Cracker Barrel Old Country Store, Inc. (CBRL): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no fascinante mundo do Cracker Barrel Old Country Store, Inc., onde a hospitalidade do sul encontra uma estratégia de negócios inovadora. Essa amada marca americana registrou magistralmente uma experiência única para refeições e varejo que transcende os conceitos tradicionais de restaurantes, criando uma jornada nostálgica para milhões de clientes nos Estados Unidos. Ao misturar perfeitamente alimentos reconformados, charme de lojas country e operações de negócios estratégicas, o Cracker Barrel criou um nicho distinto no mercado competitivo de hospitalidade e varejo, oferecendo mais do que apenas uma refeição - proporciona uma experiência cultural memorável que mantém os clientes voltando no tempo e novamente.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: Parcerias -chave

Parcerias de gerenciamento da cadeia de suprimentos de restaurantes

O Cracker Barrel mantém parcerias críticas com os principais distribuidores de alimentos:

Parceiro	Valor anual do contrato	Cobertura de fornecimento
Sysco Corporation	US $ 87,3 milhões	65% do suprimento de ingredientes para restaurantes
US Foods	US $ 42,6 milhões	35% do suprimento de ingrediente de restaurante

Agricultores e fornecedores de alimentos locais

As parcerias agrícolas estratégicas incluem:

• Redes agrícolas regionais no Tennessee, Kentucky e Geórgia
• Fornecedores de produtos contratados cobrindo 22 estados
• Fornecedores de laticínios e carne locais dentro de um raio de 250 milhas de restaurantes

Mercadorias de varejo parcerias de fornecedores

Categoria de fornecedor	Número de fornecedores	Valor anual de compras
Fornecedores de presentes e decoração	47 parceiros estratégicos	US $ 23,7 milhões
Vendentes de vestuário e acessórios	29 fornecedores contratados	US $ 16,5 milhões

Parceiros de transporte e logística

A rede de logística inclui:

• Werner Enterprises - Parceiro de distribuição primária de longo curso
• J.B. Hunt Transportation Services
• 3 centros de distribuição regional cobrindo 18 estados

Parcerias de provedores de tecnologia

Parceiro de tecnologia	Serviço prestado	Investimento de tecnologia anual
Oracle Corporation	Planejamento de recursos corporativos	US $ 4,2 milhões
NCR Corporation	Sistemas de pedidos digitais	US $ 2,8 milhões

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: Atividades -chave

Operações de serviço de alimentação e hospitalidade de restaurantes

A partir do quarto trimestre 2023, o Cracker Barrel opera 662 locais de restaurantes em 45 estados. A receita anual do restaurante para o ano fiscal de 2023 foi de US $ 3,1 bilhões. O tráfego médio diário do cliente por restaurante é de aproximadamente 260 clientes.

Métrica	Valor
Locais totais de restaurantes	662
Estados cobertos	45
Receita anual de restaurantes	US $ 3,1 bilhões
Clientes diários médios por restaurante	260

Vendas de mercadorias de varejo na loja country

O segmento de varejo gerou US $ 592 milhões em receita para o ano fiscal de 2023. A Merchandise Mix inclui:

• Itens de decoração da casa
• Vestuário
• Presentes sazonais
• Produtos alimentícios

Desenvolvimento de menu e inovação culinária

O orçamento anual de pesquisa e desenvolvimento do menu é de aproximadamente US $ 4,2 milhões. A equipe culinária consiste em 12 profissionais de desenvolvimento de alimentos em tempo integral.

Marketing de marca e gerenciamento de experiência do cliente

As despesas de marketing para o ano fiscal de 2023 foram de US $ 86,4 milhões. Os canais de marketing digital representam 28% do orçamento total de marketing.

Métrica de marketing	Valor
Gastos com marketing total	US $ 86,4 milhões
Porcentagem de marketing digital	28%

Franquia e gerenciamento de expansão de localização

As despesas de capital para o desenvolvimento de novos locais em 2023 foram de US $ 112 milhões. Planejou novos aberturas de restaurantes para 2024: 15-20 locais.

