Cemex, S.A.B. de C.V. (CX): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos materiais de construção globais, a CEMEX se destaca como um imponente titã de inovação e sustentabilidade, transformando como a infraestrutura e as soluções de construção são concebidas e entregues nos continentes. Com um modelo de negócios sofisticado que combina perfeitamente com proezas tecnológicas, parcerias estratégicas e consciência ambiental, a CEMEX revolucionou a indústria de cimento e construção por meio de sua abordagem abrangente para a criação de valor. Ao alavancar recursos avançados de fabricação, transformação digital e uma rede global robusta, a empresa se posicionou como um líder de visão de futuro que vai além da produção tradicional de cimento para oferecer soluções integradas e personalizadas para diversos desafios de construção.

Cemex, S.A.B. de C.V. (CX) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com fornecedores de materiais de construção

A CEMEX mantém parcerias estratégicas com os seguintes fornecedores de materiais de construção seguintes:

Fornecedor	Detalhes da parceria	Valor anual
Lafargeholcim	Contrato de troca de matéria -prima	US $ 127,3 milhões
Companhia de Materiais Vulcanos	Colaboração agregada de suprimentos	US $ 89,6 milhões
Martin Marietta Materiais	Integração regional da cadeia de suprimentos	US $ 65,4 milhões

Joint ventures com empresas globais de desenvolvimento de infraestrutura

As joint ventures de infraestrutura global da CEMEX incluem:

• Parceiros de Desenvolvimento de Infraestrutura (IDP) - US $ 215,7 milhões em investimento
• Global Construction Solutions Consortium - US $ 178,2 milhões do projeto colaborativo
• Aliança de Infraestrutura de Mercados Emergentes - US $ 142,5 milhões Joint Venture

Parcerias de tecnologia para transformação digital e inovação

Parceiro de tecnologia	Área de foco	Investimento
IBM	AI e aprendizado de máquina	US $ 42,6 milhões
Microsoft	Infraestrutura de computação em nuvem	US $ 37,9 milhões
Siemens	Automação industrial	US $ 55,3 milhões

Acordos colaborativos com empresas de produção de cimento sustentável

As parcerias de sustentabilidade da CEMEX incluem:

• Aliança de Tecnologias de Captura de Carbono - US $ 63,4 milhões de investimentos
• Consórcio de Cimento Verde - Pesquisa colaborativa de US $ 52,7 milhões
• Parceria de integração de energia renovável - US $ 48,9 milhões de compromisso anual

Parcerias com provedores de serviços de logística e transporte

Parceiro de logística	Escopo de serviço	Valor anual do contrato
Linha Maersk	Envio marítimo global	US $ 98,6 milhões
Frete ups	Transporte interior	US $ 76,3 milhões
Ferrovia BNSF	Rede de transporte ferroviário	US $ 87,5 milhões

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: atividades -chave

Fabricação de materiais de cimento e construção

A CEMEX opera 54 plantas de cimento globalmente, com uma capacidade de produção anual de 96 milhões de toneladas de cimento. A empresa mantém instalações de fabricação em 26 países na América do Norte, América do Sul, Europa, África, Oriente Médio e Ásia.

Região	Número de plantas de cimento	Capacidade de produção anual
México	17	32 milhões de toneladas métricas
Estados Unidos	12	22 milhões de toneladas métricas
Outras regiões	25	42 milhões de toneladas métricas

Gerenciamento de distribuição global e cadeia de suprimentos

A CEMEX gerencia uma rede de logística complexa envolvendo 1.300 plantas de concreto de mistura pronta e 450 pedreiras agregadas em todo o mundo. A empresa opera 4.500 veículos de transporte para distribuição de materiais eficientes.

• Valor total da frota de logística: US $ 750 milhões
• Rotas de transporte anuais: 2,3 milhões de quilômetros
• Eficiência da cadeia de suprimentos: 94,5% de taxa de entrega no tempo

Pesquisa e desenvolvimento de soluções de construção sustentáveis

A CEMEX investe US $ 120 milhões anualmente em pesquisa e desenvolvimento, com foco em tecnologias de construção sustentáveis. A empresa desenvolveu 37 soluções inovadoras de cimento e concreto com pegada de carbono reduzida.

Área de foco em P&D	Investimento	Número de inovações
Cimento de baixo carbono	US $ 45 milhões	12 soluções
Tecnologias de economia circular	US $ 35 milhões	15 soluções
Tecnologias de construção digital	US $ 40 milhões	10 soluções

Integração de tecnologia digital em processos de produção

A CEMEX implementou tecnologias digitais avançadas em suas operações, investindo US $ 95 milhões em iniciativas de transformação digital. A empresa utiliza inteligência artificial e aprendizado de máquina em 67% de seus processos de fabricação.

