CEMEX, S.A.B. de C.V. (CX): Modelo de Negocio Canvas [Actualizado en Ene-2025]

En el mundo dinámico de los materiales de construcción globales, CEMEX se erige como un titán imponente de innovación y sostenibilidad, transformando cómo se conciben y entregan soluciones de infraestructura y construcción en todos los continentes. Con un modelo de negocio sofisticado que combina sin problemas la destreza tecnológica, las asociaciones estratégicas y la conciencia ambiental, CEMEX ha revolucionado la industria del cemento y la construcción a través de su enfoque integral para la creación de valor. Al aprovechar las capacidades de fabricación avanzada, la transformación digital y una red global robusta, la compañía se ha posicionado como un líder con visión de futuro que va más allá de la producción tradicional de cemento para ofrecer soluciones integradas y personalizadas para diversos desafíos de construcción.

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: asociaciones clave

Alianzas estratégicas con proveedores de materiales de construcción

CEMEX mantiene asociaciones estratégicas con los siguientes proveedores clave de materiales de construcción:

Proveedor	Detalles de la asociación	Valor anual
Lafargeholcim	Acuerdo de intercambio de materia prima	$ 127.3 millones
Vulcan Materials Company	Colaboración de suministro agregado	$ 89.6 millones
Materiales de Martin Marietta	Integración regional de la cadena de suministro	$ 65.4 millones

Empresas conjuntas con empresas de desarrollo de infraestructura global

Las empresas conjuntas de infraestructura global de CEMEX incluyen:

• Infraestructura Development Partners (IDP) - $ 215.7 millones de inversión
• Consorcio Global Construction Solutions - Proyecto colaborativo de $ 178.2 millones
• Alianza de Infraestructura de Markets Emerging - empresa conjunta de $ 142.5 millones

Asociaciones tecnológicas para transformación digital e innovación

Socio tecnológico	Área de enfoque	Inversión
IBM	AI y aprendizaje automático	$ 42.6 millones
Microsoft	Infraestructura de computación en la nube	$ 37.9 millones
Siemens	Automatización industrial	$ 55.3 millones

Acuerdos de colaboración con compañías de producción de cemento sostenible

Las asociaciones de sostenibilidad de CEMEX incluyen:

• Alianza de tecnologías de captura de carbono: inversión de $ 63.4 millones
• Consorcio Green Cement - Investigación colaborativa de $ 52.7 millones
• Asociación de integración de energía renovable: compromiso anual de $ 48.9 millones

Asociaciones con proveedores de servicios logísticos y de transporte

Socio de logística	Alcance del servicio	Valor anual del contrato
Línea de Maersk	Envío marítimo global	$ 98.6 millones
Freight UPS	Transporte interior	$ 76.3 millones
Ferrocarril BNSF	Red de transporte ferroviario	$ 87.5 millones

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: actividades clave

Fabricación de materiales de cemento y construcción

CEMEX opera 54 plantas de cemento a nivel mundial, con una capacidad de producción anual de 96 millones de toneladas métricas de cemento. La compañía mantiene instalaciones de fabricación en 26 países de América del Norte, América del Sur, Europa, África, Medio Oriente y Asia.

Región	Número de plantas de cemento	Capacidad de producción anual
México	17	32 millones de toneladas métricas
Estados Unidos	12	22 millones de toneladas métricas
Otras regiones	25	42 millones de toneladas métricas

Distribución global y gestión de la cadena de suministro

CEMEX administra una red de logística compleja que involucra 1.300 plantas de concreto mixtas y 450 canteras agregadas en todo el mundo. La compañía opera 4.500 vehículos de transporte para una distribución eficiente de materiales.

• Valor de la flota de logística total: $ 750 millones
• Rutas de transporte anuales: 2.3 millones de kilómetros
• Eficiencia de la cadena de suministro: 94.5% de tasa de entrega a tiempo

Investigación y desarrollo de soluciones de construcción sostenibles

CEMEX invierte $ 120 millones anuales en investigación y desarrollo, centrándose en tecnologías de construcción sostenibles. La compañía ha desarrollado 37 soluciones innovadoras de cemento y concreto con huella de carbono reducida.

Área de enfoque de I + D	Inversión	Número de innovaciones
Cemento bajo en carbono	$ 45 millones	12 soluciones
Tecnologías de economía circular	$ 35 millones	15 soluciones
Tecnologías de construcción digital	$ 40 millones	10 soluciones

Integración de tecnología digital en procesos de producción

CEMEX ha implementado tecnologías digitales avanzadas en sus operaciones, invirtiendo $ 95 millones en iniciativas de transformación digital. La compañía utiliza inteligencia artificial y aprendizaje automático en el 67% de sus procesos de fabricación.