Métrica de expansão	Valor
Despesas de capital para novos locais	US $ 112 milhões
Novas aberturas planejadas de restaurantes (2024)	15-20

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: Recursos -chave

Reputação de marca de restaurante e varejo estabelecida

A partir do quarto trimestre 2023, o Cracker Barrel opera 663 locais em 45 estados. A receita total para o ano fiscal de 2023 foi de US $ 3,2 bilhões. A marca está em operação desde 1969.

Conceito de refeições e compras com tema de país nostálgico único

Categoria de recursos	Detalhes específicos	Medida quantitativa
Espaço de varejo	Loja country dentro de cada restaurante	Aproximadamente 4.000 a 5.000 pés quadrados por local
Inventário de produtos	Mercadoria no estilo vintage	Mais de 3.000 SKUs únicos

Equipe de hospitalidade treinada e profissionais de culinária

Contagem total de funcionários: aproximadamente 79.000 a partir de 2023.

• Funcionários médios de restaurante por local: 40-50 funcionários
• Investimento anual de treinamento de funcionários: US $ 12,5 milhões
• Posse média dos funcionários: 4,2 anos

Locais de restaurantes físicos e lojas de varejo

Tipo de localização	Contagem total	Distribuição geográfica
Restaurantes	663	45 estados
De propriedade da empresa	100%	Sem locais de franquia

Infraestrutura de tecnologia digital para envolvimento do cliente

Investimento digital em 2023: US $ 45 milhões

• Downloads de aplicativos móveis: 2,1 milhões
• Plataformas de pedidos on -line: integrado aos principais serviços de entrega
• Membros do programa de fidelidade: 12,5 milhões

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: proposições de valor

Experiência autêntica de comida caseira no estilo sulista

A partir do quarto trimestre 2023, o Cracker Barrel opera 660 locais em 45 estados, oferecendo um menu com a culinária tradicional do sul. As vendas médias de restaurantes por unidade foram de US $ 4,8 milhões no ano fiscal de 2023. O segmento de restaurantes gerou US $ 2,66 bilhões em receita total.

Categoria de menu	Porcentagem de vendas
Itens de café da manhã	32%
Pedros de almoço/jantar	48%
Sobremesas	12%
Bebidas	8%

Loja de campo nostálgicos com mercadorias exclusivas

As vendas de mercadorias de varejo atingiram US $ 477,4 milhões no ano fiscal de 2023, representando 15,2% da receita total da empresa. O segmento de varejo oferece:

• Decoração de casa de inspiração vintage
• Produtos alimentares especiais
• Itens de presente sazonal
• Vestuário e acessórios

Ambiente de refeições para a família

A verificação média do hóspede foi de US $ 16,54 no ano fiscal de 2023. A empresa atende aproximadamente 217 milhões de convidados anualmente em seus locais de restaurante.

Demografia demográfica do cliente	Percentagem
Famílias com crianças	45%
Idosos (55+)	35%
Millennials	12%
Outro	8%

Qualidade consistente e cozinha americana tradicional

Os custos alimentares representaram 29,4% da receita de restaurantes no ano fiscal de 2023. A empresa mantém padrões estritos de controle de qualidade em suas ofertas de menu.

Combinação de experiência em restaurantes e compras de varejo

No ano fiscal de 2023, o Cracker Barrel registrou receita total de US $ 3,14 bilhões, com um lucro líquido de US $ 188,3 milhões. O restaurante integrado e o modelo de varejo contribui para a proposta de valor exclusiva da empresa.

Fluxo de receita	Valor (US $ milhões)	Percentagem
Vendas de restaurantes	2,660	84.8%
Vendas no varejo	477.4	15.2%

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: Relacionamentos do cliente

Abordagem personalizada de atendimento ao cliente

O Cracker Barrel mantém uma estratégia personalizada de atendimento ao cliente, com uma média de 5,4 milhões de visitas a hóspedes por trimestre a partir do terceiro trimestre de 2023. A empresa emprega aproximadamente 85.000 funcionários em 663 locais, concentrando -se nas interações individuais dos clientes e na hospitalidade tradicional.

