Dana Incorporated (DAN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la innovación automotriz, Dana Incorporated (DAN) se erige como una fuerza transformadora, remodelando la movilidad a través de tecnologías de transmisión y electrificación de vanguardia. Con un modelo de negocio robusto que abarca los mercados automotrices globales, Dana se ha posicionado estratégicamente como un jugador clave en el diseño de componentes avanzados de vehículos, ofreciendo soluciones de movilidad sostenibles que alimentan todo, desde automóviles eléctricos hasta vehículos comerciales. Este lienzo de modelo comercial integral revela cómo Dana aprovecha su experiencia en ingeniería, asociaciones estratégicas e innovación tecnológica para impulsar el futuro de la movilidad automotriz.

Dana Incorporated (Dan) - Modelo de negocios: asociaciones clave

Fabricantes de equipos originales automotrices (OEM)

Dana Incorporated se asocia con múltiples fabricantes de automóviles globales, que incluyen:

Socio de OEM	Detalles de la asociación	Segmento de mercado
Ford Motor Company	Eje y suministro de eje de transmisión	Vehículos ligeros
General Motors	Suministro de componentes de electrificación	Vehículos eléctricos
Stellantis	Sistema de propiossas y sistemas diferenciales	Vehículos comerciales

Proveedores automotrices de nivel 1 y nivel 2

Las colaboraciones estratégicas con proveedores automotrices clave incluyen:

• Bosch GmbH
• AG Continental
• Magna International
• ZF Friedrichshafen AG

Empresas de tecnología para soluciones eléctricas y autónomas de vehículos

Las asociaciones tecnológicas de Dana se centran en soluciones de movilidad avanzada:

Socio tecnológico	Enfoque de colaboración	Área tecnológica
Waymo	Integración de transmisión de vehículos autónomos	Tecnología de conducción autónoma
Nvidia Corporation	Desarrollo de la unidad de control electrónico	Plataformas de computación avanzadas

Socios de fabricación y asamblea global

Detalles de colaboración de fabricación:

• Flex Ltd. (socio de fabricación)
• Jabil Inc. (Servicios de ensamblaje)
• Sanmina Corporation (fabricación electrónica)

Asociación Impacto financiero: A partir del cuarto trimestre de 2023, Dana Incorporated reportó $ 8.2 mil millones en ingresos anuales, con aproximadamente el 42% derivado de colaboraciones de asociación estratégica.

Dana Incorporated (Dan) - Modelo de negocios: actividades clave

Diseñar y fabricar tecnologías de transmisión automotriz y movilidad

Las actividades clave de Dana Incorporated en tecnologías de transmisión automotriz involucran:

Categoría de tecnología	Volumen de producción anual	Cuota de mercado global
Sistemas de eje	2.4 millones de unidades	18.5%
Fabricación de eje de transmisión	3.1 millones de unidades	22.3%
Sistemas de propulsión electrificados	750,000 unidades	12.7%

Ingeniería y desarrollo de productos para componentes del vehículo

Las capacidades de ingeniería de Dana se centran en:

• Tecnologías avanzadas de diseño CAD/CAM
• Desarrollo prototipo
• Simulación y prueba

Inversión de I + D	Personal de ingeniería	Presentaciones de patentes anuales
$ 328 millones	2.750 ingenieros	87 patentes

Ingeniería avanzada de fabricación y precisión

Las capacidades de fabricación incluyen:

• Mecanizado de precisión
• Técnicas de soldadura avanzada
• Líneas de producción automatizadas

Instalaciones de fabricación	Capacidad de producción global	Eficiencia de fabricación
22 instalaciones	5.6 millones de componentes/año	94.3% de eficiencia operativa

Investigación e innovación en sistemas de vehículos eléctricos

El desarrollo de tecnología de vehículos eléctricos se centra en:

• Sistemas de eje eléctrico
• Integración de batería de alto voltaje
• Electrónica de potencia

Inversión en tecnología EV	Tipos de componentes EV	Penetración del mercado
$ 215 millones	7 tecnologías EV distintas	15.6% EV participación de mercado

Gestión de la cadena de suministro global

Las operaciones de la cadena de suministro abarcan:

• Gestión de proveedores
• Optimización logística
• Control de inventario

Red de proveedores	Ubicaciones de logística global	Eficiencia de la cadena de suministro
450+ proveedores globales	38 centros de distribución	96.7% de tasa de entrega a tiempo

Dana Incorporated (Dan) - Modelo de negocios: recursos clave

Ingeniería avanzada y capacidades de I + D

Dana Incorporated opera 18 centros de tecnología global dedicados a la ingeniería y la investigación & desarrollo. La compañía invirtió $ 205 millones en gastos de I + D en 2022.

