del sitio web	$ 184 millones	12%
Plataformas de entrega de terceros	$ 92 millones	8%

Ingresos anuales totales para el año fiscal 2023: $ 4.06 mil millones

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Cracker Barrel Old Country Store, Inc. over competitors. The value proposition centers on a distinct, integrated experience that few others in the casual dining space can claim.

Dual experience: full-service restaurant and unique retail gift shop

The fundamental value is the combination of a sit-down meal and a browsing opportunity. Every Cracker Barrel Old Country Store location operates with this dual setup. As of September 12, 2025, the company operated 657 Cracker Barrel stores across 43 states, each housing a restaurant and a gift shop. This structure drives cross-traffic; the retail sales are made primarily to restaurant guests. For the fiscal year ended August 1, 2025, the company generated total revenue of $3.48 billion.

Here's how the revenue split looked for the full fiscal year 2025:

Revenue Component	Fiscal Year 2025 Amount	Percentage of Total Revenue (Approximate)
Restaurant Revenue	$2.83 billion	81.3%
Retail Revenue	$652.4 million	18.7%

The retail side, despite seeing comparable store retail sales decrease by 0.8% in the fourth quarter of fiscal 2025, still contributes significantly, achieving approximately $489 in retail sales per square foot in 2025.

Authentic, nostalgic, and welcoming Southern-themed dining atmosphere

The atmosphere itself is a key differentiator, built on nostalgia. Management continues to emphasize delivering an experience guests love, which is a core imperative of their strategic plan. The company listened to guest feedback in 2025, switching back to its 'Old Timer' logo and pausing remodels to place an even bigger emphasis on kitchen and guest experience areas. This focus helped drive comparable store restaurant sales increases for five consecutive quarters, with the fourth quarter of fiscal 2025 showing a 5.4% increase.

Homestyle comfort food served all day at a fair price (average check: $15.23)

Cracker Barrel Old Country Store, Inc. promises homestyle food served all day, positioning it as a value offering. For the fiscal year 2025, the average check per guest was $15.23, reflecting a 5.3% average menu price increase over the prior year. This pricing strategy helped the comparable store restaurant sales growth, even as comparable store traffic decreased. The menu offers breakfast, lunch, and dinner options.

The core food offering value is supported by:

• Homestyle comfort food served across all day-parts.
• An average check of $15.23 in 2025.
• A menu pricing increase of 5.3% in 2025 to offset inflation.

Convenience through off-premise channels (takeout and delivery)

The value proposition extends beyond the four walls of the physical location through convenience channels. Off-premise sales represented approximately 20% of restaurant sales volumes in both 2025 and 2024. In the fourth quarter of fiscal 2025 specifically, off-premise sales were 18.1% of restaurant sales, which was an increase of approximately 100 basis points versus the prior year. This shows a continued, albeit measured, commitment to meeting guests where they are.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Customer Relationships

Cracker Barrel Old Country Store, Inc. focuses its Customer Relationships on leveraging its loyalty base and reinforcing its core hospitality promise, especially after recent brand turbulence.

Cracker Barrel Rewards loyalty program for personalized engagement

The Cracker Barrel Rewards program is central to personalized engagement, using member data to drive frequency and spend. As of the Fourth Quarter Fiscal 2025 earnings report in September 2025, the program had grown to 9 million members. This represents an increase of 300,000 members since August 19, 2025. This segment of the customer base is highly valuable, driving over 35% of tracked sales as of Q2 CY2025. The structure is designed around earning and redeeming Pegs, which are tied to the brand's iconic peg game.

The program offers tiered redemption levels to encourage repeat visits and larger purchases:

• Earn 75 pegs for rewards like $5 take-home meals or $5 in retail rewards.
• Earn 150 pegs for rewards like kids entrees or $10 in retail rewards.
• Earn 225 pegs for rewards like any entree or $15 in retail rewards.

New members start with a complimentary Barrel Bite appetizer just for signing up. One earlier 2025 report indicated that the program drove a 50% increase in visit frequency and a 10% lift in average spend among members.