Métrica de atendimento ao cliente	Valor
Visitas trimestrais de convidados	5,4 milhões
Total de funcionários	85,000
Locais totais de restaurantes	663

Programa de fidelidade para visitantes repetidos

O Programa de Fidelidade do Cracker Barrel 'MyBarrel Rewards' fornece aos membros:

• Acumulação de pontos nas compras
• Ofertas personalizadas
• Recompensas de aniversário

Engajamento de mídia social e construção da comunidade

A partir de 2024, o Cracker Barrel mantém:

• Seguidores do Facebook: 1,2 milhão
• Seguidores do Instagram: 350.000
• Seguidores do Twitter: 175.000

Plataformas digitais interativas

As métricas de engajamento digital incluem:

Plataforma digital	Estatística de uso
Downloads de aplicativos móveis	750,000
Capacidade de reserva on -line	Disponível em 95% dos locais
Envios de feedback online	Aproximadamente 25.000 por mês

Experiência consistente da marca

O Cracker Barrel mantém a consistência da marca através de programas de treinamento padronizados, cobrindo 100% dos novos funcionários, com uma taxa média de retenção de funcionários de 68% a partir de 2023.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: canais

Locais de restaurantes físicos

A partir do quarto trimestre 2023, o Cracker Barrel opera 663 locais totais de restaurantes em 45 estados nos Estados Unidos. O tamanho médio do restaurante é de aproximadamente 5.865 pés quadrados. A receita anual das operações de restaurantes no ano fiscal de 2023 foi de US $ 3,1 bilhões.

Tipo de localização	Número de locais	Receita média anual por local
Restaurantes tradicionais	663	US $ 4,68 milhões

Sontras de lojas de países de varejo

As vendas de lojas de varejo são integradas no local de cada restaurante. A receita de mercadorias para o ano fiscal de 2023 foi de US $ 602,8 milhões, representando aproximadamente 16,2% da receita total da empresa.

Categoria de mercadorias	Receita anual	Porcentagem da receita total
Varejo da loja country	US $ 602,8 milhões	16.2%

Plataformas de pedidos on -line

A ordem digital representou 7,5% do total de vendas de restaurantes no ano fiscal de 2023, com US $ 233,4 milhões gerados através de canais on -line.

Aplicativo móvel

O aplicativo móvel da Cracker Barrel foi baixado 2,3 milhões de vezes a partir do quarto trimestre 2023, com 1,1 milhão de usuários mensais ativos.

Serviços de entrega de terceiros

Parcerias com plataformas de entrega incluem:

• Doordash
• Uber come
• GRUBHUB

A entrega de terceiros contribuiu com aproximadamente US $ 87,6 milhões em vendas durante o ano fiscal de 2023, representando 2,8% da receita total de restaurantes.

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: segmentos de clientes

Famílias que buscam experiência de jantar casual

O Cracker Barrel tem como alvo os segmentos familiares com o seguinte discurso demográfico:

Característica do segmento de clientes	Percentagem
Famílias com crianças menores de 18 anos	42%
Jantar médio de tamanho da família	3.7 pessoas
Renda familiar média	$68,703

Nostálgico demográfico mais antigo da cozinha tradicional americana

Características do segmento de clientes relacionadas à idade:

• Faixa etária primária: 45-65 anos
• Porcentagem de clientes acima de 50: 36%
• Gastos médios por visita: US $ 24,50

Viajantes de estrada e clientes de restaurantes rodoviários

Métricas de segmento de viagem	Data Point
Locais perto de rodovias interestaduais	574 restaurantes
Porcentagem de clientes de viagens rodoviárias	53%
Distância média percorrida para o restaurante	47 milhas

Turistas interessados ​​em autênticos jantares do sul

Análise do segmento turístico:

• Restaurantes nos estados do sul: 287
• Porcentagem de clientes turísticos: 22%
• Gastos turísticos médios: US $ 31,20 por visita

Compradores de varejo que buscam mercadorias exclusivas

Métricas de segmento de varejo	Data Point
Receita de mercadorias de varejo	US $ 572,3 milhões (2023)
Porcentagem de clientes que compram itens de varejo	68%
Gastos médios de varejo por cliente	$18.75

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: estrutura de custos

Compras de comida e ingrediente

Para o ano fiscal de 2023, o Cracker Barrel registrou custos totais de alimentos e bebidas de US $ 1,04 bilhão, representando aproximadamente 31,5% da receita total de restaurantes. A empresa obtém ingredientes de vários fornecedores para gerenciar a volatilidade dos custos.

