CEMEX, S.A.B. de C.V. (CX): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique des matériaux de construction mondiaux, Cemex est un titan imposant de l'innovation et de la durabilité, transformant comment les infrastructures et les solutions de construction sont conçues et livrées sur les continents. Avec un modèle commercial sophistiqué qui mélange de manière transparente les prouesses technologiques, les partenariats stratégiques et la conscience environnementale, Cemex a révolutionné l'industrie du ciment et de la construction grâce à son approche complète de la création de valeur. En tirant parti des capacités de fabrication avancées, de la transformation numérique et d'un réseau mondial robuste, la société s'est positionnée comme un leader avant-gardiste qui va au-delà de la production de ciment traditionnelle pour offrir des solutions personnalisées et personnalisées pour divers défis de construction.

CEMEX, S.A.B. de C.V. (CX) - Modèle commercial: partenariats clés

Alliances stratégiques avec les fournisseurs de matériaux de construction

CEMEX entretient des partenariats stratégiques avec les principaux fournisseurs de matériaux de construction suivants:

Fournisseur	Détails du partenariat	Valeur annuelle
Lafargeholcim	Contrat d'échange de matières premières	127,3 millions de dollars
Vulcan Material Company	Collaboration de l'approvisionnement global	89,6 millions de dollars
Matériaux Martin Marietta	Intégration régionale de la chaîne d'approvisionnement	65,4 millions de dollars

Coentreprises avec des entreprises mondiales de développement des infrastructures

Les coentreprises mondiales d'infrastructure de Cemex comprennent:

• Infrastructure Development Partners (CDI) - 215,7 millions de dollars d'investissement
• Consortium Global Construction Solutions - 178,2 millions de dollars Projet de collaboration
• Emerging Markets Infrastructure Alliance - 142,5 millions de dollars de coentreprise

Partenariats technologiques pour la transformation et l'innovation numériques

Partenaire technologique	Domaine de mise au point	Investissement
Ibm	IA et apprentissage automatique	42,6 millions de dollars
Microsoft	Infrastructure de cloud computing	37,9 millions de dollars
Siemens	Automatisation industrielle	55,3 millions de dollars

Accords collaboratifs avec des sociétés de production de ciment durables

Les partenariats de durabilité de CEMEX comprennent:

• Carbon Capture Technologies Alliance - 63,4 millions de dollars d'investissement
• Consortium Green Cement - 52,7 millions de dollars de recherche collaborative
• Partenariat d'intégration des énergies renouvelables - 48,9 millions de dollars d'engagement annuel

Partenariats avec les fournisseurs de services logistiques et de transport

Partenaire de logistique	Portée du service	Valeur du contrat annuel
Ligne Maersk	Expédition maritime mondiale	98,6 millions de dollars
Freight UPS	Transport intérieur	76,3 millions de dollars
BNSF Railway	Réseau de transport ferroviaire	87,5 millions de dollars

CEMEX, S.A.B. de C.V. (CX) - Modèle commercial: activités clés

Fabrication de matériaux de ciment et de construction

CEMEX exploite 54 usines de ciment dans le monde, avec une capacité de production annuelle de 96 millions de tonnes métriques de ciment. La société maintient des installations de fabrication dans 26 pays en Amérique du Nord, en Amérique du Sud, en Europe, en Afrique, au Moyen-Orient et en Asie.

Région	Nombre de plantes de ciment	Capacité de production annuelle
Mexique	17	32 millions de tonnes métriques
États-Unis	12	22 millions de tonnes métriques
Autres régions	25	42 millions de tonnes métriques

Gestion mondiale de la distribution et de la chaîne d'approvisionnement

CEMEX gère un réseau logistique complexe impliquant 1 300 usines de béton prêt à l'emploi et 450 carrières agrégées dans le monde. La société exploite 4 500 véhicules de transport pour une distribution efficace des matériaux.

• Valeur totale de la flotte logistique: 750 millions de dollars
• Itinéraires de transport annuels: 2,3 millions de kilomètres
• Efficacité de la chaîne d'approvisionnement: taux de livraison à 94,5%

Recherche et développement de solutions de construction durables

CEMEX investit 120 millions de dollars par an dans la recherche et le développement, en se concentrant sur les technologies de construction durable. L'entreprise a développé 37 solutions innovantes de ciment et de béton avec une empreinte carbone réduite.