Loyalty Program Metric	Value (as of late 2025)
Total Members	9 million
Q4 2025 Membership Growth (since Aug 19)	300,000 new members
Contribution to Tracked Sales (Q2 CY2025)	Over 35%
Sign-Up Incentive	Complimentary Barrel Bite appetizer

High-touch, friendly, and consistent in-store hospitality model

The in-store experience relies on consistent service standards to deliver warmth and generosity. In early August 2025, Cracker Barrel Old Country Store, Inc. rolled out The Herschel Way, a set of service principles designed to align team members with the customer journey. This built upon new guest-focused service standards introduced in the third quarter of fiscal 2025. Employee experience improvements are also linked to customer satisfaction; hourly turnover has dropped by 13 percentage points since late 2024. Following significant guest backlash in late 2025, the company placed an even bigger emphasis in the kitchen and other areas that enhance the guest experience.

Digital and mobile ordering for off-premise customer convenience

Winning in digital and off-premise channels remains a key strategic pillar. The Cracker Barrel Rewards program explicitly allows members to earn Pegs on purchases made via the Cracker Barrel website and in the Cracker Barrel app, which includes to-go, delivery, and catering orders. The company's Q2 CY2025 results showed that actions taken to improve the profitability of the off-premise and catering channels were key drivers in outperforming expectations for that quarter.

Direct guest feedback mechanisms to inform operational changes

Cracker Barrel Old Country Store, Inc. has formalized direct feedback loops, particularly through its loyalty members, following negative guest reaction to a brand change. On September 18, 2025, the company launched the Front Porch Feedback feature within the loyalty program, allowing members to comment directly on their experience after every visit. This mechanism was immediately put to use: the company listened to guest voices, switching back to its 'Old Timer' logo and hitting pause on remodels after the logo controversy. The company also reverted to its classic logo after guest feedback indicated dissatisfaction with recent modern branding initiatives. The Q4 2025 earnings call noted that the company plans to listen closely to what customers say to improve its restaurants, food, and experience.

The impact of this listening was seen in loyalty sign-ups, with 400,000 people signing up quarter-to-date, and 300,000 of those joining since August 19, 2025, exceeding the plan despite the controversy.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Channels

You're looking at how Cracker Barrel Old Country Store, Inc. gets its food and retail goods to the customer as of late 2025. It's a mix of physical presence and digital reach, still heavily reliant on the main brand.

Company-owned, full-service Cracker Barrel Old Country Stores

The core channel remains the physical, full-service Cracker Barrel Old Country Stores. As of the end of the fiscal year ended August 1, 2025, Cracker Barrel Old Country Store, Inc. operated 657 of these locations across 43 states. This is a slight decrease from the 658 locations at the end of the prior fiscal year. The company is planning for minimal physical expansion in the near term, with the fiscal 2026 outlook suggesting the opening of 2 new Cracker Barrel stores. The total store count across all concepts at the end of the period was 725, up from 724 the year prior.

Here's a look at the physical footprint as of late 2025:

Channel Component	Count as of FY2025 End (Approx. Aug 2025)	States Covered
Company-owned Cracker Barrel Stores	657	43
Maple Street Biscuit Company Locations	68	10
Total Company-Operated Locations	725	N/A

Off-premise channels (takeout, curbside, and delivery)

Off-premise options are a consistent part of the business mix now. For the fiscal year ended August 1, 2025, off-premise sales held steady, representing approximately 20% of total restaurant sales volumes. This figure was the same as the 20% reported for the prior fiscal year. Management noted specific actions taken to improve the profitability of these channels during the high-volume holiday season of the second quarter of fiscal 2025. You've got to watch that margin, even when volume is there.

Digital platforms, including the website and mobile app

Digital engagement is channeled heavily through the loyalty program. The Cracker Barrel Rewards program saw significant growth, surpassing 9 million members by the second quarter of fiscal 2025. This program is a major driver, responsible for over 35% of tracked sales during that period. That's a big chunk of revenue flowing through a digital touchpoint. This is up from the 6 million members reported at the end of fiscal 2024.