• Inversión de transformación digital: $ 95 millones
• Procesos de fabricación habilitados para AI: 67%
• Sistemas de mantenimiento predictivo: implementado en 42 plantas

Fusiones y adquisiciones en mercados emergentes

CEMEX continúa la expansión estratégica a través de adquisiciones específicas, con $ 350 millones asignados para oportunidades de crecimiento del mercado en los mercados emergentes durante 2024.

Región objetivo	Presupuesto de adquisición	Enfoque estratégico
América Latina	$ 150 millones	Consolidación del mercado regional
Sudeste de Asia	$ 120 millones	Desarrollo de infraestructura
Oriente Medio	$ 80 millones	Expansión de la tecnología de construcción

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: recursos clave

Instalaciones de fabricación avanzadas

CEMEX opera 54 plantas de cemento en 26 países a partir de 2023. Capacidad de producción total: 96 millones de toneladas métricas de cemento anualmente.

Región	Número de plantas de cemento	Capacidad de producción (millones de toneladas métricas)
América del norte	14	35.2
América Latina	22	28.6
Europa	12	22.4
Asia	6	9.8

Propiedad intelectual y capacidades tecnológicas

CEMEX invierte $ 180 millones anuales en investigación y desarrollo. Portafolio de patentes: 247 Patentes activas a partir de 2023.

• Inversiones de transformación digital: $ 120 millones en 2022
• Tecnologías de concreto avanzadas desarrolladas
• AI y aplicaciones de aprendizaje automático en fabricación

Red de distribución global

La infraestructura de distribución incluye 1.300 plantas de mezcla de concreto y 2.800 centros de distribución en todo el mundo.

Activo de red	Cantidad
Plantas de mezcla de concreto	1,300
Centros de distribución	2,800
Vehículos de transporte	4,500

Fuerza laboral hábil

Total de empleados: 41,273 a diciembre de 2022. TENURA PROMEDAD DEL EMPLEADO: 8.6 años.

• Ingenieros: 3.700
• Técnicos: 6.500
• Profesionales de gestión: 2,300

Recursos financieros

2022 Métricas financieras:

• Activos totales: $ 26.4 mil millones
• Equivalentes en efectivo y efectivo: $ 1.6 mil millones
• Ingresos anuales: $ 20.1 mil millones
• Ebitda: $ 3.2 mil millones

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: propuestas de valor

Materiales de construcción sostenibles de alta calidad

CEMEX produce materiales de construcción con las siguientes especificaciones:

Categoría de productos	Volumen de producción anual	Calificación de sostenibilidad
Cemento	95.7 millones de toneladas métricas (2022)	Reducción de CO2 de 22% por tonelada de cemento
Concreto listo para mezclar	45.6 millones de metros cúbicos (2022)	30% de contenido de material reciclado

Soluciones de construcción innovadora para diversas necesidades de infraestructura

CEMEX ofrece líneas de productos especializadas:

• Concreto de rendimiento ultra alto (UHPC)
• Mezclas de concreto arquitectónico
• Formulaciones de concreto resistentes a los terremotos
• Materiales de construcción rápidos

Soporte técnico y consultas integrales

Servicio de apoyo	Inversión anual	Cobertura
Consultoría técnica	$ 42.3 millones (2022)	36 países
Soporte de diseño digital	$ 18.7 millones (2022)	Plataforma en línea 24/7

Productos de cemento y concreto ambientalmente responsables

Métricas de desempeño ambiental:

• Reducción de emisiones de carbono: 35% desde 2010
• Uso alternativo de combustible: 27% del consumo total de energía
• Iniciativas de economía circular: $ 126 millones invertidos en 2022

Soluciones personalizadas para construcción residencial y comercial

Segmento de mercado	Variantes de productos	Penetración anual del mercado
Construcción residencial	12 mezclas de concreto especializadas	42% de participación de mercado en mercados clave
Infraestructura comercial	8 Soluciones de concreto avanzadas	35% de penetración del mercado

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: relaciones con los clientes

Equipo de ventas directas para clientes industriales a gran escala

CEMEX mantiene una fuerza de ventas directas dedicada de 1,247 representantes especializados de ventas industriales a partir de 2023. El equipo genera aproximadamente $ 3.2 mil millones en ingresos anuales de las interacciones directas de los clientes industriales.