Zone de focus R&D	Investissement	Nombre d'innovations
Ciment à faible teneur en carbone	45 millions de dollars	12 solutions
Technologies d'économie circulaire	35 millions de dollars	15 solutions
Technologies de construction numérique	40 millions de dollars	10 solutions

Intégration de la technologie numérique dans les processus de production

CEMEX a mis en œuvre des technologies numériques avancées à travers ses opérations, investissant 95 millions de dollars dans des initiatives de transformation numérique. L'entreprise utilise l'intelligence artificielle et l'apprentissage automatique dans 67% de ses processus de fabrication.

• Investissement de transformation numérique: 95 millions de dollars
• Processus de fabrication compatibles AI: 67%
• Systèmes de maintenance prédictive: mis en œuvre dans 42 usines

Fusions et acquisitions sur les marchés émergents

CEMEX poursuit l'expansion stratégique grâce à des acquisitions ciblées, avec 350 millions de dollars alloués aux opportunités de croissance du marché sur les marchés émergents au cours de 2024.

Région cible	Budget d'acquisition	Focus stratégique
l'Amérique latine	150 millions de dollars	Consolidation du marché régional
Asie du Sud-Est	120 millions de dollars	Développement des infrastructures
Moyen-Orient	80 millions de dollars	Extension des technologies de construction

CEMEX, S.A.B. de C.V. (CX) - Modèle commercial: Ressources clés

Installations de fabrication avancées

Le CEMEX exploite 54 usines de ciment dans 26 pays en 2023. Capacité de production totale: 96 millions de tonnes métriques de ciment par an.

Région	Nombre de plantes de ciment	Capacité de production (millions de tonnes métriques)
Amérique du Nord	14	35.2
l'Amérique latine	22	28.6
Europe	12	22.4
Asie	6	9.8

Propriété intellectuelle et capacités technologiques

CEMEX investit 180 millions de dollars par an dans la recherche et le développement. Portefeuille de brevets: 247 brevets actifs en 2023.

• Investissements de transformation numérique: 120 millions de dollars en 2022
• Des technologies de béton avancées développées
• API et applications d'apprentissage automatique dans la fabrication

Réseau de distribution mondial

L'infrastructure de distribution comprend 1 300 usines de mélange en béton et 2 800 centres de distribution dans le monde.

Actif de réseau	Quantité
Plantes de mélange en béton	1,300
Centres de distribution	2,800
Véhicules de transport	4,500

Main-d'œuvre qualifiée

Total des employés: 41 273 en décembre 2022. Puin moyen des employés: 8,6 ans.

• Ingénieurs: 3 700
• Techniciens: 6 500
• Professionnels de la gestion: 2 300

Ressources financières

2022 Métriques financières:

• Actif total: 26,4 milliards de dollars
• Equivalents en espèces et en espèces: 1,6 milliard de dollars
• Revenu annuel: 20,1 milliards de dollars
• EBITDA: 3,2 milliards de dollars

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: propositions de valeur

Matériaux de construction durables de haute qualité

CEMEX produit des matériaux de construction avec les spécifications suivantes:

Catégorie de produits	Volume de production annuel	Cote de durabilité
Ciment	95,7 millions de tonnes métriques (2022)	Réduction du CO2 de 22% par tonne de ciment
Béton prêt-mélange	45,6 millions de mètres cubes (2022)	30% de contenu matériel recyclé

Solutions de construction innovantes pour divers besoins d'infrastructure

CEMEX propose des gammes de produits spécialisées:

• Béton de performance ultra-élevé (UHPC)
• Mélanges de béton architectural
• Formulations de béton résistant aux tremblements de terre
• Matériaux de construction à réglage rapide

Support technique complet et consultation

Service d'assistance	Investissement annuel	Couverture
Conseil technique	42,3 millions de dollars (2022)	36 pays
Support de conception numérique	18,7 millions de dollars (2022)	Plateforme en ligne 24/7

Produits de ciment et de béton respectueux de l'environnement

Métriques de performance environnementale:

• Réduction des émissions de carbone: 35% depuis 2010
• Utilisation alternative du carburant: 27% de la consommation totale d'énergie
• Initiatives de l'économie circulaire: 126 millions de dollars investis en 2022

Solutions personnalisées pour la construction résidentielle et commerciale

Segment de marché	Variantes de produits	Pénétration annuelle du marché
Construction résidentielle	12 mélanges en béton spécialisés	42% de part de marché sur les marchés clés
Infrastructure commerciale	8 solutions de béton avancées	35% de pénétration du marché

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: relations avec les clients

Équipe de vente directe pour les clients industriels à grande échelle

CEMEX maintient une force de vente directe dédiée de 1 247 représentants spécialisés des ventes industriels en 2023. L'équipe génère environ 3,2 milliards de dollars de revenus annuels à partir des interactions directes des clients industriels.