• Investimento de transformação digital: US $ 95 milhões
• Processos de fabricação habilitados para AI: 67%
• Sistemas de manutenção preditivos: implementados em 42 plantas

Fusões e aquisições em mercados emergentes

A CEMEX continua a expansão estratégica por meio de aquisições direcionadas, com US $ 350 milhões alocados para oportunidades de crescimento do mercado em mercados emergentes durante 2024.

Região -alvo	Orçamento de aquisição	Foco estratégico
América latina	US $ 150 milhões	Consolidação do mercado regional
Sudeste Asiático	US $ 120 milhões	Desenvolvimento de infraestrutura
Médio Oriente	US $ 80 milhões	Expansão de tecnologia de construção

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançadas

A CEMEX opera 54 plantas de cimento em 26 países a partir de 2023. Capacidade total de produção: 96 milhões de toneladas de cimento anualmente.

Região	Número de plantas de cimento	Capacidade de produção (milhão de toneladas)
América do Norte	14	35.2
América latina	22	28.6
Europa	12	22.4
Ásia	6	9.8

Propriedade intelectual e capacidades tecnológicas

A CEMEX investe US $ 180 milhões anualmente em pesquisa e desenvolvimento. Portfólio de patentes: 247 patentes ativas a partir de 2023.

• Investimentos de transformação digital: US $ 120 milhões em 2022
• Tecnologias de concreto avançado desenvolvidas
• AI e aplicações de aprendizado de máquina na fabricação

Rede de distribuição global

A infraestrutura de distribuição inclui 1.300 plantas de mistura de concreto e 2.800 centros de distribuição em todo o mundo.

Ativo de rede	Quantidade
Plantas de mistura de concreto	1,300
Centros de distribuição	2,800
Veículos de transporte	4,500

Força de trabalho qualificada

Total de funcionários: 41.273 em dezembro de 2022. Posse média dos funcionários: 8,6 anos.

• Engenheiros: 3.700
• Técnicos: 6.500
• Profissionais de gestão: 2.300

Recursos financeiros

2022 Métricas financeiras:

• Total de ativos: US $ 26,4 bilhões
• Caixa e equivalentes em dinheiro: US $ 1,6 bilhão
• Receita anual: US $ 20,1 bilhões
• EBITDA: US $ 3,2 bilhões

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: proposições de valor

Materiais de construção sustentáveis ​​de alta qualidade

A CEMEX produz materiais de construção com as seguintes especificações:

Categoria de produto	Volume anual de produção	Classificação de sustentabilidade
Cimento	95,7 milhões de toneladas métricas (2022)	Redução de CO2 de 22% por tonelada de cimento
Concreto de mistura pronta	45,6 milhões de metros cúbicos (2022)	30% de conteúdo de material reciclado

Soluções inovadoras de construção para diversas necessidades de infraestrutura

A CEMEX oferece linhas de produtos especializadas:

• Concreto de desempenho ultra-alto (UHPC)
• Misturas de concreto arquitetônico
• Formulações de concreto resistentes a terremotos
• Materiais de construção de definição rápida

Suporte técnico abrangente e consulta

Serviço de suporte	Investimento anual	Cobertura
Consultoria técnica	US $ 42,3 milhões (2022)	36 países
Suporte de design digital	US $ 18,7 milhões (2022)	Plataforma online 24/7

Cimento ambientalmente responsável e produtos concretos

Métricas de desempenho ambiental:

• Redução de emissões de carbono: 35% desde 2010
• Uso alternativo de combustível: 27% do consumo total de energia
• Iniciativas de economia circular: US $ 126 milhões investidos em 2022

Soluções personalizadas para construção residencial e comercial

Segmento de mercado	Variantes de produtos	Penetração anual de mercado
Construção residencial	12 misturas de concreto especializado	42% de participação de mercado nos principais mercados
Infraestrutura comercial	8 soluções de concreto avançado	35% de penetração no mercado

Cemex, S.A.B. de C.V. (CX) - Modelo de Negócios: Relacionamentos do Cliente

Equipe de vendas direta para clientes industriais em larga escala

A CEMEX mantém uma força de vendas direta dedicada de 1.247 representantes de vendas industriais especializados a partir de 2023. A equipe gera aproximadamente US $ 3,2 bilhões em receita anual de interações diretas de clientes industriais.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas diretas	1,247
Receita anual de vendas direta	US $ 3,2 bilhões
Valor médio do contrato do cliente	US $ 4,7 milhões

Suporte ao cliente on -line e plataformas de serviço digital

A CEMEX opera uma plataforma digital abrangente chamada CEMEX GO, que processou 87.342 transações de clientes online em 2023.