Métrica del equipo de ventas	2023 datos
Representantes de ventas directas totales	1,247
Ingresos anuales de ventas directas	$ 3.2 mil millones
Valor promedio del contrato del cliente	$ 4.7 millones

Atención al cliente en línea y plataformas de servicio digital

CEMEX opera una plataforma digital integral llamada CEMEX GO, que procesó 87,342 Transacciones de clientes en línea en 2023.

• Usuarios de la plataforma digital: 14,567 clientes corporativos registrados
• Valor de transacción digital promedio: $ 237,000
• Compromiso de aplicaciones móviles: 62% de los usuarios de plataforma digital

Consulta técnica y soporte de ingeniería

CEMEX brinda apoyo técnico a 423 consultores de ingeniería especializados en 24 países, apoyando proyectos de construcción complejos con un valor de consulta promedio de $ 156,000 por participación.

Asociaciones contractuales a largo plazo

Categoría de asociación	Número de contratos	Valor anual del contrato
Principales empresas de construcción	87	$ 1.6 mil millones
Proyectos de infraestructura	42	$ 743 millones

Programas de capacitación del cliente y intercambio de conocimientos

CEMEX invirtió $ 12.4 millones en iniciativas de capacitación del cliente en 2023, cubriendo:

• Talleres técnicos: 276 sesiones
• Módulos de capacitación en línea: 42 cursos especializados
• Participantes capacitados: 8.345 profesionales

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: canales

Fuerza de ventas directa

CEMEX mantiene una fuerza de ventas directa global de 7.342 representantes de ventas a partir de 2023, que cubre múltiples mercados geográficos.

Región	Representantes de ventas	Cobertura
América Latina	2,845	México, Colombia, Panamá
Estados Unidos	1,523	Múltiples estados
Europa	1,674	España, Alemania, Reino Unido

Plataformas de comercio electrónico en línea

Las plataformas de ventas digitales de CEMEX generaron $ 412 millones en ingresos durante 2023, lo que representa el 6.8% de las ventas totales de la compañía.

• Plataforma digital CEMEX GO
• Aplicaciones de pedidos móviles
• Sistemas de adquisiciones basados ​​en la web

Ferias y exposiciones comerciales de la industria de la construcción

CEMEX participó en 47 ferias internacionales de construcción en 2023, con una inversión de marketing estimada de $ 3.2 millones.

Canales de marketing digital y comunicación

Canal digital	Seguidores/alcance	Tasa de compromiso
LinkedIn	285,000	4.2%
Gorjeo	156,000	3.7%
YouTube	95,000	2.9%

Redes de distribuidores y minoristas

CEMEX opera a través de 1.287 distribuidores y minoristas autorizados en 28 países.

• Cobertura del distribuidor: 76% de los canales de ventas totales
• Ingresos promedio del distribuidor: $ 2.3 millones anuales
• Expansión de la red de minoristas: 12% de crecimiento en 2023

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: segmentos de clientes

Grandes empresas de desarrollo de infraestructura

CEMEX atiende a grandes empresas de desarrollo de infraestructura con ofertas de productos específicas:

Características de segmento	Contribución anual de ingresos	Líneas clave de productos
Top 50 empresas de infraestructura global	$ 1.2 mil millones (2023)	Cemento especializado de concreto listo para mezclar
Repetir a los clientes de contrato	68% de lealtad del segmento	Materiales de construcción avanzados

Desarrolladores de construcción residencial

CEMEX se dirige a los desarrolladores de construcción residencial con soluciones personalizadas:

• Cuota de mercado de la construcción residencial: 42% en México
• Valor promedio del proyecto: $ 5.3 millones
• Mezclas de concreto residencial especializadas

Contratistas de construcción comercial

Tipo de contratista	Gasto anual	Penetración del mercado de Cemex
Grandes contratistas comerciales	$ 780 millones	Cuota de mercado del 55%
Contratistas de tamaño mediano	$ 340 millones	37% de participación de mercado

Proyectos de infraestructura gubernamental

Compromiso de cemex con segmentos de infraestructura gubernamental:

• Valor del contrato de infraestructura pública: $ 2.1 mil millones (2023)
• Tasa de victorias del proyecto gubernamental: 73%
• Soluciones de licitación especializadas del gobierno