Métrique de l'équipe de vente	2023 données
Représentants totaux des ventes directes	1,247
Revenus de ventes directes annuelles	3,2 milliards de dollars
Valeur du contrat client moyen	4,7 millions de dollars

Posteaux de support client en ligne et de services numériques

Cemex exploite une plate-forme numérique complète appelée Cemex GO, qui a traité 87 342 transactions clients en ligne en 2023.

• Utilisateurs de plate-forme numérique: 14 567 clients des entreprises enregistrées
• Valeur de transaction numérique moyenne: 237 000 $
• Engagement des applications mobiles: 62% des utilisateurs de la plate-forme numérique

Consultation technique et support d'ingénierie

CEMEX fournit un soutien technique par le biais de 423 consultants en ingénierie spécialisés dans 24 pays, soutenant des projets de construction complexes avec une valeur de consultation moyenne de 156 000 $ par engagement.

Partenariats contractuels à long terme

Catégorie de partenariat	Nombre de contrats	Valeur du contrat annuel
Grandes entreprises de construction	87	1,6 milliard de dollars
Projets d'infrastructure	42	743 millions de dollars

Programmes de formation client et de partage des connaissances

CEMEX a investi 12,4 millions de dollars dans les initiatives de formation client en 2023, couvrant:

• Ateliers techniques: 276 séances
• Modules de formation en ligne: 42 cours spécialisés
• Participants formés: 8 345 professionnels

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: canaux

Force de vente directe

CEMEX maintient une force de vente directe mondiale de 7 342 représentants commerciaux à partir de 2023, couvrant plusieurs marchés géographiques.

Région	Représentants des ventes	Couverture
l'Amérique latine	2,845	Mexique, Colombie, Panama
États-Unis	1,523	Plusieurs États
Europe	1,674	Espagne, Allemagne, Royaume-Uni

Plateformes de commerce électronique en ligne

Les plateformes de vente numérique CEMEX ont généré 412 millions de dollars de revenus au cours de 2023, ce qui représente 6,8% du total des ventes d'entreprises.

• CEMEX GO Digital Platform
• Applications de commande mobile
• Systèmes d'approvisionnement en ligne

Salons et expositions commerciales de l'industrie de la construction

Le CEMEX a participé à 47 salons internationaux de la construction en 2023, avec un investissement marketing estimé à 3,2 millions de dollars.

Canaux de marketing numérique et de communication

Canal numérique	Abonnés / portée	Taux d'engagement
Liendin	285,000	4.2%
Gazouillement	156,000	3.7%
Youtube	95,000	2.9%

Réseaux de distributeurs et de détaillants

CEMEX opère par le biais de 1 287 distributeurs et détaillants autorisés dans 28 pays.

• Couverture des distributeurs: 76% du total des canaux de vente
• Revenus moyens des distributeurs: 2,3 millions de dollars par an
• Expansion du réseau des détaillants: Croissance de 12% en 2023

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: segments de clientèle

Grandes entreprises de développement des infrastructures

CEMEX dessert de grandes sociétés de développement d'infrastructures avec des offres de produits spécifiques:

Caractéristiques du segment	Contribution annuelle des revenus	Lignes de produit clés
Top 50 des entreprises d'infrastructure mondiales	1,2 milliard de dollars (2023)	Béton prêt-mélange, ciment spécialisé
Répéter les clients contractuels	Fidélité à 68% du segment	Matériaux de construction avancés

Développeurs de construction résidentielle

CEMEX cible les développeurs de construction résidentielle avec des solutions sur mesure:

• Part de marché de la construction résidentielle: 42% au Mexique
• Valeur moyenne du projet: 5,3 millions de dollars
• Mélanges en béton résidentiel spécialisés

Entrepreneurs en construction commerciale

Type entrepreneur	Dépenses annuelles	Pénétration du marché du CEMEX
Grands entrepreneurs commerciaux	780 millions de dollars	55% de part de marché
Entrepreneurs de taille moyenne	340 millions de dollars	37% de part de marché

Projets d'infrastructure gouvernementale

Engagement CEMEX avec les segments d'infrastructure du gouvernement:

• Valeur du contrat d'infrastructure publique: 2,1 milliards de dollars (2023)
• Taux de victoire du projet gouvernemental: 73%
• Solutions d'appel d'offres spécialisées