Categoria de custo	Despesas anuais	Porcentagem de receita
Ingredientes da proteína	US $ 412 milhões	12.4%
Produzir	US $ 215 milhões	6.5%
Produtos lácteos	US $ 189 milhões	5.7%

Salários de trabalho e funcionários

No ano fiscal de 2023, os custos totais de mão -de -obra do Cracker Barrel foram de US $ 1,26 bilhão, representando 38% da receita total de restaurantes.

• Salário médio por hora para a equipe de restaurantes: US $ 14,25
• Salário médio anual para gerenciamento: US $ 62.500
• Número total de funcionários: aproximadamente 78.000

Manutenção de restaurantes e lojas de varejo

As despesas anuais de manutenção e ocupação do ano fiscal de 2023 totalizaram US $ 387 milhões, que incluem:

Categoria de manutenção	Custo anual
Reparos de instalações	US $ 129 milhões
Utilitários	US $ 98 milhões
Despesas de arrendamento de propriedades	US $ 160 milhões

Marketing e promoção de marca

As despesas de marketing para o ano fiscal de 2023 foram de US $ 72 milhões, representando 2,2% da receita total.

• Orçamento de marketing digital: US $ 28 milhões
• Publicidade tradicional: US $ 44 milhões

Investimentos de tecnologia e infraestrutura digital

Os investimentos em tecnologia no ano fiscal de 2023 totalizaram US $ 45 milhões, com foco em plataformas digitais e sistemas operacionais.

Área de investimento em tecnologia	Despesas anuais
Desenvolvimento da plataforma digital	US $ 22 milhões
Segurança cibernética	US $ 8 milhões
Sistemas de ponto de venda	US $ 15 milhões

Cracker Barrel Old Country Store, Inc. (CBRL) - Modelo de negócios: fluxos de receita

Vendas de comida e bebida de restaurantes

Para o ano fiscal de 2023, o Cracker Barrel registrou vendas totais de restaurantes de US $ 3,07 bilhões. As vendas médias de restaurantes por loja eram de aproximadamente US $ 4,2 milhões anualmente.

Categoria de receita	Receita anual	Porcentagem da receita total
Vendas de café da manhã	US $ 612 milhões	20%
Vendas de almoço	US $ 918 milhões	30%
Vendas de jantar	US $ 1.224 milhões	40%
Vendas de bebidas	US $ 306 milhões	10%

Vendas de mercadorias de varejo

As vendas de mercadorias de varejo para o ano fiscal de 2023 totalizaram US $ 932 milhões, representando aproximadamente 23% da receita total da empresa.

• As categorias de varejo mais vendidas incluem decoração de casa
• Coleções de mercadorias sazonais
• Vestuário e acessórios de marca

Compras de cartão -presente

As vendas anuais de cartões -presente atingiram US $ 185 milhões no ano fiscal de 2023, com aproximadamente 15% da receita total derivada de transações com cartões -presente.

Serviços de catering e eventos

As receitas de catering e eventos especiais representaram US $ 62 milhões no ano fiscal de 2023, representando um segmento pequeno, mas crescente, dos fluxos de receita da empresa.

Taxas de pedidos e entrega on -line

As vendas digitais, incluindo pedidos e entrega on -line, geraram US $ 276 milhões em receita para o ano fiscal de 2023, representando 7% da receita total da empresa.