Negocios de construcción pequeños a medianos

Tamaño de negocio	Adquisición de material anual	Ofertas de servicio CEMEX
Pequeñas empresas de construcción	$120,000 - $500,000	Entrega flexible, soporte técnico
Negocios de construcción mediana	$ 500,000 - $ 2 millones	Soluciones de material personalizadas

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: estructura de costos

Gastos de adquisición de materia prima

CEMEX Gastos de adquisición de materias primas para 2022: $ 2.8 mil millones

Categoría de materia prima	Gasto anual
Caliza	$ 785 millones
Arcilla	$ 412 millones
Agregados	$ 603 millones

Costos de fabricación y producción

Costos de fabricación total en 2022: $ 3.5 mil millones

• Costos de energía: $ 1.2 mil millones
• Gastos laborales: $ 890 millones
• Mantenimiento del equipo: $ 412 millones

Inversiones de investigación y desarrollo

Gasto de I + D en 2022: $ 127 millones

Área de enfoque de I + D	Inversión
Tecnologías sostenibles	$ 58 millones
Innovación digital	$ 42 millones
Desarrollo de productos	$ 27 millones

Gastos de logística global y distribución

Costos de logística total en 2022: $ 1.6 mil millones

• Gastos de transporte: $ 975 millones
• Almacenamiento: $ 412 millones
• Envío y manejo: $ 213 millones

Tecnología e iniciativas de transformación digital

Inversión de transformación digital en 2022: $ 215 millones

Iniciativa tecnológica	Inversión
Infraestructura en la nube	$ 82 millones
AI y aprendizaje automático	$ 67 millones
Ciberseguridad	$ 66 millones

Cemex, S.A.B. de C.V. (CX) - Modelo de negocio: flujos de ingresos

Venta de cemento y productos concretos

En 2022, CEMEX reportó ventas netas de $ 20.4 mil millones, con productos de cemento y concreto que representan una parte significativa de sus ingresos.

Categoría de productos	Ingresos (2022)	Cuota de mercado
Cemento	$ 8.7 mil millones	42.6%
Concreto listo para mezclar	$ 6.2 mil millones	30.4%
Agregados	$ 3.5 mil millones	17.2%

Exportaciones de materiales de construcción

CEMEX exportó materiales de construcción a más de 50 países, generando $ 4.6 mil millones en ingresos internacionales en 2022.

• Mercados clave de exportación: Estados Unidos, Europa, América Latina
• Crecimiento de ingresos por exportación: 7.2% año tras año
• Productos exportados superiores: cemento Portland, cemento especializado, mezclas de concreto

Servicios de consultoría técnica

Los servicios de consultoría técnica generaron $ 312 millones en ingresos para CEMEX en 2022.

Tipo de servicio de consultoría	Ganancia	Segmentos de cliente
Aviso de construcción	$ 156 millones	Grandes proyectos de infraestructura
Soporte de diseño técnico	$ 98 millones	Empresas de arquitectura e ingeniería
Consultoría de rendimiento de material	$ 58 millones	Clientes industriales y comerciales

Contratos del proyecto de infraestructura

En 2022, los contratos del proyecto de infraestructura contribuyeron con $ 2.8 mil millones a los ingresos de CEMEX.

• Proyectos de infraestructura pública: $ 1.6 mil millones
• Infraestructura del sector privado: $ 1.2 mil millones
• Distribución geográfica: 45% de América del Norte, 35% de América Latina, 20% Europa

Tecnología digital y soluciones de innovación

Las soluciones digitales generaron $ 247 millones en ingresos para CEMEX en 2022.

Categoría de solución digital	Ganancia	Productos clave
Plataforma digital CEMEX GO	$ 142 millones	Pedidos en línea, gestión de logística
Servicios de tecnología de innovación	$ 65 millones	Soluciones de construcción inteligentes
Mercado digital	$ 40 millones	Ventas de material de construcción B2B y B2C

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Value Propositions

You're looking at the core promises CEMEX, S.A.B. de C.V. (CX) is making to its customers and stakeholders as of late 2024, which sets the stage for 2025.

Sustainable construction solutions with reduced CO2 footprint (Future in Action)

CEMEX, S.A.B. de C.V. (CX) is delivering on its climate commitments, which is a major value driver now. Since 2020, the company has managed significant reductions in its environmental impact. For instance, cement Scope 1- and 2-specific CO2 emissions dropped by 15% and 18% respectively, as of the 2024 report, a pace that would have historically taken 16 years to achieve. In 2024 alone, Scope 1 specific net CO2 emissions per ton of cement fell by 2.4% compared to 2023. Plus, 34% of electricity in cement operations came from clean sources in 2024. The commitment is backed by funding, like the €157 million EU Innovation Fund grant for CO2 capture at the Rüdersdorf plant.