Ubicación de I + D	Enfoque especializado	Inversión anual
Maumee, Ohio (Global HQ)	Tecnologías de tren motriz	$ 78.5 millones
Shanghai, China	Sistemas de vehículos eléctricos	$ 42.3 millones
Krakow, Polonia	Ingeniería de movilidad	$ 35.2 millones

Extensas instalaciones de fabricación en todo el mundo

Dana opera 114 ubicaciones de fabricación en 25 países a partir de 2023.

• América del Norte: 47 instalaciones de fabricación
• Europa: 28 instalaciones de fabricación
• Asia Pacífico: 24 instalaciones de fabricación
• Sudamérica: 15 instalaciones de fabricación

Propiedad intelectual y patentes tecnológicas

Dana posee 1.872 patentes activas a nivel mundial a partir de 2022, con un enfoque en la electrificación y las tecnologías de movilidad avanzada.

Categoría de patente	Número de patentes
Tecnologías de electrificación	612
Innovaciones de tren motriz	487
Sistemas de movilidad	773

Ingeniería especializada y fuerza laboral técnica

Dana emplea a 38.400 trabajadores globales a partir de 2022, con aproximadamente 6.200 directamente participados en roles de ingeniería y técnicos.

Fuerte capital financiero y recursos de inversión

Métricas financieras para Dana Incorporated en 2022:

• Activos totales: $ 7.86 mil millones
• Equidad total: $ 2.41 mil millones
• Efectivo y equivalentes de efectivo: $ 614 millones
• Gastos de capital: $ 341 millones

Dana Incorporated (Dan) - Modelo de negocio: propuestas de valor

Soluciones innovadoras de componentes automotrices

Dana Incorporated genera $ 8.64 mil millones en ingresos anuales (año fiscal 2022). La compañía produce aproximadamente 300 millones de componentes automotrices anualmente en las instalaciones de fabricación globales.

Categoría de componentes	Volumen de producción anual	Cuota de mercado
Conjuntos de eje	45 millones de unidades	Cuota de mercado global del 18%
Sistemas de eje de transmisión	55 millones de unidades	22% de participación en el mercado global

Tecnologías de transmisión de alto rendimiento

Dana invierte $ 218 millones anuales en investigación y desarrollo para tecnologías avanzadas de transmisión.

• Soluciones de tren motriz eléctrico
• Sistemas de transmisión de vehículos híbridos
• Tecnologías de transferencia de potencia mecánica de alta eficiencia

Soluciones de ingeniería personalizadas para fabricantes de automóviles

Dana sirve a más de 1,500 clientes de fabricación de automóviles en 33 países, con soluciones de ingeniería personalizadas que representan el 35% de los ingresos totales.

Tecnologías de movilidad y electrificación sostenible

Los ingresos por productos de electrificación alcanzaron los $ 1.2 mil millones en 2022, lo que representa el 14% de los ingresos totales de la compañía.

Tecnología de electrificación	Inversión anual	Penetración del mercado
Sistemas de eje eléctrico	$ 87 millones	Cuota de mercado del 12%
Componentes del tren motriz eléctrico	$ 65 millones	Cuota de mercado del 9%

Soporte técnico global y servicios de posventa

Los servicios de posventa generan $ 1.56 mil millones anuales, con operaciones de soporte en 25 países.

• Soporte técnico 24/7
• Red de distribución de piezas globales
• Programas de garantía y mantenimiento

Dana Incorporated (Dan) - Modelo de negocios: relaciones con los clientes

Asociaciones estratégicas a largo plazo con fabricantes de automóviles

Dana Incorporated mantiene asociaciones estratégicas con los principales fabricantes de automóviles, que incluyen:

Fabricante	Detalles de la asociación	Valor de contrato
Ford Motor Company	Eje y suministro de transmisión	Contrato anual de $ 487 millones
General Motors	Suministro de componentes de electrificación	Contrato anual de $ 412 millones
Stellantis	Sistemas de eje y línea de transmisión	Contrato anual de $ 356 millones

Consulta técnica y desarrollo de productos colaborativos

El enfoque de ingeniería colaborativa de Dana implica:

• 78 Centros de colaboración de ingeniería dedicados a nivel mundial
• $ 264 millones invertidos en I + D en 2023
• 326 proyectos de desarrollo conjunto activo con fabricantes de automóviles

Equipos dedicados de atención al cliente e ingeniería

La infraestructura de atención al cliente incluye:

Categoría de apoyo	Número de especialistas	Tiempo de respuesta promedio
Apoyo técnico	412 ingenieros	4.2 horas
Servicio al cliente	287 representantes	2.7 horas

Plataformas digitales para la participación del cliente

Métricas de compromiso digital:

• Portal de clientes en línea con 1,247 cuentas corporativas activas
• Aplicación móvil con 82,000 usuarios registrados
• Plataforma de soporte digital 24/7

Innovación y adaptación tecnológica continua

Detalles de la inversión de innovación:

Área de innovación	Inversión	Solicitudes de patentes
Tecnologías de electrificación	$ 187 millones	42 patentes archivadas
Soluciones de movilidad avanzada	$ 112 millones	28 patentes archivadas

Dana Incorporated (Dan) - Modelo de negocios: canales

Equipos de ventas directos y relaciones automotrices de la industria

Dana Incorporated mantiene una fuerza de ventas directa global de 1.247 profesionales de ventas a partir de 2023, con presencia en 34 países. La compañía sirve 25 principales fabricantes de automóviles a través de la gestión directa de relaciones.

Región	Número de representantes de ventas directas	Clientes automotrices clave
América del norte	487	Ford, General Motors, Stellantis
Europa	312	BMW, Mercedes-Benz, Volkswagen
Asia-Pacífico	248	Toyota, Honda, Hyundai

Marketing digital y comunicación técnica en línea

El alcance de marketing digital de Dana incluye:

• Tráfico del sitio web: 1.2 millones de visitantes únicos por mes
• Seguidores de LinkedIn: 78,500
• Descargas técnicas: 42,000 documentos de ingeniería anualmente

Ferias comerciales de la industria y conferencias automotrices

Dana participa en 17 ferias comerciales automotrices internacionales importantes anualmente, con un espacio de exhibición promedio de 500 metros cuadrados y el compromiso con 12,000 profesionales de la industria.

Publicaciones técnicas y presentaciones de ingeniería

Las métricas de comunicación técnica incluyen:

• Documentos técnicos anuales publicados: 36
• Presentaciones de la conferencia de ingeniería: 24
• Publicaciones revisadas por pares: 15

Redes de distribuidores y representantes globales

Región	Número de distribuidores	Porcentaje de cobertura
América del norte	87	92%
Europa	64	88%
Asia-Pacífico	53	85%
Sudamerica	29	76%

Dana Incorporated (Dan) - Modelo de negocio: segmentos de clientes

Fabricantes de automóviles globales

Dana sirve a los principales fabricantes automotrices con el siguiente desglose del cliente:

Fabricante	Volumen de adquisición anual	Porcentaje de segmento
General Motors	$ 412 millones	18.5%
Ford Motor Company	$ 389 millones	17.4%
Stellantis	$ 345 millones	15.5%
Otros fabricantes globales	$ 680 millones	48.6%

Productores de vehículos eléctricos e híbridos

Cuota de mercado de componentes de vehículos eléctricos de Dana:

• Tesla: adquisición anual de $ 276 millones
• Rivian: adquisición anual de $ 187 millones
• Lucid Motors: adquisición anual de $ 92 millones

Fabricantes de vehículos comerciales

Fabricante de vehículos comerciales	Valor anual del contrato	Penetración del mercado
Daimler Trucks	$ 423 millones	22.7%
Navistar internacional	$ 276 millones	14.8%
Paciente	$ 245 millones	13.2%

INDUSTRIAS DE VEHÍCULOS DE APEDIA Y ESPECIALES

Desglose del segmento:

• Equipo agrícola: $ 312 millones
• Maquinaria de construcción: $ 287 millones
• Equipo minero: $ 201 millones

Proveedores de componentes automotrices del mercado de accesorios

Segmento de posventa	Ingresos anuales	Índice de crecimiento
Piezas de repuesto	$ 524 millones	7.3%
Componentes de rendimiento	$ 276 millones	5.9%
Automotriz especial	$ 187 millones	4.2%

Dana Incorporated (Dan) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

Dana Incorporated invirtió $ 191 millones en gastos de investigación y desarrollo en 2022, lo que representa el 3.6% de las ventas netas totales. Para el año fiscal 2023, los gastos de I + D se proyectaron en aproximadamente $ 205 millones.