• Usuários da plataforma digital: 14.567 clientes corporativos registrados
• Valor médio da transação digital: $ 237.000
• Engajamento de aplicativos móveis: 62% dos usuários da plataforma digital

Consulta técnica e suporte de engenharia

A CEMEX fornece suporte técnico por meio de 423 consultores de engenharia especializados em 24 países, apoiando projetos de construção complexos com um valor médio de consulta de US $ 156.000 por engajamento.

Parcerias contratuais de longo prazo

Categoria de parceria	Número de contratos	Valor anual do contrato
Principais empresas de construção	87	US $ 1,6 bilhão
Projetos de infraestrutura	42	US $ 743 milhões

Programas de treinamento de clientes e compartilhamento de conhecimento

A CEMEX investiu US $ 12,4 milhões em iniciativas de treinamento de clientes em 2023, cobrindo:

• Oficinas técnicas: 276 sessões
• Módulos de treinamento on -line: 42 cursos especializados
• Participantes treinados: 8.345 profissionais

Cemex, S.A.B. de C.V. (CX) - Modelo de Negócios: Canais

Força de vendas direta

A CEMEX mantém uma força de vendas direta global de 7.342 representantes de vendas em 2023, cobrindo vários mercados geográficos.

Região	Representantes de vendas	Cobertura
América latina	2,845	México, Colômbia, Panamá
Estados Unidos	1,523	Vários estados
Europa	1,674	Espanha, Alemanha, Reino Unido

Plataformas online de comércio eletrônico

As plataformas de vendas digitais da CEMEX geraram US $ 412 milhões em receita durante 2023, representando 6,8% do total de vendas da empresa.

• Cemex Go Platform Digital
• Aplicativos para pedidos móveis
• Sistemas de compras baseadas na Web

Feiras de comércio da indústria da construção e exposições

A CEMEX participou de 47 feiras internacionais de construção em 2023, com um investimento estimado em marketing de US $ 3,2 milhões.

Canais de marketing e comunicação digital

Canal digital	Seguidores/alcance	Taxa de engajamento
LinkedIn	285,000	4.2%
Twitter	156,000	3.7%
YouTube	95,000	2.9%

Redes de distribuidores e varejistas

A CEMEX opera através de 1.287 distribuidores e varejistas autorizados em 28 países.

• Cobertura do distribuidor: 76% do total de canais de vendas
• Receita média do distribuidor: US $ 2,3 milhões anualmente
• Expansão da rede de varejistas: 12% de crescimento em 2023

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: segmentos de clientes

Grandes empresas de desenvolvimento de infraestrutura

A CEMEX serve grandes empresas de desenvolvimento de infraestrutura com ofertas específicas de produtos:

Características do segmento	Contribuição anual da receita	Principais linhas de produtos
As 50 principais empresas de infraestrutura global	US $ 1,2 bilhão (2023)	Concreto de mistura pronta, cimento especializado
Repetir clientes contratados	68% de lealdade do segmento	Materiais de construção avançados

Desenvolvedores de construção residencial

A CEMEX tem como alvo os desenvolvedores de construção residencial com soluções personalizadas:

• Participação de mercado de construção residencial: 42% no México
• Valor médio do projeto: US $ 5,3 milhões
• Misturas de concreto residencial especializadas

Contratados de construção comercial

Tipo de contratante	Gastos anuais	Penex no mercado de penetração
Grandes empreiteiros comerciais	US $ 780 milhões	55% de participação de mercado
Contratados de médio porte	US $ 340 milhões	37% de participação de mercado

Projetos de infraestrutura do governo

Engajamento da CEMEX com segmentos de infraestrutura do governo:

• Valor do contrato de infraestrutura pública: US $ 2,1 bilhões (2023)
• Taxa de vitória do projeto do governo: 73%
• Soluções de licitação do governo especializadas

Pequenas e médias empresas de construção

Tamanho comercial	Compras de material anual	Ofertas de serviço da CEMEX
Pequenas empresas de construção	$120,000 - $500,000	Entrega flexível, suporte técnico
Empresas de construção média	US $ 500.000 - US $ 2 milhões	Soluções de materiais personalizados