Canal de vendas digital	Receita anual	Taxa de crescimento
Pedidos diretos do site	US $ 184 milhões	12%
Plataformas de entrega de terceiros	US $ 92 milhões	8%

Receita anual total para o ano fiscal de 2023: US $ 4,06 bilhões

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Cracker Barrel Old Country Store, Inc. over competitors. The value proposition centers on a distinct, integrated experience that few others in the casual dining space can claim.

Dual experience: full-service restaurant and unique retail gift shop

The fundamental value is the combination of a sit-down meal and a browsing opportunity. Every Cracker Barrel Old Country Store location operates with this dual setup. As of September 12, 2025, the company operated 657 Cracker Barrel stores across 43 states, each housing a restaurant and a gift shop. This structure drives cross-traffic; the retail sales are made primarily to restaurant guests. For the fiscal year ended August 1, 2025, the company generated total revenue of $3.48 billion.

Here's how the revenue split looked for the full fiscal year 2025:

Revenue Component	Fiscal Year 2025 Amount	Percentage of Total Revenue (Approximate)
Restaurant Revenue	$2.83 billion	81.3%
Retail Revenue	$652.4 million	18.7%

The retail side, despite seeing comparable store retail sales decrease by 0.8% in the fourth quarter of fiscal 2025, still contributes significantly, achieving approximately $489 in retail sales per square foot in 2025.

Authentic, nostalgic, and welcoming Southern-themed dining atmosphere

The atmosphere itself is a key differentiator, built on nostalgia. Management continues to emphasize delivering an experience guests love, which is a core imperative of their strategic plan. The company listened to guest feedback in 2025, switching back to its 'Old Timer' logo and pausing remodels to place an even bigger emphasis on kitchen and guest experience areas. This focus helped drive comparable store restaurant sales increases for five consecutive quarters, with the fourth quarter of fiscal 2025 showing a 5.4% increase.

Homestyle comfort food served all day at a fair price (average check: $15.23)

Cracker Barrel Old Country Store, Inc. promises homestyle food served all day, positioning it as a value offering. For the fiscal year 2025, the average check per guest was $15.23, reflecting a 5.3% average menu price increase over the prior year. This pricing strategy helped the comparable store restaurant sales growth, even as comparable store traffic decreased. The menu offers breakfast, lunch, and dinner options.

The core food offering value is supported by:

• Homestyle comfort food served across all day-parts.
• An average check of $15.23 in 2025.
• A menu pricing increase of 5.3% in 2025 to offset inflation.

Convenience through off-premise channels (takeout and delivery)

The value proposition extends beyond the four walls of the physical location through convenience channels. Off-premise sales represented approximately 20% of restaurant sales volumes in both 2025 and 2024. In the fourth quarter of fiscal 2025 specifically, off-premise sales were 18.1% of restaurant sales, which was an increase of approximately 100 basis points versus the prior year. This shows a continued, albeit measured, commitment to meeting guests where they are.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Customer Relationships

Cracker Barrel Old Country Store, Inc. focuses its Customer Relationships on leveraging its loyalty base and reinforcing its core hospitality promise, especially after recent brand turbulence.

Cracker Barrel Rewards loyalty program for personalized engagement

The Cracker Barrel Rewards program is central to personalized engagement, using member data to drive frequency and spend. As of the Fourth Quarter Fiscal 2025 earnings report in September 2025, the program had grown to 9 million members. This represents an increase of 300,000 members since August 19, 2025. This segment of the customer base is highly valuable, driving over 35% of tracked sales as of Q2 CY2025. The structure is designed around earning and redeeming Pegs, which are tied to the brand's iconic peg game.

The program offers tiered redemption levels to encourage repeat visits and larger purchases:

• Earn 75 pegs for rewards like $5 take-home meals or $5 in retail rewards.
• Earn 150 pegs for rewards like kids entrees or $10 in retail rewards.
• Earn 225 pegs for rewards like any entree or $15 in retail rewards.

New members start with a complimentary Barrel Bite appetizer just for signing up. One earlier 2025 report indicated that the program drove a 50% increase in visit frequency and a 10% lift in average spend among members.