Entreprises de construction de petites à moyennes

Taille de l'entreprise	Aachat de matériel annuel	Offres de services CEMEX
Petites entreprises de construction	$120,000 - $500,000	Livraison flexible, support technique
Entreprises de construction moyenne	500 000 $ - 2 millions de dollars	Solutions de matériaux personnalisés

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

Frais d'approvisionnement en matières premières CEMEX pour 2022: 2,8 milliards de dollars

Catégorie de matières premières	Dépenses annuelles
Calcaire	785 millions de dollars
Argile	412 millions de dollars
Agrégats	603 millions de dollars

Coûts de fabrication et de production

Coûts de fabrication totaux en 2022: 3,5 milliards de dollars

• Coûts énergétiques: 1,2 milliard de dollars
• Dépenses de main-d'œuvre: 890 millions de dollars
• Entretien de l'équipement: 412 millions de dollars

Investissements de recherche et développement

Dépenses de R&D en 2022: 127 millions de dollars

Zone de focus R&D	Investissement
Technologies durables	58 millions de dollars
Innovation numérique	42 millions de dollars
Développement	27 millions de dollars

Frais de logistique et de distribution mondiaux

Coûts logistiques totaux en 2022: 1,6 milliard de dollars

• Frais de transport: 975 millions de dollars
• Entreposage: 412 millions de dollars
• Expédition et manutention: 213 millions de dollars

Initiatives de transformation technologique et numérique

Investissement de transformation numérique en 2022: 215 millions de dollars

Initiative technologique	Investissement
Infrastructure cloud	82 millions de dollars
IA et apprentissage automatique	67 millions de dollars
Cybersécurité	66 millions de dollars

CEMEX, S.A.B. de C.V. (CX) - Modèle d'entreprise: sources de revenus

Ventes de produits en ciment et en béton

En 2022, CEMEX a déclaré des ventes nettes de 20,4 milliards de dollars, avec des produits de ciment et de béton représentant une partie importante de leurs revenus.

Catégorie de produits	Revenus (2022)	Part de marché
Ciment	8,7 milliards de dollars	42.6%
Béton prêt-mélange	6,2 milliards de dollars	30.4%
Agrégats	3,5 milliards de dollars	17.2%

Exportations de matériaux de construction

CEMEX a exporté des matériaux de construction dans plus de 50 pays, générant 4,6 milliards de dollars de revenus internationaux en 2022.

• Clés Marchés d'exportation: États-Unis, Europe, Amérique latine
• Croissance des revenus d'exportation: 7,2% d'une année à l'autre
• PRODUITS EXPORTÉS TOP: ciment Portland, ciment spécialisé, mélanges en béton

Services de conseil technique

Les services de conseil technique ont généré 312 millions de dollars de revenus pour CEMEX en 2022.

Type de service de conseil	Revenu	Segments du client
Avis de construction	156 millions de dollars	Grands projets d'infrastructure
Prise en charge de la conception technique	98 millions de dollars	Architecture et sociétés d'ingénierie
Conseil des performances matérielles	58 millions de dollars	Clients industriels et commerciaux

Contrats du projet d'infrastructure

En 2022, les contrats du projet d'infrastructure ont contribué 2,8 milliards de dollars aux revenus de Cemex.

• Projets d'infrastructure publique: 1,6 milliard de dollars
• Infrastructure du secteur privé: 1,2 milliard de dollars
• Distribution géographique: 45% d'Amérique du Nord, 35% d'Amérique latine, 20% d'Europe

Solutions de technologie numérique et d'innovation

Digital Solutions a généré 247 millions de dollars de revenus pour CEMEX en 2022.

Catégorie de solution numérique	Revenu	Produits clés
CEMEX GO Digital Platform	142 millions de dollars	Commande en ligne, gestion de la logistique
Services technologiques d'innovation	65 millions de dollars	Solutions de construction intelligentes
Marché numérique	40 millions de dollars	Ventes de matériaux de construction B2B et B2C

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Value Propositions

You're looking at the core promises CEMEX, S.A.B. de C.V. (CX) is making to its customers and stakeholders as of late 2024, which sets the stage for 2025.