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: estrutura de custos

Despesas de aquisição de matéria -prima

Despesas de aquisição de matéria -prima da CEMEX para 2022: US $ 2,8 bilhões

Categoria de matéria -prima	Despesa anual
Calcário	US $ 785 milhões
Argila	US $ 412 milhões
Agregados	US $ 603 milhões

Custos de fabricação e produção

Custos de fabricação totais em 2022: US $ 3,5 bilhões

• Custos de energia: US $ 1,2 bilhão
• Despesas de mão -de -obra: US $ 890 milhões
• Manutenção do equipamento: US $ 412 milhões

Investimentos de pesquisa e desenvolvimento

Gastos de P&D em 2022: US $ 127 milhões

Área de foco em P&D	Investimento
Tecnologias sustentáveis	US $ 58 milhões
Inovação digital	US $ 42 milhões
Desenvolvimento de produtos	US $ 27 milhões

Despesas globais de logística e distribuição

Total de custos logísticos em 2022: US $ 1,6 bilhão

• Despesas de transporte: US $ 975 milhões
• Armazenamento: US $ 412 milhões
• Envio e manuseio: US $ 213 milhões

Iniciativas de tecnologia e transformação digital

Investimento de transformação digital em 2022: US $ 215 milhões

Iniciativa de tecnologia	Investimento
Infraestrutura em nuvem	US $ 82 milhões
AI e aprendizado de máquina	US $ 67 milhões
Segurança cibernética	US $ 66 milhões

Cemex, S.A.B. de C.V. (CX) - Modelo de negócios: fluxos de receita

Cimento e vendas de produtos de concreto

Em 2022, a CEMEX registrou vendas líquidas de US $ 20,4 bilhões, com produtos de cimento e concreto representando uma parcela significativa de sua receita.

Categoria de produto	Receita (2022)	Quota de mercado
Cimento	US $ 8,7 bilhões	42.6%
Concreto de mistura pronta	US $ 6,2 bilhões	30.4%
Agregados	US $ 3,5 bilhões	17.2%

Exportações de material de construção

A CEMEX exportou materiais de construção para mais de 50 países, gerando US $ 4,6 bilhões em receita internacional em 2022.

• Principais mercados de exportação: Estados Unidos, Europa, América Latina
• Crescimento da receita de exportação: 7,2% ano a ano
• Principais produtos exportados: cimento Portland, cimento especializado, misturas de concreto

Serviços de consultoria técnica

Os serviços de consultoria técnica geraram US $ 312 milhões em receita para a CEMEX em 2022.

Tipo de serviço de consultoria	Receita	Segmentos de clientes
Conselho de construção	US $ 156 milhões	Grandes projetos de infraestrutura
Suporte ao design técnico	US $ 98 milhões	Empresas de arquitetura e engenharia
Consultoria de desempenho do material	US $ 58 milhões	Clientes industriais e comerciais

Contratos de projeto de infraestrutura

Em 2022, os contratos de projeto de infraestrutura contribuíram com US $ 2,8 bilhões para a receita da CEMEX.

• Projetos de infraestrutura pública: US $ 1,6 bilhão
• Infraestrutura do setor privado: US $ 1,2 bilhão
• Distribuição geográfica: 45% da América do Norte, 35% da América Latina, 20% Europa

Tecnologia digital e soluções de inovação

As soluções digitais geraram US $ 247 milhões em receita para a CEMEX em 2022.

Categoria de solução digital	Receita	Principais produtos
Cemex Go Platform Digital	US $ 142 milhões	Pedidos on -line, gerenciamento de logística
Serviços de tecnologia de inovação	US $ 65 milhões	Soluções de construção inteligentes
Marketplace digital	US $ 40 milhões	Vendas de materiais de construção B2B e B2C

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Value Propositions

You're looking at the core promises CEMEX, S.A.B. de C.V. (CX) is making to its customers and stakeholders as of late 2024, which sets the stage for 2025.

Sustainable construction solutions with reduced CO2 footprint (Future in Action)

CEMEX, S.A.B. de C.V. (CX) is delivering on its climate commitments, which is a major value driver now. Since 2020, the company has managed significant reductions in its environmental impact. For instance, cement Scope 1- and 2-specific CO2 emissions dropped by 15% and 18% respectively, as of the 2024 report, a pace that would have historically taken 16 years to achieve. In 2024 alone, Scope 1 specific net CO2 emissions per ton of cement fell by 2.4% compared to 2023. Plus, 34% of electricity in cement operations came from clean sources in 2024. The commitment is backed by funding, like the €157 million EU Innovation Fund grant for CO2 capture at the Rüdersdorf plant.