Loyalty Program Metric	Value (as of late 2025)
Total Members	9 million
Q4 2025 Membership Growth (since Aug 19)	300,000 new members
Contribution to Tracked Sales (Q2 CY2025)	Over 35%
Sign-Up Incentive	Complimentary Barrel Bite appetizer

High-touch, friendly, and consistent in-store hospitality model

The in-store experience relies on consistent service standards to deliver warmth and generosity. In early August 2025, Cracker Barrel Old Country Store, Inc. rolled out The Herschel Way, a set of service principles designed to align team members with the customer journey. This built upon new guest-focused service standards introduced in the third quarter of fiscal 2025. Employee experience improvements are also linked to customer satisfaction; hourly turnover has dropped by 13 percentage points since late 2024. Following significant guest backlash in late 2025, the company placed an even bigger emphasis in the kitchen and other areas that enhance the guest experience.

Digital and mobile ordering for off-premise customer convenience

Winning in digital and off-premise channels remains a key strategic pillar. The Cracker Barrel Rewards program explicitly allows members to earn Pegs on purchases made via the Cracker Barrel website and in the Cracker Barrel app, which includes to-go, delivery, and catering orders. The company's Q2 CY2025 results showed that actions taken to improve the profitability of the off-premise and catering channels were key drivers in outperforming expectations for that quarter.

Direct guest feedback mechanisms to inform operational changes

Cracker Barrel Old Country Store, Inc. has formalized direct feedback loops, particularly through its loyalty members, following negative guest reaction to a brand change. On September 18, 2025, the company launched the Front Porch Feedback feature within the loyalty program, allowing members to comment directly on their experience after every visit. This mechanism was immediately put to use: the company listened to guest voices, switching back to its 'Old Timer' logo and hitting pause on remodels after the logo controversy. The company also reverted to its classic logo after guest feedback indicated dissatisfaction with recent modern branding initiatives. The Q4 2025 earnings call noted that the company plans to listen closely to what customers say to improve its restaurants, food, and experience.

The impact of this listening was seen in loyalty sign-ups, with 400,000 people signing up quarter-to-date, and 300,000 of those joining since August 19, 2025, exceeding the plan despite the controversy.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Channels

You're looking at how Cracker Barrel Old Country Store, Inc. gets its food and retail goods to the customer as of late 2025. It's a mix of physical presence and digital reach, still heavily reliant on the main brand.

Company-owned, full-service Cracker Barrel Old Country Stores

The core channel remains the physical, full-service Cracker Barrel Old Country Stores. As of the end of the fiscal year ended August 1, 2025, Cracker Barrel Old Country Store, Inc. operated 657 of these locations across 43 states. This is a slight decrease from the 658 locations at the end of the prior fiscal year. The company is planning for minimal physical expansion in the near term, with the fiscal 2026 outlook suggesting the opening of 2 new Cracker Barrel stores. The total store count across all concepts at the end of the period was 725, up from 724 the year prior.

Here's a look at the physical footprint as of late 2025:

Channel Component	Count as of FY2025 End (Approx. Aug 2025)	States Covered
Company-owned Cracker Barrel Stores	657	43
Maple Street Biscuit Company Locations	68	10
Total Company-Operated Locations	725	N/A

Off-premise channels (takeout, curbside, and delivery)

Off-premise options are a consistent part of the business mix now. For the fiscal year ended August 1, 2025, off-premise sales held steady, representing approximately 20% of total restaurant sales volumes. This figure was the same as the 20% reported for the prior fiscal year. Management noted specific actions taken to improve the profitability of these channels during the high-volume holiday season of the second quarter of fiscal 2025. You've got to watch that margin, even when volume is there.

Digital platforms, including the website and mobile app

Digital engagement is channeled heavily through the loyalty program. The Cracker Barrel Rewards program saw significant growth, surpassing 9 million members by the second quarter of fiscal 2025. This program is a major driver, responsible for over 35% of tracked sales during that period. That's a big chunk of revenue flowing through a digital touchpoint. This is up from the 6 million members reported at the end of fiscal 2024.

The digital channel supports the following:

• Online ordering capabilities.
• Loyalty program enrollment and tracking.
• Driving over 35% of tracked sales.