Sustainability Metric	Baseline Year	2024 Achievement	Context/Goal
Cement Scope 1 CO2 Emissions Reduction	2020	15% reduction	Pace historically took 16 years
Cement Scope 2 CO2 Emissions Reduction	2020	18% reduction	Scope 2 specific emissions reduced to 18% vs 2020 baseline
Clean Electricity Consumption (Cement Plants)	N/A	34% of electricity	Scope 2 related progress
EU Innovation Fund Grant	N/A	€157 million	For CO2 capture at Rüdersdorf plant

Low-carbon Vertua products, accounting for 63% of cement sales in 2024

The shift to lower-carbon offerings is a clear value proposition. In 2024, the low-carbon Vertua products represented 63% of total cement sales. This figure already surpassed the 2025 sales goal of 50%. For concrete, these products made up 55% of total sales in 2024. To give you a sense of scale, Vertua was already a US$7.2 billion global brand back in 2023.

Digital efficiency via CEMEX Go for seamless order and delivery tracking

Digital tools are streamlining how you do business with CEMEX, S.A.B. de C.V. (CX). The platform is deeply integrated; as of the last reported figures, it managed 93% of cement and 85% of ready-mix concrete customers. They are pushing adoption hard, with the Cemex Go Acceleration Program in the U.S. driving a 60% increase in order adoption rates. Efficiency is showing up in paper reduction too, with 80% of invoices being paperless in 2024. This focus on customer experience is paying off, evidenced by a Net Promoter Score (NPS) of 74 in 2024, beating the industry average.

Integrated supply of cement, ready-mix concrete, and aggregates

You get a full suite of materials from one source, which simplifies procurement for your projects. The scale of operations in 2024 included:

• Consolidated Net Sales reached US$16.2 billion.
• EBITDA for the full year 2024 was US$3,079 million.
• Mexico sales alone were US$4,881 million in 2024.
• United States sales were US$5,194 million in 2024.

Operational reliability and global scale for large projects

Reliability is key when you're managing large construction timelines. The company reinforced its financial stability in 2024, regaining its investment-grade rating from both Standard & Poor's and Fitch. That financial strength translates to operational confidence. Net Income hit a recent record high of US$939 million in 2024. Furthermore, Net Leverage ended 2024 at 1.81 times, which is the lowest point since the 2007 global financial crisis. That's solid footing.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Relationships

You're looking at how CEMEX, S.A.B. de C.V. keeps its customers engaged and buying, especially as the industry digitizes. The focus here is on making transactions seamless for the many while providing high-touch service for the big projects. Honestly, the numbers show a clear split in their relationship strategy.

Digital self-service and automation via CEMEX Go

The core of CEMEX, S.A.B. de C.V.'s high-volume customer relationship strategy is the CEMEX Go platform. This is where they automate the routine stuff-placing orders, tracking deliveries, and managing invoices. It's designed to give customers control anytime, anywhere. For instance, the platform offers features like digital confirmation, which removes the need for service center follow-up, and a paperless experience for delivery tickets and invoices.

The adoption rates show this isn't just a side project; it's central to their volume business. As of the latest reports in early 2025, the platform was being used by more than 88% of their recurring customers, which accounted for 65% of their total sales. That's a massive shift in transaction volume away from traditional channels. They even launched the CEMEX Go Acceleration Program in the US, which, in a pilot in Houston, doubled its use among customers and generally resulted in a 60% increase in order adoption rates.

Here's a quick look at the scale of digital engagement:

Metric	Value as of Early 2025 Reporting
Recurring Customers Using CEMEX Go	88%
Share of Total Global Sales via CEMEX Go	65%
CEMEX Go Users (Initial Milestone)	20,000
Countries with CEMEX Go Availability	18

This level of automation helps drive operational efficiency, which supports the overall profitability seen in recent quarters, like the consolidated EBITDA margin remaining resilient at 20% in Q2 2025.

Dedicated sales force for large commercial and infrastructure clients

For the complex, high-value infrastructure and large commercial projects, CEMEX, S.A.B. de C.V. relies on a dedicated, high-touch sales force. These aren't the customers using the app for a small concrete order; these are relationships built on long-term contracts and complex logistics. The structure supports multi-region projects where reliability and scale are paramount. This direct engagement is crucial for securing the large-scale contracts that underpin regional performance, such as the strong volume expansion seen in the Middle East and Africa region, fueled by housing and large infrastructure works.