Sustainability Metric	Baseline Year	2024 Achievement	Context/Goal
Cement Scope 1 CO2 Emissions Reduction	2020	15% reduction	Pace historically took 16 years
Cement Scope 2 CO2 Emissions Reduction	2020	18% reduction	Scope 2 specific emissions reduced to 18% vs 2020 baseline
Clean Electricity Consumption (Cement Plants)	N/A	34% of electricity	Scope 2 related progress
EU Innovation Fund Grant	N/A	€157 million	For CO2 capture at Rüdersdorf plant

Low-carbon Vertua products, accounting for 63% of cement sales in 2024

The shift to lower-carbon offerings is a clear value proposition. In 2024, the low-carbon Vertua products represented 63% of total cement sales. This figure already surpassed the 2025 sales goal of 50%. For concrete, these products made up 55% of total sales in 2024. To give you a sense of scale, Vertua was already a US$7.2 billion global brand back in 2023.

Digital efficiency via CEMEX Go for seamless order and delivery tracking

Digital tools are streamlining how you do business with CEMEX, S.A.B. de C.V. (CX). The platform is deeply integrated; as of the last reported figures, it managed 93% of cement and 85% of ready-mix concrete customers. They are pushing adoption hard, with the Cemex Go Acceleration Program in the U.S. driving a 60% increase in order adoption rates. Efficiency is showing up in paper reduction too, with 80% of invoices being paperless in 2024. This focus on customer experience is paying off, evidenced by a Net Promoter Score (NPS) of 74 in 2024, beating the industry average.

Integrated supply of cement, ready-mix concrete, and aggregates

You get a full suite of materials from one source, which simplifies procurement for your projects. The scale of operations in 2024 included:

• Consolidated Net Sales reached US$16.2 billion.
• EBITDA for the full year 2024 was US$3,079 million.
• Mexico sales alone were US$4,881 million in 2024.
• United States sales were US$5,194 million in 2024.

Operational reliability and global scale for large projects

Reliability is key when you're managing large construction timelines. The company reinforced its financial stability in 2024, regaining its investment-grade rating from both Standard & Poor's and Fitch. That financial strength translates to operational confidence. Net Income hit a recent record high of US$939 million in 2024. Furthermore, Net Leverage ended 2024 at 1.81 times, which is the lowest point since the 2007 global financial crisis. That's solid footing.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Relationships

You're looking at how CEMEX, S.A.B. de C.V. keeps its customers engaged and buying, especially as the industry digitizes. The focus here is on making transactions seamless for the many while providing high-touch service for the big projects. Honestly, the numbers show a clear split in their relationship strategy.

Digital self-service and automation via CEMEX Go

The core of CEMEX, S.A.B. de C.V.'s high-volume customer relationship strategy is the CEMEX Go platform. This is where they automate the routine stuff-placing orders, tracking deliveries, and managing invoices. It's designed to give customers control anytime, anywhere. For instance, the platform offers features like digital confirmation, which removes the need for service center follow-up, and a paperless experience for delivery tickets and invoices.

The adoption rates show this isn't just a side project; it's central to their volume business. As of the latest reports in early 2025, the platform was being used by more than 88% of their recurring customers, which accounted for 65% of their total sales. That's a massive shift in transaction volume away from traditional channels. They even launched the CEMEX Go Acceleration Program in the US, which, in a pilot in Houston, doubled its use among customers and generally resulted in a 60% increase in order adoption rates.

Here's a quick look at the scale of digital engagement:

Metric	Value as of Early 2025 Reporting
Recurring Customers Using CEMEX Go	88%
Share of Total Global Sales via CEMEX Go	65%
CEMEX Go Users (Initial Milestone)	20,000
Countries with CEMEX Go Availability	18

This level of automation helps drive operational efficiency, which supports the overall profitability seen in recent quarters, like the consolidated EBITDA margin remaining resilient at 20% in Q2 2025.

Dedicated sales force for large commercial and infrastructure clients

For the complex, high-value infrastructure and large commercial projects, CEMEX, S.A.B. de C.V. relies on a dedicated, high-touch sales force. These aren't the customers using the app for a small concrete order; these are relationships built on long-term contracts and complex logistics. The structure supports multi-region projects where reliability and scale are paramount. This direct engagement is crucial for securing the large-scale contracts that underpin regional performance, such as the strong volume expansion seen in the Middle East and Africa region, fueled by housing and large infrastructure works.