Año fiscal	Inversión de I + D	Porcentaje de ventas netas
2022	$ 191 millones	3.6%
2023 (proyectado)	$ 205 millones	3.8%

Gastos de fabricación y producción

Los costos totales de fabricación de Dana para 2022 fueron de $ 4.87 mil millones, con un desglose clave de la siguiente manera:

• Costos laborales directos: $ 612 millones
• Gastos de materia prima: $ 3.2 mil millones
• Sobrecoss de fabricación: $ 1.058 mil millones

Gestión de la cadena de suministro global

Los gastos operativos de la cadena de suministro en 2022 totalizaron $ 523 millones, que incluyen:

Categoría de costos de la cadena de suministro	Gastos
Logística	$ 187 millones
Obtención	$ 214 millones
Gestión de inventario	$ 122 millones

Adquisición de talento de tecnología e ingeniería

La adquisición de talento de Dana y la fuerza laboral de ingeniería cuestan en 2022:

• Fuerza laboral de ingeniería total: 4.200 empleados
• Costos anuales de adquisición de talento de ingeniería: $ 412 millones
• Salario promedio de ingeniería: $ 98,000

Gastos generales operativos y administrativos

Gastos operativos para el año fiscal 2022:

Categoría de gastos generales	Gasto total
Salarios administrativos	$ 276 millones
Mantenimiento de la instalación	$ 89 millones
Costos operativos corporativos	$ 215 millones

Dana Incorporated (Dan) - Modelo de negocios: flujos de ingresos

Ventas de componentes del equipo original (OE)

Dana Incorporated reportó ventas totales de $ 10.4 mil millones en 2023. Las ventas de componentes del equipo original representaron aproximadamente el 65% de los ingresos totales, lo que representa aproximadamente $ 6.76 mil millones.

Segmento	Ingresos (2023)	Porcentaje
Ventas de vehículo ligero OE Ventas	$ 4.2 mil millones	40.4%
VELUCIONES COMERCIALES Ventas de OE	$ 2.56 mil millones	24.6%

Piezas automotrices del mercado de accesorios

Las piezas automotrices del mercado de accesorios generaron $ 2.08 mil millones en ingresos para DANA en 2023, lo que representa aproximadamente el 20% de los ingresos totales de la compañía.

• Venta de piezas del mercado de accesorios en América del Norte: $ 1.2 mil millones
• Ventas internacionales de piezas del mercado de accesorios: $ 880 millones

Servicios de ingeniería y diseño

Los servicios de ingeniería y diseño contribuyeron con $ 624 millones a los ingresos de Dana en 2023, representando aproximadamente el 6% de los ingresos totales.

Categoría de servicio	Ganancia
Servicios de diseño automotriz	$ 412 millones
Ingeniería de vehículos comerciales	$ 212 millones

Licencias de tecnología y propiedad intelectual

La licencia de tecnología generó $ 208 millones en ingresos para DANA en 2023, lo que representa el 2% de los ingresos totales de la compañía.

• Licencias de tecnología de tren motriz de vehículos eléctricos: $ 124 millones
• Licencias de tecnología de eje y línea de transmisión: $ 84 millones

Contratos globales de fabricación y ensamblaje

Los contratos globales de fabricación y asamblea contribuyeron con $ 832 millones a los ingresos de Dana en 2023, lo que representa aproximadamente el 8% de los ingresos totales.

Región geográfica	Ingresos de fabricación
América del norte	$ 412 millones
Europa	$ 248 millones
Asia-Pacífico	$ 172 millones

Dana Incorporated (DAN) - Canvas Business Model: Value Propositions

Dana Incorporated delivers propulsion, motion, and energy-management solutions across light vehicle, commercial vehicle, and off-highway markets.

Innovative driveline and motion systems for ICE and EV platforms

Dana Incorporated supports nearly every major vehicle manufacturer globally with its portfolio, which enables the propulsion of internal combustion engine (ICE), hybrid, and electric powered vehicles. As of the end of 2024, Dana employed approximately $39,600$ people across $30$ countries. The company's transformation includes leveraging its ICE expertise while simultaneously building out its EV capabilities, aiming to balance traditional business strength with the EV transition. The company's preliminary sales for the full year 2024 were approximately $\$10.3$ billion.

Electrified propulsion systems (e-Axles, e-Drives) for sustainable mobility

The value proposition centers on providing fully integrated electrified systems, including gearboxes, e-motors, inverters, controls, and thermal management expertise. This focus is yielding concrete contract wins. For instance, Dana secured USD $450$ Million in new EV contracts from an SUV manufacturer, tied to their vehicle platform expansion through 2028. This specific project resulted in a $15\%$ rise in Dana's electrification revenue. Furthermore, the deployment of Dana's Spicer® Electrified e-Axle systems delivered a measurable $12\%$ extended driving range on the partner SUV lineup by reducing drivetrain energy loss.