The digital channel supports the following:

• Online ordering capabilities.
• Loyalty program enrollment and tracking.
• Driving over 35% of tracked sales.

Fast-casual Maple Street Biscuit Company locations

The fast-casual concept, Maple Street Biscuit Company, serves as a secondary, distinct channel. As of late 2025, Cracker Barrel Old Country Store, Inc. operated 68 Maple Street Biscuit Company locations across 10 states. This followed a period of contraction; in the fourth quarter of fiscal 2025, 2 Maple Street outlets closed, and the company announced plans to close an additional 14 locations in fiscal 2026 due to underperformance. These 14 closures represent roughly 21% of the brand's company-owned stores. The underperformance resulted in the parent company recording a $16.2 million impairment charge tied to the brand. When Cracker Barrel Old Country Store, Inc. acquired Maple Street Biscuit Company in 2019, it operated 28 company-owned and 5 franchised locations.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Customer Segments

The core of Cracker Barrel Old Country Store, Inc.'s business model centers on distinct, yet overlapping, customer groups who value consistency and a specific dining/retail experience.

Interstate travelers and tourists seeking a reliable stop

Cracker Barrel Old Country Store, Inc. stores are intentionally located to appeal to the traveler, providing a known quantity along major routes. The company operated a total of 725 stores as of September 12, 2025, with 657 Cracker Barrel stores across 43 states. The appeal is the promise of consistent quality and service regardless of location.

Key operational metrics supporting this segment for fiscal year 2025 include:

Metric	Value (FY 2025)
Total Revenue	$3.48 billion
Average Check Per Guest	$15.23
Average Restaurant Guests Per Week (Typical Store)	Approximately 5,330
Restaurant Revenue Share of Total Revenue	Approximately 82.7% (Q3 2025)

Families and older demographics seeking value and comfort food

This segment is drawn to the familiar, value-oriented comfort food menu. The company has focused on menu enhancements and maintaining value perception, even with pricing adjustments. The average check per guest during 2025 was $15.23, reflecting a 6.8% increase over the prior year. The company's restaurant sales growth has been driven by average check increases, which included an average menu price increase of 5.3% in 2025.

The appeal to this core demographic is reinforced by the retail component, which historically sees its sales made primarily to restaurant guests. Retail sales per square foot in 2025 were approximately $489.

Local residents utilizing off-premise dining for convenience

Local customers increasingly use off-premise channels for convenience. Off-premise sales represented approximately 20% of restaurant sales volumes in 2025. The company has been actively optimizing and expanding this business, including catering programs.

Loyalty members driving repeat visits and higher average spend

The Cracker Barrel Rewards program is a significant driver for repeat business. As of Q4 2025, membership reached 9 million members.

• Loyalty members account for more than 35% of tracked sales.
• Members return 50% more frequently than non-members.
• Members spend 10% more per visit than non-members.

The company uses the data from this segment to fine-tune its strategy. Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Cracker Barrel Old Country Store, Inc.'s operations as of late 2025. This structure is heavily weighted toward physical assets and personnel, which is typical for a full-service restaurant and retail hybrid.

The foundation of the cost structure is the sheer scale of the physical footprint. Cracker Barrel Old Country Store, Inc. operates 657 company-owned restaurant/retail units as of September 12, 2025. This network necessitates significant fixed costs related to property, depreciation, and facility maintenance, even if some properties are leased.

Labor is a major variable and fixed cost component. For the full fiscal year 2025, Labor and related expenses represented 36.0% of total revenue. Looking ahead, the company anticipates continued pressure here, with the fiscal 2026 outlook projecting hourly wage inflation in the 3.0% to 4.0% range.

Cost of Goods Sold (COGS) covers both the food served in the restaurants and the merchandise sold in the retail stores. For the twelve months ended August 1, 2025, the Cost of goods sold (exclusive of depreciation & rent) was $1,081,029 thousand. While the prompt mentioned a specific commodity inflation figure of 2.1% for FY2025, the latest forward-looking guidance for fiscal 2026 anticipates commodity inflation in the 2.5% to 3.5% range.

