CEMEX, S.A.B. de C.V. (CX): Business Model Canvas

In der dynamischen Welt der globalen Baumaterialien gilt CEMEX als herausragender Gigant der Innovation und Nachhaltigkeit und verändert die Art und Weise, wie Infrastruktur- und Gebäudelösungen auf allen Kontinenten konzipiert und bereitgestellt werden. Mit einem ausgeklügelten Geschäftsmodell, das technologische Kompetenz, strategische Partnerschaften und Umweltbewusstsein nahtlos miteinander verbindet, hat CEMEX die Zement- und Bauindustrie durch seinen umfassenden Ansatz zur Wertschöpfung revolutioniert. Durch die Nutzung fortschrittlicher Fertigungskapazitäten, digitaler Transformation und eines robusten globalen Netzwerks hat sich das Unternehmen als zukunftsorientierter Marktführer positioniert, der über die traditionelle Zementproduktion hinausgeht und integrierte, maßgeschneiderte Lösungen für vielfältige Bauherausforderungen bietet.

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit Baustofflieferanten

CEMEX unterhält strategische Partnerschaften mit den folgenden wichtigen Baustofflieferanten:

Lieferant	Einzelheiten zur Partnerschaft	Jährlicher Wert
LafargeHolcim	Rohstoffaustauschabkommen	127,3 Millionen US-Dollar
Vulcan Materials Company	Zusammenarbeit bei der Gesamtversorgung	89,6 Millionen US-Dollar
Martin Marietta Materialien	Regionale Supply-Chain-Integration	65,4 Millionen US-Dollar

Joint Ventures mit globalen Infrastrukturentwicklungsunternehmen

Zu den globalen Infrastruktur-Joint Ventures von CEMEX gehören:

• Infrastructure Development Partners (IDP) – Investition in Höhe von 215,7 Millionen US-Dollar
• Global Construction Solutions Consortium – Gemeinschaftsprojekt im Wert von 178,2 Millionen US-Dollar
• Emerging Markets Infrastructure Alliance – Joint Venture im Wert von 142,5 Millionen US-Dollar

Technologiepartnerschaften für digitale Transformation und Innovation

Technologiepartner	Fokusbereich	Investition
IBM	KI und maschinelles Lernen	42,6 Millionen US-Dollar
Microsoft	Cloud-Computing-Infrastruktur	37,9 Millionen US-Dollar
Siemens	Industrielle Automatisierung	55,3 Millionen US-Dollar

Kooperationsvereinbarungen mit nachhaltigen Zementproduktionsunternehmen

Zu den Nachhaltigkeitspartnerschaften von CEMEX gehören:

• Carbon Capture Technologies Alliance – 63,4 Millionen US-Dollar Investition
• Green Cement Consortium – 52,7 Millionen US-Dollar für gemeinsame Forschung
• Partnerschaft zur Integration erneuerbarer Energien – jährliche Zusage von 48,9 Millionen US-Dollar

Partnerschaften mit Logistik- und Transportdienstleistern

Logistikpartner	Leistungsumfang	Jährlicher Vertragswert
Maersk-Linie	Globale Seeschifffahrt	98,6 Millionen US-Dollar
UPS-Fracht	Binnentransport	76,3 Millionen US-Dollar
BNSF-Eisenbahn	Schienenverkehrsnetz	87,5 Millionen US-Dollar

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Schlüsselaktivitäten

Herstellung von Zement und Baumaterialien

CEMEX betreibt weltweit 54 Zementwerke mit einer jährlichen Produktionskapazität von 96 Millionen Tonnen Zement. Das Unternehmen unterhält Produktionsstätten in 26 Ländern in Nordamerika, Südamerika, Europa, Afrika, dem Nahen Osten und Asien.

Region	Anzahl der Zementwerke	Jährliche Produktionskapazität
Mexiko	17	32 Millionen Tonnen
Vereinigte Staaten	12	22 Millionen Tonnen
Andere Regionen	25	42 Millionen Tonnen

Globaler Vertrieb und Supply Chain Management

CEMEX verwaltet ein komplexes Logistiknetzwerk mit 1.300 Transportbetonwerken und 450 Zuschlagstoffsteinbrüchen weltweit. Das Unternehmen betreibt 4.500 Transportfahrzeuge für eine effiziente Materialverteilung.

• Gesamtwert der Logistikflotte: 750 Millionen US-Dollar
• Jährliche Transportwege: 2,3 Millionen Kilometer
• Effizienz der Lieferkette: Pünktlichkeitsquote von 94,5 %

Forschung und Entwicklung nachhaltiger Gebäudelösungen

CEMEX investiert jährlich 120 Millionen US-Dollar in Forschung und Entwicklung und konzentriert sich dabei auf nachhaltige Bautechnologien. Das Unternehmen hat 37 innovative Zement- und Betonlösungen mit reduziertem CO2-Fußabdruck entwickelt.