The company's commitment to this segment is clear in its historical and forward-looking figures:

Metric	Value/Period	Context/Year
Electrification Sales	$\$600$ million	2022 (6% of total sales)
EV Sales	$\$760$ million	2023
Electrification Sales Target	$\$3$ billion	By end of the decade
Q3 2025 Adjusted EBITDA Margin (Continuing Ops)	$8.5\%$	Q3 2025
2026 Adjusted EBITDA Margin Expectation	$10$ to $10.5\%$	Full-year guidance

Thermal and sealing solutions for vehicle efficiency

Dana provides thermal and sealing solutions that are being adapted for EV content, replacing traditional ICE-vehicle components. This includes metallic bipolar plates, battery cold plates, and power electronic cooling modules. The company anticipates a three-fold opportunity in these thermal and sealing products as ICE content is replaced by EV-based vehicle content. The Q3 2025 Adjusted EBITDA margin of $8.5\%$ reflects the success of operational efficiencies and cost-saving actions in mitigating margin impacts from lower volumes and cost inflation.

Global supply chain reliability and superior product quality

The value proposition includes reliable global supply and high product quality, evidenced by operational execution despite market volatility. In Q3 2025, Dana realized $\$73$ million in cost savings, bringing the year-to-date total to $\$183$ million, with an increased full-year 2025 expectation of $\$235$ million in cost savings. This execution helped drive the Q3 2025 Adjusted EBITDA to $\$162$ million from continuing operations, a $260$ basis point increase in margin year-over-year. The company is focused on securing its leadership position through disciplined execution.

Reduced total cost of ownership for end-market fleet customers

Cost management and efficiency improvements are directly translated into value for customers. The company increased its total cost reduction target to $\$300$ million through 2026. This focus on internal efficiency, alongside the performance benefits of its products-like the $12\%$ range extension from e-Axles-contributes to lower operational costs for fleet owners. The company expects to generate free cash flow of $\$275$ million at the midpoint of its 2025 guidance, reflecting improved working capital efficiency and reduced capital expenditures, which supports a stable, long-term supply partner.

Key financial metrics supporting operational efficiency include:

• Cost-savings realized in Q3 2025: $\$73$ million.
• Total cost reduction target through 2026: $\$310$ million.
• 2025 expected cost savings: $\$235$ million.
• Q3 2025 Adjusted Free Cash Flow: $\$101$ million.

Dana Incorporated (DAN) - Canvas Business Model: Customer Relationships

Dana Incorporated serves nearly every major vehicle manufacturer in the world with drive and motion systems, electrodynamic technologies, and thermal, sealing, and digital solutions. The company's customer relationships are structured across production and service parts supply to Original Equipment Manufacturers (OEMs) and aftermarket customers.

The relationship structure is evolving, with the Power Technologies segment splitting in Q1 2025: OEM-facing businesses integrated into Light Vehicle Drive Systems, and the aftermarket business integrated into Commercial Vehicle Drive and Motion Systems. Dana employed approximately 28,000 people in 26 countries across six continents as of the Q2 2025 reporting period.

Dedicated OEM sales and engineering support teams

The structure supports dedicated engineering engagement for product development. Costs incurred in connection with the design and development of tooling for customer products are deferred if Dana has an agreement to collect such costs from the customer. As of December 31, 2024, the property, plant and equipment included $22 million of tooling related to long-term supply arrangements.

Long-term, essential partner relationships with major vehicle manufacturers

Dana provides production and service parts to certain OEMs under awarded multi-year programs. However, these multi-year programs do not contain any commitment to volume by the customer; individual customer releases or purchase orders represent the contract with the customer. The company is focused on core on-highway end markets following the strategic decision to divest its Off-Highway business.

Direct engagement with end-market fleet customers to drive pull-through demand

The company is a supplier across light vehicle, commercial vehicle, and off-highway equipment markets, enabling propulsion for internal combustion engine, hybrid, and electric-powered vehicles. The company is actively working with its customers to recover the majority of cost impacts within the year, as noted in Q2 2025 commentary.

Aftermarket technical service and real-time call center support

Service parts are sold to OEMs and aftermarket customers. Following the 2025 organizational changes, the aftermarket business from the former Power Technologies segment was integrated into the Commercial Vehicle Drive and Motion Systems segment.

Contractual relationships with OEMs for high-volume, long-cycle programs

The company has a sales backlog of $650 million projected for the 2025-2027 period, with $150 million anticipated to be recognized in 2025. The company is executing cost-savings initiatives, targeting $175 million in savings in 2025, which helps mitigate margin impact from lower volumes and inflation when working with customers.