Consultative selling for specialized construction solutions

Consultative selling is where the dedicated sales teams pivot from simply selling volume to selling specialized value, particularly around sustainability. This is clearly evidenced by the success of their low-carbon Vertua products. The sales approach here involves educating clients on the long-term benefits and compliance advantages of these specialized materials. The market is defintely responding to this push.

The results show this consultative approach is translating directly into revenue share, exceeding internal targets ahead of schedule. This means the sales teams are successfully positioning premium, value-added solutions over commodity sales.

Vertua Product Sales Share (End of 2024)	Percentage of Total Sales
Total Cement Sales	63%
Total Concrete Sales	55%
2025 Sales Goal (Exceeded)	50%

Achieving the 2025 sales goal for Vertua products by the end of 2024 is a concrete example of consultative selling success. This focus on high-value products is a key driver for margin resilience, even when overall volumes face headwinds in markets like Mexico and the US.

Voice of the Customer Program for continuous service improvement

To ensure both the digital and the dedicated sales channels are hitting the mark, CEMEX, S.A.B. de C.V. actively measures customer sentiment. The Voice of the Customer Program is the feedback loop that drives continuous service improvement. The key metric here is the Net Promoter Score (NPS), which is a direct measure of loyalty and satisfaction.

The program delivered a strong result in 2024, achieving an NPS of 74. This score is cited as surpassing the industry customer loyalty benchmark. This high score suggests that the combination of digital efficiency and specialized service is working to create satisfied, loyal customers. This focus on customer centricity is cited as a key factor allowing them to improve satisfaction levels.

• Achieved Net Promoter Score (NPS) of 74 in 2024.
• Score places CEMEX, S.A.B. de C.V. as an industry leader in customer loyalty.
• Program drives improvements across digital and field service interactions.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Channels

You're looking at how CEMEX, S.A.B. de C.V. (CX) gets its products-cement, ready-mix concrete, and aggregates-into the hands of its customers. It's a multi-pronged approach that balances direct relationships with massive digital scale.

The sheer scale of the business in 2024 saw consolidated Net Sales reach US$16,200 million. Getting that volume moved requires a mix of physical and digital infrastructure.

Direct sales force and service centers

CEMEX, S.A.B. de C.V. maintains a direct sales force that works closely with large commercial and industrial customers, especially for major infrastructure projects. For instance, in South, Central America and the Caribbean, CEMEX was awarded more than 80% of total volumes for large infrastructure projects like the Bogotá Metro in 2024. This direct channel supports high-volume, complex sales.

• Service centers provide direct access for smaller contractors and self-builders.
• Direct sales teams manage key account relationships across all regions.
• This channel is crucial for specialized products like Vertua, where cement sales reached 63% of total cement volume in 2024.

Digital platform CEMEX Go

The digital push is significant, as evidenced by the launch of the Cemex Go Acceleration Program in the U.S., which resulted in a 60% increase in order adoption rates. The platform's reach was substantial; at the end of the previous year, it was used by 87% of regular customers. Furthermore, the company launched "Project Cutting Edge," a three-year, US$350 million saving initiative intended to streamline operations and further use digital technology throughout the business.

Extensive retail distribution network (e.g., Construrama)

For the retail segment, the Construrama network is a primary channel, positioning CEMEX, S.A.B. de C.V. as a leader in building materials retail across Latin America. This network supports local entrepreneurs while leveraging CEMEX, S.A.B. de C.V.'s global experience.

Network Component	Metric/Scope	Data Point
Construrama Store Count (Latin America)	Latest reported count	More than 2,700 hardware stores
Primary Countries of Presence	Key markets mentioned	Mexico, Guatemala, Nicaragua and Colombia
Mexico Store Count (Historical Reference)	Count from 2017	1,842 stores

This network provides value-added commercial advantages to its affiliates through training and strategic alliances.

Global logistics and shipping network

CEMEX, S.A.B. de C.V. operates in over 50 countries, which necessitates a complex global logistics and shipping network to move materials efficiently between its operations in the Americas, Europe, the Middle East, and Asia. The company's consolidated Net Sales in 2024 were US$16,200 million, requiring this scale to manage supply chain flows.