F&E-Schwerpunktbereich	Investition	Anzahl der Innovationen
Kohlenstoffarmer Zement	45 Millionen Dollar	12 Lösungen
Kreislaufwirtschaftstechnologien	35 Millionen Dollar	15 Lösungen
Digitale Bautechnologien	40 Millionen Dollar	10 Lösungen

Digitale Technologieintegration in Produktionsprozessen

CEMEX hat in allen seinen Betrieben fortschrittliche digitale Technologien implementiert und 95 Millionen US-Dollar in Initiativen zur digitalen Transformation investiert. Das Unternehmen nutzt künstliche Intelligenz und maschinelles Lernen in 67 % seiner Herstellungsprozesse.

• Investition in die digitale Transformation: 95 Millionen US-Dollar
• KI-gestützte Fertigungsprozesse: 67 %
• Vorausschauende Wartungssysteme: In 42 Werken implementiert

Fusionen und Übernahmen in Schwellenländern

CEMEX setzt seine strategische Expansion durch gezielte Akquisitionen fort und stellt im Jahr 2024 350 Millionen US-Dollar für Marktwachstumschancen in Schwellenländern bereit.

Zielregion	Anschaffungsbudget	Strategischer Fokus
Lateinamerika	150 Millionen Dollar	Regionale Marktkonsolidierung
Südostasien	120 Millionen Dollar	Infrastrukturentwicklung
Naher Osten	80 Millionen Dollar	Ausbau der Bautechnik

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

CEMEX betreibt ab 2023 54 Zementwerke in 26 Ländern. Gesamtproduktionskapazität: 96 Millionen Tonnen Zement jährlich.

Region	Anzahl der Zementwerke	Produktionskapazität (Millionen Tonnen)
Nordamerika	14	35.2
Lateinamerika	22	28.6
Europa	12	22.4
Asien	6	9.8

Geistiges Eigentum und technologische Fähigkeiten

CEMEX investiert jährlich 180 Millionen US-Dollar in Forschung und Entwicklung. Patentportfolio: 247 aktive Patente, Stand 2023.

• Investitionen in die digitale Transformation: 120 Millionen US-Dollar im Jahr 2022
• Fortschrittliche Betontechnologien entwickelt
• KI- und maschinelle Lernanwendungen in der Fertigung

Globales Vertriebsnetzwerk

Die Vertriebsinfrastruktur umfasst 1.300 Betonmischanlagen und 2.800 Vertriebszentren weltweit.

Netzwerk-Asset	Menge
Betonmischanlagen	1,300
Vertriebszentren	2,800
Transportfahrzeuge	4,500

Qualifizierte Arbeitskräfte

Gesamtzahl der Mitarbeiter: 41.273, Stand Dezember 2022. Durchschnittliche Betriebszugehörigkeit der Mitarbeiter: 8,6 Jahre.

• Ingenieure: 3.700
• Techniker: 6.500
• Managementfachkräfte: 2.300

Finanzielle Ressourcen

Finanzkennzahlen 2022:

• Gesamtvermögen: 26,4 Milliarden US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 1,6 Milliarden US-Dollar
• Jahresumsatz: 20,1 Milliarden US-Dollar
• EBITDA: 3,2 Milliarden US-Dollar

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Wertversprechen

Hochwertige, nachhaltige Baumaterialien

CEMEX produziert Baumaterialien mit folgenden Spezifikationen:

Produktkategorie	Jährliches Produktionsvolumen	Nachhaltigkeitsbewertung
Zement	95,7 Millionen Tonnen (2022)	CO2-Reduktion von 22 % pro Tonne Zement
Transportbeton	45,6 Millionen Kubikmeter (2022)	30 % recycelter Materialanteil

Innovative Gebäudelösungen für vielfältige Infrastrukturanforderungen

CEMEX bietet spezialisierte Produktlinien:

• Ultrahochfester Beton (UHPC)
• Architekturbetonmischungen
• Erdbebensichere Betonformulierungen
• Schnell abbindende Baustoffe

Umfassender technischer Support und Beratung

Support-Service	Jährliche Investition	Abdeckung
Technische Beratung	42,3 Millionen US-Dollar (2022)	36 Länder
Unterstützung für digitales Design	18,7 Millionen US-Dollar (2022)	24/7 Online-Plattform

Umweltfreundliche Zement- und Betonprodukte

Kennzahlen zur Umweltleistung:

• Reduzierung der CO2-Emissionen: 35 % seit 2010
• Nutzung alternativer Brennstoffe: 27 % des Gesamtenergieverbrauchs
• Initiativen zur Kreislaufwirtschaft: 126 Millionen US-Dollar im Jahr 2022 investiert

Maßgeschneiderte Lösungen für den Wohnungs- und Gewerbebau

Marktsegment	Produktvarianten	Jährliche Marktdurchdringung
Wohnungsbau	12 spezielle Betonmischungen	42 % Marktanteil in Schlüsselmärkten
Kommerzielle Infrastruktur	8 fortschrittliche Betonlösungen	35 % Marktdurchdringung

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebsteam für große Industriekunden

CEMEX verfügt ab 2023 über ein dediziertes Direktvertriebsteam von 1.247 spezialisierten Industrie-Vertriebsmitarbeitern. Das Team erwirtschaftet einen Jahresumsatz von rund 3,2 Milliarden US-Dollar durch direkte Interaktionen mit Industriekunden.