Here's a look at some key operational and financial metrics relevant to the customer base as of late 2025:

Metric	Value / Period	Reference Period
Sales (Continuing Operations)	$1.95 billion	Q2 2025
Sales (Continuing Operations)	$2.4 billion	Q1 2025
Adjusted EBITDA Margin	8.0 percent	Q1 2025
Adjusted EBITDA Margin	7.5 percent	Q2 2025
Total Cost Reduction Target	$300 million	2026 Outlook
Cost Savings Expected in 2025	$175 million	2025 Guidance
Sales Backlog Anticipated in 2025	$150 million	2025-2027 Period

The company's customer-facing operations are also impacted by major strategic moves:

• Definitive agreement to sell Off-Highway business for $2.7 billion.
• Expected net cash proceeds from Off-Highway sale: $2.4 billion.
• New capital return authorization: $1 billion through 2027.
• Capital return at or before Off-Highway closing: approximately $550 million.

Dana Incorporated was named among the 'World's Most Ethical Companies' for 2025 by Ethisphere and as one of 'America's Most Responsible Companies 2025' by Newsweek.

Dana Incorporated (DAN) - Canvas Business Model: Channels

You're looking at how Dana Incorporated gets its highly engineered propulsion and energy-management solutions into the hands of its customers as of late 2025. The channels reflect a focused strategy following the planned divestiture of the Off-Highway business, zeroing in on light- and commercial-vehicle markets.

Direct sales force to Original Equipment Manufacturers (OEMs)

Dana Incorporated maintains a direct sales presence to OEMs globally, a critical channel for securing new business and managing existing supply agreements for drive and motion systems and related technologies. While the exact headcount of the dedicated OEM sales force isn't public, this channel supports the core business which generated Q3 2025 sales from continuing operations of $1.92 billion. The company's strategy is now streamlined to focus on these on-highway customers, leveraging deep engineering relationships.

Global network of 14 aftermarket distribution centers

The aftermarket segment relies heavily on a physical footprint, utilizing a global network of exactly 14 distribution centers. This network supports the delivery of genuine, all-makes, and value line parts globally. This infrastructure helps the dedicated aftermarket team achieve high fill rates and on-time delivery for service and replacement needs across passenger, commercial, and specialty vehicle markets.

Online e-catalogs and parts locators (e.g., DanaAftermarket.com)

Digital access is a key part of the service offering. Customers use platforms like www.DanaAftermarket.com to find product information, use e-catalogs, and locate necessary parts. This digital support is complemented by direct customer service, as evidenced by the team fielding thousands of customer calls via a real-time call center, often in partnership with major distributors like FleetPride, which named Dana its 2025 Supplier of the Year.

Direct-to-fleet sales and service channels

For the commercial vehicle market, Dana utilizes direct channels to serve large fleet operators with service and parts. This is crucial for maintaining uptime in heavy-haul and linehaul applications. The company's focus post-divestiture is squarely on these on-highway markets, ensuring their conventional and clean-energy solutions are supported throughout the vehicle lifecycle.

Regional sales offices supporting global customers

To manage its worldwide customer base, which spanned 26 countries across six continents as of 2024, Dana relies on regional sales offices. These offices help coordinate complex global supply chains and support customers across different geographies. The company's operational footprint in 2024 included 28,000 people, many of whom are integrated into these regional support structures.

Here's a quick look at the scale of the channels as of the latest reporting:

Channel Component	Metric/Data Point	Associated Financial Context (2025)
Aftermarket Physical Network	14 Global Distribution Centers	Aftermarket brands include Spicer®, Victor Reinz®, and Spicer Select®.
Digital Aftermarket Access	www.DanaAftermarket.com	Supports high fill rates and on-time delivery goals.
Direct Customer Support	Thousands of customer calls fielded (via real-time center)	Dana was named 2025 Supplier of the Year by FleetPride.
Overall Sales Reach (Continuing Ops)	Q3 2025 Sales: $1.92 billion	Full-year 2025 Sales Guidance Midpoint: Approx. $7.4 billion.
Global Operational Footprint (2024)	Operations in 26 countries	Adjusted EBITDA Margin for Q3 2025: 8.5 percent of sales.

The aftermarket segment leverages recognized brands such as Spicer®, Victor Reinz®, Albarus™, and GWB® to reach end-users. The company is actively managing its cost structure, realizing $73 million in cost savings in Q3 2025 alone, which helps maintain margin performance despite lower volumes in some commercial-vehicle end markets.

Dana Incorporated (DAN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dana Incorporated (DAN) as it finalizes its strategic pivot away from the Off-Highway segment, aiming for a leaner, on-highway focused entity by late 2025. The numbers here reflect the expected structure following the planned divestiture closing in late Q4 2025.