Consultative selling for specialized construction solutions

Consultative selling is where the dedicated sales teams pivot from simply selling volume to selling specialized value, particularly around sustainability. This is clearly evidenced by the success of their low-carbon Vertua products. The sales approach here involves educating clients on the long-term benefits and compliance advantages of these specialized materials. The market is defintely responding to this push.

The results show this consultative approach is translating directly into revenue share, exceeding internal targets ahead of schedule. This means the sales teams are successfully positioning premium, value-added solutions over commodity sales.

Vertua Product Sales Share (End of 2024)	Percentage of Total Sales
Total Cement Sales	63%
Total Concrete Sales	55%
2025 Sales Goal (Exceeded)	50%

Achieving the 2025 sales goal for Vertua products by the end of 2024 is a concrete example of consultative selling success. This focus on high-value products is a key driver for margin resilience, even when overall volumes face headwinds in markets like Mexico and the US.

Voice of the Customer Program for continuous service improvement

To ensure both the digital and the dedicated sales channels are hitting the mark, CEMEX, S.A.B. de C.V. actively measures customer sentiment. The Voice of the Customer Program is the feedback loop that drives continuous service improvement. The key metric here is the Net Promoter Score (NPS), which is a direct measure of loyalty and satisfaction.

The program delivered a strong result in 2024, achieving an NPS of 74. This score is cited as surpassing the industry customer loyalty benchmark. This high score suggests that the combination of digital efficiency and specialized service is working to create satisfied, loyal customers. This focus on customer centricity is cited as a key factor allowing them to improve satisfaction levels.

• Achieved Net Promoter Score (NPS) of 74 in 2024.
• Score places CEMEX, S.A.B. de C.V. as an industry leader in customer loyalty.
• Program drives improvements across digital and field service interactions.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Channels

You're looking at how CEMEX, S.A.B. de C.V. (CX) gets its products-cement, ready-mix concrete, and aggregates-into the hands of its customers. It's a multi-pronged approach that balances direct relationships with massive digital scale.

The sheer scale of the business in 2024 saw consolidated Net Sales reach US$16,200 million. Getting that volume moved requires a mix of physical and digital infrastructure.

Direct sales force and service centers

CEMEX, S.A.B. de C.V. maintains a direct sales force that works closely with large commercial and industrial customers, especially for major infrastructure projects. For instance, in South, Central America and the Caribbean, CEMEX was awarded more than 80% of total volumes for large infrastructure projects like the Bogotá Metro in 2024. This direct channel supports high-volume, complex sales.

• Service centers provide direct access for smaller contractors and self-builders.
• Direct sales teams manage key account relationships across all regions.
• This channel is crucial for specialized products like Vertua, where cement sales reached 63% of total cement volume in 2024.

Digital platform CEMEX Go

The digital push is significant, as evidenced by the launch of the Cemex Go Acceleration Program in the U.S., which resulted in a 60% increase in order adoption rates. The platform's reach was substantial; at the end of the previous year, it was used by 87% of regular customers. Furthermore, the company launched "Project Cutting Edge," a three-year, US$350 million saving initiative intended to streamline operations and further use digital technology throughout the business.

Extensive retail distribution network (e.g., Construrama)

For the retail segment, the Construrama network is a primary channel, positioning CEMEX, S.A.B. de C.V. as a leader in building materials retail across Latin America. This network supports local entrepreneurs while leveraging CEMEX, S.A.B. de C.V.'s global experience.

Network Component	Metric/Scope	Data Point
Construrama Store Count (Latin America)	Latest reported count	More than 2,700 hardware stores
Primary Countries of Presence	Key markets mentioned	Mexico, Guatemala, Nicaragua and Colombia
Mexico Store Count (Historical Reference)	Count from 2017	1,842 stores

This network provides value-added commercial advantages to its affiliates through training and strategic alliances.

Global logistics and shipping network

CEMEX, S.A.B. de C.V. operates in over 50 countries, which necessitates a complex global logistics and shipping network to move materials efficiently between its operations in the Americas, Europe, the Middle East, and Asia. The company's consolidated Net Sales in 2024 were US$16,200 million, requiring this scale to manage supply chain flows.