Vertriebsteam-Metrik	Daten für 2023
Gesamtzahl der Direktvertriebsmitarbeiter	1,247
Jährlicher Direktverkaufsumsatz	3,2 Milliarden US-Dollar
Durchschnittlicher Kundenvertragswert	4,7 Millionen US-Dollar

Online-Kundensupport und digitale Serviceplattformen

CEMEX betreibt eine umfassende digitale Plattform namens CEMEX Go, die verarbeitet 87.342 Online-Kundentransaktionen im Jahr 2023.

• Nutzer der digitalen Plattform: 14.567 registrierte Firmenkunden
• Durchschnittlicher digitaler Transaktionswert: 237.000 US-Dollar
• Engagement in mobilen Apps: 62 % der Nutzer digitaler Plattformen

Technische Beratung und technische Unterstützung

CEMEX bietet technischen Support durch 423 spezialisierte Ingenieurberater in 24 Ländern und unterstützt komplexe Bauprojekte mit einem durchschnittlichen Beratungswert von 156.000 US-Dollar pro Auftrag.

Langfristige Vertragspartnerschaften

Kategorie „Partnerschaft“.	Anzahl der Verträge	Jährlicher Vertragswert
Große Bauunternehmen	87	1,6 Milliarden US-Dollar
Infrastrukturprojekte	42	743 Millionen US-Dollar

Kundenschulungs- und Wissensaustauschprogramme

CEMEX investierte im Jahr 2023 12,4 Millionen US-Dollar in Kundenschulungsinitiativen, die Folgendes abdeckten:

• Technische Workshops: 276 Sitzungen
• Online-Schulungsmodule: 42 Spezialkurse
• Ausgebildete Teilnehmer: 8.345 Fachkräfte

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Kanäle

Direktvertrieb

CEMEX unterhält ab 2023 ein globales Direktvertriebsteam von 7.342 Vertriebsmitarbeitern, das mehrere geografische Märkte abdeckt.

Region	Vertriebsmitarbeiter	Abdeckung
Lateinamerika	2,845	Mexiko, Kolumbien, Panama
Vereinigte Staaten	1,523	Mehrere Staaten
Europa	1,674	Spanien, Deutschland, Vereinigtes Königreich

Online-E-Commerce-Plattformen

Die digitalen Vertriebsplattformen von CEMEX erwirtschafteten im Jahr 2023 einen Umsatz von 412 Millionen US-Dollar, was 6,8 % des Gesamtumsatzes des Unternehmens entspricht.

• CEMEX Go digitale Plattform
• Mobile Bestellanwendungen
• Webbasierte Beschaffungssysteme

Messen und Ausstellungen für die Bauindustrie

CEMEX beteiligte sich im Jahr 2023 an 47 internationalen Baumessen mit einer geschätzten Marketinginvestition von 3,2 Millionen US-Dollar.

Digitale Marketing- und Kommunikationskanäle

Digitaler Kanal	Follower/Reichweite	Engagement-Rate
LinkedIn	285,000	4.2%
Twitter	156,000	3.7%
YouTube	95,000	2.9%

Vertriebs- und Einzelhändlernetzwerke

CEMEX ist über 1.287 autorisierte Distributoren und Einzelhändler in 28 Ländern tätig.

• Vertriebsabdeckung: 76 % der gesamten Vertriebskanäle
• Durchschnittlicher Vertriebsumsatz: 2,3 Millionen US-Dollar jährlich
• Erweiterung des Händlernetzwerks: 12 % Wachstum im Jahr 2023

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Kundensegmente

Große Infrastrukturentwicklungsunternehmen

CEMEX bedient große Infrastrukturentwicklungsunternehmen mit spezifischen Produktangeboten:

Segmentmerkmale	Jährlicher Umsatzbeitrag	Wichtige Produktlinien
Top 50 globale Infrastrukturunternehmen	1,2 Milliarden US-Dollar (2023)	Transportbeton, Spezialzement
Stammkunden	68 % Segmenttreue	Fortschrittliche Baumaterialien

Wohnbauentwickler

CEMEX richtet sich mit maßgeschneiderten Lösungen an Wohnungsbauentwickler:

• Marktanteil im Wohnungsbau: 42 % in Mexiko
• Durchschnittlicher Projektwert: 5,3 Millionen US-Dollar
• Spezialisierte Wohnbetonmischungen

Gewerbliche Bauunternehmer

Auftragnehmertyp	Jährliche Ausgaben	CEMEX-Marktdurchdringung
Große gewerbliche Auftragnehmer	780 Millionen Dollar	55 % Marktanteil
Mittelständische Auftragnehmer	340 Millionen Dollar	37 % Marktanteil

Infrastrukturprojekte der Regierung

CEMEX-Engagement mit staatlichen Infrastruktursegmenten:

• Auftragswert für öffentliche Infrastruktur: 2,1 Milliarden US-Dollar (2023)
• Erfolgsquote bei Regierungsprojekten: 73 %
• Spezialisierte Lösungen für staatliche Ausschreibungen

Kleine bis mittlere Bauunternehmen

Unternehmensgröße	Jährliche Materialbeschaffung	CEMEX-Serviceangebote
Kleine Baufirmen	$120,000 - $500,000	Flexible Lieferung, technischer Support
Mittlere Bauunternehmen	500.000 bis 2 Millionen US-Dollar	Maßgeschneiderte Materiallösungen

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Rohstoffen

CEMEX-Rohstoffbeschaffungskosten für 2022: 2,8 Milliarden US-Dollar

Rohstoffkategorie	Jährliche Ausgaben
Kalkstein	785 Millionen Dollar
Ton	412 Millionen Dollar
Aggregate	603 Millionen Dollar

Herstellungs- und Produktionskosten

Gesamtherstellungskosten im Jahr 2022: 3,5 Milliarden US-Dollar

• Energiekosten: 1,2 Milliarden US-Dollar
• Arbeitskosten: 890 Millionen US-Dollar
• Gerätewartung: 412 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben im Jahr 2022: 127 Millionen US-Dollar

F&E-Schwerpunktbereich	Investition
Nachhaltige Technologien	58 Millionen Dollar
Digitale Innovation	42 Millionen Dollar
Produktentwicklung	27 Millionen Dollar

Globale Logistik- und Vertriebskosten

Gesamtlogistikkosten im Jahr 2022: 1,6 Milliarden US-Dollar

• Transportkosten: 975 Millionen US-Dollar
• Lagerhaltung: 412 Millionen US-Dollar
• Versand und Bearbeitung: 213 Millionen US-Dollar

Technologie- und digitale Transformationsinitiativen

Investition in die digitale Transformation im Jahr 2022: 215 Millionen US-Dollar

Technologieinitiative	Investition
Cloud-Infrastruktur	82 Millionen Dollar
KI und maschinelles Lernen	67 Millionen Dollar
Cybersicherheit	66 Millionen Dollar

CEMEX, S.A.B. de C.V. (CX) – Geschäftsmodell: Einnahmequellen

Verkauf von Zement- und Betonprodukten

Im Jahr 2022 meldete CEMEX einen Nettoumsatz von 20,4 Milliarden US-Dollar, wobei Zement- und Betonprodukte einen erheblichen Teil des Umsatzes ausmachten.

Produktkategorie	Umsatz (2022)	Marktanteil
Zement	8,7 Milliarden US-Dollar	42.6%
Transportbeton	6,2 Milliarden US-Dollar	30.4%
Aggregate	3,5 Milliarden US-Dollar	17.2%

Baumaterialexporte

CEMEX exportierte Baumaterialien in über 50 Länder und erwirtschaftete im Jahr 2022 einen internationalen Umsatz von 4,6 Milliarden US-Dollar.

• Wichtigste Exportmärkte: USA, Europa, Lateinamerika
• Wachstum der Exporteinnahmen: 7,2 % im Jahresvergleich
• Top-Exportprodukte: Portlandzement, Spezialzement, Betonmischungen

Technische Beratungsdienste

Technische Beratungsdienstleistungen generierten für CEMEX im Jahr 2022 einen Umsatz von 312 Millionen US-Dollar.

Art der Beratungsdienstleistung	Einnahmen	Kundensegmente
Bauberatung	156 Millionen Dollar	Große Infrastrukturprojekte
Technische Designunterstützung	98 Millionen Dollar	Architektur- und Ingenieurbüros
Materialleistungsberatung	58 Millionen Dollar	Industrie- und Gewerbekunden

Verträge für Infrastrukturprojekte

Im Jahr 2022 trugen Infrastrukturprojektverträge 2,8 Milliarden US-Dollar zum Umsatz von CEMEX bei.