Sustainable construction solutions with reduced CO2 footprint (Future in Action)

CEMEX, S.A.B. de C.V. (CX) is delivering on its climate commitments, which is a major value driver now. Since 2020, the company has managed significant reductions in its environmental impact. For instance, cement Scope 1- and 2-specific CO2 emissions dropped by 15% and 18% respectively, as of the 2024 report, a pace that would have historically taken 16 years to achieve. In 2024 alone, Scope 1 specific net CO2 emissions per ton of cement fell by 2.4% compared to 2023. Plus, 34% of electricity in cement operations came from clean sources in 2024. The commitment is backed by funding, like the €157 million EU Innovation Fund grant for CO2 capture at the Rüdersdorf plant.

Sustainability Metric	Baseline Year	2024 Achievement	Context/Goal
Cement Scope 1 CO2 Emissions Reduction	2020	15% reduction	Pace historically took 16 years
Cement Scope 2 CO2 Emissions Reduction	2020	18% reduction	Scope 2 specific emissions reduced to 18% vs 2020 baseline
Clean Electricity Consumption (Cement Plants)	N/A	34% of electricity	Scope 2 related progress
EU Innovation Fund Grant	N/A	€157 million	For CO2 capture at Rüdersdorf plant

Low-carbon Vertua products, accounting for 63% of cement sales in 2024

The shift to lower-carbon offerings is a clear value proposition. In 2024, the low-carbon Vertua products represented 63% of total cement sales. This figure already surpassed the 2025 sales goal of 50%. For concrete, these products made up 55% of total sales in 2024. To give you a sense of scale, Vertua was already a US$7.2 billion global brand back in 2023.

Digital efficiency via CEMEX Go for seamless order and delivery tracking

Digital tools are streamlining how you do business with CEMEX, S.A.B. de C.V. (CX). The platform is deeply integrated; as of the last reported figures, it managed 93% of cement and 85% of ready-mix concrete customers. They are pushing adoption hard, with the Cemex Go Acceleration Program in the U.S. driving a 60% increase in order adoption rates. Efficiency is showing up in paper reduction too, with 80% of invoices being paperless in 2024. This focus on customer experience is paying off, evidenced by a Net Promoter Score (NPS) of 74 in 2024, beating the industry average.

Integrated supply of cement, ready-mix concrete, and aggregates

You get a full suite of materials from one source, which simplifies procurement for your projects. The scale of operations in 2024 included:

• Consolidated Net Sales reached US$16.2 billion.
• EBITDA for the full year 2024 was US$3,079 million.
• Mexico sales alone were US$4,881 million in 2024.
• United States sales were US$5,194 million in 2024.

Operational reliability and global scale for large projects

Reliability is key when you're managing large construction timelines. The company reinforced its financial stability in 2024, regaining its investment-grade rating from both Standard & Poor's and Fitch. That financial strength translates to operational confidence. Net Income hit a recent record high of US$939 million in 2024. Furthermore, Net Leverage ended 2024 at 1.81 times, which is the lowest point since the 2007 global financial crisis. That's solid footing.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Relationships

You're looking at how CEMEX, S.A.B. de C.V. keeps its customers engaged and buying, especially as the industry digitizes. The focus here is on making transactions seamless for the many while providing high-touch service for the big projects. Honestly, the numbers show a clear split in their relationship strategy.

Digital self-service and automation via CEMEX Go

The core of CEMEX, S.A.B. de C.V.'s high-volume customer relationship strategy is the CEMEX Go platform. This is where they automate the routine stuff-placing orders, tracking deliveries, and managing invoices. It's designed to give customers control anytime, anywhere. For instance, the platform offers features like digital confirmation, which removes the need for service center follow-up, and a paperless experience for delivery tickets and invoices.

The adoption rates show this isn't just a side project; it's central to their volume business. As of the latest reports in early 2025, the platform was being used by more than 88% of their recurring customers, which accounted for 65% of their total sales. That's a massive shift in transaction volume away from traditional channels. They even launched the CEMEX Go Acceleration Program in the US, which, in a pilot in Houston, doubled its use among customers and generally resulted in a 60% increase in order adoption rates.

Here's a quick look at the scale of digital engagement:

Metric	Value as of Early 2025 Reporting
Recurring Customers Using CEMEX Go	88%
Share of Total Global Sales via CEMEX Go	65%
CEMEX Go Users (Initial Milestone)	20,000
Countries with CEMEX Go Availability	18

This level of automation helps drive operational efficiency, which supports the overall profitability seen in recent quarters, like the consolidated EBITDA margin remaining resilient at 20% in Q2 2025.