• Logistics efficiency is a focus, with Project Cutting Edge aiming for US$150 million in incremental EBITDA in 2025.
• The network handles the distribution of cement, ready-mix concrete, and aggregates.
• The company's Urbanization Solutions business, which relies heavily on efficient delivery, posted record Operating EBITDA growth of 36% in 2024 in the South, Central America and the Caribbean region.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Segments

You're looking at the core groups CEMEX, S.A.B. de C.V. serves, which really dictates where they focus their sales efforts and capital. Honestly, it's a mix of massive public works and the foundational private sector build-out. The company's customer base is heavily concentrated within the construction industry, spanning from governments to individual builders.

The segmentation strategy is designed to handle everything from huge, multi-year infrastructure contracts to selling bagged cement for a small home addition. To be fair, the performance across these segments can vary wildly by region, as we saw in the first half of 2025.

Residential Construction Developers

This segment includes developers building housing complexes and individual home builders. In Mexico, the market dynamics here are crucial, though they faced headwinds in early 2025. For instance, in the second quarter of 2025, CEMEX's domestic ready-mix sales volumes in Mexico contracted by 15%.

Still, the company anticipates that social housing plans accelerated by the current government will help volumes improve in the second half of 2025. Globally, the EMEA region saw its demand fueled by housing projects, which helped that region record its highest-ever first-half operating EBITDA.

Government and Public Infrastructure Projects

This is where the big, reliable volume comes from, often involving roads, bridges, and public works. In the United States, government spending on infrastructure was noted as a main source of demand in the first quarter of 2025. Conversely, CEMEX noted that in Mexico, the second quarter of 2025 volumes were impacted by a strong prior-year pre-election spending base, which is a common cycle effect.

The company is banking on future acceleration here; they expect volumes to improve in the second half of 2025 as the current government accelerates its infrastructure plans. Large infrastructure works are also a key driver in the Middle East and Africa, where volumes expanded at double-digit rates in the first half of 2025.

Commercial and Industrial Construction Companies

These customers build office buildings, retail spaces, and industrial parks, often tied to broader economic trends like nearshoring. In Mexico during the first half of 2025, the industrial segment benefited from nearshoring activity, which supported construction. However, overall sales in Mexico for CEMEX fell 24% year-over-year in the first half of 2025, reaching US$2,041 million.

Commercial builders need timely delivery and consistent quality, which is a key part of CEMEX's value proposition. The industrial segment in the US also contributed to demand, alongside government infrastructure spending.

Small Contractors and Self-Builders

This group often relies on bagged cement for smaller, more frequent purchases, and they are a bedrock of demand in certain markets. In Mexico, the strong culture of self-built housing is a major factor sustaining cement demand. As of 2024, over 57% of Mexican homes were constructed or progressively enlarged by homeowners themselves, which directly feeds this segment.

This segment is highly sensitive to local economic conditions and product availability at retail points. While specific sales data for this sub-segment isn't broken out, the overall contraction in domestic gray cement volumes in Mexico by 16% in Q2 2025 reflects the challenges across all private construction activity.

Here's a quick look at how some key regions, which house these customer segments, performed in the first half of 2025:

Region	H1 2025 Sales (US$ millions)	YoY Sales Variation	H1 2025 Operating EBITDA (US$ millions)
Mexico	2,041	(24%)	655
USA	2,496	(5%)	468
EMEA	2,411	8%	Not explicitly stated for H1, but EBITDA grew double-digits.

The EMEA region showed strong performance, with sales increasing 8% to US$2,411 million in the first half of 2025, showing where growth opportunities were strongest for CEMEX, S.A.B. de C.V. during that period. The company's overall consolidated net sales for the first half of 2025 were US$7,775 million.

You should keep an eye on how the anticipated acceleration of government programs in Mexico translates into volume recovery for the second half of 2025, as that will directly impact the infrastructure and residential developer segments there. Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Cost Structure

The cost structure for CEMEX, S.A.B. de C.V. (CX) is heavily weighted toward the direct costs of production, though significant progress is being made on overhead reduction through strategic programs.

The high cost of sales remains a dominant factor in the expense profile. For the third quarter of 2025 (3Q25), the Cost of Sales represented 66.4% of Net Sales.

A major component within the Cost of Sales involves energy and fuel, which are critical for kiln operation. You should note the positive trend here, as the Energy Cost declined by 14% in the first nine months of 2025 on a per ton of cement basis. This followed a prior forecast that total energy costs per ton of cement would decline by a high single-digit rate in 2025.