Fast-casual Maple Street Biscuit Company locations

The fast-casual concept, Maple Street Biscuit Company, serves as a secondary, distinct channel. As of late 2025, Cracker Barrel Old Country Store, Inc. operated 68 Maple Street Biscuit Company locations across 10 states. This followed a period of contraction; in the fourth quarter of fiscal 2025, 2 Maple Street outlets closed, and the company announced plans to close an additional 14 locations in fiscal 2026 due to underperformance. These 14 closures represent roughly 21% of the brand's company-owned stores. The underperformance resulted in the parent company recording a $16.2 million impairment charge tied to the brand. When Cracker Barrel Old Country Store, Inc. acquired Maple Street Biscuit Company in 2019, it operated 28 company-owned and 5 franchised locations.

Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Customer Segments

The core of Cracker Barrel Old Country Store, Inc.'s business model centers on distinct, yet overlapping, customer groups who value consistency and a specific dining/retail experience.

Interstate travelers and tourists seeking a reliable stop

Cracker Barrel Old Country Store, Inc. stores are intentionally located to appeal to the traveler, providing a known quantity along major routes. The company operated a total of 725 stores as of September 12, 2025, with 657 Cracker Barrel stores across 43 states. The appeal is the promise of consistent quality and service regardless of location.

Key operational metrics supporting this segment for fiscal year 2025 include:

Metric	Value (FY 2025)
Total Revenue	$3.48 billion
Average Check Per Guest	$15.23
Average Restaurant Guests Per Week (Typical Store)	Approximately 5,330
Restaurant Revenue Share of Total Revenue	Approximately 82.7% (Q3 2025)

Families and older demographics seeking value and comfort food

This segment is drawn to the familiar, value-oriented comfort food menu. The company has focused on menu enhancements and maintaining value perception, even with pricing adjustments. The average check per guest during 2025 was $15.23, reflecting a 6.8% increase over the prior year. The company's restaurant sales growth has been driven by average check increases, which included an average menu price increase of 5.3% in 2025.

The appeal to this core demographic is reinforced by the retail component, which historically sees its sales made primarily to restaurant guests. Retail sales per square foot in 2025 were approximately $489.

Local residents utilizing off-premise dining for convenience

Local customers increasingly use off-premise channels for convenience. Off-premise sales represented approximately 20% of restaurant sales volumes in 2025. The company has been actively optimizing and expanding this business, including catering programs.

Loyalty members driving repeat visits and higher average spend

The Cracker Barrel Rewards program is a significant driver for repeat business. As of Q4 2025, membership reached 9 million members.

• Loyalty members account for more than 35% of tracked sales.
• Members return 50% more frequently than non-members.
• Members spend 10% more per visit than non-members.

The company uses the data from this segment to fine-tune its strategy. Finance: draft 13-week cash view by Friday.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Cracker Barrel Old Country Store, Inc.'s operations as of late 2025. This structure is heavily weighted toward physical assets and personnel, which is typical for a full-service restaurant and retail hybrid.

The foundation of the cost structure is the sheer scale of the physical footprint. Cracker Barrel Old Country Store, Inc. operates 657 company-owned restaurant/retail units as of September 12, 2025. This network necessitates significant fixed costs related to property, depreciation, and facility maintenance, even if some properties are leased.

Labor is a major variable and fixed cost component. For the full fiscal year 2025, Labor and related expenses represented 36.0% of total revenue. Looking ahead, the company anticipates continued pressure here, with the fiscal 2026 outlook projecting hourly wage inflation in the 3.0% to 4.0% range.

Cost of Goods Sold (COGS) covers both the food served in the restaurants and the merchandise sold in the retail stores. For the twelve months ended August 1, 2025, the Cost of goods sold (exclusive of depreciation & rent) was $1,081,029 thousand. While the prompt mentioned a specific commodity inflation figure of 2.1% for FY2025, the latest forward-looking guidance for fiscal 2026 anticipates commodity inflation in the 2.5% to 3.5% range.