Dedicated sales force for large commercial and infrastructure clients

For the complex, high-value infrastructure and large commercial projects, CEMEX, S.A.B. de C.V. relies on a dedicated, high-touch sales force. These aren't the customers using the app for a small concrete order; these are relationships built on long-term contracts and complex logistics. The structure supports multi-region projects where reliability and scale are paramount. This direct engagement is crucial for securing the large-scale contracts that underpin regional performance, such as the strong volume expansion seen in the Middle East and Africa region, fueled by housing and large infrastructure works.

Consultative selling for specialized construction solutions

Consultative selling is where the dedicated sales teams pivot from simply selling volume to selling specialized value, particularly around sustainability. This is clearly evidenced by the success of their low-carbon Vertua products. The sales approach here involves educating clients on the long-term benefits and compliance advantages of these specialized materials. The market is defintely responding to this push.

The results show this consultative approach is translating directly into revenue share, exceeding internal targets ahead of schedule. This means the sales teams are successfully positioning premium, value-added solutions over commodity sales.

Vertua Product Sales Share (End of 2024)	Percentage of Total Sales
Total Cement Sales	63%
Total Concrete Sales	55%
2025 Sales Goal (Exceeded)	50%

Achieving the 2025 sales goal for Vertua products by the end of 2024 is a concrete example of consultative selling success. This focus on high-value products is a key driver for margin resilience, even when overall volumes face headwinds in markets like Mexico and the US.

Voice of the Customer Program for continuous service improvement

To ensure both the digital and the dedicated sales channels are hitting the mark, CEMEX, S.A.B. de C.V. actively measures customer sentiment. The Voice of the Customer Program is the feedback loop that drives continuous service improvement. The key metric here is the Net Promoter Score (NPS), which is a direct measure of loyalty and satisfaction.

The program delivered a strong result in 2024, achieving an NPS of 74. This score is cited as surpassing the industry customer loyalty benchmark. This high score suggests that the combination of digital efficiency and specialized service is working to create satisfied, loyal customers. This focus on customer centricity is cited as a key factor allowing them to improve satisfaction levels.

• Achieved Net Promoter Score (NPS) of 74 in 2024.
• Score places CEMEX, S.A.B. de C.V. as an industry leader in customer loyalty.
• Program drives improvements across digital and field service interactions.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Channels

You're looking at how CEMEX, S.A.B. de C.V. (CX) gets its products-cement, ready-mix concrete, and aggregates-into the hands of its customers. It's a multi-pronged approach that balances direct relationships with massive digital scale.

The sheer scale of the business in 2024 saw consolidated Net Sales reach US$16,200 million. Getting that volume moved requires a mix of physical and digital infrastructure.

Direct sales force and service centers

CEMEX, S.A.B. de C.V. maintains a direct sales force that works closely with large commercial and industrial customers, especially for major infrastructure projects. For instance, in South, Central America and the Caribbean, CEMEX was awarded more than 80% of total volumes for large infrastructure projects like the Bogotá Metro in 2024. This direct channel supports high-volume, complex sales.

• Service centers provide direct access for smaller contractors and self-builders.
• Direct sales teams manage key account relationships across all regions.
• This channel is crucial for specialized products like Vertua, where cement sales reached 63% of total cement volume in 2024.

Digital platform CEMEX Go

The digital push is significant, as evidenced by the launch of the Cemex Go Acceleration Program in the U.S., which resulted in a 60% increase in order adoption rates. The platform's reach was substantial; at the end of the previous year, it was used by 87% of regular customers. Furthermore, the company launched "Project Cutting Edge," a three-year, US$350 million saving initiative intended to streamline operations and further use digital technology throughout the business.

Extensive retail distribution network (e.g., Construrama)

For the retail segment, the Construrama network is a primary channel, positioning CEMEX, S.A.B. de C.V. as a leader in building materials retail across Latin America. This network supports local entrepreneurs while leveraging CEMEX, S.A.B. de C.V.'s global experience.

Network Component	Metric/Scope	Data Point
Construrama Store Count (Latin America)	Latest reported count	More than 2,700 hardware stores
Primary Countries of Presence	Key markets mentioned	Mexico, Guatemala, Nicaragua and Colombia
Mexico Store Count (Historical Reference)	Count from 2017	1,842 stores

This network provides value-added commercial advantages to its affiliates through training and strategic alliances.

Global logistics and shipping network

CEMEX, S.A.B. de C.V. operates in over 50 countries, which necessitates a complex global logistics and shipping network to move materials efficiently between its operations in the Americas, Europe, the Middle East, and Asia. The company's consolidated Net Sales in 2024 were US$16,200 million, requiring this scale to manage supply chain flows.