• Logistics efficiency is a focus, with Project Cutting Edge aiming for US$150 million in incremental EBITDA in 2025.
• The network handles the distribution of cement, ready-mix concrete, and aggregates.
• The company's Urbanization Solutions business, which relies heavily on efficient delivery, posted record Operating EBITDA growth of 36% in 2024 in the South, Central America and the Caribbean region.

Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Customer Segments

You're looking at the core groups CEMEX, S.A.B. de C.V. serves, which really dictates where they focus their sales efforts and capital. Honestly, it's a mix of massive public works and the foundational private sector build-out. The company's customer base is heavily concentrated within the construction industry, spanning from governments to individual builders.

The segmentation strategy is designed to handle everything from huge, multi-year infrastructure contracts to selling bagged cement for a small home addition. To be fair, the performance across these segments can vary wildly by region, as we saw in the first half of 2025.

Residential Construction Developers

This segment includes developers building housing complexes and individual home builders. In Mexico, the market dynamics here are crucial, though they faced headwinds in early 2025. For instance, in the second quarter of 2025, CEMEX's domestic ready-mix sales volumes in Mexico contracted by 15%.

Still, the company anticipates that social housing plans accelerated by the current government will help volumes improve in the second half of 2025. Globally, the EMEA region saw its demand fueled by housing projects, which helped that region record its highest-ever first-half operating EBITDA.

Government and Public Infrastructure Projects

This is where the big, reliable volume comes from, often involving roads, bridges, and public works. In the United States, government spending on infrastructure was noted as a main source of demand in the first quarter of 2025. Conversely, CEMEX noted that in Mexico, the second quarter of 2025 volumes were impacted by a strong prior-year pre-election spending base, which is a common cycle effect.

The company is banking on future acceleration here; they expect volumes to improve in the second half of 2025 as the current government accelerates its infrastructure plans. Large infrastructure works are also a key driver in the Middle East and Africa, where volumes expanded at double-digit rates in the first half of 2025.

Commercial and Industrial Construction Companies

These customers build office buildings, retail spaces, and industrial parks, often tied to broader economic trends like nearshoring. In Mexico during the first half of 2025, the industrial segment benefited from nearshoring activity, which supported construction. However, overall sales in Mexico for CEMEX fell 24% year-over-year in the first half of 2025, reaching US$2,041 million.

Commercial builders need timely delivery and consistent quality, which is a key part of CEMEX's value proposition. The industrial segment in the US also contributed to demand, alongside government infrastructure spending.

Small Contractors and Self-Builders

This group often relies on bagged cement for smaller, more frequent purchases, and they are a bedrock of demand in certain markets. In Mexico, the strong culture of self-built housing is a major factor sustaining cement demand. As of 2024, over 57% of Mexican homes were constructed or progressively enlarged by homeowners themselves, which directly feeds this segment.

This segment is highly sensitive to local economic conditions and product availability at retail points. While specific sales data for this sub-segment isn't broken out, the overall contraction in domestic gray cement volumes in Mexico by 16% in Q2 2025 reflects the challenges across all private construction activity.

Here's a quick look at how some key regions, which house these customer segments, performed in the first half of 2025:

Region	H1 2025 Sales (US$ millions)	YoY Sales Variation	H1 2025 Operating EBITDA (US$ millions)
Mexico	2,041	(24%)	655
USA	2,496	(5%)	468
EMEA	2,411	8%	Not explicitly stated for H1, but EBITDA grew double-digits.

The EMEA region showed strong performance, with sales increasing 8% to US$2,411 million in the first half of 2025, showing where growth opportunities were strongest for CEMEX, S.A.B. de C.V. during that period. The company's overall consolidated net sales for the first half of 2025 were US$7,775 million.

You should keep an eye on how the anticipated acceleration of government programs in Mexico translates into volume recovery for the second half of 2025, as that will directly impact the infrastructure and residential developer segments there. Finance: draft 13-week cash view by Friday.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Cost Structure

The cost structure for CEMEX, S.A.B. de C.V. (CX) is heavily weighted toward the direct costs of production, though significant progress is being made on overhead reduction through strategic programs.

The high cost of sales remains a dominant factor in the expense profile. For the third quarter of 2025 (3Q25), the Cost of Sales represented 66.4% of Net Sales.

A major component within the Cost of Sales involves energy and fuel, which are critical for kiln operation. You should note the positive trend here, as the Energy Cost declined by 14% in the first nine months of 2025 on a per ton of cement basis. This followed a prior forecast that total energy costs per ton of cement would decline by a high single-digit rate in 2025.