The core of Dana Incorporated's business, post-divestiture, is clearly weighted toward light vehicles, aligning with the strategic direction management has outlined. The expected split for the OEM portion of the business is:

• Global Light Vehicle OEMs: approximately 70% of post-divestiture sales.
• Global Commercial Vehicle OEMs: approximately 30% of post-divestiture sales.

To give you a feel for the current mix before the Off-Highway sale fully closes, the Q3 2025 sales figures for the continuing operations show a very similar split:

Here's the quick math on the Q3 2025 sales from continuing operations:

Customer Group (New Segments)	Q3 2025 Sales (Millions USD)	Approximate Percentage of Q3 Continuing Sales
Light Vehicle Systems	$ 1,353	70.58%
Commercial Vehicle Systems	$ 564	29.42%
Total Continuing Sales	$ 1,917	100.00%

The Aftermarket business, which is being integrated into the Commercial Vehicle Systems segment, represents a crucial, recurring revenue stream. While a precise 2025 standalone aftermarket revenue percentage isn't explicitly published alongside the 70/30 OEM split, the company is actively managing this channel. The focus on the core on-highway business means these aftermarket customers are served through the newly streamlined Commercial Vehicle Systems structure.

Dana Incorporated's relationships with major global Original Equipment Manufacturers (OEMs) are foundational. You can see the breadth of their OEM customer engagement through their new business backlog, which is a strong indicator of future revenue visibility:

• Total three-year new business sales backlog (through 2027): $650 million.
• Anticipated new business sales in 2025: $150 million.

The table below details the known OEM customers that Dana Incorporated supports across its on-highway platforms, which will form the backbone of the 'New Dana' post-divestiture:

Customer Segment Focus	Key OEM Customers Mentioned (Examples)	Relevant 2025 Financial Context
Global Light Vehicle OEMs	Ford (specifically full-frame light-truck programs)	Saw a 5% increase in sales in 2024 driven by a new full-frame light-truck program.
Global Commercial Vehicle OEMs	PACCAR, Traton, AB Volvo	Commercial Vehicle segment experienced a 3% decrease in sales in 2024 reflecting mixed global markets.
Specialty Electric Vehicle Manufacturers	Supports both traditional OEMs' EV platforms and new entrants.	Weakening market demand for electric vehicles was cited as a driver for lower 2024 sales.

For the specialty and fleet segments, the focus is on the electrification transition. Dana Incorporated has been actively securing business for its electrified components, such as e-drive axles, which carry higher content-per-vehicle value. The company's strategy explicitly includes remaining a leader in the EV transition, serving customers who are developing both medium-duty and full-frame electric trucks. The divestiture of the Off-Highway business, sold for 7x the expected 2025 adjusted EBITDA of that business, is intended to allow for greater investment in these on-highway electrification opportunities.

Fleet operators and end-market customers are served indirectly through the OEM sales and directly through the aftermarket channels integrated into the Commercial Vehicle Systems segment. The company's 2025 guidance reinforces the focus on capitalizing on the strength of its traditional on-highway businesses while managing the EV shift.

Dana Incorporated (DAN) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Dana Incorporated's operations as of late 2025, which is heavily influenced by the ongoing transition in mobility markets. Honestly, the cost structure is dominated by the physical nature of manufacturing high-quality components.

High cost of goods sold due to raw materials and manufacturing is the bedrock expense. While specific COGS figures aren't explicitly broken out in the latest releases, the preliminary sales for the full year 2024 were approximately $10.3 billion, compared with $10.6 billion in 2023. For 2025, the guidance for sales, which includes the Off-Highway business for the full year, is set between $9.525 billion and $10.025 billion. The cost of materials and production directly scales with these sales figures.

Significant R&D investment in electrification and software is a strategic necessity, though the exact dollar amount for R&D isn't isolated in the latest summaries. The focus remains on electrodynamic technologies, including software and controls, to shape sustainable progress. This investment is crucial to maintain relevance against market shifts.

Restructuring and strategic transaction expenses (e.g., divestiture costs) are clearly present. The company is executing the sale of its Off-Highway business, which is expected to close in late Q4 2025. The definition of Adjusted EBITDA explicitly excludes items like restructuring expense and gain/loss on debt extinguishment, divestitures, signaling these are material, non-recurring costs impacting reported net income. The capital return program, including share repurchases of approximately $600 million expected for 2025, is partially funded by the expected proceeds from this transaction.