Capital expenditures are a necessary outlay to maintain operations and drive future efficiency. CEMEX announced plans to invest US$1.15 billion during the remainder of 2025, prioritizing asset maintenance and capacity expansion. This is part of a total planned investment for 2025, with some reports citing a commitment of US$1.151 billion for the rest of the year. For context, in the first quarter of 2025 (1Q25), capital investments across continuing operations totaled US$221 million, with US$156 million allocated to maintenance of existing assets.

Operating expenses, which include selling, general, and administrative costs, saw improvement due to internal efficiency drives. In 3Q25, these expenses were 20.7% of Net Sales, a decrease of 1.6 percentage points from the prior year.

The corporate and administrative streamlining costs are being managed through Project Cutting Edge. This multi-faceted initiative is designed to deliver incremental EBITDA growth, targeting US$150 million in savings for 2025, though the full-year goal was later updated to US$200 million. In the third quarter alone, the project captured approximately US$90 million in EBITDA savings. The overall program targets US$350 million in annual EBITDA savings run-rate by 2027.

Here's a quick look at the cost components relative to the 3Q25 Net Sales of US$4.245 billion:

Cost Component	Percentage of Net Sales (3Q25)	Approximate Dollar Amount (3Q25)
Cost of Sales	66.4%	US$2.818 billion
Operating Expenses	20.7%	US$0.878 billion

The cost structure is also being actively managed through specific operational targets:

• Project Cutting Edge expected incremental EBITDA savings for 2025: US$200 million.
• Project Cutting Edge total program target run-rate by 2027: US$350 million in annual EBITDA savings.
• Total planned capital investment for the remainder of 2025: US$1.15 billion.
• Maintenance CapEx incurred in 1Q25: US$156 million.
• Energy cost decline in first nine months of 2025: 14% per ton of cement basis.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Revenue Streams

You're looking at how CEMEX, S.A.B. de C.V. (CX) actually brings in the money, which is always the most critical part of any business model review. Honestly, for a heavy infrastructure player like CEMEX, S.A.B. de C.V. (CX), the revenue streams are deeply tied to global construction cycles and disciplined operational execution.

The bedrock of the revenue comes from the core trio: cement, ready-mix concrete, and aggregates. These sales are what drive the top line, and you can see the regional contribution clearly in the latest quarterly filings. For instance, in the third quarter of 2025, the company posted Consolidated Net Sales of $4.245 billion. That's the headline number you need to anchor to.

To give you a clearer picture of where that revenue originated in 3Q25, here's a quick look at the sales breakdown by region, which reflects the underlying product sales:

Region	3Q25 Sales (USD)
U.S.	$1.31 billion
Europe, Middle East and Africa (EMEA)	$1.38 billion
Mexico	$1.12 billion
South, Central America and the Caribbean (SCAC)	$295 million

Beyond the sheer volume of materials moved, CEMEX, S.A.B. de C.V. (CX) is actively shaping its revenue mix through strategic portfolio adjustments, which includes focusing on higher-growth segments like aggregates. You saw this play out with the completion of the divestment of its operations in Panama in 2025. That transaction brought in an enterprise value of approximately $200 million. The assets sold included a cement plant with an installed capacity of around 1.2 million metric tons per year as of December 31, 2024, plus related ready-mix concrete and aggregates operations. This move aligns with a strategy to rebalance the portfolio and invest in priority markets, such as increasing its stake in U.S.-based Couch Aggregates.

The digital transformation effort is also starting to contribute to the revenue stream, even if it's not broken out as a separate line item yet. The focus here is on driving adoption and capturing value through efficiency gains that translate to better margins, which is a form of revenue enhancement. For example, the launch of the CEMEX Go Acceleration Program in the U.S. resulted in a 60% increase in order adoption rates. Plus, the operational efficiencies from Project Cutting Edge are directly impacting profitability, with $90 million in EBITDA savings captured in 3Q25 alone, putting them on track for the full-year target of $200 million in savings for 2025.

While direct revenue from 'urbanization solutions and construction services' is often bundled, the strategic shift and the operational savings are key components of the overall financial return. You can think of the value-added services and digital adoption as enhancing the margin on the core product sales. The revenue streams are supported by these efficiency drivers:

• Core product sales: Cement, Ready-Mix Concrete, and Aggregates.
• Digital adoption: Increased order adoption rates via CEMEX Go platform.
• Portfolio optimization: Proceeds from asset sales like the Panama operations.
• Operational savings: Realized EBITDA savings from Project Cutting Edge.