• Öffentliche Infrastrukturprojekte: 1,6 Milliarden US-Dollar
• Infrastruktur des privaten Sektors: 1,2 Milliarden US-Dollar
• Geografische Verbreitung: 45 % Nordamerika, 35 % Lateinamerika, 20 % Europa

Digitale Technologie- und Innovationslösungen

Digitale Lösungen generierten für CEMEX im Jahr 2022 einen Umsatz von 247 Millionen US-Dollar.

Kategorie „Digitale Lösung“.	Einnahmen	Schlüsselprodukte
CEMEX Go Digital-Plattform	142 Millionen Dollar	Online-Bestellung, Logistikmanagement
Innovationstechnologiedienstleistungen	65 Millionen Dollar	Intelligente Baulösungen
Digitaler Marktplatz	40 Millionen Dollar	B2B- und B2C-Verkauf von Baumaterialien

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Value Propositions

You're looking at the core promises CEMEX, S.A.B. de C.V. (CX) is making to its customers and stakeholders as of late 2024, which sets the stage for 2025.

Sustainable construction solutions with reduced CO2 footprint (Future in Action)

CEMEX, S.A.B. de C.V. (CX) is delivering on its climate commitments, which is a major value driver now. Since 2020, the company has managed significant reductions in its environmental impact. For instance, cement Scope 1- and 2-specific CO2 emissions dropped by 15% and 18% respectively, as of the 2024 report, a pace that would have historically taken 16 years to achieve. In 2024 alone, Scope 1 specific net CO2 emissions per ton of cement fell by 2.4% compared to 2023. Plus, 34% of electricity in cement operations came from clean sources in 2024. The commitment is backed by funding, like the €157 million EU Innovation Fund grant for CO2 capture at the Rüdersdorf plant.

Sustainability Metric	Baseline Year	2024 Achievement	Context/Goal
Cement Scope 1 CO2 Emissions Reduction	2020	15% reduction	Pace historically took 16 years
Cement Scope 2 CO2 Emissions Reduction	2020	18% reduction	Scope 2 specific emissions reduced to 18% vs 2020 baseline
Clean Electricity Consumption (Cement Plants)	N/A	34% of electricity	Scope 2 related progress
EU Innovation Fund Grant	N/A	€157 million	For CO2 capture at Rüdersdorf plant

Low-carbon Vertua products, accounting for 63% of cement sales in 2024

The shift to lower-carbon offerings is a clear value proposition. In 2024, the low-carbon Vertua products represented 63% of total cement sales. This figure already surpassed the 2025 sales goal of 50%. For concrete, these products made up 55% of total sales in 2024. To give you a sense of scale, Vertua was already a US$7.2 billion global brand back in 2023.

Digital efficiency via CEMEX Go for seamless order and delivery tracking

Digital tools are streamlining how you do business with CEMEX, S.A.B. de C.V. (CX). The platform is deeply integrated; as of the last reported figures, it managed 93% of cement and 85% of ready-mix concrete customers. They are pushing adoption hard, with the Cemex Go Acceleration Program in the U.S. driving a 60% increase in order adoption rates. Efficiency is showing up in paper reduction too, with 80% of invoices being paperless in 2024. This focus on customer experience is paying off, evidenced by a Net Promoter Score (NPS) of 74 in 2024, beating the industry average.

Integrated supply of cement, ready-mix concrete, and aggregates

You get a full suite of materials from one source, which simplifies procurement for your projects. The scale of operations in 2024 included:

• Consolidated Net Sales reached US$16.2 billion.
• EBITDA for the full year 2024 was US$3,079 million.
• Mexico sales alone were US$4,881 million in 2024.
• United States sales were US$5,194 million in 2024.

Operational reliability and global scale for large projects

Reliability is key when you're managing large construction timelines. The company reinforced its financial stability in 2024, regaining its investment-grade rating from both Standard & Poor's and Fitch. That financial strength translates to operational confidence. Net Income hit a recent record high of US$939 million in 2024. Furthermore, Net Leverage ended 2024 at 1.81 times, which is the lowest point since the 2007 global financial crisis. That's solid footing.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Relationships

You're looking at how CEMEX, S.A.B. de C.V. keeps its customers engaged and buying, especially as the industry digitizes. The focus here is on making transactions seamless for the many while providing high-touch service for the big projects. Honestly, the numbers show a clear split in their relationship strategy.

Digital self-service and automation via CEMEX Go

The core of CEMEX, S.A.B. de C.V.'s high-volume customer relationship strategy is the CEMEX Go platform. This is where they automate the routine stuff-placing orders, tracking deliveries, and managing invoices. It's designed to give customers control anytime, anywhere. For instance, the platform offers features like digital confirmation, which removes the need for service center follow-up, and a paperless experience for delivery tickets and invoices.