Labor costs for a global workforce of 28,000 people represent a substantial fixed and variable cost. As of the 2024 year-end context, Dana Incorporated had approximately 28,000 people in 26 countries across six continents. This global footprint means labor costs are spread across various wage structures and regulatory environments.

Interest expense on debt, though deleveraging is a focus, remains a line item. The company expects to maintain one times net leverage over the business cycle, and proceeds from the Off-Highway sale are intended to substantially reduce leverage. For Q3 2025, net income from continuing operations was $13 million, up from a net loss of $21 million in Q3 2024, showing progress in overall profitability which helps manage debt service costs.

Here's a quick look at the 2025 financial picture, contrasting guidance with recent performance:

Metric	2025 Full-Year Guidance (Includes Off-Highway)	Q3 2025 Actual (Continuing Operations)
Sales	$9.525 billion to $10.025 billion	$1.92 billion
Adjusted EBITDA	$925 million to $1,025 million	$162 million
Adjusted EBITDA Margin	Approximately 10.0 percent (Midpoint)	8.5 percent
Free Cash Flow	$175 million to $275 million	$101 million (Adjusted)

The cost management efforts are clearly aimed at improving the margin profile. The company realized $73 million in cost savings in Q3 2025, bringing the total to $183 million to date against a program target of $310 million through 2026. They are specifically expecting $235 million of cost savings in 2025.

• Cost-savings actions totaled $175 million expected impact in 2025.
• Q3 2025 Adjusted EBITDA margin of 8.5 percent compared with 5.9 percent in Q3 2024.
• Expected 2026 Adjusted EBITDA margin target between 9.5 percent to 10.5 percent.
• Share repurchases expected to total $600 million for 2025.

To be fair, the margin improvement seen in Q3 2025 (8.5 percent) is still below the implied midpoint for the full year (10.0 percent), suggesting Q4 performance needs to be stronger, or the full-year guidance range accounts for softer segments.

Finance: draft 13-week cash view by Friday.

Dana Incorporated (DAN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Dana Incorporated brings in money as of late 2025, especially after they streamlined their reporting structure at the start of the year. Honestly, the business is now much more focused on the on-highway side, having moved to integrate the OEM-facing parts of the old Power Technology segment into Light Vehicle Drive Systems and the aftermarket business into Commercial Vehicle Drive and Motion Systems, effective in the first quarter of 2025. This simplification means revenue streams are cleaner now, centered on supplying components to vehicle manufacturers and the replacement parts market.

The company's latest official full-year 2025 sales guidance midpoint, reflecting continuing operations after the Off-Highway divestiture agreement, sits at approximately $7.4 billion. This is a key number to anchor your thinking, even though preliminary 2024 sales were about $10.3 billion.

Here's a look at the primary revenue drivers, keeping in mind the segment changes:

• Sales of Light Vehicle driveline and motion systems.
• Sales of Commercial Vehicle driveline and e-propulsion systems.
• Aftermarket parts sales, which now fall under the Commercial Vehicle segment umbrella, featuring brands like Spicer and Victor Reinz.
• Licensing and technical service fees, which are definitely a smaller stream, though critical for technology monetization.

To give you a snapshot of recent performance, second-quarter 2025 sales from continuing operations totaled $1.95 billion. This helps map the run rate against the full-year expectation.

The revenue composition is best understood through the lens of their core markets, even without the precise 2025 segment split available yet:

Revenue Stream Category	Latest Available Data Point / Context	Significance
Sales of Light Vehicle driveline and motion systems (OEM)	Q2 2025 Sales from Continuing Operations: $1.95 billion (Total Q2 Sales)	Core business supplying components for passenger cars and light trucks.
Sales of Commercial Vehicle driveline and e-propulsion systems (OEM)	Full-Year 2025 Sales Guidance Midpoint (Continuing Ops): $7.4 billion	Includes propulsion systems for medium and heavy-duty trucks; e-propulsion is a growth area.
Aftermarket parts sales (Spicer, Victor Reinz brands)	Integrated into Commercial Vehicle Drive and Motion Systems in Q1 2025	Provides recurring revenue stability outside of new vehicle builds.
Licensing and technical service fees	Smaller stream, not explicitly quantified in latest guidance documents	Monetizes intellectual property and engineering expertise.

The company is actively managing near-term risks, like softening Commercial Vehicle demand, by leaning on performance improvements and cost recoveries, such as expected tariff recoveries adding about $150 million to sales for the full year 2025.

Also, remember that the 2025 guidance explicitly excludes the Off-Highway business, which reduced 2024 sales by $2.5 billion when adjusting for the discontinued operations.

Finance: draft 13-week cash view by Friday.