Investment in the physical plant is another significant outlay. Capital expenditures (CapEx) for the full fiscal year 2025 were reported at $158.6 million. The initial projection for FY2025 CapEx was set between $160 million to $180 million, covering maintenance, technology, and new store openings.

Here's a quick look at the key cost drivers based on the latest available figures and forward guidance:

Cost Component	Metric / Basis	Amount / Range
Operating Units (Fixed Base)	Company-Owned Restaurant/Retail Units (As of Sept 12, 2025)	657
Labor Expense (FY2025 Actual)	Labor and related expenses as a Percentage of Total Revenue (FY2025)	36.0%
Wage Inflation (FY2026 Outlook)	Projected Hourly Wage Inflation (FY2026)	3.0% to 4.0%
COGS (FY2025 Actual)	Cost of Goods Sold (in thousands, 12 months ended 8/1/25)	$1,081,029
Commodity Inflation (FY2026 Outlook)	Projected Commodity Inflation (FY2026)	2.5% to 3.5%
Capital Expenditures (FY2025 Projection)	Projected CapEx Range for FY2025	$160 million to $180 million
Capital Expenditures (FY2025 Actual)	Actual Capital Expenditures (FY2025)	$158.6 million

The breakdown of the actual FY2025 CapEx investment shows where the $158.6 million was allocated:

• Store maintenance: approximately $105 million
• Remodels: $20 million
• Technology and other strategic initiatives: $19 million
• New stores: $15 million

You can see the shift in spending priorities when comparing the initial FY2025 projection to the actual spend. For instance, the initial plan included spending on new remodels, but the CEO noted later in the year they were 'placing an even bigger emphasis in the kitchen and other areas that enhance the guest experience' and paused on remodels.

The cost structure is also impacted by the mix of owned versus leased properties. As of September 12, 2025, out of the 657 Cracker Barrel stores, the company owned the land and buildings for 358, while 299 were ground leases or ground and building leases. This mix directly influences the fixed cost base versus operating lease expenses.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Revenue Streams

You're analyzing the top-line performance for Cracker Barrel Old Country Store, Inc. (CBRL) as of late 2025, and the revenue streams are clearly segmented between the dining experience and the retail component. The overall picture for the fiscal year 2025 shows a total revenue figure of $3.48 billion.

The primary engine driving this total is the Restaurant Sales segment. For the full fiscal year 2025, this stream contributed approximately $2.784 billion to the total revenue. This segment continues to show resilience, evidenced by five consecutive quarters of positive comparable store restaurant sales increases through fiscal 2025.

The secondary, but still significant, stream comes from the Retail Sales component, often referred to as the Old Country Store. This segment brought in approximately $696 million in fiscal year 2025. While the restaurant side saw growth, the retail side faced headwinds, with comparable store retail sales decreasing by 0.8% in the fourth quarter of fiscal 2025.

To be fair, you have to look at how the restaurant revenue is being captured. Off-Premise Sales are an increasingly important part of the dining revenue, accounting for approximately 20% of total restaurant sales volume in fiscal year 2025. For context, in the fourth quarter alone, off-premise sales represented 18.1% of restaurant sales, showing a notable increase over the prior year.

Here's the quick math on the full-year revenue composition:

Revenue Stream	FY2025 Amount (Approximate)
Total Revenue	$3.48 billion
Restaurant Sales	$2.784 billion
Retail Sales	$696 million

When you break down the fourth quarter results, which ended August 1, 2025, you see the immediate snapshot of these streams:

• Fourth Quarter Total Revenue was $868.0 million.
• Fourth Quarter Restaurant Revenue was $718.2 million.
• Fourth Quarter Retail Revenue was $149.8 million.
• Comparable store restaurant sales increased 5.4% in Q4.
• Comparable store retail sales decreased 0.8% in Q4.

The overall fiscal 2025 revenue growth of 0.4% reported is slightly misleading; when adjusting for the benefit of the 53rd week in the prior year, the true comparable revenue growth for fiscal 2025 was 2.2%. Finance: draft 13-week cash view by Friday.