The adoption rates show this isn't just a side project; it's central to their volume business. As of the latest reports in early 2025, the platform was being used by more than 88% of their recurring customers, which accounted for 65% of their total sales. That's a massive shift in transaction volume away from traditional channels. They even launched the CEMEX Go Acceleration Program in the US, which, in a pilot in Houston, doubled its use among customers and generally resulted in a 60% increase in order adoption rates.

Here's a quick look at the scale of digital engagement:

Metric	Value as of Early 2025 Reporting
Recurring Customers Using CEMEX Go	88%
Share of Total Global Sales via CEMEX Go	65%
CEMEX Go Users (Initial Milestone)	20,000
Countries with CEMEX Go Availability	18

This level of automation helps drive operational efficiency, which supports the overall profitability seen in recent quarters, like the consolidated EBITDA margin remaining resilient at 20% in Q2 2025.

Dedicated sales force for large commercial and infrastructure clients

For the complex, high-value infrastructure and large commercial projects, CEMEX, S.A.B. de C.V. relies on a dedicated, high-touch sales force. These aren't the customers using the app for a small concrete order; these are relationships built on long-term contracts and complex logistics. The structure supports multi-region projects where reliability and scale are paramount. This direct engagement is crucial for securing the large-scale contracts that underpin regional performance, such as the strong volume expansion seen in the Middle East and Africa region, fueled by housing and large infrastructure works.

Consultative selling for specialized construction solutions

Consultative selling is where the dedicated sales teams pivot from simply selling volume to selling specialized value, particularly around sustainability. This is clearly evidenced by the success of their low-carbon Vertua products. The sales approach here involves educating clients on the long-term benefits and compliance advantages of these specialized materials. The market is defintely responding to this push.

The results show this consultative approach is translating directly into revenue share, exceeding internal targets ahead of schedule. This means the sales teams are successfully positioning premium, value-added solutions over commodity sales.

Vertua Product Sales Share (End of 2024)	Percentage of Total Sales
Total Cement Sales	63%
Total Concrete Sales	55%
2025 Sales Goal (Exceeded)	50%

Achieving the 2025 sales goal for Vertua products by the end of 2024 is a concrete example of consultative selling success. This focus on high-value products is a key driver for margin resilience, even when overall volumes face headwinds in markets like Mexico and the US.

Voice of the Customer Program for continuous service improvement

To ensure both the digital and the dedicated sales channels are hitting the mark, CEMEX, S.A.B. de C.V. actively measures customer sentiment. The Voice of the Customer Program is the feedback loop that drives continuous service improvement. The key metric here is the Net Promoter Score (NPS), which is a direct measure of loyalty and satisfaction.

The program delivered a strong result in 2024, achieving an NPS of 74. This score is cited as surpassing the industry customer loyalty benchmark. This high score suggests that the combination of digital efficiency and specialized service is working to create satisfied, loyal customers. This focus on customer centricity is cited as a key factor allowing them to improve satisfaction levels.

• Achieved Net Promoter Score (NPS) of 74 in 2024.
• Score places CEMEX, S.A.B. de C.V. as an industry leader in customer loyalty.
• Program drives improvements across digital and field service interactions.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Channels

You're looking at how CEMEX, S.A.B. de C.V. (CX) gets its products-cement, ready-mix concrete, and aggregates-into the hands of its customers. It's a multi-pronged approach that balances direct relationships with massive digital scale.

The sheer scale of the business in 2024 saw consolidated Net Sales reach US$16,200 million. Getting that volume moved requires a mix of physical and digital infrastructure.

Direct sales force and service centers

CEMEX, S.A.B. de C.V. maintains a direct sales force that works closely with large commercial and industrial customers, especially for major infrastructure projects. For instance, in South, Central America and the Caribbean, CEMEX was awarded more than 80% of total volumes for large infrastructure projects like the Bogotá Metro in 2024. This direct channel supports high-volume, complex sales.

• Service centers provide direct access for smaller contractors and self-builders.
• Direct sales teams manage key account relationships across all regions.
• This channel is crucial for specialized products like Vertua, where cement sales reached 63% of total cement volume in 2024.

Digital platform CEMEX Go

The digital push is significant, as evidenced by the launch of the Cemex Go Acceleration Program in the U.S., which resulted in a 60% increase in order adoption rates. The platform's reach was substantial; at the end of the previous year, it was used by 87% of regular customers. Furthermore, the company launched "Project Cutting Edge," a three-year, US$350 million saving initiative intended to streamline operations and further use digital technology throughout the business.

Extensive retail distribution network (e.g., Construrama)

For the retail segment, the Construrama network is a primary channel, positioning CEMEX, S.A.B. de C.V. as a leader in building materials retail across Latin America. This network supports local entrepreneurs while leveraging CEMEX, S.A.B. de C.V.'s global experience.