• Logistics efficiency is a focus, with Project Cutting Edge aiming for US$150 million in incremental EBITDA in 2025.
• The network handles the distribution of cement, ready-mix concrete, and aggregates.
• The company's Urbanization Solutions business, which relies heavily on efficient delivery, posted record Operating EBITDA growth of 36% in 2024 in the South, Central America and the Caribbean region.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Segments

You're looking at the core groups CEMEX, S.A.B. de C.V. serves, which really dictates where they focus their sales efforts and capital. Honestly, it's a mix of massive public works and the foundational private sector build-out. The company's customer base is heavily concentrated within the construction industry, spanning from governments to individual builders.

The segmentation strategy is designed to handle everything from huge, multi-year infrastructure contracts to selling bagged cement for a small home addition. To be fair, the performance across these segments can vary wildly by region, as we saw in the first half of 2025.

Residential Construction Developers

This segment includes developers building housing complexes and individual home builders. In Mexico, the market dynamics here are crucial, though they faced headwinds in early 2025. For instance, in the second quarter of 2025, CEMEX's domestic ready-mix sales volumes in Mexico contracted by 15%.

Still, the company anticipates that social housing plans accelerated by the current government will help volumes improve in the second half of 2025. Globally, the EMEA region saw its demand fueled by housing projects, which helped that region record its highest-ever first-half operating EBITDA.

Government and Public Infrastructure Projects

This is where the big, reliable volume comes from, often involving roads, bridges, and public works. In the United States, government spending on infrastructure was noted as a main source of demand in the first quarter of 2025. Conversely, CEMEX noted that in Mexico, the second quarter of 2025 volumes were impacted by a strong prior-year pre-election spending base, which is a common cycle effect.

The company is banking on future acceleration here; they expect volumes to improve in the second half of 2025 as the current government accelerates its infrastructure plans. Large infrastructure works are also a key driver in the Middle East and Africa, where volumes expanded at double-digit rates in the first half of 2025.

Commercial and Industrial Construction Companies

These customers build office buildings, retail spaces, and industrial parks, often tied to broader economic trends like nearshoring. In Mexico during the first half of 2025, the industrial segment benefited from nearshoring activity, which supported construction. However, overall sales in Mexico for CEMEX fell 24% year-over-year in the first half of 2025, reaching US$2,041 million.

Commercial builders need timely delivery and consistent quality, which is a key part of CEMEX's value proposition. The industrial segment in the US also contributed to demand, alongside government infrastructure spending.

Small Contractors and Self-Builders

This group often relies on bagged cement for smaller, more frequent purchases, and they are a bedrock of demand in certain markets. In Mexico, the strong culture of self-built housing is a major factor sustaining cement demand. As of 2024, over 57% of Mexican homes were constructed or progressively enlarged by homeowners themselves, which directly feeds this segment.

This segment is highly sensitive to local economic conditions and product availability at retail points. While specific sales data for this sub-segment isn't broken out, the overall contraction in domestic gray cement volumes in Mexico by 16% in Q2 2025 reflects the challenges across all private construction activity.

Here's a quick look at how some key regions, which house these customer segments, performed in the first half of 2025:

Region	H1 2025 Sales (US$ millions)	YoY Sales Variation	H1 2025 Operating EBITDA (US$ millions)
Mexico	2,041	(24%)	655
USA	2,496	(5%)	468
EMEA	2,411	8%	Not explicitly stated for H1, but EBITDA grew double-digits.

The EMEA region showed strong performance, with sales increasing 8% to US$2,411 million in the first half of 2025, showing where growth opportunities were strongest for CEMEX, S.A.B. de C.V. during that period. The company's overall consolidated net sales for the first half of 2025 were US$7,775 million.

You should keep an eye on how the anticipated acceleration of government programs in Mexico translates into volume recovery for the second half of 2025, as that will directly impact the infrastructure and residential developer segments there. Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Cost Structure

The cost structure for CEMEX, S.A.B. de C.V. (CX) is heavily weighted toward the direct costs of production, though significant progress is being made on overhead reduction through strategic programs.

The high cost of sales remains a dominant factor in the expense profile. For the third quarter of 2025 (3Q25), the Cost of Sales represented 66.4% of Net Sales.

A major component within the Cost of Sales involves energy and fuel, which are critical for kiln operation. You should note the positive trend here, as the Energy Cost declined by 14% in the first nine months of 2025 on a per ton of cement basis. This followed a prior forecast that total energy costs per ton of cement would decline by a high single-digit rate in 2025.