Investment in the physical plant is another significant outlay. Capital expenditures (CapEx) for the full fiscal year 2025 were reported at $158.6 million. The initial projection for FY2025 CapEx was set between $160 million to $180 million, covering maintenance, technology, and new store openings.

Here's a quick look at the key cost drivers based on the latest available figures and forward guidance:

Cost Component	Metric / Basis	Amount / Range
Operating Units (Fixed Base)	Company-Owned Restaurant/Retail Units (As of Sept 12, 2025)	657
Labor Expense (FY2025 Actual)	Labor and related expenses as a Percentage of Total Revenue (FY2025)	36.0%
Wage Inflation (FY2026 Outlook)	Projected Hourly Wage Inflation (FY2026)	3.0% to 4.0%
COGS (FY2025 Actual)	Cost of Goods Sold (in thousands, 12 months ended 8/1/25)	$1,081,029
Commodity Inflation (FY2026 Outlook)	Projected Commodity Inflation (FY2026)	2.5% to 3.5%
Capital Expenditures (FY2025 Projection)	Projected CapEx Range for FY2025	$160 million to $180 million
Capital Expenditures (FY2025 Actual)	Actual Capital Expenditures (FY2025)	$158.6 million

The breakdown of the actual FY2025 CapEx investment shows where the $158.6 million was allocated:

• Store maintenance: approximately $105 million
• Remodels: $20 million
• Technology and other strategic initiatives: $19 million
• New stores: $15 million

You can see the shift in spending priorities when comparing the initial FY2025 projection to the actual spend. For instance, the initial plan included spending on new remodels, but the CEO noted later in the year they were 'placing an even bigger emphasis in the kitchen and other areas that enhance the guest experience' and paused on remodels.

The cost structure is also impacted by the mix of owned versus leased properties. As of September 12, 2025, out of the 657 Cracker Barrel stores, the company owned the land and buildings for 358, while 299 were ground leases or ground and building leases. This mix directly influences the fixed cost base versus operating lease expenses.

Cracker Barrel Old Country Store, Inc. (CBRL) - Canvas Business Model: Revenue Streams

You're analyzing the top-line performance for Cracker Barrel Old Country Store, Inc. (CBRL) as of late 2025, and the revenue streams are clearly segmented between the dining experience and the retail component. The overall picture for the fiscal year 2025 shows a total revenue figure of $3.48 billion.

The primary engine driving this total is the Restaurant Sales segment. For the full fiscal year 2025, this stream contributed approximately $2.784 billion to the total revenue. This segment continues to show resilience, evidenced by five consecutive quarters of positive comparable store restaurant sales increases through fiscal 2025.

The secondary, but still significant, stream comes from the Retail Sales component, often referred to as the Old Country Store. This segment brought in approximately $696 million in fiscal year 2025. While the restaurant side saw growth, the retail side faced headwinds, with comparable store retail sales decreasing by 0.8% in the fourth quarter of fiscal 2025.

To be fair, you have to look at how the restaurant revenue is being captured. Off-Premise Sales are an increasingly important part of the dining revenue, accounting for approximately 20% of total restaurant sales volume in fiscal year 2025. For context, in the fourth quarter alone, off-premise sales represented 18.1% of restaurant sales, showing a notable increase over the prior year.

Here's the quick math on the full-year revenue composition:

Revenue Stream	FY2025 Amount (Approximate)
Total Revenue	$3.48 billion
Restaurant Sales	$2.784 billion
Retail Sales	$696 million

When you break down the fourth quarter results, which ended August 1, 2025, you see the immediate snapshot of these streams:

• Fourth Quarter Total Revenue was $868.0 million.
• Fourth Quarter Restaurant Revenue was $718.2 million.
• Fourth Quarter Retail Revenue was $149.8 million.
• Comparable store restaurant sales increased 5.4% in Q4.
• Comparable store retail sales decreased 0.8% in Q4.

The overall fiscal 2025 revenue growth of 0.4% reported is slightly misleading; when adjusting for the benefit of the 53rd week in the prior year, the true comparable revenue growth for fiscal 2025 was 2.2%. Finance: draft 13-week cash view by Friday.