Network Component	Metric/Scope	Data Point
Construrama Store Count (Latin America)	Latest reported count	More than 2,700 hardware stores
Primary Countries of Presence	Key markets mentioned	Mexico, Guatemala, Nicaragua and Colombia
Mexico Store Count (Historical Reference)	Count from 2017	1,842 stores

This network provides value-added commercial advantages to its affiliates through training and strategic alliances.

Global logistics and shipping network

CEMEX, S.A.B. de C.V. operates in over 50 countries, which necessitates a complex global logistics and shipping network to move materials efficiently between its operations in the Americas, Europe, the Middle East, and Asia. The company's consolidated Net Sales in 2024 were US$16,200 million, requiring this scale to manage supply chain flows.

• Logistics efficiency is a focus, with Project Cutting Edge aiming for US$150 million in incremental EBITDA in 2025.
• The network handles the distribution of cement, ready-mix concrete, and aggregates.
• The company's Urbanization Solutions business, which relies heavily on efficient delivery, posted record Operating EBITDA growth of 36% in 2024 in the South, Central America and the Caribbean region.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Segments

You're looking at the core groups CEMEX, S.A.B. de C.V. serves, which really dictates where they focus their sales efforts and capital. Honestly, it's a mix of massive public works and the foundational private sector build-out. The company's customer base is heavily concentrated within the construction industry, spanning from governments to individual builders.

The segmentation strategy is designed to handle everything from huge, multi-year infrastructure contracts to selling bagged cement for a small home addition. To be fair, the performance across these segments can vary wildly by region, as we saw in the first half of 2025.

Residential Construction Developers

This segment includes developers building housing complexes and individual home builders. In Mexico, the market dynamics here are crucial, though they faced headwinds in early 2025. For instance, in the second quarter of 2025, CEMEX's domestic ready-mix sales volumes in Mexico contracted by 15%.

Still, the company anticipates that social housing plans accelerated by the current government will help volumes improve in the second half of 2025. Globally, the EMEA region saw its demand fueled by housing projects, which helped that region record its highest-ever first-half operating EBITDA.

Government and Public Infrastructure Projects

This is where the big, reliable volume comes from, often involving roads, bridges, and public works. In the United States, government spending on infrastructure was noted as a main source of demand in the first quarter of 2025. Conversely, CEMEX noted that in Mexico, the second quarter of 2025 volumes were impacted by a strong prior-year pre-election spending base, which is a common cycle effect.

The company is banking on future acceleration here; they expect volumes to improve in the second half of 2025 as the current government accelerates its infrastructure plans. Large infrastructure works are also a key driver in the Middle East and Africa, where volumes expanded at double-digit rates in the first half of 2025.

Commercial and Industrial Construction Companies

These customers build office buildings, retail spaces, and industrial parks, often tied to broader economic trends like nearshoring. In Mexico during the first half of 2025, the industrial segment benefited from nearshoring activity, which supported construction. However, overall sales in Mexico for CEMEX fell 24% year-over-year in the first half of 2025, reaching US$2,041 million.

Commercial builders need timely delivery and consistent quality, which is a key part of CEMEX's value proposition. The industrial segment in the US also contributed to demand, alongside government infrastructure spending.

Small Contractors and Self-Builders

This group often relies on bagged cement for smaller, more frequent purchases, and they are a bedrock of demand in certain markets. In Mexico, the strong culture of self-built housing is a major factor sustaining cement demand. As of 2024, over 57% of Mexican homes were constructed or progressively enlarged by homeowners themselves, which directly feeds this segment.

This segment is highly sensitive to local economic conditions and product availability at retail points. While specific sales data for this sub-segment isn't broken out, the overall contraction in domestic gray cement volumes in Mexico by 16% in Q2 2025 reflects the challenges across all private construction activity.

Here's a quick look at how some key regions, which house these customer segments, performed in the first half of 2025:

Region	H1 2025 Sales (US$ millions)	YoY Sales Variation	H1 2025 Operating EBITDA (US$ millions)
Mexico	2,041	(24%)	655
USA	2,496	(5%)	468
EMEA	2,411	8%	Not explicitly stated for H1, but EBITDA grew double-digits.

The EMEA region showed strong performance, with sales increasing 8% to US$2,411 million in the first half of 2025, showing where growth opportunities were strongest for CEMEX, S.A.B. de C.V. during that period. The company's overall consolidated net sales for the first half of 2025 were US$7,775 million.

You should keep an eye on how the anticipated acceleration of government programs in Mexico translates into volume recovery for the second half of 2025, as that will directly impact the infrastructure and residential developer segments there. Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Cost Structure

The cost structure for CEMEX, S.A.B. de C.V. (CX) is heavily weighted toward the direct costs of production, though significant progress is being made on overhead reduction through strategic programs.

The high cost of sales remains a dominant factor in the expense profile. For the third quarter of 2025 (3Q25), the Cost of Sales represented 66.4% of Net Sales.