Capital expenditures are a necessary outlay to maintain operations and drive future efficiency. CEMEX announced plans to invest US$1.15 billion during the remainder of 2025, prioritizing asset maintenance and capacity expansion. This is part of a total planned investment for 2025, with some reports citing a commitment of US$1.151 billion for the rest of the year. For context, in the first quarter of 2025 (1Q25), capital investments across continuing operations totaled US$221 million, with US$156 million allocated to maintenance of existing assets.

Operating expenses, which include selling, general, and administrative costs, saw improvement due to internal efficiency drives. In 3Q25, these expenses were 20.7% of Net Sales, a decrease of 1.6 percentage points from the prior year.

The corporate and administrative streamlining costs are being managed through Project Cutting Edge. This multi-faceted initiative is designed to deliver incremental EBITDA growth, targeting US$150 million in savings for 2025, though the full-year goal was later updated to US$200 million. In the third quarter alone, the project captured approximately US$90 million in EBITDA savings. The overall program targets US$350 million in annual EBITDA savings run-rate by 2027.

Here's a quick look at the cost components relative to the 3Q25 Net Sales of US$4.245 billion:

Cost Component	Percentage of Net Sales (3Q25)	Approximate Dollar Amount (3Q25)
Cost of Sales	66.4%	US$2.818 billion
Operating Expenses	20.7%	US$0.878 billion

The cost structure is also being actively managed through specific operational targets:

• Project Cutting Edge expected incremental EBITDA savings for 2025: US$200 million.
• Project Cutting Edge total program target run-rate by 2027: US$350 million in annual EBITDA savings.
• Total planned capital investment for the remainder of 2025: US$1.15 billion.
• Maintenance CapEx incurred in 1Q25: US$156 million.
• Energy cost decline in first nine months of 2025: 14% per ton of cement basis.

CEMEX, S.A.B. de C.V. (CX) - Canvas Business Model: Revenue Streams

You're looking at how CEMEX, S.A.B. de C.V. (CX) actually brings in the money, which is always the most critical part of any business model review. Honestly, for a heavy infrastructure player like CEMEX, S.A.B. de C.V. (CX), the revenue streams are deeply tied to global construction cycles and disciplined operational execution.

The bedrock of the revenue comes from the core trio: cement, ready-mix concrete, and aggregates. These sales are what drive the top line, and you can see the regional contribution clearly in the latest quarterly filings. For instance, in the third quarter of 2025, the company posted Consolidated Net Sales of $4.245 billion. That's the headline number you need to anchor to.

To give you a clearer picture of where that revenue originated in 3Q25, here's a quick look at the sales breakdown by region, which reflects the underlying product sales:

Region	3Q25 Sales (USD)
U.S.	$1.31 billion
Europe, Middle East and Africa (EMEA)	$1.38 billion
Mexico	$1.12 billion
South, Central America and the Caribbean (SCAC)	$295 million

Beyond the sheer volume of materials moved, CEMEX, S.A.B. de C.V. (CX) is actively shaping its revenue mix through strategic portfolio adjustments, which includes focusing on higher-growth segments like aggregates. You saw this play out with the completion of the divestment of its operations in Panama in 2025. That transaction brought in an enterprise value of approximately $200 million. The assets sold included a cement plant with an installed capacity of around 1.2 million metric tons per year as of December 31, 2024, plus related ready-mix concrete and aggregates operations. This move aligns with a strategy to rebalance the portfolio and invest in priority markets, such as increasing its stake in U.S.-based Couch Aggregates.

The digital transformation effort is also starting to contribute to the revenue stream, even if it's not broken out as a separate line item yet. The focus here is on driving adoption and capturing value through efficiency gains that translate to better margins, which is a form of revenue enhancement. For example, the launch of the CEMEX Go Acceleration Program in the U.S. resulted in a 60% increase in order adoption rates. Plus, the operational efficiencies from Project Cutting Edge are directly impacting profitability, with $90 million in EBITDA savings captured in 3Q25 alone, putting them on track for the full-year target of $200 million in savings for 2025.

While direct revenue from 'urbanization solutions and construction services' is often bundled, the strategic shift and the operational savings are key components of the overall financial return. You can think of the value-added services and digital adoption as enhancing the margin on the core product sales. The revenue streams are supported by these efficiency drivers:

• Core product sales: Cement, Ready-Mix Concrete, and Aggregates.
• Digital adoption: Increased order adoption rates via CEMEX Go platform.
• Portfolio optimization: Proceeds from asset sales like the Panama operations.
• Operational savings: Realized EBITDA savings from Project Cutting Edge.