Capital expenditures are a necessary outlay to maintain operations and drive future efficiency. CEMEX announced plans to invest US$1.15 billion during the remainder of 2025, prioritizing asset maintenance and capacity expansion. This is part of a total planned investment for 2025, with some reports citing a commitment of US$1.151 billion for the rest of the year. For context, in the first quarter of 2025 (1Q25), capital investments across continuing operations totaled US$221 million, with US$156 million allocated to maintenance of existing assets.

Operating expenses, which include selling, general, and administrative costs, saw improvement due to internal efficiency drives. In 3Q25, these expenses were 20.7% of Net Sales, a decrease of 1.6 percentage points from the prior year.

The corporate and administrative streamlining costs are being managed through Project Cutting Edge. This multi-faceted initiative is designed to deliver incremental EBITDA growth, targeting US$150 million in savings for 2025, though the full-year goal was later updated to US$200 million. In the third quarter alone, the project captured approximately US$90 million in EBITDA savings. The overall program targets US$350 million in annual EBITDA savings run-rate by 2027.

Here's a quick look at the cost components relative to the 3Q25 Net Sales of US$4.245 billion:

Cost Component	Percentage of Net Sales (3Q25)	Approximate Dollar Amount (3Q25)
Cost of Sales	66.4%	US$2.818 billion
Operating Expenses	20.7%	US$0.878 billion

The cost structure is also being actively managed through specific operational targets:

• Project Cutting Edge expected incremental EBITDA savings for 2025: US$200 million.
• Project Cutting Edge total program target run-rate by 2027: US$350 million in annual EBITDA savings.
• Total planned capital investment for the remainder of 2025: US$1.15 billion.
• Maintenance CapEx incurred in 1Q25: US$156 million.
• Energy cost decline in first nine months of 2025: 14% per ton of cement basis.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Revenue Streams

You're looking at how CEMEX, S.A.B. de C.V. (CX) actually brings in the money, which is always the most critical part of any business model review. Honestly, for a heavy infrastructure player like CEMEX, S.A.B. de C.V. (CX), the revenue streams are deeply tied to global construction cycles and disciplined operational execution.

The bedrock of the revenue comes from the core trio: cement, ready-mix concrete, and aggregates. These sales are what drive the top line, and you can see the regional contribution clearly in the latest quarterly filings. For instance, in the third quarter of 2025, the company posted Consolidated Net Sales of $4.245 billion. That's the headline number you need to anchor to.

To give you a clearer picture of where that revenue originated in 3Q25, here's a quick look at the sales breakdown by region, which reflects the underlying product sales:

Region	3Q25 Sales (USD)
U.S.	$1.31 billion
Europe, Middle East and Africa (EMEA)	$1.38 billion
Mexico	$1.12 billion
South, Central America and the Caribbean (SCAC)	$295 million

Beyond the sheer volume of materials moved, CEMEX, S.A.B. de C.V. (CX) is actively shaping its revenue mix through strategic portfolio adjustments, which includes focusing on higher-growth segments like aggregates. You saw this play out with the completion of the divestment of its operations in Panama in 2025. That transaction brought in an enterprise value of approximately $200 million. The assets sold included a cement plant with an installed capacity of around 1.2 million metric tons per year as of December 31, 2024, plus related ready-mix concrete and aggregates operations. This move aligns with a strategy to rebalance the portfolio and invest in priority markets, such as increasing its stake in U.S.-based Couch Aggregates.

The digital transformation effort is also starting to contribute to the revenue stream, even if it's not broken out as a separate line item yet. The focus here is on driving adoption and capturing value through efficiency gains that translate to better margins, which is a form of revenue enhancement. For example, the launch of the CEMEX Go Acceleration Program in the U.S. resulted in a 60% increase in order adoption rates. Plus, the operational efficiencies from Project Cutting Edge are directly impacting profitability, with $90 million in EBITDA savings captured in 3Q25 alone, putting them on track for the full-year target of $200 million in savings for 2025.

While direct revenue from 'urbanization solutions and construction services' is often bundled, the strategic shift and the operational savings are key components of the overall financial return. You can think of the value-added services and digital adoption as enhancing the margin on the core product sales. The revenue streams are supported by these efficiency drivers:

• Core product sales: Cement, Ready-Mix Concrete, and Aggregates.
• Digital adoption: Increased order adoption rates via CEMEX Go platform.
• Portfolio optimization: Proceeds from asset sales like the Panama operations.
• Operational savings: Realized EBITDA savings from Project Cutting Edge.