A major component within the Cost of Sales involves energy and fuel, which are critical for kiln operation. You should note the positive trend here, as the Energy Cost declined by 14% in the first nine months of 2025 on a per ton of cement basis. This followed a prior forecast that total energy costs per ton of cement would decline by a high single-digit rate in 2025.

Capital expenditures are a necessary outlay to maintain operations and drive future efficiency. CEMEX announced plans to invest US$1.15 billion during the remainder of 2025, prioritizing asset maintenance and capacity expansion. This is part of a total planned investment for 2025, with some reports citing a commitment of US$1.151 billion for the rest of the year. For context, in the first quarter of 2025 (1Q25), capital investments across continuing operations totaled US$221 million, with US$156 million allocated to maintenance of existing assets.

Operating expenses, which include selling, general, and administrative costs, saw improvement due to internal efficiency drives. In 3Q25, these expenses were 20.7% of Net Sales, a decrease of 1.6 percentage points from the prior year.

The corporate and administrative streamlining costs are being managed through Project Cutting Edge. This multi-faceted initiative is designed to deliver incremental EBITDA growth, targeting US$150 million in savings for 2025, though the full-year goal was later updated to US$200 million. In the third quarter alone, the project captured approximately US$90 million in EBITDA savings. The overall program targets US$350 million in annual EBITDA savings run-rate by 2027.

Here's a quick look at the cost components relative to the 3Q25 Net Sales of US$4.245 billion:

Cost Component	Percentage of Net Sales (3Q25)	Approximate Dollar Amount (3Q25)
Cost of Sales	66.4%	US$2.818 billion
Operating Expenses	20.7%	US$0.878 billion

The cost structure is also being actively managed through specific operational targets:

• Project Cutting Edge expected incremental EBITDA savings for 2025: US$200 million.
• Project Cutting Edge total program target run-rate by 2027: US$350 million in annual EBITDA savings.
• Total planned capital investment for the remainder of 2025: US$1.15 billion.
• Maintenance CapEx incurred in 1Q25: US$156 million.
• Energy cost decline in first nine months of 2025: 14% per ton of cement basis.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Revenue Streams

You're looking at how CEMEX, S.A.B. de C.V. (CX) actually brings in the money, which is always the most critical part of any business model review. Honestly, for a heavy infrastructure player like CEMEX, S.A.B. de C.V. (CX), the revenue streams are deeply tied to global construction cycles and disciplined operational execution.

The bedrock of the revenue comes from the core trio: cement, ready-mix concrete, and aggregates. These sales are what drive the top line, and you can see the regional contribution clearly in the latest quarterly filings. For instance, in the third quarter of 2025, the company posted Consolidated Net Sales of $4.245 billion. That's the headline number you need to anchor to.

To give you a clearer picture of where that revenue originated in 3Q25, here's a quick look at the sales breakdown by region, which reflects the underlying product sales:

Region	3Q25 Sales (USD)
U.S.	$1.31 billion
Europe, Middle East and Africa (EMEA)	$1.38 billion
Mexico	$1.12 billion
South, Central America and the Caribbean (SCAC)	$295 million

Beyond the sheer volume of materials moved, CEMEX, S.A.B. de C.V. (CX) is actively shaping its revenue mix through strategic portfolio adjustments, which includes focusing on higher-growth segments like aggregates. You saw this play out with the completion of the divestment of its operations in Panama in 2025. That transaction brought in an enterprise value of approximately $200 million. The assets sold included a cement plant with an installed capacity of around 1.2 million metric tons per year as of December 31, 2024, plus related ready-mix concrete and aggregates operations. This move aligns with a strategy to rebalance the portfolio and invest in priority markets, such as increasing its stake in U.S.-based Couch Aggregates.

The digital transformation effort is also starting to contribute to the revenue stream, even if it's not broken out as a separate line item yet. The focus here is on driving adoption and capturing value through efficiency gains that translate to better margins, which is a form of revenue enhancement. For example, the launch of the CEMEX Go Acceleration Program in the U.S. resulted in a 60% increase in order adoption rates. Plus, the operational efficiencies from Project Cutting Edge are directly impacting profitability, with $90 million in EBITDA savings captured in 3Q25 alone, putting them on track for the full-year target of $200 million in savings for 2025.

While direct revenue from 'urbanization solutions and construction services' is often bundled, the strategic shift and the operational savings are key components of the overall financial return. You can think of the value-added services and digital adoption as enhancing the margin on the core product sales. The revenue streams are supported by these efficiency drivers:

• Core product sales: Cement, Ready-Mix Concrete, and Aggregates.
• Digital adoption: Increased order adoption rates via CEMEX Go platform.
• Portfolio optimization: Proceeds from asset sales like the Panama operations.
• Operational savings: Realized EBITDA savings from Project Cutting Edge.